As part of my exploration of the city, I took a break from my usual walk of Manhattan and went on a walking tour of one of the city’s most up and coming neighborhoods, Bushwick in northeastern Brooklyn. When I started working in the city in 1990, you would not be caught dead in Bushwick let alone be dead if you went there. It had the highest amount of crime, child mortality, AIDS, drug and gang problems in the whole city and sensible people stayed away. With Greenpoint and Williamsburg now gentrified and everyone pushing east and south, the northern parts of Crown Heights, Bedford-Stuyvesant, East Greenpoint and finally to Bushwick.
I took the tour through the Fashion Institute of Technology (I am an Alumnus Class of ’93) in their ‘Hot Topics’ Talks and Tours program and we had an excellent tour guide, Deborah Geiger who is the Director of Content for Envirosell, a consumer shopping behaviorist, who just happens to live in the neighborhood as well. This was her third time moving there since 2001 and she said she has seen the neighborhood quickly change.
I had been Bushwick once years ago when writing my novel, “Firehouse 101” (IUniverse.com 2005), when the protagonist’s neighbor goes there for a late-night party, and he thinks she is out of her mind. While the neighborhood is still a little sketchy, like all places in New York City, it’s best to look over your shoulder every once in a while, and still keep the eyes in the back of your head.
Our trip started at the Fashion Institute of Technology. I got there so early that I was able to tour the ‘Uniformity’ exhibition at the Fashion Institute Museum. This little museum is a true gem and my three years there as a student I never once went inside.
The school did a nice job with displaying the history of the uniform and the role it played in corporate, government and school structure. I was most impressed with the airline uniforms for stewards and the original McDonald’s uniform. It is a small but very detailed exhibition and should not be missed if you are in the area (located in the Shirley Goodman Building on the FIT campus).
The Museum at FIT at 227 West 27th Street
We took the A Train to the L Train when we transferred at Union Square. I swear to God when you travel on the L Train it is like being on a college campus. Everyone looks like they are in their 20’s or else trying too hard to be a ‘hipster’. I have been on the L train a few times and it is like they cloned the some guy and kept manufacturing him. Everyone has the same beard and glasses. At least it is so hot outside that the knit hats are put away (or Thank God that trend is over). The herd seems to get on and off at Bedford Avenue, the heart of Williamsburg. As you go further west, it starts to change again and more diverse once you hit East Williamsburg and Bushwick.
We got off at the Bushwick Avenue and Montrose Stop just above Flushing Avenue which according to the New York Times Real Estate section is the border between East Williamsburg and Bushwick. I guess there is a debate on where Bushwick really starts. We started our tour walking up Bushwick Avenue to Meresole Avenue to look at the street art and the new breweries and clubs opening up along the street. It is amazing what these entrepreneurs are doing with these old factory buildings.
Our first stop the tour was the City of Saints Coffee Roasters at 297 Meresole Avenue. The City of Saints has three locations, here in Bushwick, one in the Village and the other in Hoboken, NJ. This is the main processing plant for the coffee. We were met by Jim Osborn, the head roaster and a partner in the business. He explained to us the whole procedure of how they find the beans in Central America and Africa, how they work with the exporters and then how they are received. We then discussed the process of how the beans are roasted, tested and blended to make the perfect coffee flavor. We then had a tasting of some of the blends and even though I am not much of a coffee drinker the way they mixed the beans in some of the coffees was very impressive.
What I like the most about the store was the artwork and the way the store was set up. The graffiti art was interesting and the open air café really welcomed in the community. You got to see how the whole process was done while enjoying the atmosphere of a coffee shop in Bushwick.
City of Saint Coffee Shop at 297 Meresole Avenue in Bushwick, Brooklyn
We toured around the neighborhood walking down Johnson Avenue to Varick Avenue then down Ingraham Avenue then back to Morgan Avenue on to Bogart Street to see street art that is on walls around the neighborhood. Some of the street art is interesting but most will be gone as it gets painted on top of by other artists.
Our next stop was the Odetta Gallery at 226 Cook Street. This small gallery faced outside walls filled with more art. It really fit into the neighborhood. The owner of the gallery was explaining how she opened the gallery in Bushwick to be in the middle of the art explosion in this section of Brooklyn and the center of art innovation.
Odetta Gallery at 226 Cook Street
Her current exhibition was by artist Kurt Steger whose exhibition ‘Scribing the Void’ with original musical composition by RSM was on display. The work was very original in that the piece on display was the outline of a rock in Central Park which I thought was a very original idea. What Mr. Steger did over a series of days (he had to work quickly in the park) was take an outline of a rock formation near the middle of the park and then recreate the outline in a pattern in a series of pieces put together in one form. The music came about based on the outline of the piece formation of the rock. The two interplay with each other in the exhibition.
Kurt Steger’s “Scribing the Wall” at the Odetta Gallery
Mr. Steger came to the gallery to talk to our group and that was a real treat as it is always nice to get the artists perspective on their work. I had a nice conversation with him on where the idea for the project came from and some of the art he created. I thought it was interesting when he told me that he created a 9/11 structure that was used as a healing tool by people affected by the tragedy.
Artist Kurt Steger
He would do readings by the sculpture to help with the healing process. The piece was eventually bought by a hospital to use for that purpose. His work really transcends the overall look to it. His outlook on his work and its meaning was insightful. He and the gallery owner were looking to sell this particular piece to one of the museums that faced Central Park. He was fascinating to talk to that afternoon.
Mr. Steger is originally from California and has lived in Brooklyn for years. He and his wife, Meg Hitchcock have recently moved their studios to the Hudson River Valley. His works are intended to heal our inner nature (Kurt Steger Bio).
Our next part of the tour took us around the industrial part of East Williamsburg to our next stop to the Brazilian bakery ‘My Sweet’, where the owner Paula Barbosa created her small candy and sweet shop at 630 Flushing Avenue. She is known for her delightful little treat, Brigedeiro, which is a type of Brazilian truffle made with condensed milk, cocoa and butter and slow cooked.
These little treats are cooled, rolled into balls and then rolled in nuts or sprinkles. Each is made by hand with much care and each look like a little jewel. She also has a line of flavored homemade popsicles and Brigadeiro bark made with a combination of the mix with cookies. The prices reflect the work going into them as each Brigadeiro is $2.00, the popsicles are $4.00, and the bark is $3.00 per bag.
My Sweet Bakery Bushwick 630 Flushing Avenue
She got into the business when she was giving them away as gifts and people started asking for them. She then took them to a food fair and got a wonderful write-up from the New York Times and the business just took off. She said she was getting calls from people and could not fill the orders fast enough. Now in a three-man team she turns out these special treats to her customers. I wolfed down a bag of her ‘bark’ in about 15 minutes with the help of many of our touring group. A little expensive but well worth it to visit this quirky little shop in the middle of what looks like a happening area. Plus Paula is charming, welcoming and a pleasure to talk to about her product.
We double backed on Grattan Street to Bogart Street and passed the famous pizzeria Roberta’s. I have been wanting to try their pizza for a long time but good luck snagging a table. The tour guide said it is tough to get into on a weekend. So our trip took us up the road to ‘Syndicated’, a unique restaurant concept at 40 Bogart Street. It is a bar, restaurant and movie theater rolled into one. The front of the building houses the restaurant and bar and the back section is a very nicely decorated theater concept.
Under the direction of Chef Bret Maeris and Managing Partner Tim Chung, they opened this year a very unique watering hole for the neighborhood. Wanting to keep with the tradition of a small independent theater in a neighborhood sorely lacking a movie theater, for $3.00 you can see a movie and order small plates too much on while watching the film. Dennis explained that they are trying to cater to the Millennium crowd while not alienating the older clientele in the area. They had a Keanu Reeves retrospect recently that was very popular. Like Tim explained to us, the current audience were kids when these movies came out and are nostalgic for them. It is pricey with entrees starting between $13-$18 but worth it to try for the experience.
Syndicated Theater at 40 Bogart Street
Tim explained to our group that they are trying to fill a need in the neighborhood. There has to be more entertainment in Bushwick besides bars, so they filled it by adding the theater. The goal is to expand the Bushwick Film Festival and have more places to show movies. Add in people’s love for solid American food and you have a very entertaining concept. The menu includes classics such as fried chicken, burgers, fish and chips and grilled cheese. Great comfort foods for an evening out.
We finally crossed over the border of Flushing Avenue to official Bushwick and turned onto Wyckoff Avenue into an area called ‘JeffTown’ by our tour guide named such because of the subway stop at Jefferson Street. This is where you start to see the more residential side of the neighborhood and the more trendy coffee shops, restaurants and stores. This is the Bushwick that I imagined.
We took a quick tour through the Brooklyn Pop-Up Market at 49 Wyckoff Avenue and explored where small business owners are opening their businesses for the first time to test the waters. It is a unique building of small stores, interesting concepts and people trying to create businesses for the first time. It is worth the trip just to see some of the new food concepts that are opening and interesting gift stores.
Brooklyn Pop-Up Market at 49 Wyckoff Avenue
As we turned the corner on Troutman Street, we passed an artist who was commissioned to do a painting on the side of the building and he stopped and graciously stopped to explain the project to us. Debbie, our tour guide explained to us that some ‘street art’ just appears and then is painted over and over again and sometimes the owners commission it. How long this painting would last, who knows? In a neighborhood where ‘taggers’ rein you never know.
Our tour was supposed to end at Union Pizza Works at 423 Troutman Street, a neighborhood pizzeria but everyone had other plans that evening. We took the above group picture in front of a mural on Irving Street and then took a quick walk to the end of our tour at Maria Hernandez Park in the heart of Bushwick. This is where the neighborhood comes alive. We all said our goodbyes here with hugs and pictures.
After everyone left, I have to be honest, I did not want to go back to some of the restaurants I passed with the $17 pizzas and $12 hamburgers. I wanted to see what the neighborhood was really all about and you see that in true Bushwick with the residents who have been here for years. I entered the yet to be gentrified east side of Bushwick where the Spanish population dominates and ate locally.
Amanda’s Kitchen Bushwick at 264 Suydam Street (Closed in 2022)
I grabbed some baked goods at Gaby’s Bakery at 238 Knickbocker Avenue on the other side of Maria Hernandez Park and then picked up empanadas’ at Amanda’s Kitchen at 264 Suydam Street and sat in the park and watched the world go by which is something that a $12 hamburger with people who are trying too hard to be hip can’t accomplish. Here was the true Bushwick with everyone intermingling and trying to figure it all out. Even Amanda herself seemed pretty proud when I ordered from her with my broken Spanish. She seemed impressed that I tried so hard.
Gaby’s Bakery Bushwick at 238 Knickerbocker Avenue
After devouring the Mexican pastries and meat pies, I joined the neighborhood block party that was going on between Knickbocker Avenue and Irving Avenue on Suydam Street. I saw families going about life without a care in the world. Maybe things will change for them in a few years as the gentrification of the area continues and their buildings become more desirable being on the park. For now, they were having a good time just barbecuing, playing games and gossiping with their neighbors.
Isn’t that what life in Brooklyn is all about anyway?
This tour was taken through The Fashion Institute of Technology’s Hot Topics ‘Talks & Tours’ program and was conducted by Deborah Geiger, our tour guide, who is the Director of Content for Envirosell, a consumer shopping behaviorist.
Places to visit:
City of Saints Roasters
297 Meserole Street
Brooklyn, NY 11206
Open: Monday-Friday 7:00am-6:00pm Saturday-Sunday 9:00am-6:00pm
226 Cook Avenue
Brooklyn, NY 11206
Open: Friday-Sunday 1:00pm-6:00pm/Closed the rest of the week
40 Bogart Street
Brooklyn, NY 11206
Open: Monday-Thursday 5:00pm-12:00am/Friday 5:00pm-2:00am/Saturday 3:00pm-2:00am/Sunday 3:00pm-12:00pm
Brooklyn Pop-Up Market
49 Wyckoff Avenue
Brooklyn, NY 11327
Places to eat:
238 Knickerbocker Avenue
Brooklyn, NY 11237
264 Suydam Street
Brooklyn, NY 11237
My review on TripAdvisor:
My Sweet Bakery
630 Flushing Avenue
Brooklyn, NY 11206
Open: Sunday Closed Monday-Friday 10:00am-5:00pm/Saturday 12:00pm-3:00pm
261 Moore Street
Brooklyn, NY 11206
Open: Monday-Friday 11:00am-12:00am/Saturday & Sunday 10:00am-12:00am
Union Pizza Works
423 Troutman Street
Brooklyn, NY 11237
Open: Sunday-Thursday 12:00pm-11:30pm/Friday & Saturday 12:pm-12:00am