The Website was created by President Penny Patel, Senior Vice-President of Operations Maria Betancount and Vice-President of Talent Brianna Guido for the Lyndhurst Division of Bergecco-Parc Consulting Inc.
We have been tasked with creating a fun and effective student ambassador program to expand the marketing of the college, for students, by students! Our team has worked closely with school staff to design and generate budget of the operations. Collateral assets have also been created which will be used in the future promotion of the school to incoming and prospective students.
Goal
Some of our main goals are to make sure that anyone coming to our school feels like they are being embraced as a student and as part of the Bergen community. Some of the wonderful assets put together by our team are:
Welcome to Bergecco-Parc Consulting Inc. from Professor Justin Watrel, CEO & Co-Founder:
“This is the second time I have opened the firm, Bergecco-Parc Consulting Inc., for my Introduction to Business 101 class. As a College Professor, I have always felt that the only way that the students are going to learn is by doing the work in real life. So every semester we do a group project that encompasses everything we are learning in the text book. The entire class becomes members of the Paramus-branch Team and they have to do a real life project that has to be presented in front of a group. This project took it one step further as the Team was invited to present the project to His Honorable Andre Sayegh, Mayor of Paterson and his Executive Team.”
The website for Bergecco-Parc Consulting Incorporated’s latest project: “Take me back to Paterson, NJ”:
For this semester, I developed something different from the previous projects. I had been in Paterson, NJ visiting some sites for my blog, “VisitingaMuseum.com” that is available on WordPress.com as well, that is an off-shoot of my main blog, “MywalkinManhattan.com”.
I had visited the Paterson Museum one afternoon and then walked to the Paterson Falls, which is the second highest Falls east of the Mississippi. Along the way I had a hot dog and fries at Libby’s Lunch, a restaurant that has been in Paterson since 1936 (See my review on TripAdvisor-Now closed in 2021).
The Paterson Museum at 2 Market Street
Inside the Paterson Museum
While I was walking around the Falls after lunch and admiring them for all directions, I wondered why people don’t come down and visit them.
The Paterson Falls in the Summer
Paterson, NJ does not have the best reputation in the State of New Jersey. The schools, the gang problems and the poverty rate does not add to the reputation of a city that has been left behind. It was once the shopping and entertainment mecca from the end of the
Second World War until the riots of 1967. ‘
White flight’ and the closing of manufacturing plants sealed the fate of the city and the 1991 fire of Meyer Brothers Department Store in the downtown area just personified the problems of the City.
Downtown Paterson, NJ
The former Quackenbush Department Store
Yet I still saw something there. There is a lot of beauty to the City. Walking from the Falls back to the Paterson Museum I decided to find Lou Costello Park, a small square that is dedicated to the Comedian Lou Costello of the comedy team of Abbott & Costello. This small park just down the street from the Falls and was weed investing and full of homeless people. It was a little scary walking through the park, more for the homeless than for me as they thought I was an undercover policeman.
Lou Costello Memorial Park
The park in the summer
Walking down the street from the park leads to “Little Lima” the home of one of the largest population of Peruvian-Americans in the county. This vibrant neighborhood contains restaurants, retail stores, bakeries and salons and there is a lot to offer. This was once home to a large Irish population who used to work in the Mills and then it was Paterson’s Italian “Little Italy” until about the 70’s when most families moved to the suburbs.
Little Lima in Paterson, NJ
I stopped in Los Immortales at 21 Market Street, a deli/bakery (see review on TripAdvisor) for a snack. They had the most delicious dulce de leche doughnuts, filled with a kind of caramel tasting sweetened milk filling. They also had delicious pastilitos, similar to empanadas, a pastry filled with beef or chicken.
Los Inmortales at 21 Market Street
On another trip I made to the City later that week to finalize the field trip, I ate at Central City Pizza at 301 Main Street (see my review on TripAdvisor). Their pizza was amazing for a small pizzeria. The slices were huge, the pizza sauce amazing and at $2.00 a slice was well within budget.
All of these sites were only within a few blocks of one another. As I was walking back to the car at the museum, it dawned on me why people were not coming here with these free cultural sites and reasonable meals. This is where the idea for marketing Paterson, NJ for tourism came about.
The front of the Paterson Museum
The front of the museum
This semester I wanted to introduce my business students to the concept of marketing and using their business tools from class to see the same vision of the City that I was seeing. So I presented the project, “Take me back to Paterson, NJ”, to the class. How could we take the second largest City in New Jersey, one that was surround by some of the wealthiest suburbs and make it a destination to travel to for entertainment?
Our logo promoting the City of Paterson, NJ
Another proposal on the logo for the City
What I like about working with students in the entry level classes is their eagerness to look at things in a new light and their ambition to push themselves on their own. When I set the Executive Team up, it was interesting to see how they all come together. It takes time but I always see new relationships and friendships come out of it.
Walking through ‘Little Lima’, the Peruvian section of the City of Paterson
It was a slow start on the project as the students had to get to know their groups and the trust factors start. I saw the project start to jell when I arranged a trip ‘into the field’ to Paterson, NJ after our Midterm exam. I was surprised how happy some of the students were to go on a field trip. We lucked out and the weather was terrific, warm and sunny, a perfect fall day.
Our trip to the falls really amazed them
The interesting part of this trip I found out later on in their research papers on the project was that many of them were worried about visiting Paterson, NJ. The reputation was already established in their minds and it was my job as their CEO of the company to change it.
As a group, it was an information trip and I could tell really opened the eyes of the students. Not only were they really surprised by what they saw but I liked how they bonded together both over lunch at Libby’s for a hot dog and fries and touring the Falls for a second time.
We started the trip by visiting the Paterson Museum first and meeting the curator and staff. I don’t think the students realized what a rich history Paterson had and the role it played in the history of this country. The Paterson Museum covers from the time of the Lenape Indians when they used this area as a fishing site and for worship to when Alexander Hamilton created the first planned City using the water source as energy and this lead to the creation of the Silk Industry henceforth the nickname “Silk City “.
The Museum covers the history of the City of Paterson including famous individuals such as Lou Costello the Comedian, the growth the aerospace business of Curtis-Wright, the gun manufacturing industry, the silk industry and locomotive industry. There is also displays of minerals from the area as well as art work. Some of the students from our Talent Division had to plan a press party here so they asked lots of questions.
The history of ‘Silk City’ at the Paterson Museum
Touring the museum
After our tour of the Paterson Museum, we started our first part of the tour of the Paterson Falls before lunch. Since the day got clearer and sunnier, the Falls were in their prime. It was just beautiful to enter the Paterson Falls National Park.
The Paterson Great Falls in the Great Falls District of the City of Paterson at 72 McBride Avenue
This is where the students were able to capture of the real beauty of the City. The Falls were just beautiful with all the leaves changing colors behind them. We saw the entrance to the park for a quick explanation of the Falls and how they developed and how the Indians used this area as their summer camp.
The Paterson Falls
Before we took a full tour of the Falls, I took the students to Libby’s Lunch at 98 McBride Avenue (See review on TripAdvisor-Closed in 2020), a small diner restaurant that has been by the Falls since 1936. We had a group lunch of hot dogs and French fries (some of the students had turkey burgers) and Cokes. This is where I really saw my students bond. There was a lot of laughing and talking around the table and I could see that everyone was having a good time. The service could not have been nicer and more friendly and our waitress handled this large crowd well.
Libby’s Lunch in Paterson, NJ at 98 McBride Avenue (Closed in 2020-now Silk City Cafe)
After lunch, some of the students had to leave for work and other classes (they would return later for future visits) and the rest of the class and I continued on with our tour of the falls. We walked from the restaurant to the top part of the river and walked over the bridge covering the Falls and then we walked over the Falls. That’s when I knew I had their attention. The Falls are just so majestic and natural that when you hear the roar of the Falls it is enjoyable.
The hot dogs and fries were terrific
I gave the students about twenty minutes to walk around the park and just admire the view. I could see that many of the them were captured by the beauty of the park and after walking all over the park, some of them met on the benches below and just talked. it was nice to see that they were getting along so well.
Our next stop was Lou Costello Park, a tiny triangle of land down the block from the Falls and into the Mill district. This small park was dedicated to the famous comedian is located just behind the ‘Little Lima’ neighborhood District just off Ellison Street.
Lou Costello Park on Van Houten Street
The information sign in the park
It is a sad reminder of the famous comedian. The park was falling apart and I had to warn the students of the homeless who took up residence here. For the most part, our group seemed to scare away everyone and we were able to walk the whole park with no problems. The statue could have used a good sandblasting and the lawn a good mowing and trimming but overall it was a good tour. There were not a lot of homeless that day in the bandstand.
Our next part of the tour was to “Little Lima’, the Peruvian-American district of shops, bakeries and restaurants that is tucked between Downtown Paterson and the Paterson Museum. Little Lima is between Main Street, Spruce Street, McBride Avenue, Cianci Street and Ward and Olive Streets. The border is with the Paterson Museum.
We walked all the streets in the neighborhood and on the edge of Downtown Paterson, where I showed the students all the Beaux-Arts buildings that once made up all the upscale department and specialty stores, office buildings and hotels. The one thing our little group did was shock all the merchants and patrons who looked at us like “Oh, no gentrifiers!” If I saw a mixed combination of students and a professor walking through my neighborhood, I would think the same thing.
Walking down Market Street in Paterson, NJ once the shopping hub of North Jersey
We walked all the side blocks so that I could show them the businesses that were open and the condition of the neighborhood. We walked all around the church area and parking lot for a view of where we could hold events. Then I took them to Los Immortales at 21 Market Street (see my review on TripAdvisor) for dessert. We had the most delicious doughnuts filled with dulce de leche that I had eaten a few weeks before and cookies filled with the same. Each of the students took time to walk in and check out the store. Some even bought pastiletos, a type of empanada even after the big lunch. We really wiped out their baked goods. The staff got a kick out of it.
Los Immortales at 71 Market Street in Paterson, NJ
We walked back to the Paterson Museum and ate our dessert outside on the benches. We discussed the day and then the next group of students had to leave for classes and work and the last group of us headed to Lambert Castle.
Lambert Castle is located away from the downtown and we had to go to Garret Mountain Reserve Park to visit the former mansion of silk baron, Catholina Lambert. The home was closed as it was getting ready for the annual bazaar and then after the holidays it would close for a five-year renovation.
We got to walk the grounds and admire the castle with its spectacular views of Paterson and New York City plus the glorious foliage that surrounded the house and the hillside. We got to walk the fountains and walkways around the house and discussed how this could be used for parties and get togethers. From there, we finished our visit and now it was up to the students to work their magic.
From that afternoon on until the presentation on November 22nd, we met at the end of class to have Board Meetings and group discussions on our progress. Some of groups gelled better than others and with each class that I have done this there are always the ones who think they don’t have to do anything. They always stand out in the crowd.
Then there was a weird twist to the project. I stopped in City Hall in Paterson to see the Mayor and drop off a copy of the project to see if he and the Council would come and hear the presentation. Because of a mix-up in appointments, he thought I was someone else and being in a blue suit I am not sure knew who I was or what I was doing there (the intern who told me to come in was off that day and did not leave the message).
Paterson City Hall at 155 Market Street
We had a good laugh and I proceeded to tell his Honorable Andre Sayegh about our project for my class. We had a long discussion about what I wanted to do and the things I wanted the students to achieve on the project. He liked the ideas and came up with a better idea then him coming to class (he worked as a college professor as well and his class was right after mine). Why didn’t bring my class to City Hall to meet him? I loved it and told the Mayor I had to check with the school and then with the students but it should not be a problem.
The next week after our quiz and then lecture, almost everyone in my class got into their cars and off we went to Paterson City Hall on Market Street for our visit with the Mayor. I will tell you, it was a great meeting. The Mayor Sayegh is so personal and so enthusiastic about building the City of Paterson back to being an entertainment and dining destination that he embraced the project and encouraged all of my students with ideas and questions that we might have on how to bring tourists and surrounding residents back to the City.
My class and I meeting with His Honorable Mayor Andre Sayegh
With that I invited the Mayor and the Council to come to campus to hear our ‘pitch’ on how to sell the City of Paterson as a destination. He upped it more and asked if we would like to make the presentation in Paterson City Hall the morning of the project.
The class got all excited and high-fived one another. I asked everyone to slow down as permission to do this project would have to come from the Dean’s Office. I just can’t take thirty students to City Hall on a Saturday morning to present a project without permission. So with the help of my Chairman, Dean and the Vice-President of the College, we got the approval to present the project in Paterson City Hall.
I am the first one to say that I was really nervous about the presentation. I had not seen a dry run of it before that day and I found out later in the student’s papers that I read that there was a lot of last minutes preparations for the presentation up to that morning. When we got to City Hall I could see that a lot of students were nervous and when they were giving their presentations there were some that ummed their way through. This was not a problem as when you are giving your first presentation especially in a real life situation, it can be nerve wracking.
Presenting the project at Paterson City Hall
Even before the presentation I was giving the students their Dress Code grade. Getting a group of Millennials and Generation Z students to dress like it was the Reagan Administration was a challenge. Some of the men did not own suits or a blue blazer, so I allowed sweaters. Some did not know how to tie a tie but I have to admit they all had shoes that were shined. Still they presented themselves as gentlemen. The ladies were completely professionally dressed in dresses, skirts, blouses and pantsuits.
Still I opened the presentation to the Mayor of who I was as CEO, who we were and the presentation that we were about to give. After that I had the President and the Senior VP of Operations take over and what a job they did. We were working without a screen, monitor or projector that worked (surprising for a City Hall) but our President took full control of the situation and she and the Senior VP can it like pros.
Each team gave their presentation group by group. We started with the Special Events team with a presentation by their VP and her teams. We had the Lambert Castle team, The Paterson Falls Team, The Paterson Museum Team and the Abbott & Costello Film Retrospect Team. Each gave their presentation on how they would promote their areas followed by commercials promoting their section.
The Paterson Falls Team Commercial:
The Paterson Museum Team Commercial:
The Lambert Castle Team Commercial:
Then our Restaurant Team made their presentation promoting “Little Lima” as a dining and entertainment district in the way of the new “Ironbound Section” as in Newark, NJ. Our VP of the Restaurant Division also came with samples of Peruvian cookies for everyone to sample which I thought was a nice touch.
The ‘Little Lima’ Restaurant Team Commercial:
Our VP of Talent & Security and her team gave their presentation on how we were going to pay for the Paramus Division. She and her team gave their report of salaries, benefits and perks of the company. As a progressive and innovative company, Bergecco-Parc Consulting Inc. wants to keep the employees happy.
The President and Senior VP lastly gave their report on where we would be running the Division from and picked out the location in an office space in Downtown Paterson, NJ right near City Hall where we could work with the Mayor and his team.
When the students finished their presentation, I was floored by the professionalism of the project, the details and just the way the students presented themselves. I swear I thought the whole thing was really real as did the Mayor and his team.
When we opened it up for questions of the Executive Team, I enjoyed hearing how the students could justify their work and research with the field trip and then their own visits to Paterson on their own. Some of the questions got so detailed that I thought they believed this was a presentation by an outside firm. It was a great relief when it was over. The students were happy and the Mayor and his team seemed impressed.
Our last order of business was taking a picture of the Bergecco-Parc Team with the Mayor and his team. That was a thrill for me. You will never know how proud of I was of this group of students (and of all my students who do this project.
The Bergecco-Parc Consulting Inc. team Fall 2019 with his Honorable Mayor Andre Sayegh and his Executive Team at Paterson, NJ City Hall November 22, 2019.
Here is the attachment to the Bergecco-Parc Website:
The Presentation was feature in the recent “Inside Edition” of Bergen Community College Number 8:
As the team broke up and I talked with the Mayor, I saw the team leave one by one with new found respect for one another. Frustrations, concerns and last minute details over. Was the presentation 100%? There were some things we needed to work on including some dress-code issues, articulation in speeches and some of the details of the Power Point but this is what a real team faces everyday when they go to work. Who really does the work, who doesn’t, who thinks they can ‘coast by’ and who does the extra mile. I hope they all thought of this by the time we got back to class after the Thanksgiving break.
I said my goodbyes to everyone and had a quick conversation with my President and Senior VP of Operations to tell them how proud I was of the ladies for leading such a good presentation and taking control of the situation with the IT.
The only bad part is I never got to taste one of the muffins that the Mayor brought in for the team for breakfast. When I finally left, everything on the breakfast table was gone (more like stripped away).
When I came back from Florida after my break, I called the Mayor to hear his feedback and the best part was he said ‘he would hire us’. That was nice to hear!
If there was ever a Professor that felt prouder of his students it was me!
Welcome to my consulting company, Bergecco-Parc Consulting Inc. which is part of my Business 101-Introduction to Business class at Bergen Community College. The students in my December 2019 class presented their project on marketing the City of Paterson, NJ to tourism.
The presentation was a huge success.
The Bergecco-Parc Consulting Inc. Logo for the City of Paterson, NJ.
The reason why I have not been posting so much on “MywalkinManhattan.com” over the last few months has been tenfold. Work around the house, work at the fire department, concentration on building my caregiver blog, “BergenCountyCaregiver.com”, which is taking off all over the world (now in 45 countries) and work. At the last minute in the beginning of the semester, my boss offered for me to teach “Introduction to Business 101” at Bergen Community College. I jumped at the chance to teach a new class.
As with my Communications classes the last two semesters, I ended the class with a big group project that included the whole class. To match what we were learning in class, which was the whole gamut of the Business world, I decided that this semester we would renovate and remarket a Mall. Since Paramus, New Jersey is the Center of Mall construction in the country and one of the busiest shopping areas in the United States of America, I decided that we should locate the mall here.
Patterned after the Paramus Park Mall on Route 17 North in Paramus, NJ, we created a similar Mall named the “Paramus Garden Mall” (combination of names of Paramus Park Mall and Garden State Plaza Mall) and renovate and update it with the new name, “The Shops at Paramus Gardens Mall”.
I broke the class up in teams and as usual made the students work with total strangers. To top that each team had to work with the other teams to achieve their grade. This way the whole class gets to know one another and learn to communicate with the rest of the class. Projects like these are interesting not just for the research that the students come up with but how the students react to one another. I am never disappointed when I read the emails that are CCed to me as the CEO of the project.
I made myself as the Professor, the CEO of Orion Malls Inc., a large chain of Middle Class and Luxury Malls throughout the Northeastern part of the United States. Orion Malls Inc. had just bought the dowdy “Paramus Garden Mall”, a middle class mall in suburban Paramus, NJ. The mall, while successful and a money maker, was due for a huge makeover. With Malls surrounding it renovating and updating and just getting bigger, the Mall was falling behind its counterparts in the town by way of traffic and the diversity of stores.
Orion Malls Inc. logo
So I challenged the management team of the Mall with ideas for the new concept, “The Shops at Paramus Gardens”. This required a new logo, new signage, ways of reaching out to the community, new uses for the now closed “Bon-Ton Department” space for entertainment, a new restaurant concept in the food court area, outreach to Community organizations, a new marketing concept, making the mall more eco-friendly and greener and the updates in concepts and merchandising in the Sears and Lord & Taylor stores that still anchored the mall. We needed to update the Juniors, Children’s and Gift Departments. As usual the students did not disappoint me.
The former “Paramus Garden Mall”
I started with my design team and wanted them to come up with a concept of adding more green landscaping to the mall with trees, gardens, fountains and paths. I wanted them to convert the ‘open court’ in the middle of the mall that currently has four trees and a fountain and turn it into a village square with gardens, trees and tables. I also wanted them to figure out a way to make the mall more ‘eco-friendly’.
Greenery in Malls
With my Food Court team, I wanted them to add new restaurants to the food court that reflected the changing demographics of Bergen County and New Jersey in general. Also I wanted them to find a way to make the food court more family friendly and ways of getting people from the surrounding office buildings to get out of the office and dine with us.
Adding Jollibee to the Food Court
The Community Service and Outreach Team was in charge of engaging in the surrounding communities and reaching out to local organizations about using the Mall for functions and charity events. I also wanted to see how we could utilize the Mall for functions for businesses within the Mall.
The Marketing & Advertising Team was in charge of reworking the old Mall logo from the 80’s and coming up with a whole new concept of shopping. We wanted to reach new markets with advertising campaigns and working with our Community Service team to present the Mall in a more ‘downtown’ aspect.
Our Entertainment Team was in charge of redesigning the former “Bon-Ton Department Store” space into a family friendly entertainment complex. I told them since they were presenting ideas to fill the space not to look at budgeting but look at what might attract families and business people coming off work. They had two floors of space and almost 180,00 square feet of space to fill.
Lastly, the last two anchor stores of the Mall needed an updating of merchandise and a refreshing of the stores so I challenged the Lord & Taylor and Sears stores to revamp their merchandise in the Juniors, Children’s and Gifts Departments to make the store more ‘family friendly’ and make it a shopping destination not just a place to shop. I also wanted them to work with the Community Outreach team to look at charity and special events that the stores could sponsor to promote the store and the Mall as well.
Attached below is the project and the ideas set forth by the teams. We also added the Power Point Presentation as well.
I put “MywalkinManhattan.com” on hold for work the Fall months. I taught Business Communications 105 again this semester at Bergen Community College in Paramus, NJ and this was the final presentation of the group project I had my students create. I have my Communication students do this to get them to actually talk to one another and get to know all the other students in class. This has become harder since the advent of cellphones and texting. The art of conversation seems to have gone out of vogue. I worry that they losing the act of getting to know other people and even having a ‘college experience’.
I established the company, “Bergecco-Parc Consultants Inc.” an acronym for Bergen Community College, Paramus Campus and established an Executive Team. From there, I put together a Talent/Security team, Marketing Team and a Special Events team each lead by a Vice-President and Directors and Team Leaders. Since all the departments had to talk to one another to do the project, I made sure that each team would need the other to create each section of the project.
(CEO Watrel promoting his first book at the Brooklyn Book Festival)
The theme of the project was “Welcome Week 2019-Follow the Yellow Brick Road Back to Bergen Community College”. The premise was that MGM/Turner Classics had found the famous “Jitterbug” number from the 1939 film “The Wizard of Oz” and had restored it back in the film. Now the film was being shown at its ‘World Premiere” at Bergen Community College during Welcome Week (we were chosen over Rutgers and Princeton).
The filming of the “Jitterbug” scene in 1939
The college had then hired us as a consulting firm to come in and do a series of activities in honor of the event as well as promote the Bergen Room, the on-campus student run dining room, Gallery Bergen, our student run Art Gallery and the Ciccone Theater (see reviews on TripAdvisor), where student run plays were shown to the public by the campus Theater Department. The company was also to promote the Athletic Department with a Pep Rally and Bonfire.
This was an extensive project that required all the students to do research and ask questions all over campus. Many students would later comment in their papers that this was the first time they were exposed to what the Bergen Community College campus had to offer and had been to different parts of campus. They also discovered our Athletic programs and our cultural activities and realized that we were very similar to a major campus with a lot of the same things to get involved with as a student.
Bergecco-Parc Consulting Inc.
Bergecco-Parc Consulting Inc. Logo:
Six trees representing the six original creators of the company. The meaning: Trees continue to grow and make an impact on the nature of the world.
Bergecco-Parc Consulting Inc. was founded by six Rutgers students who had been a competing in a contest against other well-known marketing firms. over creating a Welcome Week concept for the Rutgers’s New Brunswick campus. They won the contest and upon graduation, started a small company concentrating on helping colleges promote activities on their campuses.
When you have thirty two students (unlike my last semester when I had eighteen students creating Buscomonzefi.com) there is a lot to manage. This time I added a layer of management and a few extras to make sure that everyone worked.
Here’s our logo, “Follow the Yellow Brick Road back to Bergen Community College”
My Talent Team created the Human Resources department from scratch putting a budget together for the entire Paramus department as well as the executives who were part of the New Brunswick branch of the company. They research the benefits, perks of working there and some extras that Google and Facebook hadn’t even thought of like a Dog Walking service and an English as a Second language classes for our international employees. In real life, I don’t know how a small company could have paid for some of the things they suggested but I let them make that decision.
The Marketing Department was in charge of promoting The Bergen Room, the student run dining room, The Gallery Bergen, the student art gallery and The Ciccone Theater, where our theater department puts on shows.
Here is their commercial promoting the campus to incoming students in many languages that the student body of the class spoke. We had students speak twelve languages and most participated in the commercial.
Welcome to Bergen Community College:
The next part of the project that were marketing was “Welcome Week 2019-Follow the Yellow Brick Road back to Bergen Community College” a Wizard of Oz themed event with the showing of the film, the play version of the ‘Wizard of Oz’ , a special theme dinner with a Wizard of Oz concept and a Pep Rally and Bonfire for our Athletic teams on campus. One of my students even wrote a new school song and another a fight song that were performed that night.
The commercial promoting the events:
One of my students was legally deaf and I wanted to make sure that every activity that we promoted was ADA compliant with the laws of New Jersey and the campus regulations. Here he created a commercial for the hearing impaired. I will tell you that as an educator I have never been prouder of a student and watched him shine as this one did for this part of the project.
Their commercial for the hearing impaired students:
The Special Event’s Team created the Pep-Rally and Bonfire, which was an interesting concept as the Director and his team created a program where the students athletes would burn the witch in effigy with our rivals name followed by a fire works display and snacks for the students.
Another team in the Special Events division created a theme dinner starting with a cocktail party in Gallery Bergen, with the show theme ‘Over the Rainbow Surrealism’ with surrealist art based on the movie by the art department students and clothing from the Retailing program.
Since we had so many students that spoke different languages, they created the menus in about seven different languages. The students also added trivia from the movie as well as fun facts about the actors. They even looked into food trucks for those who could not get into the Special dinner. The event would be finished off with the stage version of ‘The Wizard of Oz’.
This version was performed by the Ann Arbor Student Theater group and I give them full credit for this performance:
Needless to say as a company, you always have those who chose not to take it seriously but those things were addressed. I had a student hierarchy that we followed and as the CEO and one of the Co-Founder’s of the company, I made sure that we followed protocol by CCing everyone on emails and letting them fight their own battles. We did have some battles along the way right up to the night of the presentation.
The presentation was done not just in front of their classmates but the heads of the Theater, Alumni, Art Gallery, Special Services and Alumni Foundation. They all seemed blown away by a project that had a five week lead time. The comments I got from fellow professors and administrators was wonderful and the students seemed very proud. They all could not understood how I got them all to dress up with the ladies in skirts and dresses and pantsuits and the men in suits and jacket and tie. They looked really sharp as a class!
Even to keep the real life simulation project going, I even created a small reception for everyone by baking desserts and providing non-alcoholic beverages. A lot of the people that participated got a kick out of that. I even entered the project in the campus’s Innovation Award but it did not win ( I was bummed for all these students that worked so hard on it).
The funny part of being an educator is the reviews and reactions we get as professors. When I read some of the reviews, some of the students did not understand why we did such a project and what did dressing up for a project have anything to do with business communications?
I think the true reality everyone who is reading this is that everything we do in the business world is communication. From the texts and emails we send, to the activities we plan for fellow employees, to the way we present ourselves to others by the way dress and speak and the way we stand. Everything in life we do conveys a message.
I know that most of the students learned something new and were excited about the project and coming to class. This is what getting an education is all about and I could not have been prouder of a class!
I worked this semester at Bergen Community College in Paramus, New Jersey, so after Halloween, I had to put the walk on hold for work purposes and the holiday season. One of the things I enjoy about being a college professor and teaching in the Business/Hotel Management School at Bergen Community College is watching the creativity of my students unfold. This is my third semester at the college and this particular class just stood out.
They went from what I saw as a somewhat shy group of students to a founding start-up group of ‘Techies”, when we presented our group project for our simulated start-up company, “Buscomonzefi.com” (Acronym for Business Communications 105). I was just trying to get the students to communicate with one another and boy did they! It was the first class I ever taught where everyone got an ‘A’ and truly deserved it!
I have to admit that I am not the easiest grader and after twelve years of college myself (Michigan State University, The Fashion Institute of Technology, The Culinary Institute of America and Cornell University), I have seen my share of group projects but nothing like this. All I have to say is that if we as students had the technology at our finger tips that the kids do today, there is no telling what we could have accomplished.
I came up with the idea for a group project for the second half of our class and have to admit group projects at any grade is like gym class, you hate the idea of finding partners and then depending on them to do the work. The biggest problem with group projects is that there are some people that do all the work and others who just goof off and then get a grade. I wanted to prevent that this time.
I came up with the idea for Buscomonzefi.com when I was reading the trade journals on new companies and was annoyed that there were no CEO’s of new tech companies that were my age. I hate to tell all you young ‘techies’ this but Cisco, KLA Tencor, Microsoft, Oracle and the mother of them all, Google, were founded by people my age and older.
So I created a product that everyone would need, the Widget. Okay, you’re thinking “How to Succeed in Business without even Trying”, but I thought if Robert Morse could do it so could I. I also knew I wanted to something that would have the whole class engaged so I created my first tech company (hopefully not the last).
The famous scene from “How to Succeed in Business without trying Trying”
I made myself the CEO/Founder of Buscomonzefi.com and picked my executive team. I have to admit I did ‘pull some names out of a hat’ but I also wanted to challenge all of the students who I knew by their resumes and their class performance had a lot of talent but kept so quiet in class. I wanted to create open dialogue for the students plus I wanted to get students working with other students who they might not have chosen. I never saw a group of people blossom together so well. I was amazed that what I created was not a group project but a group of up and coming executives, who took control of a project and challenged themselves to their highest level.
We had only four weeks until the project was going to be presented and I knew the class was up for the challenge. All I gave them was the product itself and the fact that we had to present to the backers on the second to last day of class before the final exam.
I created an executive team, picked my President, Senior Vice-President and Vice-Presidents, Team Leaders and Team Members. I also picked my teams where I knew some of the people needed a boost because I saw in them what I didn’t think they saw in themselves. Some I just mixed the personalities. They as a class exceeded my expectations!
I also added that they would be grading one another, keeping journals, be graded on dress code and work performance. The final word was that if as their CEO I heard from the Executive Team that someone was not performing, I would get the team together for a discussion and the person could be ‘fired’ (meaning that they would fail the second part of the class). They all seemed to understand the grading system.
For the next four weeks, the class met on their own and created their divisions from the information that I gave them. I also told them if they took a one dimensional project and made it three dimensional, I would give them extra credit. As a class, they far exceeded it.
They renamed the product “Bwidge”, very creative and then developed how the product would look and then worked in their divisions to fulfill their departments structure. Each of the teams took their departments and created them form scratch. They were broken down into Sales & Marketing, Tech Talent & Customer Service/Legal, Product Development and Corporate Security. Each division had its Vice-President with a Manager/Team Leader with them with the team under them. I set the hierarchy up and made sure that the President and Senior Vice-President took control over their ‘teams’.
In class, we would have ’round table’ discussions that I had seen online with smaller tech firms and we asked the questions of each other of where we were out, who was doing what and how the teams were working with one another. I made the President and Senior Vice-President also find our new Corporate Headquarters with the stipulation that it must be near ‘Silicon Alley’ in lower Manhattan.
On December 18th, they made the presentation on Google Slides and the class ‘blew my mind’ with their excellence. I brought in the Corporate Benefits Head of Bayer Aspirin America, who I work with on the Hasbrouck Heights Men’s Association to be my question and answer person. Even he was ‘blown away’ with the thoroughness that the students researched.
The Tech Talent Division even established a Website, (Google “Buscomonzefi.com” to see their work), and Instagram site and a Facebook page. which by the time of the presentation already had four followers (how did they find this?). They had complete handbooks created, policies made and even had the Employee Bill of Rights established.
The Product Development team created, priced out and even had the prototype made of the product “Bwidge”, a computer product that organized all your online files on your computer, both on a MAC and a PC, a product that did not even exist (only for either one or the other but not for both). They used the above logo and produced the final product for presentation, plus all the cost and patent information.
The Sales & Marketing team really dazzled me with their ideas for a launch party on New Year’s Eve, ad campaign in Times Square and Silicon Valley and Wall Street, their commercial (which they actually filmed for YouTube!) and their cost structure (totally unrealistic but I only had a million dollars of capital to work with). They even sent an invitation to the Mayor of NYC!
The Company Logo
The presentation night everyone was dressed for a formal ‘tech’ presentation to ‘WASP’ bankers. I have to admit I have to work with the gentlemen on the concept of ties but overall everyone was dressed so professionally.
Let me put it this way, I have never been prouder of a group of students than this semester and it is my pleasure to put this online for all their hard work. Like I said, this is the first time I ever created a ‘tech’ company from scratch and it will not be my last.
To all my students who might be reading this, you all deserved those ‘A’s and good luck in the future. So much for people who say that Millenniums don’t know how to communicate. This group took Business Communications to new heights. All you have to do is get them away from the cell phones.
Disclaimer: Please Google “Buscomonzefi.com” for the class presentation and work. It is very detailed orientated and showcases these students’ talent as future Executives.
Sincerely,
Professor Justin Watrel, Founder & CEO Buscomonzefi.com: Home of the ‘Bwidge’
Please check our blog and websites out online on Google:
(This project is dedicated with much love to my father, Warren George Watrel, who still inspires me!)
Hello and Welcome to ‘MywalkinManhattan.com’, an extensive project to walk the entire island of Manhattan. My name is Justin Watrel and I will be your guide in exploring the island of Manhattan, searching every nook and cranny of the island for the unusual, the usual and the in between.
The official walk started in front of the Marble Hill Houses in the Marble Hill neighborhood
‘Walking the Island of Manhattan’ may not be terribly original as there are about four other people doing the project at the same time, but this project is different in the way I see the island. Not rushing through to prove I have walked it but to see what these neighborhoods are all about and what is there to discover and enjoy.
The unique homes of Marble Hill were my starting point in June 2015
For all you ‘Manhattanites’ who think you know your island, I will show you things that you have never seen and places you have never gone, restaurants you have never tried and historical sites and museums you never knew existed. Maybe just a few blocks from where you live. As the son of two “Brooklynites’, I have traveled around the city a lot since 1969, my first time in the City when my parents took me to Chinatown to Hunan Gardens, a Chinese restaurant on Mott Street. I ended up there for eight birthdays until it closed in the early 2000’s.
Lunar New Year Parade in Chinatown every February
“My Walk in Manhattan” is a project to walk the entire island of Manhattan in New York City from top to bottom from the beginning of the Summer of 2015 until I finish the walk. Manhattan is 13.4 miles long and 2.3 miles wide and covers a total area 23.7 square miles. Along the way of walking the streets of Manhattan, I will be walking into parks, museums, restaurants and looking at the architecture of the neighborhoods and the buildings in them.
My soon to be path around the Island of Manhattan
I have found that people miss a lot when they walk with their cellphones and only look down at it. When you look up, you see the true beauty of the City. You see the stone work of old brownstones, you see small boutiques off the beaten track and can indulge in those hole in the wall restaurants that are usually found by foreign tourists. Nothing is more interesting then seeing a stone face on a building staring back at you, a tiny pocket park that residents created out of a garbage dump and that small entrepreneur trying to create a vision.
The Cable Building at 611 Broadway
This project was inspired by many things. My major inspiration for this project follows the recent passing of my father, Warren George Watrel. My dad and I loved to walk around the city and spend the day at various museums, walking around Central Park and the Conservatory, taking the subway to try new restaurants in Chinatown or Little Italy or any new place I had read about in the Village Voice (my Bible when looking for things to do on weekends).
Columbus Circle on the West Side
My father was a ‘Brooklynite’ from Williamsburg (long before it was ‘Hipster Central’, he would have been amused) and loved the city, so this voyage is dedicated to him. Having watched the movie “The Way” with Martin Sheen, we look for inspiration in our travels and try to find the answers to why something happens the way it does. Walking to explore does that.
I was my father’s caregiver after his illness hit him and I continued my trips into Manhattan as my father got better. It was the inspiration to this site’s sister site, ‘BergenCountyCaregiver.com’. After he passed in 2014, I wanted to spend Father’s Day doing something different yet do something that we would have done together. Thus started the first walk in Marble Hill.
My first Day in Marble Hill, Manhattan
Another inspiration was a recent article in New York Magazine entitled “Which New York is Yours? A Fierce Preservationist and a Pro-Development Blogger Debate” in which the author Justin Davidson asks about the disappearance of New York’s Character. “What does that character actually consist of? If we did make an all-out effort to preserve it, how would we know what to protect?” How much is the city changing? I have worked off and on in New York City since 1988 and the answer is in some parts of Manhattan it is night and day. Could you imagine walking in Bryant or Tompkins Square Parks in 1990?
I did and they were very different places back then. With the changing Zoning Laws and gentrification of many neighborhoods, its not the city of 1970’s movies. What I am looking for are those unique little pocket parks that we pass, those statues of people we have no clue who they are and those historic plaques of places gone by and people we don’t know.
Astor Row Houses in Harlem
Another are the books, ‘Vanishing New York: How a Great City Lost its Soul’ by Jeremiah Moss and ‘The Death and Life of the Great American City’ by Jane Jacobs. How do cities keep progressing and changing? How does change effect a city and what direction are we going in? Does the Island of Manhattan have to be all luxury or can it be mixed to help keep the creativity alive and keep innovation going? Do we want the big bad 70’s again or the luxury brand of the 2010’s and 20’s? How is it impacting and changing the city? How much has Manhattan and the rest of the boroughs changed with the rezoning of the city under the Bloomberg Administration. This can also be looked at in the documentaries “Gut Renovation” and “My Brooklyn”.
The last inspiration was my doctor. He said I have to lose ten pounds. I am hardly over-weight but like many people he feels that I will be healthier if I lose the weight and keep it off. I want to see how a walk like this tones the body.
Bowling Green Park in Lower Manhattan
I know many people before have walked the entire length of Manhattan while others have or are attempting to walk the every block in the city, mine has a more personal reason. To really see the city I love from the ground up and explore parts of the island that I have never ventured to and see what I find there. Along the way, I want to see how the city changes while I am taking the walk. This is not the “Christopher Columbus” attitude most people are taking when exploring the neighborhoods but more honoring those residents who are trying to make the City better.
The Bowling Green Park Fence
My project also includes stops at various points of interest and to get a better feel for all the neighborhoods, I am walking both sides of the street to get a better look at the buildings in each neighborhood and what defines the character of a neighborhood. I get the impression from some of the readers of Mr. Davidson’s article and from comments on the Internet that Manhattan is some “playground of the wealthy that is being gentrified to the hilt and soon no one will be able to afford any part of Manhattan”. Like in any place, there are people struggling everyday to survive in New York and like every city in the country, people are moving back in droves and want a quality of life for them and their families.
Delacorte Clock in Central Park
In the Age of COVID, it has been interesting starting the project again. I had been on hold from March 13th, 2020 through June 10th, 2020 when the City was closed for anyone other than First Responder and people who had to work there. I was so happy when I could return and continue walking Manhattan. My walk down Broadway for the forth time was a surprise with all the businesses closed on the Upper West Side and I met the challenge of “The Great Saunter Walk” , the 32 mile walk around the perimeter of the island in 14 hours. There is now more to see and explore and write.
The COVID world though has me facing closed businesses that I have covered over the years. Restaurants and stores that I have mentioned in this blog since 2015 have since closed permanently or closed for the time being, I am not too sure. We also have a walking world of masks that keep us safe. The times in Manhattan are changing from the way we eat in restaurants to the way we shop and visit museums.
SoHo boarded up after the June Riots 2020
Fifth Avenue boarded up after the June Riots 2020
Things are constantly changing in Manhattan since the riots in June and COVID keeps raging in the City with people not wanting to wear masks. I hope that things will get back to normal soon. I still see people out and about doing their thing and enjoying the warm weather so I am optimistic about life. Still though, Manhattan keeps changing with the Theater District boarded up and Chinatown looking like a ghost town. We will see how New York City recovers from COVID like the rest of the country.
By August of 2025, the area completely bounced back
I have now expanded this site to three other blogs, ‘VisitingaMuseum’ (VisitingaMuseum.com), which features all the historical sites, community gardens and small museums and galleries I find in not just Manhattan but throughout the rest of the NYC and beyond in the suburbs.
‘DiningonaShoeStringinNYC’ (DiningonaShoeStringinNYC@Wordpress.com), where I feature wonderful little restaurants, bodegas and bakeries that I find along the way. The one requirement is that the meal is around $10.00 and under (for us budget minded people).
“LittleShoponMainStreet” (LittleShoponMainStreet@Wordpress.com) where I find unique and creative stores in Manhattan and locally whose merchandising, displays, merchandise and service stand out in an age of Amazon. This harks back to a time when shopping was enjoyable and not a chore.
I have also added two new sections to the blog, “My life as a Fireman”, which I have moved from an old site that I had created for my old engine company to describe my experiences on the Hasbrouck Heights Fire Department over the last 16 years. Also, this is what takes up my time when I am not exploring New York City.
Justin Watrel, Fireman
Another is “A Local Journey” are tours of downtown’s and communities outside the New York City area to travel to when you need to escape the City’s clutches. I have specific guidelines in finding stores, restaurants and museums/cultural sites in the area. This has lead me to really explore my own town of Hasbrouck Heights, NJ and exploring out of town destinations like Red Hook, NY and Beach Haven/Long Beach Island, NJ. You would be amazed on what these small towns offer.
Downtown Red Hook, NY in the Summer months
With COVID still rearing its head when I am in New York City, I do everything to stay safe from being fully vaccinated (I have take both shots and no I have not turned into a ‘Pod Person’) to wearing a mask and keeping hand sanitizer on me. I abide by all NYC Parks rules and try to stay away from people when in museums and restaurants.
Downtown Red Hook, NY during the Christmas holiday season
Even with all its problems, New York City is still the most exciting City on earth and follow the blog, neighborhood by neighborhood and join me in discovering what makes Manhattan one of the greatest places on Earth!
So to readers who will be following me on the journey walking through Manhattan and beyond, I hope you enjoy trip walking by my side!
Me in Red Hook, Brooklyn discovering my new love in “Street Art”
This project is dedicated to my father, Warren George Watrel, with lots of love and many wonderful adventures and memories to keep me company as I take “My Walk in Manhattan”.
My dad, Warren and I at his 60th high school reunion in 2013
‘Break My Stride’ still plays in my mind when I do this walk.
This walking song plays in my mind when I start ‘Walking’. Thank you Mary Mary!
mywalkinmanhattan 