-Aux Merveilleux de Fred
1001 Sixth Avenue
New York, NY 10018
(646) 590-0263
Open: Sunday-Saturday 7:00am-9:00pm
My review on TripAdvisor:
The inside of the bakery
I came across the branch of Aux Merveilleux de Fred (I discovered there are three other branches in New York City) when I was exploring the Garment District for my blog MywalkinManhattan.com. I spied the delicious pastries in the window and this the last part of my trip that day. I saw items being made in front of me and a new batch of brioche just coming into the window.
The wonderful selection of sandwiches and brioche
The delicious pastries and meringues
I fell in love with the sugary brioche and the delicious meringues. The pastries here are such high quality and the selection of delicious treats is so different from other pastry shops in the City.
The store was beautifully decorated for the Christmas holidays. A little bit of Paris transported to New York City.
The delicious Sugar Brioche and the Cherry Merveilleux
The Cherry Merveilleux is a light meringue with a sugary Cherry topping. These delightful treats are sweet and whimsical to look at and more fun to eat. The sugary brioche have a chewy and crunchy consistency to them and are the perfect afternoon treat.
The Sugar Brioche
Inside the layers of brioche dough are the sugar crystals that give the pastry its extra sweetness.
The brioche pulls apart so nicely
The are so buttery and rich. These were warm just out of the oven.
The Cherry Mini Merveilleux are wonderful
This simple Meringue is delicious
The baked goods here are high quality and delicious. The service was excellent as well, very friendly and personal. It like visiting Paris in Manhattan. You can not pass by this bakery without stopping in to try something.
The history of Aux Merveilleux de Fred:
(from the Aux Merveilleux de Fred website)
About Chef Frederic Vaucamps:
Frédéric Vaucamps is a pastry chef from the North of France. During the 1980s, his career in pastry took him back to a cake dear to his heart: The Merveilleux. He adapted the recipe to make it extremely lightweight. In 1997, he decided to name his Lille store after his flagship cake, and so “Aux Merveilleux de Fred” was born. His version of The Merveilleux has quickly become a must-have, just like the cramiques and his Belgian waffles. Frédéric combines know-how and tradition to offer high-quality products in stores that are the epitome of French elegance.
Artisan pastry chef Frédéric Vaucamps utilizes his unique know-how to create his recipes whilst remaining true to his signature style: lightness and deliciousness. Each cake and pastry requires artisan know-how, a mastery of the craft that imbues them with a flavor that is instantly recognizable amongst thousands of others.
About the Company:
We love to share and showcase our artisan know-how. Our specialties are created in front of our customers, in each of our store’s ateliers. Every day we pledge our commitment to offering high-quality products, created before your eyes and baked all day long. We make our specialties using ingredients that have been selected for their quality.
These tiny and delicate meringue treats evoke a specific period in French history: high society life during the Directory regime. The aristocratic Incroyables and Merveilleuses, as they were known at the time, would gather in salons to discuss politics and economics. But their main objective there was to see and be seen, to drink tea and eat cakes. The “Aux Merveilleux de Fred” stores with their refined, baroque decor, are generously adorned with mirrors and gilding and take inspiration from this historical period.
Frédéric Vaucamps transmits his passion for the French art of living through his cakes and pastries: the art of taking your time and appreciating good and beautiful things.
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