Heights Flower Shoppe
209 Boulevard
Hasbrouck Heights, NJ 07604
Phone: (201) 288-5464/1-800-525-3873
http://www.heightsflowershoppe.com
https://www.heightsflowershoppe.com/
https://www.facebook.com/heightsflowershoppe/
Open: Monday-Friday-9:00am-6:00pm/Saturday-9:00am-5:30pm/Closed on Sundays
My review on TripAdvisor:
I have been shopping at Heights Flower Shoppe for many years for floral arrangements and gifts for the holidays. Ever since they moved from their smaller space further down the Boulevard to the new location at 209 Boulevard in a turn of the last century building (there are pictures of the building at various stages of downtown Hasbrouck Heights history on the wall), it has developed into a whimsical store of fresh flowers, beautiful arrangements, unusual knick-knacks, treasured holiday items and items from a local chocolate maker. When you want a gift that sways away from the standard present, you are sure to find it on the shelves of the Height Flower Shoppe.
Heights Flower Shop at 209 Boulevard at Christmas time.
What makes the story have such a nice feel is the way it is merchandised. Each of the tables and shelves of the store are created to be its own little display case. Everything is nicely arranged and not just plopped on the shelves. There are small stuffed animals next to frames or glittering trees next to hearts and bags of local chocolates. They are colorful arrangements that are pleasing to the eye.
Heights Flower Shoppe at The Open House in 2020
The store has won numerous awards for the window displays and at each holiday, they display an abundance of merchandise and props that showcase the event with much excitement to welcome in the holiday. Their windows have made them a member of the Hasbrouck Heights ‘Mayor’s Celebration Committee’ Hall of Fame.
The window display at Heights Flower Shoppe in 2024
Santa welcomes you to Heights Flower Shoppe in 2024
I recently attended the Holiday Open House at the store and that was amazing! The whole back counter was lined with small appetizers and platters of Christmas cookies. There was coffee, tea and “Library Punch” , which is fruit juice, lemon-line cola with sherbet. It is always refreshing and was a nice touch when doing your holiday planning and shopping.
The inside of Heights Flower Shoppe during Christmas 2024
The hospitality at the store at the holidays is always welcoming. If it is a floral arrangement for a special event or small gift for a dinner party’s host, you are sure to find it at Heights Flower Shoppe.
The inside of Heights Flower Shoppe in 2024. It is the land of Christmas
The Christmas 2021 Open House on December 5th was a pleasure. It is fun to enjoy the Christmas music and nibble on snacks as you walk around the store planning your purchases for the holidays for the home and as gifts. It is part of Hasbrouck Heights Holiday traditions in the Downtown.
Heights Flower Shoppe at the Christmas 2021 Open House
The Christmas display windows at Heights Flower Shoppe in 2021
The Christmas greeting at the 2021 Open House at Heights Flower Shoppe
The beautiful merchandise at the 2021 Christmas Open House
Whimsical Christmas merchandise at the 2021 Open House
The Hasbrouck Heights Men’s Association Halloween House/Merchant Contest:
For Halloween in 2022, I ran the Hasbrouck Heights Men’s Association Halloween House Decorating Contest and we created a Merchant Division this year. Heights Flower Shoppe was our winner.
Heights Flower Shoppe decorated for Halloween 2022
We were impressed by not just the windows but also by the inside decorations and merchandising of the store. It just was so perfect for the holiday season and was the perfect store to ‘bewitch’ anyone who was decorating for parties and get togethers.
The decorated windows at Heights Flower Shoppe were impressive
The inside of Heights Flower Shoppe at Halloween in 2022
Halloween decorations and delights at Heights Flower Shoppe
Chairman Justin Watrel with Merchant Winner and owner Ray Vorisek
Winner and Owner Ray Vorisek in front of the winning store
The store was very impressive for Halloween 2023 as well with ghoulish decorations and the displays of things that go bump in the night. Ray won the award for a second time in 2023 and I very proudly awarded him for a second time for his creativity and spirit of the holidays.
The display windows in 2023 for Halloween.
The boutique of Heights Flower Shoppe at Halloween 2023
The beautiful merchandise for Halloween and Thanksgiving in 2023.
Ray won the contest again in 2023. He is with Chairman (& Blogger) Justin Watrel Chairman of the Hasbrouck Heights Men’s Association Halloween House Decorating Committee presenting him the award.
The Two time winner in front of his store.
Heights Flower Shoppe becomes even more festive the day after Halloween when the whole store is converted into Christmas merchandise and becomes the ultimate Christmas shop. All the beautiful and festive items line the shelves waiting for people to take them home and decorate with them.
The outside of the store is so beautifully decorated
The inside boutique is laden with Christmas decorations
The entrance is full of elegant items for decorating
The side shelves are full of gift items and wonderful chocolates
In Christmas 2022, the whole store looked like a Christmas Fantasyland of beautiful gift items and a wonderful place to buy presents.
In Christmas 2023, the store is looking more and more like Christmasland with its boutique like displays and merchandise.
Heights Flower Shoppe in 2023.
Heights Flower Shoppe Christmas 2023.
Ray is the three time in a row winner of the Hasbrouck Heights Men’s Association Halloween House/Merchant Decorating Contest in 2024. His windows set the example foe merchants in our Downtown during the start of the holiday season.
The front of the Heights Flower Shoppe during Halloween 2024
The winning Merchant window in 2024
The close up look at the winning window
The close up look at the winning window
HHMA Chairman Justin Watrel with winner Ray Vorisek at Halloween 2024
Three time winner of the Hasbrouck Heights Men’s Association House/Merchant Decorating Contest in 2024
Ray always does a wonderful job with his windows during all the holidays and is impressive at Christmas and Easter as well. The store both inside and out are always decked out during the holiday season.
The blog on the Hasbrouck Heights Men’s Association Halloween House/Merchant Decorating Contest 2024:
https://wordpress.com/post/mywalkinmanhattan.com/55559
Patch.com article:
Please enjoy the article I wrote on Heights Flower Shoppe in an online article back in 2011 for Patch.com below:
The beautiful merchandise at Heights Flower Shoppe at Halloween.
The windows at Christmas time December 2023.
The front window of Heights Flower Shoppe in December 2023.
The inside of Heights Flower Shoppe in 2023.
Heights Flower Shoppe at Christmas 2023.
The Proposal for “Bergecco-Parc Consulting Inc. Heights Flower Shoppe-We Keep Growing”:
When I needed to pick a small business to do a Marketing project on for my Business 101-Introduction to Business class, I wanted to keep it close to home as the Summer was winding down and did not want to travel too much to Paramus through all that traffic. So I approached Ray on this as I saw that he did not have much of an online presence nor a strong Digital Marketing display of all the wonderful things he sold in the store. We agreed to the things we both wanted to cover and we set the project up and I presented it to my class.
A copy of the project:
We were under a lot of time constraints just like the Summer One course in that we only had six full weeks of class, and we would miss two more days of class, so we were going to be rushing through this project. Funny though, this is what I told the students they will be experiencing for the rest of their lives. Last minute requests from both bosses and clients that you might have to achieve and finish in a weekend.
So I prepared the field trips. The first one was an optional extra credit trip the Thursday after I handed out the assignment and then the next Tuesday I met me students for a formal tour of Heights Flower Shoppe and then our Team lunch at Bella Pizza a few doors down. This is when the real work begins.
In a now in a class this quick, you do not have the time to goof around and I made my students fully aware of this. So I arranged the field trip with Ray and his staff, made sure that all my students attended and we started the tour of the store.
We started the tour with a discussion on the history of the store and Ray’s career in the flower business
The owner, Ray Vorisek, gave my students a talk first on the history of the store, his career as a florist and how the whole family participates in the business. Then he took us on a tour of the second floor that will be used for the new Christmas shop and bridal salon in the future. Then I let my students walk around and talk to the owner and his staff, who were working feverishly getting out orders that afternoon.
My students listening to Ray discuss the flower business
Ray explaining the assortment of flowers
My students touring the store and studying the merchandise
Our Team picture after the tour
The students had about a week after this tour to finish and present the project to myself and the owners niece, who would be working at the store as the rest of the family members would be away on vacation. We finished the visit in less than an hour.
As part of the tour, I took the students out for lunch five doors down at Bella Pizza at 197 Boulevard for Cheese pizza and soda. I find that when a Team ‘breaks bread’ with one another, they gel together.
Bella Pizza at 197 Boulevard in Hasbrouck Heights, NJ
https://www.bellapizzahasbrouckheights.com/
My review on TripAdvisor:
Our ‘Business Lunches’ are a way for the student consultants to get to know one another and start talking about the project in a more casual manner. There was a lot to discuss and it is easier over lunch with a few laughs.
The Special Events and Marketing Team having lunch
The Special Events and Marketing Team dining together
Members of the Marketing and Special Events Team dining together
Ray Vorisek and his daughter, Gabriella with our Senior Vice-President of Operations
It was a really nice lunch and I got to talk with Ray about some of the challenges of the business and catch up on ways he was promoting the business. Heights Flower Shoppe is a very successful business with a good following but the issue is that his core customer base was getting older and things like the way holidays were being celebrated were changing. It was going to be out job to tap into what the younger customers were looking for and how to reach them.
For the next ten days, my students worked hard, had challenges to overcome, co-workers who could be somewhat uncooperative and worked late nights to finish the project in time for our presentation on August 5th, 2025. I thought for a barely two week time frame, the student consultants did a wonderful job on the project and here is their hard work.
The PowerPoint Presentation:
https://drive.google.com/file/d/1JDFmug-kFsZ1IKHsOQNvTS-9bab_MhUc/view?usp=drive_web
The Corporate website:
https://fenilpatel1110.wixsite.com/project-heights-shop
The new Website for the store that was created by the Marketing Team:
https://daort600.wixstudio.com/flower-shop
This was the commercial that the Marketing Team put together for store to promote it for the Digital Age:
The Commercial on Heights Flower Shoppe
The Team Presentation on YouTube
The Presentation was a huge success with both the Marketing Team and the Special Events Teams presenting their ideas with new logos, interesting Tik Tok and YouTube videos promoting the store and new special promotions such as ‘Children’s Bundles’ and holiday events highlighting Christmas, Easter and the Wedding season.
Ray’s niece, Nicole, attended the Presentation and gave us wonderful feedback on some of the ideas. Which ones were realistic and which ones would need more work. I do admit the students can be elaborate with the project and their ideas, but it is best to present all ideas first and then tailor them down to the clients budget and logistics.
The Corporate Picture for the Paramus Team-Heights Flower Shoppe with CEO Professor Justin Watrel at the end of the Team Presentation
After the Presentation was over, I hosted a small reception for both the students and our attending guests. I bake cookies, brownies and bring in snacks like chips, sodas and waters for the students and their guests for a job well. Our last time ‘breaking bread’ with one another for the conclusion of the project. It was a bit rushed but I think the Team did a great job.
The Bergecco-Parc Consulting Inc. Corporate reception for the Paramus Team
The next week before Final Exam, we had the Team Wrap up and each student discussed what they learned from the project. This is where I get my insights on the project and where I need to tailor my CEO skills. Just as much as the students learn from me, I learn so much from them as well. “From the students we are taught” from the ‘King and I’.
Then I presented my President of the Division her official Bergecco-Parc Consulting Inc. Presidential hat, of which she seemed very excited to receive. It was a very difficult project to do in less than two weeks and she was up to the challenge. Respect well-deserved!
It was another successful Team Project.
mywalkinmanhattan 
What a wonderful little store in Downtown Hasbrouck Heights, NJ and Ray is the nicest guy!!
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