I ordinarly try a restaurant a few times before I recommend it for this site but this evening I had the most amazing sandwich for dinner and I had to share this with the world.
Banh Mi Place at 824B Washington Avenue
I was at this tiny sandwich shop in Prospect Heights, Brooklyn, Banh Mi Place at 824B Washington Avenue ordering a sandwich before an event at the Brooklyn Botanic Garden. I was in the mood for something different for dinner so I ordered the Classic Sandwich which is pate, Vietnamese ham, roasted ground pork with mayo, cucumbers, julienne carrots and daikon radish and cilantro and it was served on a toasted French baguette.
The Creation of the Case Study “Scoops & Sundaes”:
Every semester when I am teaching “Introduction to Business 101” at Bergen Community College, I have my class create a major class project in which the whole class becomes part of an Executive team of a mythical company. This way the class benefits from getting to know one another and starting to form their connections with each other both professionally and as a student body.
In the past we created Bergecco-Parc Consulting Inc., my main company that I have used for the last three semesters, Orion Malls Inc., a Mall design firm and Buscomonzefi.com, my Tech company. Each was an example of how a business team needs to interact with one another and create their part of the business. It has been tough since we took our live classes to online classes so I refigured the project to an individual basis and asked each student to create one project from their standpoint.
The Bergecco-Parc Consulting Inc. corporate logo
Professor Justin Watrel, CEO Bergecco-Parc Consulting Inc.
I had the class work on their project “Scoops & Sundaes”, an artisan ice cream shop. While my other class worked on their business project “Mother Goose’s Toy Chest” (See Day One Hundred and Ninety Six), the members of this class created an interesting shop many carrying homemade ice cream, baked items and gift products.
Day One Hundred and Ninety Six-“Mother Goose’s Toy Chest”
Using the textbook “Understanding Business” by William Nickels and James and Susan McHugh as our guide, we covered chapter by chapter on how to build a small business. Each student was asked to create their own store concept by reading Chapter Five “How to Form a Business” and Chapter Six “Entrepreneurship and Starting a Small Business”. We started the project when I assigned the concept and the first extra credit project by creating the logo for the store.
Here is some of the creativity of the logo’s for the store:
Logo One: “Scoops & Sundaes”
Logo Two: “Scoops & Sundaes”
Logo Three: “Scoops & Sundaes”
Logo Four: “Scoops & Sundaes”
Logo Five: “Scoops & Sundaes”
When we studied Chapter Seven “Management & Leadership” I had them create their Mission Statement to tell me who they were as a store owner and as a company. We then studied Chapter Eight “Structuring Organizations for Today’s Challenges” and Chapter Nine “Production and Operations Management”, I had them design their store layout and how they would show how it would work.
Store Design: “Scoops & Sundaes”
I gave a long lecture on Chapter Ten “Motivating Employees” and Chapter Eleven “Human Resources” to help the students understand that they can’t do it all themselves. There will be a point in the business where they will need to hire a few part timers for the Summer and Christmas holidays months when things get busy. Who are they looking for? What characteristics do they want in an employee? This lead to me asking them to create an ad for a Job Description. Looking for the perfect employee can be tough.
In Chapter Fourteen “Developing and Pricing Goods and Services”, I had the students think about promotions and how to sell multiples to help increase the bottom line and then in Chapter Sixteen “Using Effective Promotions”, when we studied ‘word of mouth’ and ‘sampling’ I had the students work on a Bundling Ad top promote their goods for sale as a promotion. This helped them understand how to increase sales in a tough COVID economy. I also had create a menu for their store as well. How will you stock your store and with what items?
Some of the menus they created were very clever:
The prototype for Menu One: “Scoops & Sundaes”
Menu Two: “Scoops & Sundaes”
Menu Three: “Scoops & Sundaes”
Some of the promotions for the “Bundling of Products” were highly effective. I had to explain to the students that Bundling is taking different products and promoting them a certain price point to make them seem more cost effective to buy in a grouping as McDonald’s does with their “Extra Value Meals”. Try to imagine if you had to buy the products on an individual basis.
Their ideas were very clever.
Bundling Ad for “Scoops & Sundaes”
The students earned extra credit for creating their Logos , The Mission Statement, their Menu, the Store Design, A Job Description and a Bundling Ad. Some students took full advantage of the project and the extra credit and it resulted in good grades.
To finish the project, I assigned their final two papers to discuss how they developed the project and then what they learned from it. For the most part the class understood and had a good time building their business.
Who knows, we may see a “Scoops & Sundaes” chain in the future.
Here is the supporting work for the project:
The Class Participation Questions to help build the project “Scoops & Sundaes”:
The Creation of the Case Study Project “Mother Goose’s Toy Chest”:
I have been teaching “Introduction to Business 101” at Bergen Community College for several years now and in the era of COVID, it has been especially difficult. With businesses shutting down never to reopen, I think some of my students thought it was an unusual time to open a business. This is when you need to test your entrepreneurship when times are tough.
In my live classes, I open my consulting company, “Bergecco-Parc Consulting Inc.”, for business and the whole class bands together and we have one big project. In the era of COVID and online learning, these projects become impossible to do as a group so each student got the opportunity to create their own store.
In the past, I have created these projects under the Bergecco-Parc Consulting Inc. banner, the main consulting company, the Orion Malls banner, a Mall design company and the Buscomonzefi.com banner, my Tech Division. Each business does its best to be creative, forward thinking and have a thought producing presentations.
Professor Justin Watrel, CEO & Consultant Bergecco-Parc Consulting Inc.
While my other class worked on their case study project, “Scoops & Sundaes”, an artisan ice cream shop (Day One Hundred and Ninety-Five), I decided to have this group of students create a shop based on the increases we are seeing in the toy industry of traditional playthings. It seems in the era of COVID, people want puzzles, board games and dolls and stuffed animals again. I have watched my Mattel stock double and Hasbro has been increasing as well.
The “Scoops & Sundaes” case study project: Day One Hundred and Ninety-Five:
I created the concept of the toy store, “Mother Goose’s Toy Chest” based on the all the wonderful little artisan toy stores I have visited over the years, showcasing one of kind merchandise made by local artists and specialty manufactured goods by small companies. I also asked the students to think about imported goods handmade from other countries and add in supporting small manufactures here in the states. I wanted to promote American made products.
Using the textbook, “Understanding Business” by William Nickels and James and Susan McHugh, we studied and covered every chapter in the book. By Chapter Five “How to Start a Business”, I had the students start the project and introduced the store concept. I gave a WebEx lecture on starting a business and my expectations for the project. Then I assigned the first extra credit project for the assignment, creating a logo for the store.
Here are some of my favorites:
Logo One: Mother Goose’s Toy Chest
Logo Two: Mother Goose’s Toy Chest
Logo Three: Mother Goose’s Toy Chest
We then moved onto Chapter Six on “Entrepreneurship” and I asked the students what types of products they would like to sell in the store and how they might want the store designed. I then asked them create a ‘Mission Statement” to tell me as a consumer who they wanted to be in the marketplace.
Chapter Seven had the students thinking about ‘Management and Leadership’ skills. Who did they want to be as a business owner? What type of leadership skills would they need? Chapter Eight had the students studying about “Production and Operations Management” and I then had the students create their store layout.
We next moved on to who your staff would be in Chapter Ten “Motivating Employees” and Chapter Eleven “Human Resource Management” and how you would recruit them? I then had the students create a Job Description to find the perfect employee for the store that they needed when it got busy or during the holiday season.
I had the students thinking about merchandise for the store in Chapter Thirteen “Marketing: Helping Buyers Buy”. I asked the students to create a Birthday Party/Summer Camp Registry” for the store so that children could pick out things for their events and get the items they want for each.
In Chapter Sixteen “Using Effective Promotions” I had the students create a ‘Bundling Ad’ to promote a grouping of products for sale at the store. How could they use a grouping of products at a discounted price to promote the store.
To explain the concepts of “Sexual Harassment” on the job, I used the movies “9 to 5” and “How to Succeed in Business without even Trying” as examples of how to deal with and recognize these issues.
“A Secretary is not a Toy” is the clip that I like to use to explain this.
By the end of the class, I saw many different ways of looking at the business that was created as each student put their own touches on it. Some had their businesses in New York City, some in the New Jersey suburbs, some went to malls or strip malls and some opened in local downtowns. Others went out of town to places like Orlando and San Jose, CA.
Their selection of toys went from the classics such as board games, Barbies and puzzles to more upscale selections of handmade and one of kind objects. I had to remind them that they had to be realistic as they needed to make a profit to pay the bills.
On their final exam, I had them look at the famous scene from the movie “Big” to ask how the use of “Product Placement” of FAO Schwarz Toy Store in the famous film promoted the store. It got some interesting answers.
The famous “Piano” scene from the movie “Big”
I thought this scene would motivate the students.
Overall I was impressed by their projects but was surprised by how many students did not take advantage of the extra credit projects as I would like to have visually have seen what the students were thinking in their ideas.
It was another wonderful project under the independent “Bergecco-Parc Consulting Inc.” banner to promote Entrepreneurship and a sense of business creativity.
The Project “Mother Goose’s Toy Chest”:
The Class Participation Questions and Quizzes I used:
Don’t miss this unique little store in the Hell’s Kitchen section of Manhattan for unique one of kind merchandise.
Don’t miss this quirky fun store in the heart of Midtown West/ Clinton/Hell’s Kitchen for fun merchandise and personal service from the owners of the store.
The front door at Domus is very welcoming.
The special handmade ornaments on their display tree inside the store
Even in the era of COVID, it is nice to see stores still hold their creativity and vitality in such a hard time. While I was walking around the Midtown West/Clinton/Hell’s Kitchen section of Midtown Manhattan I came across this wonderful little store, Domus at 413 West 44th Street. Sometimes there are little things that set a store apart from another like the window displays or the sign that directs you in the door. Domus has both. The first time I visited the store it was closed for the day but I would visit it another day.
Domus at 413 West 44th Street has eclectic window displays
As I finished by Borders and Avenue walk of the Midtown West/ Clinton/Hell’s Kitchen neighborhood for my blog, “MywalkinManhattan.com”…
I finally got back to the West Side of the Island since before the Christmas holidays of 2019. I could not believe it had that long since I had visited that part Island. Like the rest of Manhattan, this area just keeps changing. COVID has changed the rest of the country but in New York City, it has shuttered and changed whole neighborhoods.
Unlike the Midtown South neighborhood that had been built as Midtown business district during the “City Beautiful Era” of cities between the Civil War and WWI with its classic Beaux Arts and French Renaissance style buildings, Hell’s Kitchen/Clinton was filled with tenements and smaller commercial buildings that catered to the working class living there who were employed in the factories and the docks in Chelsea and the Garment District. Up until the early 1990’s, this was still a pretty tough area. As the City has gentrified, this is one of the last frontiers for people to move into reasonably. Up until COVID hit the City, the area had been fully gentrified and the corridors of Ninth and Tenth Avenues had become ‘restaurant rows’ for the theater district . Now Tenth Avenue is retrenching with a lot of empty storefronts.
I started my walk at the Port Authority which is the southern part of the neighborhood. This is the main port of transportation for thousands of workers from New Jersey and in pre-COVID times, this area was filled with active restaurants and theaters. Things have opened back up slowly but most of the restaurants for now closed. The 42nd Street Corridor from Eight to Sixth Avenue has not fully recovered from the lost of the Theater traffic. As I walked up Eight Avenue from West 42nd to 59th Streets, some restaurants were fully opened and some were take out and delivery so the foot traffic was pretty quiet that day. Even some of the hotels have not opened back up for business. This area has been hit very badly since the closure of the Theater District.
Since Midtown West had been rezoned eight years ago, the area is in the process of being knocked down and rebuilt with new office buildings and apartment houses. The area around Eight Avenue from West 42nd to 50th Streets has changed a lot in the last ten years. COVID has closed most of the restaurants on the street as well. Looking on the side streets many of the theaters in the Theater District are either chained closed or boarded up with the hotels in the neighborhood. It can be a scary ghost town at night.
The area has had an interesting past. During Colonization by the Dutch, the neighborhood was known as “Great Kill” due to three streams that used to empty into the Hudson River and was home to many large farms and estates of the wealthy . The area was dominated by family names such as Hopper and Clinton, the latter being the former Vice-President and New York State Governor George Clinton, whose family owned a villa around where present West 46th Street is now. All that is left of that part of the neighborhood’s history is the carriage house from the estate in an alleyway at 422 West 46th Street (Wiki).
Former Vice-President and New York Governor George Clinton
In 1849, the railroad reached the neighborhood and it started to form its Industrial stage with tanneries and docks being built along the shore and shanty towns for workers forming along the waterfront. Later tenements were built to house the workers of the industries filling with recent Irish immigrants after the Civil War and the area had a notorious reputation for gang violence until gentrification started in the 1980’s. The neighborhood has been transforming since that time with new construction along the West 42nd to 59th corridor along Eighth Avenue (Wiki).
The area is still in a state of transformation even during the Global Pandemic. Many of the restaurants around the neighborhood have closed partially due to the closing of Broadway theaters that dominate the neighborhood and the empty office buildings that line Eighth Avenue. The ‘Theater District’ that lies just east of the neighborhood is still mostly boarded up as well as the hotels are still all closed. It makes it spooky at night to walk through almost similar to those years in the 1980’s and early 1990’s when you had to run down Eighth Avenue to get to the Port Authority.
The edges of this neighborhood have changed a lot in the past twenty years. Between the redevelopment of the area under the Koch and Giuliani Administrations and the rezoning under the Bloomberg Administration, the Eighth Avenue corridor and streets from West 40th to 45th have all been rebuilt. I have never seen so much change in an area in the last twenty years.
Pre-COVID the Port Authority between West 42nd to West 41st Streets from Eighth to Ninth Avenues was going through a face-life renovation and the facility started to move out all the older stores and restaurants for higher end takeout places and an art gallery. It looks now that it has been put on hold until people start to return.
The Port Authority Bus Terminal at 625 Eighth Avenue
Since I returned to Manhattan to resume this project last June, the traffic going through the Port Authority has not changed much even though there are more people on the bus. The afternoon I came into the City it was sunny and 66 degrees. More outdoor dining was in play and more people were outside enjoying the weather.
I started my walk exiting the Port Authority at the corner of Eighth Avenue and West 42nd Street, a corner that still needs a lot of work. Pre-COVID this was a bustling area of theaters, shops and restaurants and one of the biggest McDonald’s in the country. Most of it is closed down now and the homeless have taken back over this area. Surprisingly though, it still remains clean a result of the Partnerships established in the mid-1990’s. This area is swept all day long.
As I walked along the eastern border of Midtown West/Hell’s Kitchen/Clinton, there is a distinct change in the area. Even if many of the hotels and theaters are closed, slowly the restaurants in the Theater District have reopened to outdoor dining giving this area a much needed boost.
One of the most interesting buildings in the Times Square area is the Westin New York at Times Square at 270 West 43rd Street which stretches from West 42nd to West 43rd along Eighth Avenue. This hotel (which is currently closed during COVID) was considered one of the most innovative designed buildings in New York City when it was built.
Westin New York at Times Square at 270 West 43rd Street
The hotel was so innovative at the time when it was built and was considered a key in the redevelopment of the West 42nd Street district. The hotel was commissioned by the architectural firm of Arquitectonica to design the building. The 863 room hotel is actually two towers merged together with a ten story midsection for retail and hotel suites. The large scale abstract design has the look of a multi-dimensional gigantic origami (Arquitectonica website). The building was designed by HKS architects and was finished in 2002.
Further up Eight Avenue is the well-known Row NYC Hotel at 700 Eighth Avenue. This hotel opened in 1928 as the Hotel Lincoln and was the largest hotel in Manhattan when it opened with 1331 rooms. In 1957, the hotel was sold and remodeled and open again as The Hotel Manhattan. It was closed in the 1960’s as the rest of the area declined. It reopened again as the Milford Plaza Hotel in 1978 and was a big theater going hotel. In 2013, the hotel was sold once again and went through another renovation and opened as the currently Row NYC Hotel (Wiki).
Passing now closed hotels and restaurants that line this part of Eighth Avenue that border the theater district, I passed the now closed Smith’s Bar, which has been a fixture in Times Square for over sixty years opening in 1954. The bar had been sold to new owners in 2009 and then closed in 2014 to reopen a year later. The bar is now closed again due to the COVID pandemic.
This bar has seen Times Square go through a major transition over the years and was once located in one of the worst areas during the 1990’s. It survived all of that and closed a few months ago due to the COVID pandemic.
Further up the avenue on the corner of Eighth Avenue and West 46th Street is the West 46th Street SRO. This interesting building that I thought was an elegant Victorian is actually a combination of three former tenement buildings and two residences to make one building. Architects Oaklander, Coogan & Vitto PC created this interesting building with an additional shared floor topped with a mansard roof and tower. It used to house many trendy restaurants and bars but since the pandemic has been empty (OCV Architects PC).
I reached West 48th Street and I passed Engine 54/Ladder 4/Battalion 9, which I used to pass all the time when I worked down the road at the Java Shop on the corner of Broadway and West 46th Street at 782 Eighth Avenue. These companies were hit hard a year after I left my job on 9/11 when the Brothers of this house lost 15 members that day, their entire shift. The memorial they have to their members is really touching and the guys that work there always seem so friendly to all the tourists that pass by.
Engine 54/Ladder 4/Battalion 9 at 782 Eighth Avenue
Pay respects to the Engine 54/Ladder 4 Memorial on the front of the building
The Memorials
Engine 54 Plaques and Awards including 9/11
I made a detour back to West 55th Street for lunch. I stopped at Stage Star Deli at 105 West 55th Street for a sandwich before I continued the walk around the neighborhood. The deli is so reasonable and has so many choices (See my reviews on TripAdvisor and DiningonaShoeStringinNYC@Wordpress.com).
I chose a Chicken Salad sandwich with Pesto combination lunch ($8.95) which was excellent. The chicken salad was so fresh and the pesto had such a nice flavor. The sandwich was served on a hero roll and could have fed two people. The food here is consistent and excellent.
The Chicken Salad with Pesto here is excellent
Their Chicken Salad here is excellent
After lunch I headed down the road to Myzel Chocolate at 140 West 55th for dessert. I had not been there in over a year since the shutdown of the City last March. I had to have one of their Chocolate Chip cookies and they still had Cadbury Creme Eggs from Easter (See reviews on TripAdvisor and LittleShoponMainStreet@Wordpress.com). I was shocked when the bill came to $4.10. For a cookie and a piece of candy that must have been a month old?
I talked with the owner, Mrs. Myzel and she was talking about the lack of business since the shut down and all the problems the City was facing with the homeless and the lack of office workers. I told her it would be about a year until things started to get to the new normal. Still the store had so much of its magic to it with all the decorations and displays. It is a store to visit to forget your troubles.
Mrs. Myzel greets all her customers with a smile
There are two wonderful Chinese restaurants that I like to visit when I am in the neighborhood. One is Peking Roast Duck at 858 Eighth Avenue, which has wonderful lunch specials until 4:00pm. The restaurant has some of the best egg rolls that I have tasted in a long time.
Peking Roast Duck Restaurant at 858 Eighth Avenue (Closed 2025)
The other is Real Kung Fu Little Steamed Buns at 811 Eighth Avenue which is known for their Pork & Crab and Pork Soup Dumplings. I love their fried dumplings, Scallion pancakes with sliced beef, the pan-fried Duck Buns and the Shanghai pan-fried pork buns. Everything on the menu here is excellent and you can eat your way through the menu of delicious Dim Sum.
Real Kung Fu Little Steamed Buns at 811 Eighth Avenue
I double backed to Eighth Avenue after lunch and walked up the avenue to West 59th Street. As I continued up Eighth Avenue and circled Columbus Circle, I saw the familiar sites of the statue of Christopher Columbus and the Time-Warner Complex in the background. It has been almost two years since I finished the Upper West Side of Manhattan and even as I walk those streets again I always feel like I missed something. In the era of COVID, it keeps changing so much.
Columbus Circle has changed over the last twenty years
The detail work is amazing
Columbus Circle was always busy day and night with street vendors, bicyclists, performers and just people sitting and reading or enjoying the weather and people watching on a warm day. Now because of the ‘Cancel Culture’ crowd dominating the headlines and the idiots knocking down statues, the area is fenced off with police cars around it. It used to be such a nice area to sit down and talk.
The 76 foot statue was designed by Italian sculptor Gaetano Russo as part of a plan to honor Columbus’s discovery of the Americas as part of the 1892 commemoration of the 400 year anniversary of the event. If you look closely at the pillar, you will see the reliefs of the Nina, Pinta and Santa Maria ships on the memorial (Columbus Memorial and Wiki).
Columbus Circle itself was part of the great plan of Central Park in 1857 by Fredrick Law Olmsted, the designer of many parks in New York City as having four rotary entrances to the park. The other rotary in the neighborhood is Grand Army Plaza by The Plaza Hotel.
The Time Warner Center on the other side of the circle represents the massive change in the Upper West Side from a liberal working class area to the new luxury of Manhattan. The Time Warner Center is a mixed use building containing office space, the Mandarin Hotel, many exclusive restaurants and shops and entertainment. The building was designed by David Childs and Mustafa Kemel Abadan of Skidmore, Owings & Merrill. This modern palace of luxury replaced the old New York Coliseum and opened in 2003 (Wiki). Don’t miss just wondering around the building.
On the other side of the Circle is the new Museum of Art & Design that opened in 2008. The building was the former home of the Gallery of Modern Art designed by Edward Durell Stone in 1969. The building was modernized by architect Brad Cloepfil (Wiki) and the museum shows interesting aspects of art from media, video, painting and photography.
Museum of Art and Design at 2 Columbus Circle
As I crossed the street, the neighborhood is full of Post War architecture but one building stands out with its modern twist. The Hearst Tower at 300 West 57th Street.
The first six floors of the original Hearst Tower were built in 1928 by architect Joseph Urban for the headquarters of the Hearst publishing empire. The building was originally supposed to have an office tower on top but the Great Depression put a stop to the construction. Take a look at the statuary, stone work and details of the original building before admiring the new addition (Wiki).
Admire the detail work of the original 1928 building
Architect Norman Foster designed the 46 story addition to the building which was completed in 2006. The addition of glass and steel is designed in the ‘Diagrid’ pattern and was the first ‘green building’ with environmental features in New York City (Wiki).
I then walked across that street to the Time Warner Building right off the subway station under Columbus Circle (it is amazing where they put this stuff) to the food court in the subway station. The Turnstyle Underground Market is located at the West 59th Street entrance at the Time-Warner Building. Just take the escalator down.
The Turnstyle Underground is in the subway station at the Time Warner Building at 59 Columbus Circle
The food court market had just reopened a few months ago and the place was more than half empty. All the great little restaurants that were independently owned were gone. VIctims to the COVID pandemic and the lack of tourists and office workers. I had read that my favorite, Daa Dumplings had closed about four or five months ago due to lack of traffic (See Day One Hundred and Fifty-Walking the Borders of Central Park South):
If I saw four people sitting down there, it was a lot. Most of the restaurants were empty and almost all the small stores were gone as well. Even the bar that was so popular at the end of the food court and the small independent pizzeria were shut down. It was really spooky because just a year and a half earlier your could not get a seat here.
I walked towards the back of the Time Warner Building and walked past the back entrance to the Time Warner Building and I noticed a piece of street art that I had not noticed on my last few trips in the neighborhood. That statue is called “Asaf and Yo’oh” by artist Boaz Vaadia and is tucked into the entrance of the building at 25 Columbus Circle-1 Central Park West.
The artist was born in Israel and came from a farming background. He studied at the Avni Institute of Fine Arts in Tel Aviv and was sent to the United States on a grant from the American-Israel Cultural Foundation and then studied at Pratt. His works are made of varies mediums of stone (Artist Bio).
It was surprising how quiet the hotel looked as the Mandarin Hotel was one of the few uptown hotels that are still open during the pandemic. No one was around so it gave me a chance to peak inside the building which looked empty. With most people still working from home I did not expect to see a lot.
West 59th and 58th Streets are disrupted in their flow by the Time Warner Building and I continued my walk across West 58th Street and then crossed back over to West 59th behind the complex. This area of the City was part of major urban renewal project back in the 1960’s when the Lincoln Center complex and the Colleges were built so most of the construction up here is new or been updated. I have seen a lot of changes since I walked this neighborhood in when walking the area in 2018 (See Day One Hundred and Twenty-Five-MywalkinManhattan).
Day One Hundred and Twenty-Five: Walking the Streets of the lower part of the Upper West Side:
Still here and there are gems of architecture from another era. Walking down West 59th Street there are still structures that survived urban renewal of the area. I passed the the Parish House of the Church of St. Paul at 415 West 59th Street. The building was built in the late Victorian Gothic Revival style by architects Jeremy O’Rourke and the Rev. George Deshon between 1876 to 1884. The structure was construction used stones from various historical buildings (Church of St. Paul and Wiki).
The Parish House of the Church of St. Paul at 415 West 59th Street
The doorway of the church in the front of the building.
The other building not to miss is the Williams J. Syms Operating Theater at 338 West 59th Street right behind the Time-Warner Complex. It was built in 1892 as a medical hospital and is the last remaining piece of the old Roosevelt Hospital by architects William Wheeler Smith and surgeon Charles McBurney. Made with marble and mosaic floors as not to harbor bacteria, it was considered state of the art when it opened. It is now being renovated for a school (Wiki and HDR Org).
Turning the corner on West 59th Street at Tenth Avenue, you will face the beauty of the John Jay College of Criminology Haaren Building at 899 Tenth Avenue. The building is home to many classrooms and the library for the college. The building was designed by Charles B.J. Snyder and was completed in 1903 (Wiki and John Jay College). The building was originally the Dewitt Clinton High School.
John Jay College Haaren Building at 899 Tenth Avenue
The walk down Tenth Avenue was very different from other neighborhoods I had been recently. NoMAD, Rose Hill and Kips Bay were filled with historical architecture and embellished office buildings while this part of Midtown West/Hell’s Kitchen is filled with tenement housing, small theaters and restaurants. Unlike Ninth Avenue with its vibrant restaurant scene, Tenth Avenue is full of empty storefronts and closed restaurants with ‘For Rent’ signs. This is a sign of the times during the era of COVID.
One of the few patches of green in the neighborhood is the Hell’s Kitchen Park at thew corner at Tenth Avenue and West 48th Street. This park was created from a parking lot in 1966 when the neighborhood demanded green space for residents who lived here (NYCParks.org). The park was packed with families and kids playing basketball and running around the playground.
Hell’s Kitchen Playground at Tenth Avenue and West 48th Street
It was strange to be in a neighborhood with such small buildings. Not just small buildings but so many ‘For Rent’ signs on the windows. I know this neighborhood will bounce back to the vibrant place it once was but it will take time. The traffic changed again when I got to West 42nd Street. There were most people walking around the streets.
Hell’s Kitchen Park during the Summer of 2024
A lot of the businesses on West 42nd Street heading back to the Port Authority have started opening up again. Sidewalk cafes were out with the warmer weather and customers were milling around.
One of my favorite Chinese restaurants from the 1990’s, Ollies at 411 West 42nd Street had not just opened their dining room but their outside cafe dining. Ollies had once been a popular restaurant in the Theater district at the corner of West 46th Street off Broadway and one of my favorite places to eat after work. It is still popular but the chef has since changed.
One building that stood out amongst the smaller tenement buildings of West 42nd Street was the Holy Cross Church at 329 West 42nd Street, which was decorated by plantings of many flowers that gave it a festive appearance.
The building has a interesting history. The parish was established in 1852 and the original building was built in 1852 but it was outgrown so a new building was built in 1854. This building was hit by lightning in 1867 and the current building was built in the same spot in 1870. It was built by architect Henry Englebert and is the oldest building on 42nd Street (Wiki and Holy Cross History).
Once I got back to Port Authority is was back for a bathroom break as there are not many public toilets in the neighborhood. Then I made the walk around the second time around the perimeter admiring the buildings and businesses for a second time. I could see by the traffic that the east side of Eighth Avenue was very quiet near the now closed theaters. This area was hit hard by COVID pandemic and it is rumored that Broadway theaters should open between September and December (we all hope) and the district will once again open.
When I reached West 58th again, I stopped at Amore Pizza Cafe at 370 West 58th Street for a quick slice. The pizza was pretty good and it was a nice sized slice of pizza. I had passed the place for years but never went into so it was another dining adventure (see review on TripAdvisor).
After my snack, I continued the walk back down Tenth Avenue and stopped in Hell’s Kitchen Park to take some more notes. I swear the park got busier since visiting a few hours before. I made the turn on West 42nd Street and decided to walk up the length of Ninth Avenue and explore the Avenues of the neighborhood as well.
The pizza here is excellent
Just like Tenth Avenue, Ninth Avenue is filled with smaller tenement buildings, restaurants and small theaters and shops but being the heart of the Gay community, Ninth Avenue is much more vibrant. Most of the restaurants and outdoor cafes were filled the afternoon I visited the neighborhood. Being later in the evening, many people filled the bars and tables of the establishments and I noticed how many people were on top of each other and were not wearing masks. I thought this is a recipe for disaster but still it has a very vibrant restaurant scene.
In the midst of all the restaurants and bars on Ninth Avenue, there were only two that I have tried, Mom’s Kitchen & Bar at 701 Ninth Avenue for breakfast a few years before and Saccio Pizza at 819 Ninth Avenue for pizza one afternoon and it was pretty good.
The Macaroni and Cheese Pancakes are amazing and are the perfect breakfast or lunch entree. They are unusual and homey. They taste so good with the maple syrup.
The one thing I remember about eating at Mom’s Kitchen & Bar that morning was the unusual menu they had for brunch. A friend and I shared an order of their Fruity Pebble Pancakes and their Mac & Cheese Pancakes and they were strange combinations but really tasted good especially the Mac & Cheese Pancakes with a honey syrup. It was an interesting breakfast.
The inside of Mom’s Kitchen & Bar at lunch time
The Mac & Cheese Pancakes at Mom’s Kitchen & Bar are amazing
These are a combination breakfast and lunch meal and can be really filling. They are the perfect cold day food
This is a neighborhood in a big transition now that the theaters are closed but I know brighter days are ahead as things open up soon. With the warmer weather and more vaccine coming, it will revert back to the neighborhood it was becoming. You can see this on a busy night at dinner time with restaurants filling up and people walking around with and without masks.
I am still wearing my mask around the City for now.
Check out the other walks of the Hell’s Kitchen/Clinton/Midtown West on this blog:
Walking the Border and Avenues of Hell’s Kitchen Day One Hundred and Ninety Four:
I had to split the neighborhood into two parts separated by 10th Avenue as there was so much to see and the complexity of the neighborhood changes on each side.
There have been many changes in the Little Italy section of Manhattan and I have been watching slowly disappear over the last ten years. When I was growing up, Little Italy went from Mott Street to Center Street and then from Houston Street to the north and just below Canal Street to the south. Chinatown in the 1970’s was pretty much relegated to Mott Street and the side streets below Canal Street. Then the 1980’s came with the explosion of immigration from all parts of China and then Hong Kong after the Chinese take over of the City in 1997.
Meanwhile most of the people in Little Italy started to move out by the mid to late 1980’s as the second and third generation of Italians went to college and…
The weather has finally started to break and it is getting warmer out. It has made it better to do my walks in the City. It figured though I would start my walk on the Avenues of Koreatown/Midtown South/NoNaNe on the coldest day of the week. Even though it was a sunny day the wind whipped through the neighborhood. It was Mother Nature letting me know that it was still winter.
The City was quiet on the afternoon that I came in to finish walking the Avenues of Koreatown/Midtown South/NoNaNe. Even Macy’s seemed quiet when I walked through the store to get from Seventh Avenue to Broadway. I needed to warm up before my walk and I wanted to see if the store was going to prepare for the Annual Flower Show during COVID. I am sure that they will cancel it.
I started my day walking Fifth Avenue from East 34th to East 30th Streets. This is where the most elegant of the Beaux Arts buildings are located. In the midst of all this rebuilding in Midtown, it is Fifth Avenue that has kept its historic architecture. Some of the most beautiful buildings in the neighborhood are located on Fifth Avenue.
Walking down from East 34th Street, I looked up and saw the first of several beautiful buildings at 344 Fifth Avenue. This elegant office building was finished in 1907 and was designed by architects Maynicke & Franke in the Beaux Arts style with large display windows on the bottom and details along the middle and edges of the building (Metro Manhattan).
Next to this building is another interesting building that stands out amongst its taller neighbors at 335-399 Fifth Avenue and East 33rd Street is the former A.T. Demarest & Company building. I could tell by its design that it had more of a purpose at one time than being home to a grouping of fast food restaurants.
The building was designed by architects Renwick, Aspinwall & Russell in the Renaissance Revival style with a terra cotta exterior details and large bay windows of a building that showcased the firm’s business in carriages and the dawn of the automotive industry (Daytonian). Look up at the edges of the room for the interesting details of the building.
At the corner of Fifth Avenue and East 32nd Street is 320 Fifth Avenue, the former Reed & Barton Building. Known more now for the CVS at the bottom of the building in the retail space, the former headquarters and showroom of the famous jeweler was built in 1905 by architect Robert Maynicke in the Beaux Art style. You can see by the intricate detail of the top and edges of the building the festoons, wreaths and columns of the building. The company would remain here until 1921 when like the rest of the shopping district moved to upper Fifth Avenue where it remains today (Daytonian/StreetEasy/42 Floors Up).
As I continued my walk down Fifth Avenue, there were several other interesting buildings tucked in between the new construction taking place all over this part of the neighborhood. At 315 Fifth Avenue and East 32nd Street is another intriguing building not just for its beauty but for the shape of the design.
The building is known as “The Rock Building” and was built in 1907 for owner Mathias Rock, a local merchant and tailor who made a fortune in his trade and had this building built for his business. The architects for the building were Maynicke & Franke and the building was a hybrid of French Classical and Beaux Arts trim with cast iron show windows and heavy decoration are the room and around the top windows (Daytonian). The beauty of this building is that it is tall and narrow and the way it fits into its space on Fifth Avenue.
Located in the bottom level of 315 Fifth Avenue is the museum/cafe Ginseng Museum Cafe by CheongKwanJang. This unique little museum/retail store has the most beautifully wrapped merchandise and tells the history, production and trade of Ginseng Tea.
Ginseng Museum Cafe by CheongKwanJang at 315 Fifth Avenue (closed August 2025)
I noticed the beauty of 303 Fifth Avenue on the corner of Fifth Avenue and East 31st Street. This interesting building was designed by architect Buchman & Fox in the Beaux Arts style and was built in 1909. Known as the ‘Jewelry Building’, it has been home to many prominent retailers in the past such as FAO Schwarz and now serves as office and retail space (MetroManhattan).
On the border of Koreatown/Midtown South with NoMAD/Rose Hill is the The Wilbraham Building at 284 Fifth Avenue. Its old charm beauty really stands out. Most of the buildings on 30th Street were non-descriptive. The Wilbraham Building, a beautiful Victorian building built between 1888-90 that was commissioned by jeweler William Moir. The building was designed by architect D. & J. Jardine in the Romanesque Revival style. The building has been home to Shalom Brothers Rugs for many years (StreetEasy.com).
284 Fifth Avenue at East 30th Street-The Wilbraham
Look up and you might miss the beautiful embellishments on the building
As I made my way back up Fifth Avenue and studying the history of the area, I never realized how this part of Fifth Avenue once mirrored the same shopping district twenty five blocks up the avenue. Since the 1990’s, most of these companies have since gone out of business but remembered by us who used to shop there in the 1970’s and 80’s.
Reaching the border of Koreatown/Midtown East/Murray Hill is the former B. Altman Department Store that closed in 1989 and in the other corner is the Empire State Building, once the tallest building in the world.
The B. Altman Building at 361 Fifth Avenue was built by Benjamin Altman for the new location for his ‘carriage trade’ store. The store was designed by architects Trowbridge & Livingston in the “Italian Renaissance Style” in 1906. The palatial store was home to couture clothing, fine furniture and expensive art work.
The former B. Altman Department Store at 361 Fifth Avenue
Still the most amazing building in the neighborhood is the Empire State Building on the corner of Fifth Avenue between West 33rd and 34th Streets. It’s the most impressive and well known building in the neighborhood is the former tallest building in the world at 102 floors, the Empire State Building at 2-20 West 34th Street.
The Empire State Building is probably the most famous building in New York City outside of maybe Rockefeller Center and one of the most prominent. The building sits on the side of the former Astor Mansion and the first Waldorf-Astoria Hotel before the current one was built in the 1930’s on Park Avenue. The building was designed by Shreve, Lamb & Harmon in 1930 (Wiki).
The Empire State Building was inspired during the “Race to the Sky” movement in New York City during the 1920’s prosperity with builders vying for the “World’s Tallest Building” title. This was going on in cities all over the US at a time of great innovation in building. The building was conceived in 1929 long before the Stock Market Crash of 1929 as 40 Wall Street and the Chrysler Building were being constructed (Wiki).
The Empire State Building at 20 West 34th Street at sunset
As the shopping district left Sixth Avenue below 23rd Street, the former “Ladies Shopping Mile” (read my Victorian Christmas Blog on the shopping district) gave way to stores opening between 34th Street to 42nd Street and eventually to the Fifth Avenue locations between 50th and 60th Streets where what is left of the great stores stand today.
My blog on the Ladies Shopping Mile and a “Victorian Christmas”:
Across the street from the old B. Altman’s building is another impressive building also under scaffolding 10 East 34th Street, The Ditson Building. The impressive building with it intricate details was built in 1906 and designed by architects Townsend, Steinle & Haskell in the Beaux-Arts style for Charles H. Ditson. Mr. Ditson ran the New York division of his family’s company, Charles H. Ditson & Company, a publisher and musical concern (Daytonian).
10 East 34th Street-The Ditson Building
The beauty is in the details at The Ditson Building.
Madison Avenue below East 34th Street changes from its more ’boutique’ image from above East 42nd Street. Like the rest of the neighborhood, this area is ‘in transition’ during the pandemic. I have never seen so much renovation and building going on in one neighborhood. Still you have your ‘architectural gems’ tucked here and there in the neighborhood.
On of the most beautiful and innovative at the time it was built is 181 Madison Avenue on the corner of Madison Avenue and East 34th Street, the Madison Belmont Building.
I walked past the grill work of this interesting office building. The Madison Belmont Building at 181 Madison Avenue was built in 1924 and designed by architects Warren & Wetmore in the Renaissance style with Art Deco details for the Cheney Brothers Silk Company (Wiki/NewYorkArchitecture).
“The Madison Belmont Building” at 181 Madison Avenue
Look up at the interesting grill work and details of the building
Further down Madison Avenue hidden under all the scaffolding is the American Academy of Dramatic Arts Building, the former “Colony Club” at Madison Avenue at 120 Madison Avenue. This very ‘Colonial’ building was built in 1907 and designed by architect Stanford White of McKim, Mead & White.
The club had been founded in 1903 by Florence Jaffray Harriman creating a club that would rival private Men’s clubs at that time (Wiki/Daytonian). In 1917 the club relocated to its new home on Park Avenue and in 1963 was bought for the home of The American Academy of Dramatic Arts. It is currently going under an extensive renovation (Wiki/Daytonian).
120 Madison Avenue-The American Academy of Dramatic Arts Building/The Colony Club
Up and down the rest of this part of Madison Avenue is filled with a hodgepodge of new and old architecture as this part of the neighborhood is transforming to newer buildings.
I made my way around to Park Avenue and here like Madison Avenue is made up of many newer buildings and a lot of recent building has been going on. One building did stand out which itself is going through a renovation is 4 Park Avenue. This stately building was once the Vanderbilt Hotel.
The hotel was built in 1912 by Albert Gwynne Vanderbilt and designed by architects Warren & Westmore who had designed Grand Central Terminal for the Vanderbilt family. Mr. Vanderbilt had wanted a luxury hotel built near the terminal and it is located six blocks away. The hotel was designed in the British Adams style with clean lines and a brick face. It remained a hotel until after the 1964 World’s Fair and then was sold and converted into a office building (Daytonian).
Most of the neighborhood was relatively newer buildings either soaring corporate headquarter types or apartment buildings in an ever growing residential neighborhood. It was in front of 475 Park Avenue that I saw a piece of art that just stood out. The piece was “Triad” by artist Irving Marantz. The statue was inspired by Picasso’s “The Three Musicians” (ArtNet).
“Triad” by artist Irving Marantz
Mr. Marantz studied at the Art Student League and graduated from the Newark School of Fine and Industrial Art. He served at the Director of the Princetown Art Association and Museum and taught at the Brooklyn Museum Art School (ArtNet/American Art).
The afternoon grew cooler and I finished my walk of the Avenues of Koreatown/Midtown South with lunch with a little hole in the wall dumpling restaurant in the Garment District. Stick to my Pot Potstickers is at 224 West 35th Street. The food is so good here and made nicer by the fact that you can eat inside. I would never thought that eating inside would be such a big deal but in the era of COVID it has become so.
The dumplings here are so good! They are freshly made on premises and are loaded with freshly ground pork, chives and spices and are pan-fried perfectly ($3.99). Crisp on the outside and tender on the inside. Dipped in their spicy soy sauce were perfect on a cool afternoon. Their scallion pancakes were delicious as well ($2.99). Just eating at the bar and relaxing after a long walk meant so much. I forgot how much fun it was to eat INSIDE a restaurant again.
The dumplings here are excellent
Exploring the neighborhood was interesting and good exercise. Its a nice way to spend the afternoon.
My time walking around the neighborhood of Koreatown/Midtown South/NoNaNe:
Walking the Borders of the Koreatown/Midtown South/NoNaNe:
I have experienced many cold but sunny days when I finished walking the Streets of Koreatown/Midtown South/NoNaNe. I have never seen so many named neighborhoods overlap one another in Manhattan. The one major thing I did observe is how the whole neighborhood is going through a rebirth and either being gutted, sandblasted or rebuilt. For a City in the throngs of COVID, I have never seen such building activity. The City continues to roll ahead without the businesspeople and will look different when they return.
Koreatown during the day
I returned to the neighborhood a few days after exploring the borders of the neighborhood on a sunny afternoon. On a cool Sunday Koreatown was in full swing a big difference from the downtown streets of Chinatown which seems to have been forgotten by office workers and tourists. It is the proximity to the southern part of Midtown, the shopping district of 34th Street, the location near Penn Station and location next to Macy’s Herald Square that keeps this area of the City vibrant. Plus a lot of Koreans who live and work near the neighborhood keep the restaurants and shops filled at all time of the day.
My day started with organizing notes in Greeley Square and using one of the few decent public bathrooms in the area where you do not have to eat anything (the other being the lower level Men’s Store at Macy’s). Still I want to let readers know that it closes by 4:30pm. Even in Greeley Square in the cold afternoons that I was there every seat was taken and as the restaurants have started to open indoor dining not every restaurant was doing it so people had to take their lunches outside in 43 degree weather.
I started my walk of the Streets of Koreatown at West 31st Street having walked the borders of West 30th Street so many times that I could start naming the buildings. Being on the cusp of Midtown South, the area transitions from the old Beaux Arts style buildings to the newer Art Deco styles that started to come in the 1930’s. This is as businesses started to move uptown.
As I rounded Sixth Avenue onto West 31st on my way to Lexington Avenue, I passed the beauty of 1234 Broadway again. This amazing Victorian building is currently being renovated back to its original glory.
1234 Broadway in all its elegance, the former Grand Hotel
1234 Broadway on the corner of Broadway and West 31st Street, a elegant Victorian building with a standout mansard roof and elaborate details on the roof and windows. I did not realize that it was the Grand Hotel built in 1868 as a residential hotel. The hotel was commissioned by Elias Higgins, a carpet manufacturer and designed by Henry Engelbert. Currently it is being renovated into apartments (Daytonian). It shows how the City keeps morphing over time as this area has become fashionable again.
Walking west to east down 31st Street revealed a treasure trove on interesting buildings and hotels with graceful architecture and richly embellished features. The first building I passed was 38 West 31st Street which I discovered is the back part of the same building. I had read some horrible reviews on TripAdvisor that this was an operating hotel. The reviews were scary to say the least.
You really have to look at the beauty of 38 West 31st Street that was built in 1890. The interesting details of the building really standout.
The outside details of 38 West 31st Street
Another old hotel with interesting design was at 19 West 31st Street The Luxe Life Hotel New York. This elegant building was originally the Life Magazine Building and was designed by architects Carrere & Hastings in the Beaux Arts style and built in 1895 for the magazine’s offices. The gilded design of the cherub “Winged Life” above the doorway was the symbol of the magazine. The magazine left the building during the Great Depression and was left as a residence hotel. It was renovated in 1988 as the Herald Square Hotel and now serves as the Luxe Life Hotel (Daytonian).
Another hotel stands out down the block with the beautiful and graceful Hotel Wolcott at 4 West 31st Street. This elegant hotel was built in 1904 by architect John H. Duncan in the French Beaux Arts and French Neo-Classical styles and was named after businessman Henry Roger Wolcott. In the beginning of its illustrious history famous guest lived here such a dancer Isadore Duncan and socialite Doris Duke. It also has a reputation of being haunted. Since 2020, it has been turned into a transitory hotel (Wiki).
Reaching Fifth Avenue I noticed the beauty of 303 Fifth Avenue on the corner of Fifth Avenue and East 31st Street. This interesting building was designed by architect Buchman & Fox in the Beaux Arts style and was built in 1909. Known as the ‘Jewelry Building’, it has been home to many prominent retailers in the past such as FAO Schwarz and now serves as office and retail space (MetroManhattan).
Another impressive hotel is the Hotel Chandler at 12 East 31st Street. The hotel was built in 1905 by architects Buchman & Fox as the Hotel Le Marquis. The hotel was designed in the Beaux Arts style and served as a high end hotel going through major renovation in 2012. It now serves as a homeless shelter for City families during the pandemic (Hospitality History).
The Chandler Hotel embellishments on the building.
As I walked back towards the border of the neighborhood with Kips Bay at Lexington Avenue, I passed Hotel 31 at 120 East 31st Street. This recently renovated hotel was built in 1902 and was designed in the Beaux Arts style it had opened as The Dunsbro, a resident hotel. The hotel has had an interesting history until its renovation in 2007 to the Hotel 31 (Daytonian). The hotel is an interesting addition to the block of small brownstones on this tree lined block.
At the end of the block as you head towards Lexington Avenue that shares the border with Kips Bay are all the old brownstones that line this part of East 31st Street. It is a reminder that it is still a residential neighborhood.
As you back down East 31st Street to Greeley Square, you pass two more impressive buildings. At 35 East 31st Street is a beautiful apartment building that was built in 1914. It looked more like it was once an office building but has been sandblasted back to life as a luxury apartment building. Look at the interesting details of this Neo-Classical Beaux Arts building.
The final building that impressed me in their treasure trove of architectural styles was 35 East 31st Street. Built in 1904, this intricate building now houses renovated apartments.
I needed a break after walking back and forth to Kips Bay again and I stopped by my new favorite restaurant in the neighborhood Fresh Pizza and Deli at 826 Sixth Avenue and ordered an vegetable Samosa (see my review on TripAdvisor and DiningonaShoeStringinNYC@Wordpress.com).
For a dollar, it made an amazing snack that packed with flavors of the well spiced ingredients. I took my snack and relaxed in Greeley Square watching the people snake in and out of the park, heading for the Korean restaurants that line West 32nd Street. It was nice to just relax and soak up the sunshine.
Chicken samosa
The Samosas here are really good
When I revisited the neighborhood during the Spring Break in 2026 (the weather was a balmy 72 degrees), I stopped in for a quick breakfast/lunch before I started my walk. I had a Bacon, Egg and Cheese sandwich on a roll with a Coke. This was so good and the perfect amount of calories to start the day.
My lunch, a Bacon, Egg and Cheese sandwich on a hard roll
The Bacon, Egg and Cheese sandwich here is so good!
I headed down West 32nd Street next following the crowds into the heart of Koreatown. As I walked out of Greeley Square I saw to the left the scaffolding of the old Martinique Hotel. It brought back a floor of memories and not such good ones of the days when this was a welfare hotel and was nothing but problems for the neighborhood. I remember one evening when I was working in Training Squad at Macy’s that there was a line of fire trucks in front of the hotel with people screaming out the windows at them and then all the crime at the store that was talked about. Now it sits idle awaiting it current renovation to be finished.
The former Martinique Hotel is at 49 West 32nd Street (1260-1266 Broadway). This was also built by William R. H. Martin in 1898 with the design by architect Henry Janeway Hardenbergh in the French Renaissance style. The hotel had a notorious reputation in the 1970’s and 80’s as a welfare hotel that closed in 1988. It is now a Curio Hotel of Hilton Hotels (Wiki).
1260 Broadway-49 West 32nd Street-The Martinique Hotel
Next to The Martinique Hotel is the Stanford Hotel with its Beaux Arts design and intricate details. The hotel was built in 1896 by architect Ralph S. Townsend and opened as the Hotel Pierrepont. In 1986, the whole received a gut renovation and opened as the Hotel Stanford (Wiki).
Once you pass the hotels, you are in the heart of Koreatown with all its interesting restaurants and shops. One of my favorite places to go for a snack is the Food Gallery 32 at 11 West 32nd Street.
Ever since the City reopened indoor dining and the weather has gotten nicer, this food court has been very busy. It is so much fun to walk around and see the sites and smells of all the food vendors. You could spend about two hours just watching everyone cook and then observe what people are ordering making it harder to choose.
Many of the booths offer Korean dishes and barbeque but there is also please to buy simple but amusing looking desserts in the shape of fish and the vendor by the front door offers churro desserts and ice cream in whimsical shapes and colors. They are desserts for the senses. I am slowly eating my way through the food court.
My first visit to the Food Gallery, I made an exploration trip just to see what was available and took some mental notes and then on the second trip I knew where my first stop would be and I chose MaMa K-food, a stall that sells buns, croissants, Matcha Taiyaki a type of fish shaped waffle that is filled with either red bean paste, custard, cream cheese or Nutella chocolate and Delimanjoo which is a smaller version of the fish shaped treat in original or chocolate filled.
I chose the Matcha Taiyaki filled with custard ($6.50-see review on TripAdvisor).The waffle was good but it was not as creamy as I thought it would be. Still it warmed me up on a cool afternoon.
The Cream and Nutella fish
MaMa K Food at Food Gallery 32
My third trip to the food court I visited Sweet Churro for their specialty the Churro Dog ($6.50-see review on TripAdvisor). I have never had something so simple and so mind blowingly good. The stall takes a hot dog, cooks it and then wraps it in sweet churro batter and then deep fries it. When it comes out, the churro is crisp and golden brown and the hot dog crackles. Then they dip the churro in cinnamon sugar and tops it with a honey mustard glaze. I took it into Greeley Square to eat and I swear that people were observing me have a good time untangling it and happily chomping it down. It is a great combination of sweet and savory flavors.
Sweet Churros is located to the left as you walk into the Food Gallery 32
The Churros and Korean hot dogs.
I love the food here. I recently came to lunch and had to get my fix of fried food. I had one of the Potato encrusted Mozzarella stuffed Hot Dogs and a Fruitti Pebble Churro. They were both delicious and made for a wonderful lunch. Admittingly I can’t do this everyday but every once in a while it tastes really good and is a treat.
My Lunch at Sweet Churro in Koreatown
The Potato Encrusted Hot Dog
I highly recommend this hot dog for lunch or dinner (but only every once in a while).
The Passion Fruit Lemonade is so refreshing on a hot day.
The Frutti Pebble Churro
The Fruitti Pebble Churro that you have to try when you are in Koreatown.
My first week at New York University for Graduate School on September 7th, 2022, I took a food walking tour of Koreatown, and returned to the area for lunch but this time with classmates (who were all thirty years younger than me). I ordered my lunch from BBQ Chicken at 25 West 32nd Street.
This was a group shot of all of us at the tour ordering lunch at the Food Gallery.
Group shot of us from NYU for the Koreatown walking tour on September 7th, 2022
We joined each other for lunch in the Broadway sitting area that borders West 33rd and 32nd Streets. This is next to Greeley Square Park. It was a nice way to introduce myself to other students in the SPS Program. I felt less nervous about school. Martin, our tour guide was really nice and really took us around Koreatown and learning about the restaurants in the neighborhood.
Us from NYU at lunch during the Koreatown walking tour
It was nice to visit the neighborhood again that afternoon. It brought back good memories of visiting the area a few years earlier for lunch.
The Fried Chicken here is excellent
The Fried Chicken dishes here are so good. I had the Honey Garlic Chicken both times I came here, and it is just excellent. The portion sizes here are very generous and I was stuffed after lunch.
The Honey Garlic Chicken
The chicken here is the best!
For dessert, I stopped at Paris Baguette at 6 West 32nd Street. I never knew that Paris Baguette was a Korean chain. The pastries were much different from the other branches they have. I had the most interesting apple doughnut there. You need to check them out here.
After eating my lunch that warmed me up, I continued walking down West 32nd Street past all the busy restaurants and people happily eating both outside and inside on this cool day. It was nice to spend the afternoon with my future classmates.
As I made my way to Fifth Avenue that splits the neighborhood from west to east, I passed the elegant 315 Fifth Avenue.
The building is known as “The Rock Building” and was built in 1907 for owner Mathias Rock, a local merchant and tailor who made a fortune in his trade and had this building built for his business. The architects for the building were Maynicke & Franke and the building was a hybrid of French Classical and Beaux Arts trim with cast iron show windows and heavy decoration are the room and around the top windows (Daytonian). The beauty of this building is that it is tall and narrow and the way it fits into its space on Fifth Avenue.
Located in the bottom level of 315 Fifth Avenue is the museum/cafe Ginseng Museum Cafe by CheongKwanJang. This unique little museum/retail store has the most beautifully wrapped merchandise and tells the history, production and trade of Ginseng Tea (Closed August 2025).
Ginseng Museum Cafe by CheongKwanJang at 315 Fifth Avenue (closed August 2025)
Sitting at the end of the block between East 32st and East 33nd is the Design Building on Lexington Avenue at 200 Lexington Avenue on the border with Kips Bay. You have to walk the width of this building to appreciate its beauty.
The New York Design Center Building at 200 Lexington Avenue stands out for its detailed beauty and its embellishments that accent the outside of the building. It was built in 1926 and designed by architect Ely Jacques Khan as the New York Furniture Exchange. The building was to cater to furniture and department store buyers. It now caters to the full interior design experience with furniture, lighting and textiles.
What I love about this building is the beautiful merchandise you can see in its windows and the displays of furniture. The upper part of this neighborhood has a lot of design and home furnishings stores on the side streets.
The embellishment on the Design Building.
On the way back down the block I passed the the HG Hotel at 34 East 32nd Street, one of the Small Luxury Hotels in the World. The hotel was built in 1920 as the St. Louis Hotel and was designed in the Beaux Arts style (HGU Hotel History and StreetEasy).
As I walked further down the street, I peeked over some of the scaffolding to see another interesting building being renovated at 29 East 32nd Street, The Grolier Club building. This was the second home of this private club now located at 87 East 60th Street. This building was the second home for the club and was built in 1890 and designed by architect Charles W Romeyn in the Romanesque Revival design. The club left this building in 1917 for its new home uptown (Wiki and Daytonian).
The historic plaque for The Old Grolier Club at 32 East 32nd street
29 East 32nd Street-The old Grolier Club buildings
Two other hotel buildings stood out on the walk back down to the west side of 32nd Street. The first one being at 15 West 32nd Street, The Hotel at Fifth Avenue. This was the former Aberdeen Hotel. This beautiful hotel was designed by architect Harry B. Mulliken in the Beaux Arts style with immense detail and opened in 1904 as an ‘apartment hotel’ (Daytonian).
Crossing the street, I took a detour back to Keki Modern Cakes (now a Hokkaido Bakery) at 315 Fifth Avenue, a small Korean bakery that sells cream puffs and fluffy cheese cakes. I had to try one of their Milk flavored cream puffs.
At $4.00, these were a little pricey but the quality is excellent. The outside is crisp and sweet and the inside is a silky creamy filling. I was so impressed that I came back at second time to try the Ube version of the cream puff and was told that it is a type of sweet potato. This version had a sweet purple cream inside.
Keki Modern Cakes at 315 Fifth Avenue (Closed December 2025)
Having a little sugar inside me gave me that extra boost of energy and turned the corner to walk down West 33rd Street. Here’s where the architecture starts to change from the beautiful Beaux Arts buildings of the lower 30’s to the more Art Deco style and contemporary designs of the progress of the neighborhood.
There were still the holdouts with the Herald Towers, the old Hotel McAlpin, 1282-1300 Broadway once the largest hotel in the world. The hotel was built in 1912 by architect Frank Mills Andrews for hotelier General Edwin A. Alpin. The hotel had the most modern touches of its era and remained a hotel until it was converted into apartments in the 1980’s (Wiki).
1282-1300 Broadway-The Herald Towers/McAlpin Hotel
1270 Broadway, known once as the Wilson Building, was built between 1912 and 1913 in the class Beaux Arts style. It now serves as an office building. You have to look up from the square to admire its beauty.
Still the most amazing building in the neighborhood is the Empire State Building on the corner of Fifth Avenue between West 33rd and 34th Streets. It’s the most impressive and well known building in the neighborhood is the former tallest building in the world at 102 floors, the Empire State Building at 2-20 West 34th Street.
The Empire State Building is probably the most famous building in New York City outside of maybe Rockefeller Center and one of the most prominent. The building sits on the side of the former Astor Mansion and the first Waldorf-Astoria Hotel before the current one was built in the 1930’s on Park Avenue.
The Empire State Building was inspired during the “Race to the Sky” movement in New York City during the 1920’s prosperity with builders vying for the “World’s Tallest Building” title. This was going on in cities all over the US at a time of great innovation in building. The building was conceived in 1929 long before the Stock Market Crash of 1929 as 40 Wall Street and the Chrysler Building were being constructed (Wiki).
The building is known just by its appearance and is probably best known for the movie “King Kong” back in the 1930’s and most recently “Sleepless in Seattle” in the 1990’s. The movies don’t do the building justice from its sky decks with views of Manhattan and beautiful Art Deco details on the elevators and in the lobby. The 102 story building is one of the ‘Seven Wonders of the Modern World’ and was the tallest building in the world until the World Trade Center opened in 1970 (Wiki). It is now the second tallest building in New York City.
The famous clip of the original “King Kong”
The security has gotten tighter around the building lately so you have to move quickly if you are going to take pictures. The Skydeck and the Museum at the Empire State Building just reopened and is opened with timed tickets.
I ended back at Lexington Avenue on the other side of the Design Building and then turned around as it started to get dark that evening. This is where the neighborhood starts to modernize with newer buildings along Park and Madison Avenue and the parts in between East 33rd Street.
I got back to Greeley Square as the sun started to go down. On my first night in the neighborhood before indoor dining opened, I stopped at BBQ Chicken Ktown at 25 West 32nd Street for dinner.
They have a nice assortment of to go dinners, and I grabbed a box of their Honey Garlic Glazed Chicken. It was delicious and on a cold night was the perfect dinner. The only problem was I had to eat it on stone barrier in Greeley Square and it must have been 32 degrees and windy that night. Still the sticky sweetness of the chicken pieces warmed me up as the wind whipped by.
The Honey Garlic Glazed Chicken is delicious. It is a real treat!
On another trip to finish the neighborhood, I stopped at Teso Life at 1265 Broadway just off Greeley Square. This small but unique Japanese department store carries all sorts of cosmetic and care products on the first and second floor. On the second floor, it has a snack and small grocery department where they have the best assortment of unusual bagged snacks.
I grabbed two bags of snacks, Wagaya Corn Hot & Salty puffs ($1.39) and Sanko Karikari Twist Cheese Swirls ($1.99). They were salty and savory and I devoured both bags in record time. I love it when you find such unique places to shop.
The Snack department at Teso Life Department store. The different flavors of chips.
When visiting Koreatown/Midtown South it offers such a distinct amount of experiences. You are seeing the old mix with the new in this ever changing neighborhood. Koreatown has expanded its original borders from West 32nd and 33rd Streets from Sixth to Fifth Avenues to almost Park Avenue with some new restaurants bordering Lexington Avenue.
NoMAD (North of Madison Square Park) is expanding as well to what was once called Herald Square and Greeley Square with the ongoing renovation of the older buildings for newer businesses. The neighborhood is coming full circle again as the center for the Tech and Media industries and the expansion of the City’s colleges.
The old is becoming new again!
Koreatown at night
Koreatown is still expanding across Fifth Avenue towards Lexington Avenue. There are more shops and restaurants opening along Fifth Avenue and the side streets from East 34th to East 32nd Streets. The popularity of the neighborhood during lunch and dinner time has gotten a lot busier since the pandemic ended and people want to enjoy the neighborhood.
Read my other blogs on Exploring Koreatown/Midtown South/NoNaNe:
I came across Stick to my Pot Potstickers, a little hole in the wall in the Garment District, when I found it on my Mileage Plus Dining club. I must have passed it hundreds of times without noticing it but in the last week I have come twice. I have been very impressed by the quality of the food and the service.
The restaurant logo is so pleasant
What is also nice is the prices are very reasonable and the portion sizes are very fair. It is nice to be able to eat inside again since they lifted the dining rules in New York City. The restaurant has a long bar instead of tables and they keep all the customers socially distanced…
I finally finished walking the NoMAD neighborhood the other day and it is getting confusing keeping up with all these neighborhood names. The Flatiron District, NoMAD (North of Madison Square Park), Kips Bay and Rose Hill (which crosses boundaries with Kips Bay at Lexington Avenue) all claim the same small section of neighborhood. It makes it confusing to know what neighborhood association to join.
I then discovered a nine-block section of Midtown South that has no name to it. It is squeezed between Kips Bay and Koreatown from Fifth Avenue to Lexington Avenue from East 34th to East 30th Street. Technically it can be considered part of Koreatown since it has stretched from it’s traditional borders but the maps say differently.
In my research of the neighborhood maps of Manhattan, I discovered that this section of the island has no name to the neighborhood because it is not part of Kips Bay or Koreatown and saying Midtown South for this nine-block region does not sound glamorous enough. So, in the tradition of the realtors in Manhattan, I named it NoNaNe, No Name Neighborhood. I wonder if it will catch on.
This is a nine-block section of Midtown South that borders Lexington Avenue to the East, Fifth Avenue to the West and from East 34th to 30th Streets. It lies next to Koreatown, which itself has grown from its traditional borders of 33rd to 31st Streets from Sixth Avenue to Fifth Avenue. Koreatown now stretches to East 35th Street to the north and to Park Avenue to the east. The restaurants and stores are pushing out even further from the core of the original neighborhood.
So after a wonderful afternoon at the Metropolitan Museum of Art visiting the new “Goya” exhibition, I took the subway to Midtown at 34th Street just outside Macy’s Herald Square to start my walk. It got dark early the first day so I did not get the time in I thought I would.
The Goya Exhibition at the Met
The YouTube video on the Exhibition
The weather has also gotten so cold. From the mild December and January weeks that we had it has led to one of the coldest February’s since the great Arctic Vortex that we had two years ago. I am still thawing out from the Marcal Factory fire of 2019 (see my blog from My Life as a Fireman on this blog).
It seems that the Vortex is back again, and it will be just as cold. It is predicted to be 0 in New Orleans which must be some sort of record. Trust me it got cold when the sun went down around 5:15pm.
I started my walk this afternoon by looking at Macy’s window displays along Broadway to see if much had changed since Christmas. They never were the most exciting displays even when I was working there. Lord & Taylor and B. Altman’s had better windows. Long gone now. I am amazed at the change of the department store scene in New York City since I worked there in the 1990’s. I could see it from the corner of West 34th and Broadway.
I started my walk from the front door of Macy’s and walked down Sixth Avenue from West 34th to West 30th Street. Things have changed so much in thirty years. The whole area has gotten so much better. It was so run down when I worked there. Also, the retail scene was so much different. Where the H & M is now used to be Herald Center, an upscale mall that never did well, and the concept closed two years later when I returned to work in the buying offices. The only thing that survived was the food court on the top floor.
Before 1965, this was home to Saks 34th Street before its move to its current Fifth Avenue location. The store was founded by Andrew Saks and opened its doors in Herald Square in 1902 just five weeks before Macy’s opened their doors. The store was designed by architects Buchman & Fox in the Classical style. The store was bought by the Gimbel family in 1923 and that is when it was moved to its current location at 511 Fifth Avenue. The original store is now covered with new siding to give it its modern look for H & M (NYC Circa). The building stretches from West 34th to West 33rd Street along the Broadway corridor.
The Saks 34th Street Building on the corner of West 34th Street and Broadway
Next door to that was the old Gimbel’s Department Store building that closed in 1986, a year and a half before I started at Macy’s. Gimbel’s had always been considered our rival for years but I think because of the sheer size of Macy’s I have a feeling that we beat them in sales. Gimbel’s had come to New York City by way of Philadelphia by the Gimbel’s family. It was founded by Adam Gimbel in 1887. The store in Herald Square opened in 1910 in the classical style by architect Daniel Burnham (Wiki). The store stretches from West 33rd to West 32nd Streets along Broadway.
Gimbel’s Department Store at Sixth Avenue and 33rd Street
When the store closed in 1986, it was renovated and was called A & S Plaza when that store moved into the space. When A & S closed in the mid 1990’s when it merged with Macy’s, the store was renovated again and now is called Manhattan Mall. It is mostly office space now (Wiki).
In the middle of this former shopping district and just south of Herald Square is Greeley Square named after Horace Greeley, the editor of the New York Tribune. The square was acquired by New York City in 1846 and turned into the park. The statue that dominates the southern end of the park was designed by sculptor Alexander Doyle in 1890 (NYCParks.org).
Greeley Square was named after Horace Greeley, who published the first issue of The New Yorker magazine and established the New York Tribune. He was also a member of the Liberal Republican Party where he was a congressman and ran for President of the United States after the Civil War.
Publisher and Politician Horace Greeley famous for his quote “Go West, young man, Go West”
The Horace Greeley statue is located in the park just south of Herald Square in Greeley Square.
The statue was created by artist Alexander Doyle. Alexander Doyle was an American born artist who studied in Italy with several artists. He is best known for his marbles and bronze sculptures of famous Americans including many famous Confederate figures that have come under fire recently.
Once you leave Greeley Square and walk south you will be entering what is left of the old Wholesale district where once buyers used to come into these stores to commercially buy goods for their businesses. Slowly all of these businesses as well as most of the Flower District is being gentrified out with new hotels, restaurants and bars replacing the businesses. It seems that most of the district is being rebuilt or renovated or gutted.
The Broadway side of the park opposite the old department stores starts some of the most beautiful architecture in South Midtown. This portion of Broadway until you reach the Battery has the most unique stonework and embellishments on the buildings that show the craftsmanship of another era when companies-built headquarters that were meant to last.
One building that faces Greeley Square is 1270 Broadway at the corner of West 33rd Street.
1270 Broadway, known once as the Wilson Building, was built between 1912 and 1913 in the class Beaux Arts style. It now serves as an office building. You have to look up from the square to admire its beauty.
Next to the building is across the street at 1265 Broadway, the former Browning, King & Company building. The building was built in 1910 by developer William R.H. Martin for commercial use. The building was designed by architects Townsend, Steinle & Haskell in brick, stone and terra cotta. The interesting decorative top was designed for the Men’s retail company Browning, King & Company. You have to look up at the detail work and the eagle at the roof of the building (Daytonian).
1265 Broadway-The Browning, King & Company building
Another building that stands out and sadly boarded up at this time is the former Martinique Hotel at 49 West 32nd Street (1260-1266 Broadway). This was also built by William R. H. Martin in 1898 with the design by architect Henry Janeway Hardenbergh in the French Renaissance style. The hotel had a notorious reputation in the 1970’s and 80’s as a welfare hotel that closed in 1988. It is now a Curio Hotel of Hilton Hotels (Wiki).
I remember this hotel well when I worked for Macy’s in the late 1980’s and all the people yelling and screaming outside the hotel with fire trucks all over the place. The hotel had been nothing but a problem for almost twenty years. It has since been bought by the Hilton Group and is now a historical luxury hotel.
1260 Broadway-49 West 32nd Street-The Martinique Hotel
A couple of buildings that stand out when walking down Broadway are 1234 Broadway on the corner of Broadway and West 31st Street, an elegant Victorian building with a standout mansard roof and elaborate details on the roof and windows. I did not realize that it was the Grand Hotel built in 1868 as a residential hotel. The hotel was commissioned by Elias Higgins, a carpet manufacturer and designed by Henry Engelbert. Currently it is being renovated into apartments (Daytonian). It shows how the City keeps morphing over time as this area has become fashionable again.
1234 Broadway in all its elegance, the former Grand Hotel
After rounding the southern part of Greeley Square, I headed back down Sixth Avenue to West 30th Street, the southern border of the neighborhood with the ever-changing NoMAD (North of Madison Square Park). This southern section of South Midtown as I have mentioned in other blogs is being gutted, knocked down and rebuilt into a hip area of the City with trendy hotels, restaurants and stores. Even in the era of COVID, the streets were hopping and most of the hotels were still open. Broadway has even been closed off for outdoor dining.
In the middle of this new ‘hipness’ there is an old standby, Fresh Pizza & Deli at 876 Sixth Avenue (see my review on TripAdvisor and DiningonaShoeStringinNYC@Wordpress.com). I had a craving for a late breakfast, and they had a $4.95 special for a Bacon, Egg & Cheese sandwich on the sandwich board outside and I ordered it. You have to make a special trip to this little hole in the wall.
Fresh Pizza & Deli at 867 Sixth Avenue
Not only is their pizza really good but the Bacon, Egg & Cheese on a soft roll is outstanding. The way the flavors meshed in the sandwich and the perfect meal on a cool afternoon. After my snack and rounded the corner west down 30th Street. Here you are dodging construction sites and scaffolding in this ever-changing section of the neighborhood.
On a cold day there is nothing like a Bacon, Egg & Cheese on a roll from Fresh Pizza & Deli
Yum!
Most of the buildings on 30th Street were non-descriptive until I reached the corner of West 30th Street and Fifth Avenue. At 284 Fifth Avenue is The Wilbraham Building, a beautiful Victorian building built between 1888-90 that was commissioned by jeweler William Moir. The building was designed by architect D.J. Jardine in the Romanesque Revival style. The building has been home to Shalom Brothers Rugs for many years (StreetEasy.com).
You really have to stop and look at the details of 284 Fifth Avenue to appreciate the craftsmanship of the building
Another beautiful building that faces East 30th Street but is located on Madison Avenue is 105 Madison Avenue a beautiful former office building that has been converted to condo’s. The building was built in 1913 in the Gothic Revival style with a terra cotta facade.
When I reached the corner of East 30th Street and Lexington Avenue I reached the border of the neighborhood which it shares with Kips Bay and it was like visiting an old friend. I have walked this part of the City so many times I feel like I have moved in. I love walking down Lexington Avenue and visiting “Curry Hill” and all the Middle Eastern and Indian restaurants.
I took a little detour from the walk and headed down Lexington Avenue and enjoyed the sites and smells of the neighborhood. I stopped in at one store, Heritage India Fashions at 131 Lexington Avenue after looking over the display window. The window was filled with clothes with vibrant colors and glittering jewels and pictures of models in exotic places.
Heritage India Fashions at 131 Lexington Avenue
When you walk in the store is piled floor to ceiling with brilliant colors and interesting embellished clothing, shoes and accessories. There were also collections of jewelry and small gifts for the wedding season. The woman working there was very helpful and enthusiastic of explaining the clothes to me. It is worth the trip in.
I traveled back up Lexington Avenue and passed many places that stand out in the neighborhood. Turning the corner onto the bustling Lexington Avenue, you see that the border of the neighborhood is a bustling commercial district with a combination of office buildings and apartments and as you cross East 30th Street a restaurant district with an international flair to it. The avenue is also lined with interesting architecture where many buildings stand out. I walked up and down Lexington Avenue between East 30th Street until I turned the corner at East 34th Street.
While walking down East 34th Street was seeing the unique sculptures of artist Linus Coraggio. This interesting sculptures were on the outside of 154 East 34th Street.
154 East 34th Street sculpture
The sculptures by artist Linus Coraggio are at 154 East 34th Street.
Artist Linus Coraggio is an American artist who is a native to New York City. He has a BFA from SUNY Purchase and his known for his unique abstract and figurative sculptures (Artist bio website).
The beautiful detail work carved into it is 160-164 Lexington Avenue and East 30th Street, The Dove Street Marketplace, which offers floor after floor of high end goods is just amazing.
The detail work is amazing on 160-164 Lexington Avenue-The Dove Street Market
The building has the most beautiful detail work on all sides. It was built in 1909 as the New York School for Applied Design for Women. It was designed by one of the school’s instructors, architect Wiley Corbett, to resemble a Greek Temple (Forgotten New York).
Across the street from the Dover Street Market at 154 Lexington Avenue is the First Moravian Church. The building was started in 1849 and finished in 1852 at the Rose Hill Baptist Church designed in the Lombardian Romanesque style. In 1869, the church was sold to the First Moravian Church which had been located at Sixth Avenue and 34th Street (Daytonian in Manhattan).
The First Moravian Church at 154 Lexington Avenue was built in 1854
West 34th Street historic homes near Lexington Avenue
Tucked to the residential side of the avenue is 170 Lexington Avenue an Italianate brownstone building that stands out for it yellow exterior. The brownstone was part of three building complex built in the early 1850’s. The house was owned by George and Elizabeth Youle, a wealthy couple with two married daughters. The address was originally 158 Lexington Avenue and then changed to 170 Lexington Avenue in 1866. Sometime in the 1940’s the yellow clapboard veneer was added in a renovation of the building (Daytonian 2020).
170 Lexington Avenue was built in the early 1850’s
The New York Design Center Building at 200 Lexington Avenue stands out for its detailed beauty and its embellishments that accent the outside of the building. It was built in 1926 and designed by architect Ely Jacques Khan as the New York Furniture Exchange. The building was to cater to furniture and department store buyers. It now caters to the full interior design experience with furniture, lighting and textiles.
As I rounded East 34th Street and Lexington Avenue, I saw more life on the streets than I had in a while. The area near the NY Langone Hospital is always busy and when you head back in the other direction back towards Herald Square it always has traffic and people.
On my way down East 34th Street, I passed many of the interesting buildings that share the border with Murray Hill, the neighborhood to the north that I had visited over the summer. I reached Madison Avenue and walked past the grill work of another interesting office building. The Madison Belmont Building at 181 Madison Avenue was built in 1924 and designed by architects Warren & Wetmore in the Renaissance style with Art Deco details for the Cheney Brothers Silk Company.
“The Madison Belmont Building” at 181 Madison Avenue
Look up at the interesting grill work and details of the building
Reaching the border of Murray Hill to the south is the former B. Altman Department Store that closed in 1989 and in the other corner is the Empire State Building, once the tallest building in the world.
The B. Altman Building at 361 Fifth Avenue was built by Benjamin Altman for the new location for his ‘carriage trade’ store. The store was designed by architects Trowbridge & Livingston in the “Italian Renaissance Style” in 1906. The palatial store was home to couture clothing, fine furniture and expensive art work.
The former B. Altman Department Store at 361 Fifth Avenue
As the shopping district left Sixth Avenue below 23rd Street, the former “Ladies Shopping Mile” (read my Victorian Christmas Blog on the shopping district) gave way to stores opening between 34th Street to 42nd Street and eventually to the Fifth Avenue locations between 50th and 60th Streets where what is left of the great stores stand today.
My blog on the Ladies Shopping Mile and a “Victorian Christmas”:
Across the street from the old B. Altman’s building is another impressive building also under scaffolding 10 East 34th Street, The Ditson Building. The impressive building with it intricate details was built in 1906 and designed by architects Townsend, Steinle & Haskell in the Beaux-Arts style for Charles H. Ditson. Mr. Ditson ran the New York division of his family’s company, Charles H. Ditson & Company, a publisher and musical concern (Daytonian).
Crossing Fifth Avenue, I continued to walk down West 34th Street once a major shopping district lined with shops and department stores. The most impressive and well known building in the neighborhood is the former tallest building in the world at 102 floors, the Empire State Building at 2-20 West 34th Street.
The Empire State Building is probably the most famous building in New York City outside of maybe Rockefeller Center and one of the most prominent. The building sits on the side of the former Astor Mansion and the first Waldorf-Astoria Hotel before the current one was built in the 1930’s on Park Avenue.
The Empire State Building was inspired during the “Race to the Sky” movement in New York City during the 1920’s prosperity with builders vying for the “World’s Tallest Building” title. This was going on in cities all over the US at a time of great innovation in building. The building was conceived in 1929 long before the Stock Market Crash of 1929 as 40 Wall Street and the Chrysler Building were being constructed (Wiki).
The building is known just by its appearance and is probably best known for the movie “King Kong” back in the 1930’s and most recently “Sleepless in Seattle” in the 1990’s. The movies don’t do the building justice from its sky decks with views of Manhattan and beautiful Art Deco details on the elevators and in the lobby. The 102 story building is one of the ‘Seven Wonders of the Modern World’ and was the tallest building in the world until the World Trade Center opened in 1970 (Wiki). It is now the second tallest building in New York City.
The famous Empire State Building scene from “King Kong” in 1933
The building is a major tourist site and it was so strange to see no one in line for the now open sky ride to the sky decks where you can see across the whole City. The lines are usually really long down West 34th Street but there were just a few people talking to the guards the days I passed. If you get a chance to walk around the lobby it really is beautiful but that was pre-COVID. You have to have preassigned tickets to get into the building.
As I continued down West 34th Street, I saw the old Orbach’s Department Store building at 7 West 34th Street. The store was still open when I started to work at Macy’s in 1988 but it closed about a year later to be followed by B. Altman & Company in 1990. That left Macy’s alone on West 34th Street until a branch of the A & S opened in the Gimbel’s building in the 1990’s (that would close when A & S merged with Macy’s in 1995).
7 West 34th Street-McCreeyers/Ohrbach’s Department Store
What I did not know was the building has an older past by its original owner James McCreeyer & Company, a luxury department store that had started in the 1860’s and had closed this location in 1953 due to changing styles and business. Ohrbach’s bought the store in 1954 and ran it as a moderate department store until it closed in 1988 (Wiki and Defunct Department Stores).
Another impressive building on the this former shopping street is 19 West 34th Street, The Martin Building. The building was built and finished in 1907 for the Réveillon Freres, a leading manufacturer of furs and accessories. The building was designed in the Italian Renaissance style with Beaux Arts features. The company moved out of the building and further uptown in 1918 and leased the building out (Daytonian). The building now serves as offices on top and retail on the bottom.
17-19 West 34th Street-The Martin Building/Revillon Freres Building
Another standout building I saw was 31 West 34th Street the former Oppenheim, Collins & Company Department Store building. The store was built in 1907 for the Oppenhiem, Collins & Company wholesalers when they decided to open a retail store in the location. The former department store was designed by architects Buchman & Fox in the Beaux Arts style. The store existed until 1963 when it was merged by the owner of the store with Franklin Simon & Company Department Store and the name disappeared. The store closed in 1977 (Daytonian).
31 West 34th Street-The Oppenhiem, Collins & Company/Franklin Simon & Company building
The last building I noticed for its beauty was on the corner of Sixth Avenue and West 34th Street, 47 West 34th Street (1378 Broadway or 2 Herald Square) the Marbridge Building. The Marbridge Building was by architects Townsend, Steinle & Haskell in 1909 in the Classical Beaux Arts style and has been used as an office building since its opening (Wiki/Photo/Street).
It is funny that in all the years I had worked at Macy’s Herald Square, I either never noticed these buildings on all my walks along 34th Street or never gave them a lot of though. When you realize the rich architectural history of the neighborhood and the role it played in the retail history of New York it really amazed me how prominent a shopping area this once was between 1900-1960. This growth came about as the retail district moved further uptown from the Ladies Shopping Mile district on Sixth Avenue below West 21st Street.
I finished my walk of the borders of this neighborhood with a quick break by relaxing in Greeley Square again and using one of the few public bathrooms in the area (the other being Macy’s lower level Men’s Department) and just sat back and admired the Horace Greeley statue. I wondered how many people passed this statue and never gave it any thought. I wondered what he might of thought of the changes here in the last 100 years. The neighborhood is so rich in history of the development of the business sector in New York City.
I went to dinner that evening at my new favorite Dim Sum restaurant , AweSum Dim Sum at 160 East 23rd Street. I love the selection of items and everything is always so good there. The best part was that the Mayor finally opened the restaurants again for indoor dining on Chinese New Year/ Valentine’s Day weekend on February 12th and we dine inside finally. No more sitting outside in the cold.
AweSum Dim Sum at 160 East 23rd Street
The menu outside showing their delicious choices to order.
I ended my day over small plates of Soup Dumplings, which were hot and juicy and burst in my mouth, crisp Spring Rolls with a nice crunch in every bite and the Baked Pork Buns with their crisp sweet exterior and rich meaty interior. It was just nice to sit back in a warm environment and see people again.
Don’t miss the Baked Pork Buns here
After a nice meal in a warm restaurant, I walked back up Lexington Avenue to admire the lights coming on in the City and the sights and smells of “Curry Hill” as I walked up through Kips Bay back to Port Authority. This is when you really experience New York.
mywalkinmanhattan 