Tag Archives: Welcome Week 2019 BCC

Bergen Community College Athletic Program

Day One Hundred and Sixty-Four: Bergecco-Parc Consulting Inc. presents “Go Bulldogs Go-A Student Ambassador Program”-Introduction to Business Project-Bergen Community College April 24th, 2020

I had the strangest semester this quarter at Bergen Community College where I work. The semester started off normal and was the typical night class. I would get in about an hour and a half early and prepare for class. Then it was lecture, class participation and then quizzes and exams. I had just given my midterm exam and then we left for Spring Break. I knew the outside issues that were surrounding us but the problems of the COVID-19 seemed so far away.

Even so in the back of my mind I knew this was going to be a problem experiencing what I did at the New York Restaurant Show and at the Chinese New Year Parade in Chinatown in the same time frame. Even Groundhog’s Day and the Big Ten Championship seemed subdued. I guess I just waited for someone to finally pull the plug and did they EVER IN A BIG WAY!

Two weeks before we left for Break, I reopened the Bergecco-Parc Consulting Inc. concept for my Introduction to Business class and gave out the Team Project and went over the guidelines of the project. I have to say that the students seemed pretty excited about the prospect of running a company. My President and Senior Vice-President were raring to go and the next two classes, the last one being the night of the Midterm, we were able to meet and it gave the students time to meet up and get to know one another. I knew it would be a successful project.

Bergecco-Parc Logo

The Bergecco-Parc Consulting Inc. logo

I had thought about this semester’s Team Project for the class while we were presenting the Paterson Project last semester and thought about what many students had told me about their experiences at the College. Most seemed alienated from the other students. Others who had attended bigger four year colleges in the past felt their was no cohesiveness to the school, no connection because it was a commuter school. Others told me that they did not know anyone at the school until they did their group project. The one thing was true was there was no school spirit.

This gave me the idea this semester to do something to focus on the students and their experience at the college. While my Marketing class created a project for tourism in Historical Bergen County, I had my Introduction to Business class create a Student Ambassador Program that would welcome students to the college starting with the student getting accepted in high school and then take them on the whole experience of welcoming them once they got to Bergen Community College.

I decided to expand the “Welcome Week” project I did two years ago (see ‘Day One Hundred and Twenty Seven’ in MywalkinManhattan.com) that welcomed students and alumni back to the college and create an ambassador program as another part of welcoming students to campus.  The Welcome Week project gave the students an opportunity to be involved with the campus when they graduated but I wanted to see something when they first got the letter of acceptance. So I created a Team Project that would combine the whole experience.

The Welcome Week Project-“Follow the Yellow Brick Road back to Bergen Community College-Welcome Week 2019”:

https://wordpress.com/post/mywalkinmanhattan.com/8022

BCC Bergecco Parc Welcome Week Logo

The Welcome Week Logo of 2018

My questions was ‘How do we engage students when they are accepted to the college and then when they get here?’ ‘How are we sure that they do not get lost in the crowd?’ Since it is a commuter campus, how do we keep them engaged once they start classes? This was the challenge for the students to tackle with this Team project. We used the last two classes of the semester to meet and get everyone acquainted and have the Teams start the project. It started very smoothly.

Here was the inspiration for the Ambassador Program:

Here was the welcome to the college from the “Welcome Week” Team!

While on Spring Break, I got a memo from the college while attending the Restaurant Show that the college was going to extend the Spring Break a week to see what the State of New Jersey was going to do to handle the COVID-19 situation.

So I just continued on with the first week of break, attending the Restaurant Show, going to Blondie’s on the West Side to the Alumni Night for the Big Ten Championships, attending a 90’s Tech retrospect at the Anthology Archives and going to the Members night at the Met Breuer. All of this while I felt that everyone I was with at these events  with were looking over their shoulders wondering what would happen next (See Day One Hundred and Sixty-“On Leave from “MywalkinManhattan.com” in MywalkinManhattan.com).

https://wordpress.com/post/mywalkinmanhattan.com/12972

I was planning on visiting my mother on Thursday of first week of break so after the Restaurant Show closed I got my car serviced, my haircut, my dry cleaning and banking done and finished my housework in anticipation of my upcoming trip. Still everything loomed in the distance. The next morning all hell broke loose and the borders were shut in the United States and the stock market went wild! The market was dropping like crazy.

So in between talking to my mother, my broker and other family members everything was cancelled and I stayed home and by March 13th, the whole country started the lock down. I could not go into the City and continue my walk of the Theater District or work in the Soup Kitchen as everything in the City immediately shut down. I just wondered how this would play out with the College. Even before the break many of my students had been asking questions about this that I could not answer.

While we were on break a lot of my students kept in touch with one another and we were working on the project during the second week of the break. I was only allowed to email students if they emailed me (they were still on their break) but I would CC everyone on my emails to keep the lines of communication open. It was only at the end of the second week that we knew we would not be going back to school and all the classes would go virtual. It was then I was emailing my students and going over what we needed to do to proceed with the project. This is when the project got interesting.

Some of the students had kept in touch over the break and had gotten the framework done for their sections and had some ideas of what they wanted to do. So we were better prepared than the other class I had who had one afternoon to get their game plan together. When we realized we would not be going back to class and everything would have to be virtual, it made the class even more interesting and a big challenge. Most of the students had a good handle on the work and many parts of the project had been started.

The Ambassador Project:

BCC-Bergecco-Parc Consulting Inc. 2020 III (Revised)

The project was broken down into sections. Bergecco-Parc Consulting Inc. (an acronym for Bergen Community College-Paramus Campus) is a hierarchy in company form. I set up my Executives and broke them down into different divisions. My President and Senior Vice-President ran the show. They would report to me and let me know how the project was progressing. They were in charge of putting the Power Point presentation together and finding our headquarters.

 

Bergecco Parc Consulting Inc. saying

The slogan that the Team came up with for the project.

My Talent Division was in charge of setting up salaries, the benefits package and the office space design for a three month period that we would be working on the proposal for the client. Once the President and Senior Vice-President of Operations found the location for the offices, it would be the Talent Team’s responsibility to design and furnish the office. They would also set up a series of ‘perks’ for the office, things like snacks for the office, team building projects and employee relation items like Daycare and transportation reimbursement.

My Marketing Team was responsible for setting up the Corporate Website (based on the one that had been set up for the Paterson Project) and expand it to include all Bergecco-Parc Consulting Inc. projects from the past, shoot commercials welcoming students to campus and what it is like to attend Bergen Community College and set up the logos along with the Spirit Division and then find ways to ‘market the college’ to the incoming students. They were also in charge of designing the new “Ambassador” uniforms for the Student Ambassadors to wear when attending events.

My Spirit/Special Events Team was responsible for all the ‘spirit’ related projects. They were responsible for setting up our Spirit Welcome’s to incoming high school students and once they got to campus, organizing a series of events to get the students involved in the campus. They were also assigned to set up the special events to welcome parents and students to campus.

On the High School Level, the Spirit/Special Events Division was to create a “Spirit High School Welcome” that entailed the Student Ambassadors visiting each high school in the are where students had been accepted to Bergen Community College along with some students athletes and hold a “Meet & Greet” over a pizza lunch with the incoming students to welcome them to campus.

Here is the commercial that welcome’s new students to campus!

On the College Level, the Spirit/Special Events Division was to create a series of events for when the incoming students arrived as well as events that current students could attend called it the “College “Bulldog” Spirit Welcome” and this included:

*A formal Campus Tour that each student was to take when they arrived on campus. This way each student knew where things were located on campus and become acquainted with what services were available to them.

*A Parent’s of Athletes Reception and Pep Rally which was to be an evening exclusively catering to student athletes coming to Bergen Community College and their parents which included a light dinner and pep rally that included the cheerleaders, the dance team and other student athletes that was to be held the night of our rival Men’s Basketball game with Passaic Community College.

*A Parent/Student Barbecue which was to be held the weekend of the first home Men’s Soccer game that invited all incoming students and their parents plus the members of the Men’s and Women’s Soccer teams and their parents. The barbecue was to have an extensive menu of all sorts of fall favorites.

*A First Night at the College that was to be held the First Friday after the College resumed that included a night in the gym getting to know the clubs and organizations on campus. This also included snacks provided for the evening and then the evening ended with a concert for all the students.

The Spirit/Special Events Team was also responsible for designing a new School Mascot, Spirit Shirts for the the Men and Women’s Basketball Teams and create a School Fight Song. I know it would be a lot of work but it is fun to see the creativity of the students when put under pressure.

Here is the commercial that promotes the college when students come to campus!

It was even more pressure when we did not return to campus and the whole project had to be done by email and then Zoom meetings. I would not see my students again for the rest of the semester and because of  school policy I could not speak to them over the phone. Until I learned what Zoom was and was allowed to have video conferences with them toward the end of the semester, I have never written so many emails before in my life. I swear I was on the computer everyday all day especially on Mondays, Wednesdays and Fridays. I never left my home office the whole day.

It got even more confusing when a few of my students disappeared at the beginning of the semester, a few students got sick and then it was the disagreements and misunderstandings you have when emailing people. I had never worked so hard pulling a project off before. Communication was limited until the use of Zoom videoconferencing came into play. Even then that was toward the end of the project so everything was being done through long lengthy emails.

Then for about two weeks I heard nothing from the team as members of the Executive Team had not been in contact with me. We were at the height of the COVID-19 crisis and I was worried about my students. Some just stopped answering emails and I would find out later that some of them or their family members were sick. It was a trying time in the trenches.

Then I sent out an email about two and a half weeks before the presentation and everyone started to contact me. What floored me was how far the students had come along with the project with little assistance from me.  Some of them took me ideas and just ran with them.

Some of them came up with their own version of my ideas which I liked. They created home and away shirts for the basketball games, set up spirit sections, came up with new ideas for food venues like having Boston Market take out meals for the ‘Parent’s of Athletes Reception’ and the Team’s creative ideas on a new school fight song. The Team even developed a new school mascot, “The Bulldog”.

Bulldog Mascot

The new Bulldog Mascot Costume

We ended up having both a WebEx meeting and a Zoom Meeting before the presentation on Friday, April 24th at 8:00pm. It was so nice to see everyone again. I had not seen my students since the Midterm exam and it was good to see that everyone was doing okay. Their lives like my own were turned upside down but we all had to make the best of it.

On the night of presentation was interesting. It was not the most pleasant weather and I was afraid that the computer would go down. We lucked out that everything went by smoothly and the presentation went by fine. What was nice was our Head of Athletics and our Head of Public Relations for the college were able to join us for the presentation.

Here is the new Bergecco-Parc Consulting Inc Website:

https://bcpccom.wordpress.com/2020/04/15/the-bergen-community-college-student-ambassador-program/

Here you can see the full Power Point Presentation and the Commercials.

I could not have been prouder of a group of students who under all the pressure of not being in class, people suffering from the illness. family situations at home, job issues and personal stress made the project work.

Follow us on Facebook:

https://www.facebook.com/pages/category/Education/Bergecco-Parc-Consulting-Inc-110359220628892/

Follow us on Instagram:

https://www.instagram.com/bergeccoparcconsulting/?utm_source=ig_embed&utm_campaign=loading&hl=bg

Follow us on Twitter:

 

The students at Bergen Community College’s Business/Hotel Management School proved to me that they can compete with the best. I was happy to give a lot of “A’s” this semester!

Justin Watral

Professor Justin Watrel, CEO & Co-Founder

Bergecco-Parc Consulting Inc.

 

 

 

Follow the Yellow Brick Road back to Bergen Community College

Day One Hundred and Twenty Seven Bergecco-Parc Consulting Inc. presents, “Welcome Week 2019-Follow the Yellow Brick Road back to Bergen Community College” Business Communications-105 Bergen Community College May 2018

I  put “MywalkinManhattan.com” on hold for work the Fall months. I taught Business Communications 105 again this semester at Bergen Community College in Paramus, NJ and this was the final presentation of the group project I had my students create. I have my Communication students do this to get them to actually talk to one another and get to know all the other students in class. This has become harder since the advent of cellphones and texting. The art of conversation seems to have gone out of vogue. I worry that they losing the act of getting to know other people and even having a ‘college experience’.

I established the company, “Bergecco-Parc Consultants Inc.” an acronym for Bergen Community College, Paramus Campus and established an Executive Team. From there, I put together a Talent/Security team, Marketing Team and a Special Events team each lead by a Vice-President and Directors and Team Leaders. Since all the departments had to talk to one another to do the project, I made sure that each team would need the other to create each section of the project.

The theme of the project was “Welcome Week 2019-Follow the Yellow Brick Road Back to Bergen Community College”. The premise was that MGM/Turner Classics had found the famous “Jitterbug” number from the 1939 film “The Wizard of Oz” and had restored it back in the film. Now the film was being shown at its ‘World Premiere” at Bergen Community College during Welcome Week (we were chosen over Rutgers and Princeton).

The filming of the “Jitterbug” scene in 1939

 

 

 

The college had then hired us as a consulting firm to come in and do a series of activities in honor of the event as well as promote the Bergen Room, the on-campus student run dining room, Gallery Bergen, our student run Art Gallery and the Ciccone Theater (see reviews on TripAdvisor), where student run plays were shown to the public by the campus Theater Department. The company was also to promote the Athletic Department with a Pep Rally and Bonfire.

This was an extensive project that required all the students to do research and ask questions all over campus. Many students would later comment in their papers that this was the first time they were exposed to what the Bergen Community College campus had to offer and had been to different parts of campus. They also discovered our Athletic programs and our cultural activities and realized that we were very similar to a major campus with a lot of the same things to get involved with as a student.

Bergecco-Parc Consulting Inc.

bergecco-parc logo

Bergecco-Parc Consulting Inc. Logo:

Six trees representing the six original creators of the company. The meaning: Trees continue to grow and make an impact on the nature of the world.

Bergecco-Parc Consulting Inc. was founded by six Rutgers students who had been a competing in a contest against other well-known marketing firms. over creating a Welcome Week concept for the Rutgers’s  New Brunswick campus. They won the contest and upon graduation, started a small company concentrating on helping colleges promote activities on their campuses.

When you have thirty two students (unlike my last semester when I had eighteen students creating Buscomonzefi.com) there is a lot to manage. This time I added a layer of management and a few extras to make sure that everyone worked.

Here’s our logo, “Follow the Yellow Brick Road back to Bergen Community College”

bcc bergecco parc welcome week logo

My Talent Team created the Human Resources department from scratch putting a budget together for the entire Paramus department as well as the executives who were part of the New Brunswick branch of the company. They research the benefits, perks of working there and some extras that Google and Facebook hadn’t even thought of like a Dog Walking service and an English as a Second language classes for our international employees. In real life, I don’t know how a small company could have paid for some of the things they suggested but I let them make that decision.

The Marketing Department was in charge of promoting The Bergen Room, the student run dining room, The Gallery Bergen, the student art gallery and The Ciccone Theater, where our theater department puts on shows.

Here is their commercial promoting the campus to incoming students in many languages that the student body of the class spoke. We had students speak twelve  languages and most participated in the commercial.

Welcome to Bergen Community College:

 

 

 

The next part of the project that were marketing was “Welcome Week 2019-Follow the Yellow Brick Road back to Bergen Community College” a Wizard of Oz themed event with the showing of the film, the play version of the ‘Wizard of Oz’ , a special theme dinner with a Wizard of Oz concept and a Pep Rally and Bonfire for our Athletic teams on campus. One of my students even wrote a new school song and another a fight song that were performed that night.

The commercial promoting the events:

 

 

 

One of my students was legally deaf and I wanted to make sure that every activity that we promoted was ADA compliant with the laws of New Jersey and the campus regulations. Here he created a commercial for the hearing impaired. I will tell you that as an educator I have never been prouder of a student and watched him shine as this one did for this part of the project.

Their commercial for the hearing impaired students:

 

 

 

The Special Event’s Team created the Pep-Rally and Bonfire, which was an interesting concept as the Director and his team created a program where the students athletes would burn the witch in effigy with our rivals name followed by a fire works display and snacks for the students.

Here is the Sports Team Presentation:

https://prezi.com/x4cwu3iifcet/bergen-community-college-sports-night/

Here is the Marketing Team Presentation:

https://docs.google.com/presentation/d/1kkAQsCUV-foMRjmdzB13EukKD0A_hpCFP5zliFRIXSo/edit?usp=drivesdk

Here is the Full Power Point Presentation of the Project:

https://docs.google.com/presentation/d/1QttxERey87vHrHECTaQ9xLtXkm1c1NwUr44LYjQGcgw/edit?usp=drivesdk

Another team in the Special Events division created a theme dinner starting with a cocktail party in Gallery Bergen, with the show theme ‘Over the Rainbow Surrealism’ with surrealist art based on the movie by the art department students and clothing from the Retailing program.

Since we had so many students that spoke different languages, they created the menus in about seven different languages. The students also added trivia from the movie as well as fun facts about the actors. They even looked into food trucks for those who could not get into the Special dinner. The event would be finished off with the stage version of ‘The Wizard of Oz’.

This version was performed by the Ann Arbor Student Theater group and I give them full credit  for this performance:

 

 

 

Needless to say as a company, you always have those who chose not to take it seriously but those things were addressed. I had a student hierarchy that we followed and as the CEO and one of the Co-Founder’s  of the company, I made sure that we followed protocol by CCing everyone on emails and letting them fight their own battles. We did have some battles along the way right up to the night of the presentation.

The presentation was done not just in front of their classmates but the heads of the Theater, Alumni, Art Gallery, Special Services and Alumni Foundation. They all seemed blown away by a project that had a five week lead time. The comments I got from fellow professors and administrators was wonderful and the students seemed very proud. They all could not understood how I got them all to dress up with the ladies in skirts and dresses and pantsuits and the men in suits and jacket and tie. They looked really sharp as a class!

Even to keep the real life simulation project going, I even created a small reception for everyone by baking desserts and providing non-alcoholic beverages. A lot of the people that participated got a kick out of that. I even entered the project in the campus’s Innovation Award but it did not win ( I was bummed for all these students that worked so hard on it).

The funny part of being an educator is the reviews and reactions we get as professors. When I read some of the reviews, some of the students did not understand why we did such a project and what did dressing up for a project have anything to do with business communications?

I think the true reality everyone who is reading this  is that everything we do in the business world is communication. From the texts and emails we send, to the activities we plan for fellow employees, to the way we present ourselves to others by the way dress and speak and the way we stand. Everything in life we do conveys a message.

I know that most of the students learned something new and were excited about the project and coming to class. This is what getting an education is all about and I could not have been prouder of a class!

Check out their student blog!

Welcome Week

 

Justin Watrel.jpg

Professor Justin Watrel, CEO/Co-Founder

Bergecco-Parc Consulting Inc.

(CEO Watrel promoting his first book at the Brooklyn Book Festival)

 

My reviews Online of the Facilities on Bergen Community College:

 

The Bergen Room:

My review on TripAdvisor:

https://www.tripadvisor.com/Restaurant_Review-g46712-d12308869-Reviews-The_Bergen_Room-Paramus_New_Jersey.html?m=19905

My review on DiningonaShoeStringinNYC@Wordpress.com:

https://diningonashoestringinnyc.wordpress.com/

 

The Ciccone Theater:

My review on TripAdvisor:

https://www.tripadvisor.com/Attraction_Review-g46712-d15599602-Reviews-The_Ciccone_Theatre-Paramus_New_Jersey.html?m=19905

 

The Gallery Bergen:

My review on TripAdvisor:

https://www.tripadvisor.com/Attraction_Review-g46712-d15515383-Reviews-Gallery_Bergen_West_Hall-Paramus_New_Jersey.html?m=19905

My review on ‘VisitingaMuseum.com:

Visiting a Museum is a blog site featuring unique, unusual and obscure small museums, historical sites & homes and community gardens and parks.