Entering the Summer Fancy Food Show on Sunday morning on the first day of the show
https://www.specialtyfood.com/fancy-food-shows/summer/
Walking the aisles on the first day of the show is a lot of travel. The main floor of the show is almost three football fields long and there are so many vendors to stop and see that I have learned to pace myself.
You can not stop and eat every cookie, cracker and piece of cheese at every booth. I try to see that the vendor is offering a unique looking product and then I stop and take notes. If I really like the products, then I will take the literature.
If I really thought the product was innovative or tasted really good then I asked for a sample on the last day and took a picture of the booth.
The Italian Pavilion was one of the most popular at the show in 2025
The show didn’t seem as busy as it was in the past. The first day of the show, I could walk down every aisle without bumping into anyone. It also seemed to be more of a college and non-industrial crowd.
They would hover around the popular booths like the pizza and ice cream booths and then chomp away at the food. Even the vendors know not to waste their time. The issues is that you never know who you are dealing with and when you may see them again in the future. So you have to be very careful not to alienate anyone at these shows because today’s college student is tomorrow’s food executive.
The Italian Pavilion was one of most visited sections of the show
As I walked the show, there were certain vendors that just stood out. I was really impressed by the innovation from the foreign pavilions especially those in the South Korean, Italian and Vietnamese Pavilions with their colorful packaging, innovative logos and wonderful tasting products. I was very impressed with what was being made abroad.
There were many smaller American food manufacturers that I thought were really innovative as well. There were all sorts of drinks, spicy snacks and baked goods that I thought had a lot of potential for a mass market audience.
So for the next three days I sampled and snacked my way through the long aisles of the show. This show didn’t have the same number of vendors as previous years, noting that I finished walking the show in three days with plenty of time for another trip down the aisles to revisit certain vendors.
Much of the lower part of the second building was used as theater space for lectures and talks which I had not seen in previous years. Still there was a lot of innovation in the show and I wanted to point out the products that I thought stood out in the three days I was at the show.
Day One: Visiting the vendors and pavilions on the first floor
The Italian Pavilion:
The Italian Pavilion this year offered so many wonderful products from pasta to sauces and spices that there was a lot to choose from. There were so many vendors selling those types of products that they got lost in the shuffle. Where the products shined and stood out was in the Snack and Beverage category.
The first interesting product I tasted was Protein chips
These crispy chips were packed with flavor and had a nice snap to them. What made them stand out to me was not just the intensity of the flavors but the creativity of the packaging. I got to sample both the Paprika and the Salt & Vinegar and loved the flavors.
The Bonta Lucane Chips were excellent
http://www.bontalucane.com/?lang=en
These crispy chips had a nice crunchy taste and a light hint of spices and olive oil. These chips are the perfect snack with a glass of wine or to start a meal with cheeses.
Bergotto Sodas were one of the standouts in both in the Italian Pavilion and in the Fancy Food Show
The Bergotto sodas were one of the standout beverages of the show. They were packed with fruity flavors that were refreshing and I loved the packaging. The sodas were really refreshing on this extremely hot day. I think they will do very well in the American market.
The I Marcoritti Italian Grissini products
These tiny breadsticks from Italy, called ‘Grissini bites, are really addictive and you can not stop crunching your way through these cheese and pizza tasting snacks. These cheesy little bites were very addictive.
The Italian Pavilion had many standout items and was one of the biggest contributors to the show this year. I loved their packaging and their representatives could not have been nicer.
The South Korean Pavilion:
South Korean Pavilion with its colorful and tasty snacks, candies and sodas. Their selection of noodle based dishes and spices again are a standard in many companies from here and abroad.
Where the South Koreans stood out was in snacks and beverages. Outside of the French, the South Koreans had some of the most unique and creative packaging at the show. The flavors of their products burst with flavors of fruits and spices. I had to take my time to taste products later on that I would see in Asian markets in Bergen County, NJ.
The Poppi brand from South Korea
https://drinkpoppi.com/?srsltid=AfmBOoqJw9ywCkecyM0-bw7gol1WmL9xf3SZCVm2_8SurUzpiHroLxQp
This delicious line of sodas had tiny gelatin pearls at the bottom of them and came in so many wonderful flavors. The drinks were so refreshing after a long day of walking around and you have to shake the bottom of the can to get the pearls out and it is worth it.
The milk sodas Latte Pop were surprisingly sweet and refreshing and did not taste like a milk based product. They tasted like a fizzy version of Strawberry or Banana milk.
https://www.gulfood.com/exhibitors/tulip-international-inc
https://www.tulipint.com/about-us
Badasori New Fish Pop chips from the South Korea Pavilion had an interesting flavor
https://sunhae.tradekorea.com/main.do
https://sunhae.gobizkorea.com/mini/site/productList.do
These interesting snack chips called “New Fish Pop” had an intense and interesting flavor. I found out that these are made with Alaskan Pollack and had no flour in them. The Honey Butter and the Chili flavors were delicious and I thought a pretty original product.
The Lemon curd ice cream from Bold Spoon really stood out amongst the ice cream I sampled that first day. The fresh ingredients and the creamy consistency stood out amongst the vendors trying to recreate the same flavors
https://www.boldspooncreamery.com/
These delicious flavors were dense and creamy and were the best ice creams that I tasted in the show. What stood out to me was that you could really taste the lemon and cream in every bite.
The Women’s Owned Companies Pavilion:
There were many ‘women owned and run’ businesses being showcased at the show. One of the products in the Women’s Owned set of booths on the lower level was the ‘Cinnamom’, cinnamon bun products. These sweet, chewy and decadent desserts were the brainchild of the mother/daughter team who own the company. It was the owners grandmother who had come up with the recipe for these sweet and rich desserts.
The ‘Cinnamom’ cinnamon bun products
https://www.instagram.com/cinnamombakery/?hl=en
Video on the product
The ‘Cinnamom’ baked products were some of the best new items at the show that tasted
My favorites were the buttery regular cinnamon rolls and the ones topped with a thick butter cream icing. I had to go back all three days at the show just to try each of their flavors. These rich desserts deserved a lot of attention.
OMG Pretzel Snacks
https://omgpretzels.com/shop/?srsltid=AfmBOop6HuRsZVdSg6dgBcBjlTeeSrYK4i6PRi5lQEAs_aEns9nNe8C6
The pretzel snacks from OMG were Oh My God! These tasty little pretzel bites are excellent. They are crisp and crunchy and full of flavor. The two that stood out to me were the Salty Butterscotch and the Buffalo flavors and I enjoyed crunching on them.
The first day of the show was a trial of sampling and tasting and as usual I did not pace myself the way I should have. Too many flavors and consistencies plus add in the bad humidity outside for all three days for the show made me stuffed and tired but in a good way.
Five Boro Block Party on the first day of the show:
After the first day of the show, the Specialty Food Association sponsored the Five Boro Block Party again with free food trucks and costumed characters walking around. It was so hot and humid the first two days of the show, I did not know how people were walking around with jacket and tie let alone in costume. The woman who was our Statue of Liberty character lasted about twenty minutes in her costume before she had to go back inside.
The sign for the Five Boro Block Party outside the Javis Center after the first day of the show
All the vendors, merchants, industry people and buyers at the Five Boro Block Party
The actor who played the Statue of Liberty lasted about a half hour out in this heat in that costume
Still she had a lot of fun entertaining everyone on stilts
They had a nice assortment of food trucks to choose from and the food was really good but I was not hungry. I had covered the whole first floor and part of the second floor that morning and afternoon. While the traffic was a little lighter than it had been in the last two years, it took a lot of time to try and sample some of the newer vendors and I had completely lost my appetite. The site of food was not very appealing but I still wanted to see what the trucks were offering. Thank God it was just light bites.
Food Truck Catering Company made a Chicken Adobo that looked interesting until I realized it was thigh meat.
I was not a big fan of chicken thighs but the spices on this dish were fantastic
The Glazed and Confused Food Truck had the best doughnuts
The Fried Powered Doughnuts were delicious
I only lasted at the block party for about a half hour before I went home. The heat was so unbearable and so many of the exhibitors were in jacket or jacket and tie in that heat, I was not sure how they lasted.
I was full and exhausted and just wanted to get home and go through my notes from the first day, plus I had class the next morning and then had to run back in for the second day of the show so it was would a busy next two days. I just wanted to relax after all that walking and sampling. I took some good notes and found some excellent vendors who had wonderful product.
The Second Day of the Show:
The second day of the show I got there late after my morning class and was able to cover the whole lower level of the show.
Pop Daddy popcorn display
These crispy little snacks I have tried in the past and I thin have a really crispy texture and some interesting flavors to choose from.
Cork’s Gourmet Popcorn
Cork’s Gourmet Popcorn was one of the best popcorns that I tasted at the show. Not only was the popcorn well spiced and flavored. The Sweet Thai Chili and the Buffalo Ranch were two interesting flavors. The company uses a type of popcorn that is really fluffy and you do not see small kernals.
The Soup Dumplings from Nom Wah
The Soup Dumplings at the Nom Wah booth I waited around for several times during the show and it was well worth the wait. These juicy and succulent dumplings were one of the best items I tasted at the show and made me want to go down to the restaurant ( but alas they STILL do not accept a Visa or Mastercard). The quality of these dumplings are excellent and the company has very high standards.
PGI Soups tasted homemade
PGI Soups
I sampled several of the soups from PGI Foods and I could not tell the difference between these and homemade soups. The quality and taste were amazing. The woman who worked the booth encouraged me to ‘try them all’. The New England Clam Chowder was rich and creamy with lots of clams in them. The Broccoli Cheddar Soup had a rich and sharp flavor and the Lobster Bisque was so well spiced. A definite winner for any restaurant not wanting to make them from scratch.
Krispy Calamari snacks are a real surprise
The Krispy Calamari snack was one of the best snacks that I tasted at the show and was one of the most unusual. These chewy and highly flavored snacks I thought was one of the best cross-over snacks I had seen at the show. It is easy to devour the Original and Spicy Cajun and I had to visit the booth more than once to ‘try them’.
Korean Rice Snacks from Lotte
https://www.lotte.co.kr/global/en/business/compDetail.do?compCd=L104
Another favorite snack of mine from the South Korean Pavilion (I am telling you they had the most flavorful snacks at the show). These crispy little circles of rice flour and honey mixed with some spicy flavors made the perfect snack. These highly addictive snacks had such a sweet and savory taste to them. The people working the booth saw that I liked them so much they gave me several bags to take home and sample. I loved these snacks!
I took the samples home and tried them on my own and I think they have huge potential
Assr Corn Dogs
https://www.tradeindia.com/assr-foods-ltd-8225578/
I loved this product that was more of cheese on stick then a traditional corn dog. These pops had a crispy coated that was mixed with different spices. These were being fried constantly as everyone wanted to sample them. I loved the stringy consistency and the delightful flavors they had.
The Pollack Flavored Chips from Lotte Foods
I kept going back to the South Korean Pavilion to try more of their sweet and savory snacks. These were O-ING, which were Pollack flavored fish snacks. These highly spiced snacks were a big hit with me and I am not a big fish lover. These spicy snacks are the perfect item when you want a quick snack with a soda or general snacking. The people at the booth gave me a couple of different flavors to take home and try.
These were light and spicy and had a nice crunch to them
I had sampled many different types of cookies through the show that soft, hard and some all natural. I found that cookies or any baked product that does not have flour, sugar, butter and eggs just have not flavor or consistency to them.
The cookies from Fancy Pants Cookies really stood out as a crispy, crunchy product sweet product that would be popular at any age. I love their packaging as well.
Fancy Pants Cookies
The Fancy Pants cookies were small, crisp cookies that had a nice crunch to them. The cookies have such a nice taste to them. These tiny cookies are packed with flavor and have a nice bite to them. I was happy trying each flavor that they gave me a few bags to sample at home. The Birthday Cake flavor is hands down the best flavor.
The sample I brought home with me were the Birthday Cake flavor
Of the American beverage companies that I tried at the show, Harney & Sons Tea is a fan favorite of mine since I went to a sampling at the Cornell Club years ago (the owner is a Cornell Alumnus-Go Red!). I love these infused all natural teas.
Harney and Sons Tea drinks
The were closing down for the evening and they gave me a few bottles to take home. I was not too keen on the Rose flavored but the original and Orange Mango flavored were delicious. I have always loved their products when I visit the upscale bakeries and cafes in Manhattan.
Last Day of the Show:
On my last day of the show, I got in late because of early morning classes and wanted to collect samples so that I could try things at home. By 2:30pm, vendors were literally throwing samples in my canvas bag like I was going trick or treating. No one wants to take these home with them or back to the office. I really appreciated the samples that the vendors gave because it gave me the opportunity to taste and nibble on things on my own time.
These are some of the products that I highly recommend:
The Real Veggie Brussel sprouts from Woodridge Snacks were delicious when I sampled them
I am not a big fan of Brussel Sprouts but my mind and opinion on them was changed when the representative from Woodridge Snacks gave me a few bags of his product to try at home. I had been impressed by the flavors. These crunchy little snacks are different from others that I had tried at the show. These were made a real whole Brussel sprout leaves and a cheesy spicy flavoring to them. I was surprised and delighted by them.
These savory little snacks have such flavor packed into these crunchy treats
Another series of snacks I tried on my own were the brown rice puff snacks from Morihaku Confectioney LTD. These crunchy puffs were a nice alternative to the other puffy snacks that I have tried in the past. I got to try the three flavors Mild Curry, Grilled Corn and Yuzu Salt Koji when I got home.
The Brown Rice Puffs by Morihaku Confectioney LTD. from the Japan Pavilion
The Savoysmiths Kettlechips with Somerset Cheddar and Shallots are excellent
These potato chips were wonderful. The representative from the company at the show gave me a big bag of the Somerset Cheddar and Shallot flavors. These were crisp, savory and packed with flavor. These thick kettle chips are what the English would call ‘crisps’. That gave them their crisp bit.
Another popcorn that I always enjoy sampling at the show and have some of the most mellow representatives are Fisher’s Popcorn, a beach favorite. They have shops near my mother’s house in Delaware and I love their fresh popcorn. I always have to nudge them for samples after the show and they are always happy to oblige because I love their product so much.
The Fisher’s Popcorn with Caramel and Old Bay Seasoning are excellent
https://www.fishers-popcorn.com/
Their popcorn is excellent
Hands down, their Caramel Old Bay seasoning popcorn is the best flavor. Sweet and savory with every bite and has the best taste to it. You will go through several handfuls with one of the bigger bags.
Heart Beats from the Peek Freens Company are these sweet little Elephant ears
https://en.wikipedia.org/wiki/Peek_Freans
These tiny little sweet and crisp cookie were like eating tiny Elephant Ear pastries. Their sugary top was caramelized and I crunched my way through the whole bag. This is the perfect snack for kids for their lunch boxes. Delightful and sweet!
The last product that I took home with me was the Rotten brand of candies. This sweet and puckery candies had the best packaging and display at the show. I thought these would be
Rotten Candy Gummies and Worms had some of the most unique packaging
Not only did I love the packing and display of this product but the taste was great. Sweet and tart with every bite and my favorite one were the Sour Gummy Cruncheez. These candy coated with sprinkles jellies have a double sweetness to them and a crunchy exterior that is colorful and fun. These are the perfect candy to market to museums like the Children’s Museum of New York and the American Museum of Natural History. Any place that kids could get their hand on them.
The sprinkler coated gummies have a nice sweet and sour pucker flavor to them
I loved these puckery little candies and I loved the creative packaging.
The worms had a same sweet consistency
These are pictures of some of the food items that I sampled at the show.
Sampling a Shrimp sandwich in the Japanese Pavilion
The savory Chinese pie with ground pork and a type of non-dairy cheese
I thought it was a very successful food show with wonderful items, a lot of creative new vendors and a lot of trusted old ones with quality products and innovative packaging. There are many items that I think will do well in the American market and I don’t think many of the foreign vendors should underestimate the American customer and what they will eat.
There is a lot that I hope to see on the shelves in the next year!
mywalkinmanhattan 