In my live classes, I open my consulting company, “Bergecco-Parc Consulting Inc.”, for business and the whole class bands together and we have one big project. In the era of post-COVID and online learning, I was lucky that I was able to teach one of the live classes on the Bergen Community College, Paramus Campus. It was such a pleasure welcoming students back to campus with live lectures and conversing with them.
The Bergecco-Parc Consulting Inc. corporate logo of the six trees
In the past, I have created these projects under the Bergecco-Parc Consulting Inc. banner, the main consulting company, the Orion Malls banner, a Mall design company and the Buscomonzefi.com banner, my Tech Division. Each business does its best to be creative, forward thinking and have a thought producing presentations. I also challenge the students to top on another in their presentations and build on what they have seen others do in the past.
Professor Justin Watrel, CEO & Co-Founder of Bergecco-Parc Consulting Inc.
Recently our college was talking about recruitment to the school and the outreach to the high schools. I had seen the recent “Open House’ flyers and emails on campus and sent to my email and I thought the event could have a bit more pizzaz to it. You were trying to recruit students to come to the college and I thought there could be more to it. Working from our Homecoming, Welcome Week and Ambassadors programs that we had done in the past, I thought of “Go Bulldogs Go!-Open House Spring 2024”, a reinvented Open House with dinners, events, concerts and fun activities for the high school students, their parents and current students to enjoy.
“Go Bulldogs Go-Open House 2024 at Bergen Community College Project:
From here I picked my Executive Team and the various Divisional Teams to complete the project. We had the Talent Team, which pays for everything and get the Benefits package together along with the creating the Holiday Party at the end of the project. The Entertainment Team, who would provide all the musicians and musical performances to all the events that we had planned, the Food Service Team, which created all the menus, meals and ideas for serving food and snacks at all the functions. The most important Team was the Marketing Team, who had to promote the whole program to the high schools, Administration, Students and Parents, to all the events and to the Alumni. It was a big job and we only had seven weeks to put the whole thing together.
Being a CEO does have its headaches though. When you have a class of thirty people working on a project, there is a lot going on and there are those who try to ‘piggyback’ off other students and some just disappear. I had both of those. There were a lot of students I had to work with going forward on this project and a lot of leading I had to do. Having three projects going simultaneously was a lot of work for myself and my Executive Teams but I knew all of them could do it.
This was a project that I really wanted to come to life. I think we can do more for our student recruiting and wanted the programs to really shine to show the best of the college and all its attributes. The first day of the project, I broke the class up into Teams and discussed the project.
The Open House that we were creating was a three day event where we engaged both high school students and their parents, the current student body of Bergen Community College and Alumni.
I challenged the students to put a Pep Rally together for the sports teams on campus, a active concert and games, a nice International dinner and a breakfast brunch with music and an active tour of campus while promoting the campus for students to attend. The tours were created to show the best attributes of campus such as the music labs, the AI labs, the Ciccone Theater, the Bergen Room, Gallery Bergen and all our sporting facilities. There is so much at our campus that people do not see on these tours. I also do not like the idea that we burden students with financial aid issues not instead of when they accept coming so I put less emphasis on that. I want them to know all the great cultural things they can enjoy when they do decide to come to Bergen Community College.
As part of the class, I had an in class field trip around campus. I could not believe that most of these students didn’t know that all these things existed on campus. I should have learned from previous classes. This is how this all got inspired. When I asked all the students what their experience was like on campus, most of them just said that they came to class and went home. They never ventured around the campus. A few ate in the cafeteria and one or two had been to the Ciccone Theater and a few more had heard of Gallery Bergen.
The in class trip included Gallery Bergen, with its new contemporary art exhibition, the Bergen Room (in its old location) and the Ciccone Theater, where Professor Baumgartner was doing dress rehearsals but always has time to talk about the Theater Department. That really helps. Then we went outside to the new outdoor courtyard to show the students the logistics of where the concerts and some of the cultural events would take place. Then it back to the classroom to start getting the groups to work on the project. The majority of the students finally got what I was talking about and got to work. Then we started our weekly board meetings.
After seven weeks, the Teams were preparing for our Presentation on December 6th, 2023. I have to say that I was going through a lot in my personal life. Sinterklaas weekend had been the weekend before and all I had done is run around the Hudson River Valley with the Snowflake and Sinterklaas festivities in both Kingston and Rhinebeck, NY. There was a lot of running around the two towns plus running to Ringwood Manor before I left to take pictures of the mansion’s decorations for Christmas. I was not too sure how much time I would have after Christmas (I found that I had none) and was on a picture taking tour.
Then I had my own class presentations in Digital Marketing and Customer Relations class with much stress to get them right (I got ‘A’s on them both) and then had two days of my own students presentations to be followed by another presentation I had to make in Bloomingdales President Marvin Traub with his book “Like No other Store in the World” for my Hotel Sales & Marketing Class (another ‘A’) and then lead to another weekend of picture taking upstate of historical homes and towns. I never sat still and got very little sleep.
In the morning, I had presented my “I’m Glad I’m in Glen Rock, NJ” project with my Marketing class and that went off perfectly so I had high expectations of this class. My President and Senior Vice-President of Operations did not let me down. We had a few hiccups with the presentation but overall it was excellent and I was very impressed by the work and effort the students.
The project results were wonderful and it really showcased the campus with wonderful events to engage the students and their parents over a three day period. I know if the campus really put this whole event on, we would recruit a lot more students with no problems.
What was nice that evening was talking with the parents after the presentation. They were not only impressed by their sons and daughters presentation but impressed by the whole class. That all keep wondering how I get them all to dress up and especially shave. I always reply the same thing, I grade them. I really think though it is the pride that the students have in doing a good job and wanting the look the part of being an executive representing the company. This project prepares them for a future that is unknown to them but now a lot less scary.
This contains all the commercials, artwork, the PowerPoint and headquarters plans.
The Holiday Party Project:
In lieu of the traditional quiz, I have the students get back in their groups and create ideas for a Corporate Christmas Party for the New Brunswick headquarters. It always amazes me what the Teams can do in an hour. The funny part by this point is that they are so used to working with one another it becomes second nature to them. This quiz is a nice way to end the semester and maybe create some new friendships amongst the students.
In my live classes, I open my consulting company, “Bergecco-Parc Consulting Inc.”, for business and the whole class bands together and we have one big project. In the era of post-COVID and online learning, I was lucky that I was able to teach one of the live classes on the Bergen Community College, Paramus Campus. It was such a pleasure welcoming students back to campus with live lectures and conversing with them.
The Bergecco-Parc Consulting Inc. corporate logo of the six trees
In the past, I have created these projects under the Bergecco-Parc Consulting Inc. banner, the main consulting company, the Orion Malls banner, a Mall design company and the Buscomonzefi.com banner, my Tech Division. Each business does its best to be creative, forward thinking and have a thought producing presentations. I also challenge the students to top on another in their presentations and build on what they have seen others do in the past.
Professor Justin Watrel, CEO & Co-Founder of Bergecco-Parc Consulting Inc.
I had recently been at a series of special events at the Bergen County Historical Society both for Christmas in 2022 and for more recent events as the Harvest Festival and a walking tour of the property in 2023. Although the events were interesting and the Christmas event with the period live music and the Pub set up in the Christie House, the attendance seemed rather low.
When I Googled the Historical Society, their social media and digital marketing were not as prominent as they should be either in describing their events or with a series of current pictures or videos. Their digital footprint needed some work. Also, their events never changed year after year. They had the exact same events with the same theme for each season.
This I could see was a problem as people want to have different experiences when they visit a place. These sites do not have to alter the events but do need to update and ‘freshen up’ their offerings with a different twist to keep people coming. Others wise, it it the same thing year after year. Also, they were not marketing the site for people outside of Bergen County let alone for foreign tourism. This is where the idea for “Tourism for the Bergen County Historical Society” project for Bergecco-Parc Consulting Inc. came into creation.
The Project “Bergecco-Parc Consulting Inc. presents “Tourism at the Bergen County Historical Society”:
As a member of the Bergen County Historical Society for about five years I had to say the Society does have a tendency to run the same events over and over again and the attendance, especially when it came time for the weather, could really damper the attendance since most events were held outdoors. Plus they attracted the same crowd of older patrons and needed a new clientele to attend to give a fresh perspective to these events.
This is where I wanted to challenge both the students to look at the site from the idea of what would bring them to the Bergen County Historical Society and how the Society could look at making updates to bring that younger, family friendly crowd who was interested in the history of Bergen County but still wanted to have a good time and be engaged by the event. That can be a delicate balancing act in the age of social media and cellphone distraction.
It took some convincing from both sides to get this project off the ground. The Society kept thinking we were a real consulting firm and were hesitant to do the project. The none of my students had ever been to the Bergen County Historical Society let alone want to go there. The schools in Bergen County no longer even studied American history the way we did when I was in junior high or high school nor did they take the field trips to Trenton or Washington DC that we did back in the 1970’s. This is when I knew this would be a learning experience for both parties.
The goal was to bring more tourists both domestic and international to the Bergen County Historical Society with a series of new events for both Halloween and Spring/Easter that were both inclusive and family friendly that had a contemporary but historical twist to them. I asked the students to look at the history of both holidays and what the meaning of the Fall festivals and Spring Festivals meant to people through the ages. The third event the students had to create was a fundraiser for the Society that would raise $25,000 to raise money for the new museum on the Society’s property. I saw some shocked looks on the students faces but I knew they could do it.
There were some major challenges logistics wise for the project as well. I had to arrange a visit to the site because the students would never go out on their own to see it, plus the site was not open on a Thursday night so that would take some coordination. Also, being the Fall semester we always worried about the problem with the weather and the night of the tour it threatened to rain (it didn’t Thank God). Lastly, I only had four weeks to put this project together and get it presented to the Historical Society before I had to give the final exam and post grades by the end of the semester. This on top of all the projects and papers I myself had to do for Graduate school gave me many stressful nights. Somehow, we pulled it all off to a huge success.
The week after I presented the project to the students with a few groans, we were off the next Thursday night to a mandatory (and I mean mandatory!) field trip to the Bergen County Historical Society in River Edge, NJ to see all the buildings and learn about the history of the site and the importance of it during the Revolutionary War. The time change after Halloween meant we would be having the tour in the dark with not a lot of light to shine the way.
Parking at the site needed to worked on as well as their parking lot was hard to maneuver if you did not know the area and had some sharp turns to get to when parking your car. Still I got all the students there and basically on time (except one) and we got the tour underway with the former and current Presidents of the Society. I could not believe how well it worked out for everyone.
First I had to make sure that everyone was there the night of the tour which was difficult because people were coming from work and the traffic being what is was at 6:30pm at night but again everyone was ready to go. We started at the Campbell-Christie House, which was used as the pub for the Christmas event I had been at the year earlier. It had also been used as the gathering place for the tree lighting ceremony when COVID hit in Christmas 2020.
Starting our class tour of the Bergen County Historical Society at the Campbell-Christi House
Starting the tour at twilight. It was really dark on the Bergen County Historical Society site.
Entering the Campbell-Christie House for the tour.
The Campbell-Christie House during the day.
We toured the house and talked about its history and how it was moved to this location to save it from demolishment. Also the uses of the house in different programs.
We then moved onto the Demarest House which is the next house over. The home is much smaller but its significance in Bergen County history is the same as the Campbell-Christie. This type of Dutch style architecture is unique to this part the country where the Dutch had to adapt to weather conditions and building materials that could be found.
The Demarest House during the day.
Its ownership to one of the most prominent families gave it even more importance. We were able to see the loft space and how the family lived on a daily basis in the two rooms.
Our class touring the Steuben House toward the end of the tour.
Then it was on to the Steuben House which was the home of the Zabriskie family but given to General Steuben by the patriots for his assistance during the Revolutionary War. This is the main house that most activities take place in including lectures and musical performances. In each of the homes,.
Ex-President of the Society Deborah Powell lead the students on a very engaging tour of the Steuben House. It has an interesting and intriguing past.
The two Presidents of the Society who joined us told me later how impressed they were that the students were so engaged in the conversation and wanted to learn so much about the site. For all of my students this was the first time any of them had been to the Bergen County Historical Society, so it was a treat for them as well. I could see that they all learned so much from ‘being in the field’.
My student consultants from Bergecco-Parc Consulting Inc. with former President Deborah Powell in our group shot at the main room at the Steuben House. It was at the end of the tour.
The Steuben House during the day.
After the tour was over and the questions were answered, our group left for dinner. I can always tell the success of these projects when we all have dinner together. I chose a pizzeria around the corner from the Historical Society that I had never been to before but plan on returning to, Napolimania at 450 Hackensack Avenue in the Home Depot mall. It had the perfect amount of space for our group of 30 students, who were both hungry and cold. Both the pizza and the pizzeria were wonderful and we had such a good time.
The Bergecco-Parc Consulting Inc. student consultants enjoying dinner.
Dinner at Napolimania Pizzeria for dinner after the tour.
Napolimania at 450 Hackensack Avenue in Hackensack, NJ TripAdvisor review:
I think one of the most important aspects about this project is that the Team “breaks bread” with each other (have a business meal). It is one of the biggest parts of Team Building and a way for strangers to get to know one another. I have seen more friendships formed over these meals and a transition of how the students treat this project. Most of them start taking it more seriously and then the work begins. By the way, the pizza was excellent that night and I highly recommend the restaurant for the food and service.
The next week, I started to give more time in the classroom for the students to work on their project as it was crunch time and they only had three weeks to complete it and present it to me. This is when the stress levels of the Teams start because then you see the people who will really work and the ones that put in the minimum and trust me, they make their feelings known. I had my share of headaches before this presentation but for the other 95% of the class, I saw some major transformations in the students, their attitudes towards the project and a lot of creativity.
We had the presentation in the fifth floor conference room at the Lyndhurst campus of Bergen Community College and this is only the second time I have used this room but it is the best one to present the project in.
The Presentation welcome:
CEO Watrel’s welcome
President Beqo welcome:
President Sorak Beqo opening the program for “Bergecco-Parc Consulting Inc. presents “Tourism at the Bergen County Historical Society” on the night of December 7th, 2023.
The Executive welcome and headquarters plan.
Our honored guests that night were the President of the Bergen County Historical Society, the former President of the Society and one of the Board members. I would have hoped we would have had a better turn out from the Society but I understood that it was the holiday season and everyone had so many commitments plus it was later in the evening and down in Lyndhurst. Still, it was nice to have the ladies attend for feedback on the Presentation.
Each group gave their Presentation along with creating two commercials, one promoting their events on the Society grounds and then one promoting the Society for tourism.
Team One Presentation:
Team One presenting their ideas for events and fundraising at the Bergen County Historical Society.
Team One presenting their ideas to raise money for the new museum.
Team One’s Presentation on YouTube.
Team Two Presentation:
Team Two pitching their ideas for the Bergen County Historical Society.
The ideas for fundraising for the new Museum at the Bergen County Historical Society.
The extra credit project that Team Two created was one of the reasons they won the contest.
Team Two Presentation on YouTube.
Team Three Presentation:
Team Three making their pitch for new events at the Bergen County Historical Society. They gave one of the most professional presentations that I had seen in a long time.
Team Three making their pitch on their ideas for fundraising for the new Museum.
Team Three Presentation on YouTube
Closing Remarks on YouTube:
Being only given four weeks to pull this project off, the student consultants did an excellent job on this project. The projects were creative, inventive and showed that they had studied and visited the historical site more than once. They used all the buildings on the property for different events coming up with new ideas on old events and creating new ones.
I liked the ideas of the Easter Egg hunts and Bunny visits as well as how to approach Easter as a secular event taking its Pagan roots and putting a new twist on it. For Halloween, the students incorporated old ideas such as apple bobbing and hayrides around the property with utilizing the historic homes as haunted houses. The winning group even used a haunted maze and a petting zoo to the mix.
For the museum fundraiser, the student consultants had some creative ideas to raise money for the museum. One group used a food truck event, another used a full day event and for their extra credit event was a “Revolutionary Dance” that I thought was really interesting. It always amazes me the way that students give such a fresh perspective to a project. I could tell that the Board members of the Society were blown away by the ideas that the students came up with to bring more people to the site.
After the Q & A for the project, we took our Corporate shot for Bergecco-Parc Consulting Inc. headquarters. I was impressed with what a sharp group we made.
The Bergecco-Parc Consulting Inc. Corporate shot-Lyndhurst “Tourism at Bergen County Historical Society” Team December 2023.
The Corporate Website for the “Tourism at Bergen County Historical Society” Lyndhurst Team:
All three Teams were given the task by one of the founding members of Bergecco-Parc Consulting Inc. to create ideas for the Corporate Christmas Party. The students were tasked with creating a menu with one appetizer, a main dish and a dessert with a signature drink and then had to create a corporate message in both English and Spanish. It is always fun to see the results on this:
In my live classes, I open my consulting company, “Bergecco-Parc Consulting Inc.”, for business and the whole class bands together and we have one big project. In the era of post-COVID and online learning, I was lucky that I was able to teach one of the live classes on the Bergen Community College, Paramus Campus. It was such a pleasure welcoming students back to campus with live lectures and conversing with them.
The Bergecco-Parc Consulting Inc. corporate logo of the six trees
In the past, I have created these projects under the Bergecco-Parc Consulting Inc. banner, the main consulting company, the Orion Malls banner, a Mall design company and the Buscomonzefi.com banner, my Tech Division. Each business does its best to be creative, forward thinking and have a thought producing presentations. I also challenge the students to top on another in their presentations and build on what they have seen others do in the past.
Professor Justin Watrel, CEO & Co-Founder of Bergecco-Parc Consulting Inc.
To continue the tradition of marketing small Bergen County towns for foreign and domestic tourism, I had been eyeing Glen Rock, NJ as the next town to promote. A small upper middle class town in the northern part of Bergen County, Glen Rock is rich in history. Known for the famous “Rock” just off the southern part of the downtown that the town is named for and a small but vibrant downtown and a small historical museum that was in need of some social media attention, I thought this was the best town to choose this time around.
I spent a couple of days exploring the downtown to get some inspiration and ate lunch in a local pizzeria that I was not thrilled with. I made some adjustments to the project when I looked at the town’s Facebook page to see what types of activities that they hold. I saw that they needed more detailed events at all the holidays, a stronger downtown presence and a new town logo. This is when these projects become fun. You want to show a town its potential for tourism in the future both domestic and foreign. There was so much to show off in the town of Glen Rock, NJ.
The Project “I’m Glad I’m in Glen Rock, NJ: Be a Tourist in your own Town”:
These projects take about six to seven weeks to pull together. I had seen my class roster several weeks earlier and I knew most of the students who were in my class had taken my Introduction to Business class so I knew where to plug in most of this semester’s executives of the company.
The “I’m Glad I’m in Glen Rock” Team on our tour of the Town of Glen Rock, NJ for our project with the Honorable Councilwoman Jill Orlich.
Glen Rock does not the historic downtown that Paterson, Rutherford or Westwood have but they do have a wonderful museum with the “Museum at the Station”, their small historical society at the Glen Rock Train Station and of course “The Rock”, a famous Lenape tribe marker located south of the downtown. There was a lot of history in the town and many places that tourists would like to visit.
I built on some of the ideas that I had used in the Rutherford and Westwood projects, creating new Christmas, Halloween and Summer events based on what we did for the other towns. I knew there were some problems with the Tree Lighting ceremony in town so we created the “Snowflake Festival” with Mr. and Mrs. Snowflake as the ‘grand marshals’ of the event as opposed to Santa Claus.
For Halloween, we created the “Pumpkin Festival” with the theme around the movie “The Nightmare Before Christmas”, which was a series of tents with all sorts of activities from face painting, pumpkin decorating and watching the film that evening.
For the Summer, I saw that Glen Rock does a lot for their Senior residents. This is not the “Big Band” era group but the “Disco Era” group of seniors so I wanted to create something special for them as well. So I created a “Seniors and the 70’s” event where bands that played 1970’s music would be featured for a full month in their bandstand in Veteran’s Park.
For our Historical Team, they were tasked with creating a Lenape tribe event in honor of the long history with the town’s origins, a historical tour of the town starting in the downtown area and creating an ad campaign and commercial to promote the “Museum at the Station”. It is such a great museum so why weren’t people visiting it? Plus the group’s each had to come up with a series of new logos for the town.
The new Lenape Indian logo by the Historical Team
It was an ambitious group of events.
I knew the students were up for the challenge. Still it was a challenge for me to get some of the students to buy into the concept. Every semester it is the same thing. Eighty percent of the students buy into the group project and then there are the few who do nothing. I could see that this semester as well.
The Lenape Event created by The Historical Team
We started the project myself introducing the project to the students four weeks into the course and explaining the project and how I wanted to approach it. Since a third of the class had taken my course in Introduction to Business, they had all worked on similar projects in the past and understood what was expected of them.
Our fifth week into class, I took the students on a walking tour and lunch in Glen Rock, NJ’s downtown and parks so that they would know what the town was all about and its attributes. On a sunny but really cold day, we met at “The Rock” to start the tour of downtown. We started with the history of “The Rock” and the part it played in Lenape life. We were joined on the tour by the Honorable Councilwoman Jill Orlich.
Myself with my student consultants in Veteran’s Park in Glen Rock, NJ where most of the proposed special events would take place.
We then moved on to the Museum at the Station which was closed for the day. I had taken the students here Halloween weekend on the only Sunday afternoon that they were open and gave them extra credit for coming. We filled the museum to capacity for the entire afternoon and the students were able to see what the history of the town was about. We just took pictures and noted parking for the events that would be planned here.
The Museum by the Station-The Glen Rock Historical Society at
We then did a loop of the Downtown, stopping in stores and visiting parks and the train stations to see how people from the community commute to jobs in Newark, Jersey City and New York City. This is also how outside tourism can be attained and people can commute into the town to attend anyone of the festivities.
We ended the tour with a Team lunch at Francesca’s Brick Oven Pizza and Pasta at 234 Rock Road in Downtown Glen Rock. The food and the service were excellent. It gave the student consultants as chance to ‘break bread’ and get to know one another better. This is a good Team building exercise plus a chance to experience their first business lunch with a company.
The Marketing Team Dining with each other at Francesca’s.
The Talent Team dining together at Francesca’s.
By our last Board Meeting, I thought we were ready and on December 6th, we made the formal presentation to the ladies at the Museum by the Station and a few invited guests. Being an afternoon class, I could not force people to change their schedule’s but it would have been nice to see more people at the Presentation.
The Presentation went by well and it was handled very professionally but we had some problems in the Marketing Division on what should have been included and what should not. They gave a whole presentation on the attributes of Marketing and that was not what was asked of them. I later found out they were doing project at the last minute and that did not thrill me. I could see this in the slides, menus and concepts. Still they created some memorable commercials promoting the town and the new Town Song. The logos they created for Glen Rock were excellent. All of this was changed and reorganized when we went to present the project to the Mayor and Council at Glen Rock City Hall on December 19th.
The newly created town logo for Glen Rock, NJ.
The Marketing Team proposals:
The Marketing Commercial:
The Glen Rock Town Song:
Welcome to Glen Rock commercial (the old commercial):
The Presentation of “I’m Glad I’m in Glen Rock, NJ-Be a Tourist in your own Town” in the classroom on December 6th, 2023. The Presentation went by very well and I was really impressed with the way the students handled themselves:
The PowerPoint presentation of “I’m Glad I’m in Glen Rock, NJ:
After the Presentation was over, I hosted a light reception for the students, our invited guests and family members. The ladies from the Museum by the Station/Glen Rock Historical Society had a lot of nice praise for the project and some interesting questions.
On December 19th, 2023 at the request of the Mayor, we presented a revamped version of the project with new ideas from the Marketing Team along with the selection of bands that would be used for the “Seniors and the 70’s” series of concerts. By the end of the Presentation, I could see that the Mayor and Councilwoman who showed up for the evening. They had a lot of intriguing questions from the stance of budgeting and attainment of volunteers and how to run the events.
The Presentation in Glen Rock City Hall in Glen Rock, NJ:
Part One:
Part Two:
Part Three:
This was filmed at Glen Rock City Hall in Glen Rock, NJ.
I treated the project as a real proposal and informed the Mayor and Council that Bergecco-Parc Consulting Inc. would try to obtain things like Corporate sponsorship for the big events and that we could work with the local colleges and the high school for volunteerism to help out to help defer costs.
We were also joined that evening by many parents of the student consultants who could not attend the first Presentation due to work commitments. It was a nice evening out for everyone and productive in giving the town some fresh ideas with an international prospective (at no cost to them) to tourists visiting the town.
Trust me, I was just as blown away by the project as the Mayor and Council were that evening, I would not have believed a group of students put all of this together but they did.
I really was “Glad I was in Glen Rock, NJ”.
The Bergecco-Parc Consulting Inc.-Glen Rock Team Corporate picture on December 6th, 2023.
The website for the Glen Rock Team of Bergecco-Parc Consulting Inc.:
As part of Quiz Four for the class, I have the students create a Corporate Holiday Party for the Glen Rock Division for Corporate New Brunswick. Here are their ideas:
I constantly try to come up with innovative ideas to promote Bergen Community College with engaging ideas to get students involved the way the four year colleges get their students involved. The courtyard by the main building was just finished being renovated and it is a really nice place for students to gather. There are a lots of places to sit and for people to talk. We have been using it for smaller events when the weather is nice but not in the way to get the whole college involved. I was thinking of ideas of how to get my Introduction to Business students engaged this semester and I had a big group of students (32) to get motivated. Things have changed since COVID started.
In my live classes, I open my consulting company, “Bergecco-Parc Consulting Inc.”, for business and the whole class bands together and we have one big project. In the era of post-COVID and online learning, I was lucky that I was able to teach one of the live classes on the Bergen Community College, Paramus Campus. It was such a pleasure welcoming students back to campus with live lectures and conversing with them.
The Bergecco-Parc Consulting Inc. corporate logo of the six trees
In the past, I have created these projects under the Bergecco-Parc Consulting Inc. banner, the main consulting company, the Orion Malls banner, a Mall design company and the Buscomonzefi.com banner, my Tech Division. Each business does its best to be creative, forward thinking and have a thought producing presentations. I also challenge the students to top on another in their presentations and build on what they have seen others do in the past.
Professor Justin Watrel, CEO & Co-Founder of Bergecco-Parc Consulting Inc.
I came up with “Springfest” when I was looking for names of college events and it sounded like a fun name. I thought back to “Dragon Days” at Cornell and how much fun the students had during that week. At Michigan State, we did not have too many of these campus wide when I was there and we created our own when I lived at Wilson Hall. Welcome Week, Winter Carnival, State is Great Week, and Spring Fling were on their way to becoming traditions at our hall.
At Bergen Community College, we don’t have any big traditional events like these since we are commuter campus. I wanted to change that and I challenged the students to come up with ideas that would involve the whole college. In the past semesters we have created an Student Ambassador Program, Welcome Week for new students, Homecoming for students and Alumni and Springfest would be another big student/alumni event. It would be a series of concerts, dinners, a pep rally and an alumni breakfast that students could join in. It would also be a community event and introduce new students to campus.
Springfest would bridge that gap and a way to show off the campus and all its attributes. I also challenged the students to write a school song. This is the third time that I have done this and the students always do a different take on it. I like the different versions of the song that come from each group.
Like my other two classes, my Marketing class was creating “It’s Wonderful in Westwood, NJ-Be a Tourist in your own Town” and my other Introduction to Business class was creating “Caribe Cafe-A Taste of the Caribbean”, I used the Hierarchy system and created an Executive Team with a President, SVP of Operations, Vice-Presidents, Team Leaders and Team Members. Like my other classes, I had a lot of drama with this group.
“Springfest 2023” was to be a three day Spring Festival with concerts every night, a pep rally for all the sports teams, a barbecue, a student organization introduction, welcome to new students, a carnival with games and actors walking around, food trucks and an alumni breakfast. The students made all of this come to life with creative and innovative ideas in their proposal. I was impressed by the ingenuity that the student consultants showed that evening. My President and Senior Vice-President of Operations showed a cool and calm front and the utmost professionals that evening, leading their Team to success in the presentation.
The project was not without its share of problems and it is all things we see in the real world in the workforce. I had Team members I had to constantly talk to about their performances, their lack of input and not communicating with the Vice-President. I swear I had not done this much discipline since I worked at Macy’s. So this is what the modern CEO is going through. I know that cellphones are going to the bain of our society and our modern business world.
Even through all the drama that I had to endure and what challenges I put the Executive Team through, the student executives overcame it and put together one hell of a presentation. In the end though I had to fire three students from the project and I never did that before but again the modern CEO has a company to run and people who will not do the work can’t be part of the results. They need to find another place to work.
Still, I was proud of the students and here is the project “Springfest 2023”:
The Marketing Team’s “Welcome to Bergen Community College” Video:
The Marketing Team’s Instagram Account:
The Entertainment Team’s video on the new school song:
See the presentation below
The Presentation of the Paramus Team Project “Springfest 2023”:
In lieu of giving a forth quiz, I gave the Teams the scenario that my Corporate partner, Susan Gonzales Honan, was impressed by the Team’s performance on the project and challenged the four Teams to come up with ideas for the New Brunswick Corporate Christmas Party. The project included creating an invitation, a menu with an appetizer, main dish, dessert and a signature Christmas drink. The Entertainment Team was asked to create an original Christmas song for the company. They came up with a very interesting rap song. Here are the results from each Team.
CEO Justin Watrel with Vice-President of Entertainment Joshua Manns and his Executive Team on the night of the presentation.
It is amazing how a small conversation about importing gourmet products from the Dominican Republic can lead to such a detailed and interesting project. Every semester these students amaze me and this group of Business 101 students really ‘knocked it out of the ballpark”. I was really impressed by the results of each group as well as all the parents and invited guests were as well.
In my live classes, I open my consulting company, “Bergecco-Parc Consulting Inc.”, for business and the whole class bands together and we have one big project. In the era of post-COVID and online learning, I was lucky that I was able to teach one of the live classes on the Bergen Community College, Paramus Campus. It was such a pleasure welcoming students back to campus with live lectures and conversing with them.
The Bergecco-Parc Consulting Inc. corporate logo of the six trees
In the past, I have created these projects under the Bergecco-Parc Consulting Inc. banner, the main consulting company, the Orion Malls banner, a Mall design company and the Buscomonzefi.com banner, my Tech Division. Each business does its best to be creative, forward thinking and have a thought producing presentations. I also challenge the students to top on another in their presentations and build on what they have seen others do in the past.
Professor Justin Watrel, CEO & Co-Founder of Bergecco-Parc Consulting Inc.
How this project was created was when the class was having a discussion importing and exporting. I asked some of the students whose families have either lived or are from the Dominican Republic about food products that manufactured in their country. Could they sell here to non-Dominican customers, or should these vendors cater exclusively to one type of customer? What was the class thoughts on it? I have to say that the class as a whole did not have much of an opinion on this, but it got me thinking.
I had to put together a group project for the students and since one of my classes was already out in the field with the “It’s Wonderful in Westwood” project, I did not want to take any more students out of the classroom. So, we would have to do an in-class project. I approached a group of the students who I had had a discussion with that week on their thoughts on importing products into the country and how they would sell. Again, not many opinions but they thought it might work if it was done in conjunction with either a grocery store or a restaurant. Also, it might be better to use the whole Caribbean as a market.
So, I went home and thought about ideas for a restaurant/gourmet foods Panera type Spanish restaurant concept that might work in the suburbs and “Caribe Cafe” was created under the Bergecco-Parc Consulting Inc. banner.
The Bergecco-Parc Consulting Inc. “Caribe Cafe” proposal project:
The project was to create the “Caribe Cafe” concept from ground up. The students would be serving as consultants for the company pitching their concepts to future investors. I broke the students up into four groups and they had to create:
*The Floor Plan
*The Menu with a Caribbean theme
*A Gourmet Department with food items from Spanish/Caribbean vendors
*Have a music soundtrack of Spanish/Caribbean artist
*Create design of the restaurant with Spanish/ Caribbean art work from /well-known and. or local artists.
*Design the restaurant with ideas on the color scheme and furniture for the interior
*Set up a Marketing campaign that included Restaurant Opening ideas, a Membership Program, a Coupon Program and Advertising.
*Film a commercial to promote their Restaurant concept
From there, things that they added like staffing, prices, menu breakdown etc. that it takes to open a restaurant would be considered extra credit. How far they wanted to take the project and in-depth they wanted to be in the presentation was up to the individual teams. Then I put the students into their groups and left the last forty-five minutes of each class for them to meet. Then I dangled the prize for the best team, a half grade bump up in their final grade for the class. That got everyone motivated.
For the next five weeks I saw the enthusiasm of the project build and everyone come up with ideas and brainstorm their projects. I also saw by two weeks before the project was due was the grumbling many Team members whose partners were not stepping up the plate and not doing their jobs. The Team Leaders also complained to me of members who would not listen and not meet deadlines. I told everyone that this is why “they were the boss” and that we would have two more meetings before the project was due. Every week we had Board Meetings to check on progress and I reminded everyone that we would be presenting this project on November 17th right before Thanksgiving. They needed to be finished and ready to go the week before.
The Teams presented these ideas for logos to Corporate:
The day of the Presentation, I got in early to set up with the AV representative and set up for the reception. Each of the Teams got there early to set up their Team displays of foods that they would be featuring and getting their Dress Code grades.
The day of the presentation was not without its drama with some students still arguing with one another on the project and the kids who did not want meet the Dress Code standard. Then there were the students who did not show up or did not present that evening. Being the CEO of a company does come with its pitfalls. Still the presentations were excellent and the Food Displays were fantastic. I saw so much creativity with the food selections.
The presentations were all done in English and Spanish and with the amount of visitors including family members and friends who do not speak English well, this project makes them feel more comfortable and part of the business equation. I reminded the students that not every investor would be a English speaker. We are ‘pitching’ this idea to an International crowd of investors.
This is the Bergecco-Parc Consulting Inc. website for the “Caribe Cafe” project:
These videos represent the students ideas and presentations by Team groupings. It also includes their proposals for the Company Corporate Christmas party.
The Project “Caribe Cafe”: A taste of the Islands commercials to promote the restaurant.
Group One’s Commercial for “Caribe Cafe”:
Group Two’s Commercial for “Caribe Cafe”
Team Three’s Commercial for “Caribe Cafe”:
Team Four’s Commercial for “Caribe Cafe”
Team Commercial for “Caribe Cafe”
These are the Team Presentations that were filmed by our AV Department for the class. Each Team presented their proposals to the audience of International investors in English and Spanish. I could tell the students were nervous but watching these videos again even I did not know these were a group of students. They became the Consultants that they were trained to be. I could not have been prouder of them.
The Group Presentations:
Group One:
Group Two:
Group Three:
Group Four:
The Bergecco-Parc Consulting Inc. Corporate Christmas Project:
I was tired of giving traditional quizzes by this point of class, I decided to do something different for the class. I was so impressed by the competition between the student groups that I created this project where the students had to create a Corporate Christmas Party idea for a Partner who was impressed by their Team project. They had to create a Invitation, a menu with an appetizer, main dish, dessert and signature Christmas drink. They also had to create a greeting for Corporate in English and Spanish. These are their ideas:
Do you know how horrible it is to lose to Columbia University in football? It’s when you lose to them by over twenty points. Both of our teams were 5-4 and the team that won not only won the Empire State Award (big deal) but had a winning record. I knew that we were in trouble when we fell behind 21-0.
Getting ready for the game
It was finally jubilant when we scored a touchdown and then it was 21-7. It was just meant to be as we fell behind again and again. The worst was toward the end of the game when we were at 38-22 and we kicked an onside kick. That is always a big mistake because it always ends with the other team getting a touchdown. Columbia got a touchdown immediately and the final score was 45-22. That was embarrassing.
The end of the game Columbia 45-Cornell 22 not our best game
It had been a nice afternoon in the stadium with clear blue skies and the weather was cool and crisp at between 48 to 50 degrees. I could not believe the crowd of alumni at the game. Even though Columbia is considered our rival I never took it much as a rivalry.
Cornell Alumni filling the stands at Columbia; we always outnumber them
Both of our teams in all the years that I have been coming to the game have not been that good. It’s just nice to go to a game and cheer someone on. It amazes me how every year no matter who wins we have more people in the stands than Columbia does.
It was beautiful in the stadium as long as the sun was out (then we got cold as darkness came)
Preparing to enter the stadium with great hopes of a blowout against Columbia
We came out so enthusiastic and ready to play ball, but it just did not look good when we could not score on the first play. We just did not look like we have a game plan. Then Columbia just kept scoring on us.
The start of the game
Even at half time, our band could not play on the field because one of the alumni said that they had a hazing problem at the Columbia band (which is so small I do not know what type of problems that they could have) and they banned them from campus. Then they banned other Ivy League teams from playing on their field as well. Let me put it this way, it was not the most exciting game. If it had not been for the group of alumni behind me cracking jokes and having fun, I would have been bored. The game became subdued when they left at the beginning of fourth quarter.
Going in for our first touchdown Columbia 21-Cornell 7
What also got to me was that it got dark in the stadium early. By the end of third quarter, the sun really moved across the sky, and it not only got dark, but it started to get cold in the stadium as well. For most of the game, it was clear, sunny and crisp and was pleasant in the stadium.
Going in for our third touchdown Columbia 38-Cornell 22
Then I noticed how fast the sun was moving in the sky and you could feel the evening chill. It must have dropped fifteen degrees by the time we left the stadium at the end of the game.
The last play of the game
After the game was over, I headed down to the Cornell Club on West 44th Street for the Annual Sy Katz Parade. In previous years, I had seen complete subway cars filled with alumni leaving the game. This time around there were only a handful of us on the Number One downtown. I thought that was strange.
Our teams are civil even after a loss
When I got to Rockefeller Center where the parade traditionally begins there was no one there. The two couples I came downtown with were there but then they disappeared. After waiting for about a half hour, I headed down to the Cornell Club on East 44th Street to see what was going on.
The end of the game
When I got to the club, I found out that they had to change the route of the parade due to permit problems and we started in front of One Vanderbilt Avenue between Grand Central Terminal and the office building in the plaza. It was funny to hear that somehow the two busses of band members and alumni heading back to campus got lost somewhere in New Jersey and had to head back into Manhattan. So, the rest of the alumni had to wait in Vanderbilt Plaza in the cold until they arrived about a half hour later. Then the fun began.
Preparing for the Sy Katz Parade in Vanderbilt plaza on Vanderbilt Avenue outside Grand Central Terminal
The Cornell Marching Band really got everyone revved up and the Cornell Cheerleaders and Dance Team really got everyone in the spirit (even though we got our asses kicked earlier in the day) and we had a good time as we made our way up Vanderbilt Avenue. We ended at the entrance of the Cornell Club on East 44th Street.
The Cornell Marching Band preparing for the parade from Vanderbilt Avenue
Cornell Alumni marching in the parade
Alumni marching to the Cornell Club where the pep rally is held every other year
The Band played all the school fight songs, the Alumna Mater and then traditional fight songs from the games. Since I was not an undergraduate at Cornell (I went for the PDP Graduate Program), I never learned the songs. I have to watch the YouTube videos on “On the Shores of Lake Cayuga” to learn the words. It has taken years to perfect it. Not like the Spartan songs from Michigan State (we were also having a bad football year) and I will do not know all the words to “MSU Shadows”.
Cornell School Song
‘Give my Regards to Davey’ (I never got this song)
The alumni were all excited and joined in the singing of the songs, watching the band hold their own traditions with marches and songs and then Sy Katz’s daughter, Alice, gave a speech in front of the club to wish everyone well. Her and her family were so happy that so many people came out to the parade. She and her family greeted the crowd so warmly that the alumni cheered her on as well. It was a nice crowd of enthusiastic people who sang and cheered.
Alice Katz welcoming the crowds at the Cornell Club on East 44th Street
Someone shot this at the parade in 2022
The Parade in 2018 pre-COVID
Our mascot also sang and danced at the parade
After the parade was over and most of the Alumni left for the evening, I joined everyone else in the Cayuga Room for a post-Alumni Tailgate dinner. It was really nice but I have to admit that the food tasted like it had been sitting for a bit.
The Hot Chicken Wings and the fresh salads were the best part of the tailgate
The Hamburger Sliders were hard and the buns crunched when you bit into them. The Chicken Fingers were good but tepid. The rest of the food was wonderful. They had two green salads, a Chili Bar with sides, a Meatball dish with a sweet sauce, a vegetarian sandwich and the best were the Hot Chicken Wings which were the best I have tasted in a while. We ended up going through two trays of those while I was in the room eating.
The sliders had been under the heat lamp or the warmer too long
For dessert, they had assorted cookies and brownies with tea, coffee and hot chocolate which was perfect when I was trying to warm up after it being so cool outside.
The desserts at the club are always wonderful
As I talked with other Alumni, I was amazed that I was the only one at my side of the table who went to the game. Everyone else had come in for the parade and tailgate. The one thing everyone said to me at the table when I discussed us getting our asses kicked was “You went to the Game?” I then replied, “Didn’t you?” and it was the same answer, “No, I do not go to that.” I took it as the alumni that went to the game were not the same ones that went to the parade. Oh well!
I had a wonderful time and it was so nice to have this event since the last time in 2018. So it will be until 2024 the next time I go again. I could not believe that I have been coming to this for over a decade.
After visiting three historical homes in the Fishkill area covering the towns of Hopewell Junction and Wappingers Falls, my last stop of the day was the First Dutch Reformed Church of Fishkill, NY. The church was closed at this point with services being on Sunday’s only starting at 10:00am. I was able to tour around the church admiring its architecture, looking over the DuBois House which is also owned by the church and exploring the cemetery.
The cemetery was the most interesting being the final resting place of many of the ‘first families’ of the area, including family plots of the Van Wyck and Brinckerhoff families, who also intermarried with each other. There were sections dedicated just to the families…
The Brinckerhoff House Historical Site was built in three different time periods with the oldest part of the house to the right, the main part of the house was built second and the Sun Room and porch to the left was built last. The house opens up in all parts but you can see the distinct different in the style of the design.
The entrance of the original homestead
The entrance of the Homestead has the schoolhouse and icehouse to the left of the entrance and the blacksmith shop and the carriage house to the right. The Blacksmith shop has a real blacksmith on duty working when the house is open for tours.
The Hasbrouck Heights Men’s Association 2022 “Man of the Year” Annual Dinner March 25th, 2022
Hasbrouck Heights Men’s Association honors their “Men of the Year”
On Friday, March 25th, the Hasbrouck Heights Men’s Association held their annual dinner for their members and their spouses. We chose Roma’s in North Arlington as it held a lot of good memories for the organization. We had held our 2019 dinner here right before everything closed due to the pandemic which had been another memorable night for the organization. Their food and service are excellent and the membership enjoyed a wonderful dinner.
Before dessert was served, President Steve Palladino gave a warm welcome to everyone. We talked about the successes we had in the previous year with our Golf Outing being one of the most prosperous in recent history and one of the best Christmas tree sales for the association. We sold a record number of trees in eleven days that generated a great profit for our scholarship fund.
The Executive Board presented our awards for “Volunteer of the Year” award for the member whose contributions over the last year made the association flourish. The Executive Board chose Mark Stefanelli, whose fundraising for our Annual Golf Outing made it the success it was this year. He really reached out to the community for sponsorship that raised a lot of money for the event and helped raise some of the biggest donations to make the Golf Outing the huge success that it was last year.
Executive Board Members Lou Verdi, Ken Wheeler, Winner Mark Stefanelli, Steve Palladino, Dennis Colton and Justin Watrel
Our “Man of the Year”, a man that honors the Hasbrouck Heights community with their dedication to the town, was resident and volunteer Tony Bonelli. Mr. Bonelli was an athlete at Hasbrouck Heights High School who not only led the school to many winning seasons but played multiple sports while attending.
Executive Board members Lou Verdi, Ken Wheeler, Steve Paladino, winner Tony Bonelli, Dennis Colton and Justin Watrel
He has for the last forty years helped in the Recreation Department, coaching teams, assisting in the grounds upkeep and when he got older contributed by assisting other coaches and lending his support to many of our town’s youth teams.
“Man of the Year” winner Tony Bonelli with his family at the HHMA Dinner
Both men have contributed a lot not just to making us a better organization but making Hasbrouck Heights the community that it is today.
Thank you to all the members who contribute so much over the previous years.
Members of the Hasbrouck Heights Men’s Association having dinner
The Garment District is an unusual neighborhood. It is a mixture of manufacturing, tourism from all the hotels that have opened in the last twenty years and office lofts of former manufacturing and showrooms. The Advertising, Marketing and Tech companies that are now quiet due to the pandemic. During the weekends, it is especially quiet in the area due to the lack of tourists after the holiday season. The most amount of people on a warmish day are concentrated around Bryant Park.
It has also been so cold lately that it has been no fun walking around Manhattan. When you have those rare days when there is no wind and it is around 40 to 50 degrees it makes it bearable. I am not much of a winter person but it is only two more months. The weather finally broke one afternoon and I was able to start the lower part of the neighborhood on a 45-degree day that was sunny with no wind. It made for nice walking weather.
I started my walk on a late sunny afternoon. I had tickets for a movie at the MoMA that evening and wanted to walk a few blocks before I left for the museum. I now understand what pandemic has done for small businesses all over Manhattan. It is getting spooky how the domino effect of closed offices has had on restaurants and shops not just in this area of the City. There were so many empty store fronts and, in some cases, open restaurants with staff sitting around on their cellphones. It reminded me of Chinatown in March of 2020.
Walking West 35th Street was like seeing where magic is created as most of the buildings are the backs of hotels and current and former department stores. On the corner of Eighth Avenue and West 35th Street is the most unglamorous part of the Hotel New Yorker with the loading dock and the employee entrance, the loading docks of Macy’s that stretch from Seventh Avenue to Broadway and the loading docks of the former Ohrbach’s department store that are now part of the office building that stretch from Broadway to Fifth Avenue. There are lots of delivery trucks going back and forth.
Macy’s facing Broadway and West 35th Street and Herald Square hides it loading dock.
Here and there small hotels have been created in the spaces between the office buildings and these have changed the character and the foot traffic of the neighborhood. They have brought some life to a quiet block. What impressed me was that there are still a lot of fabric and clothing wholesalers left in the neighborhood. Between rezoning and the pandemic, so many of the fabric, button and zipper businesses have closed their doors.
What stands out is the restaurants that dot the street. There are so many reasonable restaurants that are surviving on the garment and the office workers that are still in the area and the shoppers at Macy’s. Some are also really popular on TripAdvisor and Yelp so that helps them as well.
Stick to My Pot Potstickers at 224 West 35th Street has been catering to both the garment and office workers since it opened two years ago. I love coming here for reasonable meals and snacks when I am in the area. The Fried Pork and Chive dumplings and the Roast Pork Bao Buns are just excellent (see my reviews on TripAdvisor and DiningonaShoeStringinNYC@Wordpress.com).
Stick to my Pot Potstickers is at 224 West 35th Street
The slow cooked pork is tucked into a rice bun.
Their dumplings are delicious
A few doors down another reasonable take-out place just opened 99 Cent Delicious Pizza at 460 Seventh Avenue. They have the most amazing cheese pizza at $1.00 a slice. I cannot believe how popular this place has become with both the tourists and local office workers.
99 Cent Delicious Pizza makes an excellent slice
Crossing the street, you will see how the innerworkings of Macy’s loading docks with the street loaded with trucks unloading all sorts of treasures that will be on display in the store in the coming days.
Herald Square was busy the afternoon I was there with shoppers and tourists relaxing on the chairs in the plaza outside the store and in the park. The park has dramatically improved since I worked at Macy’s. When I worked at Macy’s in the early 1990’s, Herald and Greeley Squares were places to avoid until about 1994 when the parks were renovated and new plantings and French metal café tables were added. Now it is hard at lunch time to find a table.
In the process of the renovations, the City also restored the statues dedicated to James Gordon Bennett and Horace Greeley.
The statue dedicated to James Gordon Bennett and his son James Gordon Bennett II
Herald Square Park during lunch
The statue is to Minerva, the Goddess of Wisdom and Invention and two blacksmiths who flank a bell that once topped the Herald Building where the New York Herald, which was founded by James Gordon Bennett in 1835. The statue was dedicated in the park in 1895 (NYCParks.org).
Antonin Jean Carles was born in France and was a student of the Ecole des Beaux-Arts de Toulouse. He was known for his monument sculptures.
Across the park is an impressive mural at the corner of West 35th Street and Sixth Avenue on a building that once housed the Desigual flagship store. The work is by Spanish artist Okuda San Miguel and entitled “Multicultural Freedom Statue” and was created in 2019. It is a tribute to multiculturalism in New York City (Artist Bio). The store has since closed.
The painting at Sixth Avenue at West 35th Street by artist Okuda San Miguel (now painted over in 2023)
Artist Okuda San Miguel was born in Spain and known for his colorful geometric styles in painting. He graduated from the Complutense University of Madrid with a BFA and has shown his work all over the world (Wiki).
The rest of the block is the northern most edge of Koreatown and has some interesting restaurants that have been here for over thirty years. In between the restaurants there are more small hotels that have been part of the neighborhood for years. Then you reach the border of the neighborhood at Fifth Avenue and you are facing the formerly grand B. Altman & Company on the corner of Fifth Avenue and East 35th Street.
The B. Altman Building at 361 Fifth Avenue was built by Benjamin Altman for the new location for his ‘carriage trade’ store. The store was designed by architects Trowbridge & Livingston in the “Italian Renaissance Style” in 1906. The palatial store was home to couture clothing, fine furniture and expensive art work.
The former B. Altman Department Store at 361 Fifth Avenue
I walked back down West 35th Street towards Ninth Avenue and the only really section of the street that was busy was in front of the Midtown Precinct South. It was going through their shift change in the afternoon. I rounded the corner and made my way down West 36th Street. Again as I was walking down the street it amazed me to see so many clothing and fabric businesses still in business. Here and there are traces of the old neighborhood mixing into what is developing since the rezoning.
West 36th Street is again a mix of the old and the new. Loft office buildings mix in with the new smaller hotels that line the street which surprisingly are all open. On a recent trip down Lexington Avenue in Midtown East, many of the larger grand hotels that line the avenue are still closed but these smaller commuter hotels are still filled with tourists and industry people. It is showing the resilience of the area.
Architecture wise, it is extremely bland with mostly buildings from the post WWII era that catered to the growing Garment industry. There are some conversions to new hotels and office buildings and some residential as well. Still there are some surprises along the walk.
488 Seventh Avenue was built as the Hotel York in 1903 by brothers James and David Todd, who had an interest in building luxury hotels. They commissioned architect Harry B. Mulliken, who had designed the Hotel Aberdeen on West 32nd Street for the brothers, with his new partner, Edger J. Moeller, who formed the firm of Mulliken & Moeller. The York Hotel was their first commission together. The hotel was designed in the Beaux-Arts style with elaborate carved decorations (Daytonian in Manhattan).
The Hotel York was a residential and transient for most of its existence attracting the theater crowd when 34th Street was the Theater District of the time. As this moved uptown, the hotel was bought in 1986 and was renovated for residential and commercial use (Daytonian in Manhattan). The Tokian Group now owns the building and it is luxury apartments.
Walking towards Broadway most of the buildings are relatively new but one does stand out that being the Haier Building at 1356 Broadway. The Haier Building was built by architects from York & Sawyer in the Neo-Classical Revival style. The building was completed in 1924 and was the headquarters for Greenwich Savings Bank. The building is built with limestone and polished granite and features Roman Corinthian Columns (Wiki).
1352 Broadway-The Haier Building (Former Greenwich Savings Bank-Wiki)
The Haier Building is especially beautiful at night.
The Haier Building stretches from Broadway to Sixth Avenue and is impressive on both sides of the building. The building was used by Greenwich Savings Bank from 1924 until 1981 when the bank went out of business (Wiki).
In front of the Executive Hotel Le Soleil New York at 38 West 36th Street, there is an interesting sculpture on the front terrace by artist Marie Khouri that looks like a tear drop. The sculpture. “Histoire d’O”, was created in 2016 and there are many different versions of it all over the world, this one prominently sitting in front of the hotel. Its beauty is in its curvature.
The Executive Hotel Le Soleil New York at 38 West 36th Street
Artist Marie Khouri was born in Egypt and raised in Lebanon and through a series of moves around the world is now based in Vancouver. She was classically trained in sculpture at L’Ecole du Louvre in Paris and has developed a vast range of cultural and historical influences within her practice. Her sculptures blend and extend metaphors of language, form and the body to propose an inextricable link to a life deeply affected by the complex history of the Middle East (Artist’s Bio).
When I reached the edge of West 36th Street, at the corner of Fifth Avenue and West 36th Street is 390 Fifth Avenue that was designed by the architectural firm of McKim, Mead & White for the Gorham Manufacturing Company of fine silver products in 1903. It was designed in the “Italian Renaissance Style” and was used for manufacturing and their showroom. It later became Russeks Department store and has now found other uses.
390 Fifth Avenue-The Gorham Manufacturing Building
It was getting dark when I arrived back at Ninth Avenue and I decided to call it a night. Before I left for the MoMA to see my film, I went to Stone Bridge Pizza at 16 East 41st Street for dinner. I have to say that their personal Cheese Pizza ($10.95) is excellent and very simple. The sauce is fresh tomatoes, garlic and olive oil topped with fresh mozzarella and baked until crisp (See review on TripAdvisor). With an unlimited soda fountain dispenser of Boylan’s sodas, it makes for the perfect meal on a cool night.
Stone Bridge Pizza & Salad at 16 East 41st Street (now closed 2022)
I made a second trip into Manhattan that Saturday. My plan was to walk the rest of the neighborhood, then go to the Met for the afternoon to see the Surrealist exhibition and then visit a few of the stores and restaurants that the internet had said had closed.
Walking the Garment District took longer than I thought walking back and forth between West 37th to West 41st Streets from Ninth to Fifth Avenues. It did not help that it was 28 degrees outside. Still, it was sunny with no wind and I found the crisp winter day the perfect time to walk the empty streets of the Garment District.
While buying my ticket for the return trip home, I passed a sculpture of passengers getting on a bus that before I had never given a second thought to and took a moment to look it over. It is the sculpture “The Commuters” by artist George Segal.
It really does depict what it is like to wait for a bus at the Port Authority after a long day at work. You are exhausted and worn out from work and then have to wait in a long line of other tired people while traffic backs up in the Lincoln Tunnel to leave Manhattan. The sculpture is true to form.
“The Commuters” by Artist George Segal (Wiki) in the Port Authority Bus Terminal
George Segal is an American born Native New Yorker who was raised in New Jersey and lived his whole life. He attended the Pratt Institute, Cooper-Union and graduated with a degree in teaching from New York University. Known mostly for being a painter, the artist gained fame with his realistic sculptures. “The Commuters” was installed in 1982 (Wiki).
Artist Shantell Martin is a British born artist now working out of Los Angeles, CA. She holds a BA from Central St. Martins, University of Arts out of London. She is best known for her art that explores themes like intersectionality, identity, and play (Artist Bio).
I rewalked West 36th Street to be sure that I had not missed anything as the other day it started to get dark early, and I rushed walking the street. I thought the side streets of the Garment District were quiet during the week. Try walking in the neighborhood on a weekend day when most of the businesses are closed. Most of the streets with the exception of around Herald Square and Bryant Park were desolate. I saw mostly bored shop keepers in the fabric stores and empty hotel lobbies.
One piece of art I missed on my first part of the walk down West 36th Street was just outside Vito’s Pizzeria at 464 Ninth Avenue. Just around the corner is an interesting painting on the wall on the side of the business by artist Chem Dogg Millionaire. The creative geometrics on the mural brighten up the side of the building.
Painting by artist Chem Dogg Millionaire (no bio on artist)
It was so quiet when I walked down West 37th Street from Ninth Avenue. The cold was keeping people inside but there were still the adventurous ones walking their dogs and just wanting some fresh air.
I passed M & T Pretzels at 349 West 37th Street which distributes vending and concession products all over the City and you can see all their carts that are the fabric of the food service industry. Their pretzels are a New York institution.
West 37th Street in not known for its architectural creativity or street art but where it lacks in these it makes up in reasonable places to eat and some great restaurants. The Garment District has some of the best places to eat when you are on a budget.
9th Avenue Gourmet Deli at West 37th Street
On the corner of Ninth Avenue and West 37th Street is 9th Avenue Deli (the former AM-PM Deli), which I think is one of the best delis in Manhattan. I have stopped by for breakfast, lunch and dinner and the food has always been consistently delicious.
9th Avenue Deli at 480 Nineth Avenue (formerly AM-PM Deli)
I have mentioned this deli many times on my walks. It is where I have had breakfast to fill up with carbs before my thirteen-mile Broadway walks and have stopped here when walking the “Great Saunter Walk” around the perimeter of the island. Their ‘Meat Lovers” breakfast sandwich with bacon, sausage, and ham with three eggs helps carry me through one side of the island and their bacon cheeseburgers are the best.
The Cheeseburgers at 9th Avenue Deli are wonderful.
There has been some interesting graffiti work showing up on the walls of this area as well.
This popped up on West 37th Street.
This was right next to it.
Very clever and a nice way to cover it.
At West 26th Street is the FDNY Firehouse called the “Batcave” which is Engine 26. This firehouse has been active in the system since 1865 and had originally been part of an extensive volunteer network before the FDNY was established. It is the oldest active firehouse in the FDNY system (Foursquare and Manhattan Sideways).
Engine 26 in Midtown “The Batcave” at 222 West 37th Street.
Non Solo Piada at 302 West 37th Street just off Eighth Avenue is another wonderful place to dine. This tiny store front specializes in Roman street food with dishes such as Piadizze, which is a crispy thin pizza with multiple toppings and Cassoni, which is a smaller version of a Calzone, which is filled with cheeses and meats. They have wonderful desserts and when the weather is warmer, they have tables and a counter outside the store and it is nice to eat outside on this quiet block.
Non Solo Piada at 302 West 37th Street off Eighth Avenue
Amongst all the large office buildings and manufacturing companies is a tiny church tucked in the middle of all this commerce. The Shrine and Parish Church of Holy Innocents is at 128 West 37th Street and stands out for its beauty in design and the fact that it was still decorated for Christmas.
The Shrine and Parish of Holy Innocents at 128 West 37th Street
The church was built in 1870 when the area around Herald Square was still rural and the church was designed by architect Patrick C. Keely in the Gothic-Revival style. The fresco inside the church was designed by noted artist Constantino Brumidi, who later painted the rotunda at the U.S. Capital (Wiki).
As the area has changed over the last hundred and fifty years, the congregation has changed with it from the rural farmers then to the tenement dwellers, the theater and hotel crowd and now to office workers and shoppers who dominate the area during the week. The church still has its challenges with the poor but is optimistic in serving the community (Church history).
Just off West 37th Street on Broadway is an interesting little pizzeria Encore Pizza at 1369 Broadway. I have eaten here many times on my walk down Broadway and they make a nice pizza.
Try to get there though when a fresh pie comes out of the oven.
Encore Pizza at 1369 Broadway
A new and very impressive addition to the neighborhood, Marvelous by Fred (Aux Merveilleux de Fred), opened a gluten free meringue bakery at the corner of Sixth Avenue and West 37th Street at 1001 Sixth Avenue. Not only are the pastries mind-blowingly good but the just watching the bakers prepare them in the open kitchen window make you want to walk inside (especially with how cold it has been).
I have to admit that the bakery is not cheap especially for this section of the City and during COVID but it is a welcome addition in high quality pastries and when you need a guilty pleasure, trust me it is helpful and so enjoyable.
I had a Brioche with a sugary filling that was still warm when I bought it and each bite was a treat with a rich buttery. The sugary filling bursting in my mouth and on a cool afternoon, really warmed me up. I also ordered a mini Merveilleux, called a ‘L’Exentrique’, which is two small meringues filled with a creamy mixture and then rolled in cherry crunchies. This sweet creamy pastry melts in your mouth when you bite into it and you have to eat it quickly when walking or otherwise it is a gooey mess. Both pastries were well worth the money and put a big smile on my face.
The marvelous pastries at the bakery
I was a very happy traveler when I reached Fifth Avenue to see the warm sunshine covering the block. Fifth Avenue has changed since my walk around Murray Hill in 2020. A lot of the buildings are either being renovated or have ‘For Rent’ signs in the windows as small businesses in the area have suffered from lack of office workers and tourists.
Across the street is 401 Fifth Avenue, the former home to Tiffany & Company before the operations moved to East 59th Street. The impressive building stands guard still on lower Fifth Avenue as a testament to when the shopping district was below 42nd Street.
401 Fifth Avenue-The former Tiffany & Company building (Wiki)
The building was designed by Stanford White of McKim, Mead & White and was completed in 1905 as the company headquarters and stayed here until the move uptown in 1940. The design was based on the Palazzo Grimani de San Luca in Venice, Italy (Wiki).
On the way back down West 37th Street, I passed another restaurant on the other side of the street that I really had not noticed and crossed to take a look at it. Tengri Tagh Uyghur Restaurant is at 144 West 37th Street. The cuisine was Uyghur, which is an interior section of China that most of the residents were being interred by the Chinese. I remember reading that the food has more Turkish and Indian influences and the smells coming out the restaurant were amazing. You could almost taste the spices in the air. I knew where I was eating dinner that night.
One of the architectural gems of the neighborhood is covered with demon-looking faces. It sits at 301 West 37th Street, which has the most unusual carvings of gargoyles all over the sides and inside the window ledges. It gives the building almost a creepy, demonist look to it. The building was built in 1915 and is currently going under a gut renovation.
As I walked around to West 38th Street, I was greeted by an old friend in the family business of Esposito Meats at the corner of West 38th and Ninth Avenue at 500 Ninth Avenue. Esposito Meat Market has been in business since 1932. You can see the selection of meats and different cuts from the window. The one time I walked in you could smell the aroma of the freshly cut meats. The store prides itself on always delivering quality (Esposito Meat Market website).
West 38th Street to me is the Garment District’s ‘Restaurant Row’.
Just off the corner of Ninth Avenue and West 38th Street is the now closed (and hopefully to be opened soon again) Fu Xing at 273 West 38th Street. The restaurant was my go-to place for Roast Pork, Custard, Pineapple and Cream buns ($1.25) when I volunteered at the Soup Kitchen or when I needed a quick lunch and was in the area (see my reviews on TripAdvisor and DiningonaShoeStringinNYC@Wordpress.com).
The roast pork buns here were the best
This little hole in the wall catered to the Asian garment workers but somehow found its way to tourists and office workers all over the area.
On the corner of Eighth Avenue and West 38th is another building beautiful in detail but has been sadly neglected over the years is 557 Eighth Avenue. The Beaux-arts’ designed building was built in 1903 by architect Emery Roth who was part of Stein, Cohen & Roth. It was run as a residential hotel for most of its history and now houses commercial space in the upper floors and fast-food restaurants on the bottom (Daytonian in Manhattan.blogspot/Loopnet.com).
You have to really look up or you will miss the beauty of the building with its detailed carvings around the windows and the portraits of women carved between the windows.
The side entrance of the building at 302 West 38th Street
Further down the street towards Seventh Avenue is Lazzara’s Pizza Cafe at 221 West 38th Street #2, which is known for their lasagna pizza (see my review on TripAdvisor) which was lunch for us many an afternoon when I was a in the Buying line at Macy’s. These deep-dish pizzas are wonderful and the service has always been so friendly over the years.
A few doors down is Ben’s Kosher Restaurant, the former Lou G. Siegel’s, that is known throughout the Garment industry as the place for piled high pastrami sandwiches and matzo ball soup. The original restaurant had been in business for over 79 years before being bought out by Ben’s in 1996 (Ben’s Kosher History).
Ben’s Kosher Restaurant Manhattan at 209 West 38th Street (now called Mr. Broadway in 2024)
The interesting family fact is that both myself and my grandfather both ate at Lou G. Siegel’s when it was open thirty years apart. My grandfather had worked as an officer in the Ladies Garment Union and this is where they used to have lunch back in the 1950’s. I still love to dine there, always ordering the Double Dip ($16.99), a Pastrami on Rye with a side of Matzo Ball soup and a Potato pancake. There is nothing like it (see my review on TripAdvisor).
Don’t miss the Double Dip at Ben’s Kosher Restaurant
Ben’s Kosher Historical Marker as the original Lou Siegel Restaurant (his father’s) and is now called “Mr. Broadway Restaurant”.
Unless I had missed this before but there was a new mural at the top of the building. This was very unusual how this got up so fast but it was really interesting.
The work at the top of the Mr. Broadway Restaurant building by artist M. Schorr.
Artist Mitchell Schorr is an American born artist from New York City and is best known for his urban mural paintings. This is one of many in New York City and around the world (Artist bio).
During the week, there is a tiny cart right off Broadway, Empanada Suprema, with the little empanada with a cape as its symbol. This little cart makes the freshest empanadas in Mid-Town with cheese, chicken and beef fillings made right in front of you and fried fresh at the cart. With a little hot sauce, two of these make the perfect lunch and I love munching on them on a cold day.
The Empanada Suprema cart at West 38th Street. Look for the capped empanada
Walking towards Fifth Avenue, the architecture starts getting interesting and at 63 West 38th Street is the Refinery Hotel. This beautiful and interesting looking hotel was built in 1912 and was the former Colony Arcade Building. It had been home to a 19-century milliner and a tearoom (Refinery Hotel history). The hotel has two excellent restaurants one being on the roof top looking over the Bryant Park neighborhood.
The Refinery Hotel at 63 West 38th Street (The Refinery Hotel)
Arriving finally at Fifth Avenue is the famous former department store Lord & Taylor, once a New York institution in women’s high fashion. The former Lord & Taylor headquarters store that opened in 1914 just recently closed with a sale to the now imploded WeWorks company and was just sold to Amazon for 985 million dollars.
This former ‘grand carriage trade’ store replaced the former headquarters store at Broadway and 20th Street by Union Square and opened at this location at 424-434 Fifth Avenue. The 11-story building was designed by architects Starrett & Van Vleck in the ‘Italian Renaissance Revival’. The store closed for business in January of 2019 after over one hundred years in the location (and a recent store renovation).
Lord & Taylor was founded in New York City in 1826 and has moved around the City several times in its long history. I will miss walking around the store and wondering through the store at Christmas time which was always magical in the store’s heyday. I like everyone in the City will miss their Christmas windows.
I’m not sure if Amazon will continue this tradition at the holidays
As I made my way back down West 38th Street, I finally saw a bit more foot traffic off Fifth and Sixth Avenues as the afternoon crowds went to lunch or were heading in the direction of Macy’s. There was another one of their big sales and it was attracting late shoppers.
On the corner of West 39th Street is one of the best places for deep-dish pizza in Manhattan at the ever-growing Upside Pizza (which now has two more locations) at 598 Eighth Avenue. The pizzeria makes delicious deep-dish cheese and pepperoni pizza and their regular cheese pies are terrific too. The Sicilian pies are a cross between traditional Sicilian and Detroit deep-dish.
As I made my way down West 39th Street, I passed more fabric and small wholesale stores proving that the Garment District businesses are alive and well, maybe not in the numbers as in the past but still going strong. Tucked in between buildings are more national chain hotels and restaurants that keep opening and closing with the traffic of the area. There are a lot of empty store fronts as you get to Seventh Avenue. Business from the surrounding office buildings has indeed slowed down.
When arriving at the corner of West 39th Street and Seventh Avenue in front of the Chase Bank at 551 Seventh Avenue is the very iconic sculpture of the Needle Threading the Button that is part of the Welcome Booth on Seventh Avenue.
The Button and Needle Sculpture is actually part of the information booth (NYPL.org)
The Needle and Thread has now been replaced by a new sculpture in 2023
According to the New York Public Library, the sculpture of the needle and button is actually part of the Fashion Center Information Kiosk that has been closed for a few years. The sculpture was designed by Pentagram Architectural Services in 1996 and was inspired by artist Claes Oldenburg’s sculptures. The district is currently looking into replacing this kiosk (New York Public Library Research Department).
Artist Claes Oldenburg was a Swedish born American artist. He was born in Stockholm and moved to the United States with his parents. His father was a Swedish Diplomat who was stationed in Chicago and he studied art at Yale University and The School of the Art Institute of Chicago. He was known for his large art installments. Even though this was not designed by him, the work was inspired by his sculptures (Wiki).
In front of the Chase Bank at 1411 Broadway is Golda Meir Square with an open plaza. Tucked into a garden almost hidden from view by the plants is a bust of Golda Meir by artist Beatrice Goldfine. It looked like from old pictures the original pedestal is now beneath the planter. It was unveiled in 1984 (Wiki).
The bust of Golda Meir by artist Beatrice Goldfine in Golda Meir Square is now hidden in a garden.
Artist Beatrice Goldfine is an American artist born in Philadelphia and studied at the Barnes Foundation and the Pennsylvania Institute of Fine Arts.
When walking back down West 39th Street, I noticed another small Chinese restaurant named Bao Bao Cafe at 214 West 39th Street that has an interesting menu. This is one to check out in the future.
On West 40th Street is where you really start to see interesting architecture on the fringe of the old shopping district. The buildings on the southern edge of Bryant Park, which had once a upon a time had been just ‘old buildings’, now have become the symbol of the park and some of the most classic examples of Beaux Arts and Art Deco architecture.
The walk from the Port Authority on Ninth Avenue is remnants of the ‘bad old days’ of Times Square that have not been torn down yet. This area was in the process change before COVID and is still being developed.
As you cross Sixth Avenue with Bryant Park on one side, there is a line of beautiful buildings between Broadway and Fifth Avenue that make it quite an impression. The enormous detail to these structures is evident along the sides and top of the buildings.
The details on 119 West 40th Street (the other side of the building is 114 West 41st Street) are unique. The building was built in 1913 by Philip Lewisohn with the architectural firm of Manike & Franke with the purpose of designing a loft type building. What makes the building so unique is the Gothic figures above the curved windows (Daytonian in Manhattan/Emporis).
The second is 110 West 40th Street. The building was designed by architect Edward S. Browning of the firm of Buchman & Fox and was built in 1914. It was known as the World Building. Browning has designed the building so that all four sides were equally detailed (MetroManhattan.com).
On the corner of Sixth Avenue and West 40th Street I saw the green and red lights still blinking of the new Bank of China building at 1045 Sixth Avenue (or 7 Bryant Park). This building is interesting for its shape and its ongoing light show. The second day of visiting the neighborhood, the lights of the holidays were gone.
The building was completed in 2016 and was designed by architects Henry N. Cobb and Yvonne Szeto from the firm of Pei Cobb Freed & Partners and it was interesting on why they designed the building in an ‘hourglass’ design. The firm stated that “they wanted to enrich the experience of the park while at the same time make its relationship to the park a clear expression of its identity (Pei Cobb Freed & Partners). The building is the New York home of the Bank of China.
Bank of China Building at 1045 Sixth Avenue (7 Bryant Park)
Across from Bryant Park to its south are a grouping of beautifully designed buildings. On the corner of West 40th Street and Sixth Avenue is 80 West 40th Street, ‘The Bryant Park Studios’. The building was built in 1910 as showrooms for artists. The building was designed in the Beaux-Arts style by architect Charles A. Rich (Daytonian in Manhattan).
The Bryant Park Hotel at 40 West 40th Street is another standout that sits on the edge of the park. The hotel was built in 1924 for the American Radiator Company and known as the American Radiator Building (it was renamed the American Standard Building).
It was designed by architects John Howells and Raymond Hood who designed it in a Gothic Modern style with black and gold bricks, the black bricks symbolizing coal and the gold bricks symbolizing fire. The style of the building is a combination of Neo-Gothic and Art Deco. In 1988, the building was sold and the Bryant Park Hotel was born (Bryant Park Hotel History).
The Bryant Park Hotel at 40 West 40th Street (Bryant Park Hotel)
A few doors down from the hotel is 32 West 40th Street, the former Engineers Club Building. The building was designed by architects Henry D. Whitfield and Beverly S. King of the firm of Whitfield & King and was built in 1907. The building was designed in the neo-Renaissance style with Corinthian style capitals. The building was partially funded by Andrew Carnegie for a new club house for the Engineers Society that had been founded in 1888 (Wiki).
Making my way back to the border of Garment District at Fifth Avenue sit two impressive buildings of the bygone era from this was a major shopping district, the Knox Building and the Arnold Constable Building.
The building at 452 Fifth Avenue, the former home to Knox Hat Company, was incorporated into the HSBC Tower in 1984. The glass tower was built around the Beaux Arts building for the HSBC and it was considered an architectural marvel when it opened. The Knox Building was built in 1902 and is considered one of the finest examples of ‘Beaux Arts style’ in Manhattan.
452 Fifth Avenue-The Knox Hat Company Building part of the HSBC Building
The detail work of the Knox Building at 452 Fifth Avenue.
The Knox Hat Company was considered one of the finest hat companies for men when it was founded in 1838. It once had 62 retail stores and was sold in all the finest stores. It did not survive the Great Depression and was merged with three other companies in 1932 to form Hat Corporation of American (Hat Co) (Bernard Hats history).
The last interesting building I saw before returning to Bryant Park to relax by the fountains was 454 Fifth Avenue at 40th Street, the old Arnold Constable & Company department store.
Fifth Avenue at 40th Street-Arnold Constable & Company Department store
The building opened in 1915 and closed when the company went out of business in 1975. It is now part of the New York Public Library. Arnold Constable & Company was founded in 1825 and was considered one of the oldest stores in New York City. The building was created as the shopping district moved further uptown. The company closed for business in the 1990’s.
As I finished the edge of the neighborhood walking West 41st Street, most of the buildings were either the front or back of old theaters or large new office buildings that were the result of the final demolishment of the blocks around Times Square (which was much needed at the time).
As a result of these large buildings compacted into one area, there needed to be setbacks for the public in the way of small parks and one of them is just behind the new Whole Foods at 1095 Sixth Avenue (Three Bryant Park). Inside the park near the stone benches, I admired a rather strange statue entitled “The Guardian-Superhero” by artist Antonia Pio Saracino.
Guardian-Superhero at Three Bryant Park (Antonio Pio Saracino)
The statute was created by the artist in mirrored stainless steel. The artist uses a digitally generated architectural composition (Frameweb.com).
Artist Antonio Pio Saracino is an Italian born artist based in New York City. He is a graduate of the La Sapienza University of Architecture with a master’s degree. The artist is multi-talented in sculpture, building and furniture design (Wiki).
I finally was able to relax in Bryant Park for a bit before I continued the walk to Kips Bay. I had read online that DiDi Dumpling in Kips Bay had closed, and I wanted to check it out for my blog. I walked through the side of Bryant Park that faced West 40th Street and admired some of the statuary and the tiny Merry go Round that was closed for the season.
The first statue that I admired was Goethe Monument inside the path. The Gothe statue is of author Johann Wolfgang von Goethe and is a replica of a copy by artist Karl Fisher. It was presented to the park by The Goethe Society of America in 1876 and it was moved to Bryant Park in 1932 (NYCParks.org).
I passed the tiny French Merry go Round, Le Carrousel, that brought into the park after the renovation to give the park the Parisian feel that it had. It was created for the park by the Fabricon Carousel Company of Brooklyn, NY and many interesting creatures for children and adults (I did ride it once when it first came to the park. I am too big for this thing).
The Bryant Park Carrousel on the south side of the park (NYCParks.org)
The last statue that I admired in the park was of the park’s namesake, William Cullen Bryant, from artist Herbert Adams and designed by Thomas Hastings of the architectural firm of Carrere & Hastings in 1911 (The firm that designed the New York Public Library). The statue was of poet, journalist and editor of The New York Evening Post Willaim Cullen Bryant (NYCParks.org).
The statute of William Cullen Bryant (NYCParks.org)
Herbert Adams was an American born artist. Born in Vermont, he was raised in Massachusetts, He studied art at the Massachusetts Normal Art School. He opened a studio in New York City and in his time, he created over 200 public works of art and is considered one of America’s best sculpturers (Wiki).
As the last traces of the Winter Villages Christmas decorations have disappeared, I walked all around the skating rink and the open restaurants. I could not believe how busy the park was at this time of day and was not sure if it was all tourists or just locals having a good time. With all the gloom and doom in the news lately, these people deserved it!
On the way back towards Broadway I came across an interesting set of artwork by artist Santi Flores that lined the Broadway Mall. These interesting works reached for the sky. These interesting little sculptures looked like they were raising their hands for attention (“Here” ended October 22nd, 2022).
The Broadway pop-up of Artist Santi Flores display “Here”
Artist Santi Flores at the street exhibition “Here”
Artist Santi Flores is a Spanish artist who is also a musician and visual artist. His creativity shows no limits (Artist Bio).
As I walked back down West 41st Street towards the Port Authority, I walked in between the terminals on my way back and forth from Ninth to Eighth Avenues and rediscovered the Robert Wyland paintings that had been done in the 1990’s. It was ironic that he had painted them because I had just visited his galleries in both Waikiki and in Maui.
The Robert Wyland mural “Inner City Whales” on the side of the Port Authority wall at Eighth Avenue and West 41st Street in 1993 (Part of his “Whaling Walls” series across the United States)
The Robert Wyland Mural on the inside wall of the Port Authority at West 41st Street is easy to miss with all the traffic and noise. I was not sure why he would place this wonderful piece of art in such an odd place that most people miss.
Mr. Wyland is an American born from Detroit. His works have been inspired by nature when he visited the ocean for his first and his love of diving. In 1993, he started his foundation, and started to paint murals in major cities. He is known for his conservation as well as his art(Artist bio).
I finished the streets of the Garment District in the early afternoon, and it was still light out, so it was time to travel to other parts of Manhattan to check other businesses from my blogs to see if they were still opened. This meant a trip down Lexington Avenue to DiDi Dumplings at 38 Lexington Avenue.
DiDi Dumpling is one of my go-to places on my blog, DiningonaShoeStringinNYC@Wordpress.com for delicious meals of steamed dumplings and fried potstickers. Google had posted that they closed but I had to check this out for myself. Not only were they still open but really busy. So, I stayed for some Steamed Shrimp Dumplings ($5.75) with a Coke. After all that walking, I felt I earned it.
DiDi Dumpling at 38 Lexington Avenue (closed in January 2024)
Now that I was rested and well fed (God those dumplings hit the spot on a cold day), I walked to my next location, La Crosta Pizza on East 72nd Street and First Avenue. I took Lexington Avenue and walked up a combination of that and Madison Avenue. On my way up to the Upper East Side, it was shocking to see how many businesses were shut and all the empty storefronts. These being victim to the economy and COVID.
I made it to 436 East 72nd Street and indeed La Crosta Pizza is now closed. I was really bummed in that they had wonderful lunch specials, excellent food (their pizza and calzones were the best) and the guys that worked there could not have been nicer. It was a big place to eat with the people at the hospital. The sign says that it is being replaced by York Pizzeria. I will have to revisit when they open.
The pizzeria is now names York Avenue Pizza but the prices are much higher.
As I walked back down from the Upper East Side to the Garment District again, I crisscrossed the avenues going from First to Second then walking down Lexington to Park Avenues looking at store fronts and dark apartment buildings and hotels and wondered how many of these people have come back to the City. It still seemed quiet after the holidays.
I ended the walk that evening back at the Uyghur Restaurant Tengri Tagh at 144 West 37th Street. I kept watching from the window all the interesting dishes coming to the tables and it fascinated me that this tiny hole in the wall restaurant was so busy. I later found out when I got home that they just had three back-to-back excellent reviews on the internet.
Uyghur Restaurant Tengri Tagh at 144 West 37th Street
When I got there at 6:30pm, it was quiet. There were only two other tables full. By the time my dinner started to arrive at the table, the place was packed. I could not believe this small restaurant on a side street and a gloomy one at that was so busy.
I kept it simple and ordered a dish of dumplings, a baked bun and an opened faced meat and vegetable bun. When it all came out, it was more than enough food. The baked bun ($3.95) was filled with a spicy lamb and cumin mixture that with each bite brought warmth inside my body. The food is really spicy here.
The open-faced Lamb and Cumin Bun ($6.95) was filled with a combination of ground lamb and vegetables and a very hot sauce. It really had some kick to it and it did not need any additional sauces. The order of dumplings ($14.95) was almost a double order from the usual Chinese restaurants I go to and are perfect for sharing. They were also filled with a spicy lamb mixture and an extra kick was added with the hot oil that they brought to the table. It was more than enough food for one person. The hot tea that the waiter brought to the table helped cool my stomach down. The waiter could not have been nicer.
The Baked Buns are excellent
After a relaxing dinner and some much needed sitting it was back to the sidewalks and the walk back up Eighth Avenue to Port Authority. Talk about a walk. I must have covered at least five miles. When I finally got on the bus that evening, I could not believe all the changes in the neighborhood since I worked there twenty-seven years ago. It has gotten so much nicer than what it had been even with COVID.
Bryant Park at night when all the buildings are lit.
This area may be down a bit, but it is not out!
Bryant Park in the summer of 2023.
Please visit my other blogs on the Garment District:
Day Two Hundred and Three: Walking the Borders of the Garment District:
mywalkinmanhattan 