Tag Archives: Justin Watrel CEO Orion Malls Inc.

Day Two Hundred and Thirty-Four- Bergecco-Parc Consulting Inc. presents: “Rocking it in Rutherford, NJ: Be a Tourist in your own Town” April 28th, 2022

The students of my Business 101 class keep dazzling me!

Bergecco-Parc Consulting Team Spring 2022 with the Mayor and Council and Chamber of Commerce from Rutherford, NJ on April 28th, 2022

The Creation of the Case Study Project “Rocking it in Rutherford: Being a tourist in your own Town”:

I have been teaching “Introduction to Business 101” at Bergen Community College for several years now and in the era of COVID, it has been especially difficult. With businesses shutting down never to reopen getting students to understand that business must go on and pivot is a difficult thing to do. You have to learn to adapt and survive or else everything fails.

This is happening in small downtowns all over the country. You have to learn to adapt, or you will fail. Things have gotten better though with the dropping of the mask mandates and businesses opening up.

In my live classes, I open my consulting company, “Bergecco-Parc Consulting Inc.”, for business and the whole class bands together and we have one big project. In the era of COVID and online learning, I was lucky that I was able to teach one of the live classes on the Bergen Community College, Paramus Campus. It was such a pleasure welcoming students back to campus with live lectures and conversing with them.

The Bergecco-Parc Consulting Inc. corporate logo of the six trees

https://bcpccom.wordpress.com/contact/

In the past, I have created these projects under the Bergecco-Parc Consulting Inc. banner, the main consulting company, the Orion Malls banner, a Mall design company and the Buscomonzefi.com banner, my Tech Division. Each business does its best to be creative, forward thinking and have a thought producing presentations. I also challenge the students to top on another in their presentations and build on what they have seen others do in the past.

Professor Justin Watrel, CEO & Co-Founder of Bergecco-Parc Consulting Inc.

This semester’s project “Rocking it in Rutherford: Being a Tourist in your own Town” was inspired by the success of the “Take me back to Paterson, NJ” project in 2019. I loved how the students really had to learn about the history of the City of Paterson and about New Jersey history in general. This is something not being taught in schools today.

The blog on Day One Hundred and Fifty-Five: “Take me back to Paterson, NJ” in 2019:

https://wordpress.com/post/mywalkinmanhattan.com/11226

I chose Rutherford because it was the next town over from the Lyndhurst campus where I was teaching and the fact that Lyndhurst did not have a cohesive downtown area to promote. When I walked it, their downtown was in sections instead of one long stretch. Also, Downtown Rutherford had more of a history to it and was picturesque with its old buildings, classic look of an old church dominating the downtown and a park with a band shell at the top of the shopping district. There was more you could do with it.

The town is on two major bus routes one into New York City and one into Newark as well as being a railroad head for New York City. The town has become more desirable for people moving out of New York City for more open space, better schools and the amenities that come with living in the suburbs. They still want a ‘citified’ atmosphere though with good restaurants, clean safe parks to relax in and a strollable downtown with lots to offer for both shopping and eating. Rutherford has all of these.

I assembled the project together in two days after walking the downtown several times getting inspiration of how to market it and ideas that I had seen in the past in other towns of what they run at various times of the year drawing ideas from towns in the Hudson River Valley.

I entitled the project “Rocking it in Rutherford: Being a tourist in your own Town”, a creative approach to market the downtown for tourists to come visit from all over New Jersey and New York especially the City, the way Rhinebeck and Beacon do for dining, shopping and special events like “First Monday’s” and “Sinterklaas”.

The second week back from the Spring Break I presented the project and handed out the positions of the company and then explained the project. I go the usual ‘Yeahs’ and ‘groans’ from the students. I also got those panicked looks from the students who looked at me like they could never handle their position in the company. I would like to think as a CEO, I know them better than they know myself. After that, I had the Teams break up into their groups, met with my Executive Team and then met with the President and Senior Vice-President of Operations before they left for the night. It is always an interesting experience when meeting your Executive Team for the first time. They look nervous about being in charge.

The Project “Rocking it in Rutherford: Being a Tourist in your own Town”:

The accompanying papers that the students worked on to support the project:

This all changes over the next few weeks as the students start up group chats and meet with one another after class. Then it was time to take the students out “into the field”. Right before COVID hit, I was going to take my class who were creating the project “From Revolution to Revelation-Visiting Historic Bergen County, NJ” out to visit historical sites, museums and farms all over the county. Then the virus hit, and we could not do any of that. I had seen how successful these field trips had been just by visiting our own campus or our trip to Downtown Paterson, NJ. I had to help the students overcome their fear of that city and see it gems and benefits.

I arranged for the students to take a field trip to Downtown Rutherford, NJ one night of class three weeks after the Spring Break. Of course, it has been raining the whole week and I asked the students in advance if they wanted to take the field trip even if there was a chance of rain. My Senior VP of Operations emailed me and said that people did not have a problem with it. It was the most rainy, miserable night to walk around a town!

We all met in class where I gave my speech about behaving themselves on a field trip and how they are representing Bergen Community College. That always helps. Then the heavens opened up on our way to the first stop, the First Presbyterian Church of Rutherford, an elegant church at the top of the downtown that was going to serve as the location for the “Snowflake Festival”.

The First Presbyterian Church of Rutherford at 1 East Passaic Avenue

http://fpcrutherford.org/

The church was an example of Victorian architecture not seen today

I could not believe how beautiful this church was with it wooden carved benches, Tiffany windows and elegant pews. The whole church was done in carved wood and since it had an endowment to keep it up, the church was immaculate. It was one of those churches that you want to attend during the holidays to enjoy the pipe music and flowers. It also had lots of meeting spaces that were perfect for the project. I could tell that the students were impressed.

The inside the First Presbyterian Church of Rutherford is so elegant

After we left the tour of the church, we had to endure the elements and walk to Lincoln Park across the street to view the band shell for the “Big Band” concerts that we would be holding there in the month of August. I could not believe that most of the students were not carrying umbrellas (this is after I told them all to bring an umbrella with them twice). The rain was really coming down at that point.

We walked the park and I showed them how we could set the whole thing up and how operations could work. We could even use the meeting rooms at the church and their kitchen to cook the refreshments for the concerts. While we were finishing, one of the students snapped a group shot of us at the band shell.

My class at the Band Shell in Lincoln Park in Rutherford, NJ on that rainy night

After the tour of the band shell, we walked the entire side of the downtown going south with me pointing out historical points like the WWII Memorial at the circle and historic businesses like Varrelman’s Bake Shop at 60 Park Avenue (it was closed at this point of the evening). We then stopped at the railroad station and talked for a bit where there was a covering from the rain.

I explained how people could come into town by both rail and by bus where they did not need a car. This way people from other parts of New Jersey could join in the fun without having to look for parking.

Then we walked north up the other side of Park Avenue to our final destination, dinner at Da Mario Pizza at 25 Park Avenue for dinner. I had planned a pizza dinner for my class (which I pay for) which is a Team building event and also gives the students a chance to bond as a group. Plus, I feed them and on this gloomy night, they deserved it.

Da Mario Pizza at 25 Park Avenue

http://www.damariospizza.com/

https://m.facebook.com/DA-Mario-Pizzeria-307412312621040/

My review on TripAdvisor:

https://www.tripadvisor.com/Restaurant_Review-g46796-d4960770-Reviews-Da_Mario_Pizzeria-Rutherford_New_Jersey.html?m=19905

I ordered five large cheese pizzas and then let the students pick their beverages. I gave a little speech about the town and then about the project. We would be having another series of field trips to other places in town over the next few weeks while they worked on their project. They would also have to take trips to the town on their own. After that, I let the groups get together and work on their game plans for the project.

It was nice to just get out of the rain. I was hoping by the time we got out of the restaurant that the rain would stop. It poured more! After dinner, the Teams walked to the Williams Center to see the complex and I explained what would be happening in the future to the site with a new condo building and parking garage. It would bring more people to the downtown creating a new base of customers to the businesses downtown. Then I let them go home. It was a wet evening.

“Welcome to Rutherford” video promoting the attributes of the town

Over the next two weeks, there were two extra credit trips, one to the Meadowlands Museum on a Saturday so that the students could see the museum with time to visit all the exhibitions. The other trip was to City Hall for a Council Meeting to meet the Mayor and the Borough Council. Those were eye openers for not just the students but myself as well. These were the trips that I was to take with my students two years earlier to promote their projects before COVID shut us down. I could imagine the extra work that could have been done on those projects if the virus had not come.

I was able to arrange with the Meadowlands Museum, a small historical museum in Rutherford that concentrates on both the town and the County’s history from the Native Americans to the rise of the agriculture industry in Bergen County. I lead my class on a tour before class one Thursday evening and it was an eye-opener to students who lived nearby and never knew the museum existed.

The Meadowlands Museum at 91 Crane Avenue

https://www.meadowlandsmuseum.com/

https://www.facebook.com/MMusRutherford/

https://en.wikipedia.org/wiki/Meadowlands_Museum

My review on TripAdvisor:

https://www.tripadvisor.com/Attraction_Review-g46796-d2403380-Reviews-Meadowlands_Museum-Rutherford_New_Jersey.html

The video promoting The Meadowlands Museum

We toured the first floor with its local art exhibition, communications display and section dedicated to a local doctor. Then to the second floor where children’s toys were located, the mining exhibition and a display of glowing minerals to show off New Jersey’s Mining past. Then it was to the basement level where spinning wheels, farm equipment and a turn of the last century kitchen was displayed. Some of the students had never seen displays like this before. After the tour, it was back to class for their quiz and lecture.

My class touring the Meadowlands Museum during class time

For the next three weeks, I gave the students class time to work with their Teams on the project and then on their own they revisited the town, created their commercials and put together their presentations.

The Historical tour of Rutherford, NJ brought to YouTube

On the night of April 28th, 2022, the students dressed in professional dress and presented their project to the Honorable Mayor Frank Nunziato and the Rutherford Borough Council. This is when I present a group of Generation Z students as Generation X consultants, and they are the executives of Bergecco-Parc Consulting Inc.

Each group presented their part of the presentation to our invited guests and creatively introduced their section of the project. I could not have been prouder.

The PowerPoint Presentation of “Rocking it in Rutherford: Being a Tourist in your own Town”:

https://docs.google.com/presentation/d/17B5u2ZyB_CwSLf68qi4hHOqr8110-ULQdIS5F_NHYuE/edit?usp=gmail

These videos of the presentation are available on YouTube:

The Introduction and the Talent Team:

My Introduction of the Project and the Talent Team Presentation

The Historical Team Presentation:

The Historical Team describes their ideas for the Historical Tour and updates at the Meadowland Museum

The Marketing Team Presentation:

The Marketing Team presented their ideas for Special Events and Advertising plus the new town song “Rutherford 07070”.

When the presentation was over, I could see that the Mayor and the Council as well as the Vice-President of the Chamber of Commerce were blown away by the whole presentation. They were so impressed by the work that the student consultants did on the project. I had not seen the full presentation at that point and have to say that I was blown away as well.

Everyone had such great questions for the student consultants, and they were up for the challenge. I even had our Team Leader sing “Rutherford 07070” live to the Mayor and his Team and everyone enjoyed that.

The song “Rutherford 07070”

Each of the Council men and women got up and talked with each Team on their ideas and were very impressed by the thoroughness of the budgets and the realistic numbers that they presented. They even noted the student’s followed things like budgeting for the police and DPW for the Special Events. They also liked that everyone from locating our offices in the Rutherford area to using downtown restaurants for catering and for our company “Wrap Up” party. Everyone got a chance to give the student consultants their input on the project.

After the presentation, the Mayor and the Council along with the Vice-President of the Rutherford Chamber of Commerce took a group shot with my class and that meant a lot to me. It showed both myself and the students that they took the presentation seriously.

My Business 101 student consultants with the Mayor and Council and Chamber of Commerce of Rutherford, NJ

After we finished, I had a light reception for the students, their families and our invited guests. It was a nice evening, and I was so proud of my students. It was another group that has now entered to the Alumni of “Bergecco-Parc Consulting Inc.” (Acronym for Bergen Community College-Paramus Campus).

I went to Heights Bar & Grill that evening to celebrate their success. It had been a long semester in the post-COVID era. We overcame the difficulties with masks and stress and achieved the goal! This is when a thin-crusted pizza and a drink taste even better.

.

Heights Bar & Grill at 163 Boulevard

My review on TripAdvisor:

https://www.tripadvisor.com/Restaurant_Review-g46497-d4734828-Reviews-The_Heights_Bar_and_Grill-Hasbrouck_Heights_New_Jersey.html?m=19905

Please see the whole project on the new “Bergecco-Parc Consulting Inc.” website:

The website for the Lyndhurst Team for “Rocking it in Rutherford: Being a Tourist in your own Town”:

http://mgutierrez144070.wordpress.com/

The PowerPoint for the presentation:

https://docs.google.com/presentation/d/17B5u2ZyB_CwSLf68qi4hHOqr8110-ULQdIS5F_NHYuE/edit?usp=gmail

Day Two Hundred and Ten: Bergecco-Parc Consulting Inc. presents the creation of the case study: “Market Street Candy & Confections” December 16th, 2021

The Creation of the Case Study Project “Market Street Candy & Confections”:

I have been teaching “Introduction to Business 101” at Bergen Community College for several years now and in the era of COVID, it has been especially difficult. With businesses shutting down and reopening in a different business environment, I think some of my students thought it was an unusual time to open a business. This is when you need to test your entrepreneurship when times are tough.

In my live classes, I open my consulting company, “Bergecco-Parc Consulting Inc.”, for business and the whole class bands together and we have one big project. In the era of COVID and online learning, these projects become impossible to do as a group so each student got the opportunity to create their own store.

The Bergecco-Parc Consulting Inc. corporate logo

https://bcpccom.wordpress.com/contact/

In the past, I have created these projects under the Bergecco-Parc Consulting Inc. banner, the main consulting company, the Orion Malls banner, a Mall design company and the Buscomonzefi.com banner, my Tech Division. Each business does its best to be creative, forward thinking and have a thought producing presentations.

Professor Justin Watrel, CEO & Consultant Bergecco-Parc Consulting Inc.

While my other class worked on their case study project, “I’ve got a Golden Ticket to Bergen Community College-Homecoming 2022”, a full-blown Group project for my live class, I had my online class create their own business with the project “Market Place Candy & Confections”, a artisan candy and dessert shop that is a 100-year-old business they bought and are now reopening with a modern twist.

Bergecco-Parc Consulting Inc. Presents: “I’ve got a Golden Ticket to Bergen Community College-Homecoming 2022”

https://wordpress.com/post/mywalkinmanhattan.com/20566

The concept of the project was to reopen a traditional candy shop in a town or city that had recently closed and the furnishings and decorations were sold off for profit to pay bills, so the building and store were now gutted and had to be rebuilt and redesigned with a modern twist and concept. They had to now had to know their target market, stock the store with product and prepare it for opening by hiring staff and creating an ad for the “100th Anniversary Celebration” of the store.

The students now had the store and name of the store but little else to start with other than a past reputation. Here I had the students use their creativity to remake the store from the ground up. Our textbook for the class “Understanding Business” by Nickels & McHugh broke the way you start a business chapter by chapter and that is what I had the students do to open the store.

We start the project by Chapter Five in the book “How to form a Business” when talking about starting a business as a “Sole Proprietorship or Partnership” and then to Chapter Six “Entrepreneurship and Starting a Small Business” with logos and Brand Recognition. I challenge the students to show me what they want their store to represent and what type of imagine that they want to portray to the customers. I remind them that this is the first thing that the customers will see and remember them by.

The logos for “Market Street Candy & Confections”:

Market Street Candy & Confections: Logo One

Market Street Candy & Confections: Logo Two

Market Street Candy & Confections: Logo Three

Market Street Candy & Confections: Logo Four

Market Street Candy & Confections: Logo Five

Market Street Candy & Confections: Logo Six

Market Street Candy & Confections: Logo Seven

We next covered Chapter Seven “Management and Leadership” where we worked on the goals and objectives of a business. This is where the students worked on their strategic planning of the business. When we talk about who we strive to be as a business, this is when we form the Mission Statement, which is an outline of the fundamental purposes of an organization.

The Mission Statements:

Mission Statement: One

Mission Statement: Two

We discussed in Chapter Eight “Structuring Organizations for Today’s Challenges”, where we talked about the hierarchy of a corporation and then Chapter Nine “Production and Operational Management”, where we learned about concepts of Facility Location, where we have to select the location for the company’s operations. When creating the concept, I also have them design what the inside of the store should look like to the customer.

The Market Street Candy & Confections Store Design:

Market Street Candy & Confections: Store Design One

Market Street Candy & Confections: Store Design Two

Market Street Candy & Confections: Store Design Three

Market Street Candy & Confections: Store Design Four

Chapter Thirteen “Marketing: Helping Buyers Buy” with selling concepts of merchants. We talked about target markets, geographic segmentation and consumer marketing. I was trying to get the students to how to reach out to customers.

We started by advertising the store for its “100th Anniversary Celebration” is a way to bring more customers into the store to let them see the new developments they would be making. We built this even further in Chapter Fourteen “Developing and Pricing Goods and Services”, when picking or creating product lines for a company.

The Market Street Candy & Confections Bundling & 100th Anniversary Ads:

Market Street Candy & Confections: 100th Anniversary Ad One

Market Street Candy & Confections: 100th Anniversary Ad Two

Market Street Candy & Confections: 100th Anniversary Ad Three

Market Street Candy & Confections: 100th Anniversary Ad Four

Market Street Candy & Confections: 100th Anniversary Ad Five

Market Street Candy & Confections: 100th Anniversary Ad Six

When discussing Chapter Fourteen, I also had the students create a Bundling promotion of putting two or more items together and promoting them at one price but I have no artwork for that. With Chapter Sixteen “Using Effective Promotions”, I asked them how this anniversary event might promote new items at the store and what classic candies they might want to carry.

The last project that unfortunately I was not able to give them because of the Thanksgiving Break and the way it fell was from Chapter Eleven “Human Resource Management: Finding and keeping the Best Employees”, the Job Description project, where they would create an ad for hiring new employees. The deadlines for the project just got too close.

By the end of the semester, about a third of the class successfully opened their store for business with a location of the town where they bought the business, their created image, the product that they wanted to sell and the people they wanted to hire. They were then ready for opening day for the “100th Anniversary of the Store”.

It always amazes me what these students are thinking and where they want to take their businesses. Some of them look ready to open the store in real life. That is when this project gets to be interesting and fun.

This was an interesting project that I want to share with other College Professors who might want to rework and use the project if they teach an Introduction to Business class as well:

The Classwork for the Project:

The Class Participation Questions:

The Papers for the Project:

The Quizzes for the Project:

Good luck in your class as well!

The project was based on two local candy/ice cream stores we have here in Bergen County, NJ:

Conrad’s Confectionary at 107 Westwood Avenue in Westwood, NJ:

https://conrads1928.com/

https://www.facebook.com/Conrads1928/

My review on LittleShoponMainStreet@Wordpress.com:

https://wordpress.com/post/littleshoponmainstreet.wordpress.com/82

My review on TripAdvisor:

https://www.tripadvisor.com/Restaurant_Review-g46923-d4440175-Reviews-Conrad_s_Confectionery-Westwood_New_Jersey.html?m=19905

Bischoff’s Confectionary at 468 Cedar Lane in Teaneck, NJ:

https://www.bischoffsicecream.com/

https://www.facebook.com/bischoffsicecream/

My review on LittleShoponMainStreet@Wordpress.com:

https://wordpress.com/post/littleshoponmainstreet.wordpress.com/847

My review on TripAdvisor:

https://www.tripadvisor.com/Restaurant_Review-g46862-d2346537-Reviews-Bischoff_s_Ice_Cream_and_Candy-Teaneck_New_Jersey.html?m=19905

Day Two Hundred and Nine: Bergecco-Parc Consulting Inc. presents: “I’ve got a Golden Ticket to Bergen Community College-Homecoming 2022” December 10th, 2021

The students of my Business 101 class keep dazzling me.

The Creation of the Case Study Project “I’ve got a Golden Ticket to Bergen Community College-Homecoming 2022”:

I have been teaching “Introduction to Business 101” at Bergen Community College for several years now and in the era of COVID, it has been especially difficult. With businesses shutting down never to reopen getting students to understand that business must go on and pivot is a difficult thing to do. You have to learn to adapt and survive or else everything fails.

In my live classes, I open my consulting company, “Bergecco-Parc Consulting Inc.”, for business and the whole class bands together and we have one big project. In the era of COVID and online learning, I was lucky that I was able to teach one of the live classes on the Bergen Community College, Paramus Campus. It was such a pleasure welcoming students back to campus with live lectures and conversing with them.

What I discovered later on is that we were the only class on campus that night and it was pretty gloomy walking the halls all by myself late on a Friday evening. The upside of all of this is that we had the whole campus to stretch out in and later in the class I changed rooms to a more formal lecture room for the presentation. I thought this was more COVID safe for the students.

The Bergecco-Parc Consulting Inc. corporate logo of the six trees

https://bcpccom.wordpress.com/contact/

In the past, I have created these projects under the Bergecco-Parc Consulting Inc. banner, the main consulting company, the Orion Malls banner, a Mall design company and the Buscomonzefi.com banner, my Tech Division. Each business does its best to be creative, forward thinking and have a thought producing presentations.

Professor Justin Watrel, CEO & Consultant Bergecco-Parc Consulting Inc.

My welcome to Bergecco-Parc Consulting Inc. from the CEO of the company:

While my other class worked on their case study project, “Market Street Candy & Confections”, a 100-year-old candy store concept, “I’ve got a Golden Ticket to Bergen Community College-Homecoming 2022”, a project promoting Bergen Community College to the Alumni got off to the ground running.

The project “Market Street Candy & Confections”:

https://wordpress.com/post/mywalkinmanhattan.com/20568

In a class that has to stay socially distanced and met only once a week it got difficult.

Our Logo from the novel “Charlie and the Chocolate Factory by author Ronald Dahl.

“I’ve got a Golden Ticket to Bergen Community College”

Every semester it is the same thing with the students. Some take the project seriously and some think it is a chore and go back to looking at their cellphones the whole semester. As usual, those are the students whose work shows it and gets the lower grades.

When I put my executive team together this semester, I found a nice combination of students who really worked well together. How I choose my executives is the same way any CEO would, I get a copy of their resume which serves as my first paper for the class. I work with the students to be sure that their resume is ready for future job interviews and internships or transfers to another four-year school. This is where I can see where the students experience lies and what skills they can perform.

The second paper I have the students write is “What would I do Better?”, a two-page paper on a situation on a job or extra-curricular activity that went terribly wrong and how they might have fixed it. The paper always shows me how the student would handle adversity under pressure. It also shows me the student’s character. This is how I pick my executives plus I use my gut instinct on how they act in class. Almost 95% of the time, I am correct.

The students I chose for my Executive Team were all Bi or Tri-Lingual, all were pretty ambitious and I thought had a sense of creativity. One of my Executives went AWOL after the second class and one of his Team Members took over the VP roll. I could not have asked for a more prepared student of the role of Vice-President. This is when students can surprise you with their flexibility and creativity under pressure.

So, every week we had Board Meetings to check progress and see how each Team was performing and getting their work done. I always have my procrastinators but for the most part everything was handled on time and towards the last two weeks I saw the students ban together to get the work done. Still, I had a few students either go AWOL or just drop the class and that was it so there was some rearranging to do along the way. This is what happens in a real corporation, so it was just like real life.

The night of the presentation, it was nice to see the students all dressed up. All the women looked so professional in suits, skirts, slacks and dresses while most of the men were in either suit and tie or jacket and tie. I few I will have to teach how to iron a shirt or tie a tie correctly.

I could not have been prouder of my student executives on their presentation. They put together a wonderful presentation in promoting Bergen Community College to Alumni and students, promoting our Athletic program with student athletic and parent events with Alumni attendance and meals that would bring Alumni together in the “Bulldog” tradition. All throughout the presentation we kept the “Willy Wonka” theme in all of our events.

What really impressed me was the touching dedication to the late Gene Wilder, the star of the original 1971 film from the Executives to both him and his widow, Susan Wilder. I think that showed the heart of the project of how much this film means to people.

Congratulations everyone on this excellent project and Happy New Year!

*Please watch and read the different parts of the project to see its progress.

The Project:

“I’ve got a Golden Ticket to Bergen Community College-Homecoming 2022”

The Bergecco-Parc Consulting Inc. website for the project:

The Video of the Presentation:

Part One:

Part Two:

Part Three:

Part Four:

The Commercials:

Welcome to the Alumni back to Bergen Community College:

Welcome to the Students Athletes to Bergen Community College:

Welcome young Alumni to Bergen Community College:

A very special dedication of the project to Mrs. Susan Wilder (Gene Wilder the star of the film’s wife):

I want to thank all my students in my “Introduction to Business 101” class for all their hard work on this presentation.

Sincerely,

Professor Justin Watrel, CEO/Co-Founder

Bergecco-Parc Consulting Inc.

Day One Hundred and Ninety-Five: Bergecco-Parc Consulting Inc. presents: The Creation of the Case Study for the shop “Scoops & Sundaes” May 14th, 2021

The Creation of the Case Study “Scoops & Sundaes”:

Every semester when I am teaching “Introduction to Business 101” at Bergen Community College, I have my class create a major class project in which the whole class becomes part of an Executive team of a mythical company. This way the class benefits from getting to know one another and starting to form their connections with each other both professionally and as a student body.

In the past we created Bergecco-Parc Consulting Inc., my main company that I have used for the last three semesters, Orion Malls Inc., a Mall design firm and Buscomonzefi.com, my Tech company. Each was an example of how a business team needs to interact with one another and create their part of the business. It has been tough since we took our live classes to online classes so I refigured the project to an individual basis and asked each student to create one project from their standpoint.

The Bergecco-Parc Consulting Inc. corporate logo

Professor Justin Watrel, CEO Bergecco-Parc Consulting Inc.

I had the class work on their project “Scoops & Sundaes”, an artisan ice cream shop. While my other class worked on their business project “Mother Goose’s Toy Chest” (See Day One Hundred and Ninety Six), the members of this class created an interesting shop many carrying homemade ice cream, baked items and gift products.

Day One Hundred and Ninety Six-“Mother Goose’s Toy Chest”

https://wordpress.com/post/mywalkinmanhattan.com/17707

Using the textbook “Understanding Business” by William Nickels and James and Susan McHugh as our guide, we covered chapter by chapter on how to build a small business. Each student was asked to create their own store concept by reading Chapter Five “How to Form a Business” and Chapter Six “Entrepreneurship and Starting a Small Business”. We started the project when I assigned the concept and the first extra credit project by creating the logo for the store.

Here is some of the creativity of the logo’s for the store:

Logo One: “Scoops & Sundaes”

Logo Two: “Scoops & Sundaes”

Logo Three: “Scoops & Sundaes”

Logo Four: “Scoops & Sundaes”

Logo Five: “Scoops & Sundaes”

When we studied Chapter Seven “Management & Leadership” I had them create their Mission Statement to tell me who they were as a store owner and as a company. We then studied Chapter Eight “Structuring Organizations for Today’s Challenges” and Chapter Nine “Production and Operations Management”, I had them design their store layout and how they would show how it would work.

Store Design: “Scoops & Sundaes”

I gave a long lecture on Chapter Ten “Motivating Employees” and Chapter Eleven “Human Resources” to help the students understand that they can’t do it all themselves. There will be a point in the business where they will need to hire a few part timers for the Summer and Christmas holidays months when things get busy. Who are they looking for? What characteristics do they want in an employee? This lead to me asking them to create an ad for a Job Description. Looking for the perfect employee can be tough.

In Chapter Fourteen “Developing and Pricing Goods and Services”, I had the students think about promotions and how to sell multiples to help increase the bottom line and then in Chapter Sixteen “Using Effective Promotions”, when we studied ‘word of mouth’ and ‘sampling’ I had the students work on a Bundling Ad top promote their goods for sale as a promotion. This helped them understand how to increase sales in a tough COVID economy. I also had create a menu for their store as well. How will you stock your store and with what items?

Some of the menus they created were very clever:

The prototype for Menu One: “Scoops & Sundaes”

Menu Two: “Scoops & Sundaes”

Menu Three: “Scoops & Sundaes”

Some of the promotions for the “Bundling of Products” were highly effective. I had to explain to the students that Bundling is taking different products and promoting them a certain price point to make them seem more cost effective to buy in a grouping as McDonald’s does with their “Extra Value Meals”. Try to imagine if you had to buy the products on an individual basis.

Their ideas were very clever.

Bundling Ad for “Scoops & Sundaes”

The students earned extra credit for creating their Logos , The Mission Statement, their Menu, the Store Design, A Job Description and a Bundling Ad. Some students took full advantage of the project and the extra credit and it resulted in good grades.

To finish the project, I assigned their final two papers to discuss how they developed the project and then what they learned from it. For the most part the class understood and had a good time building their business.

Who knows, we may see a “Scoops & Sundaes” chain in the future.

Here is the supporting work for the project:

The Class Participation Questions to help build the project “Scoops & Sundaes”:

The Quizzes that also built onto the Project:

The Papers that showed their final results of the Project:

Day One Hundred and Ninety-Six: Bergecco-Parc Consulting Inc. presents: The Creation of the Case Study for the shop “Mother Goose’s Toy Chest” May 14th, 2021

The Creation of the Case Study Project “Mother Goose’s Toy Chest”:

I have been teaching “Introduction to Business 101” at Bergen Community College for several years now and in the era of COVID, it has been especially difficult. With businesses shutting down never to reopen, I think some of my students thought it was an unusual time to open a business. This is when you need to test your entrepreneurship when times are tough.

In my live classes, I open my consulting company, “Bergecco-Parc Consulting Inc.”, for business and the whole class bands together and we have one big project. In the era of COVID and online learning, these projects become impossible to do as a group so each student got the opportunity to create their own store.

The Bergecco-Parc Consulting Inc. corporate logo

https://bcpccom.wordpress.com/contact/

In the past, I have created these projects under the Bergecco-Parc Consulting Inc. banner, the main consulting company, the Orion Malls banner, a Mall design company and the Buscomonzefi.com banner, my Tech Division. Each business does its best to be creative, forward thinking and have a thought producing presentations.

Professor Justin Watrel, CEO & Consultant Bergecco-Parc Consulting Inc.

While my other class worked on their case study project, “Scoops & Sundaes”, an artisan ice cream shop (Day One Hundred and Ninety-Five), I decided to have this group of students create a shop based on the increases we are seeing in the toy industry of traditional playthings. It seems in the era of COVID, people want puzzles, board games and dolls and stuffed animals again. I have watched my Mattel stock double and Hasbro has been increasing as well.

The “Scoops & Sundaes” case study project: Day One Hundred and Ninety-Five:

https://wordpress.com/post/mywalkinmanhattan.com/17700

I created the concept of the toy store, “Mother Goose’s Toy Chest” based on the all the wonderful little artisan toy stores I have visited over the years, showcasing one of kind merchandise made by local artists and specialty manufactured goods by small companies. I also asked the students to think about imported goods handmade from other countries and add in supporting small manufactures here in the states. I wanted to promote American made products.

Using the textbook, “Understanding Business” by William Nickels and James and Susan McHugh, we studied and covered every chapter in the book. By Chapter Five “How to Start a Business”, I had the students start the project and introduced the store concept. I gave a WebEx lecture on starting a business and my expectations for the project. Then I assigned the first extra credit project for the assignment, creating a logo for the store.

Here are some of my favorites:

Logo One: Mother Goose’s Toy Chest

Logo Two: Mother Goose’s Toy Chest

Logo Three: Mother Goose’s Toy Chest

We then moved onto Chapter Six on “Entrepreneurship” and I asked the students what types of products they would like to sell in the store and how they might want the store designed. I then asked them create a ‘Mission Statement” to tell me as a consumer who they wanted to be in the marketplace.

Chapter Seven had the students thinking about ‘Management and Leadership’ skills. Who did they want to be as a business owner? What type of leadership skills would they need? Chapter Eight had the students studying about “Production and Operations Management” and I then had the students create their store layout.

We next moved on to who your staff would be in Chapter Ten “Motivating Employees” and Chapter Eleven “Human Resource Management” and how you would recruit them? I then had the students create a Job Description to find the perfect employee for the store that they needed when it got busy or during the holiday season.

I had the students thinking about merchandise for the store in Chapter Thirteen “Marketing: Helping Buyers Buy”. I asked the students to create a Birthday Party/Summer Camp Registry” for the store so that children could pick out things for their events and get the items they want for each.

In Chapter Sixteen “Using Effective Promotions” I had the students create a ‘Bundling Ad’ to promote a grouping of products for sale at the store. How could they use a grouping of products at a discounted price to promote the store.

To explain the concepts of “Sexual Harassment” on the job, I used the movies “9 to 5” and “How to Succeed in Business without even Trying” as examples of how to deal with and recognize these issues.

“A Secretary is not a Toy” is the clip that I like to use to explain this.

By the end of the class, I saw many different ways of looking at the business that was created as each student put their own touches on it. Some had their businesses in New York City, some in the New Jersey suburbs, some went to malls or strip malls and some opened in local downtowns. Others went out of town to places like Orlando and San Jose, CA.

Their selection of toys went from the classics such as board games, Barbies and puzzles to more upscale selections of handmade and one of kind objects. I had to remind them that they had to be realistic as they needed to make a profit to pay the bills.

On their final exam, I had them look at the famous scene from the movie “Big” to ask how the use of “Product Placement” of FAO Schwarz Toy Store in the famous film promoted the store. It got some interesting answers.

The famous “Piano” scene from the movie “Big”

I thought this scene would motivate the students.

Overall I was impressed by their projects but was surprised by how many students did not take advantage of the extra credit projects as I would like to have visually have seen what the students were thinking in their ideas.

It was another wonderful project under the independent “Bergecco-Parc Consulting Inc.” banner to promote Entrepreneurship and a sense of business creativity.

The Project “Mother Goose’s Toy Chest”:

The Class Participation Questions and Quizzes I used:

The Final Papers I assigned to finish the case study:

Bergecco-Parc Consulting Inc. presents "From Revolution to Renewal"

Day One Hundred and Sixty-Five: Bergecco-Parc Consulting Inc. presents “From Revolution to Renewal-Exploring Historic Bergen County, NJ” Essentials of Marketing Class Project-Bergen Community College April 27th, 2020

I had the most interesting semester for Spring Term at the college where I work. Everything started off fine. We had classes in the afternoon, good discussions on Marketing and had a very successful Team Project marketing the Lyndhurst Snack Shop, the new Bulldog Cafe, for business (See Day One Hundred and Fifty-Nine in MywalkinManhattan.com):

https://wordpress.com/post/mywalkinmanhattan.com/12969

BCC Bulldogs

The Bulldog Cafe on the Third Floor of the Bergen Community College Campus

https://www.facebook.com/gdsbulldogcafe/

My review on TripAdvisor:

https://www.tripadvisor.com/Restaurant_Review-g46586-d20210133-Reviews-Bulldog_Cafe-Lyndhurst_New_Jersey.html?m=19905

The Project I gave the students:

BCC-Bergecco-Parc Consulting Inc. Snack Shop Project 2020

I had just handed out the next Team Project, “From Revolution to Renewal: Exploring the Historic Bergen County”, a major tourism project I wanted to the students to work on for the remainder of the semester the week before the break. I had the students to break up into groups and get to know one another and get their game plans in order before the Midterm. We had only one class to introduce the project and they set their group chats up and introduced themselves. The next week I gave the Midterm and then left for the Spring Break.

Easton Tower: From Revolution to Renewal
Easton Tower is located in Paramus, NJ right next to the Garden State Plaza. It was the theme for our project “From Revolution to Renewal: Exploring Historic Bergen County”.

Here’s the project I gave the students:

BCC-Bergecco-Parc Consulting Inc. 2020 Project III Lyndhurst Team

This project had been inspired by a couple of things. One was the fact that many of these students did not know their own County. They knew nothing of its history let alone had ever really explored it. It amazed me how many of them did not know the history of the towns they lived in and if there was a well-known cultural site in the town they lived in they never visited it. A few students said to me when I asked had they visited this or that in their town the answer always seemed to be “well I passed it but never really noticed it.”

Another thing that inspired the project was the Northwest Bergen Historical Coalition. Every year this historical group runs a “History Day” for the historical sites of northwest Bergen County. When I asked a friend who worked for the County why they did not have a weekend with all the sights in Bergen County, she said that it would be too difficult to put together. That was what I needed to hear to put this project together. To prove that it could be done.

Northwest Bergen History Coalition “History Day”:

http://www.nwbergenhistory.org/

The Northwest Bergen History Coalition video

It wasn’t just that. Many of the these sites were never visited and some were only open once or twice a year to visitors because their volunteers were getting too old. Many people were not taking these sites seriously in the role they played in not just the formation of the County but the United States. When you really read the history of the people who lived there or what the site meant, it was interesting to see what role it played in the history of Bergen County.

As I said in my previous blog on my Introduction to Business class creating the Ambassador Program, it was a harder go with my Essentials in Marketing class. They were a younger group who did not know much about the history of Bergen County let alone their own towns. I had poised the question many times in class about where they had visited in the County and mentioned many historical sites in towns which they lived in. Only a few had ever visited them or if they had had been way back in elementary school when it was considered part of a school field trip.

This is when I created “From Revolution to Renewal: A Historical Weekend in Bergen County, NJ”. This would be a two day weekend with an opening private cocktail party of the Arts Community and VIP’s followed by a two day tour of all of Bergen County’s historical sites with side trips to our wonderful historical restaurants and a scavenger hunt to wrap it all up.

I had started to arrange a series of field trips that we were going to take over the last week of school and the first week of Spring Break. I had planned a trip to Downtown Hackensack, NJ to see the Courthouse, visit two Dutch Reformed Churches and the cemeteries and then visit White Mana, a very well-known hamburger place that has been around since the 1940’s.

Bergen County Courthouse

The Bergen County Courthouse, The Green and the Dutch Reformed Church in Downtown Hackensack, NJ

https://en.wikipedia.org/wiki/Bergen_County_Court_House

My review on VisitingaMuseum.com:

https://wordpress.com/block-editor/post/visitingamuseum.com/926

Our second field trip was going to be to The Pascack Historical Society, the Dutch Reformed Church, the Wortendyke Barn and then a tasting at Demerest Farms, a well known farm stand in Hillsdale,NJ.

Pascack Historical Society

The Pascack Historical Society in Oakland, NJ

Home

My review on TripAdvisor:

https://www.tripadvisor.com/Attraction_Review-g46713-d12610386-Reviews-Pascack_Historical_Society_Museum-Park_Ridge_New_Jersey.html?m=19905

My review on VisitingaMuseum.com:

https://wordpress.com/block-editor/post/visitingamuseum.com/1147

Another field trip that I started to look into was the Aviation Hall of Fame in Teterboro, NJ and then a tasting at Spindler’s Bakery and Lovey’s Pizzeria in Hasbrouck Heights, NJ and then on to Mills Bakery in Wood Ridge, NJ.

Mills Bakery

Mills Bakery in Wood Ridge, NJ

Home

My review on TripAdvisor:

https://www.tripadvisor.com/Restaurant_Review-g46937-d4735011-Reviews-Mills_Bakery-Wood_Ridge_New_Jersey.html?m=19905

My review on DiningonaShoeStringinNYC@Wordpress.com:

https://wordpress.com/post/diningonashoestringinnyc.wordpress.com/463

I was doing this while running in and out of New York City for the Restaurant Show and a Michigan State University Alumni Night for the Big Ten Championship game against Ohio State University. I was just getting everything organized and then planning a quick trip to visit my mother when all hell broke loose and the government started to shut everything down. From a Wednesday Membership Night at the Met Breuer to a Thursday morning shut down of New York City and all air travel to Europe, the world changed.

Our Spring Break was extended a week to see what the State of New Jersey was going to do with the educational system and with that at the end of the week we were informed that we would not be returning to school. Not only did that mean no field trips it meant no more live class and I would not be seeing my students again. I was not sure how like my other class we were going to pull this project off.

None of my students had visited practically any of these sites or been to any of the restaurants on the project. Almost everything was closed. You could see some of the sites like the churches and memorials from the street but everything inside was closed. Everything would have to be done online.

The one thing I did have was belief in the class that they could do the work. I had been so impressed by their work on the Snack Shop project that I knew they could do the work. It was the intense research that would have to be done online. A crisis is when you see the best in people. I did.

While my other class had a better head start of the Student Ambassador Project, my Historic Bergen County Team had a lot of ingenuity. The one thing they didn’t know was the history of Bergen County, NJ. I could have asked them to visit some of the sites around the County which would not have been hard as the Reformed Dutch churches could be seen from the sidewalks as well as the cemeteries that surrounded them.

Places like the Camp Merrill Memorial and the Baylor Massacre site were open to the public in obscure areas and not in big parks that would have been closed during the pandemic so it would have been no problem visiting them. I did not want to put anyone at risk of anything at this time so I nixed them leaving their homes. I just did not want to be responsible for anyone getting sick.

Baylor Massacre Site

The Baylor Massacre site in Rivervale, NJ

https://www.rivervalenj.org/233/Baylor-Massacre

My review on TripAdvisor:

https://www.tripadvisor.com/Attraction_Review-g46777-d12277914-Reviews-Baylor_Massacre_Burial_Site-River_Vale_New_Jersey.html?m=19905

My review on VisitingaMuseum.com:

https://wordpress.com/block-editor/post/visitingamuseum.com/30

Once we realized that we were not returning, I started to contact the President and Senior Vice-President of Operations who I chose for the project and started to get underway. Just like my other class, the students all had their own situations. Some students got sick, some just did not communicate with me, some had changes in their family situations and some had communications problems with me. On top of all of this, the Teams of Student Consultants regrouped and really worked their butts off to make it work.

The Talent Team who was responsible for setting up the salaries and benefits for the three-month Division formation had already started doing their work. They had found the location for the office before the break and had a lot of ideas they were contemplating during the break. Since the two Teams of students from Paramus and Lyndhurst would not be meeting up as I had originally planned, I had the Lyndhurst Team develop their own unique plan for their Division of the company.

The Talent Division set up their office design, created a Wrap Up party for the Division, created a set of ‘perks’ for the Division staff and developed a very fair package of benefits for the staff (see their website below).

The Marketing Division I created for the Team Project had the bulk of the work. I broke the Division down into three sections:

The Historical Museums/Parks/Homes & Zoo Division was responsible doing the research on every historic tourist site in the County. This included the historical homes, churches, parks, cemeteries, monuments and the zoo. They had to do the research on each and then for the website put together a small bio on them so that tourists could find them when using the website on their smartphones. This also included a Scavenger Hunt in the buildings that they had never been inside of before.

They also had to set up a cocktail party opening event at The Gallery Bergen, our on campus art gallery at Bergen Community College. The cocktail party was being created for Museum Curators, Historians, members of the Arts Community, Artists and VIP’s from the County.

The second Division was the Historical Restaurant Division whose job it was to find restaurants all over the County that predated 1980. We were looking showcase well-known restaurants with years of longevity in the County that were well-known not just in the community but around the country with foodies. Places like White Mana in Hackensack, NJ and Hiram’s Hot Dogs in Fort Lee, NJ.

White Manna

White Manna at 358 River Street in Hackensack, NJ

https://www.whitemanna.com/

My review on TripAdvisor:

https://www.tripadvisor.com/Restaurant_Review-g46480-d458302-Reviews-White_Manna-Hackensack_New_Jersey.html?m=19905

The Third Division of the Marketing Team was the History Division whose job it was to research Bergen County’s History from the Lenape Settlements with the Dutch to the Revolutionary War to World War II. Bergen County played such a huge role in all the wars from setting up and training troops to munitions being developed here to battle grounds between the wars.

They were also responsible for researching a list of the ‘first family’s’ of Bergen County. People like the Zabriskie’s, the Demerest’s, the Terhune’s and the Haring’s played a big part not just in the development of Bergen County but in the formation of the United States especially during the Revolutionary War.

The Marketing Division itself was responsible for creating the Bergecco-Parc Consulting Inc. websites for the client that were eventually merged into one. The Marketing Team would be gathering information from the three Teams that made up the Division and create the site for tourists and residents who were going to attend the three-day History Event.

They were also responsible for filming two commercials. One commercial would be on the role of Bergen County in the United States foundation from the Revolutionary War to World War II.

The Team’s commercial on the ‘History of Bergen County’ for “From Revolution to Renewal-A Historical Weekend in Bergen County, NJ”

The second would be inviting people to come to visit Bergen County and all it has to offer:

The Team’s commercial on “Welcoming people to Bergen County, NJ” in many languages for “From Revolution to Renewal-A Historical Weekend in Bergen County, NJ”

This was a very extensive project, and I could not wait to come back to school after the break and start the project. When I took my students ‘out into the field’ (i.e. field trips) to the location, these projects made more sense to the class. The field trips to Paterson, NJ and to the Snack Shop on the Bergen Community College Lyndhurst, NJ campus resulted in extremely creative work and the students being able to see first hand what it was they were marketing. This would be put to the test when we did not return to the college.

I have to say of all my classes, I have never seen a collective of students regroup and get the job done. The Talent Team was very diligent and got their work done on a timely basis. My senior executives for that division lead their Team and created a game plan to get their job accomplished.

It was much harder in our Historical Division in that there was a lot of research to do with each site, restaurant and family that had to be carefully explored and researched in detail. It was not so easy with no access to certain books as all libraries were shut down and not everything was on an eBook.

Almost all the restaurants on the list were not open at the time of the project (a lot of them have since opened for take-out only) and since this was a younger group of students, they did not know a lot of the restaurants that had been opened for years. Here I was able to assist as a CEO and be able to add to the project. With the help of my aunt, who had lived in Bergen County since the 1950’s, we were able to create a list of about thirty five restaurants, candy and ice cream stores and bakeries all over Bergen County that tourists and residents alike would enjoy when they were touring on the Historical Weekend.

Still we were able to create an interesting commercial on the restaurants that were open since before the 1970’s. Here is the commercial for “Historic Restaurants of Bergen County” that the students put together:

This commercial really highlights the older restaurants of Bergen County, NJ.

Since all the cemeteries and churches were off limits for the duration of the project (they have now started to open), everything had to be done online by the help of Google. All the wonderful historic cemeteries that we were going to tour in Ridgewood, Hackensack, Dumont and Bergenfield were closed to us and I would not be able to show the significance of the families and how they intertwined with marriage.

Dutch Reformed Church of Hackensack II

The Dutch Reformed Church and cemetery on the Green in Hackensack, NJ

My review on VisitingaMuseum.com:

https://wordpress.com/block-editor/post/visitingamuseum.com/1891

It was a rough first two weeks as communication was limited to just campus email but as things like Zoom and WebEx video conferencing started to be introduced then we were raring to go. My students were already group chatting and video conferencing with each other before my training was over and then it was ‘Zooming’ in meetings for the rest of the semester.

Some of my students needed to learn how to time prioritize and some of them needed to take their work much more seriously but when I read their final papers on the project, I realized that was not always so easy.

Some students were taking care of loved ones who were sick or had been sick themselves, some had multiple classes and not much access to computers and had professor’s like myself emailing them all the time so they got over-whelmed. It was a real challenge but I knew this Team of Student Consultants was up for the sense of self-accomplishment.

For the  next three weeks before the Monday, April 27th presentation, I have never emailed so many people so many times answering questions, trying to find information and trying to guide people to doing their best work.

One of the attributes I let the students use was my blog site, VisitingaMuseum.com:

https://visitingamuseum.com/

This way it would save them time in their research. I had found when I was putting the site together that many of these smaller historical sites in Bergen County did not even have their own websites. We also discovered as a Team that there was no site in the County or in the State that showed off all of Bergen County attributes.

To add to the historical sites and the historical restaurants, I had all the students in both classes do research on every town in Bergen County to add to the website. This way it would tie everything you needed to know about the County with the families, where they lived, who they were, how they played a role in the development of the County, the towns that they lived in and by the way when you are visiting all the great long service restaurants to dine at for the weekend.

All of this was a major challenge as the Team had never put a website together and the one that the mythical client,  the New Jersey Historical Guild of Bergen County, had wanted had an interactive map. This all had to be created from scratch.

I am not sure what went on behind the scenes as I was not privy to the Group Chat but I could tell there was a lot of conversation back and forth on everything. I was lucky that I created an Executive Team who saw this as a challenge themselves. Nothing like this had ever been attempted by the County or the State of New Jersey Tourism that I knew of in past history.

On Monday, April 27th at 11:00am, the students presented me their Power Point Presentation and their commercials. If ever there was a Professor that was prouder of his students, it was me. The Team took all the proposed ideas that I came up with plus adding the history of every town in Bergen County (all 70 of them) and came up with a very creative website not just for the Historical Sites, History of the Country and Historic Restaurants but the Talent Division created their own website as well.

The Power Point presentation was attended not just by myself  but with other members of the Historical Community of Bergen County and that made the presentation really special that the students would get that feedback.

I have to say that I was totally blown away by not just the Power Point Presentation but by the commercials and the websites that they created. The one thing I knew is that the global pandemic did not stop this Team of students from accomplishing the task.

Both of my classes exceeded and impressed me with all of their ideas. Hats off to all the students involved in both projects. You should be proud of yourselves!

Here is the Bergecco-Parc Consulting Inc. Historical Website of Bergen County, NJ:

https://bergecooparc.wixsite.com/bergen

Here is the Bergecco-Parc Consulting Inc. Lyndhurst Talent Team website:

https://bergenconsulting2.wixsite.com/bergeccoparc

Here is the Bergecco-Parc Consulting Inc. website that contains the Power Point for the Project and all the commercials:

https://bcpccom.wordpress.com/

Again, congratulations to everyone who made this possible. You did an excellent job!

Justin Watral

Professor Justin Watrel, CEO & Co-Founder

Bergecco-Parc Consulting Inc.

Bergecco-Parc Logo

Bergecco-Parc Consulting Inc. Productions 2020

Featured Image -- 13148

Bergecco-Parc Consulting Inc. Projects in Spring 2020.

 

 

Justin Watral

Justin Watrel, CEO & Co-Founder

Bergecco-Parc Consulting Inc.

 

Please check out our Corporate Website:

https://bcpccom.wordpress.com/

The Website was created by Vice-President Alex Tejeda of the Marketing Division for the Paramus Division of Bergecco-Parc Consulting Inc.

 

Check out our Historical Bergen County Websites on Wix.com:

https://bergecooparc.wixsite.com/bergen

Check out our Human Resource Website for the Historical Bergen County Lyndhurst Team:

https://bergenconsulting2.wixsite.com/bergeccoparc

The Website was created by President Penny Patel, Senior Vice-President of Operations Maria Betancount and Vice-President of Talent Brianna Guido for the Lyndhurst Division of Bergecco-Parc Consulting Inc.

bergencountycaregiver

via Productions

Justin Watral

Justin Watrel, CEO & Co-Founder

Bergecco-Parc Consulting Inc.

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Bergecco-Parc Consulting Inc.: The Bergen Community College Student Ambassador Program May 2020

Welcome to the Bergecco-Parc Consulting Inc. Alumni!

Our Corporate Website:

https://bcpccom.wordpress.com/

Featured Image -- 13148

The Website was created by Vice-President Alex Tejeda of the Marketing Division of the Paramus Team.

Justin Watral

Justin Watrel, CEO & Co-Founder

Bergecco-Parc Consulting Inc.

Bergecco-Parc Consulting Inc.

Overview

We have been tasked with creating a fun and effective student ambassador program to expand the marketing of the college, for students, by students! Our team has worked closely with school staff to design and generate budget of the operations. Collateral assets have also been created which will be used in the future promotion of the school to incoming and prospective students.

Goal

Some of our main goals are to make sure that anyone coming to our school feels like they are being embraced as a student and as part of the Bergen community. Some of the wonderful assets put together by our team are:

  • Proposed ambassador uniforms
  • Ideas for the welcome tour on the first night
  • An introduction to the many programs offered
  • Ideas to include parents into the experience
  • Actual cost estimates for the program

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The logo for the Shops at Paramus Gardens

Day One Hundred and Thirty-Five: “The Shops at Paramus Gardens Mall”-Introduction of Orion Malls Inc. newly created shopping concepts by my Introduction to Business 101 Class April 22, 2019

The reason why I have not been posting so much on “MywalkinManhattan.com” over the last few months has been tenfold. Work around the house, work at the fire department, concentration on building my caregiver blog, “BergenCountyCaregiver.com”, which is taking off all over the world (now in 45 countries) and work. At the last minute in the beginning of the semester, my boss offered for me to teach “Introduction to Business 101” at Bergen Community College. I jumped at the chance to teach a new class.

As with my Communications classes the last two semesters, I ended the class with a big group project that included the whole class. To match what we were learning in class, which was the whole gamut of the Business world, I decided that this semester we would renovate and remarket a Mall. Since Paramus, New Jersey is the Center of Mall construction in the country and one of the busiest shopping areas in the United States of America, I decided that we should locate the mall here.

Patterned after the Paramus Park Mall on Route 17 North in Paramus, NJ, we created a similar Mall named the “Paramus Garden Mall” (combination of names of Paramus Park Mall and Garden State Plaza Mall) and renovate and update it with the new name, “The Shops at Paramus Gardens Mall”.

I broke the class up in teams and as usual made the students work with total strangers. To top that each team had to work with the other teams to achieve their grade. This way the whole class gets to know one another and learn to communicate with the rest of the class. Projects like these are interesting not just for the research that the students come up with but how the students react to one another. I am never disappointed when I read the emails that are CCed to me as the CEO of the project.

I made myself as the Professor, the CEO of Orion Malls Inc., a large chain of Middle Class and Luxury Malls throughout the Northeastern part of the United States. Orion Malls Inc. had just bought the dowdy “Paramus Garden Mall”, a middle class mall in suburban Paramus, NJ. The mall, while successful and a money maker, was due for a huge makeover. With Malls surrounding it renovating and updating and just getting bigger, the Mall was falling behind its counterparts in the town by way of traffic and the diversity of stores.

Orion Malls Inc. Logo

Orion Malls Inc. logo

So I challenged the management team of the Mall with ideas for the new concept, “The Shops at Paramus Gardens”. This required a new logo, new signage, ways of reaching out to the community, new uses for the now closed “Bon-Ton Department” space for entertainment, a new restaurant concept in the food court area, outreach to Community organizations, a new marketing concept, making the mall more eco-friendly and greener and the updates in concepts and merchandising in the Sears and Lord & Taylor stores that still anchored the mall. We needed to update the Juniors, Children’s and Gift Departments. As usual the students did not disappoint me.

Mall Design

The former “Paramus Garden Mall”

I started with my design team and wanted them to come up with a concept of adding more green landscaping to the mall with trees, gardens, fountains and paths. I wanted them to convert the ‘open court’ in the middle of the mall that currently has four trees and a fountain and turn it into a village square with gardens, trees and tables. I also wanted them to figure out a way to make the mall more ‘eco-friendly’.

Greenery in Malls.jpg

Greenery in Malls

With my Food Court team, I wanted them to add new restaurants to the food court that reflected the changing demographics of Bergen County and New Jersey in general. Also I wanted them to find a way to make the food court more family friendly and ways of getting people from the surrounding office buildings to get out of the office and dine with us.

Jollie Bee

Adding Jollibee to the Food Court

The Community Service and Outreach Team was in charge of engaging in the surrounding communities and reaching out to local organizations about using the Mall for functions and charity events. I also wanted to see how we could utilize the Mall for functions for businesses within the Mall.

The Marketing & Advertising Team was in charge of reworking the old Mall logo from the 80’s and coming up with a whole new concept of shopping. We wanted to reach new markets with advertising campaigns and working with our Community Service team to present the Mall in a more ‘downtown’ aspect.

Our Entertainment Team was in charge of redesigning the former “Bon-Ton Department Store” space into a family friendly entertainment complex. I told them since they were presenting ideas to fill the space not to look at budgeting but look at what might attract families and business people coming off work. They had two floors of space and almost 180,00 square feet of space to fill.

Lastly, the last two anchor stores of the Mall needed an updating of merchandise and a refreshing of the stores so I challenged the Lord & Taylor and Sears stores to revamp their merchandise in the Juniors, Children’s and Gifts Departments to make the store more ‘family friendly’ and make it a shopping destination not just a place to shop. I also wanted them to work with the Community Outreach team to look at charity and special events that the stores could sponsor to promote the store and the Mall as well.

Attached below is the project and the ideas set forth by the teams. We also added the Power Point Presentation as well.

Links to the student’s project:

 

https://pgmcp.wordpress.com/about/

https://wordpress.com/post/wwwbergencountycaregiver.com/10403

Welcome to a new concept in shopping! Welcome to The Shops at Paramus Gardens Mall!

 

The Shops at Paramus Gardens Mall

The Shops at Paramus Gardens Mall 2019 Logo

Buscomonzefi.com tech logo

Day Ninety-Eight: Presenting Buscomonzefi.com, our Tech Start-up to the World, Business Communications 105 Bergen Community College December 4th, 2017

I worked this semester at Bergen Community College in Paramus, New Jersey, so after Halloween, I had to put the walk on hold for work purposes and the holiday season. One of the things I enjoy about being a college professor and teaching in the Business/Hotel Management School at Bergen Community College is watching the creativity of my students unfold.  This is my third semester at the college and this particular class just stood out.

They went from what I saw as a somewhat shy group of students to a founding start-up group of ‘Techies”, when we presented our group project for our simulated start-up company, “Buscomonzefi.com” (Acronym for Business Communications 105). I was just trying to get the students to communicate with one another and boy did they! It was the first class I ever taught where everyone got an ‘A’ and truly deserved it!

I have to admit that I am not the easiest grader and after twelve years of college myself (Michigan State University, The Fashion Institute of Technology, The Culinary Institute of America and Cornell University), I have seen my share of group projects but nothing like this. All I have to say is that if we as students had the technology at our finger tips that the kids do today, there is no telling what we could have accomplished.

I came up with the idea for a group project for the second half of our class and have to admit group projects at any grade is like gym class, you hate the idea of finding partners and then depending on them to do the work. The biggest problem with group projects is that there are some people that do all the work and others who just goof off and then get a grade. I wanted to prevent that this time.

I came up with the idea for Buscomonzefi.com when I was reading the trade journals on new companies and was annoyed that there were no CEO’s of new tech companies that were my age. I hate to tell all you young ‘techies’  this but Cisco, KLA Tencor, Microsoft, Oracle and the mother of them all, Google, were founded by people my age and older.

So I created a product that everyone would need, the Widget. Okay, you’re thinking “How to Succeed in Business without even Trying”, but I thought if Robert Morse could do it so could I. I also knew I wanted to something that would have the whole class engaged so I created my first tech company (hopefully not the last).

The famous scene from “How to Succeed in Business without trying Trying”

I made myself the CEO/Founder of Buscomonzefi.com and picked my executive team. I have to admit I did ‘pull some names out of a hat’ but I also wanted to challenge all of the students who I knew by their resumes and their class performance had a lot of talent but kept so quiet in class. I wanted to create open dialogue for the students plus I wanted to get students working with other students who they might not have chosen. I never saw a group of people blossom together so well. I was amazed that what I created was not a group project but a group of up and coming executives, who took control of a project and challenged themselves to their highest level.

We had only four weeks until the project was going to be presented and I knew the class was up for the challenge. All I gave them was the product itself and the fact that we had to present to the backers on the second to last day of class before the final exam.

I created an executive team, picked my President, Senior Vice-President and Vice-Presidents, Team Leaders and Team Members. I also picked my teams where I knew some of the people needed a boost because I saw in them what I didn’t think they saw in themselves. Some I just mixed the personalities. They as a class exceeded my expectations!

I also added that they would be grading one another, keeping journals, be graded on dress code and work performance. The final word was that if as their CEO I heard from the Executive Team that someone was not performing, I would get the team together for a discussion and the person could be ‘fired’ (meaning that they would fail the second part of the class). They all seemed to understand the grading system.

For the next four weeks, the class met on their own and created their divisions from the information that I gave them. I also told them if they took a one dimensional project and made it three dimensional, I would give them extra credit.  As a class, they far exceeded it.

They renamed the product “Bwidge”, very creative and then developed how the product would look and then worked in their divisions to fulfill their departments structure. Each of the teams took their departments and created them form scratch. They were broken down into Sales & Marketing, Tech Talent & Customer Service/Legal, Product Development and Corporate Security. Each division had its Vice-President with a Manager/Team Leader with them with the team under them. I set the hierarchy up and made sure that the President and Senior Vice-President took control over their ‘teams’.

In class, we would have ’round table’ discussions that I had seen online with smaller tech firms and we asked the questions of each other of where we were out, who was doing what and how the teams were working with one another. I made the President and Senior Vice-President also find our new Corporate Headquarters with the stipulation that it must be near ‘Silicon Alley’ in lower Manhattan.

On December 18th, they made the presentation on Google Slides and the class ‘blew my mind’ with their excellence. I brought in the Corporate Benefits Head of Bayer Aspirin America, who I work with on the Hasbrouck Heights Men’s Association to be my question and answer person. Even he was ‘blown away’ with the thoroughness that the students researched.

The Tech Talent Division even established a Website, (Google “Buscomonzefi.com” to see their work), and Instagram site and a Facebook page. which by the time of the presentation already had four followers (how did they find this?). They had complete handbooks created, policies made and even had the Employee Bill of Rights established.

The Product Development team created, priced out and even had the prototype made of the product “Bwidge”, a computer product that organized all your online files on your computer, both on a MAC and a PC, a product that did not even exist (only for either one or the other but not for both). They used the above logo and produced the final product for presentation, plus all the cost and patent information.

The Sales & Marketing team really dazzled me with their ideas for a launch party on New Year’s Eve, ad campaign in Times Square and Silicon Valley and Wall Street, their commercial (which they actually filmed for YouTube!) and their cost structure (totally unrealistic but I only had a million dollars of capital to work with). They even sent an invitation to the Mayor of NYC!

Buscomonzefi.com Logo.png

The Company Logo

The presentation night everyone was dressed for a formal ‘tech’ presentation to ‘WASP’ bankers. I have to admit I have to work with the gentlemen on the concept of ties but overall everyone was dressed so professionally.

Let me put it this way, I have never been prouder of a group of students than this semester and it is my pleasure to put this online for all their hard work. Like I said, this is the first time I ever created a ‘tech’ company from scratch and it will not be my last.

To all my students who might be reading this, you all deserved those ‘A’s and good luck in the future. So much for people who say that Millenniums don’t know how to communicate. This group took Business Communications to new heights. All you have to do is get them away from the cell phones.

Disclaimer: Please Google “Buscomonzefi.com” for the class presentation and work. It is very detailed orientated and showcases these students’ talent as future Executives.

JUstin Watrel I

Sincerely,

Professor Justin Watrel, Founder & CEO Buscomonzefi.com: Home of the ‘Bwidge’

Please check our blog and websites out online on Google:

https://buscomonzefi.yolasite.com/Our-Company.php

https://buscomonzefi.yolasite.com/

https://mywalkinmanhattan.com/tag/buscomonzefi-com/