Every semester for my Business Marketing, Management and Communications classes, I create one big Team assignment for my students. In a Commuter College, it is a lot tougher for students to get to know one another between their studies and their jobs, so I create these projects to foster learning, creativity and especially Teamwork.
This semester I taught two sections of Business 101-Introduction to Business, which is the entry level course to the Business/Hotel Management School. This is a tough course to teach as you always have students of various age groups and various levels of industry experience. The Spring semester was no different. This makes the class more interesting yet more challenging to teach. I still challenge them and test them to see what type of future executives they will become.
In the past, I have created these projects under the Bergecco-Parc Consulting Inc. banner, the main consulting company, the Orion Malls banner, a Mall design company and the Buscomonzefi.com banner, my Tech Division. Each business does its best to be creative, forward thinking and have a thought producing presentations. I also challenge the students to top on another in their presentations and build on what they have seen others do in the past.
The Bergecco-Parc Consulting Inc. concept is an acronym for Bergen Community College Paramus Campus where I work. I came up with it one night at three in the morning when I needed an idea for a project for my students.
Professor Justin Watrel, CEO Bergecco-Parc Consulting Inc.
Our Corporate site (created my one of my former President’s:
In the Spring of 2026, I partnered with American Dining Creations, our on-campus leasee of our dining outlets with both the main cafeteria on the second floor and the coffee shop and pizzeria on the first floor.
We created a project three years ago in my Spring 2023 class entitled ‘Feasting at Bergen Community College-Breakfast , Lunch and Dinner’ when they were finding that the students did not know we had a cafeteria. The project was a huge success and gave the company insights to the identity problems the students had on on-campus dining.
The project ‘Feasting at Bergen Community College’ Spring 2023:
This semester we tackled the issue of options for early morning quick dining. The coffee shop offered two options, egg bites and breakfast sandwiches plus pastries and bagels.
I thought it could offer more by opening the pizzeria three hours early and offering a selection of breakfast themed pizzas, calzones and desserts that could transition to lunch. So I partnered with Jack, the manager, again and had the students create a new menu, set up the Social Media, create a new logo for the breakfast menu and plan an Opening Party to promote the new menu. The results were very interesting.
Next I had a mandatory field trip to the pizzeria where Jack described the current business and sales of Primo Pizza, our pizzeria on the Bergen Community College campus.
So in early March, we had an in class field trip to the pizzeria and arranged for Jack to tell us about the business. It was an eye opener on how the company’s contract works with the college and the perimeters you have to work with space and menu.
Jack, the manager of American Dining Creations, on the morning of our tour
My 8:00am class on their on-campus field trip
The field trip to Primo Pizzeria
The morning field trip to Primo Pizza
The Teams on our field trip
My 8:00am class Team Picture
My 8:00 am Team picture
I broke the class up into five teams and for the next six weeks we worked on the Team project, creating a new breakfast concept that would work for the college.
Being in Corporate does come with its difficulties. Teams disagreed, team members disappeared and balances were shifted throughout the six weeks. It is amazing how much of the true Corporate experience they really have on this project.
On April 29th, 2026, the students presented their ideas to Jack and myself. There were some very interesting ideas on how to grow the business at an earlier hour and how to transition breakfast items into the early lunch menu.
I really liked some of the creative ideas that the groups came up with pizzas topped with eggs and various meats and vegetable toppings, the variety of cheeses and sausages and their use of spices. Some came up with Korean, Spanish and Italian themed flavors both as toppings and fillings. The parties they planned for the Opening went from simple to a little to elaborate with budgets that went into the thousands (this would not work). I liked all of their logos and though their ideas for the menu were very clever.
Below is the PowerPoint and Presentation of the project ‘Breakfast at Primo Pizza‘:
Each Executive Team has to find our Divisional Corporate Headquarters, and plan the Division’s Corporate party. One of the items of the party is the Corporate gift which is given to each Team Member at the party. This is the item the morning Team chose, a Beach combo with a beach towel, water bottle and sun glasses. I thought it was very clever.
The Corporate Present proposal
After the Presentation was over, we had a Q& A on the ideas the students had and Jack seemed very impressed with what the students had to say. This was a great way to get feedback from the audience the company was trying to reach.
The Presentation Reception
After every Presentation, I have a reception for my students with homemade cookies and brownies that I bake for the students, chips, waters and sodas. I do this after every presentation for a job well done.
Our Presentation Team Picture
We finish each Presentation with our Team Corporate picture. My well dressed and polished future executives ready to conquer the big city. Then the final exam and then they move on to the next class.
Another successful project and another semester complete.
I was finally able to get back into the City for a short break the day after Thanksgiving. I had spent my day before at the Macy’s Thanksgiving Day Parade and instead of going to Christmas tree drop off with the Hasbrouck Heights Men’s Association (I decided to give it a rest after 25 years), I worked in Holy Apostles Soup Kitchen serving a post-Thanksgiving Dinner. Talk about busy! They kept me running all morning and afternoon.
After lunch was over, I felt something nagging at me and instead of going home to rest, I decided it was time to finish walking the streets of Alphabet City. It was cooler than it was back in August, so it gave me a different perspective of the neighborhood with all the Community Gardens closed and the trees bare.
Holy Apostles treats people who are struggling with respect and I recognize that after over twenty years of volunteering there.
Plus I figured whatever it was that was trying to take a foothold in me would stop with lots of fresh air and exercise. It worked. After the walk, I not only felt better but was in a much better mood. A brisk walk on a sunny but cool day is the best thing in the world.
I started the walk on the corner of Avenue A and East 13th Street
Alphabet City is a neighborhood in transition. By Avenue A near the edges of the NYU campus, there is much gentrification going on where the bars and restaurants are getting more expensive to Avenue D where the projects are located and there is a massive renovation. I have never seen such changes.
Looking down East 13th Street in the late Fall
I had finished the borders and Avenues of the neighborhood in August before the Fall semester started and tried to finish the streets but this is a big neighborhood and there just was not the time. So I split my time on the neighborhood doing the top part just after Thanksgiving and the rest during a cold snap on Spring Break in mid March. The community gardens may have been dormant at the time but in March you could feel the coming of Spring.
It’s all about creativity and the unique street art
The memorial by artist
(I don’t know the artist)
Sometimes it’s just what a tagger creates that’s unique and fun
What I love about Alphabet City is the combination of creative street art that dominates all the walls and buildings making the whole neighborhood an open air museum.
Another thing I noticed was the vast amount of community gardens that dominated every block. This was the biggest concentration of them I had seen so far in the City. Many gates were locked during the colder months but during my Spring Break with 70 degree weather, the gates flung open and volunteers were preparing beds and clearing the brambles of the previous Fall. Spring flowers were on their way.
The unique paintings on the Roberto Clemente Family Guidance Center at 540 East 13th Street
Ms. Heathcote is an American born artist who graduated from the Rhode Island School of Design. Her love of nature and animals is the main theme of her work. She is now based in Vermont (Artist bio).
I have seen this artist’s work all over the City. This is closer to Avenue D right across from the Con Ed complex.
(not sure who the tagger artist is)
The Con Ed complex dominates the core of the Northern section of the neighborhood at the top of Avenue D and East 13th Street. Nothing glamorous about living next to a power plant yet across the street between East 14th and East 13th Streets luxury housing is being developed. Only in Manhattan!
I then passed the Relaxation Garden at 208 Avenue B and East 13th Street. I never really understood this garden. While all the others in the neighborhood have beautiful plantings, artwork and flowers, this one still looks like a garbage strewn lot.
This particular garden I could see needed a lot of work and I could see by many of the articles online that a lot was being done to clean it up again. The garden is one to look to in the future. Right now the garden is full of trash and there is not much to it.
The garbage strewn lot that needs a little TLC
All over the blocks I explored there was so much street art to admire that it was like an open air museum.
This was my favorite piece of art work from the side of the mural on the Roberto Clemente building
“Chico” is the tag name for American/Puerto Rico born, New York City based artist Antonio “Chico” Garcia. “Chico” is known for his colorful murals and graffiti art, many of the works displayed on the Lower East Side (Wiki/Artist bio).
The name Dias y Flores (Days and Flowers) is taken from a hauntingly beautiful song about hope and growing bySilvio Rodriguez. ArtistBob Lasherhas created the bottle and brick pathway. On this site was once a fully occupied building; abandoned by its owners in the early 1970’s, it slowly fell prey to disrepair and drug trade. The City seized the building and cemented up the doors and windows before eventually tearing it down in 1976 and leaving a rubble-strewn lot–and an open invitation to garbage dumping of all kinds (Dias y Flores website).
In 1978, the13th Street Block Associationenvisioned in its place a community lot, with a garden and a playground, and began the labor-intensive work of clearing out the brick, rubble, and trash–from broken hypodermic needles to refrigerators and car parts–all by hand. Dias y Flores from its earliest days was graced with several experienced gardeners and horticulturalists as members. Along with the help ofGreenthumb, most of the trees and shrubs were planted by 1981. (Dias y Flores website).
The inside of Dias Y Flores Garden in the late Fall
Most of the Community Gardens are now closed for the season and won’t open up to the public again until April. In the summer when I was walking the borders and Avenues of the neighborhood, the gardens would open to the public on the weekends. I will have to wait a few months.
Rounding East 12th Street
Walking down East 12th Street was interesting in the contrasts to the different side of Alphabet City that you live on. Closer to Avenue A you are near the quickly gentrifying East Village with the NYU and Pratt students or closer to the river near the renovation of the housing projects and the park and its overhaul. It is going to be an interesting Great Saunter this year.
The artwork of artist Felix Morelo lines the walls of this restaurant
Artist Felix Morelo is American born artist now living in New York City. He has studied at the Parsons School of Design and Art Students League of New York City. He is known for his creative street art and his ‘chalk circles’ which promote dialogue (Artist website).
By March 2026, the artist painted over his work on the wall
All along East 12th Street, there are all sorts of creative street art in various forms. It seems that there are two things that dominate the neighborhood, street art and community gardens.
The memorial mural
I am not sure what happened to Nugget
(Could not find the artist on the work)
As I passed PS 34 School, I noticed the fascinating metal work of then building’s playground and had to stop and admire it. I was not sure if this was artwork or just design to protect the windows.
The ironwork art outside the playground of PS on East 12th Sttreet
I was not sure who created it but I thought it was interesting enough to stop and admire it . I thought the affect was interesting.
This is one of my favorite series of murals that I passed again when I was walking through the neighborhood. This sits on the side wall of PS 34 on East 12th Street.
The murals by Avenue C created by a series of artists from the Thrive Cooperative
The panel that lined the school created by artists from the Thrive Collective
Danielle Mastrion is a Brooklyn-born, New York City based painter and muralist who specializes in large scale, brightly colored murals. She holds a BFA from Parsons School of Design (Artist website)
I loved this whimsical school painting by artists Savannah Zambrano and Andrea Amanda
Savannah Zambrano is a freelance sequential artist thathosts workshops and panels, does face painting and caricatures, and works with Traditional and Digital Media (Artist Bio website).
The artists sign with the Thrive Collective
I loved this mural with the Puerto Rican flag by artist Miki Mu
Michela Muserra is an international muralist and illustrator based in Brooklyn. A graduate ofAccademia di Bella Artiin her hometown of Foggia, Italy. The artist has worked as a teaching artist with Thrive Collective since January 2017 (Thrive Collective website).
I love this colorful display of positive behavior of Frank Ape by artist Brandon Sines
Artist Brandon Sines was exposed to many cultures while growing up simultaneously in New York City, Toronto, and Los Angeles. He mixes Pop Art’s mass culture, Surrealism’s private associations, and inventive paint handling to create dreamlike environments. His mark making ranges from experimental techniques to illustrative precision. Parts of the paintings are crystal clear, and other parts reach abstraction.
I loved his video on how he creates his work!
I could not find the artist who created this piece
Some of the taggers really know how to decorate the corners of walls and doors
The Campos Community Garden at 640 East 12th Street
The Campos Community Garden was an empty lot until 1982 when the lot was cleared and the it was an active garden enjoyed by the community. When the main organizer moved away, it had fallen into neglect for years until it was revived in 2004 by a group of neighbors. A Children’s Garden was added in 2006 and was rebuilt after Hurricane Sandy. It is now a thriving garden enjoyed by the community and fruits and vegetables are raised to benefit everyone (The Campos Garden website).
The inside of the Campos Community Garden in the late Fall of 2025
The Down to Earth Garden is at 546 East 12th Street and was also closed for the season
The Down to Earth Garden was established in 1993 when a building was knocked down, leaving an empty lot. It was originally called the Children’s garden but changed its name in 2020. It is now part of the GreenThumb program and is part of the NYC Parks Division (Down to Earth Garden website).
The next park was the Joseph C. Sauer Playground at
The sign for the Joseph C. Sauer playground at 532 East 12th Street
Joseph C. Sauer was born in Pittsburgh, Pennsylvania. His family moved to the Lower East Side of New York City when he was an infant. Sauer graduated from the Redemptorist Parochial School and excelled in athletics, especially track. He worked for the Western Electric Company, and following the death of his grandfather, Sauer and his mother took over the family’s basket manufacturing business. He worked there until he entered the United States Army on September 28, 1917 (NYCParks.org).
The history of the playground
The Sauer playground in the Fall of 2025
The last of the parks and gardens I either passed or explored on East 12th Street was the El Sol Brillante Garden. Though the gardens were closed for the season, you could see the extensive plantings through the beautifully wrought iron gates created by local artist Julie Dermansky.
The sign for the El Sol Brillante garden at 522 East 12th Street
The garden and the beautiful wrought iron gates
(From the El Sol Brillante website)
El Sol Brillante Community Garden rose from the ashes of a demolished lot of four burnt-out buildings in the Lower East Side of Manhattan in 1977. Residents organized to create a garden that would revitalize the neighborhood, unite local leadership, and improve the quality of their environment. The original group of forty, with the help of a resident architect, the Horticultural Society of New York (gardening advice), the Cornell Cooperative Extension Service (gardening advice), and the CETA Summer Youth Corps (labor and jobs for kids) designed plans and with very little money and a great deal of sweat equity, a garden was born. In 1978, with the assistance of the Trust for Public Land, a nonprofit land trust was created and the lot was acquired in 1980. A once rubble-filled lot became a thriving 1,000 square foot, 40-plot vegetable garden, a meeting place, and a preserved natural space for its members and their community.
Artist Julie Demansky is an American born artist. She graduated from Tulane Newcomb University with a concentration in ceramics and sculpture and was awarded the Watson Fellowship. She is known for her large scale metal work projects (NYC.gov).
A full view of those beautiful gates
As I walked down the street there were several small restaurants and gourmet shops that caught my attention. I did not have a chance to stop having eaten at another restaurant in the area for lunch. These will be for another visit.
I passed this cute little bakery that warrants a visit.
Turning on East 11th Street
When I turned onto East 11th Street, it was like an open air art museum with various tags and paintings that were both creative and colorful along the walls of the neighborhood.
East 11th Street in the Fall of 2025
I thought this bird piece by Grilla was pretty interesting on this window
Artist Grilla
(I could not find any information on this tagger/artist online)
I loved this tag. I thought it was pretty creative
On the side of this building on East 11th Street was another mural painted by artist Lesley Heathcote.
The mid nautical scene was created by Artist Lesley Heathcote
In 2007, Toyota provided funding to transform this site from a basic vegetable garden into an outdoor children’s learning experience, commissioning landscape architect Michael Van Valkenburgh for the design.
To prepare the garden for restoration, New York Restoration Project construction crews performed demolition and grading procedures on the site, cleared debris and garbage and installed various hardscape features. Over the course of six months, NYRP horticulture and design teams worked hand-in-hand with local residents and Van Valkenburgh to realize the community’s vision for this newly renovated gem, which includes four distinct habitat areas that NYRP and New York City educators can use to present environmental education programming to neighborhood youth.
Walking down East 11th Street on a crisp late Fall day
The weather got a little warmer in the afternoon and I was enjoying the weather. The leaves on the trees were changing as the weather got cooler and more brisk. The streets were quiet on this holiday week day.
The next park I passed was the Dry Dock Playground at Szold Place on 11th Street
The sign at the entrance of Dry Dock Playground on 11th Street
The playground had been very active with basketball games, birthday parties and barbecues when I was exploring the neighborhood in the summer months. There was non stop activity until September but very silent in the colder Fall months. I did not see anyone there except when I returned in March during my Spring Break visit and it was in the 70’s. Kids were out playing basketball.
The murals behind the closed gates
(I could not get a close enough view to see who the artist was on this mural)
The park sitting quiet in the colder months but comes alive with all sorts of neighborhood activity in the summer
The last garden I passed on the block as I finished was the 11 BC Serenity Garden at 626 East 11th Street.
The garden behind closed gates in the Fall of 2025
It was one of the few locked gardens on all three of my walks in the neighborhood. I could see the garden was going through the season change and would have to visit the garden again in the warmer months.
I got to East 10th Street by the late afternoon. I could see the changes of the late fall on the parks and gardens in the neighborhood.
Rounding East 10th Street near Tompkins Square Park for the last part of the walk that day
I walked through the empty Dry Dock Playground a couple more times as I rounded the neighborhood, through the quiet paths. The sounds of children and of adults barbecuing and birthday parties are the sounds I will hear in a few months when the warm weather comes.
The Dry Dock Playground by Avenue D in the quiet cooler months. It is a mob scene in the warmer months on the weekends.
The large ‘El Bohio Murals’ created by the Thrive Collective on the outside of the old public school
Thrive Collective creates hope and opportunity through arts, sports, and mentoring in and around public schools. Our core programs – Murals; RHYME (Rhymes Help Young Minds Excel); Media; Mentors; Festivals, and Sports – connect artists, youth workers, and volunteers with local schools as teaching artists, art directors, coaches, and mentors. Project based learning and accredited curriculum integrate life and art skills in four kinds of experiences: in-school electives, after school clubs, seasonal intensives, and weekend warriors.
My favorite section of the mural created by this talented group of artists
I came across this taggers art on one of the doorways
I came across this nature scene on the corner of East 11th Street
I thought this was really original and was beautifully designed and colored by the artist. It is also one of the few murals in the neighborhood that has not be covered over by other artists.
Joel Chico is an Actor, Writer, Director from Toronto, Ontario, Canada. He is the creator of JMC Creative Endeavors, an artistic platform for his projects as a musician, poet, painter, photographer, and spiritual wisdom keeper. He is currently in the process of writing a poetry anthology, and his Cosmic Trilogy Feature screenplays (Artist bio).
I crossed Avenue D into the housing projects and came across the murals that were painted on the first floor of the housing complex. These colorful works were created by a series of artists working with Thrive Collective (see above) to decorate these rather plain walls in the housing complex.
The mural along the housing complex
The mural by Artist Miki Mu
Artist Miki Mu
Michela Muserra(known as “Miki Mu”) is an international muralist and illustrator based in Brooklyn. A graduate ofAccademia di Bella Artiin her hometown of Foggia, Italy, Michela launched Thrive Collective’s Private Murals Collection as an advanced apprenticeship for our most promising School Murals students and artists. Michela has worked as a teaching artist with Thrive Collective since January 2017 (From the artist website on Thrive Collective).
The last part of the mural on the other side of the building
This was my favorite part of the mural
This was painted by artist bebebsmbu88
The project is inspired by a sacred ceremonial mask carved from a coconut shell in the island of Puerto Rico. It’s called “Vejigante,” and it’s an important and iconic character portrayed in the carnival celebrations in the island. The artwork pays tribute to the HipHop and Caribbean culture presenting the characters in a modern context. The Coconut Mask is a metaphor for our ancestral connection to nature and spirituality (From the artist’s website website).
Artist Bebe Bambu88 (real name Gabriel Rosario Mongil)
The artist is originally from Santurce, Puerto Rico. Artist Gabriel Rosario Mongil aka Bebe Bambu is a designer and recording artist. Originally known for his graffiti work and slam poetry, being the author of several murals in Puerto Rico and Monterrey, MX. He graduated from the University of Puerto Rico in Rio Piedras and received a scholarship to do his masters degree in graphic design and graduated from the University of Monterrey, MX in 2013/15. During this; he had his second solo exhibition, recorded his first solo album and started offering workshops for children in communities in need (From the artist’s website)
I finally reached the end of East 11th Street in the projects. Years ago you would never dream of walking through Jacob Riis complex. Now it is the cut through to East River Park by the hipsters and college students who have moved into the area.
I then rounded the corner and I was on East 10th Street and found myself in front of Topkins Square Park to passed peak foliage. Both during the holiday weekend and on my Spring Break, the park was busy. The park has come a long way since the 1980’s when it was all drugs and homelessness. It is now the center of the community for skateboarders, dog walkers, seniors getting rest and new parents spending time with their kids.
The brownstones and tenements around Tompkins Square
Tompkins Square Park was once one of the most notorious parks in New York City between the homeless and the drug dealing. Now it is mostly college students from the downtown schools and the neighborhood residents gentrifying the neighborhood. It was in the final stages of the fall foliage. This is where I would stop in November. It was a big neighborhood to walk.
Once the weather got colder and I got busier with the holidays so I had to put the walking in Alphabet City on hold for a few months. Who knew it was going to be one of the coldest winters in recent memory. I was not able to get back to walking the neighborhood until March of 2026 during my Spring Break from the college when the temperatures hit 75 degrees.
Between the cold weather and the recent snow storms with the foot of snow, who could or wanted to walk around New York City? Then Spring Break came at the college just as the Spring thaw started and the weather really warmed up. It seemed for two days the whole City, tired of the cold weather and snow, played hooky and were in Tompkins Square Park enjoying the weather.
From March 9th through the 10th in 2026, the weather warmed up into the mid 70’s and it gave me a chance to finish walking the neighborhood. The temperatures would go right back down to the 30’s and 40’s after that until mid-April. The warm weather gave me the opportunity during my Spring Break to finish walking the streets of the neighborhood.
I walked East 12th and 11th Streets again to get a feel for the neighborhood and see if anything changed. There was a lot I missed back in November as I had more time, with better sunlight and warm weather to take my time to explore the neighborhood.
I revisited some of the streets that I had walked over the Thanksgiving break and noted all the artwork and architecture that I missed on the first trip walking all the streets of the neighborhood.
I had not seen the mural of Run DMC on the wall of the apartment building on West 12th Street.
This meticulously designed garden features vibrant floral displays, tranquil pathways, and cozy seating areas, making it an ideal spot for relaxation and reflection. With its blend of nature and artful landscaping, 11 BC Garden invites everyone to enjoy a moment of peace amidst the city’s energy (From MapQuest.com)
The 11 BC Serenity Garden in the late winter months
The Gardens were just coming into bloom when I visited during my last visit. The temperatures were about 75 degrees at the time and things had just started to bloom.
I love the street art on the neighborhood walls. The heart cheered me up!
It is funny how just small painting could make you so happy. Paintings like this were located all over the neighborhood.
The Toyota East Children’s Learning Garden was one of the many gardens open during the warm spell
The Toyota East Children’s Learning Garden on a warm
Most of the gardens I visited, most were still coming into bloom. The Toyota East Children’s Garden was opened for about an hour when I visited. The park was quiet at the time while some volunteers were maintaining the gardens.
(History of the Garden from the New York Restoration Project)
In 2007, Toyota provided funding to transform this site from a basic vegetable garden into an outdoor children’s learning experience, commissioning landscape architect Michael Van Valkenburgh for the design.
To prepare the garden for restoration, New York Restoration Project construction crews performed demolition and grading procedures on the site, cleared debris and garbage and installed various hardscape features. Over the course of six months, NYRP horticulture and design teams worked hand-in-hand with local residents and Van Valkenburgh to realize the community’s vision for this newly renovated gem, which includes four distinct habitat areas that NYRP and New York City educators can use to present environmental education programming to neighborhood youth (NYRP).
While I was walking down East 11th Street, I noticed how much the neighborhood had changed over the years. The whole block was gentrified and looked really nice. What I was amazed by this was how expensive everything was in the neighborhood. As I was walking around the neighborhood, I noticed how expensive the bars and restaurants were around Tompkins Square Park. I thought they would be much cheaper in this part of the neighborhood.
Looking down 11th Street at Avenue A in the Winter. It was 76 degrees during the Spring thaw
After a long walk enjoying the sunshine while revisiting the last blocks I had visited before the holidays, I turned the corner on Avenue A and started to walk the remainder of the neighborhood.
While Alphabet City does not have the classic architecture or statuary of neighborhoods to the north, it’s streets are lined with creative and interesting street art and pocket neighborhood gardens showing the dedication of residents to better their community.
This is what gives the neighborhood its charm and why it has gotten more expensive to live here. I noticed in between all the former tenement buildings, there are plenty of luxury buildings that dot the neighborhood even at the borders of the once notorious Avenue D.
Turning the corner at Avenue A an East 10th Street
I rounded East 10th Street, I noticed this giant Buddha head outside someone’s home in their front garden. I thought this was quite unique.
Passing interesting art in people’s front gardens along East 10th Street
I walked through Tompkins Square Park several times watching the skateboarders performing their feats and college students sunning themselves. It seemed like the whole City had called out sick and just wanted to enjoy the weather in the park.
I walked past the rows of apartment buildings and small businesses and then walked around the park several times to see how people were Lo enjoying their afternoon. I then started my walk down East 9th Street past many more community gardens.
The Francisco ‘Pancho’ Ramos Community Garden at 703 East Ninth Street
The Lower East Side of the 1970s was a hard place with little green. Local residents noticed the abandoned, littered lot at the corner of Ninth Street and Avenue C and began to sow seeds and plants along the chain link and among the debris, and so the Ninth Street Community Garden & Park was founded in 1979. Today Pancho’s Garden hosts community events including music, art, and gardening workshops (Ramos Garden website).
The garden is half an acre of gorgeous flowerbeds, and vegetable gardens. Meandering pathways crisscross the park, follow them to the koi and turtle pond, fig arbor, or one of many quiet nooks that offer a cool quiet spot to read a book, have a chat with a friend, enjoy a cup of coffee, or just sit and enjoy a respite from The City (Ramos Garden website).
The Ramos Garden was open that afternoon to walk around as the gardeners were preparing the beds for the Spring. There was a lot going on around the small beds and gardens that lined the pathways. This garden stretched from East 10th to 9th Streets.
Walking along the pathways of the Ramos Community Garden on a sunny warm day
The artwork in the park
More of the interesting artwork in the garden
The Ramos Community Garden during the Spring Thaw was very active
While I continued my walk down the street, I saw how the neighborhood was reacting to the recent ICE raids going on not just in the City but all over the country. There were signs and graffiti all over Alphabet City and the border with the Lower East Side.
Artworks about ICE dotted the neighborhood
All over the place
As I walked down the street, I came across more street art dotting the walls of buildings around the neighborhood. This mural was with the theme of the Old West and Doc Holliday.
I thought this piece of street art with Doc Holiday and his crew was interesting
Joel Chico is an Actor, Writer, Director from Toronto, Ontario, Canada. He is the creator of JMC Creative Endeavors, an artistic platform for his projects as a musician, poet, painter, photographer, and spiritual wisdom keeper. He is currently in the process of writing a poetry anthology, and his Cosmic Trilogy Feature screenplays (Artist bio).
I then rounded the corner and walked down East 9th Street as the weather got warmer. It got to 78 degrees by the mid-afternoon.
Walking down East 9th Street
Tompkins Square Park had gotten even busier in the late afternoon as dog walkers, skateboarders and seniors talking amongst themselves filled the park. It was funny how all the benches were filling up and it looked like everyone had called in sick at work. It was the first really warm day since the beginning of November of 2025 and everyone was enjoying this warm and sunny day.
Walking through Tompkins Square Park during the Spring Break
I stopped in the bathroom at the park, which is a good pit stop being one of the few places where there is a public bathrooms. While I was relaxing, I watched this singer in a Mondrian kimono perform David Bowen hits. I have to admit it was a bit strange but this is Alphabet City and the guy was very entertaining.
Pinc Louds’ lead singer, Claudi (all pronouns accepted), moved from Puerto Rico to NYC in 2015 to fulfill their dream of playing in the subway. This immersion into the city’s underground, performing daily for a steady stream of New Yorkers, sculpted the sound and look of the project (Band website).
Through the “litteral” underground, Claudi met the musicians (keyboard/bassist Marc Mosteirin and drummer Matt Dallal) and other artists that would turn Pinc Louds into the full-blown spectacle they are today. Busking in the parks and tunnels opened many doors for the band, who quickly gained a cult following and by 2018 were selling out shows in such NYC venues as (le) Poisson Rouge, Market Hotel and Joe’s Pub, as well as tours throughout the US, Puerto Rico, Europe and Chile (Band website).
It was an interesting concert
The David Bowie song ‘I just Dancing’
I sat in the park listening to the concert for about a half hour and relaxed through a few songs. I swear, this guy held this concert for over an hour because everytime I walked back through the park, crisscrossing through the various streets, he was still there singing.
I walked back and forth down the various streets, ending at Avenue D and walking through various parts of the complex. Most of public housing was under renovation so I was trying to avoid any scaffolding.
The corner of Avenue D and East 9th Street. How things have changed from the 1970’s and 80’s. The housing projects were under scaffolding around the entire complex. There were changes throughout the Jacob Riis Complex.
La Plaza Cultural de Armando Perez Community Garden was founded in 1976 by local residents and greening activists who took over what was then a series of vacant city lots piled high with rubble and trash. In an effort to improve the neighborhood during a downward trend of arson, drugs, and abandonment common in that era, members of the Latino group CHARAS cleared out truckloads of refuse. Working with Buckminster Fuller, they built a geodesic dome in the open “plaza” and began staging cultural events. Green Guerillas pioneer Liz Christy seeded the turf with “seed bombs” and planted towering weeping willows and linden trees. Artist Gordon Matta-Clark helped construct La Plaza’s amphitheater using railroad ties and materials reclaimed from abandoned buildings (La Plaza website).
Later, block residents tilled the western portion of the space and planted vegetables, flowers, and fruit trees. During the 1980s, the garden came under attack by developers seeking to build on the space. After numerous court battles, La Plaza was finally preserved in 2002 as part of the terms of a legal settlement. In 2003, La Plaza was renamed in memory of Armando Perez, a CHARAS founder and former District Leader of the Lower East Side who was killed in 1999 (La Plaza website).
The Armando Perez Community Garden was one of the larger community gardens in the neighborhood
I walked all through the garden, watching the planting and seeding and cleanup going on. In the two days I visited the neighborhood, almost all the Community Gardens had opened their gates and volunteers could not wait to tackle the damage done by all the recent winter storms.
The inside of the gardens in the winter
Walking through the gardens in the winter
The view of the top of the garden in the winter time
The history and importance of these Community Gardens on these neighborhoods
As I left the Community garden, I walked past a series of interesting and creative pieces of street art along the walls and doors of the various buildings on the block.
A stand pipe with colorful works
I thought this was interesting
This stood out against the wall
I was not sure what this meant
In the late afternoon, I got to Avenue A and St. Mark’s Place (East 8th Street) and walked around the ‘Restaurant Row’ that was going strong between lunch and dinner. The bars were filled with college students from Pace and NYU enjoying the weather and all the outdoor cafes were set up. This was going strong from about 2:00pm until I left the neighborhood around 6:00pm.
Making the turn on St. Marks Street/East 8th Street
As I walked down Avenue A, I took a longer tour of Tompkins Square Park and saw the singer in the Mondrian kimono still singing. This guy put on an all day concert!
The concert was still going on over an hour later
It got even warmer that afternoon and someone said that it topped 75 degrees. I think more people played hooky that afternoon as the park was packed with students gossiping and dog owners watching their pooches play. The look of the park said ‘end of winter’ but the mood was ‘Yeah, Spring is finally here’. (It would go back down into the 30’s by the end of the week).
Tompkins Square Park in the afternoon
It was so nice to get the first glimpse of Spring before the temperatures would drop again at the end of the week.
People socializing in Tompkins Square Park
Whether it was listening to music, playing with their dogs or just reading a book or conversing with neighbors, people from the neighborhood were enjoying the snap of 70 degree weather as much as possible. They enjoyed being outside and wanted to enjoy it as much as possible.
Turning the corner of Avenue A and East 8th Street
The street art along East 9th Street is unique
The De Colores Community Yard & Cultural Center at 313 East 8th Street
De Colores Community Yard & Cultural Center is a vibrant community space located in New York NY. It serves as a hub for cultural activities gardening and educational programs fostering a sense of community and inclusivity. Visitors can enjoy a variety of events workshops and green spaces designed to celebrate diversity and promote environmental awareness (MapQuest.com).
The inside of the Community Garden
The garden was going through a major clean up the day I was there and the volunteers were leaving for the afternoon.
The Earth People Community Garden at 333 East 8th Street
Earth People Garden is a serene urban oasis located in New York, NY, designed to celebrate nature and community. This park features lush greenery, vibrant flower beds, and tranquil pathways, making it an ideal spot for relaxation and reflection. Visitors can enjoy various activities, from gardening workshops to community events, all while embracing the harmony between people and the environment (Mapquest.com)
The inside of the Community Garden in the winter
The Earth People Garden like most of the gardens in the neighborhood was closing for the evening as the volunteers were giving the garden a cleaning from the Winter storms. The garden was just starting to come back into bloom.
LaCasitaCommunity Garden, established in 1990, is primarily used by the community as an event and gathering space. To that end, the garden’s renovation in September 2014 included the installation of a raised, round stage where performances can be held; a new grill and picnic tables for barbecuing; a shaded seating area; and two sheds for storage. The backdrop of the stage is a chalkboard that can be used by the local elementary school for an outdoor classroom or even as a movie projection screen (NY Restoration website).
Funded by generous support from The Geraldine Stutz Trust, the Trust aims to remember Geraldine Stutz’s significant contribution to the fashion industry, her love of theatre as well as her passion for gardening. A fashion retail groundbreaker, Stutz served 29 years as president of Henri Bendel, the upscale women’s store (NY Restoration website).
The inside of the Community Garden
I was able to walk around this garden but there was not much to see at this point. I am going to have to return to the neighborhood in two months when things start growing again.
Street art along East 9th Street
This little devil was in the detail of this work
I thought this was very clever as these small works of art are tucked here and there on walls and doors on buildings all over the block.
The Green Oasis Community/Gilbert’s Garden at 372 East 8th Street
The gardens all over the neighborhood were open as everyone was enjoying the 75 degree weather and were working in these Community Gardens getting ready for the Spring. This garden was particular busy.
The signs were all out and people were enjoying the Spring weather
As the volunteers were cleaning the beds and trimming bushes and trees, I was able to walk around the gardens. They must be very impressive when they are in full bloom. This is one of the larger gardens in the neighborhood.
The History of the Garden:
(From the Green Oasis Community Garden website)
The New York City neighborhood known as the East Village experienced massive arson and destruction during the 1960s and 1970s. The area had been compared to Dresden, Germany after World War II. Rubble from bulldozed buildings lay in mounds, and garbage accumulated. Cars were abandoned. Rats were rampant. Drug use reached epidemic proportions. Drugs and crime made the neighborhood unsafe, but few areas were worse than the neighborhood east of Avenue B (Green Oasis Community Garden website).
The inside of the garden in the winter
Normand Valle moved to East Seventh Street between Avenues C and D. From his window, he looked down upon one of these blighted lots, and decided to do something about it. In 1981, Valle, an ex-Marine, and his life partner, Reinaldo Arana, began to undo the mess one brick and one piece of garbage at a time. At the same time, Gilbert Ingram (who lived nearby on 8th Street) had taken control of another piece of that same large lot, creating a sculpture garden where he carved found wood and stone and hosted friends and neighbors who dropped by for barbecues and sculpting lessons. Both gardens engaged neighborhood children to help with the clean-up and ultimate creation of a combined garden with communal and private vegetable plots; beehives; a grape arbor; a koi pond; dozens of now huge trees, flower beds of perennials and annuals and an iconic gazebo.Thus were Green Oasis and Gilbert’s Sculpture Gardens born (Green Oasis Community Garden website).
The signs outside the gates
From the beginning, the sister gardens’ mission has been to provide a safe, green haven for all people, but especially for the children who lived in that inhospitable environment. Mr. Arana was particularly interested in the theatre, so theatrical events abounded. Plays for children were written and performed. The first generation of Nuyorican poets read poetry; music was performed; the well-known Butterfly Release ceremony was held here during the all-garden pageant The Rites of Spring until its demise in 2006 (Green Oasis Community Garden website).
The beds in the gardens were being prepared for the season
The garden pays homage to the memory of Martin R. Celic (1952-1977), a young member of Ladder Company 18 who lost his life fighting a fire in the tenement that once stood here.
The Community Garden in the Winter
The Firemen’s Memorial Garden was closed for the day but I was able to take a peak inside before it got dark. Another garden to revisit in the Spring.
I got a kick out of this written on the wall but was not sure of who it referred to
Turning the corner of East 7th Street and Avenue A
I arrived in the middle of the neighborhood by the early afternoon and continued walking past the statue of Samuel Cox, who was making his presence known for all the neighborhood to see. I just don’t think anyone knew how he was anymore but the pigeons.
The statue of Samuel S. Cox stands guard at the southwest entrance of Tompkins Square Park
Samuel Sullivan “Sunset” Cox was born in Zanesville, Ohio, and served his home state as a Democratic Congressional representative from 1857 to 1865 before being unseated. After moving to New York in 1866, Cox served again in Congress for several terms from 1869 until 1889. Although Cox once publicly declared that his most satisfying contribution to public service was championing the Life Saving Service—founded in the 1840s to patrol the coasts and save imperiled boaters during bad weather, the group was absorbed into the Coast Guard in 1915—this statue is sponsored by U.S. Postal Service workers because of Cox’s support for their quality-of-life issues (NYCParks.org).
Artist Louise Lawson was an American born artist who studied at the Art Academy of Cincinnati and Cooper Union. She worked as an apprentice under several famous sculptures and was one of the first American female sculptures to have a professional career. She is known for her Neoclassical sculptures (Wiki).
Starting the walk down East 7th Street
I thought this was a beautiful detail on 193 East 7th Street
The Clyde Romero Memorial Garden at 213 East 7th Street
When Christine Datz and Clyde Romero met in 1986, they shared a deep passion for the environment and improving their neighborhood. With a people-powered approach to sustainability they launched the Lower East Side Ecology Center in 1987. Six years before New York City implemented a citywide recycling program, the Ecology Center was already leading the way. We established a community drop-off site at the 6th Street and Avenue B Garden, where locals could recycle paper, metal, glass, and plastic (LES website).
By 1990, we leased four city-owned, rubble-filled lots on East 7th Street. These 15,000 square feet became home to one of the city’s first community composting programs. Neighbors dropped off fruit and vegetable scraps, while volunteers collected food waste from health food stores and restaurants (LES website).
Over time, we transformed the lots into an attractive garden, demonstrating how the composting of food waste can improve quality of life and ecology on a community level. Now known as the Clyde Romero Memorial Garden, it is a 6,000 square-foot protected community garden (LES website).
The inside of the gardens in the winter time
The garden like most of the ones I visited that day were still in the stages of late Winter, awaiting Spring to come soon. A lot of work was being done in here.
Admiring the street art that lined East 7th Street
I saw this beautiful butterfly on the side of a school I don’t know why but it really cheered me up.
The butterfly sculpture
Walking down East 7th Street near Avenue D. It tells you how the neighborhood has changed.
I noticed one thing about the neighborhood, as you got to the lower streets there was more newer luxury housing mixed in with the old brownstones and apartment buildings. The streets had that classic ‘New York’ look to them.
The Sam & Sadie Koenig Garden at 237 East 7th Street
This small garden was one of the few that had been really maintained and looked like it had gotten its cleaning done already. The gates were locked in the early afternoon but you could still see through the gates.
As I was walking back to Avenue A, I passed a series of colorful and interesting street art, created by both commercial and street artists. This made the block look like an open air art gallery. There was lots of interesting street art to admire and try to interpret. There are some talented artists in the neighborhood.
Michi Meko is an American born artist whose work spans painting, sculpture, and installation, activating spray paint and found objects to create layered compositions. His gestures reflect an interplay between beauty and violence, rebellion and reflection, and past and future. Meko’s art interrogates themes of identity and resilience by offering an exploration of light, texture, and form (Mariane Ibrahim Gallery website).
The term TCK in the context of the Lower East Side most frequently refers to the TCK Crew, a prolific graffiti and street art collective. While the crew is widely known for their work in Berlin. The TCK Crew is primarily recognized for “non-stop train” graffiti and raw, urban style writing (Brooklyn Street Art website)
I finally reached East 6th Street by the late afternoon and it got hotter outside. It got to 75 degrees on the Monday of my Spring Break and I was tempted to wear shorts the next day. It was so weird in that it was 36 degrees the week before. This weather was a result of the annual Spring Thaw and God knows we needed it.
The corner of East 6th Street and Avenue A
As I rounded East 6th Street, I saw this beautiful mural on the side of a restaurant but I could not find any artist name on the painting. It is a nice painting and I thought it was a nice compliment to the building.
The street art the lined the side of a restaurant on the corner of Avenue A and East 6th Street
As I walked down East 6th Street, it was a whirlwind of street art and tagging. Some the most unique art filled the walls, doorways and stairs of many of the buildings, especially the store fronts that stood empty. The neighborhood is still going through that transition but you are reminded there is still a creative vibe here.
The interesting street graffiti on the doors of buildings
This was on a garbage can cover
This tagging was on one of the doors
This was along one of the walls
The I passed 630 East 6th Street which stood out among the small buildings in the area. This is the former Pencer House Building that was built in 1900. It is a now a rental building (Street Easy.com).
The building was originally one of the Children’s Aid Society’s schools, donated by Emily Sloane Vanderbilt, the granddaughter of the Commadore. the Society turned to the architectural firm of Vaux & Radford, which would eventually design 12 Children’s Aid Society projects.Calvert Vaux, best known for his work in designing Central Park, had partnered with George Kent Radford in 1872.The Sixth Street School building would follow the same lines as their other Children’s Aid Society buildings—a blend of Victorian Gothic and Flemish Revival styles (DaytonianinManhattan.com).
The beautiful architecture really stands out among the other buildings on the block. The building has now been fully renovated and the outside restored. As I walked further down the street, more community gardens were tucked here and there on the block.
The 6BC Garden on East 6th Street between Avenues B and C more than lives up to the standards of its neighborhood. Founded in 1981, the garden began as a traditional organization – its members maintained their own plots while contributing to community spaces. A shift in leadership and the decision to incorporate, led to changes in 1995 (6BC Garden website).
6BC became an official botanical garden, the first and only one in Manhattan devoted to bio-diversity, horticultural education, neighborhood beautification, and community programming. 6BC was assigned to parks in 1999, a move that safeguards the land’s status as a green space while leaving administration, leadership and maintenance of the garden in the hands of its members (6BC Garden website).
The 6B Botanical Garden in the Winter
I was able to take a quick walk around the garden before the volunteers called it an afternoon. I really liked the paths of plants and artwork. Another place to visit in the Spring.
Walking down East 6th Street
I liked the classic look of East 6th Street. It is so classic ‘Old New York” with new stores and restaurants opening all over the place.
Our garden began as this tenement building at 530 East 6th St. It’s the building in this circa 1940 photo with the stairway and the truck parked in front. Through the 50’s and early 60’s several buildings on this block became abandoned. Some were renovated, some homesteaded and a few were totally demolished. The building that occupied our site burned in the early 70’s and was demolished soon thereafter. Immediately following, the land was marked for a community garden and in 1978 opened as the Creative Little Garden (Creative Little Garden website).
In the early 80’s Françoise Cachelin started the garden and under her leadership the lot was leased to the Parks Department and Greenthumb. She was an outspoken and staunch supporter of individual and community rights, and without her our garden would not be here today. Françoise passed away in 2003, but we continue to take inspiration from this former member of the French Resistance and spirited advocate for the rights of downtown residents (Creative Little Garden website).
The Creative Little Garden in the Winter
The garden’s gates were open but I didn’t see anyone. I ventured in to look around. I liked the organized beds and places to sit. This will be a fun place to visit when the weather gets warmer.
Walking through the Creative Little Garden in the Winter time
What I liked about this garden was the contemporary artwork that lined the walls. I thought this was really interesting.
Artwork in the Garden
I also liked the way it was landscaped. I liked the paths and rock gardens. The trees and bushes were awaiting the warmer weather to fully bloom.
The garden is so nicely designed and fun to walk through in the Winter
I rounded East 5th waiting to see what interesting things I would find on this block. It was early evening as the sun started to go down. Daylight Savings time had started and it was still light out around 7:00pm. I was also getting tired. I walked down the first two blocks before I called it quits. I passed a series of community gardens dotted the block.
The Sage Garden Community Garden at 281 East 4th Street
The Sage Community Garden is a vibrant green space nestled in New York, NY, offering a peaceful retreat amidst the bustling city. This community-driven garden is dedicated to fostering collaboration and sustainability, where local residents come together to cultivate various plants, flowers, and vegetables. With its colorful blooms and lush greenery, the garden provides a welcoming environment for relaxation, learning, and community gatherings (Mapquest.com).
The Sage Community Garden in the Winter
The Sage Garden was closed for the evening that I was there but I was able to peek through the fence and see what was going on.
I quit around 6:30pm. I was exhausted and out of shape because of the Winter of not walking around. The last traces of snow were melting during the first real day of the thaw and I decided to head down to Chinatown for dinner and continue the next morning. It was going to be in the high 70’s and a perfect day for the walk. Chinatown was busy for a Monday as people had the same idea that I had about being outside. I knew where I was heading for lunch.
Mott Street in Chinatown in the early evening on a 70 degree evening
I decided to return to North Dumpling at 23 Division Street for an early evening snack. I ordered their delicious homemade Wonton Soup and an order of their Steamed Pork and Chive Dumplings. This has become my new ‘to go’ place. I love both the food and the prices.
Dinner that evening at North Dumpling at 23 Division Street
My early dinner hit the spot as the soup really warmed me up and had a rich chicken taste. The homemade wontons were light as air.
The homemade Wonton Soup at North Dumpling
The Steamed Pork and Chive Dumplings are made right in front of you behind the front counter
After dinner, I stopped at a new bakery on Division Street that I had not noticed before on Division Street, Cardio Bakery at 51 Division Street. I just needed something sweet to complete the meal. I settled on a moist and chewy sugar doughnut. I loved the selection of baked goods here and plan on returning soon.
My review on DiningonaShoeStringinNYC@Wordpress.com:
The selection at Cardio Bakery in the early evening
I needed something sweet after dinner and I didn’t want to walk to the other side of the neighborhood to some of my favorite bakeries. That is until I walked down the block from the restaurant and came across Cardio Bakery. It must have just opened because I had not noticed it before. There was so much to choose from but I was still stuffed from dinner so I settled on a sugar doughnut. It was an excellent choice.
My selection, a sugar doughnut
Yum!
After a whole afternoon of looking at street art all over Alphabet City, I walked around Chinatown and admired the street art in Chinatown. These are some of my favorite ones that I saw as I enjoyed my dessert. There are so many talented taggers in the neighborhood.
This was on one of the doors
I thought this was unique
I took the subway home that evening. I had not realized how out of shape I was after a winter of not walking around. I shoveled plenty of snow but not done much walking. The moment I sat down, I stiffened up and it was a long walk through the Port Authority.
I felt much better Tuesday morning and it really warmed up and the weather topped 78 degrees and sunny that day. I was off and running early to get back in the City and enjoy the sunshine while finishing walking the neighborhood. I started where I left off.
Finally making it to East 5th Street
I had walked all of East 5th Street the night before which is an unusual block because they built an elementary school at Avenue B that cuts one part of the neighborhood from the other. Then a series of low rise public housing was built that surrounds the back of the school. So you have to walk a combination of both East 5th and East 4th Streets.
Walking down East 5th Street on a sunny, warm morning
Passing the Secret Garden at 293 East 4th Street as I had to walk around East 4th Street to get to the extension of East 5th Street
I start the second day of my walk back at the Secret Garden which was closed for the day but I could again peek through the fencing. Spring had not come to the garden but it will soon.
The Secret Garden in the Winter
You have to walk around the Lower East Side II complex to complete the neighborhood. This is built around M 364 The Earth School.
Walking around the Lower East Side II housing behind the M364 School
Alfredo Bennett, professionally known as The Royal “Kingbee” is a NYC artist. He was born in Harlem and raised in The Bronx in the early 70’s. He began his career painting graffiti on walls until gathering recognition and eventually being commissioned to perform his artistic abilities all throughout the city of New York. The artist went to JF Kennedy High School in the Bronx (BX 200 Artist.com).
The art was not just limited to the murals that looked more professionally done. The taggers showed their creativity on the closed gates of the businesses and the walls of the buildings around the Avenue.
The Garden of the Humanities at 270-272 East 4th Street
The Generation X Cultural Garden, located in the Lower East Side of Manhattan, is a community garden that was founded in 1971. The garden features Geoblock paving for all-ability access, a masonry retaining wall for additional planting areas, and a mini urban orchard with nectarine, pear, peach, and apple trees. The garden also hosts cultural programming related to the Latino community and collaborates with Greenmarket farmers, Youth market displays, and TAiNO arts and crafts (Mapquest.com).
The garden in the winter time
The snow was still melting in the back of the garden as temperatures hit about 80 degrees that day.
The ‘Success’ mural in the schoolyard
I was not about to get close enough to see how the artist was on this interesting mural at the track at PS 15.
Admiring the street art on East 5th Street
It was a return and straight run down East 4th Street, having just covered most of it walking around the elementary school. The weather at this point had just hit 78 degrees, making it very pleasant to walk around without a jacket on. Mother Nature was tricking us with this early Spring weather during the Spring Thaw but with the number of people hanging out in Tompkins Square Park, it looked like most of the neighborhood was playing ‘hooky’ from work.
Turning the corner at East 4th Street
East 4th Street like most of the neighborhood was like an open air museum. There was a lot of interesting street art to see.
The interesting street art along the wall at East 4th Street
The Memorial Murals along East 4th Street
(I could not find the artist on this piece)
The Memorial Murals along East 4th Street
(I could not find the artist on this mural)
The back of the El Jardin Del Paraiso Community Garden at 710 East 5th Street
(From the El Jardin Del Paraiso Community Garden website)
The stage is set for the reemergence of community gardens during this time due to three factors: a large influx of immigrants, predominantly from agrarian cultures; the movement of many city-dwellers to the suburbs; and the deactivation of many fire houses due to dwindling city budgets. The result of the is a dramatic increase in burned-out vacant lots. These empty lots become the territory of drug dealers and the dumping grounds for rubble and toxic wastes and yet they bring a new openness to this area of Manhattan (El Jardin website).
Two movements worked to bring green spaces to the neighborhood of the Lower East Side: the homesteading and the gardening movements. Homesteaders work to rehabilitate buildings. Gardeners removed the rubble and turn the soil, reclaiming the vacant lots. El Jardín del Paraíso is founded by these two groups who were inspired by the idea that the space was large enough to be a park and a community garden.1973 — Liz Christy founds the Green Guerillas, a grass-roots organization dedicated to aiding neighborhoods and providing guidance and education in the of new community gardens. The organization recognizes the need for city involvement and lobbies for formal recognition. It is believed that Liz planted El Jardín del Paraíso’s existing two Weeping Willow trees (El Jardin website).
Walking along a very gentrified stretch of Alphabet City along East 4th Street
I came across the very colorful mural on the side of Public School 15 at 333 East 4th Street. I thought this was really interesting and I bet no one really notices it.
This was all done in tiles and I thought this was very interesting. The only thing I could find out about it was it was created in the early 1980’s by some local artists.
Reaching the edge of the neighborhood at Avenue D. I could not believe how this neighborhood has changed in thirty years.
Walking down the street, I could not believe how many luxury condos have been built on the side streets of the neighborhood about a block from the housing projects. How things have changed in this neighborhood since the first time I walked in it in 1994. There have been so many improvements in the last twenty years.
The Orchard Alley Community Garden at 350 East 4th Street
Orchard Alley is a quaint establishment nestled in the heart of New York City, offering a unique blend of artisanal goods and services. With a focus on community engagement and sustainability, Orchard Alley provides a welcoming space for individuals to connect, create, and explore (Mapquest.com).
The inside of the garden in the winter
The Orchard Ally Community Garden was also closed that day but I could see it from the fence and see the work going on in the garden. The next garden I passed was the Parque de Tranquilidad Garden at 314-318 East 4th Street. It was also locked that afternoon but I could see the garden through the gates.
The Parque de Tranquilidad Community Garden at 314-318 East 4th Street
(From the Parque de Tranquilidad Community Garden website)
The garden was started in 1979 when neighbors cleared out the lots and started the garden by planting vegetables and flowers. Parque de Tranqilidad was purchased together with other sixty three gardens city wide by the Trust for Public Land. In 2004 it became one of the fourteen gardens when The Manhattan Land Trust was founded. Garden Members take care of this little park all year long.
The inside of the garden
You could see the coming of Spring through the fencing.
I have seen this artist’s work all over the City
I saw this interesting mural along East 4th Street by Avenue A “Teach One Teach One”
I loved the details on the mural
Another look at the mural
I could not find the artist for this work but I thought it was one of the best murals that I had seen on my walk in Alphabet City. I loved the vibrance of the colors.
It looked a fairy peeking through of the woods
Rounding the East 3rd Street at the end of the day
Walking down East 3rd Street
East 3rd Street is the last full block of the neighborhood with just part of East 2nd Street extending into the neighborhood. The Los Amigos Community Garden at 221 East 3rd Street was also closed for the afternoon but I could see it through the fence.
The Los Amigos Community Garden at 221 East Third Street
The American Community Gardening Association (ACGA) is dedicated to the promotion and support of community gardening efforts across the United States. With a focus on networking, education, and resource sharing, the ACGA serves as a vital hub for community gardeners and leaders, fostering resilience and collaboration within urban ecosystems (Mapquest.com).
The Los Amigos inside
It looked like people had been working that afternoon. This was the same with the Brisas Del Caribe Community Garden at 237 East 3rd Street. It was locked in the later afternoon.
The Brisas Del Caribe Community Garden at 237 East 3rd Street
The Brises del Caribe Garden is a 90 x 24 plot of land located at 237 East 3rd Street on Manhattan’s Lower East Side. In 1986 this land was an abandoned city owned lot inhabited by rats, drug addicts and dealers, and strewn with refuse and toxic wastes. The garden was born thanks to the efforts of Mary and Angel Aponte, a neighborhood couple, who cleared out the garbage and told the addicts to go elsewhere (Earth Celebrations website).
The community group Green Guerrillas gave a lot of assistance to the Apontes in the beginning. In addition, they received many letters and petitions of support from the community board, the Church and other local community groups. When Operation Green Thumb and the City saw what had been accomplished in the garden, they agreed to a year-to-year lease for the Apontes, claiming it could only be year-to-year because the City might decided to sell the land (Earth Celebrates website).
The gardens in the early Spring
The garden was closed for the day when I walked the neighborhood as was the All People’s Garden at 293 East 3rd Street. Most of these gardens would be open in late April and early May when things would be blooming again.
The All People’s Garden Community Garden at 293 East Third Street
All People’s Garden Inc. was created as a not for profit organization in 1978 by former VISTA volunteer Olean Cowart For a community organizer who work with the neighborhood community development organization known as Interfaith Adopt-A- Building, Inc. The garden was fashion out of a vacant site owned by the City of New York, and was strewn with discarded rubbish. With the help of the community and other volunteers, slowly remove the debris and create the beginning of a community garden space (All People’s Garden Inc. website).
In 1979 with the support of the Council on The Environment of the City of New York (now known as GROWNYC), a plan to open the garden for community use was also supported by the then Mayor Ed Koch and Ms. Liz Chrystie the pioneer for the first community garden on East Houston Street and the Bowery. All People’s Garden is the first Grow NYC’s PLANT-A-LOT garden in New York City. At the opening Mayor Ed Koch with Liz Chrystie plant a ceremonial Rose Bush. The ceremony was conducted to symbolize the working coordination of the City of New York in the beginning of the redevelopment of the Lower East side community open space and housing (All People’s Garden Inc. website).
Street art along East 3rd Street
I continued my walk down East 3rd Street admiring all the street art. There were so many interesting pieces to see all over the block. Just look at all the walls as you past the buildings.
Kenkeleba House was founded in 1974 by Joe Overstreet, Corrine Jennings and Samuel C. Floyd to support African American culture. Kenkeleba began its work on The Bowery near Delancey in New York City with experimental projects to assist African American, Caribbean,and African artists in developing and documenting their work. Early projects included exhibitions and experiments with poetry, music, visual arts, workshops in dance, theater, children’s programs and African markets. The name, Kenkeleba is derived from that of the Seh-Haw plant grown in West Africa, and known for its spiritual, nutritional and healing values (Kenkeleba House website).
The inside of the garden
The garden was also closed that afternoon but I could see the artwork in the garden.
When I stopped to get a Coke at a deli around the corner, I saw this mural of the Ramones that I thought was so cool. I know that they had played clubs around here so it was the perfect honor for the singing group now that most have them have passed away.
Ireland born artist Solus found creativity key to keep him inspired and on the right track. Embracing natural talent and keen eye using spray paint as his main medium, leaving his mark in Europe, America, and Asia on walls, canvas and sculpture. He has exhibited in various international solo shows in America, Canada, and Paris (Artist Bio).
The artist Solus
I passed even more community gardens along East 3rd Street, most of the closed during the day. Like of other gardens, some volunteers were cleaning out the gardens and preparing the beds for seeding.
Miracle Garden is a unique establishment in New York, NY that offers a serene and enchanting environment for visitors to explore. With its diverse collection of flora and carefully curated landscapes, Miracle Garden provides a peaceful retreat for individuals seeking a moment of tranquility amidst the bustling city (Mapquest.com).
The inside of the garden in the early Spring
The Miracle Garden was being cleaned during my walk in the neighborhood.
Walking down East 3rd Street near Avenue A
Street art by Avenue A
(I could not find the artist to this work or it may be multiple artists)
Walking down East 2nd Street
I finally got down to the last street of the neighborhood, the extension of East 2nd Street. I was tired by the time I got to this last block.
Walking down East 2nd Street
Walking down my last block in Alphabet City, East 2nd Street. This block borders Little Italy, Chinatown, the Bowery and the Lower East Side once you cross Houston Street.
One of the street murals on East 2nd Street
The Kenkeleba House Garden at 212 East Third Street on the back side of the gardens
The garden facing East 2nd Street in the early Spring
I then passed the neighborhood firehouse and its memorial to my fellow Brothers who died on 9/11. This was very touching and still pretty raw to me.
The one thing I admired was the dedication to the brave members who lives were lost on that tragic day. I was not sure who the artist was on this work but I think it was firefighter Michael “Mikey” Borriello, who is also the resident artist at Engine 28, Ladder 11. He has created art all over the firehouse.
Their touching tribute to their fallen brothers on 9/11
Peach Tree Garden is a quaint and charming establishment nestled in the heart of New York City. Specializing in providing a serene and peaceful environment for guests to relax and unwind (Mapquest.com).
The garden in the early Spring
This was one of the few community gardens that looked like it was ready to start blooming.
Looking down Avenue D at East 2nd Street. How things have changed since the 1970’s and 80’s
I finally made it to the edge of Alphabet City. This is looking up Avenue D from East 2nd Street and the edge of East Houston Street.
Walking down the tiny section of East 2nd Street
The park lining East 2nd Street was still in Winter mood when I passed it in March. It was in full bloom when I was walking the Avenues back in August so it was nice to see the contrasts in the seasons.
262 East 2nd Street was one of the more distinct buildings in the neighborhood
One of the few buildings that stood out in the neighborhood among the low rise tenement buildings, brownstones and new luxury building was 262 East 2nd Street with its elegant embellishments and faces staring back at you. I had not seen this since I left the Flatiron District a year ago. You have to look up to see all the beautiful stonework. This unique looking building was built in 1920 and recently was converted to luxury condos (Streeteasy.com).
The detail work the windows all around the building
I wrapped up the visit to the neighborhood by walking the very edges of the area, seeing the locked gates of the community gardens and an abundance of street art.
It was established in 1996 by artists Peter Cramer and Jack Waters, who wanted to create a queer public space in the city. Peter Cramer and Jack Waters had been artistic collaborators in New York since the 1980s. They became co-directors of ABC No Rio space after curating an art exhibition there together and both joined theVisual AIDScollective. The garden site on 2nd Street had been an auto chop shop before that was demolished. Cramer and Waters built the garden together, in 1996 (Wiki.org).
The inside of the garden
The garden was being prepared for the Spring and I was able to sneak a peek inside to see some of the artwork that was pretty interesting. It will be cool to see it when it is in full bloom and get to see some of the other art up close.
The artwork around the fencing
Walking down the block was lined with all sorts of metal works and murals heading back towards Avenue A and the heart of the East Village. Various artists works boldly displayed on the walls of businesses and buildings. Unique works that stood out.
The metal work on one the buildings
Artwork on the sidewalk
The mural on the corner of East 2nd Street and Avenue A
The artist Slim Storm
(I could not find any information on the artist)
The Heart of NYC
The artist Bio TATS Cru
Wilfredo “Bio” Feliciano is also a founding member of the world famous art collective known as Tats Cru “The Mural Kings” originally known as TAT Cru founded by Brim, Mack and Bio in the eighties.
Wilfredo “Bio” Feliciano’s work has been featured in many publications, movies, music videos and documentaries throughout his career. He has also painted in numerous countries over the past 30 years, invited by different organizations. Bio has collaborated with many of the top graffiti artists in the world from past to present day. He has also lectured at M.I.T. and various universities in the United States.
I finally finished walking the entire Alphabet City neighborhood around 5:00pm. It had been a long but productive two days. I could not believe the number of community gardens in the neighborhood. I was lucky it had been warm out so I got to see many of them but will have to revisit when everything comes into bloom. Right now they still hold tight to the end of Winter but I have seen in the neighborhood in August when everything is green.
For dinner that evening, I went to Two Boots Pizzeria, where I had not eaten in a decade. I went there years ago with my best friend when the neighborhood was a bit more scratchy. This is a neighborhood institution and the pizza was still wonderful. (I just read though that the original location will be closing on May 26th, 2026 after an agreement on the rent with the landlord fell through and the owner will be moving to a new location soon).
Two Boots Pizzeria at 42 Avenue A. This is its original location of the current chain of pizzerias. (It will be closing on May 26th, 2026).
I forgot how funky this place looked inside. One thing I remember was how good the pizza was and the selection of pizzas they had available that evening were rather interesting.
The pizza selection in the case
I looked through the case at the different toppings of pizza and I eyed the Cajun slice which was topped with gumbo ingredients items such as spicy sausage and shrimp. The pizza has a brown sauce instead of the traditional red tomato sauce. It was out of this world! I never had such a unique slice than this.
Finally able to sit down and relax
A slice of Cajun Pizza with a Coke
I chose a slice of Cajun pizza with sauteed shrimp and andouille sausage with Cajun seasonings. It had the most amazing flavor and one of the best slices of pizza I had had in a long time.
The Cajun Pizza was amazing and so full of flavor
Yum!
I had an interesting time in Alphabet City. It reminded me of how much the City has changed in thirty years. It never looked so good. Was that good for a neighborhood with such a storied past? It shows how the City just keeps changing.
While the neighborhood is much cleaned up since I remember it in the 1990’s, it still retains that funky independent vibe to it . Let’s see what happens in the future in an ever changing City as the tentacles of NYU keep stretching over this neighborhood. Will they adapt to it or will the neighborhood adapt to them? Just like every other neighborhood in Manhattan, I will just keep walking.
The Bergecco-Parc Consulting Inc. Executive Paramus, NJ Team December 10th, 2025
My Executive Team for ‘Sounds and Subs”
Every semester for my Business Marketing, Management and Communications classes, I create one big Team assignment for my students. In a Commuter College, it is a lot tougher for students to get to know one another between their studies and their jobs, so I create these projects to foster learning, creativity and especially Teamwork.
This semester I taught three sections of Business 101-Introduction to Business, which is the entry level course to the Business/Hotel Management School. This is a tough course to teach as you always have students of various age groups and various levels of industry experience. The Fall semester was no different. This makes the class more interesting yet more challenging to teach. I still challenge them and test them to see what type of future executives they will become.
This semester I created three restaurant concept projects for my students, “Sounds and Subs”, a music store and sub/sandwich shop concept based on Mike’s Sub Shop in Boonton, NJ, “Farmer’s Market”, a farm to table concept based on The Corner Counter in Red Hook, NY and then “Pasta and Pies”, a sweet and savory pie concept with pasta dishes based on Nobel Pies out of Beacon, NY.
My morning Business 101 class worked on the “Sounds and Subs” concept where they were challenged to create a music based restaurant concept with a menu of creative sub and sandwiches, interesting salads, a mocktail menu, an opening party, social media and a gift shop selling items from their menu plus records, CDs and musical products. They also had to pick the location and figure out all the budgets.
They also had to create a stage area for bands and local performers for ‘Open Mic nights’. The results were amazing to see and what students with a little creativity, a lot of time (six weeks) and a little push can accomplish. I also liked the bands they chose to perform at their restaurants,
In the past, I have created these projects under the Bergecco-Parc Consulting Inc. banner, the main consulting company, the Orion Malls banner, a Mall design company and the Buscomonzefi.com banner, my Tech Division. Each business does its best to be creative, forward thinking and have a thought producing presentations. I also challenge the students to top on another in their presentations and build on what they have seen others do in the past.
The Bergecco-Parc Consulting Inc. concept is an acronym for Bergen Community College Paramus campus where I work.
Professor Justin Watrel, CEO Bergecco-Parc Consulting Inc.
Our Corporate site (created my one of my former President’s:
This class created menus with creative subs and sandwiches, salads, soups and unique signature desserts. They had to also create a mocktail menu. Some students kept the menus safe while others really put their heart and sole into it and showed how creative they were with their menus.
Each project had to include the location of where the restaurant would in what town in Bergen County, the social media, the menu, the opening party and what would be featured in their gift shop. They had a to figure out the budget for everything as well.
Before we did the formal presentation, I had the students create the ‘Holiday Presentation’ where corporate requested that our Teams represent the company in creating the invitation, menu and holiday greeting for the Corporate party in the New Brunswick headquarters. This is the presentations:
One Wednesday morning, December 10th, the class presented their ideas to me and these are the results of the individual Teams. Each Team came up with different and unique concepts.
The day of the project, I have the students dress in professional dress to present their ideas to the clients. The student executives presented their ideas on location, design, menus, social media and creating an opening party for the restaurant. They also came up with ideas for local musicians who could entertain on a nightly basis. The client was looking for a concept that would attract music lovers not just from the suburbs but from Manhattan, Brooklyn and Newark.
Here are examples of ideas of what the Student Consultants would work in the town that they chose:
Team Three making their initial pitch to the client
Team Three explaining their proposal for the floor plan of their restaurant
Team Five starting their presentation
What I found interesting what the musicians who the Student Consultants chose for both their Opening Parties to promote the restaurant and to play at the restaurant on a circulating schedule. They were some pretty sophisticated musical groups which showed me the tastes of these students in their music selections.
After the presentations were over, we had a Q & A and then we had a light reception. For each of my classes, I baked cookies, brownies and rice crispy treats along with a variety of chips, sodas and waters for all of my students to show my appreciation for their hard work.
It really was an interesting presentation and I was very proud of my students.
My Executive Team from the ‘Farm to Table’ Restaurant concept in our Corporate picture
Every semester for my Business Marketing, Management and Communications classes, I create one big Team assignment for my students. In a Commuter College, it is a lot tougher for students to get to know one another between their studies and their jobs, so I create these projects to foster learning, creativity and especially Teamwork.
This semester I taught three sections of Business 101-Introduction to Business, which is the entry level course to the Business/Hotel Management School. This is a tough course to teach as you always have students of various age groups and various levels of industry experience. The Fall semester was no different.
This makes the class more interesting yet more challenging to teach. I still challenge them and test them to see what type of future executives they will become.
This semester I created three restaurant concept projects for my students, “Sounds and Subs”, a music store and sub/sandwich shop concept based on Mike’s Sub Shop in Boonton, NJ, “Farmer’s Market”, a farm to table concept based on The Corner Counter in Red Hook, NY and then “Pasta and Pies”, a sweet and savory pie concept with pasta dishes based on Nobel Pies out of Beacon, NY.
My morning Business 101 class worked on the “Farmer’s Market” concept where they were challenged to create a restaurant with a menu of creative sandwiches, soups, interesting salads, a mocktail menu and a gift shop selling items from their menu plus homemade jams, jellies.
They also were tasked in finding local farms to supply the restaurant concept with fresh produce and meats. The results were amazing to see and what students with a little creativity, a lot of time (six weeks) and a little push can accomplish.
In the past, I have created these projects under the Bergecco-Parc Consulting Inc. banner, the main consulting company, the Orion Malls banner, a Mall design company and the Buscomonzefi.com banner, my Tech Division. Each business does its best to be creative, forward thinking and have a thought producing presentations. I also challenge the students to top on another in their presentations and build on what they have seen others do in the past.
The Bergecco-Parc Consulting Inc. concept is an acronym for Bergen Community College Paramus Campus where I work.
Professor Justin Watrel, CEO Bergecco-Parc Consulting Inc.
Our Corporate site (created my one of my former President’s:
This class created menus which reflected the seasons and had to choose one season to feature. The menu had to reflex fresh ingredients from that period with a selection of soups, salads, sandwiches and desserts. Some students kept the menus safe while others really put their heart and sole into it and showed how creative they were with their menus.
The students also had to create a gift shop concept with items from the menu, items like fresh jellies and jams, a variety of baked goods and then novelty items such as shirts, bags and aprons. For extra credit, I asked them to source the items for menus. I saw the most interesting results that afternoon.
The Holiday project normally serves as Quiz Four for my class but I wanted the students to concentrate on their Academics this semester so I used this as an extra credit project.
Each Team has been requested by corporate in New Brunswick, to create a proposal for the Corporate Holiday Party that includes a invitation with a Christmas themed logo, a menu proposal with an appetizer, entree, and a dessert along with a signature holiday drink.
Then the Team had to film a video greeting in English and Spanish wishing everyone a Happy Holiday season. They had forty-five minutes to pull it off and these were the result of that project.
One Wednesday morning, December 10th, the class presented their ideas to me and these are the results of the individual Teams. Each project was so different for the same concept.
Team Two’s diorama of their restaurant concept
Team Four presenting their project presentation
Team Three starting their presentation
Each Team had to present their ideas on their location for the restaurant, budget, layout, menu, gift shop ideas and advertising. Each Team had their own unique way of interpreting the restaurant concept and bring their fresh ideas to their Presentation.
Of my three classes in the Fall 2025 semester, this class came up with some of the most clever ideas and all five Teams seemed the most competitive of all the classes.
After the presentations were over, we had a Q & A and then we had a light reception. For each of my classes, I baked cookies, brownies and rice crispy treats along with a variety of chips, sodas and waters for all of my students to show my appreciation for their hard work.
It really was an interesting presentation and I was very proud of my students.
The Bergecco-Parc Consulting Inc. Executive Paramus, NJ Team December 10th, 2025
My Executive Team Team picture
Every semester for my Business Marketing, Management and Communications classes, I create one big Team assignment for my students. In a Commuter College, it is a lot tougher for students to get to know one another between their studies and their jobs, so I create these projects to foster learning, creativity and especially Teamwork.
This semester I taught three sections of Business 101-Introduction to Business, which is the entry level course to the Business/Hotel Management School. This is a tough course to teach as you always have students of various age groups and various levels of industry experience.
The Fall semester was no different. This makes the class more interesting yet more challenging to teach. I still challenge them and test them to see what type of future executives they will become.
This semester I created three restaurant concept projects for my students, “Sounds and Subs”, a music store and sub/sandwich shop concept based on Mike’s Sub Shop in Boonton, NJ, “Farmer’s Market”, a farm to table concept based on The Corner Counter in Red Hook, NY and then “Pasta and Pies”, a sweet and savory pie concept with pasta dishes based on Nobel Pies out of Beacon, NY.
My evening Business 101 class worked on the “Pasta and Pies” concept where they were challenged to create a restaurant with a menu of sweet and savory pies, creative pasta dishes, a mocktail menu and a gift shop selling items from their menu plus clothing and gifts. The results were amazing to see and what students with a little creativity, a lot of time (six weeks) and a little push can accomplish.
In the past, I have created these projects under the Bergecco-Parc Consulting Inc. banner, the main consulting company, the Orion Malls banner, a Mall design company and the Buscomonzefi.com banner, my Tech Division. Each business does its best to be creative, forward thinking and have a thought producing presentations. I also challenge the students to top on another in their presentations and build on what they have seen others do in the past.
The Bergecco-Parc Banner is an acronym for Bergen Community College Paramus Campus where I work. I use this concept to teach the lessons in the book.
Professor Justin Watrel, CEO Bergecco-Parc Consulting Inc.
Our Corporate site (created my one of my former President’s:
This class created menus with creative pies and what delicious ingredients that can be tucked into them, selective pasta dishes with side salads and unique signature desserts. Some students kept the menus safe while others really put their heart and sole into it and showed how creative they were with their menus.
One Wednesday night, December 10th, 2025, the class presented their ideas to me and these are the results of the individual Teams.
Each of the Team members are required to be in Professional dress when presenting their project to the fictional client as they would in task life.
Team Four starting their presentation
Team One presenting their presentation
Team Two’s winning presentation and I wanted to add the best dressed Team
Some of the creative Gift Shop ideas from Team Two
Team Four presenting their project featuring their logo
Team Five making their presentation of their Team
Some very creative advertising from Team Five
At the end of the presentation and after the Q& A, we take the Corporate picture, which I do to show feature recruiters what these students are made of and what seasoned executives they will make in the future. I really am proud of the students that accomplish this project.
Our Corporate picture at the end of the evening
At the end of the evening, I always have a small reception after the presentation. Many of the groups brought samples of their pies for extra credit and our President was the manager of a bakery and brought this beautiful sheet cake with the company logo on it. I thought this was very clever.
The President’s Cake at our reception after the presentation
I bake a variety of cookies, brownies and rice crispy treats along with providing a variety of chips, sodas and waters for the reception. It is my way of recognizing a job well done.
The students did a nice job interpreting what the ideas and theme of the project was and what the client might be expecting.
It was a very interesting evening of which I hope the students carry with them in the future not just to other classes but into the workplace as well.
The Bergecco-Parc Consulting Inc. Spring 2024 Executive Team for the “Bergen 250: Visiting the Garretson Forge & Farm” project.
In my live classes, I open my consulting company, “Bergecco-Parc Consulting Inc.”, for business and the whole class bands together and we have one big project. In the era of post-COVID and online learning, I was lucky that I was able to teach one of the live classes on the Bergen Community College, Paramus Campus. It was such a pleasure welcoming students back to campus with live lectures and conversing with them.
The Bergecco-Parc Consulting Inc. corporate logo of the six trees
In the past, I have created these projects under the Bergecco-Parc Consulting Inc. banner, the main consulting company, the Orion Malls banner, a Mall design company and the Buscomonzefi.com banner, my Tech Division. Each business does its best to be creative, forward thinking and have a thought producing presentations. I also challenge the students to top on another in their presentations and build on what they have seen others do in the past.
Professor Justin Watrel, CEO & Co-Founder of Bergecco-Parc Consulting Inc.
This semester I thought back to our project last semester on the Bergen County Historical Society and the success it was and how impressed both myself and the Executive Board of the Bergen County Historical Society both were that evening.
The Project “Bergecco-Parc Consulting Inc. presents “Touring at the Bergen County Historical Society”:
I think a lot of these historical sites do not get the attention they deserve and with the 250 Anniversary of the Revolutionary War happening in two years, these wonderful sites needed to be showcased. They needed to dusted off, revamped and a fresh perspective was needed to tell their story. This is where the project for the “The Bergen 250: Tourism at the Garretson Forge & Farm” came from.
The project “Bergecco-Parc Consulting Inc. presents “Bergen 250-Touring the Garretson Forge & Farm”:
That and the tour the former President gave me during the holiday season when I begged to see the Christmas decorations for the Sinterklaas celebrations were still up. I needed pictures for my blog, “VisitingaMuseum.com” and “MywalkinManhattan.com”.
My blog on Touring the Garretson Forge & Farm on VisitingaMuseum.com:
When I toured the home during the holidays, I approached them on using the home as a future project and she seemed to like the idea. This is where the partnership for the project came from.
Our first visit to the site was on “Pea Day” in March 2024 for an extra credit assignment to start the project off so that the students could see the grounds and experience the farm and its attributes.
Visiting the Garretson Forge & Farm in Fair Lawn, NJ for “Pea Day”
Visiting the farm house and gardens on “Pea Day”
The volunteers planting at the Garretson Forge & Farm on “Pea Day”.
Observing the Master Gardeners and Volunteers on “Pea Day”.
The students coming in on their day off to attend “Pea Day”
Everyone took turns getting their hands dirty on “Pea Day”
We also had a special field trip to the Garretson Forge & Farm on class day so that everyone could tour the farm and the farmhouse. Outside “Pea Day”, it was the first time anyone in my class had ever visited the site.
We started the tour on a rather gloomy night. We had just had a rain storm but that did not stop our visit. Our whole class attended the trip (it is a mandatory part of both the project and the class) and it was a interesting tour for all of us.
Our host was the President of the Friends group that helps raise money for the site. We started the tour after the rain storm with a trip through the barns to see some of the old farm equipment. The were some interesting artifacts that included farm plows and horse drawn articles to carriages and sleds.
Then we toured the gardens where the volunteers had just finished the plantings of the summer fruits and vegetables. The President explained that the fruits and vegetables that were grown here were donated to a soup kitchen in Paterson. I thought this was a great idea.
Then were toured the farmhouse, which I had just been to for a private tour during the holidays. The kitchen was set up for a harvest meal now and I explained to some of the students how food was cooked back then in the hearth.
Then we toured the small museum and looked at the family tree, where generations of Garretson’s had lived. Our last stop on the tour of the farmhouse was the main living room where the Sinterklass event was held and many of the talks on domestic life on the farm.
This is where we concluded the tour and many students asked questions about life at that period of time. After the tour was over, I took the students out to dinner as part of their Team Building. It is important for the students to get to know one another.
The start of the tour near the barns.
Our tour of the grounds, the barns and life on the farm.
The grounds near the second barn. Touring the gardens at twilightTour of the kitchen.
Discussing the expression “Sleep tight don’t let the bed bugs bite” and where it came from.
Discussion on the second floor.
The second floor had been added on years later.
Discussion on farm living.
Discussing the furnishings and how the farmhouse ran as a farm and a home.
Continuing our discussion of life on the farm.
Talking about life on the farm.
The Bergecco-Parc Consulting Inc. tour of the site.
Our group shot with President of the Garretson Forge & Farm April Barth.
After the tour was over, I took my class to Bella Vita Pizzeria in Fair Lawn, NJ for their first Corporate dinner and Team building exercise. The dinner was wonderful, and the pizza was excellent. It really warmed us up after a cold night of touring and the students seemed to enjoy getting to know each other over a hot pizza dinner.
Bella Vita Pizzeria at 1761 River Rd A, Fair Lawn, NJ 07410:
My Teams dining together at a “Corporate” pizza dinner.
The company Team dining together that night.
The aspect of dining together is an important part of the Team Building exercise and you can tell by the pictures that my students enjoyed it.
The next few weeks were preparing the project for the presentation. We had a visit from Vivian Davis, who I had known for years from working in the Division of Disability Services when she was one of our speakers. She now was running the “Bergen 250: The 250th Anniversary of the Revolutionary War in Bergen County” and we had incorporated part of this in the project. I had given her a copy of the project and she came into the class to discuss what she was planning and the significance of the Revolutionary War had on the towns in Bergen County. It was a real history lesson on some of the towns in Bergen County and some of the historical homes and sites in Bergen County.
This project was a bit more intense than my morning class. While they designed the rigors of the Bergen Room Bistro, my evening class was putting together an entire game plan of Revolutionary War events for the ‘Bergen 250’.
I had the students working on an Independence Day event, a Children’s Walking tour of the property, a Mid Summer dinner with a Revolutionary War themed dinner, a continuation of the Sinterklaas event that would extend visiting the decorations in the house another two weekends and then a new Digital Marketing campaign for the site with a commercials and posters.
The night of the presentation on April 24th, it all came to life. The students each showed the PowerPoints with their ideas, menus and commercials to promote the site. They really had some interesting ideas.
Finishing the evening with my Student Consultants was great. The students were so excited to finish and I have to admit it was quite the journey for me too. It was a lot of work (and money) to pull this event off but it went by well. The Board of the Garretson Forge & Farm really seemed to enjoy it and asked lots of questions.
Vivian Davis, who is running the “Bergen 250″ asked the most important question of the night, if I was to run all of these events, would your age group come?” This got the students thinking and one said, “We are a busy group with college and work. If you want our age group to come, you are going to have to cater to things we like.” I thought that was fair and gave her something to think about as well.
We then took our Board picture. I am always so proud of my Student Executive Consultants. They come dressed for work.
The Bergecco-Parc Consulting Inc. “Bergen 250″: Garretson Forge & Farm” Executive Team.
I want to thank my President of the Team Project, President TJ Fischer and SVP of Operations Camila Alvarado and the entire Team of Vice-Presidents, Team Leaders and Team Members for tackling this very difficult and very detailed job of promoting this wonderful historical site with such detail.
The questions on the project were excellent and direct and audience was very impressed by how thorough the project was done that evening. To all my Student Consultants, you did an excellent job!
The Bergecco-Parc Consulting Inc. Executive Team picture in the Bergen Room on the Bergen Community College campus for the project “Dining at the Bergen Room: the Ultimate Dining Experience” on April 24th, 2024.
In my live classes, I open my consulting company, “Bergecco-Parc Consulting Inc.”, for business and the whole class bands together and we have one big project. In the era of post-COVID and online learning, I was lucky that I was able to teach one of the live classes on the Bergen Community College, Paramus Campus. It was such a pleasure welcoming students back to campus with live lectures and conversing with them.
The Bergecco-Parc Consulting Inc. corporate logo of the six trees
In the past, I have created these projects under the Bergecco-Parc Consulting Inc. banner, the main consulting company, the Orion Malls banner, a Mall design company and the Buscomonzefi.com banner, my Tech Division. Each business does its best to be creative, forward thinking and have a thought producing presentations. I also challenge the students to top on another in their presentations and build on what they have seen others do in the past.
Professor Justin Watrel, CEO & Co-Founder of Bergecco-Parc Consulting Inc.
Two semesters ago we created the project “It’s Cultural on Campus-Bergen Community College” publicizing the Gallery Bergen, The Ciccone Theater and the Bergen Room Bistro to the outside community. It was a ‘Digital Campaign’ to bring people to the Bergen Community College campus from all over Bergen County, NJ to enjoy all the wonderful things to do and see on our campus. The project was a huge success and all the Professors and Departments involved really enjoyed the Presentations (See Day Two Hundred and Sixty-Six):
Day Two Hundred and Sixty-Six: “It’s Cultural on Campus”:
One of my counterparts on campus loved the campaign and ‘hired’ (asked me) to expand the project for a “Digital Campaign” for the Bergen Room and expand the project with all new menus, commercials and create a special Themed Dinner for the student dining room. This resulted in “Dining in the Bergen Room”:
I got Professor Drakeford and Professor/Chef Morrisey involved in the project and we worked together to see the best ways to promote the success of the Culinary Program’s Student Run Dining Room.
I created the Teams two weeks before the Spring Break and got them started on their project. When we returned from the Spring Break, we arranged for the class to dine in the Bergen Room. Chef Morrisey and his Team of Culinary Students created a special menu for us when the Bergen Room was closed and the students got feast on a four course meal courtesy of the Culinary Arts Department.
Having lunch with my students at the Bergen Room on the Bergen Community College Campus in Paramus, NJ:
We started the Testing Menu with a Pumpkin Carrot Ginger Soup.
Then we had the second course with a Toasted Green Salad with a light Cream Dressing.
The main course was a Chicken in a Creamy Peppercorn Sauce, Baked Pasta and Roasted Brussel Spouts.
The meal was completed with a Cream Cheesecake that tasted more like a cream cake and topped with Fresh Strawberries.
All the Teams got to dine with one another and get to know each member in a less formal setting.
This meal got the students to know their product better and look around the Bergen Room and see how they could take this student run dining room and transform it to a special themed event that would dazzle myself and the other Professors and bring in the paying public. Here are some of their ideas:
Along the way, I had various speakers come in to talk to the students. Professor Tim Blunk from the Art Department and the Curator for Gallery Bergen, our on campus Art Gallery came in to talk to the students about the artists that are available on campus and the number of students on campus who are looking for projects for their portfolios. He also discussed some of the happenings at Gallery Bergen.
Professor Jim Bumgarner, the head of our Theater Department, came in to talk to the students on the student singers, actors and dancers that study at the college. He discussed upcoming shows and theater events planned for the future. He added too that there are a lot of students looking to add to their resumes on projects like this.
Our last in house field trip was to the Horticultural Department and to the Greenhouses in Ender Hall. Dr. Steven Fischer, who is head of the Holocultural Program, gave us a tour and talk on the growing seasons, the plants that are grown and available in the greenhouses, the arrangements that are created for the Bergen Room Bistro.
The tour of Greenhouses on our last inhouse field trip with Dr. Fischer explaining the greenhouses.
Asking questions about the floral arrangements used for the Bergen Room.
Discussion of the grounds of the Horticulture Department grounds.
It was a good tour and opened the students eyes on how events were decorated and where the flowers came from and how they were grown. The students were creating their centerpieces for their theme dinners and I wanted them to see where they would get the flowers from.
My President and SVP of Operations on the field trip to the Greenhouses.
We finished our last Board meeting the week before the Presentation and then the Executive Team had a week to make the adjustments. We would be presenting the Project in the Bergen Room Bistro on April 24th, 2024.
The new Corporate website for the Bergen Room Team:
The Presentation Day had some hiccups along the way but overall it was a great Presentation. I was so proud of the students. Each of the competing Teams set up for extra credit a table in the Bergen Room on how their Dining Experience would be set for the evening of their meal. I have to say that the Teams did a nice job with the decorations and all received extra credit for their place settings. There was a lot of creativity in this class.
The were the three Team tables on how they would be set for their ideas for the Student Fundraiser.
Team One’s Display Table
Team Two’s Display table (The Wining Team)
Team Three’s Display Table
The Three Teams then started their Presentations to Chef Morrisey and his student staff, invited guests and friends of the students who came to see the Student Consultants ideas. What creativity! Each team had to present their theme, their menus, music for the event, artwork, floral arrangements and Social Media campaigns. It was an afternoon of a lot of creativity and though that went into each Teams ideas.
Here are their Commercials promoting the Bergen Room:
Team One:
Team Two:
Team Three:
Here are their Presentations from the afternoon. Each Team had to ‘pitch’ their ideas to the Culinary Team.
Team One:
Team Two:
Team Three:
The Teams competed for the prize being the most creative and effective project to sell the Bergen Room Bistro to the outside community.
Team Three even created for extra credit a AI version of visiting the Bergen Room.
After the Team conclusion, it was time for questions and answers. The point of the whole project was to get the students ready for a career in business and marketing and there were questions of why the project was taken so seriously. The answer I had for one parent was that you want your son or daughter to get a good job out of college? It is better they get their lumps here than on a new job. They will be more prepared for the workforce.
One parent did compliment me in that his son was so excited about the project and it really showcased his son’s talents in filming and graphics. That was nice to hear that students are excited about their work. I know that these are the students that will get good jobs out of college and be prepared for Corporate expectations.
I couldn’t more proud of a group of students that banded together to showcase this wonderfully run student dining room.
Have you been there yet?
I took pictures with my Executive Team before the Presentation. I very proudly wore my Alumni Chef’s Jacket from when I graduated from the Culinary Institute of America in 1998. I don’t think it had been out of the dry cleaning plastic since that time.
Professor/Chef/CEO Justin Watrel with SVP of Operations Ayesha Zulfiqar and President Tugay Bera Bozogluer.
Professor Justin Watrel with the winning Team Project from Team Two. I was very impressed with their work. The Team was lead by Vice-President Mauricio Benitez and Team Leader Dennis Shkembi.
My group picture with Team Three lead by Vice-President Taner Ender and Team Leaders Kane Cheng.
Our Corporate picture for the Bergen Room Team at the end of the Presentation.
I am so proud of my students each semester. I like knowing I am training the next group of Executives for their future.
I constantly try to come up with innovative ideas to promote Bergen Community College with engaging ideas to get students involved the way the four year colleges get their students involved. The courtyard by the main building was just finished being renovated and it is a really nice place for students to gather. There are a lots of places to sit and for people to talk. We have been using it for smaller events when the weather is nice but not in the way to get the whole college involved. I was thinking of ideas of how to get my Introduction to Business students engaged this semester and I had a big group of students (32) to get motivated. Things have changed since COVID started.
In my live classes, I open my consulting company, “Bergecco-Parc Consulting Inc.”, for business and the whole class bands together and we have one big project. In the era of post-COVID and online learning, I was lucky that I was able to teach one of the live classes on the Bergen Community College, Paramus Campus. It was such a pleasure welcoming students back to campus with live lectures and conversing with them.
The Bergecco-Parc Consulting Inc. corporate logo of the six trees
In the past, I have created these projects under the Bergecco-Parc Consulting Inc. banner, the main consulting company, the Orion Malls banner, a Mall design company and the Buscomonzefi.com banner, my Tech Division. Each business does its best to be creative, forward thinking and have a thought producing presentations. I also challenge the students to top on another in their presentations and build on what they have seen others do in the past.
Professor Justin Watrel, CEO & Co-Founder of Bergecco-Parc Consulting Inc.
I came up with “Springfest” when I was looking for names of college events and it sounded like a fun name. I thought back to “Dragon Days” at Cornell and how much fun the students had during that week. At Michigan State, we did not have too many of these campus wide when I was there and we created our own when I lived at Wilson Hall. Welcome Week, Winter Carnival, State is Great Week, and Spring Fling were on their way to becoming traditions at our hall.
At Bergen Community College, we don’t have any big traditional events like these since we are commuter campus. I wanted to change that and I challenged the students to come up with ideas that would involve the whole college. In the past semesters we have created an Student Ambassador Program, Welcome Week for new students, Homecoming for students and Alumni and Springfest would be another big student/alumni event. It would be a series of concerts, dinners, a pep rally and an alumni breakfast that students could join in. It would also be a community event and introduce new students to campus.
Springfest would bridge that gap and a way to show off the campus and all its attributes. I also challenged the students to write a school song. This is the third time that I have done this and the students always do a different take on it. I like the different versions of the song that come from each group.
Like my other two classes, my Marketing class was creating “It’s Wonderful in Westwood, NJ-Be a Tourist in your own Town” and my other Introduction to Business class was creating “Caribe Cafe-A Taste of the Caribbean”, I used the Hierarchy system and created an Executive Team with a President, SVP of Operations, Vice-Presidents, Team Leaders and Team Members. Like my other classes, I had a lot of drama with this group.
“Springfest 2023” was to be a three day Spring Festival with concerts every night, a pep rally for all the sports teams, a barbecue, a student organization introduction, welcome to new students, a carnival with games and actors walking around, food trucks and an alumni breakfast. The students made all of this come to life with creative and innovative ideas in their proposal. I was impressed by the ingenuity that the student consultants showed that evening. My President and Senior Vice-President of Operations showed a cool and calm front and the utmost professionals that evening, leading their Team to success in the presentation.
The project was not without its share of problems and it is all things we see in the real world in the workforce. I had Team members I had to constantly talk to about their performances, their lack of input and not communicating with the Vice-President. I swear I had not done this much discipline since I worked at Macy’s. So this is what the modern CEO is going through. I know that cellphones are going to the bain of our society and our modern business world.
Even through all the drama that I had to endure and what challenges I put the Executive Team through, the student executives overcame it and put together one hell of a presentation. In the end though I had to fire three students from the project and I never did that before but again the modern CEO has a company to run and people who will not do the work can’t be part of the results. They need to find another place to work.
Still, I was proud of the students and here is the project “Springfest 2023”:
The Marketing Team’s “Welcome to Bergen Community College” Video:
The Marketing Team’s Instagram Account:
The Entertainment Team’s video on the new school song:
See the presentation below
The Presentation of the Paramus Team Project “Springfest 2023”:
In lieu of giving a forth quiz, I gave the Teams the scenario that my Corporate partner, Susan Gonzales Honan, was impressed by the Team’s performance on the project and challenged the four Teams to come up with ideas for the New Brunswick Corporate Christmas Party. The project included creating an invitation, a menu with an appetizer, main dish, dessert and a signature Christmas drink. The Entertainment Team was asked to create an original Christmas song for the company. They came up with a very interesting rap song. Here are the results from each Team.
CEO Justin Watrel with Vice-President of Entertainment Joshua Manns and his Executive Team on the night of the presentation.
It is amazing how a small conversation about importing gourmet products from the Dominican Republic can lead to such a detailed and interesting project. Every semester these students amaze me and this group of Business 101 students really ‘knocked it out of the ballpark”. I was really impressed by the results of each group as well as all the parents and invited guests were as well.
In my live classes, I open my consulting company, “Bergecco-Parc Consulting Inc.”, for business and the whole class bands together and we have one big project. In the era of post-COVID and online learning, I was lucky that I was able to teach one of the live classes on the Bergen Community College, Paramus Campus. It was such a pleasure welcoming students back to campus with live lectures and conversing with them.
The Bergecco-Parc Consulting Inc. corporate logo of the six trees
In the past, I have created these projects under the Bergecco-Parc Consulting Inc. banner, the main consulting company, the Orion Malls banner, a Mall design company and the Buscomonzefi.com banner, my Tech Division. Each business does its best to be creative, forward thinking and have a thought producing presentations. I also challenge the students to top on another in their presentations and build on what they have seen others do in the past.
Professor Justin Watrel, CEO & Co-Founder of Bergecco-Parc Consulting Inc.
How this project was created was when the class was having a discussion importing and exporting. I asked some of the students whose families have either lived or are from the Dominican Republic about food products that manufactured in their country. Could they sell here to non-Dominican customers, or should these vendors cater exclusively to one type of customer? What was the class thoughts on it? I have to say that the class as a whole did not have much of an opinion on this, but it got me thinking.
I had to put together a group project for the students and since one of my classes was already out in the field with the “It’s Wonderful in Westwood” project, I did not want to take any more students out of the classroom. So, we would have to do an in-class project. I approached a group of the students who I had had a discussion with that week on their thoughts on importing products into the country and how they would sell. Again, not many opinions but they thought it might work if it was done in conjunction with either a grocery store or a restaurant. Also, it might be better to use the whole Caribbean as a market.
So, I went home and thought about ideas for a restaurant/gourmet foods Panera type Spanish restaurant concept that might work in the suburbs and “Caribe Cafe” was created under the Bergecco-Parc Consulting Inc. banner.
The Bergecco-Parc Consulting Inc. “Caribe Cafe” proposal project:
The project was to create the “Caribe Cafe” concept from ground up. The students would be serving as consultants for the company pitching their concepts to future investors. I broke the students up into four groups and they had to create:
*The Floor Plan
*The Menu with a Caribbean theme
*A Gourmet Department with food items from Spanish/Caribbean vendors
*Have a music soundtrack of Spanish/Caribbean artist
*Create design of the restaurant with Spanish/ Caribbean art work from /well-known and. or local artists.
*Design the restaurant with ideas on the color scheme and furniture for the interior
*Set up a Marketing campaign that included Restaurant Opening ideas, a Membership Program, a Coupon Program and Advertising.
*Film a commercial to promote their Restaurant concept
From there, things that they added like staffing, prices, menu breakdown etc. that it takes to open a restaurant would be considered extra credit. How far they wanted to take the project and in-depth they wanted to be in the presentation was up to the individual teams. Then I put the students into their groups and left the last forty-five minutes of each class for them to meet. Then I dangled the prize for the best team, a half grade bump up in their final grade for the class. That got everyone motivated.
For the next five weeks I saw the enthusiasm of the project build and everyone come up with ideas and brainstorm their projects. I also saw by two weeks before the project was due was the grumbling many Team members whose partners were not stepping up the plate and not doing their jobs. The Team Leaders also complained to me of members who would not listen and not meet deadlines. I told everyone that this is why “they were the boss” and that we would have two more meetings before the project was due. Every week we had Board Meetings to check on progress and I reminded everyone that we would be presenting this project on November 17th right before Thanksgiving. They needed to be finished and ready to go the week before.
The Teams presented these ideas for logos to Corporate:
The day of the Presentation, I got in early to set up with the AV representative and set up for the reception. Each of the Teams got there early to set up their Team displays of foods that they would be featuring and getting their Dress Code grades.
The day of the presentation was not without its drama with some students still arguing with one another on the project and the kids who did not want meet the Dress Code standard. Then there were the students who did not show up or did not present that evening. Being the CEO of a company does come with its pitfalls. Still the presentations were excellent and the Food Displays were fantastic. I saw so much creativity with the food selections.
The presentations were all done in English and Spanish and with the amount of visitors including family members and friends who do not speak English well, this project makes them feel more comfortable and part of the business equation. I reminded the students that not every investor would be a English speaker. We are ‘pitching’ this idea to an International crowd of investors.
This is the Bergecco-Parc Consulting Inc. website for the “Caribe Cafe” project:
These videos represent the students ideas and presentations by Team groupings. It also includes their proposals for the Company Corporate Christmas party.
The Project “Caribe Cafe”: A taste of the Islands commercials to promote the restaurant:
Group One’s Commercial for “Caribe Cafe”:
Not Available
Group Two’s Commercial for “Caribe Cafe”
Team Three’s Commercial for “Caribe Cafe”:
Not Available
Team Four’s Commercial for “Caribe Cafe”
Team Commercial for “Caribe Cafe”
These are the Team Presentations that were filmed by our AV Department for the class. Each Team presented their proposals to the audience of International investors in English and Spanish. I could tell the students were nervous but watching these videos again even I did not know these were a group of students. They became the Consultants that they were trained to be. I could not have been prouder of them.
The Group Presentations:
The Opening Remarks by CEO/Cofounder Justin Watrel
Group One:
Group Two:
Group Three:
Group Four:
The Bergecco-Parc Consulting Inc. Corporate Christmas Project:
I was tired of giving traditional quizzes by this point of class, I decided to do something different for the class. I was so impressed by the competition between the student groups that I created this project where the students had to create a Corporate Christmas Party idea for a Partner who was impressed by their Team project. They had to create a Invitation, a menu with an appetizer, main dish, dessert and signature Christmas drink. They also had to create a greeting for Corporate in English and Spanish. These are their ideas:
I have been teaching “Introduction to Business 101” at Bergen Community College for several years now and in the era of COVID, it has been especially difficult. With businesses shutting down never to reopen getting students to understand that business must go on and pivot is a difficult thing to do. You have to learn to adapt and survive or else everything fails.
This is happening in small downtowns all over the country. You have to learn to adapt, or you will fail. Things have gotten better though with the dropping of the mask mandates and businesses opening up.
In my live classes, I open my consulting company, “Bergecco-Parc Consulting Inc.”, for business and the whole class bands together and we have one big project. In the era of COVID and online learning, I was lucky that I was able to teach one of the live classes on the Bergen Community College, Paramus Campus. It was such a pleasure welcoming students back to campus with live lectures and conversing with them.
The Bergecco-Parc Consulting Inc. corporate logo of the six trees
In the past, I have created these projects under the Bergecco-Parc Consulting Inc. banner, the main consulting company, the Orion Malls banner, a Mall design company and the Buscomonzefi.com banner, my Tech Division. Each business does its best to be creative, forward thinking and have a thought producing presentations. I also challenge the students to top on another in their presentations and build on what they have seen others do in the past.
Professor Justin Watrel, CEO & Co-Founder of Bergecco-Parc Consulting Inc.
This semester’s project “Rocking it in Rutherford: Being a Tourist in your own Town” was inspired by the success of the “Take me back to Paterson, NJ” project in 2019. I loved how the students really had to learn about the history of the City of Paterson and about New Jersey history in general. This is something not being taught in schools today.
The blog on Day One Hundred and Fifty-Five: “Take me back to Paterson, NJ” in 2019:
I chose Rutherford because it was the next town over from the Lyndhurst campus where I was teaching and the fact that Lyndhurst did not have a cohesive downtown area to promote. When I walked it, their downtown was in sections instead of one long stretch. Also, Downtown Rutherford had more of a history to it and was picturesque with its old buildings, classic look of an old church dominating the downtown and a park with a band shell at the top of the shopping district. There was more you could do with it.
The town is on two major bus routes one into New York City and one into Newark as well as being a railroad head for New York City. The town has become more desirable for people moving out of New York City for more open space, better schools and the amenities that come with living in the suburbs. They still want a ‘citified’ atmosphere though with good restaurants, clean safe parks to relax in and a strollable downtown with lots to offer for both shopping and eating. Rutherford has all of these.
I assembled the project together in two days after walking the downtown several times getting inspiration of how to market it and ideas that I had seen in the past in other towns of what they run at various times of the year drawing ideas from towns in the Hudson River Valley.
I entitled the project “Rocking it in Rutherford: Being a tourist in your own Town”, a creative approach to market the downtown for tourists to come visit from all over New Jersey and New York especially the City, the way Rhinebeck and Beacon do for dining, shopping and special events like “First Monday’s” and “Sinterklaas”.
The second week back from the Spring Break I presented the project and handed out the positions of the company and then explained the project. I go the usual ‘Yeahs’ and ‘groans’ from the students. I also got those panicked looks from the students who looked at me like they could never handle their position in the company. I would like to think as a CEO, I know them better than they know myself. After that, I had the Teams break up into their groups, met with my Executive Team and then met with the President and Senior Vice-President of Operations before they left for the night. It is always an interesting experience when meeting your Executive Team for the first time. They look nervous about being in charge.
The Project “Rocking it in Rutherford: Being a Tourist in your own Town”:
This all changes over the next few weeks as the students start up group chats and meet with one another after class. Then it was time to take the students out “into the field”. Right before COVID hit, I was going to take my class who were creating the project “From Revolution to Revelation-Visiting Historic Bergen County, NJ” out to visit historical sites, museums and farms all over the county. Then the virus hit, and we could not do any of that. I had seen how successful these field trips had been just by visiting our own campus or our trip to Downtown Paterson, NJ. I had to help the students overcome their fear of that city and see it gems and benefits.
I arranged for the students to take a field trip to Downtown Rutherford, NJ one night of class three weeks after the Spring Break. Of course, it has been raining the whole week and I asked the students in advance if they wanted to take the field trip even if there was a chance of rain. My Senior VP of Operations emailed me and said that people did not have a problem with it. It was the most rainy, miserable night to walk around a town!
We all met in class where I gave my speech about behaving themselves on a field trip and how they are representing Bergen Community College. That always helps. Then the heavens opened up on our way to the first stop, the First Presbyterian Church of Rutherford, an elegant church at the top of the downtown that was going to serve as the location for the “Snowflake Festival”.
The First Presbyterian Church of Rutherford at 1 East Passaic Avenue
The church was an example of Victorian architecture not seen today
I could not believe how beautiful this church was with it wooden carved benches, Tiffany windows and elegant pews. The whole church was done in carved wood and since it had an endowment to keep it up, the church was immaculate. It was one of those churches that you want to attend during the holidays to enjoy the pipe music and flowers. It also had lots of meeting spaces that were perfect for the project. I could tell that the students were impressed.
The inside the First Presbyterian Church of Rutherford is so elegant
After we left the tour of the church, we had to endure the elements and walk to Lincoln Park across the street to view the band shell for the “Big Band” concerts that we would be holding there in the month of August. I could not believe that most of the students were not carrying umbrellas (this is after I told them all to bring an umbrella with them twice). The rain was really coming down at that point.
We walked the park and I showed them how we could set the whole thing up and how operations could work. We could even use the meeting rooms at the church and their kitchen to cook the refreshments for the concerts. While we were finishing, one of the students snapped a group shot of us at the band shell.
My class at the Band Shell in Lincoln Park in Rutherford, NJ on that rainy night
After the tour of the band shell, we walked the entire side of the downtown going south with me pointing out historical points like the WWII Memorial at the circle and historic businesses like Varrelman’s Bake Shop at 60 Park Avenue (it was closed at this point of the evening). We then stopped at the railroad station and talked for a bit where there was a covering from the rain.
I explained how people could come into town by both rail and by bus where they did not need a car. This way people from other parts of New Jersey could join in the fun without having to look for parking.
Then we walked north up the other side of Park Avenue to our final destination, dinner at Da Mario Pizza at 25 Park Avenue for dinner. I had planned a pizza dinner for my class (which I pay for) which is a Team building event and also gives the students a chance to bond as a group. Plus, I feed them and on this gloomy night, they deserved it.
I ordered five large cheese pizzas and then let the students pick their beverages. I gave a little speech about the town and then about the project. We would be having another series of field trips to other places in town over the next few weeks while they worked on their project. They would also have to take trips to the town on their own. After that, I let the groups get together and work on their game plans for the project.
It was nice to just get out of the rain. I was hoping by the time we got out of the restaurant that the rain would stop. It poured more! After dinner, the Teams walked to the Williams Center to see the complex and I explained what would be happening in the future to the site with a new condo building and parking garage. It would bring more people to the downtown creating a new base of customers to the businesses downtown. Then I let them go home. It was a wet evening.
“Welcome to Rutherford” video promoting the attributes of the town
Over the next two weeks, there were two extra credit trips, one to the Meadowlands Museum on a Saturday so that the students could see the museum with time to visit all the exhibitions. The other trip was to City Hall for a Council Meeting to meet the Mayor and the Borough Council. Those were eye openers for not just the students but myself as well. These were the trips that I was to take with my students two years earlier to promote their projects before COVID shut us down. I could imagine the extra work that could have been done on those projects if the virus had not come.
I was able to arrange with the Meadowlands Museum, a small historical museum in Rutherford that concentrates on both the town and the County’s history from the Native Americans to the rise of the agriculture industry in Bergen County. I lead my class on a tour before class one Thursday evening and it was an eye-opener to students who lived nearby and never knew the museum existed.
We toured the first floor with its local art exhibition, communications display and section dedicated to a local doctor. Then to the second floor where children’s toys were located, the mining exhibition and a display of glowing minerals to show off New Jersey’s Mining past. Then it was to the basement level where spinning wheels, farm equipment and a turn of the last century kitchen was displayed. Some of the students had never seen displays like this before. After the tour, it was back to class for their quiz and lecture.
My class touring the Meadowlands Museum during class time
For the next three weeks, I gave the students class time to work with their Teams on the project and then on their own they revisited the town, created their commercials and put together their presentations.
The Historical tour of Rutherford, NJ brought to YouTube
On the night of April 28th, 2022, the students dressed in professional dress and presented their project to the Honorable Mayor Frank Nunziato and the Rutherford Borough Council. This is when I present a group of Generation Z students as Generation X consultants, and they are the executives of Bergecco-Parc Consulting Inc.
Each group presented their part of the presentation to our invited guests and creatively introduced their section of the project. I could not have been prouder.
The PowerPoint Presentation of “Rocking it in Rutherford: Being a Tourist in your own Town”:
These videos of the presentation are available on YouTube:
The Introduction and the Talent Team:
My Introduction of the Project and the Talent Team Presentation
The Historical Team Presentation:
The Historical Team describes their ideas for the Historical Tour and updates at the Meadowland Museum
The Marketing Team Presentation:
The Marketing Team presented their ideas for Special Events and Advertising plus the new town song “Rutherford 07070”.
When the presentation was over, I could see that the Mayor and the Council as well as the Vice-President of the Chamber of Commerce were blown away by the whole presentation. They were so impressed by the work that the student consultants did on the project. I had not seen the full presentation at that point and have to say that I was blown away as well.
Everyone had such great questions for the student consultants, and they were up for the challenge. I even had our Team Leader sing “Rutherford 07070” live to the Mayor and his Team and everyone enjoyed that.
The song “Rutherford 07070”
Each of the Council men and women got up and talked with each Team on their ideas and were very impressed by the thoroughness of the budgets and the realistic numbers that they presented. They even noted the student’s followed things like budgeting for the police and DPW for the Special Events. They also liked that everyone from locating our offices in the Rutherford area to using downtown restaurants for catering and for our company “Wrap Up” party. Everyone got a chance to give the student consultants their input on the project.
After the presentation, the Mayor and the Council along with the Vice-President of the Rutherford Chamber of Commerce took a group shot with my class and that meant a lot to me. It showed both myself and the students that they took the presentation seriously.
My Business 101 student consultants with the Mayor and Council and Chamber of Commerce of Rutherford, NJ
After we finished, I had a light reception for the students, their families and our invited guests. It was a nice evening, and I was so proud of my students. It was another group that has now entered to the Alumni of “Bergecco-Parc Consulting Inc.” (Acronym for Bergen Community College-Paramus Campus).
I went to Heights Bar & Grill that evening to celebrate their success. It had been a long semester in the post-COVID era. We overcame the difficulties with masks and stress and achieved the goal! This is when a thin-crusted pizza and a drink taste even better.
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