The weather has finally started to break and it is getting warmer out. It has made it better to do my walks in the City. It figured though I would start my walk on the Avenues of Koreatown/Midtown South/NoNaNe on the coldest day of the week. Even though it was a sunny day the wind whipped through the neighborhood. It was Mother Nature letting me know that it was still winter.
The City was quiet on the afternoon that I came in to finish walking the Avenues of Koreatown/Midtown South/NoNaNe. Even Macy’s seemed quiet when I walked through the store to get from Seventh Avenue to Broadway. I needed to warm up before my walk and I wanted to see if the store was going to prepare for the Annual Flower Show during COVID. I am sure that they will cancel it.
I started my day walking Fifth Avenue from East 34th to East 30th Streets. This is where the most elegant of the Beaux Arts buildings are located. In the midst of all this rebuilding in Midtown, it is Fifth Avenue that has kept its historic architecture. Some of the most beautiful buildings in the neighborhood are located on Fifth Avenue.
Walking down from East 34th Street, I looked up and saw the first of several beautiful buildings at 344 Fifth Avenue. This elegant office building was finished in 1907 and was designed by architects Maynicke & Franke in the Beaux Arts style with large display windows on the bottom and details along the middle and edges of the building (Metro Manhattan).
344 Fifth Avenue
Next to this building is another interesting building that stands out amongst its taller neighbors at 335-399 Fifth Avenue and East 33rd Street is the former A.T. Demarest & Company building. I could tell by its design that it had more of a purpose at one time than being home to a grouping of fast food restaurants.
335-339 Fifth Avenue-The A. T. Demarest Building
The building was designed by architects Renwick, Aspinwall & Russell in the Renaissance Revival style with a terra cotta exterior details and large bay windows of a building that showcased the firm’s business in carriages and the dawn of the automotive industry (Daytonian). Look up at the edges of the room for the interesting details of the building.
At the corner of Fifth Avenue and East 32nd Street is 320 Fifth Avenue, the former Reed & Barton Building. Known more now for the CVS at the bottom of the building in the retail space, the former headquarters and showroom of the famous jeweler was built in 1905 by architect Robert Maynicke in the Beaux Art style. You can see by the intricate detail of the top and edges of the building the festoons, wreaths and columns of the building. The company would remain here until 1921 when like the rest of the shopping district moved to upper Fifth Avenue where it remains today (Daytonian/StreetEasy/42 Floors Up).
320 Fifth Avenue-The Reed & Barton Building
As I continued my walk down Fifth Avenue, there were several other interesting buildings tucked in between the new construction taking place all over this part of the neighborhood. At 315 Fifth Avenue and East 32nd Street is another intriguing building not just for its beauty but for the shape of the design.
315 Fifth Avenue-The Rock Building
The building is known as “The Rock Building” and was built in 1907 for owner Mathias Rock, a local merchant and tailor who made a fortune in his trade and had this building built for his business. The architects for the building were Maynicke & Franke and the building was a hybrid of French Classical and Beaux Arts trim with cast iron show windows and heavy decoration are the room and around the top windows (Daytonian). The beauty of this building is that it is tall and narrow and the way it fits into its space on Fifth Avenue.
Located in the bottom level of 315 Fifth Avenue is the museum/cafe Ginseng Museum Cafe by CheongKwanJang. This unique little museum/retail store has the most beautifully wrapped merchandise and tells the history, production and trade of Ginseng Tea.
Ginseng Museum Cafe by CheongKwanJang at 315 Fifth Avenue
The inside of this unique store/museum concept
I noticed the beauty of 303 Fifth Avenue on the corner of Fifth Avenue and East 31st Street. This interesting building was designed by architect Buchman & Fox in the Beaux Arts style and was built in 1909. Known as the ‘Jewelry Building’, it has been home to many prominent retailers in the past such as FAO Schwarz and now serves as office and retail space (MetroManhattan).
303 Fifth Avenue-The Jewelry Building
303 Fifth Avenue Office Space for Lease
On the border of Koreatown/Midtown South with NoMad/Rose Hill is the The Wilbraham Building at 284 Fifth Avenue. Its old charm beauty really stands out. Most of the buildings on 30th Street were non-descriptive. The Wilbraham Building, a beautiful Victorian building built between 1888-90 that was commissioned by jeweler William Moir. The building was designed by architect D. & J. Jardine in the Romanesque Revival style. The building has been home to Shalom Brothers Rugs for many years (StreetEasy.com).
284 Fifth Avenue at East 30th Street-The Wilbraham
As I made my way back up Fifth Avenue and studying the history of the area, I never realized how this part of Fifth Avenue once mirrored the same shopping district twenty five blocks up the avenue. Since the 1990’s, most of these companies have since gone out of business but remembered by us who used to shop there in the 1970’s and 80’s.
Reaching the border of Koreatown/Midtown East/Murray Hill is the former B. Altman Department Store that closed in 1989 and in the other corner is the Empire State Building, once the tallest building in the world.
The B. Altman Building at 361 Fifth Avenue was built by Benjamin Altman for the new location for his ‘carriage trade’ store. The store was designed by architects Trowbridge & Livingston in the “Italian Renaissance Style” in 1906. The palatial store was home to couture clothing, fine furniture and expensive art work.
The former B. Altman Department Store at 361 Fifth Avenue
Still the most amazing building in the neighborhood is the Empire State Building on the corner of Fifth Avenue between West 33rd and 34th Streets. It’s the most impressive and well known building in the neighborhood is the former tallest building in the world at 102 floors, the Empire State Building at 2-20 West 34th Street.
The Empire State Building is probably the most famous building in New York City outside of maybe Rockefeller Center and one of the most prominent. The building sits on the side of the former Astor Mansion and the first Waldorf-Astoria Hotel before the current one was built in the 1930’s on Park Avenue. The building was designed by Shreve, Lamb & Harmon in 1930 (Wiki).
The Empire State Building was inspired during the “Race to the Sky” movement in New York City during the 1920’s prosperity with builders vying for the “World’s Tallest Building” title. This was going on in cities all over the US at a time of great innovation in building. The building was conceived in 1929 long before the Stock Market Crash of 1929 as 40 Wall Street and the Chrysler Building were being constructed (Wiki).
The Empire State Building at 20 West 34th Street at sunset
As the shopping district left Sixth Avenue below 23rd Street, the former “Ladies Shopping Mile” (read my Victorian Christmas Blog on the shopping district) gave way to stores opening between 34th Street to 42nd Street and eventually to the Fifth Avenue locations between 50th and 60th Streets where what is left of the great stores stand today.
My blog on the Ladies Shopping Mile and a “Victorian Christmas”:
Across the street from the old B. Altman’s building is another impressive building also under scaffolding 10 East 34th Street, The Ditson Building. The impressive building with it intricate details was built in 1906 and designed by architects Townsend, Steinle & Haskell in the Beaux-Arts style for Charles H. Ditson. Mr. Ditson ran the New York division of his family’s company, Charles H. Ditson & Company, a publisher and musical concern (Daytonian).
10 East 34th Street-The Ditson Building
Madison Avenue below East 34th Street changes from its more ’boutique’ image from above East 42nd Street. Like the rest of the neighborhood, this area is ‘in transition’ during the pandemic. I have never seen so much renovation and building going on in one neighborhood. Still you have your ‘architectural gems’ tucked here and there in the neighborhood.
On of the most beautiful and innovative at the time it was built is 181 Madison Avenue on the corner of Madison Avenue and East 34th Street, the Madison Belmont Building.
181 Madison Avenue-The Madison Belmont Building
I walked past the grill work of this interesting office building. The Madison Belmont Building at 181 Madison Avenue was built in 1924 and designed by architects Warren & Wetmore in the Renaissance style with Art Deco details for the Cheney Brothers Silk Company (Wiki/NewYorkArchitecture).
“The Madison Belmont Building” at 181 Madison Avenue
Look up at the interesting grill work and details of the building
Further down Madison Avenue hidden under all the scaffolding is the American Academy of Dramatic Arts Building, the former “Colony Club” at Madison Avenue at 120 Madison Avenue. This very ‘Colonial’ building was built in 1907 and designed by architect Stanford White of McKim, Mead & White.
The club had been founded in 1903 by Florence Jaffray Harriman creating a club that would rival private Men’s clubs at that time (Wiki/Daytonian). In 1917 the club relocated to its new home on Park Avenue and in 1963 was bought for the home of The American Academy of Dramatic Arts. It is currently going under an extensive renovation (Wiki/Daytonian).
120 Madison Avenue-The American Academy of Dramatic Arts Building/The Colony Club
Up and down the rest of this part of Madison Avenue is filled with a hodgepodge of new and old architecture as this part of the neighborhood is transforming to newer buildings.
I made my way around to Park Avenue and here like Madison Avenue is made up of many newer buildings and a lot of recent building has been going on. One building did stand out which itself is going through a renovation is 4 Park Avenue. This stately building was once the Vanderbilt Hotel.
4 Park Avenue-The former Vanderbilt Hotel
The hotel was built in 1912 by Albert Gwynne Vanderbilt and designed by architects Warren & Westmore who had designed Grand Central Terminal for the Vanderbilt family. Mr. Vanderbilt had wanted a luxury hotel built near the terminal and it is located six blocks away. The hotel was designed in the British Adams style with clean lines and a brick face. It remained a hotel until after the 1964 World’s Fair and then was sold and converted into a office building (Daytonian).
Most of the neighborhood was relatively newer buildings either soaring corporate headquarter types or apartment buildings in an ever growing residential neighborhood. It was in front of 475 Park Avenue that I saw a piece of art that just stood out. The piece was “Triad” by artist Irving Marantz. The statue was inspired by Picasso’s “The Three Musicians” (ArtNet).
“Triad” by artist Irving Marantz
Mr. Marantz studied at the Art Student League and graduated from the Newark School of Fine and Industrial Art. He served at the Director of the Princetown Art Association and Museum and taught at the Brooklyn Museum Art School (ArtNet/American Art).
The afternoon grew cooler and I finished my walk of the Avenues of Koreatown/Midtown South with lunch with a little hole in the wall dumpling restaurant in the Garment District. Stick to my Pot Potstickers is at 224 West 35th Street. The food is so good here and made nicer by the fact that you can eat inside. I would never thought that eating inside would be such a big deal but in the era of COVID it has become so.
I love the restaurant’s logo
The dumplings here are so good! They are freshly made on premises and are loaded with freshly ground pork, chives and spices and are pan-fried perfectly ($3.99). Crisp on the outside and tender on the inside. Dipped in their spicy soy sauce were perfect on a cool afternoon. Their scallion pancakes were delicious as well ($2.99). Just eating at the bar and relaxing after a long walk meant so much. I forgot how much fun it was to eat INSIDE a restaurant again.
The dumplings here are excellent
Exploring the neighborhood was interesting and good exercise. Its a nice way to spend the afternoon.
My time walking around the neighborhood of Koreatown/Midtown South/NoNaNe:
Walking the Borders of the Koreatown/Midtown South/NoNaNe:
Walking the Streets of Koreatown/Midtown South/NoNaNe:
Places to Eat:
Stick to my Pot Potstickers
224 East 35th Street
New York, NY 10001
Open: Sunday Closed/ Monday-Friday 11:00am-8:00pm/Saturday 11:00am-7:00pm
My review on TripAdvisor:
My review on DiningonaShoeStringinNYC@Wordpress.com:
Places to Visit:
Ginseng Museum Cafe by CheongKwanJang
315 Fifth Avenue
New York, NY 10016
Open Sunday 12:00pm-6:00pm/Monday-Saturday 11:00am-7:00pm
My review on TripAdvisor: