Tag Archives: Orion Malls Inc.

Day Two Hundred and Ten: Bergecco-Parc Consulting Inc. presents the creation of the case study: “Market Street Candy & Confections” December 16th, 2021

The Creation of the Case Study Project “Market Street Candy & Confections”:

I have been teaching “Introduction to Business 101” at Bergen Community College for several years now and in the era of COVID, it has been especially difficult. With businesses shutting down and reopening in a different business environment, I think some of my students thought it was an unusual time to open a business. This is when you need to test your entrepreneurship when times are tough.

In my live classes, I open my consulting company, “Bergecco-Parc Consulting Inc.”, for business and the whole class bands together and we have one big project. In the era of COVID and online learning, these projects become impossible to do as a group so each student got the opportunity to create their own store.

The Bergecco-Parc Consulting Inc. corporate logo

https://bcpccom.wordpress.com/contact/

In the past, I have created these projects under the Bergecco-Parc Consulting Inc. banner, the main consulting company, the Orion Malls banner, a Mall design company and the Buscomonzefi.com banner, my Tech Division. Each business does its best to be creative, forward thinking and have a thought producing presentations.

Professor Justin Watrel, CEO & Consultant Bergecco-Parc Consulting Inc.

While my other class worked on their case study project, “I’ve got a Golden Ticket to Bergen Community College-Homecoming 2022”, a full-blown Group project for my live class, I had my online class create their own business with the project “Market Place Candy & Confections”, a artisan candy and dessert shop that is a 100-year-old business they bought and are now reopening with a modern twist.

Bergecco-Parc Consulting Inc. Presents: “I’ve got a Golden Ticket to Bergen Community College-Homecoming 2022”

https://wordpress.com/post/mywalkinmanhattan.com/20566

The concept of the project was to reopen a traditional candy shop in a town or city that had recently closed and the furnishings and decorations were sold off for profit to pay bills, so the building and store were now gutted and had to be rebuilt and redesigned with a modern twist and concept. They had to now had to know their target market, stock the store with product and prepare it for opening by hiring staff and creating an ad for the “100th Anniversary Celebration” of the store.

The students now had the store and name of the store but little else to start with other than a past reputation. Here I had the students use their creativity to remake the store from the ground up. Our textbook for the class “Understanding Business” by Nickels & McHugh broke the way you start a business chapter by chapter and that is what I had the students do to open the store.

We start the project by Chapter Five in the book “How to form a Business” when talking about starting a business as a “Sole Proprietorship or Partnership” and then to Chapter Six “Entrepreneurship and Starting a Small Business” with logos and Brand Recognition. I challenge the students to show me what they want their store to represent and what type of imagine that they want to portray to the customers. I remind them that this is the first thing that the customers will see and remember them by.

The logos for “Market Street Candy & Confections”:

Market Street Candy & Confections: Logo One

Market Street Candy & Confections: Logo Two

Market Street Candy & Confections: Logo Three

Market Street Candy & Confections: Logo Four

Market Street Candy & Confections: Logo Five

Market Street Candy & Confections: Logo Six

Market Street Candy & Confections: Logo Seven

We next covered Chapter Seven “Management and Leadership” where we worked on the goals and objectives of a business. This is where the students worked on their strategic planning of the business. When we talk about who we strive to be as a business, this is when we form the Mission Statement, which is an outline of the fundamental purposes of an organization.

The Mission Statements:

Mission Statement: One

Mission Statement: Two

We discussed in Chapter Eight “Structuring Organizations for Today’s Challenges”, where we talked about the hierarchy of a corporation and then Chapter Nine “Production and Operational Management”, where we learned about concepts of Facility Location, where we have to select the location for the company’s operations. When creating the concept, I also have them design what the inside of the store should look like to the customer.

The Market Street Candy & Confections Store Design:

Market Street Candy & Confections: Store Design One

Market Street Candy & Confections: Store Design Two

Market Street Candy & Confections: Store Design Three

Market Street Candy & Confections: Store Design Four

Chapter Thirteen “Marketing: Helping Buyers Buy” with selling concepts of merchants. We talked about target markets, geographic segmentation and consumer marketing. I was trying to get the students to how to reach out to customers.

We started by advertising the store for its “100th Anniversary Celebration” is a way to bring more customers into the store to let them see the new developments they would be making. We built this even further in Chapter Fourteen “Developing and Pricing Goods and Services”, when picking or creating product lines for a company.

The Market Street Candy & Confections Bundling & 100th Anniversary Ads:

Market Street Candy & Confections: 100th Anniversary Ad One

Market Street Candy & Confections: 100th Anniversary Ad Two

Market Street Candy & Confections: 100th Anniversary Ad Three

Market Street Candy & Confections: 100th Anniversary Ad Four

Market Street Candy & Confections: 100th Anniversary Ad Five

Market Street Candy & Confections: 100th Anniversary Ad Six

When discussing Chapter Fourteen, I also had the students create a Bundling promotion of putting two or more items together and promoting them at one price but I have no artwork for that. With Chapter Sixteen “Using Effective Promotions”, I asked them how this anniversary event might promote new items at the store and what classic candies they might want to carry.

The last project that unfortunately I was not able to give them because of the Thanksgiving Break and the way it fell was from Chapter Eleven “Human Resource Management: Finding and keeping the Best Employees”, the Job Description project, where they would create an ad for hiring new employees. The deadlines for the project just got too close.

By the end of the semester, about a third of the class successfully opened their store for business with a location of the town where they bought the business, their created image, the product that they wanted to sell and the people they wanted to hire. They were then ready for opening day for the “100th Anniversary of the Store”.

It always amazes me what these students are thinking and where they want to take their businesses. Some of them look ready to open the store in real life. That is when this project gets to be interesting and fun.

This was an interesting project that I want to share with other College Professors who might want to rework and use the project if they teach an Introduction to Business class as well:

The Classwork for the Project:

The Class Participation Questions:

The Papers for the Project:

The Quizzes for the Project:

Good luck in your class as well!

The project was based on two local candy/ice cream stores we have here in Bergen County, NJ:

Conrad’s Confectionary at 107 Westwood Avenue in Westwood, NJ:

https://conrads1928.com/

https://www.facebook.com/Conrads1928/

My review on LittleShoponMainStreet@Wordpress.com:

https://wordpress.com/post/littleshoponmainstreet.wordpress.com/82

My review on TripAdvisor:

https://www.tripadvisor.com/Restaurant_Review-g46923-d4440175-Reviews-Conrad_s_Confectionery-Westwood_New_Jersey.html?m=19905

Bischoff’s Confectionary at 468 Cedar Lane in Teaneck, NJ:

https://www.bischoffsicecream.com/

https://www.facebook.com/bischoffsicecream/

My review on LittleShoponMainStreet@Wordpress.com:

https://wordpress.com/post/littleshoponmainstreet.wordpress.com/847

My review on TripAdvisor:

https://www.tripadvisor.com/Restaurant_Review-g46862-d2346537-Reviews-Bischoff_s_Ice_Cream_and_Candy-Teaneck_New_Jersey.html?m=19905

The logo for the Shops at Paramus Gardens

Day One Hundred and Thirty-Five: “The Shops at Paramus Gardens Mall”-Introduction of Orion Malls Inc. newly created shopping concepts by my Introduction to Business 101 Class April 22, 2019

The reason why I have not been posting so much on “MywalkinManhattan.com” over the last few months has been tenfold. Work around the house, work at the fire department, concentration on building my caregiver blog, “BergenCountyCaregiver.com”, which is taking off all over the world (now in 45 countries) and work. At the last minute in the beginning of the semester, my boss offered for me to teach “Introduction to Business 101” at Bergen Community College. I jumped at the chance to teach a new class.

As with my Communications classes the last two semesters, I ended the class with a big group project that included the whole class. To match what we were learning in class, which was the whole gamut of the Business world, I decided that this semester we would renovate and remarket a Mall. Since Paramus, New Jersey is the Center of Mall construction in the country and one of the busiest shopping areas in the United States of America, I decided that we should locate the mall here.

Patterned after the Paramus Park Mall on Route 17 North in Paramus, NJ, we created a similar Mall named the “Paramus Garden Mall” (combination of names of Paramus Park Mall and Garden State Plaza Mall) and renovate and update it with the new name, “The Shops at Paramus Gardens Mall”.

I broke the class up in teams and as usual made the students work with total strangers. To top that each team had to work with the other teams to achieve their grade. This way the whole class gets to know one another and learn to communicate with the rest of the class. Projects like these are interesting not just for the research that the students come up with but how the students react to one another. I am never disappointed when I read the emails that are CCed to me as the CEO of the project.

I made myself as the Professor, the CEO of Orion Malls Inc., a large chain of Middle Class and Luxury Malls throughout the Northeastern part of the United States. Orion Malls Inc. had just bought the dowdy “Paramus Garden Mall”, a middle class mall in suburban Paramus, NJ. The mall, while successful and a money maker, was due for a huge makeover. With Malls surrounding it renovating and updating and just getting bigger, the Mall was falling behind its counterparts in the town by way of traffic and the diversity of stores.

Orion Malls Inc. Logo

Orion Malls Inc. logo

So I challenged the management team of the Mall with ideas for the new concept, “The Shops at Paramus Gardens”. This required a new logo, new signage, ways of reaching out to the community, new uses for the now closed “Bon-Ton Department” space for entertainment, a new restaurant concept in the food court area, outreach to Community organizations, a new marketing concept, making the mall more eco-friendly and greener and the updates in concepts and merchandising in the Sears and Lord & Taylor stores that still anchored the mall. We needed to update the Juniors, Children’s and Gift Departments. As usual the students did not disappoint me.

Mall Design

The former “Paramus Garden Mall”

I started with my design team and wanted them to come up with a concept of adding more green landscaping to the mall with trees, gardens, fountains and paths. I wanted them to convert the ‘open court’ in the middle of the mall that currently has four trees and a fountain and turn it into a village square with gardens, trees and tables. I also wanted them to figure out a way to make the mall more ‘eco-friendly’.

Greenery in Malls.jpg

Greenery in Malls

With my Food Court team, I wanted them to add new restaurants to the food court that reflected the changing demographics of Bergen County and New Jersey in general. Also I wanted them to find a way to make the food court more family friendly and ways of getting people from the surrounding office buildings to get out of the office and dine with us.

Jollie Bee

Adding Jollibee to the Food Court

The Community Service and Outreach Team was in charge of engaging in the surrounding communities and reaching out to local organizations about using the Mall for functions and charity events. I also wanted to see how we could utilize the Mall for functions for businesses within the Mall.

The Marketing & Advertising Team was in charge of reworking the old Mall logo from the 80’s and coming up with a whole new concept of shopping. We wanted to reach new markets with advertising campaigns and working with our Community Service team to present the Mall in a more ‘downtown’ aspect.

Our Entertainment Team was in charge of redesigning the former “Bon-Ton Department Store” space into a family friendly entertainment complex. I told them since they were presenting ideas to fill the space not to look at budgeting but look at what might attract families and business people coming off work. They had two floors of space and almost 180,00 square feet of space to fill.

Lastly, the last two anchor stores of the Mall needed an updating of merchandise and a refreshing of the stores so I challenged the Lord & Taylor and Sears stores to revamp their merchandise in the Juniors, Children’s and Gifts Departments to make the store more ‘family friendly’ and make it a shopping destination not just a place to shop. I also wanted them to work with the Community Outreach team to look at charity and special events that the stores could sponsor to promote the store and the Mall as well.

Attached below is the project and the ideas set forth by the teams. We also added the Power Point Presentation as well.

Links to the student’s project:

 

https://pgmcp.wordpress.com/about/

https://wordpress.com/post/wwwbergencountycaregiver.com/10403

Welcome to a new concept in shopping! Welcome to The Shops at Paramus Gardens Mall!

 

The Shops at Paramus Gardens Mall

The Shops at Paramus Gardens Mall 2019 Logo