In my live classes, I open my consulting company, “Bergecco-Parc Consulting Inc.”, for business and the whole class bands together and we have one big project. In the era of post-COVID and online learning, I was lucky that I was able to teach one of the live classes on the Bergen Community College, Paramus Campus. It was such a pleasure welcoming students back to campus with live lectures and conversing with them.
The Bergecco-Parc Consulting Inc. corporate logo of the six trees
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In the past, I have created these projects under the Bergecco-Parc Consulting Inc. banner, the main consulting company, the Orion Malls banner, a Mall design company and the Buscomonzefi.com banner, my Tech Division. Each business does its best to be creative, forward thinking and have a thought producing presentations. I also challenge the students to top on another in their presentations and build on what they have seen others do in the past.
Professor Justin Watrel, CEO & Co-Founder of Bergecco-Parc Consulting Inc.
To continue the tradition of marketing small Bergen County towns for foreign and domestic tourism, I had been eyeing Glen Rock, NJ as the next town to promote. A small upper middle class town in the northern part of Bergen County, Glen Rock is rich in history. Known for the famous “Rock” just off the southern part of the downtown that the town is named for and a small but vibrant downtown and a small historical museum that was in need of some social media attention, I thought this was the best town to choose this time around.
I spent a couple of days exploring the downtown to get some inspiration and ate lunch in a local pizzeria that I was not thrilled with. I made some adjustments to the project when I looked at the town’s Facebook page to see what types of activities that they hold. I saw that they needed more detailed events at all the holidays, a stronger downtown presence and a new town logo. This is when these projects become fun. You want to show a town its potential for tourism in the future both domestic and foreign. There was so much to show off in the town of Glen Rock, NJ.
The Project “I’m Glad I’m in Glen Rock, NJ: Be a Tourist in your own Town”:
These projects take about six to seven weeks to pull together. I had seen my class roster several weeks earlier and I knew most of the students who were in my class had taken my Introduction to Business class so I knew where to plug in most of this semester’s executives of the company.
The “I’m Glad I’m in Glen Rock” Team on our tour of the Town of Glen Rock, NJ for our project with the Honorable Councilwoman Jill Orlich.
The Rock in Glen Rock, NJ:
My review on TripAdvisor:
My review on VisitingaMuseum.com:
Glen Rock does not the historic downtown that Paterson, Rutherford or Westwood have but they do have a wonderful museum with the “Museum at the Station”, their small historical society at the Glen Rock Train Station and of course “The Rock”, a famous Lenape tribe marker located south of the downtown. There was a lot of history in the town and many places that tourists would like to visit.
I built on some of the ideas that I had used in the Rutherford and Westwood projects, creating new Christmas, Halloween and Summer events based on what we did for the other towns. I knew there were some problems with the Tree Lighting ceremony in town so we created the “Snowflake Festival” with Mr. and Mrs. Snowflake as the ‘grand marshals’ of the event as opposed to Santa Claus.
For Halloween, we created the “Pumpkin Festival” with the theme around the movie “The Nightmare Before Christmas”, which was a series of tents with all sorts of activities from face painting, pumpkin decorating and watching the film that evening.
For the Summer, I saw that Glen Rock does a lot for their Senior residents. This is not the “Big Band” era group but the “Disco Era” group of seniors so I wanted to create something special for them as well. So I created a “Seniors and the 70’s” event where bands that played 1970’s music would be featured for a full month in their bandstand in Veteran’s Park.
For our Historical Team, they were tasked with creating a Lenape tribe event in honor of the long history with the town’s origins, a historical tour of the town starting in the downtown area and creating an ad campaign and commercial to promote the “Museum at the Station”. It is such a great museum so why weren’t people visiting it? Plus the group’s each had to come up with a series of new logos for the town.
The new Lenape Indian logo by the Historical Team
It was an ambitious group of events.
I knew the students were up for the challenge. Still it was a challenge for me to get some of the students to buy into the concept. Every semester it is the same thing. Eighty percent of the students buy into the group project and then there are the few who do nothing. I could see that this semester as well.
The Lenape Event created by The Historical Team
We started the project myself introducing the project to the students four weeks into the course and explaining the project and how I wanted to approach it. Since a third of the class had taken my course in Introduction to Business, they had all worked on similar projects in the past and understood what was expected of them.
Our fifth week into class, I took the students on a walking tour and lunch in Glen Rock, NJ’s downtown and parks so that they would know what the town was all about and its attributes. On a sunny but really cold day, we met at “The Rock” to start the tour of downtown. We started with the history of “The Rock” and the part it played in Lenape life. We were joined on the tour by the Honorable Councilwoman Jill Orlich.
Myself with my student consultants in Veteran’s Park in Glen Rock, NJ where most of the proposed special events would take place.
We then moved on to the Museum at the Station which was closed for the day. I had taken the students here Halloween weekend on the only Sunday afternoon that they were open and gave them extra credit for coming. We filled the museum to capacity for the entire afternoon and the students were able to see what the history of the town was about. We just took pictures and noted parking for the events that would be planned here.
The Museum by the Station-The Glen Rock Historical Society at
https://www.glenrockhistory.org/
https://www.facebook.com/GlenRockHistory/
My review on TripAdvisor:
My review on VisitingaMuseum.com:
We then did a loop of the Downtown, stopping in stores and visiting parks and the train stations to see how people from the community commute to jobs in Newark, Jersey City and New York City. This is also how outside tourism can be attained and people can commute into the town to attend anyone of the festivities.
We ended the tour with a Team lunch at Francesca’s Brick Oven Pizza and Pasta at 234 Rock Road in Downtown Glen Rock. The food and the service were excellent. It gave the student consultants as chance to ‘break bread’ and get to know one another better. This is a good Team building exercise plus a chance to experience their first business lunch with a company.
The Historical Team at lunch at Francesca’s.
My review on Francesca’s on TripAdvisor:
The Marketing Team Dining with each other at Francesca’s.
The Talent Team dining together at Francesca’s.
By our last Board Meeting, I thought we were ready and on December 6th, we made the formal presentation to the ladies at the Museum by the Station and a few invited guests. Being an afternoon class, I could not force people to change their schedule’s but it would have been nice to see more people at the Presentation.
The Presentation went by well and it was handled very professionally but we had some problems in the Marketing Division on what should have been included and what should not. They gave a whole presentation on the attributes of Marketing and that was not what was asked of them. I later found out they were doing project at the last minute and that did not thrill me. I could see this in the slides, menus and concepts. Still they created some memorable commercials promoting the town and the new Town Song. The logos they created for Glen Rock were excellent. All of this was changed and reorganized when we went to present the project to the Mayor and Council at Glen Rock City Hall on December 19th.
The newly created town logo for Glen Rock, NJ.
The Marketing Team proposals:
The Marketing Commercial:
The Glen Rock Town Song:
Welcome to Glen Rock commercial (the old commercial):
The Presentation of “I’m Glad I’m in Glen Rock, NJ-Be a Tourist in your own Town” in the classroom on December 6th, 2023. The Presentation went by very well and I was really impressed with the way the students handled themselves:
The PowerPoint presentation of “I’m Glad I’m in Glen Rock, NJ:
The Presentation videos:
Part One:
Part Two:
Part Three:
After the Presentation was over, I hosted a light reception for the students, our invited guests and family members. The ladies from the Museum by the Station/Glen Rock Historical Society had a lot of nice praise for the project and some interesting questions.
On December 19th, 2023 at the request of the Mayor, we presented a revamped version of the project with new ideas from the Marketing Team along with the selection of bands that would be used for the “Seniors and the 70’s” series of concerts. By the end of the Presentation, I could see that the Mayor and Councilwoman who showed up for the evening. They had a lot of intriguing questions from the stance of budgeting and attainment of volunteers and how to run the events.
The Presentation in Glen Rock City Hall in Glen Rock, NJ:
Part One:
Part Two:
Part Three:
This was filmed at Glen Rock City Hall in Glen Rock, NJ.
I treated the project as a real proposal and informed the Mayor and Council that Bergecco-Parc Consulting Inc. would try to obtain things like Corporate sponsorship for the big events and that we could work with the local colleges and the high school for volunteerism to help out to help defer costs.
We were also joined that evening by many parents of the student consultants who could not attend the first Presentation due to work commitments. It was a nice evening out for everyone and productive in giving the town some fresh ideas with an international prospective (at no cost to them) to tourists visiting the town.
Trust me, I was just as blown away by the project as the Mayor and Council were that evening, I would not have believed a group of students put all of this together but they did.
I really was “Glad I was in Glen Rock, NJ”.
The Bergecco-Parc Consulting Inc.-Glen Rock Team Corporate picture on December 6th, 2023.
The website for the Glen Rock Team of Bergecco-Parc Consulting Inc.:
https://bergeccoparcglenrock.wixsite.com/bpgr
As part of Quiz Four for the class, I have the students create a Corporate Holiday Party for the Glen Rock Division for Corporate New Brunswick. Here are their ideas:
Quiz Four: The Corporate Christmas Party:
The Christmas welcome from President Bushka and SVP Basich:
The video on Quiz Four: The Corporate Holiday Party.
The Holiday Video
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