Tag Archives: Bergecco-Parc Consulting Inc.

Day Three Hundred and Eighty Three Bergecco-Parc Consulting presents “Bergen 250: Exploring Bergen County’s Revolutionary War Era Cemeteries and Graveyards” April 29th, 2026

Every semester for my Business Marketing, Management and Communications classes, I create one big Team assignment for my students. In a Commuter College, it is a lot tougher for students to get to know one another between their studies and their jobs, so I create these projects to foster learning, creativity and especially Teamwork.

This semester I taught International Marketing. This is a tough course to teach as you always have students of various age groups and various levels of industry experience. The Spring semester was no different. This makes the class more interesting yet more challenging to teach. I still challenge them and test them to see what type of future executives they will become.

I also taught Principles of Management and International Marketing which came with their own challenges. It was the amount of people in each class and what projects would they be working on. I knew the things I wanted to work on, I just had to figure out how to frame them.

In the past, I have created these projects under the Bergecco-Parc Consulting Inc. banner, the main consulting company, the Orion Malls banner, a Mall design company and the Buscomonzefi.com banner, my Tech Division.

Each business concept does its best to be creative, forward thinking and have a thought producing presentations. I also challenge the students to top on another in their presentations and build on what they have seen others do in the past.

The Bergecco-Parc Consulting Inc. concept is an acronym for Bergen Community College Paramus campus where I work. It came to me one night around 3:00am in the morning when I was trying to figure out a project for my students to work on.

Professor Justin Watrel, CEO Bergecco-Parc Consulting Inc.

Our Corporate site (created my one of my former President’s:

This semester I attempted one of the toughest and most extensive Team projects in all the historical projects I have created, taking the listing of the Daughters of the American Revolution created for Bergen County Historical Division for the “Bergen 250”and we took it to another level.

I challenged the students to visit all the cemeteries and graveyards on the listing (using my blog if needed), find the tombstones of the veterans of the Revolutionary War and photograph them. Next they needed to create a biography of each of the veterans.

From there, they needed to create a short video of that gravesite and put it all into a QR code so visitors can find them. It was a big challenge but I knew this class could do it. There was something about the personality of this class that would make it work.

I then planned a series of field trips so that the students could visit particular sites in a more formal tour. I asked a lot of the contacts who I have met over the years to help me out, so the students could see why this project was so important to the 250th Anniversary to both our County and our Country. It took a lot to plan and execute. I gave them six weeks to do the research and create other sections of the project.

Bergecco-Parc Consulting Inc. Project Proposal:

The project came in four different sections:

A. They had to take the listing of all the veterans and their list of grave sites and play ‘detective’ to find the tombstones and then film and create the QR codes.

B. They had to create a special “250th Medallion’ that would be placed at each veteran’s tombstone to honor them on the “Bergen 250”. These pieces of art were very clever.

C. They had to create a “Farm to Table” fundraiser with three courses and an American selection of wines, one being from New Jersey. They also had to create the menu and the invitation to the event. The Teams created the menu, cost and budget to show how much they would raise for the event.

D. As an extra credit assignment, I had the Teams create a special “Halloween Tour”, with a special concession menu, tour script of the cemetery or graveyard of their choice and create the logo and advertising for it. Three of the four Teams created this.

Then I planned a series of field trips to visit the most important sites in Bergen County, some were tiny stand alone family cemeteries, some were historical sites and some were very important church graveyards with family plots.

I think this is where the students had the most fun. This is where the comradery of the class was created. As I took the Team out to many of the sites on their listings, the Teams got to see the concept of “Dark Tourism”, the desire to visit places were either bad things have happened, the site has an evil past or something to do with death. This has become a popular form of Tourism in the Twenty-First Century. (Think the 9/11 Memorial).

It was also a chance to get out of the classroom and get some fresh air and sunshine. These are some of the places our Team visited.

My Graveyard and Cemetery Team “Out in the Field”:

The first site I took my Team to was the Baylor Massacre site in River Vale, NJ, where the British had ambushed a battalion of soldiers and killed them. The site has a rather dark history from the war.

Touring the Baylor Massacre site

https://www.discoverbergencounty.com/baylor-massacre-burial-site

https://en.wikipedia.org/wiki/Baylor_Massacre

My review on TripAdvisor:

https://www.tripadvisor.com/ShowUserReviews-g46777-d12277914-r1054278914-Baylor_Massacre_Burial_Site-River_Vale_New_Jersey.html?m=19905

My review on VisitingaMuseum.com

My Team tour of the Baylor Massacre site

The Team tour of the site

Tour of the Baylor Massacre site

Touring the Baylor Massacre site

The irony about the site is that all my students were from Bergen County and none of them had been here before. I had taken my previous ‘Bergen 250’ class here as well as our next stop, the Haring Farm Cemetery just a few blocks away.

The Team picture at the Baylor Massacre site

We next toured the Haring Family Cemetery down the road on Old Haring Farm Road. This was one of the many examples of small family cemeteries that used to be placed at the edge of family farms, who wanted loved ones buried close by or the distance to the family church was too far away at that time.

Touring the Haring Family Cemetery

The Haring family is one of the most important and prominent Colonial families in New Jersey (and are very distantly related to me by marriage), so I felt this site was very important to visit to show the family dynamic of that era.

Our Team at the Haring Farm Cemetery at Old Haring Farm Court

https://www.findagrave.com/cemetery/1974293/haring-family-cemetery

My review on TripAdvisor:

https://www.tripadvisor.com/ShowUserReviews-g46777-d33055554-r1054278214-Haring_Farm_Cemetery-River_Vale_New_Jersey.html?m=19905

My review on VisitingaMuseum.com:

We then went on our Team lunch at Pompilio’s Pizzeria in Downtown Westwood, NJ. I feel on projects like this to build comradary and for the students to start their projects, we need to ‘break bread’ with one another and get to know each other in a relaxed place. Plus the students seem to love free pizza and Coke. This lunch has started many successful projects.

Our Team Divisional at lunch at Pompilio’s Pizzeria:

Our Team lunch at Pompilio’s Pizzeria

We all had such a nice time at lunch and feel this is the best way to get to know one another. The food at Pompilio’s is also excellent. I always host the lunch with large Cheese Pizza and Coke.

My Executive Team at our lunch

Our next Field Trip was the Old Stone Church in Saddle River at 481 East Saddle River Road in Saddle River, NJ. This is one of the oldest churches in Bergen County and in New Jersey.

The Old Stone Church at 481 East Saddle River Road in Saddle River

https://oldstonechurchonline.org

https://en.wikipedia.org/wiki/New_North_Reformed_Low_Dutch_Church

My review on TripAdvisor:

https://www.tripadvisor.com/ShowUserReviews-g46882-d33349708-r1053127966-Saddle_River_Reformed_Church_and_Cemetery-Upper_Saddle_River_New_Jersey.html?m=19905

My review on VisitingaMuseum.com:

Touring the oldest part of the graveyard

This church has the most complete set of tombstones of Revolutionary War veterans and the church website has some of the most complete information on their veterans.

Our group picture at the Old Stone Church

Our next trip was to the First Reformed Church of Hackensack, the second oldest church in New Jersey and one of the most important for the Revolutionary War. Their graveyard has the most amount of Revolutionary War veterans in Bergen County.

My students outside the First Reformed Church of Hackensack at 42 Court Street

https://en.wikipedia.org/wiki/First_Dutch_Reformed_Church,_Hackensack

https://dspace.njstatelib.org/items/4de999c0-1b3c-442a-867c-c3d5e3ee75e7

My review on TripAdvisor:

https://www.tripadvisor.com/ShowUserReviews-g46480-d34352436-r1058240159-First_Reformed_Church_of_Hackensack-Hackensack_New_Jersey.html?m=19905

My review on VisitingaMuseum.com:

The historic outside cornerstones of the church with the original family founder names carved in the bricks

The family keystones

John Paulson keystone

Henry Berry keystone

Albert C. Zabrifky keystone

The Historic First Reformed Church pews and stained glass windows.

The first floor of the church and the inside pews

The alter

The view of inside of the church

The Revolutionary War artifacts

My student visit on the second floor of the church. The church’s artifacts are displayed in the cases here.

Tour of the church

The Child’s family windows

Voorhis-Lozier-Moore Windows

The Kraissi family windows

The Van Valen windows

The War years windows

The church is the second oldest church in New Jersey and one of the oldest in the country. We then walked outside to tour the historic graveyard in the back of the church. It had the most amount of Revolutionary War veterans buried in Bergen County, NJ.

Many of the veterans of the American Revolution were buried closest to the church, which was the tradition of the time to be buried as close to the church as possible. Their graves were marked by Revolutionary War medallions and American flags.

The Demarest-Voorhis Revolutionary War graves

General Poor’s grave

Albert Romin grave Revolutionary War veteran

The front part of the church by the Hackensack Green was the resting place of many of these heros

Our Team of Student Consultants picture inside the historic graveyard

It is also the resting place of General Enoch Poor, who died during battle, whose funeral was attended by General George Washington himself. We took this group picture by the General’s grave.

Our Team pictures with General Poor

Our last field trip and one of our most important was to the Old South Presbyterian Church in Bergenfield. This was the place of the Demarest family plot, which is currently under a full renovation.

The Old South Presbyterian Church and Graveyard

https://www.southchurchtoday.org

My review on TripAdvisor:

https://www.tripadvisor.com/Profile/R4960NKjustinw/mediabatch/13264450?m=19905

My review on VisitingaMuseum.com:

We worked with Melissa Naylis, who is leading the renovation of the church and master carver, Bob Carpenter, who showed us how he is restoring the graveyard. He had led one of my previous classes when we visited the graveyard for my ‘Bergen 250’ project.

Master Carver Bob Carpenter leading our tour

The South Presbyterian Church and the Demarest family plot

The Demarest family plot

Melissa Naylis starting the tour with us

The students got to learn of the important history of the grave sites and why they are an important piece of the United States founding. The were the men who fought for our freedom and the wives and families that supported the effort.

Melissa leading the tour and introducing Bob Carpenter to us

Melissa Naylis explaining the work that is being done in the graveyard

Bob Carpenter explains his work

Some of the earliest tombstones in the graveyard

Bob Carpenter explaining the renovation

Bob Carpenter talking about the Demarest plot renovation

Pastor Glen from the Old South Presbyterian Church introducing himself to the students and joining us on this part of the tour.

Talking about the care of the tombstones

Talking about care of the tombstones

We then moved to tombstone of the founder of Rutgers University for a marble carving demonstration. Bob Carpenter wanted the students to know the effort into carving into stone and brought the tools of that era and a piece of marble for the students to use. The students got a kick out of this and some really enjoyed it.

Bob explaining the work of a marble carver

Describing the process

My students giving it a try

My student Amy, carving marble

My student, Walid, carving on marble

Demonstrating the process

After the demonstration, we talked about the work of the Demarest family and their contributions within Bergen County.

The founder of Rutgers University, John Henry Goetscheus and a member of the extended Demarest family.

Our Team picture after the tour

Taking a quick tour of the graveyard after the formal tour, the Blauvelt-Kipp family burial ground

I found that being ‘out of the field’ really exposed the students to not just to visiting parts of the county they had never seen but showing them how cemeteries and graveyards are part of our culture of respect and memory. They can be looked at less as religious standpoint but as a historical value of who we are and how it part of all of our pasts.

We also looked about how these sites could play a role of building Bergen County tourism by promoting these sites as a part of the history of our country. Not just during the Revolutionary War but as part of our cultural fabric.

On April 29th, 2026, the students made their formal Presentation of the project and showed off their research of the sites and their fundraising tools to support the restoration of these sites.

Here is their work:

The Bergen 250 PowerPoint:

https://docs.google.com/presentation/d/1WdalxqzFy9NJE-6D2Y9nRrHBTB9Z14N2WgSzn119EqM/edit?slide=id.p1#slide=id.p1

The Bergen 250 Website:

https://sites.google.com/me.bergen.edu/bergecco-park-consulting-inc/our-journey

The Bergen 250 Presentation Video:

https://drive.google.com/file/d/1ow37gAAbXF22uoae_bwix6mAseVn_TXy/view

The Bergen 250 YouTube Video:

This was an amazing project that will benefit so many people from historians to researchers to people who love the Revolutionary War and its history to family members looking for loved ones.

It is my class’s contribution as well as other future and past projects to benefit the “Bergen 250” and the rich history of Bergen County, NJ. Our County has contributed so much to not just the building of the state but of the United States as well. It was one of the best projects I ran as CEO of Bergecco-Parc Consulting Inc.

Our Executive Picture:

The “Cemetery and Graveyards” Team

Our Reception following the Presentation

Our Presentation was followed by a Q & A with many people we had met along the way from our visits “out in the field” who had come to see the final project and this was followed by our Corporate Team picture and then a reception in honor of the Student Consultants who made this important possible and come to life.

Great job Team!

Day Three Hundred and Eighty Four Bergecco-Parc Consulting presents “Bergen 250: Touring & Marketing the Pascack Historical Society Museum in Park Ridge, NJ for Tourism” April 29th, 2026

Every semester for my Business Marketing, Management and Communications classes, I create one big Team assignment for my students. In a Commuter College, it is a lot tougher for students to get to know one another between their studies and their jobs, so I create these projects to foster learning, creativity and especially Teamwork.

This semester I taught two sections of Business 101-Introduction to Business, which is the entry level course to the Business/Hotel Management School. This is a tough course to teach as you always have students of various age groups and various levels of industry experience.

The Spring semester was no different. This makes the class more interesting yet more challenging to teach. I still challenge them and test them to see what type of future executives they will become.

I also taught Principles of Management, which came with its own set of challenges. It was the amount of people in the class and what projects would they be working on.

In the past, I have created these Team projects under the Bergecco-Parc Consulting Inc. banner, the main consulting company, the Orion Malls banner, a Mall design company and the Buscomonzefi.com banner, my Tech Division. All of these business concepts are simulated.

Each business does its best to be creative, forward thinking and have a thought producing presentations. I also challenge the students to top on another in their presentations and build on what they have seen others do in the past.

The Bergecco-Parc Consulting Inc. concept is an acronym for Bergen Community College Paramus campus where I work.

Professor Justin Watrel, CEO Bergecco-Parc Consulting Inc.

Our Corporate site (created my one of my former President’s:

While my morning Business 101 classes worked on their ‘Breakfast at Primo Pizza’ project and my International Marketing students worked on their “The Historic Revolutionary War Graveyards and Cemeteries of Bergen County” projects, I had my Principle of Management students create a game plan to market the Pascack Historical Society Museum in Park Ridge, NJ to a younger, more modern audience.

When choosing a project for this class, I had had two other ideas that fell through, then I had remembered working with the Pascack Historical Society Museum the prior year for my “Bergen 250” Team Project. We had proposed a Farm to Table Dinner at the Wortendyke Barn down the road with the dinner starting with a Cocktail Party here with a tour of the museum. I asked the museum again to partner with me on this project.

The “Bergen 250” Project in Spring 2025:

The Video Presentation of the “Bergen 250” in 2024:

The museum had created a wonderful exhibition for the “Bergen 250” but when I went to visit it, no one was at the museum but myself. When I asked the volunteers that day how many people had visited the museum, they told me I was the first one. That got me thinking why people were not visiting this wonderful museum with its interesting artifacts and intriguing displays.

The outside of the Pascack Historical Society Museum at 19 Ridge Avenue in Park Ridge, NJ

Then I looked at their website and their displays. I realized that the museum was not adapting to the cellphone age. There were no QR codes at any of the displays, not enough pictures of the display on their website and their scavenger hunt bingo game needed an update to engage a younger crowd.

https://www.facebook.com/pascackhistoricalsociety

My review on TripAdvisor:

https://www.tripadvisor.com/ShowUserReviews-g46713-d12610386-r1051662243-Pascack_Historical_Society_Museum-Park_Ridge_New_Jersey.html?m=19905

My review on VisitingaMuseum.com:

That’s when I came up with a Marketing plan for the museum and proposed it to their Executive Board. We worked together to come up with new ways to promote the museum and its collection. This was our combined idea and we looked at how to bring more traffic to the museum.

The Proposal for “Bergen 250: Touring the Pascack Historical Society Museum”:

I presented the project to my students after the Spring Break and then the next week took my students on a mandatory field trip to the Pascack Historical Society Museum in early April. The Board members of the Museum led us on a tour of all the exhibitions, then discussed their plans for the “Bergen 250” and then discussed some of the challenges that the museum faced with attendance.

Touring the museum

The students on their part took pictures and notes about the museum and their displays. Many would make various trips back to the museum to crest the QR codes for the displays and map the museum’s backyard for the Farm to Table fundraiser and a proposed afternoon tea.

Touring the museum

Touring the museum

Touring the museum with the Board of the museum

The museum’s Board members could not have been nicer and more helpful to the students and myself. We got a lot of insights on what direction the Board wanted to go.

Our Team picture at the museum

The tour of the museum took about an hour. We then had a Division Team Dinner at Pompilio’s Pizzeria in Downtown Westwood, NJ:

https://www.pompiliospizzeria.com

My review on TripAdvisor:

https://www.tripadvisor.com/ShowUserReviews-g46923-d4643410-r1053567938-Pompilio_s_Pizzeria_Restaurant-Westwood_New_Jersey.html?m=19905

Dinner with my Divisional Team

I find that these Team dinners and lunches are very helpful in getting the students together to get to know each other and we share a nice meal as a Team should. We asked the Board to join us so we could continue the conversation.

Dinner with both the Board and my Team

For the next five weeks the three Teams broken into Marketing, Historical and Foodservice created their ideas and game-plans to help the museum increase traffic by trying to bring a younger and tech savvy visitor into the space.

The Pascack Historical Society PowerPoint:

The Pascack Historical Society Corporate Website:

https://ekucevic4.wixsite.com/bergecco-parc-consul

The Pascack Historical Society YouTube Presentation:

The video of our Presentation to the Board of the Pascack Historical Society Museum on the evening of April 29th, 2026

On the evening of April 29th, the Board members of the museum joined us for the Presentation of ideas the students came up with including setting new QR codes for all the displays, a revamped Marketing plan to showcase the museum, a new historical walking tour, one aimed at adults and one to children and the ideas for the fundraising dinner, a children’s birthday party concept and a Afternoon Tea fundraiser.

After the Presentation, we had a Q & A on the ideas and after the Presentation was over, we had a reception for our guests and for the student consultants. Then we took our Corporate Team picture.

My Divisional Team the night of the Presentation

Our reception after the Presentation

It was another successful project accomplished and it looked like the Board went home with new ideas and the students learned a few things about themselves. I could not have been more proud of the students.

Day Three Hundred and Eighty One Bergecco-Parc Consulting presents “Breakfast at Primo Pizza at Bergen Community College (Early Morning) April 29th, 2026

Every semester for my Business Marketing, Management and Communications classes, I create one big Team assignment for my students. In a Commuter College, it is a lot tougher for students to get to know one another between their studies and their jobs, so I create these projects to foster learning, creativity and especially Teamwork.

This semester I taught two sections of Business 101-Introduction to Business, which is the entry level course to the Business/Hotel Management School. This is a tough course to teach as you always have students of various age groups and various levels of industry experience. The Spring semester was no different. This makes the class more interesting yet more challenging to teach. I still challenge them and test them to see what type of future executives they will become.

In the past, I have created these projects under the Bergecco-Parc Consulting Inc. banner, the main consulting company, the Orion Malls banner, a Mall design company and the Buscomonzefi.com banner, my Tech Division. Each business does its best to be creative, forward thinking and have a thought producing presentations. I also challenge the students to top on another in their presentations and build on what they have seen others do in the past.

The Bergecco-Parc Consulting Inc. concept is an acronym for Bergen Community College Paramus Campus where I work. I came up with it one night at three in the morning when I needed an idea for a project for my students.

Professor Justin Watrel, CEO Bergecco-Parc Consulting Inc.

Our Corporate site (created my one of my former President’s:

In the Spring of 2026, I partnered with American Dining Creations, our on-campus leasee of our dining outlets with both the main cafeteria on the second floor and the coffee shop and pizzeria on the first floor.

We created a project three years ago in my Spring 2023 class entitled ‘Feasting at Bergen Community College-Breakfast , Lunch and Dinner’ when they were finding that the students did not know we had a cafeteria. The project was a huge success and gave the company insights to the identity problems the students had on on-campus dining.

The project ‘Feasting at Bergen Community College’ Spring 2023:

The Video Presentation:

This semester we tackled the issue of options for early morning quick dining. The coffee shop offered two options, egg bites and breakfast sandwiches plus pastries and bagels.

I thought it could offer more by opening the pizzeria three hours early and offering a selection of breakfast themed pizzas, calzones and desserts that could transition to lunch. So I partnered with Jack, the manager, again and had the students create a new menu, set up the Social Media, create a new logo for the breakfast menu and plan an Opening Party to promote the new menu. The results were very interesting.

The Project Presentation Proposal:

Next I had a mandatory field trip to the pizzeria where Jack described the current business and sales of Primo Pizza, our pizzeria on the Bergen Community College campus.

So in early March, we had an in class field trip to the pizzeria and arranged for Jack to tell us about the business. It was an eye opener on how the company’s contract works with the college and the perimeters you have to work with space and menu.

Jack, the manager of American Dining Creations, on the morning of our tour

My 8:00am class on their on-campus field trip

The field trip to Primo Pizzeria

The morning field trip to Primo Pizza

The Teams on our field trip

My 8:00am class Team Picture

My 8:00 am Team picture

I broke the class up into five teams and for the next six weeks we worked on the Team project, creating a new breakfast concept that would work for the college.

Being in Corporate does come with its difficulties. Teams disagreed, team members disappeared and balances were shifted throughout the six weeks. It is amazing how much of the true Corporate experience they really have on this project.

On April 29th, 2026, the students presented their ideas to Jack and myself. There were some very interesting ideas on how to grow the business at an earlier hour and how to transition breakfast items into the early lunch menu.

I really liked some of the creative ideas that the groups came up with pizzas topped with eggs and various meats and vegetable toppings, the variety of cheeses and sausages and their use of spices. Some came up with Korean, Spanish and Italian themed flavors both as toppings and fillings. The parties they planned for the Opening went from simple to a little to elaborate with budgets that went into the thousands (this would not work). I liked all of their logos and though their ideas for the menu were very clever.

Below is the PowerPoint and Presentation of the project ‘Breakfast at Primo Pizza‘:

The PowerPoint created by the Executive Team:

The Website created by the Executive Team:

https://lladerach.wixsite.com/bergecco-parc-cons-8

The YouTube Presentation of the Project:

https://drive.google.com/file/d/13RgKO_LhCpeqmJI_WF7GzBwaxRk5rEbM/view?ts=69f7cdeb

Each Executive Team has to find our Divisional Corporate Headquarters, and plan the Division’s Corporate party. One of the items of the party is the Corporate gift which is given to each Team Member at the party. This is the item the morning Team chose, a Beach combo with a beach towel, water bottle and sun glasses. I thought it was very clever.

The Corporate Present proposal

After the Presentation was over, we had a Q& A on the ideas the students had and Jack seemed very impressed with what the students had to say. This was a great way to get feedback from the audience the company was trying to reach.

The Presentation Reception

After every Presentation, I have a reception for my students with homemade cookies and brownies that I bake for the students, chips, waters and sodas. I do this after every presentation for a job well done.

Our Presentation Team Picture

We finish each Presentation with our Team Corporate picture. My well dressed and polished future executives ready to conquer the big city. Then the final exam and then they move on to the next class.

Another successful project and another semester complete.

Day Three Hundred and Sixty-Seven Bergecco-Parc Consulting Inc. “Sounds and Subs” Restaurant Concept December 10th, 2025

The Bergecco-Parc Consulting Inc. Executive Paramus, NJ Team December 10th, 2025

My Executive Team for ‘Sounds and Subs”

Every semester for my Business Marketing, Management and Communications classes, I create one big Team assignment for my students. In a Commuter College, it is a lot tougher for students to get to know one another between their studies and their jobs, so I create these projects to foster learning, creativity and especially Teamwork.

This semester I taught three sections of Business 101-Introduction to Business, which is the entry level course to the Business/Hotel Management School. This is a tough course to teach as you always have students of various age groups and various levels of industry experience. The Fall semester was no different. This makes the class more interesting yet more challenging to teach. I still challenge them and test them to see what type of future executives they will become.

This semester I created three restaurant concept projects for my students, “Sounds and Subs”, a music store and sub/sandwich shop concept based on Mike’s Sub Shop in Boonton, NJ, “Farmer’s Market”, a farm to table concept based on The Corner Counter in Red Hook, NY and then “Pasta and Pies”, a sweet and savory pie concept with pasta dishes based on Nobel Pies out of Beacon, NY.

My morning Business 101 class worked on the “Sounds and Subs” concept where they were challenged to create a music based restaurant concept with a menu of creative sub and sandwiches, interesting salads, a mocktail menu, an opening party, social media and a gift shop selling items from their menu plus records, CDs and musical products. They also had to pick the location and figure out all the budgets.

They also had to create a stage area for bands and local performers for ‘Open Mic nights’. The results were amazing to see and what students with a little creativity, a lot of time (six weeks) and a little push can accomplish. I also liked the bands they chose to perform at their restaurants,

In the past, I have created these projects under the Bergecco-Parc Consulting Inc. banner, the main consulting company, the Orion Malls banner, a Mall design company and the Buscomonzefi.com banner, my Tech Division. Each business does its best to be creative, forward thinking and have a thought producing presentations. I also challenge the students to top on another in their presentations and build on what they have seen others do in the past.

The Bergecco-Parc Consulting Inc. concept is an acronym for Bergen Community College Paramus campus where I work.

Professor Justin Watrel, CEO Bergecco-Parc Consulting Inc.

Our Corporate site (created my one of my former President’s:

This class created menus with creative subs and sandwiches, salads, soups and unique signature desserts. They had to also create a mocktail menu. Some students kept the menus safe while others really put their heart and sole into it and showed how creative they were with their menus.

Each project had to include the location of where the restaurant would in what town in Bergen County, the social media, the menu, the opening party and what would be featured in their gift shop. They had a to figure out the budget for everything as well.

The Project Proposal:

The Proposal for Sounds and Subs:

Before we did the formal presentation, I had the students create the ‘Holiday Presentation’ where corporate requested that our Teams represent the company in creating the invitation, menu and holiday greeting for the Corporate party in the New Brunswick headquarters. This is the presentations:

The Holiday Project Proposal:

The Holiday Project PowerPoint:

https://docs.google.com/presentation/d/1KIhtOxsZc_ZBI2tliNecVSuMCaPpvCH418k3tjOP0b8/edit?slide=id.p1#slide=id.p1

The Holiday Project Video:

The Holiday Project

One Wednesday morning, December 10th, the class presented their ideas to me and these are the results of the individual Teams. Each Team came up with different and unique concepts.

The PowerPoint of the Presentation:

The Website of the Presentation:

https://icuffaro.wixsite.com/my-site-6

The YouTube Video of the Presentation:

The video on the Presentation

The day of the project, I have the students dress in professional dress to present their ideas to the clients. The student executives presented their ideas on location, design, menus, social media and creating an opening party for the restaurant. They also came up with ideas for local musicians who could entertain on a nightly basis. The client was looking for a concept that would attract music lovers not just from the suburbs but from Manhattan, Brooklyn and Newark.

Here are examples of ideas of what the Student Consultants would work in the town that they chose:

Team Three making their initial pitch to the client

Team Three explaining their proposal for the floor plan of their restaurant

Team Five starting their presentation

What I found interesting what the musicians who the Student Consultants chose for both their Opening Parties to promote the restaurant and to play at the restaurant on a circulating schedule. They were some pretty sophisticated musical groups which showed me the tastes of these students in their music selections.

After the presentations were over, we had a Q & A and then we had a light reception. For each of my classes, I baked cookies, brownies and rice crispy treats along with a variety of chips, sodas and waters for all of my students to show my appreciation for their hard work.

It really was an interesting presentation and I was very proud of my students.

Best of luck in the future to all my executives.

Day Three Hundred and Sixty-Eight Bergecco-Parc Consulting Inc. presents “Farm to Table” Restaurant Concept December 10th, 2025

My Executive Team from the ‘Farm to Table’ Restaurant concept in our Corporate picture

Every semester for my Business Marketing, Management and Communications classes, I create one big Team assignment for my students. In a Commuter College, it is a lot tougher for students to get to know one another between their studies and their jobs, so I create these projects to foster learning, creativity and especially Teamwork.

This semester I taught three sections of Business 101-Introduction to Business, which is the entry level course to the Business/Hotel Management School. This is a tough course to teach as you always have students of various age groups and various levels of industry experience. The Fall semester was no different.

This makes the class more interesting yet more challenging to teach. I still challenge them and test them to see what type of future executives they will become.

This semester I created three restaurant concept projects for my students, “Sounds and Subs”, a music store and sub/sandwich shop concept based on Mike’s Sub Shop in Boonton, NJ, “Farmer’s Market”, a farm to table concept based on The Corner Counter in Red Hook, NY and then “Pasta and Pies”, a sweet and savory pie concept with pasta dishes based on Nobel Pies out of Beacon, NY.

My morning Business 101 class worked on the “Farmer’s Market” concept where they were challenged to create a restaurant with a menu of creative sandwiches, soups, interesting salads, a mocktail menu and a gift shop selling items from their menu plus homemade jams, jellies.

They also were tasked in finding local farms to supply the restaurant concept with fresh produce and meats. The results were amazing to see and what students with a little creativity, a lot of time (six weeks) and a little push can accomplish.

In the past, I have created these projects under the Bergecco-Parc Consulting Inc. banner, the main consulting company, the Orion Malls banner, a Mall design company and the Buscomonzefi.com banner, my Tech Division. Each business does its best to be creative, forward thinking and have a thought producing presentations. I also challenge the students to top on another in their presentations and build on what they have seen others do in the past.

The Bergecco-Parc Consulting Inc. concept is an acronym for Bergen Community College Paramus Campus where I work.

Professor Justin Watrel, CEO Bergecco-Parc Consulting Inc.

Our Corporate site (created my one of my former President’s:

This class created menus which reflected the seasons and had to choose one season to feature. The menu had to reflex fresh ingredients from that period with a selection of soups, salads, sandwiches and desserts. Some students kept the menus safe while others really put their heart and sole into it and showed how creative they were with their menus.

The students also had to create a gift shop concept with items from the menu, items like fresh jellies and jams, a variety of baked goods and then novelty items such as shirts, bags and aprons. For extra credit, I asked them to source the items for menus. I saw the most interesting results that afternoon.

The Project Proposal:

The Proposal for Farmer’s Market:

The Holiday Project Proposal:

The Holiday Project Presentation:

The Holiday project normally serves as Quiz Four for my class but I wanted the students to concentrate on their Academics this semester so I used this as an extra credit project.

Each Team has been requested by corporate in New Brunswick, to create a proposal for the Corporate Holiday Party that includes a invitation with a Christmas themed logo, a menu proposal with an appetizer, entree, and a dessert along with a signature holiday drink.

Then the Team had to film a video greeting in English and Spanish wishing everyone a Happy Holiday season. They had forty-five minutes to pull it off and these were the result of that project.

The PowerPoint of the Presentation:

https://docs.google.com/presentation/d/1raYNRfdEKhcioW0Mu71mvbQcTBcfx-uFSFPicdq9HYE/edit?slide=id.g39f9fe40fbd_0_1#slide=id.g39f9fe40fbd_0_1

The Website of the Presentation:

https://ckramer169801.wixsite.com/bergecco-parc-farm-t/group-one

The YouTube Video of the Presentation:

One Wednesday morning, December 10th, the class presented their ideas to me and these are the results of the individual Teams. Each project was so different for the same concept.

Team Two’s diorama of their restaurant concept

Team Four presenting their project presentation

Team Three starting their presentation

Each Team had to present their ideas on their location for the restaurant, budget, layout, menu, gift shop ideas and advertising. Each Team had their own unique way of interpreting the restaurant concept and bring their fresh ideas to their Presentation.

Of my three classes in the Fall 2025 semester, this class came up with some of the most clever ideas and all five Teams seemed the most competitive of all the classes.

After the presentations were over, we had a Q & A and then we had a light reception. For each of my classes, I baked cookies, brownies and rice crispy treats along with a variety of chips, sodas and waters for all of my students to show my appreciation for their hard work.

It really was an interesting presentation and I was very proud of my students.

Best of luck in the future to all my executives.

Day Three Hundred and Sixty-Nine Bergecco-Parc Consulting Inc. presents the “Pasta and Pies” Restaurant concept December 10th, 2025

The Bergecco-Parc Consulting Inc. Executive Paramus, NJ Team December 10th, 2025

My Executive Team Team picture

Every semester for my Business Marketing, Management and Communications classes, I create one big Team assignment for my students. In a Commuter College, it is a lot tougher for students to get to know one another between their studies and their jobs, so I create these projects to foster learning, creativity and especially Teamwork.

This semester I taught three sections of Business 101-Introduction to Business, which is the entry level course to the Business/Hotel Management School. This is a tough course to teach as you always have students of various age groups and various levels of industry experience.

The Fall semester was no different. This makes the class more interesting yet more challenging to teach. I still challenge them and test them to see what type of future executives they will become.

This semester I created three restaurant concept projects for my students, “Sounds and Subs”, a music store and sub/sandwich shop concept based on Mike’s Sub Shop in Boonton, NJ, “Farmer’s Market”, a farm to table concept based on The Corner Counter in Red Hook, NY and then “Pasta and Pies”, a sweet and savory pie concept with pasta dishes based on Nobel Pies out of Beacon, NY.

My evening Business 101 class worked on the “Pasta and Pies” concept where they were challenged to create a restaurant with a menu of sweet and savory pies, creative pasta dishes, a mocktail menu and a gift shop selling items from their menu plus clothing and gifts. The results were amazing to see and what students with a little creativity, a lot of time (six weeks) and a little push can accomplish.

In the past, I have created these projects under the Bergecco-Parc Consulting Inc. banner, the main consulting company, the Orion Malls banner, a Mall design company and the Buscomonzefi.com banner, my Tech Division. Each business does its best to be creative, forward thinking and have a thought producing presentations. I also challenge the students to top on another in their presentations and build on what they have seen others do in the past.

The Bergecco-Parc Banner is an acronym for Bergen Community College Paramus Campus where I work. I use this concept to teach the lessons in the book.

Professor Justin Watrel, CEO Bergecco-Parc Consulting Inc.

Our Corporate site (created my one of my former President’s:

This class created menus with creative pies and what delicious ingredients that can be tucked into them, selective pasta dishes with side salads and unique signature desserts. Some students kept the menus safe while others really put their heart and sole into it and showed how creative they were with their menus.

One Wednesday night, December 10th, 2025, the class presented their ideas to me and these are the results of the individual Teams.

The Project Concept:

The Proposal for Pasta and Pies:

The PowerPoint Presentation of the Project:

https://docs.google.com/presentation/d/1G9MngEpc0Jzxa-jsUcfCI-R9eSd-pBG1PAhMsOYflCY/edit?slide=id.g3aaba619d79_4_162#slide=id.g3aaba619d79_4_162

The YouTube Presentation:

Part One: Opening Team Four and Team One

https://www.youtubeeducation.com/watch?v=FeXYdhTMG8c

Part Two: Team Two and Team Three

Part Three: Team Five and the Conclusion

https://www.youtubeeducation.com/watch?v=vV-C8kg5jbI

The Company Website:

The Team Presentation pictures from that evening:

Each of the Team members are required to be in Professional dress when presenting their project to the fictional client as they would in task life.

Team Four starting their presentation

Team One presenting their presentation

Team Two’s winning presentation and I wanted to add the best dressed Team

Some of the creative Gift Shop ideas from Team Two

Team Four presenting their project featuring their logo

Team Five making their presentation of their Team

Some very creative advertising from Team Five

At the end of the presentation and after the Q& A, we take the Corporate picture, which I do to show feature recruiters what these students are made of and what seasoned executives they will make in the future. I really am proud of the students that accomplish this project.

Our Corporate picture at the end of the evening

At the end of the evening, I always have a small reception after the presentation. Many of the groups brought samples of their pies for extra credit and our President was the manager of a bakery and brought this beautiful sheet cake with the company logo on it. I thought this was very clever.

The President’s Cake at our reception after the presentation

I bake a variety of cookies, brownies and rice crispy treats along with providing a variety of chips, sodas and waters for the reception. It is my way of recognizing a job well done.

The students did a nice job interpreting what the ideas and theme of the project was and what the client might be expecting.

It was a very interesting evening of which I hope the students carry with them in the future not just to other classes but into the workplace as well.

Best of luck to my future executives.

My Life as a Firemen: The Bergen County Firemen’s Home Association: October Meeting and Entertainment October 19th, 2025

The membership arrived at the NJ State Firemen’s Home to find the home decorated for the upcoming Halloween and Thanksgiving holidays. It seemed like yesterday we were up here for the Summer Barbecues.

The outside grounds of the NJ State Firemen’s Home

We had a lot to talk about at our October meeting with the Annual Convention behind us. There had been discussions on the Home and its expansion, renovations going on and the upcoming holiday season. I thought it was one of the best meetings we had in a long time.

The outside of the home decorated for the upcoming holiday season

Our fundraising has been coming along really well and we have exceeded our drive from last year. I think the word getting out about what we do and the Social media has been a huge help. We not only want to show our fellow fire companies where their money is being spent but how it is being spent.

We discussed also our upcoming reorganization breakfast at the Wyckoff Fire Department in November and the Annual Christmas party in December. Our Secretary, Tom Simpson discussed the gift this year and a planned lunch for both the staff and the membership. Everything is underway and planned for a great holiday season.

After the meeting was over, we joined the residents in the main meeting room where refreshments were being served and the entertainment had started.

Gigi entertained the residents on a stage decorated for the upcoming Halloween season

Gigi performed a series of Classic rock and Country music

Gigi performing Dean Martin’s “That’s Amore”

Gigi performing the song “That’s Amore”

Gigi performing the Patsy Kline hit “Crazy for you”

After ending her performance with ‘God Bless America’, we got up and introduced ourselves to the residents. We let everyone know about our upcoming Christmas party, which is always a huge hit with the residents and staff alike. We also we wished them well and for their years of service to the fire service, which they seemed touched by. Then we took our group picture.

The members of the Bergen County Firemen’s Home Association

We ended the program with one of the employees of the home, Eleanor, singing with Gigi a heartfelt song., “I Believe”.

Eleanor singing “I Believe”

What I thought was interesting was one of the guys told me she had once been a backup singer to Michael Jackson. I thought that was really gift that this woman shared her voice and love for these guys.

It really was a wonderful afternoon and I want to thank everyone who made it possible. This is our gift to our fellow firefighters.

Day Three Hundred and Forty-Four Bergecco-Parc Consulting Inc. presents the project “Critchley’s Candies-We’re Making It!” June 23rd, 2025

This is the first time in my career at Bergen Community College that I have taught a summer class and it was a very interesting experience. I have taught Business 101, which is the Introduction to Business class for many years but not in a modified seven week period. Normally this important entry level course is taught in fourteen weeks.

With an issue with my car the first day of class and then the Memorial Day holidays the next week put us two days behind and then I had to work on a modified Team project for the students. This would be a challenge. I had done all the on campus events I wanted and there was not much time for one of the bigger more detailed events. So I decided to reach out to a local business to help me out.

I was going to use the florist across the street from the campus and thought that would be the perfect client. The couple unfortunately was selling the business and even though they liked the idea thought it would not work since it would not help them as they were looking for a buyer of the business.

I then had another idea with a business I passed all the time driving up and down Kinderkamack Road on my was back and forth to work, Critchley’s Candies in River Edge, NJ. The business had been around for seventy years and I had met the owner once before. I thought would he help me out?

Critchley’s Candies at 812 Kinderkamack Road

https://www.critchleyscandies.com/

My review on TripAdvisor:

https://www.tripadvisor.com.sg/Restaurant_Review-g46776-d33257078-Reviews-Critchley_s_Candies-River_Edge_New_Jersey.html?m=69573

https://www.facebook.com/CritchleysCandies/

https://www.instagram.com/critchleyscandies/

I was very lucky in that the store had a new owner, Rossana, who was willing to partner with me and liked my proposed ideas. I was lucky that she was looking for ideas to expand her business so it was a win win for the two of us. This would give her free marketing and a fresh perspective from a younger customer and would give the students an opportunity to help a small business owner.

I made two trips to the store to get some ideas and look over the merchandise. They have a nice selection of candies and chocolates and a whole new line of handmade candies that are made in store.

The inside of Critchley’s Candies

The selection of candies at Critchley’s

The selection of handmade candies

Once myself and Rosanna, the owner, worked together to fine tune the project, I brought my class to the store for their field trip. We had a two week deadline on this project and there was a lot to do (they actually did the whole project in ten days).

Over the weekend, I picked my Executive Team and fine tuned the project with more details to each section of the project. It had to be pared down because unlike many other Team projects, we had only two weeks to pull this off and present it to the client.

The proposed project: Critchley’s Candies: We’re Making it!

On one of the rainiest mornings we had in a long time (it never stopped raining for a month), I met my students to tour the candy store. We had a really nice time touring the store that morning and Rossana’s full time employee, Nancy, led the tour with myself and the class.

My students on the tour of the store

My class getting a feel of the merchandise

Nancy, one of the employees of the store led the tour discussing the different lines of merchandise.

We discussed the different types of gummies, jellies and hard candies the store carried.

The video of the tour of Critchley’s Candies that day:

My class and I touring Critchley’s Candies with Nancy, one of the long service employees at the store. She explained all the candy lines to us and what chocolates were made in house.

She then discussed the individual chocolates that are on sale for creating boxes for gift giving.

Me tasting the homemade Milk Chocolate Covered Oreo

When we finished the tour, we had a candy tasting. Everyone got a chance to taste either a homemade Milk or Dark Chocolate Covered Marshmallow or Oreo Cookie. It was a sweet way to end our tour of Critchley’s Candies. Then it was on to our Team Lunch.

After the tour was over, our class took a group shot at the store with Nancy.

After the tour was over, I took my students on their first ‘Business lunch’ and we met as a class at Pompilio’s Pizzeria at 223 Westwood Avenue in Downtown Westwood, NJ. I have taken students here before for lunch on about five other Team projects.

This gives the students the opportunity to get to know each other and have some Team bonding. The pizza is also excellent here too and they have very fair prices and a wonderful ‘school special’.

The Team Lunch:

Pompilio’s Pizzeria & Restaurant at 223 Westwood Avenue in Downtown Westwood, NJ

https://www.pompiliospizzeria.com/

My review on TripAdvisor:

https://www.tripadvisor.com/Restaurant_Review-g46923-d4643410-Reviews-Pompilio_s_Pizzeria_Restaurant-Westwood_New_Jersey.html?m=69573

Some of my students at our Business Team building lunch

The pizza here is excellent

From this point on the students were on their own to create the project. We have already had a series of Board meetings in class and I have had to face two students dropping the class ( I just don’t think this is for everyone).

For the next two weeks, technically ten days, the students worked with their teams on completing the assignment. This meant meeting on their own time and trips back to Critchley’s Candies to film commercials and Tik Tok videos.

We had our last Board meeting the day before the Presentation to wrap things up and go over any missing items. I strictly informed about dress code and performing the role as Student Consultants. From this point on, it would be up to them. They were also assigned two papers to finish the project up.

Paper Three: What would I change in the store if I bought Critchley’s Candies from the owner:

Paper Four: What did I learn from the Bergecco-Parc Consulting Inc. project:

On Tuesday morning, June 24th, 2025, the Presentation took place in our classroom. The first mode of business for each student was to pass the ‘Dress Code’ grade. I have students come in formal business attire. My way of turning group of Gen Zers in to Gen X. Image is very important when trying to sell a concept or program and you must look the role.

With the exception of a few hiccups, the whole class looked very professional considering it was 95 degrees outside. It not been this hot all week but it felt like 100 degrees. Thank God the air conditioning was working in our part of the building that day and the classroom was very comfortable.

The Presentation started late as one student got a flat tire and we had to wait for him. At the same time the owner of the store had an issue at her full time job that got resolved just as the student arrived in class. We started the Presentation at 11:00am and now it was full attention on the project.

Copy of the PowerPoint presentation:

The President this semester, Peter McNamara and the Senior Vice-President of Operations JC Abella welcoming everyone and starting the Presentation.

Marketing Team Member Kim Perez discussing the history of Critchley’s Candies to the audience.

The Marketing Team discussing the new ‘Store Jingle’ for the commercial

The Commercial on YouTube:

This includes the store jingle at the end of the commercial.

The students also created a Tik Tok video on the store and its wonderful selection of chocolates.

The Tik Tok video:

The Tik Tok video on Critchley’s Candies

Marketing Team member Matthew discussing the creation of the ‘Store Jingle’

The Product Development and Special Event’s Team discussing the QR Codes Program for the store’s boxed and individual candies.

Product Development/Special Events Team Member Aisha Martinez discussing the new ‘Summer Camp Care package’ proposal. This included a prototype of the packaging.

Team Leader of the Product Development/Special Events Liam discussing the ‘In-house Birthday Party’ program. This caters to that jaded Bergen County child who has seen it all. This birthday concept was very creative. It made it fun to have a birthday at the store.

His proposal for the ‘Birthday Party’ invitation with Vice-President of Product Development/Special Events Joel Fife to the right and President McNamara and SVP Arabella to the left looking on.

The Presentation concluded on time with a Q&A and a discussion on some of the ideas needing adjustments. Overall the owner of Critchley’s Candies, Rossana Rossi, who I partnered on this project seemed very impressed by the results. Then we took our Team picture with the owner and her employee, Nancy, who had led us on the tour of the store two weeks earlier.

The Paramus Critchley’s Candies Team with the owners of Critchley’s Candies.

After the Presentation was over, everyone took their jackets off and I hosted a reception for the students and our guests. I baked cookies and brownies and had an assortment of snacks and sodas for the students. I thought this went by very well for a class that had been here for only seven weeks.

The reception at the end of the Presentation

This is when I can say that I am very proud of my students!

The Official Bergecco-Parc Consulting Inc. website for the project with QR codes, Commercials, Logos and pictures from all the visits and the presentation:

https://pmcnamara139481.wixsite.com/bergeccocritchleys

The Presentation on YouTube:

The full presentation of the Bergecco-Parc Consulting Inc. of Critchley’s Candies Promotion.

For a project that had a two week turnaround, the Student Consultants did an excellent job with the Team Project.

Day Three-Hundred and Thirty-Seven Bergecco-Parc Consulting Inc. presents “The Bergen 250-the 250th Anniversary of the Revolutionary War in Bergen County, NJ” April 23rd, 2025

Every semester for my Business Marketing, Management and Communications classes, I create one big Team assignment for my students. In a Commuter College, it is a lot tougher for students to get to know one another between their studies and their jobs, so I create these projects to foster learning, creativity and especially Teamwork.

This was the first time I had ever taught International Marketing and it was a challenge I really wanted to tackle. With International Tourism in a state of flux due to the economy and politics, what type of creative programming and offerings do we have to attract a foreign customer?

Promoting Bergen County, NJ for tourism has been one of biggest challenges I have had and how we get all these places to enter the modern era with a fresh approach to getting people to visit their establishment. The ‘Bergen 250-the 250th Anniversary of the Revolutionary War in Bergen County’ has been our most ambitious project to date. We took the website and plans the County of Bergen had planned and expanded it in every direction.

We added in special events, fundraising ideas, scavenger hunts and walking tours along with a new direction in promoting these sites through Digital Marketing and outlets like Tik Tok, YouTube and using QR codes so that the younger generation can use their phones interactively.

In the past, I have created these projects under the Bergecco-Parc Consulting Inc. banner, the main consulting company, the Orion Malls banner, a Mall design company and the Buscomonzefi.com banner, my Tech Division. Each business does its best to be creative, forward thinking and have a thought producing presentations. I also challenge the students to top on another in their presentations and build on what they have seen others do in the past.

Professor Justin Watrel, CEO Bergecco-Parc Consulting Inc.

Our Corporate site (created my one of my former President’s:

As my International Marketing class entered its second month and before I ran the Midterm, I introduced the Team Project, similar to the one I created in 2020 just as COVID hit “From Revolution to Renewal-Exploring Historic Bergen County, NJ”:

The project that we started right before COVID closed the college:

With that class, I had planned a series of field trips once we got back from Spring Break but we never went back to campus. That project was done with work that had to be done online and with what we had because we could not leave our houses at that time. This project was to do what that project could not accomplish.

So I approached Vivian Davis, of the Bergen County Historic Division, who I had worked with for years in my time at the Department of Disabilities Services for the County, and who I initially worked with on the first project and asked her to help me again. She is running the ‘Bergen 250-the 250th Anniversary of the Revolutionary War in Bergen County’ event. Would she let me help her coming up with a different angle on advertising the event and some new ideas for special events and a fresh perspective on looking at the event from the students viewpoint?

It would be one of the most ambitious projects that I had ever attempted for this company model. She agreed to let me help in my own way plus be available for being a listening ear for the students and assist us on the Team site visits and tours.

It was a great partnership as she got much needed research and ideas for advertising while the students learned something new about their communities that they did not know. Even I learned about historical sites that I never knew existed and I have lived here off and on for the last thirty years. Everyone got something positive out of it and it was a win-win partnership.

I put together the project and had Vivian look it over and with some adjustments, it was a go and I presented to my students two weeks before the Spring Break in March. We would work on this project for the next seven weeks along with a series of site trips to places in the ‘Bergen 250’ roster. It would be an eye opener project for everyone involved.

The initial project concept for the Bergecco-Parc Consulting Inc. Team Project “The Bergen 250”:

I chose my Executive Team from a series of what I call “Alumni Students”, who I had in other classes and I knew their work and how they had performed in other Team Projects that I had run. I chose the remainder Student Executives from a look series of papers I had them write for the class promoting Foreign Tourism and Advertising.

Paper Two: Promoting McDonalds Foreign Food items for the American Market:

Paper Three: Promote your Town for Foreign Tourism

These two papers are how I determined who would be on what Teams and how they might perform on that section of the project. For the most part I was right. I saw this at the end of the project.

I broke the class into the following Teams: Marketing, Talent, Historical and Food Service with each Team having their own responsibilities (Please read the project). They were led by the President and Senior Vice-President of Operations, who reported to me as their CEO. Both of these students had participated in previous projects that had been equally ambitious.

The two weeks before the Spring Break, the Student Consultants got their game-plans together, divided the responsibilities and started their research on the historical sites being promoted by the ‘Bergen 250’. There are a lot of historical sites in Bergen County that date back to the Revolutionary War and before To the time of Dutch settlements.

When we arrived back from the break, I arranged a series of Field Site visits that I took my student to so that they could experience and tour the sites up close. These were also location trips for of Food Service division who would be arranging a series of special meals at these sites.

The first place the Team visited was the Garretson Forge & Farm in Fair Lawn, NJ. This historic home and grounds were going to be one of the locations for a special event for the Food Service Division.

The Garretson Forge & Farm at 4-02 River Road in Fair Lawn, NJ

https://www.garretsonfarm.org/

My review on TripAdvisor:

https://www.tripadvisor.com/Attraction_Review-g46430-d12854166-Reviews-Garretson_Forge_Farm-Fair_Lawn_New_Jersey.html

My review on VisitingaMuseum.com:

The previous project Bergecco-Parc Consulting Inc. did on the site:

We had done a promotional project on the site a few semesters before with much success and now we would be arranging a ‘rustic’ Afternoon Tea on the grounds and promoting the gardens with a Flower sale.

The Student Consultants starting a tour of the Garretson Forge & Farm led by historian Vivian Davis.

The students touring the historical kitchen

The students touring the historical room at the Garretson Forge & Farm

Our class picture at the site

Our host and ‘Client’ Vivian Davis joining us in the group picture

The trip to the Garretson Forge & Farm was one of a series of trips that I thought would be important to the students to get a feel for these sites rather than just passing by. We also could incorporate layouts and use of historical items for our Scavenger Hunt that people could download to their phones that our Marketing Team was creating for their part of the project.

The next week we went out into the field again, this time to the Baylor Massacre site in Old Tappan, Nj and the Haring Farm Cemetery, a tiny family plot on what used to be the Haring Farm both in Old Tappan, NJ.

The Baylor Massacre site is where the Patriots had gotten ambushed by the British on a tip from a local resident and instead of following protocol of war, the British bayoneted the troops and through their bodies in a ditch. The bodies had been rediscovered only in the last fifty years when they wanted to develop the land.

With the Haring Farm Cemetery, this was the final resting place of Abraham Haring, a prominent farming family in the area, on what was once hundreds of acres of land of the Haring family. As Vivian explained to us, these families always assumed that the farm would be there and in the family hands.

The Baylor Massacre site at 486 Rivervale Road in River Vale, NJ

https://en.wikipedia.org/wiki/Baylor_Massacre

My review on TripAdvisor:

https://www.tripadvisor.com/Attraction_Review-g46777-d12277914-Reviews-Baylor_Massacre_Burial_Site-River_Vale_New_Jersey.html

My review on VisitingaMuseum.com:

The historic marker just outside the site

Walking around the site before the students arrived

The site of the graves

The location of the old mill where the bodies were thrown

Vivian’s counterpart in the Historic Division, Colin, joined us on this day for this tour and was better than me on explaining everything.

Before everyone got there, I had been to the sites the day before and while the Baylor Massacre site is well taken care of by the County, the Haring Farm Cemetery was a mess of fallen fences, fallen trees and branches all around the site, making it dangerous to walk around. I even touched a dead branch and it came crashing down.

The entrance to the Haring Farm Cemetery at Old Haring Farm Court in River Vale, NJ

https://www.northjersey.com/story/news/bergen/river-vale/2020/10/08/river-vale-nj-cemetery-refurbished-teen/5898284002/

My review on TripAdvisor:

https://www.tripadvisor.com/Attraction_Review-g46777-d33055554-Reviews-Haring_Farm_Cemetery-River_Vale_New_Jersey.html

My review on VisitingaMuseum.com:

The cemetery looked so much nicer when it was cleaned up

I always felt like the family was watching me as I had such a positive feel at the site

Even the family tombstones looked a lot better

Being married into the Haring family via my father’s older brother’s wife sister in law, I felt an obligation to clean this place up. So in a two piece suit the next day, I got to the graveyard early, removed all the branches, raked the whole site, fixed the fence and raked the entire site, cleaning the tombstones while I was doing all this.

There is a good feeling when you honor and respect the dead

After cleaning the site, I got myself together and went back to the Baylor Massacre site and started to meet the students. Some arrived early and started to walk around to get a feel for the site.

Colin and I talking to the students about the incident at the site during the Revolutionary War

The Baylor Massacre site was going to be used for a Jazz Concert to honor the soldiers and Patriots whom had passed with a food truck event to go with it along with historical walking tours that evening. The evening event was planned with luminaries lining the paths and the gravesite being lit for the evening to honor those who had passed.

First we walked the entire site to understand the logistics of the event

After the tour and discussion of the site we took a few group pictures of us at the site. In some cases, this was the first time almost all the students had visited the site. This shows how these sites need to be better publicized.

My class at the site with the Memorial in sight

The Bergecco-Parc Consulting Inc. Team Picture at the Baylor Massacre site

After the tour of the Baylor Massacre site, we headed up to the Haring Farm Cemetery, which was up the road. When we all got there, Colin explained to us that rather than burying their loved ones in a church graveyard, some families wanted to have their loved ones buried close by and again these families thought these farms would always be in the family hands.

Vivian had explained to the students at the initial meeting that one of the past times people had during the Revolutionary War was picnics at cemeteries and graveyards. This is where we got the idea of graveyard tours with a box lunch. We would create an interactive map with QR codes that people could tour with their ‘to go’ lunch.

We arrived at a cleaned up cemetery

The renovation of the site was done by an Eagle Scout

We took some time to understand burial rights of farming families and get a feel for the family members

We toured the small site and Colin explained to the students that Bergen County was dotted with these types of sites because of the number of family farms that once made up Colonial Bergen County, NJ.

We took our group shot while respecting the resting place

After all my students left after the both tours, I went back for one more look and again, I felt such a positive presence as if the family were so happy that we visited.

The weather prevented the next field trip and we had to concentrate on the project so after lecture, the students worked with their groups. Throughout this part of the semester, I would alternate between lecture one day and being ‘out in the field’ the other. This the students had a better experience of being ‘in the industry’.

As the project progressed and started to come together, we took our last and most ambitious field trip to Park Ridge, NJ, to the sites of the ‘Farm to Table Dinner’. This site tour included the Wortendyke Barn, the Pascack Reformed Church, where the Candlelight Tour of the Wortendyke family graveyard would take place and then to the Pascack Valley Historical Society, where the Cocktail Party would take place to open the event.

Then after the site visit, I would be wrapping the afternoon with lunch at Pompilios Pizzeria in Downtown Westwood, NJ for a Team dinner. It was a long afternoon but the students got to experience so much and see a lot.

Our first stop was the Wortendyke Barn, one of the few surviving Dutch-American examples of early American barns.

The barn in the early Spring on one of the few nice days of the week

Vivian met us again for the first part of the tour and explained how the barn was designed, who the Wortendykes were as a family presence in Bergen County and the use of the barn since it became County parkland.

The Wortendyke Barn at

https://en.wikipedia.org/wiki/Wortendyke_Barn

My review on TripAdvisor:

https://www.tripadvisor.com/Attraction_Review-g46713-d12591229-Reviews-Wortendyke_Barn_Museum-Park_Ridge_New_Jersey.html

My review on VisitingaMuseum.com:

The Team discussing the barn with the students. The outside of the barn is where the main dinner would take place.

Vivian discussing the inside of the barn

The interior of the barn

Farm tools of an earlier era

The Bergecco-Parc Consulting Team doing another group shot outside of the barn

The Pascack Reformed Church at 65 Pascack Road in Park Ridge, NJ

https://www.pascackreformedchurch.org/

My review on TripAdvisor:

https://www.tripadvisor.com/Attraction_Review-g46713-d33069980-Reviews-Pascack_Reformed_Church-Park_Ridge_New_Jersey.html

My review on VisitingaMuseum.com:

We then moved on to take the next tour at the Pascack Reformed Church, one of the oldest churches in the State of New Jersey. Our tour was hosted by Pastor Sharon Gross-Gill, who had joined the church and loved the idea of the project promoting the church and its historic values.

The Team touring the second level of the church

The team touring the bell tower of the church

Our Vice-President of Marketing ringing the church bell. Each Team member could ring the bell if they wanted to try it.

We were then joined by the church historian who gave us the tour of the Wortendyke family plot

Touring through the Wortendyke family plot

Our Team picture with Pastor Sharon Gross-Gill at the Pascack Reformed Church graveyard

We then moved on to a quick tour of the Pascack Historical Society, which has an interesting display of early Dutch artifacts and only Wampum making machine (Native American currency) in the United States Almost all my students had not seen these things before.

The Pascack Valley Historical Society at 19 Ridge Avenue in Park Ridge, NJ

My review on TripAdvisor:

https://www.tripadvisor.com/Attraction_Review-g46713-d12610386-Reviews-Pascack_Historical_Society_Museum-Park_Ridge_New_Jersey.html

My review on VisitingaMuseum.com:

I have to thank the amazing support of the Pascack Valley Historical Society Board for coming out in full force to help support this project.

The Board touring with us at the museum

The Team with Board member, Peter Meany, as he explains how the Wampum machine worked.

Our Team group picture with the Board of the Pascack Historical Society

I wanted to thank Board Members Kristin Beuscher, Peter Meany, Ralph Donnell Jr., Christopher Kersting and Patrick Dolan for being our hosts, leading the tours and some of them showing up for our presentation of the final Presentation.

After the tours were all over, I took the entire Team to lunch in Downtown Westwood for a Team building pizza lunch/dinner. It had been a long day and the students had worked so hard the whole day, it was nice to break bread with the Team plus the pizza here is excellent. We had a really good time at lunch and everyone got to know each other a little better.

Pompilio’s Pizzeria & Restaurant at 233 Westwood Avenue in Westwood, NJ

https://www.pompiliospizzeria.com/

My review on TripAdvisor:

https://www.tripadvisor.com/Restaurant_Review-g46923-d4643410-Reviews-Pompilio_s_Pizzeria_Restaurant-Westwood_New_Jersey.html?m=69573

The Marketing Team dining together

The Historical Team dining together

Members of the Talent Team with the Marketing Team

Members of the Historical Team dining with the Executive Team

The pizza here is delicious and I love taking my Teams here for lunch

This was the last of the field trips before the presentation two weeks later. One of the pitfalls of the projects that I did that semester was the Spring Break in March and then the Easter Break in late April which had some of my students traveling for the break. I am happy to say that everyone showed up and did their work.

The presentation went by really well and was well attended for an afternoon event. Several parents as well as boyfriends and girlfriends showed up. Vivian and Colin both showed up with their boss from the Division, so the real life ‘clients’ were there for the presentation.

The formal Presentation on YouTube of Bergecco-Parc Consulting Inc. “Bergen 250-The 250th Anniversary of the Revolutionary War in Bergen County, NJ”:

The video of the Presentation

https://docs.google.com/presentation/d/1naKliR-RuAQ1vzMVz6bMXvGnhTg4Jg6wdEST5n9IsGM/edit?usp=gmail#slide=id.g34db14d69c0_0_0

The PowerPoint for the Presentation

https://www.bergecco-parcbergen250.com/

The Website created for the Project

https://www.bergecco-parcbergen250.com/

President Robert Meg welcoming everyone

Senior Vice-President of Operations Gabriela Chavasco welcomes everyone

The Executive Team leading the Presentation

Vice-President of Operations Brandon Robertson leads the presentation of Foodservice Special Events

Vice-President of Marketing Bart Potensky leads the Marketing Team in their presentation of the Advertising gameplay

Vice-President Kate Trinidad leads the Talent Team on the inside operations of keeping the company well supported from Corporate

After the successful Presentation was over, we took the official Bergecco-Parc Consulting Inc. Corporate pictures.

It was a job well done for the entire Team. I also want to thank Vivian Davis and Colin Fitzpatrick from the Historic Division of the County of Bergen in New Jersey for all their support and guidance and feedback on this assignment. It really was a “Team Effort” from everyone involved.

Thank you everyone for a job well done!

Day Three-Hundred and Thirty-Eight “Lertaw Investment Inc. presents Financial Team Presentation and Gameplans” April 28th, 2025

I have never taught Personal Finance and the way it has been taught in the past by previous Professors I had no interest in following. I could not see a course that was to prepare you for your financial future that could be that dry. A course with online quizzes and tests could not possibly be the best way to learn about retirement. Having experienced investing with the stock market, CD’s and Mutual Funds, I know personally the pitfalls of investing in this current very shaky market and that’s what I wanted to teach the students. Not to be afraid to start NOW!

The logo for “Lertaw Investment Inc. -Growth comes from Within”

In the past, I have created these projects under the Bergecco-Parc Consulting Inc. banner, the main consulting company, the Orion Malls banner, a Mall design company and the Buscomonzefi.com banner, my Tech Division. Each business does its best to be creative, forward thinking and have a thought producing presentations. I also challenge the students to top on another in their presentations and build on what they have seen others do in the past.

Professor Justin Watrel, CEO Lertaw Investment Inc.

So for my personal finance class, I got away from the traditional Bergecco-Parc Consulting Inc. banner that I use for my Marketing, Management and Communications classes and created Lertaw Investment Inc. Lertaw is my last name spelled backwards (okay, I thought it was clever).

So I created the scenario of the Team Project was I was the CEO of a family Investment company with headquarters in Newark, NJ, where it was founded back in the early 1800’s. This company was an offshoot of another family company that was founded after the Revolutionary War. All the students were new hires who were on probation with the company and had to prove themselves.

The Original Project and Teams with the First Task:

With so many students in this class, (I originally started with 35 students that went to 31 by the time the class was over), I broke each Team up into a Team of five lead by a Divisional Vice-Presidential and an Investment Advisor who would be their second in command. They were assigned with giving everyone a part of each week’s tasks.

For the next four weeks what I would do is give each group a series of tasks and activities that the student financial consultants had to work on as a Team. Each Team was given a budget of $25,000 and had to use this investing account to pay for client purchases and for Team expenses.

While I was doing that, each individual student had to write their own investment paper. The scenario I gave each student was that their great aunt died and left them $5,000 with the stipulation that they could not spend the money but invest it for their future. I gave a series of scenarios here as well. I figured this paper would force them to think more about the overall project. It really got them thinking.

Paper Three: Creating a Personal Financial Plan from a $5,000 inheritance from your Great Aunt:

The first Task: Opening a CD at your local bank for $1,500.

Over the next three weeks while I had the students working on their Team Project, I gave each of the students tasks to invest in for their money from their Great Aunt. The first task was they had to go to the bank and get information for opening a CD for $1,500. This way I forced all these students to talk to their banks to get a perspective on HOW to invest their money in the future.

Paper Three Task Two:

The next task was to spend $1,200 on a series of stocks that include one Tech Company, two Food Companies and one Banking Company

Paper Three Task Three:

The last task was to open a Bond for $300 (I made a math mistake and it would have been $3,000). Oh well, this way they had money left over to keep for emergencies.

While the students were writing Paper Three for the class and doing their research for the their personal papers, which was a big part of their grades, they were using some of their personal research for their Team assignment. This way each Student Investor brought their own research and perspective to the project. This way the project got five different opinions.

Task One for the Team Project included:

(This is part of the initial package that I gave the students)

Invest $4000 in two high interest CDs for a client. This is where the individual research came in handy and each student could contribute their research on this part of the project.

Buy $6,000 of stocks in Two Tech Companies. Two Energy Companies, Two Foodservice and Two Travel Stocks. The Student Investors got to pick the companies and the amount at each company that they wanted to spend.

Plan a Cocktail party with creating a menu, invitation and budget between $1000 and $1200 in our Newark Headquarters. The Cocktail Party was going for be for both perspective clients and established customers plus Corporate members wanting to meet everyone.

Task Two of the Team Project:

The Vice-President and the Financial Advisor had to take a Business Trip to Boston, MA to meet with clients. The rest of the Team will stay behind in the office. You have to set up a travel budget for your trip for Lertaw Investments for the trip. This money will be deducted from your $25,000 so you need budget. The company will let you travel First Class if you want but it will lower your investment amount.

The top executives had to book either a Railway Ticket Round Trip or an Airline Ticket from Newark to Boston and back, a hotel room for two nights (Breakfast is included in the hotel stay), meals for lunch and dinner and extra money to see the sites in Boston if you want. Please set up the travel budget for two people and how much the Business Trip will cost.

They had to buy $5,000 worth of Mutual Funds (Vanguard, American Century Investments, T. Rowe Price etc.) for the client. You need to tell me what funds you want to buy and how much. The client is leaving this at your discretion.

Their Client wanted them to buy $2,500 worth of McDonalds stock. They want to buy as much as possible with the $2,500 so you need to watch the stock price of McDonalds and what day you will buy it. Your Team needs to tell me when you bought it, how much you bought and at what price did you buy it at.

Task Three of the Team Project:

Invest $5,000 in bonds and they could choose the terms to get the best yield.

Task Four of the Team Project:

Lertaw Investments is looking for a new Healthcare plan. The company wants proposals for new Dental, Visual and Medical plans for each of your Teams

Please sell $1,500 shares of McDonalds stock and note on your account whether you had a profit or loss on the sale. Please by $1,500 worth of Chipotle and Krispie Kreme stock. You can buy whatever shares you want of the stock but the client wants the most for their money. The remainder of the $1,000 worth of McDonald’s stock will stay in the account and please monitor the profit/loss on this investment.

Corporate liked your proposal for the cocktail party and your budget for the business trip up to Boston. They have reimbursed you for the expenses so put the money back into your account. You know must buy $1,500 worth of Automotive and Airline stocks. Please pick two automotive and one airline stock. The client is leaving the discretion of the number of shares of stock up to the Team.

Task Five of the Team Project:

The Team needed to arrange a Team Dinner for the members of your Team. Please pick a restaurant in Newark, anyone you like, and tell me the name, provide menu and pictures and what your Team will order. Remember you are considered over 21 and can drink so please think of the wine and cocktail menus as well. Your budget for dinner must be $1,000 and below. Remember that tax and tip need to be included. Some restaurants have fees for parties over five so this needs to be included.

With the remaining money in their budget, they could buy stocks of their choice. The Client now trusts you and your Team can use its discretion.

To end this project, the Team should have a remaining budget of $1,000.00 left or as close to it as possible. There are always emergencies that need to be covered and there should be this amount left in your account. The rest of the money should be spent.

The final part of the project, the Team should finish their last report with a complete breakdown of how your Team spent their $25,000.00 budget as the final page of the report and I wanted to see everything footnoted.

Each class I would do my lecture on the chapters in the book which covered the topics in the scenarios and then leave them the last half hour to meet with their Teams in class. Each Team then had to submit their findings in a full report, which they had three attempts to get correct. Only one Team of the five did it correctly and even they made mistakes.

I also set up a prize for this two step process. The Team with the best report would get ten (10) points added to their Midterm (and trust me, the class Midterm results were not that good) and then that Team would get promoted to the President and SVP of Operation’s and create the Corporate website and PowerPoint presentation for the project. I swear, I have the eye for Corporate talent and the Team that won did an excellent job with both.

The pitfall with this project like any Team project, both in school and in the workforce, there are those who do not want to do their work or milk their share of the project so they do not have to do anything else. I had to ‘fire’ (i.e. fail) one student, who did not seem to care anyway (he spent the entire time in class on his cellphone texting his friends). I also had Student Investors who spent three weeks working on a simple Cocktail Party or Team Dinner (which had nothing to do with Personal Finance), so I had to grade them on this and deal with items like this.

I had to be a very proactive CEO with over thirty Student Investors doing all different types of investing and projects for their teams. The Vice-Presidents and Team Advisors had to hand in a report to me three times before their Final Team Report was due the week before the final exam and do their breakdown of how they spent their money. You see what people are made of when they had to do basic math. I had to check each report thoroughly, add up all their business expenses and make sense of everything. Only two groups got close to a professional type of report but I could see where the frustrations came in. Again some of the Team Members did not do their job properly and I had to deal with this. I now know why so many CEOs are so frustrated today and this is just a simulated project. Still I was very proud of these students who accomplished so much and learned the book’s subject matter on their own in a pace that made sense to them.

This is what learning is about especially about Personal Finance. You have to spend the time figuring it out for yourself and that is the hardest part of life.

The Project:

Here is the PowerPoint:

https://drive.google.com/file/d/1o-jnsPXdF2BHltZrAvcK1FOd-to7_s22/view

Here is the Presentation on YouTube:

Here is the website on the Team Project:

https://lertawinvestmentinc.wordpress.com/

Team One:

Team Two:

Team Three:

Team Four:

During the Presentation, each Team had fifteen minutes to explain how they spent and invested their money, how they planned their dinners and cocktail parties and how they researched their business trip to Boston.

I was floored by each Team’s creativity and the selection of stocks, bonds, and CDs they chose as no two Teams were the same. With the exception of the winning Team, all the other Teams got an ‘A-‘ on their projects. I found this is a better way to teach rather than trying to get them to learn it from the book.

I am constantly amazed at what happens when you challenge students to learn. We are in a new era where just reading the book and exams will not be the norm. I just love the challenge of seeing students learn and having fun doing it.

I hope you all enjoy this Team Project.