Rotten Inc. 730 Arizona Avenue Santa Monica, CA 90405
https://eatrotten.com/?srsltid=AfmBOorEoWaFDhaaGbtmGF7x8jECEG9cMRguXeSyfKXd4w9ho2viLELb
https://www.instagram.com/eatrotten/
The Company logo
Two of my favorite items from the Fancy Food Show was the Gummy Cruncheez and the Gummy Worms
I had tried many candies and chocolates at the Fancy Food Show and the jelly candies from Rotten Inc. were some of the best I tasted. I loved their packaging and their wild display. The guys running the booth were really cool and I loved their approach to marketing their product.
The candy surprisingly uses less sugar than most candies and that was a real selling point to me (even though I love sugar) because I look at what parents go through in finding products that are better for their kids to eat. To me it was a combination of the taste, packaging and marketing of the product that think will make this brand a big success. I can see it being marketed in toy stores and museums very easily with it colorful monster as its mascot.
My blog on walking the 2025 NYC Fancy Food Show:
History of the company:
(from the company website)
Greetings! It is I, Dr. Rotten. My clones and I have made a magnificent new discovery – there is a freak inside each and every one us, just waiting to be unleashed! Our researchs hows that with my Rotten treats – packed with good for you ingredients – you can release your freak in a flash. With your assistance we can unleash an army of freaks to build a freer, more fabulous, more freaky world! No go, my little grubby, and Feed Your Freak!
Developed in our laboratory by the infamous Dr. Rotten, our candy is made with 60% less sugar so they won’t turn your guts into goo. Did we mention these little grubs are freakishly delicious? Go on, give ‘em a slurp! We promise you’ll have one smell of a time!
The Gummy Cruncheez were my personal favorite of the samples the representatives at the show gave me
Rotten uses innovative new ingredients like monk fruit, allulose, and prebiotics to reduce the sugar. Allulose is a naturally occurring sweetener found in foods like raisins and figs that tastes sweet but doesn’t act like sugar in your body, which means no more crazy blood sugar spikes! We proudly don’t use any artificial sweeteners or sugar alcohols in our products – those things are nasty.
Freaks only eat the best which is why we packed Rotten with premium, better for you ingredients. Rotten doesn’t use any artificial ingredients: no dyes, no artificial sweeteners, and no high fructose corn syrup!
The Gummy worms were really good too.
mywalkinmanhattan 
My favorite candy from the NYC Fancy Food Show in 2025.
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