Tag Archives: Bergecco-Parc Consulting Inc.

Bergecco-Parc Consulting Inc. presents "From Revolution to Renewal"

Day One Hundred and Sixty-Five: Bergecco-Parc Consulting Inc. presents “From Revolution to Renewal-Exploring Historic Bergen County, NJ” Essentials of Marketing Class Project-Bergen Community College April 27th, 2020

I had the most interesting semester for Spring Term at the college where I work. Everything started off fine. We had classes in the the afternoon, good discussions on Marketing and had a very successful Team Project marketing the Lyndhurst Snack Shop, the new Bulldog Cafe, for business (See Day One Hundred and Fifty-Nine in MywalkinManhattan.com):

https://wordpress.com/post/mywalkinmanhattan.com/12969

BCC Bulldogs

The Bulldog Cafe on the Third Floor of the Bergen Community College Campus

https://www.facebook.com/gdsbulldogcafe/

My review on TripAdvisor:

https://www.tripadvisor.com/Restaurant_Review-g46586-d20210133-Reviews-Bulldog_Cafe-Lyndhurst_New_Jersey.html?m=19905

The Project I gave the students:

BCC-Bergecco-Parc Consulting Inc. Snack Shop Project 2020

I had just handed out the next Team Project, “From Revolution to Renewal: Exploring the  Historic Bergen County”, a major tourism project I wanted to the students to work on for the remainder of the semester the week before the break. I had the students to break up into groups and get to know one another and get their game plans in order before the Midterm. We had only one class to introduce the project and they set their group chats up and introduced themselves. The next week I gave the Midterm and then left for the Spring Break.

Easton Tower: From Revolution to Renewal
Easton Tower is located in Paramus, NJ right next to the Garden State Plaza. It was the theme for our project “From Revolution to Renewal: Exploring Historic Bergen County”.

Here’s the project I gave the students:

BCC-Bergecco-Parc Consulting Inc. 2020 Project III Lyndhurst Team

This project had been inspired by a couple of things. One was the fact that many of these students did not know their own County. They knew nothing of its history let alone had ever really explored it. It amazed me how many of them did not know the history of the towns they lived in and if there was a well-known cultural site in the town they lived in they never visited it. A few students said to me when I asked had they visited this or that in their town the answer always seemed to be “well I passed it but never really noticed it.”

Another thing that inspired the project was the Northwest Bergen Historical Coalition. Every year this historical group runs a “History Day” for the historical sites of northwest Bergen County. When I asked a friend who worked for the County why they did not have a weekend with all the sights in Bergen County, she said that it would be too difficult to put together. That was what I needed to hear to put this project together. To prove that it could be done.

Northwest Bergen History Coalition “History Day”:

http://www.nwbergenhistory.org/

The Northwest Bergen History Coalition video

 

It wasn’t just that. Many of the these sites were never visited and some were only open once or twice a year to visitors because their volunteers were getting too old. Many people were not taking these sites seriously in the role they played in not just the formation of the County but the United States. When you really read the history of the people who lived there or what the site meant, it was interesting to see what role it played in the history of Bergen County.

As I said in my previous blog on my Introduction to Business class creating the Ambassador Program, it was a harder go with my Essentials in Marketing class. They were a younger group who did not know much about the history of Bergen County let alone their own towns. I had poised the question many times in class about where they had visited in the County and mentioned many historical sites in towns which they lived in. Only a few had ever visited them or if they had had been way back in elementary school when it was considered part of a school field trip.

This is when I created “From Revolution to Renewal: A Historical Weekend in Bergen County, NJ”. This would be a two day weekend with an opening private cocktail party of the Arts Community and VIP’s followed by a two day tour of all of Bergen County’s historical sites with side trips to our wonderful historical restaurants and a scavenger hunt to wrap it all up.

I had started to arrange a series of field trips that we were going to take over the last week of school and the first week of Spring Break. I had planned a trip to Downtown Hackensack, NJ to see the Courthouse, visit two Dutch Reformed Churches and the cemeteries and then visit White Mana, a very well-known hamburger place that has been around since the 1940’s.

Bergen County Courthouse

The Bergen County Courthouse, The Green and the Dutch Reformed Church in Downtown Hackensack, NJ

https://en.wikipedia.org/wiki/Bergen_County_Court_House

My review on VisitingaMuseum.com:

https://wordpress.com/block-editor/post/visitingamuseum.com/926

 

Our second field trip was going to be to The Pascack Historical Society, the Dutch Reformed Church, the Wortendyke Barn and then a tasting at Demerest Farms, a well known farm stand in Hillsdale,NJ.

Pascack Historical Society

The Pascack Historical Society in Oakland, NJ

Home

My review on TripAdvisor:

https://www.tripadvisor.com/Attraction_Review-g46713-d12610386-Reviews-Pascack_Historical_Society_Museum-Park_Ridge_New_Jersey.html?m=19905

My review on VisitingaMuseum.com:

https://wordpress.com/block-editor/post/visitingamuseum.com/1147

 

Another field trip that I started to look into was the Aviation Hall of Fame in Teterboro, NJ and then a tasting at Spindler’s Bakery and Lovey’s Pizzeria in Hasbrouck Heights, NJ and then on to Mills Bakery in Wood Ridge, NJ.

Mills Bakery

Mills Bakery in Wood Ridge, NJ

Home

My review on TripAdvisor:

https://www.tripadvisor.com/Restaurant_Review-g46937-d4735011-Reviews-Mills_Bakery-Wood_Ridge_New_Jersey.html?m=19905

My review on DiningonaShoeStringinNYC@Wordpress.com:

https://wordpress.com/post/diningonashoestringinnyc.wordpress.com/463

 

I was doing this while running in and out of New York City for the Restaurant Show and a Michigan State University Alumni Night for the Big Ten Championship game against Ohio State University. I was just getting everything organized and then planning a quick trip to visit my mother when all hell broke loose and the government started to shut everything down. From a Wednesday Membership Night at the Met Breuer to a Thursday morning shut down of New York City and all air travel to Europe, the world changed.

Our Spring Break was extended a week to see what the State of New Jersey was going to do with the educational system and with that at the end of the week we were informed that we would not be returning to school. Not only did that mean no field trips it meant no more live class and I would not be seeing my students again. I was not sure how like my other class we were going to pull this project off.

None of my students had visited practically any of these sites or been to any of the restaurants on the project. Almost everything was closed. You could see some of the sites like the churches and memorials from the street but everything inside was closed. Everything would have to be done online.

The one thing I did have was belief in the class that they could do the work. I had been so impressed by their work on the Snack Shop project that I knew they could do the work. It was the intense research that would have to be done online. A crisis is when you see the best in people. I did.

While my other class had a better head start of the Student Ambassador Project, my Historic Bergen County Team had a lot of ingenuity. The one thing they didn’t know was the history of Bergen County, NJ. I could have asked them to visit some of the sites around the County which would not have been hard as the Reformed Dutch churches could be seen from the sidewalks as well as the cemeteries that surrounded them.

Places like the Camp Merrill Memorial and the Baylor Massacre site were open to the public in obscure areas and not in big parks that would have been closed during the pandemic so it would have been no problem visiting them. I did not want to put anyone at risk of anything at this time so I nixed them leaving their homes. I just did not want to be responsible for anyone getting sick.

 

Baylor Massacre Site

The Baylor Massacre site in Rivervale, NJ

https://www.rivervalenj.org/233/Baylor-Massacre

My review on TripAdvisor:

https://www.tripadvisor.com/Attraction_Review-g46777-d12277914-Reviews-Baylor_Massacre_Burial_Site-River_Vale_New_Jersey.html?m=19905

My review on VisitingaMuseum.com:

https://wordpress.com/block-editor/post/visitingamuseum.com/30

 

Once we realized that we were not returning, I started to contact the President and Senior Vice-President of Operations who I chose for the project and started to get underway. Just like my other class, the students all had their own situations. Some students got sick, some just did not communicate with me, some had changes in their family situations and some had communications problems with me. On top of all of this, the Teams of Student Consultants regrouped and really worked their butts off to make it work.

The Talent Team who was responsible for for setting up the salaries and benefits for the three month Division formation had already started doing their work. They had found the location for the office before the break and had a lot of ideas they were contemplating during the break. Since the two Teams of students from Paramus and Lyndhurst would not be meeting up as I had originally planned, I had the Lyndhurst Team develop their own unique plan for their Division of the company.

The Talent Division set up their office design, created a Wrap Up party for the Division, created a set of ‘perks’ for the Division staff and developed a very fair package of benefits for the staff (see their website below).

The Marketing Division I created for the Team Project had the bulk of the work. I broke the Division down into three sections:

The Historical Museums/Parks/Homes & Zoo Division was responsible doing the research on every historic tourist site in the County. This included the historical homes, churches, parks, cemeteries, monuments and the zoo. They had to do the research on each and then for the website put together a small bio on them so that tourists could find them when using the website on their smartphones. This also included a Scavenger Hunt in the buildings that they had never been inside of before.

They also had to set up a cocktail party opening event at The Gallery Bergen, our on campus art gallery at Bergen Community College. The cocktail party was being created for Museum Curators, Historians, members of the Arts Community, Artists and VIP’s from the County.

The second Division was the Historical Restaurant Division whose job it was to find restaurants all over the County that predated 1980. We were looking showcase well-known restaurants with years of longevity in the County that were well-known not just in the community but around the country with foodies. Places like White Mana in Hackensack, NJ and Hirim’s Hot Dogs in Fort Lee, NJ.

White Manna

White Manna at 358 River Street in Hackensack, NJ

https://www.whitemanna.com/

My review on TripAdvisor:

https://www.tripadvisor.com/Restaurant_Review-g46480-d458302-Reviews-White_Manna-Hackensack_New_Jersey.html?m=19905

 

The Third Division of the Marketing Team was the History Division whose job it was to research Bergen County’s History from the Lennape Settlements with the Dutch to the Revolutionary War to World War II. Bergen County played such a huge role in all the wars from setting up and training troops to munitions being developed here to battle grounds between the wars.

They were also responsible for researching a list of the ‘first family’s’ of Bergen County. People like the Zabriskie’s, the Demerest’s, the Terhune’s and the Haring’s played a big part not just in the development of Bergen County but in the formation of the United States especially during the Revolutionary War.

The Marketing Division itself was responsible for for creating the Bergecco-Parc Consulting Inc. websites for the client that were eventually merged into one. The Marketing Team would be gathering information from the three Teams that made up the Division and create the site for tourists and residents who were going to attend the three day History Event.

They were also responsible for filming two commercials. One commercial would be on the role of Bergen County in the United States foundation from the Revolutionary War to World War II.

The Team’s commercial on the ‘History of Bergen County’ for “From Revolution to Renewal-A Historical Weekend in Bergen County, NJ”

The second would be inviting people to come to visit Bergen County and all it has to offer:

The Team’s commercial on “Welcoming people to Bergen County, NJ” in many languages for “From Revolution to Renewal-A Historical Weekend in Bergen County, NJ”

 

This was a very extensive project and I could not wait to come back to school after the break and start the project. When I took my students ‘out into the field’ (ie field trips) to the location, these projects made more sense to the class. The field trips to Paterson, NJ and to the Snack Shop on the Bergen Community College Lyndhurst, NJ campus resulted in extremely creative work and the students being able to see first hand what it was they were marketing. This would be put to the test when we did not return to the college.

I have to say of all my classes, I have never seen a collective of students regroup and get the job done. The Talent Team was very diligent and got their work done on a timely basis. My senior executives for that division lead their Team and created a game plan to get their job accomplished.

It was much harder in our Historical Division in that there was a lot of research to do with each site, restaurant and family that had to be carefully explored and researched in detail. It was not so easy with no access to certain books as all libraries were shut down and not everything was on an Ebook.

Almost all the restaurants on the list were not open at the time of the project (a lot of them have since opened for take out only) and since this was a younger group of students, they did not know a lot of the restaurants that had been opened for years. Here I was able to assist as a CEO and be able to add to the project. With the help of my aunt, who had lived in Bergen County since the 1950’s, we were able to create a list of about thirty five restaurants, candy and ice cream stores and bakeries all over Bergen County that tourists and residents alike would enjoy when they were touring on the Historical Weekend.

Since all the cemeteries and churches were off limits for the duration of the project (they have now started to open), everything had to be done online by the help of Google. All the wonderful historic cemeteries that we were going to tour in Ridgewood, Hackensack, Dumont and Bergenfield were closed to us and I would not be able to show the significance of the families and how they intertwined with marriage.

Dutch Reformed Church of Hackensack II

The Dutch Reformed Church and cemetery on the Green in Hackensack, NJ

My review on VisitingaMuseum.com:

https://wordpress.com/block-editor/post/visitingamuseum.com/1891

 

It was a rough first two weeks as communication was limited to just campus email but as things like Zoom and WebEx video conferencing started to be introduced then we were raring to go. My students were already group chatting and video conferencing with each other before my training was over and then it was ‘Zooming’ in meetings for the rest of the semester.

Some of my students needed to learn how to time prioritize and some of them needed to take their work much more seriously but when I read their final papers on the project, I realized that was not always so easy.

Some students were taking care of loved ones who were sick or had been sick themselves, some had multiple classes and not much access to computers and had professor’s like myself emailing them all the time so they got over-whelmed. It was a real challenge but I knew this Team of Student Consultants was up for the sense of self-accomplishment.

For the  next three weeks before the Monday, April 27th presentation, I have never emailed so many people so many times answering questions, trying to find information and trying to guide people to doing their best work.

One of the attributes I let the students use was my blog site, VisitingaMuseum.com:

https://visitingamuseum.com/

This way it would save them time in their research. I had found when I was putting the site together that many of these smaller historical sites in Bergen County did not even have their own websites. We also discovered as a Team that there was no site in the County or in the State that showed off all of Bergen County attributes.

To add to the historical sites and the historical restaurants, I had all the students in both classes do research on every town in Bergen County to add to the website. This way it would tie everything you needed to know about the County with the families, where they lived, who they were, how they played a role in the development of the County, the towns that they lived in and by the way when you are visiting all the great long service restaurants to dine at for the weekend.

All of this was a major challenge as the Team had never put a website together and the one that the mythical client,  the New Jersey Historical Guild of Bergen County, had wanted had an interactive map. This all had to be created from scratch.

I am not sure what went on behind the scenes as I was not privy to the Group Chat but I could tell there was a lot of conversation back and forth on everything. I was lucky that I created an Executive Team who saw this as a challenge themselves. Nothing like this had ever been attempted by the County or the State of New Jersey Tourism that I knew of in past history.

On Monday, April 27th at 11:00am, the students presented me their Power Point Presentation and their commercials. If ever there was a Professor that was prouder of his students, it was me. The Team took all the proposed ideas that I came up with plus adding the history of every town in Bergen County (all 70 of them) and came up with a very creative website not just for the Historical Sites, History of the Country and Historic Restaurants but the Talent Division created their own website as well.

The Power Point presentation was attended not just by myself  but with other members of the Historical Community of Bergen County and that made the presentation really special that the students would get that feedback.

I have to say that I was totally blown away by not just the Power Point Presentation but by the commercials and the websites that they created. The one thing I knew is that the global pandemic did not stop this Team of students from accomplishing the task.

Both of my classes exceeded and impressed me with all of their ideas. Hats off to all the students involved in both projects. You should be proud of yourselves!

Here is the Bergecco-Parc Consulting Inc. Historical Website of Bergen County, NJ:

https://bergecooparc.wixsite.com/bergen

 

Here is the Bergecco-Parc Consulting Inc. Lyndhurst Talent Team website:

https://bergenconsulting2.wixsite.com/bergeccoparc

 

Here is the Bergecco-Parc Consulting Inc. website that contains the Power Point for the Project and all the commercials:

https://bcpccom.wordpress.com/

 

Again, congratulations to everyone who made this possible. You did an excellent job!

Justin Watral

Professor Justin Watrel, CEO & Co-Founder

Bergecco-Parc Consulting Inc.

Bergecco-Parc Logo

Bergen Community College Athletic Program

Day One Hundred and Sixty-Four: Bergecco-Parc Consulting Inc. presents “Go Bulldogs Go-A Student Ambassador Program”-Introduction to Business Project-Bergen Community College April 24th, 2020

I had the strangest semester this quarter at Bergen Community College where I work. The semester started off normal and was the typical night class. I would get in about an hour and a half early and prepare for class. Then it was lecture, class participation and then quizzes and exams. I had just given my midterm exam and then we left for Spring Break. I knew the outside issues that were surrounding us but the problems of the COVID-19 seemed so far away.

Even so in the back of my mind I knew this was going to be a problem experiencing what I did at the New York Restaurant Show and at the Chinese New Year Parade in Chinatown in the same time frame. Even Groundhog’s Day and the Big Ten Championship seemed subdued. I guess I just waited for someone to finally pull the plug and did they EVER IN A BIG WAY!

Two weeks before we left for Break, I reopened the Bergecco-Parc Consulting Inc. concept for my Introduction to Business class and gave out the Team Project and went over the guidelines of the project. I have to say that the students seemed pretty excited about the prospect of running a company. My President and Senior Vice-President were raring to go and the next two classes, the last one being the night of the Midterm, we were able to meet and it gave the students time to meet up and get to know one another. I knew it would be a successful project.

Bergecco-Parc Logo

The Bergecco-Parc Consulting Inc. logo

I had thought about this semester’s Team Project for the class while we were presenting the Paterson Project last semester and thought about what many students had told me about their experiences at the College. Most seemed alienated from the other students. Others who had attended bigger four year colleges in the past felt their was no cohesiveness to the school, no connection because it was a commuter school. Others told me that they did not know anyone at the school until they did their group project. The one thing was true was there was no school spirit.

This gave me the idea this semester to do something to focus on the students and their experience at the college. While my Marketing class created a project for tourism in Historical Bergen County, I had my Introduction to Business class create a Student Ambassador Program that would welcome students to the college starting with the student getting accepted in high school and then take them on the whole experience of welcoming them once they got to Bergen Community College.

I decided to expand the “Welcome Week” project I did two years ago (see ‘Day One Hundred and Twenty Seven’ in MywalkinManhattan.com) that welcomed students and alumni back to the college and create an ambassador program as another part of welcoming students to campus.  The Welcome Week project gave the students an opportunity to be involved with the campus when they graduated but I wanted to see something when they first got the letter of acceptance. So I created a Team Project that would combine the whole experience.

The Welcome Week Project-“Follow the Yellow Brick Road back to Bergen Community College-Welcome Week 2019”:

https://wordpress.com/post/mywalkinmanhattan.com/8022

BCC Bergecco Parc Welcome Week Logo

The Welcome Week Logo of 2018

My questions was ‘How do we engage students when they are accepted to the college and then when they get here?’ ‘How are we sure that they do not get lost in the crowd?’ Since it is a commuter campus, how do we keep them engaged once they start classes? This was the challenge for the students to tackle with this Team project. We used the last two classes of the semester to meet and get everyone acquainted and have the Teams start the project. It started very smoothly.

Here was the inspiration for the Ambassador Program:

Here was the welcome to the college from the “Welcome Week” Team!

While on Spring Break, I got a memo from the college while attending the Restaurant Show that the college was going to extend the Spring Break a week to see what the State of New Jersey was going to do to handle the COVID-19 situation.

So I just continued on with the first week of break, attending the Restaurant Show, going to Blondie’s on the West Side to the Alumni Night for the Big Ten Championships, attending a 90’s Tech retrospect at the Anthology Archives and going to the Members night at the Met Breuer. All of this while I felt that everyone I was with at these events  with were looking over their shoulders wondering what would happen next (See Day One Hundred and Sixty-“On Leave from “MywalkinManhattan.com” in MywalkinManhattan.com).

https://wordpress.com/post/mywalkinmanhattan.com/12972

I was planning on visiting my mother on Thursday of first week of break so after the Restaurant Show closed I got my car serviced, my haircut, my dry cleaning and banking done and finished my housework in anticipation of my upcoming trip. Still everything loomed in the distance. The next morning all hell broke loose and the borders were shut in the United States and the stock market went wild! The market was dropping like crazy.

So in between talking to my mother, my broker and other family members everything was cancelled and I stayed home and by March 13th, the whole country started the lock down. I could not go into the City and continue my walk of the Theater District or work in the Soup Kitchen as everything in the City immediately shut down. I just wondered how this would play out with the College. Even before the break many of my students had been asking questions about this that I could not answer.

While we were on break a lot of my students kept in touch with one another and we were working on the project during the second week of the break. I was only allowed to email students if they emailed me (they were still on their break) but I would CC everyone on my emails to keep the lines of communication open. It was only at the end of the second week that we knew we would not be going back to school and all the classes would go virtual. It was then I was emailing my students and going over what we needed to do to proceed with the project. This is when the project got interesting.

Some of the students had kept in touch over the break and had gotten the framework done for their sections and had some ideas of what they wanted to do. So we were better prepared than the other class I had who had one afternoon to get their game plan together. When we realized we would not be going back to class and everything would have to be virtual, it made the class even more interesting and a big challenge. Most of the students had a good handle on the work and many parts of the project had been started.

The Ambassador Project:

BCC-Bergecco-Parc Consulting Inc. 2020 III (Revised)

The project was broken down into sections. Bergecco-Parc Consulting Inc. (an acronym for Bergen Community College-Paramus Campus) is a hierarchy in company form. I set up my Executives and broke them down into different divisions. My President and Senior Vice-President ran the show. They would report to me and let me know how the project was progressing. They were in charge of putting the Power Point presentation together and finding our headquarters.

 

Bergecco Parc Consulting Inc. saying

The slogan that the Team came up with for the project.

My Talent Division was in charge of setting up salaries, the benefits package and the office space design for a three month period that we would be working on the proposal for the client. Once the President and Senior Vice-President of Operations found the location for the offices, it would be the Talent Team’s responsibility to design and furnish the office. They would also set up a series of ‘perks’ for the office, things like snacks for the office, team building projects and employee relation items like Daycare and transportation reimbursement.

My Marketing Team was responsible for setting up the Corporate Website (based on the one that had been set up for the Paterson Project) and expand it to include all Bergecco-Parc Consulting Inc. projects from the past, shoot commercials welcoming students to campus and what it is like to attend Bergen Community College and set up the logos along with the Spirit Division and then find ways to ‘market the college’ to the incoming students. They were also in charge of designing the new “Ambassador” uniforms for the Student Ambassadors to wear when attending events.

My Spirit/Special Events Team was responsible for all the ‘spirit’ related projects. They were responsible for setting up our Spirit Welcome’s to incoming high school students and once they got to campus, organizing a series of events to get the students involved in the campus. They were also assigned to set up the special events to welcome parents and students to campus.

On the High School Level, the Spirit/Special Events Division was to create a “Spirit High School Welcome” that entailed the Student Ambassadors visiting each high school in the are where students had been accepted to Bergen Community College along with some students athletes and hold a “Meet & Greet” over a pizza lunch with the incoming students to welcome them to campus.

Here is the commercial that welcome’s new students to campus!

On the College Level, the Spirit/Special Events Division was to create a series of events for when the incoming students arrived as well as events that current students could attend called it the “College “Bulldog” Spirit Welcome” and this included:

*A formal Campus Tour that each student was to take when they arrived on campus. This way each student knew where things were located on campus and become acquainted with what services were available to them.

*A Parent’s of Athletes Reception and Pep Rally which was to be an evening exclusively catering to student athletes coming to Bergen Community College and their parents which included a light dinner and pep rally that included the cheerleaders, the dance team and other student athletes that was to be held the night of our rival Men’s Basketball game with Passaic Community College.

*A Parent/Student Barbecue which was to be held the weekend of the first home Men’s Soccer game that invited all incoming students and their parents plus the members of the Men’s and Women’s Soccer teams and their parents. The barbecue was to have an extensive menu of all sorts of fall favorites.

*A First Night at the College that was to be held the First Friday after the College resumed that included a night in the gym getting to know the clubs and organizations on campus. This also included snacks provided for the evening and then the evening ended with a concert for all the students.

The Spirit/Special Events Team was also responsible for designing a new School Mascot, Spirit Shirts for the the Men and Women’s Basketball Teams and create a School Fight Song. I know it would be a lot of work but it is fun to see the creativity of the students when put under pressure.

Here is the commercial that promotes the college when students come to campus!

It was even more pressure when we did not return to campus and the whole project had to be done by email and then Zoom meetings. I would not see my students again for the rest of the semester and because of  school policy I could not speak to them over the phone. Until I learned what Zoom was and was allowed to have video conferences with them toward the end of the semester, I have never written so many emails before in my life. I swear I was on the computer everyday all day especially on Mondays, Wednesdays and Fridays. I never left my home office the whole day.

It got even more confusing when a few of my students disappeared at the beginning of the semester, a few students got sick and then it was the disagreements and misunderstandings you have when emailing people. I had never worked so hard pulling a project off before. Communication was limited until the use of Zoom videoconferencing came into play. Even then that was toward the end of the project so everything was being done through long lengthy emails.

Then for about two weeks I heard nothing from the team as members of the Executive Team had not been in contact with me. We were at the height of the COVID-19 crisis and I was worried about my students. Some just stopped answering emails and I would find out later that some of them or their family members were sick. It was a trying time in the trenches.

Then I sent out an email about two and a half weeks before the presentation and everyone started to contact me. What floored me was how far the students had come along with the project with little assistance from me.  Some of them took me ideas and just ran with them.

Some of them came up with their own version of my ideas which I liked. They created home and away shirts for the basketball games, set up spirit sections, came up with new ideas for food venues like having Boston Market take out meals for the ‘Parent’s of Athletes Reception’ and the Team’s creative ideas on a new school fight song. The Team even developed a new school mascot, “The Bulldog”.

Bulldog Mascot

The new Bulldog Mascot Costume

We ended up having both a WebEx meeting and a Zoom Meeting before the presentation on Friday, April 24th at 8:00pm. It was so nice to see everyone again. I had not seen my students since the Midterm exam and it was good to see that everyone was doing okay. Their lives like my own were turned upside down but we all had to make the best of it.

On the night of presentation was interesting. It was not the most pleasant weather and I was afraid that the computer would go down. We lucked out that everything went by smoothly and the presentation went by fine. What was nice was our Head of Athletics and our Head of Public Relations for the college were able to join us for the presentation.

Here is the new Bergecco-Parc Consulting Inc Website:

https://bcpccom.wordpress.com/2020/04/15/the-bergen-community-college-student-ambassador-program/

Here you can see the full Power Point Presentation and the Commercials.

I could not have been prouder of a group of students who under all the pressure of not being in class, people suffering from the illness. family situations at home, job issues and personal stress made the project work.

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https://www.facebook.com/pages/category/Education/Bergecco-Parc-Consulting-Inc-110359220628892/

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https://www.instagram.com/bergeccoparcconsulting/?utm_source=ig_embed&utm_campaign=loading&hl=bg

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The students at Bergen Community College’s Business/Hotel Management School proved to me that they can compete with the best. I was happy to give a lot of “A’s” this semester!

Justin Watral

Professor Justin Watrel, CEO & Co-Founder

Bergecco-Parc Consulting Inc.

 

 

 

Bergecco-Parc Consulting Inc. Productions 2020

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Bergecco-Parc Consulting Inc. Projects in Spring 2020.

 

 

Justin Watral

Justin Watrel, CEO & Co-Founder

Bergecco-Parc Consulting Inc.

 

Please check out our Corporate Website:

https://bcpccom.wordpress.com/

The Website was created by Vice-President Alex Tejeda of the Marketing Division for the Paramus Division of Bergecco-Parc Consulting Inc.

 

Check out our Historical Bergen County Websites on Wix.com:

https://bergecooparc.wixsite.com/bergen

Check out our Human Resource Website for the Historical Bergen County Lyndhurst Team:

https://bergenconsulting2.wixsite.com/bergeccoparc

The Website was created by President Penny Patel, Senior Vice-President of Operations Maria Betancount and Vice-President of Talent Brianna Guido for the Lyndhurst Division of Bergecco-Parc Consulting Inc.

bergencountycaregiver

via Productions

Justin Watral

Justin Watrel, CEO & Co-Founder

Bergecco-Parc Consulting Inc.

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Bergecco-Parc Consulting Inc. :The Bergen Community College Student Ambassador Program 2020

Welcome to the Bergecco-Parc Consulting Inc. Alumni!

Our Corporate Website:

https://bcpccom.wordpress.com/

Featured Image -- 13148

The Website was created by Vice-President Alex Tejeda of the Marketing Division of the Paramus Team.

Justin Watral

Justin Watrel, CEO & Co-Founder

Bergecco-Parc Consulting Inc.

Bergecco-Parc Consulting Inc.

Overview

We have been tasked with creating a fun and effective student ambassador program to expand the marketing of the college, for students, by students! Our team has worked closely with school staff to design and generate budget of the operations. Collateral assets have also been created which will be used in the future promotion of the school to incoming and prospective students.

Goal

Some of our main goals are to make sure that anyone coming to our school feels like they are being embraced as a student and as part of the Bergen community. Some of the wonderful assets put together by our team are:

  • Proposed ambassador uniforms
  • Ideas for the welcome tour on the first night
  • An introduction to the many programs offered
  • Ideas to include parents into the experience
  • Actual cost estimates for the program

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I Love New York logo

Day One Hundred and Sixty-Two: “I Love New York” from the 1970’s, 80’s and Today! March 30th, 2020

I was just watching ’60 Minutes’ tonight and it has never been scarier to be in New York City. The hospitals are being over-whelmed by patients that are low on supplies and the medical staffs are tired, burnt out and still stepping up to the plate to help get people better. The streets are empty with people as the last of the tourists left two weeks ago and the crowded streets of Manhattan that only in December were packed with so many people that you could not walk seems like a distant memory.

NY Restaurant Show II

https://www.internationalrestaurantny.com/

What should have been a great night for everyone. Michigan State WON 80-69!

 

As you have read from my last two blog entries, I was in Manhattan from March 7th until March 10th walking the International Restaurant Show, watching the Michigan State-Ohio State Basketball game at Blondies Bar on the Upper West Side for who would be the Big Ten Champion (MSU won Go Green Go White) that Sunday night, at the Anthology Film Archives watching Sandra Bullock in “The Net” for a series the movie theater had on 1990’s Internet films on Monday night and then my last night in the City on Tuesday, March 10th for the Gerhard Richter Exhibition at the Met Breuer for a Private Members Night. All this while everything was going on around us.

Met Breuer

The Met Breuer at 945 Madison Avenue

https://www.metmuseum.org/visit/plan-your-visit/met-breuer

Anthology Film archives

The Anthology Film Archives at 32 Second Avenue

http://anthologyfilmarchives.org/

The night I went to the Anthology Film Archives,  I stopped in Chinatown first to go to Wonton Noodle Garden on Mott Street (see review on TripAdvisor) for dinner. What shocked me was how empty the place was that evening. This is a restaurant that is packed all the time and it is open until 2:00am. The only people who were there were myself and two tables of NYU students.

Wonton Noodle Garden II

Wonton Noodle Garden at 56 Mott Street

http://www.wontonnoodlegarden.com/

When I asked the waiter where everyone was, he through up his shoulders and said “Everything going on in the world”. I knew it did not look good that night as the rest of Chinatown was empty. The East Village was hopping with college students and the neighborhood around me was busy but you could feel the mood shifting.

Wonton Noodle Garden

Wonton Noodle Garden’s Cantonese Wonton Soup with Egg Noodles and Roast Pork can cure all ills.

‘The Net’ Trailer

Sandra Bullock can cheer anyone up!

I felt this at the Restaurant Show where you could walk down the aisles of the show and never bump into anyone. The Tuesday afternoon that I went in to see the show one last time by 3:30pm most people had packed up and gone. The show did not close until 4:30pm. They were ready to go by early that morning. So my last five days in Manhattan I felt the mood changing as people were not sure what to do.

That last night at the Met Breuer as  I walked the crowded floors of the museum enjoying the Gerard Richter Show before the opening to the public, I could hear in the corners members saying “I am really surprised they did not cancel this.” and “Could you believe this crowd with what’s going on?” It was like all of us knew this was the last night of “ballyhoo”.

 

Gerhard Ritcher artist

Artist Gerhard Richter in front of his works

https://www.gerhard-richter.com/en/

All over the world people are banding together to contribute what they can and keep the human spirit alive by volunteering where they can and helping one another out. I know that between my work at the College and the Fire Department everyone has me running around and my spirit of volunteerism is never lacking.

So to all my readers especially the ones who are displaced New Yorkers remember that New York City has seen it darker days in the past and has risen to overcome them. There is a real spirit in the City that is not replicated anywhere else in the world and we saw that in the 1970’s, 80’s 90’s and on 9/11 to current days.

That was until 1977 when we rediscovered that spirit and said “I LOVE New York!”

To cheer everyone up, I pulled the old campaign from YouTube from the dark days of the 1970’s and 80’s to show how the human spirit can overcome anything if we pull together. So this special entry of “MywalkinManhattan” is dedicated to all of you who will never let that spirit die both here and where you live now. We will get through this!

I love New York III

After all “WE LOVE NEW YORK!”

The song that started it all:

 

The original campaign videos:

 

 

 

 

New York City after 9/11:

 

 

 

The Original Campaign videos from the 1980’s 1-5:

 

 

 

 

 

 

 

How the “I LOVE NEW YORK” campaign came about:

 

This excellent documentary was done by a New York High School student in 2006.

 

Songs that represent the true spirit of New York City:

Native New Yorker by Odyssey:

 

The Great Liza Minnelli singing the best version of “New York New York”

 

We will get through this everyone and God Speed!

The Bulldog Cafe

Day One Hundred and Fifty Nine: Bergecco-Parc Consulting Inc. presents the new “Bulldog Cafe” at the Lyndhurst Campus-Bergen Community College Marketing 201 February 17th, 2020

The Bulldog Cafe

Third Floor Lyndhurst Campus

Bergen Community College

1280 Wall Street

Lyndhurst, NJ  07071

Monday-Thursday 7:30am-2:30pm/Friday 7:30am-1:30pm

My review on TripAdvisor:

https://www.tripadvisor.com/Restaurant_Review-g46586-d20210133-Reviews-Bulldog_Cafe-Lyndhurst_New_Jersey.html?m=19905

 

Every semester I like to challenge my students to top what the other group has done in full team projects and it is a chance for the students to get to know one another better. In a commuter college like ours it is very difficult as students go to class and then go home or to work right after it is over.

This semester I challenged my two hundred level Marketing students to market the Lyndhurst campus Snack Shop on the third floor of the building. The Snack Shop is run by an outside company who lease the space from Bergen Community College and run the kitchen aspect of the business. The vending machines and the cafeteria sitting area are still run by the college.

Several years ago when I worked in the Lyndhurst campus to teach a Customer Service course, I challenged the students to redesign the snack shop for business. Walking around the Lyndhurst campus for the first time in four years, I noticed that things had not changed much and it was the same lackluster snack shop.

I started to talk to the managers that worked their and as I got to know them I heard their frustrations about running a business in an off main campus site that had very little traffic due to the amount of students in the building. One of the biggest frustrations was the lack of advertising they were allowed in the building.

Since I had always enjoyed the food and service there and the managers I got to know at the beginning of the semester were really nice I thought this could be an interesting project to see how to look at the business through the students eyes. What would they want to see? How could it be made more desirable for them? If they were given the opportunity to change things, how would they do it differently?

Bergecco-Parc Logo

Bergecco-Parc Consulting Inc. logo

So I arranged my first field trip with the students and on the third week of class, I took them out of the classroom and gave them their first real life marketing assignment. I treated my students to a pizza lunch and sat them down while they ate and told them about their first research paper. They would be writing their first paper on what would they do differently. I wanted to see the individual ideas that they could come up with on their own. I thought the pizza was pretty good that afternoon and would be a good start.

So I opened Bergecco-Parc Consulting Inc., my fictional consulting company for my business classes, again for business and made them all Marketing Consultants in the company. This was their first corporate gig with the company.

BCC-Bergecco-Parc Consulting Inc. Snack Shop Project 2020

In the next class, I brought the manager, Deborah, in to discuss some of the issues she had running the business and the successes that she had with creating a menu within the guidelines of the company she worked for and the students that she catered to in the building. The students, many of them whom have worked or are working in the food service industry understood what she was saying. It was a very engaging question and answer session.

I gave the students a week and a half to write their papers and submit them to me. I have to say that I was very impressed with the ideas that the students had to promote the Snack Shop, ideas on new signage, ideas to expand the menu with more international foods (I hate the word ‘ethnic’), creating a new design for the facility with a nicer paint job and rounded tables for better conversation and more social media promoting.

The student consultants came up with interesting menus, dynamic graphics for logos and interesting concepts in social media marketing that included Facebook, Instagram and Snap Chat. I had not even though about these things and the students really enlightened me even after all my years of marketing.

Most of my students got ‘A”s on their papers and since they all did such a good job and I was impressed with their input,  I broke the students into teams of three and had them work together to present their ideas as a group, pooling their papers together and creating new ideas as a group to present the project to myself and the Management team of the Snack Shop that included the head of Bergen Community College’s Campus Foodservice.

On the afternoon of February 17th, we spent class time with all the student groups giving their presentations to myself, the manager of the Snack Shop and the head of Campus Foodservice. I have to say that all three of us were impressed with what we saw. Each student group came up with a Power Point presentation of their work, pooled their ideas, created multiple logos and new concepts of marketing.

Many came up with new ideas for menu changes and new food items to be served. Their ideas of signage with new catchy names for the Snack Shop and new menu design had the three of us shaking our heads in amazement. I have to say that I was very proud of what students could accomplish in a two week period and the cause and affect of the business.

Needless to say within a two week period of the presentation, the Management Team of the Snack Shop renamed it the “Bulldog Cafe”, revised their menu, added things like freshly baked cookies and some ‘International Items’, got a table on the first floor entrance to post their menus, started posting signs in the elevator, got the cafe mentioned on the “Bergen Daily” email posting every week (our online campus newspaper) and even opened a Facebook and Instagram accounts to promote the new “Bulldog Cafe”. They even started a bonus program that if you bought a certain item multiple times, you would get a free item. It was very impressive what from the project was able to be incorporated into the business.

BCC Bulldogs

The new “Bulldog Cafe” concept

Traffic in the cafe seemed to be on the uptick right before we left for the Spring Break. Then came the extension of the Spring Break due to the Coronaviris outbreak and then the closure of the College for the rest of the semester. So we will never really know what the end result would have been by the end of the Spring Semester but I know that as a businessman and a restaurateur that we would have seen big changes in the business in the new “Bulldog Cafe” concept.

Congratulations members of the Bergecco-Parc Consulting Team for your hard work.

Good Luck to the Lyndhurst Team as they promote next “Historical Bergen County: From Revolution to Revelation”, our big team project.

Some of the Logos the Students came up with:

https://mail.google.com/mail/u/0?ui=2&ik=7efd505d2b&attid=0.1&permmsgid=msg-f:1657722343356444938&th=170169b033fd310a&view=att&disp=safe

Some Team members were very creative:

Bergecco-Park Consultants Snack Shop

They were insightful:

Bergecco-Parc Consulting Inc. Snack Shop II

They even did menu’s:

Bergecco-Parc Consulting Inc. Snack Shop

The Team Slide Show Presentation:

https://docs.google.com/presentation/d/1MWzTjn9oJ_gRkDCb1teiPlN72j-LD7PPZhbb8TRtNcQ/edit?usp=drive_web

The Team Video Presentation:

 

The skyline of lower Manhattan

Day One Hundred and Sixty: On Leave from “MywalkinManhattan.com” March 13th, 2020

To all of my readers,

I wanted to thank you for following my blog, “MywalkinManhattan”. I hope you enjoy walking along side of me as I explore Manhattan block by block.

I will be on leave from the project of walking around the Island of Manhattan for right now. With the Coronavirus Disease situation hitting our country and the shutting down of services and cultural sites in New York City, there is no unnecessary travel into Manhattan at this time. So I will be stopping my walk for now until things get better.

I had just finished my walk around the International Restaurant Show last Tuesday, March 10th and then had a private members night at the Met Breuer that evening (Please see my VisitingaMuseum.com site) while I was on Spring Break from Bergen Community College where I work.

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My updated blog on the International Restaurant Show at the Javis Center:

https://wordpress.com/post/mywalkinmanhattan.com/12766

I was about to enter the Theater District on Wednesday when things started to shut down in New York City. I felt it was just safer to stay home at this time. By Friday, March 13th they did not want people coming into the City unless it became vital.

Met Breuer

I was at the Met Breuer on March 10th, the last night before hell broke loose. We had a Private Members night for the opening of the Gerard Richter Show. Here is my write up of the museum on VistingaMuseum.com:

https://wordpress.com/post/visitingamuseum.com/4308

Gerhard Ritcher artist

Artist Gerard Richter in front of his work

So I have been home updated the older blog entries of my walks and added more pictures and attachments to cultural site and restaurants. So please enjoy Days One through One Hundred and Fifty Nine of my walk around the Island of Manhattan while we wait for things to get better.

To all my readers, my best to all of you and your families at this tough time in our country and please stay safe.

Please Wash Your Hands ALOT!

Manhattan Skyline II

Better days are coming!

The Bergecco-Parc Consulting Inc. Team at Paterson City Hall

Day One Hundred and Fifty-Five: Bergecco-Parc Consulting Inc. presents “Take me Back to Paterson, New Jersey” Introduction to Business 101-Bergen Community College November 23rd, 2019

Bergecco-Parc Consulting Inc.

Bergecco-Parc Logo

 

Welcome to Bergecco-Parc Consulting Inc. from Professor Justin Watrel, CEO & Co-Founder:

“This is the second time I have opened the firm, Bergecco-Parc Consulting Inc., for my Introduction to Business 101 class. As a College Professor, I have always felt that the only way that the students are going  to learn is by doing the work in real life.  So every semester we do a group project that encompasses everything we are learning in the text book. The entire class becomes members of the Paramus-branch Team and they have to do a real life project that has to be presented in front of a group. This project took it one step further as the Team was invited to present the project to His Honorable Andre Sayegh, Mayor of Paterson and his Executive Team.”

 

The website for Bergecco-Parc Consulting Incorporated’s latest project: “Take me back to Paterson, NJ”:

Bergecco-Parc Consulting Inc.

Our Film section of the Proposal:

https://mywalkinmanhattan.com/2019/12/23/bergecco-parc-consulting-inc-film-team-project/

For this semester, I developed something different from the previous projects. I had been in Paterson, NJ visiting some sites for my blog, “VisitingaMuseum.com” that is available on WordPress.com as well, that is an off-shoot of my main blog, “MywalkinManhattan.com”.

https://mywalkinmanhattan.com/

https://visitingamuseum.com/

I had visited the Paterson Museum one afternoon and then walked to the Paterson Falls, which is the second highest Falls east of the Mississippi. Along the way I had a hot dog and fries at Libby’s Lunch, a restaurant that has been in Paterson since 1936 (See my review on TripAdvisor).  While I was walking around the Falls after lunch and admiring them for all directions, I wondered why people don’t come down and visit them.

Paterson, NJ does not have the best reputation in the State of New Jersey. The schools, the gang problems and the poverty rate does not add to the reputation of a city that has been left behind. It was once the shopping and entertainment mecca from the end of the Second World War until the riots of 1967. ‘White flight’ and the closing of manufacturing plants sealed the fate of the city and the 1991 fire of Meyer Brothers Department Store in the downtown area just personified the problems of the City.

Yet I still saw something there. There is a lot of beauty to the City. Walking from the Falls back to the Paterson Museum I decided to find Lou Costello Park, a small square that is dedicated to the Comedian Lou Costello of the comedy team of Abbott & Costello. This small park just down the street from the Falls and was weed investing and full of homeless people. It was a little scary walking through the park, more for the homeless than for me as they thought I was a undercover policeman.

Walking down the street from the park leads to “Little Lima” the home of one of the largest population of Peruvian-Americans in the county. This vibrant neighborhood contains restaurants, retail stores, bakeries and salons and there is a lot to offer. This was once home to a large Irish population who used to work in the Mills and then it was Paterson’s Italian “Little Italy” until about the 70’s when most families moved to the suburbs.

I stopped in Los Immortales at 21 Market Street, a deli/bakery (see review on TripAdvisor) for a snack. They had the most delicious dulce de leche doughnuts, filled with a kind of caramel tasting sweetened milk filling. They also had delicious pastilitos, similar to empanadas, a pastry filled with beef or chicken.

On another trip I made to the City later that week to finalize the field trip, I ate at Central City Pizza at 301 Main Street (see my review on TripAdvisor). Their pizza was amazing for a small pizzeria. The slices were huge, the pizza sauce amazing and at $2.00 a slice was well within budget.

All of these sites were only within a few blocks of one another. As I was walking back to the car at the museum, it dawned on me why people were not coming here with these free cultural sites and reasonable meals. This is where the idea for marketing Paterson, NJ for tourism came about.

This semester I wanted to introduce my business students to the concept of marketing and using their business tools from class to see the same vision of the City that I was seeing. So I presented the project, “Take me back to Paterson, NJ”, to the class. How could we take the second largest City in New Jersey, one that was surround by some of the wealthiest suburbs and make it a destination to travel to for entertainment?

Bergecco-Parc Consulting Inc. Paterson Logo I

Our logo promoting the City of Paterson, NJ

What I like about working with students in the entry level classes is their eagerness to look at things in a new light and their ambition to push themselves on their own. When I set the Executive Team up, it was interesting to see how they all come together. It takes time but I always see new relationships and friendships come out of it.

It was a slow start on the project as the students had to get to know their groups and the trust factors start. I saw the project start to jell when I arranged a trip ‘into the field’ to Paterson, NJ after our Midterm exam. I was surprised how happy some of the students were to go on a field trip. We lucked out and the weather was terrific, warm and sunny, a perfect fall day. The interesting part of this trip I found out later on in their research papers on the project was that many of them were worried about visiting Paterson, NJ. The reputation was already established in their minds and it was my job as their CEO of the company to change it.

As a group, it was an information trip and I could tell really opened the eyes of the students. Not only were they really surprised by what they saw but I liked how they bonded together both over lunch at Libby’s for a hot dog and fries and touring the Falls for a second time.

We started the trip by visiting the Paterson Museum first and meeting the curator and staff. I don’t think the students realized what a rich history Paterson had and the role it played in the history of this country. The Paterson Museum covers from the time of the Lenape Indians when they used this area as a fishing site and for worship to when Alexander Hamilton created the first planned City using the water source as energy and this lead to the creation of the Silk Industry henceforth the nickname “Silk City “.

Paterson Museum.jpg

The Paterson Museum

The Museum covers the history of the City of Paterson including famous individuals such as Lou Costello the Comedian, the growth the aerospace business of Curtis-Wright, the gun manufacturing industry, the silk industry and locomotive industry. There is also displays of minerals from the area as well as art work. Some of the students from our Talent Division had to plan a press party here so they asked lots of questions.

Paterson MuseumII.jpg

The history of ‘Silk City’ at the Paterson Museum

After our tour of the Paterson Museum, we started our first part of the tour of the Paterson Falls before lunch. Since the day got clearer and sunnier, the Falls were in their prime. It was just beautiful to enter the Paterson Falls National Park.

Paterson Great Falls.jpg

The Paterson Great Falls in the Great Falls District of the City of Paterson

This is where the students were able to capture of the real beauty of the City. The Falls were just beautiful with all the leaves changing colors behind them. We saw the entrance to the park for a quick explanation of the Falls and how they developed and how the Indians used this area as their summer camp.

Paterson Falls III.jpg

The Paterson Falls

Before we took a full tour of the Falls, I took the students to Libby’s Lunch at 98 McBride Avenue(See review on TripAdvisor), a small diner restaurant that has been by the Falls since 1936. We had a group lunch of hot dogs and French fries (some of the students had turkey burgers) and Cokes. This is where I really saw my students bond. There was a lot of laughing and talking around the table and I could see that everyone was having a good time. The service could not have been nicer and more friendly and our waitress handled this large crowd well.

Libby's lunch

Libby’s Lunch in Paterson, NJ at 98 McBride Avenue

After lunch, some of the students had to leave for work and other classes (they would return later for future visits) and the rest of the class and I continued on with our tour of the falls. We walked from the restaurant to the top part of the river and walked over the bridge covering the Falls and then we walked over the Falls. That’s when I knew I had their attention. The Falls are just so majestic and natural that when you hear the roar of the Falls it is enjoyable.

Libby's Lunch II

The hot dogs and fries were terrific

I gave the students about twenty minutes to walk around the park and just admire the view. I could see that many of the them were captured by the beauty of the park and after walking all over the park, some of them met on the benches below and just talked. it was nice to see that they were getting along so well.

Our next stop was Lou Costello Park, a tiny triangle of land down the block from the Falls and into the Mill district. This small park was dedicated to the famous comedian is located just behind the ‘Little Lima’ neighborhood District just off Ellison Street.

Lou Costello Park

Lou Costello Park on Van Houten Street

It is a sad reminder of the famous comedian. The park was falling apart and I had to warn the students of the homeless who took up residence here. For the most part, our group seemed to scare away everyone and we were able to walk the whole park with no problems. The statue could have used a good sandblasting and the lawn a good mowing and trimming but overall it was a good tour. There were not a lot of homeless that day in the bandstand.

Our next part of the tour was to “Little Lima’, the Peruvian-American district of shops, bakeries and restaurants that is tucked between Downtown Paterson and the Paterson Museum. Little Lima is between Main Street, Spruce Street, McBride Avenue, Cianci Street and Ward and Olive Streets. The border is with the Paterson Museum.

Little Lima II.jpg

Walking in Little Lima, Paterson, NJ

 

We walked all the streets in the neighborhood and on the edge of Downtown Paterson, where I showed the students all the Beaux-Arts buildings that once made up all the upscale department and specialty stores, office buildings and hotels. The one thing our little group did was shock all the merchants and patrons who looked at us like “Oh, no gentrifiers!” If I saw a mixed combination of students and a professor walking through my neighborhood, I would think the same thing.

We walked all the side blocks so that I could show them the businesses that were open and the condition of the neighborhood. We walked all around the church area and parking lot for a view of where we could hold events. Then I took them to Los Immortales at 21 Market Street (see my review on TripAdvisor) for dessert. We had the most delicious doughnuts filled with dulce de leche that I had eaten a few weeks before and cookies filled with the same. Each of the students took time to walk in and check out the store. Some even bought pastiletos, a type of empanada even after the big lunch. We really wiped out their baked goods. The staff got a kick out of it.

Little Lima.jpg

Los Immortales at 21 Market Street in Paterson, NJ

We walked back to the Paterson Museum and ate our dessert outside on the benches. We discussed the day and then the next group of students had to leave for classes and work and the last group of us headed to Lambert Castle.

Lambert Castle is located away from the downtown and we had to go to Garret  Mountain Reserve Park to visit the former mansion of silk baron,  Catholina Lambert. The home was closed as it was getting ready for the annual bazaar and then after the holidays it would close for a five year renovation.

Lambert Castle

Lambert Castle at 3 Valley Road in Paterson, NJ

We got to walk the grounds and admire the castle with its spectacular views of Paterson and New York City plus the glorious foliage that surrounded the house and the hillside. We got to walk the fountains and walkways around the house and discussed how this could be used for parties and get togethers. From there, we finished our visit and now it was up to the students to work their magic.

From that afternoon on until the presentation on November 22nd, we met at the end of class to have Board Meetings and group discussions on our progress.  Some of groups gelled better than others and with each class that I have done this there are always the ones who think they don’t have to do anything. They always stand out in the crowd.

Then there was a weird twist to the project. I stopped in City Hall in Paterson to see the Mayor and drop off a copy of the project to see if he and the Council would come and hear the presentation.  Because of a mix-up in appointments, he thought I was someone else and being in a blue suit I am not sure knew who I was or what I was doing there (the intern who told me to come in was off that day and did not leave the message).

We had a good laugh and I proceeded to tell his Honorable Andre Sayegh about our project for my class. We had a long discussion about what I wanted to do and the things I wanted the students to achieve on the project. He liked the ideas and came up with a better idea then him coming to class (he worked as a college professor as well and his class was right after mine). Why didn’t bring my class to City Hall to meet him? I loved it and told the Mayor I had to check with the school and then with the students but it should not be a problem.

Andre Sayegh.jpg

His Honorable Mayor of Paterson, NJ Andre Sayegh

The next week after our quiz and then lecture, almost everyone in my class got into their cars and off we went to Paterson City Hall on Market Street for our visit with the Mayor. I will tell you, it was a great meeting. The Mayor Sayegh is so personal and so enthusiastic about building the City of Paterson back to being an entertainment and dining destination that he embraced the project and encouraged all of my students with ideas and questions that we might have on how to bring tourists and surrounding residents back to the City.

Bergecco-Parc Consulting Inc..jpg

My class and I meeting with His Honorable Mayor Andre Sayegh

With that I invited the Mayor and the Council to come to campus to hear our ‘pitch’ on how to sell the City of Paterson as a destination. He upped it more and asked if we would like to make the presentation in Paterson City Hall the morning of the project.

The class got all excited and high-fived one another. I asked everyone to slow down as permission to do this project would have to come from the Dean’s Office. I just can’t take thirty students to City Hall on a Saturday morning to present a project without permission. So with the help of my Chairman, Dean and the Vice-President of the College, we got the approval to present the project in Paterson City Hall.

I am the first one to say that I was really nervous about the presentation. I had not seen a dry run of it before that day and I found out later in the student’s papers that I read that there was a lot of last minutes preparations for the presentation up to that morning. When we got to City Hall I could see that a lot of students were nervous and when they were giving their presentations there were some that ummed their way through. This was not a problem as when you are giving your first presentation especially in a real life situation, it can be nerve wracking.

Even before the presentation I was giving the students their Dress Code grade. Getting a group of Millenials and Generation Z students to dress like it was the Reagan Administration was a challenge. Some of the men did not own suits or a blue blazer, so I allowed sweaters. Some did not know how to tie a tie but I have to admit they all had shoes that were shined. Still they presented themselves as gentlemen. The ladies were completely professionally dressed in dresses, skirts, blouses and pantsuits.

Still I opened the presentation to the Mayor of who I was as CEO, who we were and the presentation that we were about to give. After that I had the President and the Senior VP of Operations take over and what a job they did. We were working without a screen, monitor or projector that worked (surprising for a City Hall) but our President took full control of the situation and she and the Senior VP can it like pros.

Each team gave their presentation group by group. We started with the Special Events team with a presentation by their VP and her teams. We had the Lambert Castle team, The Paterson Falls Team, The Paterson Museum Team and the Abbott & Costello Film Retrospect Team. Each gave their presentation on how they would promote their areas followed by commercials promoting their section.

The Paterson Falls Team Commercial:

 

The Paterson Museum Team Commercial:

 

The Lambert Castle Team Commercial:

 

Then our Restaurant Team made their presentation promoting “Little Lima” as a dining and entertainment district in the way of the new “Ironbound Section” as in Newark, NJ. Our VP of the Restaurant Division also came with samples of Peruvian cookies for everyone to sample which I thought was a nice touch.

The ‘Little Lima’ Restaurant Team Commercial:

 

Our VP of Talent & Security and her team gave their presentation on how we were going to pay for the Paramus Division. She and her team gave their report of salaries, benefits and perks of the company. As a progressive and innovative company, Bergecco-Parc Consulting Inc. wants to keep the employees happy.

The President and Senior VP lastly gave their report on where we would be running the Division from and picked out the location in an office space in Downtown Paterson, NJ right near City Hall where we could work with the Mayor and his team.

When the students finished their presentation, I was floored by the professionalism of the project, the details and just the way the students presented themselves. I swear I thought the whole thing was really real as did the Mayor and his team.

When we opened it up for questions of the Executive Team, I enjoyed hearing how the students could justify their work and research with the field trip and then their own visits to Paterson on their own. Some of the questions got so detailed that I thought they believed this was a presentation by an outside firm. It was a great relief when it was over. The students were happy and the Mayor and his team seemed impressed.

Our last order of business was taking a picture of the Bergecco-Parc Team with the Mayor and his team. That was a thrill for me. You will never know how proud of I was of this group of students (and of all my students who do this project.

Bergecco-Parc Consulting Inc. Paterson Project

The Bergecco-Parc Consulting Inc. team Fall 2019 with his Honorable Mayor Andre Sayegh and his Executive Team at Paterson, NJ City Hall November 22, 2019.

Here is the attachment to the Bergecco-Parc Website:

Bergecco-Parc Consulting Inc.

Here is the attachment to the Film Page:

Bergecco-Parc Consulting Inc Film Team Project

 

The Presentation was feature in the recent “Inside Edition” of Bergen Community College Number 8:

 

As the team broke up and I talked with the Mayor, I saw the team leave one by one with new found respect for one another. Frustrations, concerns and last minute details over. Was the presentation 100%? There were some things we needed to work on including some dress-code issues, articulation in speeches and some of the details of the Power Point but this is what a real team faces everyday when they go to work. Who really does the work, who doesn’t, who thinks they can ‘coast by’ and who does the extra mile. I hope they all thought of this by the time we got back to class after the Thanksgiving break.

I said my goodbyes to everyone and had a quick conversation with my President and Senior VP of Operations to tell them how proud I was of the ladies for leading such a good presentation and taking control of the situation with the IT. The only bad part is I never got to taste one of the muffins that the Mayor brought in for the team for breakfast. When I finally left, everything on the breakfast table was gone (more like stripped away).

When I came back from Florida after my break, I called the Mayor to hear his feedback and the best part was he said ‘he would hire us’. That was nice to hear!

If there was ever a Professor that felt prouder of his students it was me!

 

Professor Justin Watrel, CEO & Co-Founder

Justin Watral

Bergecco-Parc Consulting Inc.

Bergecco-Parc Logo

New Brunswick NJ/Paramus Satellite

 

Places to Visit in Paterson:

 

The Paterson Museum

2 Market Street

Paterson, NJ  07501

(973) 321-1260

http://www.thepatersonmuseum.com/

https://www.patersonnj.gov/department/?structureid=16

Open: Sunday & Saturday 12:30pm-4:30pm/Monday Closed/Tuesday-Friday 10:00am-4:00pm

My review on TripAdvisor:

https://www.tripadvisor.com/Attraction_Review-g46718-d2704664-Reviews-Paterson_Museum-Paterson_New_Jersey.html?m=19905

My review on VisitingaMuseum:

https://wordpress.com/post/visitingamuseum.com/2757

 

The Paterson Falls National Park:

72 McBride Avenue Extension

Paterson, NJ  07501

(973) 523-0370

Open: Check the website. It depends on the season

https://www.nps.gov/pagr/index.htm

My review on TripAdvisor:

https://www.tripadvisor.com/Attraction_Review-g46718-d2587276-Reviews-Paterson_Great_Falls_National_Historical_Park-Paterson_New_Jersey.html?m=19905

My review on VisitingaMuseum.com:

https://wordpress.com/post/visitingamuseum.com/2273

 

Lou Costello Park

50 Ellison Street

Paterson, NJ  07505

https://foursquare.com/v/lou-costello-memorial-park/4bf8421fbb5176b0905d5bb2

Open: During the daytime hours

My review on TripAdvisor:

https://www.tripadvisor.com/Attraction_Review-g46718-d15154382-Reviews-Lou_Costello_Memorial_Park-Paterson_New_Jersey.html?m=19905

 

Lambert Castle

3 Valley Road

Paterson, NJ  07506

(973) 247-0085

Closed for a three year renovation

https://lambertcastle.org/

https://lambertcastleweb.wordpress.com/museum/

My review on TripAdvisor:

https://www.tripadvisor.com/Attraction_Review-g46718-d1880569-Reviews-Lambert_Castle-Paterson_New_Jersey.html?m=19905

My review on VisitingaMuseum.com:

https://wordpress.com/post/visitingamuseum.com/2571

 

Little Lima Restaurant District

Between McBride Street, Main Street, Olive and Ward Streets

https://en.wikipedia.org/wiki/Little_Lima

 

Places to eat in Paterson:

 

Libby’s Lunch

98 McBride Avenue

Paterson, NJ  07501

(973) 278-8718

Open: Sunday-Saturday 10:00am-10:00pm

https://www.facebook.com/OfficialLibbysLunch/

My review on TripAdvisor:

https://www.tripadvisor.com/Restaurant_Review-g46718-d1133910-Reviews-Libby_s_Lunch-Paterson_New_Jersey.html?m=19905

 

Center City Pizza

301 Main Street

Paterson, NJ  07505

(973) 345-1100

http://centercitypizza.net/

Open: Sunday-Saturday 10:00am-10:00pm

My review on TripAdvisor:

https://www.tripadvisor.com/Restaurant_Review-g46718-d4715215-Reviews-Center_City_Pizza-Paterson_New_Jersey.html?m=19905

 

Los Immortales

21 Market Street

Paterson, NJ  07501

973-278-1723

https://www.facebook.com/pages/Los-Inmortales/117745918244222

Open: Sunday-Saturday 4:30am-7:30pm

My review on TripAdvisor:

https://www.tripadvisor.com/Restaurant_Review-g46718-d19284211-Reviews-Los_Immortales-Paterson_New_Jersey.html?m=19905

The Bergecco-Parc Consulting Inc. Team

Bergecco-Parc Consulting Inc Film Team Project

Welcome to my consulting company, Bergecco-Parc Consulting Inc. which is part of my Business 101-Introduction to Business class at Bergen Community College. The students in my December 2019 class presented their project on marketing the City of Paterson, NJ to tourism.

The presentation was a huge success.

Bergecco-Parc Consulting Inc. Paterson Logo I

The Bergecco-Parc Consulting Inc. Logo for the City of Paterson, NJ.

bergencountycaregiver

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The logo for the Shops at Paramus Gardens

Day One Hundred and Thirty-Five: “The Shops at Paramus Gardens Mall”-Introduction of Orion Malls Inc. newly created shopping concepts by my Introduction to Business 101 Class April 22, 2019

The reason why I have not been posting so much on “MywalkinManhattan.com” over the last few months has been tenfold. Work around the house, work at the fire department, concentration on building my caregiver blog, “BergenCountyCaregiver.com”, which is taking off all over the world (now in 45 countries) and work. At the last minute in the beginning of the semester, my boss offered for me to teach “Introduction to Business 101” at Bergen Community College. I jumped at the chance to teach a new class.

As with my Communications classes the last two semesters, I ended the class with a big group project that included the whole class. To match what we were learning in class, which was the whole gamut of the Business world, I decided that this semester we would renovate and remarket a Mall. Since Paramus, New Jersey is the Center of Mall construction in the country and one of the busiest shopping areas in the United States of America, I decided that we should locate the mall here.

Patterned after the Paramus Park Mall on Route 17 North in Paramus, NJ, we created a similar Mall named the “Paramus Garden Mall” (combination of names of Paramus Park Mall and Garden State Plaza Mall) and renovate and update it with the new name, “The Shops at Paramus Gardens Mall”.

I broke the class up in teams and as usual made the students work with total strangers. To top that each team had to work with the other teams to achieve their grade. This way the whole class gets to know one another and learn to communicate with the rest of the class. Projects like these are interesting not just for the research that the students come up with but how the students react to one another. I am never disappointed when I read the emails that are CCed to me as the CEO of the project.

I made myself as the Professor, the CEO of Orion Malls Inc., a large chain of Middle Class and Luxury Malls throughout the Northeastern part of the United States. Orion Malls Inc. had just bought the dowdy “Paramus Garden Mall”, a middle class mall in suburban Paramus, NJ. The mall, while successful and a money maker, was due for a huge makeover. With Malls surrounding it renovating and updating and just getting bigger, the Mall was falling behind its counterparts in the town by way of traffic and the diversity of stores.

Orion Malls Inc. Logo

Orion Malls Inc. logo

So I challenged the management team of the Mall with ideas for the new concept, “The Shops at Paramus Gardens”. This required a new logo, new signage, ways of reaching out to the community, new uses for the now closed “Bon-Ton Department” space for entertainment, a new restaurant concept in the food court area, outreach to Community organizations, a new marketing concept, making the mall more eco-friendly and greener and the updates in concepts and merchandising in the Sears and Lord & Taylor stores that still anchored the mall. We needed to update the Juniors, Children’s and Gift Departments. As usual the students did not disappoint me.

Mall Design

The former “Paramus Garden Mall”

I started with my design team and wanted them to come up with a concept of adding more green landscaping to the mall with trees, gardens, fountains and paths. I wanted them to convert the ‘open court’ in the middle of the mall that currently has four trees and a fountain and turn it into a village square with gardens, trees and tables. I also wanted them to figure out a way to make the mall more ‘eco-friendly’.

Greenery in Malls.jpg

Greenery in Malls

With my Food Court team, I wanted them to add new restaurants to the food court that reflected the changing demographics of Bergen County and New Jersey in general. Also I wanted them to find a way to make the food court more family friendly and ways of getting people from the surrounding office buildings to get out of the office and dine with us.

Jollie Bee

Adding Jollibee to the Food Court

The Community Service and Outreach Team was in charge of engaging in the surrounding communities and reaching out to local organizations about using the Mall for functions and charity events. I also wanted to see how we could utilize the Mall for functions for businesses within the Mall.

The Marketing & Advertising Team was in charge of reworking the old Mall logo from the 80’s and coming up with a whole new concept of shopping. We wanted to reach new markets with advertising campaigns and working with our Community Service team to present the Mall in a more ‘downtown’ aspect.

Our Entertainment Team was in charge of redesigning the former “Bon-Ton Department Store” space into a family friendly entertainment complex. I told them since they were presenting ideas to fill the space not to look at budgeting but look at what might attract families and business people coming off work. They had two floors of space and almost 180,00 square feet of space to fill.

Lastly, the last two anchor stores of the Mall needed an updating of merchandise and a refreshing of the stores so I challenged the Lord & Taylor and Sears stores to revamp their merchandise in the Juniors, Children’s and Gifts Departments to make the store more ‘family friendly’ and make it a shopping destination not just a place to shop. I also wanted them to work with the Community Outreach team to look at charity and special events that the stores could sponsor to promote the store and the Mall as well.

Attached below is the project and the ideas set forth by the teams. We also added the Power Point Presentation as well.

Links to the student’s project:

 

https://pgmcp.wordpress.com/about/

https://wordpress.com/post/wwwbergencountycaregiver.com/10403

Welcome to a new concept in shopping! Welcome to The Shops at Paramus Gardens Mall!

 

The Shops at Paramus Gardens Mall

The Shops at Paramus Gardens Mall 2019 Logo