In my live classes, I open my consulting company, “Bergecco-Parc Consulting Inc.”, for business and the whole class bands together and we have one big project. In the era of post-COVID and online learning, I was lucky that I was able to teach one of the live classes on the Bergen Community College, Paramus Campus. It was such a pleasure welcoming students back to campus with live lectures and conversing with them.
The Bergecco-Parc Consulting Inc. corporate logo of the six trees
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In the past, I have created these projects under the Bergecco-Parc Consulting Inc. banner, the main consulting company, the Orion Malls banner, a Mall design company and the Buscomonzefi.com banner, my Tech Division. Each business does its best to be creative, forward thinking and have a thought producing presentations. I also challenge the students to top on another in their presentations and build on what they have seen others do in the past.
Professor Justin Watrel, CEO & Co-Founder of Bergecco-Parc Consulting Inc.
As part of the semesters project, I wanted to choose a location that was close to the college that we could promote and staying within the Lyndhurst area. I felt that Lyndhurst’s downtown was a bit fractured with gaps in the downtown making it tougher to market than other downtowns. Then I remembered the Red Schoolhouse Museum that I had visited over the summer to update my blog and thought that would be the perfect choice.
The Lyndhurst Red Schoolhouse Museum at 400 Riverside Avenue in Lyndhurst, NJ during the summer months
The museum grounds in the Summer months
The inside of the Lyndhurst Schoolhouse Museum
https://www.facebook.com/LyndhurstHistoricalSociety/
My review on TripAdvisor:
My review on VisitingaMuseum.com:
The museum is close to campus, was a historical site and really needed some new publicity. So I approached their volunteer Board and we developed a partnership on this project:
The Team Project:
It was going to be a tight project as we only had five weeks to pull it off and we had Thanksgiving Weekend break in the middle of the project. I created one less Team and gave them a fair amount of work to develop and then we started the project.
I had an extra credit Team Field trip to the museum that Sunday and about a third of the students showed up. The museum is a one room schoolhouse so it is easy to tour.
Team members touring the museum on the extra credit trip
Touring and planning ideas in the museum’s backyard and gardens
The next week during class time, I took the students on a more formal tour and lecture on the museum where they met with the Museum Board, their volunteers and it was time to ask questions and view the museum from the vantage point of how to we promote this museum and how can we bring people in from outside the Bergen County area.
First we met with the staff at the museum on class night
We started with a discussion of the museum, its history and its direction in the community. We also got to meet the Volunteer Board of the museum.
Then we toured the museum
The Kingsland Explosion Fire display
Going over the project steps with the Museum Board
Our Team picture with the Museum Board of the Lyndhurst Red Schoolhouse Museum
After our visit to the museum, I took the Teams to Mr. Bruno’s Pizzeria in Lyndhurst for a Team Building dinner that I host with all my classes. It is hugely popular with the students and gives them a chance to get to know one another. Nothing is better than Team Building over pizza.
Mr. Bruno’s Pizzeria in Lyndhurst, NJ has a complete dining room
https://www.theoriginalmrbrunospizza.com/
My review on TripAdvisor:
Team Two setting up their game plan while dining at Mr. Bruno’s that evening
Team Two doing together and putting together their game plan
Team Three enjoying dinner together
The restaurant staff at Mr. Bruno’s could not have been nicer to us and everyone enjoyed dinner. It was a really productive evening for everyone. It was a nice Team Building event and the students that dined that night really got to know one another and start setting up their presentations. From this point on, it was up to the Student Consultants to put their projects together and make trips out to the museum on their own time.
The Lyndhurst Team will have three Teams compete with one another in a series of projects that are part of program in “Promoting the Small Museums of Bergen County”. The goal is to create a new Digital Marketing Campaign for the museum, a series of special events that includes events at the holidays, a Children’s Walking Tour and a fundraiser for the museum.
The Teams are to create two holiday events that include a ‘Holiday Village’, a secular December family holiday event where people can enjoy walking around the museum in a festive environment with delicious food and activities. This is the same with the “Spring Event”, another festive event where the museum is decorated for the day with engaging activities and delicious food all in a way to showcase the museum.
Some of the ideas that the museum asked of us was to create a Children’s Walking Tour for school age children who visit with their parents and with their local schools. This is a way for the docents to engage with the children and create a fun environment that speaks to them. The other request from the museum was to create a fundraiser or a series of fundraisers that will raise $10,000 for the museum to help with expenses in running the museum and mounting new exhibitions. It will be interesting to see what the students create to promote the museum.
This Team had it the toughest of my four Teams as they had four weeks to put their project together with one of the classes being the formal tour. They did a wonderful job putting it all together in a short period of time.
The week before the student Teams made their presentation, I gave all four of my Teams the ‘Holiday Project’ Quiz Four, in which each Team was asked by the Corporate office to create a holiday menu proposal for the company dinner, create an invitation and then film a holiday greeting in English and Spanish. That produced interesting presentations.
Video on the Holiday presentation:
PowerPoint Holiday Presentation:
The next week on December 12th, 2024, the students presented the project to myself, the Board and members of the Lyndhurst Schoolhouse Museum and to parents and other invited guests. For a four week project, the students did a good job.
The Bergecco-Parc Corporate Website for the Lyndhurst Schoolhouse Museum Team:
https://littleredmuseum.wordpress.com/?_gl=11eisv45_gcl_au*MzA4MzYyMTAxLjE3MzMyNzg1MDU
The start of the Presentation that evening:
The start of the Team Presentation that evening
Video of the Presentation:
PowerPoint of the Presentation:
Team One starting their presentation
Team Two ordering their ideas to the museum board
Team Two presenting their Holiday events to the Board
Team Two presenting their Holiday events budgets
Team Three making their presentation
The Lyndhurst Schoolhouse Museum Team at the end of the presentation
At the end of the Presentation, we had a Q &A with the Board of the Museum, who really loved the ideas that the students came up with and how creative they were with such a small museum. The President even admitted to me that she, like all the other museums I worked with this semester, would miss having the students visiting and touring the museum. That made me feel good, that in some small way we made a difference.
I don’t know if the museum will ever use any of these ideas or if all the things will be successful in the end but I could see these events a nice addition in making the museum more successful and create better visitation.
Again, I am very proud of these students.
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