The Creation of the Case Study Project “Market Street Candy & Confections”:
I have been teaching “Introduction to Business 101” at Bergen Community College for several years now and in the era of COVID, it has been especially difficult. With businesses shutting down and reopening in a different business environment, I think some of my students thought it was an unusual time to open a business. This is when you need to test your entrepreneurship when times are tough.
In my live classes, I open my consulting company, “Bergecco-Parc Consulting Inc.”, for business and the whole class bands together and we have one big project. In the era of COVID and online learning, these projects become impossible to do as a group so each student got the opportunity to create their own store.
In the past, I have created these projects under the Bergecco-Parc Consulting Inc. banner, the main consulting company, the Orion Malls banner, a Mall design company and the Buscomonzefi.com banner, my Tech Division. Each business does its best to be creative, forward thinking and have a thought producing presentations.
Professor Justin Watrel, CEO & Consultant Bergecco-Parc Consulting Inc.
While my other class worked on their case study project, “I’ve got a Golden Ticket to Bergen Community College-Homecoming 2022”, a full-blown Group project for my live class, I had my online class create their own business with the project “Market Place Candy & Confections”, a artisan candy and dessert shop that is a 100-year-old business they bought and are now reopening with a modern twist.
Bergecco-Parc Consulting Inc. Presents: “I’ve got a Golden Ticket to Bergen Community College-Homecoming 2022”
The concept of the project was to reopen a traditional candy shop in a town or city that had recently closed and the furnishings and decorations were sold off for profit to pay bills, so the building and store were now gutted and had to be rebuilt and redesigned with a modern twist and concept. They had to now had to know their target market, stock the store with product and prepare it for opening by hiring staff and creating an ad for the “100th Anniversary Celebration” of the store.
The students now had the store and name of the store but little else to start with other than a past reputation. Here I had the students use their creativity to remake the store from the ground up. Our textbook for the class “Understanding Business” by Nickels & McHugh broke the way you start a business chapter by chapter and that is what I had the students do to open the store.
We start the project by Chapter Five in the book “How to form a Business” when talking about starting a business as a “Sole Proprietorship or Partnership” and then to Chapter Six “Entrepreneurship and Starting a Small Business” with logos and Brand Recognition. I challenge the students to show me what they want their store to represent and what type of imagine that they want to portray to the customers. I remind them that this is the first thing that the customers will see and remember them by.
The logos for “Market Street Candy & Confections”:
Market Street Candy & Confections: Logo One
Market Street Candy & Confections: Logo Two
Market Street Candy & Confections: Logo Three
Market Street Candy & Confections: Logo Four
Market Street Candy & Confections: Logo Five
Market Street Candy & Confections: Logo Six
Market Street Candy & Confections: Logo Seven
We next covered Chapter Seven “Management and Leadership” where we worked on the goals and objectives of a business. This is where the students worked on their strategic planning of the business. When we talk about who we strive to be as a business, this is when we form the Mission Statement, which is an outline of the fundamental purposes of an organization.
The Mission Statements:
Mission Statement: One
Mission Statement: Two
We discussed in Chapter Eight “Structuring Organizations for Today’s Challenges”, where we talked about the hierarchy of a corporation and then Chapter Nine “Production and Operational Management”, where we learned about concepts of Facility Location, where we have to select the location for the company’s operations. When creating the concept, I also have them design what the inside of the store should look like to the customer.
The Market Street Candy & Confections Store Design:
Market Street Candy & Confections: Store Design One
Market Street Candy & Confections: Store Design Two
Market Street Candy & Confections: Store Design Three
Market Street Candy & Confections: Store Design Four
Chapter Thirteen “Marketing: Helping Buyers Buy” with selling concepts of merchants. We talked about target markets, geographic segmentation and consumer marketing. I was trying to get the students to how to reach out to customers.
We started by advertising the store for its “100th Anniversary Celebration” is a way to bring more customers into the store to let them see the new developments they would be making. We built this even further in Chapter Fourteen “Developing and Pricing Goods and Services”, when picking or creating product lines for a company.
The Market Street Candy & Confections Bundling & 100th Anniversary Ads:
Market Street Candy & Confections: 100th Anniversary Ad One
Market Street Candy & Confections: 100th Anniversary Ad Two
Market Street Candy & Confections: 100th Anniversary Ad Three
Market Street Candy & Confections: 100th Anniversary Ad Four
Market Street Candy & Confections: 100th Anniversary Ad Five
Market Street Candy & Confections: 100th Anniversary Ad Six
When discussing Chapter Fourteen, I also had the students create a Bundling promotion of putting two or more items together and promoting them at one price but I have no artwork for that. With Chapter Sixteen “Using Effective Promotions”, I asked them how this anniversary event might promote new items at the store and what classic candies they might want to carry.
The last project that unfortunately I was not able to give them because of the Thanksgiving Break and the way it fell was from Chapter Eleven “Human Resource Management: Finding and keeping the Best Employees”, the Job Description project, where they would create an ad for hiring new employees. The deadlines for the project just got too close.
By the end of the semester, about a third of the class successfully opened their store for business with a location of the town where they bought the business, their created image, the product that they wanted to sell and the people they wanted to hire. They were then ready for opening day for the “100th Anniversary of the Store”.
It always amazes me what these students are thinking and where they want to take their businesses. Some of them look ready to open the store in real life. That is when this project gets to be interesting and fun.
This was an interesting project that I want to share with other College Professors who might want to rework and use the project if they teach an Introduction to Business class as well:
The students of my Business 101 class keep dazzling me.
The Creation of the Case Study Project “I’ve got a Golden Ticket to Bergen Community College-Homecoming 2022”:
I have been teaching “Introduction to Business 101” at Bergen Community College for several years now and in the era of COVID, it has been especially difficult. With businesses shutting down never to reopen getting students to understand that business must go on and pivot is a difficult thing to do. You have to learn to adapt and survive or else everything fails.
In my live classes, I open my consulting company, “Bergecco-Parc Consulting Inc.”, for business and the whole class bands together and we have one big project. In the era of COVID and online learning, I was lucky that I was able to teach one of the live classes on the Bergen Community College, Paramus Campus. It was such a pleasure welcoming students back to campus with live lectures and conversing with them.
What I discovered later on is that we were the only class on campus that night and it was pretty gloomy walking the halls all by myself late on a Friday evening. The upside of all of this is that we had the whole campus to stretch out in and later in the class I changed rooms to a more formal lecture room for the presentation. I thought this was more COVID safe for the students.
The Bergecco-Parc Consulting Inc. corporate logo of the six trees
In the past, I have created these projects under the Bergecco-Parc Consulting Inc. banner, the main consulting company, the Orion Malls banner, a Mall design company and the Buscomonzefi.com banner, my Tech Division. Each business does its best to be creative, forward thinking and have a thought producing presentations.
Professor Justin Watrel, CEO & Consultant Bergecco-Parc Consulting Inc.
My welcome to Bergecco-Parc Consulting Inc. from the CEO of the company:
While my other class worked on their case study project, “Market Street Candy & Confections”, a 100-year-old candy store concept, “I’ve got a Golden Ticket to Bergen Community College-Homecoming 2022”, a project promoting Bergen Community College to the Alumni got off to the ground running.
In a class that has to stay socially distanced and met only once a week it got difficult.
Our Logo from the novel “Charlie and the Chocolate Factory by author Ronald Dahl.
“I’ve got a Golden Ticket to Bergen Community College”
Every semester it is the same thing with the students. Some take the project seriously and some think it is a chore and go back to looking at their cellphones the whole semester. As usual, those are the students whose work shows it and gets the lower grades.
When I put my executive team together this semester, I found a nice combination of students who really worked well together. How I choose my executives is the same way any CEO would, I get a copy of their resume which serves as my first paper for the class. I work with the students to be sure that their resume is ready for future job interviews and internships or transfers to another four-year school. This is where I can see where the students experience lies and what skills they can perform.
The second paper I have the students write is “What would I do Better?”, a two-page paper on a situation on a job or extra-curricular activity that went terribly wrong and how they might have fixed it. The paper always shows me how the student would handle adversity under pressure. It also shows me the student’s character. This is how I pick my executives plus I use my gut instinct on how they act in class. Almost 95% of the time, I am correct.
The students I chose for my Executive Team were all Bi or Tri-Lingual, all were pretty ambitious and I thought had a sense of creativity. One of my Executives went AWOL after the second class and one of his Team Members took over the VP roll. I could not have asked for a more prepared student of the role of Vice-President. This is when students can surprise you with their flexibility and creativity under pressure.
So, every week we had Board Meetings to check progress and see how each Team was performing and getting their work done. I always have my procrastinators but for the most part everything was handled on time and towards the last two weeks I saw the students ban together to get the work done. Still, I had a few students either go AWOL or just drop the class and that was it so there was some rearranging to do along the way. This is what happens in a real corporation, so it was just like real life.
The night of the presentation, it was nice to see the students all dressed up. All the women looked so professional in suits, skirts, slacks and dresses while most of the men were in either suit and tie or jacket and tie. I few I will have to teach how to iron a shirt or tie a tie correctly.
I could not have been prouder of my student executives on their presentation. They put together a wonderful presentation in promoting Bergen Community College to Alumni and students, promoting our Athletic program with student athletic and parent events with Alumni attendance and meals that would bring Alumni together in the “Bulldog” tradition. All throughout the presentation we kept the “Willy Wonka” theme in all of our events.
What really impressed me was the touching dedication to the late Gene Wilder, the star of the original 1971 film from the Executives to both him and his widow, Susan Wilder. I think that showed the heart of the project of how much this film means to people.
Congratulations everyone on this excellent project and Happy New Year!
*Please watch and read the different parts of the project to see its progress.
“I’ve got a Golden Ticket to Bergen Community College-Homecoming 2022”
I still can’t believe that Christmas came so quickly this year. It was almost like the blink of an eye. With the start of the Christmas holidays, there are many cherished Christmas events in Hasbrouck Heights that have become tradition.
Downtown Hasbrouck Heights, NJ is always so beautifully decorated for the holidays (Heights Flower Shoppe)
Starting with the Christmas Parade the day after Thanksgiving, this annual event showcases our wonderful downtown in Hasbrouck Heights, NJ and dazzles us at the end of the parade with the Annual Christmas Tree Lighting and Caroling. It had been so cold that night that the crowds were more subdued than usual (remember COVID is still going on) but no less spirited.
The Neil Parrot Playhouse decorated for Christmas at the Hasbrouck Heights Circle
The Fire Department escorted Santa down the parade route to the Christmas tree and was greeted by the Hasbrouck Heights Community , who were ready for some Christmas cheer. When the switch turned on, we were dazzled by the lights of the trees and decorations that grace the Circle in Hasbrouck Heights.
The Christmas Tree at the Hasbrouck Heights Circle always dazzles at night
After the parade and carolling were over, it was back to the firehouse but not before the fire fighters got their own group shot at the Christmas tree.
The Hasbrouck Heights Fire Department at the Christmas Tree in 2021
By the end of the month, we were ready for our big community event, “Santa Around Town” where the fire department escorted Santa around the Hasbrouck Heights community to wish everyone Christmas cheer in a very difficult year.
We lucked out and the weather cooperated and it ended up being a sunny but cool day. Because of the COVID pandemic, we cut the number of stops and the crowds were a bit smaller but no less enthusiastic about seeing and talking to Santa.
Being socially distanced and wearing masks in some locations, residents of Hasbrouck Heights got to talk to Santa and give him their Christmas wishes. I have never seen so many families and especially children need a lot of Christmas cheer in these tough times and Santa really came through for families and even their pets, as many Christmas dogs greeted and licked Santa.
We toured all over town, greeting residents and every keeping as socially distanced and safe as we could as Santa greeted everyone who came and cheered up a community that really needed it.
Merry Christmas from the Hasbrouck Heights Fire Department!
The Hasbrouck Heights Fire Department’s Annual “Santa Around Town” 2021
Open: Sundays 1:00pm-3:00pm from June to October: Please check website for times
My review on TripAdvisor:
I recently went on a Lantern Tour of Hope, NJ’s downtown district for the Christmas holiday season visiting this once Moravian founded town. The evening was an interesting tour of the history of this small town near the Delaware Water Gap with visits to historical homes of the residents of the town and the manufacturing hub.
We toured the historic downtown district that was ablaze with lights and garland learning about the residential and commercial district and the role it played in the development of the town. We toured the former Grist Mill, Cannery, Distillery, homes and former barns and churches and given…
I put my walk of the Garment District on hold as many of the museums are having their Private Members nights before the holidays get into the full swing. It gives the members a chance to really enjoy the museums before the City gets crazy with tourists and people are beginning to return to the City.
It really was a wonderful night. First it was a warm and clear evening and you could see the stars because it gets dark at 5:00pm. We as members got to the museum before 5:00pm and waited in a long line by the Member’s Entrance on the side of the museum and had to show our COVID vaccine cards and ID. Even though we were all vaccinated, we still had to wear masks the entire time we were in the museum. It was not a problem and did not get in the way of us having a nice time.
For the evening, only the first floor was open and only certain galleries and exhibitions but there was plenty to see and do. In all the galleries, there were docents giving talks on the exhibitions and on the gallery displays that were permanent to the museum.
I started my tour of the museum at the Christmas Tree in the Medieval Galleries. It was decorated for the holidays with full detail but it had been corded off and you could not get as close to it as you once could in the past. They had a very interesting docent who went over the not just the history of the Christmas tree with its German-Pagan roots but how it was decorated by people in different countries at different times of history.
The beautiful Christmas tree is a part of the Metropolitan Museum of Art tradition
She talked about how the manager and the more religious aspects of the art came from Naples and then made its way to the United States with immigration. The works around the tree were collected over time.
Later that evening, they had a singing trio entertaining the crowd with festive Christmas songs. The ladies were very friendly and had wonderful voices. They really put everyone in the Christmas spirit.
I next went to the “In Praise of Painting: Dutch Masterpieces at the Met” exhibition in the Robert Lehman Collection. I was viewing all the works by Rembrandt and Vermeer for most of the evening. It was nice to just take my time and look at the works one by one without rushing like you normally do when the galleries are busy. The gallery was full of portraits and still lives and being a smaller gallery, I was not over-whelmed by the exhibition.
In Praise of Painting: Dutch Masterpieces at The Met should not be missed.
I walked through the American Wing to the American Wing Cafe which was mobbed. Every table was taken and what was really annoying is that in some cases, one person took a table and threw all their things on the chairs and were eating by themselves. They should have had a limit on that type of behavior as I could see that patrons were struggling to find a place to sit down. I just decided to eat when I left the museum. A $16.00 sandwich did not interest me. I just could not believe how much the food had gone up at the museum.
I spent the last part of the evening in the Temple of Dendur Wing admiring the building. I looked over all the ancient carvings and symbols and then realizing that this temple was created during the Roman Era. I thought that was interesting. I remember reading in the book “Dancing with Mummies” on the former director of the museum discussing how New York City beat out other cities to get the temple.
Every time I enter the gallery I think of this scene in “When Harry Met Sally”
It represents what is best about the Met
I ended the evening exploring the Greek Galleries since the rest of the Egyptian Galleries were closed for the evening. I really loved looking at the Cycladic Art and the way that the galleries are displayed. Even though I have been touring these galleries since they opened, it is always fun to see something new or a piece that you noticed for the first time again.
There is something unique about Cycladic Art
After I left the Met, I walked along the Upper East Side, walking down both Third and Second Avenues and noticing all the restaurants and stores that have closed since the Pandemic and it was scary to see. I thought that Madison Avenue was bad with all the empty stores and the cops protecting them but the other avenues were just as bad. It will take a long time for this to come back.
When I reached East 72nd Street at Second Avenue, I stopped at one of my favorite Chinese Take-out places where you can sit down and eat, Shanghai Chinese Restaurant at 1388 Second Avenue right near the subway station. I am telling you this is some of the best Chinese food in the City and very reasonable for the portion size they give you (see my reviews on TripAdvisor and DiningonaShoeStringinNYC@Wordpress.com).
Don’t miss Shanghai Chinese Restaurant at 1388 Second Avenue
I had the most amazing Shrimp Szechuan with Roast Pork Fried Rice with a side of Hot and Sour soup, the perfect dishes on a cool night. The soup really warmed me up and the shrimp had a nice fiery flavor to it.
I was so content from the wonderful meal that I ended up walking all the way back to the Port Authority. It was such a nice night to walk back and enjoy the cool air. It really a beautiful night to walk around Manhattan.
After I returned from visiting my mother for her 85th birthday, I had another Members Night at the Museum of the City of New York at 1220 Fifth Avenue to attend the gallery talk of the Founders of the Talking Heads singing group, Chris Frantz and Tina Weymouth, talking about their time with the group and their experiences. Then we watched the film documentary “Stop Making Sense”, which was filmed over a series of concerts in 1984. The talk and the film were both amazing. I never knew that much about the group, so it was an eye-opener.
The Museum of the City of New York at 1220 Fifth Avenue
Ms. Weymouth and Mr. Frantz had gotten older but really had not changed that much. They were really engaging and such interesting stories about the band and the clubs that they played in the early 1980’s. It was fascinating to hear of the other artists that they knew like Debbie Harry and the Ramones who played the same clubs and the long-closed clubs that they enjoyed like Danceatiria and the Mudd Club.
They also talked about the work they are doing now and the revival of the music that they performed so long ago. It was a real blast from the past and most of the audience like me were either in high school or college when the group was performing so it was a real Gen X crowd that evening. After the talk, they left the stage with a rousing applause from all of us and then we watched the documentary, which really rocked the room. I could almost see people wanted to get up and dance and the applause from the songs after they were finished matched what was going on in the film (I included the link to the film we watched below).
The “Stop Making Sense” talk and showing of the film with Chris Frantz and Tina Weymouth
The ‘Stop Making Sense’ talk at the Museum of the City of New York: The Concert Film we saw that night.
“Stop Making Sense”
I went home that evening humming all the songs that I remembered from the film. It was such a great evening and I still could not believe that I never saw the film when it came out my freshman year of college.
Still my favorite videos from the early MTV days: “Once in a Lifetime”
The last museum Members afternoons that I attended was the “Sharks” exhibition at the American Museum of Natural History at 200 Central Park West. This exhibition was open to the members first before opening later in December.
The American Museum of Natural History at 200 Central Park West
I have to say it was interesting and very scientific and technical. I was floored by the number of kids that knew so much about sharks. I was listening to this kid talk to his mother on which sharks were which and he was about eight years old.
The exhibition was on the history of sharks and their habitats and the benefits that sharks bring to the ocean like being bottom dwellers and how their eating habits affect the rest of the ocean population. It was more than the movie “Jaws”.
The exhibition also discussed how sharks have evolved over the years since the era of the dinosaurs and how their population decrease is affecting the rest of the ocean population and food cycles. After about an hour in the exhibition it got a bit over-whelming with the information and I will have to go back again to see it.
‘Sharks’ at the American Museum of Natural History
The exhibition discussion:
After the visiting other parts of the museum in both the Central American Wing and the new Minerals gallery, I went outside and enjoyed the nice sunny day. I ended up walking all over the Upper West Side. Homes were decorated for the holidays and it was festive to see all the garland and trees in the windows and on the outside of the brownstone homes.
For lunch, I went to Tri Dim West, the sister restaurant to Tri Dim Shanghai on the East side at 467 Columbus Avenue for a Dim Sum lunch. The restaurant is right around the corner from the museum and was a nice alternative to the expensive fare at the museum.
I had the most wonderful (but pricy) Dim Sum lunch with freshly made Crab & Pork Soup Dumplings, Roast Pork Buns, Chicken Curry Puffs and a Peking Duck Spring Roll. Everything was made fresh to order and one dish was better than the other. The soup dumplings just slurped off the spoon and burst in my mouth with their juiciness. The roast pork buns had their usual sweetness with the combination of roast pork chopped up wrapped in a sweet dough.
The Peking Duck rolls are delicious
The service was so friendly and welcoming. The guy waiting on me kept spooning the dumplings on my plate. I thought that was taking it to the extreme but it was a quiet afternoon.
It is funny for the people who keep saying that New York City is going downhill and Manhattan is falling apart, yet I see that the museums are doing their best to engage with their members and the public in general with taking all sorts of precautions and safety measures. They are doing their best to keep the public informed while still having a good time.
Shane Confectionery at 110 Market Street in Philadelphia
What can I say about this little chocolate/candy store in the heart of Old Town Philadelphia? It is so charming and welcoming and a step back into time when buying candy was a luxury treat. The store looks like a jewelry store for candies with a wide aisle, wrought iron glass cases and overhanging lights that gas jets once lit the store (now electric). Still the store looks like something from the turn of the last century.
The interior of Shane Confectionery has not change since the turn of the last century
They were preparing for the Halloween holidays when I visited in the early Fall but I was looking at all the interesting handmade candies, made inhouse. All the trays of chocolate filled candies…
It has been one busy year for me at work with online classes and live work and very little time for volunteer work. I was lucky that we sold out of Christmas trees for the Hasbrouck Heights Men’s Association Christmas Tree sale in a record 11 days! My last shift we sold the final tree and I was able to attend the fire department’s room cleaning that night. Needless to say, I have not been that active as a fire fighter this year due to work.
Still, I managed to finish everything and was able to assist the Rescue Truck as we set up the sound system and lights for the Annual Hasbrouck Heights Holiday Parade and Tree Lighting on November 26th, 2021. The parade takes place on the Boulevard in Hasbrouck Heights, NJ the day after Thanksgiving and we draw a nice crowd for the Parade and then the Tree Lighting. It was really cold that evening and we had about 150 residents for the tree lighting.
The Christmas Tree at the Circle is always a welcome site at the holidays
We participated in the parade with all the equipment following Santa down the Boulevard, handled the sound system and the lights for the ceremony and kept the town safe that evening. It was a wonderful to usher in the holiday season.
The Brothers of the Hasbrouck Heights Fire Department at the 2021 Christmas Tree Lighting
I could not believe how fast the summer went. After I threw my back out, I was out of commission for three months and I was finally able to get started again by early September. Then we started classes at the College where I work and that has me running as well. It is nice to be busy.
Halloween was not as busy as it has been in the past because we are still dealing with COVID requirements. Some programs that I attended in the past were either cut or had limited space. Also with classes going on and in the midst of Midterms and quizzes for both classes my time was limited this year with the running around. I just did not want to push it. Still I got to do some new things this year.
Halloween weekend start at Blondies on the Upper West Side at 212 West 79th Street for the much anticipated Michigan-Michigan State football game. This has been much hyped because both of our teams were 7-0 and no matter how we play or what we do, Michigan State is always ranked lower than Michigan. It is just a fact. Until we beat them, for a SECOND YEAR, like we did this year!
Blondies is such a great place to watch the game. We have the whole back room for Spartan nation and the place was packed with everyone dressed in Green and White. I had gotten up to the bar just as Michigan scored the first touchdown so it was a touch glum but things got right back to cheery as we got the ball back. By the time I settled in it was 10-0 but things livened up again when we scored our first touch down.
By the time I left at half time, we were ahead 14-13 and my best friend kept calling me while I was on a walking tour of New York City filling me in on the updates. I had to keep breaking away from the tour to take the updates and I could see that was frustrating the tour guide out of the corner of my eye.
Michigan State versus Michigan
I took the “Gotham Ghost Tour of Lower Manhattan” on the day before Halloween and we really lucked out with the weather. It kept going from gloomy to sunny for the whole afternoon, so it added a little spookiness to the tour. We started our tour of Haunted Lower Manhattan on Second Avenue and 10th Street right across the street from St. Marks Church.
We started our tour at the side of St. Mark’s Church at 131 East 10th Street. The church has an interesting history starting with being the Chapel of Peter Stuyvesant
Our first part of the ghost tour was stopping at St. Mark’s Church at 131 East 10th Street. There was a mini-carnival going on in the cemetery portion of the grounds so it took away from the spookiness of the place. That and they made us wear masks outdoors.
The tour guide told us the story of the former Sexton of the Church was in the church alone one night and heard strange sounds coming from the lower floors. When he went to investigate, he found nothing. He then said that strange sounds started again like a scrapping on the floor. It was here that he confronted the ghost of Peter Stuyvesant, the Dutch Director General of New Amsterdam.
He ran out of the church and then mysteriously, the bell in the tower of the church started to ring on its own. No one else was in the church at the time. When they went to investigate, they found that the rope had been cut or separated and there was no way someone could have rung the bell.
When they investigated the crypt of ‘Pegleg Peter’ as he was called, legend has it they found the piece of rope in the crypt. The Sexton never returned to the church after that. When I asked when this was, the guide told us about the early 1800’s. I asked has anyone seen the ghost since. The answer was no but people still feel things in the building. I though it strange that a ghost would only appear once in the church.
Still, we visited the tomb of Peter Stuyvesant, who is buried in the wall of the church that once served has his chapel on the Stuyvesant estate, which this area of the City was part of at that time. The grave was hidden by a table and scaffolding but we managed to see it. It did look mysterious located at the bottom of the church foundation.
Peter Stuyvesant, Dutch Director General of New Amsterdam
Peter Stuyvesant’s Tomb which was once part of his estate chapel
We walked around the grounds and saw other family crypts around the property that were not covered with tables. Some were family members of the extended Stuyvesant family (those who married into it like most Colonial families of wealth did) and other prominent families of the church like the Fish’s, Winthrop’s and the Tompkins, whose names are known throughout the City and New York State.
Our next stop was the Hamilton-Fish House at 21 Stuyvesant Street, where members of both the descendants Stuyvesant and Fish families lived.
The Hamilton Fish is a brick Federal style house was built by Peter Stuyvesant, the great-grandson of Petrus Stuyvesant, the Dutch Governor of New Amsterdam, in 1804. It was a wedding present to his daughter, Elizabeth and his son in law, Nicholas Fish and their future son, Hamilton Fish, the former Governor, Senator of New York State and Secretary of State under the President Grant administration. The house was built on land that had been in the family since the 17th century (Wiki). This union united two famous and influential families and the house stayed in the family until the beginning of the 20th century.
Our next stop on the tour was of Astor Place a few blocks away. We visited the outside of the Astor Building at 418 Lafayette Place, Colonnade Row.
418 Lafayette Place-Colonnade Row today
Colonnade Row was built in the 1830’s by contractor Seth Geer as nine private homes on land owned by John Jacob Astor. The architects on the job were Alexander Jackson Davis, Ithiel Town and James Dakin. The building was originally called ‘Lagrange’ or La Grange Terrace after the estate of the Marquis de Layfayette, a hero of the American Revolution (Wiki).
Some of the famous tenants of these homes were John Jacob Astor III, Julia Gardiner, the former first lady and socialite, Cornelius Vanderbilt and Washington Irving. Today they are a mixed-use building and in need of repair (Wiki).
418 Lafayette Place when it was built in the 1830’s
Its relation to haunted happenings was it was claimed that one of the construction workers who was renovating the property said that a ghostly hand came out of one the fireplaces during the renovation of the building. Since then, things have been quiet. Personally, I thought the guy must have been working too hard.
The next stop was across the street at the Astor Library at 425 Lafayette Street.
The Astor Library was a collaboration effort between John Jacob Astor and New England educator Joseph Cogswell. The library was built to be a research library where the books did not circulate. The library opened in 1854 to the public and in 1895 it was consolidated with the Lenox Library and the Tilden Foundation to become the New York Public Library (Wiki).
The library was designed by architect Alexander Saeltzer who designed it in the Rundbogenstil style. The cornerstone was laid in 1850 and the building was finished in 1853. The library opened in January of 1854 and had later extensions to it (Wiki).
The ghost story of the library comes from Joseph Cogswell himself. In April of 1860, Mr. Cogswell was working late in the library when he walked down to the Research area of the library and spotted the ghost of a local physician who had died recently. Upon approaching the ghost and confronting it, the ghost simply disappeared. This happened for three more nights and each night the ghost would disappear. On the third night, the ghost disappeared again and has not been seen since. He also claimed to see the ghosts of Washington Irving and insurance executive Austin Sands (mrsdaffodildigresses.com/thegothiclibrary.com). Needless to say, they gave Mr. Cogswell some time off.
The “Library Ghost” from the movie “Ghostbusters”
The famous “Library Ghost” scene from the film “Ghostbusters”
After we left the Astor Library, we made our way across Broadway to the New York University campus, where we visited the Brown Building at 23 Washington Place, home to the famous “Triangle Shirtwaist Fire” of 1911. The building is located between 23 Washington Place and Greene Street.
The Brown Building is now part of the New York University campus containing the Chemistry Department. When it was built between 1900-01, the iron and steel building was designed by architect John Woolley in the neo-Renaissance style. It was named at that time the Asch Building after its owner, Joseph J. Asch. The building was known for their fireproof rooms which is why many garment makers liked the building including the Triangle Shirtwaist Factory, which occupied the top three floors of the building (Wiki).
The Triangle Shirtwaist Factory employed many young immigrant women at the factory with terrible wages and almost slave conditions. On March 25th, 1911, the fire started from one of the clothing bins where layers of fabric were stacked and spread quickly through the factory. Between the thick smoke, non-visual rooms and the locked stairwell doors, people died from smoke inhalation, being crushed trying to leave or throwing themselves from the windows. This led to creation of the Ladies Garment Union (Wiki).
According to the tour guide, there have been no sightings of ghosts here but it was a horrific site of tragedy. The site of young women either throwing themselves from the top floors of the buildings or burning to death in the stairwells is hard enough to imagine.
We continued down the block to Washington Square Park, one of the most active parks in Manhattan.
Washington Square Park was its usual active self when we walked into the park for the tour. People were planning a protest in the park on one side, they were sunning themselves in another, some were walking their dogs and others were playing frisbee. Kids were running around and older residents of the neighborhood were sitting on the benches talking to one another.
It was pretty shocking to me to discover that right under us was a massive cemetery. From 1797 until 1825, the area was New York City’s Potter’s Field. Many of the people being indigent or died during the Yellow Fever panic that hit the City. There is an estimated 20,000 people buried below the park.
There are also several church vaults that had been found of churches that when they were repairing the water lines in the area. There are still more vaults below the park as well as tombstones and mass graves. The park became Washington Square Park in the 1850’s. Still as repairs still place around the park, remains are still found.
We then walked past the Washington Arch, one of the most iconic symbols of New York City and used in countless movies and photoshoots. Even the arch has a dark history due to its designer, Stamford White.
The Washington Square Arch in Washington Square Park
The Washington Square Arch was designed by architect Stamford White in 1891 for the Centennial Celebration of President George Washington’s 1789 inauguration as President of the United States of America (Wiki).
It seemed that the married Stanford White had a sexual appetite for young women, many of them being underaged. He had had an affair with actress Evelyn Nesbitt about five years prior to her marriage to Henry Thaw. Mr. Thaw killed Stanford White after a performance claiming that ‘he ruined his wife” in June 1906.
When we reached the other end of the park, we passed a very unassuming but huge Elm Tree at the edge of Washington Square Park. It was known as the “Hangman’s Elm” and is thought to be over 300 years old. The tour guide even called it “The Blood Elm”. It was used for executions by the local Newgate State Prison until the local prominent residents protested. The executions were moved to another location.
As we left the park and its sinister past (I never knew any of the this in all the times I have spent in this park), we passed the Jefferson Market Library at 425 Sixth Avenue. This beautiful turn of the century library was once the ‘Jefferson Market Courtyard” and this is where the Stanford White trail was held. The building was built in 1833 by architect Fredrick Clarke Withers of the firm of Vaux and Withers in the High Victorian Gothic style (Wiki). On Halloween night, it is used as the place where the giant spider puppet descents each Halloween Night before the Halloween Parade starts.
Some visitors claim to see the spirits of females roaming the gardens and some standing on the balcony of the clocktower. All I ever see when I pass it is nothing but the spider puppet that one time (The Gothic Library).
The Jefferson Market Library at 425 Sixth Avenue on Halloween Night
Our last stop on the tour was in Waverly Place at the home of Edgar Allen Poe. It seems that Mr. Poe lived in many sections of the City and funny enough ended up in Camden, NJ. The home was at 116 Waverly Place and was supposed to be one of the places that the author had written “The Raven”. Reading an article in the NY Post said that this is a shaky assumption.
137 Waverly Place-rumored to be one of the homes of Edgar Allen Poe
A tour of the house and the neighborhood (if you can afford it)
After we passed the house (I swear as an author he must have moved around a lot when he was writing “The Raven” because that book must have been written in at least four places), this ended the tour. It was a lot of walking but I learned much about the history of the City especially in this neighborhood.
When I finished the tour, the game was over and we WON! I could not believe that especially since we were the underdogs going in and no one ever expects to win that game anyway. It will be a fun year and now wait until the basketball season. Kris was really excited but I could tell that her son, who is a big Michigan fan, was not. Go Green Go White!!
We Won 37-34 so the bragging rights are ours for the year!
The Michigan State versus University of Michigan Game 2021 highlights:
The Celebration in East Lansing, MI begins:
The Battle of the Bands at halftime for a “Bootackular” sound:
After the long day of touring, I walked back to the East Village for dinner. I took a chance to see if I could eat at San Marzano at 117 Second Avenue. This tiny Italian restaurant in the East Village is one of the most reasonable restaurants in the City in the way of quality of food and service. There are no dishes over $9.00. This is the reason why the restaurant is always packed and try to get in for dinner on a Friday or Saturday night.
I was lucky enough to get there at a time right before the dinner rush. I was able to snag a two top table right next to the window just as the restaurant had quieted down. The food and the service are so good here.
I was so tired from all the running around that day that I kept dinner on the lighter side. I had a mixed Green Salad ($7.00), that was so fresh and crisp with a light dressing. The lettuce was so crisp and the tomatoes actually tasted like a tomato for this time of year. The portion sizes here are just right.
For dinner, I had the Paradelle with Meatballs (I eyed the Meatball appetizer on the menu but knew I could not eat both), which was also delicious. The Paradelle is made fresh in the restaurant and could tell by the quality of the pasta. The sauce was rich with the flavor of the pork and veal in the meatballs. Talk about the perfect dinner on a cool early Halloween night.
The Paradelle here is excellent with Meatballs or Bolognese Sauce
The service could have not been nicer and the guy who waited on me could see how much I enjoyed my meal. He even tried to sell me dessert but I was so tired from the walk around the City I did not want to push it.
After dinner, I walked around the East Village and took the subway back uptown. While I was taking the subway uptown, I saw two Wolverine Alumni from University of Michigan come on the subway. Boy, did they avoid me! When they tried to sneak past me at the 42nd Street exit, I just said politely “Better luck next year!”. They just walked out with their heads down.
What an interesting way to spend Halloween weekend.
Watch this! It scared the hell out of me! The short “Hello?”
I have to admit that I am a very proud Spartan of Michigan State University and am willing to travel to support my Alma Mater when they are playing locally. I feel the same support for Cornell when they are playing football games locally as well.
I recently talked about my trips to New Haven, CT and Philadelphia, PA for Cornell football games that had mixed results. I have to admit that Cornell football has not been one of the college’s strong points over the years but at least we have a good turnout from Alumni.
So, I put my walk in the Garment District on hold and attended the games both in New Brunswick and in Midtown Manhattan and supported my Alma Mater.
When I went to the Michigan State University versus Rutgers game back on October 9th in New Brunswick, NJ, it was finally nice to see what I consider ‘real football’ between Division One teams. This is usually the only game I can see when it is played every other year at home for Rutgers. Otherwise, it means going out to East Lansing, MI for the games which I have not done since 2013.
It was a rather gloomy day for the game even though it was a warm Fall weekend. Since New Jersey and New York are top recruiting states for out of state students, we have a sizeable Alumni Association in the Metropolitan New York City area. So, we formed a pretty big block at the stadium.
SHI Stadium (Hale Center) was just renovated in 2009 to expand the capacity to 52,454 seats. This makes it ready for other Big Ten games but I have to be honest. The place was a third empty and it was Homecoming Weekend for Rutgers. I kept wondering when everyone was going to come in from Tailgating.
The gentleman sitting behind me, who was a lifetime Rutgers season ticket holder, answered the question. He said the fans prefer to tailgate then come into the stadium and will hear the game on the radio or watch it on a tv near the tailgate. So much for Homecoming support.
The first half of the game was pretty exciting with the teams going back and forth. Rutgers led in the beginning 10-0 but it did not take long for us to catch up. By half time, we came back to a 21-13 lead before we left for the locker rooms. We would score 10 more points in the second half and hold Rutgers to a 31-13 win.
I have to say one thing during half time. It got very quiet with Rutgers Alumni as they left the stadium. Michigan State alumni hit the concession stands and I had a pretty amazing fried chicken sandwich with a Coke. Because of COVID, there was no place to gather and eat, so I found the edge of a closed concession stand and ate with other alumni from both schools. None of us were very impressed by the game at half time.
The game went back and forth in the second half but we pulled out ten more points and again, we won the game 31-13. After the game was over, everyone headed back the to the busses to take us back to the parking lot at the back of the campus. This was the weird part. We were all on top of one another in the stadium and again on the line for the busses and then they made us wear masks for the ten-minute trip back to the parking lot. That made no sense whatsoever.
I have to say one thing, don’t underestimate Rutgers Football. With their coach and the recruiting pool he has in the State of New Jersey and the surrounding states, this team will be a powerhouse in the future.
Before I headed home, I stopped in Bridgewater, NJ for a taste of nostalgia. I stopped at Joe’s Pizzeria in Martinsville, NJ (see reviews on TripAdvisor and DiningonaShoeStringinNYC@Wordpress.com) for an early dinner. I swear that the pizza has not changed in 50 years since I started coming here as a kid.
The pizza is still so crisp on the bottom and at the crust and the sauce has the same fresh tomato taste that it had in 1971. I came here as a kid and all the time when I was growing up. The pizza is still amazing and the restaurant is still on only its third owner (the original Joe still owns the building). I relaxed and enjoyed my pizza and then headed home for the evening. It had been a nice afternoon in New Brunswick.
Michigan State versus Rutgers in football at New Brunswick
Highlights from the football game
About a month later, I got an email from the Alumni Association that out basketball team would be playing at Madison Square Garden for the Champions Classic. We were playing University of Kansas (who was Number 3 at the time) and Duke would be playing University of Kentucky for the second game (Duke would end up having the best record). The event would be starting with an Alumni mixer and get together at Mustang Harry’s, a bar near FIT and just south of Madison Square Garden.
I had not planned on going into the City that night but since nothing had been planned, I decided to be the good Alumni and support the team at the Alumni mixer. I thought at least the Greater New York Alumni Association might have a nice buffet.
It ended up that when I got to Mustang Harry’s at 352 Seventh Avenue, I talked with the host who said that the Alumni Association was meeting upstairs. That ended up being the Parents of the Players get together. The woman organizing it invited me to stay and have dinner with them but I double checked downstairs to see if there was a formal get together. I talked with another Alum eating at the bar and he said no. They just met here to watch the game.
Mustang Harry’s at 352 Seventh Avenue
I decided to head upstairs again and join the players parents and ended up having some very nice conversations with members of the families whose sons played for the team. I got the insights not just on the kids careers through high school but many of the fathers had played college basketball (many of whom did not have careers after college).
The inside first floor of Mustang Harry’s
Even though the food is good here I felt it was an expensive rip off. I was not that hungry and I ordered a small plate of sliders and a Coke. With tip, the bill was about $28.00! For four little sliders that could have fit into a dollhouse and a Coke with a piece of lemon? I think that the restaurant gouges people during game day. They could have offered some specials. Also, they had one waiter working our whole section. I saw what looked like the manager bring my order up which took almost a half hour.
I had a nice time talking with the parent’s and decided to stay for the game. I had not been in Madison Square Garden since the Big Ten Championship a few years before. Most of the stadium was empty because most of the Duke and University of Kentucky Alumni waited until their game started after our game was over.
I have to say for such a young team we kept up with Kansas in the first half. At the half, we were 39-32 with Kansas just slightly ahead of us. We thought we could keep up which we did for most of the second half but then Kansas started hitting the three-point shots and we kept missing the baskets. The second half we were only outscored 48-42 but the difference of the points in each half was too much to overcome.
Still, I think this is a young team with a lot of promise and I know that they will do well in the future. They all have two or three years together as a team so when it plays in the future, they will know how to depend on each other.
Michigan State versus University of Kansas game at Madison Square Garden