
The Fancypants display at the New York Fancy Food Show in 2025,
Fancypants Cookies 160 Main Street #2 Walpole, MA 02081 (508) 660-1140
https://fancypantsbakery.com/collections/cookies
https://www.instagram.com/fancypantsbaker/?hl=en

The company logo
I went to the Fancy Food Show in New York City in 2025 and one of the standout products I sampled was from Fancypants Cookies out of Massachutes. These delightful, crunchy cookies were pleasure in every bite. They crackle and crunch and have the sweetest taste.
The representatives at the show could not have been nicer to me and let me take a few bags home to sample on my own when the show was over. I really enjoyed the Chocolate Chip Cookies but the standout from the show that I enjoyed most were the Birthday Cake cookies with the tiny sprinkles that really caught my attention.
These tiny flavorful cookies are the perfect addition to any lucky child’s lunch box including the ‘big kids’ who work in offices. I also like the engaging packaging that the company has created. It is whimsical and child friendly. This one of my favorite products at the 2025 Fancy Food Show.
My blog on the 2025 Fancy Food Show in New York City:
https://mywalkinmanhattan.com/tag/exploring-the-nyc-fancy-food-show/
History of the Company:
(from the company website)
We’re not shy about telling you. We are proud to make our cookies with the real, recognizable ingredients our founder, Maura, used in her own kitchen. That means bonafide butter and eggs, with zero junky or artificial ingredients to ruffle your feathers. And we do it in a way that’s deliciously sustainable—baking with upcycled oat flour and turning our food waste into renewable energy.

I got to take home samples of the cookies and the Birthday cake cookies I thought were the best.
We do all of that so you can have your own feel good, fancy moment. Whether it’s at the end of a long day or even at the beginning of one, we’re here to make your day feel just a smidge more special.
Maura Duggan graduated from Harvard with a master’s degree in Mind, Brain, and Education, but day after day she kept turning to baking to shake off the stress of working in statistical analysis. Inspired by the cookies she used to eat after school in her grandmother’s kitchen, Maura focused on real ingredients, homemade taste, and creating a delicious moment.
Seeing her passion (and tasting her cookies) her husband, Justin, quit his job as an elementary school teacher to make the other half of the amazing team that drives Fancypants today. Since 2004, they’ve made cookies that make you feel downright good, with incredible taste, great ingredients, and a positive impact baked right in.
Don’t miss this delightful little cookie company that makes the most amazing cookies.
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