Tag Archives: Bergen Community College

Day One Hundred & Twenty Seven The creation of Bergecco-Parc Consulting Inc. and the project “Welcome Week 2019-Follow the Yellow Brick Road back to Bergen Community College” May 2018

I  put “MywalkinManhattan” on hold for work the Fall months. I taught Business Communications 105 again this semester at Bergen Community College in Paramus, NJ and this was the final presentation of the group project I had my students create. I have my Communication students do this to get them to actually talk to one another and get to know all the other students in class. This has become harder since the advent of cellphones and texting. The art of conversation seems to have gone out of vogue. I worry that they losing the act of getting to know other people and even having a ‘college experience’.

I established the company, “Bergecco-Parc Consultants Inc.” an acronym for Bergen Community College, Paramus Campus and established an Executive Team. From there, I put together a Talent/Security team, Marketing Team and a Special Events team each lead by a Vice-President and Directors and Team Leaders. Since all the departments had to talk to one another to do the project, I made sure that each team would need the other to create each section of the project.

The theme of the project was “Welcome Week 2019-Follow the Yellow Brick Road Back to Bergen Community College”. The premise was that MGM/Turner Classics had found the famous “Jitterbug” number from the 1939 film “The Wizard of Oz” and had restored it back in the film. Now the film was being shown at its ‘World Premiere” at Bergen Community College during Welcome Week (we were chosen over Rutgers and Princeton).

The college had then hired us as a consulting firm to come in and do a series of activities in honor of the event as well as promote the Bergen Room, the on-campus student run dining room, Gallery Bergen, our student run Art Gallery and the Ciccone Theater (see reviews on TripAdvisor), where student run plays were shown to the public by the campus Theater Department. The company was also to promote the Athletic Department with a Pep Rally and Bonfire.

This was an extensive project that required all the students to do research and ask questions all over campus. Many students would later comment in their papers that this was the first time they were exposed to what the Bergen Community College campus had to offer and had been to different parts of campus. They also discovered our Athletic programs and our cultural activities and realized that we were very similar to a major campus with a lot of the same things to get involved with as a student.

Bergecco-Parc Consulting Inc.

bergecco-parc logo

Bergecco-Parc Consulting Inc. Logo:

Six trees representing the six original creators of the company. The meaning: Trees continue to grow and make an impact on the nature of the world.

Bergecco-Parc Consulting Inc. was founded by six Rutgers students who had been a competing in a contest against other well-known marketing firms. over creating a Welcome Week concept for the Rutgers’s  New Brunswick campus. They won the contest and upon graduation, started a small company concentrating on helping colleges promote activities on their campuses.

When you have thirty two students (unlike my last semester when I had eighteen students creating Buscomonzefi.com) there is a lot to manage. This time I added a layer of management and a few extras to make sure that everyone worked.

Here’s our logo, “Follow the Yellow Brick Road back to Bergen Community College”

bcc bergecco parc welcome week logo

My Talent Team created the Human Resources department from scratch putting a budget together for the entire Paramus department as well as the executives who were part of the New Brunswick branch of the company. They research the benefits, perks of working there and some extras that Google and Facebook hadn’t even thought of like a Dog Walking service and an English as a Second language classes for our international employees. In real life, I don’t know how a small company could have paid for some of the things they suggested but I let them make that decision.

The Marketing Department was in charge of promoting The Bergen Room, the student run dining room, The Gallery Bergen, the student art gallery and The Ciccone Theater, where our theater department puts on shows.

Here is their commercial promoting the campus to incoming students in many languages that the student body of the class spoke. We had students speak twelve  languages and most participated in the commercial.

Welcome to Bergen Community College:

 

The next part of the project that were marketing was “Welcome Week 2019-Follow the Yellow Brick Road back to Bergen Community College” a Wizard of Oz themed event with the showing of the film, the play version of the ‘Wizard of Oz’ , a special theme dinner with a Wizard of Oz concept and a Pep Rally and Bonfire for our Athletic teams on campus. One of my students even wrote a new school song and another a fight song that were performed that night.

The commercial promoting the events:

 

One of my students was legally deaf and I wanted to make sure that every activity that we promoted was ADA compliant with the laws of New Jersey and the campus regulations. Here he created a commercial for the hearing impaired. I will tell you that as an educator I have never been prouder of a student and watched him shine as this one did for this part of the project.

Their commercial for the hearing impaired students:

 

The Special Event’s Team created the Pep-Rally and Bonfire, which was an interesting concept as the Director and his team created a program where the students athletes would burn the witch in effigy with our rivals name followed by a fire works display and snacks for the students.

Another team in the Special Events division created a theme dinner starting with a cocktail party in Gallery Bergen, with the show theme ‘Over the Rainbow Surrealism’ with surrealist art based on the movie by the art department students and clothing from the Retailing program.

Since we had so many students that spoke different languages, they created the menus in about seven different languages. The students also added trivia from the movie as well as fun facts about the actors. They even looked into food trucks for those who could not get into the Special dinner. The event would be finished off with the stage version of ‘The Wizard of Oz’.

This version was performed by the Ann Arbor Student Theater group and I give them full credit  for this performance:

 

Needless to say as a company, you always have those who chose not to take it seriously but those things were addressed. I had a student hierarchy that we followed and as the CEO and one of the Co-Founder’s  of the company, I made sure that we followed protocol by CCing everyone on emails and letting them fight their own battles. We did have some battles along the way right up to the night of the presentation.

The presentation was done not just in front of their classmates but the heads of the Theater, Alumni, Art Gallery, Special Services and Alumni Foundation. They all seemed blown away by a project that had a five week lead time. The comments I got from fellow professors and administrators was wonderful and the students seemed very proud. They all could not understood how I got them all to dress up with the ladies in skirts and dresses and pantsuits and the men in suits and jacket and tie. They looked really sharp as a class!

Even to keep the real life simulation project going, I even created a small reception for everyone by baking desserts and providing non-alcoholic beverages. A lot of the people that participated got a kick out of that. I even entered the project in the campus’s Innovation Award but it did not win ( I was bummed for all these students that worked so hard on it).

The funny part of being an educator is the reviews and reactions we get as professors. When I read some of the reviews, some of the students did not understand why we did such a project and what did dressing up for a project have anything to do with business communications?

I think the true reality everyone who is reading this  is that everything we do in the business world is communication. From the texts and emails we send, to the activities we plan for fellow employees, to the way we present ourselves to others by the way dress and speak and the way we stand. Everything in life we do conveys a message.

I know that most of the students learned something new and were excited about the project and coming to class. This is what getting an education is all about and I could not have been prouder of a class!

Check out their student blog!

Welcome Week

My reviews on TripAdvisor:

The Bergen Room:

https://www.tripadvisor.com/Restaurant_Review-g46712-d12308869-Reviews-The_Bergen_Room-Paramus_New_Jersey.html?m=19905

(check out my blog, Diningonashoestringinnyc@wordpress.com for a review)

https://diningonashoestringinnyc.wordpress.com/

The Ciccone Theater:

https://www.tripadvisor.com/Attraction_Review-g46712-d15599602-Reviews-The_Ciccone_Theatre-Paramus_New_Jersey.html?m=19905

The Gallery Bergen:

https://www.tripadvisor.com/Attraction_Review-g46712-d15515383-Reviews-Gallery_Bergen_West_Hall-Paramus_New_Jersey.html?m=19905

(Check out my blog, ‘VisitingaMuseum.com for a review)

Visiting a Museum is a blog site featuring unique, unusual and obscure small museums, historical sites & homes and community gardens and parks.

 

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Day Ninety-Eight: Presenting Buscomonzefi.com, our Tech Start-up to the World

I worked this semester at Bergen Community College in Paramus, New Jersey, so after Halloween, I had to put the walk on hold for work purposes and the holiday season. One of the things I enjoy about being a college professor and teaching in the Business/Hotel Management School at Bergen Community College is watching the creativity of my students unfold.  This is my third semester at the college and this particular class just stood out.  They went from what I saw as a somewhat shy group of students to a founding start-up group of ‘Techies”, when we presented our group project for our simulated start-up company, “Buscomonzefi.com” (Acronym for Business Communications 105). I was just trying to get the students to communicate with one another and boy did they! It was the first class I ever taught where everyone got an ‘A’ and truly deserved it!

I have to admit that I am not the easiest grader and after twelve years of college myself (Michigan State University, The Fashion Institute of Technology, The Culinary Institute of America and Cornell University), I have seen my share of group projects but nothing like this. All I have to say is that if we as students had the technology at our finger tips that the kids do today, there is no telling what we could have accomplished.

I came up with the idea for a group project for the second half of our class and have to admit group projects at any grade is like gym class, you hate the idea of finding partners and then depending on them to do the work. The biggest problem with group projects is that there are some people that do all the work and others who just goof off and then get a grade. I wanted to prevent that this time.

I came up with the idea for Buscomonzefi.com when I was reading the trade journals on new companies and was annoyed that there were no CEO’s of new tech companies that were my age. I hate to tell all you young ‘techies’  this but Cisco, KLA Tencor, Microsoft, Oracle and the mother of them all, Google, were founded by people my age and older.

So I created a product that everyone would need, the Widget. Okay, you’re thinking “How to Succeed in Business without even Trying”, but I thought if Robert Morse could do it so could I. I also knew I wanted to something that would have the whole class engaged so I created my first tech company (hopefully not the last).

I made myself the CEO/Founder of Buscomonzefi.com and picked my executive team. I have to admit I did ‘pull some names out of a hat’ but I also wanted to challenge all of the students who I knew by their resumes and their class performance had a lot of talent but kept so quiet in class. I wanted to create open dialogue for the students plus I wanted to get students working with other students who they might not have chosen. I never saw a group of people blossom together so well. I was amazed that what I created was not a group project but a group of up and coming executives, who took control of a project and challenged themselves to their highest level.

We had only four weeks until the project was going to be presented and I knew the class was up for the challenge. All I gave them was the product itself and the fact that we had to present to the backers on the second to last day of class before the final exam.

I created an executive team, picked my President, Senior Vice-President and Vice-Presidents, Team Leaders and Team Members. I also picked my teams where I knew some of the people needed a boost because I saw in them what I didn’t think they saw in themselves. Some I just mixed the personalities. They as a class exceeded my expectations!

I also added that they would be grading one another, keeping journals, be graded on dress code and work performance. The final word was that if as their CEO I heard from the Executive Team that someone was not performing, I would get the team together for a discussion and the person could be ‘fired’ (meaning that they would fail the second part of the class). They all seemed to understand the grading system.

For the next four weeks, the class met on their own and created their divisions from the information that I gave them. I also told them if they took a one dimensional project and made it three dimensional, I would give them extra credit.  As a class, they far exceeded it.

They renamed the product “Bwidge”, very creative and then developed how the product would look and then worked in their divisions to fulfill their departments structure. Each of the teams took their departments and created them form scratch. They were broken down into Sales & Marketing, Tech Talent & Customer Service/Legal, Product Development and Corporate Security. Each division had its Vice-President with a Manager/Team Leader with them with the team under them. I set the hierarchy up and made sure that the President and Senior Vice-President took control over their ‘teams’.

In class, we would have ’round table’ discussions that I had seen online with smaller tech firms and we asked the questions of each other of where we were out, who was doing what and how the teams were working with one another. I made the President and Senior Vice-President also find our new Corporate Headquarters with the stipulation that it must be near ‘Silicon Alley’ in lower Manhattan.

On December 18th, they made the presentation on Google Slides and the class ‘blew my mind’ with their excellence. I brought in the Corporate Benefits Head of Bayer Aspirin America, who I work with on the Hasbrouck Heights Men’s Association to be my question and answer person. Even he was ‘blown away’ with the thoroughness that the students researched.

The Tech Talent Division even established a Website, (Google “Buscomonzefi.com” to see their work), and Instagram site and a Facebook page. which by the time of the presentation already had four followers (how did they find this?). They had complete handbooks created, policies made and even had the Employee Bill of Rights established.

The Product Development team created, priced out and even had the prototype made of the product “Bwidge”, a computer product that organized all your online files on your computer, both on a MAC and a PC, a product that did not even exist (only for either one or the other but not for both). They used the above logo and produced the final product for presentation, plus all the cost and patent information.

The Sales & Marketing team really dazzled me with their ideas for a launch party on New Year’s Eve, ad campaign in Times Square and Silicon Valley and Wall Street, their commercial (which they actually filmed for YouTube!) and their cost structure (totally unrealistic but I only had a million dollars of capital to work with). They even sent an invitation to the Mayor of NYC!

The presentation night everyone was dressed for a formal ‘tech’ presentation to ‘WASP’ bankers. I have to admit I have to work with the gentlemen on the concept of ties but overall everyone was dressed so professionally.

Let me put it this way, I have never been prouder of a group of students than this semester and it is my pleasure to put this online for all their hard work. Like I said, this is the first time I ever created a ‘tech’ company from scratch and it will not be my last.

To all my students who might be reading this, you all deserved those ‘A’s and good luck in the future. So much for people who say that Millennia’s don’t know how to communicate. This group took Business Communications to new heights. All you have to do is get them away from the cell phones.

Disclaimer: Please Google “Buscomonzefi.com” for the class presentation and work. It is very detailed orientated and showcases these students talent as future Executives.

Sincerely,

Professor Justin Watrel, Founder & CEO

Buscomonzefi.com: Home of the ‘Bwidge’