I have stopped in at the Hotel Chocolat a few of times over the last couple of months and have found that the store has the most amazing candies, chocolates and ice cream creations. The store had been closed during the COVID pandemic but reopened with a nice manager with a big smile and hearty greeting. I have never been so warmly welcomed to a store before.
I had been staying in Manhattan over the Spring Break, working on updating my blog on ‘Midtown East’ for my sister site “MywalkinManhattan.com” and revisited the store again. There were all sorts of beautifully boxed chocolates for sale for the upcoming Easter holidays as well as every day candies.
The candies here are creatively made and packaged with all sorts…
The Creation of the Case Study “Scoops & Sundaes”:
Every semester when I am teaching “Introduction to Business 101” at Bergen Community College, I have my class create a major class project in which the whole class becomes part of an Executive team of a mythical company. This way the class benefits from getting to know one another and starting to form their connections with each other both professionally and as a student body.
In the past we created Bergecco-Parc Consulting Inc., my main company that I have used for the last three semesters, Orion Malls Inc., a Mall design firm and Buscomonzefi.com, my Tech company. Each was an example of how a business team needs to interact with one another and create their part of the business. It has been tough since we took our live classes to online classes so I refigured the project to an individual basis and asked each student to create one project from their standpoint.
The Bergecco-Parc Consulting Inc. corporate logo
Professor Justin Watrel, CEO Bergecco-Parc Consulting Inc.
I had the class work on their project “Scoops & Sundaes”, an artisan ice cream shop. While my other class worked on their business project “Mother Goose’s Toy Chest” (See Day One Hundred and Ninety Six), the members of this class created an interesting shop many carrying homemade ice cream, baked items and gift products.
Day One Hundred and Ninety Six-“Mother Goose’s Toy Chest”
Using the textbook “Understanding Business” by William Nickels and James and Susan McHugh as our guide, we covered chapter by chapter on how to build a small business. Each student was asked to create their own store concept by reading Chapter Five “How to Form a Business” and Chapter Six “Entrepreneurship and Starting a Small Business”. We started the project when I assigned the concept and the first extra credit project by creating the logo for the store.
Here is some of the creativity of the logo’s for the store:
Logo One: “Scoops & Sundaes”
Logo Two: “Scoops & Sundaes”
Logo Three: “Scoops & Sundaes”
Logo Four: “Scoops & Sundaes”
Logo Five: “Scoops & Sundaes”
When we studied Chapter Seven “Management & Leadership” I had them create their Mission Statement to tell me who they were as a store owner and as a company. We then studied Chapter Eight “Structuring Organizations for Today’s Challenges” and Chapter Nine “Production and Operations Management”, I had them design their store layout and how they would show how it would work.
Store Design: “Scoops & Sundaes”
I gave a long lecture on Chapter Ten “Motivating Employees” and Chapter Eleven “Human Resources” to help the students understand that they can’t do it all themselves. There will be a point in the business where they will need to hire a few part timers for the Summer and Christmas holidays months when things get busy. Who are they looking for? What characteristics do they want in an employee? This lead to me asking them to create an ad for a Job Description. Looking for the perfect employee can be tough.
In Chapter Fourteen “Developing and Pricing Goods and Services”, I had the students think about promotions and how to sell multiples to help increase the bottom line and then in Chapter Sixteen “Using Effective Promotions”, when we studied ‘word of mouth’ and ‘sampling’ I had the students work on a Bundling Ad top promote their goods for sale as a promotion. This helped them understand how to increase sales in a tough COVID economy. I also had create a menu for their store as well. How will you stock your store and with what items?
Some of the menus they created were very clever:
The prototype for Menu One: “Scoops & Sundaes”
Menu Two: “Scoops & Sundaes”
Menu Three: “Scoops & Sundaes”
Some of the promotions for the “Bundling of Products” were highly effective. I had to explain to the students that Bundling is taking different products and promoting them a certain price point to make them seem more cost effective to buy in a grouping as McDonald’s does with their “Extra Value Meals”. Try to imagine if you had to buy the products on an individual basis.
Their ideas were very clever.
Bundling Ad for “Scoops & Sundaes”
The students earned extra credit for creating their Logos , The Mission Statement, their Menu, the Store Design, A Job Description and a Bundling Ad. Some students took full advantage of the project and the extra credit and it resulted in good grades.
To finish the project, I assigned their final two papers to discuss how they developed the project and then what they learned from it. For the most part the class understood and had a good time building their business.
Who knows, we may see a “Scoops & Sundaes” chain in the future.
Here is the supporting work for the project:
The Class Participation Questions to help build the project “Scoops & Sundaes”:
The Creation of the Case Study Project “Mother Goose’s Toy Chest”:
I have been teaching “Introduction to Business 101” at Bergen Community College for several years now and in the era of COVID, it has been especially difficult. With businesses shutting down never to reopen, I think some of my students thought it was an unusual time to open a business. This is when you need to test your entrepreneurship when times are tough.
In my live classes, I open my consulting company, “Bergecco-Parc Consulting Inc.”, for business and the whole class bands together and we have one big project. In the era of COVID and online learning, these projects become impossible to do as a group so each student got the opportunity to create their own store.
In the past, I have created these projects under the Bergecco-Parc Consulting Inc. banner, the main consulting company, the Orion Malls banner, a Mall design company and the Buscomonzefi.com banner, my Tech Division. Each business does its best to be creative, forward thinking and have a thought producing presentations.
Professor Justin Watrel, CEO & Consultant Bergecco-Parc Consulting Inc.
While my other class worked on their case study project, “Scoops & Sundaes”, an artisan ice cream shop (Day One Hundred and Ninety-Five), I decided to have this group of students create a shop based on the increases we are seeing in the toy industry of traditional playthings. It seems in the era of COVID, people want puzzles, board games and dolls and stuffed animals again. I have watched my Mattel stock double and Hasbro has been increasing as well.
The “Scoops & Sundaes” case study project: Day One Hundred and Ninety-Five:
I created the concept of the toy store, “Mother Goose’s Toy Chest” based on the all the wonderful little artisan toy stores I have visited over the years, showcasing one of kind merchandise made by local artists and specialty manufactured goods by small companies. I also asked the students to think about imported goods handmade from other countries and add in supporting small manufactures here in the states. I wanted to promote American made products.
Using the textbook, “Understanding Business” by William Nickels and James and Susan McHugh, we studied and covered every chapter in the book. By Chapter Five “How to Start a Business”, I had the students start the project and introduced the store concept. I gave a WebEx lecture on starting a business and my expectations for the project. Then I assigned the first extra credit project for the assignment, creating a logo for the store.
Here are some of my favorites:
Logo One: Mother Goose’s Toy Chest
Logo Two: Mother Goose’s Toy Chest
Logo Three: Mother Goose’s Toy Chest
We then moved onto Chapter Six on “Entrepreneurship” and I asked the students what types of products they would like to sell in the store and how they might want the store designed. I then asked them create a ‘Mission Statement” to tell me as a consumer who they wanted to be in the marketplace.
Chapter Seven had the students thinking about ‘Management and Leadership’ skills. Who did they want to be as a business owner? What type of leadership skills would they need? Chapter Eight had the students studying about “Production and Operations Management” and I then had the students create their store layout.
We next moved on to who your staff would be in Chapter Ten “Motivating Employees” and Chapter Eleven “Human Resource Management” and how you would recruit them? I then had the students create a Job Description to find the perfect employee for the store that they needed when it got busy or during the holiday season.
I had the students thinking about merchandise for the store in Chapter Thirteen “Marketing: Helping Buyers Buy”. I asked the students to create a Birthday Party/Summer Camp Registry” for the store so that children could pick out things for their events and get the items they want for each.
In Chapter Sixteen “Using Effective Promotions” I had the students create a ‘Bundling Ad’ to promote a grouping of products for sale at the store. How could they use a grouping of products at a discounted price to promote the store.
To explain the concepts of “Sexual Harassment” on the job, I used the movies “9 to 5” and “How to Succeed in Business without even Trying” as examples of how to deal with and recognize these issues.
“A Secretary is not a Toy” is the clip that I like to use to explain this.
By the end of the class, I saw many different ways of looking at the business that was created as each student put their own touches on it. Some had their businesses in New York City, some in the New Jersey suburbs, some went to malls or strip malls and some opened in local downtowns. Others went out of town to places like Orlando and San Jose, CA.
Their selection of toys went from the classics such as board games, Barbies and puzzles to more upscale selections of handmade and one of kind objects. I had to remind them that they had to be realistic as they needed to make a profit to pay the bills.
On their final exam, I had them look at the famous scene from the movie “Big” to ask how the use of “Product Placement” of FAO Schwarz Toy Store in the famous film promoted the store. It got some interesting answers.
The famous “Piano” scene from the movie “Big”
I thought this scene would motivate the students.
Overall I was impressed by their projects but was surprised by how many students did not take advantage of the extra credit projects as I would like to have visually have seen what the students were thinking in their ideas.
It was another wonderful project under the independent “Bergecco-Parc Consulting Inc.” banner to promote Entrepreneurship and a sense of business creativity.
The Project “Mother Goose’s Toy Chest”:
The Class Participation Questions and Quizzes I used:
When you think of the words ‘rural’ and ‘farmland’ these are not terms you hear a lot in Bergen County, NJ, one of the heaviest populated counties to surround New York City. Yet the county has a rich history in farming and agriculture from the late 1600’s up into the 1970’s when development pressures got too strong and most of what was left of the farms of the area got plowed over for development.
Early in our county’s history, the Dutch and then the English supplied much of the fruits and vegetables for the New York City markets. Much did not change until the suburban expansion after WWII and many strawberry, celery and potato farms were plowed under for shopping malls and housing developments. Since that time and with the help of the Right to Farm Act, The Open Space Act and Farmland Preservation of the State of New Jersey, it is helping many small farmers in the state preserve their land for agriculture.
“From Revolution to Renewal” our Historical Bergen County project
This is why in Bergen County we revere our farms and our agricultural past. Last semester when I taught Marketing at Bergen Community College, I had my students create an extensive project describing and promoting our Colonial Heritage and our agricultural past. This included promoting many of our remaining farms.
Our small farms in Bergen County do more than just provide fruits and vegetables for our tables. They are open air classrooms to our agricultural past, places to buy fresh produce and baked goods to support local family farm stores and for interesting special events and outings for families. During the holiday season, some of these farms have haunted hayrides, turkey pardons and visits from Santa all while selling Christmas trees and wreaths.
This lead me to explore many of the small farms that make up the fabric of Bergen County all while seeing how the owners are reinventing the way they do business with today’s consumer. How do we react with nature and the great outdoors? So I walked through farm stands and fields and across parking lots looking for our rural past in the year 2020.
I drove to Closter, NJ on my first stop to Old Schraalenburgh Farm and Farm Stand at 40 Old Hook Road and the Abram Demaree Homestead at 110 Schraalenburgh Road on the corner of Schraalenburgh Road. For years I had passed this farm and never gave it much thought until two summers ago I noticed the sign for the ‘farm burger’ and had to stop to see what it was all about. What a burger! (see my review on TripAdvisor).
Old Schraalenburgh Farm in the warmer months of Spring
I have since have had lunch here many times mostly when the weather is warmer. What I love about the Old Schraalenburgh Farm is that it is under the radar from most of the commercial farms in the county like Abma and Demarest farms which have all the family activities like hayrides and pumpkin and apple picking events. Old Schraalenburgh has a smaller restaurant and bakery and in the summer months tables outside to eat breakfast and lunch while admiring the fields of flowers and the barns and chicken coops.
What I love about their restaurant is the quality of the food here. The ‘Farm Burger’ which they tout so much is much worth the ride here. This juicy burger loaded with cheese and fresh vegetables and a mayo type sauce and is a mouthful in each bite. Bring your appetite because this burger is large! (see review on TripAdvisor).
The “Farm Burger” at the Old Schraalenburgh Farm Stand restaurant
Their chicken pot pie is another lunch item I would recommend. They make them fresh here and bake them with a golden crust and when you let it cool is a mouthful of creamy sauce, hunks of chicken and fresh vegetables. You won’t need dinner after this entree.
I recently stopped at the Farm Cafe for breakfast after an appointment and their well known Bacon, Egg and Cheese sandwich ($5.95). It was amazing. The eggs used on the sandwich were fresh from their chicken coops and picked up daily. Topped with crisp bacon and American cheese on a toasted brioche bun it was heaven.
It was nice to just take my sandwich and eat it on one of the picnic tables overlooking the fields that were in the process of beginning to grow this seasons crops. On a sunny morning, there is nothing like this.
The Bacon, Egg and Cheese here is excellent
For dessert though, even with the options of their fresh brownies and homemade ice cream, you have to try their freshly baked fruit pies and pie cookies. The chocolate and fruit filled pie cookies resemble small fruit filled deep dish pies and are a delight in every bite.
The blueberry pie cookies
The bakery also has something called “Burnt Cookies” (.50 cents) that are in jars near the register. I thought someone made a mistake and overcooked them. The woman at the counter said “Oh no. People like a crisper cookie.” I still say they were selling a mistake but they were really good! I had the sugar, chocolate chip and an oatmeal cookies and they were really crisp. To tell you how popular they are I dropped a piece at the chicken pen and the chickens and roosters got all excited and ran out of their pen to eat the piece that had fallen on the ground. That’s an endorsement.
During the summer months, it is fun to walk through the fields and admire all the beautiful rows of flowers growing and visiting the barn and chicken coops. During the holiday months, the store and restaurant were decorated for Christmas and were stocked with handmade gifts and artwork. The bakery section had a selection of meat and fruit pies for the holidays.
The bakery case at the farm
Walking across the street to the Abram Demaree Homestead and Farm across the street from the farm stand, the main house and barn were also decorated for the holidays. All the tables, counters and shelves were stock with all sorts of decorative objects, antiques, furniture and artwork. These treasures can decorate any home contemporary or historical.
The antiques and holiday decorations at the Abram Demaree Homestead
Off to the side of the main building, they were selling Christmas trees and holiday decorations for the home. The buildings with Christmas retro items and tree ornaments really put me into the holiday spirit. The homestead is fun to walk around in to see how our Colonial past played a part in the growth of Bergen County.
History of the Old Schraalenburgh Farm and the Abram Demaree Homestead:
In 1677, David Des Marest, a French Huguenot, purchased a large tract of land from the Tappan Native American tribe. This land passed from Dutch control to British rule and through the American Revolution, which produced an uncertain concept that became the United States.
In 1769, Abram Demaree, David Des Marest’s grandson, bought the house and ran it as a General Store and Tavern at the crossroads of one of the busiest intersections of colonial roads in Bergen County. His son, David, added to the house in 1809. The conjoined Demaree house along with a colonial Dutch-style barn, servants house and blacksmith shop form the original Abram Demaree Homestead (Farm History website).
The Abram Demaree Homestead in the Summer months
In the 1970’s, the house and property was falling apart and a group of citizens fought to get the homestead on the National Register of Historic Places. Since then, the home and farm have been part of a non-profit, The Demaree Homestead & Farm, with all the proceeds going to restoring and maintaining the home and farm. The farm and farm stand cafe are open to the public and the profits go to maintenance of the property. The Farm Stand Cafe features in season items grown right on the farm (Farm History website).
Across Old Hook Road from the Demaree Homestead is their working farm, The Old Schraalenburg Farm, which has been continuously farmed since the 18th Century. Every Spring, the farm plants corn, tomatoes, lettuce, peppers, apples, blueberries and pumpkins, among other fruits, vegetables and flowers (Farm History website).
Leaving the Old Schraalenburgh Farm, I headed down Old Hook Road on my way back to Westwood and stopped at the Old Hook Farm Stand for a look at their Christmas trees. The Old Hook Farm Stand is at 650 Old Hook Road in Emerson.
The Old Hook Farm at 650 Old Hook Road in the summer months
What I like about the Old Hook Farm is the selection of grocery products in their General store. They have an assortment of organic meats, dairy products, vegetables and baked goods that include delicious looking freshly baked pies, breads and cider doughnuts.
Their shelves are stocked with all sorts of jellies, jams and condiments along with dry and snack goods that are accented by antiques and farm paraphernalia. This gives the store a feel of a turn of the last century General store that used to dot the towns of rural Bergen County.
The Old Hook Farm grocery section of the General store
In the Spring and Summer, the greenhouse stocks all sorts of decorative plants, flowers and garden supplies and I am sure is better stocked in the summer months for lawn care and landscaping. In the Spring, the tables are stocked with all sorts of seedlings for gardens, decorative plants for the home and gardening supplies and landscaping decorations including stones and layerings.
During the holiday season, there were all sorts of wreaths, cemetery blankets and Christmas trees to choose from. The perfect assortment to ‘deck the halls’ for the holidays.
Like everyone else in the County, when I got there, there was only a few trees to choose from. They had sold out early in a year when everyone wanted a fresh tree. Still the atmosphere with the atmosphere of fresh pine and snow gave the farm that old fashioned ‘1970’s feel’ when I used to visit the farms in Bridgewater, NJ growing up. Things seemed a lot slower then and you could just relax and enjoy the sites and smells of a farm.
The Christmas trees were pretty much sold out when I visited
From a distance behind the greenhouse, you could see under the snow that had just fallen, the fields where the crops are grown in the warmer months. The old farmhouse on the property was decorated for Christmas as well and looked like a home out of a Currier & Ives print.
History of the Old Hook Farm:
The town of Emerson did not exist during the Native American origin. The name ‘Old Hook’ on the east side of the town came from the Dutch word ‘Hoek’ meaning ‘angle’ or ‘corner’. The angle of the land was created by the three connecting water ways, the Hackensack River, the Pascack Brook and the Musquapsink Brook. The first person to make their home here was William Rutan, who settled on a parcel of land just west of today’s ‘Old Hook Farm’ sometime around 1748 (Emerson Town History).
The current ‘Old Hook Farm’ was bought by current owner, Bruce Marek’s grandfather in 1925 as a weekend getaway. He rented the farm and the farm house to a local resident for 35 years and the family had a large garden on the property until about 1948. Then his father took over the land and cleared the fields and had Soil Conservation come in and do contours and started to grow in the greenhouse. When his father died in 1973, he took over the farm and within eight years, reopened the garden store and started to experiment and grow organic crops (Bruce Marek’s interview with ‘Bergen Save the Watershed Action Network’).
I next ventured to Hillsdale, NJ, two towns away to visit one of the most beloved farms in Bergen County, Demarest Farms at 244 Werimus Road, right off the Garden State Parkway. I have been visiting the farm since the early 1970’s when I used to visit my family who lived just two blocks away. Back then it was just a small farm stand just outside the family homestead. In 1991, they build the big store across the street.
The Demarest Farm Store at 244 Werimus Road
The farm stand building is always a buzz with people coming and going. People buying sandwiches, soups, hot entree items and baked goods for lunch and dinner. There is a large selection of in season produce (which is a little pricer than most supermarkets) as well as jams and jellies. Where the market really shines is their bakery filled with cookies, brownies, freshly baked pies and their well-known cider doughnuts. They also have great potato pancakes that taste good hot or cold (in the era of COVID the food has been toned back a little from the past).
Demarest Farm store carries an array of fruits and vegetables at all times of the year
The stand also has a nice garden section during the Spring and Summer seasons with everything you need for lawn care and for landscaping your home or decorating inside. During the Fall, there is all sorts of decorative items for the Thanksgiving and Christmas holiday season.
During every season, Demarest Farms is always full of activities. During the Summer months (Pre-COVID), there was the big barbecues that the farm sponsored that got so popular that they had to have the police direct traffic into the complex. These ‘All You Can Eat” affairs were so much fun. It was like a throw back to the 1970’s when families used to dine out together in the Summer months. You could listen to a local band play while chomping on endless hot dogs, barbecue chicken, fresh corn on the cob, baked beans, salad and watermelon for dessert. There were also be chests of ice full of Coke, Sprite and Bottled waters (see reviews on TripAdvisor).
During the Fall months, there would be Hayrides through the orchards, Pumpkin and Apple Picking that are so popular you need a reservation and Haunted Halloween events that have people driving from all over Northern New Jersey to attend.
This Christmas, in the era of COVID, the farm really outdid itself ringing in the holiday season. The farm stand sold an array of Christmas trees, wreaths and cemetery blankets, all sorts of holiday treats in the store including cookies, pies and jams and jellies. There was also a nice selection of holiday decorations. By the last week before Christmas, most everything was sold out.
What I thought was fun and it was the first time the farm had done this was the “Holiday Light Show” through the Demarest Farm orchard which is across the street from the farm stand. This show was sold out every night for almost three weeks ending on January 3rd.
Demarest Farm Store decorated for Christmas
The tour started at the farm stand where you could buy S’ mores to roast at the fire pit next to the nursery ($6.50). I thought it was a little expensive for two graham crackers, two marshmellows and a small bar of chocolate but people scooped them up and were roasting away. There were also cut outs from the holidays to take pictures and there was a small light show of singing reindeer performing all the classic Christmas songs.
Then it was time to take the drive through the orchard. We started the tour at farm stand and then drove across the street to the family homestead which was ablaze with colorful lights on the house and the surrounding trees. I took a slow drive through the orchard carefully following the cars in front of me to keep pace.
The apple and pear trees were decorated with multi color lights, Santa’s and Snowmen winked and greeted you at every turn. The barns were decorated with white lights and there was a tunnel of flashing lights to greet you and exit from. All along the way I listened to the Classical music channel to enhance the mood of the trip. It may have only been a half an hour but it was mesmerizing trip through a fantasy land of lights that put me back into the Christmas spirit. Demarest farms seems to have that effect at the holidays.
The History of Demarest Farms:
The Demarest family has been present in the New York area since David DeMarest arrived to New Amsterdam in 1663. The current farm has been in the Demarest family from Bergen County since 1886. In the 1970’s, Peter Demarest and his wife, Marsha introduced the pick your own apples and pumpkin business and eventually added peaches to the mix.
In 1991, the family opened the current farm store on what had once been corn fields. The store today has evolved into a selection of fresh produce, prepared foods, baked goods, apple cider, jams and jellies and homemade crafts (Demarest Farm website).
In 2014, Peter Demarest decided to retire and the sold the farm stand and farm to longtime employees Jason DeGise and Jim Spollen. The farmland had been preserved under the Farmland Preservation Fund and by the Open Space Trust Fund. The 27 acres are to be preserved as farmland and can only be used for agriculture (NJ.com).
Demarest Farms put out this wonderful promotional video on the event
Leaving Demarest Farms, I headed north taking the turns on Route 17 and Route 208 and headed up to Wyckoff. My first stop was the Goffle Road Poultry Farm at 549 Goffle Road. The farm which once must have taken up much more area has been reduced down to a few acres with chicken coops and hatcheries and the farm store.
The parking lot was a mob scene of people trying to get in and out of the driveway and being directed by one man in a mask. When I finally was able to get out of my car and park, I asked him if they were giving money away. He just laughed and said, “I wish”. He quickly said to me it was busier at Thanksgiving and they had lines going down Goffle Road.
Goffle Road Poultry Farm at 549 Goffle Road
I just walked in the store to look around passing all the people in line who were waiting to pick up their pre-orders. The store is stocked with all things poultry with fresh eggs. whole roasters and butchered chicken parts. In the freezer there were crab cakes, chicken nuggets and chicken and turkey pot pies, all of which they are known for and sought out.
Here there are no hayrides or special events although they told me Santa had already visited the farm. Just high quality food and excellent service done by a staff that looked very over-whelmed at the holidays.
History of Goffle Road Poultry Farm:
The Goffle Road Poultry Farm has been a family owned and operated business for four generations. Joseph and Rose Silvestri came over from Italy in 1920 and started Belmont Poultry in Paterson, NJ in the 1930’s. In 1948, Joseph and Rose’s son, Dominic, started Goffle Road Poultry Farm of Wyckoff, NJ. To this day, the Goffle Road Poultry Farm is operated as a family owned business by the current owner and grandson, Joseph Silvestri and great grandson, Brian Silvestri. The family has found it hard to keep up with demand on such a small plot and is now partnering with Amish farmers in Pennsylvania who share the same standards of raising animals (Goffle Road Poultry Farm website).
My last stop on this journey was the largest farm of them all, Abma’s Farm at 700 Lawlins Road in Wyckoff, NJ. Abma’s is an impressive working farm with many greenhouses, large fields, a gift shop, nursery, and a farm store. They also have a large petting zoo to amuse children and adults alike.
The Abma Farm at 700 Lawlins Road in Wyckoff
I have to admit that I have only visited the farm in the cooler months and with COVID going on, the petting zoo was closed the day I was there and it looked like you needed a reservation to get in. The price is $3.00 unless you join their Barnyard Loyalty Program by accumulating 30 points from their farm store and nursery.
The greenhouses were pretty empty the afternoon I visited. What was left of wreaths and Christmas trees dotted the the nursery area. I am sure it was totally stocked with all sorts of items to decorate the house. There was still a nice assortment of wreaths to choose from and garland to decorate the banisters and hallways with for Christmas. The Christmas tree selection was down to about ten trees and they were very sad looking. Being right before Christmas, the selection was limited.
In the Summer months, the greenhouses were full of flowers and decorative plants and the fields are ablaze with colors. It will be about four months before we see that again but Spring is not that far away.
The farm store was buzzing with people and it was hard to find a parking spot after the snow storm we had just had. Some of the drifts made parking tough but there was someone in the lot who made it easy to park.
The farm store at Abma Farm is full of fresh vegetables and fruits, a whole selection of bakery products including cookies, brownies, freshly baked pies and cider doughnuts. The prepared food section has all sorts of salads and sandwiches available and there is a selection of soups. There are also crafts available for sale.
The Abma Farm Store stocked with delicious foods
Though some of the special events on the farm have been cancelled because of COVID, they did have a socially distanced “Story with Santa” program and “You Pick” events for strawberries, potatoes, pumpkins and tomatoes during the different seasons. Events like pony rides and Easter themed events have been put on hold for the time.
What I really enjoy about visiting Abma Farm is just walking around the farm itself. I was able to walk through some of the greenhouses and see the trees and decorative items, look at the vast field and can’t wait to return in the Spring when we can see the fields of growing produce and greenhouses full of flowers and plants.
The History of Abma Farm:
First generation of the family, Barney Abma, was born on April 25th, 1901. He came to America for the first time in 1917 when he was 17 years old searching for a new beginning. After spending a few years out west, then a short stay in Pennsylvania, he went back to Holland to marry. Barney and his new wife, Anna, settled in Wyckoff at the present location of Abma’s Farm in the late 1920’s (Abma Farm History website).
The couple began working for the ‘Yeoman Farm’ and rented out part of the original farmhouse from owner, Daniel Yeoman. The farm was next passed on to Mr. and Mrs. George Fox (nee Yeoman). Barney Abma bought the farm from the couple in 1932 for $6,000. Part of the 50 acre farm was sold off and it is now the current 32 acre farm that it is today (Abma Farm History website).
The farm is now under the ownership of the forth and fifth generations of the Abma family under Barney and Anna’s son, James and his family.
I love this video on the family and about the farm.
There are also a few smaller farms in the County I was not able to visit before they closed for the season. Also most farm stands have closed for the Winter so there will be a lot to visit in the warmer months.
Still the holidays at the farms in Bergen County, NJ have a special place in our lives and have become part of the traditions of many families.
Have a Merry Christmas and Happy New Year and look forward to updates in the Spring!
Spring and Summer of 2021:
As the weather has gotten warmer, I have been revisiting the farms that were closed right after the holidays . As the warmer months have come upon us, April has ushered in warmer weather and the bounty of Spring has arrived. The greenhouses are starting to fill with plants and shrubs and the farm stands.
I made my first trip to Stokes Farm at 23 DeWolf Road in Old Tappan, NJ. The farm stand has just opened since it has closed up shop right after Christmas. The shelves of the farm were starting to fill with fresh produce from the warmer states and there were all sorts of colorful fruits and vegetables.
The farm stand also has a bakery that has pies, cookies and cider doughnuts. The problem is that because of COVID all the items were prepackaged in large packages and you could not buy individual pieces. The woman at the counter said things will go back to normal business once all of this passes.
The Stokes Farm Stand in Old Tappan, NJ
Still the refrigerator cases are lined with fresh eggs, Amish butter, honey and cheese from the Amish Country in Pennsylvania and the shelves are full of jellies, jams, salsas and pickles that are made for the farm. The farmstand is just opening and there will be more to come as we move into the warmer months.
I made my way out to the greenhouse in the back where plants are being grown for planting and for decorating the house. Most of the plants are still so small but as May and June arrive, these greenhouses will burst of all sorts of plants.
Though the part of the farm that you can visit is small, you can see that the farm is lined with greenhouses going back many acres and next to the stand is a farmhouse that was built in 1890. It is nice to just walk around and enjoy the fresh air at the farm.
The History of Stokes Farm:
In 1873, Isaiah Stokes headed out on a ship to America from his home in England. When he arrived, he purchased 40 acres of land in Old Tappan, NJ where he started a farm. He thought this would be a good location for selling produce, as Old Tappan is very close to New York City, as well as many established towns along the Hudson River.
His products included chickens, eggs, milk, hay, asparagus, beets and other assorted vegetables. As time went on, his son, Joseph Stokes took over the farming. The Stokes family continued sowing and growing into the early 1900’s. Joseph Stokes and his wife, Anna, worked very hard and soon developed a produce route through Piermont, Nyack and points further north along the river. They were one of the first farms to have a truck in the area when farms were still powered by men and horses.
Joseph Stokes had one child, Madeline, who married Ernie Binaghi in 1927. Madeline ran the farm and Ernie was a carpenter. The farm carried on through WWII. Madeline and Ernie had one child, Ronald, who after dropping out of NYU Music School in the early 1950’s , came home to help out with the chores. Ron married Jean and she moved into the farmhouse to become a farmer too.
In 1955, they opened a roadside farm stand, which was a four post open air shed. The stand did well, selling from the five acres of strawberries, five acres of tomatoes, in addition to peppers, eggplant and asparagus. As the years went on, Ron and Jean started selling produce at the Paterson Farmers Market. It was here that a farmer could sell his produce directly to the consumer or to wholesalers. The farm stand was rebuilt in 1966.
In the early 1970’s, the energy crunch started and the farm stand began to flounder. It was then that Bob Lewis came to visit Ron and Jean with a proposal. He asked them to participate in the first NYC Greenmarket at 59th and Second Avenue. So in 1976, Ron and his sixteen year old son, Ron Jr. ventured into the big city. Their lives changed that day. After the people bought everything on the truck, Ron Sr. was heard to say, “Is there a famine in this City?” Ron Jr., then sixteen started selling produce at the now famous Union Square market on 17th Street and it seemed that this type of market suited the farm quite well. Greenhouses were built in the 1980’s and the bedding plant business started to thrive.
High tech growing coupled with practical family values, helped the farm to grow steadily into the 1990’s. Ron Jr. and his wife, Jeanine, took over the day to day operations of the farm and the Greenmarket stands, while Ron Sr. and Jean continued to run the farm stand.
In 2000, Ron Jr. was named “Outstanding Young Farmer of the Year” for the State of New Jersey. This award is given to a farmer who has made his farm better over the years and also is active in his community. Ron went to Indiana to the national competition, where he placed fifth in the nation.
Ron Binaghi Jr. at Stokes Farm in Old Tappan, NJ
Today the farm is seventeen acres with 40,000 square feet of greenhouses. It is the goal of the farm to grow the best possible product to keep the customers healthy and happy and to keep the land as a farm for future generations.
(Stokes Farm website)
Another farm that I missed during the holiday season was Depiero’s Farm at 156 Summit Avenue in Montvale, NJ. I have been coming to Depiero’s Farm for years at the old farmstand where the current Wegmans Supermarket and mall now stands. Here used to be the large farm stand building that had everything from produce and baked goods to arts and crafts items and gardening equipment. That was torn down in the early 2000’s. I thought that they had closed for business until I rediscovered it again.
Depiero’s Farm Stand at 156 Summit Avenue
When I visited recently, I asked the woman who was working the counter about the history of the farm. She said that she had worked for the Depiero family for years and told me that this was the original farm stand until the family built the larger one down the road. When that was torn down to make way for the market strip mall, they moved the operations back to the original stand on the original farmland. I thought that was interesting.
The original farmstand building is currently being renovated and expanded. The tables around the store are ladened currently with fresh produce from the Hunts Market (until the summer when local produce will be offered), there is a small bakery area with fresh pies ($18.00-$20.00), fresh pickles and peanut butter from the Amish Country. The shelves are lined with honey and fresh jellies that are made for the farm.
Outside the farmstand, there is a large greenhouse with rows of tables lined with all sorts of flowering plants and small vegetable plants growing. The larger greenhouse is surrounded by smaller greenhouses growing more plants. It is a large operation.
What amazes me is how the farm has survived with all the suburban sprawl surrounding it. On land that was once the farm, all sorts of new condos are going up, the second farmstand is now a mall and office buildings surround the whole small patch of farm.
The History of DePiero’s Farm:
The DePiero Farm has been an owned and operated farm since 1924. The original farm was about 250 acres that stretched from Montvale, NY to New Paltz, NY. In 1987, the opened the original farm store that was popular for years. That facility closed in 2015 and has since been replaced with a new shopping complex anchored by a Wegmans.
The family has since reopened the original farmstand which is farmed on limited basis where they sell farm products, baked goods and Christmas items like wreaths and Christmas trees.
(NJ.com-Myles Mia 2015-“Longtime Montvale Farm closes its doors”)
My last farm that I did not have a chance to visit during the Christmas holidays but had opened on April 1st was Secor Farms at 85 Airmont Avenue in Mahwah, NJ. I would consider Secor Farms more like a giant nursery. Both on the outside and inside the greenhouses, you can walk around rows of flowers, decorative plants and seedlings for the vegetable gardens. The greenhouses are fun to walk in as you can see plantings at different stages of growth. It will be interesting to come back towards the summer to see how many of these plants progress to full form.
Secor Farms greenhouse is laden with flowers and plants
There is also a small shop to make your purchases. Here they sell gardening supplies, decorative objects for the home, hand creams and soaps, honey and candies and their homemade cider doughnuts that are unfortunately only packaged in bags of six ($5.95). Still they smell so good and the girl working the counter said that they are made fresh daily. I could see by the signs when the fresh produce starts to come in during the summer and fall that they sell this in the gift shop as well.
Outside the gift shop, the parking lot is laden with bags of mulch and soil for garden beds awaiting their Spring cleaning. The lot is well stocked as we are just starting the gardening season.
Secor Farms in Mahwah, NJ
All of these farms in Bergen County, NJ have their own attributes so try to visit them all when you are visiting the area.
The History of Secor Farms:
Begun by Darryl Secor’s great grandfather when he moved to the area from Paterson nearly 80 years ago, the farm originally consisted of 50 acres in Upper Saddle River. In 1973, the family expanded into Mahwah.
Secor Farms not only has been a famous landmark passed down through three generations: The Secors themselves have been extremely active in supporting the town (Mahwah-Ramsey Daily Voice 2017).
Fall at Secor Farms in Mahwah, NJ
Farms to Visit:
Old Schraalenburgh Farm Stand and Abram Demaree Homestead
177 Schraalenburgh Road
Closter, NJ 07624
Open: Farm Stand Cafe: Wednesday-Friday 11:00am-5:00pm/Saturday and Sunday 11:00am-7:00pm
The Creation of the shop “Bud N’ Mud” a Coffee/Flower Shop:
Every semester when I am teaching ‘Introduction to Business 101’ at Bergen Community College, I have my class create a major class project in which the whole class becomes part of an Executive team of a mythical company. This way the class benefits from getting to know one another and starting to form their connections with each other both professionally and as a student body. As a commuter campus, you don’t get to know each other too well.
In the past we created Bergecco-Parc Consulting Inc., my main company that I have used for the last three semesters, Orion Malls Inc., a Mall design firm and Buscomonzefi.com, my tech company. Each was an example of how a business team needs to interact with one another and create their part of the business. It was a real chore last semester when the College shut down because of the COVID pandemic and we had to do finish both projects virtually.
The Bergecco-Parc Consulting Inc. logo from last semester
This semester because the classes were all virtual and stayed virtual, I had to create an individual project that each student could do and had to be consistent with the rest of the class. Inspired by a real life store, Remi Flower & Coffee in the Turtle Bay section of Manhattan, at 906 Second Avenue, I created the a similar store, “Bud N’ Mud”. “Bud” coming from the part of the flower that blooms and “Mud” which is slang for coffee.
One of my student’s “Bud N’Mud” logos
From here as we covered Chapter by Chapter of the textbook “Understanding Business” by Nickels and McHugh covering such subjects as job creation, small business creation, customer service, hiring and job descriptions, store design and flow, ad creations and promotions and Mission Statements for a firm. I also got the students to think less as students and more as new entrepreneurs. I wanted this project to be a stepping stone in creating a new business which many of them put as one of their goals in class.
Another great “Bud N’ Mud” logo created my one of my students
First I assigned the project. I had just finished walking the Turtle Bay neighborhood for my blog project, “MywalkinManhattan.com” and passed Remi Flower & Coffee when I was walking around the neighborhood.
I thought what a clever idea it was to combine the two totally different products and thought that the students would come up with some interesting ideas if I let their creativity run wild. It was to be an interesting semester in watch the project unfold.
So chapter by chapter we built the store from ground up. First I had each student create a logo for their store, then we moved on to the menu of the items that they each wanted to carry in their store, then we moved to store design and layout, where they had to show me how the flowers were going to combine with the food and beverages.
Their menu’s got very creative with various beverage and pastry options
We moved next on creating a Mission Statement for their store. I asked them what their business was all about and who did they want to be in the community. I had them then create a job description to hire employees as their business grew and the last thing I had them do was design an ad for a Bundling idea to promote sales in their store (Bundling is a business concept when you promote various items with one price like a two for one or a combination meal).
The store designs got very creative
The ideas flowed out of these students as if they were currently running the business and I saw many different approaches on how to run a business. When I wrapped the project up at the end of the semester, I heard from all the students on what they learned from the project and how they felt about the business they created.
What I enjoyed was that many of them thought they were really running the business as we were creating it and how much they took each part of the project personally especially when I questioned them on how they would do what they were doing and how it would make a profit. Some of them didn’t realize that you can do just what you want to do precariously. You had to have reasons and think it through. I saw a lot of students grow in this class without ever meeting them.
Some of the students even created flower menus
This was the interesting part, I felt like I was teaching blind. I had no idea who these students were or what they looked like because when I offered the optional lecture twice a week so few students (especially many who needed it) did not take advantage of it. When they did, I never got to see what they looked like because they hid behind the computer. It did add an air of mystery to it but still I like to have that one on one with my students. This is something that COVID has robbed from most in the teaching profession.
One of my favorite “Bud N’ Mud” logos
Still the project was a complete success for the class in general and I saw quite a few students really put their all into their work. They really did run their own business for three months. This is what makes being a CEO & an Consultant fun as a Professor. You get to live out your own dreams while watching others do the same. I credit my Fall Semester students with their creative and ingenuity of the above work.
I had the most interesting semester for Spring Term at the college where I work. Everything started off fine. We had classes in the the afternoon, good discussions on Marketing and had a very successful Team Project marketing the Lyndhurst Snack Shop, the new Bulldog Cafe, for business (See Day One Hundred and Fifty-Nine in MywalkinManhattan.com):
I had just handed out the next Team Project, “From Revolution to Renewal: Exploring the Historic Bergen County”, a major tourism project I wanted to the students to work on for the remainder of the semester the week before the break. I had the students to break up into groups and get to know one another and get their game plans in order before the Midterm. We had only one class to introduce the project and they set their group chats up and introduced themselves. The next week I gave the Midterm and then left for the Spring Break.
This project had been inspired by a couple of things. One was the fact that many of these students did not know their own County. They knew nothing of its history let alone had ever really explored it. It amazed me how many of them did not know the history of the towns they lived in and if there was a well-known cultural site in the town they lived in they never visited it. A few students said to me when I asked had they visited this or that in their town the answer always seemed to be “well I passed it but never really noticed it.”
Another thing that inspired the project was the Northwest Bergen Historical Coalition. Every year this historical group runs a “History Day” for the historical sites of northwest Bergen County. When I asked a friend who worked for the County why they did not have a weekend with all the sights in Bergen County, she said that it would be too difficult to put together. That was what I needed to hear to put this project together. To prove that it could be done.
It wasn’t just that. Many of the these sites were never visited and some were only open once or twice a year to visitors because their volunteers were getting too old. Many people were not taking these sites seriously in the role they played in not just the formation of the County but the United States. When you really read the history of the people who lived there or what the site meant, it was interesting to see what role it played in the history of Bergen County.
As I said in my previous blog on my Introduction to Business class creating the Ambassador Program, it was a harder go with my Essentials in Marketing class. They were a younger group who did not know much about the history of Bergen County let alone their own towns. I had poised the question many times in class about where they had visited in the County and mentioned many historical sites in towns which they lived in. Only a few had ever visited them or if they had had been way back in elementary school when it was considered part of a school field trip.
This is when I created “From Revolution to Renewal: A Historical Weekend in Bergen County, NJ”. This would be a two day weekend with an opening private cocktail party of the Arts Community and VIP’s followed by a two day tour of all of Bergen County’s historical sites with side trips to our wonderful historical restaurants and a scavenger hunt to wrap it all up.
I had started to arrange a series of field trips that we were going to take over the last week of school and the first week of Spring Break. I had planned a trip to Downtown Hackensack, NJ to see the Courthouse, visit two Dutch Reformed Churches and the cemeteries and then visit White Mana, a very well-known hamburger place that has been around since the 1940’s.
The Bergen County Courthouse, The Green and the Dutch Reformed Church in Downtown Hackensack, NJ
Another field trip that I started to look into was the Aviation Hall of Fame in Teterboro, NJ and then a tasting at Spindler’s Bakery and Lovey’s Pizzeria in Hasbrouck Heights, NJ and then on to Mills Bakery in Wood Ridge, NJ.
I was doing this while running in and out of New York City for the Restaurant Show and a Michigan State University Alumni Night for the Big Ten Championship game against Ohio State University. I was just getting everything organized and then planning a quick trip to visit my mother when all hell broke loose and the government started to shut everything down. From a Wednesday Membership Night at the Met Breuer to a Thursday morning shut down of New York City and all air travel to Europe, the world changed.
Our Spring Break was extended a week to see what the State of New Jersey was going to do with the educational system and with that at the end of the week we were informed that we would not be returning to school. Not only did that mean no field trips it meant no more live class and I would not be seeing my students again. I was not sure how like my other class we were going to pull this project off.
None of my students had visited practically any of these sites or been to any of the restaurants on the project. Almost everything was closed. You could see some of the sites like the churches and memorials from the street but everything inside was closed. Everything would have to be done online.
The one thing I did have was belief in the class that they could do the work. I had been so impressed by their work on the Snack Shop project that I knew they could do the work. It was the intense research that would have to be done online. A crisis is when you see the best in people. I did.
While my other class had a better head start of the Student Ambassador Project, my Historic Bergen County Team had a lot of ingenuity. The one thing they didn’t know was the history of Bergen County, NJ. I could have asked them to visit some of the sites around the County which would not have been hard as the Reformed Dutch churches could be seen from the sidewalks as well as the cemeteries that surrounded them.
Places like the Camp Merrill Memorial and the Baylor Massacre site were open to the public in obscure areas and not in big parks that would have been closed during the pandemic so it would have been no problem visiting them. I did not want to put anyone at risk of anything at this time so I nixed them leaving their homes. I just did not want to be responsible for anyone getting sick.
Once we realized that we were not returning, I started to contact the President and Senior Vice-President of Operations who I chose for the project and started to get underway. Just like my other class, the students all had their own situations. Some students got sick, some just did not communicate with me, some had changes in their family situations and some had communications problems with me. On top of all of this, the Teams of Student Consultants regrouped and really worked their butts off to make it work.
The Talent Team who was responsible for for setting up the salaries and benefits for the three month Division formation had already started doing their work. They had found the location for the office before the break and had a lot of ideas they were contemplating during the break. Since the two Teams of students from Paramus and Lyndhurst would not be meeting up as I had originally planned, I had the Lyndhurst Team develop their own unique plan for their Division of the company.
The Talent Division set up their office design, created a Wrap Up party for the Division, created a set of ‘perks’ for the Division staff and developed a very fair package of benefits for the staff (see their website below).
The Marketing Division I created for the Team Project had the bulk of the work. I broke the Division down into three sections:
The Historical Museums/Parks/Homes & Zoo Division was responsible doing the research on every historic tourist site in the County. This included the historical homes, churches, parks, cemeteries, monuments and the zoo. They had to do the research on each and then for the website put together a small bio on them so that tourists could find them when using the website on their smartphones. This also included a Scavenger Hunt in the buildings that they had never been inside of before.
They also had to set up a cocktail party opening event at The Gallery Bergen, our on campus art gallery at Bergen Community College. The cocktail party was being created for Museum Curators, Historians, members of the Arts Community, Artists and VIP’s from the County.
The second Division was the Historical Restaurant Division whose job it was to find restaurants all over the County that predated 1980. We were looking showcase well-known restaurants with years of longevity in the County that were well-known not just in the community but around the country with foodies. Places like White Mana in Hackensack, NJ and Hirim’s Hot Dogs in Fort Lee, NJ.
The Third Division of the Marketing Team was the History Division whose job it was to research Bergen County’s History from the Lennape Settlements with the Dutch to the Revolutionary War to World War II. Bergen County played such a huge role in all the wars from setting up and training troops to munitions being developed here to battle grounds between the wars.
They were also responsible for researching a list of the ‘first family’s’ of Bergen County. People like the Zabriskie’s, the Demerest’s, the Terhune’s and the Haring’s played a big part not just in the development of Bergen County but in the formation of the United States especially during the Revolutionary War.
The Marketing Division itself was responsible for for creating the Bergecco-Parc Consulting Inc. websites for the client that were eventually merged into one. The Marketing Team would be gathering information from the three Teams that made up the Division and create the site for tourists and residents who were going to attend the three day History Event.
They were also responsible for filming two commercials. One commercial would be on the role of Bergen County in the United States foundation from the Revolutionary War to World War II.
The Team’s commercial on the ‘History of Bergen County’ for “From Revolution to Renewal-A Historical Weekend in Bergen County, NJ”
The second would be inviting people to come to visit Bergen County and all it has to offer:
The Team’s commercial on “Welcoming people to Bergen County, NJ” in many languages for “From Revolution to Renewal-A Historical Weekend in Bergen County, NJ”
This was a very extensive project and I could not wait to come back to school after the break and start the project. When I took my students ‘out into the field’ (ie field trips) to the location, these projects made more sense to the class. The field trips to Paterson, NJ and to the Snack Shop on the Bergen Community College Lyndhurst, NJ campus resulted in extremely creative work and the students being able to see first hand what it was they were marketing. This would be put to the test when we did not return to the college.
I have to say of all my classes, I have never seen a collective of students regroup and get the job done. The Talent Team was very diligent and got their work done on a timely basis. My senior executives for that division lead their Team and created a game plan to get their job accomplished.
It was much harder in our Historical Division in that there was a lot of research to do with each site, restaurant and family that had to be carefully explored and researched in detail. It was not so easy with no access to certain books as all libraries were shut down and not everything was on an Ebook.
Almost all the restaurants on the list were not open at the time of the project (a lot of them have since opened for take out only) and since this was a younger group of students, they did not know a lot of the restaurants that had been opened for years. Here I was able to assist as a CEO and be able to add to the project. With the help of my aunt, who had lived in Bergen County since the 1950’s, we were able to create a list of about thirty five restaurants, candy and ice cream stores and bakeries all over Bergen County that tourists and residents alike would enjoy when they were touring on the Historical Weekend.
Since all the cemeteries and churches were off limits for the duration of the project (they have now started to open), everything had to be done online by the help of Google. All the wonderful historic cemeteries that we were going to tour in Ridgewood, Hackensack, Dumont and Bergenfield were closed to us and I would not be able to show the significance of the families and how they intertwined with marriage.
The Dutch Reformed Church and cemetery on the Green in Hackensack, NJ
It was a rough first two weeks as communication was limited to just campus email but as things like Zoom and WebEx video conferencing started to be introduced then we were raring to go. My students were already group chatting and video conferencing with each other before my training was over and then it was ‘Zooming’ in meetings for the rest of the semester.
Some of my students needed to learn how to time prioritize and some of them needed to take their work much more seriously but when I read their final papers on the project, I realized that was not always so easy.
Some students were taking care of loved ones who were sick or had been sick themselves, some had multiple classes and not much access to computers and had professor’s like myself emailing them all the time so they got over-whelmed. It was a real challenge but I knew this Team of Student Consultants was up for the sense of self-accomplishment.
For the next three weeks before the Monday, April 27th presentation, I have never emailed so many people so many times answering questions, trying to find information and trying to guide people to doing their best work.
One of the attributes I let the students use was my blog site, VisitingaMuseum.com:
This way it would save them time in their research. I had found when I was putting the site together that many of these smaller historical sites in Bergen County did not even have their own websites. We also discovered as a Team that there was no site in the County or in the State that showed off all of Bergen County attributes.
To add to the historical sites and the historical restaurants, I had all the students in both classes do research on every town in Bergen County to add to the website. This way it would tie everything you needed to know about the County with the families, where they lived, who they were, how they played a role in the development of the County, the towns that they lived in and by the way when you are visiting all the great long service restaurants to dine at for the weekend.
All of this was a major challenge as the Team had never put a website together and the one that the mythical client, the New Jersey Historical Guild of Bergen County, had wanted had an interactive map. This all had to be created from scratch.
I am not sure what went on behind the scenes as I was not privy to the Group Chat but I could tell there was a lot of conversation back and forth on everything. I was lucky that I created an Executive Team who saw this as a challenge themselves. Nothing like this had ever been attempted by the County or the State of New Jersey Tourism that I knew of in past history.
On Monday, April 27th at 11:00am, the students presented me their Power Point Presentation and their commercials. If ever there was a Professor that was prouder of his students, it was me. The Team took all the proposed ideas that I came up with plus adding the history of every town in Bergen County (all 70 of them) and came up with a very creative website not just for the Historical Sites, History of the Country and Historic Restaurants but the Talent Division created their own website as well.
The Power Point presentation was attended not just by myself but with other members of the Historical Community of Bergen County and that made the presentation really special that the students would get that feedback.
I have to say that I was totally blown away by not just the Power Point Presentation but by the commercials and the websites that they created. The one thing I knew is that the global pandemic did not stop this Team of students from accomplishing the task.
Both of my classes exceeded and impressed me with all of their ideas. Hats off to all the students involved in both projects. You should be proud of yourselves!
Here is the Bergecco-Parc Consulting Inc. Historical Website of Bergen County, NJ:
(This project is dedicated with much love to my father, Warren George Watrel, who still inspires me!)
Hello and Welcome to ‘MywalkinManhattan.com’, an extensive project to walk the entire island of Manhattan. My name is Justin Watrel and I will be your guide in exploring the island of Manhattan, searching every nook and cranny of the island for the unusual, the usual and the in between.
‘Walking the Island of Manhattan’ may not be terribly original as there are about four other people doing the project at the same time, but this project is different in the way I see the island. Not rushing through to prove I have walked it but to see what these neighborhoods are all about and what is there to discover and enjoy.
For all you ‘Manhattanites’ who think you know your island, I will show you things that you have never seen and places you have never gone, restaurants you have never tried and historical sites and museums you never knew existed. Maybe just a few blocks from where you live. As the son of two “Brooklynites’, I have traveled around the city a lot since 1969, my first time in the City when my parents took me to Chinatown to Hunan Gardens, a Chinese restaurant on Mott Street. I ended up there for eight birthdays until it closed in the early 2000’s.
Lunar New Year Parade in Chinatown
“My Walk in Manhattan” is a project to walk the entire island of Manhattan in New York City from top to bottom from the beginning of the Summer of 2015 until I finish the walk. Manhattan is 13.4 miles long and 2.3 miles wide and covers a total area 23.7 square miles. Along the way of walking the streets of Manhattan, I will be walking into parks, museums, restaurants and looking at the architecture of the neighborhoods and the buildings in them.
My soon to be path around the Island of Manhattan
I have found that people miss a lot when they walk with their cellphones and only look down at it. When you look up, you see the true beauty of the City. You see the stone work of old brownstones, you see small boutiques off the beaten track and can indulge in those hole in the wall restaurants that are usually found by foreign tourists. Nothing is more interesting then seeing a stone face on a building staring back at you, a tiny pocket park that residents created out of a garbage dump and that small entrepreneur trying to create a vision.
The Cable Building at 631 Broadway
This project was inspired by many things. My major inspiration for this project follows the recent passing of my father, Warren George Watrel. My dad and I loved to walk around the city and spend the day at various museums, walking around Central Park and the Conservatory, taking the subway to try new restaurants in Chinatown or Little Italy or any new place I had read about in the Village Voice (my Bible when looking for things to do on weekends).
Columbus Circle on the West Side
My father was a ‘Brooklynite’ from Williamsburg (long before it was ‘Hipster Central’, he would have been amused) and loved the city, so this voyage is dedicated to him. Having watched the movie “The Way” with Martin Sheen, we look for inspiration in our travels and try to find the answers to why something happens the way it does. Walking to explore does that.
I was my father’s caregiver after his illness hit him and I continued my trips into Manhattan as my father got better. It was the inspiration to this site’s sister site, ‘BergenCountyCaregiver.com’. After he passed in 2014, I wanted to spend Father’s Day doing something different yet do something that we would have done together. Thus started the first walk in Marble Hill.
My first Day in Marble Hill, Manhattan
Another inspiration was a recent article in New York Magazine entitled “Which New York is Yours? A Fierce Preservationist and a Pro-Development Blogger Debate” in which the author Justin Davidson asks about the disappearance of New York’s Character. “What does that character actually consist of? If we did make an all-out effort to preserve it, how would we know what to protect?” How much is the city changing? I have worked off and on in New York City since 1988 and the answer is in some parts of Manhattan it is night and day. Could you imagine walking in Bryant or Tompkins Square Parks in 1990?
I did and they were very different places back then. With the changing Zoning Laws and gentrification of many neighborhoods, its not the city of 1970’s movies. What I am looking for are those unique little pocket parks that we pass, those statues of people we have no clue who they are and those historic plaques of places gone by and people we don’t know.
Astor Row Houses in Harlem
Another are the books, ‘Vanishing New York: How a Great City Lost its Soul’ by Jeremiah Moss and ‘The Death and Life of the Great American City’ by Jane Jacobs. How do cities keep progressing and changing? How does change effect a city and what direction are we going in? Does the Island of Manhattan have to be all luxury or can it be mixed to help keep the creativity alive and keep innovation going? Do we want the big bad 70’s again or the luxury brand of the 2010’s and 20’s? How is it impacting and changing the city? How much has Manhattan and the rest of the boroughs changed with the rezoning of the city under the Bloomberg Administration. This can also be looked at in the documentaries “Gut Renovation” and “My Brooklyn”.
The last inspiration was my doctor. He said I have to lose ten pounds. I am hardly over-weight but like many people he feels that I will be healthier if I lose the weight and keep it off. I want to see how a walk like this tones the body.
Bowling Green Park in Lower Manhattan
I know many people before have walked the entire length of Manhattan while others have or are attempting to walk the every block in the city, mine has a more personal reason. To really see the city I love from the ground up and explore parts of the island that I have never ventured to and see what I find there. Along the way, I want to see how the city changes while I am taking the walk. This is not the “Christopher Columbus” attitude most people are taking when exploring the neighborhoods but more honoring those residents who are trying to make the City better.
My project also includes stops at various points of interest and to get a better feel for all the neighborhoods, I am walking both sides of the street to get a better look at the buildings in each neighborhood and what defines the character of a neighborhood. I get the impression from some of the readers of Mr. Davidson’s article and from comments on the Internet that Manhattan is some “playground of the wealthy that is being gentrified to the hilt and soon no one will be able to afford any part of Manhattan”. Like in any place, there are people struggling everyday to survive in New York and like every city in the country, people are moving back in droves and want a quality of life for them and their families.
Delacorte Clock in Central Park
In the Age of COVID, it has been interesting starting the project again. I had been on hold from March 13th, 2020 through June 10th, 2020 when the City was closed for anyone other than First Responder and people who had to work there. I was so happy when I could return and continue walking Manhattan. My walk down Broadway for the forth time was a surprise with all the businesses closed on the Upper West Side and I met the challenge of “The Great Saunter Walk” , the 32 mile walk around the perimeter of the island in 14 hours. There is now more to see and explore and write.
The COVID world though has me facing closed businesses that I have covered over the years. Restaurants and stores that I have mentioned in this blog since 2015 have since closed permanently or closed for the time being, I am not too sure. We also have a walking world of masks that keep us safe. The times in Manhattan are changing from the way we eat in restaurants to the way we shop and visit museums.
SoHo boarded up after the June Riots 2020
Fifth Avenue boarded up after the June Riots 2020
Things are constantly changing in Manhattan since the riots in June and COVID keeps raging in the City with people not wanting to wear masks. I hope that things will get back to normal soon. I still see people out and about doing their thing and enjoying the warm weather so I am optimistic about life. Still though, Manhattan keeps changing with the Theater District boarded up and Chinatown looking like a ghost town. We will see how New York City recovers from COVID like the rest of the country.
I have now expanded this site to three other blogs, ‘VisitingaMuseum’ (VisitingaMuseum.com), which features all the historical sites, community gardens and small museums and galleries I find in not just Manhattan but throughout the rest of the NYC and beyond in the suburbs.
‘DiningonaShoeStringinNYC’ (DiningonaShoeStringinNYC@Wordpress.com), where I feature wonderful little restaurants, bodegas and bakeries that I find along the way. The one requirement is that the meal is around $10.00 and under (for us budget minded people).
“LittleShoponMainStreet” (LittleShoponMainStreet@Wordpress.com) where I find unique and creative stores in Manhattan and locally whose merchandising, displays, merchandise and service stand out in an age of Amazon. This harks back to a time when shopping was enjoyable and not a chore.
I have also added two new sections to the blog, “My life as a Fireman”, which I have moved from an old site that I had created for my old engine company to describe my experiences on the Hasbrouck Heights Fire Department over the last 16 years. Also, this is what takes up my time when I am not exploring New York City.
Justin Watrel, Fireman
Another is “A Local Journey” are tours of downtown’s and communities outside the New York City area to travel to when you need to escape the City’s clutches. I have specific guidelines in finding stores, restaurants and museums/cultural sites in the area. This has lead me to really explore my own town of Hasbrouck Heights, NJ and exploring out of town destinations like Red Hook, NY and Beach Haven/Long Beach Island, NJ. You would be amazed on what these small towns offer.
Downtown Red Hook, NY in the Summer months
With COVID still rearing its head when I am in New York City, I do everything to stay safe from being fully vaccinated (I have take both shots and no I have not turned into a ‘Pod Person’) to wearing a mask and keeping hand sanitizer on me. I abide by all NYC Parks rules and try to stay away from people when in museums and restaurants.
Even with all its problems, New York City is still the most exciting City on earth and follow the blog, neighborhood by neighborhood and join me in discovering what makes Manhattan one of the greatest places on Earth!
So to readers who will be following me on the journey walking through Manhattan and beyond, I hope you enjoy trip walking by my side!
Me in Red Hook, Brooklyn discovering my new love in “Street Art”
This project is dedicated to my father, Warren George Watrel, with lots of love and many wonderful adventures and memories to keep me company as I take “My Walk in Manhattan”.
My dad, Warren and I at a Grandparent’s Day Brunch in 2013
‘Break My Stride’ still plays in my mind when I do this walk.
This walking song plays in my mind when I start ‘Walking’. Thank you Mary Mary!