Tag Archives: Professor Justin Watrel CEO & Co-Founder

Day Two Hundred and Three: Walking the Borders of the Garment District from Fifth to Ninth Avenues from West 42nd to West 34th Streets September 6th, 2021 (revisited December 11th, 2022 and February 10th, 2024 and December 20th, 2025)

I finally felt well enough to continue my walk around Manhattan. I had not been into New York City in six weeks and had really missed my walking around the island. I had finished exploring the Hell’s Kitchen/Clinton neighborhood before I pulled my back and decided to keep my adventures closer to home (Exploring Downtown Boonton-Day One Hundred and Two). I just was not up to coming into the City.

The Garment District once home to many designers and manufacturers in the New York Fashion Industry is not what it was when my Grandfather was an officer in the Ladies Garment Union back in the 1950’s and 60’s. It is not what it once was with the showrooms that were located there when I worked for Macy’s in the 1990’s. Cost of real estate, rezoning for commercial and residential during the Bloomberg Administration and cost of doing business in the area has shrunk the manufacturing of clothes that this area once prided itself.

Still in the core of the district many manufactures and shops still cater to the business and you will still see button shops, fabric stores and wholesale merchants next to new coffee shops , boutiques and small hotels that now dot the area.

Technically the area can stretch as far down as West 25th Street and around the Fashion Institute of Technology but the area with its real estate cache for names consider this area now ‘Chelsea’ and even east of it what is left of the ‘Flower District’. In the era of COVID, this area is still pretty quiet with manufacturing still shut and the Fashion Institute not yet open for the Fall semester (it has since opened and the area is full of students). I was amazed by the lack of people still not walking around the area.

I started my walk just outside the Port Authority which is on the very edge of the neighborhood and walked out the door and around the building to Ninth Avenue. Even though it was Labor Day, there were not a lot of people walking around the streets. It looked like everyone was either still away, recovering from the recent storm Hurricane Ida that flattened the area with rain and wind or just getting ready for school to start the next day. It seemed like a quiet day in Manhattan.

Pre-COVID the Port Authority between West 42nd to West 41st Streets from Eighth to Ninth Avenues was going through a face-life renovation and the facility started to move out all the older stores and restaurants for higher end takeout places and an art gallery. It looks now that it has been put on hold until people start to return.

The Port Authority Bus Terminal at 625 Eighth Avenue

https://www.panynj.gov/bus-terminals/en/index.html

Since I returned to Manhattan to resume this project last June, the traffic going through the Port Authority has not changed much even though there are more people on the bus. The afternoon I came into the City it was sunny and 66 degrees. More outdoor dining was in play and more people were outside enjoying the weather.

I started my walk exiting the Port Authority at the corner of Eighth Avenue and West 42nd Street, a corner that still needs a lot of work. Pre-COVID this was a bustling area of theaters, shops and restaurants and one of the biggest McDonald’s in the country. Most of it is closed down now and the homeless have taken back over this area. Surprisingly though, it still remains clean a result of the Partnerships established in the mid-1990’s. This area is swept all day long.

This was nice for me as the sidewalks were empty and the streets were quiet and it was nice to just walk around and not be bothered. Being Labor Day, there seemed to be a huge police presence in Times Square just north of the neighborhood so I did my best to blend in.

Ninth Avenue is in the process of change again as many of the old tenement buildings are being knocked down for new condo complexes and office buildings. Still there are many old named businesses in the neighborhood and the Garment District is home to a lot of the restaurants mentioned in my blog, https://diningonashoestringinnyc.wordpress.com/. There are many ‘Mom & Pop’ restaurants and deli’s that are really reasonable and the food is outstanding.

Walking down West 42nd Street from the entrance of the Port Authority down to Ninth Avenue shares the border with the ‘Hell’s Kitchen/Clinton/Midtown West’ neighborhood and even now new restaurants are beginning to open in places that had been shut during the COVID pandemic. The pandemic is still going on but like any other city, New York City is adapting to it and there are many changes going on all over the neighborhood. It has not stopped the spirit of the neighborhood from progressing and moving forward.

What I have always liked about Ninth Avenue near Midtown is the character of the neighborhood. There are still old tenements and brownstones along the Avenue from 42nd Street down into Chelsea. Here and there old restaurant and provision shops sit along side newer delis and retail shops that show the change in the make up of the neighborhood. Still with the rezoning of the area I am not too sure how long this will last.

Ninth Avenue not only offers an array of many interesting ethnic businesses but many reasonable and interesting delis, take-out places and restaurants that won’t break the budget. Many of the dining establishments featured on my DiningonaShoeStringinNYC@Wordpress.com site are found in the Garment District on its borders and streets that will save you money and the food is wonderful.

Starting right at the border of the neighborhood right across the street from the Port Authority is Capizzi Pizza at 547 Ninth Avenue. Their delicious small pizzas are all homemade down to the sausage made for the toppings. When I ate there a few years ago they were noted for their small pepperoni pizza which was excellent. The service was very friendly and very authentic. It can be pricey though but the quality is excellent.

Capprizzi Pizza at 547 Ninth Avenue

https://capizzinyc.com/

My review on TripAdvisor:

A block down and across the street from the Port Authority is the original Two Brother Pizza at 542 Ninth Avenue. This place has been around for years and has one of the best $1.00 slices of pizza in Manhattan. This is my ‘go to’ place when I need a quick snack and want something substantial. To my knowledge, it is one of the original dollar slice places in the City.

The restaurant is in a rather shady section of the shadow of the Port Authority. During the day it is okay but the later at night you get it does attract some interesting characters especially if you eat outside on one of the cocktail tables. The pizza is really good and is one of the few dollar pizza places where the pizza tastes like something. Most places I find in the City the pizza is just something to fill you up.

Two Brothers Pizza at 542 Ninth Avenue

https://www.2brospizzanewyork.com/

My review on TripAdvisor:

https://www.tripadvisor.com/Restaurant_Review-g60763-d2200990-Reviews-2_Bros_Pizza-New_York_City_New_York.html?m=69573

My review on DiningonaShowStringinNYC@Wordpress.com:

Across the street from Two Brothers Pizza and our ‘go to’ place for breakfast during the Christmas holidays was Hell’s Kitchen Deli, a relatively new place to the neighborhood. This is where I ordered Bacon, Egg and Cheese sandwiches. The place is really clean and has a nice selection of snacks and sandwiches.

Hell’s Kitchen Deli at 535 Ninth Avenue has the best breakfast sandwiches

https://www.seamless.com/menu/hells-kitchen-deli-535-9th-ave-new-york/727443

My review on TripAdvisor:

https://www.tripadvisor.com/Restaurant_Review-g60763-d15167472-Reviews-Hell_s_Kitchen_Deli-New_York_City_New_York.html?m=69573

Though most of the housing in this part of the neighborhood is old tenement housing, you can look up from a distance and see some unusual carvings in the buildings. The building at 510-508 Ninth Avenue has some strange faces staring back at you from above. The building was built in 1920 (Apartments.com/StreetEasy.com).

508-510 Ninth Avenue

The faces at the doorway stare back

https://www.apartments.com/508-ninth-ave-new-york-ny/z9017ex/

When walking down Ninth Avenue, you will see the signs of the past not just in the architecture but in former restaurants and provision stores that used to line the Avenue. First there is Esposito Meat Market at 500 Ninth Avenue which has been in business since 1932. You can see the selection of meats and different cuts from the window. The one time I walked in you could smell the aroma of the freshly cut meats. The store prides itself on always delivering quality (Esposito Meat Market website).

Esposito Meet Market at 500 Ninth Avenue

http://espositomeatmarket.com/

Years ago I did an article on Manganaro’s Grosseria Italiano at 488 Ninth Avenue when owner Seline Dell’Orto still owned and worked at the store. The famous Italian provision store closed about ten years ago after years of squabbling but the sign is still there. It is now Tavolo Restaurant.

Manganaro’s Grosseria Italiano at 488 Ninth Avenue in 2011

Enjoy the article I wrote on Manganaro’s years ago:

https://patch.com/new-jersey/hasbrouckheights/a-trip-to-manganaros-in-chelsea-for-a-great-lunch

One of the places that had inspired my dining site, “DiningonaShoeStringinNYC” is the 9th Avenue Gourmet Deli (Formerly the AM/PM & Juniors Deli) at 480 Ninth Avenue. This amazing little deli has it all, a nice grocery department, cold drinks and wonderful hot and cold food section that never ceases to amaze me.

The 9th Avenue Deli at 480 Ninth Avenue

https://m.facebook.com/115798258443108

My review on TripAdvisor:

https://www.tripadvisor.com/Restaurant_Review-g60763-d4758581-Reviews-9th_Ave_Gourmet_Deli-New_York_City_New_York.html?m=69573

My review on DiningonaShoeStringinNYC@Wordpress.com:

The breakfast platters here are heaping with eggs, pancakes and sausage and the sandwich platters fill the take out containers. Everything is freshly cooked and delicious. Their burgers are cooked perfectly and they don’t skimp on the fries. The best part is that they are open 24 hours.

Another great place that I love to stop at is Kashmir 9 at 478 Ninth Avenue. The cuisine of the restaurant is traditional Bangladesh and Pakistani food with all sorts of baked goods and entrees. I have had their Lamb Kebobs, Chicken Patties, Potato Cutlets and the Vegetable Samosas are out of this world.

Kashmir 9 at 478 Ninth Avenue

https://www.facebook.com/kashmire9newyork/

When you walk in the whole restaurant has the wonderful smell of curry and spices with the hustle and bustle of many languages being spoken. There is even a prayer rug in the back section of the restaurant for those on their breaks which I thought was a nice touch for their busy customers.

The kebobs here are delicious

The lunches here are reasonable and delicious

As I passed all the restaurants, I walked down Ninth Avenue to a small park that I never really noticed before. At least that it was a park. This little park called “The Canoe” Plaza is part of the Hudson Yards/Hell’s Kitchen Alliance and is at the corner of Ninth Avenue and West 37th Street. This was the creation of the design team of Design Wild and was convert the block to a flowery heaven right at the entrance of the Lincoln Tunnel (Hudson Yards Alliance/Design Wild).

The Canoe Plaza designed by Design Wild

http://www.designwildny.com/canoe-plaza

https://www.hyhkalliance.org/about-the-bid

The unique statue that graces the garden is by artist Jordan Baker- Caldwell called “Ascension”.

“Ascension” by Artist Jordan Baker-Caldwell

Ascension

Jordan Baker-Caldwell is an American born artist from New York City and is the youngest artist in the history of New York to have a permanent public sculpture. The artist’s work has been noted as evoking questions about gravity, structure, balance and the human body in relation to space (Artist’s bio).

Please watch the video of the artist describing his work in the park

https://m.facebook.com/mrjordanbc/posts

As I turned the corner of the border of the neighborhood at West 34th Street, I saw a familiar restaurant from Christmas time, Golden City Chinese Restaurant at 423 Ninth Avenue. This is where we ordered in our Christmas dinner. I have to admit that their fried rice is really good but the rest of the meal was okay.

Golden City Chinese Restaurant at 423 Ninth Avenue (Closed January 2024)

http://www.goldencitynyc.com/

Walking down West 34th Street brought back memories of my years at Macy’s. It is truly amazing how the City keeps changing. When I worked in the City in the early 1990’s, West 34th Street was not a place you wanted to walk at night or sometimes even during the day. From Sixth Avenue to Eighth Avenue was particularly sketchy. Now it is all new office buildings with most of the old neighborhood from Eighth to Seventh Avenue either completely knocked down or renovated.

Still there are a couple of old standbys still left. One of them before you arrive at Macy’s is the Hotel New Yorker on the corner of Eighth Avenue and West 34th Street at 481 Eighth Avenue. The hotel was designed by architects Sugarman and Berger and designed in the Art Deco style. The hotel was constructed in 1928 and opened in 1930. The hotel now managed by Wyndam Hotels put the hotel through a full renovation in 2006 to bring it back to its glory years now reflected the resurgence of the neighborhood (Hotel New Yorker History website/Wiki).

The Hotel New Yorker at 481 Eighth Avenue

https://www.newyorkerhotel.com/

https://en.wikipedia.org/wiki/Wyndham_New_Yorker_Hotel

I continued walking down West 34th Street to Seventh Avenue I arrived at Macy’s at 151 West 34th Street. Things have changed so much in thirty years. The whole area has gotten so much better. It was so run down when I worked there. Also the retail scene was so much different with new retail stores lining this part of West 34th Street that used to be discount retailers.

Where the H & M store at 1293 Broadway is now used to be Herald Center, an upscale mall that never did well and the concept closed two years later when I returned to work in the buying offices. The only thing that survived was the food court on the top floor.

RH Macy’s at 151 West 34th Street

https://l.macys.com/new-york-ny

Before 1965, this was home to Saks 34th Street before its move to its current Fifth Avenue location. The store was founded by Andrew Saks and opened its doors in Herald Square in 1902 just five weeks before Macy’s opened their doors. The store was designed by architects Buchman & Fox in the Classical style. The store was bought by the Gimbel family in 1923 and that is when it was moved to its current location at 511 Fifth Avenue. The original store is now covered with new siding to give it its modern look for H & M (NYC Circa). The building stretches from West 34th to West 33rd Street along the Broadway corridor.

Saks 34th

The Saks 34th Street Building on the corner of West 34th Street and Broadway at 1293 Broadway

https://en.wikipedia-on-ipfs.org/wiki/Saks-34th_Street.html

Next door to that was the old Gimbel’s Department Store building that closed in 1986, a year and a half before I started at Macy’s. Gimbel’s had always been considered our rival for years but I think because of the sheer size of Macy’s I have a feeling that we beat them in sales. Gimbel’s had come to New York City by way of Philadelphia by the Gimbel’s family. It was founded by Adam Gimbel in 1887. The store in Herald Square opened in 1910 in the classical style by architect Daniel Burnham (Wiki). The store stretches from West 33rd to West 32nd Streets along Broadway.

Gimbels Department Store

Gimbel’s Department Store at Sixth Avenue and 33rd Street

There are still traces of Gimbels Department Store

https://ghosts-of-retailers-past.fandom.com/wiki/Gimbels

When the store closed in 1986,  it was renovated and was called A & S Plaza when that store moved into the space. When A & S closed in the mid 1990’s when it merged with Macy’s, the store was renovated again and now is called Manhattan Mall. It is mostly office space now (Wiki).

In the middle of this former shopping district and just south of Herald Square is Greeley Square named after Horace Greeley, the editor of the New York Tribune. The square was acquired by New York City in 1846 and turned into the park. The statue that dominates the southern end of the park was designed by sculptor Alexander Doyle in 1890 (NYCParks.org).

Greeley Square was named after Horace Greeley, who published the first issue of The New Yorker magazine and established the New York Tribune. He was also a member of the Liberal Republican Party where he was a Congressman and ran for President of the United States after the Civil War.

Horace Greeley

Publisher and Politician Horace Greeley famous for his quote “Go West, young man, Go West”

https://www.britannica.com/biography/Horace-Greeley

The Horace Greeley statue is located in the park just south of Herald Square in Greeley Square.

The statue at Christmas time

The statue was created by artist Alexander Doyle. Alexander Doyle was an American born artist who studied in Italy with several artists. He is best known for his marbles and bronze sculptures of famous Americans including many famous Confederate figures that have come under fire recently.

http://www.askart.com/artist/Alexander_Doyle/61138/Alexander_Doyle.aspx

Reaching the border with Murray Hill to the east is the former B. Altman Department Store that closed in 1989 and in the other corner is the Empire State Building, once the tallest building in the world.

B. Altman & Co. II

The B. Altman Building at 361 Fifth Avenue was built by Benjamin Altman for the new location for his ‘carriage trade’ store. The store was designed by architects Trowbridge & Livingston in the “Italian Renaissance Style” in 1906. The palatial store was home to couture clothing, fine furniture and expensive art work.

The former B. Altman Department Store at 361 Fifth Avenue

https://en.wikipedia.org/wiki/B._Altman_and_Company

http://daytoninmanhattan.blogspot.com/2015/11/the-b-atlman-co-bldg-no-361-fifth-avenue.html

As the shopping district left Sixth Avenue below 23rd Street, the former “Ladies Shopping Mile” (read my Victorian Christmas Blog on the shopping district) gave way to stores opening between 34th Street to 42nd Street and eventually to the Fifth Avenue locations between 50th and 60th Streets where what is left of the great stores stand today.

The Ladies Shopping Mile on the Sixth Avenue corridor at the turn of the last century

My blog on the Ladies Shopping Mile and a “Victorian Christmas”:

https://wordpress.com/post/mywalkinmanhattan.com/8117

Across the street from the old B. Altman’s building is another impressive building also under scaffolding 10 East 34th Street, The Ditson Building. The impressive building with it intricate details was built in 1906 and designed by architects Townsend, Steinle & Haskell in the Beaux-Arts style for Charles H. Ditson. Mr. Ditson ran the New York division of his family’s company, Charles H. Ditson & Company, a publisher and musical concern (Daytonian).

10 East 34th Street-The Ditson Building

The details of the building.

http://daytoninmanhattan.blogspot.com/2012/05/1907-ditson-building-nos-8-to-12-east.html

https://www.loopnet.com/Listing/10-E-34th-St-New-York-NY/16111124/

Crossing Fifth Avenue, I continued to walk down West 34th Street once a major shopping district lined with shops and department stores. The most impressive and well known building in the neighborhood is the former tallest building in the world at 102 floors, the Empire State Building at 2-20 West 34th Street.

The Empire State Building is probably the most famous building in New York City outside of maybe Rockefeller Center and one of the most prominent. The building sits on the side of the former Astor Mansion and the first Waldorf-Astoria Hotel before the current one was built in the 1930’s on Park Avenue.

The Empire State Building was inspired during the “Race to the Sky” movement in New York City during the 1920’s prosperity with builders vying for the “World’s Tallest Building” title. This was going on in cities all over the US at a time of great innovation in building. The building was conceived in 1929 long before the Stock Market Crash of 1929 as 40 Wall Street and the Chrysler Building were being constructed (Wiki).

The Empire State building at 20 West 34th Street

https://www.esbnyc.com/

The building is known just by its appearance and is probably best known for the movie “King Kong” back in the 1930’s and most recently “Sleepless in Seattle” in the 1990’s. The movies don’t do the building justice from its sky decks with views of Manhattan and beautiful Art Deco details on the elevators and in the lobby. The 102 story building is one of the ‘Seven Wonders of the Modern World’ and was the tallest building in the world until the World Trade Center opened in 1970 (Wiki). It is now the second tallest building in New York City.

The famous Empire State Building scene from “King Kong” in 1933

The building is a major tourist site and it was so strange to see no one in line for the now open sky ride to the sky decks where you can see across the whole City. The lines are usually really long down West 34th Street but there were just a few people talking to the guards the days I passed. If you get a chance to walk around the lobby it really is beautiful but that was pre-COVID. You have to have preassigned tickets to get into the building.

As I continued down West 34th Street, I saw the old Ohrbach’s Department Store building at 7 West 34th Street. The store was still open when I started to work at Macy’s in 1988 but it closed about a year later to be followed by B. Altman & Company in 1990. That left Macy’s alone on West 34th Street until a branch of the A & S opened in the Gimbel’s building in the 1990’s (that would close when A & S merged with Macy’s in 1995).

7 West 34th Street-McCreeyers/Ohrbach’s Department Store

https://en.wikipedia.org/wiki/Ohrbach%27s

What I did not know was the building has an older past by its original owner James McCreeyer & Company, a luxury department store that had started in the 1860’s and had closed this location in 1953 due to changing styles and business. Ohrbach’s bought the store in 1954 and ran it as a moderate department store until it closed in 1988 (Wiki and Defunct Department Stores).

Another impressive building on the this former shopping street is 19 West 34th Street, The Martin Building. The building was built and finished in 1907 for the Réveillon Freres, a leading manufacturer of furs and accessories. The building was designed in the Italian Renaissance style with Beaux Arts features. The company moved out of the building and further uptown in 1918 and leased the building out (Daytonian). The building now serves as offices on top and retail on the bottom.

17-19 West 34th Street-The Martin Building/Revillon Freres Building

http://daytoninmanhattan.blogspot.com/2012/12/the-1905-revillon-freres-bldg-nos-19-17.html

https://streeteasy.com/building/17-west-34-street-new_york

Another standout building I saw was 31 West 34th Street the former Oppenheim, Collins & Company Department Store building. The store was built in 1907 for the Oppenheim, Collins & Company wholesalers when they decided to open a retail store in the location. The former department store was designed by architects Buchman & Fox in the Beaux Arts style. The store existed until 1963 when it was merged by the owner of the store with Franklin Simon & Company Department Store and the name disappeared. The store closed in 1977 (Daytonian).

31 West 34th Street-The Oppenheim, Collins & Company/Franklin Simon & Company building

http://daytoninmanhattan.blogspot.com/2015/11/the-oppenheim-collins-co-bldg-no-31.html

https://streeteasy.com/building/31-west-34-street-new_york

The last building I noticed for its beauty was on the corner of Sixth Avenue and West 34th Street, 47 West 34th Street (1378 Broadway or 2 Herald Square) the Marbridge Building. The Marbridge Building was by architects Townsend, Steinle & Haskell in 1909 in the Classical Beaux Arts style and has been used as an office building since its opening (Wiki/Photo/Street).

47 West 34th Street-The Marbridge Building

https://streeteasy.com/building/28_47-34-street-astoria

It is funny that in all the years I had worked at Macy’s Herald Square, I either never noticed these buildings on all my walks along 34th Street or never gave them a lot of though. When you realize the rich architectural history of the neighborhood and the role it played in the retail history of New York it really amazed me how prominent a shopping area this once was between 1900-1960. This growth came about as the retail district moved further uptown from the Ladies Shopping Mile district on Sixth Avenue below West 21st Street.

I finished my walk of the borders of this neighborhood with a quick break by relaxing in Greeley Square again and using one of the few public bathrooms in the area (the other being Macy’s lower level Men’s Department) and just sat back and admired the Horace Greeley statue. I wondered how many people passed this statue and never gave it any thought. I wondered what he might of thought of the changes here in the last 100 years. The neighborhood is so rich in history of the development of the business sector in New York City.

As I walked up Fifth Avenue, the western border of the neighborhood, I was struck by all the other beautiful buildings that must have housed fine retail stores as the shopping district moved to this area.

At the corner of Fifth Avenue and West 36th Street is 390 Fifth Avenue that was designed by the architectural firm of McKim, Mead & White for the Gorham Manufacturing Company of fine silver products in 1903. It was designed in the “Italian Renaissance Style” and was used for manufacturing and their showroom. It later became Russeks Department store and has now found other uses.

390 Fifth Avenue-The Gorham Manufacturing Building

https://en.wikipedia.org/wiki/390_Fifth_Avenue

https://www.loopnet.com/Listing/390-5th-Ave-New-York-NY/17368347/

Another standout building is 383 Fifth Avenue. These two interesting twin buildings were built in the mid-1800’s as private homes and then converted to office space in the 1890’s.

381-383 Fifth Avenue

https://www.realtyhop.com/building/381-5th-avenue-new-york-ny-10016

Further up is the dazzling 373 Fifth Avenue which was built in 1800’s for the home of Charles H. Russell when the area was dominated by great mansions. As one by one the mansions were razed for commercial use, the home was razed in 1906 and architects Hunt & Hunt built the current office building in 1906 for  Joseph Fahys & Company and for silversmiths Alvin Manufacturing Company (Daytonian).

373 Fifth Avenue-The Alvin Building

https://www.uhotelfifthavenue.com/

http://daytoninmanhattan.blogspot.com/2011/12/hunt-hunts-1906-alvin-building-373.html

Walking further up Fifth Avenue into the 400 block, more unique buildings fascinated me. The first that has always caught my eye is 401 Fifth Avenue, the old Tiffany & Company building. The building was designed for the company by Stamford White of McKim, Mead & White and was completed in 1905. The building was used by the jewelry store until 1940 when it moved to its new location further up Fifth Avenue. The building was inspired by the Palazzo Grimani de San Luca in Venice, Italy (Wiki).

401 Fifth Avenue-The Tiffany Building

https://en.wikipedia.org/wiki/Tiffany_and_Company_Building

Another standout building further up is 411 Fifth Avenue with its interesting trim and sculpture along the sides and top of the building. This building was built in 1915 again by the architectural firm of Warren & Wetmore with what was considered baroque trim  that included urns, flowers and heads with facial reliefs (Daytonian). The building was used for small luxury manufacturing for things like millinery, lace and silversmiths. Today it is used as an office building.

411 Fifth Avenue

http://daytoninmanhattan.blogspot.com/2012/09/the-unique-1915-no-411-fifth-avenue.html

https://www.loopnet.com/Listing/411-Fifth-Ave-New-York-NY/18139464/

Approaching the New York Public Library again, I passed what were some of the great department stores along the Fifth Avenue retail corridor that once dominated between 34th and 42nd Streets.

The detail of the top of 411 Fifth Avenue.

The former Lord & Taylor headquarters store that opened in 1914 just recently closed with a sale to the now imploded We Works company and was just sold to Amazon for 985 million dollars. This former ‘grand carriage trade’ store replaced the former headquarters store at Broadway and 20th Street by Union Square and opened at this location at 424-434 Fifth Avenue. The 11 story building was designed by architects Starrett & Van Vleck in the ‘Italian Renaissance Revival’. The store closed for business in January of 2019 after over one hundred years in the location.

424-434 Fifth Avenue The Lord & Taylor Building

https://en.wikipedia.org/wiki/Lord_%26_Taylor_Building

Lord & Taylor Department Store

Lord & Taylor was founded in New York City in 1826 and has moved around the City several times in its long history. I will miss walking around the store and wondering through the store at Christmas time which was always magical in the store’s heyday. I like everyone in the City will miss their Christmas windows.

Lord & Taylor Christmas Windows

I’m not sure if Amazon will continue this tradition

Another great retailer was at 452 Fifth Avenue, the former home to Knox Hat Company which was incorporated into the HSBC Tower in 1984. The glass tower was built around the Beaux Arts building for the HSBC and it was considered an architectural marvel when it opened. The Knox Building was built in 1902 and is considered on of the finest examples of ‘Beaux Arts style’ in Manhattan.

452 Fifth Avenue-The Knox Hat Company Building part of the HSBC Building

The beautiful details of 452 Fifth Avenue

https://en.wikipedia.org/wiki/452_Fifth_Avenue

The Knox Hat Company was considered one of the finest hat companies for men when it was founded in 1838. It once had 62 retail stores and was sold in all the finest stores. It did not survive the Great Depression and was merged with three other companies in 1932 to form Hat Corporation of American (Hat Co) (Bernard Hats history).

The last interesting building I saw before returning to the library to relax by the fountains again was 454 Fifth Avenue at 40th Street, the old Arnold Constable & Company department store.

Fifth Avenue at 40th Street-Arnold Constable & Company Department store

https://en.wikipedia.org/wiki/Arnold_Constable_%26_Company

http://www.thedepartmentstoremuseum.org/2011/08/arnold-constable-co-new-york-city-new.html

The building opened in 1915 and closed when the company went out of business in 1975. It is now part of the New York Public Library. Arnold Constable & Company was founded in 1825 and was considered one of the oldest stores in New York City. The building was created as the shopping district moved further uptown. The company closed for business in the 1990’s.

I reached Bryant Park by the afternoon and it was just beautiful that afternoon. The park has gotten more crowded with each month that the City has opened. The tables and chairs are ‘socially distanced’ and park patrons did their best to stay away from each other. It also has the nicest and cleanest public bathrooms in Manhattan so it is worth the wait in line.

Bryant Park was busy that day

https://bryantpark.org/

Bryant Park during the late Winter

Years ago when I worked in Manhattan in the early 90’s, Bryant Park was only used for drug dealing and criminal activity and was best avoided. What twenty years and a major renovation can do to a park. Today you can walk along the flowering paths and think you are in Paris. In the past there have been concerts and movies in the park but because of COVID-19, you can just sit in the park on a chair or bench and enjoy the sunshine and admire the flowers.

Just walking along the paths of Bryant Park can make you forget your troubles especially in the summer.

I continued my walk of the Garment District passing the New York Public Library admiring the stone carvings and statuary that is part of the entrance of the famous library. The library had just had a recent refreshing and looked magnificent with the fountains flowing and patrons filling the tables outside the building.

The New York Public Library guards the borders of Murray Hill from Fifth Avenue during COVID

https://www.nypl.org/

The detail work on the library.

This famous iconic building was designed by the firm of Carrere and Hastings in the Beaux-Arts style and opened its doors May 23, 1911. The founding for this important library came from patronage of the wealth members of society who believed in the value education and opened it to the people.

The famous lion statues that grace the entrance of the library were designed by American sculptor Edward Clark Potter and they were carved by the Piccirilli Brothers, American stone carvers whose business was based in the Bronx.

The Lion Statues

Edward Clark Potter is an American born artist who studied at the School of the Museum of Fine Arts in Boston and at the Academie Julian in Paris where he studied ‘animalier’, animal sculpture.

Edward Clark Potter artist

Artist Edward Clark Potter

https://allfamous.org/people/edward-clark-potter-18571126.html

The Piccirilli Brothers were a family of stone carvers and artists in their own right who were from Massa, Italy and owned a business in the Bronx. There were responsible for many famous statues all over the City including the Maine Memorial in Columbus Circle and the Firemen’s Memorial in Riverside Park.

Artist Atillio Piccirilli

Artist Attilio Piccirillo , one of the most famous from the family

http://exquisites.org/exquisite-family/Piccirilli-Brothers-001.html

Another feature of the famous building and I had never noticed before was the elegant fountains that flank the entrance to the library. I did not realize that these fountains had just been restored in 2015 after thirty years of not functioning. They were restored with a grant from the Robert W. Wilson Charitable Trust (NYPL Site).

The fountain “Beauty”

The fountain “Truth”

These beautiful fountains were designed by artist Frederick MacMonnies, an American born artist who studied at the Ecole des Beaux Arts in Paris.

Frederick MacMonnies artist

Artist Frederick MacMonnies

https://americanart.si.edu/artist/frederick-macmonnies-3059

Tucked to the side of the library that I never noticed before was the plaque dedicated to Wendall Wilke, an American lawyer and the 1940 Republican Presidential Candidate.

The Wendall Wilke plaque on the side of New York Public Library.

Wendall Wilke, the 1940 Presidential candidate

https://en.wikipedia.org/wiki/Wendell_Willkie

I relaxed under the trees and took a break from the walking. It is a funny thing that I have noticed at the park and it seems like no one is ever working. Everyone is either eating or talking. It has been so different since COVID started. You never see dressed businesspeople in the park taking a break. It looks more like it is full of tourists visiting.

Enjoy the opening scene of “Ghostbusters” from 1984 shot at the NY Public Library:

Enjoy this scene from “Ghostbusters” from 1984 shot at the NY Public Library

The opening of the film “Ghostbusters” was shot inside the New York Public Library

Still when the park is in full bloom there is nothing like it. It is surrounded by classic architecture and beautiful buildings. They even were bringing back the “Bryant Park Film Festival” by the end of the summer. One Monday night I took a break from walking and watched the film “Moonstruck” which I had seen outside once at the Brooklyn Botanical Garden. Even tough I had seen it hundreds of times since it came out I never tire of watching the film.

The library at the end of the evening.

The library at Christmas time

There have been many changes around Bryant Park in the last twenty years. Most of the older buildings of Times Square have been long knocked down and the area rebuilt which needed it. Now the impressive Bank of America building at 1111 Sixth Avenue (or also known as One Bryant Park) graces the corner of West 42nd Street and Sixth Avenue (trust me, no one in New York City calls Sixth Avenue “The Avenue of the Americas”).

This innovative building was designed by architect Rick Cook from the firm of Cookfox Adamson Associates. The building was designed with a clear ‘Curtin wall’ and several diagonal planes for wind resistance. The building was also awarded a LEED (Leadership in Energy and Environmental Design) for sustainable ‘green’ architecture (Wiki/Durst website).

Bank of America Building at 1111 Sixth Avenue

The Bank of America Building at night

https://en.wikipedia.org/wiki/Bank_of_America_Tower_(Manhattan)

https://www.durst.org/properties/one-bryant-park

The further you walk down West 42nd Street, the more you see how the block has changed in the last thirty years. All the older theaters and office buildings were knocked down and cleared out back in the 1980’s when Times Square went through urban renewal. The more historical theaters and old hotels have since been refitted and renovated.

Across the street in Three Bryant Park’s plaza is an interesting statue entitled “The Guardians: Hero” by artist Antonio Pio Saracino. This unique sculpture in made in layers and created from marble set in precision stone. The statue is done in repeated planes of marble . The sculpture is a modern representation on Michelangelo’s “David” Stoneworld/APS Designs).

“The Guardians: Hero at 3 Bryant Park

https://www.stoneworld.com/articles/87858-guardians-sculpture-in-new-york-city-is-example-of-one-of-a-kind-fabrication-on-display-in-manhattan

Artist Antonio Pio Saracino

https://en.wikipedia.org/wiki/Antonio_Pio_Saracino

Home

The plaza at night during the holidays.

Artist Antonio Pio Saracino is an Italian born artist currently working in New York City. He is a graduate of Sapienza University of Rome and works as an architect and designer. He has had shows all over the world (Wiki).

At the corner of West 42nd Street and Broadway is the Knickerbocker Hotel at 6 Times Square. This hotel has had many incarnations over the years including an apartment house. As the neighborhood has improved, the historical buildings in the area have been renovated back to their former selves.

The Knickerbocker Hotel was built by John Jacob Astor IV and it opened in 1906. The hotel was designed by the firm of Marvin & Davis in the Beaux-Arts style. The outside of the hotel was built in red brick with terra cotta details. The hotel was fully renovated in 2015 (Wiki).

The Knickerbocker Hotel at 6 Times Square

https://en.wikipedia.org/wiki/The_Knickerbocker_Hotel

One building that stands tall in Times Square is One Times Square known as 1475 Broadway. Once the home headquarters for the New York Times was opened in 1904. The building was designed by architect Cyrus L.W. Eidlitz. The original façade was of stone and terra cotta but this has been mostly stripped and is now home for mostly advertising. The ball still drops from the top of the building every New Year (Wiki).

One Times Square

One Times Square with the ball lit

https://en.wikipedia.org/wiki/One_Times_Square

https://www.jamestownlp.com/properties/one-times-square

What is left of the old ’42nd Street’ Theater District has been renovated and refitted of its historic theaters. The rest of the block was knocked down and new office buildings were built starting in the late 1980’s and throughout the 1990’s. This is still a major gateway to the City especially from the Lincoln Tunnel and the Port Authority (NYCEDC/42nd Street Redevelopment Project).

The original 42nd Street Redevelopment project (NYCEDC)

https://edc.nyc/project/42nd-street-development-project

In the early 1980’s to the early 90’s until Mayor Rudy Giuliani took office, this area was being touted for redevelopment. It had started before the 1987 Stock Market Crash and then stalled for almost eight years. In the early 1990’s, the whole block between Seventh and Eighth Avenues along West 42nd Street were torn down, the theaters started to get renovated and new office buildings were built. If someone left New York City in 1990 and came back today, they would not recognize the neighborhood to the changes made.

The 42nd Street Renewal Plan (NYCEDC)

https://edc.nyc/project/42nd-street-development-project

Some of the changes has been the renovation and restoration of three beautiful theaters, the New Victory Theater at 209 West 42nd Street, the New Amsterdam Theater at 214 West 42nd Street and the former Empire Theater now the AMC Empire Theater at 234 West 42nd Street. Each of these architectural wonders used to be major theater houses before they became porn theaters and are now back to their original glory.

The New Victory Theater was one of the first theaters to reopen under the new plan.

New Victory Theater at 209 West 42nd Street

https://en.wikipedia.org/wiki/New_Victory_Theater

https://www.facebook.com/newvictorytheater/

The New Victory Theater was built by Oscar Hammerstein I in 1900 and was designed by architect Albert Westover. It opened as the Theatre Republic in 1900 and showed live stage shows. It did not become a movie theater until 1942 and by 1972 it became a porn theater. it resumed legitimate theater by the 1990’s when it was refurbished in 1995 and was the first theaters renovated in the 42nd Development plan (Wiki).

New Amsterdam Theater at 214 West 42nd Street

https://newamsterdamtheatre.com/

https://en.wikipedia.org/wiki/New_Amsterdam_Theatre

The New Amsterdam Theater is one of the oldest theaters in the area having been built between 1903 and 1904. The theater was built by Klaw and Erlanger for live theater and was designed by architects Herts &Tallant with a Beaux Arts exterior design and an Art Deco interior. The embellishments and details on the outside are quite elaborate (Wiki).

The theater was home to the Ziegfeld Follies from from 1913 to 1927 and hosted the elaborate shows of their day. It then was converted to a movie theater in 1937 until 1983 when it was leased to the Walt Disney company and renovated between 1995 and 1997. It is now operated by Disney Theatrical Productions for their live shows (Wiki/Walt Disney Company)

AMC Empire 25 Theater

The detail work on the AMC Empire 25 Theater

https://www.amctheatres.com/movie-theatres/new-york-city/amc-empire-25

https://en.wikipedia.org/wiki/Empire_Theatre_(42nd_Street)

http://cinematreasures.org/theaters/255

The former Empire Theater now the AMC Empire 25 was built in 1912 for producer Al H. Woods and was designed by architect Thomas W. Lamb in the Beaux Arts style. The theater was for live stage performances until 1943 when it was converted into a movie palace. It closed for good in the 1980’s as the area declined (Cinema Treasurers).

In 1998, the theater was moved from its location at 236 West 42nd Street and moved down the street to its present location at 234 West 42nd Street. The exterior was largely kept intact and the present theater interior was built inside of it enhancing the beauty of the present building (Cinema Treasurers/Wiki).

These theaters showed the testament of time and this type of architecture now is appreciated and being refitted to modern uses like the buildings I had seen in NoMAD (North of Madison Square Park) and in the Flatiron District.

A lot of the businesses on West 42nd Street heading back to the Port Authority have started opening up again. Sidewalk cafes were out with the warmer weather and customers were milling around. I saw this happening on my walks into the Hell’s Kitchen/Clinton section just north of the border of the Garment District.

One of my favorite Chinese restaurants from the 1990’s, Ollies at 411 West 42nd Street had not just opened their dining room but their outside cafe dining. Ollies had once been a popular restaurant in the Theater district at the corner of West 46th Street off Broadway and one of my favorite places to eat after work. It is still popular but the chef has since changed.

Ollies at 411 West 42nd Street

https://ollieseats.com/ollies-sichuan

My review on TripAdvisor:

https://www.tripadvisor.com/Restaurant_Review-g60763-d952664-Reviews-Ollie_s_Sichuan_Restaurant-New_York_City_New_York.html?m=69573

The inside of Ollie’s Dining Room

https://ollieseats.com/ollies-sichuan

My review on TripAdvisor:

https://www.tripadvisor.com/ShowUserReviews-g60763-d952664-r1044809298-Ollie_s_Sichuan_Restaurant-New_York_City_New_York.html?m=19905

The Cantonese Wonton Soup here is excellent

The Classic Egg Rolls are a treat

Their classic Egg Rolls are wonderful

One building that stood out amongst the smaller tenement buildings of West 42nd Street was the Holy Cross Church at 329 West 42nd Street, which was decorated by plantings of many flowers that gave it a festive appearance.

Holy Cross Church at 329 West 42nd Street

https://christinthecity.nyc/

The building has a interesting history. The parish was established in 1852 and the original building was built in 1852 but it was outgrown so a new building was built in 1854. This building was hit by lightning in 1867 and the current building was built in the same spot in 1870. It was built by architect Henry Englebert and is the oldest building on 42nd Street (Wiki and Holy Cross History).

Once I got back to Port Authority it was back for a bathroom break as there are not many public toilets in the neighborhood. Then I made the walk around the second time around the perimeter of the Garment District admiring the buildings and businesses walking the other side of the street. I could see by the traffic that the east side of Eighth Avenue was very quiet near the now closed theaters.

This area was hit hard by COVID pandemic and it is rumored that Broadway theaters should open between September and December (at the time of this writing of this blog, some of the theaters started to open up and some closed immediately). Slowly over the past month and a half the night foot traffic has increased with the opening of live theater and the loosening restrictions at the movie theaters. This has lead to the restaurants in the area reopening as well so there are lights on now on these blocks at night. They have also gotten cleaned up more.

The changes of the Upper Part of the Garment District along with Hell’s Kitchen have changed tremendously in the last thirty years with completion of the 42nd Street Redevelopment projects, more new hotels opening and the rezoning of the area under the Bloomberg Administration. We will start to see even more changes in this area as development post COVID starts to open. The funny part is that even when I entered the City again last June, it never stopped.

Bryant Park at night in the summer.

This part of Manhattan keeps moving forward with new buildings, new restaurants and new ideas.

Please check out my other blogs on the Garment District:

Day Two Hundred and Twelve: Walking the Avenues of the Garment District:

https://wordpress.com/post/mywalkinmanhattan.com/20968

Day Two Hundred and Fourteen: Walking the Streets of the Garment District:

https://wordpress.com/post/mywalkinmanhattan.com/21352

The Garment District Alliance:

https://garmentdistrict.nyc/

Theaters to Visit:

New Victory Theater

209 West 42nd Street

New York, NY

(646) 223-3010

Open: See Website

https://en.wikipedia.org/wiki/New_Victory_Theater

https://www.nyc-arts.org/organizations/68/new-victory-theater

New Amsterdam Theater

214 West 42nd Street

New York, NY 10036

(866) 870-2717

https://en.wikipedia.org/wiki/New_Amsterdam_Theatre

https://newamsterdamtheatre.com/

Open: See Website

AMC Empire 25 Theater

234 West 42nd Street

New York, NY 10036

(212) 398-2597

https://www.amctheatres.com/movie-theatres/new-york-city/amc-empire-25

Open: See website for scheduled times

Walks of the Bordering neighborhoods of the Garment District:

Check out the other walks of the Hell’s Kitchen/Clinton/Midtown West on this blog:

Walking the Border and Avenues of Hell’s Kitchen Day One Hundred and Ninety Four:

https://wordpress.com/post/mywalkinmanhattan.com/17414

Walking the Streets of Hell’s Kitchen Day One Hundred and Ninety Seven:

https://wordpress.com/post/mywalkinmanhattan.com/17711

Walking the Borders of Hell’s Kitchen (Western Side) Day One Hundred and Ninety Nine:

https://wordpress.com/post/mywalkinmanhattan.com/18087

I had to split the neighborhood into two parts separated by 10th Avenue as there was so much to see and the complexity of the neighborhood changes on each side.

Walks in the surrounding neighborhoods of Murray Hill and Kipps Bay:

You really do learn something new every day!

Check out my other blogs on Murray Hill as well:

Walking the Avenues of Murray Hill on August 14th, 2020:

https://wordpress.com/block-editor/post/mywalkinmanhattan.com/14465

Walking the Streets of Murray Hill from September 4th-6th, 2020:

https://wordpress.com/block-editor/post/mywalkinmanhattan.com/14568

Don’t miss my blogs on the Turtle Bay neighborhood just north as well:

Walking the Streets of Turtle Bay-Day One Hundred and Forty:

https://wordpress.com/post/mywalkinmanhattan.com/9245

Walking the Borders of Turtle Bay-Day one Hundred and Thirty-Eight:

https://wordpress.com/post/mywalkinmanhattan.com/9125

Places to eat:

Capprizzi Pizza

547 Ninth Avenue

New York, NY 10018

(646) 746-5120

https://capizzinyc.com/

Open: Sunday 12:00pm-9:00pm/Monday-Thursday 11:00am-3:30pm-5:00pm-10:00pm/Friday & Saturday 11:00am-3:30pm-5:00pm-11:00pm

My review on Tripadvisor:

https://www.tripadvisor.com/Restaurant_Review-g60763-d1902953-Reviews-Capizzi-New_York_City_New_York.html?m=19905

Two Brothers Pizza

542 Ninth Avenue

New York, NY 10018

(212) 777-0600

https://www.2brospizzanewyork.com/

Open: Sunday 11:00am-12:00pm/Monday-Wednesday 11:00am-1:00am/Thursday-Saturday 11:00am-4:00am

My review on TripAdvisor.com:

https://www.tripadvisor.com/Restaurant_Review-g60763-d2200990-Reviews-2_Bros_Pizza-New_York_City_New_York.html?m=19905

My review on DiningonaShoeStringinNYC@Wordpress.com:

https://wordpress.com/post/diningonashoestringinnyc.wordpress.com/356

Hell’s Kitchen Deli

535 Ninth Avenue

New York, NY 10018

(212) 629-6570

Open: See Website

My review on TripAdvisor.com:

https://www.tripadvisor.com/Restaurant_Review-g60763-d15167472-Reviews-Hell_s_Kitchen_Deli-New_York_City_New_York.html?m=19905

9th Avenue Deli Foods (formerly AM-PM Deli)

480 9th Avenue@37th Street

New York, NY  10018

(212) 695-6204

Open: Sunday-Saturday 24 Hours

My reviews on TripAdvisor:

https://www.tripadvisor.com/Restaurant_Review-g60763-d15162978-Reviews-AM_PM_Deli_Grocery-New_York_City_New_York.html?m=19905

https://www.tripadvisor.com/Restaurant_Review-g60763-d4758581-Reviews-9th_Ave_Deli_Corp-New_York_City_New_York.html?m=19905

My review on DiningonaShoeStringinNYC@Wordpress.com:

https://wordpress.com/post/diningonashoestringinnyc.wordpress.com/762

Kashmir 9

478 9th Avenue

New York, NY  10018

(212) 736-7745

Open: Sunday-Saturday 10:00am-5:00pm

Free Delivery

My review on TripAdvisor:

https://www.tripadvisor.com/Restaurant_Review-g60763-d4519138-Reviews-Kashmir_9-New_York_City_New_York.html?m=19905

My review on DiningonaShoeStringinNYC@Wordpress.com:

https://wordpress.com/post/diningonashoestringinnyc.wordpress.com/1133

Golden City Chinese Restaurant(Closed January 2025)

423 Ninth Avenue

New York, NY 10001

(212) 643-9232

http://www.goldencitynyc.com/

Open: Sunday 11:00am-11:00pm/Monday-Friday 10:30am-11:30pm/Saturday 11:00am-11:00pm

My review on TripAdvisor.com:

https://www.tripadvisor.com/Restaurant_Review-g60763-d3930125-Reviews-Golden_City_Chinese_Restaurant-New_York_City_New_York.html?m=19905

Places to Visit:

Bryant Park

Sixth Avenue

New York, NY 10018

https://bryantpark.org/

https://www.nycgovparks.org/parks/bryant-park

Open: Sunday 7:00am-10:00pm/Monday & Tuesday 7:00am-11:00pm/Wednesday & Thursday 7:00am-10:00pm/Saturday 7:00am-11:00pm

My review on TripAdvisor:

https://www.tripadvisor.com/Attraction_Review-g60763-d136347-Reviews-Bryant_Park-New_York_City_New_York.html

Greeley Square

Between 32nd and 33rd Streets between Broadway & Sixth Avenue

New York, NY 10001

(212) 639-9675

https://www.nycgovparks.org/parks/greeley-square-park

My review on TripAdvisor:

https://www.tripadvisor.com/Attraction_Review-g60763-d3529407-Reviews-Greeley_Square_Park-New_York_City_New_York.html

The Canoe Plaza

Ninth Avenue at West 36th Street

New York, NY 10018

https://newyorkyimby.com/2018/10/sidewalk-to-park-conversion-dubbed-canoe-plaza-opens-on-36th-street-in-midtown-manhattan.html

Day One Hundred and Ninety-Five: Bergecco-Parc Consulting Inc. presents: The Creation of the Case Study for the shop “Scoops & Sundaes” May 14th, 2021

The Creation of the Case Study “Scoops & Sundaes”:

Every semester when I am teaching “Introduction to Business 101” at Bergen Community College, I have my class create a major class project in which the whole class becomes part of an Executive team of a mythical company. This way the class benefits from getting to know one another and starting to form their connections with each other both professionally and as a student body.

In the past we created Bergecco-Parc Consulting Inc., my main company that I have used for the last three semesters, Orion Malls Inc., a Mall design firm and Buscomonzefi.com, my Tech company. Each was an example of how a business team needs to interact with one another and create their part of the business. It has been tough since we took our live classes to online classes so I refigured the project to an individual basis and asked each student to create one project from their standpoint.

The Bergecco-Parc Consulting Inc. corporate logo

Professor Justin Watrel, CEO Bergecco-Parc Consulting Inc.

I had the class work on their project “Scoops & Sundaes”, an artisan ice cream shop. While my other class worked on their business project “Mother Goose’s Toy Chest” (See Day One Hundred and Ninety Six), the members of this class created an interesting shop many carrying homemade ice cream, baked items and gift products.

Day One Hundred and Ninety Six-“Mother Goose’s Toy Chest”

https://wordpress.com/post/mywalkinmanhattan.com/17707

Using the textbook “Understanding Business” by William Nickels and James and Susan McHugh as our guide, we covered chapter by chapter on how to build a small business. Each student was asked to create their own store concept by reading Chapter Five “How to Form a Business” and Chapter Six “Entrepreneurship and Starting a Small Business”. We started the project when I assigned the concept and the first extra credit project by creating the logo for the store.

Here is some of the creativity of the logo’s for the store:

Logo One: “Scoops & Sundaes”

Logo Two: “Scoops & Sundaes”

Logo Three: “Scoops & Sundaes”

Logo Four: “Scoops & Sundaes”

Logo Five: “Scoops & Sundaes”

When we studied Chapter Seven “Management & Leadership” I had them create their Mission Statement to tell me who they were as a store owner and as a company. We then studied Chapter Eight “Structuring Organizations for Today’s Challenges” and Chapter Nine “Production and Operations Management”, I had them design their store layout and how they would show how it would work.

Store Design: “Scoops & Sundaes”

I gave a long lecture on Chapter Ten “Motivating Employees” and Chapter Eleven “Human Resources” to help the students understand that they can’t do it all themselves. There will be a point in the business where they will need to hire a few part timers for the Summer and Christmas holidays months when things get busy. Who are they looking for? What characteristics do they want in an employee? This lead to me asking them to create an ad for a Job Description. Looking for the perfect employee can be tough.

In Chapter Fourteen “Developing and Pricing Goods and Services”, I had the students think about promotions and how to sell multiples to help increase the bottom line and then in Chapter Sixteen “Using Effective Promotions”, when we studied ‘word of mouth’ and ‘sampling’ I had the students work on a Bundling Ad top promote their goods for sale as a promotion. This helped them understand how to increase sales in a tough COVID economy. I also had create a menu for their store as well. How will you stock your store and with what items?

Some of the menus they created were very clever:

The prototype for Menu One: “Scoops & Sundaes”

Menu Two: “Scoops & Sundaes”

Menu Three: “Scoops & Sundaes”

Some of the promotions for the “Bundling of Products” were highly effective. I had to explain to the students that Bundling is taking different products and promoting them a certain price point to make them seem more cost effective to buy in a grouping as McDonald’s does with their “Extra Value Meals”. Try to imagine if you had to buy the products on an individual basis.

Their ideas were very clever.

Bundling Ad for “Scoops & Sundaes”

The students earned extra credit for creating their Logos , The Mission Statement, their Menu, the Store Design, A Job Description and a Bundling Ad. Some students took full advantage of the project and the extra credit and it resulted in good grades.

To finish the project, I assigned their final two papers to discuss how they developed the project and then what they learned from it. For the most part the class understood and had a good time building their business.

Who knows, we may see a “Scoops & Sundaes” chain in the future.

Here is the supporting work for the project:

The Class Participation Questions to help build the project “Scoops & Sundaes”:

The Quizzes that also built onto the Project:

The Papers that showed their final results of the Project:

Day One Hundred and Ninety-Six: Bergecco-Parc Consulting Inc. presents: The Creation of the Case Study for the shop “Mother Goose’s Toy Chest” May 14th, 2021

The Creation of the Case Study Project “Mother Goose’s Toy Chest”:

I have been teaching “Introduction to Business 101” at Bergen Community College for several years now and in the era of COVID, it has been especially difficult. With businesses shutting down never to reopen, I think some of my students thought it was an unusual time to open a business. This is when you need to test your entrepreneurship when times are tough.

In my live classes, I open my consulting company, “Bergecco-Parc Consulting Inc.”, for business and the whole class bands together and we have one big project. In the era of COVID and online learning, these projects become impossible to do as a group so each student got the opportunity to create their own store.

The Bergecco-Parc Consulting Inc. corporate logo

Contact Us

In the past, I have created these projects under the Bergecco-Parc Consulting Inc. banner, the main consulting company, the Orion Malls banner, a Mall design company and the Buscomonzefi.com banner, my Tech Division. Each business does its best to be creative, forward thinking and have a thought producing presentations.

Professor Justin Watrel, CEO & Consultant Bergecco-Parc Consulting Inc.

While my other class worked on their case study project, “Scoops & Sundaes”, an artisan ice cream shop (Day One Hundred and Ninety-Five), I decided to have this group of students create a shop based on the increases we are seeing in the toy industry of traditional playthings. It seems in the era of COVID, people want puzzles, board games and dolls and stuffed animals again. I have watched my Mattel stock double and Hasbro has been increasing as well.

The “Scoops & Sundaes” case study project: Day One Hundred and Ninety-Five:

https://wordpress.com/post/mywalkinmanhattan.com/17700

I created the concept of the toy store, “Mother Goose’s Toy Chest” based on the all the wonderful little artisan toy stores I have visited over the years, showcasing one of kind merchandise made by local artists and specialty manufactured goods by small companies. I also asked the students to think about imported goods handmade from other countries and add in supporting small manufactures here in the states. I wanted to promote American made products.

Using the textbook, “Understanding Business” by William Nickels and James and Susan McHugh, we studied and covered every chapter in the book. By Chapter Five “How to Start a Business”, I had the students start the project and introduced the store concept. I gave a WebEx lecture on starting a business and my expectations for the project. Then I assigned the first extra credit project for the assignment, creating a logo for the store.

Here are some of my favorites:

Logo One: Mother Goose’s Toy Chest

Logo Two: Mother Goose’s Toy Chest

Logo Three: Mother Goose’s Toy Chest

We then moved onto Chapter Six on “Entrepreneurship” and I asked the students what types of products they would like to sell in the store and how they might want the store designed. I then asked them create a ‘Mission Statement” to tell me as a consumer who they wanted to be in the marketplace.

Chapter Seven had the students thinking about ‘Management and Leadership’ skills. Who did they want to be as a business owner? What type of leadership skills would they need? Chapter Eight had the students studying about “Production and Operations Management” and I then had the students create their store layout.

We next moved on to who your staff would be in Chapter Ten “Motivating Employees” and Chapter Eleven “Human Resource Management” and how you would recruit them? I then had the students create a Job Description to find the perfect employee for the store that they needed when it got busy or during the holiday season.

I had the students thinking about merchandise for the store in Chapter Thirteen “Marketing: Helping Buyers Buy”. I asked the students to create a Birthday Party/Summer Camp Registry” for the store so that children could pick out things for their events and get the items they want for each.

In Chapter Sixteen “Using Effective Promotions” I had the students create a ‘Bundling Ad’ to promote a grouping of products for sale at the store. How could they use a grouping of products at a discounted price to promote the store.

To explain the concepts of “Sexual Harassment” on the job, I used the movies “9 to 5” and “How to Succeed in Business without even Trying” as examples of how to deal with and recognize these issues.

“A Secretary is not a Toy” is the clip that I like to use to explain this.

By the end of the class, I saw many different ways of looking at the business that was created as each student put their own touches on it. Some had their businesses in New York City, some in the New Jersey suburbs, some went to malls or strip malls and some opened in local downtowns. Others went out of town to places like Orlando and San Jose, CA.

Their selection of toys went from the classics such as board games, Barbies and puzzles to more upscale selections of handmade and one of kind objects. I had to remind them that they had to be realistic as they needed to make a profit to pay the bills.

On their final exam, I had them look at the famous scene from the movie “Big” to ask how the use of “Product Placement” of FAO Schwarz Toy Store in the famous film promoted the store. It got some interesting answers.

The famous “Piano” scene from the movie “Big”

I thought this scene would motivate the students.

Overall I was impressed by their projects but was surprised by how many students did not take advantage of the extra credit projects as I would like to have visually have seen what the students were thinking in their ideas.

It was another wonderful project under the independent “Bergecco-Parc Consulting Inc.” banner to promote Entrepreneurship and a sense of business creativity.

The Project “Mother Goose’s Toy Chest”:

The Class Participation Questions and Quizzes I used:

The Final Papers I assigned to finish the case study:

Day One Hundred and Eighty-Eight: My Christmas during the era of COVID December 1st-January 10th, 2020-2021

Well, Christmas is finally officially over for me. It was one for the books. The holiday season just came and went without much fanfare or activities. Nothing like last year which was a lot of running around visiting decorated homes or running to the next cocktail party or dinner. Those things just did not exist this year. This season was all about the outside walking tours and small get togethers.

The whole holiday season became a blur and I started to attend a lot of outdoor activities that became available. Anything to get out of the house and see people or go do something out of the ordinary. I really had to search things out.

They started closest to home. I was trying to split my time between places that were just a drive away, going back and forth to the Hudson River Valley, which gave me a change of scenery and walking the neighborhoods of Manhattan, which gave me a sense of purpose as I felt I was supporting the City by being a cheerleader for all it had to offer even in the era of COVID.

My holiday journey started with the delivery of 375 Christmas trees for the Hasbrouck Heights Men’s Association. It was a big undertaking for a major charity that supports graduating high school seniors with scholarship money for college. I sometimes wonder if these students know what we go through to get the funds.

The trees were really nice this year

I have never seen so many Christmas Trees fly off a lot so fast. The membership of the Men’s Association got there at 9:00am and the truck arrived at 10:15am. We sold our first tree at 11:30am as we were tagging them. I stayed the entire day from 9:00am to 10:00pm when we closed the lot down for the evening. In the three shifts that I was there with the other guys, we sold 45 trees which we have never done our first day of sales.

The Hasbrouck Heights Men’s Association at set-up 2020

We were completely sold out by December 11th which I have never seen before. It seemed in the era of COVID everyone reverted back to the 1970’s and wanted a fresh Christmas tree for their home. I thought this was wonderful and people could not have been more supportive to our organization.

Please read my blog on “Christmas tree sales in Hasbrouck Heights, NJ”:

https://wordpress.com/post/mywalkinmanhattan.com/15853

Please watch the commercial I did in 2015 to sell our trees

The first week of December means “Open Houses” at some of our merchants in Downtown Hasbrouck Heights. I look forward to seeing all the Christmas merchandise being offered, all the bouquets created for the event and the beautiful Christmas windows that our florists in town have done.

Bill O'Shea's Florist & Gifts

Bill O’Shea’s Florist & Gift at 231 Boulevard

https://wordpress.com/post/littleshoponmainstreet.wordpress.com/151

My review on TripAdvisor”

My review on LittleShoponMainStreet@Wordpress.com:

Bill O’Shea’s Florist at 231 Boulevard in Hasbrouck Heights, NJ always has a nice gathering the weekend before Thanksgiving. This year was like no other but it did not keep a nice crowd of residents from coming out and looking over ideas for floral displays, house decorating ideas and listening to festive holiday music all while nibbling on prepackaged treats and bottled drinks.

Bill O'Shea's Florist VIII

Bill O’Shea’s has some of the nicest displays at the holidays

In a normal year, it would be hot chocolate and coffee with freshly baked goods but COVID has changed the way these businesses are run. Everything had to be prepackaged and most people at it outside as juggling and shopping with a mask on was tough.

The weekend after Thanksgiving, the same weekend we set up the Christmas Tree lot for the Men’s Association, Heights Flower Shoppe at 209 Boulevard in Hasbrouck Heights, NJ had their Open House and that was equally as nice.

Heights Flower Shoppe at 209 Boulevard

https://wordpress.com/post/littleshoponmainstreet.wordpress.com/130

My review on TripAdvisor:

https://www.tripadvisor.com/Restaurant_Review-g46497-d25518949-Reviews-Heights_Flower_Shoppe-Hasbrouck_Heights_New_Jersey.html?m=69573

My review on LittleShoponMainStreet@Wordpress.com:

Heights Flower Shoppe is housed in a turn of the last century home that dates back to the original founding of our downtown and has a very classic boutique look to it. The store was stocked with all sorts of Christmas decorations, homemade candies, decorative household gifts and beautiful floral displays as well as outside had decorated wreathes and grave blankets.

The homemade candies and Christmas decorations adorn the store

Like Bill O’Shea’s, there was all sorts of packaged holiday treats to enjoy including Italian sodas, small bags of homemade Christmas cookies and candies. Last year they had a nice assortment of cookies and small sandwiches with coffee, tea and punch so there are always holiday treats to nibble on too here as well.

All of Downtown Hasbrouck Heights was beautifully decorated for the holidays with wreaths on all our lamp posts, Christmas lights on the trees, merchants display windows decorated to the hilt and Christmas music playing.

Downtown Hasbrouck Heights, NJ is always so nicely decorated for the holidays

This year because of COVID, the Annual Holiday Parade and Christmas Tree Lighting were cancelled in town but they did have a small get together at the Circle in Hasbrouck Heights to light the town Christmas tree. It was lit from Thanksgiving until the Epiphany on January 6th. It is always a beautiful site when entering town from the west side of town.

The Christmas Tree on the Circle in Hasbrouck Heights, NJ

Even the little Neil Parrot playhouse, a local landmark in Hasbrouck Heights, was decorated for the holidays and was lite up at night as well.

The Neil Parrot Playhouse on the Circle in Hasbrouck Heights awaiting Santa

There were several nights of my aunt and I exploring the town and driving block by block to see all the decorated homes. Hasbrouck Heights and the surrounding towns of Lodi and Wood Ridge always do a wonderful job decorating for the holidays but with everyone being home and COVID hitting the area hard, people wanted to really decorate and make this year even more festive. Between the merchants and home owners, they made this time of year in Hasbrouck Heights very festive.

Please read my blog on Visiting Downtown Hasbrouck Heights, NJ:

https://wordpress.com/post/mywalkinmanhattan.com/14025

I did not just celebrate Christmas in Hasbrouck Heights. I ventured into other parts of New Jersey, to New York City and my usual haunts in the Hudson River Valley but like New Jersey, New York State was on a lock down as well and all the decorated mansions and holiday gatherings were all cancelled as well. So everyone did their best to celebrate outdoors and have all sorts of tours and small get togethers. You had to move fast when reserving these events as they did fill up because everyone wanted to get out of the house and see things.

The Sinterklaas Parade that I have participated and volunteered at for so many years was cancelled because of COVID but like the Halloween Parade, the committee put together a video of the parade to share with the world. Still it did not compare to the excitement of walking down the hill with stars and music lighting up Downtown Rhinebeck, NY.

The noble Frog was to be our mascot for this year’s Sinterklaas Parade

It was not the same as the year before where the crowds kept getting larger and larger every year. The whole town came to life with activities, songs, lights and laughter but was silent that weekend except for people having dinner in town. I was able to sneak up during the week. The entire town was decorated with white lights and beautifully decorated store windows. Rhinebeck is one of those towns in the Hudson River Valley that looks straight out of a Currier & Ives woodcut.

Downtown Rhinebeck, NY at Christmas

Since all the Christmas parties and get togethers were cancelled, it gave me more time to look into other outdoor events. I went to a special “Historical walking tour at the Holidays” at the Bergen County Historical Society in River Edge, NJ. The tour was lead by Historical singer and lecturer, Linda Russell, who explained the traditions of the Dutch Christmas all while singing Colonial Christmas songs in between the talks at each historical house on the property.

Steuben House BCHS

The Steuben House at Christmas

https://www.bergencountyhistory.org/

My review on TripAdvisor:

https://www.tripadvisor.com/Attraction_Review-g46776-d7603554-Reviews-Historic_New_Bridge_Landing-River_Edge_New_Jersey.html

My review on VisitingaMuseum.com:

https://visitingamuseum.com/tag/bergen-county-historical-society/

Actors dressed in costumes (and masks of course-COVID is still going on) danced in the Steuben House ballroom as colonialists celebrating the holiday, Dutch housewives putting their children to bed while awaiting Sinterklaas. There was a Dutch wooden shoe with carrots for his horse outside the door and mistletoe on the ceiling.

Linda Russell Lecturer

Linda Russell performing and lecturing at the Bergen County Historical Society

There was a discussion on the Pagan traditions of bringing ‘greens’ from outside inside to have a bit of ‘live nature’ into the home. So mistletoe, pine and holly adorned homes during the winter months as these things were green and brought a bit of life into the dead of winter.

The last part of the lecture was done in front of the Campbell-Christie House with a visit from Sinterklaas himself. We had a short talk about who Sinterklaas was and his part in the holiday season. Then all the members of the tour enjoyed refreshments and got a goody bag when we left with holiday sweets. The lecture and songs were a nice way to enjoy the beginning of the holiday season.

Campbell-Christie House Xmas

Campbell-Christie House at the end of the tour:

My blog on The Bergen County Historical Society:

https://wordpress.com/post/visitingamuseum.com/531

My favorite song by Linda Russell “I saw Three Ships”

As I was finishing up the semester at the College, I was getting holiday preparations done at the house, having small gatherings of family and friends and trying to be COVID safe. I was also running in and out of the City finishing my blog on Kips Bay before the holidays started getting busier. I learned a lot of New York’s Colonial past from walking around this area of the City.

My blogs on the Walking the neighborhood of Kips Bay:

https://wordpress.com/post/mywalkinmanhattan.com/15954

The next weekend I made my last trip of the season to Long Beach Island to visit Beach Haven and the tour the rest of the island one last time before winter set in. It had really closed down since Halloween. I expected it to be much busier with more people moving down there on a permanent basis. Driving up to the lighthouse, I saw more dark homes then lite ones.

I wanted to take one more tour of Long Beach Island to see how they celebrate Christmas at the shore. They do things very quietly in Beach Haven. I went to the Surflight Theater to see the only play I had seen since I attended Carnegie Hall last Christmas to see the play “We need a little Christmas” which I had seen advertised at the theater over the summer.

“We need a Little Christmas” at the Surflight Theater in Beach Haven, NJ

After the theater, it was surprisingly warm that afternoon hovering around 58 degrees so I walked to the beach one block away and walked on the Jersey shore for my only time that year and for the first time on Beach Haven beach since 1975. It has been a long journey since that time.

The Beach Haven beach was beautiful that afternoon

The town’s Christmas trees were across the street from the theater on the square just off the downtown. Even they had a subdued Christmas at the shore and the whole event welcoming in the season was done virtually.

Christmas in Beach Haven, NJ adapted like the rest of the world

My holiday dinner was spent at the Chicken or the Egg that evening and it was really good. The menu is so extensive and innovative. It was hard to make choices.

The Chicken Wacker Sandwich at the Chicken & Egg

Cinnamon Bun Ice Cream sandwich at Chicken or the Egg

Their fried chicken sandwiches are really good and their Cinnamon Roll Ice Cream sandwich should not be missed.

The Chicken or the Egg at 207 North Bay Avenue in Beach Haven

https://www.facebook.com/chegg609/

My review on TripAdvisor:

https://www.tripadvisor.com/Restaurant_Review-g46292-d438676-Reviews-Chicken_or_the_Egg-Beach_Haven_Long_Beach_Island_New_Jersey.html?m=69573

I was able to tour the whole island that afternoon before it got dark and even at twilight here and there were signs of Christmas in small trees lit in the shopping areas and decorated homes. It is an interesting place at the holidays with the waves crashing in the background.

My blog on “Exploring Downtown Beach Haven and Long Beach Island, NJ”:

https://wordpress.com/post/mywalkinmanhattan.com/15226

The next week was finals week at the College and I had to give my final exam. The students also finished work on their case study, “Bud N’ Mud”, a simulated flower/coffee shop I had the students develop. It was interesting to see how a group of student entrepreneurs would create a store with their own ideas on how to grow the business. This project ended the Fall semester.

Bud N' Mud logo

One of my favorite logo’s from the “Bud N’ Mud” project

My blog on the “Bud N’ Mud” project:

https://wordpress.com/post/mywalkinmanhattan.com/16124

With the Christmas trees selling out by December 11th, we held our annual Christmas party at the Christmas tree stand site for the Men’s Association. It was a cool not cold night and we all huddled around the fire taking alternate turns hitting the makeshift buffet table and enjoying good conversation. It was a great way to end the year successfully and there will lots of scholarships being given out at the end of the school year.

The last big event before Christmas came was the Sunday before Christmas with the Hasbrouck Heights Fire Department holding our Annual “Santa Around Town”. Because COVID was growing, the event was revamped from previous years and instead of stopping at sites all over town, we drove down each street in town slowly, having Santa wave and greet people who were on their lawns, driveways and porches. The residents of Hasbrouck Heights seemed touched by it and I could tell from the safety of the fire truck that the kids got a kick out of seeing Santa. People really needed the pick me up in holiday spirit at the time.

The Hasbrouck Heights Fire Department at “Santa Around Town” 2020

My blog on “Santa Around Town” 2020:

https://wordpress.com/post/mywalkinmanhattan.com/16150

On the Tuesday before Christmas after I finished work with my other job I needed a break and wanted to go on a road trip to the Hudson River Valley again. I was nostalgic for Christmas’s past and decided to visit some of the towns Upstate.

I explored Downtown Woodstock first seeing their very unusual Christmas tree in the square. I have to say one thing about Woodstock, they do pick out the most interesting tree to sit in the square. It always looks more surreal than traditional. Their annual “Santa Parade” was cancelled this year as well and they did a drive by with Santa at the Woodstock Fire Department who runs the parade.

Downtown Kingston, NY was next on the list. Talk about a town in transition. In the almost three years since I have been visiting Kingston, I have never seen a downtown change so rapidly. The businesses there have gone from all this ‘hippie granola’ businesses to all these antique furniture stores and art galleries and some really expensive restaurants. One of the locals told me the new residents are “Brooklynizing” Kingston.

The Christmas tree in Downtown Kingston

Still the downtown was nicely lit for the holidays and their Christmas Tree while small is nicely lit for the holidays on the edge of the downtown “Stockade” district. The Dutch Reformed Church on the other end of downtown was nicely lit with wreaths on the doors.

I crossed the river and drove to Red Hook, NY which I love. Their downtown looks like an old fashioned shopping district straight out of another Currier & Ives print. All the little stores were decorated with garland and white lights and the merchants decorated their windows to the hilt.

My blog on Exploring Downtown Red Hook, NY:

https://wordpress.com/post/mywalkinmanhattan.com/14144

My last stop on my search for the perfect picturesque Hudson Valley River town was returning to Rhinebeck, NY for the day. Rhinebeck was quiet on this Tuesday evening as most of the restaurants were closed and the shops had closed for the evening. Still it was nice to walk around and admire the while lights on the trees and admire the display windows.

The Christmas lights and windows of Downtown Rhinebeck, NY

Even the way I celebrate Christmas changed this year. Instead of spending time with my family, I spent three days in Manhattan with my best friend, Maricel, at a hotel in Times Square. Neither of us had the time to travel and we both had to work in the City, her at her hotel and me working on my blogs so both of us needed the rest.

AC Hotel New York Times Square at 260 West 40th Street

https://www.marriott.com/en-us/hotels/nycma-ac-hotel-new-york-times-square/overview/

My review on TripAdvisor:

https://www.tripadvisor.com/Hotel_Review-g60763-d12695463-Reviews-AC_Hotel_New_York_Times_Square-New_York_City_New_York.html?m=19905

We stayed at the AC Hotel New York Times Square at 260 West 40th Street. What the room lacked in size, it made up in the view and in the location. We were one block from Port Authority, two blocks from Times Square and within walking distance from all the Christmas attractions from Saks Fifth Avenue’s Christmas windows and the Rockefeller Center Christmas tree.

While Maricel worked on Christmas Eve, I walked around the City. I saw the tree at Rockefeller Center which was loaded with people not keeping socially distanced. I admired the windows at Saks Fifth Avenue which had a New York City theme with Christmas scenes from around the City “This is how we Celebrate”.

Saks Fifth Avenue’s Christmas Themed window “Over the East River and Through the Neighborhoods to Grandfather’s House We Go”

Rockefeller Center’s Christmas Tree was even more special this year

I thought the windows at Bloomingdale’s and Bergdorf-Goodman really lacked in creativity. Bloomingdale’s was having a bad year and Bergdorf’s had just gotten sold again (forth time since I worked there in 2004) so I did not expect much. With Lord & Taylor declaring bankruptcy earlier in the year and closing the main store on Fifth Avenue and B. Altman’s long gone and Macy’s going mechanical for the last few years, the excitement of seeing the windows has been less than enthusiastic.

Still it was nice to walk around Midtown after leaving the Rockefeller Center area and just walking around Third, Park and Madison Avenues. By 7:00pm, everything had shut down for the night and the streets were really quiet. What was eerie was when walking down Park Avenue and looking up and seeing so many dark buildings. The area looked abandoned with so many apartment lights out. I wondered where everyone went?

When Maricel got off work, I brought in dinner 9th Avenue Deli at 769 Ninth Avenue. I brought in a juicy cheeseburger and chicken fingers which we shared and then dug into. The perfect comfort food on a cool night. Christmas Eve was a mild 59 degrees and it was nice to walk around.

9th Avenue Deli at 769 9th Avenue

https://9th-avenue-gourmet-deli-corporation.restaurants-world.net/#google_vignette

My review on TripAdvisor:

https://www.tripadvisor.com/Restaurant_Review-g60763-d4758581-Reviews-9th_Ave_Gourmet_Deli-New_York_City_New_York.html?m=69573

My review on DiningonaShoeStringinNYC@Wordpress.com:

We just hung out the whole night and watched movies in the hotel room. I went to bed early and sunk into the wonderful Marriott hotel bed. Marriott had the best hotel beds and every time I stay at one of their hotels, I slept like a log.

Christmas Day we just relaxed in the room and I called many members of my family to wish them a Merry Christmas. While Maricel went to work, I decided to start touring neighborhoods like Kips Bay, Rose Hill and NoMAD in preparation in my walks there. It started out being a cold, cloudy day and there was barely anyone on the street. I saw a few people walking their dogs and that was about it until about 3:00pm. It them cleared up and was a mild 55 degrees until it got dark and then cooled down.

What really shocked me about Times Square was how dirty it was on the streets. They had not picked up the garbage on Christmas Eve day and did not pick it up until after Christmas Day so between the theaters being boarded up and the ply boards filled with graffiti, hotels closed and restaurants shut, the whole Theater district looked like NYC circa 1975. It was creepy how the pandemic was affecting the business of this neighborhood.

Neighborhoods like Kips Bay, Murray Hill, Rose Hill, NoMAD and the Flatiron District were really quiet that morning and early afternoon. All the restaurants and stores were dark, three hotels had closed in the district and I saw just a few people milling around. Things changed as I got closer to Macy’s Herald Square.

When walking around Koreatown, which runs between Sixth and Fifth Avenues between 35th to 32nd Streets, the side streets were teeming with Korean couples and groups of family members dining in the outdoor restaurants and cafes. This neighborhood was really jumping and full of life.

As the day wore on by 5:00pm, the rest of the City came back to life and more restaurants and stores opened up. Christmas morning and afternoon were now over and I could tell that people wanted to get out of the house (probably to get away from the family celebrations).

Golden City Chinese Restaurant at 423 Ninth Avenue (Closed January 2025)

When Maricel returned, I ordered in dinner from Golden City Chinese Restaurant at 423 Ninth Avenue, one of the few neighborhood restaurants open and we our dinner in the room. The food was okay. It was nice to just eat in the room and relax.

Christmas dinner was Lemon Chicken and Fried Rice from Golden City Chinese Restaurant

We checked out at noon on the 26th and she left for work that afternoon, I headed into Brooklyn to visit the Brooklyn Botanical Garden and the Brooklyn Museum. Both were really quiet that day. The Brooklyn Botanical Garden was mostly dormant for the winter and most of the garden was closed off because of COVID. The “Studio 54” exhibition had long closed at the Brooklyn Museum so I just wondered the halls and looked at some of the changes in the permanent exhibitions that they had. I left the City for home early that evening.

The last week of the holiday, I entertained family at a Lasagna and Champagne dinner I had a the house. Since I was not able to spend time at home during the holidays, my aunts came over to my house and we had a three course meal with champagne and wine. We spent the whole night laughing and enjoying the evening.

New Year’s Eve was a quiet evening at home alone talking with other friends who were staying home alone as well. Times Square was empty that evening with the exception of the 350 first responders who were invited to the ball drop. When I watched it on TV it was eerie to see it so quiet. There was no one for blocks except police guarding Times Square.

I headed back up to the Hudson River Valley again on New Year’s Day to go on two walking tours in Staatsburgh, NY at the Mills Mansion. It was the Annual “First of the Year” walking tours and it was a cool, crisp morning for a walking tour of the property. There were two tours that morning, one was on “Winter Activities in Victorian Times” with us learning about all the winter activities that the residents here enjoyed like skating , sledding, ice boating and horse drawn sleigh rides.

Staatsburgh, the Mills Mansion at Christmas

The Mills Mansion in the winter time

https://parks.ny.gov/visit/historic-sites/staatsburgh-state-historic-site

My review on TripAdvisor:

https://www.tripadvisor.com/Attraction_Review-g48676-d107418-Reviews-Staatsburgh_State_Historic_Site_Mills_Mansion-Staatsburg_New_York.html

My review on VisitingaMuseum.com:

The other tour later that afternoon was on “Ice Harvesting in the Hudson River Valley” , where we learned about how the ice harvesting of the Hudson River was a big business before the advent of refrigeration. Large slabs of ice were cut from the river, floated down stream and then packed in straw awaiting sale over the metropolitan area for peoples ice boxes throughout the year. It just gave me anther excuse to visit the region I love so much.

My blog on the Mills Mansion on VisitingaMuseum.com:

https://wordpress.com/post/visitingamuseum.com/2137

Another local event that was COVID safe was a driving tour through the “Holiday Lightshow” at Demarest Farms in Hillsdale, NJ. This was the first time that the farm opened the apple and peach orchard across the street from the farm stand. I saw this display the last week it was open and even after the holidays, it was a special treat as we awaited the Epiphany.

Driving through the display only took about forty minutes but was a delight in the senses and sounds. I played the classical music station as I drove through and admired all the colorful lights on the now dormant trees while Santa’s and Snowmen winked and waved and toy soldiers lit the way through the dark field. Even the Demarest homestead was ablaze with lights.

Demarest Farms at 244 Werimus Drive in Hillsdale, NJ

My review on TripAdvisor:

https://www.tripadvisor.com/Attraction_Review-g46512-d4985687-Reviews-Demarest_Farm-Hillsdale_New_Jersey.html

My review on LittleShoponMainStreet@Wordpress.com:

My blog on “Visiting the Farms of Bergen County, NJ at Christmas”:

https://wordpress.com/post/mywalkinmanhattan.com/16128

Don’t miss this holiday lights ride through the orchard in 2021

The Bronx Zoo “Holiday Lights” sign in the zoo

https://bronxzoo.com/map

My review on TripAdvisor:

https://www.tripadvisor.com/Attraction_Review-g47369-d136079-Reviews-Bronx_Zoo-Bronx_New_York.html

The Holiday lights:

https://www.tripadvisor.com/AttractionProductReview-g47369-d19708232-Bronx_Zoo_Holiday_Lights_Admission_Ticket-Bronx_New_York.html

My review on VisitingaMuseum.com:

https://visitingamuseum.com/tag/the-bronx-zoo/

The holiday event I visited was the Bronx Zoo for their “Holiday Lights” event at the zoo. It was the last night of the event and I arranged for the tickets that afternoon. The zoo gave me a 30% discount to go that evening and I was on the subway ride up to the Bronx.

The Bronx Zoo Light Show

I was really impressed by the display. The entire park was decorated with white lights, with different sections of the park decorated with different themes such as jungle animals, aquatic mammals and all sorts of assorted elephants, seals, penguins, lions, tigers and bears (oh my haha). There were costumed characters to take pictures with and they even had the Bug Carousel open that evening. I got a kick out of riding this since I had not done this since I was a little kid.

The Bronx Zoo musical Christmas Tree in the old part of the zoo

The Magical Christmas tree musical show

In the older section of the park, they had birds on stilts and a musical Christmas trees that had an interesting soundtrack of contemporary Christmas songs. Even though Christmas had been over now for almost two weeks, it me back into the Christmas spirit.

The birds on silts or puppets as they might be called

My blog on the Bronx Zoo:

https://wordpress.com/post/visitingamuseum.com/5013

So there was the Christmas holidays in the era of COVID. Lots of outdoor activities in hot and cold weather. Many walking tours and more subdued events. Gone were the cocktail parties and big formal dinners and in their place were many more smaller outdoor events and communicating with nature.

Colorful flowers at the Bronx Zoo “Holidays Lights” show

Maybe we all needed to take a break from the more formal traditions and go back to the basics of family and friends. I think this was a reflective year and realizing what is important. It had not changed that much for me. I just adjusted to the times, wore a mask and got going. Staying safe and keeping others safe is what is all about.

The Robin display at the Bronx Zoo lightshow

The holidays were just different this year.

Places to Stay:

AC Hotel New York Times Square

260 West 40th Street

New York, NY 10018

(844) 631-0595

https://www.marriott.com/hotels/travel/nycma-ac-hotel-new-york-times-square/

My review on TripAdvisor:

https://www.tripadvisor.com/Hotel_Review-g60763-d12695463-Reviews-AC_Hotel_New_York_Times_Square-New_York_City_New_York.html?m=19905

Places to Eat:

9th Avenue Deli

769 Ninth Avenue

New York, NY 10019

(212) 258-2600

Open: Sunday-Saturday 24 hours

My review on TripAdvisor:

https://www.tripadvisor.com/Restaurant_Review-g60763-d4758581-Reviews-9th_Ave_Deli_Corp-New_York_City_New_York.html?m=19905

https://www.tripadvisor.com/Restaurant_Review-g60763-d15162978-Reviews-AM_PM_Deli_Grocery-New_York_City_New_York.html?m=19905

My review on DiningonaShoeStringinNYC@Wordpress.com:

https://wordpress.com/post/diningonashoestringinnyc.wordpress.com/762

Golden City Chinese Restaurant (Closed January 2025)

423 Ninth Avenue

New York, NY 10001

(212) 643-9232/736-4004

http://www.goldencitynyc.com/

Open: Sunday & Saturday 11:00am-11:00pm/Monday-Friday 10:30am-11:30pm

My review on TripAdvisor:

https://www.tripadvisor.com/Restaurant_Review-g60763-d3930125-Reviews-Golden_City_Chinese_Restaurant-New_York_City_New_York.html?m=19905

Hell’s Kitchen Deli

535 Ninth Avenue

New York, NY 10018

(212) 594-3393

Open: Sunday-Saturday 24 hours

My review on TripAdvisor:

https://www.tripadvisor.com/Restaurant_Review-g60763-d15167472-Reviews-Hell_s_Kitchen_Deli-New_York_City_New_York.html?m=19905

Places to Visit:

The Bronx Zoo

2300 Southern Boulevard

The Bronx, NY 10460

(718) 367-1010

https://bronxzoo.com/

Open: Monday-Friday 10:00am-5:00pm/Saturday & Sunday 10:00am-5:30pm

Fee: Members Free/Adults-Full Experience $39.95/Senior Full Experience $34.99/Child (3-12) $29.99/Child (under 3) Free

My review on TripAdvisor:

https://www.tripadvisor.com/Attraction_Review-g47369-d136079-Reviews-Bronx_Zoo-Bronx_New_York.html?m=19905

My review on TripAdvisor for the “Holiday Lights Festival”:

https://static.tacdn.com/AttractionProductReview-g47369-d19708232-Bronx_Zoo_Holiday_Lights-Bronx_New_York.html?m=19905

My review on VisitingaMuseum.com:

https://wordpress.com/post/visitingamuseum.com/5013

Staatsburgh State Historic Site(The Mills Mansion)

75 Mills Mansion Drive

Staatsburgh, NY  12580

http://www.facebook.com/staatsburghSHS

Open: Thursday-Sunday: 11:00am-5:00pm

TripAdvisor Review:

https://www.tripadvisor.com/Attraction_Review-g48676-d107418-Reviews-Staatsburgh_State_Historic_Site_Mills_Mansion-Staatsburg_New_York.html?m=19905

Hours: Open Thursday-Sunday: 11:00am-5:00pm (the last tour is at 4:00pm)/Open Monday Holidays from April 19th to October 28th. The mansion then closes to prepare for the holiday season. Closed on Thanksgiving and Easter. There are special programs from January to April so please see the website.

Admission: $8.00 for adults/$6.00 for groups and Seniors/Children under 12 are free. Special events have separate fees and can run from $8.00 to $10.00 and above.

My review on VisitingaMuseum.com:

https://wordpress.com/post/visitingamuseum.com/2137

The Bergen County Historical Society

1201 Main Street

River Edge, NJ 07661

(201) 343-9492

http://bergencountyhistory.org/

Open: Special Events and weekend hours check the website site

Fee: Depends on events/donations

TripAdvisor Review:

https://www.tripadvisor.com/Attraction_Review-g46776-d7603554-Reviews-Historic_New_Bridge_Landing-River_Edge_New_Jersey.html?m=19905

Visit the Sister Entry on this blog of the Campbell-Christi House VisitingaMuseum.com:

https://wordpress.com/post/visitingamuseum.com/872

My review on VisitingaMuseum.com:

https://wordpress.com/post/visitingamuseum.com/531

Brooklyn Botanical Garden

990 Washington Avenue

Brooklyn, NY  11225

(718) 623-7210

http://www.bbg.org

Open:  Sunday and Saturday 10:00am-6:00pm/Monday Closed/Tuesday-Friday  8:00am-6:00pm

Admission: Depending on the time of year/please check the website

My review on TripAdvisor:

https://www.tripadvisor.com/Attraction_Review-g60827-d103900-Reviews-Brooklyn_Botanic_Garden-Brooklyn_New_York.html?m=19905

My review on VisitingaMuseum.com:

https://wordpress.com/post/visitingamuseum.com/2785

Brooklyn Museum

200 Eastern Parkway

Brooklyn, NY 11238

(718) 638-5000

https://www.brooklynmuseum.org/

Open: Sunday 11:00am-6:00pm/Monday & Tuesday Closed/Wednesday-Saturday 11:00am-6:00pm

My review on TripAdvisor:

https://www.tripadvisor.com/Attraction_Review-g60827-d110213-Reviews-Brooklyn_Museum-Brooklyn_New_York.html?m=19905

Bud N' Mud Logo

Day One Hundred and Eighty-Five: Bergecco-Parc Consulting Inc. presents: The Creation of the Case Study for the shop “Bud N’ Mud” December 21st, 2020

The Creation of the shop “Bud N’ Mud” a Coffee/Flower Shop:

Every semester when I am teaching ‘Introduction to Business 101’ at Bergen Community College, I have my class create a major class project in which the whole class becomes part of an Executive team of a mythical company. This way the class benefits from getting to know one another and starting to form their connections with each other both professionally and as a student body. As a commuter campus, you don’t get to know each other too well.

In the past we created Bergecco-Parc Consulting Inc., my main company that I have used for the last three semesters, Orion Malls Inc., a Mall design firm and Buscomonzefi.com, my tech company. Each was an example of how a business team needs to interact with one another and create their part of the business. It was a real chore last semester when the College shut down because of the COVID pandemic and we had to do finish both projects virtually.

The Bergecco-Parc Consulting Inc. logo from last semester

This semester because the classes were all virtual and stayed virtual, I had to create an individual project that each student could do and had to be consistent with the rest of the class. Inspired by a real life store, Remi Flower & Coffee in the Turtle Bay section of Manhattan, at 906 Second Avenue, I created the a similar store, “Bud N’ Mud”. “Bud” coming from the part of the flower that blooms and “Mud” which is slang for coffee.

One of my student’s “Bud N’Mud” logos

From here as we covered Chapter by Chapter of the textbook “Understanding Business” by Nickels and McHugh covering such subjects as job creation, small business creation, customer service, hiring and job descriptions, store design and flow, ad creations and promotions and Mission Statements for a firm. I also got the students to think less as students and more as new entrepreneurs. I wanted this project to be a stepping stone in creating a new business which many of them put as one of their goals in class.

Another great “Bud N’ Mud” logo created my one of my students

First I assigned the project. I had just finished walking the Turtle Bay neighborhood for my blog project, “MywalkinManhattan.com” and passed Remi Flower & Coffee when I was walking around the neighborhood.

Walking in the Turtle Bay neighborhood:

https://wordpress.com/post/mywalkinmanhattan.com/9245

https://wordpress.com/post/mywalkinmanhattan.com/9125

I thought what a clever idea it was to combine the two totally different products and thought that the students would come up with some interesting ideas if I let their creativity run wild. It was to be an interesting semester in watch the project unfold.

Remi Flower and Coffee

Remi Coffee & Flowers at 940 Second Avenue

https://www.reminyc.com/

So chapter by chapter we built the store from ground up. First I had each student create a logo for their store, then we moved on to the menu of the items that they each wanted to carry in their store, then we moved to store design and layout, where they had to show me how the flowers were going to combine with the food and beverages.

Their menu’s got very creative with various beverage and pastry options

We moved next on creating a Mission Statement for their store. I asked them what their business was all about and who did they want to be in the community. I had them then create a job description to hire employees as their business grew and the last thing I had them do was design an ad for a Bundling idea to promote sales in their store (Bundling is a business concept when you promote various items with one price like a two for one or a combination meal).

The store designs got very creative

The ideas flowed out of these students as if they were currently running the business and I saw many different approaches on how to run a business. When I wrapped the project up at the end of the semester, I heard from all the students on what they learned from the project and how they felt about the business they created.

What I enjoyed was that many of them thought they were really running the business as we were creating it and how much they took each part of the project personally especially when I questioned them on how they would do what they were doing and how it would make a profit. Some of them didn’t realize that you can do just what you want to do precariously. You had to have reasons and think it through. I saw a lot of students grow in this class without ever meeting them.

Some of the students even created flower menus

This was the interesting part, I felt like I was teaching blind. I had no idea who these students were or what they looked like because when I offered the optional lecture twice a week so few students (especially many who needed it) did not take advantage of it. When they did, I never got to see what they looked like because they hid behind the computer. It did add an air of mystery to it but still I like to have that one on one with my students. This is something that COVID has robbed from most in the teaching profession.

Bud N' Mud Logo

One of my favorite “Bud N’ Mud” logos

Still the project was a complete success for the class in general and I saw quite a few students really put their all into their work. They really did run their own business for three months. This is what makes being a CEO & an Consultant fun as a Professor. You get to live out your own dreams while watching others do the same. I credit my Fall Semester students with their creative and ingenuity of the above work.

Wait until you see some future projects of mine.

The “Bud N’Mud” project:

Day One Hundred and Seventy-Eight: Exploring Downtown Beach Haven & Long Beach Island, NJ-A Local Journey October 3rd, 24th, December 12th, 2020, November 28th, 2021, November 25th, 2023 and August 16th and 24th, 2024 and October 5th, and November 29th, and December 30th, 2025

Welcome to Beach Haven

It is funny to go back to a place that you have not visited since 1975 and realize that time does pass by. I had not been to Beach Haven, NJ since the summer of 1975 when I was just a little kid. We used to visit friends of the family who had a house there and we would visit for about three days.

The amusements are staying open into October as the weather has gotten warmer until the end of October.

Miniature golf into October

It was interesting to visit a beach community as we never went farther than Sandy Hook, NJ. Going to the Jersey shore was a hike from our home in Bridgewater, NJ and since we belonged to a swim club, my parents saw no reason to run “down the shore” as we say in New Jersey. Why deal with the crowds and lousy parking?

The October 2025 Chowder Fest was packed as the weather was sunny and in the 80’s that Sunday

This blog takes place over many visits to Long Beach Island, experiencing the museums, restaurants and the beach and parks areas. There is no one ‘good’ time of the year to visit Long Beach Island, there are many times from the summer season to Halloween and Christmas for the island’s activities. More a year round community now it is not the Long Beach Island of the 1970’s, the economy and then Hurricane Sandy changed all that.

These visits cover different times of the year so you can experience all the island has to offer and what is opening and closing (which is very fast in a shore community). I have had many wonderful and relaxing trips to the barrier island and I hope you enjoy these experiences with me (this is why the blog seems to jump around).

This blog starts at the tip of Long Beach Island at the Barnegat Lighthouse and park to the last beach on the southern most tip of beach an park.

The Barnegat Lighthouse at 208 Broadway in Fall of 2023

The lighthouse in the Summer of 2024

https://nj.gov/dep/parksandforests/parks/barnegatlighthousestatepark.html

My review on VisitingaMuseum.com:

https://wordpress.com/post/visitingamuseum.com/5345

Still I remember visiting there in 1974 and 1975 before these friends no longer belonged to our pool. All I can remember of those visits was swimming in the ocean and diving in the waves wanting to impress these two twin sisters and all I did was tumble in the waves. They and my older bother dove into the waves with no problems. The other thing I remember is the planes going by and saying to eat at “Tilly’s Pizza”. So we begged for it one night for dinner. It was terrible pizza and we ordered this cheese pizza that was just dried out and no flavor. It is funny the things you remember as a kid.

Touring The Barnegat Lighthouse Park is a nice way to spend the morning

Exploring the dunes in the state park in Fall 2023

The pathway in the Summer of 2024

The beauty of the park at sunset time in the Summer of 2024

The Dunes Woods path

The Beach Dunes path near the entrance way

I returned to Long Beach Island last summer on my way to the Firemen’s Convention in Wildwood, NJ to visit the Long Beach Island Historical Society, which I had read about in a beach magazine for my blog, VisitingaMuseum.com. I had a long visit at the museum and it was nice afternoon. I had not realized that the NJ Maritime Museum was a couple of blocks away but I did not have time that afternoon to visit. I said that I would go back later.

Later was September 2020 over a year later. Hey better late than never. In the age of COVID, it had been a pleasure and escapism.

The Long Beach Island Historical Society at 129 Engleside Avenue

https://lbihistoricalmuseum.org/

My review on VisitingaMuseum.com:

https://wordpress.com/post/visitingamuseum.com/3311

After visiting the museum for my blog and then visiting the Barnegat Lighthouse, I gained a new found respect for Long Beach Island and all it has to offer. I also realized how much it had changed in 45 years. It went from a sleepy working class resort to an upscale community with the growth of Wall Street in the late 90’s and the rebuilding after Hurricane Sandy in 2012.

The back galleries of the Long Beach Island Historical Society

The back galleries with nautical displays, school room and Victorian Rooms.

Many of those small little cottages that once lined the streets were long gone and they have been replaced by stilted ‘McMansions’ by the sea. The whole town has been practically knocked down and completely rebuilt. Even the stores were more upscale in their wares and the restaurants were expensive. I did not see too many tee shirt stores or beachy Knick -knacks being sold. These are not Boardwalk businesses.

The NJ Maritime Museum at 528 Dock Road

My review on VisitingaMuseum.com:

https://wordpress.com/post/visitingamuseum.com/5338

The front gallery of the NJ Maritime Museum

The second floor galleries.

The display of the 1916 Shark attacks that inspired the movie “Jaws”

Still there are some great stores and restaurants to visit, cultural and natural sites to see and of course the beautiful beach with its calming sounds and gorgeous sunsets. You never know the complexity of a place until you visit a few times and find the true beauty of the surroundings and people. The downtown of Beach Haven has a lot to see and do as does the surrounding areas of Long Beach Island.

Downtown Beach Haven, NJ. in Fall 2023

New stores in Downtown Beach Haven in the Summer of 2024, the Mod Hatter and Baked by the Beach

I started my last two visits to Long Beach Island exploring Beach Haven, a small beach hamlet towards the southern part of the island and where I had spent a few summers when I was a child. I do not remember much of the trips except visiting the beach and how rough the waves were to swim. I don’t remember venturing out that much.

When I returned 45 year later, the town changed so much especially in the aftermath of Hurricane Sandy flooding the island as well as the rest of the Jersey Shore. It leveled homes and tore though businesses with a vengeance. What it left was a chance to build the island again from the ground up. Everything is so new all over the island. Still there are a lot of older homes and businesses that did survive. Some adapted and some just changed.

The Beach Haven Historic District

The Beach Haven Historic District

I walked the whole town and it was a interesting visit over the past two summers especially on two recent tours of the town in the late summer and early fall. My first stop on my recent trip is where I started touring last year at the Long Beach Island Historical Society at 125 Engleside Avenue in Beach Haven for their Ghost Fest, a family event that the Historical Society was running that afternoon for local families.

Ghost Fest at the LBI Museum

The ‘Ghost Fest’ at the Long Beach Island Historical Society

The Historical Society had not opened yet when I got to Long Beach Island so I started my tour of the island at the Barnegat Lighthouse State Park on the northern part of the island. Even on a gloomy morning in October, the park was very busy.

The Barnegat Lighthouse in the fall 2023.

The cloudy weather did not deter the fisherman from casting and boats were dotting the bay. It was still a warm day and people were out and about. I joined other visitors to the park on the breakers watching the fisherman discuss the days catch and politics about the upcoming election. Some people were admiring the boats or just relaxing to the sounds of the waves. I just enjoyed the salt air and the sound of the waves crashing.

The lighthouse from the bunker.

After I left the walkway, I took a tour through the woods in the sand dunes. It was what is left of some virgin woods at the shore. The woods are very interesting because of all the native plants that can live in a sandy shore and survive the winds are harsh winters. Plants such as Jersey Pines, Beach Plum and American holly are native to the area and played an important role in Colonial New Jersey especially during the holidays.

Walking down the path through the dunes.

In November 2021, I revisited the lighthouse again and it finally reopened after a year and a half of being closed. I was able to climb the stairs all the way to the top on a sunny but extremely windy day. Talk about views from the top. You could see the surrounding park, the inlet area and beautiful views of the sea. A lot of people walking up the lighthouse seemed to suffer from vertigo halfway up but trust me there is no way to fall down these stairs with barely enough room to move either way and no gaps in the stairs. All the views from the three landings on the way up also offer views of the ocean.

The views of the dunes, bunker and bay from the top of the lighthouse.

The lighthouse itself was built in 1859 replacing another lighthouse that fell into the sea with the changing tides (see my review on TripAdvisor). The lighthouse has been closed since March with the onset of COVID but the grounds around it were still open and people, masks and all, were walking along the trails and conversing at the picnic tables. Families were walking the trails and paths along the bay. For an early morning in October the park was busy.

The Barnegat Lighthouse and surrounding park is a nice to tour in the early morning

https://www.nj.gov/dep/parksandforests/parks/barnegatlighthousestatepark.html

My next stop was the Barnegat Light Museum but it had been closed all season due to the COVID pandemic. I was able to call one of the Board Members of the museum and I would have to tour it later that afternoon. So took another tour of the park at the lighthouse and drove back down the island to visit the museum later. I would do this until August 2024 when the museum was open during regular summer hours.

Walking through the dune paths right next to the lighthouse.

Maybe it was the salt air or maybe it was the two hour drive down the shore but I was getting hungry again. Not wanting to eat another breakfast, I stopped at an old time restaurant, Surf City Pizza for a slice. They had just opened for lunch and I could not believe I was eating pizza this early in the morning but it was good.

Surf City Pizza at 1017 Long Beach Boulevard in Surf City, NJ

http://www.surfcitypizza.com/

The pizza here is really good

When I made my trip up to the lighthouse in November 2021, the pizzeria was still closed when I drove up so I went to Baked on the Beach, a small funky bakery at 2101 Long Beach Boulevard in Surf City. The bakery was open that morning and I had wanted to try it on my last three visits to the island but it always closed early.

Baked at the Beach at 2101 Long Beach Boulevard

https://www.facebook.com/bakedonthebeach/

https://www.instagram.com/bakedonthebeachlbi/?hl=en

There was a nice selection of pies and cookies but what caught my eye was these Cinnamon rolls that had just come out. One was a traditional Cinnamon roll which she would ice on the spot for you and the other was filled with sharp Cheese and NJ Pork Roll. Sold! I needed something savory for breakfast and this filled the gap. They have now opened a branch in the Summer of 2024 in Beach Haven at 1101 North Bay Avenue.

The selection of products at Baked on the Beach in November 2023.

The Cheese and Pork roll was delicious and would have been better warmed but it was still good. As I rolled out each layer, I could taste the sharp cheese and the spicy pork roll that was thinly sliced in between the layers. I munched on it on the outside benches and that must have done something because all of sudden other people were stopping for baked goods. I guess the big smile on my face had something to do with it.

The “Beach Bum” cookies with the works mixed into it.

When I returned in November 2023, the bakery was still opened for the season and I was able to try the “Beach Bum” cookie with chocolate and Vanilla chips, crunchies and a big mix of other ingredients to give this cookie a sweet and complex consistency. It was crispy, chewy and rich.

The cookie was rich and decadent.

I got to the Long Beach Island Historical Society as they were in full swing of their Ghost Fest and what a nice event it was that afternoon. They had all sorts of activities for adults and children alike.

The Museum was decorated for Halloween

They had a pony ride, marshmallow roasting and smores by the fire pit, corn hole games, a maze, games of chance, a small gift shop, tours of the museum and even a costume parade with the Jersey Devil. The museum had a nice turnout on a somewhat gloomy afternoon but by the end of the event the sun started to shine.

The ‘Jersey Devil’ lead the Costume Parade that afternoon

For Christmas in 2021 and 2023, the Historical Society sponsored an “Elves Workshop” for kids and their parents with all sorts of arts and crafts happening at twelve different tables lining the front room of the museum. There was cookie decorating and Christmas tree creation with beads and cloth and gingerbread house making. To end the evening, they had Smores and Marshmallows roasting over open firepits in the park across the street.

The Elves Workshop at the Long Beach Island Historical Society

The museum knows how to welcome in the holiday season.

Santa finds his way at the Long Beach Island Historical Society in 2023 when I returned again.

The Christmas display at the Long Beach Island Historical Society during the Elf Workshop in 2023.

The Christmas tree and front of the museum.

The excitement of the Elf Workshop afternoon at the museum.

I had a while before I had to meet the President of the Barnegat Light Museum so I decided to explore the downtown strip of Beach Haven. What an interesting downtown for a shore community. The days of tee shirt shops and beach gift stores has given way to a collection of interesting restaurants, upscale boutiques and gift stores, small specialty shops and art galleries. When you are selling million-dollar homes in the area, you need places for those residents to shop and Long Beach Boulevard has an eclectic group of stores to choose from.

The Woo Hoo is the best place for ice cream and sandwiches when in season.

When I first visited Beach Haven after my 45 year absence, I discovered The Woo-Hoo around the corner from the museum. On my first trip to Beach Haven last summer, I came across this impressive little ice cream and lunch stand around the corner from the Historical Society and on a recommendation from the staff had lunch that afternoon. It was excellent!

The Woo Hoo at 211 South Bay Avenue in Beach Haven, NJ

https://thewoohoo.com/

https://www.facebook.com/woohoolbi/

I had one of their Classic Burgers with hand cut French Fries which was just excellent. The burgers have a rich juicy flavor and the mix of ingredients was delightful to eat. The fries were perfectly cooked and salted. I was so impressed by the lunch I went back later for their homemade ice cream that is just excellent.

In the Summer of 2024, the Woo Hoo discontinued hamburgers on the menu and now just have ice cream and their hand cut French Fries.

The Cinnamon Toast Crunch and Strawberry Cheesecake sundae at the Woo Hoo

I had the most amazing Strawberry Cheesecake which was rich and creamy and a Cinnamon Toast Crunch, which was loaded with the cereal. On a recent trip, the hot food had closed for the season but the ice cream was still going. I have this amazing holiday special called ‘Cookies & Scream” for Halloween. It was made with holiday M & M’s and Halloween oreos. It was worth the trip to Beach Haven just for that.

The burgers at the Woo Hoo are delicious (no longer offered in Summer of 2024)

When I visited again in November 2021, I had this flavor that just caught my eye, “Pillow Fight”. When I asked the girl working the stand what it was, she told me it was marshmallow ice cream with Oreo Cookies and Rainbow sprinkles mixed in. Then she gave me a sample and I swear I heard angels singing. The ice cream was mind-blowingly good with that mixture of sweetness between the cream and the marshmallows with the Oreos and sprinkles mixed in.

What I love about walking around downtown Beach Haven is the interesting array of stores and food establishments they have on the strip. They are fun to explore on a nice sunny afternoon. I lucked out on my two most recent trips here. The weather broke both days and it ended up a sunny warm afternoon. So I set out to explore the town and I discovered a small community that was much than the beach.

How to Live, the original store at 7 South Bay Street in Beach Haven, NJ.

My first stop when I exited Engelside Avenue onto South Bay Avenue is the unique little gift store, “How to Live” at 7 South Bay Avenue, which has a great selection of local artisan gifts, artwork, children’s clothes and books, women’s clothes and art and book items created by the owner, Sandy Gingras. Her whimsical books and art work dot the store.

The inside of How to Live at the close of the season.

https://www.howtolivelbi.com/

Walking into the store is an experience with the smell of fragrant smells of body products and the musical sounds of the 1980’s. It is a step back in time to when people took time to decorate their homes and give small host gifts. I really loved the homemade Christmas ornaments by a local artist. Her Christmas decorations and home products are beautifully packaged and will mix in any home decor.

How I Live at 7 South Bay Avenue

https://www.facebook.com/howtolivelbi/

The How to Live Bayside store across the street is for furniture and accessories.

Inside the furniture and accessories store in the Summer of 2024

Christmas decoration in How to Live in August of 2024

The new clothing line in the How to Live Living store

Further up North Bay Boulevard, the main artery of the town is Chicken or the Egg at 207 North Bay Boulevard with its constant crowds, popular outdoor dining and creative menu. The menu is stocked with interesting sandwiches, burgers and sides. The outdoor seating on a nice day is the way to dine. I have not had a chance to try the restaurant but it is on my bucket list on my next trip to town.

The Chicken or the Egg is at 207 North Bay Boulevard

https://www.facebook.com/chegg609/

https://492fowl.com/

North Bay Boulevard has a long stretch of eating establishments that are opened at various times of the week.

When I returned for my Christmas visit, I ended the evening having dinner here. I swear on a cool night, it was the perfect place for a meal. I had their New England Clam Chowder with its thick roux and heavy cream base and it was loaded with clams.

It warmed me up immediately. For dinner, my waiter suggested the ultimate comfort food in cold weather, the Chicken Pot Pie that was just amazing.

The Soup is amazing

The Chicken Pot Pie is really filling

Loaded with chunks of chicken and a creamy base topped with a flaky crust, each bite warmed me up after the cool walks by the bay and down the main street of town. You could really taste the roasted chicken in the gravy and its rich flavors. The service here is always friendly and very welcoming.

I love the food here

I stopped at Fourchette at LBI at 511 North Bay Avenue to enjoy the smells of the array of cheeses and look at their assortment of host gifts. They have a lot of interesting cheeses in the case line and the woman behind the counter was eager to explain them all to me.

I love the smells of cheeses when you walk in. It is a mouthwatering experience when you see them all lined in the cases.

Fourchette at LBI at 511 North Bay Avenue

https://www.fourchette-fromage.com/

The Cheese case at Fourchette

The gourmet food department of Fourchette

The gift items at Fourchette are wonderful.

Another interesting store was Sandy Banks Art Store at 515 North Bay Avenue in which the first afternoon I visited a local artist was having an art show in the small courtyard adjoining the store. The art was vibrant and the artist was proud of the paintings she was showing off.

Sandy Banks at 515 North Bay Boulevard

https://sandybanksboutique.com/

Sandy Banks Gardens next to the store.

Anchoring the main part of the downtown is the local shore department store, B &B Stores, which has been a Jersey Shore staple since 1932. Located in many well known beach communities, B &B stocks not just bathing suits and swim gear but an array of clothing, gifts and accessories for the local community. I have been in the store during the summer months and it is wall to wall swim suits, tee shirts and shorts but as the cooler months approach and the rushing of the holidays, I saw my first Christmas tree down the shore.

B & B Department Store at 835 North Bay Avenue

https://www.bnbstores.com/lbi

That afternoon there was a nice rush of locals and tourist grasping the last days of warm weather down the shore and even though we were all in masks (COVID is big down the shore too), people were going about their shopping with a vengeance. It was nice to see a crowd of people enjoying a shopping trip and conversing with one another talking over their masks. In November of 2023, it was business as usual as people starting shopping for the Christmas holidays.

The selection of merchandise at B & B Department Stores give me faith in the department store industry especially at Christmas.

When I visited in November, the holiday season was in full swing and the store was full of locals talking about their Thanksgiving holidays and getting back to school the next week. The store was stocked with holiday and winter merchandise for those making the island their home for the winter.

The B & B Department Store airline display.

The Nautical gift shop in the Summer of 2024

The Christmas Shop in October 2025

Crossing the street , there is a tiered mall, The Seaman’s Village, stocked with small stores and restaurants that is big with the beach going community on a rainy afternoon. During the two trips to Beach Haven that I made most of the stores were closed or has partial hours during the week and weekends. It seems though with the warmer weather extending into November and the exodus of people out of the cities, the stores are staying open much longer than usual.

The Bay Village at 830 North Bay Avenue

https://www.bayvillagelbi.com/

Another homegrown store that I have enjoyed visiting on my last few trips to town is the Crust & Crumb Bakery at 9 North Bay Boulevard. This old fashioned bakery has the usual assortments of cookies, cakes, pastries and doughnuts and an array of Italian pastries as well. I have enjoyed their jelly and custard filled doughnuts and their seasonal pumpkin glazed doughnuts are delicious.

Crust & Crumb Bakery at 9 North Bay Boulevard

https://www.facebook.com/CrustAndCrumbLBI/

Trust me, after a day at the shore or just walking around enjoying the beautiful weather, a trip here can satisfy any sweet tooth. The selection is extensive and don’t miss the giant cinnamon elephant ears.

I finally got back to Crust & Crumb on my trip to the island in August 2024 and looked through the selection of baked goods before I settled on a Chocolate Doughnut for dessert after my large lunch at Tucker’s Restaurant. The doughnut was excellent but a little pricey at $3.00. Most of their baked goods prices were higher than they are in Manhattan. I thought maybe their rent went up in an ever upscaling Beach Haven downtown. Still, it was really good.

There are a lot of delicious items to choose from at Crust & Crumb

The cake case at Crust & Crumb in the Summer of 2024

The special “LBI Cake” at Crust & Crumb

The Chocolate iced doughnut that I had at Crust & Crumb for dessert in 2024

Walking back down North Bay Boulevard, passing Fantasy Island Amusement Park reminds you that this is still a shore town. On my first trip to Beach Haven in September the park was still open just very quiet. On a warm sunny Friday afternoon, there were not too many people walking around and the staff spent most of their time on their cellphones or chatting amongst themselves.

Fantasy Island Amusement Park at 750 North Bay Avenue

On my second trip in late October, the park was closed but the arcade was open. Talk about bells and whistles with lots of music, lights and excitement. There were only about a dozen of us in the arcade but it was a lot of fun taking a step back into time when I used to visit the pinball and skeetball machines when I was in high school. There were a lot of the old machines that I remember including a version of PacMan and Willy Wonka & the Chocolate Factory.

The arcade at Fantasy Island Amusement Park brings back memories of a simpler time.

The amusements in the Summer months

The amusement park in the summer months

Walking around the arcade before dinner was an experience. The few people who were playing games were laughing and having a good time. The adults were having just a good time as their kids and I saw that it brought the kid back in them.

Fantasy Land at night just as I was leaving lit for the holidays.

I stopped for a snack before venturing further at Slice of Heaven Pizza at 610 North Bay Avenue. The restaurant was closed for indoor dining so I ate outside with the pizza chef who was taking a break. The pizza was pretty good and when I was talking to the pizza cook he said how sporadic the business had been all summer. It was just starting to get busy by the end of the summer.

Slice of Heaven Pizzeria at 610 North Bay Avenue

https://www.facebook.com/pages/category/Pizza-place/A-Slice-of-Heaven-158578817496427/

https://www.menupix.com/newjersey/restaurants/3012073/Slice-Of-Heaven-Beach-Haven-NJ

The Cheese pizza is really good at Slice of Heaven Pizzeria.

Another wonderful gift, design and furniture store is The Spotted Whale at 500 North Bay Avenue. The store has a light and breezy beach feel to it with light colors and a lot of nautical looks. This store is more geared to the shore customer.

During Christmas, the store was ablaze with a lighted tree and ornaments twinkling from it while all sorts of decorating ideas for the shore houses were on display. Christmas ‘down the shore’ must be interesting.

The Spotted Whale at 500 North Bay Avenue has two locations on the island.

https://www.spottedwhale.com/

The Spotted Whale has some interesting looks about it.

Inside the Spotted Whale at the branch at Viking Village.

Walking further south, I took detour into the Coffee Nest at 106 North Bay Avenue to see what their baked good were like. The store is a combination gift store, coffee shop and bakery with some floral arrangements up front. There was not much left in the bakery area when I got there but they have a nice assortment and the prices are a bit high. I liked the music playing though. A step in here and your would think you are in Williamsburg or Bushwick and not Beach Haven.

Coffee Nest

The Coffee Nest at 106 North Bay Street (changed names in the last year-closed)

https://www.facebook.com/coffeenestbeachhaven/

https://www.restaurantji.com/nj/beach-haven/coffee-nest-/

Coffee Nest Interior

The interior at the Coffee Nest is very Bohemian (now closed in 2023)

The coffee shop changed it name to Guapo’s Coffee House in 2023 and looks different inside

https://www.guaposcoffee.com/

Review on TripAdvisor:

https://www.tripadvisor.com/Restaurant_Review-g46292-d26589661-Reviews-Guapo_s_Coffee_House-Beach_Haven_Long_Beach_Island_New_Jersey.html?m=19905

When I visited the first time, I came to see the NJ Maritime Museum that is located around the corner from the Coffee Nest on Dock Road towards the bay. The NJ Maritime Museum is located across the street from two very popular restaurants facing the bay at 528 Dock Road.

The NJ Maritime Museum is located at 528 Dock Road by the bay

https://www.facebook.com/NJMaritimeMuseum/

This small but interesting museum contains not just the history of the towns of Long Beach Island but also has the history of the hotels that once dotted the shore, shipwrecks, the Coast Guard and the 1916 Shark Attack that inspired the movie “Jaws”. Several cruise disasters have interesting displays with documented accounts and all sorts of memorabilia. The museum was founded in 2007 by collector Deb Whitcraft.

The museum’s nautical displays on diving are very detailed

The Shark Attacks from 1916 that inspired the movie “Jaws”

Take time to explore each room and read the details of the displays. You will delve deeper into the history of Long Beach Island and its rich history as a fishing and hunting area for the Lenape Indians, then the Dutch and English traders to its time as a resort community to the new morphing during COVID as a full-time community catering to the residents on their exodus out of New York City and Philly. The museum is rewriting history again in the era of COVID. Don’t miss the Moro Castle luxury cruise display room in the back of the museum with accounts on the fatal trip.

The Morrow Castle tragedy at the NJ Maritime Museum.

For lunch on my recent trip I had to find a place to watch the Michigan State versus Rutgers game. It was depressing watching us get tapped danced on by Rutgers during the third quarter. What made it less depressing was the food at Tuckers Tavern, a restaurant facing the bay at 101 South Bay Avenue( see review on TripAdvisor).

Tuckers Tavern at 101 South Bay Avenue

https://www.tuckerstavern-lbi.com/

The terrace seating in the Summer of 2024

The outside seating of the restaurant

The bar area was socially distanced and they had plenty of TV’s to watch the game. We ended up losing 38-27 but I knew the game was over pretty much by the end of third quarter and I did not travel two hours to sit at the bar and get depressed.

Michigan State lost to Rutgers that afternoon

What perked me up though was the food. It it was excellent. I had a crab cake sandwich that was out of this world. It was loaded with crab and was so sweet. The fries were freshly cut and deep fried to perfection. The whole meal was delicious and picked me right up to keep going for the rest of the afternoon.

When I returned to Tucker’s in August 2024, the sandwich had been taken off the menu and it was only in entree form. I asked and they made this for me. The crab cake was was oversized and was perfectly cooked and seasoned. Their French Fries are amazing.

Do not miss the Tuckers Tavern’s Crab cake sandwich

The Crab Cake sandwich was made for me when it was taken off the menu in the Summer of 2024

Yum!

It was nice after lunch to just walk around the bay area and admire the sunshine. The views from the restaurant that lined the bay was just amazing. It was so nice to just walk off lunch and admire the views. I watched the boats coming in and out of the docks.

The bay side restaurant row is breathtaking

After visiting both museums on the lower part of the island, I headed back to the northern part of the island for an appointment that I had to see the Barnegat Light Museum at 501 Central Avenue in Barnegat Light, a tiny museum that housed the original Barnegat Lighthouse light.

The original Barnegat light from the lighthouse

It was an old schoolhouse built in 1903 that had been converted into museum. The museum housed interesting artifacts like dinosaur bones found on the island, housewares from local residents, notes from the students who went to school at the schoolhouse and nautical items. Out of the three museums on Long Beach Island, this one has the most limited hours and I was only able to really tour it properly in August 2024 during my last summer visit to Barnegat Light.

The Barnegat Light Museum at 501 Central Avenue

http://www.bl-hs.org/

The main gallery at the Barnegat Light Museum

The main gallery at the Barnegat Light Museum

The Barnegat Light Museum School House display

The President of the museum took me on a private tour of the museum and she told me about all the pieces in the space. I also got to tour the gardens that surrounded the museum that were tended by the Long Beach Island Garden Club who did a wonderful job.

The Edith Duff Gwinn Garden plaque at the museum

The gardens at the Barnegat Light Museum in the off season.

The gardens in the Summer of 2024

As the day wore on, I walked the Barnegat Lighthouse State park one more time and admired the inlet and enjoyed the breezes. People were walking along the pathways before the park closed at 4:00pm.

The gardens in the August of 2024

The gardens in the summer months

The gardens at the museum in the summer months

The Gardens from the side of the museum

As I walked the around the area, exploring Andy’s at the Lighthouse at 202 Broadway, an old general store that had a lot of handmade wood works by a local artist and has a nice selection of tee shirts and gifts.

Wildflowers by the Lighthouse at 410 Broadway

https://www.wildflowersbythelighthouse.com/

The front of the store in the fall of 2023.

Another store that stood out was Wildflowers by the Lighthouse by owner and artist, Cricket Luker and the store really stands for it innovative clothing and accessories. The owner is a local artist who took her art studio and turned it to a clothing store over time.

She also opened Wildflowers Too! an art gallery at 506 Broadway that shows local and metropolitan artists with a collection of paints, sculpture and gifts.

Wildflowers Two! at 506 Broadway

https://www.wildflowersbythelighthouse.com/blank

The artwork inside of Wildflowers II.

Before I made the journey to the southern part of the island on my November trip, I stopped by the “Santa’s Viking Christmas Village” to see the arts and crafts festival at Viking Village at 19th and the Bay Barnegat Light. It was a sunny but cool afternoon but the winds had calmed down and I was able to walk the booths with no problems. I was in search of homemade Santa’s for my mother’s upcoming birthday. I found them in two different booths, one made of a conch shell and another made of wood.

The local seafood restaurant was open for takeout and you could smell the fried fish in the distance along with the horrible singing by a guitarist who could not carry a note. Thank God he took a break in time for the Barnegat Light Fire Department to bring Mr. and Mrs. Claus to the Village for a visit to the local children.

Santa’s Viking Christmas Village during Christmas time-Santa’ coming!

http://www.vikingvillageshows.com/village-info.html

https://www.vikingvillage.net/shops

I waited for Santa to arrive via the Barnegat Light Fire Department and it was some crowd! There must have been over a hundred families waiting to see Santa. He arrived at 1:00pm as planned by fire truck to the Vikings Village and I had to elbow people just to get the picture of him and Mrs. Claus arriving. I know it is probably a fellow firefighter and his wife but the way people behaved you would have thought he really come from the North Pole.

The Barnegat Light Fire Department arrives with Santa.

https://www.barnegatlightfire.com/

https://www.facebook.com/BLVFC13/

Santa welcomes the crowd on the Barnegat Light fire truck.

Santa helping Mrs. Claus off the truck.

Santa and Mrs. Claus greet the crowd at the Viking Village Craft Show.

Viking Fresh Off the Hook’s outdoor seating was open that afternoon.

Because it was so cool out and I was starting to get hungry after the long trip down to Long Beach Island, I stopped at Off the Hook Seafood for a bowl of their Clam Chowder. You want heaven on earth on a cool November afternoon, it is a bowl of New England Clam Chowder and a Coke.

Viking Fresh Off the Hook Seafood at 1905 Bayview Avenue in Barnegat Light, NJ

https://www.vikingfreshoffthehook.com/

My review on TripAdvisor:

https://www.tripadvisor.com/Restaurant_Review-g46285-d3357767-Reviews-Viking_Fresh_Off_The_Hook-Barnegat_Light_Long_Beach_Island_New_Jersey.html?m=19905

My heavenly New England Clam Chowder really warmed me up while waiting for Santa.

After touring the Village, I made my way back down Long Beach Boulevard to the LBI Foundation of The Arts & Sciences Holiday Market 2021, which was mostly full of more expensive artwork and home decor products. It was not as festive as the Village Market and all our mask wearing steamed up everyone’s glasses which was a big complaint. In November of 2023, that was no longer a complaint. It was open and people were having a good time.

The Craft Fair at Viking Village in November 2023.

It was later in the afternoon on my October 2020 visit, when I headed back down to the southern part of the island to Beach Haven and I had some dinner. When I was walking past the NJ Maritime Museum, I came across Polly’s Dockside and Clamhouse at 112 Northwest Avenue. The restaurant is a small establishment right on the dock facing the bay and has the most amazing fried shrimp and clam chowder.

Polly’s Dockside & Clamhouse at 112 Northwest Avenue during the off season.

Polly’s in the Summer of 2024. The restaurant was hopping that night

https://www.facebook.com/PollysDockandClamHouse/

The front of Polly’s Dockside in the off season

Polly’s in the summer. I loved this little clam sign

I sat at the bar facing the water and watching the sun set. I ate the richest clam chowder while watching boats come in and out of the dock. The sun set right in front of all of us as we ate and it was like watching a movie. Mother Nature can really treat you to the most beautiful things in life. I swear I snacked so much during the day that I could barely finish my fried shrimp appetizer which was much larger than I expected. Still with a little sweet chili sauce, I finished the whole thing. I wanted to save some room for dessert later that afternoon.

Dining at the bar facing the dock

The Cup of New England Clam Chowder is a meal to itself

The Clam Chowder here is excellent

The Fried Shrimps with Tater Tots were so good!

Polly’s Dock in the Summer of 2024

The inside of Polly’s Dockside in the Summer of 2024

Polly’s Dockside in the off season when it is closed for the summer months.

Polly’s in the Summer when it is in full swing

The bayside restaurants at night during the height in the Summer of 2024

I left when it got dark much later than I thought I would leave and I had a two hour drive home. I stopped at the Custard House at 6403 Long Beach Boulevard for some vanilla custard that settled my stomach. It was the right pick me up after all the food, touring and walking. This popular little stand has plenty of outside seating on a warm evening.

Custard Hut at 6403 Long Beach Boulevard

https://www.custardhutandpizzalbi.com/

https://www.facebook.com/custardhutLBI/

I was able to visit the island once more before the dark days of winter came upon us. Surprisingly enough when I visited in December, it was warm. The whole weekend was going to be in the high 50’s. It did not disappoint me as the sun came out.

I started this journey by visiting Barnegat, a small town just north of the cross-way from Long Beach Island. I was exploring the downtown and visiting a store named the ‘Unshredded Nostalgia’, a antique store that carried everything from old movie posters to local history books, 70’s posters and records to house hold decorations. It was one of those stores that a movie scout might look for props.

Unshredded Nostalgia

Unshredded Nostalgia at 232 South Main Street

https://www.facebook.com/UnshreddedNostalgia

The town of Barnegat is a small hamlet just north of Long Beach Island on the mainland a few miles from the cross-way. The Victorian architecture is a little shabby and the downtown has a lot of potential if it was renovated a bit more. It does have a unique look to it. It was a stop over for me on my back to Long Beach Island for a pre-Christmas visit.

Downtown Barnegat NJ

Downtown Barnegat, NJ

About Barnegat

During the late summer I had came across a flyer from the Surflight Theater for a Christmas production entitled “We need a little Christmas”, a COVID related play about Christmas in Maine. I had thought about it and at the last minute decided to visit Long Beach Island to see what the Jersey shore is like at the holidays. This was pretty shocking how quiet it had gotten.

The Surflight Theater at 201 Engleside Avenue

https://www.surflight.org/

The play was cute and not too serious with a happy ending and a lot of Christmas songs that trust me everyone in the audience needed to hear. It really cheered me up and put me into the holiday spirit.

“We need a Little Christmas” at the Surflight Theater

The irony of the show was that when it was over and we walked outside the theater, the clouds gave way and it was sunny and 56 degrees out. It was so nice outside and no wind that I walked down the block and walked on the beach which surprisingly I had not done in all my trips to Beach Haven. This was the first time I had touched the Jersey Shore all year and since 1975 here.

This is when I believe in God when we can enjoy the Christmas holidays with late summer weather. This is what I liked about visiting Hawaii during the holidays. I could walk on the beach and dig into the sand and smell the salt air without freezing. It was nice to just walk on the beach and hear the waves crash. The dunes were so quiet in December of 2023.

Beach Haven beach, what a day!

The dunes in the winter months are so quiet and relaxing

The dunes in the Summer of 2024

The dunes and the beach of Beach Haven in the Summer 2024

After the walk on the beach, I decided to walk around the downtown. I was amazed on how much was now closed. “How to Live” was closing for the season and everything was 50% off, the Crust & Crumb and a whole list of other restaurants has closed for the season. The arcade closed for the season as well. B & B Department Store was still open and decorated for the holidays but pretty much everything surrounding it was closed for the season.

The museums, art galleries and some of the bay side restaurants and attractions were shut down for the winter months as well. I thought with so many people staying on the island as residents more would be open. I had lunch at The Shack at 302 North Bay Boulevard, which was one of the few places that was still open. I had noticed it when I was visiting in October and they had a nice selection of lunch specials for $8.00.

The Shack at 302 North Bay Boulevard

https://theshackfreshfarelbi.com/

https://www.facebook.com/TheShackLBI/

Just wanting a snack, I had their $5.00 pizza combination, which was two slices of their fresh pizza and a Coke. I highly recommend their pizza. It must have been cooked in a hot coal oven because the crust and bottom were really crisp and pillowy. The sauce was well spiced and had a nice flavor and the slices were very generous (see review on TripAdvisor).

The Shack Pizza is delicious

After lunch, I decided to head up the coast and explore how the island was decorated for Christmas. In the downtown areas of Ships Bottom there were some nice decorations of lighted trees but outside that with a few store fronts with lights, the area was dark. Everything had closed for the season. With each town I passed, it was really quiet.

When I got to Barnegat Light, the lighthouse was dark and the park was closed as was all the stores surrounding it including Wildflowers at the Lighthouse, which I enjoyed visiting on my last two trips. The stores either were closed for the season or closed at 4:00pm when the park closed.

Getting back to the dock when the sun was still out.

On my trip back down the island, it was eerie how quiet the neighborhoods had gotten since Halloween. I thought more people were staying down here full time and I did not see that many homes lite up let alone decorated.

The one thing I did see was the most amazing sunset over the island and especially the bay area. The whole sky was reflecting off the clouds and had the most beautiful array of colors in reds, oranges and whites bouncing off the sky. The sun really gives a performance on Long Beach Island.

Beach Haven sunsets

Before I left the island for home that evening and for the rest of the season, I stopped at the Chicken or The Egg for dinner which had been on my bucket list to try since the end of the summer. The food and the service were excellent and everyone was so laid back.

The Chicken or the Egg at 207 North Bay Avenue

https://www.facebook.com/chegg609/

The dinner was excellent (see review on TripAdvisor). I had a sandwich named the Chicken Slammer, which was a fried chicken breast topped with Bacon, Jack Cheddar, Lettuce and Tomato and capped off with tangy barbecue sauce with a side of fries and pickles. it had such nice flavor in each bite.

The Chicken Slammer sandwich at The Chicken or The Egg

Make sure that you get everything on top.

The restaurant has the most amazing desserts. I had their Cinnamon Roll Ice Cream Sandwich, which I highly recommend. They bake their own cinnamon buns and then cut it in half, load it with vanilla ice cream and top it with caramel syrup and then top it with cinnamon sugar. I swear that their is nothing like each bite of that dessert! No wonder it is so popular.

Cinnamon Bun Ice Cream sandwich is heavenly

I was so stuffed from dinner, I needed to take one last look around and I went back to the square and walked around all the lit Christmas trees , all twenty five of them surround the gazebo, and then the main one inside. On a warm night, with the waves crashing in the background, I thought this was an amazing place to admire a Christmas tree.

It was a treat to come to Beach Haven and Long Beach Island again after a forty-year absence. Who knew that the island in its transformation from working class resort to high class residential community offered so much in the way of shopping, restaurants and cultural sites packed onto one island? There is something for everyone here including the beach.

As I keep visiting Long Beach Island, I keep finding more and more things to visit and explore which show the true beauty of these shore communities at various times of the year.

To end my evening after an afternoon of visiting Christmas activities and cultural sites in November, I decided to drive to the end of the island to see what was there and I came across the Holgate Nature Conservatory at 11 West Lincoln Avenue. It was cool and still sunny out when I reached the park.

The Holgate Nature Conservatory in the Summer of 2024

The preserve in the Summer of 2024

This natural preserve at the southern tip of Long Beach Island was very quiet, less some laughing surfers and a few seagulls. The waves just lapped the shore and I could see the skyline of Atlantic City in the distance. There is something about a quiet beach in the Fall that seems serene and picturesque. It was like watching a nature documentary.

The Holgate Nature Preserve at the tip of the island with Atlantic City looming in the distance in December 2023

https://www.audubon.org/important-bird-areas/edwin-b-forsythe-national-wildlife-refuge-holgate-unit

After dinner on my visit in November of 2021 and in 2023 at the Chicken or the Egg, I finished dessert at The Woo Hoo and walked up through the downtown to see the last of the people roasting marshmallows in the park and walked to Kapler’s Pharmacy at 1 South Bay Street.

Kapler’s Pharmacy at 1 South Bay Avenue is in the Christmas spirit.

The inside of the store is just as festive.

The crowds await as the horse drawn carriages arrive to take people on rides around town.

The horse drawn carriages.

The drug store was sponsoring horse drawn carriage rides around the neighborhood. I thought what a nice way to end the evening with a twilight view of the sun setting and watching the Christmas lights going on at houses around the neighborhood. The Jersey Shore at Christmas can really surprise you.

Kapler’s Pharmacy event at 1 South Bay Avenue in 2021

https://www.facebook.com/events/kaplers-pharmacy/classis-christmas-soiree/284160150273064/

People enjoying the horse drawn carriages in the afternoon and early evening.

I thought it was a nice group of visits to get my mind off what is going on in the world. What’s better than the Jersey Shore in warm weather? Visiting at all times of the year in warm weather and then returning for the Christmas holiday events. Who says the Shore closes at Labor Day?

Later that day I found out that Michigan State beat Penn State 30-27. What a way to end the day on my November trip!

The Michigan State versus Penn State Game 2021

Christmas at the Shore! What a change from COVID 2020 to November 2023!

The Beach Haven Christmas Tree Lighting 2020 (virtually of course):

Merry Christmas from Beach Haven, NJ in November 2023. It was in full swing

The Kapler’s Pharmacy horse drawn carriage in front of the Long Beach Island Historical Society at twilight.

The park across the street from the historical society at dusk lit for Christmas.

Relaxing at the firepits and watching the Christmas lights turn on that evening.

Who says that a beach town closes down at the end of the summer? Beach Haven has many wonderful things going on all year round!

The gardens in the Summer of 2024 along the main drag

Landscaping along the downtown area

The artwork along the Main Street

Patriotism in shell art

The old businesses that line the downtown are still popular, the Dairy King at 1806 Long Beach Boulevard

https://www.menupix.com/newjersey/restaurants/3012255/Dairy-King-Beach-Haven-NJ

Review on TripAdvisor:

https://www.tripadvisor.com/Restaurant_Review-g46581-d26883399-Reviews-Dairy_King-Long_Beach_Township_Long_Beach_Island_New_Jersey.html?m=19905

These businesses are sitting next to newer businesses catering to an ever changing beach customer like The Mod Hatter at 1103 North Bay Boulevard

https://www.themodhatter.com/

Review on TripAdvisor:

https://www.tripadvisor.com/Attraction_Review-g46292-d19493178-Reviews-Mod_Hatter-Beach_Haven_Long_Beach_Island_New_Jersey.html

No matter what the season, on the beaches of Beach Haven as well of all of Long Beach Island there is something to do both in the summer and at the holidays. You just have to keep coming back.

The dock by the Maritime Museum

The dock by the bay

The dock side party continues into early October of 2025

All this keeps bringing me year after year to Long Beach Island

a

Just sitting by the bay relaxing

Admiring the boats while I digested

The creative artwork by the shore

Christmas of 2025:

In 2025, I returned for the Christmas festivities and I have to say for a beach community, Long Beach Island and its small beach towns do not roll up their sleeves for the holiday season. It is alive with all sorts of activities and special events that make this a series of unique towns to come and enjoy at any time of the year.

It was an early morning drive to Long Beach Island and the holiday activities of the shore towns the line it of Beach Haven, Ships Bottom and Barnegat Light. Even in the colder months, there is a lot going on in these once sleepy summer towns. They are open for the holiday season.

The Barnegat Light Lighthouse in December

https://dep.nj.gov/parksandforests/state-park/barnegat-lighthouse-state-park/

My review on TripAdvisor:

https://www.tripadvisor.com/Attraction_Review-g46285-d286497-Reviews-Barnegat_Lighthouse_State_Park-Barnegat_Light_Long_Beach_Island_New_Jersey.html

My review on VisitingaMuseum.com:

The beauty of the inlet that separates Long Beach Island from Seaside Park

The boats were out in full force that cool morning

You have to be there to experience how relaxing it is

It was a cool and crisp day and there were a lot of activities going on all over the island. There were places I wanted to revisit.

Watching people walk along the bunker by the lighthouse

Walking along the pathway back to the car

Learning about the areas role in the Revolutionary War

After the tour of the lighthouse and its grounds, I headed over to Viking Village for the Crafts Fair and Santa’s visit. That is always a lot of fun.

The Viking Village at the holiday

https://vikingvillageshows.com/

The Viking Village Craft Fair

Some of the interesting work at the fair

The statue outside is always clever in its decorations

The entertainment was really good. Musicians Jimmy Azziz

His performance singing “Easy as Sunday Morning”

I really enjoyed the performance as did other people who stood by to listen to the mini concert.

I got to walk around the craft fair, admiring all the artists works and many of the display pieces. There were a lot of talented artists showing there work that afternoon.

One of the craft displays outside a store

While I was walking around waiting for Santa to arrive on the fire truck, I was admiring the display the people at Viking Village had set up in his honor for the holidays.

The Santa display set up in Santa’s honor

Then 1:00pm arrived and we could hear the bells and whistles of the fire truck as Santa and Mrs. Claus arrive at Viking Village. There is always a lot of anticipation for their arrival and the crowds lined up so deep, that the truck dropped them off at the entrance and they walked in this time.

Santa and Mrs. Claus arrive by fire truck with help of the Barnegat Light Fire Department

Santa and Mrs. Claus arrive to a enthusiastic crowd

Then they sat down to join the crowd and hear requests from children and adults alike. They were busy for the rest of the afternoon.

Santa and Mrs. Claus await the first family to visit them

The proud couple with their first little visitor

As the long lines started for their visit, I decided to get some lunch while the crowds waited in line. In the same complex was the restaurant, ‘Off the Hook’, a wonderful seafood restaurant I had eaten at before.

Viking Fresh Off the Hook at 1905 Bayview Avenue in Barnegat Light, NJ

https://www.vikingfreshoffthehook.com/

My review on TripAdvisor:

https://www.tripadvisor.com/Restaurant_Review-g46285-d3357767-Reviews-Viking_Fresh_Off_The_Hook-Barnegat_Light_Long_Beach_Island_New_Jersey.html?m=69573

The food here is excellent and again I really enjoyed my meal. They had a limited menu and I started with the New England Clsm Chowder, which I enjoyed so much the year before.

The start of my meal, the New England Clam Chowder

It was thick and rich and loaded with clams

For my lunch, I ordered the Fried Shrimp Tacos. They were served in a soft taco shell with fresh shredded lettuce and tomatoes. With a little hot sauce and sour cream, they made the best lunch.

The Fried Shrimp Tacos with fresh shredded lettuce and tomatoes and fried potato chips

Now this is dining at the shore!

Yum!

Maybe it was the salt air or the excitement of the holidays and Santa’s visit or just the beautiful day of just the delicious food and eating outside on the picnic bench but it was such a nice lunch and I really enjoyed myself. The meal was excellent. It was also nice to eat outside on a sunny day.

On the way back to Beach Haven to visit the Beach Haven Library Open House, I stopped at Baked on the Beach at 2102 Long Beach Boulevard for dessert. I love their cookies and needed something sweet to finish the meal.

Baked on the Beach at 2102 Long Beach Boulevard in Surf City

My review on TripAdvisor:

https://www.tripadvisor.com/Restaurant_Review-g46856-d10275318-Reviews-Baked_on_the_Beach-Surf_City_Long_Beach_Island_New_Jersey.html?m=69573

The delicious selection of baked goods

I had to get one of their cookies and got the ‘Beach Bum’ with all sorts of chips inside an oatmeal cookie.

The Beach Bum cookie

The delicious desserts at Baked at the Beach

After I finished at the Craft Fair and lunch, I headed down to Beach Haven to go to the Beach Haven Library & Museum Open House. I never knew that there was a museum at their library so I looked forward to seeing it. What a beautiful library.

The Beach Haven Library & Museum at 219 North Beach Avenue

https://www.beachhavenlibrary.org/

My review on TripAdvisor:

https://www.tripadvisor.com/Profile/R4960NKjustinw/mediabatch/14036054?m=19905

My review on VisitingaMuseum.com:

https://visitingamuseum.com/

It is such a beautiful and historical library dating back from 1924. The downstairs was very interesting with wooden bookshelves and display cases and shelves showcasing the libraries collection. On the top floor was the museum with many artifacts from the island’s nautical and resort past.

The first floor of the museum with the library book collection

The second floor book collection

The second floor museum gallery

While the museum was small, it was packed with all sorts of interesting artifacts. There were hotel ledgers from long closed hotels, relics from ship wrecks and items from local families.

Hotel ledgers where guests once signed in

The artifacts save from ship wrecks and pictures of local spots

The upstairs conference room decorated for the holidays with book shelves lined with the collection

Downstairs there was a very nice Open House with snacks and a working fire with music and nice conversation with the staff.

The Open House Refreshment table

The Christmas decorations in the library with the working fire place

The Christmas tree in the Children’s Room

After I left the library, I explored the Downtown area and the Pharmacy had their Open House too with ice carvings and several contests. This was a how many reindeer can you count in the window contest.

The Counting Reindeer contest in the window

So many reindeer

The ice carving demonstration

Before I left for my last event on the island, the Ships Bottom Tree Lighting Ceremony, I stopped for some ice cream at The Woo Hoo.

The decorations for Christmas at the Woo Hoo

https://thewoohoo.com/

My review on TripAdvisor:

https://www.tripadvisor.com/Restaurant_Review-g46292-d7646259-Reviews-The_Woohoo-Beach_Haven_Long_Beach_Island_New_Jersey.html?m=69573

My review on DiningonaShoeStringinNYC@Wordpress.com:

I decided on the Christmas specialty flavor, ‘Santa’s Favorite Cookie’, which was a Cinnamon ice cream filled with crushed biscotti cookie, cookie dough, chocolate chips and M& M’s. It was heavenly.

‘Santa’s Favorite Cookie’ ice cream

Yum!

I love the holiday decorations at the Woo Hoo

With the wonderful lunch and some time before the tree lighting, I walked over to the pier to see the sun set over the island. This is always a treat.

The sunset over the pier

The sunset was so beautiful that night

The decorations in the park in Beach Haven

It got darker for the tree lighting ceremony and I got so lost. Then I did not know where the tree lighting was taking place. I had to Google the location about three times and I finally found it down by the harbor by the bay. By that point, they had lit the tree and people were visiting Santa. It was a nice way to end the evening at the shore.

The Christmas Tree lighting ceremony in Ships Bottom, NJ

People were taking pictures by the tree and visiting Santa. They also had refreshments for everyone as well.

The beautiful Christmas tree in Ships Bottom by the bay

The decorations with Santa leading the way

The festive pirate ship

People were visiting Santa in the gazebo that night

This was a nice way to end my evening at the shore. The lights and the sounds were really nice and there was still a nice crowd when I left the tree lighting. It was really a wonderful afternoon at the shore. Long Beach Island knows how to celebrate Christmas.

Who says the shore quiets down after summer is over?

Places to Eat:

Surf City Pizza

1017 Long Beach Island Boulevard

Surf City, NJ 08008

(609) 361-8150

http://www.surfcitypizza.com/

Open: Sunday 11:00am-8:00pm/Monday-Saturday 11:00am-10:00pm

My review on TripAdvisor:

https://www.tripadvisor.com/Restaurant_Review-g46856-d1913639-Reviews-Surf_City_Pizza-Surf_City_Long_Beach_Island_New_Jersey.html?m=19905

The Woo Hoo

211 South Bay Avenue

Beach Haven, NJ 08008

(609) 492-5433

https://thewoohoo.com/

Open: Sunday-Saturday 4:00pm-9:00pm

My review on TripAdvisor:

https://www.tripadvisor.com/Restaurant_Review-g46292-d7646259-Reviews-The_WooHoo-Beach_Haven_Long_Beach_Island_New_Jersey.html?m=19905

My review on DiningonaShoeStringinNYC@Wordpress.com:

https://wordpress.com/post/diningonashoestringinnyc.wordpress.com/1244

Tuckers Tavern

101 Southwest Avenue

Beach Haven, NJ 08008

(609) 492-2300

https://www.tuckerstavern-lbi.com/

https://www.facebook.com/tuckerstavernlbi/

Open: Sunday 10:30am-9:00pm/Monday-Thursday 12:00pm-9:00pm/Friday 12:00pm-10:00pm/Saturday 10:30am-10:00pm

My review on TripAdvisor:

https://www.tripadvisor.com/Restaurant_Review-g46292-d6969557-Reviews-Tuckers_Tavern-Beach_Haven_Long_Beach_Island_New_Jersey.html?m=19905

Polly’s Dock and Clamhouse

112 Northwest Avenue

Beach Haven, NY 08008

(609) 492-2194

http://www.pollysdock.com/

Open: Sunday -Saturday 7:00am-10:00pm (check by season)

My review on TripAdvisor:

https://www.tripadvisor.com/Restaurant_Review-g46292-d9597864-Reviews-Polly_s_Dock_and_Clamhouse-Beach_Haven_Long_Beach_Island_New_Jersey.html?m=19905

Crust & Crumb Bakery

9th Street at North Bay Avenue

Beach Haven, NJ 08008

(609) 492-4966

https://www.facebook.com/CrustAndCrumbLBI/

Open: Sunday-Saturday 7:30am-10:00pm

My review on TripAdvisor:

https://www.tripadvisor.com/Restaurant_Review-g46292-d832477-Reviews-Crust_Crumb_Bakery-Beach_Haven_Long_Beach_Island_New_Jersey.html?m=19905

Slice of Heaven Pizzeria

610 North Bay Boulevard Street 1

Beach Haven, NJ 08008

(609) 492-7437

https://slicelife.com/restaurants/nj/beach-haven/8008/slice-of-heaven/menu

Open: Sunday-Saturday 10:30am-11:30pm

My review on TripAdvisor:

https://www.tripadvisor.com/Restaurant_Review-g46292-d438989-Reviews-Slice_of_Heaven-Beach_Haven_Long_Beach_Island_New_Jersey.html?m=19905

Custard Hut

6403 Long Beach Boulevard

Beach Haven, NJ 08008

(609) 361-0900

https://www.facebook.com/custardhutLBI/

Open: Sunday-Saturday 10:30am-12:00am

My review on TripAdvisor:

https://www.tripadvisor.com/Restaurant_Review-g46292-d2228772-Reviews-Custard_Hut-Beach_Haven_Long_Beach_Island_New_Jersey.html?m=19905

Chicken or the Egg

207 North Bay Avenue

Beach Haven, NJ 08008

(609) 492-3695

https://492fowl.com/

https://www.facebook.com/chegg609/

Open: Sunday-Thursday 8:00am-9:00pm/Friday & Saturday 8:00am-10:00pm

My review on TripAdvisor:

https://www.tripadvisor.com/Restaurant_Review-g46292-d438676-Reviews-The_Chicken_or_the_Egg-Beach_Haven_Long_Beach_Island_New_Jersey.html?m=19905

The Coffee Nest

106 North Bay Avenue

Beach Haven, NJ 08008

(609) 361-4922

https://www.coffeenestlbi.com/

https://www.facebook.com/coffeenestbeachhaven/

Open: Sunday 8:00am-6:00pm/Monday-Thursday 7:00am-6:00pm/Friday-Saturday 7:00am-7:00pm

My review on TripAdvisor:

https://www.tripadvisor.com/Restaurant_Review-g46292-d21165755-Reviews-Coffee_Nest-Beach_Haven_Long_Beach_Island_New_Jersey.html?m=19905

The Shack

302 North Bay Avenue

Beach Haven, NJ 08008

(609) 342-1221

https://www.facebook.com/TheShackLBI/

Open: Sunday-Saturday 8:00am-10:00pm

My review on TripAdvisor:

https://www.tripadvisor.com/Restaurant_Review-g46292-d10509214-Reviews-The_Shack-Beach_Haven_Long_Beach_Island_New_Jersey.html?m=19905

Baked on the Beach

2101 Long Beach Boulevard

Surf City, NJ 08008

(609) 361-3200

https://www.instagram.com/bakedonthebeachlbi/?hl=en

https://www.facebook.com/bakedonthebeach/

Open: Sunday 8:00am-3:00pm/Monday and Wednesday Closed/Thursday 8:00am-3:00pm/Friday-Saturday 8:00am-4:00pm (Seasonal please check the website)

My review on TripAdvisor:

https://www.tripadvisor.com/ShowUserReviews-g46856-d10275318-r820285101-Baked_on_the_Beach-Surf_City_Long_Beach_Island_New_Jersey.html?m=19905

Viking Fresh Off the Hook Seafood Restaurant

1905 Bayview Avenue

Barnegat Light, NJ 08006

(609) 361-8900

https://www.vikingfreshoffthehook.com/

Open: Sunday- Seasonal

My review on TripAdvisor:

https://www.tripadvisor.com/Restaurant_Review-g46285-d3357767-Reviews-Viking_Fresh_Off_The_Hook-Barnegat_Light_Long_Beach_Island_New_Jersey.html?m=19905

Places to Visit:

Long Beach Island Historical Society

129 Engleside Avenue

Beach Haven, NJ 08008

(609) 492-0700

https://www.facebook.com/LBIMuseum/

Open: By Appointment now; Please check website for hours

Fee: $5.00 Donation

My review on TripAdvisor:

https://www.tripadvisor.com/Attraction_Review-g46292-d11444615-Reviews-Long_Beach_Island_Historical_Museum-Beach_Haven_Long_Beach_Island_New_Jersey.html?m=19905

My review on VisitingaMuseum.com:

https://wordpress.com/post/visitingamuseum.com/3311

Barnegat Light Museum

501 Central Avenue

Barnegat, NJ 08006

(609) 494-8578

http://www.bl-hs.org/

Open: By Appointment

Fee: Donation to the museum

My review on TripAdvisor:

https://www.tripadvisor.com/Attraction_Review-g46285-d8548161-Reviews-Barnegat_Light_Museum-Barnegat_Light_Long_Beach_Island_New_Jersey.html?m=19905

My review on VisitingaMuseum.com:

https://wordpress.com/post/visitingamuseum.com/5473

NJ Maritime History Museum

528 Dock Road

Beach Haven, NJ 08008

Open: Check website for updates

Fee: Donation to museum

(609) 492-0202

My review on TripAdvisor:

https://www.tripadvisor.com/Attraction_Review-g46292-d1881647-Reviews-Museum_of_NJ_Maritime_History-Beach_Haven_Long_Beach_Island_New_Jersey.html?m=19905

My review on VisitingaMuseum.com:

https://wordpress.com/post/visitingamuseum.com/5338

The Barnegat Lighthouse State Park

208 Broadway

Barnegat, NJ 08006

(609) 494-2016

https://www.state.nj.us/dep/parksandforests/parks/barnlig.html

Open: 8:00am-8:00pm

Fee: Free for the park/Check website for summer hours

My review on TripAdvisor:

https://www.tripadvisor.com/Attraction_Review-g46285-d286497-Reviews-Barnegat_Lighthouse_State_Park-Barnegat_Light_Long_Beach_Island_New_Jersey.html?m=19905

My review on VisitingaMuseum.com:

https://wordpress.com/post/visitingamuseum.com/5345

Fantasy Island Amusement Park

750 North Bay Avenue

Beach Haven, NJ 08008

(609) 492-4000

https://www.facebook.com/fantasyislandlbi/

Open: Seasonal please check their website

My review on TripAdvisor:

https://www.tripadvisor.com/Attraction_Review-g46292-d6209495-Reviews-Fantasy_Island_Amusement_Park-Beach_Haven_Long_Beach_Island_New_Jersey.html?m=19905

Surflight Theater

201 Engleside Avenue

Beach Haven, NJ 08008

(609) 492-9477

https://www.surflight.org/

My review on TripAdvisor:

https://www.tripadvisor.com/Attraction_Review-g46292-d2233639-Reviews-Surflight_Theatre-Beach_Haven_Long_Beach_Island_New_Jersey.html?m=19905

Holgate Nature Conservatory

11 West Lincoln Avenue

Long Beach, NJ 08008

https://cumaps.net/en/US/holgate-nature-conservatory-p1307064

Open: Check the website for hours during the year

My review on TripAdvisor:

Places to Shop:

How to Live

7 South Bay Street

100 North Bay Avenue

Beach Haven, NJ 08008

Phone: (609) 492-9232

Fax: (609) 492-1611

Home

Open: Open: Sunday-Thursday 10:00am-5:00pm/Friday 9:00am-7:00pm/Saturday 10:00am-5:00pm

My review on LittleShoponMainStreet@Wordpress.com:

https://wordpress.com/post/littleshoponmainstreet.wordpress.com/780

Wildflowers by the Lighthouse

410 Broadway

Barnegat Light, NJ 08006

(609) 361-8191

https://www.wildflowersbythelighthouse.com/

https://www.wildflowersbythelighthouse.com/blank

https://www.facebook.com/wildflowerslbi/

Open: Sunday 11:00am-4:00pm/Monday-Wednesday Closed/Thursday-Saturday 11:00am-4:00pm

My review on LittleShoponMainStreet@Wordpress.com:

https://wordpress.com/post/littleshoponmainstreet.wordpress.com/806

B & B Department Store

835 North Bay Avenue

Beach Haven, NJ 08008

(609) 492-4050

https://www.bnbstores.com/lbi

Open: Sunday-Saturday 10:00am-6:00pm

The Spotted Whale

500 North Bay Avenue

Beach Haven, NJ 08008

(609) 467-7407

https://www.spottedwhale.com/

Open: Sunday 10:00am-5:00pm/Monday-Thursday 10:00am-4:00pm

Sandy Banks Art Store

515 South Bay Avenue

Beach Haven, NJ 08008

(609) 492-5526

https://sandybanksboutique.com/

https://www.facebook.com/sandybanksboutique/

Open: Check their website for current hours

Fourchette at LBI

511 South Bay Avenue

Beach Haven, NJ 08008

(609) 991-2451

http://www.fourchette-fromage.com/locations

https://www.facebook.com/fourchettelbi/

Open: Sunday-Monday 10:00am-6:00pm/Tuesday Closed/Wednesday-Saturday 10:00am-6:00pm

Andy’s At the Light

202 Broadway

Barnegat Light, NJ 08006

(609) 494-2063

https://andysatthelight.com/

Open: Sunday-Saturday 8:00am-6:00pm

Unshredded Nostalgia

323 South Main Street

Barnegat, NJ 08005

(609) 660-2626

https://www.facebook.com/UnshreddedNostalgia/

Open: Sunday-Saturday 10:00am-6:00pm

Kapler’s Pharmacy

1 South Bay Avenue

Beach Haven, NJ 08008

(609) 492-9221

https://kaplersrx.com/

Open: Sunday 8:00am-2:00pm/Monday-Friday 8:00am-6:00pm/Saturday 8:00am-5:00pm

My review on TripAdvisor:

https://www.tripadvisor.com/Attraction_Review-g46292-d21355900-Reviews-Kapler_s_Pharmacy-Beach_Haven_Long_Beach_Island_New_Jersey.html

Bergen Community College Athletic Program

Day One Hundred and Sixty-Four: Bergecco-Parc Consulting Inc. presents: “Go Bulldogs Go-A Student Ambassador Program”-Introduction to Business Project-Bergen Community College April 24th, 2020

I had the strangest semester this quarter at Bergen Community College where I work. The semester started off normal and was the typical night class. I would get in about an hour and a half early and prepare for class. Then it was lecture, class participation and then quizzes and exams. I had just given my midterm exam and then we left for Spring Break. I knew the outside issues that were surrounding us but the problems of the COVID-19 seemed so far away.

Even so in the back of my mind I knew this was going to be a problem experiencing what I did at the New York Restaurant Show and at the Chinese New Year Parade in Chinatown in the same time frame. Even Groundhog’s Day and the Big Ten Championship seemed subdued. I guess I just waited for someone to finally pull the plug and did they EVER IN A BIG WAY!

Two weeks before we left for Break, I reopened the Bergecco-Parc Consulting Inc. concept for my Introduction to Business class and gave out the Team Project and went over the guidelines of the project. I have to say that the students seemed pretty excited about the prospect of running a company. My President and Senior Vice-President were raring to go and the next two classes, the last one being the night of the Midterm, we were able to meet and it gave the students time to meet up and get to know one another. I knew it would be a successful project.

Bergecco-Parc Logo

The Bergecco-Parc Consulting Inc. logo

I had thought about this semester’s Team Project for the class while we were presenting the Paterson Project last semester and thought about what many students had told me about their experiences at the College. Most seemed alienated from the other students. Others who had attended bigger four year colleges in the past felt their was no cohesiveness to the school, no connection because it was a commuter school. Others told me that they did not know anyone at the school until they did their group project. The one thing was true was there was no school spirit.

This gave me the idea this semester to do something to focus on the students and their experience at the college. While my Marketing class created a project for tourism in Historical Bergen County, I had my Introduction to Business class create a Student Ambassador Program that would welcome students to the college starting with the student getting accepted in high school and then take them on the whole experience of welcoming them once they got to Bergen Community College.

I decided to expand the “Welcome Week” project I did two years ago (see ‘Day One Hundred and Twenty Seven’ in MywalkinManhattan.com) that welcomed students and alumni back to the college and create an ambassador program as another part of welcoming students to campus.  The Welcome Week project gave the students an opportunity to be involved with the campus when they graduated but I wanted to see something when they first got the letter of acceptance. So I created a Team Project that would combine the whole experience.

The Welcome Week Project-“Follow the Yellow Brick Road back to Bergen Community College-Welcome Week 2019”:

https://wordpress.com/post/mywalkinmanhattan.com/8022

BCC Bergecco Parc Welcome Week Logo

The Welcome Week Logo of 2018

My questions was ‘How do we engage students when they are accepted to the college and then when they get here?’ ‘How are we sure that they do not get lost in the crowd?’ Since it is a commuter campus, how do we keep them engaged once they start classes? This was the challenge for the students to tackle with this Team project. We used the last two classes of the semester to meet and get everyone acquainted and have the Teams start the project. It started very smoothly.

Here was the inspiration for the Ambassador Program:

Here was the welcome to the college from the “Welcome Week” Team!

While on Spring Break, I got a memo from the college while attending the Restaurant Show that the college was going to extend the Spring Break a week to see what the State of New Jersey was going to do to handle the COVID-19 situation.

So I just continued on with the first week of break, attending the Restaurant Show, going to Blondie’s on the West Side to the Alumni Night for the Big Ten Championships, attending a 90’s Tech retrospect at the Anthology Archives and going to the Members night at the Met Breuer. All of this while I felt that everyone I was with at these events  with were looking over their shoulders wondering what would happen next (See Day One Hundred and Sixty-“On Leave from “MywalkinManhattan.com” in MywalkinManhattan.com).

https://wordpress.com/post/mywalkinmanhattan.com/12972

I was planning on visiting my mother on Thursday of first week of break so after the Restaurant Show closed I got my car serviced, my haircut, my dry cleaning and banking done and finished my housework in anticipation of my upcoming trip. Still everything loomed in the distance. The next morning all hell broke loose and the borders were shut in the United States and the stock market went wild! The market was dropping like crazy.

So in between talking to my mother, my broker and other family members everything was cancelled and I stayed home and by March 13th, the whole country started the lock down. I could not go into the City and continue my walk of the Theater District or work in the Soup Kitchen as everything in the City immediately shut down. I just wondered how this would play out with the College. Even before the break many of my students had been asking questions about this that I could not answer.

While we were on break a lot of my students kept in touch with one another and we were working on the project during the second week of the break. I was only allowed to email students if they emailed me (they were still on their break) but I would CC everyone on my emails to keep the lines of communication open. It was only at the end of the second week that we knew we would not be going back to school and all the classes would go virtual. It was then I was emailing my students and going over what we needed to do to proceed with the project. This is when the project got interesting.

Some of the students had kept in touch over the break and had gotten the framework done for their sections and had some ideas of what they wanted to do. So we were better prepared than the other class I had who had one afternoon to get their game plan together. When we realized we would not be going back to class and everything would have to be virtual, it made the class even more interesting and a big challenge. Most of the students had a good handle on the work and many parts of the project had been started.

The Ambassador Project:

BCC-Bergecco-Parc Consulting Inc. 2020 III (Revised)

The project was broken down into sections. Bergecco-Parc Consulting Inc. (an acronym for Bergen Community College-Paramus Campus) is a hierarchy in company form. I set up my Executives and broke them down into different divisions. My President and Senior Vice-President ran the show. They would report to me and let me know how the project was progressing. They were in charge of putting the Power Point presentation together and finding our headquarters.

Bergecco Parc Consulting Inc. saying

The slogan that the Team came up with for the project.

My Talent Division was in charge of setting up salaries, the benefits package and the office space design for a three month period that we would be working on the proposal for the client. Once the President and Senior Vice-President of Operations found the location for the offices, it would be the Talent Team’s responsibility to design and furnish the office. They would also set up a series of ‘perks’ for the office, things like snacks for the office, team building projects and employee relation items like Daycare and transportation reimbursement.

My Marketing Team was responsible for setting up the Corporate Website (based on the one that had been set up for the Paterson Project) and expand it to include all Bergecco-Parc Consulting Inc. projects from the past, shoot commercials welcoming students to campus and what it is like to attend Bergen Community College and set up the logos along with the Spirit Division and then find ways to ‘market the college’ to the incoming students. They were also in charge of designing the new “Ambassador” uniforms for the Student Ambassadors to wear when attending events.

My Spirit/Special Events Team was responsible for all the ‘spirit’ related projects. They were responsible for setting up our Spirit Welcome’s to incoming high school students and once they got to campus, organizing a series of events to get the students involved in the campus. They were also assigned to set up the special events to welcome parents and students to campus.

On the High School Level, the Spirit/Special Events Division was to create a “Spirit High School Welcome” that entailed the Student Ambassadors visiting each high school in the are where students had been accepted to Bergen Community College along with some students athletes and hold a “Meet & Greet” over a pizza lunch with the incoming students to welcome them to campus.

Here is the commercial that welcome’s new students to campus!

On the College Level, the Spirit/Special Events Division was to create a series of events for when the incoming students arrived as well as events that current students could attend called it the “College “Bulldog” Spirit Welcome” and this included:

*A formal Campus Tour that each student was to take when they arrived on campus. This way each student knew where things were located on campus and become acquainted with what services were available to them.

*A Parent’s of Athletes Reception and Pep Rally which was to be an evening exclusively catering to student athletes coming to Bergen Community College and their parents which included a light dinner and pep rally that included the cheerleaders, the dance team and other student athletes that was to be held the night of our rival Men’s Basketball game with Passaic Community College.

*A Parent/Student Barbecue which was to be held the weekend of the first home Men’s Soccer game that invited all incoming students and their parents plus the members of the Men’s and Women’s Soccer teams and their parents. The barbecue was to have an extensive menu of all sorts of fall favorites.

*A First Night at the College that was to be held the First Friday after the College resumed that included a night in the gym getting to know the clubs and organizations on campus. This also included snacks provided for the evening and then the evening ended with a concert for all the students.

The Spirit/Special Events Team was also responsible for designing a new School Mascot, Spirit Shirts for the the Men and Women’s Basketball Teams and create a School Fight Song. I know it would be a lot of work but it is fun to see the creativity of the students when put under pressure.

Here is the commercial that promotes the college when students come to campus!

It was even more pressure when we did not return to campus and the whole project had to be done by email and then Zoom meetings. I would not see my students again for the rest of the semester and because of  school policy I could not speak to them over the phone. Until I learned what Zoom was and was allowed to have video conferences with them toward the end of the semester, I have never written so many emails before in my life. I swear I was on the computer everyday all day especially on Mondays, Wednesdays and Fridays. I never left my home office the whole day.

It got even more confusing when a few of my students disappeared at the beginning of the semester, a few students got sick and then it was the disagreements and misunderstandings you have when emailing people. I had never worked so hard pulling a project off before. Communication was limited until the use of Zoom videoconferencing came into play. Even then that was toward the end of the project so everything was being done through long lengthy emails.

Then for about two weeks I heard nothing from the team as members of the Executive Team had not been in contact with me. We were at the height of the COVID-19 crisis and I was worried about my students. Some just stopped answering emails and I would find out later that some of them or their family members were sick. It was a trying time in the trenches.

Then I sent out an email about two and a half weeks before the presentation and everyone started to contact me. What floored me was how far the students had come along with the project with little assistance from me.  Some of them took me ideas and just ran with them.

Some of them came up with their own version of my ideas which I liked. They created home and away shirts for the basketball games, set up spirit sections, came up with new ideas for food venues like having Boston Market take out meals for the ‘Parent’s of Athletes Reception’ and the Team’s creative ideas on a new school fight song. The Team even developed a new school mascot, “The Bulldog”.

Bulldog Mascot

The new Bulldog Mascot Costume

We ended up having both a WebEx meeting and a Zoom Meeting before the presentation on Friday, April 24th at 8:00pm. It was so nice to see everyone again. I had not seen my students since the Midterm exam and it was good to see that everyone was doing okay. Their lives like my own were turned upside down but we all had to make the best of it.

On the night of presentation was interesting. It was not the most pleasant weather and I was afraid that the computer would go down. We lucked out that everything went by smoothly and the presentation went by fine. What was nice was our Head of Athletics and our Head of Public Relations for the college were able to join us for the presentation.

Here is the new Bergecco-Parc Consulting Inc Website:

Here you can see the full Power Point Presentation and the Commercials.

I could not have been prouder of a group of students who under all the pressure of not being in class, people suffering from the illness. family situations at home, job issues and personal stress made the project work.

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The students at Bergen Community College’s Business/Hotel Management School proved to me that they can compete with the best. I was happy to give a lot of “A’s” this semester!

Justin Watral

Professor Justin Watrel, CEO & Co-Founder

Bergecco-Parc Consulting Inc.