The Creation of the Case Study “Scoops & Sundaes”:
Every semester when I am teaching “Introduction to Business 101” at Bergen Community College, I have my class create a major class project in which the whole class becomes part of an Executive team of a mythical company. This way the class benefits from getting to know one another and starting to form their connections with each other both professionally and as a student body.
In the past we created Bergecco-Parc Consulting Inc., my main company that I have used for the last three semesters, Orion Malls Inc., a Mall design firm and Buscomonzefi.com, my Tech company. Each was an example of how a business team needs to interact with one another and create their part of the business. It has been tough since we took our live classes to online classes so I refigured the project to an individual basis and asked each student to create one project from their standpoint.
The Bergecco-Parc Consulting Inc. corporate logo
Professor Justin Watrel, CEO Bergecco-Parc Consulting Inc.
I had the class work on their project “Scoops & Sundaes”, an artisan ice cream shop. While my other class worked on their business project “Mother Goose’s Toy Chest” (See Day One Hundred and Ninety Six), the members of this class created an interesting shop many carrying homemade ice cream, baked items and gift products.
Day One Hundred and Ninety Six-“Mother Goose’s Toy Chest”
Using the textbook “Understanding Business” by William Nickels and James and Susan McHugh as our guide, we covered chapter by chapter on how to build a small business. Each student was asked to create their own store concept by reading Chapter Five “How to Form a Business” and Chapter Six “Entrepreneurship and Starting a Small Business”. We started the project when I assigned the concept and the first extra credit project by creating the logo for the store.
Here is some of the creativity of the logo’s for the store:
Logo One: “Scoops & Sundaes”
Logo Two: “Scoops & Sundaes”
Logo Three: “Scoops & Sundaes”
Logo Four: “Scoops & Sundaes”
Logo Five: “Scoops & Sundaes”
When we studied Chapter Seven “Management & Leadership” I had them create their Mission Statement to tell me who they were as a store owner and as a company. We then studied Chapter Eight “Structuring Organizations for Today’s Challenges” and Chapter Nine “Production and Operations Management”, I had them design their store layout and how they would show how it would work.
Store Design: “Scoops & Sundaes”
I gave a long lecture on Chapter Ten “Motivating Employees” and Chapter Eleven “Human Resources” to help the students understand that they can’t do it all themselves. There will be a point in the business where they will need to hire a few part timers for the Summer and Christmas holidays months when things get busy. Who are they looking for? What characteristics do they want in an employee? This lead to me asking them to create an ad for a Job Description. Looking for the perfect employee can be tough.
In Chapter Fourteen “Developing and Pricing Goods and Services”, I had the students think about promotions and how to sell multiples to help increase the bottom line and then in Chapter Sixteen “Using Effective Promotions”, when we studied ‘word of mouth’ and ‘sampling’ I had the students work on a Bundling Ad top promote their goods for sale as a promotion. This helped them understand how to increase sales in a tough COVID economy. I also had create a menu for their store as well. How will you stock your store and with what items?
Some of the menus they created were very clever:
The prototype for Menu One: “Scoops & Sundaes”
Menu Two: “Scoops & Sundaes”
Menu Three: “Scoops & Sundaes”
Some of the promotions for the “Bundling of Products” were highly effective. I had to explain to the students that Bundling is taking different products and promoting them a certain price point to make them seem more cost effective to buy in a grouping as McDonald’s does with their “Extra Value Meals”. Try to imagine if you had to buy the products on an individual basis.
Their ideas were very clever.
Bundling Ad for “Scoops & Sundaes”
The students earned extra credit for creating their Logos , The Mission Statement, their Menu, the Store Design, A Job Description and a Bundling Ad. Some students took full advantage of the project and the extra credit and it resulted in good grades.
To finish the project, I assigned their final two papers to discuss how they developed the project and then what they learned from it. For the most part the class understood and had a good time building their business.
Who knows, we may see a “Scoops & Sundaes” chain in the future.
Here is the supporting work for the project:
The Class Participation Questions to help build the project “Scoops & Sundaes”:
The Creation of the Case Study Project “Mother Goose’s Toy Chest”:
I have been teaching “Introduction to Business 101” at Bergen Community College for several years now and in the era of COVID, it has been especially difficult. With businesses shutting down never to reopen, I think some of my students thought it was an unusual time to open a business. This is when you need to test your entrepreneurship when times are tough.
In my live classes, I open my consulting company, “Bergecco-Parc Consulting Inc.”, for business and the whole class bands together and we have one big project. In the era of COVID and online learning, these projects become impossible to do as a group so each student got the opportunity to create their own store.
In the past, I have created these projects under the Bergecco-Parc Consulting Inc. banner, the main consulting company, the Orion Malls banner, a Mall design company and the Buscomonzefi.com banner, my Tech Division. Each business does its best to be creative, forward thinking and have a thought producing presentations.
Professor Justin Watrel, CEO & Consultant Bergecco-Parc Consulting Inc.
While my other class worked on their case study project, “Scoops & Sundaes”, an artisan ice cream shop (Day One Hundred and Ninety-Five), I decided to have this group of students create a shop based on the increases we are seeing in the toy industry of traditional playthings. It seems in the era of COVID, people want puzzles, board games and dolls and stuffed animals again. I have watched my Mattel stock double and Hasbro has been increasing as well.
The “Scoops & Sundaes” case study project: Day One Hundred and Ninety-Five:
I created the concept of the toy store, “Mother Goose’s Toy Chest” based on the all the wonderful little artisan toy stores I have visited over the years, showcasing one of kind merchandise made by local artists and specialty manufactured goods by small companies. I also asked the students to think about imported goods handmade from other countries and add in supporting small manufactures here in the states. I wanted to promote American made products.
Using the textbook, “Understanding Business” by William Nickels and James and Susan McHugh, we studied and covered every chapter in the book. By Chapter Five “How to Start a Business”, I had the students start the project and introduced the store concept. I gave a WebEx lecture on starting a business and my expectations for the project. Then I assigned the first extra credit project for the assignment, creating a logo for the store.
Here are some of my favorites:
Logo One: Mother Goose’s Toy Chest
Logo Two: Mother Goose’s Toy Chest
Logo Three: Mother Goose’s Toy Chest
We then moved onto Chapter Six on “Entrepreneurship” and I asked the students what types of products they would like to sell in the store and how they might want the store designed. I then asked them create a ‘Mission Statement” to tell me as a consumer who they wanted to be in the marketplace.
Chapter Seven had the students thinking about ‘Management and Leadership’ skills. Who did they want to be as a business owner? What type of leadership skills would they need? Chapter Eight had the students studying about “Production and Operations Management” and I then had the students create their store layout.
We next moved on to who your staff would be in Chapter Ten “Motivating Employees” and Chapter Eleven “Human Resource Management” and how you would recruit them? I then had the students create a Job Description to find the perfect employee for the store that they needed when it got busy or during the holiday season.
I had the students thinking about merchandise for the store in Chapter Thirteen “Marketing: Helping Buyers Buy”. I asked the students to create a Birthday Party/Summer Camp Registry” for the store so that children could pick out things for their events and get the items they want for each.
In Chapter Sixteen “Using Effective Promotions” I had the students create a ‘Bundling Ad’ to promote a grouping of products for sale at the store. How could they use a grouping of products at a discounted price to promote the store.
To explain the concepts of “Sexual Harassment” on the job, I used the movies “9 to 5” and “How to Succeed in Business without even Trying” as examples of how to deal with and recognize these issues.
“A Secretary is not a Toy” is the clip that I like to use to explain this.
By the end of the class, I saw many different ways of looking at the business that was created as each student put their own touches on it. Some had their businesses in New York City, some in the New Jersey suburbs, some went to malls or strip malls and some opened in local downtowns. Others went out of town to places like Orlando and San Jose, CA.
Their selection of toys went from the classics such as board games, Barbies and puzzles to more upscale selections of handmade and one of kind objects. I had to remind them that they had to be realistic as they needed to make a profit to pay the bills.
On their final exam, I had them look at the famous scene from the movie “Big” to ask how the use of “Product Placement” of FAO Schwarz Toy Store in the famous film promoted the store. It got some interesting answers.
The famous “Piano” scene from the movie “Big”
I thought this scene would motivate the students.
Overall I was impressed by their projects but was surprised by how many students did not take advantage of the extra credit projects as I would like to have visually have seen what the students were thinking in their ideas.
It was another wonderful project under the independent “Bergecco-Parc Consulting Inc.” banner to promote Entrepreneurship and a sense of business creativity.
The Project “Mother Goose’s Toy Chest”:
The Class Participation Questions and Quizzes I used:
I love coming to Demarest Farms and visiting the farm store and the grounds. It is like a step back into time. When I was a young child, I used to come down to the old farm stand that was across the street and pick up corn and tomatoes with my aunt who lived around the corner from the stand. In the 1990’s, the family opened the farm store across the street which used to be the old cornfields right next to the Garden State Parkway and a new tradition was born.
In 1991, they build the big store across the street.
Sometimes you just come across a place that has the whole package. Good food at a fair price, a nice selection on the menu and good service. I was working in the the neighborhood where Pompeii Little Market is located and stopped in for a Coke.
What I found was a delightful little deli that is part grocery and part deli with a nice selection of wraps, hoagies and subs, salads and panini’s. There was a small selection of hot foods and specials of the day. They also have a small selection of breakfast items and sandwiches in the morning.
I went in for lunch another afternoon for one of their sandwich specials and had their Italian hoagie special which was $5.95 for this large sub that…
Well, Christmas is finally officially over for me. It was one for the books. The holiday season just came and went without much fanfare or activities. Nothing like last year which was a lot of running around visiting decorated homes or running to the next cocktail party or dinner. Those things just did not exist this year. This season was all about the outside walking tours and small get togethers.
The whole holiday season became a blur and I started to attend a lot of outdoor activities that became available. Anything to get out of the house and see people or go do something out of the ordinary. I really had to search things out.
They started closest to home. I was trying to split my time between places that were just a drive away, going back and forth to the Hudson River Valley, which gave me a change of scenery and walking the neighborhoods of Manhattan, which gave me a sense of purpose as I felt I was supporting the City by being a cheerleader for all it had to offer even in the era of COVID.
My holiday journey started with the delivery of 375 Christmas trees for the Hasbrouck Heights Men’s Association. It was a big undertaking for a major charity that supports graduating high school seniors with scholarship money for college. I sometimes wonder if these students know what we go through to get the funds.
The trees were really nice this year
I have never seen so many Christmas Trees fly off a lot so fast. The membership of the Men’s Association got there at 9:00am and the truck arrived at 10:15am. We sold our first tree at 11:30am as we were tagging them. I stayed the entire day from 9:00am to 10:00pm when we closed the lot down for the evening. In the three shifts that I was there with the other guys, we sold 45 trees which we have never done our first day of sales.
The Hasbrouck Heights Men’s Association at set-up 2020
We were completely sold out by December 11th which I have never seen before. It seemed in the era of COVID everyone reverted back to the 1970’s and wanted a fresh Christmas tree for their home. I thought this was wonderful and people could not have been more supportive to our organization.
Please read my blog on “Christmas tree sales in Hasbrouck Heights, NJ”:
Please watch the commercial I did in 2015 to sell our trees
The first week of December means “Open Houses” at some of our merchants in Downtown Hasbrouck Heights. I look forward to seeing all the Christmas merchandise being offered, all the bouquets created for the event and the beautiful Christmas windows that our florists in town have done.
Bill O’Shea’s Florist at 231 Boulevard in Hasbrouck Heights, NJ always has a nice gathering the weekend before Thanksgiving. This year was like no other but it did not keep a nice crowd of residents from coming out and looking over ideas for floral displays, house decorating ideas and listening to festive holiday music all while nibbling on prepackaged treats and bottled drinks.
Bill O’Shea’s has some of the nicest displays at the holidays
In a normal year, it would be hot chocolate and coffee with freshly baked goods but COVID has changed the way these businesses are run. Everything had to be prepackaged and most people at it outside as juggling and shopping with a mask on was tough.
The weekend after Thanksgiving, the same weekend we set up the Christmas Tree lot for the Men’s Association, Heights Flower Shoppe at 209 Boulevard in Hasbrouck Heights, NJ had their Open House and that was equally as nice.
Heights Flower Shoppe is housed in a turn of the last century home that dates back to the original founding of our downtown and has a very classic boutique look to it. The store was stocked with all sorts of Christmas decorations, homemade candies, decorative household gifts and beautiful floral displays as well as outside had decorated wreathes and grave blankets.
The homemade candies and Christmas decorations adorn the store
Like Bill O’Shea’s, there was all sorts of packaged holiday treats to enjoy including Italian sodas, small bags of homemade Christmas cookies and candies. Last year they had a nice assortment of cookies and small sandwiches with coffee, tea and punch so there are always holiday treats to nibble on too here as well.
All of Downtown Hasbrouck Heights was beautifully decorated for the holidays with wreaths on all our lamp posts, Christmas lights on the trees, merchants display windows decorated to the hilt and Christmas music playing.
Downtown Hasbrouck Heights, NJ is always so nicely decorated for the holidays
This year because of COVID, the Annual Holiday Parade and Christmas Tree Lighting were cancelled in town but they did have a small get together at the Circle in Hasbrouck Heights to light the town Christmas tree. It was lit from Thanksgiving until the Epiphany on January 6th. It is always a beautiful site when entering town from the west side of town.
The Christmas Tree on the Circle in Hasbrouck Heights, NJ
Even the little Neil Parrot playhouse, a local landmark in Hasbrouck Heights, was decorated for the holidays and was lite up at night as well.
The Neil Parrot Playhouse on the Circle in Hasbrouck Heights awaiting Santa
There were several nights of my aunt and I exploring the town and driving block by block to see all the decorated homes. Hasbrouck Heights and the surrounding towns of Lodi and Wood Ridge always do a wonderful job decorating for the holidays but with everyone being home and COVID hitting the area hard, people wanted to really decorate and make this year even more festive. Between the merchants and home owners, they made this time of year in Hasbrouck Heights very festive.
Please read my blog on Visiting Downtown Hasbrouck Heights, NJ:
I did not just celebrate Christmas in Hasbrouck Heights. I ventured into other parts of New Jersey, to New York City and my usual haunts in the Hudson River Valley but like New Jersey, New York State was on a lock down as well and all the decorated mansions and holiday gatherings were all cancelled as well. So everyone did their best to celebrate outdoors and have all sorts of tours and small get togethers. You had to move fast when reserving these events as they did fill up because everyone wanted to get out of the house and see things.
The Sinterklaas Parade that I have participated and volunteered at for so many years was cancelled because of COVID but like the Halloween Parade, the committee put together a video of the parade to share with the world. Still it did not compare to the excitement of walking down the hill with stars and music lighting up Downtown Rhinebeck, NY.
The noble Frog was to be our mascot for this year’s Sinterklaas Parade
It was not the same as the year before where the crowds kept getting larger and larger every year. The whole town came to life with activities, songs, lights and laughter but was silent that weekend except for people having dinner in town. I was able to sneak up during the week. The entire town was decorated with white lights and beautifully decorated store windows. Rhinebeck is one of those towns in the Hudson River Valley that looks straight out of a Currier & Ives woodcut.
Downtown Rhinebeck, NY at Christmas
Since all the Christmas parties and get togethers were cancelled, it gave me more time to look into other outdoor events. I went to a special “Historical walking tour at the Holidays” at the Bergen County Historical Society in River Edge, NJ. The tour was lead by Historical singer and lecturer, Linda Russell, who explained the traditions of the Dutch Christmas all while singing Colonial Christmas songs in between the talks at each historical house on the property.
The Steuben House at Christmas
Actors dressed in costumes (and masks of course-COVID is still going on) danced in the Steuben House ballroom as colonialists celebrating the holiday, Dutch housewives putting their children to bed while awaiting Sinterklaas. There was a Dutch wooden shoe with carrots for his horse outside the door and mistletoe on the ceiling.
Linda Russell performing and lecturing at the Bergen County Historical Society
There was a discussion on the Pagan traditions of bringing ‘greens’ from outside inside to have a bit of ‘live nature’ into the home. So mistletoe, pine and holly adorned homes during the winter months as these things were green and brought a bit of life into the dead of winter.
The last part of the lecture was done in front of the Campbell-Christie House with a visit from Sinterklaas himself. We had a short talk about who Sinterklaas was and his part in the holiday season. Then all the members of the tour enjoyed refreshments and got a goody bag when we left with holiday sweets. The lecture and songs were a nice way to enjoy the beginning of the holiday season.
My favorite song by Linda Russell “I saw Three Ships”
As I was finishing up the semester at the College, I was getting holiday preparations done at the house, having small gatherings of family and friends and trying to be COVID safe. I was also running in and out of the City finishing my blog on Kips Bay before the holidays started getting busier. I learned a lot of New York’s Colonial past from walking around this area of the City.
My blogs on the Walking the neighborhood of Kips Bay:
The next weekend I made my last trip of the season to Long Beach Island to visit Beach Haven and the tour the rest of the island one last time before winter set in. It had really closed down since Halloween. I expected it to be much busier with more people moving down there on a permanent basis. Driving up to the lighthouse, I saw more dark homes then lite ones.
I wanted to take one more tour of Long Beach Island to see how they celebrate Christmas at the shore. They do things very quietly in Beach Haven. I went to the Surflight Theater to see the only play I had seen since I attended Carnegie Hall last Christmas to see the play “We need a little Christmas” which I had seen advertised at the theater over the summer.
“We need a Little Christmas” at the Surflight Theater in Beach Haven, NJ
After the theater, it was surprisingly warm that afternoon hovering around 58 degrees so I walked to the beach one block away and walked on the Jersey shore for my only time that year and for the first time on Beach Haven beach since 1975. It has been a long journey since that time.
The Beach Haven beach was beautiful that afternoon
The town’s Christmas trees were across the street from the theater on the square just off the downtown. Even they had a subdued Christmas at the shore and the whole event welcoming in the season was done virtually.
Christmas in Beach Haven, NJ adapted like the rest of the world
My holiday dinner was spent at the Chicken or the Egg that evening and it was really good. The menu is so extensive and innovative. It was hard to make choices.
Cinnamon Bun Ice Cream sandwich at Chicken or the Egg
Their fried chicken sandwiches are really good and their Cinnamon Roll Ice Cream sandwich should not be missed.
The Chicken or the Egg at 207 North Bay Avenue in Beach Haven
I was able to tour the whole island that afternoon before it got dark and even at twilight here and there were signs of Christmas in small trees lit in the shopping areas and decorated homes. It is an interesting place at the holidays with the waves crashing in the background.
My blog on “Exploring Downtown Beach Haven and Long Beach Island, NJ”:
The next week was finals week at the College and I had to give my final exam. The students also finished work on their case study, “Bud N’ Mud”, a simulated flower/coffee shop I had the students develop. It was interesting to see how a group of student entrepreneurs would create a store with their own ideas on how to grow the business. This project ended the Fall semester.
One of my favorite logo’s from the “Bud N’ Mud” project
With the Christmas trees selling out by December 11th, we held our annual Christmas party at the Christmas tree stand site for the Men’s Association. It was a cool not cold night and we all huddled around the fire taking alternate turns hitting the makeshift buffet table and enjoying good conversation. It was a great way to end the year successfully and there will lots of scholarships being given out at the end of the school year.
The last big event before Christmas came was the Sunday before Christmas with the Hasbrouck Heights Fire Department holding our Annual “Santa Around Town”. Because COVID was growing, the event was revamped from previous years and instead of stopping at sites all over town, we drove down each street in town slowly, having Santa wave and greet people who were on their lawns, driveways and porches. The residents of Hasbrouck Heights seemed touched by it and I could tell from the safety of the fire truck that the kids got a kick out of seeing Santa. People really needed the pick me up in holiday spirit at the time.
The Hasbrouck Heights Fire Department at “Santa Around Town” 2020
On the Tuesday before Christmas after I finished work with my other job I needed a break and wanted to go on a road trip to the Hudson River Valley again. I was nostalgic for Christmas’s past and decided to visit some of the towns Upstate.
I explored Downtown Woodstock first seeing their very unusual Christmas tree in the square. I have to say one thing about Woodstock, they do pick out the most interesting tree to sit in the square. It always looks more surreal than traditional. Their annual “Santa Parade” was cancelled this year as well and they did a drive by with Santa at the Woodstock Fire Department who runs the parade.
Downtown Kingston, NY was next on the list. Talk about a town in transition. In the almost three years since I have been visiting Kingston, I have never seen a downtown change so rapidly. The businesses there have gone from all this ‘hippie granola’ businesses to all these antique furniture stores and art galleries and some really expensive restaurants. One of the locals told me the new residents are “Brooklynizing” Kingston.
Still the downtown was nicely lit for the holidays and their Christmas Tree while small is nicely lit for the holidays on the edge of the downtown “Stockade” district. The Dutch Reformed Church on the other end of downtown was nicely lit with wreaths on the doors.
I crossed the river and drove to Red Hook, NY which I love. Their downtown looks like an old fashioned shopping district straight out of another Currier & Ives print. All the little stores were decorated with garland and white lights and the merchants decorated their windows to the hilt.
My last stop on my search for the perfect picturesque Hudson Valley River town was returning to Rhinebeck, NY for the day. Rhinebeck was quiet on this Tuesday evening as most of the restaurants were closed and the shops had closed for the evening. Still it was nice to walk around and admire the while lights on the trees and admire the display windows.
The Christmas lights and windows of Downtown Rhinebeck, NY
Even the way I celebrate Christmas changed this year. Instead of spending time with my family, I spent three days in Manhattan with my best friend, Maricel, at a hotel in Times Square. Neither of us had the time to travel and we both had to work in the City, her at her hotel and me working on my blogs so both of us needed the rest.
AC Hotel New York Times Square at 260 West 40th Street
We stayed at the AC Hotel New York Times Square at 260 West 40th Street. What the room lacked in size, it made up in the view and in the location. We were one block from Port Authority, two blocks from Times Square and within walking distance from all the Christmas attractions from Saks Fifth Avenue’s Christmas windows and the Rockefeller Center Christmas tree.
While Maricel worked on Christmas Eve, I walked around the City. I saw the tree at Rockefeller Center which was loaded with people not keeping socially distanced. I admired the windows at Saks Fifth Avenue which had a New York City theme with Christmas scenes from around the City “This is how we Celebrate”.
Saks Fifth Avenue’s Christmas Themed window “Over the East River and Through the Neighborhoods to Grandfather’s House We Go”
Rockefeller Center’s Christmas Tree was even more special this year
I thought the windows at Bloomingdale’s and Bergdorf-Goodman really lacked in creativity. Bloomingdale’s was having a bad year and Bergdorf’s had just gotten sold again (forth time since I worked there in 2004) so I did not expect much. With Lord & Taylor declaring bankruptcy earlier in the year and closing the main store on Fifth Avenue and B. Altman’s long gone and Macy’s going mechanical for the last few years, the excitement of seeing the windows has been less than enthusiastic.
Still it was nice to walk around Midtown after leaving the Rockefeller Center area and just walking around Third, Park and Madison Avenues. By 7:00pm, everything had shut down for the night and the streets were really quiet. What was eerie was when walking down Park Avenue and looking up and seeing so many dark buildings. The area looked abandoned with so many apartment lights out. I wondered where everyone went?
When Maricel got off work, I brought in dinner 9th Avenue Deli at 769 Ninth Avenue. I brought in a juicy cheeseburger and chicken fingers which we shared and then dug into. The perfect comfort food on a cool night. Christmas Eve was a mild 59 degrees and it was nice to walk around.
9th Avenue Deli at 769 9th Avenue
We just hung out the whole night and watched movies in the hotel room. I went to bed early and sunk into the wonderful Marriott hotel bed. Marriott had the best hotel beds and every time I stay at one of their hotels, I slept like a log.
Christmas Day we just relaxed in the room and I called many members of my family to wish them a Merry Christmas. While Maricel went to work, I decided to start touring neighborhoods like Kips Bay, Rose Hill and NoMAD in preparation in my walks there. It started out being a cold, cloudy day and there was barely anyone on the street. I saw a few people walking their dogs and that was about it until about 3:00pm. It them cleared up and was a mild 55 degrees until it got dark and then cooled down.
What really shocked me about Times Square was how dirty it was on the streets. They had not picked up the garbage on Christmas Eve day and did not pick it up until after Christmas Day so between the theaters being boarded up and the ply boards filled with graffiti, hotels closed and restaurants shut, the whole Theater district looked like NYC circa 1975. It was creepy how the pandemic was affecting the business of this neighborhood.
Neighborhoods like Kips Bay, Murray Hill, Rose Hill, NoMAD and the Flatiron District were really quiet that morning and early afternoon. All the restaurants and stores were dark, three hotels had closed in the district and I saw just a few people milling around. Things changed as I got closer to Macy’s Herald Square.
When walking around Koreatown, which runs between Sixth and Fifth Avenues between 35th to 32nd Streets, the side streets were teeming with Korean couples and groups of family members dining in the outdoor restaurants and cafes. This neighborhood was really jumping and full of life.
As the day wore on by 5:00pm, the rest of the City came back to life and more restaurants and stores opened up. Christmas morning and afternoon were now over and I could tell that people wanted to get out of the house (probably to get away from the family celebrations). When Maricel returned, I ordered in dinner from Golden City Chinese Restaurant at 423 Ninth Avenue, one of the few neighborhood restaurants open and we our dinner in the room. The food was okay. It was nice to just eat in the room and relax.
Christmas dinner was Lemon Chicken and Fried Rice from Golden City Chinese Restaurant
We checked out at noon on the 26th and she left for work that afternoon, I headed into Brooklyn to visit the Brooklyn Botanical Garden and the Brooklyn Museum. Both were really quiet that day. The Brooklyn Botanical Garden was mostly dormant for the winter and most of the garden was closed off because of COVID. The “Studio 54” exhibition had long closed at the Brooklyn Museum so I just wondered the halls and looked at some of the changes in the permanent exhibitions that they had. I left the City for home early that evening.
The last week of the holiday, I entertained family at a Lasagna and Champagne dinner I had a the house. Since I was not able to spend time at home during the holidays, my aunts came over to my house and we had a three course meal with champagne and wine. We spent the whole night laughing and enjoying the evening.
New Year’s Eve was a quiet evening at home alone talking with other friends who were staying home alone as well. Times Square was empty that evening with the exception of the 350 first responders who were invited to the ball drop. When I watched it on TV it was eerie to see it so quiet. There was no one for blocks except police guarding Times Square.
I headed back up to the Hudson River Valley again on New Year’s Day to go on two walking tours in Staatsburgh, NY at the Mills Mansion. It was the Annual “First of the Year” walking tours and it was a cool, crisp morning for a walking tour of the property. There were two tours that morning, one was on “Winter Activities in Victorian Times” with us learning about all the winter activities that the residents here enjoyed like skating , sledding, ice boating and horse drawn sleigh rides.
Staatsburgh, the Mills Mansion in the winter
The other tour later that afternoon was on “Ice Harvesting in the Hudson River Valley” , where we learned about how the ice harvesting of the Hudson River was a big business before the advent of refrigeration. Large slabs of ice were cut from the river, floated down stream and then packed in straw awaiting sale over the metropolitan area for peoples ice boxes throughout the year. It just gave me anther excuse to visit the region I love so much.
My blog on the Mills Mansion on VisitingaMuseum.com:
Another local event that was COVID safe was a driving tour through the “Holiday Lightshow” at Demarest Farms in Hillsdale, NJ. This was the first time that the farm opened the apple and peach orchard across the street from the farm stand. I saw this display the last week it was open and even after the holidays, it was a special treat as we awaited the Epiphany.
Driving through the display only took about forty minutes but was a delight in the senses and sounds. I played the classical music station as I drove through and admired all the colorful lights on the now dormant trees while Santa’s and Snowmen winked and waved and toy soldiers lit the way through the dark field. Even the Demarest homestead was ablaze with lights.
Demarest Farms at 244 Werimus Drive in Hillsdale, NJ
My blog on “Visiting the Farms of Bergen County, NJ at Christmas”:
Don’t miss this holiday lights ride through the orchard in 2021
The holiday event I visited was the Bronx Zoo for their “Holiday Lights” event at the zoo. It was the last night of the event and I arranged for the tickets that afternoon. The zoo gave me a 30% discount to go that evening and I was on the subway ride up to the Bronx.
The Bronx Zoo Light Show
I was really impressed by the display. The entire park was decorated with white lights, with different sections of the park decorated with different themes such as jungle animals, aquatic mammals and all sorts of assorted elephants, seals, penguins, lions, tigers and bears (oh my haha). There were costumed characters to take pictures with and they even had the Bug Carousel open that evening. I got a kick out of riding this since I had not done this since I was a little kid.
The Bronx Zoo musical Christmas Tree in the old part of the zoo
In the older section of the park, they had zebras on stilts and a musical Christmas trees that had an interesting soundtrack of contemporary Christmas songs. Even though Christmas had been over now for almost two weeks, it me back into the Christmas spirit.
So there was the Christmas holidays in the era of COVID. Lots of outdoor activities in hot and cold weather. Many walking tours and more subdued events. Gone were the cocktail parties and big formal dinners and in their place were many more smaller outdoor events and communicating with nature.
Maybe we all needed to take a break from the more formal traditions and go back to the basics of family and friends. I think this was a reflective year and realizing what is important. It had not changed that much for me. I just adjusted to the times, wore a mask and got going. Staying safe and keeping others safe is what is all about.
Hours: Open Thursday-Sunday: 11:00am-5:00pm (the last tour is at 4:00pm)/Open Monday Holidays from April 19th to October 28th. The mansion then closes to prepare for the holiday season. Closed on Thanksgiving and Easter. There are special programs from January to April so please see the website.
Admission: $8.00 for adults/$6.00 for groups and Seniors/Children under 12 are free. Special events have separate fees and can run from $8.00 to $10.00 and above.
When you think of the words ‘rural’ and ‘farmland’ these are not terms you hear a lot in Bergen County, NJ, one of the heaviest populated counties to surround New York City. Yet the county has a rich history in farming and agriculture from the late 1600’s up into the 1970’s when development pressures got too strong and most of what was left of the farms of the area got plowed over for development.
Early in our county’s history, the Dutch and then the English supplied much of the fruits and vegetables for the New York City markets. Much did not change until the suburban expansion after WWII and many strawberry, celery and potato farms were plowed under for shopping malls and housing developments. Since that time and with the help of the Right to Farm Act, The Open Space Act and Farmland Preservation of the State of New Jersey, it is helping many small farmers in the state preserve their land for agriculture.
“From Revolution to Renewal” our Historical Bergen County project
This is why in Bergen County we revere our farms and our agricultural past. Last semester when I taught Marketing at Bergen Community College, I had my students create an extensive project describing and promoting our Colonial Heritage and our agricultural past. This included promoting many of our remaining farms.
Our small farms in Bergen County do more than just provide fruits and vegetables for our tables. They are open air classrooms to our agricultural past, places to buy fresh produce and baked goods to support local family farm stores and for interesting special events and outings for families. During the holiday season, some of these farms have haunted hayrides, turkey pardons and visits from Santa all while selling Christmas trees and wreaths.
This lead me to explore many of the small farms that make up the fabric of Bergen County all while seeing how the owners are reinventing the way they do business with today’s consumer. How do we react with nature and the great outdoors? So I walked through farm stands and fields and across parking lots looking for our rural past in the year 2020.
I drove to Closter, NJ on my first stop to Old Schraalenburgh Farm and Farm Stand at 40 Old Hook Road and the Abram Demaree Homestead at 110 Schraalenburgh Road on the corner of Schraalenburgh Road. For years I had passed this farm and never gave it much thought until two summers ago I noticed the sign for the ‘farm burger’ and had to stop to see what it was all about. What a burger! (see my review on TripAdvisor).
Old Schraalenburgh Farm in the warmer months of Spring
I have since have had lunch here many times mostly when the weather is warmer. What I love about the Old Schraalenburgh Farm is that it is under the radar from most of the commercial farms in the county like Abma and Demarest farms which have all the family activities like hayrides and pumpkin and apple picking events. Old Schraalenburgh has a smaller restaurant and bakery and in the summer months tables outside to eat breakfast and lunch while admiring the fields of flowers and the barns and chicken coops.
What I love about their restaurant is the quality of the food here. The ‘Farm Burger’ which they tout so much is much worth the ride here. This juicy burger loaded with cheese and fresh vegetables and a mayo type sauce and is a mouthful in each bite. Bring your appetite because this burger is large! (see review on TripAdvisor).
The “Farm Burger” at the Old Schraalenburgh Farm Stand restaurant
Their chicken pot pie is another lunch item I would recommend. They make them fresh here and bake them with a golden crust and when you let it cool is a mouthful of creamy sauce, hunks of chicken and fresh vegetables. You won’t need dinner after this entree.
I recently stopped at the Farm Cafe for breakfast after an appointment and their well known Bacon, Egg and Cheese sandwich ($5.95). It was amazing. The eggs used on the sandwich were fresh from their chicken coops and picked up daily. Topped with crisp bacon and American cheese on a toasted brioche bun it was heaven.
It was nice to just take my sandwich and eat it on one of the picnic tables overlooking the fields that were in the process of beginning to grow this seasons crops. On a sunny morning, there is nothing like this.
The Bacon, Egg and Cheese here is excellent
For dessert though, even with the options of their fresh brownies and homemade ice cream, you have to try their freshly baked fruit pies and pie cookies. The chocolate and fruit filled pie cookies resemble small fruit filled deep dish pies and are a delight in every bite.
The blueberry pie cookies
The bakery also has something called “Burnt Cookies” (.50 cents) that are in jars near the register. I thought someone made a mistake and overcooked them. The woman at the counter said “Oh no. People like a crisper cookie.” I still say they were selling a mistake but they were really good! I had the sugar, chocolate chip and an oatmeal cookies and they were really crisp. To tell you how popular they are I dropped a piece at the chicken pen and the chickens and roosters got all excited and ran out of their pen to eat the piece that had fallen on the ground. That’s an endorsement.
During the summer months, it is fun to walk through the fields and admire all the beautiful rows of flowers growing and visiting the barn and chicken coops. During the holiday months, the store and restaurant were decorated for Christmas and were stocked with handmade gifts and artwork. The bakery section had a selection of meat and fruit pies for the holidays.
The bakery case at the farm
Walking across the street to the Abram Demaree Homestead and Farm across the street from the farm stand, the main house and barn were also decorated for the holidays. All the tables, counters and shelves were stock with all sorts of decorative objects, antiques, furniture and artwork. These treasures can decorate any home contemporary or historical.
The antiques and holiday decorations at the Abram Demaree Homestead
Off to the side of the main building, they were selling Christmas trees and holiday decorations for the home. The buildings with Christmas retro items and tree ornaments really put me into the holiday spirit. The homestead is fun to walk around in to see how our Colonial past played a part in the growth of Bergen County.
History of the Old Schraalenburgh Farm and the Abram Demaree Homestead:
In 1677, David Des Marest, a French Huguenot, purchased a large tract of land from the Tappan Native American tribe. This land passed from Dutch control to British rule and through the American Revolution, which produced an uncertain concept that became the United States.
In 1769, Abram Demaree, David Des Marest’s grandson, bought the house and ran it as a General Store and Tavern at the crossroads of one of the busiest intersections of colonial roads in Bergen County. His son, David, added to the house in 1809. The conjoined Demaree house along with a colonial Dutch-style barn, servants house and blacksmith shop form the original Abram Demaree Homestead (Farm History website).
The Abram Demaree Homestead in the Summer months
In the 1970’s, the house and property was falling apart and a group of citizens fought to get the homestead on the National Register of Historic Places. Since then, the home and farm have been part of a non-profit, The Demaree Homestead & Farm, with all the proceeds going to restoring and maintaining the home and farm. The farm and farm stand cafe are open to the public and the profits go to maintenance of the property. The Farm Stand Cafe features in season items grown right on the farm (Farm History website).
Across Old Hook Road from the Demaree Homestead is their working farm, The Old Schraalenburg Farm, which has been continuously farmed since the 18th Century. Every Spring, the farm plants corn, tomatoes, lettuce, peppers, apples, blueberries and pumpkins, among other fruits, vegetables and flowers (Farm History website).
Leaving the Old Schraalenburgh Farm, I headed down Old Hook Road on my way back to Westwood and stopped at the Old Hook Farm Stand for a look at their Christmas trees. The Old Hook Farm Stand is at 650 Old Hook Road in Emerson.
The Old Hook Farm at 650 Old Hook Road in the summer months
What I like about the Old Hook Farm is the selection of grocery products in their General store. They have an assortment of organic meats, dairy products, vegetables and baked goods that include delicious looking freshly baked pies, breads and cider doughnuts.
Their shelves are stocked with all sorts of jellies, jams and condiments along with dry and snack goods that are accented by antiques and farm paraphernalia. This gives the store a feel of a turn of the last century General store that used to dot the towns of rural Bergen County.
The Old Hook Farm grocery section of the General store
In the Spring and Summer, the greenhouse stocks all sorts of decorative plants, flowers and garden supplies and I am sure is better stocked in the summer months for lawn care and landscaping. In the Spring, the tables are stocked with all sorts of seedlings for gardens, decorative plants for the home and gardening supplies and landscaping decorations including stones and layerings.
During the holiday season, there were all sorts of wreaths, cemetery blankets and Christmas trees to choose from. The perfect assortment to ‘deck the halls’ for the holidays.
Like everyone else in the County, when I got there, there was only a few trees to choose from. They had sold out early in a year when everyone wanted a fresh tree. Still the atmosphere with the atmosphere of fresh pine and snow gave the farm that old fashioned ‘1970’s feel’ when I used to visit the farms in Bridgewater, NJ growing up. Things seemed a lot slower then and you could just relax and enjoy the sites and smells of a farm.
The Christmas trees were pretty much sold out when I visited
From a distance behind the greenhouse, you could see under the snow that had just fallen, the fields where the crops are grown in the warmer months. The old farmhouse on the property was decorated for Christmas as well and looked like a home out of a Currier & Ives print.
History of the Old Hook Farm:
The town of Emerson did not exist during the Native American origin. The name ‘Old Hook’ on the east side of the town came from the Dutch word ‘Hoek’ meaning ‘angle’ or ‘corner’. The angle of the land was created by the three connecting water ways, the Hackensack River, the Pascack Brook and the Musquapsink Brook. The first person to make their home here was William Rutan, who settled on a parcel of land just west of today’s ‘Old Hook Farm’ sometime around 1748 (Emerson Town History).
The current ‘Old Hook Farm’ was bought by current owner, Bruce Marek’s grandfather in 1925 as a weekend getaway. He rented the farm and the farm house to a local resident for 35 years and the family had a large garden on the property until about 1948. Then his father took over the land and cleared the fields and had Soil Conservation come in and do contours and started to grow in the greenhouse. When his father died in 1973, he took over the farm and within eight years, reopened the garden store and started to experiment and grow organic crops (Bruce Marek’s interview with ‘Bergen Save the Watershed Action Network’).
I next ventured to Hillsdale, NJ, two towns away to visit one of the most beloved farms in Bergen County, Demarest Farms at 244 Werimus Road, right off the Garden State Parkway. I have been visiting the farm since the early 1970’s when I used to visit my family who lived just two blocks away. Back then it was just a small farm stand just outside the family homestead. In 1991, they build the big store across the street.
The Demarest Farm Store at 244 Werimus Road
The farm stand building is always a buzz with people coming and going. People buying sandwiches, soups, hot entree items and baked goods for lunch and dinner. There is a large selection of in season produce (which is a little pricer than most supermarkets) as well as jams and jellies. Where the market really shines is their bakery filled with cookies, brownies, freshly baked pies and their well-known cider doughnuts. They also have great potato pancakes that taste good hot or cold (in the era of COVID the food has been toned back a little from the past).
Demarest Farm store carries an array of fruits and vegetables at all times of the year
The stand also has a nice garden section during the Spring and Summer seasons with everything you need for lawn care and for landscaping your home or decorating inside. During the Fall, there is all sorts of decorative items for the Thanksgiving and Christmas holiday season.
During every season, Demarest Farms is always full of activities. During the Summer months (Pre-COVID), there was the big barbecues that the farm sponsored that got so popular that they had to have the police direct traffic into the complex. These ‘All You Can Eat” affairs were so much fun. It was like a throw back to the 1970’s when families used to dine out together in the Summer months. You could listen to a local band play while chomping on endless hot dogs, barbecue chicken, fresh corn on the cob, baked beans, salad and watermelon for dessert. There were also be chests of ice full of Coke, Sprite and Bottled waters (see reviews on TripAdvisor).
During the Fall months, there would be Hayrides through the orchards, Pumpkin and Apple Picking that are so popular you need a reservation and Haunted Halloween events that have people driving from all over Northern New Jersey to attend.
This Christmas, in the era of COVID, the farm really outdid itself ringing in the holiday season. The farm stand sold an array of Christmas trees, wreaths and cemetery blankets, all sorts of holiday treats in the store including cookies, pies and jams and jellies. There was also a nice selection of holiday decorations. By the last week before Christmas, most everything was sold out.
What I thought was fun and it was the first time the farm had done this was the “Holiday Light Show” through the Demarest Farm orchard which is across the street from the farm stand. This show was sold out every night for almost three weeks ending on January 3rd.
Demarest Farm Store decorated for Christmas
The tour started at the farm stand where you could buy S’ mores to roast at the fire pit next to the nursery ($6.50). I thought it was a little expensive for two graham crackers, two marshmellows and a small bar of chocolate but people scooped them up and were roasting away. There were also cut outs from the holidays to take pictures and there was a small light show of singing reindeer performing all the classic Christmas songs.
Then it was time to take the drive through the orchard. We started the tour at farm stand and then drove across the street to the family homestead which was ablaze with colorful lights on the house and the surrounding trees. I took a slow drive through the orchard carefully following the cars in front of me to keep pace.
The apple and pear trees were decorated with multi color lights, Santa’s and Snowmen winked and greeted you at every turn. The barns were decorated with white lights and there was a tunnel of flashing lights to greet you and exit from. All along the way I listened to the Classical music channel to enhance the mood of the trip. It may have only been a half an hour but it was mesmerizing trip through a fantasy land of lights that put me back into the Christmas spirit. Demarest farms seems to have that effect at the holidays.
The History of Demarest Farms:
The Demarest family has been present in the New York area since David DeMarest arrived to New Amsterdam in 1663. The current farm has been in the Demarest family from Bergen County since 1886. In the 1970’s, Peter Demarest and his wife, Marsha introduced the pick your own apples and pumpkin business and eventually added peaches to the mix.
In 1991, the family opened the current farm store on what had once been corn fields. The store today has evolved into a selection of fresh produce, prepared foods, baked goods, apple cider, jams and jellies and homemade crafts (Demarest Farm website).
In 2014, Peter Demarest decided to retire and the sold the farm stand and farm to longtime employees Jason DeGise and Jim Spollen. The farmland had been preserved under the Farmland Preservation Fund and by the Open Space Trust Fund. The 27 acres are to be preserved as farmland and can only be used for agriculture (NJ.com).
Demarest Farms put out this wonderful promotional video on the event
Leaving Demarest Farms, I headed north taking the turns on Route 17 and Route 208 and headed up to Wyckoff. My first stop was the Goffle Road Poultry Farm at 549 Goffle Road. The farm which once must have taken up much more area has been reduced down to a few acres with chicken coops and hatcheries and the farm store.
The parking lot was a mob scene of people trying to get in and out of the driveway and being directed by one man in a mask. When I finally was able to get out of my car and park, I asked him if they were giving money away. He just laughed and said, “I wish”. He quickly said to me it was busier at Thanksgiving and they had lines going down Goffle Road.
Goffle Road Poultry Farm at 549 Goffle Road
I just walked in the store to look around passing all the people in line who were waiting to pick up their pre-orders. The store is stocked with all things poultry with fresh eggs. whole roasters and butchered chicken parts. In the freezer there were crab cakes, chicken nuggets and chicken and turkey pot pies, all of which they are known for and sought out.
Here there are no hayrides or special events although they told me Santa had already visited the farm. Just high quality food and excellent service done by a staff that looked very over-whelmed at the holidays.
History of Goffle Road Poultry Farm:
The Goffle Road Poultry Farm has been a family owned and operated business for four generations. Joseph and Rose Silvestri came over from Italy in 1920 and started Belmont Poultry in Paterson, NJ in the 1930’s. In 1948, Joseph and Rose’s son, Dominic, started Goffle Road Poultry Farm of Wyckoff, NJ. To this day, the Goffle Road Poultry Farm is operated as a family owned business by the current owner and grandson, Joseph Silvestri and great grandson, Brian Silvestri. The family has found it hard to keep up with demand on such a small plot and is now partnering with Amish farmers in Pennsylvania who share the same standards of raising animals (Goffle Road Poultry Farm website).
My last stop on this journey was the largest farm of them all, Abma’s Farm at 700 Lawlins Road in Wyckoff, NJ. Abma’s is an impressive working farm with many greenhouses, large fields, a gift shop, nursery, and a farm store. They also have a large petting zoo to amuse children and adults alike.
The Abma Farm at 700 Lawlins Road in Wyckoff
I have to admit that I have only visited the farm in the cooler months and with COVID going on, the petting zoo was closed the day I was there and it looked like you needed a reservation to get in. The price is $3.00 unless you join their Barnyard Loyalty Program by accumulating 30 points from their farm store and nursery.
The greenhouses were pretty empty the afternoon I visited. What was left of wreaths and Christmas trees dotted the the nursery area. I am sure it was totally stocked with all sorts of items to decorate the house. There was still a nice assortment of wreaths to choose from and garland to decorate the banisters and hallways with for Christmas. The Christmas tree selection was down to about ten trees and they were very sad looking. Being right before Christmas, the selection was limited.
In the Summer months, the greenhouses were full of flowers and decorative plants and the fields are ablaze with colors. It will be about four months before we see that again but Spring is not that far away.
The farm store was buzzing with people and it was hard to find a parking spot after the snow storm we had just had. Some of the drifts made parking tough but there was someone in the lot who made it easy to park.
The farm store at Abma Farm is full of fresh vegetables and fruits, a whole selection of bakery products including cookies, brownies, freshly baked pies and cider doughnuts. The prepared food section has all sorts of salads and sandwiches available and there is a selection of soups. There are also crafts available for sale.
The Abma Farm Store stocked with delicious foods
Though some of the special events on the farm have been cancelled because of COVID, they did have a socially distanced “Story with Santa” program and “You Pick” events for strawberries, potatoes, pumpkins and tomatoes during the different seasons. Events like pony rides and Easter themed events have been put on hold for the time.
What I really enjoy about visiting Abma Farm is just walking around the farm itself. I was able to walk through some of the greenhouses and see the trees and decorative items, look at the vast field and can’t wait to return in the Spring when we can see the fields of growing produce and greenhouses full of flowers and plants.
The History of Abma Farm:
First generation of the family, Barney Abma, was born on April 25th, 1901. He came to America for the first time in 1917 when he was 17 years old searching for a new beginning. After spending a few years out west, then a short stay in Pennsylvania, he went back to Holland to marry. Barney and his new wife, Anna, settled in Wyckoff at the present location of Abma’s Farm in the late 1920’s (Abma Farm History website).
The couple began working for the ‘Yeoman Farm’ and rented out part of the original farmhouse from owner, Daniel Yeoman. The farm was next passed on to Mr. and Mrs. George Fox (nee Yeoman). Barney Abma bought the farm from the couple in 1932 for $6,000. Part of the 50 acre farm was sold off and it is now the current 32 acre farm that it is today (Abma Farm History website).
The farm is now under the ownership of the forth and fifth generations of the Abma family under Barney and Anna’s son, James and his family.
I love this video on the family and about the farm.
There are also a few smaller farms in the County I was not able to visit before they closed for the season. Also most farm stands have closed for the Winter so there will be a lot to visit in the warmer months.
Still the holidays at the farms in Bergen County, NJ have a special place in our lives and have become part of the traditions of many families.
Have a Merry Christmas and Happy New Year and look forward to updates in the Spring!
Spring and Summer of 2021:
As the weather has gotten warmer, I have been revisiting the farms that were closed right after the holidays . As the warmer months have come upon us, April has ushered in warmer weather and the bounty of Spring has arrived. The greenhouses are starting to fill with plants and shrubs and the farm stands.
I made my first trip to Stokes Farm at 23 DeWolf Road in Old Tappan, NJ. The farm stand has just opened since it has closed up shop right after Christmas. The shelves of the farm were starting to fill with fresh produce from the warmer states and there were all sorts of colorful fruits and vegetables.
The farm stand also has a bakery that has pies, cookies and cider doughnuts. The problem is that because of COVID all the items were prepackaged in large packages and you could not buy individual pieces. The woman at the counter said things will go back to normal business once all of this passes.
The Stokes Farm Stand in Old Tappan, NJ
Still the refrigerator cases are lined with fresh eggs, Amish butter, honey and cheese from the Amish Country in Pennsylvania and the shelves are full of jellies, jams, salsas and pickles that are made for the farm. The farmstand is just opening and there will be more to come as we move into the warmer months.
I made my way out to the greenhouse in the back where plants are being grown for planting and for decorating the house. Most of the plants are still so small but as May and June arrive, these greenhouses will burst of all sorts of plants.
Though the part of the farm that you can visit is small, you can see that the farm is lined with greenhouses going back many acres and next to the stand is a farmhouse that was built in 1890. It is nice to just walk around and enjoy the fresh air at the farm.
The History of Stokes Farm:
In 1873, Isaiah Stokes headed out on a ship to America from his home in England. When he arrived, he purchased 40 acres of land in Old Tappan, NJ where he started a farm. He thought this would be a good location for selling produce, as Old Tappan is very close to New York City, as well as many established towns along the Hudson River.
His products included chickens, eggs, milk, hay, asparagus, beets and other assorted vegetables. As time went on, his son, Joseph Stokes took over the farming. The Stokes family continued sowing and growing into the early 1900’s. Joseph Stokes and his wife, Anna, worked very hard and soon developed a produce route through Piermont, Nyack and points further north along the river. They were one of the first farms to have a truck in the area when farms were still powered by men and horses.
Joseph Stokes had one child, Madeline, who married Ernie Binaghi in 1927. Madeline ran the farm and Ernie was a carpenter. The farm carried on through WWII. Madeline and Ernie had one child, Ronald, who after dropping out of NYU Music School in the early 1950’s , came home to help out with the chores. Ron married Jean and she moved into the farmhouse to become a farmer too.
In 1955, they opened a roadside farm stand, which was a four post open air shed. The stand did well, selling from the five acres of strawberries, five acres of tomatoes, in addition to peppers, eggplant and asparagus. As the years went on, Ron and Jean started selling produce at the Paterson Farmers Market. It was here that a farmer could sell his produce directly to the consumer or to wholesalers. The farm stand was rebuilt in 1966.
In the early 1970’s, the energy crunch started and the farm stand began to flounder. It was then that Bob Lewis came to visit Ron and Jean with a proposal. He asked them to participate in the first NYC Greenmarket at 59th and Second Avenue. So in 1976, Ron and his sixteen year old son, Ron Jr. ventured into the big city. Their lives changed that day. After the people bought everything on the truck, Ron Sr. was heard to say, “Is there a famine in this City?” Ron Jr., then sixteen started selling produce at the now famous Union Square market on 17th Street and it seemed that this type of market suited the farm quite well. Greenhouses were built in the 1980’s and the bedding plant business started to thrive.
High tech growing coupled with practical family values, helped the farm to grow steadily into the 1990’s. Ron Jr. and his wife, Jeanine, took over the day to day operations of the farm and the Greenmarket stands, while Ron Sr. and Jean continued to run the farm stand.
In 2000, Ron Jr. was named “Outstanding Young Farmer of the Year” for the State of New Jersey. This award is given to a farmer who has made his farm better over the years and also is active in his community. Ron went to Indiana to the national competition, where he placed fifth in the nation.
Ron Binaghi Jr. at Stokes Farm in Old Tappan, NJ
Today the farm is seventeen acres with 40,000 square feet of greenhouses. It is the goal of the farm to grow the best possible product to keep the customers healthy and happy and to keep the land as a farm for future generations.
(Stokes Farm website)
Another farm that I missed during the holiday season was Depiero’s Farm at 156 Summit Avenue in Montvale, NJ. I have been coming to Depiero’s Farm for years at the old farmstand where the current Wegmans Supermarket and mall now stands. Here used to be the large farm stand building that had everything from produce and baked goods to arts and crafts items and gardening equipment. That was torn down in the early 2000’s. I thought that they had closed for business until I rediscovered it again.
Depiero’s Farm Stand at 156 Summit Avenue
When I visited recently, I asked the woman who was working the counter about the history of the farm. She said that she had worked for the Depiero family for years and told me that this was the original farm stand until the family built the larger one down the road. When that was torn down to make way for the market strip mall, they moved the operations back to the original stand on the original farmland. I thought that was interesting.
The original farmstand building is currently being renovated and expanded. The tables around the store are ladened currently with fresh produce from the Hunts Market (until the summer when local produce will be offered), there is a small bakery area with fresh pies ($18.00-$20.00), fresh pickles and peanut butter from the Amish Country. The shelves are lined with honey and fresh jellies that are made for the farm.
Outside the farmstand, there is a large greenhouse with rows of tables lined with all sorts of flowering plants and small vegetable plants growing. The larger greenhouse is surrounded by smaller greenhouses growing more plants. It is a large operation.
What amazes me is how the farm has survived with all the suburban sprawl surrounding it. On land that was once the farm, all sorts of new condos are going up, the second farmstand is now a mall and office buildings surround the whole small patch of farm.
The History of DePiero’s Farm:
The DePiero Farm has been an owned and operated farm since 1924. The original farm was about 250 acres that stretched from Montvale, NY to New Paltz, NY. In 1987, the opened the original farm store that was popular for years. That facility closed in 2015 and has since been replaced with a new shopping complex anchored by a Wegmans.
The family has since reopened the original farmstand which is farmed on limited basis where they sell farm products, baked goods and Christmas items like wreaths and Christmas trees.
(NJ.com-Myles Mia 2015-“Longtime Montvale Farm closes its doors”)
My last farm that I did not have a chance to visit during the Christmas holidays but had opened on April 1st was Secor Farms at 85 Airmont Avenue in Mahwah, NJ. I would consider Secor Farms more like a giant nursery. Both on the outside and inside the greenhouses, you can walk around rows of flowers, decorative plants and seedlings for the vegetable gardens. The greenhouses are fun to walk in as you can see plantings at different stages of growth. It will be interesting to come back towards the summer to see how many of these plants progress to full form.
Secor Farms greenhouse is laden with flowers and plants
There is also a small shop to make your purchases. Here they sell gardening supplies, decorative objects for the home, hand creams and soaps, honey and candies and their homemade cider doughnuts that are unfortunately only packaged in bags of six ($5.95). Still they smell so good and the girl working the counter said that they are made fresh daily. I could see by the signs when the fresh produce starts to come in during the summer and fall that they sell this in the gift shop as well.
Outside the gift shop, the parking lot is laden with bags of mulch and soil for garden beds awaiting their Spring cleaning. The lot is well stocked as we are just starting the gardening season.
Secor Farms in Mahwah, NJ
All of these farms in Bergen County, NJ have their own attributes so try to visit them all when you are visiting the area.
The History of Secor Farms:
Begun by Darryl Secor’s great grandfather when he moved to the area from Paterson nearly 80 years ago, the farm originally consisted of 50 acres in Upper Saddle River. In 1973, the family expanded into Mahwah.
Secor Farms not only has been a famous landmark passed down through three generations: The Secors themselves have been extremely active in supporting the town (Mahwah-Ramsey Daily Voice 2017).
Fall at Secor Farms in Mahwah, NJ
Farms to Visit:
Old Schraalenburgh Farm Stand and Abram Demaree Homestead
177 Schraalenburgh Road
Closter, NJ 07624
Open: Farm Stand Cafe: Wednesday-Friday 11:00am-5:00pm/Saturday and Sunday 11:00am-7:00pm
The Creation of the shop “Bud N’ Mud” a Coffee/Flower Shop:
Every semester when I am teaching ‘Introduction to Business 101’ at Bergen Community College, I have my class create a major class project in which the whole class becomes part of an Executive team of a mythical company. This way the class benefits from getting to know one another and starting to form their connections with each other both professionally and as a student body. As a commuter campus, you don’t get to know each other too well.
In the past we created Bergecco-Parc Consulting Inc., my main company that I have used for the last three semesters, Orion Malls Inc., a Mall design firm and Buscomonzefi.com, my tech company. Each was an example of how a business team needs to interact with one another and create their part of the business. It was a real chore last semester when the College shut down because of the COVID pandemic and we had to do finish both projects virtually.
The Bergecco-Parc Consulting Inc. logo from last semester
This semester because the classes were all virtual and stayed virtual, I had to create an individual project that each student could do and had to be consistent with the rest of the class. Inspired by a real life store, Remi Flower & Coffee in the Turtle Bay section of Manhattan, at 906 Second Avenue, I created the a similar store, “Bud N’ Mud”. “Bud” coming from the part of the flower that blooms and “Mud” which is slang for coffee.
One of my student’s “Bud N’Mud” logos
From here as we covered Chapter by Chapter of the textbook “Understanding Business” by Nickels and McHugh covering such subjects as job creation, small business creation, customer service, hiring and job descriptions, store design and flow, ad creations and promotions and Mission Statements for a firm. I also got the students to think less as students and more as new entrepreneurs. I wanted this project to be a stepping stone in creating a new business which many of them put as one of their goals in class.
Another great “Bud N’ Mud” logo created my one of my students
First I assigned the project. I had just finished walking the Turtle Bay neighborhood for my blog project, “MywalkinManhattan.com” and passed Remi Flower & Coffee when I was walking around the neighborhood.
I thought what a clever idea it was to combine the two totally different products and thought that the students would come up with some interesting ideas if I let their creativity run wild. It was to be an interesting semester in watch the project unfold.
So chapter by chapter we built the store from ground up. First I had each student create a logo for their store, then we moved on to the menu of the items that they each wanted to carry in their store, then we moved to store design and layout, where they had to show me how the flowers were going to combine with the food and beverages.
Their menu’s got very creative with various beverage and pastry options
We moved next on creating a Mission Statement for their store. I asked them what their business was all about and who did they want to be in the community. I had them then create a job description to hire employees as their business grew and the last thing I had them do was design an ad for a Bundling idea to promote sales in their store (Bundling is a business concept when you promote various items with one price like a two for one or a combination meal).
The store designs got very creative
The ideas flowed out of these students as if they were currently running the business and I saw many different approaches on how to run a business. When I wrapped the project up at the end of the semester, I heard from all the students on what they learned from the project and how they felt about the business they created.
What I enjoyed was that many of them thought they were really running the business as we were creating it and how much they took each part of the project personally especially when I questioned them on how they would do what they were doing and how it would make a profit. Some of them didn’t realize that you can do just what you want to do precariously. You had to have reasons and think it through. I saw a lot of students grow in this class without ever meeting them.
Some of the students even created flower menus
This was the interesting part, I felt like I was teaching blind. I had no idea who these students were or what they looked like because when I offered the optional lecture twice a week so few students (especially many who needed it) did not take advantage of it. When they did, I never got to see what they looked like because they hid behind the computer. It did add an air of mystery to it but still I like to have that one on one with my students. This is something that COVID has robbed from most in the teaching profession.
One of my favorite “Bud N’ Mud” logos
Still the project was a complete success for the class in general and I saw quite a few students really put their all into their work. They really did run their own business for three months. This is what makes being a CEO & an Consultant fun as a Professor. You get to live out your own dreams while watching others do the same. I credit my Fall Semester students with their creative and ingenuity of the above work.
It is funny to go back to a place that you have not visited since 1975 and realize that time does pass by. I had not been to Beach Haven, NJ since the summer of 1975 when I was just a little kid. We used to visit friends of the family who had a house there and we would visit for about three days. It was interesting to visit a beach community as we never went farther than Sandy Hook, NJ. Going to the Jersey shore was a hike from our home in Bridgewater, NJ and since we belonged to a swim club, my parents saw no reason to run “down the shore” as we say in New Jersey. Why deal with the crowds and lousy parking?
Still I remember visiting there in 1974 and 1975 before these friends no longer belonged to our pool. All I can remember of those visits was swimming in the ocean and diving in the waves wanting to impress these two twin sisters and all I did was tumble in the waves. They and my older bother dove into the waves with no problems. The other thing I remember is the planes going by and saying to eat at “Tilly’s Pizza”. So we begged for it one night for dinner. It was terrible pizza and we ordered this cheese pizza that was just dried out and no flavor. It is funny the things you remember as a kid.
Touring The Barnegat Lighthouse Park is a nice way to spend the morning
I returned to Long Beach Island last summer on my way to the Firemen’s Convention in Wildwood, NJ to visit the Long Beach Island Historical Society, which I had read about in a beach magazine for my blog, VisitingaMuseum.com. I had a long visit at the museum and it was nice afternoon. I had not realized that the NJ Maritime Museum was a couple of blocks away but I did not have time that afternoon to visit. I said that I would go back later. Later was September 2020 over a year later. Hey better late than never. In the age of COVID, it has been a pleasure and escapism.
The Long Beach Island Historical Society
After visiting the museum for my blog and then visiting the Barnegat Lighthouse, I gained a new found respect for Long Beach Island and all it has to offer. I also realized how much it had changed in 45 years. It went from a sleepy somewhat ‘honey tonk’ working class resort to an upscale community with the growth of Wall Street in the late 90’s and the rebuilding after Hurricane Sandy in 2012.
Many of those small little cottages that once lined the streets were long gone and they have been replaced by stilted ‘McMansions’ by the sea. The whole town has been practically knocked down and completely rebuilt. Even the stores were more upscale in their wares and the restaurants were expensive. I did not see too many tee shirt stores or beachy knick -knacks being sold. These are not Boardwalk businesses.
The NJ Maritime Museum
Still there are some great stores and restaurants to visit, cultural and natural sites to see and of course the beautiful beach with its calming sounds and gorgeous sunsets. You never know the complexity of a place until you visit a few times and find the true beauty of the surroundings and people. The downtown of Beach Haven has a lot to see and do as does the surrounding areas of Long Beach Island.
I started my last two visits to Long Beach Island exploring Beach Haven, a small beach hamlet towards the southern part of the island and where I had spent a few summers when I was a child. I do not remember much of the trips except visiting the beach and how rough the waves were to swim. I don’t remember venturing out that much.
When I returned 45 year later, the town changed so much especially in the aftermath of Hurricane Sandy flooding the island as well as the rest of the Jersey Shore. It leveled homes and tore though businesses with a vengeance. What it left was a chance to build the island again from the ground up. Everything is so new all over the island. Still there are a lot of older homes and businesses that did survive. Some adapted and some just changed.
I walked the whole town and it was a interesting visit over the past two summers especially on two recent tours of the town in the late summer and early fall. My first stop on my recent trip is where I started touring last year at the Long Beach Island Historical Society at 125 Engleside Avenue in Beach Haven for their Ghost Fest, a family event that the Historical Society was running that afternoon for local families.
The ‘Ghost Fest’ at the Long Beach Island Historical Society
The Historical Society had not opened yet when I got to Long Beach Island so I started my tour of the island at the Barnegat Lighthouse State Park on the northern part of the island. Even on a gloomy morning in October, the park was very busy.
The cloudy weather did not deter the fisherman from casting and boats were dotting the bay. It was still a warm day and people were out and about. I joined other visitors to the park on the breakers watching the fisherman discuss the days catch and politics about the upcoming election. Some people were admiring the boats or just relaxing to the sounds of the waves. I just enjoyed the salt air and the sound of the waves crashing.
After I left the walkway, I took a tour through the woods in the sand dunes. It was what is left of some virgin woods at the shore. The woods are very interesting because of all the native plants that can live in a sandy shore and survive the winds are harsh winters. Plants such as Jersey Pines, Beach Plum and American holly are native to the area and played an important role in Colonial New Jersey especially during the holidays.
The lighthouse itself was built in 1859 replacing another lighthouse that fell into the sea with the changing tides (see my review on TripAdvisor). The lighthouse has been closed since March with the onset of COVID but the grounds around it were still open and people, masks and all, were walking along the trails and conversing at the picnic tables. Families were walking the trails and paths along the bay. For an early morning in October the park was busy.
The lighthouse and surrounding park is a nice to tour in the early morning
My next stop was the Barnegat Light Museum but it had been closed all season due to the COVID pandemic. I was able to call one of the Board Members of the museum and I would have to tour it later that afternoon. So took another tour of the park and drove back down the island.
Maybe it was the salt air or maybe it was the two hour drive down the shore but I was getting hungry again. Not wanting to eat another breakfast, I stopped at an old time restaurant, Surf City Pizza for a slice. They had just opened for lunch and I could not believe I was eating pizza this early in the morning but it was good.
Surf City Pizza at 1017 Long Beach Boulevard in Surf City, NJ
The pizza here is really good
I got to the Long Beach Island Historical Society as they were in full swing of their Ghost Fest and what a nice event it was that afternoon.
The Museum was decorated for Halloween
They had a pony ride, marshmallow roasting and smores by the fire pit, corn hole games, a maze, games of chance, a small gift shop, tours of the museum and even a costume parade with the Jersey Devil. The museum had a nice turnout on a somewhat gloomy afternoon but by the end of the event the sun started to shine.
The ‘Jersey Devil’ lead the Costume Parade that afternoon
I had a while before I had to meet the President of the Barnegat Light Museum so I decided to explore the downtown strip of Beach Haven. What an interesting downtown for a shore community. The days of tee shirt shops and beach gift stores has given way to a collection of interesting restaurants, upscale boutiques and gift stores, small specialty shops and art galleries. When you are selling million dollar homes in the area, you need places for those residents to shop and Long Beach Boulevard has an eclectic group of stores to choose from.
When I first visited Beach Haven after my 45 year absence, I discovered The Woo-Hoo around the corner from the museum. On my first trip to Beach Haven last summer, I came across this impressive little ice cream and lunch stand around the corner from the Historical Society and on a recommendation from the staff had lunch that afternoon. It was excellent!
The Woo Hoo at 211 South Bay Avenue in Beach Haven, NJ
I had one of their Classic Burgers with hand cut French Fries which was just excellent. The burgers have a rich juicy flavor and the mix of ingredients was delightful to eat. The fries were perfectly cooked and salted. I was so impressed by the lunch I went back later for their homemade ice cream that is just excellent.
I had the most amazing Strawberry Cheesecake which was rich and creamy and a Cinnamon Toast Crunch, which was loaded with the cereal. On a recent trip, the hot food had closed for the season but the ice cream was still going. I have this amazing holiday special called ‘Cookies & Scream” for Halloween. It was made with holiday M & M’s and Halloween oreos. It was worth the trip to Beach Haven just for that.
The burgers at the Woo Hoo are delicious
What I love about walking around downtown Beach Haven is the interesting array of stores and food establishments they have on the strip. They are fun to explore on a nice sunny afternoon. I lucked out on my two most recent trips here. The weather broke both days and it ended up a sunny warm afternoon. So I set out to explore the town and I discovered a small community that was much than the beach.
My first stop when I exited Engelside Avenue onto South Bay Avenue is the unique little gift store, “How to Live” at 7 South Bay Avenue, which has a great selection of local artisan gifts, artwork, children’s clothes and books, women’s clothes and art and book items created by the owner, Sandy Gingras. Her whimsical books and art work dot the store.
‘How to Live’s’ owner, Sandy Gingras
Walking into the store is an experience with the smell of fragrant smells of body products and the musical sounds of the 1980’s. It is a step back in time to when people took time to decorate their homes and give small host gifts. I really loved the homemade Christmas ornaments by a local artist.
How I Live at 7 South Bay Avenue
Further up North Bay Boulevard, the main artery of the town is Chicken or the Egg at 207 North Bay Boulevard with its constant crowds, popular outdoor dining and creative menu. The menu is stocked with interesting sandwiches, burgers and sides. The outdoor seating on a nice day is the way to dine. I have not had a chance to try the restaurant but it is on my bucket list on my next trip to town.
The Chicken or the Egg is at 207 North Bay Boulevard
North Bay Boulevard has a long stretch of eating establishments that are opened at various times of the week.
I stopped at Fourchette at LBI at 511 North Bay Avenue to enjoy the smells of the array of cheeses and look at their assortment of host gifts. They have a lot of interesting cheeses in the case line and the woman behind the counter was eager to explain them all to me.
Fourchette at LBI at 511 North Bay Avenue
The Cheese case at Fourchette
Another interesting store was Sandy Banks Art Store at 515 North Bay Avenue in which the first afternoon I visited a local artist was having an art show in the small courtyard adjoining the store. The art was vibrant and the artist was proud of the paintings she was showing off.
Sandy Banks at 515 North Bay Boulevard
Anchoring the main part of the downtown is the local shore department store, B &B Stores, which has been a Jersey Shore staple since 1932. Located in many well known beach communities, B &B stocks not just bathing suits and swim gear but an array of clothing, gifts and accessories for the local community. I have been in the store during the summer months and it is wall to wall swim suits, tee shirts and shorts but as the cooler months approach and the rushing of the holidays, I saw my first Christmas tree down the shore.
B & B Department Store at 835 North Bay Avenue
That afternoon there was a nice rush of locals and tourist grasping the last days of warm weather down the shore and even though we were all in masks (COVID is big down the shore too), people were going about their shopping with a vengeance. It was nice to see a crowd of people enjoying a shopping trip and conversing with one another talking over their masks.
The selection of merchandise at B & B Department Stores give me faith in the department store industry.
Crossing the street , there is a tiered mall, The Seaman’s Village, stocked with small stores and restaurants that is big with the beach going community on a rainy afternoon. During the two trips to Beach Haven that I made most of the stores were closed or has partial hours during the week and weekends. It seems though with the warmer weather extending into November and the exodus of people out of the cities, the stores are staying open much longer than usual.
Another homegrown store that I have enjoyed visiting on my last few trips to town is the Crust & Crumb Bakery at 9 North Bay Boulevard. This old fashioned bakery has the usual assortments of cookies, cakes, pastries and doughnuts and an array of Italian pastries as well. I have enjoyed their jelly and custard filled doughnuts and their seasonal pumpkin glazed doughnuts are delicious.
Crust & Crumb Bakery at 9 North Bay Boulevard
Trust me, after a day at the shore or just walking around enjoying the beautiful weather, a trip here can satisfy any sweet tooth. The selection is extensive and don’t miss the giant cinnamon elephant ears.
There are a lot of delicious items to choose from at Crust & Crumb
Walking back down North Bay Boulevard, passing Fantasy Island Amusement Park reminds you that this is still a shore town. On my first trip to Beach Haven in September the park was still open just very quiet. On a warm sunny Friday afternoon, there were not too many people walking around and the staff spent most of their time on their cellphones or chatting amongst themselves.
Fantasy Island Amusement Park at 750 North Bay Avenue
On my second trip in late October, the park was closed but the arcade was open. Talk about bells and whistles with lots of music, lights and excitement. There were only about a dozen of us in the arcade but it was a lot of fun taking a step back into time when I used to visit the pinball and skeetball machines when I was in high school. There were a lot of the old machines that I remember including a version of PacMan and Willy Wonka & the Chocolate Factory.
The arcade at Fantasy Island Amusement Park brings back memories of a simpler time.
Walking around the arcade before dinner was an experience. The few people who were playing games were laughing and having a good time. The adults were having just a good time as their kids and I saw that it brought the kid back in them.
I stopped for a snack before venturing further at Slice of Heaven Pizza at 610 North Bay Avenue. The restaurant was closed for indoor dining so I ate outside with the pizza chef who was taking a break. The pizza was pretty good and when I was talking to the pizza cook he said how sporadic the business had been all summer. It was just starting to get busy by the end of the summer.
Slice of Heaven Pizzeria at 610 North Bay Avenue
Another wonderful gift, design and furniture store is The Spotted Whale at 500 North Bay Avenue. The store has a light and breezy beach feel to it with light colors and a lot of nautical looks. This store is more geared to the shore customer.
The Spotted Whale at 500 North Bay Avenue has some interesting looks about it
Walking further south, I took detour into the Coffee Nest at 106 North Bay Avenue to see what their baked good were like. The store is a combination gift store, coffee shop and bakery with some floral arrangements up front. There was not much left in the bakery area when I got there but they have a nice assortment and the prices are a bit high. I liked the music playing though. A step in here and your would think you are in Williamsburg or Bushwick and not Beach Haven.
The Coffee Nest at 106 North Bay Street
The interior at the Coffee Nest is very Bohemian
When I visited the first time, I came to see the NJ Maritime Museum that is located around the corner from the Coffee Nest on Dock Road towards the bay. The NJ Maritime Museum is located across the street from two very popular restaurants facing the bay at 528 Dock Road.
The NJ Maritime Museum is located at 528 Dock Road by the bay
This small but interesting museum contains not just the history of the towns of Long Beach Island but also has the history of the hotels that once dotted the shore, shipwrecks, the Coast Guard and the 1916 Shark Attack that inspired the movie “Jaws”. Several cruise disasters have interesting displays with documented accounts and all sorts of memorabilia. The museum was founded in 2007 by collector Deb Whitcraft.
The museum’s nautical displays are very detailed
Take time to explore each room and read the details of the displays. You will delve deeper into the history of Long Beach Island and its rich history as a fishing and hunting area for the Lennape Indians, then the Dutch and English traders to its time as a resort community to the new morphing during COVID as a full time community catering to the residents on their exodus out of New York City and Philly. The museum is rewriting history again in the era of COVID.
For lunch on my recent trip I had to find a place to watch the Michigan State versus Rutgers game. It was depressing watching us get tapped danced on by Rutgers during the third quarter. What made it less depressing was the food at Tuckers Tavern, a restaurant facing the bay at 101 South Bay Avenue( see review on TripAdvisor).
Tuckers Tavern at 101 South Bay Avenue
The bar area was socially distanced and they had plenty of TV’s to watch the game. We ended up losing 38-27 but I knew the game was over pretty much by the end of third quarter and I did not travel two hours to sit at the bar and get depressed.
Michigan State lost to Rutgers that afternoon
What perked me up though was the food. It it was excellent. I had a crab cake sandwich that was out of this world. It was loaded with crab and was so sweet. The fries were freshly cut and deep fried to perfection. The whole meal was delicious and picked me right up to keep going for the rest of the afternoon.
Do not miss the Tuckers Tavern’s Crab cake sandwich
It was nice after lunch to just walk around the bay area and admire the sunshine. The views from the restaurant that lined the bay was just amazing. It was so nice to just walk off lunch and admire the views. I watched the boats coming in and out of the docks.
The bay side restaurant row is breathtaking
After visiting both museums on the lower part of the island, I headed back to the northern part of the island for an appointment that I had to see the Barnegat Light Museum at 501 Central Avenue in Barnegat Light, a tiny museum that housed the original Barnegat Lighthouse light.
The original Barnegat light from the lighthouse
It was an old schoolhouse built in 1903 that had been converted into museum. The museum housed interesting artifacts like dinosaur bones found on the island, housewares from local residents, notes from the students who went to school at the schoolhouse and nautical items.
The Barnegat Light Museum at 501 Central Avenue
The President of the museum took me on a private tour of the museum and she told me about all the pieces in the space. I also got to tour the gardens that surrounded the museum that were tended by the Long Beach Island Garden Club who did a wonderful job.
The gardens at the Barnegat Light Museum
As the day wore on, I walked the Barnegat Lighthouse State park one more time and admired the inlet and enjoyed the breezes. People were walking along the pathways before the park closed at 4:00pm.
As I walked the around the area, exploring Andy’s at the Lighthouse at 202 Broadway, an old general store that had a lot of handmade wood works by a local artist and has a nice selection of tee shirts and gifts.
Wildflowers by the Lighthouse at 410 Broadway
Another store that stood out was Wildflowers by the Lighthouse by owner and artist, Cricket Luker and the store really stands for it innovative clothing and accessories. The owner is a local artist who took her art studio and turned it to a clothing store over time. She also opened Wildflowers Too! an art gallery at 506 Broadway that shows local and metropolitan artists with a collection of paints, sculpture and gifts.
Wildflowers Two! at 506 Broadway
It was later in the afternoon when I headed back down to the southern part of the island to Beach Haven and I had some dinner. When I was walking past the NJ Maritime Museum, I came across Polly’s Dockside and Clamhouse at 112 Northwest Avenue. The restaurant is a small establishment right on the dock facing the bay and has the most amazing fried clams and clam chowder.
Polly’s Dockside & Clamhouse at 112 Northwest Avenue
I sat at the bar facing the water and watching the sun set. I ate the richest clam chowder while watching boats come in and out of the dock. The sun set right in front of all of us as we ate and it was like watching a movie. Mother Nature can really treat you to the most beautiful things in life. I swear I snacked so much during the day that I could barely finish my fried clam appetizer which was much larger than I expected so it came home with me.
The food is just as good as the sunset at Polly’s Dockside & Clamhouse
I left when it got dark much later than I thought I would leave and I had a two hour drive home. I stopped at the Custard House at 6403 Long Beach Boulevard for some vanilla custard that settled my stomach. It was the right pick me up after all the food, touring and walking. This popular little stand has plenty of outside seating on a warm evening.
Custard Hut at 6403 Long Beach Boulevard
I was able to visit the island once more before the dark days of winter came upon us. Surprisingly enough when I visited in December, it was warm. The whole weekend was going to be in the high 50’s. It did not disappoint me as the sun came out.
I started this journey by visiting Barnegat, a small town just north of the cross-way from Long Beach Island. I was exploring the downtown and visiting a store named the ‘Unshredded Nostalgia’, a antique store that carried everything from old movie posters to local history books, 70’s posters and records to house hold decorations. It was one of those stores that a movie scout might look for props.
Unshredded Nostalgia at 232 South Main Street
The town of Barnegat is a small hamlet just north of Long Beach Island on the mainland a few miles from the cross-way. The Victorian architecture is a little shabby and the downtown has a lot of potential if it was renovated a bit more. It does have a unique look to it. It was a stop over for me on my back to Long Beach Island for a pre-Christmas visit.
Downtown Barnegat, NJ
During the late summer I had came across a flyer from the Surflight Theater for a Christmas production entitled “We need a little Christmas”, a COVID related play about Christmas in Maine. I had thought about it and at the last minute decided to visit Long Beach Island to see what the Jersey shore is like at the holidays. This was pretty shocking how quiet it had gotten.
The Surflight Theater at 201 Engleside Avenue
The play was cute and not too serious with a happy ending and a lot of Christmas songs that trust me everyone in the audience needed to hear. It really cheered me up and put me into the holiday spirit.
“We need a Little Christmas” at the Surflight Theater
The irony of the show was that when it was over and we walked outside the theater, the clouds gave way and it was sunny and 56 degrees out. It was so nice outside and no wind that I walked down the block and walked on the beach which surprisingly I had not done in all my trips to Beach Haven. This was the first time I had touched the Jersey Shore all year and since 1975 here.
This is when I believe in God when we can enjoy the Christmas holidays with late summer weather. This is what I liked about visiting Hawaii during the holidays. I could walk on the beach and dig into the sand and smell the salt air without freezing. It was nice to just walk on the beach and hear the waves crash.
Beach Haven beach, what a day!
After the walk on the beach, I decided to walk around the downtown. I was amazed on how much was now closed. “How to Live” was closing for the season and everything was 50% off, the Crust & Crumb and a whole list of other restaurants has closed for the season. The arcade closed for the season as well. B & B Department Store was still open and decorated for the holidays but pretty much everything surrounding it was closed for the season.
The museums, art galleries and some of the bay side restaurants and attractions were shut down for the winter months as well. I thought with so many people staying on the island as residents more would be open. I had lunch at The Shack at 302 North Bay Boulevard, which was one of the few places that was still open. I had noticed it when I was visiting in October and they had a nice selection of lunch specials for $8.00.
The Shack at 302 North Bay Boulevard
Just wanting a snack, I had their $5.00 pizza combination, which was two slices of their fresh pizza and a Coke. I highly recommend their pizza. It must have been cooked in a hot coal oven because the crust and bottom were really crisp and pillowy. The sauce was well spiced and had a nice flavor and the slices were very generous (see review on TripAdvisor).
The Shack Pizza is delicious
After lunch, I decided to head up the coast and explore how the island was decorated for Christmas. In the downtown areas of Ships Bottom there were some nice decorations of lighted trees but outside that with a few store fronts with lights, the area was dark. Everything had closed for the season. With each town I passed, it was really quiet.
When I got to Barnegat Light, the lighthouse was dark and the park was closed as was all the stores surrounding it including Wildflowers at the Lighthouse, which I enjoyed visiting on my last two trips. The stores either were closed for the season or closed at 4:00pm when the park closed.
On my trip back down the island, it was eerie how quiet the neighborhoods had gotten since Halloween. I thought more people were staying down here full time and I did not see that many homes lite up let alone decorated.
The one thing I did see was the most amazing sunset over the island and especially the bay area. The whole sky was reflecting off the clouds and had the most beautiful array of colors in reds, oranges and whites bouncing off the sky. The sun really gives a performance on Long Beach Island.
Beach Haven sunset
Before I left the island for home that evening and for the rest of the season, I stopped at the Chicken or The Egg for dinner which had been on my bucket list to try since the end of the summer. The food and the service were excellent and everyone was so laid back.
The dinner was excellent (see review on TripAdvisor). I had a sandwich named the Chicken Slammer, which was a fried chicken breast topped with Bacon, Jack Cheddar, Lettuce and Tomato and capped off with tangy barbecue sauce with a side of fries and pickles. it had such nice flavor in each bite.
The Chicken Slammer sandwich at The Chicken or The Egg
The restaurant has the most amazing desserts. I had their Cinnamon Roll Ice Cream Sandwich, which I highly recommend. They bake their own cinnamon buns and then cut it in half, load it with vanilla ice cream and top it with caramel syrup and then top it with cinnamon sugar. I swear that their is nothing like each bite of that dessert! No wonder it is so popular.
Cinnamon Bun Ice Cream sandwich is heavenly
I was so stuffed from dinner, I needed to take one last look around and I went back to the square and walked around all the lit Christmas trees , all twenty five of them surround the gazebo, and then the main one inside. On a warm night, with the waves crashing in the background, I thought this was an amazing place to admire a Christmas tree.
It was treat to come to Beach Haven and Long Beach Island again after a forty year absence. Who knew that the island in its transformation from working class resort to high class residential community offered so much in the way of shopping, restaurants and cultural sites packed onto one island. There is something for everyone here including the beach.
I thought it was a nice group of visits to get my mind off what is going on in the world. What’s better than the Jersey Shore in warm weather? Visiting at all times of the year in warm weather.
Christmas at the Shore!
The Beach Haven Christmas Tree Lighting 2020 (virtually of course):
Since my thirty two mile walk around the Island of Manhattan, I have stayed clear of New York City for the time being while things calm down a bit. Since my walk and even on Father’s Day weekend there have been a rash of shootings and thirteen people murdered in various neighborhoods. The papers said they have not seen anything like this since the late 90’s before Rudy Giuliani became Mayor and started to clean things up in New York City. What really spooked me is that I walked through parts of Harlem that were affected the day of the shootings especially between East 145th to East 118th Streets before I got on the riverfront walkway. I still can’t believe that people would act this way at a time like this.
Still between work and the fire department keeping me busy, it has been hard to get back into the City. Phase Three is slowly being introduced in but indoor seating has been put on hold. Outdoor dining has been cautious and the museum and parks have been slow to open. I just got a email from the Metropolitan Museum of Art that they will be opening on August 25th and 26th for a ‘Members Private Night’. It will be interesting to see if that happens.
Upstate New York in Dutchess County is slowly opening up with precautions and we are now entering the ‘new normal’ that I would not have even thought about when I was running around the City and Upstate during the holiday season. I glad I made the visits I made when I did. You can’t do that now.
Since the COVID-19 pandemic started, we have been pretty much limited on what we can do and needing exercise and to get out of the house, I have been walking to our downtown and around the blocks exploring my own town. The Hasbrouck Height Chamber of Commerce recently sponsored “A Stroll Downtown” for our residents for people to explore their downtown and visit the restaurants and stores that are open for limited business and outdoor dining. With the weather getting warmer, people are tired of getting cooped up in their homes and want to get outside and enjoy the weather (yes, we are all wearing masks when necessary).
So every evening, I walk the Boulevard, our business district in Hasbrouck Heights and over time I have really noticed a lot more of our downtown. There is an array of architecture that dates back to the late 1800’s and historical markers that I had never really noticed before.
I start my walk every evening with a turn around the corner from my home and I walk down Williams Avenue to the Boulevard which starts our small part of downtown on our side of town. What is interesting about Williams Avenue is that is was used as an escape route for George Washington’s troops during the Revolutionary War from the Battles in Hackensack and Paramus with the British.
The Battles in Hackensack and Paramus during the Revolutionary War
Our area of New Jersey has a very prominent place in Revolutionary War history with local battles with the British.
Washington’s forces retreated down Williams Avenue in Hasbrouck Heights after the Battle in Hackensack NJ
Before rounding Williams Avenue onto the busy Boulevard, which is a County of Bergen road, you will pass Corleone’s Pizza at 205 Williams Avenue, one of the newest pizzeria/restaurant’s in Hasbrouck Heights. Their pizza and sandwiches are really good anchored by their rich Marinara Sauce and well priced lunch specials. Outdoor dining here is rather unusual on such a busy road but makes it almost seem like you are in the City.
Walking to the downtown area is only a few blocks away passing many homes that have stood in town since the late 1800’s to the 1930’s. Hasbrouck Heights has a diversity of types of homes so it makes walking around interesting especially if you are into historic homes and architecture.
Back in the early 2000’s, our former Mayor Rose Heck, started a beautification of the downtown area by cutting down the old trees and opening the buildings to more sun and creating a whole new landscape by bricking the new sidewalks and adding flowering cherry trees that bloom an abundance of colors in the Spring.
On the new wrought iron lampposts we have pictures of the graduates of Hasbrouck Heights High School, who missed the last four months of school (but recently had their graduation socially distanced on the football field) and American flags that are placed for Memorial Day, Flag Day and the Forth of July. During Christmas time, wreaths and white lights adorn them.
I always start on the right side of the Boulevard as you approach downtown. The downtown starts with the historic Corpus Christi Church at 215 Kipp Avenue. The complex with the historic parish house, which had once been a well-known doctor’s home in the late 1890’s sits between Washington Place, home to many historic Victorian homes and Kipp Avenue, the start of the business district.
The original part of the Church that was built in 1896 was moved from across the street to its current location when the parish bought the Dunstan estate in 1914. The church has been added onto twice in 1934 and 1957.
The parish house is the historic Dunstan mansion on the original estate grounds.
The business district runs from Kipp Avenue in town to the circle at Passaic Avenue. Since there are numerous businesses, I wanted to point out the ones that I have enjoyed and been a patron of for years.
Our newest Chinese restaurant, China House at 250 Boulevard, opened (ironically on March 13th when everything was shutting down) just off Kipp Avenue. This small take out restaurant has a few small tables to dine in, which I did the first week it was open (now due to COVID-19 it is just take out). Their General Tso’s and Orange Chicken are really good. The family that runs the restaurant is really nice and has been offering opening discounts.
The nice thing about our downtown is the diversity of stores and restaurants. One of the most unique shops is the Religious Shoppe at 220 Boulevard. One of the few stores in the State of New Jersey that specializes in Catholic gifts, it has an array of merchandise from crosses to crucifixes and at the holidays there is a selection of jewelry, books, figurines, statuary and selected gifts both religious and secular.
Next to the Religious Shoppe at 220 Boulevard (the other side of the building) is Sophia’s Kitchen, a very popular Greek restaurant that opened several years ago and continues to grow in popularity. Their food and service are excellent and after many great reviews in both the local papers and on the internet has been a destination restaurant ever since. You need to wait for tables between Thursday and Saturday nights.
The Religious Shoppe and Sofia’s Mediterranean Grill during the Summer months
Their gyro sandwiches are delicious with a side of their garlic fries and they have this shrimp appetizer, the Shrimp Sanganaki, that is cooked in a tomato sauce and topped with cheese that is out of this world. Their Baklava is sweet and buttery and soaked in honey in all layers. They also have a dessert called Galactoboureko, a sweet custard wrapped in phyllo dough, that is amazing.
Crossing over Franklin Avenue to the next block, you will find a series of interesting shops with Young Fashions at 208 Boulevard, for beautiful children’s wear and Not Too Shabby at 206 Boulevard for custom made and vintage painted furniture.
Young Fashions at 206 Boulevard (Going through a Management Change)
My review on LittleShoponMainStreet@Wordpress.com:
Owner Addie Carrino greets all her customers personally (now retired)
Young Fashions is a Lilliputian dream for the well-dressed child and a favorite for grandparents and aunts and uncles all over Bergen County. This delightful store still carries quality clothing for children from infant to age 12. Owner Addie Carrino still believes that there are children that still dress nicely and provides clothing from head to toe for them. She offers complimentary pressing of items when bought and free gift wrapping.
Not Too Shabby (now closed 2020-online business orders) is run by Addie’s daughter, Liz Carrino, who brings to life her custom painted furniture and one of a kind pieces. She loves vintage furniture from the Depression era and all sorts of decorative pieces for the home and office. Take time to walk around the aisles of furniture and knick knacks.
Not Too Shabby at 206 Boulevard (now closed 2020-Online Business)
Please watch the video on the creativity of the business (now closed but online):
Next to Not Too Shabby at 202 Boulevard, the new and much enlarged Dumpling Chinese Restaurant moved to from their old location at 220 Boulevard (now the home to China House). The restaurant is much bigger and brighter than their old restaurant and has lots of places to sit down (during the COVID-19 pandemic it is strictly pick-up and delivery). They made a wonderful Lemon Chicken and Moo Shu Pork and their dumplings are not bad too.
Walking further down the Boulevard I always pass the Masonic Temple at 200 Boulevard, one of the oldest buildings in Hasbrouck Heights. The Euclid Masonic Lodge has been in existence for 145 years and its stately building has been part of the downtown since anyone can remember.
As you walk to the next two blocks you will reach the Circle which is the home to many a Christmas Celebration with the annual Tree Lighting after Thanksgiving. One little unique local landmark we have is the old ‘Neil Parrot Playhouse’ that sits on the Circle and is decorated for the holidays. In 2016 a group of concerned citizens got together to have the little dollhouse, which matched the home of the old Neil Parrot business office and home of Neil Parrot, a local realtor. He used the little house to amuse children while their parents did business with him.
The Neil Parrot Playhouse on the Hasbrouck Heights Circle
The Circle at the corner of Boulevard and Passaic Avenue is the official end of the Business District and is where all holiday events take place with the Tree Lighting at the end of November and the Holiday Choir performing.
The pine trees at the Circle in Hasbrouck Heights add to a festive mood at the holidays
On the other side of the Circle from the old Neil Parrot Dollhouse is the Firemen’s Memorial where every Memorial Day and 9/11 Day, we on the fire department have our special ceremonies and events. It really is a place of reflection and a nice place to sit and think. I like to take time and look at the names of fire fighters from the past.
I like to take a break here but move on I do very quickly and I start the walk on the other side of the Boulevard.
Another nice restaurant that I enjoy going to is Heights Bar & Grill at 163 Boulevard. The restaurant is now serving outdoor diners and has delivery and take out. Still the outdoor dining is really popular. When it is open, it is the local watering hole for customers all over Bergen County who enjoy a good mixed drink, their wonderful pub food and watching the games. Their pizza and burgers are really good and they have a nice assortment of appetizers.
Walking past the Heights Bar & Grill there is a bevy of small businesses and commercial banks housed in older and modern buildings. The architecture in our downtown is a combination of old and new and old becoming new again.
A new addition to our restaurant scene and adding a little ‘hipster’ to Hasbrouck Heights is the new KTB Coffee Shop & Lounge at 183 Boulevard that just opened last year. It had been an old convenience store for years and the new owners stripped it down to the bearings where is looks like a combination of Williamsburg meets Beacon, NY. The food is reasonable and they have nice sandwiches and wraps. The nice part is when the place was open pre-COVID-19, they had entertainment on Friday and Saturday nights. It was nice to hear saxophonists and guitar players rather than the usual garage bands. It gives the downtown a little diversity from all the pizzerias and Chinese take out places.
KTB Coffee Shop & Lounge at 183 Boulevard now has outdoor dining
The next few blocks is studded with service businesses, hair salons and banks and then you have a series of restaurants some opening in recent years. On the corner of Hamilton Avenue and the Boulevard replacing the long service Carroll’s Fashion which had been that location for about thirty years. Bella Pizza opened at 193 Boulevard. The pizzeria has quickly established itself in town among the other six pizzerias we have and makes the most amazing calzones and Sicilian pies.
The Risotto House of Hasbrouck Heights, a branch of the popular Rutherford, NJ restaurant is at 203 Boulevard is one of the growing fine dining restaurants added to our downtown. It is always been busy at the holidays and in the COVID-19 era has a small outdoor dining area to sit and relax while you enjoy dishes like Shrimp Risotto and Veal Milanese.
The Risotto House of Hasbrouck Heights at 203 Boulevard
One of the nicest stores in Hasbrouck Heights especially at each of the holidays is Heights Flower Shoppe at 209 Boulevard. Their window displays are some of the best in the downtown area and are especially nice at Christmas and Easter. I love their selection of gifts at the holidays and their owner always makes special arrangements for me when visiting the cemetery. The business is housed in an old home that has been in the downtown since the 1880’s and was renovated to its beauty by the owner.
Heights Flower Shoppe is always special at the Christmas holidays
The historic Lovey’s Pizzeria at 211 Boulevard and has been in town since the early 1960’s. There is a small dining room in the restaurant and I have been partial over the years to their fried calzones and their ravioli with red sauce. The current owner bought the pizzeria from her parents who had owned it all those years.
Lovey’s Pizzeria & Ristorante at 211 Boulevard with Summer dining
One of my favorite Chinese take out places in Hasbrouck Heights is Ho Mei Kitchen at 227 Boulevard. I enjoy many of the dishes here especially their Lemon Chicken, their House Fried Rice and they have the best egg rolls in town. Their lunch specials are really reasonable and you can order them until 4:00pm. They are like a dinner. The family who owns the place are really nice and have set up an interesting system of ordering in the COVID-19 era.
Crossing the street at Jefferson Avenue are three of the oldest businesses in town along with Lovey’s Pizzeria, Height Floral Shoppe and Young Fashions is Bill O’Shea’s Florist & Gifts at the corner of Jefferson Avenue and the Boulevard at 231 Boulevard has been opened since the 1960’s as well.
Like Heights Flower Shoppe, Bill O’Shea’s Florist & Gifts is always so nicely merchandised with the wonderful flower arrangements for a quick pickup, nice assortments of candy and stuffed animals and creative gift items for the home at the holidays. Their owners are really nice and accommodating. They also have a nice Open House at the opening of the holiday season.
The owners of Bill O’Shea’s Florist & Gifts, John and Linda Kosakowski, at their Food Drive.
Bill O’Shea’s Easter Open House 2021
The newest addition to Downtown Hasbrouck Heights is Ralph’s Ice Cream & Ices at 239 Boulevard that opened in the height of the COVID pandemic just in time to cheer a town up that really needed it. The store opened in the summer of 2020 to long lines and gave everyone an excuse to done a mask and meet their neighbors for a sweet treat.
Fisher’s Cafe at 245 Boulevard is another restaurant that has been in town since the 1960’s and is a popular place for breakfast and lunch with a lot of the locals who make this their place to eat. Fisher’s is very popular for their breakfast dishes and platters and is a hang out after school for the junior high and high students for their burgers and grilled cheese.
Another long time merchant in Hasbrouck Heights is Spindler’s Bake Shop at 247 Boulevard, which had reopened after a few years of being closed by the family. The bakery has been a Hasbrouck Heights institution since the 1950’s by the current owners grandparents.
Ginny & Bob Spindler at their store as the next generation of bakers.
They are well-known for their butter cookies arrangements, their fresh rolls and their apple and lemon turnovers are melt in your mouth good! The staff is always friendly and the smells of the baked goods as you enter the store are sensational.
The baked goods are so good! Don’t miss their Lemon Turnovers!
Their Lemon Turnovers are excellent!
As you pass by Spindler’s Bake Shop, you will walk the next block over and pass Kipp Avenue again to the end of the official part of the Business District and start walking back to Williams Avenue past residential and commercial properties and Corpus Christi Church again until you reach our Municipal Building.
In a small strip of stores across from our new Town Hall that was built in 2004 are two very popular restaurants, Tom Young Koong, at 305 Boulevard and Heights Pizzeria at 313 Boulevard which have both adapted to the COVID-19 era of outdoor dining and take-out/delivery.
Tom Young Koong is a very well-known destination Thai restaurant that is very busy between Thursday and Saturday nights. Their assortment of appetizers that include Chicken Satay, Curry Puffs, Fried Dumplings and Shrimp Fried Noodle are excellent and they have the most delicious Pad Thai which is wonderful with Chicken and Shrimp. The food is cooked by the owner with recipes that came from his mother. The service is always friendly and the owners are really nice.
Hasbrouck Heights Pizza (Heights Pizza to locals) at 313 Boulevard has been popular since it opened its doors almost a decade ago. Their pizza is so popular that people order it from several towns away and even during the worst storms even Hurricane Sandy, it never closed and was as busy as ever. Everything here is delicious and it is known not just for its regular Cheese Pizza but their Grandma Pizza, their Pepperoni Calzones, Specialty pies and their entrees are excellent and restaurant quality. The place is always busy so the staff and drivers run in and out of the place. The outdoor dining is even popular from early Spring until it gets cold in October.
When arriving back at Williams Avenue, I cross the Boulevard again with Corleone’s Pizzeria in the distance and their well lit tables. Two other businesses have been in town a long time in this series of stores.
Danson Jewelers at 201 Williams Avenue has been in Hasbrouck Heights since the 1980’s and does a nice job on repairs of watches and jewelry and has a nice selection of watches. The service is very friendly and the family that owns it gets to know their regulars.
Further down the street a new bakery opened. Two Ladies Bakery at 446 Boulevard. They specialize in Lebanese, Russian and French pastries. The bakery just opened two weeks ago so it is nice to go in and support a new business in town.
The Cream Puff I had was a little pricey for our town at $5.00. It was well baked and had a rich creamy vanilla filling. It was good but average.
The cream puffs are good but expensive
Another long service merchant who has been assisting residents for years is Heights Specialty Pharmacy (the former BeJay Drug Store) at 450 Boulevard. The staff has been here for years and is helpful to many of our senior residents. The owners wife runs a small gift shop both in the store and a few doors down has a separate shop.
The last merchant I pass on my way home is Jerry’s Barber Shop at 406 Boulevard, which has been here since the 1920’s when Jerry’s father ran the business. Jerry has been cutting my hair since 1988 and is one of the only people I trust to do it correctly. I even waited for trips home from Hawaii, Guam and California when I lived in those places to get my hair cut. A haircut here is still $14.00 and he does an excellent job. I highly recommend him.
Then I round the corner and am on my way home again. For such a small town, Hasbrouck Heights has the most interesting and historic downtown that few residents appreciate when you look at the history and longevity of our merchants. A few long time merchants have closed their doors as they have either retired or COVID-19 has affected the business.
During the holiday season, the town really rolls out the welcome mat. People in town love to decorate and entertain. In this COVID era, some things have been toned down such as large parties and parades. All the Christmas concerts have been cancelled as school has been put into both virtual and life classes.
Still the spirit of the town can be felt from Halloween to the New Years as people decorate their homes and businesses welcome people to open houses and will cater to small parties of people.
Halloween in Hasbrouck Heights, NJ
Every year I look forward to the Downtown Merchants Open Houses with their bright creative display windows and small indoor entertainments as people come to shop and converse with their neighbors.
Right before the Thanksgiving holiday weekend, Bill O’Shea Flowers had their annual Open House with Christmas music and lots of pre-wrapped goodies to enjoy and take home. The store was beautifully decorated with all sorts of treasures that customers could buy, I love just walking around and grabbing a snack while shopping every year.
Bill O’Shea’s Florist & Gifts is a delight at the Christmas holidays
Bill O’Shea’s Florist & Gifts welcomes you at Christmas
The weekend after Thanksgiving, Heights Flower Shoppe had their Annual Open House and it was just as spectacular. One tries to outdo the other in a friendly rivalry.
Heights Flower Shoppe has the most interesting merchandise
Heights Flower Shoppe pulls out all stops to welcome you at the holidays
My twenty one years on the Hasbrouck Heights Men’s Association has done a lot to my back after years at Macy’s selling rugs as well. The Annual Christmas Tree Sale was a HUGE success this year. We sold out in less than two weeks, ending the sale on Friday night, December 11th selling a record 375 trees. We want to thank the residents of Hasbrouck Heights and the surrounding towns for their support on our Scholarship Fund event.
The Hasbrouck Heights Men’s Association at the set-up being COVID safe
As we ready for Christmas 2020 next week and the coming of a new and hopefully better New Year, the town has done its job to cheer us up. The Annual Christmas Tree lighting was not advertised but happened anyway and welcomes people at our western border of town.
Our town Christmas tree at the Circle
The Neil Parrot playhouse is even decorated at the Circle
Downtown Hasbrouck Heights welcomes you at Christmas
Even though the Annual Holiday Parade was cancelled, we will still be welcoming Santa at Santa Around Town the last Sunday of December before Christmas. This Annual tradition on the Hasbrouck Heights Fire Department has the whole town in the Christmas spirit as Santa visits them in their own neighborhoods.
The Hasbrouck Heights Fire Department at “Santa Around Town” 2019
The Brothers of the Hasbrouck Heights Fire Department at “Santa Around Town” 2020!
As the State of the New Jersey slowly opens again, I can still walk my entire downtown in the evenings and appreciate the fact that sometimes small town living is not so bad and it is still only twenty minutes and twelve miles to Midtown Manhattan.
This is what walking is all about. Discovering things close to home.
Watch this video on our town and try to locate some of the older homes still standing.
On November 30th, 2019, small businesses all over Main Streets and Downtown’s all over the country celebrated the Ninth Anniversary of “Small Business Saturday”, a shopping day dedicated to individual and small business owners.
Harbs on the Upper East Side of Manhattan
My blog. LittleShoponMainStreet@Wordpress.com honors those business owners first in New York City and now all over the Eastern Seaboard whose business owners offering interesting one of kind merchandise, unique merchandising design and placement of their goods and interesting window displays that showcase their stores.
Amado on Third on the Upper East Side of Manhattan at Halloween
Each store featured in this blog showcases the store’s individuality of the owner and the excellent customer service you will receive when you walk in. The in-personality of the big department stores demoans their failure but I think it is just corporate America answering what they think customers want. I think interesting…