I constantly try to come up with innovative ideas to promote Bergen Community College with engaging ideas to get students involved the way the four year colleges get their students involved. The courtyard by the main building was just finished being renovated and it is a really nice place for students to gather. There are a lots of places to sit and for people to talk. We have been using it for smaller events when the weather is nice but not in the way to get the whole college involved. I was thinking of ideas of how to get my Introduction to Business students engaged this semester and I had a big group of students (32) to get motivated. Things have changed since COVID started.
In my live classes, I open my consulting company, “Bergecco-Parc Consulting Inc.”, for business and the whole class bands together and we have one big project. In the era of post-COVID and online learning, I was lucky that I was able to teach one of the live classes on the Bergen Community College, Paramus Campus. It was such a pleasure welcoming students back to campus with live lectures and conversing with them.
The Bergecco-Parc Consulting Inc. corporate logo of the six trees
In the past, I have created these projects under the Bergecco-Parc Consulting Inc. banner, the main consulting company, the Orion Malls banner, a Mall design company and the Buscomonzefi.com banner, my Tech Division. Each business does its best to be creative, forward thinking and have a thought producing presentations. I also challenge the students to top on another in their presentations and build on what they have seen others do in the past.
Professor Justin Watrel, CEO & Co-Founder of Bergecco-Parc Consulting Inc.
I came up with “Springfest” when I was looking for names of college events and it sounded like a fun name. I thought back to “Dragon Days” at Cornell and how much fun the students had during that week. At Michigan State, we did not have too many of these campus wide when I was there and we created our own when I lived at Wilson Hall. Welcome Week, Winter Carnival, State is Great Week, and Spring Fling were on their way to becoming traditions at our hall.
At Bergen Community College, we don’t have any big traditional events like these since we are commuter campus. I wanted to change that and I challenged the students to come up with ideas that would involve the whole college. In the past semesters we have created an Student Ambassador Program, Welcome Week for new students, Homecoming for students and Alumni and Springfest would be another big student/alumni event. It would be a series of concerts, dinners, a pep rally and an alumni breakfast that students could join in. It would also be a community event and introduce new students to campus.
Springfest would bridge that gap and a way to show off the campus and all its attributes. I also challenged the students to write a school song. This is the third time that I have done this and the students always do a different take on it. I like the different versions of the song that come from each group.
Like my other two classes, my Marketing class was creating “It’s Wonderful in Westwood, NJ-Be a Tourist in your own Town” and my other Introduction to Business class was creating “Caribe Cafe-A Taste of the Caribbean”, I used the Hierarchy system and created an Executive Team with a President, SVP of Operations, Vice-Presidents, Team Leaders and Team Members. Like my other classes, I had a lot of drama with this group.
“Springfest 2023” was to be a three day Spring Festival with concerts every night, a pep rally for all the sports teams, a barbecue, a student organization introduction, welcome to new students, a carnival with games and actors walking around, food trucks and an alumni breakfast. The students made all of this come to life with creative and innovative ideas in their proposal. I was impressed by the ingenuity that the student consultants showed that evening. My President and Senior Vice-President of Operations showed a cool and calm front and the utmost professionals that evening, leading their Team to success in the presentation.
The project was not without its share of problems and it is all things we see in the real world in the workforce. I had Team members I had to constantly talk to about their performances, their lack of input and not communicating with the Vice-President. I swear I had not done this much discipline since I worked at Macy’s. So this is what the modern CEO is going through. I know that cellphones are going to the bain of our society and our modern business world.
Even through all the drama that I had to endure and what challenges I put the Executive Team through, the student executives overcame it and put together one hell of a presentation. In the end though I had to fire three students from the project and I never did that before but again the modern CEO has a company to run and people who will not do the work can’t be part of the results. They need to find another place to work.
Still, I was proud of the students and here is the project “Springfest 2023”:
The Marketing Team’s “Welcome to Bergen Community College” Video:
The Marketing Team’s Instagram Account:
The Entertainment Team’s video on the new school song:
See the presentation below
The Presentation of the Paramus Team Project “Springfest 2023”:
In lieu of giving a forth quiz, I gave the Teams the scenario that my Corporate partner, Susan Gonzales Honan, was impressed by the Team’s performance on the project and challenged the four Teams to come up with ideas for the New Brunswick Corporate Christmas Party. The project included creating an invitation, a menu with an appetizer, main dish, dessert and a signature Christmas drink. The Entertainment Team was asked to create an original Christmas song for the company. They came up with a very interesting rap song. Here are the results from each Team.
The Creation of the Case Study Project “Market Street Candy & Confections”:
I have been teaching “Introduction to Business 101” at Bergen Community College for several years now and in the era of COVID, it has been especially difficult. With businesses shutting down and reopening in a different business environment, I think some of my students thought it was an unusual time to open a business. This is when you need to test your entrepreneurship when times are tough.
In my live classes, I open my consulting company, “Bergecco-Parc Consulting Inc.”, for business and the whole class bands together and we have one big project. In the era of COVID and online learning, these projects become impossible to do as a group so each student got the opportunity to create their own store.
In the past, I have created these projects under the Bergecco-Parc Consulting Inc. banner, the main consulting company, the Orion Malls banner, a Mall design company and the Buscomonzefi.com banner, my Tech Division. Each business does its best to be creative, forward thinking and have a thought producing presentations.
Professor Justin Watrel, CEO & Consultant Bergecco-Parc Consulting Inc.
While my other class worked on their case study project, “I’ve got a Golden Ticket to Bergen Community College-Homecoming 2022”, a full-blown Group project for my live class, I had my online class create their own business with the project “Market Place Candy & Confections”, a artisan candy and dessert shop that is a 100-year-old business they bought and are now reopening with a modern twist.
Bergecco-Parc Consulting Inc. Presents: “I’ve got a Golden Ticket to Bergen Community College-Homecoming 2022”
The concept of the project was to reopen a traditional candy shop in a town or city that had recently closed and the furnishings and decorations were sold off for profit to pay bills, so the building and store were now gutted and had to be rebuilt and redesigned with a modern twist and concept. They had to now had to know their target market, stock the store with product and prepare it for opening by hiring staff and creating an ad for the “100th Anniversary Celebration” of the store.
The students now had the store and name of the store but little else to start with other than a past reputation. Here I had the students use their creativity to remake the store from the ground up. Our textbook for the class “Understanding Business” by Nickels & McHugh broke the way you start a business chapter by chapter and that is what I had the students do to open the store.
We start the project by Chapter Five in the book “How to form a Business” when talking about starting a business as a “Sole Proprietorship or Partnership” and then to Chapter Six “Entrepreneurship and Starting a Small Business” with logos and Brand Recognition. I challenge the students to show me what they want their store to represent and what type of imagine that they want to portray to the customers. I remind them that this is the first thing that the customers will see and remember them by.
The logos for “Market Street Candy & Confections”:
Market Street Candy & Confections: Logo One
Market Street Candy & Confections: Logo Two
Market Street Candy & Confections: Logo Three
Market Street Candy & Confections: Logo Four
Market Street Candy & Confections: Logo Five
Market Street Candy & Confections: Logo Six
Market Street Candy & Confections: Logo Seven
We next covered Chapter Seven “Management and Leadership” where we worked on the goals and objectives of a business. This is where the students worked on their strategic planning of the business. When we talk about who we strive to be as a business, this is when we form the Mission Statement, which is an outline of the fundamental purposes of an organization.
The Mission Statements:
Mission Statement: One
Mission Statement: Two
We discussed in Chapter Eight “Structuring Organizations for Today’s Challenges”, where we talked about the hierarchy of a corporation and then Chapter Nine “Production and Operational Management”, where we learned about concepts of Facility Location, where we have to select the location for the company’s operations. When creating the concept, I also have them design what the inside of the store should look like to the customer.
The Market Street Candy & Confections Store Design:
Market Street Candy & Confections: Store Design One
Market Street Candy & Confections: Store Design Two
Market Street Candy & Confections: Store Design Three
Market Street Candy & Confections: Store Design Four
Chapter Thirteen “Marketing: Helping Buyers Buy” with selling concepts of merchants. We talked about target markets, geographic segmentation and consumer marketing. I was trying to get the students to how to reach out to customers.
We started by advertising the store for its “100th Anniversary Celebration” is a way to bring more customers into the store to let them see the new developments they would be making. We built this even further in Chapter Fourteen “Developing and Pricing Goods and Services”, when picking or creating product lines for a company.
The Market Street Candy & Confections Bundling & 100th Anniversary Ads:
Market Street Candy & Confections: 100th Anniversary Ad One
Market Street Candy & Confections: 100th Anniversary Ad Two
Market Street Candy & Confections: 100th Anniversary Ad Three
Market Street Candy & Confections: 100th Anniversary Ad Four
Market Street Candy & Confections: 100th Anniversary Ad Five
Market Street Candy & Confections: 100th Anniversary Ad Six
When discussing Chapter Fourteen, I also had the students create a Bundling promotion of putting two or more items together and promoting them at one price but I have no artwork for that. With Chapter Sixteen “Using Effective Promotions”, I asked them how this anniversary event might promote new items at the store and what classic candies they might want to carry.
The last project that unfortunately I was not able to give them because of the Thanksgiving Break and the way it fell was from Chapter Eleven “Human Resource Management: Finding and keeping the Best Employees”, the Job Description project, where they would create an ad for hiring new employees. The deadlines for the project just got too close.
By the end of the semester, about a third of the class successfully opened their store for business with a location of the town where they bought the business, their created image, the product that they wanted to sell and the people they wanted to hire. They were then ready for opening day for the “100th Anniversary of the Store”.
It always amazes me what these students are thinking and where they want to take their businesses. Some of them look ready to open the store in real life. That is when this project gets to be interesting and fun.
This was an interesting project that I want to share with other College Professors who might want to rework and use the project if they teach an Introduction to Business class as well:
The students of my Business 101 class keep dazzling me.
The Creation of the Case Study Project “I’ve got a Golden Ticket to Bergen Community College-Homecoming 2022”:
I have been teaching “Introduction to Business 101” at Bergen Community College for several years now and in the era of COVID, it has been especially difficult. With businesses shutting down never to reopen getting students to understand that business must go on and pivot is a difficult thing to do. You have to learn to adapt and survive or else everything fails.
In my live classes, I open my consulting company, “Bergecco-Parc Consulting Inc.”, for business and the whole class bands together and we have one big project. In the era of COVID and online learning, I was lucky that I was able to teach one of the live classes on the Bergen Community College, Paramus Campus. It was such a pleasure welcoming students back to campus with live lectures and conversing with them.
What I discovered later on is that we were the only class on campus that night and it was pretty gloomy walking the halls all by myself late on a Friday evening. The upside of all of this is that we had the whole campus to stretch out in and later in the class I changed rooms to a more formal lecture room for the presentation. I thought this was more COVID safe for the students.
The Bergecco-Parc Consulting Inc. corporate logo of the six trees
In the past, I have created these projects under the Bergecco-Parc Consulting Inc. banner, the main consulting company, the Orion Malls banner, a Mall design company and the Buscomonzefi.com banner, my Tech Division. Each business does its best to be creative, forward thinking and have a thought producing presentations.
Professor Justin Watrel, CEO & Consultant Bergecco-Parc Consulting Inc.
My welcome to Bergecco-Parc Consulting Inc. from the CEO of the company:
While my other class worked on their case study project, “Market Street Candy & Confections”, a 100-year-old candy store concept, “I’ve got a Golden Ticket to Bergen Community College-Homecoming 2022”, a project promoting Bergen Community College to the Alumni got off to the ground running.
In a class that has to stay socially distanced and met only once a week it got difficult.
Our Logo from the novel “Charlie and the Chocolate Factory by author Ronald Dahl.
“I’ve got a Golden Ticket to Bergen Community College”
Every semester it is the same thing with the students. Some take the project seriously and some think it is a chore and go back to looking at their cellphones the whole semester. As usual, those are the students whose work shows it and gets the lower grades.
When I put my executive team together this semester, I found a nice combination of students who really worked well together. How I choose my executives is the same way any CEO would, I get a copy of their resume which serves as my first paper for the class. I work with the students to be sure that their resume is ready for future job interviews and internships or transfers to another four-year school. This is where I can see where the students experience lies and what skills they can perform.
The second paper I have the students write is “What would I do Better?”, a two-page paper on a situation on a job or extra-curricular activity that went terribly wrong and how they might have fixed it. The paper always shows me how the student would handle adversity under pressure. It also shows me the student’s character. This is how I pick my executives plus I use my gut instinct on how they act in class. Almost 95% of the time, I am correct.
The students I chose for my Executive Team were all Bi or Tri-Lingual, all were pretty ambitious and I thought had a sense of creativity. One of my Executives went AWOL after the second class and one of his Team Members took over the VP roll. I could not have asked for a more prepared student of the role of Vice-President. This is when students can surprise you with their flexibility and creativity under pressure.
So, every week we had Board Meetings to check progress and see how each Team was performing and getting their work done. I always have my procrastinators but for the most part everything was handled on time and towards the last two weeks I saw the students ban together to get the work done. Still, I had a few students either go AWOL or just drop the class and that was it so there was some rearranging to do along the way. This is what happens in a real corporation, so it was just like real life.
The night of the presentation, it was nice to see the students all dressed up. All the women looked so professional in suits, skirts, slacks and dresses while most of the men were in either suit and tie or jacket and tie. I few I will have to teach how to iron a shirt or tie a tie correctly.
I could not have been prouder of my student executives on their presentation. They put together a wonderful presentation in promoting Bergen Community College to Alumni and students, promoting our Athletic program with student athletic and parent events with Alumni attendance and meals that would bring Alumni together in the “Bulldog” tradition. All throughout the presentation we kept the “Willy Wonka” theme in all of our events.
What really impressed me was the touching dedication to the late Gene Wilder, the star of the original 1971 film from the Executives to both him and his widow, Susan Wilder. I think that showed the heart of the project of how much this film means to people.
Congratulations everyone on this excellent project and Happy New Year!
*Please watch and read the different parts of the project to see its progress.
The Project:
“I’ve got a Golden Ticket to Bergen Community College-Homecoming 2022”
Don’t miss this interesting student dining experience from the Culinary students at Bergen Community College.
Don’t miss the student run dining room, “The Bergen Room Bistro” at Bergen Community College for a four-course meal priced at $12.00. It’s a great dining experience.
The Bergen Room Bistro is the student run dining room that is part of the Hotel Management Program. The dining room is open depending on the semester. The restaurant is serves both lunch and dinner depending on the semester. The restaurant is open on Tuesdays and Wednesdays during the school year.
The Hotel Management Program at Bergen Community College
For $10.00 you get a four course meal cooked and served by the students. You are served a soup or a salad to begin with freshly baked breads that are made by the Baking students.
The Hotel & Restaurant Students
You are next served an appetizer, a choice of two entrees, one a meat and the other a fish dish…
The Creation of the Case Study “Scoops & Sundaes”:
Every semester when I am teaching “Introduction to Business 101” at Bergen Community College, I have my class create a major class project in which the whole class becomes part of an Executive team of a mythical company. This way the class benefits from getting to know one another and starting to form their connections with each other both professionally and as a student body.
In the past we created Bergecco-Parc Consulting Inc., my main company that I have used for the last three semesters, Orion Malls Inc., a Mall design firm and Buscomonzefi.com, my Tech company. Each was an example of how a business team needs to interact with one another and create their part of the business. It has been tough since we took our live classes to online classes so I refigured the project to an individual basis and asked each student to create one project from their standpoint.
The Bergecco-Parc Consulting Inc. corporate logo
Professor Justin Watrel, CEO Bergecco-Parc Consulting Inc.
I had the class work on their project “Scoops & Sundaes”, an artisan ice cream shop. While my other class worked on their business project “Mother Goose’s Toy Chest” (See Day One Hundred and Ninety Six), the members of this class created an interesting shop many carrying homemade ice cream, baked items and gift products.
Day One Hundred and Ninety Six-“Mother Goose’s Toy Chest”
Using the textbook “Understanding Business” by William Nickels and James and Susan McHugh as our guide, we covered chapter by chapter on how to build a small business. Each student was asked to create their own store concept by reading Chapter Five “How to Form a Business” and Chapter Six “Entrepreneurship and Starting a Small Business”. We started the project when I assigned the concept and the first extra credit project by creating the logo for the store.
Here is some of the creativity of the logo’s for the store:
Logo One: “Scoops & Sundaes”
Logo Two: “Scoops & Sundaes”
Logo Three: “Scoops & Sundaes”
Logo Four: “Scoops & Sundaes”
Logo Five: “Scoops & Sundaes”
When we studied Chapter Seven “Management & Leadership” I had them create their Mission Statement to tell me who they were as a store owner and as a company. We then studied Chapter Eight “Structuring Organizations for Today’s Challenges” and Chapter Nine “Production and Operations Management”, I had them design their store layout and how they would show how it would work.
Store Design: “Scoops & Sundaes”
I gave a long lecture on Chapter Ten “Motivating Employees” and Chapter Eleven “Human Resources” to help the students understand that they can’t do it all themselves. There will be a point in the business where they will need to hire a few part timers for the Summer and Christmas holidays months when things get busy. Who are they looking for? What characteristics do they want in an employee? This lead to me asking them to create an ad for a Job Description. Looking for the perfect employee can be tough.
In Chapter Fourteen “Developing and Pricing Goods and Services”, I had the students think about promotions and how to sell multiples to help increase the bottom line and then in Chapter Sixteen “Using Effective Promotions”, when we studied ‘word of mouth’ and ‘sampling’ I had the students work on a Bundling Ad top promote their goods for sale as a promotion. This helped them understand how to increase sales in a tough COVID economy. I also had create a menu for their store as well. How will you stock your store and with what items?
Some of the menus they created were very clever:
The prototype for Menu One: “Scoops & Sundaes”
Menu Two: “Scoops & Sundaes”
Menu Three: “Scoops & Sundaes”
Some of the promotions for the “Bundling of Products” were highly effective. I had to explain to the students that Bundling is taking different products and promoting them a certain price point to make them seem more cost effective to buy in a grouping as McDonald’s does with their “Extra Value Meals”. Try to imagine if you had to buy the products on an individual basis.
Their ideas were very clever.
Bundling Ad for “Scoops & Sundaes”
The students earned extra credit for creating their Logos , The Mission Statement, their Menu, the Store Design, A Job Description and a Bundling Ad. Some students took full advantage of the project and the extra credit and it resulted in good grades.
To finish the project, I assigned their final two papers to discuss how they developed the project and then what they learned from it. For the most part the class understood and had a good time building their business.
Who knows, we may see a “Scoops & Sundaes” chain in the future.
Here is the supporting work for the project:
The Class Participation Questions to help build the project “Scoops & Sundaes”:
The Creation of the Case Study Project “Mother Goose’s Toy Chest”:
I have been teaching “Introduction to Business 101” at Bergen Community College for several years now and in the era of COVID, it has been especially difficult. With businesses shutting down never to reopen, I think some of my students thought it was an unusual time to open a business. This is when you need to test your entrepreneurship when times are tough.
In my live classes, I open my consulting company, “Bergecco-Parc Consulting Inc.”, for business and the whole class bands together and we have one big project. In the era of COVID and online learning, these projects become impossible to do as a group so each student got the opportunity to create their own store.
In the past, I have created these projects under the Bergecco-Parc Consulting Inc. banner, the main consulting company, the Orion Malls banner, a Mall design company and the Buscomonzefi.com banner, my Tech Division. Each business does its best to be creative, forward thinking and have a thought producing presentations.
Professor Justin Watrel, CEO & Consultant Bergecco-Parc Consulting Inc.
While my other class worked on their case study project, “Scoops & Sundaes”, an artisan ice cream shop (Day One Hundred and Ninety-Five), I decided to have this group of students create a shop based on the increases we are seeing in the toy industry of traditional playthings. It seems in the era of COVID, people want puzzles, board games and dolls and stuffed animals again. I have watched my Mattel stock double and Hasbro has been increasing as well.
The “Scoops & Sundaes” case study project: Day One Hundred and Ninety-Five:
I created the concept of the toy store, “Mother Goose’s Toy Chest” based on the all the wonderful little artisan toy stores I have visited over the years, showcasing one of kind merchandise made by local artists and specialty manufactured goods by small companies. I also asked the students to think about imported goods handmade from other countries and add in supporting small manufactures here in the states. I wanted to promote American made products.
Using the textbook, “Understanding Business” by William Nickels and James and Susan McHugh, we studied and covered every chapter in the book. By Chapter Five “How to Start a Business”, I had the students start the project and introduced the store concept. I gave a WebEx lecture on starting a business and my expectations for the project. Then I assigned the first extra credit project for the assignment, creating a logo for the store.
Here are some of my favorites:
Logo One: Mother Goose’s Toy Chest
Logo Two: Mother Goose’s Toy Chest
Logo Three: Mother Goose’s Toy Chest
We then moved onto Chapter Six on “Entrepreneurship” and I asked the students what types of products they would like to sell in the store and how they might want the store designed. I then asked them create a ‘Mission Statement” to tell me as a consumer who they wanted to be in the marketplace.
Chapter Seven had the students thinking about ‘Management and Leadership’ skills. Who did they want to be as a business owner? What type of leadership skills would they need? Chapter Eight had the students studying about “Production and Operations Management” and I then had the students create their store layout.
We next moved on to who your staff would be in Chapter Ten “Motivating Employees” and Chapter Eleven “Human Resource Management” and how you would recruit them? I then had the students create a Job Description to find the perfect employee for the store that they needed when it got busy or during the holiday season.
I had the students thinking about merchandise for the store in Chapter Thirteen “Marketing: Helping Buyers Buy”. I asked the students to create a Birthday Party/Summer Camp Registry” for the store so that children could pick out things for their events and get the items they want for each.
In Chapter Sixteen “Using Effective Promotions” I had the students create a ‘Bundling Ad’ to promote a grouping of products for sale at the store. How could they use a grouping of products at a discounted price to promote the store.
To explain the concepts of “Sexual Harassment” on the job, I used the movies “9 to 5” and “How to Succeed in Business without even Trying” as examples of how to deal with and recognize these issues.
“A Secretary is not a Toy” is the clip that I like to use to explain this.
By the end of the class, I saw many different ways of looking at the business that was created as each student put their own touches on it. Some had their businesses in New York City, some in the New Jersey suburbs, some went to malls or strip malls and some opened in local downtowns. Others went out of town to places like Orlando and San Jose, CA.
Their selection of toys went from the classics such as board games, Barbies and puzzles to more upscale selections of handmade and one of kind objects. I had to remind them that they had to be realistic as they needed to make a profit to pay the bills.
On their final exam, I had them look at the famous scene from the movie “Big” to ask how the use of “Product Placement” of FAO Schwarz Toy Store in the famous film promoted the store. It got some interesting answers.
The famous “Piano” scene from the movie “Big”
I thought this scene would motivate the students.
Overall I was impressed by their projects but was surprised by how many students did not take advantage of the extra credit projects as I would like to have visually have seen what the students were thinking in their ideas.
It was another wonderful project under the independent “Bergecco-Parc Consulting Inc.” banner to promote Entrepreneurship and a sense of business creativity.
The Project “Mother Goose’s Toy Chest”:
The Class Participation Questions and Quizzes I used:
The Creation of the shop “Bud N’ Mud” a Coffee/Flower Shop:
Every semester when I am teaching ‘Introduction to Business 101’ at Bergen Community College, I have my class create a major class project in which the whole class becomes part of an Executive team of a mythical company. This way the class benefits from getting to know one another and starting to form their connections with each other both professionally and as a student body. As a commuter campus, you don’t get to know each other too well.
In the past we created Bergecco-Parc Consulting Inc., my main company that I have used for the last three semesters, Orion Malls Inc., a Mall design firm and Buscomonzefi.com, my tech company. Each was an example of how a business team needs to interact with one another and create their part of the business. It was a real chore last semester when the College shut down because of the COVID pandemic and we had to do finish both projects virtually.
The Bergecco-Parc Consulting Inc. logo from last semester
This semester because the classes were all virtual and stayed virtual, I had to create an individual project that each student could do and had to be consistent with the rest of the class. Inspired by a real life store, Remi Flower & Coffee in the Turtle Bay section of Manhattan, at 906 Second Avenue, I created the a similar store, “Bud N’ Mud”. “Bud” coming from the part of the flower that blooms and “Mud” which is slang for coffee.
One of my student’s “Bud N’Mud” logos
From here as we covered Chapter by Chapter of the textbook “Understanding Business” by Nickels and McHugh covering such subjects as job creation, small business creation, customer service, hiring and job descriptions, store design and flow, ad creations and promotions and Mission Statements for a firm. I also got the students to think less as students and more as new entrepreneurs. I wanted this project to be a stepping stone in creating a new business which many of them put as one of their goals in class.
Another great “Bud N’ Mud” logo created my one of my students
First I assigned the project. I had just finished walking the Turtle Bay neighborhood for my blog project, “MywalkinManhattan.com” and passed Remi Flower & Coffee when I was walking around the neighborhood.
I thought what a clever idea it was to combine the two totally different products and thought that the students would come up with some interesting ideas if I let their creativity run wild. It was to be an interesting semester in watch the project unfold.
So chapter by chapter we built the store from ground up. First I had each student create a logo for their store, then we moved on to the menu of the items that they each wanted to carry in their store, then we moved to store design and layout, where they had to show me how the flowers were going to combine with the food and beverages.
Their menu’s got very creative with various beverage and pastry options
We moved next on creating a Mission Statement for their store. I asked them what their business was all about and who did they want to be in the community. I had them then create a job description to hire employees as their business grew and the last thing I had them do was design an ad for a Bundling idea to promote sales in their store (Bundling is a business concept when you promote various items with one price like a two for one or a combination meal).
The store designs got very creative
The ideas flowed out of these students as if they were currently running the business and I saw many different approaches on how to run a business. When I wrapped the project up at the end of the semester, I heard from all the students on what they learned from the project and how they felt about the business they created.
What I enjoyed was that many of them thought they were really running the business as we were creating it and how much they took each part of the project personally especially when I questioned them on how they would do what they were doing and how it would make a profit. Some of them didn’t realize that you can do just what you want to do precariously. You had to have reasons and think it through. I saw a lot of students grow in this class without ever meeting them.
Some of the students even created flower menus
This was the interesting part, I felt like I was teaching blind. I had no idea who these students were or what they looked like because when I offered the optional lecture twice a week so few students (especially many who needed it) did not take advantage of it. When they did, I never got to see what they looked like because they hid behind the computer. It did add an air of mystery to it but still I like to have that one on one with my students. This is something that COVID has robbed from most in the teaching profession.
One of my favorite “Bud N’ Mud” logos
Still the project was a complete success for the class in general and I saw quite a few students really put their all into their work. They really did run their own business for three months. This is what makes being a CEO & an Consultant fun as a Professor. You get to live out your own dreams while watching others do the same. I credit my Fall Semester students with their creative and ingenuity of the above work.
I had the most interesting semester for Spring Term at the college where I work. Everything started off fine. We had classes in the afternoon, good discussions on Marketing and had a very successful Team Project marketing the Lyndhurst Snack Shop, the new Bulldog Cafe, for business (See Day One Hundred and Fifty-Nine in MywalkinManhattan.com):
I had just handed out the next Team Project, “From Revolution to Renewal: Exploring the Historic Bergen County”, a major tourism project I wanted to the students to work on for the remainder of the semester the week before the break. I had the students to break up into groups and get to know one another and get their game plans in order before the Midterm. We had only one class to introduce the project and they set their group chats up and introduced themselves. The next week I gave the Midterm and then left for the Spring Break.
Easton Tower is located in Paramus, NJ right next to the Garden State Plaza. It was the theme for our project “From Revolution to Renewal: Exploring Historic Bergen County”.
This project had been inspired by a couple of things. One was the fact that many of these students did not know their own County. They knew nothing of its history let alone had ever really explored it. It amazed me how many of them did not know the history of the towns they lived in and if there was a well-known cultural site in the town they lived in they never visited it. A few students said to me when I asked had they visited this or that in their town the answer always seemed to be “well I passed it but never really noticed it.”
Another thing that inspired the project was the Northwest Bergen Historical Coalition. Every year this historical group runs a “History Day” for the historical sites of northwest Bergen County. When I asked a friend who worked for the County why they did not have a weekend with all the sights in Bergen County, she said that it would be too difficult to put together. That was what I needed to hear to put this project together. To prove that it could be done.
It wasn’t just that. Many of the these sites were never visited and some were only open once or twice a year to visitors because their volunteers were getting too old. Many people were not taking these sites seriously in the role they played in not just the formation of the County but the United States. When you really read the history of the people who lived there or what the site meant, it was interesting to see what role it played in the history of Bergen County.
As I said in my previous blog on my Introduction to Business class creating the Ambassador Program, it was a harder go with my Essentials in Marketing class. They were a younger group who did not know much about the history of Bergen County let alone their own towns. I had poised the question many times in class about where they had visited in the County and mentioned many historical sites in towns which they lived in. Only a few had ever visited them or if they had had been way back in elementary school when it was considered part of a school field trip.
This is when I created “From Revolution to Renewal: A Historical Weekend in Bergen County, NJ”. This would be a two day weekend with an opening private cocktail party of the Arts Community and VIP’s followed by a two day tour of all of Bergen County’s historical sites with side trips to our wonderful historical restaurants and a scavenger hunt to wrap it all up.
I had started to arrange a series of field trips that we were going to take over the last week of school and the first week of Spring Break. I had planned a trip to Downtown Hackensack, NJ to see the Courthouse, visit two Dutch Reformed Churches and the cemeteries and then visit White Mana, a very well-known hamburger place that has been around since the 1940’s.
The Bergen County Courthouse, The Green and the Dutch Reformed Church in Downtown Hackensack, NJ
Our second field trip was going to be to The Pascack Historical Society, the Dutch Reformed Church, the Wortendyke Barn and then a tasting at Demerest Farms, a well known farm stand in Hillsdale,NJ.
Another field trip that I started to look into was the Aviation Hall of Fame in Teterboro, NJ and then a tasting at Spindler’s Bakery and Lovey’s Pizzeria in Hasbrouck Heights, NJ and then on to Mills Bakery in Wood Ridge, NJ.
I was doing this while running in and out of New York City for the Restaurant Show and a Michigan State University Alumni Night for the Big Ten Championship game against Ohio State University. I was just getting everything organized and then planning a quick trip to visit my mother when all hell broke loose and the government started to shut everything down. From a Wednesday Membership Night at the Met Breuer to a Thursday morning shut down of New York City and all air travel to Europe, the world changed.
Our Spring Break was extended a week to see what the State of New Jersey was going to do with the educational system and with that at the end of the week we were informed that we would not be returning to school. Not only did that mean no field trips it meant no more live class and I would not be seeing my students again. I was not sure how like my other class we were going to pull this project off.
None of my students had visited practically any of these sites or been to any of the restaurants on the project. Almost everything was closed. You could see some of the sites like the churches and memorials from the street but everything inside was closed. Everything would have to be done online.
The one thing I did have was belief in the class that they could do the work. I had been so impressed by their work on the Snack Shop project that I knew they could do the work. It was the intense research that would have to be done online. A crisis is when you see the best in people. I did.
While my other class had a better head start of the Student Ambassador Project, my Historic Bergen County Team had a lot of ingenuity. The one thing they didn’t know was the history of Bergen County, NJ. I could have asked them to visit some of the sites around the County which would not have been hard as the Reformed Dutch churches could be seen from the sidewalks as well as the cemeteries that surrounded them.
Places like the Camp Merrill Memorial and the Baylor Massacre site were open to the public in obscure areas and not in big parks that would have been closed during the pandemic so it would have been no problem visiting them. I did not want to put anyone at risk of anything at this time so I nixed them leaving their homes. I just did not want to be responsible for anyone getting sick.
Once we realized that we were not returning, I started to contact the President and Senior Vice-President of Operations who I chose for the project and started to get underway. Just like my other class, the students all had their own situations. Some students got sick, some just did not communicate with me, some had changes in their family situations and some had communications problems with me. On top of all of this, the Teams of Student Consultants regrouped and really worked their butts off to make it work.
The Talent Team who was responsible for setting up the salaries and benefits for the three-month Division formation had already started doing their work. They had found the location for the office before the break and had a lot of ideas they were contemplating during the break. Since the two Teams of students from Paramus and Lyndhurst would not be meeting up as I had originally planned, I had the Lyndhurst Team develop their own unique plan for their Division of the company.
The Talent Division set up their office design, created a Wrap Up party for the Division, created a set of ‘perks’ for the Division staff and developed a very fair package of benefits for the staff (see their website below).
The Marketing Division I created for the Team Project had the bulk of the work. I broke the Division down into three sections:
The Historical Museums/Parks/Homes & Zoo Division was responsible doing the research on every historic tourist site in the County. This included the historical homes, churches, parks, cemeteries, monuments and the zoo. They had to do the research on each and then for the website put together a small bio on them so that tourists could find them when using the website on their smartphones. This also included a Scavenger Hunt in the buildings that they had never been inside of before.
They also had to set up a cocktail party opening event at The Gallery Bergen, our on campus art gallery at Bergen Community College. The cocktail party was being created for Museum Curators, Historians, members of the Arts Community, Artists and VIP’s from the County.
The second Division was the Historical Restaurant Division whose job it was to find restaurants all over the County that predated 1980. We were looking showcase well-known restaurants with years of longevity in the County that were well-known not just in the community but around the country with foodies. Places like White Mana in Hackensack, NJ and Hiram’s Hot Dogs in Fort Lee, NJ.
The Third Division of the Marketing Team was the History Division whose job it was to research Bergen County’s History from the Lenape Settlements with the Dutch to the Revolutionary War to World War II. Bergen County played such a huge role in all the wars from setting up and training troops to munitions being developed here to battle grounds between the wars.
They were also responsible for researching a list of the ‘first family’s’ of Bergen County. People like the Zabriskie’s, the Demerest’s, the Terhune’s and the Haring’s played a big part not just in the development of Bergen County but in the formation of the United States especially during the Revolutionary War.
The Marketing Division itself was responsible for creating the Bergecco-Parc Consulting Inc. websites for the client that were eventually merged into one. The Marketing Team would be gathering information from the three Teams that made up the Division and create the site for tourists and residents who were going to attend the three-day History Event.
They were also responsible for filming two commercials. One commercial would be on the role of Bergen County in the United States foundation from the Revolutionary War to World War II.
The Team’s commercial on the ‘History of Bergen County’ for “From Revolution to Renewal-A Historical Weekend in Bergen County, NJ”
The second would be inviting people to come to visit Bergen County and all it has to offer:
The Team’s commercial on “Welcoming people to Bergen County, NJ” in many languages for “From Revolution to Renewal-A Historical Weekend in Bergen County, NJ”
This was a very extensive project, and I could not wait to come back to school after the break and start the project. When I took my students ‘out into the field’ (i.e. field trips) to the location, these projects made more sense to the class. The field trips to Paterson, NJ and to the Snack Shop on the Bergen Community College Lyndhurst, NJ campus resulted in extremely creative work and the students being able to see first hand what it was they were marketing. This would be put to the test when we did not return to the college.
I have to say of all my classes, I have never seen a collective of students regroup and get the job done. The Talent Team was very diligent and got their work done on a timely basis. My senior executives for that division lead their Team and created a game plan to get their job accomplished.
It was much harder in our Historical Division in that there was a lot of research to do with each site, restaurant and family that had to be carefully explored and researched in detail. It was not so easy with no access to certain books as all libraries were shut down and not everything was on an eBook.
Almost all the restaurants on the list were not open at the time of the project (a lot of them have since opened for take-out only) and since this was a younger group of students, they did not know a lot of the restaurants that had been opened for years. Here I was able to assist as a CEO and be able to add to the project. With the help of my aunt, who had lived in Bergen County since the 1950’s, we were able to create a list of about thirty five restaurants, candy and ice cream stores and bakeries all over Bergen County that tourists and residents alike would enjoy when they were touring on the Historical Weekend.
Still we were able to create an interesting commercial on the restaurants that were open since before the 1970’s. Here is the commercial for “Historic Restaurants of Bergen County” that the students put together:
This commercial really highlights the older restaurants of Bergen County, NJ.
Since all the cemeteries and churches were off limits for the duration of the project (they have now started to open), everything had to be done online by the help of Google. All the wonderful historic cemeteries that we were going to tour in Ridgewood, Hackensack, Dumont and Bergenfield were closed to us and I would not be able to show the significance of the families and how they intertwined with marriage.
The Dutch Reformed Church and cemetery on the Green in Hackensack, NJ
It was a rough first two weeks as communication was limited to just campus email but as things like Zoom and WebEx video conferencing started to be introduced then we were raring to go. My students were already group chatting and video conferencing with each other before my training was over and then it was ‘Zooming’ in meetings for the rest of the semester.
Some of my students needed to learn how to time prioritize and some of them needed to take their work much more seriously but when I read their final papers on the project, I realized that was not always so easy.
Some students were taking care of loved ones who were sick or had been sick themselves, some had multiple classes and not much access to computers and had professor’s like myself emailing them all the time so they got over-whelmed. It was a real challenge but I knew this Team of Student Consultants was up for the sense of self-accomplishment.
For the next three weeks before the Monday, April 27th presentation, I have never emailed so many people so many times answering questions, trying to find information and trying to guide people to doing their best work.
One of the attributes I let the students use was my blog site, VisitingaMuseum.com:
This way it would save them time in their research. I had found when I was putting the site together that many of these smaller historical sites in Bergen County did not even have their own websites. We also discovered as a Team that there was no site in the County or in the State that showed off all of Bergen County attributes.
To add to the historical sites and the historical restaurants, I had all the students in both classes do research on every town in Bergen County to add to the website. This way it would tie everything you needed to know about the County with the families, where they lived, who they were, how they played a role in the development of the County, the towns that they lived in and by the way when you are visiting all the great long service restaurants to dine at for the weekend.
All of this was a major challenge as the Team had never put a website together and the one that the mythical client, the New Jersey Historical Guild of Bergen County, had wanted had an interactive map. This all had to be created from scratch.
I am not sure what went on behind the scenes as I was not privy to the Group Chat but I could tell there was a lot of conversation back and forth on everything. I was lucky that I created an Executive Team who saw this as a challenge themselves. Nothing like this had ever been attempted by the County or the State of New Jersey Tourism that I knew of in past history.
On Monday, April 27th at 11:00am, the students presented me their Power Point Presentation and their commercials. If ever there was a Professor that was prouder of his students, it was me. The Team took all the proposed ideas that I came up with plus adding the history of every town in Bergen County (all 70 of them) and came up with a very creative website not just for the Historical Sites, History of the Country and Historic Restaurants but the Talent Division created their own website as well.
The Power Point presentation was attended not just by myself but with other members of the Historical Community of Bergen County and that made the presentation really special that the students would get that feedback.
I have to say that I was totally blown away by not just the Power Point Presentation but by the commercials and the websites that they created. The one thing I knew is that the global pandemic did not stop this Team of students from accomplishing the task.
Both of my classes exceeded and impressed me with all of their ideas. Hats off to all the students involved in both projects. You should be proud of yourselves!
Here is the Bergecco-Parc Consulting Inc. Historical Website of Bergen County, NJ:
I had the strangest semester this quarter at Bergen Community College where I work. The semester started off normal and was the typical night class. I would get in about an hour and a half early and prepare for class. Then it was lecture, class participation and then quizzes and exams. I had just given my midterm exam and then we left for Spring Break. I knew the outside issues that were surrounding us but the problems of the COVID-19 seemed so far away.
Even so in the back of my mind I knew this was going to be a problem experiencing what I did at the New York Restaurant Show and at the Chinese New Year Parade in Chinatown in the same time frame. Even Groundhog’s Day and the Big Ten Championship seemed subdued. I guess I just waited for someone to finally pull the plug and did they EVER IN A BIG WAY!
Two weeks before we left for Break, I reopened the Bergecco-Parc Consulting Inc. concept for my Introduction to Business class and gave out the Team Project and went over the guidelines of the project. I have to say that the students seemed pretty excited about the prospect of running a company. My President and Senior Vice-President were raring to go and the next two classes, the last one being the night of the Midterm, we were able to meet and it gave the students time to meet up and get to know one another. I knew it would be a successful project.
The Bergecco-Parc Consulting Inc. logo
I had thought about this semester’s Team Project for the class while we were presenting the Paterson Project last semester and thought about what many students had told me about their experiences at the College. Most seemed alienated from the other students. Others who had attended bigger four year colleges in the past felt their was no cohesiveness to the school, no connection because it was a commuter school. Others told me that they did not know anyone at the school until they did their group project. The one thing was true was there was no school spirit.
This gave me the idea this semester to do something to focus on the students and their experience at the college. While my Marketing class created a project for tourism in Historical Bergen County, I had my Introduction to Business class create a Student Ambassador Program that would welcome students to the college starting with the student getting accepted in high school and then take them on the whole experience of welcoming them once they got to Bergen Community College.
I decided to expand the “Welcome Week” project I did two years ago (see ‘Day One Hundred and Twenty Seven’ in MywalkinManhattan.com) that welcomed students and alumni back to the college and create an ambassador program as another part of welcoming students to campus. The Welcome Week project gave the students an opportunity to be involved with the campus when they graduated but I wanted to see something when they first got the letter of acceptance. So I created a Team Project that would combine the whole experience.
The Welcome Week Project-“Follow the Yellow Brick Road back to Bergen Community College-Welcome Week 2019”:
My questions was ‘How do we engage students when they are accepted to the college and then when they get here?’ ‘How are we sure that they do not get lost in the crowd?’ Since it is a commuter campus, how do we keep them engaged once they start classes? This was the challenge for the students to tackle with this Team project. We used the last two classes of the semester to meet and get everyone acquainted and have the Teams start the project. It started very smoothly.
Here was the inspiration for the Ambassador Program:
Here was the welcome to the college from the “Welcome Week” Team!
While on Spring Break, I got a memo from the college while attending the Restaurant Show that the college was going to extend the Spring Break a week to see what the State of New Jersey was going to do to handle the COVID-19 situation.
So I just continued on with the first week of break, attending the Restaurant Show, going to Blondie’s on the West Side to the Alumni Night for the Big Ten Championships, attending a 90’s Tech retrospect at the Anthology Archives and going to the Members night at the Met Breuer. All of this while I felt that everyone I was with at these events with were looking over their shoulders wondering what would happen next (See Day One Hundred and Sixty-“On Leave from “MywalkinManhattan.com” in MywalkinManhattan.com).
I was planning on visiting my mother on Thursday of first week of break so after the Restaurant Show closed I got my car serviced, my haircut, my dry cleaning and banking done and finished my housework in anticipation of my upcoming trip. Still everything loomed in the distance. The next morning all hell broke loose and the borders were shut in the United States and the stock market went wild! The market was dropping like crazy.
So in between talking to my mother, my broker and other family members everything was cancelled and I stayed home and by March 13th, the whole country started the lock down. I could not go into the City and continue my walk of the Theater District or work in the Soup Kitchen as everything in the City immediately shut down. I just wondered how this would play out with the College. Even before the break many of my students had been asking questions about this that I could not answer.
While we were on break a lot of my students kept in touch with one another and we were working on the project during the second week of the break. I was only allowed to email students if they emailed me (they were still on their break) but I would CC everyone on my emails to keep the lines of communication open. It was only at the end of the second week that we knew we would not be going back to school and all the classes would go virtual. It was then I was emailing my students and going over what we needed to do to proceed with the project. This is when the project got interesting.
Some of the students had kept in touch over the break and had gotten the framework done for their sections and had some ideas of what they wanted to do. So we were better prepared than the other class I had who had one afternoon to get their game plan together. When we realized we would not be going back to class and everything would have to be virtual, it made the class even more interesting and a big challenge. Most of the students had a good handle on the work and many parts of the project had been started.
The project was broken down into sections. Bergecco-Parc Consulting Inc. (an acronym for Bergen Community College-Paramus Campus) is a hierarchy in company form. I set up my Executives and broke them down into different divisions. My President and Senior Vice-President ran the show. They would report to me and let me know how the project was progressing. They were in charge of putting the Power Point presentation together and finding our headquarters.
The slogan that the Team came up with for the project.
My Talent Division was in charge of setting up salaries, the benefits package and the office space design for a three month period that we would be working on the proposal for the client. Once the President and Senior Vice-President of Operations found the location for the offices, it would be the Talent Team’s responsibility to design and furnish the office. They would also set up a series of ‘perks’ for the office, things like snacks for the office, team building projects and employee relation items like Daycare and transportation reimbursement.
My Marketing Team was responsible for setting up the Corporate Website (based on the one that had been set up for the Paterson Project) and expand it to include all Bergecco-Parc Consulting Inc. projects from the past, shoot commercials welcoming students to campus and what it is like to attend Bergen Community College and set up the logos along with the Spirit Division and then find ways to ‘market the college’ to the incoming students. They were also in charge of designing the new “Ambassador” uniforms for the Student Ambassadors to wear when attending events.
My Spirit/Special Events Team was responsible for all the ‘spirit’ related projects. They were responsible for setting up our Spirit Welcome’s to incoming high school students and once they got to campus, organizing a series of events to get the students involved in the campus. They were also assigned to set up the special events to welcome parents and students to campus.
On the High School Level, the Spirit/Special Events Division was to create a “Spirit High School Welcome” that entailed the Student Ambassadors visiting each high school in the are where students had been accepted to Bergen Community College along with some students athletes and hold a “Meet & Greet” over a pizza lunch with the incoming students to welcome them to campus.
Here is the commercial that welcome’s new students to campus!
On the College Level, the Spirit/Special Events Division was to create a series of events for when the incoming students arrived as well as events that current students could attend called it the “College “Bulldog” Spirit Welcome” and this included:
*A formal Campus Tour that each student was to take when they arrived on campus. This way each student knew where things were located on campus and become acquainted with what services were available to them.
*A Parent’s of Athletes Reception and Pep Rally which was to be an evening exclusively catering to student athletes coming to Bergen Community College and their parents which included a light dinner and pep rally that included the cheerleaders, the dance team and other student athletes that was to be held the night of our rival Men’s Basketball game with Passaic Community College.
*A Parent/Student Barbecue which was to be held the weekend of the first home Men’s Soccer game that invited all incoming students and their parents plus the members of the Men’s and Women’s Soccer teams and their parents. The barbecue was to have an extensive menu of all sorts of fall favorites.
*A First Night at the College that was to be held the First Friday after the College resumed that included a night in the gym getting to know the clubs and organizations on campus. This also included snacks provided for the evening and then the evening ended with a concert for all the students.
The Spirit/Special Events Team was also responsible for designing a new School Mascot, Spirit Shirts for the the Men and Women’s Basketball Teams and create a School Fight Song. I know it would be a lot of work but it is fun to see the creativity of the students when put under pressure.
Here is the commercial that promotes the college when students come to campus!
It was even more pressure when we did not return to campus and the whole project had to be done by email and then Zoom meetings. I would not see my students again for the rest of the semester and because of school policy I could not speak to them over the phone. Until I learned what Zoom was and was allowed to have video conferences with them toward the end of the semester, I have never written so many emails before in my life. I swear I was on the computer everyday all day especially on Mondays, Wednesdays and Fridays. I never left my home office the whole day.
It got even more confusing when a few of my students disappeared at the beginning of the semester, a few students got sick and then it was the disagreements and misunderstandings you have when emailing people. I had never worked so hard pulling a project off before. Communication was limited until the use of Zoom videoconferencing came into play. Even then that was toward the end of the project so everything was being done through long lengthy emails.
Then for about two weeks I heard nothing from the team as members of the Executive Team had not been in contact with me. We were at the height of the COVID-19 crisis and I was worried about my students. Some just stopped answering emails and I would find out later that some of them or their family members were sick. It was a trying time in the trenches.
Then I sent out an email about two and a half weeks before the presentation and everyone started to contact me. What floored me was how far the students had come along with the project with little assistance from me. Some of them took me ideas and just ran with them.
Some of them came up with their own version of my ideas which I liked. They created home and away shirts for the basketball games, set up spirit sections, came up with new ideas for food venues like having Boston Market take out meals for the ‘Parent’s of Athletes Reception’ and the Team’s creative ideas on a new school fight song. The Team even developed a new school mascot, “The Bulldog”.
The new Bulldog Mascot Costume
We ended up having both a WebEx meeting and a Zoom Meeting before the presentation on Friday, April 24th at 8:00pm. It was so nice to see everyone again. I had not seen my students since the Midterm exam and it was good to see that everyone was doing okay. Their lives like my own were turned upside down but we all had to make the best of it.
On the night of presentation was interesting. It was not the most pleasant weather and I was afraid that the computer would go down. We lucked out that everything went by smoothly and the presentation went by fine. What was nice was our Head of Athletics and our Head of Public Relations for the college were able to join us for the presentation.
Here is the new Bergecco-Parc Consulting Inc Website:
Here you can see the full Power Point Presentation and the Commercials.
I could not have been prouder of a group of students who under all the pressure of not being in class, people suffering from the illness. family situations at home, job issues and personal stress made the project work.
The students at Bergen Community College’s Business/Hotel Management School proved to me that they can compete with the best. I was happy to give a lot of “A’s” this semester!
The Website was created by President Penny Patel, Senior Vice-President of Operations Maria Betancount and Vice-President of Talent Brianna Guido for the Lyndhurst Division of Bergecco-Parc Consulting Inc.
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