Tag Archives: Exploring Paramus NJ

Day One Hundred and Fifty Nine: Bergecco-Parc Consulting Inc. presents the new “Bulldog Cafe” at the Lyndhurst Campus-Bergen Community College Marketing 201 February 17th, 2020

The Bulldog Cafe

Third Floor Lyndhurst Campus

Bergen Community College

1280 Wall Street

Lyndhurst, NJ  07071

Monday-Thursday 7:30am-2:30pm/Friday 7:30am-1:30pm

My review on TripAdvisor:

https://www.tripadvisor.com/Restaurant_Review-g46586-d20210133-Reviews-Bulldog_Cafe-Lyndhurst_New_Jersey.html?m=19905

 

Every semester I like to challenge my students to top what the other group has done in full team projects and it is a chance for the students to get to know one another better. In a commuter college like ours it is very difficult as students go to class and then go home or to work right after it is over.

This semester I challenged my two hundred level Marketing students to market the Lyndhurst campus Snack Shop on the third floor of the building. The Snack Shop is run by an outside company who lease the space from Bergen Community College and run the kitchen aspect of the business. The vending machines and the cafeteria sitting area are still run by the college.

Several years ago when I worked in the Lyndhurst campus to teach a Customer Service course, I challenged the students to redesign the snack shop for business. Walking around the Lyndhurst campus for the first time in four years, I noticed that things had not changed much and it was the same lackluster snack shop.

I started to talk to the managers that worked their and as I got to know them I heard their frustrations about running a business in an off main campus site that had very little traffic due to the amount of students in the building. One of the biggest frustrations was the lack of advertising they were allowed in the building.

Since I had always enjoyed the food and service there and the managers I got to know at the beginning of the semester were really nice I thought this could be an interesting project to see how to look at the business through the students eyes. What would they want to see? How could it be made more desirable for them? If they were given the opportunity to change things, how would they do it differently?

Bergecco-Parc Logo

Bergecco-Parc Consulting Inc. logo

So I arranged my first field trip with the students and on the third week of class, I took them out of the classroom and gave them their first real life marketing assignment. I treated my students to a pizza lunch and sat them down while they ate and told them about their first research paper. They would be writing their first paper on what would they do differently. I wanted to see the individual ideas that they could come up with on their own. I thought the pizza was pretty good that afternoon and would be a good start.

So I opened Bergecco-Parc Consulting Inc., my fictional consulting company for my business classes, again for business and made them all Marketing Consultants in the company. This was their first corporate gig with the company.

BCC-Bergecco-Parc Consulting Inc. Snack Shop Project 2020

In the next class, I brought the manager, Deborah, in to discuss some of the issues she had running the business and the successes that she had with creating a menu within the guidelines of the company she worked for and the students that she catered to in the building. The students, many of them whom have worked or are working in the food service industry understood what she was saying. It was a very engaging question and answer session.

I gave the students a week and a half to write their papers and submit them to me. I have to say that I was very impressed with the ideas that the students had to promote the Snack Shop, ideas on new signage, ideas to expand the menu with more international foods (I hate the word ‘ethnic’), creating a new design for the facility with a nicer paint job and rounded tables for better conversation and more social media promoting.

The student consultants came up with interesting menus, dynamic graphics for logos and interesting concepts in social media marketing that included Facebook, Instagram and Snap Chat. I had not even though about these things and the students really enlightened me even after all my years of marketing.

Most of my students got ‘A”s on their papers and since they all did such a good job and I was impressed with their input,  I broke the students into teams of three and had them work together to present their ideas as a group, pooling their papers together and creating new ideas as a group to present the project to myself and the Management team of the Snack Shop that included the head of Bergen Community College’s Campus Foodservice.

On the afternoon of February 17th, we spent class time with all the student groups giving their presentations to myself, the manager of the Snack Shop and the head of Campus Foodservice. I have to say that all three of us were impressed with what we saw. Each student group came up with a Power Point presentation of their work, pooled their ideas, created multiple logos and new concepts of marketing.

Many came up with new ideas for menu changes and new food items to be served. Their ideas of signage with new catchy names for the Snack Shop and new menu design had the three of us shaking our heads in amazement. I have to say that I was very proud of what students could accomplish in a two week period and the cause and affect of the business.

Needless to say within a two week period of the presentation, the Management Team of the Snack Shop renamed it the “Bulldog Cafe”, revised their menu, added things like freshly baked cookies and some ‘International Items’, got a table on the first floor entrance to post their menus, started posting signs in the elevator, got the cafe mentioned on the “Bergen Daily” email posting every week (our online campus newspaper) and even opened a Facebook and Instagram accounts to promote the new “Bulldog Cafe”. They even started a bonus program that if you bought a certain item multiple times, you would get a free item. It was very impressive what from the project was able to be incorporated into the business.

BCC Bulldogs

The new “Bulldog Cafe” concept

Traffic in the cafe seemed to be on the uptick right before we left for the Spring Break. Then came the extension of the Spring Break due to the Coronaviris outbreak and then the closure of the College for the rest of the semester. So we will never really know what the end result would have been by the end of the Spring Semester but I know that as a businessman and a restaurateur that we would have seen big changes in the business in the new “Bulldog Cafe” concept.

Congratulations members of the Bergecco-Parc Consulting Team for your hard work.

Good Luck to the Lyndhurst Team as they promote next “Historical Bergen County: From Revolution to Revelation”, our big team project.

Some of the Logos the Students came up with:

https://mail.google.com/mail/u/0?ui=2&ik=7efd505d2b&attid=0.1&permmsgid=msg-f:1657722343356444938&th=170169b033fd310a&view=att&disp=safe

Some Team members were very creative:

Bergecco-Park Consultants Snack Shop

They were insightful:

Bergecco-Parc Consulting Inc. Snack Shop II

They even did menu’s:

Bergecco-Parc Consulting Inc. Snack Shop

The Team Slide Show Presentation:

https://docs.google.com/presentation/d/1MWzTjn9oJ_gRkDCb1teiPlN72j-LD7PPZhbb8TRtNcQ/edit?usp=drive_web

The Team Video Presentation:

 

Day One Hundred and Twenty Seven Bergecco-Parc Consulting Inc. presents, “Welcome Week 2019-Follow the Yellow Brick Road back to Bergen Community College” Business Communications-105 Bergen Community College May 2018

I  put “MywalkinManhattan.com” on hold for work the Fall months. I taught Business Communications 105 again this semester at Bergen Community College in Paramus, NJ and this was the final presentation of the group project I had my students create. I have my Communication students do this to get them to actually talk to one another and get to know all the other students in class. This has become harder since the advent of cellphones and texting. The art of conversation seems to have gone out of vogue. I worry that they losing the act of getting to know other people and even having a ‘college experience’.

I established the company, “Bergecco-Parc Consultants Inc.” an acronym for Bergen Community College, Paramus Campus and established an Executive Team. From there, I put together a Talent/Security team, Marketing Team and a Special Events team each lead by a Vice-President and Directors and Team Leaders. Since all the departments had to talk to one another to do the project, I made sure that each team would need the other to create each section of the project.

The theme of the project was “Welcome Week 2019-Follow the Yellow Brick Road Back to Bergen Community College”. The premise was that MGM/Turner Classics had found the famous “Jitterbug” number from the 1939 film “The Wizard of Oz” and had restored it back in the film. Now the film was being shown at its ‘World Premiere” at Bergen Community College during Welcome Week (we were chosen over Rutgers and Princeton).

The filming of the “Jitterbug” scene in 1939

 

 

 

The college had then hired us as a consulting firm to come in and do a series of activities in honor of the event as well as promote the Bergen Room, the on-campus student run dining room, Gallery Bergen, our student run Art Gallery and the Ciccone Theater (see reviews on TripAdvisor), where student run plays were shown to the public by the campus Theater Department. The company was also to promote the Athletic Department with a Pep Rally and Bonfire.

This was an extensive project that required all the students to do research and ask questions all over campus. Many students would later comment in their papers that this was the first time they were exposed to what the Bergen Community College campus had to offer and had been to different parts of campus. They also discovered our Athletic programs and our cultural activities and realized that we were very similar to a major campus with a lot of the same things to get involved with as a student.

Bergecco-Parc Consulting Inc.

bergecco-parc logo

Bergecco-Parc Consulting Inc. Logo:

Six trees representing the six original creators of the company. The meaning: Trees continue to grow and make an impact on the nature of the world.

Bergecco-Parc Consulting Inc. was founded by six Rutgers students who had been a competing in a contest against other well-known marketing firms. over creating a Welcome Week concept for the Rutgers’s  New Brunswick campus. They won the contest and upon graduation, started a small company concentrating on helping colleges promote activities on their campuses.

When you have thirty two students (unlike my last semester when I had eighteen students creating Buscomonzefi.com) there is a lot to manage. This time I added a layer of management and a few extras to make sure that everyone worked.

Here’s our logo, “Follow the Yellow Brick Road back to Bergen Community College”

bcc bergecco parc welcome week logo

My Talent Team created the Human Resources department from scratch putting a budget together for the entire Paramus department as well as the executives who were part of the New Brunswick branch of the company. They research the benefits, perks of working there and some extras that Google and Facebook hadn’t even thought of like a Dog Walking service and an English as a Second language classes for our international employees. In real life, I don’t know how a small company could have paid for some of the things they suggested but I let them make that decision.

The Marketing Department was in charge of promoting The Bergen Room, the student run dining room, The Gallery Bergen, the student art gallery and The Ciccone Theater, where our theater department puts on shows.

Here is their commercial promoting the campus to incoming students in many languages that the student body of the class spoke. We had students speak twelve  languages and most participated in the commercial.

Welcome to Bergen Community College:

 

 

 

The next part of the project that were marketing was “Welcome Week 2019-Follow the Yellow Brick Road back to Bergen Community College” a Wizard of Oz themed event with the showing of the film, the play version of the ‘Wizard of Oz’ , a special theme dinner with a Wizard of Oz concept and a Pep Rally and Bonfire for our Athletic teams on campus. One of my students even wrote a new school song and another a fight song that were performed that night.

The commercial promoting the events:

 

 

 

One of my students was legally deaf and I wanted to make sure that every activity that we promoted was ADA compliant with the laws of New Jersey and the campus regulations. Here he created a commercial for the hearing impaired. I will tell you that as an educator I have never been prouder of a student and watched him shine as this one did for this part of the project.

Their commercial for the hearing impaired students:

 

 

 

The Special Event’s Team created the Pep-Rally and Bonfire, which was an interesting concept as the Director and his team created a program where the students athletes would burn the witch in effigy with our rivals name followed by a fire works display and snacks for the students.

Here is the Sports Team Presentation:

https://prezi.com/x4cwu3iifcet/bergen-community-college-sports-night/

Here is the Marketing Team Presentation:

https://docs.google.com/presentation/d/1kkAQsCUV-foMRjmdzB13EukKD0A_hpCFP5zliFRIXSo/edit?usp=drivesdk

Here is the Full Power Point Presentation of the Project:

https://docs.google.com/presentation/d/1QttxERey87vHrHECTaQ9xLtXkm1c1NwUr44LYjQGcgw/edit?usp=drivesdk

Another team in the Special Events division created a theme dinner starting with a cocktail party in Gallery Bergen, with the show theme ‘Over the Rainbow Surrealism’ with surrealist art based on the movie by the art department students and clothing from the Retailing program.

Since we had so many students that spoke different languages, they created the menus in about seven different languages. The students also added trivia from the movie as well as fun facts about the actors. They even looked into food trucks for those who could not get into the Special dinner. The event would be finished off with the stage version of ‘The Wizard of Oz’.

This version was performed by the Ann Arbor Student Theater group and I give them full credit  for this performance:

 

 

 

Needless to say as a company, you always have those who chose not to take it seriously but those things were addressed. I had a student hierarchy that we followed and as the CEO and one of the Co-Founder’s  of the company, I made sure that we followed protocol by CCing everyone on emails and letting them fight their own battles. We did have some battles along the way right up to the night of the presentation.

The presentation was done not just in front of their classmates but the heads of the Theater, Alumni, Art Gallery, Special Services and Alumni Foundation. They all seemed blown away by a project that had a five week lead time. The comments I got from fellow professors and administrators was wonderful and the students seemed very proud. They all could not understood how I got them all to dress up with the ladies in skirts and dresses and pantsuits and the men in suits and jacket and tie. They looked really sharp as a class!

Even to keep the real life simulation project going, I even created a small reception for everyone by baking desserts and providing non-alcoholic beverages. A lot of the people that participated got a kick out of that. I even entered the project in the campus’s Innovation Award but it did not win ( I was bummed for all these students that worked so hard on it).

The funny part of being an educator is the reviews and reactions we get as professors. When I read some of the reviews, some of the students did not understand why we did such a project and what did dressing up for a project have anything to do with business communications?

I think the true reality everyone who is reading this  is that everything we do in the business world is communication. From the texts and emails we send, to the activities we plan for fellow employees, to the way we present ourselves to others by the way dress and speak and the way we stand. Everything in life we do conveys a message.

I know that most of the students learned something new and were excited about the project and coming to class. This is what getting an education is all about and I could not have been prouder of a class!

Check out their student blog!

Welcome Week

 

Justin Watrel.jpg

Professor Justin Watrel, CEO/Co-Founder

Bergecco-Parc Consulting Inc.

(CEO Watrel promoting his first book at the Brooklyn Book Festival)

 

My reviews Online of the Facilities on Bergen Community College:

 

The Bergen Room:

My review on TripAdvisor:

https://www.tripadvisor.com/Restaurant_Review-g46712-d12308869-Reviews-The_Bergen_Room-Paramus_New_Jersey.html?m=19905

My review on DiningonaShoeStringinNYC@Wordpress.com:

https://diningonashoestringinnyc.wordpress.com/

 

The Ciccone Theater:

My review on TripAdvisor:

https://www.tripadvisor.com/Attraction_Review-g46712-d15599602-Reviews-The_Ciccone_Theatre-Paramus_New_Jersey.html?m=19905

 

The Gallery Bergen:

My review on TripAdvisor:

https://www.tripadvisor.com/Attraction_Review-g46712-d15515383-Reviews-Gallery_Bergen_West_Hall-Paramus_New_Jersey.html?m=19905

My review on ‘VisitingaMuseum.com:

Visiting a Museum is a blog site featuring unique, unusual and obscure small museums, historical sites & homes and community gardens and parks.