Tag Archives: Historic Bergen County

Day Two Hundred and Fifty-Four Bergecco-Parc Consulting Inc. presents “It’s Wonderful in Westwood, NJ-Be A Tourist in your own Town” at Bergen Community College November 30th, 2022

My students continue to dazzle me every semester.

I have been teaching “Marketing 201” at Bergen Community College for several years now and in the era of COVID, it has been especially difficult. With businesses shutting down never to reopen getting students to understand that business must go on and pivot is a difficult thing to do. You have to learn to adapt and survive or else everything fails.

This is happening in small downtowns all over the country. You have to learn to adapt, or you will fail. Things have gotten better though with the dropping of the mask mandates and businesses opening up.

In my live classes, I open my consulting company, “Bergecco-Parc Consulting Inc.”, for business and the whole class bands together and we have one big project. In the era of post-COVID and online learning, I was lucky that I was able to teach one of the live classes on the Bergen Community College, Paramus Campus. It was such a pleasure welcoming students back to campus with live lectures and conversing with them.

The Bergecco-Parc Consulting Inc. corporate logo of the six trees

https://bcpccom.wordpress.com/contact/

In the past, I have created these projects under the Bergecco-Parc Consulting Inc. banner, the main consulting company, the Orion Malls banner, a Mall design company and the Buscomonzefi.com banner, my Tech Division. Each business does its best to be creative, forward thinking and have a thought producing presentations. I also challenge the students to top on another in their presentations and build on what they have seen others do in the past.

Professor Justin Watrel, CEO & Co-Founder of Bergecco-Parc Consulting Inc.

This semester’s project “It’s Wonderful in Westwood, NJ: Being a Tourist in your own Town” was inspired by the success of the “Take me back to Paterson, NJ” project in 2019 and “Rocking it in Rutherford” in 2021. I loved how the students really had to learn about the history of the City of Paterson, the Borough of Rutherford and about New Jersey history in general. This is something not being taught in schools today.

The blog on Day One Hundred and Fifty-Five: “Take me back to Paterson, NJ” in 2019:

https://wordpress.com/post/mywalkinmanhattan.com/11226

The blog on Day Two Hundred and Thirty-Four: “Rocking it in Rutherford: Be a Tourist in your own Town”:

https://wordpress.com/post/mywalkinmanhattan.com/23377

I chose Westwood, NJ this semester because of all the years spent shopping and eating in Westwood with my family who live in the Township of Washington the next town over and many of the long term businesses that dot the downtown shopping district. Downtown Westwood had more of a history to it and was picturesque with its old buildings, classic look of the train station dominating the downtown and a park with a band stand in Veterans Park in the heart of the downtown. It was a traditional downtown in New Jersey.

The town is on two major bus routes one into New York City as well as being a railroad head for New York City. The town has become more desirable for people moving out of New York City for more open space, better schools and the amenities that come with living in the suburbs. They still want a ‘citified’ atmosphere though with good restaurants, clean safe parks to relax in and a strollable downtown with lots to offer for both shopping and eating. Westwood, NJ has all of these.

I assembled the project together in two days after walking the downtown several times getting inspiration of how to market it and ideas that I had seen in the past in other towns of what they run at various times of the year drawing ideas from towns in the Hudson River Valley.

I entitled the project “It’s Wonderful in Westwood: Being a tourist in your own Town”, a creative approach to market the downtown for tourists to come visit from all over New Jersey and New York especially the City, the way Rhinebeck and Beacon do for dining, shopping and special events like “First Monday’s” and “Sinterklaas”.

The Project “It’s Wonderful in Westwood, NJ: Be a Tourist in your own Town”:

BCC-Bergecco-Parc Consulting Inc. 2022 Project It’s Wonderful in Westwood, NJ

When I presented the project, I got the usual moans and groans from some of the students and excitement from the others (it all depends on their position in the company and their enthusiasm in group projects). I got the Teams organized, had them meet up with one another and exchange emails and planned my field trip to Westwood, NJ as part of the project. It took some doing.

Two weeks later, I took my class on a field trip to Westwood, NJ to walk the downtown business district, to see where the Westwood Heritage Museum was located and to visit the shops and restaurants in the downtown area. The week in between me presenting the project and us visiting Westwood, NJ, I started to make contacts in the town.

I started by dropping off a copy of the project with City Hall and hoping to get the Mayor and Council involved the way we did in both Paterson and Rutherford, talking with the head of the Chamber of Commerce and then talking to merchants who I wanted to visit that included Hartly’s, a well known Women’s Store and Conrad’s, a very well-known Ice Cream and Candy store.

We really lucked out the day of the tour. It was a beautiful day but a little windy. We started out at the bandstand which is a symbol of the town. I never realized the historical significance that the bandstand had played in the town and in it’s history. It had been an important part of the social fabric of the town during the turn of the last century and still used for concerts today.

We were joined by the Honorable Beth Dell, the President of the Westwood Town Council and I thought this was a very nice honor that the town wanted to get involved in the beginning of the project. We really had a productive afternoon.

The tour of the downtown started in Veterans Park with the Team trying to figure out on how to create some of the activities that we would be creating such as the “Halloween in the Park”, the “Nick in Time” event and the “Jazz Summer Concert” events. We used the parks layout and logistics to figure out how to configure the usage of space. Before we toured the historic train station, we took our first in a series of corporate pictures.

Our Group picture at the Westwood Bandshell at the start of the tour (Councilwoman Dell and I to the right)

We continued on to the historic Westwood Train Station, which is the home to the Westwood Heritage Museum one day a month. It had not been operating recently because of COVID but I wanted the students to see the potential in how the museum could be updated and advertised to increase traffic.

The Train Station marker in Veterans Park

We toured the station and looked over the architecture and location of the station to understand why the location of the station has helped shape the way the downtown has been built around it.

The historic Westwood, NJ Train Station

https://en.wikipedia.org/wiki/Westwood_station_(NJ_Transit)

The next part of the tour, we met with the head of the Westwood Chamber of Commerce at his business, Westwood Gallery, Michael Fitzsimmons. Mr. Fitzsimmons and I had met the week before and I knew how busy he would be so we had to plan the whole visit on a timely basis.

Westwood Gallery at 10 Westwood Avenue

Custom Framing and Fine Art, Bergen County New Jersey

Not only did he spend a lot of time with us but introduced the class to members of ‘Celebrate Westwood”, a group of volunteers who help organize special events in the town. Talk about a productive and very engaging conversation on what both organizations do for the benefit of the town. The students, especially the Executive and Marketing Teams, gained a lot of knowledge and expertise from it.

The Westwood Chamber of Commerce:

Celebrate Westwood:

https://www.celebratewestwood.org/

Our second stop on the tour was a quick one through B & S Kitchen, an innovative sandwich shop a few doors down. I had just eaten lunch there the week before and thought that the food and selection of homemade soups were excellent. With a lunch special of a half a sandwich with a side of soup for $9.95, I saw this as an excellent business decision considering the quality of the food and service. It was so busy that morning the owners did not have a chance to talk to us but I was able to share my experience with the students while visiting there.

B & S Kitchen at 48 Westwood Avenue

My review on TripAdvisor:

https://www.tripadvisor.com/Restaurant_Review-g46923-d25074444-Reviews-B_S_Kitchen-Westwood_New_Jersey.html?m=19905

Our third stop on the tour was Hartly Fashion women’s store, which I think is one of the finest independent women’s clothing stores in the state. For a small store, it has some of the finest merchandise for work, parties and weddings. The service they have does not exist in stores anymore where salespeople will call you when items come in and will work with you on a personal one on one basis. Hartly is in a league all its own.

Hartly Fashion at 104 Westwood Avenue

The manager, Jo and I had talked about the tour and I could tell she was a bit sceptical when I mentioned it but myself and the students came in, she captured the students attention on what quality and customer service meant to people. Especially when she described women travelling from places like Long Island, Manhattan and Connecticut to come shop in the store.

With pride, we walked through the store and were given a very detailed description on the type of customer that shopped here, what she was looking for in clothes and the attention to detail she would get in the shopping experience. It was a real eye-opener to many of the students who are completely online shoppers.

We walked the rest of the Downtown to Firemen’s Park and I discussed the pride that the town takes in its fire service and described my own time on the fire service and what a park like this means to the fire fighting community.

We toured the other side of Westwood Avene, the main street of the downtown and I discussed the amount of men’s and women’s clothing and accessory stores in the downtown area. You do not see this many clothing stores in one concentration in a downtown anymore being so close to the amount of malls we have in Bergen County. Westwood had become a destination for shopping and I discussed because of quality merchandise and good customer service these stores have thrived and propersed. To some of students, I could see this was alien to them. They were a generation where you pushed the button and it came to you.

I stopped by Pompilio’s Pizzeria at 223 Westwood Avenue to check on our lunch reservation on our way back to the train station. This is where I would be taking the Team for lunch that afternoon. With that taken care of, we made our last stop of the trip at Conrad’s Ice Cream and Candy store at 107 Westwood Avenue. I could tell for the students that was the best part of the tour. The owner Connie and the manager, Sue and the rest of the staff could not have been nicer or more accommodating to the students.

Conrad’s Confectionery at 107 Westwood Avenue

My review on TripAdvisor:

https://www.tripadvisor.com/Restaurant_Review-g46923-d4440175-Reviews-Conrad_s_Confectionery-Westwood_New_Jersey.html?m=19905

I just thought we would have a little talk on the history of the business and a small walk through but the ladies really gave the students a thorough talk on not just the history of the business but on how homemade ice cream and candy are both made (they are made on premise), how the family got involved in the business, how Connie’s son has now taken over the business and has been growing it, new product developments and how they handled COVID era shopping and how it changed the way the business is run (they now have food trucks for parties and events).

The ladies led a very engaging talk with the students, let them tour around the store and Sue ended the discussion with giving each student a small package of Conrad’s homemade caramel corn. I have never seen so many excited students! You would have thought they won the lottery. The students left so happy and I thought this was a very smart business move. Start to capture the customer while they are in the store. I found out later that many students revisited the store throughout the project.

The Conrad’s Ice Cream counter

The students used Conrad’s as the inspiration as for corporate gifts

We finished the tour with lunch at Pompilio’s Pizzeria at 223 Westwood Avenue. I have been coming to Pompilio’s Pizzeria since I was a freshman in high school when my aunt and uncle took us here for dinner when we were visiting them one summer. I also knew that they had ordered here a few times when we visited the house. Funny what you remember when you were a kid. The pizza is just as excellent as it was back in the 1980’s.

Pompilio’s Pizzeria at 223 Westwood Avenue

My review on TripAdvisor:

https://www.tripadvisor.com/Restaurant_Review-g46923-d4643410-Reviews-Pompilio_s_Pizzeria_Restaurant-Westwood_New_Jersey.html?m=19905

As tradition with the Town projects that make up the Bergecco-Parc Consulting Inc. umbrella, I break bread with the students and this is my way of getting them to know one another. I found this very successful when we went to the Lunch Box in Paterson, NJ (now closed) as a group during our walking tour of Downtown Paterson and found it effective in Team building. I also get to know the students as well.

I ordered six large Cheese Pizzas and pitchers of soda and we just relaxed and reviewed our walking tour of the downtown area and how to better promote it for the town. The Team sat with their groups and brainstormed ideas over lunch. In the middle of lunch, the owner of Pompilio’s came out and discussed his family business with us and how his father’s family came from Italy and how they started the business in Westwood. I thought it was nice of the owner to come out and spend time with us seeing that he was so busy that afternoon. It was nice to see the merchants support this project.

The students created this new logo for the Town of Westwood, NJ:

The logo that was created for Westwood, NJ for ‘It’s Wonderful in Westwood, NJ: Be a Tourist in your own Town”

During class time, I tried to give the students as much time as I could but much of the work was done outside the classroom. Being a Hybrid class, I had to train the students to realize that class was not just in the one hour and fifteen minutes that we had in the classroom. This was lecture time and they needed to understand the theory of what they were doing, why they were doing it and how to understand the outcome. Most of them did very well in the academic part of the work.

The Saturday before the presentation, I took the students on a optional tour of the Westwood Heritage Museum, which is located in the Train Station of Westwood, NJ the second Saturday of every month. The Westwood Heritage Society sets the station up for visiting from 10:00am-12:00pm and I met the students at 10:30am at the museum. My entire Historical Team showed up along with about five other students which meant about half the class showed up.

Westwood Heritage Museum

https://www.facebook.com/hfwhalen/

The displays at the Westwood Heritage Society Museum in the Train Station

Westwood Heritage Society displays

The members of the Westwood Heritage Society gave us a tour of the museum, explained how it worked and how they set things up each month. Then they gave us a talk on the history of the town and the historical attributes of the downtown. The students got a feel for how the museum worked and how we could better promote it to the outside community.

The tour concluded with visit to the WWII bunker at the bottom of the train station. Both myself and the students were equally impressed by this.

As we prepared for the final touches on the presentation, the student Executives were nervous about the presentation. I had a very good Executive so I was not worried. I just wanted a good representation from the town.

We had to delay the presentation twice. Once because the Town Council asked if we would like to present it at City Hall and the Council was going to a conference the day of our presentation. Then it was delayed again because the day we were supposed to present it, it was the Wednesday before Thanksgiving and even I did not realize that we had the day off. So presentation day would be when we returned back from the Thanksgiving break, November 30th, 2022.

The day of the presentation I got there early so that I could set the room up for the presentation. I had the Reception to set up and make sure that everything in the room was working. My President and Senior Vice-President of Operations arrived early as well and then most of the Team showed up much earlier than class time. They wanted to get their groups settled in.

I also had to give the students their Dress Code grade and I have to say that I was annoyed when I saw two students wearing sneakers to the presentation. Trust me, they were graded accordingly. Every semester it is the same thing, the ladies always blow away the men.

We were joined that afternoon with Council President the Honorable Councilwoman Beth Dell, the Borough Administrator and another Councilwoman plus two members of the Westwood Heritage Museum whom we had met on a trip to the museum the previous Saturday. I thought it was very nice of all of them to come out and support the students.

This is the presentation that everyone saw that afternoon:

The Bergecco-Parc Consulting Inc. “It’s Wonderful in Westwood: Be a Tourist in your own Town” website and Powerpoint presentation:

The Marketing 201 Executive Team the day of the Presentation on the Bergen Community College Paramus Campus with the Council women from Westwood, NJ:

The Paramus Executive Team for “It’s Wonderful in Westwood, NJ-Be a Tourist in your own Town” with Council members and guests.

The full Executive Team with members of Westwood City Council and members of the Westwood Heritage Society Museum

CEO and company Co-Founder Justin Watrel receiving a gift of a Conrad’s Chocolate Champagne bottle presented to him by Team Leader of Talent, Eva Sipos, of the Paramus Team.

The Commercials:

Here is the Team’s video Marketing the Town for Tourism in English and Spanish:

The Historical Team was tasked with creating a new video to promote the Historical Section of Westwood, NJ:

The Historical Team created this video to promote the Westwood Heritage Museum:

The Team created a new Town song for Westwood, NJ “The Hub”:

This is the Team Presentation of “It’s Wonderful in Westwood-Be a Tourist in your own Town” to the Honorable members of the Westwood Town Council and the Westwood Heritage Museum:

Part One:

Part Two:

Part Three:

This was one of the smoother presentations that I have had in the last two or three semesters. The students did an excellent job with the presentation. We had enough time for a question and answer session before the students had to leave for their next classes. Being an one hour class, we had to stay on a strict schedule. This differs from my night classes.

Still it was one hell of a presentation!

The Team to finish out their project arranged a company Christmas party for Corporate Headquarters. The students had to create an Invitation to the Party, A Christmas Poem, the Party Dinner menu and an original Christmas song. Here are the ideas:

The Christmas Project: Quiz Four:

Here is their Team Video for Christmas:

The Team was tasked to create a new Christmas song for the company:

Remember “It’s Wonderful in Westwood, NJ”.

Bergecco-Parc Consulting Inc. presents "From Revolution to Renewal"

Day One Hundred and Sixty-Five: Bergecco-Parc Consulting Inc. presents “From Revolution to Renewal-Exploring Historic Bergen County, NJ” Essentials of Marketing Class Project-Bergen Community College April 27th, 2020

I had the most interesting semester for Spring Term at the college where I work. Everything started off fine. We had classes in the afternoon, good discussions on Marketing and had a very successful Team Project marketing the Lyndhurst Snack Shop, the new Bulldog Cafe, for business (See Day One Hundred and Fifty-Nine in MywalkinManhattan.com):

https://wordpress.com/post/mywalkinmanhattan.com/12969

BCC Bulldogs

The Bulldog Cafe on the Third Floor of the Bergen Community College Campus

https://www.facebook.com/gdsbulldogcafe/

My review on TripAdvisor:

https://www.tripadvisor.com/Restaurant_Review-g46586-d20210133-Reviews-Bulldog_Cafe-Lyndhurst_New_Jersey.html?m=19905

The Project I gave the students:

BCC-Bergecco-Parc Consulting Inc. Snack Shop Project 2020

I had just handed out the next Team Project, “From Revolution to Renewal: Exploring the Historic Bergen County”, a major tourism project I wanted to the students to work on for the remainder of the semester the week before the break. I had the students to break up into groups and get to know one another and get their game plans in order before the Midterm. We had only one class to introduce the project and they set their group chats up and introduced themselves. The next week I gave the Midterm and then left for the Spring Break.

Easton Tower: From Revolution to Renewal
Easton Tower is located in Paramus, NJ right next to the Garden State Plaza. It was the theme for our project “From Revolution to Renewal: Exploring Historic Bergen County”.

Here’s the project I gave the students:

BCC-Bergecco-Parc Consulting Inc. 2020 Project III Lyndhurst Team

This project had been inspired by a couple of things. One was the fact that many of these students did not know their own County. They knew nothing of its history let alone had ever really explored it. It amazed me how many of them did not know the history of the towns they lived in and if there was a well-known cultural site in the town they lived in they never visited it. A few students said to me when I asked had they visited this or that in their town the answer always seemed to be “well I passed it but never really noticed it.”

Another thing that inspired the project was the Northwest Bergen Historical Coalition. Every year this historical group runs a “History Day” for the historical sites of northwest Bergen County. When I asked a friend who worked for the County why they did not have a weekend with all the sights in Bergen County, she said that it would be too difficult to put together. That was what I needed to hear to put this project together. To prove that it could be done.

Northwest Bergen History Coalition “History Day”:

http://www.nwbergenhistory.org/

The Northwest Bergen History Coalition video

It wasn’t just that. Many of the these sites were never visited and some were only open once or twice a year to visitors because their volunteers were getting too old. Many people were not taking these sites seriously in the role they played in not just the formation of the County but the United States. When you really read the history of the people who lived there or what the site meant, it was interesting to see what role it played in the history of Bergen County.

As I said in my previous blog on my Introduction to Business class creating the Ambassador Program, it was a harder go with my Essentials in Marketing class. They were a younger group who did not know much about the history of Bergen County let alone their own towns. I had poised the question many times in class about where they had visited in the County and mentioned many historical sites in towns which they lived in. Only a few had ever visited them or if they had had been way back in elementary school when it was considered part of a school field trip.

This is when I created “From Revolution to Renewal: A Historical Weekend in Bergen County, NJ”. This would be a two day weekend with an opening private cocktail party of the Arts Community and VIP’s followed by a two day tour of all of Bergen County’s historical sites with side trips to our wonderful historical restaurants and a scavenger hunt to wrap it all up.

I had started to arrange a series of field trips that we were going to take over the last week of school and the first week of Spring Break. I had planned a trip to Downtown Hackensack, NJ to see the Courthouse, visit two Dutch Reformed Churches and the cemeteries and then visit White Mana, a very well-known hamburger place that has been around since the 1940’s.

Bergen County Courthouse

The Bergen County Courthouse, The Green and the Dutch Reformed Church in Downtown Hackensack, NJ

https://en.wikipedia.org/wiki/Bergen_County_Court_House

My review on VisitingaMuseum.com:

https://wordpress.com/block-editor/post/visitingamuseum.com/926

Our second field trip was going to be to The Pascack Historical Society, the Dutch Reformed Church, the Wortendyke Barn and then a tasting at Demerest Farms, a well known farm stand in Hillsdale,NJ.

Pascack Historical Society

The Pascack Historical Society in Oakland, NJ

Home

My review on TripAdvisor:

https://www.tripadvisor.com/Attraction_Review-g46713-d12610386-Reviews-Pascack_Historical_Society_Museum-Park_Ridge_New_Jersey.html?m=19905

My review on VisitingaMuseum.com:

https://wordpress.com/block-editor/post/visitingamuseum.com/1147

Another field trip that I started to look into was the Aviation Hall of Fame in Teterboro, NJ and then a tasting at Spindler’s Bakery and Lovey’s Pizzeria in Hasbrouck Heights, NJ and then on to Mills Bakery in Wood Ridge, NJ.

Mills Bakery

Mills Bakery in Wood Ridge, NJ

Home

My review on TripAdvisor:

https://www.tripadvisor.com/Restaurant_Review-g46937-d4735011-Reviews-Mills_Bakery-Wood_Ridge_New_Jersey.html?m=19905

My review on DiningonaShoeStringinNYC@Wordpress.com:

https://wordpress.com/post/diningonashoestringinnyc.wordpress.com/463

I was doing this while running in and out of New York City for the Restaurant Show and a Michigan State University Alumni Night for the Big Ten Championship game against Ohio State University. I was just getting everything organized and then planning a quick trip to visit my mother when all hell broke loose and the government started to shut everything down. From a Wednesday Membership Night at the Met Breuer to a Thursday morning shut down of New York City and all air travel to Europe, the world changed.

Our Spring Break was extended a week to see what the State of New Jersey was going to do with the educational system and with that at the end of the week we were informed that we would not be returning to school. Not only did that mean no field trips it meant no more live class and I would not be seeing my students again. I was not sure how like my other class we were going to pull this project off.

None of my students had visited practically any of these sites or been to any of the restaurants on the project. Almost everything was closed. You could see some of the sites like the churches and memorials from the street but everything inside was closed. Everything would have to be done online.

The one thing I did have was belief in the class that they could do the work. I had been so impressed by their work on the Snack Shop project that I knew they could do the work. It was the intense research that would have to be done online. A crisis is when you see the best in people. I did.

While my other class had a better head start of the Student Ambassador Project, my Historic Bergen County Team had a lot of ingenuity. The one thing they didn’t know was the history of Bergen County, NJ. I could have asked them to visit some of the sites around the County which would not have been hard as the Reformed Dutch churches could be seen from the sidewalks as well as the cemeteries that surrounded them.

Places like the Camp Merrill Memorial and the Baylor Massacre site were open to the public in obscure areas and not in big parks that would have been closed during the pandemic so it would have been no problem visiting them. I did not want to put anyone at risk of anything at this time so I nixed them leaving their homes. I just did not want to be responsible for anyone getting sick.

Baylor Massacre Site

The Baylor Massacre site in Rivervale, NJ

https://www.rivervalenj.org/233/Baylor-Massacre

My review on TripAdvisor:

https://www.tripadvisor.com/Attraction_Review-g46777-d12277914-Reviews-Baylor_Massacre_Burial_Site-River_Vale_New_Jersey.html?m=19905

My review on VisitingaMuseum.com:

https://wordpress.com/block-editor/post/visitingamuseum.com/30

Once we realized that we were not returning, I started to contact the President and Senior Vice-President of Operations who I chose for the project and started to get underway. Just like my other class, the students all had their own situations. Some students got sick, some just did not communicate with me, some had changes in their family situations and some had communications problems with me. On top of all of this, the Teams of Student Consultants regrouped and really worked their butts off to make it work.

The Talent Team who was responsible for setting up the salaries and benefits for the three-month Division formation had already started doing their work. They had found the location for the office before the break and had a lot of ideas they were contemplating during the break. Since the two Teams of students from Paramus and Lyndhurst would not be meeting up as I had originally planned, I had the Lyndhurst Team develop their own unique plan for their Division of the company.

The Talent Division set up their office design, created a Wrap Up party for the Division, created a set of ‘perks’ for the Division staff and developed a very fair package of benefits for the staff (see their website below).

The Marketing Division I created for the Team Project had the bulk of the work. I broke the Division down into three sections:

The Historical Museums/Parks/Homes & Zoo Division was responsible doing the research on every historic tourist site in the County. This included the historical homes, churches, parks, cemeteries, monuments and the zoo. They had to do the research on each and then for the website put together a small bio on them so that tourists could find them when using the website on their smartphones. This also included a Scavenger Hunt in the buildings that they had never been inside of before.

They also had to set up a cocktail party opening event at The Gallery Bergen, our on campus art gallery at Bergen Community College. The cocktail party was being created for Museum Curators, Historians, members of the Arts Community, Artists and VIP’s from the County.

The second Division was the Historical Restaurant Division whose job it was to find restaurants all over the County that predated 1980. We were looking showcase well-known restaurants with years of longevity in the County that were well-known not just in the community but around the country with foodies. Places like White Mana in Hackensack, NJ and Hiram’s Hot Dogs in Fort Lee, NJ.

White Manna

White Manna at 358 River Street in Hackensack, NJ

https://www.whitemanna.com/

My review on TripAdvisor:

https://www.tripadvisor.com/Restaurant_Review-g46480-d458302-Reviews-White_Manna-Hackensack_New_Jersey.html?m=19905

The Third Division of the Marketing Team was the History Division whose job it was to research Bergen County’s History from the Lenape Settlements with the Dutch to the Revolutionary War to World War II. Bergen County played such a huge role in all the wars from setting up and training troops to munitions being developed here to battle grounds between the wars.

They were also responsible for researching a list of the ‘first family’s’ of Bergen County. People like the Zabriskie’s, the Demerest’s, the Terhune’s and the Haring’s played a big part not just in the development of Bergen County but in the formation of the United States especially during the Revolutionary War.

The Marketing Division itself was responsible for creating the Bergecco-Parc Consulting Inc. websites for the client that were eventually merged into one. The Marketing Team would be gathering information from the three Teams that made up the Division and create the site for tourists and residents who were going to attend the three-day History Event.

They were also responsible for filming two commercials. One commercial would be on the role of Bergen County in the United States foundation from the Revolutionary War to World War II.

The Team’s commercial on the ‘History of Bergen County’ for “From Revolution to Renewal-A Historical Weekend in Bergen County, NJ”

The second would be inviting people to come to visit Bergen County and all it has to offer:

The Team’s commercial on “Welcoming people to Bergen County, NJ” in many languages for “From Revolution to Renewal-A Historical Weekend in Bergen County, NJ”

This was a very extensive project, and I could not wait to come back to school after the break and start the project. When I took my students ‘out into the field’ (i.e. field trips) to the location, these projects made more sense to the class. The field trips to Paterson, NJ and to the Snack Shop on the Bergen Community College Lyndhurst, NJ campus resulted in extremely creative work and the students being able to see first hand what it was they were marketing. This would be put to the test when we did not return to the college.

I have to say of all my classes, I have never seen a collective of students regroup and get the job done. The Talent Team was very diligent and got their work done on a timely basis. My senior executives for that division lead their Team and created a game plan to get their job accomplished.

It was much harder in our Historical Division in that there was a lot of research to do with each site, restaurant and family that had to be carefully explored and researched in detail. It was not so easy with no access to certain books as all libraries were shut down and not everything was on an eBook.

Almost all the restaurants on the list were not open at the time of the project (a lot of them have since opened for take-out only) and since this was a younger group of students, they did not know a lot of the restaurants that had been opened for years. Here I was able to assist as a CEO and be able to add to the project. With the help of my aunt, who had lived in Bergen County since the 1950’s, we were able to create a list of about thirty five restaurants, candy and ice cream stores and bakeries all over Bergen County that tourists and residents alike would enjoy when they were touring on the Historical Weekend.

Still we were able to create an interesting commercial on the restaurants that were open since before the 1970’s. Here is the commercial for “Historic Restaurants of Bergen County” that the students put together:

This commercial really highlights the older restaurants of Bergen County, NJ.

Since all the cemeteries and churches were off limits for the duration of the project (they have now started to open), everything had to be done online by the help of Google. All the wonderful historic cemeteries that we were going to tour in Ridgewood, Hackensack, Dumont and Bergenfield were closed to us and I would not be able to show the significance of the families and how they intertwined with marriage.

Dutch Reformed Church of Hackensack II

The Dutch Reformed Church and cemetery on the Green in Hackensack, NJ

My review on VisitingaMuseum.com:

https://wordpress.com/block-editor/post/visitingamuseum.com/1891

It was a rough first two weeks as communication was limited to just campus email but as things like Zoom and WebEx video conferencing started to be introduced then we were raring to go. My students were already group chatting and video conferencing with each other before my training was over and then it was ‘Zooming’ in meetings for the rest of the semester.

Some of my students needed to learn how to time prioritize and some of them needed to take their work much more seriously but when I read their final papers on the project, I realized that was not always so easy.

Some students were taking care of loved ones who were sick or had been sick themselves, some had multiple classes and not much access to computers and had professor’s like myself emailing them all the time so they got over-whelmed. It was a real challenge but I knew this Team of Student Consultants was up for the sense of self-accomplishment.

For the  next three weeks before the Monday, April 27th presentation, I have never emailed so many people so many times answering questions, trying to find information and trying to guide people to doing their best work.

One of the attributes I let the students use was my blog site, VisitingaMuseum.com:

https://visitingamuseum.com/

This way it would save them time in their research. I had found when I was putting the site together that many of these smaller historical sites in Bergen County did not even have their own websites. We also discovered as a Team that there was no site in the County or in the State that showed off all of Bergen County attributes.

To add to the historical sites and the historical restaurants, I had all the students in both classes do research on every town in Bergen County to add to the website. This way it would tie everything you needed to know about the County with the families, where they lived, who they were, how they played a role in the development of the County, the towns that they lived in and by the way when you are visiting all the great long service restaurants to dine at for the weekend.

All of this was a major challenge as the Team had never put a website together and the one that the mythical client,  the New Jersey Historical Guild of Bergen County, had wanted had an interactive map. This all had to be created from scratch.

I am not sure what went on behind the scenes as I was not privy to the Group Chat but I could tell there was a lot of conversation back and forth on everything. I was lucky that I created an Executive Team who saw this as a challenge themselves. Nothing like this had ever been attempted by the County or the State of New Jersey Tourism that I knew of in past history.

On Monday, April 27th at 11:00am, the students presented me their Power Point Presentation and their commercials. If ever there was a Professor that was prouder of his students, it was me. The Team took all the proposed ideas that I came up with plus adding the history of every town in Bergen County (all 70 of them) and came up with a very creative website not just for the Historical Sites, History of the Country and Historic Restaurants but the Talent Division created their own website as well.

The Power Point presentation was attended not just by myself  but with other members of the Historical Community of Bergen County and that made the presentation really special that the students would get that feedback.

I have to say that I was totally blown away by not just the Power Point Presentation but by the commercials and the websites that they created. The one thing I knew is that the global pandemic did not stop this Team of students from accomplishing the task.

Both of my classes exceeded and impressed me with all of their ideas. Hats off to all the students involved in both projects. You should be proud of yourselves!

Here is the Bergecco-Parc Consulting Inc. Historical Website of Bergen County, NJ:

https://bergecooparc.wixsite.com/bergen

Here is the Bergecco-Parc Consulting Inc. Lyndhurst Talent Team website:

https://bergenconsulting2.wixsite.com/bergeccoparc

Here is the Bergecco-Parc Consulting Inc. website that contains the Power Point for the Project and all the commercials:

https://bcpccom.wordpress.com/

Again, congratulations to everyone who made this possible. You did an excellent job!

Justin Watral

Professor Justin Watrel, CEO & Co-Founder

Bergecco-Parc Consulting Inc.

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