Tag Archives: Wizard of Oz

Day One Hundred and Twenty Seven Bergecco-Parc Consulting Inc. created for the project, “Welcome Week 2019-Follow the Yellow Brick Road back to Bergen Community College” May 2018

I  put “MywalkinManhattan.com” on hold for work the Fall months. I taught Business Communications 105 again this semester at Bergen Community College in Paramus, NJ and this was the final presentation of the group project I had my students create. I have my Communication students do this to get them to actually talk to one another and get to know all the other students in class. This has become harder since the advent of cellphones and texting. The art of conversation seems to have gone out of vogue. I worry that they losing the act of getting to know other people and even having a ‘college experience’.

I established the company, “Bergecco-Parc Consultants Inc.” an acronym for Bergen Community College, Paramus Campus and established an Executive Team. From there, I put together a Talent/Security team, Marketing Team and a Special Events team each lead by a Vice-President and Directors and Team Leaders. Since all the departments had to talk to one another to do the project, I made sure that each team would need the other to create each section of the project.

The theme of the project was “Welcome Week 2019-Follow the Yellow Brick Road Back to Bergen Community College”. The premise was that MGM/Turner Classics had found the famous “Jitterbug” number from the 1939 film “The Wizard of Oz” and had restored it back in the film. Now the film was being shown at its ‘World Premiere” at Bergen Community College during Welcome Week (we were chosen over Rutgers and Princeton).

The college had then hired us as a consulting firm to come in and do a series of activities in honor of the event as well as promote the Bergen Room, the on-campus student run dining room, Gallery Bergen, our student run Art Gallery and the Ciccone Theater (see reviews on TripAdvisor), where student run plays were shown to the public by the campus Theater Department. The company was also to promote the Athletic Department with a Pep Rally and Bonfire.

This was an extensive project that required all the students to do research and ask questions all over campus. Many students would later comment in their papers that this was the first time they were exposed to what the Bergen Community College campus had to offer and had been to different parts of campus. They also discovered our Athletic programs and our cultural activities and realized that we were very similar to a major campus with a lot of the same things to get involved with as a student.

Bergecco-Parc Consulting Inc.

bergecco-parc logo

Bergecco-Parc Consulting Inc. Logo:

Six trees representing the six original creators of the company. The meaning: Trees continue to grow and make an impact on the nature of the world.

Bergecco-Parc Consulting Inc. was founded by six Rutgers students who had been a competing in a contest against other well-known marketing firms. over creating a Welcome Week concept for the Rutgers’s  New Brunswick campus. They won the contest and upon graduation, started a small company concentrating on helping colleges promote activities on their campuses.

When you have thirty two students (unlike my last semester when I had eighteen students creating Buscomonzefi.com) there is a lot to manage. This time I added a layer of management and a few extras to make sure that everyone worked.

Here’s our logo, “Follow the Yellow Brick Road back to Bergen Community College”

bcc bergecco parc welcome week logo

My Talent Team created the Human Resources department from scratch putting a budget together for the entire Paramus department as well as the executives who were part of the New Brunswick branch of the company. They research the benefits, perks of working there and some extras that Google and Facebook hadn’t even thought of like a Dog Walking service and an English as a Second language classes for our international employees. In real life, I don’t know how a small company could have paid for some of the things they suggested but I let them make that decision.

The Marketing Department was in charge of promoting The Bergen Room, the student run dining room, The Gallery Bergen, the student art gallery and The Ciccone Theater, where our theater department puts on shows.

Here is their commercial promoting the campus to incoming students in many languages that the student body of the class spoke. We had students speak twelve  languages and most participated in the commercial.

Welcome to Bergen Community College:

 

The next part of the project that were marketing was “Welcome Week 2019-Follow the Yellow Brick Road back to Bergen Community College” a Wizard of Oz themed event with the showing of the film, the play version of the ‘Wizard of Oz’ , a special theme dinner with a Wizard of Oz concept and a Pep Rally and Bonfire for our Athletic teams on campus. One of my students even wrote a new school song and another a fight song that were performed that night.

The commercial promoting the events:

 

One of my students was legally deaf and I wanted to make sure that every activity that we promoted was ADA compliant with the laws of New Jersey and the campus regulations. Here he created a commercial for the hearing impaired. I will tell you that as an educator I have never been prouder of a student and watched him shine as this one did for this part of the project.

Their commercial for the hearing impaired students:

 

The Special Event’s Team created the Pep-Rally and Bonfire, which was an interesting concept as the Director and his team created a program where the students athletes would burn the witch in effigy with our rivals name followed by a fire works display and snacks for the students.

Here is the Sports Team Presentation:

https://prezi.com/x4cwu3iifcet/bergen-community-college-sports-night/

Another team in the Special Events division created a theme dinner starting with a cocktail party in Gallery Bergen, with the show theme ‘Over the Rainbow Surrealism’ with surrealist art based on the movie by the art department students and clothing from the Retailing program.

Since we had so many students that spoke different languages, they created the menus in about seven different languages. The students also added trivia from the movie as well as fun facts about the actors. They even looked into food trucks for those who could not get into the Special dinner. The event would be finished off with the stage version of ‘The Wizard of Oz’.

This version was performed by the Ann Arbor Student Theater group and I give them full credit  for this performance:

 

Needless to say as a company, you always have those who chose not to take it seriously but those things were addressed. I had a student hierarchy that we followed and as the CEO and one of the Co-Founder’s  of the company, I made sure that we followed protocol by CCing everyone on emails and letting them fight their own battles. We did have some battles along the way right up to the night of the presentation.

The presentation was done not just in front of their classmates but the heads of the Theater, Alumni, Art Gallery, Special Services and Alumni Foundation. They all seemed blown away by a project that had a five week lead time. The comments I got from fellow professors and administrators was wonderful and the students seemed very proud. They all could not understood how I got them all to dress up with the ladies in skirts and dresses and pantsuits and the men in suits and jacket and tie. They looked really sharp as a class!

Even to keep the real life simulation project going, I even created a small reception for everyone by baking desserts and providing non-alcoholic beverages. A lot of the people that participated got a kick out of that. I even entered the project in the campus’s Innovation Award but it did not win ( I was bummed for all these students that worked so hard on it).

The funny part of being an educator is the reviews and reactions we get as professors. When I read some of the reviews, some of the students did not understand why we did such a project and what did dressing up for a project have anything to do with business communications?

I think the true reality everyone who is reading this  is that everything we do in the business world is communication. From the texts and emails we send, to the activities we plan for fellow employees, to the way we present ourselves to others by the way dress and speak and the way we stand. Everything in life we do conveys a message.

I know that most of the students learned something new and were excited about the project and coming to class. This is what getting an education is all about and I could not have been prouder of a class!

Check out their student blog!

Welcome Week

 

Justin Watrel.jpg

Professor Justin Watrel, CEO/Co-Founder

Bergecco-Parc Consulting Inc.

(CEO Watrel promoting his first book at the Brooklyn Book Festival)

 

My reviews on TripAdvisor:

 

The Bergen Room:

https://www.tripadvisor.com/Restaurant_Review-g46712-d12308869-Reviews-The_Bergen_Room-Paramus_New_Jersey.html?m=19905

(check out my blog, Diningonashoestringinnyc@wordpress.com for a review)

https://diningonashoestringinnyc.wordpress.com/

 

The Ciccone Theater:

https://www.tripadvisor.com/Attraction_Review-g46712-d15599602-Reviews-The_Ciccone_Theatre-Paramus_New_Jersey.html?m=19905

 

The Gallery Bergen:

https://www.tripadvisor.com/Attraction_Review-g46712-d15515383-Reviews-Gallery_Bergen_West_Hall-Paramus_New_Jersey.html?m=19905

(Check out my blog, ‘VisitingaMuseum.com for a review)

Visiting a Museum is a blog site featuring unique, unusual and obscure small museums, historical sites & homes and community gardens and parks.

 

Day Fifty-Nine: The Bergen County Zoo “Follows the Yellow Brick Road Back to the Lodi Memorial Library” for ‘Wizard of Oz’ themed event with the Friends of the Lodi Memorial Library November 10, 2016.

I have had to put my walk on hold again for a month as I was organizing another visit from the Bergen County Zoo to the Lodi Memorial Library. The Friends of the Lodi Memorial Library decided to do a series of events with the theme “Follow the Yellow Brick Road Back to You Library”.

Our first event was the visit from Miss New Jersey 2016 Brenna Weick and finished with a huge fundraiser at Friendly’s Restaurant in Woodland Park, New Jersey. We reached out to the Lodi Community and the surrounding towns with engaging, innovative programming that appeals to all ages.

This event featured two innovative programs that were created by the Bergen County Zoo exclusively for the library, “Dorothy’s Barnyard Animals” and “The Tales of Flying Monkey’s”. Both programs included a reading of the book ‘The Wizard of Oz’ tailored to that program.

In the first program, “Dorothy’s Barnyard Animals”, zoo educator Carol Fusco created a program to show the children and their parents what animals live in a barnyard and what animals ‘Dorothy’ might have taken care of while working on the farm. She went through what animals are available to see at the zoo versus what animals you might  see on a working farm in New Jersey and beyond. She then asked the kids what animals they have seen recently to a very engaging discussion of what is in their own backyards.

Then she brought out a special guest, ‘Butterscotch’ the chicken, who came out to visit us all the way from the Bergen County Zoo. This gentle little bird was so friendly I swear that she smiled at me. The kids just loved her and some of them got to pet her. I can tell you that that chicken did not blink and the kids got such a kick out of it (I could tell the parents did as well with the big smile on some of their faces).

FOLML Spring Event II

The second program, “The Tales of Flying Monkey’s”, Carol and her partner from the zoo read a section of the book after Dorothy had melted the Wicked Witch of the West and how the monkeys were indebted to Dorothy for freeing them from the clutches of the evil witch. They explained who the monkey’s really were to the kids and made them less afraid of them. I thought it was an interesting they took that perspective on how misunderstood the characters were in the movie versus the book.

Then there was a discussion of mammals who fly and there place in the wild. There was an interesting discussion how animals fly and the place in nature that they had. The educators passed around pictures of different animals and explained how they live in the wild. For a program that was geared to kids from the first grade to third grade I really learned a lot. I never knew that much about animals from the perspective of the zoo keepers but it opened my eyes on their place in society. Plus I got a kick out of holding the chicken. It is really a great chicken.

We had about 30 people at the event and a mixture of age groups including a lot of parents and grandparents join us for the afternoon. I even had the parents walk up to me and say that they learned a lot as well. That made me feel good that the Friends could offer such a nice educational program that engaged the kids and got them off their cell phones. It was a younger crowd then I had thought we would attract but it seemed to me that the families all had a good time and were happy that the zoo came to them.

The program was followed by a light reception with all sorts of cookies, fresh fruit, wrap sandwiches and chicken fingers that were donated by Inserra ShopRite of Lodi. We want to thank them and Inserra Supermarkets for their support. Thank you!

For those who have never been to the Bergen County Zoo, it is a real treat. It is located in Paramus, New Jersey in the Van Saun Park off Forrest Avenue. It is a real treat and has a nice selection of animals to visit and more creative programming to experience. A big Thank you to Carol Fusco and her team for creating such a great program for the Friends of the Lodi Memorial Library.

Thank you to everyone who participated and we hope you enjoyed the program.

Articles on the Friends of the Lodi Memorial Library events:

https://www.northjersey.com/story/opinion/2017/01/10/letter-lodi-library-has-successful-year/96403338/

http://lodi.bccls.org/friends-of-the-library.html

Day Fifty-Six: ‘Celebrating Books’-The 116th Anniversary of the novel, “The Wizard of Oz” with special guest, Miss New Jersey 2016 Brenna Weick with Friends of the Lodi Memorial Library September 29, 2016.

I took time out of my walk in Manhattan to run another event for the Friends of the Lodi Memorial Library. The Friends had planned a series of Fall events around the theme “Follow the Yellow Brick Road Back to Your Library”, to encourage residents of Lodi to come back and see the changes at their library and in celebration of the 116th Anniversary of the novel “The Wizard of Oz”. In celebration of the books anniversary, we invited Miss New Jersey 2016 Miss Brenna Weick to join in the celebration.

Miss New Jersey Flyer

Miss Weick is a 22 year old college graduate from Mantua, New Jersey. She earned a BS in Psychology with a minor in Communications from High Point University. She is the recipient of a number of scholastic awards including the High Point University Academic Achievement Award Scholarship and the Alpha Gamma Delta “Strive for Pi” Academic Excellence Award. She was the recipient of both the Miss New Jersey and Miss America Community Service Awards and earned the Bronze medal for participation in the Duke of Edinburgh program through the Miss America Organization.

Miss New Jersey 2016 X

This delightful afternoon started with a reading from the novel “The Wizard of Oz”, with Miss Weick reading to an audience of over 60 children and their parents. She read several passages on the trip to Oz and some of the background stories of the main characters.

The reading was followed by a Q & A on Miss Weick’s role as Miss New Jersey and being an ambassador of the Miss America Pageant. She also engaged the audience with her time at the recent Miss America Pageant in Atlantic City. It was interesting to learn how the pageant worked, the experiences she had meeting all the other contestants and her role at the pageant as the home town favorite.

She also talked about the work she is doing all over the state with her platform “A World of Difference: Navigating the Cybersphere”, where her aim is to teach generations (young and old) how use the Internet safely and with integrity. She has utilized this platform to host seminars for parents and senior citizens in an attempt to bridge the gap that has been created with the growth of technology.

Miss Wieck, in keeping with the theme of the event sang “Over the Rainbow” to the audience. Miss Weick had played the role of ‘Dorothy’ in her high school production of the ‘Wizard of Oz’ her senior year. It was a delight to the whole audience and everyone enjoyed it. We also asked if she could sing the song that she sang at the Miss America pageant ‘Someone like You’ from the musical Jekyll & Hyde. Her perfect rendition of the song brought the house down with a loud applause from the audience.

When the Q & A was over, the Friends of the Lodi Memorial Library made a special presentation to Miss Weick. Friends member Marie Shrieks made a presentation to Miss Weick from the Friends of the Lodi Memorial Library making her an ‘Honorary Member’ of the Friends of the Library and Library Director Karyn Gost presented her with a beautiful bouquet of flowers from the library staff. Councilwoman Patricia Licata from the Lodi Borough Council greeted Miss Weick as well.

Miss New Jersey 2016 IV.JPG

After the program was over, Miss Weick stayed and signed autographed head shots from the pageant and “Wizard of Oz” books that the Friends were selling to raise money. She was engaging to residents and Friends of all ages.

The afternoon was followed by an light reception in Miss Weick’s honor that everyone was invited to that was sponsored by Shoprite of Lodi and we ended the afternoon with a showing in the upstairs screening room of the 1939 version of “The Wizard of Oz” starring Judy Garland.

Miss New Jersey 2016 III

It was a wonderful afternoon to everyone who attended and the Friends got many compliments about the event. Hats off to Miss New Jersey 2016 Miss Brenna Weick who is representing the State of New Jersey with grace and dignity and being a true “Friend of the Library”.

Miss New Jersey 2016 VII

Think about joining the Friends of the Lodi Memorial Library.

I want to credit this video to Marc Nazeh for this video at the Lodi Memorial Library

 

Articles on the Event and others for the Friends of Lodi Memorial Library:

https://www.northjersey.com/story/life/community/2016/10/06/here-she-is-miss-new-jersey-visited-the-lodi-library-on-sept-29/93041492

https://www.northjersey.com/story/life/community/2016/10/06/miss-new-jersey-2016-brenna-weick-was-on-hand-at-the-lodi-memorial-library-on-sept-29/93043200/

https://www.northjersey.com/story/life/community/2016/09/22/miss-new-jersey-to-visit-the-lodi-public-library/93014556/

https://dailyvoice.com/new-jersey/garfield/lifestyle/miss-new-jersey-2016-brenna-weick-will-sing-read-at-lodi-library/681477/

http://lodi.bccls.org/friends-of-the-library.html

http://www.healthandlifemags.com/bergen/February-2017/Gatherings-Lodi-Memorial-Library/

https://ozmapolitan.wordpress.com/2016/09/04/oz-in-the-news-9-4-16/

https://tomp3.pro/Lodi-nj-library

http://bundari.klikini.xyz/wovinur/noaworix.php?fygkuhdg=brenna-weick

https://goodjerseys.co/miss-new-jersey/

https://www.northjersey.com/story/opinion/2017/01/10/letter-lodi-library-has-successful-year/96403338/