The Creation of the Case Study “Scoops & Sundaes”:
Every semester when I am teaching “Introduction to Business 101” at Bergen Community College, I have my class create a major class project in which the whole class becomes part of an Executive team of a mythical company. This way the class benefits from getting to know one another and starting to form their connections with each other both professionally and as a student body.
In the past we created Bergecco-Parc Consulting Inc., my main company that I have used for the last three semesters, Orion Malls Inc., a Mall design firm and Buscomonzefi.com, my Tech company. Each was an example of how a business team needs to interact with one another and create their part of the business. It has been tough since we took our live classes to online classes so I refigured the project to an individual basis and asked each student to create one project from their standpoint.
The Bergecco-Parc Consulting Inc. corporate logo
Professor Justin Watrel, CEO Bergecco-Parc Consulting Inc.
I had the class work on their project “Scoops & Sundaes”, an artisan ice cream shop. While my other class worked on their business project “Mother Goose’s Toy Chest” (See Day One Hundred and Ninety Six), the members of this class created an interesting shop many carrying homemade ice cream, baked items and gift products.
Day One Hundred and Ninety Six-“Mother Goose’s Toy Chest”
Using the textbook “Understanding Business” by William Nickels and James and Susan McHugh as our guide, we covered chapter by chapter on how to build a small business. Each student was asked to create their own store concept by reading Chapter Five “How to Form a Business” and Chapter Six “Entrepreneurship and Starting a Small Business”. We started the project when I assigned the concept and the first extra credit project by creating the logo for the store.
Here is some of the creativity of the logo’s for the store:
Logo One: “Scoops & Sundaes”
Logo Two: “Scoops & Sundaes”
Logo Three: “Scoops & Sundaes”
Logo Four: “Scoops & Sundaes”
Logo Five: “Scoops & Sundaes”
When we studied Chapter Seven “Management & Leadership” I had them create their Mission Statement to tell me who they were as a store owner and as a company. We then studied Chapter Eight “Structuring Organizations for Today’s Challenges” and Chapter Nine “Production and Operations Management”, I had them design their store layout and how they would show how it would work.
Store Design: “Scoops & Sundaes”
I gave a long lecture on Chapter Ten “Motivating Employees” and Chapter Eleven “Human Resources” to help the students understand that they can’t do it all themselves. There will be a point in the business where they will need to hire a few part timers for the Summer and Christmas holidays months when things get busy. Who are they looking for? What characteristics do they want in an employee? This lead to me asking them to create an ad for a Job Description. Looking for the perfect employee can be tough.
In Chapter Fourteen “Developing and Pricing Goods and Services”, I had the students think about promotions and how to sell multiples to help increase the bottom line and then in Chapter Sixteen “Using Effective Promotions”, when we studied ‘word of mouth’ and ‘sampling’ I had the students work on a Bundling Ad top promote their goods for sale as a promotion. This helped them understand how to increase sales in a tough COVID economy. I also had create a menu for their store as well. How will you stock your store and with what items?
Some of the menus they created were very clever:
The prototype for Menu One: “Scoops & Sundaes”
Menu Two: “Scoops & Sundaes”
Menu Three: “Scoops & Sundaes”
Some of the promotions for the “Bundling of Products” were highly effective. I had to explain to the students that Bundling is taking different products and promoting them a certain price point to make them seem more cost effective to buy in a grouping as McDonald’s does with their “Extra Value Meals”. Try to imagine if you had to buy the products on an individual basis.
Their ideas were very clever.
Bundling Ad for “Scoops & Sundaes”
The students earned extra credit for creating their Logos , The Mission Statement, their Menu, the Store Design, A Job Description and a Bundling Ad. Some students took full advantage of the project and the extra credit and it resulted in good grades.
To finish the project, I assigned their final two papers to discuss how they developed the project and then what they learned from it. For the most part the class understood and had a good time building their business.
Who knows, we may see a “Scoops & Sundaes” chain in the future.
Here is the supporting work for the project:
The Class Participation Questions to help build the project “Scoops & Sundaes”:
The Creation of the Case Study Project “Mother Goose’s Toy Chest”:
I have been teaching “Introduction to Business 101” at Bergen Community College for several years now and in the era of COVID, it has been especially difficult. With businesses shutting down never to reopen, I think some of my students thought it was an unusual time to open a business. This is when you need to test your entrepreneurship when times are tough.
In my live classes, I open my consulting company, “Bergecco-Parc Consulting Inc.”, for business and the whole class bands together and we have one big project. In the era of COVID and online learning, these projects become impossible to do as a group so each student got the opportunity to create their own store.
In the past, I have created these projects under the Bergecco-Parc Consulting Inc. banner, the main consulting company, the Orion Malls banner, a Mall design company and the Buscomonzefi.com banner, my Tech Division. Each business does its best to be creative, forward thinking and have a thought producing presentations.
Professor Justin Watrel, CEO & Consultant Bergecco-Parc Consulting Inc.
While my other class worked on their case study project, “Scoops & Sundaes”, an artisan ice cream shop (Day One Hundred and Ninety-Five), I decided to have this group of students create a shop based on the increases we are seeing in the toy industry of traditional playthings. It seems in the era of COVID, people want puzzles, board games and dolls and stuffed animals again. I have watched my Mattel stock double and Hasbro has been increasing as well.
The “Scoops & Sundaes” case study project: Day One Hundred and Ninety-Five:
I created the concept of the toy store, “Mother Goose’s Toy Chest” based on the all the wonderful little artisan toy stores I have visited over the years, showcasing one of kind merchandise made by local artists and specialty manufactured goods by small companies. I also asked the students to think about imported goods handmade from other countries and add in supporting small manufactures here in the states. I wanted to promote American made products.
Using the textbook, “Understanding Business” by William Nickels and James and Susan McHugh, we studied and covered every chapter in the book. By Chapter Five “How to Start a Business”, I had the students start the project and introduced the store concept. I gave a WebEx lecture on starting a business and my expectations for the project. Then I assigned the first extra credit project for the assignment, creating a logo for the store.
Here are some of my favorites:
Logo One: Mother Goose’s Toy Chest
Logo Two: Mother Goose’s Toy Chest
Logo Three: Mother Goose’s Toy Chest
We then moved onto Chapter Six on “Entrepreneurship” and I asked the students what types of products they would like to sell in the store and how they might want the store designed. I then asked them create a ‘Mission Statement” to tell me as a consumer who they wanted to be in the marketplace.
Chapter Seven had the students thinking about ‘Management and Leadership’ skills. Who did they want to be as a business owner? What type of leadership skills would they need? Chapter Eight had the students studying about “Production and Operations Management” and I then had the students create their store layout.
We next moved on to who your staff would be in Chapter Ten “Motivating Employees” and Chapter Eleven “Human Resource Management” and how you would recruit them? I then had the students create a Job Description to find the perfect employee for the store that they needed when it got busy or during the holiday season.
I had the students thinking about merchandise for the store in Chapter Thirteen “Marketing: Helping Buyers Buy”. I asked the students to create a Birthday Party/Summer Camp Registry” for the store so that children could pick out things for their events and get the items they want for each.
In Chapter Sixteen “Using Effective Promotions” I had the students create a ‘Bundling Ad’ to promote a grouping of products for sale at the store. How could they use a grouping of products at a discounted price to promote the store.
To explain the concepts of “Sexual Harassment” on the job, I used the movies “9 to 5” and “How to Succeed in Business without even Trying” as examples of how to deal with and recognize these issues.
“A Secretary is not a Toy” is the clip that I like to use to explain this.
By the end of the class, I saw many different ways of looking at the business that was created as each student put their own touches on it. Some had their businesses in New York City, some in the New Jersey suburbs, some went to malls or strip malls and some opened in local downtowns. Others went out of town to places like Orlando and San Jose, CA.
Their selection of toys went from the classics such as board games, Barbies and puzzles to more upscale selections of handmade and one of kind objects. I had to remind them that they had to be realistic as they needed to make a profit to pay the bills.
On their final exam, I had them look at the famous scene from the movie “Big” to ask how the use of “Product Placement” of FAO Schwarz Toy Store in the famous film promoted the store. It got some interesting answers.
The famous “Piano” scene from the movie “Big”
I thought this scene would motivate the students.
Overall I was impressed by their projects but was surprised by how many students did not take advantage of the extra credit projects as I would like to have visually have seen what the students were thinking in their ideas.
It was another wonderful project under the independent “Bergecco-Parc Consulting Inc.” banner to promote Entrepreneurship and a sense of business creativity.
The Project “Mother Goose’s Toy Chest”:
The Class Participation Questions and Quizzes I used:
Well, Christmas is finally officially over for me. It was one for the books. The holiday season just came and went without much fanfare or activities. Nothing like last year which was a lot of running around visiting decorated homes or running to the next cocktail party or dinner. Those things just did not exist this year. This season was all about the outside walking tours and small get togethers.
The whole holiday season became a blur and I started to attend a lot of outdoor activities that became available. Anything to get out of the house and see people or go do something out of the ordinary. I really had to search things out.
They started closest to home. I was trying to split my time between places that were just a drive away, going back and forth to the Hudson River Valley, which gave me a change of scenery and walking the neighborhoods of Manhattan, which gave me a sense of purpose as I felt I was supporting the City by being a cheerleader for all it had to offer even in the era of COVID.
My holiday journey started with the delivery of 375 Christmas trees for the Hasbrouck Heights Men’s Association. It was a big undertaking for a major charity that supports graduating high school seniors with scholarship money for college. I sometimes wonder if these students know what we go through to get the funds.
The trees were really nice this year
I have never seen so many Christmas Trees fly off a lot so fast. The membership of the Men’s Association got there at 9:00am and the truck arrived at 10:15am. We sold our first tree at 11:30am as we were tagging them. I stayed the entire day from 9:00am to 10:00pm when we closed the lot down for the evening. In the three shifts that I was there with the other guys, we sold 45 trees which we have never done our first day of sales.
The Hasbrouck Heights Men’s Association at set-up 2020
We were completely sold out by December 11th which I have never seen before. It seemed in the era of COVID everyone reverted back to the 1970’s and wanted a fresh Christmas tree for their home. I thought this was wonderful and people could not have been more supportive to our organization.
Please read my blog on “Christmas tree sales in Hasbrouck Heights, NJ”:
Please watch the commercial I did in 2015 to sell our trees
The first week of December means “Open Houses” at some of our merchants in Downtown Hasbrouck Heights. I look forward to seeing all the Christmas merchandise being offered, all the bouquets created for the event and the beautiful Christmas windows that our florists in town have done.
Bill O’Shea’s Florist at 231 Boulevard in Hasbrouck Heights, NJ always has a nice gathering the weekend before Thanksgiving. This year was like no other but it did not keep a nice crowd of residents from coming out and looking over ideas for floral displays, house decorating ideas and listening to festive holiday music all while nibbling on prepackaged treats and bottled drinks.
Bill O’Shea’s has some of the nicest displays at the holidays
In a normal year, it would be hot chocolate and coffee with freshly baked goods but COVID has changed the way these businesses are run. Everything had to be prepackaged and most people at it outside as juggling and shopping with a mask on was tough.
The weekend after Thanksgiving, the same weekend we set up the Christmas Tree lot for the Men’s Association, Heights Flower Shoppe at 209 Boulevard in Hasbrouck Heights, NJ had their Open House and that was equally as nice.
Heights Flower Shoppe is housed in a turn of the last century home that dates back to the original founding of our downtown and has a very classic boutique look to it. The store was stocked with all sorts of Christmas decorations, homemade candies, decorative household gifts and beautiful floral displays as well as outside had decorated wreathes and grave blankets.
The homemade candies and Christmas decorations adorn the store
Like Bill O’Shea’s, there was all sorts of packaged holiday treats to enjoy including Italian sodas, small bags of homemade Christmas cookies and candies. Last year they had a nice assortment of cookies and small sandwiches with coffee, tea and punch so there are always holiday treats to nibble on too here as well.
All of Downtown Hasbrouck Heights was beautifully decorated for the holidays with wreaths on all our lamp posts, Christmas lights on the trees, merchants display windows decorated to the hilt and Christmas music playing.
Downtown Hasbrouck Heights, NJ is always so nicely decorated for the holidays
This year because of COVID, the Annual Holiday Parade and Christmas Tree Lighting were cancelled in town but they did have a small get together at the Circle in Hasbrouck Heights to light the town Christmas tree. It was lit from Thanksgiving until the Epiphany on January 6th. It is always a beautiful site when entering town from the west side of town.
The Christmas Tree on the Circle in Hasbrouck Heights, NJ
Even the little Neil Parrot playhouse, a local landmark in Hasbrouck Heights, was decorated for the holidays and was lite up at night as well.
The Neil Parrot Playhouse on the Circle in Hasbrouck Heights awaiting Santa
There were several nights of my aunt and I exploring the town and driving block by block to see all the decorated homes. Hasbrouck Heights and the surrounding towns of Lodi and Wood Ridge always do a wonderful job decorating for the holidays but with everyone being home and COVID hitting the area hard, people wanted to really decorate and make this year even more festive. Between the merchants and home owners, they made this time of year in Hasbrouck Heights very festive.
Please read my blog on Visiting Downtown Hasbrouck Heights, NJ:
I did not just celebrate Christmas in Hasbrouck Heights. I ventured into other parts of New Jersey, to New York City and my usual haunts in the Hudson River Valley but like New Jersey, New York State was on a lock down as well and all the decorated mansions and holiday gatherings were all cancelled as well. So everyone did their best to celebrate outdoors and have all sorts of tours and small get togethers. You had to move fast when reserving these events as they did fill up because everyone wanted to get out of the house and see things.
The Sinterklaas Parade that I have participated and volunteered at for so many years was cancelled because of COVID but like the Halloween Parade, the committee put together a video of the parade to share with the world. Still it did not compare to the excitement of walking down the hill with stars and music lighting up Downtown Rhinebeck, NY.
The noble Frog was to be our mascot for this year’s Sinterklaas Parade
It was not the same as the year before where the crowds kept getting larger and larger every year. The whole town came to life with activities, songs, lights and laughter but was silent that weekend except for people having dinner in town. I was able to sneak up during the week. The entire town was decorated with white lights and beautifully decorated store windows. Rhinebeck is one of those towns in the Hudson River Valley that looks straight out of a Currier & Ives woodcut.
Downtown Rhinebeck, NY at Christmas
Since all the Christmas parties and get togethers were cancelled, it gave me more time to look into other outdoor events. I went to a special “Historical walking tour at the Holidays” at the Bergen County Historical Society in River Edge, NJ. The tour was lead by Historical singer and lecturer, Linda Russell, who explained the traditions of the Dutch Christmas all while singing Colonial Christmas songs in between the talks at each historical house on the property.
The Steuben House at Christmas
Actors dressed in costumes (and masks of course-COVID is still going on) danced in the Steuben House ballroom as colonialists celebrating the holiday, Dutch housewives putting their children to bed while awaiting Sinterklaas. There was a Dutch wooden shoe with carrots for his horse outside the door and mistletoe on the ceiling.
Linda Russell performing and lecturing at the Bergen County Historical Society
There was a discussion on the Pagan traditions of bringing ‘greens’ from outside inside to have a bit of ‘live nature’ into the home. So mistletoe, pine and holly adorned homes during the winter months as these things were green and brought a bit of life into the dead of winter.
The last part of the lecture was done in front of the Campbell-Christie House with a visit from Sinterklaas himself. We had a short talk about who Sinterklaas was and his part in the holiday season. Then all the members of the tour enjoyed refreshments and got a goody bag when we left with holiday sweets. The lecture and songs were a nice way to enjoy the beginning of the holiday season.
My favorite song by Linda Russell “I saw Three Ships”
As I was finishing up the semester at the College, I was getting holiday preparations done at the house, having small gatherings of family and friends and trying to be COVID safe. I was also running in and out of the City finishing my blog on Kips Bay before the holidays started getting busier. I learned a lot of New York’s Colonial past from walking around this area of the City.
My blogs on the Walking the neighborhood of Kips Bay:
The next weekend I made my last trip of the season to Long Beach Island to visit Beach Haven and the tour the rest of the island one last time before winter set in. It had really closed down since Halloween. I expected it to be much busier with more people moving down there on a permanent basis. Driving up to the lighthouse, I saw more dark homes then lite ones.
I wanted to take one more tour of Long Beach Island to see how they celebrate Christmas at the shore. They do things very quietly in Beach Haven. I went to the Surflight Theater to see the only play I had seen since I attended Carnegie Hall last Christmas to see the play “We need a little Christmas” which I had seen advertised at the theater over the summer.
“We need a Little Christmas” at the Surflight Theater in Beach Haven, NJ
After the theater, it was surprisingly warm that afternoon hovering around 58 degrees so I walked to the beach one block away and walked on the Jersey shore for my only time that year and for the first time on Beach Haven beach since 1975. It has been a long journey since that time.
The Beach Haven beach was beautiful that afternoon
The town’s Christmas trees were across the street from the theater on the square just off the downtown. Even they had a subdued Christmas at the shore and the whole event welcoming in the season was done virtually.
Christmas in Beach Haven, NJ adapted like the rest of the world
My holiday dinner was spent at the Chicken or the Egg that evening and it was really good. The menu is so extensive and innovative. It was hard to make choices.
Cinnamon Bun Ice Cream sandwich at Chicken or the Egg
Their fried chicken sandwiches are really good and their Cinnamon Roll Ice Cream sandwich should not be missed.
The Chicken or the Egg at 207 North Bay Avenue in Beach Haven
I was able to tour the whole island that afternoon before it got dark and even at twilight here and there were signs of Christmas in small trees lit in the shopping areas and decorated homes. It is an interesting place at the holidays with the waves crashing in the background.
My blog on “Exploring Downtown Beach Haven and Long Beach Island, NJ”:
The next week was finals week at the College and I had to give my final exam. The students also finished work on their case study, “Bud N’ Mud”, a simulated flower/coffee shop I had the students develop. It was interesting to see how a group of student entrepreneurs would create a store with their own ideas on how to grow the business. This project ended the Fall semester.
One of my favorite logo’s from the “Bud N’ Mud” project
With the Christmas trees selling out by December 11th, we held our annual Christmas party at the Christmas tree stand site for the Men’s Association. It was a cool not cold night and we all huddled around the fire taking alternate turns hitting the makeshift buffet table and enjoying good conversation. It was a great way to end the year successfully and there will lots of scholarships being given out at the end of the school year.
The last big event before Christmas came was the Sunday before Christmas with the Hasbrouck Heights Fire Department holding our Annual “Santa Around Town”. Because COVID was growing, the event was revamped from previous years and instead of stopping at sites all over town, we drove down each street in town slowly, having Santa wave and greet people who were on their lawns, driveways and porches. The residents of Hasbrouck Heights seemed touched by it and I could tell from the safety of the fire truck that the kids got a kick out of seeing Santa. People really needed the pick me up in holiday spirit at the time.
The Hasbrouck Heights Fire Department at “Santa Around Town” 2020
On the Tuesday before Christmas after I finished work with my other job I needed a break and wanted to go on a road trip to the Hudson River Valley again. I was nostalgic for Christmas’s past and decided to visit some of the towns Upstate.
I explored Downtown Woodstock first seeing their very unusual Christmas tree in the square. I have to say one thing about Woodstock, they do pick out the most interesting tree to sit in the square. It always looks more surreal than traditional. Their annual “Santa Parade” was cancelled this year as well and they did a drive by with Santa at the Woodstock Fire Department who runs the parade.
Downtown Kingston, NY was next on the list. Talk about a town in transition. In the almost three years since I have been visiting Kingston, I have never seen a downtown change so rapidly. The businesses there have gone from all this ‘hippie granola’ businesses to all these antique furniture stores and art galleries and some really expensive restaurants. One of the locals told me the new residents are “Brooklynizing” Kingston.
Still the downtown was nicely lit for the holidays and their Christmas Tree while small is nicely lit for the holidays on the edge of the downtown “Stockade” district. The Dutch Reformed Church on the other end of downtown was nicely lit with wreaths on the doors.
I crossed the river and drove to Red Hook, NY which I love. Their downtown looks like an old fashioned shopping district straight out of another Currier & Ives print. All the little stores were decorated with garland and white lights and the merchants decorated their windows to the hilt.
My last stop on my search for the perfect picturesque Hudson Valley River town was returning to Rhinebeck, NY for the day. Rhinebeck was quiet on this Tuesday evening as most of the restaurants were closed and the shops had closed for the evening. Still it was nice to walk around and admire the while lights on the trees and admire the display windows.
The Christmas lights and windows of Downtown Rhinebeck, NY
Even the way I celebrate Christmas changed this year. Instead of spending time with my family, I spent three days in Manhattan with my best friend, Maricel, at a hotel in Times Square. Neither of us had the time to travel and we both had to work in the City, her at her hotel and me working on my blogs so both of us needed the rest.
AC Hotel New York Times Square at 260 West 40th Street
We stayed at the AC Hotel New York Times Square at 260 West 40th Street. What the room lacked in size, it made up in the view and in the location. We were one block from Port Authority, two blocks from Times Square and within walking distance from all the Christmas attractions from Saks Fifth Avenue’s Christmas windows and the Rockefeller Center Christmas tree.
While Maricel worked on Christmas Eve, I walked around the City. I saw the tree at Rockefeller Center which was loaded with people not keeping socially distanced. I admired the windows at Saks Fifth Avenue which had a New York City theme with Christmas scenes from around the City “This is how we Celebrate”.
Saks Fifth Avenue’s Christmas Themed window “Over the East River and Through the Neighborhoods to Grandfather’s House We Go”
Rockefeller Center’s Christmas Tree was even more special this year
I thought the windows at Bloomingdale’s and Bergdorf-Goodman really lacked in creativity. Bloomingdale’s was having a bad year and Bergdorf’s had just gotten sold again (forth time since I worked there in 2004) so I did not expect much. With Lord & Taylor declaring bankruptcy earlier in the year and closing the main store on Fifth Avenue and B. Altman’s long gone and Macy’s going mechanical for the last few years, the excitement of seeing the windows has been less than enthusiastic.
Still it was nice to walk around Midtown after leaving the Rockefeller Center area and just walking around Third, Park and Madison Avenues. By 7:00pm, everything had shut down for the night and the streets were really quiet. What was eerie was when walking down Park Avenue and looking up and seeing so many dark buildings. The area looked abandoned with so many apartment lights out. I wondered where everyone went?
When Maricel got off work, I brought in dinner 9th Avenue Deli at 769 Ninth Avenue. I brought in a juicy cheeseburger and chicken fingers which we shared and then dug into. The perfect comfort food on a cool night. Christmas Eve was a mild 59 degrees and it was nice to walk around.
9th Avenue Deli at 769 9th Avenue
We just hung out the whole night and watched movies in the hotel room. I went to bed early and sunk into the wonderful Marriott hotel bed. Marriott had the best hotel beds and every time I stay at one of their hotels, I slept like a log.
Christmas Day we just relaxed in the room and I called many members of my family to wish them a Merry Christmas. While Maricel went to work, I decided to start touring neighborhoods like Kips Bay, Rose Hill and NoMAD in preparation in my walks there. It started out being a cold, cloudy day and there was barely anyone on the street. I saw a few people walking their dogs and that was about it until about 3:00pm. It them cleared up and was a mild 55 degrees until it got dark and then cooled down.
What really shocked me about Times Square was how dirty it was on the streets. They had not picked up the garbage on Christmas Eve day and did not pick it up until after Christmas Day so between the theaters being boarded up and the ply boards filled with graffiti, hotels closed and restaurants shut, the whole Theater district looked like NYC circa 1975. It was creepy how the pandemic was affecting the business of this neighborhood.
Neighborhoods like Kips Bay, Murray Hill, Rose Hill, NoMAD and the Flatiron District were really quiet that morning and early afternoon. All the restaurants and stores were dark, three hotels had closed in the district and I saw just a few people milling around. Things changed as I got closer to Macy’s Herald Square.
When walking around Koreatown, which runs between Sixth and Fifth Avenues between 35th to 32nd Streets, the side streets were teeming with Korean couples and groups of family members dining in the outdoor restaurants and cafes. This neighborhood was really jumping and full of life.
As the day wore on by 5:00pm, the rest of the City came back to life and more restaurants and stores opened up. Christmas morning and afternoon were now over and I could tell that people wanted to get out of the house (probably to get away from the family celebrations). When Maricel returned, I ordered in dinner from Golden City Chinese Restaurant at 423 Ninth Avenue, one of the few neighborhood restaurants open and we our dinner in the room. The food was okay. It was nice to just eat in the room and relax.
Christmas dinner was Lemon Chicken and Fried Rice from Golden City Chinese Restaurant
We checked out at noon on the 26th and she left for work that afternoon, I headed into Brooklyn to visit the Brooklyn Botanical Garden and the Brooklyn Museum. Both were really quiet that day. The Brooklyn Botanical Garden was mostly dormant for the winter and most of the garden was closed off because of COVID. The “Studio 54” exhibition had long closed at the Brooklyn Museum so I just wondered the halls and looked at some of the changes in the permanent exhibitions that they had. I left the City for home early that evening.
The last week of the holiday, I entertained family at a Lasagna and Champagne dinner I had a the house. Since I was not able to spend time at home during the holidays, my aunts came over to my house and we had a three course meal with champagne and wine. We spent the whole night laughing and enjoying the evening.
New Year’s Eve was a quiet evening at home alone talking with other friends who were staying home alone as well. Times Square was empty that evening with the exception of the 350 first responders who were invited to the ball drop. When I watched it on TV it was eerie to see it so quiet. There was no one for blocks except police guarding Times Square.
I headed back up to the Hudson River Valley again on New Year’s Day to go on two walking tours in Staatsburgh, NY at the Mills Mansion. It was the Annual “First of the Year” walking tours and it was a cool, crisp morning for a walking tour of the property. There were two tours that morning, one was on “Winter Activities in Victorian Times” with us learning about all the winter activities that the residents here enjoyed like skating , sledding, ice boating and horse drawn sleigh rides.
Staatsburgh, the Mills Mansion in the winter
The other tour later that afternoon was on “Ice Harvesting in the Hudson River Valley” , where we learned about how the ice harvesting of the Hudson River was a big business before the advent of refrigeration. Large slabs of ice were cut from the river, floated down stream and then packed in straw awaiting sale over the metropolitan area for peoples ice boxes throughout the year. It just gave me anther excuse to visit the region I love so much.
My blog on the Mills Mansion on VisitingaMuseum.com:
Another local event that was COVID safe was a driving tour through the “Holiday Lightshow” at Demarest Farms in Hillsdale, NJ. This was the first time that the farm opened the apple and peach orchard across the street from the farm stand. I saw this display the last week it was open and even after the holidays, it was a special treat as we awaited the Epiphany.
Driving through the display only took about forty minutes but was a delight in the senses and sounds. I played the classical music station as I drove through and admired all the colorful lights on the now dormant trees while Santa’s and Snowmen winked and waved and toy soldiers lit the way through the dark field. Even the Demarest homestead was ablaze with lights.
Demarest Farms at 244 Werimus Drive in Hillsdale, NJ
My blog on “Visiting the Farms of Bergen County, NJ at Christmas”:
Don’t miss this holiday lights ride through the orchard in 2021
The holiday event I visited was the Bronx Zoo for their “Holiday Lights” event at the zoo. It was the last night of the event and I arranged for the tickets that afternoon. The zoo gave me a 30% discount to go that evening and I was on the subway ride up to the Bronx.
The Bronx Zoo Light Show
I was really impressed by the display. The entire park was decorated with white lights, with different sections of the park decorated with different themes such as jungle animals, aquatic mammals and all sorts of assorted elephants, seals, penguins, lions, tigers and bears (oh my haha). There were costumed characters to take pictures with and they even had the Bug Carousel open that evening. I got a kick out of riding this since I had not done this since I was a little kid.
The Bronx Zoo musical Christmas Tree in the old part of the zoo
In the older section of the park, they had zebras on stilts and a musical Christmas trees that had an interesting soundtrack of contemporary Christmas songs. Even though Christmas had been over now for almost two weeks, it me back into the Christmas spirit.
So there was the Christmas holidays in the era of COVID. Lots of outdoor activities in hot and cold weather. Many walking tours and more subdued events. Gone were the cocktail parties and big formal dinners and in their place were many more smaller outdoor events and communicating with nature.
Maybe we all needed to take a break from the more formal traditions and go back to the basics of family and friends. I think this was a reflective year and realizing what is important. It had not changed that much for me. I just adjusted to the times, wore a mask and got going. Staying safe and keeping others safe is what is all about.
Hours: Open Thursday-Sunday: 11:00am-5:00pm (the last tour is at 4:00pm)/Open Monday Holidays from April 19th to October 28th. The mansion then closes to prepare for the holiday season. Closed on Thanksgiving and Easter. There are special programs from January to April so please see the website.
Admission: $8.00 for adults/$6.00 for groups and Seniors/Children under 12 are free. Special events have separate fees and can run from $8.00 to $10.00 and above.
The Creation of the shop “Bud N’ Mud” a Coffee/Flower Shop:
Every semester when I am teaching ‘Introduction to Business 101’ at Bergen Community College, I have my class create a major class project in which the whole class becomes part of an Executive team of a mythical company. This way the class benefits from getting to know one another and starting to form their connections with each other both professionally and as a student body. As a commuter campus, you don’t get to know each other too well.
In the past we created Bergecco-Parc Consulting Inc., my main company that I have used for the last three semesters, Orion Malls Inc., a Mall design firm and Buscomonzefi.com, my tech company. Each was an example of how a business team needs to interact with one another and create their part of the business. It was a real chore last semester when the College shut down because of the COVID pandemic and we had to do finish both projects virtually.
The Bergecco-Parc Consulting Inc. logo from last semester
This semester because the classes were all virtual and stayed virtual, I had to create an individual project that each student could do and had to be consistent with the rest of the class. Inspired by a real life store, Remi Flower & Coffee in the Turtle Bay section of Manhattan, at 906 Second Avenue, I created the a similar store, “Bud N’ Mud”. “Bud” coming from the part of the flower that blooms and “Mud” which is slang for coffee.
One of my student’s “Bud N’Mud” logos
From here as we covered Chapter by Chapter of the textbook “Understanding Business” by Nickels and McHugh covering such subjects as job creation, small business creation, customer service, hiring and job descriptions, store design and flow, ad creations and promotions and Mission Statements for a firm. I also got the students to think less as students and more as new entrepreneurs. I wanted this project to be a stepping stone in creating a new business which many of them put as one of their goals in class.
Another great “Bud N’ Mud” logo created my one of my students
First I assigned the project. I had just finished walking the Turtle Bay neighborhood for my blog project, “MywalkinManhattan.com” and passed Remi Flower & Coffee when I was walking around the neighborhood.
I thought what a clever idea it was to combine the two totally different products and thought that the students would come up with some interesting ideas if I let their creativity run wild. It was to be an interesting semester in watch the project unfold.
So chapter by chapter we built the store from ground up. First I had each student create a logo for their store, then we moved on to the menu of the items that they each wanted to carry in their store, then we moved to store design and layout, where they had to show me how the flowers were going to combine with the food and beverages.
Their menu’s got very creative with various beverage and pastry options
We moved next on creating a Mission Statement for their store. I asked them what their business was all about and who did they want to be in the community. I had them then create a job description to hire employees as their business grew and the last thing I had them do was design an ad for a Bundling idea to promote sales in their store (Bundling is a business concept when you promote various items with one price like a two for one or a combination meal).
The store designs got very creative
The ideas flowed out of these students as if they were currently running the business and I saw many different approaches on how to run a business. When I wrapped the project up at the end of the semester, I heard from all the students on what they learned from the project and how they felt about the business they created.
What I enjoyed was that many of them thought they were really running the business as we were creating it and how much they took each part of the project personally especially when I questioned them on how they would do what they were doing and how it would make a profit. Some of them didn’t realize that you can do just what you want to do precariously. You had to have reasons and think it through. I saw a lot of students grow in this class without ever meeting them.
Some of the students even created flower menus
This was the interesting part, I felt like I was teaching blind. I had no idea who these students were or what they looked like because when I offered the optional lecture twice a week so few students (especially many who needed it) did not take advantage of it. When they did, I never got to see what they looked like because they hid behind the computer. It did add an air of mystery to it but still I like to have that one on one with my students. This is something that COVID has robbed from most in the teaching profession.
One of my favorite “Bud N’ Mud” logos
Still the project was a complete success for the class in general and I saw quite a few students really put their all into their work. They really did run their own business for three months. This is what makes being a CEO & an Consultant fun as a Professor. You get to live out your own dreams while watching others do the same. I credit my Fall Semester students with their creative and ingenuity of the above work.
I had the most interesting semester for Spring Term at the college where I work. Everything started off fine. We had classes in the the afternoon, good discussions on Marketing and had a very successful Team Project marketing the Lyndhurst Snack Shop, the new Bulldog Cafe, for business (See Day One Hundred and Fifty-Nine in MywalkinManhattan.com):
I had just handed out the next Team Project, “From Revolution to Renewal: Exploring the Historic Bergen County”, a major tourism project I wanted to the students to work on for the remainder of the semester the week before the break. I had the students to break up into groups and get to know one another and get their game plans in order before the Midterm. We had only one class to introduce the project and they set their group chats up and introduced themselves. The next week I gave the Midterm and then left for the Spring Break.
This project had been inspired by a couple of things. One was the fact that many of these students did not know their own County. They knew nothing of its history let alone had ever really explored it. It amazed me how many of them did not know the history of the towns they lived in and if there was a well-known cultural site in the town they lived in they never visited it. A few students said to me when I asked had they visited this or that in their town the answer always seemed to be “well I passed it but never really noticed it.”
Another thing that inspired the project was the Northwest Bergen Historical Coalition. Every year this historical group runs a “History Day” for the historical sites of northwest Bergen County. When I asked a friend who worked for the County why they did not have a weekend with all the sights in Bergen County, she said that it would be too difficult to put together. That was what I needed to hear to put this project together. To prove that it could be done.
It wasn’t just that. Many of the these sites were never visited and some were only open once or twice a year to visitors because their volunteers were getting too old. Many people were not taking these sites seriously in the role they played in not just the formation of the County but the United States. When you really read the history of the people who lived there or what the site meant, it was interesting to see what role it played in the history of Bergen County.
As I said in my previous blog on my Introduction to Business class creating the Ambassador Program, it was a harder go with my Essentials in Marketing class. They were a younger group who did not know much about the history of Bergen County let alone their own towns. I had poised the question many times in class about where they had visited in the County and mentioned many historical sites in towns which they lived in. Only a few had ever visited them or if they had had been way back in elementary school when it was considered part of a school field trip.
This is when I created “From Revolution to Renewal: A Historical Weekend in Bergen County, NJ”. This would be a two day weekend with an opening private cocktail party of the Arts Community and VIP’s followed by a two day tour of all of Bergen County’s historical sites with side trips to our wonderful historical restaurants and a scavenger hunt to wrap it all up.
I had started to arrange a series of field trips that we were going to take over the last week of school and the first week of Spring Break. I had planned a trip to Downtown Hackensack, NJ to see the Courthouse, visit two Dutch Reformed Churches and the cemeteries and then visit White Mana, a very well-known hamburger place that has been around since the 1940’s.
The Bergen County Courthouse, The Green and the Dutch Reformed Church in Downtown Hackensack, NJ
Another field trip that I started to look into was the Aviation Hall of Fame in Teterboro, NJ and then a tasting at Spindler’s Bakery and Lovey’s Pizzeria in Hasbrouck Heights, NJ and then on to Mills Bakery in Wood Ridge, NJ.
I was doing this while running in and out of New York City for the Restaurant Show and a Michigan State University Alumni Night for the Big Ten Championship game against Ohio State University. I was just getting everything organized and then planning a quick trip to visit my mother when all hell broke loose and the government started to shut everything down. From a Wednesday Membership Night at the Met Breuer to a Thursday morning shut down of New York City and all air travel to Europe, the world changed.
Our Spring Break was extended a week to see what the State of New Jersey was going to do with the educational system and with that at the end of the week we were informed that we would not be returning to school. Not only did that mean no field trips it meant no more live class and I would not be seeing my students again. I was not sure how like my other class we were going to pull this project off.
None of my students had visited practically any of these sites or been to any of the restaurants on the project. Almost everything was closed. You could see some of the sites like the churches and memorials from the street but everything inside was closed. Everything would have to be done online.
The one thing I did have was belief in the class that they could do the work. I had been so impressed by their work on the Snack Shop project that I knew they could do the work. It was the intense research that would have to be done online. A crisis is when you see the best in people. I did.
While my other class had a better head start of the Student Ambassador Project, my Historic Bergen County Team had a lot of ingenuity. The one thing they didn’t know was the history of Bergen County, NJ. I could have asked them to visit some of the sites around the County which would not have been hard as the Reformed Dutch churches could be seen from the sidewalks as well as the cemeteries that surrounded them.
Places like the Camp Merrill Memorial and the Baylor Massacre site were open to the public in obscure areas and not in big parks that would have been closed during the pandemic so it would have been no problem visiting them. I did not want to put anyone at risk of anything at this time so I nixed them leaving their homes. I just did not want to be responsible for anyone getting sick.
Once we realized that we were not returning, I started to contact the President and Senior Vice-President of Operations who I chose for the project and started to get underway. Just like my other class, the students all had their own situations. Some students got sick, some just did not communicate with me, some had changes in their family situations and some had communications problems with me. On top of all of this, the Teams of Student Consultants regrouped and really worked their butts off to make it work.
The Talent Team who was responsible for for setting up the salaries and benefits for the three month Division formation had already started doing their work. They had found the location for the office before the break and had a lot of ideas they were contemplating during the break. Since the two Teams of students from Paramus and Lyndhurst would not be meeting up as I had originally planned, I had the Lyndhurst Team develop their own unique plan for their Division of the company.
The Talent Division set up their office design, created a Wrap Up party for the Division, created a set of ‘perks’ for the Division staff and developed a very fair package of benefits for the staff (see their website below).
The Marketing Division I created for the Team Project had the bulk of the work. I broke the Division down into three sections:
The Historical Museums/Parks/Homes & Zoo Division was responsible doing the research on every historic tourist site in the County. This included the historical homes, churches, parks, cemeteries, monuments and the zoo. They had to do the research on each and then for the website put together a small bio on them so that tourists could find them when using the website on their smartphones. This also included a Scavenger Hunt in the buildings that they had never been inside of before.
They also had to set up a cocktail party opening event at The Gallery Bergen, our on campus art gallery at Bergen Community College. The cocktail party was being created for Museum Curators, Historians, members of the Arts Community, Artists and VIP’s from the County.
The second Division was the Historical Restaurant Division whose job it was to find restaurants all over the County that predated 1980. We were looking showcase well-known restaurants with years of longevity in the County that were well-known not just in the community but around the country with foodies. Places like White Mana in Hackensack, NJ and Hirim’s Hot Dogs in Fort Lee, NJ.
The Third Division of the Marketing Team was the History Division whose job it was to research Bergen County’s History from the Lennape Settlements with the Dutch to the Revolutionary War to World War II. Bergen County played such a huge role in all the wars from setting up and training troops to munitions being developed here to battle grounds between the wars.
They were also responsible for researching a list of the ‘first family’s’ of Bergen County. People like the Zabriskie’s, the Demerest’s, the Terhune’s and the Haring’s played a big part not just in the development of Bergen County but in the formation of the United States especially during the Revolutionary War.
The Marketing Division itself was responsible for for creating the Bergecco-Parc Consulting Inc. websites for the client that were eventually merged into one. The Marketing Team would be gathering information from the three Teams that made up the Division and create the site for tourists and residents who were going to attend the three day History Event.
They were also responsible for filming two commercials. One commercial would be on the role of Bergen County in the United States foundation from the Revolutionary War to World War II.
The Team’s commercial on the ‘History of Bergen County’ for “From Revolution to Renewal-A Historical Weekend in Bergen County, NJ”
The second would be inviting people to come to visit Bergen County and all it has to offer:
The Team’s commercial on “Welcoming people to Bergen County, NJ” in many languages for “From Revolution to Renewal-A Historical Weekend in Bergen County, NJ”
This was a very extensive project and I could not wait to come back to school after the break and start the project. When I took my students ‘out into the field’ (ie field trips) to the location, these projects made more sense to the class. The field trips to Paterson, NJ and to the Snack Shop on the Bergen Community College Lyndhurst, NJ campus resulted in extremely creative work and the students being able to see first hand what it was they were marketing. This would be put to the test when we did not return to the college.
I have to say of all my classes, I have never seen a collective of students regroup and get the job done. The Talent Team was very diligent and got their work done on a timely basis. My senior executives for that division lead their Team and created a game plan to get their job accomplished.
It was much harder in our Historical Division in that there was a lot of research to do with each site, restaurant and family that had to be carefully explored and researched in detail. It was not so easy with no access to certain books as all libraries were shut down and not everything was on an Ebook.
Almost all the restaurants on the list were not open at the time of the project (a lot of them have since opened for take out only) and since this was a younger group of students, they did not know a lot of the restaurants that had been opened for years. Here I was able to assist as a CEO and be able to add to the project. With the help of my aunt, who had lived in Bergen County since the 1950’s, we were able to create a list of about thirty five restaurants, candy and ice cream stores and bakeries all over Bergen County that tourists and residents alike would enjoy when they were touring on the Historical Weekend.
Since all the cemeteries and churches were off limits for the duration of the project (they have now started to open), everything had to be done online by the help of Google. All the wonderful historic cemeteries that we were going to tour in Ridgewood, Hackensack, Dumont and Bergenfield were closed to us and I would not be able to show the significance of the families and how they intertwined with marriage.
The Dutch Reformed Church and cemetery on the Green in Hackensack, NJ
It was a rough first two weeks as communication was limited to just campus email but as things like Zoom and WebEx video conferencing started to be introduced then we were raring to go. My students were already group chatting and video conferencing with each other before my training was over and then it was ‘Zooming’ in meetings for the rest of the semester.
Some of my students needed to learn how to time prioritize and some of them needed to take their work much more seriously but when I read their final papers on the project, I realized that was not always so easy.
Some students were taking care of loved ones who were sick or had been sick themselves, some had multiple classes and not much access to computers and had professor’s like myself emailing them all the time so they got over-whelmed. It was a real challenge but I knew this Team of Student Consultants was up for the sense of self-accomplishment.
For the next three weeks before the Monday, April 27th presentation, I have never emailed so many people so many times answering questions, trying to find information and trying to guide people to doing their best work.
One of the attributes I let the students use was my blog site, VisitingaMuseum.com:
This way it would save them time in their research. I had found when I was putting the site together that many of these smaller historical sites in Bergen County did not even have their own websites. We also discovered as a Team that there was no site in the County or in the State that showed off all of Bergen County attributes.
To add to the historical sites and the historical restaurants, I had all the students in both classes do research on every town in Bergen County to add to the website. This way it would tie everything you needed to know about the County with the families, where they lived, who they were, how they played a role in the development of the County, the towns that they lived in and by the way when you are visiting all the great long service restaurants to dine at for the weekend.
All of this was a major challenge as the Team had never put a website together and the one that the mythical client, the New Jersey Historical Guild of Bergen County, had wanted had an interactive map. This all had to be created from scratch.
I am not sure what went on behind the scenes as I was not privy to the Group Chat but I could tell there was a lot of conversation back and forth on everything. I was lucky that I created an Executive Team who saw this as a challenge themselves. Nothing like this had ever been attempted by the County or the State of New Jersey Tourism that I knew of in past history.
On Monday, April 27th at 11:00am, the students presented me their Power Point Presentation and their commercials. If ever there was a Professor that was prouder of his students, it was me. The Team took all the proposed ideas that I came up with plus adding the history of every town in Bergen County (all 70 of them) and came up with a very creative website not just for the Historical Sites, History of the Country and Historic Restaurants but the Talent Division created their own website as well.
The Power Point presentation was attended not just by myself but with other members of the Historical Community of Bergen County and that made the presentation really special that the students would get that feedback.
I have to say that I was totally blown away by not just the Power Point Presentation but by the commercials and the websites that they created. The one thing I knew is that the global pandemic did not stop this Team of students from accomplishing the task.
Both of my classes exceeded and impressed me with all of their ideas. Hats off to all the students involved in both projects. You should be proud of yourselves!
Here is the Bergecco-Parc Consulting Inc. Historical Website of Bergen County, NJ:
I had the strangest semester this quarter at Bergen Community College where I work. The semester started off normal and was the typical night class. I would get in about an hour and a half early and prepare for class. Then it was lecture, class participation and then quizzes and exams. I had just given my midterm exam and then we left for Spring Break. I knew the outside issues that were surrounding us but the problems of the COVID-19 seemed so far away.
Even so in the back of my mind I knew this was going to be a problem experiencing what I did at the New York Restaurant Show and at the Chinese New Year Parade in Chinatown in the same time frame. Even Groundhog’s Day and the Big Ten Championship seemed subdued. I guess I just waited for someone to finally pull the plug and did they EVER IN A BIG WAY!
Two weeks before we left for Break, I reopened the Bergecco-Parc Consulting Inc. concept for my Introduction to Business class and gave out the Team Project and went over the guidelines of the project. I have to say that the students seemed pretty excited about the prospect of running a company. My President and Senior Vice-President were raring to go and the next two classes, the last one being the night of the Midterm, we were able to meet and it gave the students time to meet up and get to know one another. I knew it would be a successful project.
The Bergecco-Parc Consulting Inc. logo
I had thought about this semester’s Team Project for the class while we were presenting the Paterson Project last semester and thought about what many students had told me about their experiences at the College. Most seemed alienated from the other students. Others who had attended bigger four year colleges in the past felt their was no cohesiveness to the school, no connection because it was a commuter school. Others told me that they did not know anyone at the school until they did their group project. The one thing was true was there was no school spirit.
This gave me the idea this semester to do something to focus on the students and their experience at the college. While my Marketing class created a project for tourism in Historical Bergen County, I had my Introduction to Business class create a Student Ambassador Program that would welcome students to the college starting with the student getting accepted in high school and then take them on the whole experience of welcoming them once they got to Bergen Community College.
I decided to expand the “Welcome Week” project I did two years ago (see ‘Day One Hundred and Twenty Seven’ in MywalkinManhattan.com) that welcomed students and alumni back to the college and create an ambassador program as another part of welcoming students to campus. The Welcome Week project gave the students an opportunity to be involved with the campus when they graduated but I wanted to see something when they first got the letter of acceptance. So I created a Team Project that would combine the whole experience.
The Welcome Week Project-“Follow the Yellow Brick Road back to Bergen Community College-Welcome Week 2019”:
My questions was ‘How do we engage students when they are accepted to the college and then when they get here?’ ‘How are we sure that they do not get lost in the crowd?’ Since it is a commuter campus, how do we keep them engaged once they start classes? This was the challenge for the students to tackle with this Team project. We used the last two classes of the semester to meet and get everyone acquainted and have the Teams start the project. It started very smoothly.
Here was the inspiration for the Ambassador Program:
Here was the welcome to the college from the “Welcome Week” Team!
While on Spring Break, I got a memo from the college while attending the Restaurant Show that the college was going to extend the Spring Break a week to see what the State of New Jersey was going to do to handle the COVID-19 situation.
So I just continued on with the first week of break, attending the Restaurant Show, going to Blondie’s on the West Side to the Alumni Night for the Big Ten Championships, attending a 90’s Tech retrospect at the Anthology Archives and going to the Members night at the Met Breuer. All of this while I felt that everyone I was with at these events with were looking over their shoulders wondering what would happen next (See Day One Hundred and Sixty-“On Leave from “MywalkinManhattan.com” in MywalkinManhattan.com).
I was planning on visiting my mother on Thursday of first week of break so after the Restaurant Show closed I got my car serviced, my haircut, my dry cleaning and banking done and finished my housework in anticipation of my upcoming trip. Still everything loomed in the distance. The next morning all hell broke loose and the borders were shut in the United States and the stock market went wild! The market was dropping like crazy.
So in between talking to my mother, my broker and other family members everything was cancelled and I stayed home and by March 13th, the whole country started the lock down. I could not go into the City and continue my walk of the Theater District or work in the Soup Kitchen as everything in the City immediately shut down. I just wondered how this would play out with the College. Even before the break many of my students had been asking questions about this that I could not answer.
While we were on break a lot of my students kept in touch with one another and we were working on the project during the second week of the break. I was only allowed to email students if they emailed me (they were still on their break) but I would CC everyone on my emails to keep the lines of communication open. It was only at the end of the second week that we knew we would not be going back to school and all the classes would go virtual. It was then I was emailing my students and going over what we needed to do to proceed with the project. This is when the project got interesting.
Some of the students had kept in touch over the break and had gotten the framework done for their sections and had some ideas of what they wanted to do. So we were better prepared than the other class I had who had one afternoon to get their game plan together. When we realized we would not be going back to class and everything would have to be virtual, it made the class even more interesting and a big challenge. Most of the students had a good handle on the work and many parts of the project had been started.
The project was broken down into sections. Bergecco-Parc Consulting Inc. (an acronym for Bergen Community College-Paramus Campus) is a hierarchy in company form. I set up my Executives and broke them down into different divisions. My President and Senior Vice-President ran the show. They would report to me and let me know how the project was progressing. They were in charge of putting the Power Point presentation together and finding our headquarters.
The slogan that the Team came up with for the project.
My Talent Division was in charge of setting up salaries, the benefits package and the office space design for a three month period that we would be working on the proposal for the client. Once the President and Senior Vice-President of Operations found the location for the offices, it would be the Talent Team’s responsibility to design and furnish the office. They would also set up a series of ‘perks’ for the office, things like snacks for the office, team building projects and employee relation items like Daycare and transportation reimbursement.
My Marketing Team was responsible for setting up the Corporate Website (based on the one that had been set up for the Paterson Project) and expand it to include all Bergecco-Parc Consulting Inc. projects from the past, shoot commercials welcoming students to campus and what it is like to attend Bergen Community College and set up the logos along with the Spirit Division and then find ways to ‘market the college’ to the incoming students. They were also in charge of designing the new “Ambassador” uniforms for the Student Ambassadors to wear when attending events.
My Spirit/Special Events Team was responsible for all the ‘spirit’ related projects. They were responsible for setting up our Spirit Welcome’s to incoming high school students and once they got to campus, organizing a series of events to get the students involved in the campus. They were also assigned to set up the special events to welcome parents and students to campus.
On the High School Level, the Spirit/Special Events Division was to create a “Spirit High School Welcome” that entailed the Student Ambassadors visiting each high school in the are where students had been accepted to Bergen Community College along with some students athletes and hold a “Meet & Greet” over a pizza lunch with the incoming students to welcome them to campus.
Here is the commercial that welcome’s new students to campus!
On the College Level, the Spirit/Special Events Division was to create a series of events for when the incoming students arrived as well as events that current students could attend called it the “College “Bulldog” Spirit Welcome” and this included:
*A formal Campus Tour that each student was to take when they arrived on campus. This way each student knew where things were located on campus and become acquainted with what services were available to them.
*A Parent’s of Athletes Reception and Pep Rally which was to be an evening exclusively catering to student athletes coming to Bergen Community College and their parents which included a light dinner and pep rally that included the cheerleaders, the dance team and other student athletes that was to be held the night of our rival Men’s Basketball game with Passaic Community College.
*A Parent/Student Barbecue which was to be held the weekend of the first home Men’s Soccer game that invited all incoming students and their parents plus the members of the Men’s and Women’s Soccer teams and their parents. The barbecue was to have an extensive menu of all sorts of fall favorites.
*A First Night at the College that was to be held the First Friday after the College resumed that included a night in the gym getting to know the clubs and organizations on campus. This also included snacks provided for the evening and then the evening ended with a concert for all the students.
The Spirit/Special Events Team was also responsible for designing a new School Mascot, Spirit Shirts for the the Men and Women’s Basketball Teams and create a School Fight Song. I know it would be a lot of work but it is fun to see the creativity of the students when put under pressure.
Here is the commercial that promotes the college when students come to campus!
It was even more pressure when we did not return to campus and the whole project had to be done by email and then Zoom meetings. I would not see my students again for the rest of the semester and because of school policy I could not speak to them over the phone. Until I learned what Zoom was and was allowed to have video conferences with them toward the end of the semester, I have never written so many emails before in my life. I swear I was on the computer everyday all day especially on Mondays, Wednesdays and Fridays. I never left my home office the whole day.
It got even more confusing when a few of my students disappeared at the beginning of the semester, a few students got sick and then it was the disagreements and misunderstandings you have when emailing people. I had never worked so hard pulling a project off before. Communication was limited until the use of Zoom videoconferencing came into play. Even then that was toward the end of the project so everything was being done through long lengthy emails.
Then for about two weeks I heard nothing from the team as members of the Executive Team had not been in contact with me. We were at the height of the COVID-19 crisis and I was worried about my students. Some just stopped answering emails and I would find out later that some of them or their family members were sick. It was a trying time in the trenches.
Then I sent out an email about two and a half weeks before the presentation and everyone started to contact me. What floored me was how far the students had come along with the project with little assistance from me. Some of them took me ideas and just ran with them.
Some of them came up with their own version of my ideas which I liked. They created home and away shirts for the basketball games, set up spirit sections, came up with new ideas for food venues like having Boston Market take out meals for the ‘Parent’s of Athletes Reception’ and the Team’s creative ideas on a new school fight song. The Team even developed a new school mascot, “The Bulldog”.
The new Bulldog Mascot Costume
We ended up having both a WebEx meeting and a Zoom Meeting before the presentation on Friday, April 24th at 8:00pm. It was so nice to see everyone again. I had not seen my students since the Midterm exam and it was good to see that everyone was doing okay. Their lives like my own were turned upside down but we all had to make the best of it.
On the night of presentation was interesting. It was not the most pleasant weather and I was afraid that the computer would go down. We lucked out that everything went by smoothly and the presentation went by fine. What was nice was our Head of Athletics and our Head of Public Relations for the college were able to join us for the presentation.
Here is the new Bergecco-Parc Consulting Inc Website:
Here you can see the full Power Point Presentation and the Commercials.
I could not have been prouder of a group of students who under all the pressure of not being in class, people suffering from the illness. family situations at home, job issues and personal stress made the project work.
The Website was created by President Penny Patel, Senior Vice-President of Operations Maria Betancount and Vice-President of Talent Brianna Guido for the Lyndhurst Division of Bergecco-Parc Consulting Inc.
We have been tasked with creating a fun and effective student ambassador program to expand the marketing of the college, for students, by students! Our team has worked closely with school staff to design and generate budget of the operations. Collateral assets have also been created which will be used in the future promotion of the school to incoming and prospective students.
Some of our main goals are to make sure that anyone coming to our school feels like they are being embraced as a student and as part of the Bergen community. Some of the wonderful assets put together by our team are:
As part of my tour of Historic Bars and Pubs on Day One Hundred and Thirteen with the Cornell Club on May 9th, 2018, we toured the famous ‘Stone Street’ one of the original paved streets of Manhattan. You will not find architecture or pavings like this left in New York City. Here and there are streets or buildings that represent these times during the early to mid-1800’s but they are few and scattered in remote spots all over the island. Here the street still represents a different era of Manhattan.
The stores in the 90’s had been either boarded up or were used but in horrible shape. During the business hours not too many people inhabited this area of Lower Manhattan and it was ignored. The neighboring South Street Seaport was being transformed in the mid 80’s into a type of historic theme…
Every semester I like to challenge my students to top what the other group has done in full team projects and it is a chance for the students to get to know one another better. In a commuter college like ours it is very difficult as students go to class and then go home or to work right after it is over.
This semester I challenged my two hundred level Marketing students to market the Lyndhurst campus Snack Shop on the third floor of the building. The Snack Shop is run by an outside company who lease the space from Bergen Community College and run the kitchen aspect of the business. The vending machines and the cafeteria sitting area are still run by the college.
Several years ago when I worked in the Lyndhurst campus to teach a Customer Service course, I challenged the students to redesign the snack shop for business. Walking around the Lyndhurst campus for the first time in four years, I noticed that things had not changed much and it was the same lackluster snack shop.
I started to talk to the managers that worked their and as I got to know them I heard their frustrations about running a business in an off main campus site that had very little traffic due to the amount of students in the building. One of the biggest frustrations was the lack of advertising they were allowed in the building.
Since I had always enjoyed the food and service there and the managers I got to know at the beginning of the semester were really nice I thought this could be an interesting project to see how to look at the business through the students eyes. What would they want to see? How could it be made more desirable for them? If they were given the opportunity to change things, how would they do it differently?
Bergecco-Parc Consulting Inc. logo
So I arranged my first field trip with the students and on the third week of class, I took them out of the classroom and gave them their first real life marketing assignment. I treated my students to a pizza lunch and sat them down while they ate and told them about their first research paper. They would be writing their first paper on what would they do differently. I wanted to see the individual ideas that they could come up with on their own. I thought the pizza was pretty good that afternoon and would be a good start.
So I opened Bergecco-Parc Consulting Inc., my fictional consulting company for my business classes, again for business and made them all Marketing Consultants in the company. This was their first corporate gig with the company.
In the next class, I brought the manager, Deborah, in to discuss some of the issues she had running the business and the successes that she had with creating a menu within the guidelines of the company she worked for and the students that she catered to in the building. The students, many of them whom have worked or are working in the food service industry understood what she was saying. It was a very engaging question and answer session.
I gave the students a week and a half to write their papers and submit them to me. I have to say that I was very impressed with the ideas that the students had to promote the Snack Shop, ideas on new signage, ideas to expand the menu with more international foods (I hate the word ‘ethnic’), creating a new design for the facility with a nicer paint job and rounded tables for better conversation and more social media promoting.
The student consultants came up with interesting menus, dynamic graphics for logos and interesting concepts in social media marketing that included Facebook, Instagram and Snap Chat. I had not even though about these things and the students really enlightened me even after all my years of marketing.
Most of my students got ‘A”s on their papers and since they all did such a good job and I was impressed with their input, I broke the students into teams of three and had them work together to present their ideas as a group, pooling their papers together and creating new ideas as a group to present the project to myself and the Management team of the Snack Shop that included the head of Bergen Community College’s Campus Foodservice.
On the afternoon of February 17th, we spent class time with all the student groups giving their presentations to myself, the manager of the Snack Shop and the head of Campus Foodservice. I have to say that all three of us were impressed with what we saw. Each student group came up with a Power Point presentation of their work, pooled their ideas, created multiple logos and new concepts of marketing.
Many came up with new ideas for menu changes and new food items to be served. Their ideas of signage with new catchy names for the Snack Shop and new menu design had the three of us shaking our heads in amazement. I have to say that I was very proud of what students could accomplish in a two week period and the cause and affect of the business.
Needless to say within a two week period of the presentation, the Management Team of the Snack Shop renamed it the “Bulldog Cafe”, revised their menu, added things like freshly baked cookies and some ‘International Items’, got a table on the first floor entrance to post their menus, started posting signs in the elevator, got the cafe mentioned on the “Bergen Daily” email posting every week (our online campus newspaper) and even opened a Facebook and Instagram accounts to promote the new “Bulldog Cafe”. They even started a bonus program that if you bought a certain item multiple times, you would get a free item. It was very impressive what from the project was able to be incorporated into the business.
The new “Bulldog Cafe” concept
Traffic in the cafe seemed to be on the uptick right before we left for the Spring Break. Then came the extension of the Spring Break due to the Coronaviris outbreak and then the closure of the College for the rest of the semester. So we will never really know what the end result would have been by the end of the Spring Semester but I know that as a businessman and a restaurateur that we would have seen big changes in the business in the new “Bulldog Cafe” concept.
Congratulations members of the Bergecco-Parc Consulting Team for your hard work.
Good Luck to the Lyndhurst Team as they promote next “Historical Bergen County: From Revolution to Revelation”, our big team project.