Tag Archives: Visiting Bergen Community College

Day Two Hundred and Ten: Bergecco-Parc Consulting Inc. presents the creation of the case study: “Market Street Candy & Confections” December 16th, 2021

The Creation of the Case Study Project “Market Street Candy & Confections”:

I have been teaching “Introduction to Business 101” at Bergen Community College for several years now and in the era of COVID, it has been especially difficult. With businesses shutting down and reopening in a different business environment, I think some of my students thought it was an unusual time to open a business. This is when you need to test your entrepreneurship when times are tough.

In my live classes, I open my consulting company, “Bergecco-Parc Consulting Inc.”, for business and the whole class bands together and we have one big project. In the era of COVID and online learning, these projects become impossible to do as a group so each student got the opportunity to create their own store.

The Bergecco-Parc Consulting Inc. corporate logo

https://bcpccom.wordpress.com/contact/

In the past, I have created these projects under the Bergecco-Parc Consulting Inc. banner, the main consulting company, the Orion Malls banner, a Mall design company and the Buscomonzefi.com banner, my Tech Division. Each business does its best to be creative, forward thinking and have a thought producing presentations.

Professor Justin Watrel, CEO & Consultant Bergecco-Parc Consulting Inc.

While my other class worked on their case study project, “I’ve got a Golden Ticket to Bergen Community College-Homecoming 2022”, a full-blown Group project for my live class, I had my online class create their own business with the project “Market Place Candy & Confections”, a artisan candy and dessert shop that is a 100-year-old business they bought and are now reopening with a modern twist.

Bergecco-Parc Consulting Inc. Presents: “I’ve got a Golden Ticket to Bergen Community College-Homecoming 2022”

https://wordpress.com/post/mywalkinmanhattan.com/20566

The concept of the project was to reopen a traditional candy shop in a town or city that had recently closed and the furnishings and decorations were sold off for profit to pay bills, so the building and store were now gutted and had to be rebuilt and redesigned with a modern twist and concept. They had to now had to know their target market, stock the store with product and prepare it for opening by hiring staff and creating an ad for the “100th Anniversary Celebration” of the store.

The students now had the store and name of the store but little else to start with other than a past reputation. Here I had the students use their creativity to remake the store from the ground up. Our textbook for the class “Understanding Business” by Nickels & McHugh broke the way you start a business chapter by chapter and that is what I had the students do to open the store.

We start the project by Chapter Five in the book “How to form a Business” when talking about starting a business as a “Sole Proprietorship or Partnership” and then to Chapter Six “Entrepreneurship and Starting a Small Business” with logos and Brand Recognition. I challenge the students to show me what they want their store to represent and what type of imagine that they want to portray to the customers. I remind them that this is the first thing that the customers will see and remember them by.

The logos for “Market Street Candy & Confections”:

Market Street Candy & Confections: Logo One

Market Street Candy & Confections: Logo Two

Market Street Candy & Confections: Logo Three

Market Street Candy & Confections: Logo Four

Market Street Candy & Confections: Logo Five

Market Street Candy & Confections: Logo Six

Market Street Candy & Confections: Logo Seven

We next covered Chapter Seven “Management and Leadership” where we worked on the goals and objectives of a business. This is where the students worked on their strategic planning of the business. When we talk about who we strive to be as a business, this is when we form the Mission Statement, which is an outline of the fundamental purposes of an organization.

The Mission Statements:

Mission Statement: One

Mission Statement: Two

We discussed in Chapter Eight “Structuring Organizations for Today’s Challenges”, where we talked about the hierarchy of a corporation and then Chapter Nine “Production and Operational Management”, where we learned about concepts of Facility Location, where we have to select the location for the company’s operations. When creating the concept, I also have them design what the inside of the store should look like to the customer.

The Market Street Candy & Confections Store Design:

Market Street Candy & Confections: Store Design One

Market Street Candy & Confections: Store Design Two

Market Street Candy & Confections: Store Design Three

Market Street Candy & Confections: Store Design Four

Chapter Thirteen “Marketing: Helping Buyers Buy” with selling concepts of merchants. We talked about target markets, geographic segmentation and consumer marketing. I was trying to get the students to how to reach out to customers.

We started by advertising the store for its “100th Anniversary Celebration” is a way to bring more customers into the store to let them see the new developments they would be making. We built this even further in Chapter Fourteen “Developing and Pricing Goods and Services”, when picking or creating product lines for a company.

The Market Street Candy & Confections Bundling & 100th Anniversary Ads:

Market Street Candy & Confections: 100th Anniversary Ad One

Market Street Candy & Confections: 100th Anniversary Ad Two

Market Street Candy & Confections: 100th Anniversary Ad Three

Market Street Candy & Confections: 100th Anniversary Ad Four

Market Street Candy & Confections: 100th Anniversary Ad Five

Market Street Candy & Confections: 100th Anniversary Ad Six

When discussing Chapter Fourteen, I also had the students create a Bundling promotion of putting two or more items together and promoting them at one price but I have no artwork for that. With Chapter Sixteen “Using Effective Promotions”, I asked them how this anniversary event might promote new items at the store and what classic candies they might want to carry.

The last project that unfortunately I was not able to give them because of the Thanksgiving Break and the way it fell was from Chapter Eleven “Human Resource Management: Finding and keeping the Best Employees”, the Job Description project, where they would create an ad for hiring new employees. The deadlines for the project just got too close.

By the end of the semester, about a third of the class successfully opened their store for business with a location of the town where they bought the business, their created image, the product that they wanted to sell and the people they wanted to hire. They were then ready for opening day for the “100th Anniversary of the Store”.

It always amazes me what these students are thinking and where they want to take their businesses. Some of them look ready to open the store in real life. That is when this project gets to be interesting and fun.

This was an interesting project that I want to share with other College Professors who might want to rework and use the project if they teach an Introduction to Business class as well:

The Classwork for the Project:

The Class Participation Questions:

The Papers for the Project:

The Quizzes for the Project:

Good luck in your class as well!

The project was based on two local candy/ice cream stores we have here in Bergen County, NJ:

Conrad’s Confectionary at 107 Westwood Avenue in Westwood, NJ:

https://conrads1928.com/

https://www.facebook.com/Conrads1928/

My review on LittleShoponMainStreet@Wordpress.com:

https://wordpress.com/post/littleshoponmainstreet.wordpress.com/82

My review on TripAdvisor:

https://www.tripadvisor.com/Restaurant_Review-g46923-d4440175-Reviews-Conrad_s_Confectionery-Westwood_New_Jersey.html?m=19905

Bischoff’s Confectionary at 468 Cedar Lane in Teaneck, NJ:

https://www.bischoffsicecream.com/

https://www.facebook.com/bischoffsicecream/

My review on LittleShoponMainStreet@Wordpress.com:

https://wordpress.com/post/littleshoponmainstreet.wordpress.com/847

My review on TripAdvisor:

https://www.tripadvisor.com/Restaurant_Review-g46862-d2346537-Reviews-Bischoff_s_Ice_Cream_and_Candy-Teaneck_New_Jersey.html?m=19905

Day Two Hundred and Nine: Bergecco-Parc Consulting Inc. presents: “I’ve got a Golden Ticket to Bergen Community College-Homecoming 2022” December 10th, 2021

The students of my Business 101 class keep dazzling me.

The Creation of the Case Study Project “I’ve got a Golden Ticket to Bergen Community College-Homecoming 2022”:

I have been teaching “Introduction to Business 101” at Bergen Community College for several years now and in the era of COVID, it has been especially difficult. With businesses shutting down never to reopen getting students to understand that business must go on and pivot is a difficult thing to do. You have to learn to adapt and survive or else everything fails.

In my live classes, I open my consulting company, “Bergecco-Parc Consulting Inc.”, for business and the whole class bands together and we have one big project. In the era of COVID and online learning, I was lucky that I was able to teach one of the live classes on the Bergen Community College, Paramus Campus. It was such a pleasure welcoming students back to campus with live lectures and conversing with them.

What I discovered later on is that we were the only class on campus that night and it was pretty gloomy walking the halls all by myself late on a Friday evening. The upside of all of this is that we had the whole campus to stretch out in and later in the class I changed rooms to a more formal lecture room for the presentation. I thought this was more COVID safe for the students.

The Bergecco-Parc Consulting Inc. corporate logo of the six trees

https://bcpccom.wordpress.com/contact/

In the past, I have created these projects under the Bergecco-Parc Consulting Inc. banner, the main consulting company, the Orion Malls banner, a Mall design company and the Buscomonzefi.com banner, my Tech Division. Each business does its best to be creative, forward thinking and have a thought producing presentations.

Professor Justin Watrel, CEO & Consultant Bergecco-Parc Consulting Inc.

My welcome to Bergecco-Parc Consulting Inc. from the CEO of the company:

While my other class worked on their case study project, “Market Street Candy & Confections”, a 100-year-old candy store concept, “I’ve got a Golden Ticket to Bergen Community College-Homecoming 2022”, a project promoting Bergen Community College to the Alumni got off to the ground running.

The project “Market Street Candy & Confections”:

https://wordpress.com/post/mywalkinmanhattan.com/20568

In a class that has to stay socially distanced and met only once a week it got difficult.

Our Logo from the novel “Charlie and the Chocolate Factory by author Ronald Dahl.

“I’ve got a Golden Ticket to Bergen Community College”

Every semester it is the same thing with the students. Some take the project seriously and some think it is a chore and go back to looking at their cellphones the whole semester. As usual, those are the students whose work shows it and gets the lower grades.

When I put my executive team together this semester, I found a nice combination of students who really worked well together. How I choose my executives is the same way any CEO would, I get a copy of their resume which serves as my first paper for the class. I work with the students to be sure that their resume is ready for future job interviews and internships or transfers to another four-year school. This is where I can see where the students experience lies and what skills they can perform.

The second paper I have the students write is “What would I do Better?”, a two-page paper on a situation on a job or extra-curricular activity that went terribly wrong and how they might have fixed it. The paper always shows me how the student would handle adversity under pressure. It also shows me the student’s character. This is how I pick my executives plus I use my gut instinct on how they act in class. Almost 95% of the time, I am correct.

The students I chose for my Executive Team were all Bi or Tri-Lingual, all were pretty ambitious and I thought had a sense of creativity. One of my Executives went AWOL after the second class and one of his Team Members took over the VP roll. I could not have asked for a more prepared student of the role of Vice-President. This is when students can surprise you with their flexibility and creativity under pressure.

So, every week we had Board Meetings to check progress and see how each Team was performing and getting their work done. I always have my procrastinators but for the most part everything was handled on time and towards the last two weeks I saw the students ban together to get the work done. Still, I had a few students either go AWOL or just drop the class and that was it so there was some rearranging to do along the way. This is what happens in a real corporation, so it was just like real life.

The night of the presentation, it was nice to see the students all dressed up. All the women looked so professional in suits, skirts, slacks and dresses while most of the men were in either suit and tie or jacket and tie. I few I will have to teach how to iron a shirt or tie a tie correctly.

I could not have been prouder of my student executives on their presentation. They put together a wonderful presentation in promoting Bergen Community College to Alumni and students, promoting our Athletic program with student athletic and parent events with Alumni attendance and meals that would bring Alumni together in the “Bulldog” tradition. All throughout the presentation we kept the “Willy Wonka” theme in all of our events.

What really impressed me was the touching dedication to the late Gene Wilder, the star of the original 1971 film from the Executives to both him and his widow, Susan Wilder. I think that showed the heart of the project of how much this film means to people.

Congratulations everyone on this excellent project and Happy New Year!

*Please watch and read the different parts of the project to see its progress.

The Project:

“I’ve got a Golden Ticket to Bergen Community College-Homecoming 2022”

The Bergecco-Parc Consulting Inc. website for the project:

The Video of the Presentation:

Part One:

Part Two:

Part Three:

Part Four:

The Commercials:

Welcome to the Alumni back to Bergen Community College:

Welcome to the Students Athletes to Bergen Community College:

Welcome young Alumni to Bergen Community College:

A very special dedication of the project to Mrs. Susan Wilder (Gene Wilder the star of the film’s wife):

I want to thank all my students in my “Introduction to Business 101” class for all their hard work on this presentation.

Sincerely,

Professor Justin Watrel, CEO/Co-Founder

Bergecco-Parc Consulting Inc.