Tag Archives: Justin Watrel CEO Buscomonzefi.com

Day Two Hundred and Thirty-Four- Bergecco-Parc Consulting Inc. presents: “Rocking it in Rutherford, NJ: Be a Tourist in your own Town” April 28th, 2022

The students of my Business 101 class keep dazzling me!

Bergecco-Parc Consulting Team Spring 2022 with the Mayor and Council and Chamber of Commerce from Rutherford, NJ on April 28th, 2022

The Creation of the Case Study Project “Rocking it in Rutherford: Being a tourist in your own Town”:

I have been teaching “Introduction to Business 101” at Bergen Community College for several years now and in the era of COVID, it has been especially difficult. With businesses shutting down never to reopen getting students to understand that business must go on and pivot is a difficult thing to do. You have to learn to adapt and survive or else everything fails.

This is happening in small downtowns all over the country. You have to learn to adapt, or you will fail. Things have gotten better though with the dropping of the mask mandates and businesses opening up.

In my live classes, I open my consulting company, “Bergecco-Parc Consulting Inc.”, for business and the whole class bands together and we have one big project. In the era of COVID and online learning, I was lucky that I was able to teach one of the live classes on the Bergen Community College, Paramus Campus. It was such a pleasure welcoming students back to campus with live lectures and conversing with them.

The Bergecco-Parc Consulting Inc. corporate logo of the six trees

https://bcpccom.wordpress.com/contact/

In the past, I have created these projects under the Bergecco-Parc Consulting Inc. banner, the main consulting company, the Orion Malls banner, a Mall design company and the Buscomonzefi.com banner, my Tech Division. Each business does its best to be creative, forward thinking and have a thought producing presentations. I also challenge the students to top on another in their presentations and build on what they have seen others do in the past.

Professor Justin Watrel, CEO & Co-Founder of Bergecco-Parc Consulting Inc.

This semester’s project “Rocking it in Rutherford: Being a Tourist in your own Town” was inspired by the success of the “Take me back to Paterson, NJ” project in 2019. I loved how the students really had to learn about the history of the City of Paterson and about New Jersey history in general. This is something not being taught in schools today.

The blog on Day One Hundred and Fifty-Five: “Take me back to Paterson, NJ” in 2019:

https://wordpress.com/post/mywalkinmanhattan.com/11226

I chose Rutherford because it was the next town over from the Lyndhurst campus where I was teaching and the fact that Lyndhurst did not have a cohesive downtown area to promote. When I walked it, their downtown was in sections instead of one long stretch. Also, Downtown Rutherford had more of a history to it and was picturesque with its old buildings, classic look of an old church dominating the downtown and a park with a band shell at the top of the shopping district. There was more you could do with it.

The town is on two major bus routes one into New York City and one into Newark as well as being a railroad head for New York City. The town has become more desirable for people moving out of New York City for more open space, better schools and the amenities that come with living in the suburbs. They still want a ‘citified’ atmosphere though with good restaurants, clean safe parks to relax in and a strollable downtown with lots to offer for both shopping and eating. Rutherford has all of these.

I assembled the project together in two days after walking the downtown several times getting inspiration of how to market it and ideas that I had seen in the past in other towns of what they run at various times of the year drawing ideas from towns in the Hudson River Valley.

I entitled the project “Rocking it in Rutherford: Being a tourist in your own Town”, a creative approach to market the downtown for tourists to come visit from all over New Jersey and New York especially the City, the way Rhinebeck and Beacon do for dining, shopping and special events like “First Monday’s” and “Sinterklaas”.

The second week back from the Spring Break I presented the project and handed out the positions of the company and then explained the project. I go the usual ‘Yeahs’ and ‘groans’ from the students. I also got those panicked looks from the students who looked at me like they could never handle their position in the company. I would like to think as a CEO, I know them better than they know myself. After that, I had the Teams break up into their groups, met with my Executive Team and then met with the President and Senior Vice-President of Operations before they left for the night. It is always an interesting experience when meeting your Executive Team for the first time. They look nervous about being in charge.

The Project “Rocking it in Rutherford: Being a Tourist in your own Town”:

The accompanying papers that the students worked on to support the project:

This all changes over the next few weeks as the students start up group chats and meet with one another after class. Then it was time to take the students out “into the field”. Right before COVID hit, I was going to take my class who were creating the project “From Revolution to Revelation-Visiting Historic Bergen County, NJ” out to visit historical sites, museums and farms all over the county. Then the virus hit, and we could not do any of that. I had seen how successful these field trips had been just by visiting our own campus or our trip to Downtown Paterson, NJ. I had to help the students overcome their fear of that city and see it gems and benefits.

I arranged for the students to take a field trip to Downtown Rutherford, NJ one night of class three weeks after the Spring Break. Of course, it has been raining the whole week and I asked the students in advance if they wanted to take the field trip even if there was a chance of rain. My Senior VP of Operations emailed me and said that people did not have a problem with it. It was the most rainy, miserable night to walk around a town!

We all met in class where I gave my speech about behaving themselves on a field trip and how they are representing Bergen Community College. That always helps. Then the heavens opened up on our way to the first stop, the First Presbyterian Church of Rutherford, an elegant church at the top of the downtown that was going to serve as the location for the “Snowflake Festival”.

The First Presbyterian Church of Rutherford at 1 East Passaic Avenue

http://fpcrutherford.org/

The church was an example of Victorian architecture not seen today

I could not believe how beautiful this church was with it wooden carved benches, Tiffany windows and elegant pews. The whole church was done in carved wood and since it had an endowment to keep it up, the church was immaculate. It was one of those churches that you want to attend during the holidays to enjoy the pipe music and flowers. It also had lots of meeting spaces that were perfect for the project. I could tell that the students were impressed.

The inside the First Presbyterian Church of Rutherford is so elegant

After we left the tour of the church, we had to endure the elements and walk to Lincoln Park across the street to view the band shell for the “Big Band” concerts that we would be holding there in the month of August. I could not believe that most of the students were not carrying umbrellas (this is after I told them all to bring an umbrella with them twice). The rain was really coming down at that point.

We walked the park and I showed them how we could set the whole thing up and how operations could work. We could even use the meeting rooms at the church and their kitchen to cook the refreshments for the concerts. While we were finishing, one of the students snapped a group shot of us at the band shell.

My class at the Band Shell in Lincoln Park in Rutherford, NJ on that rainy night

After the tour of the band shell, we walked the entire side of the downtown going south with me pointing out historical points like the WWII Memorial at the circle and historic businesses like Varrelman’s Bake Shop at 60 Park Avenue (it was closed at this point of the evening). We then stopped at the railroad station and talked for a bit where there was a covering from the rain.

I explained how people could come into town by both rail and by bus where they did not need a car. This way people from other parts of New Jersey could join in the fun without having to look for parking.

Then we walked north up the other side of Park Avenue to our final destination, dinner at Da Mario Pizza at 25 Park Avenue for dinner. I had planned a pizza dinner for my class (which I pay for) which is a Team building event and also gives the students a chance to bond as a group. Plus, I feed them and on this gloomy night, they deserved it.

Da Mario Pizza at 25 Park Avenue

http://www.damariospizza.com/

https://m.facebook.com/DA-Mario-Pizzeria-307412312621040/

My review on TripAdvisor:

https://www.tripadvisor.com/Restaurant_Review-g46796-d4960770-Reviews-Da_Mario_Pizzeria-Rutherford_New_Jersey.html?m=19905

I ordered five large cheese pizzas and then let the students pick their beverages. I gave a little speech about the town and then about the project. We would be having another series of field trips to other places in town over the next few weeks while they worked on their project. They would also have to take trips to the town on their own. After that, I let the groups get together and work on their game plans for the project.

It was nice to just get out of the rain. I was hoping by the time we got out of the restaurant that the rain would stop. It poured more! After dinner, the Teams walked to the Williams Center to see the complex and I explained what would be happening in the future to the site with a new condo building and parking garage. It would bring more people to the downtown creating a new base of customers to the businesses downtown. Then I let them go home. It was a wet evening.

“Welcome to Rutherford” video promoting the attributes of the town

Over the next two weeks, there were two extra credit trips, one to the Meadowlands Museum on a Saturday so that the students could see the museum with time to visit all the exhibitions. The other trip was to City Hall for a Council Meeting to meet the Mayor and the Borough Council. Those were eye openers for not just the students but myself as well. These were the trips that I was to take with my students two years earlier to promote their projects before COVID shut us down. I could imagine the extra work that could have been done on those projects if the virus had not come.

I was able to arrange with the Meadowlands Museum, a small historical museum in Rutherford that concentrates on both the town and the County’s history from the Native Americans to the rise of the agriculture industry in Bergen County. I lead my class on a tour before class one Thursday evening and it was an eye-opener to students who lived nearby and never knew the museum existed.

The Meadowlands Museum at 91 Crane Avenue

https://www.meadowlandsmuseum.com/

https://www.facebook.com/MMusRutherford/

https://en.wikipedia.org/wiki/Meadowlands_Museum

My review on TripAdvisor:

https://www.tripadvisor.com/Attraction_Review-g46796-d2403380-Reviews-Meadowlands_Museum-Rutherford_New_Jersey.html

The video promoting The Meadowlands Museum

We toured the first floor with its local art exhibition, communications display and section dedicated to a local doctor. Then to the second floor where children’s toys were located, the mining exhibition and a display of glowing minerals to show off New Jersey’s Mining past. Then it was to the basement level where spinning wheels, farm equipment and a turn of the last century kitchen was displayed. Some of the students had never seen displays like this before. After the tour, it was back to class for their quiz and lecture.

My class touring the Meadowlands Museum during class time

For the next three weeks, I gave the students class time to work with their Teams on the project and then on their own they revisited the town, created their commercials and put together their presentations.

The Historical tour of Rutherford, NJ brought to YouTube

On the night of April 28th, 2022, the students dressed in professional dress and presented their project to the Honorable Mayor Frank Nunziato and the Rutherford Borough Council. This is when I present a group of Generation Z students as Generation X consultants, and they are the executives of Bergecco-Parc Consulting Inc.

Each group presented their part of the presentation to our invited guests and creatively introduced their section of the project. I could not have been prouder.

The PowerPoint Presentation of “Rocking it in Rutherford: Being a Tourist in your own Town”:

https://docs.google.com/presentation/d/17B5u2ZyB_CwSLf68qi4hHOqr8110-ULQdIS5F_NHYuE/edit?usp=gmail

These videos of the presentation are available on YouTube:

The Introduction and the Talent Team:

My Introduction of the Project and the Talent Team Presentation

The Historical Team Presentation:

The Historical Team describes their ideas for the Historical Tour and updates at the Meadowland Museum

The Marketing Team Presentation:

The Marketing Team presented their ideas for Special Events and Advertising plus the new town song “Rutherford 07070”.

When the presentation was over, I could see that the Mayor and the Council as well as the Vice-President of the Chamber of Commerce were blown away by the whole presentation. They were so impressed by the work that the student consultants did on the project. I had not seen the full presentation at that point and have to say that I was blown away as well.

Everyone had such great questions for the student consultants, and they were up for the challenge. I even had our Team Leader sing “Rutherford 07070” live to the Mayor and his Team and everyone enjoyed that.

The song “Rutherford 07070”

Each of the Council men and women got up and talked with each Team on their ideas and were very impressed by the thoroughness of the budgets and the realistic numbers that they presented. They even noted the student’s followed things like budgeting for the police and DPW for the Special Events. They also liked that everyone from locating our offices in the Rutherford area to using downtown restaurants for catering and for our company “Wrap Up” party. Everyone got a chance to give the student consultants their input on the project.

After the presentation, the Mayor and the Council along with the Vice-President of the Rutherford Chamber of Commerce took a group shot with my class and that meant a lot to me. It showed both myself and the students that they took the presentation seriously.

My Business 101 student consultants with the Mayor and Council and Chamber of Commerce of Rutherford, NJ

After we finished, I had a light reception for the students, their families and our invited guests. It was a nice evening, and I was so proud of my students. It was another group that has now entered to the Alumni of “Bergecco-Parc Consulting Inc.” (Acronym for Bergen Community College-Paramus Campus).

I went to Heights Bar & Grill that evening to celebrate their success. It had been a long semester in the post-COVID era. We overcame the difficulties with masks and stress and achieved the goal! This is when a thin-crusted pizza and a drink taste even better.

.

Heights Bar & Grill at 163 Boulevard

My review on TripAdvisor:

https://www.tripadvisor.com/Restaurant_Review-g46497-d4734828-Reviews-The_Heights_Bar_and_Grill-Hasbrouck_Heights_New_Jersey.html?m=19905

Please see the whole project on the new “Bergecco-Parc Consulting Inc.” website:

The website for the Lyndhurst Team for “Rocking it in Rutherford: Being a Tourist in your own Town”:

http://mgutierrez144070.wordpress.com/

The PowerPoint for the presentation:

https://docs.google.com/presentation/d/17B5u2ZyB_CwSLf68qi4hHOqr8110-ULQdIS5F_NHYuE/edit?usp=gmail

Day Two Hundred and Ten: Bergecco-Parc Consulting Inc. presents the creation of the case study: “Market Street Candy & Confections” December 16th, 2021

The Creation of the Case Study Project “Market Street Candy & Confections”:

I have been teaching “Introduction to Business 101” at Bergen Community College for several years now and in the era of COVID, it has been especially difficult. With businesses shutting down and reopening in a different business environment, I think some of my students thought it was an unusual time to open a business. This is when you need to test your entrepreneurship when times are tough.

In my live classes, I open my consulting company, “Bergecco-Parc Consulting Inc.”, for business and the whole class bands together and we have one big project. In the era of COVID and online learning, these projects become impossible to do as a group so each student got the opportunity to create their own store.

The Bergecco-Parc Consulting Inc. corporate logo

https://bcpccom.wordpress.com/contact/

In the past, I have created these projects under the Bergecco-Parc Consulting Inc. banner, the main consulting company, the Orion Malls banner, a Mall design company and the Buscomonzefi.com banner, my Tech Division. Each business does its best to be creative, forward thinking and have a thought producing presentations.

Professor Justin Watrel, CEO & Consultant Bergecco-Parc Consulting Inc.

While my other class worked on their case study project, “I’ve got a Golden Ticket to Bergen Community College-Homecoming 2022”, a full-blown Group project for my live class, I had my online class create their own business with the project “Market Place Candy & Confections”, a artisan candy and dessert shop that is a 100-year-old business they bought and are now reopening with a modern twist.

Bergecco-Parc Consulting Inc. Presents: “I’ve got a Golden Ticket to Bergen Community College-Homecoming 2022”

https://wordpress.com/post/mywalkinmanhattan.com/20566

The concept of the project was to reopen a traditional candy shop in a town or city that had recently closed and the furnishings and decorations were sold off for profit to pay bills, so the building and store were now gutted and had to be rebuilt and redesigned with a modern twist and concept. They had to now had to know their target market, stock the store with product and prepare it for opening by hiring staff and creating an ad for the “100th Anniversary Celebration” of the store.

The students now had the store and name of the store but little else to start with other than a past reputation. Here I had the students use their creativity to remake the store from the ground up. Our textbook for the class “Understanding Business” by Nickels & McHugh broke the way you start a business chapter by chapter and that is what I had the students do to open the store.

We start the project by Chapter Five in the book “How to form a Business” when talking about starting a business as a “Sole Proprietorship or Partnership” and then to Chapter Six “Entrepreneurship and Starting a Small Business” with logos and Brand Recognition. I challenge the students to show me what they want their store to represent and what type of imagine that they want to portray to the customers. I remind them that this is the first thing that the customers will see and remember them by.

The logos for “Market Street Candy & Confections”:

Market Street Candy & Confections: Logo One

Market Street Candy & Confections: Logo Two

Market Street Candy & Confections: Logo Three

Market Street Candy & Confections: Logo Four

Market Street Candy & Confections: Logo Five

Market Street Candy & Confections: Logo Six

Market Street Candy & Confections: Logo Seven

We next covered Chapter Seven “Management and Leadership” where we worked on the goals and objectives of a business. This is where the students worked on their strategic planning of the business. When we talk about who we strive to be as a business, this is when we form the Mission Statement, which is an outline of the fundamental purposes of an organization.

The Mission Statements:

Mission Statement: One

Mission Statement: Two

We discussed in Chapter Eight “Structuring Organizations for Today’s Challenges”, where we talked about the hierarchy of a corporation and then Chapter Nine “Production and Operational Management”, where we learned about concepts of Facility Location, where we have to select the location for the company’s operations. When creating the concept, I also have them design what the inside of the store should look like to the customer.

The Market Street Candy & Confections Store Design:

Market Street Candy & Confections: Store Design One

Market Street Candy & Confections: Store Design Two

Market Street Candy & Confections: Store Design Three

Market Street Candy & Confections: Store Design Four

Chapter Thirteen “Marketing: Helping Buyers Buy” with selling concepts of merchants. We talked about target markets, geographic segmentation and consumer marketing. I was trying to get the students to how to reach out to customers.

We started by advertising the store for its “100th Anniversary Celebration” is a way to bring more customers into the store to let them see the new developments they would be making. We built this even further in Chapter Fourteen “Developing and Pricing Goods and Services”, when picking or creating product lines for a company.

The Market Street Candy & Confections Bundling & 100th Anniversary Ads:

Market Street Candy & Confections: 100th Anniversary Ad One

Market Street Candy & Confections: 100th Anniversary Ad Two

Market Street Candy & Confections: 100th Anniversary Ad Three

Market Street Candy & Confections: 100th Anniversary Ad Four

Market Street Candy & Confections: 100th Anniversary Ad Five

Market Street Candy & Confections: 100th Anniversary Ad Six

When discussing Chapter Fourteen, I also had the students create a Bundling promotion of putting two or more items together and promoting them at one price but I have no artwork for that. With Chapter Sixteen “Using Effective Promotions”, I asked them how this anniversary event might promote new items at the store and what classic candies they might want to carry.

The last project that unfortunately I was not able to give them because of the Thanksgiving Break and the way it fell was from Chapter Eleven “Human Resource Management: Finding and keeping the Best Employees”, the Job Description project, where they would create an ad for hiring new employees. The deadlines for the project just got too close.

By the end of the semester, about a third of the class successfully opened their store for business with a location of the town where they bought the business, their created image, the product that they wanted to sell and the people they wanted to hire. They were then ready for opening day for the “100th Anniversary of the Store”.

It always amazes me what these students are thinking and where they want to take their businesses. Some of them look ready to open the store in real life. That is when this project gets to be interesting and fun.

This was an interesting project that I want to share with other College Professors who might want to rework and use the project if they teach an Introduction to Business class as well:

The Classwork for the Project:

The Class Participation Questions:

The Papers for the Project:

The Quizzes for the Project:

Good luck in your class as well!

The project was based on two local candy/ice cream stores we have here in Bergen County, NJ:

Conrad’s Confectionary at 107 Westwood Avenue in Westwood, NJ:

https://conrads1928.com/

https://www.facebook.com/Conrads1928/

My review on LittleShoponMainStreet@Wordpress.com:

https://wordpress.com/post/littleshoponmainstreet.wordpress.com/82

My review on TripAdvisor:

https://www.tripadvisor.com/Restaurant_Review-g46923-d4440175-Reviews-Conrad_s_Confectionery-Westwood_New_Jersey.html?m=19905

Bischoff’s Confectionary at 468 Cedar Lane in Teaneck, NJ:

https://www.bischoffsicecream.com/

https://www.facebook.com/bischoffsicecream/

My review on LittleShoponMainStreet@Wordpress.com:

https://wordpress.com/post/littleshoponmainstreet.wordpress.com/847

My review on TripAdvisor:

https://www.tripadvisor.com/Restaurant_Review-g46862-d2346537-Reviews-Bischoff_s_Ice_Cream_and_Candy-Teaneck_New_Jersey.html?m=19905

Day Two Hundred and Nine: Bergecco-Parc Consulting Inc. presents: “I’ve got a Golden Ticket to Bergen Community College-Homecoming 2022” December 10th, 2021

The students of my Business 101 class keep dazzling me.

The Creation of the Case Study Project “I’ve got a Golden Ticket to Bergen Community College-Homecoming 2022”:

I have been teaching “Introduction to Business 101” at Bergen Community College for several years now and in the era of COVID, it has been especially difficult. With businesses shutting down never to reopen getting students to understand that business must go on and pivot is a difficult thing to do. You have to learn to adapt and survive or else everything fails.

In my live classes, I open my consulting company, “Bergecco-Parc Consulting Inc.”, for business and the whole class bands together and we have one big project. In the era of COVID and online learning, I was lucky that I was able to teach one of the live classes on the Bergen Community College, Paramus Campus. It was such a pleasure welcoming students back to campus with live lectures and conversing with them.

What I discovered later on is that we were the only class on campus that night and it was pretty gloomy walking the halls all by myself late on a Friday evening. The upside of all of this is that we had the whole campus to stretch out in and later in the class I changed rooms to a more formal lecture room for the presentation. I thought this was more COVID safe for the students.

The Bergecco-Parc Consulting Inc. corporate logo of the six trees

https://bcpccom.wordpress.com/contact/

In the past, I have created these projects under the Bergecco-Parc Consulting Inc. banner, the main consulting company, the Orion Malls banner, a Mall design company and the Buscomonzefi.com banner, my Tech Division. Each business does its best to be creative, forward thinking and have a thought producing presentations.

Professor Justin Watrel, CEO & Consultant Bergecco-Parc Consulting Inc.

My welcome to Bergecco-Parc Consulting Inc. from the CEO of the company:

While my other class worked on their case study project, “Market Street Candy & Confections”, a 100-year-old candy store concept, “I’ve got a Golden Ticket to Bergen Community College-Homecoming 2022”, a project promoting Bergen Community College to the Alumni got off to the ground running.

The project “Market Street Candy & Confections”:

https://wordpress.com/post/mywalkinmanhattan.com/20568

In a class that has to stay socially distanced and met only once a week it got difficult.

Our Logo from the novel “Charlie and the Chocolate Factory by author Ronald Dahl.

“I’ve got a Golden Ticket to Bergen Community College”

Every semester it is the same thing with the students. Some take the project seriously and some think it is a chore and go back to looking at their cellphones the whole semester. As usual, those are the students whose work shows it and gets the lower grades.

When I put my executive team together this semester, I found a nice combination of students who really worked well together. How I choose my executives is the same way any CEO would, I get a copy of their resume which serves as my first paper for the class. I work with the students to be sure that their resume is ready for future job interviews and internships or transfers to another four-year school. This is where I can see where the students experience lies and what skills they can perform.

The second paper I have the students write is “What would I do Better?”, a two-page paper on a situation on a job or extra-curricular activity that went terribly wrong and how they might have fixed it. The paper always shows me how the student would handle adversity under pressure. It also shows me the student’s character. This is how I pick my executives plus I use my gut instinct on how they act in class. Almost 95% of the time, I am correct.

The students I chose for my Executive Team were all Bi or Tri-Lingual, all were pretty ambitious and I thought had a sense of creativity. One of my Executives went AWOL after the second class and one of his Team Members took over the VP roll. I could not have asked for a more prepared student of the role of Vice-President. This is when students can surprise you with their flexibility and creativity under pressure.

So, every week we had Board Meetings to check progress and see how each Team was performing and getting their work done. I always have my procrastinators but for the most part everything was handled on time and towards the last two weeks I saw the students ban together to get the work done. Still, I had a few students either go AWOL or just drop the class and that was it so there was some rearranging to do along the way. This is what happens in a real corporation, so it was just like real life.

The night of the presentation, it was nice to see the students all dressed up. All the women looked so professional in suits, skirts, slacks and dresses while most of the men were in either suit and tie or jacket and tie. I few I will have to teach how to iron a shirt or tie a tie correctly.

I could not have been prouder of my student executives on their presentation. They put together a wonderful presentation in promoting Bergen Community College to Alumni and students, promoting our Athletic program with student athletic and parent events with Alumni attendance and meals that would bring Alumni together in the “Bulldog” tradition. All throughout the presentation we kept the “Willy Wonka” theme in all of our events.

What really impressed me was the touching dedication to the late Gene Wilder, the star of the original 1971 film from the Executives to both him and his widow, Susan Wilder. I think that showed the heart of the project of how much this film means to people.

Congratulations everyone on this excellent project and Happy New Year!

*Please watch and read the different parts of the project to see its progress.

The Project:

“I’ve got a Golden Ticket to Bergen Community College-Homecoming 2022”

The Bergecco-Parc Consulting Inc. website for the project:

The Video of the Presentation:

Part One:

Part Two:

Part Three:

Part Four:

The Commercials:

Welcome to the Alumni back to Bergen Community College:

Welcome to the Students Athletes to Bergen Community College:

Welcome young Alumni to Bergen Community College:

A very special dedication of the project to Mrs. Susan Wilder (Gene Wilder the star of the film’s wife):

I want to thank all my students in my “Introduction to Business 101” class for all their hard work on this presentation.

Sincerely,

Professor Justin Watrel, CEO/Co-Founder

Bergecco-Parc Consulting Inc.

Day One Hundred and Ninety-Five: Bergecco-Parc Consulting Inc. presents: The Creation of the Case Study for the shop “Scoops & Sundaes” May 14th, 2021

The Creation of the Case Study “Scoops & Sundaes”:

Every semester when I am teaching “Introduction to Business 101” at Bergen Community College, I have my class create a major class project in which the whole class becomes part of an Executive team of a mythical company. This way the class benefits from getting to know one another and starting to form their connections with each other both professionally and as a student body.

In the past we created Bergecco-Parc Consulting Inc., my main company that I have used for the last three semesters, Orion Malls Inc., a Mall design firm and Buscomonzefi.com, my Tech company. Each was an example of how a business team needs to interact with one another and create their part of the business. It has been tough since we took our live classes to online classes so I refigured the project to an individual basis and asked each student to create one project from their standpoint.

The Bergecco-Parc Consulting Inc. corporate logo

Professor Justin Watrel, CEO Bergecco-Parc Consulting Inc.

I had the class work on their project “Scoops & Sundaes”, an artisan ice cream shop. While my other class worked on their business project “Mother Goose’s Toy Chest” (See Day One Hundred and Ninety Six), the members of this class created an interesting shop many carrying homemade ice cream, baked items and gift products.

Day One Hundred and Ninety Six-“Mother Goose’s Toy Chest”

https://wordpress.com/post/mywalkinmanhattan.com/17707

Using the textbook “Understanding Business” by William Nickels and James and Susan McHugh as our guide, we covered chapter by chapter on how to build a small business. Each student was asked to create their own store concept by reading Chapter Five “How to Form a Business” and Chapter Six “Entrepreneurship and Starting a Small Business”. We started the project when I assigned the concept and the first extra credit project by creating the logo for the store.

Here is some of the creativity of the logo’s for the store:

Logo One: “Scoops & Sundaes”

Logo Two: “Scoops & Sundaes”

Logo Three: “Scoops & Sundaes”

Logo Four: “Scoops & Sundaes”

Logo Five: “Scoops & Sundaes”

When we studied Chapter Seven “Management & Leadership” I had them create their Mission Statement to tell me who they were as a store owner and as a company. We then studied Chapter Eight “Structuring Organizations for Today’s Challenges” and Chapter Nine “Production and Operations Management”, I had them design their store layout and how they would show how it would work.

Store Design: “Scoops & Sundaes”

I gave a long lecture on Chapter Ten “Motivating Employees” and Chapter Eleven “Human Resources” to help the students understand that they can’t do it all themselves. There will be a point in the business where they will need to hire a few part timers for the Summer and Christmas holidays months when things get busy. Who are they looking for? What characteristics do they want in an employee? This lead to me asking them to create an ad for a Job Description. Looking for the perfect employee can be tough.

In Chapter Fourteen “Developing and Pricing Goods and Services”, I had the students think about promotions and how to sell multiples to help increase the bottom line and then in Chapter Sixteen “Using Effective Promotions”, when we studied ‘word of mouth’ and ‘sampling’ I had the students work on a Bundling Ad top promote their goods for sale as a promotion. This helped them understand how to increase sales in a tough COVID economy. I also had create a menu for their store as well. How will you stock your store and with what items?

Some of the menus they created were very clever:

The prototype for Menu One: “Scoops & Sundaes”

Menu Two: “Scoops & Sundaes”

Menu Three: “Scoops & Sundaes”

Some of the promotions for the “Bundling of Products” were highly effective. I had to explain to the students that Bundling is taking different products and promoting them a certain price point to make them seem more cost effective to buy in a grouping as McDonald’s does with their “Extra Value Meals”. Try to imagine if you had to buy the products on an individual basis.

Their ideas were very clever.

Bundling Ad for “Scoops & Sundaes”

The students earned extra credit for creating their Logos , The Mission Statement, their Menu, the Store Design, A Job Description and a Bundling Ad. Some students took full advantage of the project and the extra credit and it resulted in good grades.

To finish the project, I assigned their final two papers to discuss how they developed the project and then what they learned from it. For the most part the class understood and had a good time building their business.

Who knows, we may see a “Scoops & Sundaes” chain in the future.

Here is the supporting work for the project:

The Class Participation Questions to help build the project “Scoops & Sundaes”:

The Quizzes that also built onto the Project:

The Papers that showed their final results of the Project:

Day One Hundred and Ninety-Six: Bergecco-Parc Consulting Inc. presents: The Creation of the Case Study for the shop “Mother Goose’s Toy Chest” May 14th, 2021

The Creation of the Case Study Project “Mother Goose’s Toy Chest”:

I have been teaching “Introduction to Business 101” at Bergen Community College for several years now and in the era of COVID, it has been especially difficult. With businesses shutting down never to reopen, I think some of my students thought it was an unusual time to open a business. This is when you need to test your entrepreneurship when times are tough.

In my live classes, I open my consulting company, “Bergecco-Parc Consulting Inc.”, for business and the whole class bands together and we have one big project. In the era of COVID and online learning, these projects become impossible to do as a group so each student got the opportunity to create their own store.

The Bergecco-Parc Consulting Inc. corporate logo

https://bcpccom.wordpress.com/contact/

In the past, I have created these projects under the Bergecco-Parc Consulting Inc. banner, the main consulting company, the Orion Malls banner, a Mall design company and the Buscomonzefi.com banner, my Tech Division. Each business does its best to be creative, forward thinking and have a thought producing presentations.

Professor Justin Watrel, CEO & Consultant Bergecco-Parc Consulting Inc.

While my other class worked on their case study project, “Scoops & Sundaes”, an artisan ice cream shop (Day One Hundred and Ninety-Five), I decided to have this group of students create a shop based on the increases we are seeing in the toy industry of traditional playthings. It seems in the era of COVID, people want puzzles, board games and dolls and stuffed animals again. I have watched my Mattel stock double and Hasbro has been increasing as well.

The “Scoops & Sundaes” case study project: Day One Hundred and Ninety-Five:

https://wordpress.com/post/mywalkinmanhattan.com/17700

I created the concept of the toy store, “Mother Goose’s Toy Chest” based on the all the wonderful little artisan toy stores I have visited over the years, showcasing one of kind merchandise made by local artists and specialty manufactured goods by small companies. I also asked the students to think about imported goods handmade from other countries and add in supporting small manufactures here in the states. I wanted to promote American made products.

Using the textbook, “Understanding Business” by William Nickels and James and Susan McHugh, we studied and covered every chapter in the book. By Chapter Five “How to Start a Business”, I had the students start the project and introduced the store concept. I gave a WebEx lecture on starting a business and my expectations for the project. Then I assigned the first extra credit project for the assignment, creating a logo for the store.

Here are some of my favorites:

Logo One: Mother Goose’s Toy Chest

Logo Two: Mother Goose’s Toy Chest

Logo Three: Mother Goose’s Toy Chest

We then moved onto Chapter Six on “Entrepreneurship” and I asked the students what types of products they would like to sell in the store and how they might want the store designed. I then asked them create a ‘Mission Statement” to tell me as a consumer who they wanted to be in the marketplace.

Chapter Seven had the students thinking about ‘Management and Leadership’ skills. Who did they want to be as a business owner? What type of leadership skills would they need? Chapter Eight had the students studying about “Production and Operations Management” and I then had the students create their store layout.

We next moved on to who your staff would be in Chapter Ten “Motivating Employees” and Chapter Eleven “Human Resource Management” and how you would recruit them? I then had the students create a Job Description to find the perfect employee for the store that they needed when it got busy or during the holiday season.

I had the students thinking about merchandise for the store in Chapter Thirteen “Marketing: Helping Buyers Buy”. I asked the students to create a Birthday Party/Summer Camp Registry” for the store so that children could pick out things for their events and get the items they want for each.

In Chapter Sixteen “Using Effective Promotions” I had the students create a ‘Bundling Ad’ to promote a grouping of products for sale at the store. How could they use a grouping of products at a discounted price to promote the store.

To explain the concepts of “Sexual Harassment” on the job, I used the movies “9 to 5” and “How to Succeed in Business without even Trying” as examples of how to deal with and recognize these issues.

“A Secretary is not a Toy” is the clip that I like to use to explain this.

By the end of the class, I saw many different ways of looking at the business that was created as each student put their own touches on it. Some had their businesses in New York City, some in the New Jersey suburbs, some went to malls or strip malls and some opened in local downtowns. Others went out of town to places like Orlando and San Jose, CA.

Their selection of toys went from the classics such as board games, Barbies and puzzles to more upscale selections of handmade and one of kind objects. I had to remind them that they had to be realistic as they needed to make a profit to pay the bills.

On their final exam, I had them look at the famous scene from the movie “Big” to ask how the use of “Product Placement” of FAO Schwarz Toy Store in the famous film promoted the store. It got some interesting answers.

The famous “Piano” scene from the movie “Big”

I thought this scene would motivate the students.

Overall I was impressed by their projects but was surprised by how many students did not take advantage of the extra credit projects as I would like to have visually have seen what the students were thinking in their ideas.

It was another wonderful project under the independent “Bergecco-Parc Consulting Inc.” banner to promote Entrepreneurship and a sense of business creativity.

The Project “Mother Goose’s Toy Chest”:

The Class Participation Questions and Quizzes I used:

The Final Papers I assigned to finish the case study:

Bergecco-Parc Consulting Inc. presents "From Revolution to Renewal"

Day One Hundred and Sixty-Five: Bergecco-Parc Consulting Inc. presents “From Revolution to Renewal-Exploring Historic Bergen County, NJ” Essentials of Marketing Class Project-Bergen Community College April 27th, 2020

I had the most interesting semester for Spring Term at the college where I work. Everything started off fine. We had classes in the afternoon, good discussions on Marketing and had a very successful Team Project marketing the Lyndhurst Snack Shop, the new Bulldog Cafe, for business (See Day One Hundred and Fifty-Nine in MywalkinManhattan.com):

https://wordpress.com/post/mywalkinmanhattan.com/12969

BCC Bulldogs

The Bulldog Cafe on the Third Floor of the Bergen Community College Campus

https://www.facebook.com/gdsbulldogcafe/

My review on TripAdvisor:

https://www.tripadvisor.com/Restaurant_Review-g46586-d20210133-Reviews-Bulldog_Cafe-Lyndhurst_New_Jersey.html?m=19905

The Project I gave the students:

BCC-Bergecco-Parc Consulting Inc. Snack Shop Project 2020

I had just handed out the next Team Project, “From Revolution to Renewal: Exploring the Historic Bergen County”, a major tourism project I wanted to the students to work on for the remainder of the semester the week before the break. I had the students to break up into groups and get to know one another and get their game plans in order before the Midterm. We had only one class to introduce the project and they set their group chats up and introduced themselves. The next week I gave the Midterm and then left for the Spring Break.

Easton Tower: From Revolution to Renewal
Easton Tower is located in Paramus, NJ right next to the Garden State Plaza. It was the theme for our project “From Revolution to Renewal: Exploring Historic Bergen County”.

Here’s the project I gave the students:

BCC-Bergecco-Parc Consulting Inc. 2020 Project III Lyndhurst Team

This project had been inspired by a couple of things. One was the fact that many of these students did not know their own County. They knew nothing of its history let alone had ever really explored it. It amazed me how many of them did not know the history of the towns they lived in and if there was a well-known cultural site in the town they lived in they never visited it. A few students said to me when I asked had they visited this or that in their town the answer always seemed to be “well I passed it but never really noticed it.”

Another thing that inspired the project was the Northwest Bergen Historical Coalition. Every year this historical group runs a “History Day” for the historical sites of northwest Bergen County. When I asked a friend who worked for the County why they did not have a weekend with all the sights in Bergen County, she said that it would be too difficult to put together. That was what I needed to hear to put this project together. To prove that it could be done.

Northwest Bergen History Coalition “History Day”:

http://www.nwbergenhistory.org/

The Northwest Bergen History Coalition video

It wasn’t just that. Many of the these sites were never visited and some were only open once or twice a year to visitors because their volunteers were getting too old. Many people were not taking these sites seriously in the role they played in not just the formation of the County but the United States. When you really read the history of the people who lived there or what the site meant, it was interesting to see what role it played in the history of Bergen County.

As I said in my previous blog on my Introduction to Business class creating the Ambassador Program, it was a harder go with my Essentials in Marketing class. They were a younger group who did not know much about the history of Bergen County let alone their own towns. I had poised the question many times in class about where they had visited in the County and mentioned many historical sites in towns which they lived in. Only a few had ever visited them or if they had had been way back in elementary school when it was considered part of a school field trip.

This is when I created “From Revolution to Renewal: A Historical Weekend in Bergen County, NJ”. This would be a two day weekend with an opening private cocktail party of the Arts Community and VIP’s followed by a two day tour of all of Bergen County’s historical sites with side trips to our wonderful historical restaurants and a scavenger hunt to wrap it all up.

I had started to arrange a series of field trips that we were going to take over the last week of school and the first week of Spring Break. I had planned a trip to Downtown Hackensack, NJ to see the Courthouse, visit two Dutch Reformed Churches and the cemeteries and then visit White Mana, a very well-known hamburger place that has been around since the 1940’s.

Bergen County Courthouse

The Bergen County Courthouse, The Green and the Dutch Reformed Church in Downtown Hackensack, NJ

https://en.wikipedia.org/wiki/Bergen_County_Court_House

My review on VisitingaMuseum.com:

https://wordpress.com/block-editor/post/visitingamuseum.com/926

Our second field trip was going to be to The Pascack Historical Society, the Dutch Reformed Church, the Wortendyke Barn and then a tasting at Demerest Farms, a well known farm stand in Hillsdale,NJ.

Pascack Historical Society

The Pascack Historical Society in Oakland, NJ

Home

My review on TripAdvisor:

https://www.tripadvisor.com/Attraction_Review-g46713-d12610386-Reviews-Pascack_Historical_Society_Museum-Park_Ridge_New_Jersey.html?m=19905

My review on VisitingaMuseum.com:

https://wordpress.com/block-editor/post/visitingamuseum.com/1147

Another field trip that I started to look into was the Aviation Hall of Fame in Teterboro, NJ and then a tasting at Spindler’s Bakery and Lovey’s Pizzeria in Hasbrouck Heights, NJ and then on to Mills Bakery in Wood Ridge, NJ.

Mills Bakery

Mills Bakery in Wood Ridge, NJ

Home

My review on TripAdvisor:

https://www.tripadvisor.com/Restaurant_Review-g46937-d4735011-Reviews-Mills_Bakery-Wood_Ridge_New_Jersey.html?m=19905

My review on DiningonaShoeStringinNYC@Wordpress.com:

https://wordpress.com/post/diningonashoestringinnyc.wordpress.com/463

I was doing this while running in and out of New York City for the Restaurant Show and a Michigan State University Alumni Night for the Big Ten Championship game against Ohio State University. I was just getting everything organized and then planning a quick trip to visit my mother when all hell broke loose and the government started to shut everything down. From a Wednesday Membership Night at the Met Breuer to a Thursday morning shut down of New York City and all air travel to Europe, the world changed.

Our Spring Break was extended a week to see what the State of New Jersey was going to do with the educational system and with that at the end of the week we were informed that we would not be returning to school. Not only did that mean no field trips it meant no more live class and I would not be seeing my students again. I was not sure how like my other class we were going to pull this project off.

None of my students had visited practically any of these sites or been to any of the restaurants on the project. Almost everything was closed. You could see some of the sites like the churches and memorials from the street but everything inside was closed. Everything would have to be done online.

The one thing I did have was belief in the class that they could do the work. I had been so impressed by their work on the Snack Shop project that I knew they could do the work. It was the intense research that would have to be done online. A crisis is when you see the best in people. I did.

While my other class had a better head start of the Student Ambassador Project, my Historic Bergen County Team had a lot of ingenuity. The one thing they didn’t know was the history of Bergen County, NJ. I could have asked them to visit some of the sites around the County which would not have been hard as the Reformed Dutch churches could be seen from the sidewalks as well as the cemeteries that surrounded them.

Places like the Camp Merrill Memorial and the Baylor Massacre site were open to the public in obscure areas and not in big parks that would have been closed during the pandemic so it would have been no problem visiting them. I did not want to put anyone at risk of anything at this time so I nixed them leaving their homes. I just did not want to be responsible for anyone getting sick.

Baylor Massacre Site

The Baylor Massacre site in Rivervale, NJ

https://www.rivervalenj.org/233/Baylor-Massacre

My review on TripAdvisor:

https://www.tripadvisor.com/Attraction_Review-g46777-d12277914-Reviews-Baylor_Massacre_Burial_Site-River_Vale_New_Jersey.html?m=19905

My review on VisitingaMuseum.com:

https://wordpress.com/block-editor/post/visitingamuseum.com/30

Once we realized that we were not returning, I started to contact the President and Senior Vice-President of Operations who I chose for the project and started to get underway. Just like my other class, the students all had their own situations. Some students got sick, some just did not communicate with me, some had changes in their family situations and some had communications problems with me. On top of all of this, the Teams of Student Consultants regrouped and really worked their butts off to make it work.

The Talent Team who was responsible for setting up the salaries and benefits for the three-month Division formation had already started doing their work. They had found the location for the office before the break and had a lot of ideas they were contemplating during the break. Since the two Teams of students from Paramus and Lyndhurst would not be meeting up as I had originally planned, I had the Lyndhurst Team develop their own unique plan for their Division of the company.

The Talent Division set up their office design, created a Wrap Up party for the Division, created a set of ‘perks’ for the Division staff and developed a very fair package of benefits for the staff (see their website below).

The Marketing Division I created for the Team Project had the bulk of the work. I broke the Division down into three sections:

The Historical Museums/Parks/Homes & Zoo Division was responsible doing the research on every historic tourist site in the County. This included the historical homes, churches, parks, cemeteries, monuments and the zoo. They had to do the research on each and then for the website put together a small bio on them so that tourists could find them when using the website on their smartphones. This also included a Scavenger Hunt in the buildings that they had never been inside of before.

They also had to set up a cocktail party opening event at The Gallery Bergen, our on campus art gallery at Bergen Community College. The cocktail party was being created for Museum Curators, Historians, members of the Arts Community, Artists and VIP’s from the County.

The second Division was the Historical Restaurant Division whose job it was to find restaurants all over the County that predated 1980. We were looking showcase well-known restaurants with years of longevity in the County that were well-known not just in the community but around the country with foodies. Places like White Mana in Hackensack, NJ and Hiram’s Hot Dogs in Fort Lee, NJ.

White Manna

White Manna at 358 River Street in Hackensack, NJ

https://www.whitemanna.com/

My review on TripAdvisor:

https://www.tripadvisor.com/Restaurant_Review-g46480-d458302-Reviews-White_Manna-Hackensack_New_Jersey.html?m=19905

The Third Division of the Marketing Team was the History Division whose job it was to research Bergen County’s History from the Lenape Settlements with the Dutch to the Revolutionary War to World War II. Bergen County played such a huge role in all the wars from setting up and training troops to munitions being developed here to battle grounds between the wars.

They were also responsible for researching a list of the ‘first family’s’ of Bergen County. People like the Zabriskie’s, the Demerest’s, the Terhune’s and the Haring’s played a big part not just in the development of Bergen County but in the formation of the United States especially during the Revolutionary War.

The Marketing Division itself was responsible for creating the Bergecco-Parc Consulting Inc. websites for the client that were eventually merged into one. The Marketing Team would be gathering information from the three Teams that made up the Division and create the site for tourists and residents who were going to attend the three-day History Event.

They were also responsible for filming two commercials. One commercial would be on the role of Bergen County in the United States foundation from the Revolutionary War to World War II.

The Team’s commercial on the ‘History of Bergen County’ for “From Revolution to Renewal-A Historical Weekend in Bergen County, NJ”

The second would be inviting people to come to visit Bergen County and all it has to offer:

The Team’s commercial on “Welcoming people to Bergen County, NJ” in many languages for “From Revolution to Renewal-A Historical Weekend in Bergen County, NJ”

This was a very extensive project, and I could not wait to come back to school after the break and start the project. When I took my students ‘out into the field’ (i.e. field trips) to the location, these projects made more sense to the class. The field trips to Paterson, NJ and to the Snack Shop on the Bergen Community College Lyndhurst, NJ campus resulted in extremely creative work and the students being able to see first hand what it was they were marketing. This would be put to the test when we did not return to the college.

I have to say of all my classes, I have never seen a collective of students regroup and get the job done. The Talent Team was very diligent and got their work done on a timely basis. My senior executives for that division lead their Team and created a game plan to get their job accomplished.

It was much harder in our Historical Division in that there was a lot of research to do with each site, restaurant and family that had to be carefully explored and researched in detail. It was not so easy with no access to certain books as all libraries were shut down and not everything was on an eBook.

Almost all the restaurants on the list were not open at the time of the project (a lot of them have since opened for take-out only) and since this was a younger group of students, they did not know a lot of the restaurants that had been opened for years. Here I was able to assist as a CEO and be able to add to the project. With the help of my aunt, who had lived in Bergen County since the 1950’s, we were able to create a list of about thirty five restaurants, candy and ice cream stores and bakeries all over Bergen County that tourists and residents alike would enjoy when they were touring on the Historical Weekend.

Still we were able to create an interesting commercial on the restaurants that were open since before the 1970’s. Here is the commercial for “Historic Restaurants of Bergen County” that the students put together:

This commercial really highlights the older restaurants of Bergen County, NJ.

Since all the cemeteries and churches were off limits for the duration of the project (they have now started to open), everything had to be done online by the help of Google. All the wonderful historic cemeteries that we were going to tour in Ridgewood, Hackensack, Dumont and Bergenfield were closed to us and I would not be able to show the significance of the families and how they intertwined with marriage.

Dutch Reformed Church of Hackensack II

The Dutch Reformed Church and cemetery on the Green in Hackensack, NJ

My review on VisitingaMuseum.com:

https://wordpress.com/block-editor/post/visitingamuseum.com/1891

It was a rough first two weeks as communication was limited to just campus email but as things like Zoom and WebEx video conferencing started to be introduced then we were raring to go. My students were already group chatting and video conferencing with each other before my training was over and then it was ‘Zooming’ in meetings for the rest of the semester.

Some of my students needed to learn how to time prioritize and some of them needed to take their work much more seriously but when I read their final papers on the project, I realized that was not always so easy.

Some students were taking care of loved ones who were sick or had been sick themselves, some had multiple classes and not much access to computers and had professor’s like myself emailing them all the time so they got over-whelmed. It was a real challenge but I knew this Team of Student Consultants was up for the sense of self-accomplishment.

For the  next three weeks before the Monday, April 27th presentation, I have never emailed so many people so many times answering questions, trying to find information and trying to guide people to doing their best work.

One of the attributes I let the students use was my blog site, VisitingaMuseum.com:

https://visitingamuseum.com/

This way it would save them time in their research. I had found when I was putting the site together that many of these smaller historical sites in Bergen County did not even have their own websites. We also discovered as a Team that there was no site in the County or in the State that showed off all of Bergen County attributes.

To add to the historical sites and the historical restaurants, I had all the students in both classes do research on every town in Bergen County to add to the website. This way it would tie everything you needed to know about the County with the families, where they lived, who they were, how they played a role in the development of the County, the towns that they lived in and by the way when you are visiting all the great long service restaurants to dine at for the weekend.

All of this was a major challenge as the Team had never put a website together and the one that the mythical client,  the New Jersey Historical Guild of Bergen County, had wanted had an interactive map. This all had to be created from scratch.

I am not sure what went on behind the scenes as I was not privy to the Group Chat but I could tell there was a lot of conversation back and forth on everything. I was lucky that I created an Executive Team who saw this as a challenge themselves. Nothing like this had ever been attempted by the County or the State of New Jersey Tourism that I knew of in past history.

On Monday, April 27th at 11:00am, the students presented me their Power Point Presentation and their commercials. If ever there was a Professor that was prouder of his students, it was me. The Team took all the proposed ideas that I came up with plus adding the history of every town in Bergen County (all 70 of them) and came up with a very creative website not just for the Historical Sites, History of the Country and Historic Restaurants but the Talent Division created their own website as well.

The Power Point presentation was attended not just by myself  but with other members of the Historical Community of Bergen County and that made the presentation really special that the students would get that feedback.

I have to say that I was totally blown away by not just the Power Point Presentation but by the commercials and the websites that they created. The one thing I knew is that the global pandemic did not stop this Team of students from accomplishing the task.

Both of my classes exceeded and impressed me with all of their ideas. Hats off to all the students involved in both projects. You should be proud of yourselves!

Here is the Bergecco-Parc Consulting Inc. Historical Website of Bergen County, NJ:

https://bergecooparc.wixsite.com/bergen

Here is the Bergecco-Parc Consulting Inc. Lyndhurst Talent Team website:

https://bergenconsulting2.wixsite.com/bergeccoparc

Here is the Bergecco-Parc Consulting Inc. website that contains the Power Point for the Project and all the commercials:

https://bcpccom.wordpress.com/

Again, congratulations to everyone who made this possible. You did an excellent job!

Justin Watral

Professor Justin Watrel, CEO & Co-Founder

Bergecco-Parc Consulting Inc.

Bergecco-Parc Logo

Bergecco-Parc Consulting Inc. Productions 2020

Featured Image -- 13148

Bergecco-Parc Consulting Inc. Projects in Spring 2020.

 

 

Justin Watral

Justin Watrel, CEO & Co-Founder

Bergecco-Parc Consulting Inc.

 

Please check out our Corporate Website:

https://bcpccom.wordpress.com/

The Website was created by Vice-President Alex Tejeda of the Marketing Division for the Paramus Division of Bergecco-Parc Consulting Inc.

 

Check out our Historical Bergen County Websites on Wix.com:

https://bergecooparc.wixsite.com/bergen

Check out our Human Resource Website for the Historical Bergen County Lyndhurst Team:

https://bergenconsulting2.wixsite.com/bergeccoparc

The Website was created by President Penny Patel, Senior Vice-President of Operations Maria Betancount and Vice-President of Talent Brianna Guido for the Lyndhurst Division of Bergecco-Parc Consulting Inc.

bergencountycaregiver

via Productions

Justin Watral

Justin Watrel, CEO & Co-Founder

Bergecco-Parc Consulting Inc.

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Bergecco-Parc Consulting Inc.: The Bergen Community College Student Ambassador Program May 2020

Welcome to the Bergecco-Parc Consulting Inc. Alumni!

Our Corporate Website:

https://bcpccom.wordpress.com/

Featured Image -- 13148

The Website was created by Vice-President Alex Tejeda of the Marketing Division of the Paramus Team.

Justin Watral

Justin Watrel, CEO & Co-Founder

Bergecco-Parc Consulting Inc.

Bergecco-Parc Consulting Inc.

Overview

We have been tasked with creating a fun and effective student ambassador program to expand the marketing of the college, for students, by students! Our team has worked closely with school staff to design and generate budget of the operations. Collateral assets have also been created which will be used in the future promotion of the school to incoming and prospective students.

Goal

Some of our main goals are to make sure that anyone coming to our school feels like they are being embraced as a student and as part of the Bergen community. Some of the wonderful assets put together by our team are:

  • Proposed ambassador uniforms
  • Ideas for the welcome tour on the first night
  • An introduction to the many programs offered
  • Ideas to include parents into the experience
  • Actual cost estimates for the program

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The logo for the Shops at Paramus Gardens

Day One Hundred and Thirty-Five: “The Shops at Paramus Gardens Mall”-Introduction of Orion Malls Inc. newly created shopping concepts by my Introduction to Business 101 Class April 22, 2019

The reason why I have not been posting so much on “MywalkinManhattan.com” over the last few months has been tenfold. Work around the house, work at the fire department, concentration on building my caregiver blog, “BergenCountyCaregiver.com”, which is taking off all over the world (now in 45 countries) and work. At the last minute in the beginning of the semester, my boss offered for me to teach “Introduction to Business 101” at Bergen Community College. I jumped at the chance to teach a new class.

As with my Communications classes the last two semesters, I ended the class with a big group project that included the whole class. To match what we were learning in class, which was the whole gamut of the Business world, I decided that this semester we would renovate and remarket a Mall. Since Paramus, New Jersey is the Center of Mall construction in the country and one of the busiest shopping areas in the United States of America, I decided that we should locate the mall here.

Patterned after the Paramus Park Mall on Route 17 North in Paramus, NJ, we created a similar Mall named the “Paramus Garden Mall” (combination of names of Paramus Park Mall and Garden State Plaza Mall) and renovate and update it with the new name, “The Shops at Paramus Gardens Mall”.

I broke the class up in teams and as usual made the students work with total strangers. To top that each team had to work with the other teams to achieve their grade. This way the whole class gets to know one another and learn to communicate with the rest of the class. Projects like these are interesting not just for the research that the students come up with but how the students react to one another. I am never disappointed when I read the emails that are CCed to me as the CEO of the project.

I made myself as the Professor, the CEO of Orion Malls Inc., a large chain of Middle Class and Luxury Malls throughout the Northeastern part of the United States. Orion Malls Inc. had just bought the dowdy “Paramus Garden Mall”, a middle class mall in suburban Paramus, NJ. The mall, while successful and a money maker, was due for a huge makeover. With Malls surrounding it renovating and updating and just getting bigger, the Mall was falling behind its counterparts in the town by way of traffic and the diversity of stores.

Orion Malls Inc. Logo

Orion Malls Inc. logo

So I challenged the management team of the Mall with ideas for the new concept, “The Shops at Paramus Gardens”. This required a new logo, new signage, ways of reaching out to the community, new uses for the now closed “Bon-Ton Department” space for entertainment, a new restaurant concept in the food court area, outreach to Community organizations, a new marketing concept, making the mall more eco-friendly and greener and the updates in concepts and merchandising in the Sears and Lord & Taylor stores that still anchored the mall. We needed to update the Juniors, Children’s and Gift Departments. As usual the students did not disappoint me.

Mall Design

The former “Paramus Garden Mall”

I started with my design team and wanted them to come up with a concept of adding more green landscaping to the mall with trees, gardens, fountains and paths. I wanted them to convert the ‘open court’ in the middle of the mall that currently has four trees and a fountain and turn it into a village square with gardens, trees and tables. I also wanted them to figure out a way to make the mall more ‘eco-friendly’.

Greenery in Malls.jpg

Greenery in Malls

With my Food Court team, I wanted them to add new restaurants to the food court that reflected the changing demographics of Bergen County and New Jersey in general. Also I wanted them to find a way to make the food court more family friendly and ways of getting people from the surrounding office buildings to get out of the office and dine with us.

Jollie Bee

Adding Jollibee to the Food Court

The Community Service and Outreach Team was in charge of engaging in the surrounding communities and reaching out to local organizations about using the Mall for functions and charity events. I also wanted to see how we could utilize the Mall for functions for businesses within the Mall.

The Marketing & Advertising Team was in charge of reworking the old Mall logo from the 80’s and coming up with a whole new concept of shopping. We wanted to reach new markets with advertising campaigns and working with our Community Service team to present the Mall in a more ‘downtown’ aspect.

Our Entertainment Team was in charge of redesigning the former “Bon-Ton Department Store” space into a family friendly entertainment complex. I told them since they were presenting ideas to fill the space not to look at budgeting but look at what might attract families and business people coming off work. They had two floors of space and almost 180,00 square feet of space to fill.

Lastly, the last two anchor stores of the Mall needed an updating of merchandise and a refreshing of the stores so I challenged the Lord & Taylor and Sears stores to revamp their merchandise in the Juniors, Children’s and Gifts Departments to make the store more ‘family friendly’ and make it a shopping destination not just a place to shop. I also wanted them to work with the Community Outreach team to look at charity and special events that the stores could sponsor to promote the store and the Mall as well.

Attached below is the project and the ideas set forth by the teams. We also added the Power Point Presentation as well.

Links to the student’s project:

 

https://pgmcp.wordpress.com/about/

https://wordpress.com/post/wwwbergencountycaregiver.com/10403

Welcome to a new concept in shopping! Welcome to The Shops at Paramus Gardens Mall!

 

The Shops at Paramus Gardens Mall

The Shops at Paramus Gardens Mall 2019 Logo

Mother Nature Float "Big Mama" at the Sinterklaas Parade

Day One Hundred: This is Christmas-Cape May, NJ, Rehoboth Beach, DE and Rhinebeck NY: Part Two December 10th, 2017-January 1st, 2018

It is never easy when there is a death in the family and is harder when it happens during the Christmas holiday season. This blog is dedicated to my uncle, Donald Snyder (1929-2017), who passed away December 4th, 2017. I had just come back from my Sinterklaas weekend in Upstate New York when we got the news as I was getting out of class on Monday night. So the next week after Sinterklaas weekend was spent preparing for the funeral.

My brother had flown in for the service so it was nice to have some support and I could see that my aunt and cousins appreciated it. At least we could be there to support our family in their time of need.

My aunt had planned a small and tasteful service for my uncle and it was the first time I had met many of my cousin’s cousins from my uncle’s side of the family. They pretty much talked amongst themselves and were not at the funeral services the next morning.  It was going to be a snowy day the next morning and the commutes would have been tough for everyone.

My aunt kept everything simple and tasteful and it was a short service with a smaller internment service at the mausoleum. It was only the immediate family and friends of my cousins who came to the service and by the repast dinner, everyone was exhausted and it was a small crowd of close family (our side) and friends of my cousins. We had a toast to my uncle and then talked amongst ourselves.

After that weekend, the holidays started to speed up again. It is always tough after a big loss to a family but I found ways to support my aunt and my cousins during the holidays as we planned a Christmas dinner right before Christmas Day.

I took my younger brother to the fire department Christmas Party and that was a cultural awaking for him. He had never been in a firehouse before and really did not understand the culture. He was a little shocked to see adults fighting in front of small children and some of the horse play that the guys do on one another. Even though he had a good time and enjoyed the food, it was a different experience for him.

The holiday month continued on with Christmas tree sales every weekend (we sold out by December 18th this year with a record of 315 trees). We had the Christmas Party for the Men’s Association at the Christmas tree site, which is always interesting. We spend most of the time huddling around a barrel fire to keep warm.

This is when the guy’s culinary skills kick in and we see some interesting dishes. I always leave it easy. I made chicken cutlets, baked ziti and double fudge brownies ( I am not going to say how many baked ziti’s, lasagnas and batches of stuffed shells on top of gallons of marinara sauce and pounds of cookies and brownies that I made this holiday season but it was a lot). This party was the first in five meals that I cooked at the holidays trying to keep with the same theme, so I did not have to do double time in the kitchen. Plus, everyone seems to like Italian cooking, so it makes it easy.

HHMA Christmas Tree Set Up 2017

Hasbrouck Heights Men’s Association Christmas Tree Set Up

https://mywalkinmanhattan.com/tag/nj-christmas-tree-sales/

The party was a great success with about thirty members coming and going all night while we caught up with what each other were doing at the holidays and the parties that they were planning and cooking for their families. December is always a tough month to get anything done as everyone is running around. Leaving at 11:00pm as I usually do because of work, I had heard they were still going strong into the morning hours.

I took an about face and at the last minute decided to go to Carnegie Hall for a Christmas Concert starring Megan Hilty, a Disney star, who was terrific. I got last minute tickets in the nose-bleed section of the theater but still could see and hear everything. I was really surprised being on the top tear and to hear it all so perfectly.

Megan Hilty

Megan Hilty with the New York Pops

It was an excellent concert with many popular songs of the holidays being performed so well. She did a great job with the more contemporary classics such as “Sleigh Ride” and “Santa Claus is coming to town”. Everyone in the audience got so into the show and the last few songs became a sing along and the whole auditorium became alive with song. People really enjoyed themselves and were still laughing and singing as they were leaving the theater.

Megan Hilty’s Christmas Album

The last full week before Christmas weekend was non-stop cooking, cleaning and running around. We started the week with the Annual ‘Santa Around Town’ that the Hasbrouck Heights Fire Department sponsors every year for the residents of Hasbrouck Heights. We take all the fire trucks and equipment to twelve locations around the town and have Santa meet with all the families. Every year this is a very big deal to a lot of residents and some plan their holiday parties around this event.

Santa Around Town 2018 HHFD.jpg

Santa Around Town with the Hasbrouck Heights Fire Department

Our day started early in the morning when myself, my captain and lieutenant and a junior member met for breakfast and then washed and decorated the truck. This is where a lot of my cooking came into play. I made a sausage, egg and cheese souffle, homemade waffles and fresh cinnamon butter muffins. I had cooked enough for the company and it ended up only four of us showed up. So, we had a great breakfast and then we scrubbed down the truck inside and out and put all the Christmas lights on it. The truck always looks festive in the dark.

For the trip around Hasbrouck Heights, I made homemade French Bread pizza with homemade marinara sauce and double fudge brownies, two items that are very popular with hungry firemen. Along the way, residents make all sorts of Christmas cookies and other holiday treats for us along the route, so we don’t ‘starve’.

The tough part for us was that the generator blew before the last three stops and we had to bring it back up to the house and extinguish it. That was tough as the engine then had to go out of service for the holidays for repair. At least we got it back up to the firehouse in one piece.

The next night I gave my final exam in class and finished the semester on a high note. All of my students got “A”‘s and I could not have been happier with their final project, the tech start up “Buscomonzefi.com” (see ‘Day Ninety-Eight’) and was impressed with them as a class. It was fun going into work every week and I will miss this class.

Buscomonzefi.com Logo.png

Buscomonzefi.com logo

Links to the Class Project:

https://buscomonzefi.yolasite.com/Our-Company.php

https://buscomonzefi.yolasite.com/

https://mywalkinmanhattan.com/2018/01/12/day-ninety-eight-presenting-buscomonzefi-com-our-tech-start-up-to-the-world/

What was nice was I took some of my team to Biagio’s Restaurant in Paramus, NJ (see review on TripAdvisor) near the college for a wrap up party. I was surprised when only four of my sixteen students showed up. One of my students mentioned that no one would show because of exams and I was almost tempted not to show up but I figured I was starved so at least I could get something to eat. It ended up that all of my Sales & Marketing team showed up and we had a really nice time.

I could not believe how this group of students bonded so much together. I really did see a lot of new friendships being formed that night and for that I was really proud of the project. Plus the food and conversation were excellent that evening. If ever a Professor could be more proud of their students.

I did not have much time to dwell on class as I had to cook a Holiday luncheon for my Stroke & Disabled Support Group that meets every Tuesday in Ridgewood, NJ (See my BergenCountyCaregiver.com site on WordPress.com). I don’t know I got suckered into this but it was a lot of work.

In years past, our group normally ordered in for the party and all I would do is dessert. For years, we ordered in Chinese food but last year most people got sick of it so we ordered in pizza. This year one of the women in the group asked about maybe getting a tray of stuffed shells and of salad. When I mentioned how much that might cost and how I could make it for so much less that’s when I was asked to cook.

Thank God I had made a double batch of marinara sauce because it came in handy. I made the most amazing lunch for everyone and used every skill from catering that I learned from Hyatt.

I got up early that morning and started to cook. I did all the last-minute touches and fried out the cutlets and cut up the salad. The last thing I did was prepare the garlic bread before I packed the car up. I never had so much food all over the car as I had to bring it from home to City Hall in Ridgewood.

The party was a huge success! I made Chicken Cutlet Parmesan with a side of plain cutlets for those who didn’t want all the cheese, a lasagna, two small trays of stuffed shells, a arugula salad, garlic bread, assorted cookies, brownies and cupcakes. Some of the members brought fruit and other desserts so we had a lot of food left.

The whole building came up to the conference room to the party so it was very festive. People from different departments who help us during the year joined us so there were people in and out the whole afternoon. I really think that’s what the holidays are about.  Everyone had great time and there was not much left over. All I know is that I was exhausted on the drive home. I had to take a nap when I got home.

There was not much time to rest as I drove out to visit Lillian again on Long Island at her Assisted Living Facility for her annual resident concert (see various blogs on my visits). I had gone last year and had a nice time. I swear even at 99, she has the same spirit that she always has had.

Lillian and I at Xmas 2018

Lillian and I at Christmas 2018

She sang and played the triangle as she did last year and all the residents performed a list of Christmas songs to the other residents and their families who attended. It was a nice concert but it seemed have more guests last year. Everyone who attended really enjoyed it.

After the concert was over, I went off and got Chinese food for our Christmas lunch, which I know that Lillian always appreciates. I go to Dragon House (See review on TripAdvisor) for our meals and this one did not disappoint. I ordered Lo Mein and Chicken and String beans with some eggrolls. I swear that Lillian has a good appetite. She can eat. For dessert, I brought some cookies from Park Bakery (See review on TripAdvisor) right next store to the restaurant. To have two such good places to eat right next to one another is great.

Dragon House

Dragon House at 118A Main Street in Kings Park, NY for excellent Chinese food

After our dinner, we talked for the rest of the evening. Since the weather was going to be nice the next day, I got a hotel room and was able to stay late to talk to Lillian for a few more hours. We just caught up and as we talked more, I noticed how much more came back to her. It was the ‘old’ Lillian who I remember. I think she needed it as well. We laughed so much it was like old times. When I had to leave a little after seven, she had a huge smile on her face. It was a very special Christmas for the two us.

I stayed at a very Hampton Inn on the South Shore in Commack, NY (See review on TripAdvisor) that evening and just collapsed in the room. It had been a long week already and I was tired from all the cooking and cleaning. I just relaxed that evening and read and wrote out Christmas cards.

The next morning, I got up and traveled out to Montauk on the very edge of the island.  I wanted to see their famous lighthouse and museum (which was closed at the time). It was a beautiful sunny and warm day for this time of the year.

The South Shore of Long Island is so beautiful and I highly recommend it in the off season. It is just so nice to visit these small towns when they are not overrun with people from the city. The locals are so nice and you really do remember that it is a farming community out there. Outside of the core of East Hampton and the overbuilt areas of South Hampton, the other towns were like visiting a farming community. All the locals were out in their pick-up trucks carrying local products. It is so different in the off season but so much nicer. Everyone is so laid back.

I wanted to visit the ‘Big Duck’ (see Review on TripAdvisor & my blog “VisitingaMuseum.wordpress.com), a building in the shape of a duck on Route 24 Flanders Road in Flanders, NY. It is very interesting to see a building in the shape of a duck, very similar to ‘Lucy’ the Elephant in Margate, NJ (see review on TripAdvisor & my blog “VisitingaMuseum.wordpress.com).

It is a small building in the shape of a duck that was created by the owners back in the 30’s to promote their duck farm. It’s cute but the guy that volunteers there must not get too many visitors because he NEVER SHUTS UP! God, I to fray going to the bathroom to get away from him and got out of there.

The Bid Duck

The Big Duck Visitors Center and Gift Shop

I continued my way through the backroads to the Hampton’s. I now know why it takes so long to get to the Hampton’s. All the roads once you get off the main highway are all local two-lane roads. Most of the towns were quiet before the holidays so it was nice just to drive through.

I got out to Montauk to Lighthouse Park (See review on TripAdvisor) by 2:00pm. I took far longer than I thought but it was well worth the trip. It was a bright sunny afternoon and the view on the point was just breathtaking! The way the sun shone over the beach area and the point was spectacular. The only bad part was the lighthouse was closed that afternoon and would not open until the weekend. The giant wreath on the front of the lighthouse made it very festive.

Montauk Lighthouse

Christmas at the Montauk Lighthouse

I had lunch in downtown Montauk and most of the places were closed for the afternoon. The town was really quiet. I ended up eating at Pizza Village at 700 Montauk Highway in (See review on TripAdvisor) in the downtown area. The pizza is amazingly good and their sauce is excellent. I highly recommend it when visiting Montauk. It really warmed me up.

Then I headed back to New Jersey. Is that a long trip? Going over the George Washington Bridge at rush hour right before the holidays is a nightmare. It took over two hours to go from the Throgs Neck Bridge to Route 46 in New Jersey. The irony was that as soon as I got closer to home, we had a dumpster fire at the local Walmart. Never a dull moment.

As things revved up for the holidays, I had my family over to the house for an early Christmas dinner. Since I was going to be away and my aunt and cousin had just suffered a very hard loss right before the holidays, I had a holiday meal at the house.

Even at a time of loss, we had such a nice time. I went all out for the meal. I cleaned the whole house again, did more shopping and prep work and decorated the house. We had such a nice time. I had my two aunts and my cousin over for a three-course meal. As usual, I started the meal with appetizers followed by a full meal and dessert.

I made sautéed shrimp on toasts, pigs in a blanket and assorted gourmet cheeses to start with two bottles of Asti to enjoy with it. For the main meal, I made pork cutlets, a potato puff with lots of cheese and eggs, string beans and my aunt brought some of her homemade apple sauce (I hate to brag but she makes it terrific). For dessert, I brought a seven-layer cake from Mills Bakery (See review on TripAdvisor) and my aunt brought a strawberry cheesecake. We ate a lot.

It was a nice night of good food and great conversation. It was nice to have the house so full of life during the holidays again. It had been so long since everyone had something to laugh about. I have to admit we did have a nice Easter and celebration of our birthdays at the house, so it felt that my uncle was there with us in spirit. Dinner went into the late evening, so I had to clean up the house and run the dishwasher that night, so it was a long night for me.

The next day I was off to spend my Christmas in Cape May, NJ. Most of family had their own plans and I like to spend the holidays by myself to relax and write. It was a gloomy day when I started out that afternoon. I had so much to do before I left like the laundry and the vacuuming, so that the house looked good when I got home. I just didn’t want to have to do much before I got home.

It takes about three hours to Cape May from my house. You are literally going from one end of the state to another. When I finally reached Cape May I made a big mistake and took a turnover the bridge into the Wildwoods. When I tell you that is a dead community at this time of the year, it is DEAD. There were no lights on in any of the homes or in the hotels and there were very few businesses open as well. It is so weird to see a place that you were just in two and half months ago that was so much alive. Since I could find my way out, I had to take the route I knew off the island and drive back down south to Cape May.

When I arrived at the Congress Hall Hotel (See review on TripAdvisor), it was ablaze with Christmas lights. I have to say that the two days that I stayed at the Congress Hall put me in the Christmas mood. Since my father passed, the holidays have been tough on me and the atmosphere of the hotel was just what I needed. The whole place was decorated for the holidays with garland, trees, bright lights and Christmas cheer. It just made me festive for the holidays.

Congress Hall

Congress Hall Hotel at Christmas

I got to the hotel late and wanted to celebrate Midnight Mass and unfortunately no church in town did the Midnight Mass. So, I went to the Our Lady of the Sea Church for the 9:00pm Christmas Eve mass. It was a beautiful mass.

Not quite the elaborate mass I was used to at the Dutch Reformed Church up in Woodstock, NY for the past three years but still inspirational and enjoyable. Even though it is church, I still believe mass should not be stuffy or boring. I think it should be inspirational, engaging and make you reflect on the past year.

The church was beautifully decorated for the holidays with secular decorations of holy, trees, garland and poinsettias. I have noticed over the past decade that more churches have done this. The poor priest was suffering through a leg injury but still gave a nice sermon. I think he was surprised by so many out of towners at the mass.

Our Lady Star of the Sea.jpg

Our Lady of the Sea at Christmas

After the service, I walked around the Washington Street Mall, which is Cape May’s downtown. It looked like every business was trying to outdo one another for the best decorations. All were so elegantly decorated for the holidays with detailed displays, lights and in some cases bows and garland. Inside there were all sorts of Christmas scenes with Santa’s, reindeer and Currier & Ives type displays. Everyone did a nice job and the downtown was very picturesque with the hotel in the backdrop being so nicely decorated on the outside as well.

Washington Mall Christmas

Washington Street Mall at Christmas

I had Christmas Eve dinner in the hotel’s pizzeria, the Boiler Room, for pizza (See review on TripAdvisor). The service was excellent and the food was wonderful. I had a prosciutto and arugula pizza and it was perfectly cooked and just what I needed after a long drive. They even had music that night. It was a far cry from the two restaurants that I ate at in Woodstock over the past three Christmas Eve’s, where the food was hit or miss.

I just relaxed on Christmas Eve and walked back outside to look at the downtown and the hotel from a distance. I could not believe how packed the hotel was on a holiday. The place was completely sold out.

Christmas was very mellow this year. With my uncle passing two weeks earlier and everything going on in my life and family, I needed a break from everyone and everything in my life.

I slept in and relaxed Christmas morning, had a nice long breakfast in the very busy Blue Pig restaurant, the hotel’s casual family restaurant (see review on TripAdvisor) and just enjoyed the quiet morning. The restaurant itself was going full force when I got there. Families were all eating together and it looked like a lot of family reunions were going on in the hotel for the holidays.

The food there is excellent and I highly recommend eating there when in Cape May. I had this dish, the Eggs Blackstone, that was a unique combination of poached eggs on two cheese biscuits with wilted greens and hollandaise sauce, which I normally do not like that just worked. The combination of flavors mixed so well and with the service of Laura, my waiter that morning, who I could tell has been in the business for years, just made the Christmas morning meal perfect.

I sat for most of the morning on a window bench on the second floor of the hotel, over-looking the courtyard of the hotel and the small holiday marketplace the hotel had in the courtyard for the guests. It was nicely set up around the heated pool.

They had a fire-pit for warm up around, small tents with quirky shops to buy local products (although I thought most everything was WAY over-priced) and a small Christmas Cafe with traditional winter treats like hot chocolate and Christmas cookies. Even those were pretty but over-priced ($6.00 for four cookies?). It was nice to walk around and Christmas ended up being a bright and sunny day. We had missed the snowstorm that hit Northern New Jersey and I later found out really hit Woodstock, NY.

I spent most of my morning doing my writing, call friends and family wishing them a Merry Christmas and talking to other guests who just happened to see me writing and wanted to know what I was up to.  I swear that I am never alone when I travel, people just seem to find me.

The rest of the afternoon I walked around Cape May, looking at the store windows downtown, walking along the shore and looking at the birds on the beach and the waves and looking at all the Victorian homes that were decorated for the holidays. Even though all the hotels surrounding ours including ours were fully booked, the town was quiet. It looked like a lot of people were away.

I had my Christmas dinner at the Ugly Mug (See review on TripAdvisor), a bar/pub that I had eaten at over twenty years ago. The food is still excellent. I had a bacon BBQ cheeseburger with fries, not your traditional Christmas dinner but still was wonderful. The place was really busy with other people who looked like they were done with Christmas as well. Even the manager told me that they are always busy at the holidays.

That night I just walked around town and looked at the Christmas tree in the square, which was so elegantly decorated for the holidays. Cape May knows how to decorate for the holidays. I walked around the hotel and looked at the decorations. The hotel was mobbed with people just looking for something to do and a place to sit and chat. People were jockeying for a place near the fireplace and I could see there were some struggles for that.

Christmas in Cape May

Christmas in the town square at Cape May, NJ

On the 26th, things got back to normal in town. Most of the stores opened and there were sales on everything. I went to the Mad Batter Restaurant (See review on TripAdvisor) for breakfast, wanting some elbow room from the hotel. The food there is excellent. I had this Croustade with scrambled eggs, sausage, peppers and cheese served on a brioche bun. Again, a somewhat overdone combination but it worked and was delicious. This institution has been around for years and I wanted to try it for a long time.

I explored the town for the afternoon. I went on the decorated house tour at the Emlen Physick Estate (see review on TripAdvisor & VisitingaMuseum.wordpress.com), who was a prominent doctor in the town and his house showed it. His grandfather has invented a famous medical device and upon getting his medical degree, he inherited his fortune and never practiced medicine again. What he did leave was a beautiful home for touring and every room was decorated for the holidays. The woman who gave the tour was an actor playing his mother and it was the week before Christmas. She did a nice job.

Physick home at Christmas

Physick Estate at Christmas

After that, I visited the Cape May Lighthouse (see review on TripAdvisor & VisitingaMuseum.Wordpress.com) and climbed the whole thing in about twenty minutes, shocking the guy at the admission office who said that I only had a half hour to spend before they closed. I even surprised myself with how fast I climbed it. I swear, this walking project is keeping me in good health. What a view! You could see all over West Cape May and the whole tip of the peninsula. The beach was so quiet yet majestic with all the waves crashing and the birds and dogs running around. They also have a small museum next to the building on Jersey flora and fauna that you should check out as well.

The last part of the evening was when I visited Sunset Beach in West Cape May (See review on TripAdvisor and VisitingaMuseum.com).  What a magnificent beach this is, located on the very western tip of New Jersey.  Sunset Beach has the most breathtaking sunset of any beach I have ever seen and I have been all over the world. The way the sun sets on the beach and the location of where it falls creates a rainbow of colors anytime of the year. Although it was cool on the beach as it fell, the beach was full of people watching the same natural phenomenon. It was just amazing to see all the colors change as the sun changed positions and more fun to watch the Lewis/Cape May shuttle drive past every half hour. If there is ever a beach that you need to visit, it is Sunset Beach.

Sunset beach.jpg

Sunset Beach at 502 Sunset Boulevard in West Cape May

That evening was my last night in Cape May and I had to change hotels because the Congress was booked solid for a wedding. I switched to The Chalfonte, one of the oldest hotels and most ‘Southern’ in Cape May. You have to remember that Cape May is below the Mason-Dixon Line and Southern New Jersey is technically the South.

The Chalfonte at 301 Howard Street (see review on TripAdvisor) is located in an older section of Cape May surrounded by Victorian homes. The main hotel was closed for the season (it closes in October) but they keep the ‘Southern Quarters’, a small house next to the hotel, open for the season as it is insulated.

Chalfonte Hotel.jpg

The Chalfonte Hotel at 301 Howard Street during the summer months

As I wrote in my review on TripAdvisor, it was like staying at your grandmother’s or Great Aunt’s beach home for the night. A little rough around the edges but comfortable, warm and homey. I find places like this charming but they are not for everyone.

I stopped by the Beach Plum Farm at 140 Stevens Street (see review on TripAdvisor) for breakfast and to tour the farm. Although the breakfast sandwich I ate was good as well as the home fries, everything was cold or lukewarm. They need to warm their plates. The property is so nicely laid out and it was fun to feed the chickens who were excited about the feed. I did one last walk around the downtown to see the tree on the square and had a slice of pizza at JoJo’s Pizza on the Washington Mall (see review on TripAdvisor).

My last dinner in Cape May was at the Washington Inn Restaurant (see review on TripAdvisor), considered one of the best in Cape May. The food and the service were all top notch. I had the crab cakes for my entree and the Bananas Foster for dessert both I recommend very much. The service was excellent but for some reason I expected older waiters to be working in a place like this. The rooms are elegant and romantic for couples. For me, it was just the thrill of eating in such a well-known restaurant with excellent food and service. At its price tag though, it is a special occasion treat.

I slept like a log that night, being able to faintly hear the crashing of the waves in the distance. They decorated the room with just enough plants and Christmas items to make it look festive.

The next morning as I was dropping off my keys, the owner’s son, Dillon, took me on a tour inside the family hotel. It was elegant as it was gloomy. I had read that the hotel was haunted but as he said to me, he had never seen anything. It is weird to see a hotel closed down for the season. All I could think of was the Overlook Hotel in ‘The Shining’. It just had that eerie, someone had just been there looked to it. After I said my goodbyes, I was off to Rehoboth Beach to visit my mother.

On the trip to Rehoboth, I made several stops to towns I had passed through the previous year. I stopped in Millville, NJ first. The downtown has been creating a buzz for itself as an art center especially with the opening of the Cumberland College Arts Annex and the studio area. Artists from Southern New Jersey seem to be pouring into the town as all the buildings are getting renovated and new restaurants are opening. I stopped in a few galleries and looked at menus of what is going to be an ‘arts hub’ of Southern New Jersey.

The next town I stopped in was Bridgeton, whose downtown had seen better days. Most of the stores were either empty or catered to the Hispanic population who worked in the area. Not exactly the arts district they claim to be. There is not much to see here except a lot of Victorian homes in bad shape.

Salem was my last stop before crossing the Delaware Memorial Bridge. This is a town that has not been discovered yet. The homes are really gorgeous in the downtown area, all built in the 1700 and 1800’s. Beautiful old Federal and Empire style homes are spread throughout the downtown and the sad part is that they are mostly in bad shape.

I stopped in the Salem Historical Society at 83 Market Street (see review on TripAdvisor & VisitingaMuseum.com) . This place is not the usual Historical Society with the musty displays and the dusty artifacts with some woman older than God looking you over. It was an interesting, insightful and beautifully decorated for the holidays building with displays of local interest.

Salem Historical Society

Salem Historical Society at 83 Market Street

The building is made up of three homes, one of which had a hearth fireplace in the kitchen. That part of the building was decorated for a Colonial Christmas. I loved the spinning wheel with the lights and the tree in the older section of the house. It only takes about an hour to see the whole building but take the time to really look at the displays as they are so well mounted.

I ate at Bravo Pizza and Pasta at 179 West Broadway (see review on TripAdvisor) in the downtown area and highly recommend their pizza. The sauce was excellent and the flavor was delicious. What was best was that the owner asked me to wait as he had a new pizza coming out, so It gave me time to walk around the downtown area and look at the old buildings. It was so sad to see many of these old homes in such bad shape. This is a place I am surprised that the artists have not discovered yet. Check out the local cemetery with the large historical Oak Tree that covers the graveyard. It is right around the corner from the restaurant and Historical Society.

I finally got out of Salem, it was the long drive down to mom’s from Salem to Rehoboth Beach. When I called my mother, she was wondering what was taking me so long. When I finally arrived around six, she was asking me what I was doing all this time. I told her discovering my State. I never realized how interesting the State of New Jersey is (no jokes everyone).

My mom and I talked about the trip, the holidays and what we had planned for the next two days. My younger brother was coming up with my nieces to celebrate the post holidays. We really had a nice time. My mom cooked ‘the Dinner’ again and we just sat around and I told her about my Christmas. I now know where I get my love for travel details from as she sees how excited I get when I talk about visiting places.

My brother arrived the next morning and we planned everything. We went took the girls to the boardwalk for the afternoon to walk around and ended up going to Thrasher’s (see review on TripAdvisor) for French Fries. I have never seen four people devour a medium bucket of fries so fast. They were just fried and were oh so good. Even in the winter, I never tire of seeing the shore.

Our first night at my mom’s she cooked so we had a mellow roast pork dinner and just sat around and talked. It was nice for my nieces who never get to see my mom much and for me who see them about the same about of time. They talked about their trip up from Florida and how school is going.

Christmas in Rehobeth Beach V

Christmas in Rehoboth Beach, DE with my family

The next day we took the girls on a tour of Rehoboth Beach and the surrounding areas, we went at twilight to Henlopen Park (see review on TripAdvisor) to see the Christmas lights, which was very similar in feel to the Jackle Lantern display in Croton-on-the- Hudson. It was a huge display of figures, such as Santa’s, elf’s, reindeer and decorated trees lit up by lights all over the park and we were able to drive and see all the displays one at a time.

Even tough we were going out to dinner that night, my mother insisted we stop at the Big Oyster Brewery at 1007 Kings Highway (see review on TripAdvisor) for lunch when no one was hungry. I had some pulled pork sliders that were very good but like everyone else did not have much of an appetite. We had had a big breakfast earlier in the day.

For dinner my last night in Rehoboth, we went to my mother’s favorite restaurant, Confucius Chinese Restaurant at 57 Wilmington Street (See review on TripAdvisor) by the beach.  We must have had eight different dishes on the table but you know what, the food here is just excellent and the service matches the food. My mother has been coming here since they opened and know the owners well, so they are always coming over to say high or sometimes they give us a free appetizer, which I think is good business.

I had to head home the next day but we had a nice time even though it was so short with my nieces. I wish my brother had planned more time. We didn’t get to do too much on this trip since it was so quick. I headed back to New Jersey the next morning, probably seeing my mom again when the weather gets warmer.

My last day before the New Year began, I joined my other brother in the New York City for Dim Sum at the Golden Unicorn Restaurant at 18 East Broadway (see review on TripAdvisor), one of the mainstays for going for Dim Sum in the city. I swear we must have gone through half the menu. The food is really good and I love when the carts go around with all the dishes. I love to try many dishes when I am at the restaurant.

The only problem with New Year’s Eve is that the city shuts down all their roads by 3:00pm and it was also 20F outside that day. Trust me, it is not a day you want to be in New York City unless you want to sit in Times Square for hours on end to watch the ball drop. It was 9F degrees that evening.

The New Year brought in my Swearing In with the fire department. I am the Department Secretary (now on my fifth year) and Engine One Secretary (now on my eleventh year) and just keep rolling along. Our Installation Dinner was the second week of January and that pretty much ends my holiday season.

Justin Watrel Firefighter

Swearing in as Secretary of the Hasbrouck Heights Fire Department

It was a lot of running around this holiday season but I also was able to raise a lot of money for charity in between working three jobs, editing my book and all my volunteer work. I never seem to just stop and relax.

Now you all know why I had to put the MywalkinManhattan.com on hold.

Merry Christmas & Happy New Year Everyone!!

Getting to Cape May, NJ:

Just follow the Garden State Parkway to the very end and there you are in the middle of town.

Places I stayed:

Hampton Inn Commack

680 Commack Road

Commack, NY  11725

(631) 462-5700

Hilton.com

My review on TripAdvisor:

https://www.tripadvisor.com/Hotel_Review-g47518-d93152-Reviews-Hampton_Inn_Long_Island_Commack-Commack_Long_Island_New_York.html?m=19905

Congress Hall Hotel

200 Congress Place

Cape May, NJ  08204

(888) 944-1816

http://www.caperesorts.com

My review on TripAdvisor:

https://www.tripadvisor.com/Hotel_Review-g46341-d92337-Reviews-Congress_Hall-Cape_May_Cape_May_County_New_Jersey.html?m=19905

The Chalfonte Hotel

301 Howard Street

Cape May, NJ 08204

(609) 984-8409

http://www.chalfonte.com

My review on TripAdvisor:

https://www.tripadvisor.com/Hotel_Review-g46341-d79381-Reviews-The_Chalfonte_Hotel-Cape_May_Cape_May_County_New_Jersey.html?m=19905

Places to eat at the holidays:

The Bakeries:

Mills Bakery

275 Valley Boulevard

Wood-Ridge, NJ  07075

(201) 438-7690

http://www.mills-bakery.com

My review on TripAdvisor:

https://www.tripadvisor.com/Restaurant_Review-g46937-d4735011-Reviews-Mills_Bakery-Wood_Ridge_New_Jersey.html?m=19905

My review on DiningonaShoeStringinNYC@Wordpress.com:

https://wordpress.com/post/diningonashoestringinnyc.wordpress.com/463

Park Bakery

112NY-25A

Kings Park, NY  11754

(631) 269-3825

http://www.parkbakeshop.com

My review on TripAdvisor:

https://www.tripadvisor.com/Restaurant_Review-g48001-d933880-Reviews-Park_Bake_Shop-Kings_Park_Long_Island_New_York.html?m=19905

My review on DiningonaShoeStringinNYC@Wordpress.com:

https://wordpress.com/post/diningonashoestringinnyc.wordpress.com/645

Places to eat:

Biagio’s

299 Paramus Road

Paramus, NJ  07652

(201) 612-0201

biagios.com

My review on TripAdvisor:

https://www.tripadvisor.com/Restaurant_Review-g46712-d1488625-Reviews-Biagio_s_Ristorante-Paramus_New_Jersey.html?m=19905

Pizza Village

700 Montauk Highway

Montauk, NY

(631) 668-2232

pizzavillagemontauk.com

My review on TripAdvisor:

https://www.tripadvisor.com/Restaurant_Review-g48194-d405528-Reviews-Pizza_Village-Montauk_Long_Island_New_York.html?m=19905

Dragon House Chinese Restaurant

118 Main Street #A

Kings Park, NY  11750

(631) 544-5438

My review on TripAdvisor:

https://www.tripadvisor.com/Restaurant_Review-g48001-d10641889-Reviews-Dragon_House_Chinese_Restaurant-Kings_Park_Long_Island_New_York.html?m=19905

My review on DiningonaShoeStringinNYC@Wordpress.com:

https://wordpress.com/post/diningonashoestringinnyc.wordpress.com/632

The Ugly Mug

426 Washington Street

Cape May, NJ  08204

(609) 884-3451

uglymug.bar

My review on TripAdvisor:

https://www.tripadvisor.com/Restaurant_Review-g46341-d393818-Reviews-Ugly_Mug-Cape_May_Cape_May_County_New_Jersey.html?m=19905

Washington Inn Restaurant

801 Washington Street

Cape May, NJ  08204

(609) 884-5697

http://www.washingtoninn.com

My review on TripAdvisor:

https://www.tripadvisor.com/Restaurant_Review-g46341-d393813-Reviews-Washington_Inn-Cape_May_Cape_May_County_New_Jersey.html?m=19905

Boiler Room Pizzeria/The Blue Pig Tavern

Congress Hall Hotel

200 Congress Place

Cape May, NJ 08204

https://www.caperesorts.com/congress-hall/blue-pig-tavern

(609) 884-6507

My review on TripAdvisor:

https://www.tripadvisor.com/Restaurant_Review-g46341-d10289837-Reviews-Boiler_Room-Cape_May_Cape_May_County_New_Jersey.html?m=19905

Beach Plum Farm

140 Stevens Street

Cape May, NJ  08204

(609) 602-0128

http://www.beachplumfarm.com

My review on TripAdvisor:

https://www.tripadvisor.com/Attraction_Review-g1867426-d5866138-Reviews-Beach_Plum_Farm-West_Cape_May_Cape_May_County_New_Jersey.html?m=19905

JoJo Pizza

507 Washington Place

Cape May, NJ  08204

(609) 884-0404

http://www.jojopizzanj.com

My review on TripAdvisor:

https://www.tripadvisor.com/Restaurant_Review-g46341-d8006294-Reviews-Jojo_Pizza-Cape_May_Cape_May_County_New_Jersey.html?m=19905

The Mad Batter

19 Jackson Street

Cape May, NJ  08204

(609)  884-5970

Home

My review on TripAdvisor:

https://www.tripadvisor.com/Restaurant_Review-g46341-d393838-Reviews-The_Mad_Batter-Cape_May_Cape_May_County_New_Jersey.html?m=19905

Bravo Pizza & Pasta

179 Broadway

Salem, NJ  08079

(859) 339-0049

http://www.madbatter.com

My review on TripAdvisor:

https://www.tripadvisor.com/Restaurant_Review-g46799-d4514081-Reviews-Bravo_Pizza_and_Pasta-Salem_New_Jersey.html?m=19905

Confucius Chinese Cuisine

57 Wilmington Avenue

Rehoboth Beach, DE  19971

(308) 227-3840

http://www.confucius.com

My review on TripAdvisor:

https://www.tripadvisor.com/Restaurant_Review-g34048-d555742-Reviews-Confucius_Chinese_Cuisine-Rehoboth_Beach_Delaware.html?m=19905

The Big Oyster Brewery

1007 Kings Highway

Lewes, DE  19958

(302) 644-2621

http://www.bigoysterbrewery.com

My review on TripAdvisor:

https://www.tripadvisor.com/Restaurant_Review-g34028-d12941936-Reviews-Big_Oyster_Brewery-Lewes_Delaware.html?m=19905

Golden Unicorn Restaurant

18 East Broadway

New York, NY  10002

(212) 941-0911

http://www.goldenunicornnyc.com

My review on TripAdvisor:

https://www.tripadvisor.com/Restaurant_Review-g60763-d457884-Reviews-Golden_Unicorn_Restaurant-New_York_City_New_York.html?m=19905

Places to Visit:

Emlen Physick House

1048 Washington Street

Cape May, NJ  08204

(609) 884-5404

http://www.capemaymac.com/physick-estate.com

My review on TripAdvisor:

https://www.tripadvisor.com/Attraction_Review-g46341-d614851-Reviews-Emlen_Physick_Estate-Cape_May_Cape_May_County_New_Jersey.html?m=19905

My review on VisitingaMuseum.com:

https://wordpress.com/post/visitingamuseum.com/1756

The Big Duck

1012 NY-24

Flanders, NY  11901

(631) 852-3377

http://www.bigduck.org

My review on TripAdvisor:

https://www.tripadvisor.com/Attraction_Review-g754554-d3292234-Reviews-The_Big_Duck-Flanders_Long_Island_New_York.html?m=19905

M review on VisitingaMuseum.com:

https://wordpress.com/post/visitingamuseum.com/1735

Sunset Beach Cape May

Cape May Point

Cape May, NJ 08212

(609) 465-1000

https://www.new-jersey-leisure-guide.com/sunset-beach.html

My review on TripAdvisor:

https://www.tripadvisor.com/Attraction_Review-g3948623-d103992-Reviews-Sunset_Beach-Lower_Township_Cape_May_County_New_Jersey.html?m=19905

My review on VisitingaMuseum.com:

https://wordpress.com/post/visitingamuseum.com/2705

Salem County Historical Society

83 Market Street

Salem, NJ  08079

http://www.salemcountyhistoricalsociety.com

My review on TripAdvisor:

https://www.tripadvisor.com/Attraction_Review-g46799-d13368307-Reviews-Salem_County_Historical_Society-Salem_New_Jersey.html?m=19905

My review on VisitingaMuseum.com:

https://wordpress.com/post/visitingamuseum.com/1742

*Blogger wants to note that the hours change for many of these historical sites and for the restaurants so please check their websites for the most current hours during the off-season and when in season.

Events:

Hasbrouck Heights Men’s Association Christmas Tree Sale

https://mywalkinmanhattan.com/tag/hasbrouck-heights-mens-assocation/

(From Thanksgiving until the trees sell out)

Our Commercial that star’s me!:

Hasbrouck Heights ‘Santa Around Town’

(The last Sunday before Christmas)

Please see this video of the Congress Hall Hotel by the hotel. It is a magical place at Christmas.

Megan Hilty’s Christmas Album from the concert