Every year the Fancy Food Industry holds one of the most innovative events in New York City, the Annual Fancy Food Show at the Javis Center every June. This amazing show shows the industry the newest and latest products that are coming onto the market, old favorites that get new packaging or new flavors, the latest in food trends, cooking classes that introduce a product in a whole new way and products from abroad that are looking for distribution in the States. I found the most interesting products at the show and it was nice to see some of the old standbys that I have been sampling since my first show back in 2004.
I have learned over the years that this is NOT the place to over eat and is not lunch. It can be extremely over-whelming if you sample everything in the first row and then realize that you have about 100 more rows to visit. Don’t overdo it on the cheese and chocolate the first day of the show or you will feel it by 5:00pm. I have learned to pace myself and take notes about what I saw. I also like to see what the products are in the foreign pavilions because they have the most interesting packaging and the representatives are usually bored.
I have also learned that you will get pushed out of the way for a vendor to talk to a Whole Foods buyer even if you are having a nice conversation about their product. Business is business and many of these people are looking for someone to distribute a product that probably is already represented in the food market in the States by a dozen other vendors. It took two days of walking, sampling and talking but there were many standouts at the show that I would like to share with everyone.
I got to the show on Sunday by 10:00am and the Javis Center was just starting to get crowded so people were more willing to talk. Some representatives and sales people looked so bored that no one went to visit them if their product looked interesting I would walk over and talk to them. I had some really nice conversations at the show and learned a lot of the new developments in the fancy food industry.
My first day at the show I covered most of the first level where it seemed that the most popular vendors were placed and got the most traffic. It is also where most of the County Pavilions were placed so I got a chance to visit them with some peace and quiet. Most of the visitors and buyers ran through the foreign pavilions but I had fun checking out all the new products and talking to all their salespeople.
Most of the foreign pavilions were manned by one or two people and it looked to me that unless they already had connections in this country many were sitting at their booths checking their computers or emails. This went on with pretty much all the foreign pavilions with the exception of the Canadian where everyone was out sampling their products and stopping passers by. It is tough for a lot of these manufacturers as they are looking for distribution.
My first stop was at the Japanese Pavilion where I stopped at various booths to look at the packaging of products and sample items that I had not seen before. A few unique things popped out at me.
The Meiji America Inc. featured a whole line of desserts and snacks including a product call Chocorooms which are butter cookie in the shape of mushroom covered with chocolate where the top of the mushroom would be. They also carried a crunchy chocolate snack called ‘Hello Panda’ which is a crisp butter cookie filled with chocolate with a playful panda printed on the top of it. Perfect for those little kids that like something catered to them.
The Ginbis Company of Japan was showing a line of snacks that I thought was quite interesting. One product that was delicious the Shimi Choco Corn which was star shaped corn snacks in both vanilla and chocolate. Another was rather odd but really worked was the Black Sesame Biscuits which were mini asparagus shaped snacks that were studded with sesame seeds.
Ginbis Cookie snacks
Another product that I think will be popular is their Dream Animal cookies which are a Japanese version of animal crackers. These delightful little butter flavored biscuits are in the shape of animals with the names of the animals printed on the cookies in English. Very cleaver for the child who is learning their ABC’s. Their snacks were sweet and savory.
Ginbis Animal Crackers
The EIWA America Inc. headquartered in Japan has the license for Sanrio Company’s Hello Kitty line of marshmellows including one that was filled with chocolate which are called smores mellows. They also come flavored in strawberry, mango, pineapple and matcha.
In the South Korea Pavilion, there were a couple of standouts that were featured. Plado Company featured a children’s drink that I thought was nicely packaged but a little on the sweet side. It was a strawberry juice fruit drink for kids called Poro Aazz that featured a cartoon duck on the outside. The bottle was playful and I could see children loving it. The flavors come in milky, apple, tropical, green grape and mango. They also have a line of seaweed snacks and noodle cup soups.
These unique drinks will be popular with little children
A product that stood out at the South Korean Pavilion was by Bibigo with their Gochujang Hot Sauce that had many layers of spiciness. This sauce really lasts with you.
The Pureplus Company featured a line of kids yogurt/coco drinks that had many Japanese cartoon characters on the outside. These types of drinks were really on the sweet side catering to a child with a developing taste bud. These drinks were also quite rich.
The next Asian Pavilion I visited was the Thailand Pavilion and they had more food lines to cater to all age groups. The Sun Yang Food Company were showing several food items that I thought were interesting. They created a line called Ten Jang which are a line of seasoned fish snacks that I am not sure would appeal to a mass audience but the snacks in barbecue and chili would find their way to kids who like a spicy snack, They also offer the line in Chicken and Squid. Their line of rice crackers called “Mochi Max” has some interesting flavors such as pizza, satay and wasabi.
The Srinanaporn Marketing Public Company Limited also offered a few noteworthy beverage lines that I thought might appeal to the child who has a sweet tooth. They had a refreshing line of drinks named ‘Uzu’, which is a white grape juice drink flavored with strawberry, Lychee and Orange. The lychee was thirst quenching and just the right amount of sweetness.
Leaving the Asian booths I walked next to the Egyptian Pavilion to see what food products they were showing at the show. One standout was the Shanawany Group’s line called ‘Delta Sweets” which carried an assortment of candies and crackers. One of the standouts was the Caramel bites, another being a mildly sweet line of Strawberry Wafers and a delicious Chocolate Wafer line called “Chocolatoo”.
Another vendor that stood out amongst the rest was the Elvan Company who carried a line of snack cakes. They offered an interesting sponge cake line that almost looked like a ‘Twinkie’ but not as sweet. The line called ‘CakeTime’ came in both a chocolate and vanilla flavor and had a very nice taste to them. The ‘CakeTime’ Donut line looked really good as well but unfortunately they did not have the samples with them. Their snack cakes were just a step below in sweetness than a traditional Hostess snack cake.
Elvan Company Snack Cakes
When touring the United Kingdom Pavilion I came across an interesting product in the Great Britain booths by Flower & White Ltd. They have a line of Meringue Bars in various flavors that were light and crunchy and at 96 calories were a decadent little treat. I was able to sample the flavors in Lemon and Raspberry and they were sweet and melted in your mouth. Perfect for that afternoon coffee or tea break.
In the Pavilion for the Country of Greece, there was a lot of olive, nuts and oil companies to choose from. One that carried a line of interesting sweet and savory pastries was from the Ioniki Sfoliata S.A. company in Athens. Their line of cheese and spinach pies, sweet and savory croissants and meat Peinirli (a type of Italian meat pastry) were standouts at the booth. Each was generous filled with cheese and meats and when warmed up had a delicious buttery taste to the dough and the fillings were well spiced.
The Canadian Pavilion offered many choices in maple syrup products and there were a few standouts beside just maple syrup. Jakeman’s Maple Products that was founded in 1876 in Ontario produces an interesting group of products that are flavorful and make good use of their maple syrup background. Their standard maple syrup selections are wonderful but their use of the product in their maple chocolates, maple popcorn (a spin on caramel corn) and their Maple Cream Cookies were just amazing. Their Maple Cream Cookies are extremely addictive and just crunching on them at the show you can easily eat a whole bag at one sitting. They are sweet but not in the sweetness you would in a sugar product.
Jackman’s Maple Products
Another sugary product that stood out was the Double Dutch cookie by Schep’s Bakery Ltd. out of Norwich, Ontario called a Stroopwafels. These sweet little waffle cakes are two light waffle like cookies filled with caramel and are Holland’s favorite cookie. These rich little cookies taste like a portable breakfast and are perfect with coffee.
The French Pavilion always bring such elegant and high quality products. I always love their packaging and I love the way the French do business. Everyone is so nicely dressed and mannered and not one is pushy about selling you something. There is so much pride in the quality in their food products that it shows when they describe and sample them. United Biscuits of France has the lightest and buttery cookies with a happy face where the chocolate filling smiles at you.
BN Pockets Cookies
The French quality in their jellies show too and not just in the traditional Bon Mama. One of the representatives from La Fruitiere Jams and Toppings let me sample a few of their jellies which are some of the best I ever tasted. You could really taste the fresh fruit in every bite. There were chunks of strawberry and cherry in each bite of the samples.
The was one candy that stood above the others from the Spanish Pavilion was Wonkandy marshmellows in bright colors. These colorful treats were sweet marshmellows covered with colorful sugar topping. These little confections come in a rainbow of colors in a large plastic container.
Leaving the foreign pavilions behind, I started to concentrate on the domestic vendors and found amongst all the cheese, chocolate and popcorn vendors many interesting standouts that I could see becoming popular on the wide market.
One vendor that was garnering long lines was the Hancock Gourmet Lobster Company who was featured in the State of Maine section of the show. Their lobster products were not only fresh tasting like the lobster had just been caught but decadently rich, creamy and buttery. They sampled their ‘Lobster Grilled Cheese’ appetizers which were so decadent and delicious I had to keep returning to their booth to try them again. I had had a taste of the their Lobster Bisque at a different show a few years earlier and that was also rich and silky to taste. Their products were top quality when serving lobster.
These Lobster Grilled Cheese were one of the best products at the show
Another rich tasting standout in the State of Florida section of the show was their ‘Stuffed Garlic Bread’ that is stuffed with cheese, garlic and spices. The flavors are in Original with garlic and cheese and the mild spice variety with a garlic, pepper and cheese filling. When baked it is almost like an open face Stromboli. The combination of garlic and cheese with the soft caramelized bread you could eat on its own with just a little sauce.
There were a few standouts in the Asian-American market as well. The Green Spirit Food Inc. offered a line of vegan food products where you would not have known it wasn’t chicken. Their Vegan Chicken Cake and their Veggie Corn Koroke Cakes were the highlight of their food lines at the show. The chicken variety tasted so much like chicken that I was fooled by it. The corn cakes were filled with buttery corn kernels and fried to golden crisp with a light breading. Both were well spiced and would be perfect at any dinner party.
In the State of Hawaiian section of the show the Noh Foods of Hawaii had a line of ‘Hawaiian Ice Teas’ that I enjoyed very much. Their ice tea line was light, refreshing and the best part was made with Hawaiian cane sugar and not high fructose corn syrup. It was light and sweet and chilled could be drunk right out of the can. They also had an interesting line of spices and rubs.
Another beverage that stood out at the show was manufactured in Minnesota by Maud Borup Inc. It was a line of Fizzy Drink Bombs which are a fruit flavored ball in blueberry and cherry that you drop into a glass of water and watch it fizz. These lively treats are perfect for a child’s birthday party where the children could make the drinks themselves and watch the water pop, fizzle and show the edible glitter.
In the Candy area there were so many choices that I was on sugar high for most of the show. The one standout that I love and it has been mentioned in a few of my food blogs is the Butterfield Candies founded in 1924. The Butterfield Fruit Hard Candies are delicious and you can taste the infused flavors of the fruits. My favorites have been their peach and cherry flavors that I have tasted at the show. Just crunching on them is a real treat.
Back in the State of New York section of the show, one delicious standout was Bantam Bagels which had started out as a small shop on Bleecher Street down in the Village in Manhattan. The couple had been making their stuffed bagels in their kitchen and they were so popular with their friends that they opened a shop and the rest was history. The best part of their bagel bites is that they are already stuffed with cream cheese so you don’t need it on top. At the show they were featuring their Classic with just cream cheese and the Onion which had a nice pronounced flavor to it. No wonder the line was so popular that the line was long. Also the people working there were really nice and let you taste a few of them.
Another standout product was from DuFour Pastry Kitchens out of the Bronx were their Smoked Cheddar and Bacon Cocktail Straws (a type of pastry cheese stick) that had a nice smoky savory taste that were light and crispy and had a bite of a mixture of cheeses. Another great cheese snack that I tried are an oven baked cheese bite by Granarolo. The crisp is made with Italian milk and grated cheese and then it is baked. It has a rich sharp taste to it.
A cracker that stood out was by La Panzanella who make a wonderful GMO product. These crisps are made in flavors in Italian Herb, Sundried Tomato Basil and spicy olive and have a nice bite to them.
Haldiram’s, a company that specializes in Indian food had a interesting and spicy line of naan bread, stews and delicious samosa’s and shami kebabs which are a type of patty. All the foods that we were able to sample were full of spices and hot dipping sauces. Everything was delicious.
There were many wonderful desserts that were featured at the show and too many to mention but there many that I enjoyed eating. The Well Luck Company Inc. sampled a line of Mille Crepe Cakes in flavors Strawberry and Mango which were layers of French pastry and ice cream and were sweet and creamy in each bite.
Dewey’s Bakery out of North Carolina offers a delicious line of Doughnut cookies which I thought were unique. These soft batch cookies were a cross between a doughnut and cookie that came in Old Fashioned Glazed, Cinnamon Bun and Apple Fritter that were soft and rich with every bite.
Don’t miss these soft rich cookies especially the glazed
Another line of delicious cookies were from Goodie Girl out of Ridgefield, New Jersey which were packaged and almost looked like Girl Scout Cookies. Their Double Chocolate Chip and Birthday Cake cookies were wonderful and they let me take samples home.
Goodie Girl Cookies which are crisp and sweet
Two snack foods that were a real treat were the Sweet Lemon Sweet Crisps by the 34 Degrees Company. These light and sweet crisps will melt in your mouth. These can be paired with a entree or a dessert or just served with coffee or tea.
The one standout popcorn of the many popcorn merchants was by Fisher’s Popcorn of Delaware Inc.. They made a Maple Popcorn with Old Bay Seasoning. It was a delicious twist to a sweet and savory snack.
Fisher’s Old Bay Popcorn
Of all the computer software companies that I talked with in those two days, one innovative company that grabbed my attention was I-Whiz. This company works with smaller vendors, restaurants and suppliers and farmers to match up products to sell and buy. The software is rather cutting edge for the restaurant industry.
I-Whiz Computer Software
On my trip day excursion in the world of food, these companies were just a small samples of the people I met. I mentioned more in my blog in July of 2015 and went into more detail of the American companies.
The New York Fancy Food Show is an eye opener in the food and snack industry. Walking the several miles of the show is a glimpse of what we will see on shelves all over the country and all over the world. The products that I pointed out were the ones I thought were different from the rest. I look forward to the long walk of the show next year.