Every semester for my Business Marketing, Management and Communications classes, I create one big Team assignment for my students. In a Commuter College, it is a lot tougher for students to get to know one another between their studies and their jobs, so I create these projects to foster learning, creativity and especially Teamwork.
This semester I taught two sections of Business 101-Introduction to Business, which is the entry level course to the Business/Hotel Management School. This is a tough course to teach as you always have students of various age groups and various levels of industry experience. The Spring semester was no different. This makes the class more interesting yet more challenging to teach. I still challenge them and test them to see what type of future executives they will become.
In the past, I have created these projects under the Bergecco-Parc Consulting Inc. banner, the main consulting company, the Orion Malls banner, a Mall design company and the Buscomonzefi.com banner, my Tech Division. Each business does its best to be creative, forward thinking and have a thought producing presentations. I also challenge the students to top on another in their presentations and build on what they have seen others do in the past.
The Bergecco-Parc Consulting Inc. concept is an acronym for Bergen Community College Paramus campus where I work.
Professor Justin Watrel, CEO Bergecco-Parc Consulting Inc.
Our Corporate site (created my one of my former President’s:
In the Spring of 2026, I partnered with American Dining Creations, our on-campus leasee of our dining outlets with both the main cafeteria on the second floor and the coffee shop and pizzeria on the first floor.
We created a project three years ago in my Spring 2023 class entitled ‘Feasting at Bergen Community College-Breakfast , Lunch and Dinner’ when they were finding that the students did not know we had a cafeteria. The project was a huge success and gave the company insights to the identity problems the students had on on-campus dining.
The project ‘Feasting at Bergen Community College’ Spring 2023:
This semester we tackled the issue of options for early morning quick dining. The coffee shop offered two options, egg bites and breakfast sandwiches plus pastries and bagels. I thought it could offer more by opening the pizzeria three hours early and offering a selection of breakfast themed pizzas, calzones and desserts that could transition to lunch. So I partnered with Jack, the manager, again and had the students create a new menu, set up the Social Media, create a new logo for the breakfast menu and plan an Opening Party to promote the new menu. The results were very interesting.
Next I had a mandatory field trip to the pizzeria where Jack described the current business and sales of Primo Pizza, our pizzeria on the Bergen Community College campus.
Bergecco-Parc Consulting Inc. Field Trip:
Jack, the manager of American Dining Creations, on the morning of our tour
My 11:00am Team:
The Team Field trip to Primo Pizza
My Teams at the end of the tour
Our Team picture on the Field trip
I broke the class up into five teams and for the next six weeks we worked on the Team project, creating a new breakfast concept that would work for the college.
Being in Corporate does come with its difficulties. Teams disagreed, team members disappeared and balances were shifted throughout the six weeks. It is amazing how much of the true Corporate experience they really have on this project.
On April 29th, 2026, the students presented their ideas to Jack and myself. There were some very interesting ideas on how to grow the business at an earlier hour and how to transition breakfast items into the early lunch menu.
I really liked some of the creative ideas that the groups came up with pizzas topped with eggs and various meats and vegetable toppings, the variety of cheeses and sausages and their use of spices. Some came up with Korean, Spanish and Italian themed flavors both as toppings and fillings. The parties they planned for the Opening went from simple to a little to elaborate with budgets that went into the thousands (this would not work). I liked all of their logos and though their ideas for the menu were very clever.
Each Executive Team has to find our Divisional Corporate Headquarters, and plan the Division’s Corporate party. One of the items of the party is the Corporate gift which is given to each Team Member at the party.
After the Presentation was over, we had a Q& A on the ideas the students had and Jack seemed very impressed with what the students had to say. This was a great way to get feedback from the audience the company was trying to reach.
The Presentation Reception
After every Presentation, I have a reception for my students with homemade cookies and brownies that I bake for the students, chips, waters and sodas. I do this after every presentation for a job well done.
Our Team picture on Presentation day
We finish each Presentation with our Team Corporate picture. My well dressed and polished future executives ready to conquer the big city. Then the final exam and then they move on to the next class.
Another successful project and another semester complete.
Every semester for my Business Marketing, Management and Communications classes, I create one big Team assignment for my students. In a Commuter College, it is a lot tougher for students to get to know one another between their studies and their jobs, so I create these projects to foster learning, creativity and especially Teamwork.
This semester I taught two sections of Business 101-Introduction to Business, which is the entry level course to the Business/Hotel Management School. This is a tough course to teach as you always have students of various age groups and various levels of industry experience.
The Spring semester was no different. This makes the class more interesting yet more challenging to teach. I still challenge them and test them to see what type of future executives they will become.
I also taught Principles of Management, which came with its own set of challenges. It was the amount of people in the class and what projects would they be working on.
In the past, I have created these Team projects under the Bergecco-Parc Consulting Inc. banner, the main consulting company, the Orion Malls banner, a Mall design company and the Buscomonzefi.com banner, my Tech Division. All of these business concepts are simulated.
Each business does its best to be creative, forward thinking and have a thought producing presentations. I also challenge the students to top on another in their presentations and build on what they have seen others do in the past.
The Bergecco-Parc Consulting Inc. concept is an acronym for Bergen Community College Paramus campus where I work.
Professor Justin Watrel, CEO Bergecco-Parc Consulting Inc.
Our Corporate site (created my one of my former President’s:
While my morning Business 101 classes worked on their ‘Breakfast at Primo Pizza’ project and my International Marketing students worked on their “The Historic Revolutionary War Graveyards and Cemeteries of Bergen County” projects, I had my Principle of Management students create a game plan to market the Pascack Historical Society Museum in Park Ridge, NJ to a younger, more modern audience.
When choosing a project for this class, I had had two other ideas that fell through, then I had remembered working with the Pascack Historical Society Museum the prior year for my “Bergen 250” Team Project. We had proposed a Farm to Table Dinner at the Wortendyke Barn down the road with the dinner starting with a Cocktail Party here with a tour of the museum. I asked the museum again to partner with me on this project.
The Video Presentation of the “Bergen 250”in 2024:
The museum had created a wonderful exhibition for the “Bergen 250” but when I went to visit it, no one was at the museum but myself. When I asked the volunteers that day how many people had visited the museum, they told me I was the first one. That got me thinking why people were not visiting this wonderful museum with its interesting artifacts and intriguing displays.
The outside of the Pascack Historical Society Museum at 19 Ridge Avenue in Park Ridge, NJ
Then I looked at their website and their displays. I realized that the museum was not adapting to the cellphone age. There were no QR codes at any of the displays, not enough pictures of the display on their website and their scavenger hunt bingo game needed an update to engage a younger crowd.
That’s when I came up with a Marketing plan for the museum and proposed it to their Executive Board. We worked together to come up with new ways to promote the museum and its collection. This was our combined idea and we looked at how to bring more traffic to the museum.
The Proposal for “Bergen 250: Touring the Pascack Historical Society Museum”:
I presented the project to my students after the Spring Break and then the next week took my students on a mandatory field trip to the Pascack Historical Society Museum in early April. The Board members of the Museum led us on a tour of all the exhibitions, then discussed their plans for the “Bergen 250” and then discussed some of the challenges that the museum faced with attendance.
Touring the museum
The students on their part took pictures and notes about the museum and their displays. Many would make various trips back to the museum to crest the QR codes for the displays and map the museum’s backyard for the Farm to Table fundraiser and a proposed afternoon tea.
Touring the museum
Touring the museum
Touring the museum with the Board of the museum
The museum’s Board members could not have been nicer and more helpful to the students and myself. We got a lot of insights on what direction the Board wanted to go.
Our Team picture at the museum
The tour of the museum took about an hour. We then had a Division Team Dinner at Pompilio’s Pizzeria in Downtown Westwood, NJ:
I find that these Team dinners and lunches are very helpful in getting the students together to get to know each other and we share a nice meal as a Team should. We asked the Board to join us so we could continue the conversation.
Dinner with both the Board and my Team
For the next five weeks the three Teams broken into Marketing, Historical and Foodservice created their ideas and game-plans to help the museum increase traffic by trying to bring a younger and tech savvy visitor into the space.
The Pascack Historical Society YouTube Presentation:
The video of our Presentation to the Board of the Pascack Historical Society Museum on the evening of April 29th, 2026
On the evening of April 29th, the Board members of the museum joined us for the Presentation of ideas the students came up with including setting new QR codes for all the displays, a revamped Marketing plan to showcase the museum, a new historical walking tour, one aimed at adults and one to children and the ideas for the fundraising dinner, a children’s birthday party concept and a Afternoon Tea fundraiser.
After the Presentation, we had a Q & A on the ideas and after the Presentation was over, we had a reception for our guests and for the student consultants. Then we took our Corporate Team picture.
My Divisional Team the night of the Presentation
Our reception after the Presentation
It was another successful project accomplished and it looked like the Board went home with new ideas and the students learned a few things about themselves. I could not have been more proud of the students.
My Executive Team from the ‘Farm to Table’ Restaurant concept in our Corporate picture
Every semester for my Business Marketing, Management and Communications classes, I create one big Team assignment for my students. In a Commuter College, it is a lot tougher for students to get to know one another between their studies and their jobs, so I create these projects to foster learning, creativity and especially Teamwork.
This semester I taught three sections of Business 101-Introduction to Business, which is the entry level course to the Business/Hotel Management School. This is a tough course to teach as you always have students of various age groups and various levels of industry experience. The Fall semester was no different.
This makes the class more interesting yet more challenging to teach. I still challenge them and test them to see what type of future executives they will become.
This semester I created three restaurant concept projects for my students, “Sounds and Subs”, a music store and sub/sandwich shop concept based on Mike’s Sub Shop in Boonton, NJ, “Farmer’s Market”, a farm to table concept based on The Corner Counter in Red Hook, NY and then “Pasta and Pies”, a sweet and savory pie concept with pasta dishes based on Nobel Pies out of Beacon, NY.
My morning Business 101 class worked on the “Farmer’s Market” concept where they were challenged to create a restaurant with a menu of creative sandwiches, soups, interesting salads, a mocktail menu and a gift shop selling items from their menu plus homemade jams, jellies.
They also were tasked in finding local farms to supply the restaurant concept with fresh produce and meats. The results were amazing to see and what students with a little creativity, a lot of time (six weeks) and a little push can accomplish.
In the past, I have created these projects under the Bergecco-Parc Consulting Inc. banner, the main consulting company, the Orion Malls banner, a Mall design company and the Buscomonzefi.com banner, my Tech Division. Each business does its best to be creative, forward thinking and have a thought producing presentations. I also challenge the students to top on another in their presentations and build on what they have seen others do in the past.
The Bergecco-Parc Consulting Inc. concept is an acronym for Bergen Community College Paramus Campus where I work.
Professor Justin Watrel, CEO Bergecco-Parc Consulting Inc.
Our Corporate site (created my one of my former President’s:
This class created menus which reflected the seasons and had to choose one season to feature. The menu had to reflex fresh ingredients from that period with a selection of soups, salads, sandwiches and desserts. Some students kept the menus safe while others really put their heart and sole into it and showed how creative they were with their menus.
The students also had to create a gift shop concept with items from the menu, items like fresh jellies and jams, a variety of baked goods and then novelty items such as shirts, bags and aprons. For extra credit, I asked them to source the items for menus. I saw the most interesting results that afternoon.
The Holiday project normally serves as Quiz Four for my class but I wanted the students to concentrate on their Academics this semester so I used this as an extra credit project.
Each Team has been requested by corporate in New Brunswick, to create a proposal for the Corporate Holiday Party that includes a invitation with a Christmas themed logo, a menu proposal with an appetizer, entree, and a dessert along with a signature holiday drink.
Then the Team had to film a video greeting in English and Spanish wishing everyone a Happy Holiday season. They had forty-five minutes to pull it off and these were the result of that project.
One Wednesday morning, December 10th, the class presented their ideas to me and these are the results of the individual Teams. Each project was so different for the same concept.
Team Two’s diorama of their restaurant concept
Team Four presenting their project presentation
Team Three starting their presentation
Each Team had to present their ideas on their location for the restaurant, budget, layout, menu, gift shop ideas and advertising. Each Team had their own unique way of interpreting the restaurant concept and bring their fresh ideas to their Presentation.
Of my three classes in the Fall 2025 semester, this class came up with some of the most clever ideas and all five Teams seemed the most competitive of all the classes.
After the presentations were over, we had a Q & A and then we had a light reception. For each of my classes, I baked cookies, brownies and rice crispy treats along with a variety of chips, sodas and waters for all of my students to show my appreciation for their hard work.
It really was an interesting presentation and I was very proud of my students.
This is the first time in my career at Bergen Community College that I have taught a summer class and it was a very interesting experience. I have taught Business 101, which is the Introduction to Business class for many years but not in a modified seven week period. Normally this important entry level course is taught in fourteen weeks.
With an issue with my car the first day of class and then the Memorial Day holidays the next week put us two days behind and then I had to work on a modified Team project for the students. This would be a challenge. I had done all the on campus events I wanted and there was not much time for one of the bigger more detailed events. So I decided to reach out to a local business to help me out.
I was going to use the florist across the street from the campus and thought that would be the perfect client. The couple unfortunately was selling the business and even though they liked the idea thought it would not work since it would not help them as they were looking for a buyer of the business.
I then had another idea with a business I passed all the time driving up and down Kinderkamack Road on my was back and forth to work, Critchley’s Candies in River Edge, NJ. The business had been around for seventy years and I had met the owner once before. I thought would he help me out?
I was very lucky in that the store had a new owner, Rossana, who was willing to partner with me and liked my proposed ideas. I was lucky that she was looking for ideas to expand her business so it was a win win for the two of us. This would give her free marketing and a fresh perspective from a younger customer and would give the students an opportunity to help a small business owner.
I made two trips to the store to get some ideas and look over the merchandise. They have a nice selection of candies and chocolates and a whole new line of handmade candies that are made in store.
The inside of Critchley’s Candies
The selection of candies at Critchley’s
The selection of handmade candies
Once myself and Rosanna, the owner, worked together to fine tune the project, I brought my class to the store for their field trip. We had a two week deadline on this project and there was a lot to do (they actually did the whole project in ten days).
Over the weekend, I picked my Executive Team and fine tuned the project with more details to each section of the project. It had to be pared down because unlike many other Team projects, we had only two weeks to pull this off and present it to the client.
The proposed project:Critchley’s Candies: We’re Making it!
On one of the rainiest mornings we had in a long time (it never stopped raining for a month), I met my students to tour the candy store. We had a really nice time touring the store that morning and Rossana’s full time employee, Nancy, led the tour with myself and the class.
My students on the tour of the store
My class getting a feel of the merchandise
Nancy, one of the employees of the store led the tour discussing the different lines of merchandise.
We discussed the different types of gummies, jellies and hard candies the store carried.
The video of the tour of Critchley’s Candies that day:
My class and I touring Critchley’s Candies with Nancy, one of the long service employees at the store. She explained all the candy lines to us and what chocolates were made in house.
She then discussed the individual chocolates that are on sale for creating boxes for gift giving.
Me tasting the homemade Milk Chocolate Covered Oreo
When we finished the tour, we had a candy tasting. Everyone got a chance to taste either a homemade Milk or Dark Chocolate Covered Marshmallow or Oreo Cookie. It was a sweet way to end our tour of Critchley’s Candies. Then it was on to our Team Lunch.
After the tour was over, our class took a group shot at the store with Nancy.
After the tour was over, I took my students on their first ‘Business lunch’ and we met as a class at Pompilio’s Pizzeria at 223 Westwood Avenue in Downtown Westwood, NJ. I have taken students here before for lunch on about five other Team projects.
This gives the students the opportunity to get to know each other and have some Team bonding. The pizza is also excellent here too and they have very fair prices and a wonderful ‘school special’.
The Team Lunch:
Pompilio’s Pizzeria & Restaurant at 223 Westwood Avenue in Downtown Westwood, NJ
Some of my students at our Business Team building lunch
The pizza here is excellent
From this point on the students were on their own to create the project. We have already had a series of Board meetings in class and I have had to face two students dropping the class ( I just don’t think this is for everyone).
For the next two weeks, technically ten days, the students worked with their teams on completing the assignment. This meant meeting on their own time and trips back to Critchley’s Candies to film commercials and Tik Tok videos.
We had our last Board meeting the day before the Presentation to wrap things up and go over any missing items. I strictly informed about dress code and performing the role as Student Consultants. From this point on, it would be up to them. They were also assigned two papers to finish the project up.
Paper Three: What would I change in the store if I bought Critchley’s Candies from the owner:
On Tuesday morning, June 24th, 2025, the Presentation took place in our classroom. The first mode of business for each student was to pass the ‘Dress Code’ grade. I have students come in formal business attire. My way of turning group of Gen Zers in to Gen X. Image is very important when trying to sell a concept or program and you must look the role.
With the exception of a few hiccups, the whole class looked very professional considering it was 95 degrees outside. It not been this hot all week but it felt like 100 degrees. Thank God the air conditioning was working in our part of the building that day and the classroom was very comfortable.
The Presentation started late as one student got a flat tire and we had to wait for him. At the same time the owner of the store had an issue at her full time job that got resolved just as the student arrived in class. We started the Presentation at 11:00am and now it was full attention on the project.
The President this semester, Peter McNamara and the Senior Vice-President of Operations JC Abella welcoming everyone and starting the Presentation.
Marketing Team Member Kim Perez discussing the history of Critchley’s Candies to the audience.
The Marketing Team discussing the new ‘Store Jingle’ for the commercial
The Commercial on YouTube:
This includes the store jingle at the end of the commercial.
The students also created a Tik Tok video on the store and its wonderful selection of chocolates.
The Tik Tok video:
The Tik Tok video on Critchley’s Candies
Marketing Team member Matthew discussing the creation of the ‘Store Jingle’
The Product Development and Special Event’s Team discussing the QR Codes Program for the store’s boxed and individual candies.
Product Development/Special Events Team Member Aisha Martinez discussing the new ‘Summer Camp Care package’ proposal. This included a prototype of the packaging.
Team Leader of the Product Development/Special Events Liam discussing the ‘In-house Birthday Party’ program. This caters to that jaded Bergen County child who has seen it all. This birthday concept was very creative. It made it fun to have a birthday at the store.
His proposal for the ‘Birthday Party’ invitation with Vice-President of Product Development/Special Events Joel Fife to the right and President McNamara and SVP Arabella to the left looking on.
The Presentation concluded on time with a Q&A and a discussion on some of the ideas needing adjustments. Overall the owner of Critchley’s Candies, Rossana Rossi, who I partnered on this project seemed very impressed by the results. Then we took our Team picture with the owner and her employee, Nancy, who had led us on the tour of the store two weeks earlier.
The Paramus Critchley’s Candies Team with the owners of Critchley’s Candies.
After the Presentation was over, everyone took their jackets off and I hosted a reception for the students and our guests. I baked cookies and brownies and had an assortment of snacks and sodas for the students. I thought this went by very well for a class that had been here for only seven weeks.
The reception at the end of the Presentation
This is when I can say that I am very proud of my students!
The Official Bergecco-Parc Consulting Inc. website for the project with QR codes, Commercials, Logos and pictures from all the visits and the presentation:
The historical marker that leads you to had path to the cemetery
History of the Cemetery:
(From the Historic Marker sign)
The historic cemetery directly in the rear of the Behnke farm contains the graves of descendants of early settlers in this area including a least two local farmer-militiamen of the American Revolution, Jacobus Brouwer and Henry Banta, as well as the grave of Cornelius Demarest, who served in the 22nd regiment of the Union Army during the Civil War (From Paramus Rotary sign).
The only way into this tiny cemetery is through z path located on Viola Road
The historic little cemetery is rich in history of the first families of Bergen County including Revolutionary War and Civil War veterans
The cemetery is the resting place of members of the Banta, Bogert, Terhune, Van Saun, Demarest, Kipp and Voorhis families
The Van Saun family graves
The Bogart family graves
Video of the Cemetery tour:
My tour of the Old Spring Valley Burial Ground on June 3rd, 2025
On the evening of May 22nd, 2025 our college, Bergen Community College, on the Paramus Campus held a wonderful evening of music, dance, art, fashion and culinary delights through the partnership of the Colleges of Art, Music and Culinary Arts in the School of Business/Hotel Management, which make up the incubator, the Bergen Institute of Creative Arts (BICA). This evening showcased the talents of not just the students but the Professors who taught them as well.
The opening reception welcoming everyone
We started the evening with a wonderful cocktail party which the Culinary students created for everyone to enjoy. The food was wonderful and so beautifully displayed.
The delicious crab cakes and beef and cheese tartlets on the table.
The Caramelized Pork Belly has an Asian flair to it
The Vegetarian Quesadilla
The crab cakes were a big hit
The infused Water, Freshly Brewed Ice Tea and Virgin Sangria were offered as beverages
During the Cocktail Party, I got to talk to some my counterparts and some of the students on their works that night. They had done a wonderful job. The Art Department had their works hung all around the Cocktail Party.
The artwork’s theme dealt with the Migrant Crisis
Pictures of people involved in the Agricultural industry
The Fashion Program also put their designs and fashions on display during the party as well.
The student designers that evening showed their designs first at the Cocktail Party
After the Cocktail Party, we moved into the auditorium for an evening of entertainment. We would be getting to see the talents of the Theater, Dance and Music departments as well. The first to perform were members of the Theater Department, who did a wonderful job with their performances. These students could really belt out a tune.
The musical performance of student singer, Francesca Muffoletto, singing “Always Something More”
Then student singers, Ashlyn Kurtzmann and Christine Dunning performed “Perfect Strangers” from the musical “The Mystery of Edwin Drood”.
The start of the performance
The student singers performing “Perfect Strangers”
Our Dance Department performed next and student dancers, Manna Tao and Lila Knowles performed the dance, “La Bicicleta”.
The student dancers performing “La Bicicleta”
Then our Music Department performed next and one of our Professor’s in the Music Department, Professor John La Barbara, performed with students Steven Hanst and Haydn Day, original songs that he had written. All the music was a Brazilian theme and harmony was brilliant.
Professor John La Barbera with his trio performing “Aqua De Coco”
Professor La Barbera’s original song “Aqua De Coco”
After his performance with his trio, Professor La Barbera performed music from the movies with musician Gunnar Marks, one of our Music students on campus.
The last performance was all the music students, Gabrielle Buttacavole on vocals and Gunnar Marks, Steven Hanst on guitar, Aden Even-Ezra on bass and Michael Ramirez on keyboards performing original songs by both Gabrielle Buttacavole and Gunnar Marks.
The students performing “Share Air” written by the students
After the Intermission, Professor Mary Bays from the Fashion Department introduced her student designers and then they started the fashion show.
Professor Mary Bays introducing the student designers and they started the fashion show.
The Fashion show
The Fashion Show
The Fashion show
The Fashion show
The Fashion Show
Then the student designers came out with their models and did the runway finish with all their creations. These above creative designs were by student designers Michael Agostino, Camila Stefania Rodriguez Cervantes, Ediliana Pena, Priscilla Reyes, Donna Mendoza and Maritza Gomez. Their designs were quite unique.
The student designer and his creations
The student designer and her creations
The student designer and her creations
The student designer and her creations
After the Fashion Show was over to a very rounding success, Professor Ronda Drakeford, Chairwoman of the Hotel and Restaurant program thanked her students for providing the wonderful food for the program. The Culinary students did a wonderful job with both the cocktail hour and the desserts that followed the end of the program.
Then the performances ended and we all went outside the Ciccone Theater to have the dessert hour, which was not quite an hour as all the students, parents and faculty enjoyed the sweets and they were devoured quickly.
The Raspberry Tartlets served after the show
The Raspberry Chocolate Tartlets after the show
It was an excellent evening of students and faculty showing the immense talent of the students at Bergen Community College on our Paramus Campus and the skills they will bring forward in their future colleges and their careers. Congratulations to all our students involved with the Bergen Institute for the Creative Arts (BICA).
In my live classes, I open my consulting company, “Bergecco-Parc Consulting Inc.”, for business and the whole class bands together and we have one big project. In the era of post-COVID and online learning, I was lucky that I was able to teach one of the live classes on the Bergen Community College, Paramus Campus. It was such a pleasure welcoming students back to campus with live lectures and conversing with them.
The Bergecco-Parc Consulting Inc. corporate logo of the six trees
In the past, I have created these projects under the Bergecco-Parc Consulting Inc. banner, the main consulting company, the Orion Malls banner, a Mall design company and the Buscomonzefi.com banner, my Tech Division. Each business does its best to be creative, forward thinking and have a thought producing presentations. I also challenge the students to top on another in their presentations and build on what they have seen others do in the past.
Professor Justin Watrel, CEO & Co-Founder of Bergecco-Parc Consulting Inc.
The Behnke Museum Project:
I created the Behnke Museum promotion as a way to promote this wonderful museum located right next to the Bergen Community College campus for tourism. It is such a terrific museum but it never seemed to have any visitors. Not only that, it seemed that no one at the college including the Professors had been there or even knew what it was as they passed it everyday on their way to work. This project, which was the first project in the class, was going to change all of that.
With the help of Fred Behnke and the Board of Volunteers, we partnered together to help the museum promote itself for tourism and put the museum on the map. I created with the help of the Executive Team and the Student Consultants, a series of promotions, commercials and ideas to bring traffic into the museum. The Student Consultants also created an Instagram site for the museum, helped create a website and translated pamphlets into Spanish, Korean and Pilipino to help promote the museum to an outside audience where English may not be the first language. We started the project out with a tour of the museum.
The Sunday Extra Credit tour that my class at the museum
On the Sunday before the formal Class tour of the museum, I gave the students extra credit towards their project to come in on a Sunday and tour the museum at their leisure. About a third of the class took advantage of it.
The next class, I picked my Teams, set up the Executive Team and then it was ‘full steam ahead’ with the project.
We arrived at the museum later that week for our formal walking tour of the museum and the class was broken up into two teams one upstairs and one downstairs.
The Class Field Trip to the Behnke Museum as part of the project
The Team Field Trip to the Behnke Museum
Touring the first floor of the museum
After the tour was over, we took our official Team Corporate picture for the project. Even though it was a gloomy day, it was all energy and smiles and a lot of promise to help the museum gain more visitors.
The Bergecco-Parc Consulting Inc. Behnke Museum Team picture with the Museum Volunteer Staff
The Student Consultants had a week to put the Presentation together and create a commercial to promote the museum and their PowerPoint on their ideas to create excitement at the museum. Here is their project Presentation and PowerPoint on the project. Please remember that they had seven days to do this.
The Team Picture after the Behnke Museum Presentation to the Museum Volunteer Staff:
The Bergecco-Parc Consulting Inc. Paramus Team for the Behnke Museum
The Behnke Museum Volunteer Staff was impressed with the students ideas and thought there was a lot good ideas that they can use.
Commercial Group One:
Commercial Group Two:
Marketing Commercial Team Two:
Commercial Group Three:
Marketing Commercial Team Three:
Commercial Group Four:
The Bergenfield Tourism Project: The Bergenfield Museum, Coopers Pond Park and South Church Graveyard Tour Project:
This is when I got the idea of doing the same project in a larger form. I saw the Bergenfield Museum, a small gem on the other side of Coopers Pond Park, that did not much traffic considering the museum is open both during the week and the weekend. The building was an original Demarest homestead and the family had their family plot in the South Church which is located right next to the park. So I approached both the museum and the church to partner with me in creating a project to promote this corner of Bergenfield, NJ for tourism.
Cooper’s Pond Park during the Summer months
So I set up the next series of tours for my students that encompassed the Bergenfield Museum, Coopers Pond Park and the historical South Church graveyard where the Demarest family plot was located. The Bergenfield Museum building is the original Demarest family homestead so it tied in nicely to the project.
Walking through Coopers Pond Park inspired this fascinating project
Two weeks after the Behnke Museum project, I introduced this project and the next week we took a walking tour of all three sites starting with walking through Cooper Pond Park, a WPA project and one of the most beautiful and underrated parks in Bergen County.
We met with the Bergenfield Volunteer Board at the museum to start the tour
The Bergenfield Museum at 100 Cooper Street in Bergenfield, NJ
The President of the Bergenfield Museum Board, Joanne, helped me organize the Team Field Trip of the museum. She had four other docents from the Board helping in four different rooms so each Team would follow each other through the rooms. Each Team had about ten minutes in each room for the docent to explain the collection to them. The Student Consultants got to visit the museum on their own time as well.
Our class being greeted by the President of the Bergenfield Museum, Joanne
Touring the Living Room of the old Demarest Homestead
Touring the old Dining Room and the Chair Factory display in the museum
Touring the Kitchen area of the old homestead
Touring the Military Room of the museum
Discussions of the function of the kitchen on the farm
Discussing the Chair manufacturing in Bergenfield, NJ
The Student Consultants touring the Living Room
The Teams taking notes during the tour
After our tour of the museum was over, we took a group picture outside of the museum with the Board of the museum.
The Student Consultants from Bergecco-Parc Consultants Inc. visiting the Bergenfield museum
After we took the group shot, we walked through the park again to my take note of its Depression era past and beautiful views and colors and made our way to the historic South Presbyterian Church and its historic graveyard where the second half of the project would take place.
South Presbyterian Church at 150 West Church Avenue
Touring the South Church graveyard for the historical walking tour with members of the Church volunteer staff
The tour was lead by Bob Carpenter, a historian who is helping renovate this historical graveyard
The tour of the historical Demarest family plot, which ties into the museum building’s historical past, was lead by historian Bob Carpenter, who is helping the church renovate and restore the graveyard. Mr. Carpenter explained to us how he was fixing all the plots and historic tombstones and how the maintenance of the stones needs to be carefully done.
Mr. Carpenter explains how to maintain the tombstones in these historic graveyards
Video of the walking tour of the historic graveyard:
Both the church volunteers and Mr. Carpenter explaining to the students how families were buried in the 1700and 1800’s
We finished the tour that afternoon inside the South Church to learn its history in the community. Though it will not be part of the project, the church offered the students a glimpse into Bergen County’s past as the original church was built before the Revolutionary War.
The Student Consultants touring the pews of the South Church
Once the tour was complete, the Student Consultants had a better understanding of the locations where the project will take place.
The new project will include walking tours, historical aspects of all three locations, and ways of creating a Destination Marketing Plan for domestic and foreign tourism. This will take place when the Student Consultants present their ideas to myself and the museum and church staffs.
The student consultants had four weeks to this project and put together their game plans. The had to put together commercials to promote the Bergenfield Museum, Coopers Pond Park and the historical cemetery of the South Church. As an extra credit assignment, I had the students develop a Halloween walking tour with food and create a separate commercial for this of which three of the for groups completed.
Quiz Four-The Holiday Project
Before the Team made their final presentation, they created Quiz Four-The Corporate Holiday Party
They did a great job on the ideas for the Corporate Holiday Party and came up with some clever menus and logos.
The Holiday Project PowerPoint:
The Christmas Greeting from the Executive Team:
Executive Greeting:
Team One Greeting:
Team Two Greeting:
Team Three Greeting:
Team Four Greeting:
Then came the big Presentation on December 11th, 2024 and this group did an amazing job with ideas for the Town of Bergenfield promoting the Bergenfield Museum, Coopers Pond Park and the South Church’s Historic Cemetery. Each Team tried to top one another.
The whole idea of the Bergenfield Project was not just to promote the museums, parks and historic churches but to create Destination Marketing Project to promote the Town of Bergenfield as a place to visit for both domestic and foreign tourism. This is the project that promotes that vision:
The Bergenfield Team website for Bergecco-Parc Consulting Inc:
The day of the presentation the students had to be in professional dress with men expected to be in Jacket and tie or a suit and the ladies in blouses, slacks, suits and dresses. We presented this project to the Board and members of the Bergenfield Museum and to the Communications director of Bergenfield, NJ, which really gave the students a stamp of approval.
I thought the commercials the students came up with were very clever.
The Commercials of the Bergenfield Museum:
Team One:
Team Two:
Team Three:
Team Four:
The Children’s Walking Tour of the Bergenfield Museum:
Team One:
Team Two:
Team Three:
Team Four:
The Coopers Pond Walking Tour:
Coopers Pond Park sits between the Bergenfield Museum and the South Church and is one of the most beautiful parks and underrated parks in Bergen County. The students were tasked with creating a Walking Tour of the park.
The beauty of Coopers Pond Park in Bergenfield, NJ during the Christmas Holiday season.
Team One:
Commercial One:
Commercial Two:
Team Two:
Team Three:
Team Four:
The Historic Graveyard Tour of the South Church:
The South Church Cemetery is one of the oldest and historic cemeteries in Bergen County and home to the Demarest family plot, one of the most prominent families in Bergen County. The students were tasked with creating a short Walking Tour video promotion for the project to promote the South Church for tourism.
Team One:
Commercial Two:
Team Two:
Team Three:
Team Four:
Some of the Student Consultants also for extra credit created a Halloween Walk for the Church.
The Corporate Picture at the end of the Presentation:
The Executive Team of the Bergenfield Museum project
Another excellent Project from the Student Consultants of Bergecco-Parc Consulting Inc.-Paramus Benhke/Bergenfield Team
I couldn’t have been more proud of a group of students who created an excellent project!
The Bergecco-Parc Consulting Inc. Executive Team picture in the Bergen Room on the Bergen Community College campus for the project “Dining at the Bergen Room: the Ultimate Dining Experience” on April 24th, 2024.
In my live classes, I open my consulting company, “Bergecco-Parc Consulting Inc.”, for business and the whole class bands together and we have one big project. In the era of post-COVID and online learning, I was lucky that I was able to teach one of the live classes on the Bergen Community College, Paramus Campus. It was such a pleasure welcoming students back to campus with live lectures and conversing with them.
The Bergecco-Parc Consulting Inc. corporate logo of the six trees
In the past, I have created these projects under the Bergecco-Parc Consulting Inc. banner, the main consulting company, the Orion Malls banner, a Mall design company and the Buscomonzefi.com banner, my Tech Division. Each business does its best to be creative, forward thinking and have a thought producing presentations. I also challenge the students to top on another in their presentations and build on what they have seen others do in the past.
Professor Justin Watrel, CEO & Co-Founder of Bergecco-Parc Consulting Inc.
Two semesters ago we created the project “It’s Cultural on Campus-Bergen Community College” publicizing the Gallery Bergen, The Ciccone Theater and the Bergen Room Bistro to the outside community. It was a ‘Digital Campaign’ to bring people to the Bergen Community College campus from all over Bergen County, NJ to enjoy all the wonderful things to do and see on our campus. The project was a huge success and all the Professors and Departments involved really enjoyed the Presentations (See Day Two Hundred and Sixty-Six):
Day Two Hundred and Sixty-Six: “It’s Cultural on Campus”:
One of my counterparts on campus loved the campaign and ‘hired’ (asked me) to expand the project for a “Digital Campaign” for the Bergen Room and expand the project with all new menus, commercials and create a special Themed Dinner for the student dining room. This resulted in “Dining in the Bergen Room”:
I got Professor Drakeford and Professor/Chef Morrisey involved in the project and we worked together to see the best ways to promote the success of the Culinary Program’s Student Run Dining Room.
I created the Teams two weeks before the Spring Break and got them started on their project. When we returned from the Spring Break, we arranged for the class to dine in the Bergen Room. Chef Morrisey and his Team of Culinary Students created a special menu for us when the Bergen Room was closed and the students got feast on a four course meal courtesy of the Culinary Arts Department.
Having lunch with my students at the Bergen Room on the Bergen Community College Campus in Paramus, NJ:
We started the Testing Menu with a Pumpkin Carrot Ginger Soup.
Then we had the second course with a Toasted Green Salad with a light Cream Dressing.
The main course was a Chicken in a Creamy Peppercorn Sauce, Baked Pasta and Roasted Brussel Spouts.
The meal was completed with a Cream Cheesecake that tasted more like a cream cake and topped with Fresh Strawberries.
All the Teams got to dine with one another and get to know each member in a less formal setting.
This meal got the students to know their product better and look around the Bergen Room and see how they could take this student run dining room and transform it to a special themed event that would dazzle myself and the other Professors and bring in the paying public. Here are some of their ideas:
Along the way, I had various speakers come in to talk to the students. Professor Tim Blunk from the Art Department and the Curator for Gallery Bergen, our on campus Art Gallery came in to talk to the students about the artists that are available on campus and the number of students on campus who are looking for projects for their portfolios. He also discussed some of the happenings at Gallery Bergen.
Professor Jim Bumgarner, the head of our Theater Department, came in to talk to the students on the student singers, actors and dancers that study at the college. He discussed upcoming shows and theater events planned for the future. He added too that there are a lot of students looking to add to their resumes on projects like this.
Our last in house field trip was to the Horticultural Department and to the Greenhouses in Ender Hall. Dr. Steven Fischer, who is head of the Holocultural Program, gave us a tour and talk on the growing seasons, the plants that are grown and available in the greenhouses, the arrangements that are created for the Bergen Room Bistro.
The tour of Greenhouses on our last inhouse field trip with Dr. Fischer explaining the greenhouses.
Asking questions about the floral arrangements used for the Bergen Room.
Discussion of the grounds of the Horticulture Department grounds.
It was a good tour and opened the students eyes on how events were decorated and where the flowers came from and how they were grown. The students were creating their centerpieces for their theme dinners and I wanted them to see where they would get the flowers from.
My President and SVP of Operations on the field trip to the Greenhouses.
We finished our last Board meeting the week before the Presentation and then the Executive Team had a week to make the adjustments. We would be presenting the Project in the Bergen Room Bistro on April 24th, 2024.
The new Corporate website for the Bergen Room Team:
The Presentation Day had some hiccups along the way but overall it was a great Presentation. I was so proud of the students. Each of the competing Teams set up for extra credit a table in the Bergen Room on how their Dining Experience would be set for the evening of their meal. I have to say that the Teams did a nice job with the decorations and all received extra credit for their place settings. There was a lot of creativity in this class.
The were the three Team tables on how they would be set for their ideas for the Student Fundraiser.
Team One’s Display Table
Team Two’s Display table (The Wining Team)
Team Three’s Display Table
The Three Teams then started their Presentations to Chef Morrisey and his student staff, invited guests and friends of the students who came to see the Student Consultants ideas. What creativity! Each team had to present their theme, their menus, music for the event, artwork, floral arrangements and Social Media campaigns. It was an afternoon of a lot of creativity and though that went into each Teams ideas.
Here are their Commercials promoting the Bergen Room:
Team One:
Team Two:
Team Three:
Here are their Presentations from the afternoon. Each Team had to ‘pitch’ their ideas to the Culinary Team.
Team One:
Team Two:
Team Three:
The Teams competed for the prize being the most creative and effective project to sell the Bergen Room Bistro to the outside community.
Team Three even created for extra credit a AI version of visiting the Bergen Room.
After the Team conclusion, it was time for questions and answers. The point of the whole project was to get the students ready for a career in business and marketing and there were questions of why the project was taken so seriously. The answer I had for one parent was that you want your son or daughter to get a good job out of college? It is better they get their lumps here than on a new job. They will be more prepared for the workforce.
One parent did compliment me in that his son was so excited about the project and it really showcased his son’s talents in filming and graphics. That was nice to hear that students are excited about their work. I know that these are the students that will get good jobs out of college and be prepared for Corporate expectations.
I couldn’t more proud of a group of students that banded together to showcase this wonderfully run student dining room.
Have you been there yet?
I took pictures with my Executive Team before the Presentation. I very proudly wore my Alumni Chef’s Jacket from when I graduated from the Culinary Institute of America in 1998. I don’t think it had been out of the dry cleaning plastic since that time.
Professor/Chef/CEO Justin Watrel with SVP of Operations Ayesha Zulfiqar and President Tugay Bera Bozogluer.
Professor Justin Watrel with the winning Team Project from Team Two. I was very impressed with their work. The Team was lead by Vice-President Mauricio Benitez and Team Leader Dennis Shkembi.
My group picture with Team Three lead by Vice-President Taner Ender and Team Leaders Kane Cheng.
Our Corporate picture for the Bergen Room Team at the end of the Presentation.
I am so proud of my students each semester. I like knowing I am training the next group of Executives for their future.
In my live classes, I open my consulting company, “Bergecco-Parc Consulting Inc.”, for business and the whole class bands together and we have one big project. In the era of post-COVID and online learning, I was lucky that I was able to teach one of the live classes on the Bergen Community College, Paramus Campus. It was such a pleasure welcoming students back to campus with live lectures and conversing with them.
The Bergecco-Parc Consulting Inc. corporate logo of the six trees
In the past, I have created these projects under the Bergecco-Parc Consulting Inc. banner, the main consulting company, the Orion Malls banner, a Mall design company and the Buscomonzefi.com banner, my Tech Division. Each business does its best to be creative, forward thinking and have a thought producing presentations. I also challenge the students to top on another in their presentations and build on what they have seen others do in the past.
Professor Justin Watrel, CEO & Co-Founder of Bergecco-Parc Consulting Inc.
Recently our college was talking about recruitment to the school and the outreach to the high schools. I had seen the recent “Open House’ flyers and emails on campus and sent to my email and I thought the event could have a bit more pizzaz to it. You were trying to recruit students to come to the college and I thought there could be more to it. Working from our Homecoming, Welcome Week and Ambassadors programs that we had done in the past, I thought of “Go Bulldogs Go!-Open House Spring 2024”, a reinvented Open House with dinners, events, concerts and fun activities for the high school students, their parents and current students to enjoy.
“Go Bulldogs Go-Open House 2024 at Bergen Community College Project:
From here I picked my Executive Team and the various Divisional Teams to complete the project. We had the Talent Team, which pays for everything and get the Benefits package together along with the creating the Holiday Party at the end of the project. The Entertainment Team, who would provide all the musicians and musical performances to all the events that we had planned, the Food Service Team, which created all the menus, meals and ideas for serving food and snacks at all the functions. The most important Team was the Marketing Team, who had to promote the whole program to the high schools, Administration, Students and Parents, to all the events and to the Alumni. It was a big job and we only had seven weeks to put the whole thing together.
Being a CEO does have its headaches though. When you have a class of thirty people working on a project, there is a lot going on and there are those who try to ‘piggyback’ off other students and some just disappear. I had both of those. There were a lot of students I had to work with going forward on this project and a lot of leading I had to do. Having three projects going simultaneously was a lot of work for myself and my Executive Teams but I knew all of them could do it.
This was a project that I really wanted to come to life. I think we can do more for our student recruiting and wanted the programs to really shine to show the best of the college and all its attributes. The first day of the project, I broke the class up into Teams and discussed the project.
The Open House that we were creating was a three day event where we engaged both high school students and their parents, the current student body of Bergen Community College and Alumni.
I challenged the students to put a Pep Rally together for the sports teams on campus, a active concert and games, a nice International dinner and a breakfast brunch with music and an active tour of campus while promoting the campus for students to attend. The tours were created to show the best attributes of campus such as the music labs, the AI labs, the Ciccone Theater, the Bergen Room, Gallery Bergen and all our sporting facilities. There is so much at our campus that people do not see on these tours. I also do not like the idea that we burden students with financial aid issues not instead of when they accept coming so I put less emphasis on that. I want them to know all the great cultural things they can enjoy when they do decide to come to Bergen Community College.
As part of the class, I had an in class field trip around campus. I could not believe that most of these students didn’t know that all these things existed on campus. I should have learned from previous classes. This is how this all got inspired. When I asked all the students what their experience was like on campus, most of them just said that they came to class and went home. They never ventured around the campus. A few ate in the cafeteria and one or two had been to the Ciccone Theater and a few more had heard of Gallery Bergen.
The in class trip included Gallery Bergen, with its new contemporary art exhibition, the Bergen Room (in its old location) and the Ciccone Theater, where Professor Baumgartner was doing dress rehearsals but always has time to talk about the Theater Department. That really helps. Then we went outside to the new outdoor courtyard to show the students the logistics of where the concerts and some of the cultural events would take place. Then it back to the classroom to start getting the groups to work on the project. The majority of the students finally got what I was talking about and got to work. Then we started our weekly board meetings.
After seven weeks, the Teams were preparing for our Presentation on December 6th, 2023. I have to say that I was going through a lot in my personal life. Sinterklaas weekend had been the weekend before and all I had done is run around the Hudson River Valley with the Snowflake and Sinterklaas festivities in both Kingston and Rhinebeck, NY. There was a lot of running around the two towns plus running to Ringwood Manor before I left to take pictures of the mansion’s decorations for Christmas. I was not too sure how much time I would have after Christmas (I found that I had none) and was on a picture taking tour.
Then I had my own class presentations in Digital Marketing and Customer Relations class with much stress to get them right (I got ‘A’s on them both) and then had two days of my own students presentations to be followed by another presentation I had to make in Bloomingdales President Marvin Traub with his book “Like No other Store in the World” for my Hotel Sales & Marketing Class (another ‘A’) and then lead to another weekend of picture taking upstate of historical homes and towns. I never sat still and got very little sleep.
In the morning, I had presented my “I’m Glad I’m in Glen Rock, NJ” project with my Marketing class and that went off perfectly so I had high expectations of this class. My President and Senior Vice-President of Operations did not let me down. We had a few hiccups with the presentation but overall it was excellent and I was very impressed by the work and effort the students.
The project results were wonderful and it really showcased the campus with wonderful events to engage the students and their parents over a three day period. I know if the campus really put this whole event on, we would recruit a lot more students with no problems.
What was nice that evening was talking with the parents after the presentation. They were not only impressed by their sons and daughters presentation but impressed by the whole class. That all keep wondering how I get them all to dress up and especially shave. I always reply the same thing, I grade them. I really think though it is the pride that the students have in doing a good job and wanting the look the part of being an executive representing the company. This project prepares them for a future that is unknown to them but now a lot less scary.
This contains all the commercials, artwork, the PowerPoint and headquarters plans.
The Holiday Party Project:
In lieu of the traditional quiz, I have the students get back in their groups and create ideas for a Corporate Christmas Party for the New Brunswick headquarters. It always amazes me what the Teams can do in an hour. The funny part by this point is that they are so used to working with one another it becomes second nature to them. This quiz is a nice way to end the semester and maybe create some new friendships amongst the students.
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