In my live classes, I open my consulting company, “Bergecco-Parc Consulting Inc.”, for business and the whole class bands together and we have one big project. In the era of post-COVID and online learning, I was lucky that I was able to teach one of the live classes on the Bergen Community College, Paramus Campus. It was such a pleasure welcoming students back to campus with live lectures and conversing with them.
The Bergecco-Parc Consulting Inc. corporate logo of the six trees
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In the past, I have created these projects under the Bergecco-Parc Consulting Inc. banner, the main consulting company, the Orion Malls banner, a Mall design company and the Buscomonzefi.com banner, my Tech Division. Each business does its best to be creative, forward thinking and have a thought producing presentations. I also challenge the students to top on another in their presentations and build on what they have seen others do in the past.
Professor Justin Watrel, CEO & Co-Founder of Bergecco-Parc Consulting Inc.
I wanted to create another project on Destination Tourism for one of the town’s in Bergen County to follow the projects previously created in Paterson, Rutherford, Westwood and Glen Rock. I narrowed it down to two towns, Hillsdale and Ramsey, NJ.
I toured both towns and looked at their parks and then studied their town websites for events taking place in town. The reason I chose Ramsey is that they had the Old Stone House Museum, where we could create special events and promote this wonderful historical site for tourism.
The Ramsey Team Project for Bergecco-Parc Consulting Inc.: “It’s Razzling in Ramsey-Be a Tourist in your Own Town”
I presented the project to my students, created an Executive Team with many Alumni from my Introduction to Business and Marketing classes and broke the class into a corporate hierarchy with a Marketing Team, Historical Team, Special Events Team and a Talent Team. I had the students get their What’s App group chats in order and get to know one another.
I was very proud this semester to promote many of the Student Executive Consultants from previous classes to lead this project. My President this semester had been a Vice-President in two previous projects and through time and experience on the previous project led a wonderful Team. My Senior Vice-President of Operations was a former Vice-President as well on a winning Team for a previous project as well. Several of my Vice-Presidents and Team Leaders were Student Consultants from projects over the last three semesters and they really ‘stepped up to the plate’ for this project.
Then we took the Team Field trips to Ramsey to better understand the town and how it works and what everyday life is like in the town. Being ‘out in the field’ is very important to the class to better understand how create a game plan for the town.
On a warm October afternoon in lieu of class, we all met in Finch Park in Ramsey to tour the park where the location of the Strawberry Festival would take place as well as other activities would be planned. We were joined by the Borough Administrator, Bruce Vouche, who joined us for our afternoon tour of the town.
The Student Executives at Finch Park at the start of the tour
We made our introductions, I took attendance and we proceeded tour the park where we would be holding the event. We looked at the logistics of the park with parking and locations for things like tables and tents. Bruce was able to give us ideas on things like police involvement in traffic and security and permits that would be needed. Before we left the park, we took our group picture.
Our Team group picture at Finch Park
Then we all drove to Downtown Ramsey where we would be touring the business district. We would be looking at traffic patterns, parking and where the Farmers Market takes place and where the historical Trolley line that ran through Bergen County once stood along with the Trolley Building.
Our Team group shot by the Ramsey Train Station where the Farmers Market takes place
After we finished the tour of the downtown, I invited the Team for our corporate lunch at Anthony Franco’s Pizzeria, where we ‘break bread’ and enjoy a meal together to get to know one another and put our game plans together. It is a nice way to end the afternoon.
Anthony Franco’s Pizzeria at 128 East Main Street
My review on TripAdvisor:
The lunch was very successful and the students had a good time getting to know one another. This is the way the Teams jell.
The Marketing Team ding with one another
The Historical Team planning their projects
The Talent Team Dining with one another
The Special Events Vice-President an Team Leader and the Divisional President having lunch that afternoon
After lunch was over, the Teams stayed for a bit and got their game plans in order and left to go back to classes and work. There would be a lot of Team meetings and get togethers in the future. In class, I would let the Teams meet to work on the project, followed by Board Meetings on the progress for the project.
Right before the Thanksgiving Break, I was able to arrange with the Borough Administrator and the President of the Ramsey Historical Society s tour of the Old Stone House Museum. It took a lot of effort and phone calls and emails but we got the tour of this historical site.
The Old Stone House Museum at 159 Island Road
https://www.ramseyhistorical.org/
https://en.wikipedia.org/wiki/Westervelt%E2%80%93Ackerson_House
My review on TripAdvisor:
My review on VisitingaMuseum.com:
https://visitingamuseum.com/tag/the-old-stone-house-ramsey-nj/
The front of the Old Stone House Museum
The back of the house and its grounds
The historic barn and the fall foliage
The Old Stone House is run by the Ramsey Historical Society. The Student Consultants were given a tour by the President of the Ramsey Historical Society, Daniel Kennedy. Mr. Kennedy toured with the Student Teams all the rooms in the house and the barn. We got to see all the artifacts, room designs, displays and then tour the barn display. This helped the Marketing and Historical Teams with their proposals and gave them some time to film their ideas. It was a very interesting tour.
The Marketing Team touring the Old Stone House
The General Store concept of the home when it was center of the community
The Talent Team touring the house
The Dutch Bible inside the Old Stone House
The Historical Team touring the Old Stone House
Inside of the Old Stone House of the Second Floor Toy Display
Touring the barn on the house grounds
Touring the Barn on the Old Stone House property
The Student Consultants touring the barn on the property
The inside of the barn with farm equipment, a sleigh and historic markers
The Farm equipment in the barn
Historical Marker for the Revolutionary War years
Ending the tour of the herb garden in the front of the house and the stone basement
Our Team Group picture in front of the Old Stone House
These tours of both the Downtown Business Districts, Parks and the Historical sites gave the Student Consultants a perspective on what the town looks like, how the town is run and what the vibe of the town is to live and visit here. From the Student Consultants developed the project.
This project had several different components to it that we wanted to discuss and we wanted to invite the Council to join us for the presentation so a small group of us attended the November work session at Ramsey City Hall.
I presented a copy of the project to the Council and explained what the students were creating for the town. The Council took an interest in the project and that is when I invited the Council members to the presentation.
Since so many of them had full time jobs and the students were presenting the project to me on December 11th, that was also the night of their next work session. So they invited us back to City Hall to repeat the presentation that night to the Council in Chambers. Myself and the students who attended the meeting were thrilled by this and it upped the game.
I went back to the class and asked who would like to come to the Council meeting and about half the class wanted to attend the meeting. So I arranged for the class to attend the Council meeting that evening. Who knew it was going to rain the way it did that night?
The presentation during the day went by really well. We had a few parents and friends attend the afternoon presentation and we had a few interesting questions. I for one had many on how the students were going to implement the ideas the way they explained it.
The Marketing Team explaining their game l pool plan for the Borough of Ramsey
The Talent Team explaining their game how they were assist our employees
While the presentation went on, the other Teams got to ask questions of their classmates. It helped each group know how they assisted in the other Team’s work.
The Talent Team’s Corporate gift for the night of the holiday dinner
The Corporate Team listening constantly to the presentation on the Paramus campus
The PowerPoint of the Presentation:
https://docs.google.com/presentation/d/1r7vMi-pDMDRtvKnh_FAyO1Xl4CLfsITEr13sAfMoo5U/edit?usp=gmail
The Video of the Presentation on the Paramus, NJ:
The Welcome and the Historical Team presentation:
The Introduction and the Historical Team
The Historical Team had to create a Historical Promotional video of the Borough, a Tour of the Old Stone House Historical Museum and for extra credit created a very clever video on the “Mr. Pumpkin” event.
The History of Ramsey video:
https://www.youtubeeducation.com/watch?v=wt8vrB5Ks_o
The Mr. Pumpkin Event:
https://www.youtubeeducation.com/watch?v=qbs2jhkrNWE
Tour of the Old Stone House:
https://www.youtubeeducation.com/watch?v=ndwsF047eUQ
The Special Events presentation:
The Special Events Team
The Marketing Team presentation:
The Marketing Team
The Marketing Team created three videos to promote the Borough of Ramsey: The Promotional Commercial of Ramsey, the new Town Song and a promotional video on the Ramsey Farmers Market. All of these created a pleasant and fun approach to what the Borough of Ramsey is like to visit to Dine, Shop and Entertain in.
The Marketing Videos:
The Town Promotion
The Town Song
The Promotion of the Farmers Market (Extra Credit)
The Talent Team presentation:
The Talent Team
The first run of the Presentation in the classroom went by really well and it got a nice applause. After the Questions & Answers portion of the project, we took our Corporate Team Picture:
The Bergecco- Parc Consulting Inc. Ramsey Divisional Team after the Paramus Presentation
CEO Professor Justin Watrel with SVP of Operations Kamil Malec and President Demetre Gratiashvili
After the Presentation, I held a small reception for the class where I bake cookies, brownies and muffins for the party along with chips and snacks, soda and water. It is a way to celebrate a job well done.
The President and SVP of Operations then created the website for the project:
Later that evening, the students met on an extremely rainy night, the Executive Team and part of the Team who could meet that night met at Ramsey City Hall to present the project to the Mayor and the Council of the Borough of Ramsey. It was an hour and a half presentation of the same project that impressed the Council.
The Presentation was made at the 7:00pm Ramsey Work Session Meeting on December 11th, 2024
The YouTube Presentation to the Borough Council in Ramsey, NJ December 11th, 2024
The Student Consultants really dazzled the Council with all sorts of ideas on promoting the Borough of Ramsey for domestic and foreign tourism by promoting the Downtown Business District, the Old Stone House Historical property and the Borough for the holiday season. Many of the ideas could be adapted with little budgetary concerns depending on how they wanted to run them and added on to many existing programs the Borough already ran.
The best part that seemed to impress the Council was the Town Promotional and Historical videos and the new town song “Welcome to Ramsey” created by one of the Student Executives. This was all capped off with a special sampling of homemade Strawberry Shortcake that the Team Leader of the Special Events team baked as an example of what could be done to expand on the Strawberry Festival. I could tell by the looks on the faces of the Council and many of the parents who attended that night that they were more than impressed. They treated this as it was a real Consulting Project and a very Professional one at that. “Hats off” to the students who were there promoting this project.
The Corporate Holiday Project: Quiz Four
For Quiz Four, I create the Bergecco-Parc Holiday Party Quiz where each of the Teams has been asked by the Corporate Division to create a proposal for a Holiday menu, an Invitation and then create a holiday greeting for Corporate. The class has 45 minutes to pull it all off and it is a great Team Building Assignment. Everyone seems to love this quiz because it has nothing to do with the textbook.
The link to the Project on Quiz Four:
The Holiday Team Presentation ideas from the Paramus, NJ Team
I was another very successful project by Bergecco-Parc Consulting Inc. On the last day of class, I presented my President Demetre Gratiashvili with his official President’s Corporate hat. Only the top executive of the firm receives this. It was an honor well-served.
This is a perfect beginning for many of these students who will begin their careers in corporations all over the world. I could not be prouder of them.
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