Bergecco-Parc Consulting Inc. Projects in Spring 2020.
Justin Watrel, CEO & Co-Founder
Bergecco-Parc Consulting Inc.
Please check out our Corporate Website:
The Website was created by Vice-President Alex Tejeda of the Marketing Division for the Paramus Division of Bergecco-Parc Consulting Inc.
Check out our Historical Bergen County Websites on Wix.com:
Check out our Human Resource Website for the Historical Bergen County Lyndhurst Team:
The Website was created by President Penny Patel, Senior Vice-President of Operations Maria Betancount and Vice-President of Talent Brianna Guido for the Lyndhurst Division of Bergecco-Parc Consulting Inc.
Welcome to the Bergecco-Parc Consulting Inc. Alumni!
Our Corporate Website:
The Website was created by Vice-President Alex Tejeda of the Marketing Division of the Paramus Team.
Justin Watrel, CEO & Co-Founder
Bergecco-Parc Consulting Inc.
We have been tasked with creating a fun and effective student ambassador program to expand the marketing of the college, for students, by students! Our team has worked closely with school staff to design and generate budget of the operations. Collateral assets have also been created which will be used in the future promotion of the school to incoming and prospective students.
Some of our main goals are to make sure that anyone coming to our school feels like they are being embraced as a student and as part of the Bergen community. Some of the wonderful assets put together by our team are:
- Proposed ambassador uniforms
- Ideas for the welcome tour on the first night
- An introduction to the many programs offered
- Ideas to include parents into the experience
- Actual cost estimates for the program
Don’t miss Historic Stone Street in warmer weather. When New York City opens back up don’t miss dinner and drinks here.
Visiting Stone Street in Lower Manhattan:
As part of my tour of Historic Bars and Pubs on Day One Hundred and Thirteen with the Cornell Club on May 9th, 2018, we toured the famous ‘Stone Street’ one of the original paved streets of Manhattan. You will not find architecture or pavings like this left in New York City. Here and there are streets or buildings that represent these times during the early to mid-1800’s but they are few and scattered in remote spots all over the island. Here the street still represents a different era of Manhattan.
The stores in the 90’s had been either boarded up or were used but in horrible shape. During the business hours not too many people inhabited this area of Lower Manhattan and it was ignored. The neighboring South Street Seaport was being transformed in the mid 80’s into a type of historic theme…
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I was watching this video on YouTube that someone took of Midtown Manhattan on the day before the Mayor put the City on a lock down. It is almost shocking how quiet the City was that afternoon. Even in the early morning hours, I had never seen it like this.
It looked like the last day on earth!
Here is a copy of the video:
The ironic part was that my next walk was in the Theater District. It is strange how two weeks make such a difference.
I credit this video to YouTuber IURETA and them full credit for this video.
I was just watching ’60 Minutes’ tonight and it has never been scarier to be in New York City. The hospitals are being over-whelmed by patients that are low on supplies and the medical staffs are tired, burnt out and still stepping up to the plate to help get people better. The streets are empty with people as the last of the tourists left two weeks ago and the crowded streets of Manhattan that only in December were packed with so many people that you could not walk seems like a distant memory.
What should have been a great night for everyone. Michigan State WON 80-69!
As you have read from my last two blog entries, I was in Manhattan from March 7th until March 10th walking the International Restaurant Show, watching the Michigan State-Ohio State Basketball game at Blondies Bar on the Upper West Side for who would be the Big Ten Champion (MSU won Go Green Go White) that Sunday night, at the Anthology Film Archives watching Sandra Bullock in “The Net” for a series the movie theater had on 1990’s Internet films on Monday night and then my last night in the City on Tuesday, March 10th for the Gerhard Richter Exhibition at the Met Breuer for a Private Members Night. All this while everything was going on around us.
The Met Breuer at 945 Madison Avenue
The Anthology Film Archives at 32 Second Avenue
The night I went to the Anthology Film Archives, I stopped in Chinatown first to go to Wonton Noodle Garden on Mott Street (see review on TripAdvisor) for dinner. What shocked me was how empty the place was that evening. This is a restaurant that is packed all the time and it is open until 2:00am. The only people who were there were myself and two tables of NYU students.
Wonton Noodle Garden at 56 Mott Street
When I asked the waiter where everyone was, he through up his shoulders and said “Everything going on in the world”. I knew it did not look good that night as the rest of Chinatown was empty. The East Village was hopping with college students and the neighborhood around me was busy but you could feel the mood shifting.
Wonton Noodle Garden’s Cantonese Wonton Soup with Egg Noodles and Roast Pork can cure all ills.
‘The Net’ Trailer
Sandra Bullock can cheer anyone up!
I felt this at the Restaurant Show where you could walk down the aisles of the show and never bump into anyone. The Tuesday afternoon that I went in to see the show one last time by 3:30pm most people had packed up and gone. The show did not close until 4:30pm. They were ready to go by early that morning. So my last five days in Manhattan I felt the mood changing as people were not sure what to do.
That last night at the Met Breuer as I walked the crowded floors of the museum enjoying the Gerard Richter Show before the opening to the public, I could hear in the corners members saying “I am really surprised they did not cancel this.” and “Could you believe this crowd with what’s going on?” It was like all of us knew this was the last night of “ballyhoo”.
Artist Gerhard Richter in front of his works
All over the world people are banding together to contribute what they can and keep the human spirit alive by volunteering where they can and helping one another out. I know that between my work at the College and the Fire Department everyone has me running around and my spirit of volunteerism is never lacking.
So to all my readers especially the ones who are displaced New Yorkers remember that New York City has seen it darker days in the past and has risen to overcome them. There is a real spirit in the City that is not replicated anywhere else in the world and we saw that in the 1970’s, 80’s 90’s and on 9/11 to current days.
That was until 1977 when we rediscovered that spirit and said “I LOVE New York!”
To cheer everyone up, I pulled the old campaign from YouTube from the dark days of the 1970’s and 80’s to show how the human spirit can overcome anything if we pull together. So this special entry of “MywalkinManhattan” is dedicated to all of you who will never let that spirit die both here and where you live now. We will get through this!
After all “WE LOVE NEW YORK!”
The song that started it all:
The original campaign videos:
New York City after 9/11:
The Original Campaign videos from the 1980’s 1-5:
How the “I LOVE NEW YORK” campaign came about:
This excellent documentary was done by a New York High School student in 2006.
Songs that represent the true spirit of New York City:
Native New Yorker by Odyssey:
The Great Liza Minnelli singing the best version of “New York New York”
We will get through this everyone and God Speed!
This article was released around the time of the local shut-downs. I thought this might cheer people up with the celebration of The Hasbrouck Heights Men’s Association of Hasbrouck Heights, NJ their “Men” of the Year, ‘Man of the Year’ Chief Angelo Roccamo of the Hasbrouck Heights Fire Department and Hasbrouck Heights Men’s Association ‘Member of the Year’ Kyle Kasper.
We want to thank these members of the Hasbrouck Heights Community for their dedication to the Borough of Hasbrouck Heights, NJ.
My recent article:
The Hasbrouck Heights Men’s Association honors Retired Chief Angelo Roccamo as “Man of the Year” for his 39 years of service to the Hasbrouck Heights Fire Department and to ‘Member of the Year’, Kyle Kasper for his years of service to the HHMA
By Justin Watrel
On the evening of Saturday, February 29th at their Annual Members Dinner, the Hasbrouck Heights Men’s Association of Hasbrouck Heights, NJ honored Retired and Outgoing Chief of the Hasbrouck Heights Fire Department Angelo Roccamo as their “Man of the Year”.
The Executive Board of the Men’s Association voted unanimously for Chief Roccamo and the way he has served his town and the Fire Department over his 39 years of service.
The Hasbrouck Heights Men’s Executive Board with Chief Angelo Roccamo, the HHMA “Man of the Year”
Under the direction of the Hasbrouck Heights Men’s Association President Steve Palladino, the Executive Board presented Chief Roccamo with the award in front of members of the organization and Chief Roccamo’s extended family. He said he was honored to receive the award and had enjoyed his many years on the Department. He was joined by his wife, Vivian in the presentation of the award.
Chief Angelo Roccamo, “Man of the Year” with his family at the HHMA Dinner
The Men’s Association read off many of the Chief’s accomplishments including serving the Department for a second time around over the last three years.
Chief Angelo Roccamo with his wife, Vivian
The Executive Board also chose their ‘Member of the Year’ and it was with much praise that we awarded it to Kyle Kasper for his outstanding work in every project that he tackles for the organization. Mr. Kasper has lent his many talents to increasing business for our Annual Christmas Tree Sales.
The Hasbrouck Heights Men’s Association Executive Board with “Member of the Year” Kyle Kasper
The Executive Board and Membership of the Hasbrouck Heights Men’s Association recognizes all its members for all their efforts in making Hasbrouck Heights a better community.
The Bulldog Cafe
Third Floor Lyndhurst Campus
Bergen Community College
1280 Wall Street
Lyndhurst, NJ 07071
Monday-Thursday 7:30am-2:30pm/Friday 7:30am-1:30pm
My review on TripAdvisor:
Every semester I like to challenge my students to top what the other group has done in full team projects and it is a chance for the students to get to know one another better. In a commuter college like ours it is very difficult as students go to class and then go home or to work right after it is over.
This semester I challenged my two hundred level Marketing students to market the Lyndhurst campus Snack Shop on the third floor of the building. The Snack Shop is run by an outside company who lease the space from Bergen Community College and run the kitchen aspect of the business. The vending machines and the cafeteria sitting area are still run by the college.
Several years ago when I worked in the Lyndhurst campus to teach a Customer Service course, I challenged the students to redesign the snack shop for business. Walking around the Lyndhurst campus for the first time in four years, I noticed that things had not changed much and it was the same lackluster snack shop.
I started to talk to the managers that worked their and as I got to know them I heard their frustrations about running a business in an off main campus site that had very little traffic due to the amount of students in the building. One of the biggest frustrations was the lack of advertising they were allowed in the building.
Since I had always enjoyed the food and service there and the managers I got to know at the beginning of the semester were really nice I thought this could be an interesting project to see how to look at the business through the students eyes. What would they want to see? How could it be made more desirable for them? If they were given the opportunity to change things, how would they do it differently?
Bergecco-Parc Consulting Inc. logo
So I arranged my first field trip with the students and on the third week of class, I took them out of the classroom and gave them their first real life marketing assignment. I treated my students to a pizza lunch and sat them down while they ate and told them about their first research paper. They would be writing their first paper on what would they do differently. I wanted to see the individual ideas that they could come up with on their own. I thought the pizza was pretty good that afternoon and would be a good start.
So I opened Bergecco-Parc Consulting Inc., my fictional consulting company for my business classes, again for business and made them all Marketing Consultants in the company. This was their first corporate gig with the company.
In the next class, I brought the manager, Deborah, in to discuss some of the issues she had running the business and the successes that she had with creating a menu within the guidelines of the company she worked for and the students that she catered to in the building. The students, many of them whom have worked or are working in the food service industry understood what she was saying. It was a very engaging question and answer session.
I gave the students a week and a half to write their papers and submit them to me. I have to say that I was very impressed with the ideas that the students had to promote the Snack Shop, ideas on new signage, ideas to expand the menu with more international foods (I hate the word ‘ethnic’), creating a new design for the facility with a nicer paint job and rounded tables for better conversation and more social media promoting.
The student consultants came up with interesting menus, dynamic graphics for logos and interesting concepts in social media marketing that included Facebook, Instagram and Snap Chat. I had not even though about these things and the students really enlightened me even after all my years of marketing.
Most of my students got ‘A”s on their papers and since they all did such a good job and I was impressed with their input, I broke the students into teams of three and had them work together to present their ideas as a group, pooling their papers together and creating new ideas as a group to present the project to myself and the Management team of the Snack Shop that included the head of Bergen Community College’s Campus Foodservice.
On the afternoon of February 17th, we spent class time with all the student groups giving their presentations to myself, the manager of the Snack Shop and the head of Campus Foodservice. I have to say that all three of us were impressed with what we saw. Each student group came up with a Power Point presentation of their work, pooled their ideas, created multiple logos and new concepts of marketing.
Many came up with new ideas for menu changes and new food items to be served. Their ideas of signage with new catchy names for the Snack Shop and new menu design had the three of us shaking our heads in amazement. I have to say that I was very proud of what students could accomplish in a two week period and the cause and affect of the business.
Needless to say within a two week period of the presentation, the Management Team of the Snack Shop renamed it the “Bulldog Cafe”, revised their menu, added things like freshly baked cookies and some ‘International Items’, got a table on the first floor entrance to post their menus, started posting signs in the elevator, got the cafe mentioned on the “Bergen Daily” email posting every week (our online campus newspaper) and even opened a Facebook and Instagram accounts to promote the new “Bulldog Cafe”. They even started a bonus program that if you bought a certain item multiple times, you would get a free item. It was very impressive what from the project was able to be incorporated into the business.
The new “Bulldog Cafe” concept
Traffic in the cafe seemed to be on the uptick right before we left for the Spring Break. Then came the extension of the Spring Break due to the Coronaviris outbreak and then the closure of the College for the rest of the semester. So we will never really know what the end result would have been by the end of the Spring Semester but I know that as a businessman and a restaurateur that we would have seen big changes in the business in the new “Bulldog Cafe” concept.
Congratulations members of the Bergecco-Parc Consulting Team for your hard work.
Good Luck to the Lyndhurst Team as they promote next “Historical Bergen County: From Revolution to Revelation”, our big team project.
Some of the Logos the Students came up with:
Some Team members were very creative:
They were insightful:
They even did menu’s:
The Team Slide Show Presentation:
The Team Video Presentation:
To all of my readers,
I wanted to thank you for following my blog, “MywalkinManhattan”. I hope you enjoy walking along side of me as I explore Manhattan block by block.
I will be on leave from the project of walking around the Island of Manhattan for right now. With the Coronavirus Disease situation hitting our country and the shutting down of services and cultural sites in New York City, there is no unnecessary travel into Manhattan at this time. So I will be stopping my walk for now until things get better.
I had just finished my walk around the International Restaurant Show last Tuesday, March 10th and then had a private members night at the Met Breuer that evening (Please see my VisitingaMuseum.com site) while I was on Spring Break from Bergen Community College where I work.
My updated blog on the International Restaurant Show at the Javis Center:
I was about to enter the Theater District on Wednesday when things started to shut down in New York City. I felt it was just safer to stay home at this time. By Friday, March 13th they did not want people coming into the City unless it became vital.
I was at the Met Breuer on March 10th, the last night before hell broke loose. We had a Private Members night for the opening of the Gerard Richter Show. Here is my write up of the museum on VistingaMuseum.com:
Artist Gerard Richter in front of his work
So I have been home updated the older blog entries of my walks and added more pictures and attachments to cultural site and restaurants. So please enjoy Days One through One Hundred and Fifty Nine of my walk around the Island of Manhattan while we wait for things to get better.
To all my readers, my best to all of you and your families at this tough time in our country and please stay safe.
Please Wash Your Hands ALOT!
Better days are coming!
Another year goes by and another Restaurant Show with new developments in the industry. The show closed just as everything in New York City shut down for business.
The Restaurant Show 2019:
I took time out of my walking project to take a detour to the Javis Center to the Annual New York Restaurant Show. I try to keep up with the latest trends in what kitchen equipment is new and innovative, how computers and apps are changing the way we order and have food delivered and new food stuffs that will be gracing the tables of banquet halls and restaurants not just in New York City but all over the country. What scares me the most of the Hospitality industry is how some people in the industry are trying to take the hospitality out of it by computerizing everything to the point where you don’t see people anymore.
By walking the entire show, I saw more things that will improve the industry and more money saving items will make cooking easier and better in design and sanitation. One…
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Happy New Year everyone! I visited Chinatown for the Annual Lunar New Year Parade again in 2020 and it was a great day!
The underlining affects of the Coronavirus since Chinese New Year has changed Chinatown business now. Please watch this video:
Xin Nian Hao Everyone!
Happy Chinese New Year! (2018) & Happy New Year Again (2020)
After a long day in the Soup Kitchen (I have to stop doubling up events on days), instead of finishing the walk of the Upper East Side, I decided to head downtown to Chinatown for the first day of Chinese New Year. What a madhouse!
First off, it was a gloomy day. The clouds kept threatening rain which finally came around 4:00 pm but it did not damper everyone’s spirits. The city closed off the main streets of Chinatown, so people were able to walk around Mott, Mulberry, Bayard, Elizabeth Streets and all the side streets around the core of Chinatown.
It was a very festive afternoon of Lion Dances in front of businesses and a non-stop of silly string and firecrackers going off all over the neighborhood. It was fun watching all the kids…
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