I was writing a blog on the NoMAD neighborhood for my blog, MywalkinManhattan.com and I was in the need of a snack because I did not have time for lunch. I came across the sign at Fresh Pizza and Deli at 876 Sixth Avenue for a $1.00 slice of pizza and I had to go in and try it. What a nice surprise.
Fresh Pizza & Deli at 876 Sixth Avenue
I ordinarily don’t put much stock into a 99 cent slice place because the pizza is usually passable, somewhat soggy with no flavor and barely cooked on the bottom but here it was different. The pizza was well-cooked with a crisp bottom and a nice cheesy top. The sauce had nice flavor to it from all the…
I returned to the NoMAD (North of Madison Square Park) neighborhood after the holidays were over on a rather cold and cloudy day. What a difference three weeks makes in the mood of New York City. What ever was left of that little Christmas cheer that was in Manhattan was over. The streets had gotten really quiet again. Not the same when I walked the neighborhood on Christmas Day but still the busiest place in the neighborhood was Madison Square Park. Those little kids really love that playground and the dog walkers are finding refuge in the Dog park. Madison Square Park has been a blessing in disguise for many people in this neighborhood.
I started my walk on West 30th Street and Broadway. I have walked this part of Broadway many times on my full length walk of Broadway from 242nd Street to the Bowling Green Park at the tip of the Island and recognized many of these buildings from previous walks. This part of Broadway is so impressive in architecture and played such an important park of the City’s development as a business district.
My ‘Walk down the Length of Broadway’ has been done four times:
As the neighborhood as started to gentrify before my eyes (I have never seen so many buildings being gutted and sandblasted back to life), a new generation of upscale stores and restaurants are finding a home on Broadway between 30th to 26th Streets. Broadway right now is closed off for outdoor winter dining in the era of COVID. I could not believe the way people are bundling up to eat outside.
One of the most impressive buildings on the edge of the neighborhood that is currently under renovation is 1200 Broadway, former The Gilsey House Hotel.
1200 Broadway-The Gilsey House Hotel
This elegant Victorian confection was designed by architect Stephen Decatur Hatch with a cast iron facade in the Second Empire style. The hotel opened in 1872 as a luxury hotel catering to well-heeled guests when this was the main business district. I now is being renovated for residential use (Wiki).
One of the most beautiful buildings on Broadway is 1181 Broadway, The Baudouine Building, at the corner of Broadway and West 28th Street. The building was built for furniture maker Charles A. Baudouine with architect Alfred Zucker. The building was completed in 1896 (Daytonian).
1181 Broadway-The Baudouine Building
The ornate building has a unique feature on the top in the form of a small Greek temple on the roof that was once used for the Baudouine Realty business. There was a succession of businesses using the building over the years but it has now given way to apartments (Daytonian). You really have to walk around this building to admire its details done in terra cotta and limestone.
The Greek Temple roof at 1181 Broadway
Walking down Broadway, I passed 1133 Broadway, The St. James Building. It is another building that makes you stop and take notice of the detail work on the outside of the building. The St. James was built in 1896 by architect Bruce Price in the Beaux Arts style with a limestone exterior and noted for its arched windows (New Yorkitecture).
1133 Broadway The St. James Building
The buildings in this section of Broadway became more commercial towards the turn of the Ninetieth Century in a ‘race to sky’ with the rise of early skyscrapers (Flatiron Partnership).
1133 Broadway-The St. James Building
One building that stands out in the neighborhood that sits right near Madison Square Park like another overgrown confection amongst the other buildings is 1132 Broadway (also known as 210 Fifth Avenue), the Cross Chambers Building, once home to the Marc Cross & Company leather goods store. This detailed building was designed by architect John B. Snook & Sons in the Beaux Arts style (Daytonian).
1132 Broadway-The Cross-Chambers Building (210 Fifth Avenue)
This marble clad building stands guard impressively amongst the surrounding buildings and you really have to look closely of the details in design to see its beauty. Walking closer to the park, another stand out building is 1128 Broadway (212 Fifth Avenue).
This impressive building is next door to 210 Fifth Avenue and faces Madison Square Park between West 25th and West 26th Streets. This former commercial building was converted to residences in 2016. The building was built in 1912 by architects Schwartz & Gross in the Neo-Gothic and Romanesque style. The building is amazing when it is lit at night (Flatiron Partnership).
210 & 212 Fifth Avenue (1128 and 1132 Broadway) across from Madison Square Park
Making my way through the park, I relaxed by the playground again and could not believe how busy it was for a late afternoon. I was wondering if these kids were in school or had virtual classes and were taking a break. If the parents were cooped up in the apartments surrounding the park with their kids, maybe it was them that needed the break and the fresh air. Either way, the kids were having a ball and climbing all over the place while the parents talked amongst themselves happy to see other adults.
Madison Square Park in the summer months
From the park, I started my trip up Fifth Avenue from 25th to 30th Street. Fifth Avenue is the dividing line between the West Side and the East Side of Manhattan and has been almost the cultural divide between these two sections of Manhattan over the years.
For years when I was working in Manhattan in the Rug industry, this had been the Handmade Rug District and the Textiles District for the Garment Industry. Slowly this is giving way to more residential and commercial use for other industries such as the growing Tech, Advertising and Multi-Media industries that have been growing since 1998. It has been because of the fiber optic cables that line Eighth and Ninth Avenues along with beauty of all these classic buildings. More and more people want the charm of these Beaux-Arts style buildings that just a decade ago were considered obsolete and were being knocked down.
I finished my afternoon by having dinner at AweSum Dim Sum at 160 East 23rd Street. Since dining inside was still closed in the City, I had to brave eating my dinner at one of the outdoor tables in the 40 degree evening with no pool heaters in site. I could not believe the other five tables were filled as well. It shows the popularity that this restaurant has gotten in the four months I have been visiting this neighborhood.
I explored the Dim Sum menu and settled on an order of Fried Rice Dumplings, an order of Spring Rolls and for dessert an order of Baked Cream Buns. Everything was nicely wrapped in small containers and boxes and I ate the furthest table by East 23rd Street. Talk about a view at twilight. All the lights were coming on and surprising the traffic around the restaurant was busy.
AweSum Dim Sum at 160 East 23rd Street
The food here is excellent and reasonable. The Cream Buns especially were crisp on the outside due to the rice dough and sweet on the inside. Everything on the menu here is terrific.
The Cream Buns here are amazing
Fifth Avenue has so many charming buildings as well. Walking up Fifth Avenue from Madison Square Park I passed one of the most impressive buildings at 225 Fifth Avenue, the former Brunswick Hotel and called The Grand Madison. It presides over the northern part of Madison Square Park.
This impressive building also once the New York Gift Building was designed by architects Francis H. Kimball and Harry E. Donnell in the Renaissance Revival style in 1906. The outside of the impressive building is built with multi-color brick and limestone (StreetEasy).
225 Fifth Avenue-The Grand Madison/The former Brunswick Hotel
As I headed up Fifth Avenue, one neighborhood museum you should not miss is the Museum of Sex at 233 Fifth Avenue. Talk about an interesting museum dedicated tastefully to the art and history of sex.
Museum of Sex at 233 Fifth Avenue
I had visited the museum in the Pre-COVID days (that seems like a lifetime ago) and visited the exhibitions on the “History of Pornography” in film and “Punk Lust: Raw Provocation 1971-1985”, an exhibition on the ‘Punk Music Scene’ during the height of the ‘sexual revolution’. There is some very interesting art in this museum as well as they were building ‘Funland’ while I was visiting so I have to go back and see the exhibition. Don’t miss their interesting gift shop.
‘Punk Lust’ exhibition at the Museum of Sex
As I continued the walk up Fifth Avenue, I passed another architectural gem at 242 Fifth Avenue, The Bow Building. This unique building was finished in 1885 and was converted to apartments in 2016 (CityRealty.com).
The building was the former home of John C. Ely, a real estate owner and was originally built in 1883 as a private brownstone home. In 1885, architect George Harding converted it from residential to a commercial building with the addition of the large bay windows and a cast iron front (Daytonian).
242 Fifth Avenue-The Bow Building
Just further up Fifth Avenue near East 28th Street is 256 Fifth Avenue which also has the most interesting facade. The building was built by furniture maker Charles A . Baudouine when he started to buy real estate. The building was designed by architects Alfred Zucker (who also designed 1188 Broadway for the same owner) and John H. Edelman and was completed in 1893. The building is designed in the Moorish Revival style and was designed for retail use that started to fill the area at the later half of the 1800’s (Daytonian).
256 Fifth Avenue
At the tip of the neighborhood between East 29th and 30th Streets is the Marble Collegiate Church at 272 Fifth Avenue and 1 West 29th Street. The Marble Collegiate Church is one of the oldest churches in New York City being part of the Reformed Dutch Church. It was founded in 1628.
The Collegiate Marble Church at 272 Fifth Avenue at 1 West 29th Street
The church building was built between 1851 and 1854. It was designed by architect Samuel A. Warner in the Romanesque Revival style with Gothic Trim and is made of Tuckahoe marble (Wiki).
For dinner that evening, I made a detour back through Kips Bay to try Kips Bay Deli at 545 Second Avenue again for dinner. Indoor dining was still not available in Manhattan so I ordered a sandwich and took it with me to the little plaza across the street from Hassenfeld Children’s Hospital at NYU Langone on the corner of East 34th Street and First Avenue.
Kips Bay Deli is at 545 Second Avenue
The sandwiches at Kips Bay Deli are just excellent and can easily feed two people. I ordered a Chicken Parmesan on a hero roll and it was just excellent (see my review on TripAdvisor and DiningonaShoeStringinNYC@Wordpress.com). The sandwich was stuffed with two large fried chicken cutlets with tomato sauce and fresh mozzarella. I was starved from all that walking up and down both Broadway and Fifth Avenue. It tasted so good on a cool night. I just sat and watched the doctors leave from their shifts that evening.
The Chicken Parmesan sandwich here is really good
My last afternoon in NoMAD, I explored all the side streets from West to East 30th to West to East 25th Streets again between Sixth and Madison Avenue. I saw a lot of the same buildings that lined both Broadway, Fifth and Madison Avenue before and it was nice to admire them from all angles. Even on the side streets, I can tell even in the era of COVID this is an extremely desirable neighborhood and buildings are being gutted and renovated.
I started back in Madison Square Park to figure out my game plan. On this cool day, the park was extremely busy. The dog walkers were all talking amongst themselves while the kids were all yelling and screaming in the playground.
I started my walk on the corner of Madison Avenue and East 26th Street and made my way down the street. I passed the now closed Museum of Mathematics at 11 East 26th Street and looked through the window. There was no one in the museum. I will have to visit again when the museum is open in the future.
Museum of Mathematics at 11 East 26th Street is closed because of COVID
Walking down from East 26th to West 26th Streets to Sixth Avenue, I passed many of the historic buildings on Fifth Avenue and Broadway again with their beautiful details and their impressive stonework. This is true until you get to Sixth Avenue with its modern apartment buildings that were built in the late 1990’s until today.
Slowly the borders and businesses of the Garment and Flower Districts around Sixth Avenue are slowly disappearing. There is still some small manufacturing and whole businesses left but little by little these buildings are being torn down for another building or gutted for an upscale merchant or restaurant. The character of the old neighborhood will be gone within the next five years.
As I made my back down West 26th Street and rounded the corner on Madison Avenue to East 27th Street, so many interesting small buildings stood out when you left the confines of the Avenues. There is one standout that has an interesting history at 13-15 East 27th Street, The Prince Edward Hotel.
13-15 East 27th Street-The Prince Edward Hotel
The was designed by architect Howard Greenley in the Beaux-Arts style and opened in 1904 with a ‘British Flair’ with a “Ladies Tea Room’ and a “British Tap Room’ as noted by the signs outside. When it opened, it had its own celebrity clientele that spanned that era. The history changed 65 years later when in the 1970’s it was considered one of the most dangerous welfare residencies in the City. Today the hotel is going through another renovation to bring it back to its glory (Forgotten New York).
Another set of beautiful buildings you have to look up at to admire their beauty is 28-32 West 27th Street which was built in 1909 in the Beaux-Arts design and 34 West 27th Street next door which has a unique design itself and both are heavily decorated.
28-32 West 27th Street and 34 West 27th Street next door
Heading back down 27th Street to Fifth Avenue, I passed the Museum of Sex again and I could see through the window that the gift shop was busy. It was interesting that everyone was wearing masks because of COVID but it seemed rather suited for the museum.
My walk down East 28th Street offered similar architectural treasurers. As the neighborhood started to change from wealthy residential to commercial, the rich started to build their new mansions on the upper parts of Fifth Avenue around Central Park. This area became the new Midtown from the end of the Civil War to the beginning of WWI. It became home to many of the top hotels and the Hotel Latham from 4-8 East 28th Street became one of the top hotels.
4-8 East 28th Street-The Latham Hotel
The Latham Hotel was built 1904 and designed by architect Augustus N. Allen in the Beaux Arts style. The hotel opened as both an upscale residential and transient hotel. Like the Prince Edward Hotel, the modern era was not the best to the hotel and it was used for the homeless during the 1970’s and 80’s. Currently it is being renovated again (Daytonian).
One building I admired was at 34 East 28th Street. This small building has a unique facade that looks like it belongs in New Orleans. This brownstone with marble trim was built in 1910.
34 East 28th Street
I rounded the corner again to East 29th Street and stopped right in front of 2 West 29th Street. This elegant marble commercial building was built in 1928 and has since been renovated into condos. Don’t ask what the going price is to live here!
2 West 29th Street
On the way back to the East Side of Fifth Avenue, I walked past 1186 and 1200 Broadway again with their scaffolding and sandblasting that will be going on for months. I also passed many small groups of Caribbean men who work at the wholesale stores huddling under the scaffolding to keep warm and dry on the gloomy afternoon.
As the buildings in this neighborhood go through the transition back to hotels and upscale retail awaiting the post-COVID days in the future I wondered how much longer they will all be working here. Almost all the buildings I have highlighted in the neighborhood are going through some form of renovation turning the neighborhood back to its glory days as the Midtown hub.
My last stop in the neighborhood was the Church of the Transfiguration at 1 East 29th Street. The church was built in the English Neo-Gothic style in 1849. The church had continued to be added onto during the late 1800’s with the tower and guildhall built in 1852 and the lych-gate designed by architect Fredrick Clarke Withers in 1869. The chapels were added in 1906 and 1908. The early claim to fame of the church was it had actor Edwin Booth (the father of John Wilkes Booth) Memorial stained glass window designed by John LeFarge in 1898 located in the church (Wiki).
The Church of the Transfiguration at 1 East 29th Street
What is nice about the church is the gardens in the front where you can sit down and rest and contemplate about yourself. The original architect of the church is unknown but designed these English gardens as a place of refuge. What I thought was interesting was that the church had been used in films since Silent films and the most famous current film was the Woody Allen film “Hanna and her Sisters” (Wiki).
Still even on a gloomy day, it was a nice place to just rest, relax and think about how this neighborhood is going through its own transformation as the rest of the City is during this time of COVID. What will be the end results and what will the City look and be like?
I ended my evening once again with a quick slice of pizza at Fresh Pizza and Deli at 876 Sixth Avenue. I don’t know why I love this little dump of a restaurant but the food is so good. The pizza is a $1.00 and on a cold gloomy night tasted so good. The cooks here keep giving strange looks like I am going to arrest them or something. The people that eat here are real characters that work in the neighborhood and like to defy City orders and eat their pizza and sandwiches at the small counter inside the restaurant. I found myself doing the same until they nudged me to the sidewalk.
Fresh Pizza and Deli at 876 Sixth Avenue
I keep wondering how long this little neighborhood gem with last in the latest transformation of this neighborhood? I will stay-tuned as I continue my walk around the old Midtown.
My blog on “Walking the Borders of NoMAD/Rose Hill/Flatiron District”:
I have never seen such a transformation of a neighborhood.
I finished Kips Bay right before the holidays and discovered the section between Lexington and Third Avenues was also considered part of “Rose Hill”, an old farming estate from Colonial times. The area had not been called “Rose Hill” since the mid-1800’s and was surprised why anyone would want to bring the name back. That’s the real estate market for you. Anything to sell an apartment in a neighborhood.
This area of the Manhattan is actually a cross section of three neighborhoods, the “Rose Hill” estate section, NoMAD (North of Madison Square Park) and the Flatiron District, dominated by the Flatiron Building located on the cross section of Broadway and Fifth Avenue. The area in question is between Fifth and Sixth Avenue from East and West 25th to 30th Street, which is part of both the Flatiron District and NoMAD with a block being in Rose Hill.
It must be very confusing for the residents to know where they live and what neighborhood association to join. That being said there is not much residential in this area as opposed to it being more of the start of the lower Midtown Business District. This is where a lot of your “hip” companies like to have their offices.
The neighborhood’s central point is Madison Square Park, a small oasis of green in the middle of what used to be the financial and retail district from the turn of the last century to about the Great Depression era. Most of the commercial buildings were built between 1890 to about 1930. This district shows that these companies believed in their businesses and built these spaces to last a lifetime. Many of the companies that built this district no longer exist. Still a few of the insurance companies and banks still own their buildings but in the era of COVID with everyone working at home, we will see what the future holds for them as well.
The upper portion of the neighborhood is what is left of the old “Wholesale” and “Flower District”, which are both starting to dwindle in relevance in this neighborhood. As the neighborhood slowly started to be knocked down in the early 90’s and replaced by high rises especially above 23rd Street along Sixth Avenue, it went from being an old commercial district to one that was middle to high end residential.
What is left of the old “Wholesale” district is now concentrated around the stretch from Fifth to Sixth Avenue along East 30th Street and a little along Broadway but little by little the stores are closing up.
All the department stores that the district used to cater to are long gone with the exception of Macy’s Herald Square and realtors have discovered that people really do love the old charm of these turn of the last century Victorian and Art Deco style architecture. These buildings are slowly are being converted back to their original use of hotels, stores and restaurants as they were in the early 1900’s.
Even the ‘Flower District’ is down to about a dozen stores. What was once lined with fresh flowers and decorative house plants as well as all sorts of gardening supplies have packed up and moved to Hunts Point in the Bronx along with the Fish Markets of South Street Seaport and the Meatpacking District in Chelsea. The buildings and land have just become too valuable and the areas are being zoned for residential.
During Mayor Bloomberg’s last term in office all of these and other areas of the City that were once commercial were rezoned for residential and have changed the complexity of these neighborhoods. Some for the better and some for the worse. In NoMAD, the area just keeps morphing even during the era of COVID.
I started my day walking down from Port Authority and touring through the first floor of Macy’s Herald Square. The changes in that store since I have worked there have been tremendous. The Christmas decorations are long gone (except from the Ninth Floor where the Christmas Shoppe was still going strong) and the store was preparing for Valentine’s Day like the rest of the retail industry. The store was pretty crowded for early afternoon and gave me faith that the industry was not dead.
Macy’s Herald Square facing Broadway
I exited through the back door into Herald Square and walked through both Herald and Greeley Squares where people were eating their lunches and socializing on the park chairs and tables (socially distanced of course). It is surprising how busy the parks were a cool cloudy morning. I then walked around Koreatown on my way to NoMAD and the restaurants were really busy again like they were on Christmas Day. People still enjoy eating outside even at this time of the year.
I started my walk of NoMAD on the corner of Sixth Avenue and West 30th Street. This was interesting because in all my years at Macy’s, this had been the Textiles and Handmade Rug showrooms during the late 80’s and through the 90’s. Now there was not much left. The few showrooms that were left in the handmade rug business were closed that afternoon and the commercial part of the block was really quiet. There were not too many people walking around so I could take my time and really admire the buildings.
Many of the wholesale businesses were open but they are becoming few and far between. Even in the Pandemic, I do not foresee them being here in the next two years. As the leases start to get broken or the buildings get renovated, they are slowly emptying out and there are many for rent signs on 30th Street.
Most of the buildings on 30th Street were non-descriptive until I reached the corner of West 30th Street and Fifth Avenue. At 284 Fifth Avenue is The Wilbraham Building, a beautiful Victorian building built between 1888-90 that was commissioned by jeweler William Moir. The building was designed by architect D. & J. Jardine in the Romanesque Revival style. The building has been home to Shalom Brothers Rugs for many years (StreetEasy.com).
284 Fifth Avenue at East 30th Street-The Wilbraham
Rounding the corner on East 30th Street to Madison Avenue, the border of the neighborhood is shared with the “Rose Hill” section of the neighborhood. Technically “Rose Hill” is the eastern section of the neighborhood by historical fact to the location of the original estate. Still on most maps, NoMAD stretches to the border of Kips Bay on Lexington Avenue. This is where the borders of all these neighborhoods got confusing.
So I walked around the block and walked up and down Madison Avenue, the main artery and border of the neighborhood to revisit some of the most beautiful and picturesque buildings on the avenue. This starts the border also of the residential and business district of the neighborhood.
Walking down East 25th Street, you realize as you start to border the Midtown area that the buildings take up more of the blocks and there are less smaller brownstones and tenements in the area. The dominate building on the block by Madison Square Park is 11-25 Madison Avenue, the Metropolitan Life Buildings. The building that lines this part of East 25th Street is the Metropolitan Life North Building (or 11 Madison Avenue).
Metropolitan Life North Building at 25 Madison Avenue
This beautiful building was the extension of the main headquarters next door on Madison Avenue. The building was designed by the architectural team of Harvey Wiley Corbett and D. Everett Waid in the Art Deco style in the late 1920’s as the tallest building in the world but the Great Depression changed the plans and it was built in three stages. The first finished in 1932, the second in 1940 and the third in 1950 (Wiki).
The archways ‘Loggias’ on each side of the building
What stands out about the building is the arched vaults on each corner of the structure called ‘loggias’ and the features were made in limestone and pink marble. When you stand under them you can see the colors and details of the marble carvings (Wiki). Just walking around the building the features are impressive and standout.
Across the street from the Metropolitan Life North Building at 27 Madison Avenue is the Appellate Division Courthouse of New York State and one of the most beautiful and detailed buildings I have seen on my walks. The building was designed by architect James Lord Brown in 1896 in the Beaux Arts Style and is adorned heavily in sculpture (Wiki). You really have to step back and walk across the street to see the details on the building.
27 Madison Avenue The Appellate Division Courthouse of New York State
Looking up close, you can see that the building resembles a Greek Temple and was considered one of the best examples of the “City Beautiful Movement” that occurred during the 1890’s and 1900’s to enhance cities with monumental grandeur and beauty (Wiki).
The historical beauty of the architecture continued up the border of the neighborhood as I walked up Madison Avenue towards East 30th Street. You have to walk both sides of Madison Avenue to appreciate the designs and details of the buildings that line the avenue.
You have to look close to the building or you will miss it is the sculpture by artist Harriet Feigenbaum. It is a memorial to victims of the Holocaust and is very powerful in its work showing the concentration camps.
“The Memorial to the Injustice of the Victims of the Holocaust”-“Indifference to Justice is the Road to Hell”
Harriet Feigenbaum is an American sculptor and environmentalist. Her works cover sculpture, film and drawings that are seen all over the world (Wiki and artist bio).
I passed 50 Madison Avenue and noticed how the buildings blended in design. The bottom level of the building was built in 1896 as the headquarters of the ASPCA (American Society of the Prevention of Cruelty of Animals). The building was designed by architects Renwick, Aspinwell & Owen and had a classic ‘club like’ design to it. The building was refitted and added to in 2005 by the firm of Samson Management with a six story addition to luxury condos (CityRealty.com).
50 Madison Avenue-The former ASPCA headquarters
Another ornamental building that stands out in the neighborhood is 51 Madison Avenue which is the home of New York Life Insurance Building. The building was designed by architect Cass Gilbert in 1926 in the Art Deco style with Gothic Revival details along the sides and was finished in 1928. The structure is topped with a gilded roof (Wiki & New York Life Insurance history). This is another building that you have to see from all sides.
51 Madison Avenue-The New York Life Insurance Building
Continuing my walk up Madison Avenue while admiring the architecture of the neighborhood is The James NoMAD Hotel, the former Seville Hotel, on the corner of East 29th Street at 88 Madison Avenue. This interesting hotel has gone through several name changes and renovations since it was built in 1904. The hotel was designed by architect Harry Alan Jacobs in the Beaux Arts style and the annex to the hotel was designed by Charles T. Mott in 1906 (Wiki).
88 Madison Avenue-The James NoMAD Hotel (formerly The Seville)
The outdoor dining was open for the restaurant the first afternoon I had visited the neighborhood even though I thought it was a little cool to eat outside. Even though you can’t go inside unless you are a guest, I could see the holiday decorations and lights from the street and it looked very elegant inside.
Across the street from this elegant hotel is 95 Madison Avenue the former Emmett Building. The structure was designed by architects John Stewart Barney and Stockton B. Colt of Barney & Colt for Dr. Thomas Addis Emmet in 1912 when the area was a wholesale district. The building is designed in the French Neo-Renaissance with Gothic style ornamentation (New York Landmark Preservation Commission and Wiki).
95 Madison Avenue-The Emmet Building
Turning the corner at East 25th Street and Madison Avenue is Madison Square Park, named after our forth President of the United States, James Madison. This well landscaped park is the gathering place of the residents of NoMAD and has a wonderful playground that has been busy the whole time I have spent in the neighborhood.
Madison Square Park is an interesting little oasis from all the traffic and office space. It has an interesting history since it was designated a public space in 1686 by British Royal Governor Thomas Dongan. It has served as a potters field, an arsenal and a home for delinquents. In 1847, the space was leveled, landscaped and enclosed as a park. It became part of the New York Park system in 1870. There are many historical figures featured in the park (NYCParks.org).
The park today is a major meeting spot for residents and tourists alike with a dog track and the original Shake Shack restaurant.
Madison Square Park in the Spring when I was walking the length of Broadway
When I walked into the park to take a break, it must have been the busiest section of the neighborhood between the playground and the original Shake Shack that were serving food to a crowd clung to their cellphones.
I stopped to look at the statue of our 21st President Chester A. Arthur, who had taken oath just two blocks away in his New York townhouse where the Kalustyan’s Specialty Foods is located at 123 Lexington Avenue (See My walk in Kips Bay below). I thought about what was going on in our government today and what they must have gone through with this transition.
The Statue of Chester A. Arthur in Madison Square Park
The statue of our 21st President was designed by artist George Edwin Bissell and the pedestal by architect James Brown Lord.
George Edwin Bissell was an American born artist from Connecticut whose father was a quarry-man and marble carver. He studied sculpture abroad in Paris in the late 1870’s and was known for his historical sculptures of important figures of the time (Wiki).
The Admiral David Farragut statue in Madison Square Park by artist Augustus St. Gaudens
Another interesting statue that stands out in Madison Square Park is the of Civil War Navy hero, Admiral David Farragut. Admiral Farragut commanded the Union Blockage of Southern cities and helped capture New Orleans. The statute was designed by sculptor Augustus St. Gaudens. This was the artist’s first major commission when it was dedicated in 1881 (NYCParks.org).
Augustus St. Gaudens was an Irish born American artist whose specialty during the Beaux-Arts era was monuments to Civil War heroes. He had created the statue the William Tecumseh Sherman in the Central Park Mall on Fifth Avenue along with this statue of Admiral Farragut. He had studied at the National Academy of Design, apprenticed in Paris and then studied at the Ecole des Beaux Arts (Wiki).
Upon leaving Madison Square Park and proceeding across East to West 25th Street (Fifth Avenue separates the East Side from the West Side of Manhattan), I was traveling into what was once part of Midtown between the Civil War until WWI and then after that Midtown moved closer to Central Park during the 1920’s through the 1940’s. This leads to the former ‘Ladies Shopping Mile’, which I had covered the previous Christmas on a walking tour.
My blog on my Christmas Walking Tour of the Ladies Shopping Mile in 2018:
Most of the buildings in this section of NoMAD were built with decorative stone work and elaborate ornamentation. There are so many in this section of Manhattan I will highlight the ones that are the standouts. As I walked the border of the neighborhood, you could see many beautiful buildings lining 25th Street.
When walking down East 25th Street from Madison Square Park, the first interesting site you pass is the historic Worth Square, the Memorial to and burial site of General William Jenkins Worth.
William Jenkins Worth was a native New Yorker (Hudson, NY) and decorated Army officer who had served our country in the Battles of 1812, The Second Seminole War and the Mexican-American War. His series of campaigns shaped this Country to where it is today. He died working for the Department of Texas in 1849 (Wiki).
Army General William Jenkins Worth
The General’s remains are buried under the monument at Worth Square at the corner of Fifth Avenue, Broadway and East 24th and 25th Street. General Worth was interned here in November of 1857 on the anniversary of the British leaving the colonies (NYCParks.org).
The Worth Monument between East 24th and East 25th Street at Broadway and Fifth Avenue
The Worth Monument was designed by artist James Goodwin Batterson, whose main profession was one of the founders of the Travelers Insurance Company in Hartford, CT and helped design the Library of Congress Building in Washington DC. He had immersed himself in his father’s quarrying and stone importing business early in his career and traveled extensively to Europe and Egypt for the job. He designed this monument in 1857 (Wiki).
Passing Worth Square and continuing down West 25th Street, I was revisiting the edge of the former “Ladies Shopping Mile” and noticed the impressive architecture that lines the streets of this section of the neighborhood.
At 1123 Broadway is the detailed Townsend Building that was built between 1896-97 and was designed by New York architect Cyrus Lazelle Warner Eidlitz in the Classical style. The building is names for Isaac Townsend whose estate the building was built on (Flatiron Partnership).
1123 Broadway-The Townsend Building
The details on 1123 Broadway are amazing
Another beautiful building is the Heritage Hotel at 18-20 West Fifth Avenue. This detailed hotel was designed by the architectural firm of Israels & Harder in 1901 in the Beaux-Arts style.The hotel opened in 1902 as the Arlington Hotel, a residential hotel for well-heeled guests (Daytonian).
By the time I reached Sixth Avenue, named “The Avenue of the Americas” only to tourists and out of towners, I had seen a significant change in this part of Sixth Avenue in the last thirty years. At West 25th Street, the intersection is just above what had been “Department Store Row” that ends at West 23rd Street.
This had once been the heart of the “Flower District” and while there still are some wholesale flower businesses tucked here and there on Sixth Avenue and some of the side streets, that business has mostly moved on. What had once been lined with rows of smaller buildings housing flower shops selling their wares to people in the Tri-State area is now lined with new modern apartment buildings up to almost West 34th Street. The area is still being redeveloped.
As I ended my first day in the neighborhood, I walked back down West 30th Street back to Madison Avenue passing the familiar buildings back through Madison Square Park and just relaxed. It was fun watching people walk their dogs in the park and the dogs have a great time playing with one another.
I ended the evening with a slice of $1.00 pizza at my new ‘go to’ place in the neighborhood, Fresh Pizza & Deli at 876 Sixth Avenue, a little hole in the wall pizzeria and sandwich shop. The prices here are extremely fair both for the pizza and for the sandwiches that range from $5.00 to $7.00. The pizza here is pretty good and has a nice sauce that gives it some flavor. At night, it has some interesting characters hanging around.
Fresh Pizza & Deli at 876 Sixth Avenue
After my snack, I made one last walk around the northern border of the neighborhood to visit what was left of the wholesale businesses. Slowly these jewelry and accessory stores are giving way to boutiques, trendy restaurants and bars. Even in the era of COVID, the whole neighborhood is either being gutted and renovated or knocked down and being rebuilt. There is not one block in NoMAD that isn’t being transformed.
It will be interesting to see the results when all of this passes.