*Authors note: The prices have gone up in the post-pandemic buy two or three dollars on most items. Still its much cheaper than most restaurants in the area.
San Marzano Restaurant at 117 Second Avenue in the East Village
There are some restaurants that develop over time and there are some restaurants that become popular immediately. When I had read a restaurant review on San Marzano a few years ago, it seemed that the restaurant opened and quickly became the ‘go-to’ neighborhood dining establishment for NYU students and residents of the East Village. This was due to the quality of the food and the extremely reasonable prices. Now you can rarely get a table any night of the week.
The restaurant has a nice vibe both during the day and at night.
The main selling point of the restaurant is that all of the pastas are homemade and made inhouse on a daily basis. The prices are very reasonable for a restaurant in NYC. The appetizers are priced at $9.00, the Salads are priced at $9.00, the Pasta Dishes with a choice of sauce priced at $14.00, the Panini sandwiches are priced at $12.00 and the Desserts are priced at $9.00 (these prices reflect the current menu in 2023 post-pandemic and not the original menu that was two to three dollars cheaper for most items).
Still, you will not find prices like this for the quality of the food and service in many other parts of the City.
I have been only able to eat here three times because every time I try to dine here it is always packed with NYU students taking up every table in groups of six and ten. When it got warmer (and during the Pandemic), the restaurant opened outdoor dining. On such a busy street, I noticed many people did not mind eating outside on a nice day.
The freshly brewed Iced Tea is really refreshing on a hot day.
The food is excellent. The first time I ate here I followed the article mentions and had the Caesar Salad ($9.00), the Pappardelle with Bolognese Sauce ($14.00) and the Ricottella ($9.00) for dessert. Everything was freshly made and cooked to perfection.
The Caesar Salad was a nice sized portion of greens lightly dressed but topped with a sharp Parmesan cheese and had a sweetness due to the fresh greens and flavorful dressing that is made inhouse. There was a nice crunchiness to the croutons that are also made inhouse.
The Caesar Salad was nicely tossed and had a nice dressing.
The Pappardelle is made inhouse on a daily basis and was cooked to perfection and tossed with a rich Bolognese sauce made of wine-braised veal, pork and beef with peas, tomato sauce and pecorino. The sauce had such intense flavor from the blend of the meats and the complexity of flavors from the spices. The one thing I do credit San Marzano on is that the portion sizes are nicely sized and is the perfect portion for a meal without having the annoyance to bring leftovers home. It is the perfect lunch and dinner size to enjoy at one sitting.
The Ricottella is a fried dough filled with Nutella and Ricotta cheese and then topped with power sugar. A new spin on a Zeppole or a dessert Calzone. Each bite oozed with chocolate and the creamy sweet taste of the cheese blending in. You could cut it into pieces and dip it in the mixture. On a cool night, it is the perfect dessert.
On my second trip to the restaurant, I started with another salad. This time I wanted something simple and had the Mixed Greens Salad ($9.00). It was a combination of baby greens, walnuts, cranberries, grape tomatoes in a Balsamic vinaigrette. For being late in the season, the greens were so fresh and crunchy. There was a sweet tanginess to the dressing that was made inhouse. it lightly dressed the greens and did not overwhelm the flavor of the vegetables.
The delicious lightly dressed mixed green salad with cheese and beets.
I decided that I wanted to try the Pappardelle again. Since I was not that hungry and had wanted to try the Meatball appetizer, I ordered the pasta with the Meatball sauce which was a classic tomato sauce, grana Padano and studded with mini meatballs which are a combination of veal, pork, beef and bread crumbs. Like the Bolognese sauce, you could taste the richness of the combination of the tomatoes and the various meats.
At the end of this meal, I had one of the restaurant’s freshly made Cannoli. This was filled with a creamy fresh ricotta cheese and topped with powered sugar.
After the movies at the Anthology Theater down the road, I came for a late night summer and treated myself to a dinner of a lot of garlic. I had a much needed Coke to wake myself up after a long day of running around the City and ordered the Shrimp Scampi on top of the Pappardelle and a side of Garlic Bread, which I had seen on someone else’s table the last time I had eaten there.
Just relaxing with a Coke and water after a long day.
Dinner was wonderful. The waiter was so funny because when I asked him if he like the Shrimp Scampi or not, he had said it wasn’t one of his personal favorites. I have to say that the guy was missing out because it was out of this world.
The Garlic Bread was a great way to sop of the rest of the sauce.
Between the amount of garlic on the Garlic Bread and in the pasta dish, I could have killed off any vampire.
The one thing I really love about the restaurant is the portion sizes and the prices. The entrees here are so reasonable and they give you just enough that you are content and you do not have any leftovers to take home.
It was the perfect late night supper and it is such a lively atmosphere to dine in. The crowd is energetic and there is a nice vibe to the bar. Still it is the reasonable and delicious food that keeps me coming back for more. There are still many more sauces I want to try in the future.
The service here is very professional and friendly. They are using a new type of restaurant tablet so it makes ordering much easier. The staff could not be nicer or more patient in this busy dining establishment. If you can snag a table by the window, it is the best to watch the street traffic and watch the world go by.
Getting one of the window seats if fun to watch the street traffic while eating
I wish there were more restaurants like San Marzano in Manhattan. A wonderful meal with excellent service for a very reasonable price. They have the perfect combination of success at this restaurant.
The bar is a nice place to eat dinner or just have a drink.
I recently was visiting the neighborhood to go to see a movie at the Anthology down the street and stopped in for dinner. The place was packed so I ate at the bar, which is underrated. It was nice talking to people who were dining there as well.
I was dying for a salad so I ordered the Mixed Green Salad which is tossed with a light dressing and candied walnuts, to start. The I had to try the Meatball Panini, which had the restaurant’s signature pork meatballs in their delicious red sauce and tucked into their freshly baked bread. God dinner was delicious.
This is the perfect comfort food on a cool November meeting. The meatball to sandwich ratio is perfect and the sandwich is not overwhelming like at some pizzerias.
The simplicity of the food is excellent coupled with excellent service and a lively atmosphere. I love this place. It’s great when you can get a table but it is also fun to sit at the bar as well. When I go to the movies at the Anthology Theater down the road, I love coming here for dinner and relaxing at the bar.
The Chicken Parm Panini is a really over stuffed sandwich
I ordered the Chicken Parmesan panini for dinner with an ice tea and it was just enough. The sandwich had two huge freshly fried chicken cutlets with a very rich red sauce. It was so big it could have been two meals.
On a cold night after an evening at the Grey Gallery around the corner, I came in for a late dinner and wanted another sandwich. These are over-sized and make a nice late lunch or early dinner. This time I ordered the Grilled Chicken Caprese sandwich. It was perfect on a cool night.
The sandwich has two nice juicy breasts grilled to perfection with arugula, mozzarella and aioli sauce on top and the roll tasted like it was freshly baked.
San Marzano Restaurant at 117 Second Avenue in the East Village
There are some restaurants that develop over time and there are some restaurants that become popular immediately. When I had read a restaurant review on San Marzano a few years ago, it seemed that the restaurant opened and quickly became the ‘go-to’ neighborhood dining establishment for NYU students and residents of the East Village. This was due to the quality of the food and the extremely reasonable prices. Now you can rarely get a table any night of the week.
The main selling point of the restaurant is that all of the pastas are homemade and made inhouse on a daily basis. The prices are very reasonable for a restaurant in NYC. The…
We held the Hasbrouck Heights Men’s Association First Annual ‘ Halloween House Decorating Contest’ on Halloween morning. I had come up with the idea last year but because there was not time to put it together, I brought the idea up to the Men’s Association at our October meeting. I had another volunteer help me out with the assistance of his daughter and in a three day period we canvased the town and came up with about ten houses each.
We then narrowed it down to five each, four of which we had picked the same houses. So on the Monday night before Halloween, we visited each of the five houses and chose the winner. We narrowed it down to three houses and then the three of us with the help of our President and his wife, picked the top house. It was a difficult decision until the final night when we visited 253 Henry Street last and saw all the ghosts and ghouls coming out of graves, vampire children playing on a swing and things that go bump in the night crawling around. This was the home of Scott and Logan Vicario.
When I knocked on his door later that evening, he was really excited about winning. Scott Vicario had told me that, “We love Halloween and we love decorating the house for the holidays.” Some of the pieces he had on the lawn looked like film set pieces and he said he ordered these items online and kept adding to his collection. What won it for him was all the ghouls trying to escape from the graves that actually moved around. It was creepy and fascinating at the same time.
Halloween Morning:
In the early morning, I met my aunt for breakfast in Wood Ridge, NJ and we planned the whole morning out. We enjoyed a delicious breakfast Halloween breakfast at Blue Café at 273 Valley Boulevard in Wood Ridge, NJ.
Over a platter of French Toast and a Bacon, Egg and Cheese sandwich on a roll and her ordering an omelet (See my review on TripAdvisor and DiningonaShoeStringinNYC@Wordpress.com), we plotted our day of picture taking and showcasing the winners homes for the contest. You have to try their French Toast. It is amazing with all the cinnamon.
Blue Café is the former “Lucky Larry’s” at 273 Valley Boulevard in Wood Ridge, NJ
Breakfast at Blue Café is delicious. After we ate, it was off to present the awards.
On Halloween morning, we presented all the Honorary awards to the runners up and then presented the main plaque to Scott and Logan at noon. They were very excited and turned on all the props so that we could see them one last time. It was pretty amazing.
The winners:
Scott and Logan Vicario of 253 Henry Street in front of their lawn of horror
Justin Watrel, Chairman of the Hasbrouck Heights Men’s Association “Halloween House Decorating Contest”, Scott and Logan Vicario and Hasbrouck Heights Men’s Association Member and Judge, Pat Fass. We presented the award at noon on Halloween afternoon.
253 Henry Street was place of Ghouls and Zombie’s and things that scare you!
The decorations on the Vicario’s front yard are quite terrifying
After I finished presenting the award to the winners, I had to revisit the runners up so that we could take their pictures as well. It amazed me that so many people were not up at 11:00am in the morning. I had some time before I had to leave for Manhattan to volunteer for the Halloween Parade and I presented these awards with my aunt who was helping me take pictures that morning.
The runners up were 510 Henry Street, 85 Woodside Avenue, 82 Burton Avenue and 257 Central Avenue. The homeowners at 82 Burton Avenue and 257 Central Avenue were not home that afternoon and I returned to drop off those awards another day.
510 Henry Street in Hasbrouck Heights
510 Henry Street is owned by Mary Rose and Henry Blunda who were thrilled when they were Honorary Runners-up in the contest. Their front lawn was covered with displays of phantom riders, zombie’s and ghosts covering their lawn. “We love the holiday,” Mary Rose said. “We do this for kids,” her husband Frank added.
Mary Rose and Frank Blunda in front of 510 Henry Street in Hasbrouck Heights
Over at 85 Woodside Avenue, there was a large display of the undead walking all over the front lawn and crawling up the sides of the house. This fascinating display was creating by Lisa and Matt Fiduccia who were thrilled to be Honorary Runners-up in the contest well. Them and their two children who were preparing for an afternoon of Trick or Treating when they found out about the award.
85 Woodside Avenue in Hasbrouck Heights
The family very proudly took a picture in front of their creation. “We have a lot of fun with this on Halloween,” the couple said. The lawn seemed to come alive on Halloween morning as the sun shined on zombies and other undead walking the property.
Lisa and Matt Fiduccia and their family outside 85 Woodside Avenue in Hasbrouck Heights
The two Honorary winners were 257 Central Avenue with its interesting display of skeletons and undead crawling out of graves. The most interesting part of the display was the skeleton lemonade stand.
257 Central Avenue in Hasbrouck Heights
The home is owned by Barbara Donaigo, who we were able to give her award a few days after Halloween when she was home. “I love Halloween and decorating for it,” she told me when I presented her the award for her home.
The macabre skeletons in front of 257 Central Avenue in Hasbrouck Heights
The last home in Hasbrouck Heights to be awarded for its creative design was 82 Burton Avenue. Although the house was not decorated from head to toe, it was the displays that it did showcase plus the way the house was lit in the evening. The house had side windows similar to the “Amityville Horror” house with red lights shining through them.
82 Burton Avenue pays homage to the “Amityville Horror”. Notice the side windows
82 Burton Avenue in Hasbrouck Heights during the day
The witches outside 82 Burton Avenue guard the door and bubble, bubble
The family who owned the house were never home in the three tries so I left their award at the door. During the day, you would not have noticed it but at night the house had a mysteries glow to it.
After we finished handed out the awards with a little ceremony for each, I left for New York City to work at the Halloween Parade which I have been doing since 2014. I have been Marshalling the Performers Gate with my ‘cousin’ Mark (our families both have Colonial roots and our families had married into each others about four times 150 years ago so I tease him and call us ‘cousins’) for six years (we did not have the parade last year because of COVID-See Halloween Night 2020 on this blog).
‘Cousin’ Mark and I (the ‘Aristocrats’ at the gate of the Halloween Parade at Dominick Street) in the West Village
The weather could have not been nicer that day as it was about 68 degrees when I arrived at the parade route at 4:00pm. It started out very quiet as the volunteers arrived to check in but progressively got busier as the performers arrived for band and float assignments.
The Halloween Parade was a lot of fun this year. It was so nice to see the City come back to life for at least a day. People really came out for the parade since it was a beautiful day in the high 60’s. I was wearing a short sleeved polo until about 8:00pm. It ended up being 68 degrees that night, Not quite the 71 degrees of two years ago but still a warm night to be outside enjoying a parade.
The band plays on Halloween Night
We did not have any real problems at the gate and were finished with our assignment by 8:00pm. As we closed the gate and left the police in charge, I walked into the staging area and watched the last of the floats head uptown. It is so exciting to watch as the parade comes to life at this location. It is always so chaotic.
The beginning of the Halloween Parade is the best with the Skeletons
What made this Halloween really special is that everyone was so happy to have a good time. All over New York City and the island of Manhattan, people felt they were allowed to go outside and enjoy the day.
More Skeletons on Halloween night
People flooded cafes, restaurants and bars all over Lower Manhattan and Midtown and everything was so busy with people enjoying outdoor dining even at 9:00pm and mobbed every fast food restaurant and pizzeria. I have never seen so many smiles and so much joy in people’s faces as they enjoyed the warm weather and comradery on Halloween night.
Isn’t this what Halloween should be about even in the era of COVID? Still have safe fun?
The full Halloween Parade in 2021 in Greenwich Village
I finally felt well enough to continue my walk around Manhattan. I had not been into New York City in six weeks and had really missed my walking around the island. I had finished exploring the Hell’s Kitchen/Clinton neighborhood before I pulled my back and decided to keep my adventures closer to home (Exploring Downtown Boonton-Day One Hundred and Two). I just was not up to coming into the City.
The Garment District once home to many designers and manufacturers in the New York Fashion Industry is not what it was when my Grandfather was an officer in the Ladies Garment Union back in the 1950’s and 60’s. It is not what it once was with the showrooms that were located there when I worked for Macy’s in the 1990’s. Cost of real estate, rezoning for commercial and residential during the Bloomberg Administration and cost of doing business in the…
I finally felt well enough to continue my walk around Manhattan. I had not been into New York City in six weeks and had really missed my walking around the island. I had finished exploring the Hell’s Kitchen/Clinton neighborhood before I pulled my back and decided to keep my adventures closer to home (Exploring Downtown Boonton-Day One Hundred and Two). I just was not up to coming into the City.
The Garment District once home to many designers and manufacturers in the New York Fashion Industry is not what it was when my Grandfather was an officer in the Ladies Garment Union back in the 1950’s and 60’s. It is not what it once was with the showrooms that were located there when I worked for Macy’s in the 1990’s. Cost of real estate, rezoning for commercial and residential during the Bloomberg Administration and cost of doing business in the area has shrunk the manufacturing of clothes that this area once prided itself.
Still in the core of the district many manufactures and shops still cater to the business and you will still see button shops, fabric stores and wholesale merchants next to new coffee shops , boutiques and small hotels that now dot the area.
Technically the area can stretch as far down as West 25th Street and around the Fashion Institute of Technology but the area with its real estate cache for names consider this area now ‘Chelsea’ and even east of it what is left of the ‘Flower District’. In the era of COVID, this area is still pretty quiet with manufacturing still shut and the Fashion Institute not yet open for the Fall semester (it has since opened and the area is full of students). I was amazed by the lack of people still not walking around the area.
I started my walk just outside the Port Authority which is on the very edge of the neighborhood and walked out the door and around the building to Ninth Avenue. Even though it was Labor Day, there were not a lot of people walking around the streets. It looked like everyone was either still away, recovering from the recent storm Hurricane Ida that flattened the area with rain and wind or just getting ready for school to start the next day. It seemed like a quiet day in Manhattan.
Pre-COVID the Port Authority between West 42nd to West 41st Streets from Eighth to Ninth Avenues was going through a face-life renovation and the facility started to move out all the older stores and restaurants for higher end takeout places and an art gallery. It looks now that it has been put on hold until people start to return.
The Port Authority Bus Terminal at 625 Eighth Avenue
Since I returned to Manhattan to resume this project last June, the traffic going through the Port Authority has not changed much even though there are more people on the bus. The afternoon I came into the City it was sunny and 66 degrees. More outdoor dining was in play and more people were outside enjoying the weather.
I started my walk exiting the Port Authority at the corner of Eighth Avenue and West 42nd Street, a corner that still needs a lot of work. Pre-COVID this was a bustling area of theaters, shops and restaurants and one of the biggest McDonald’s in the country. Most of it is closed down now and the homeless have taken back over this area. Surprisingly though, it still remains clean a result of the Partnerships established in the mid-1990’s. This area is swept all day long.
This was nice for me as the sidewalks were empty and the streets were quiet and it was nice to just walk around and not be bothered. Being Labor Day, there seemed to be a huge police presence in Times Square just north of the neighborhood so I did my best to blend in.
Ninth Avenue is in the process of change again as many of the old tenement buildings are being knocked down for new condo complexes and office buildings. Still there are many old named businesses in the neighborhood and the Garment District is home to a lot of the restaurants mentioned in my blog, https://diningonashoestringinnyc.wordpress.com/. There are many ‘Mom & Pop’ restaurants and deli’s that are really reasonable and the food is outstanding.
Walking down West 42nd Street from the entrance of the Port Authority down to Ninth Avenue shares the border with the ‘Hell’s Kitchen/Clinton/Midtown West’ neighborhood and even now new restaurants are beginning to open in places that had been shut during the COVID pandemic. The pandemic is still going on but like any other city, New York City is adapting to it and there are many changes going on all over the neighborhood. It has not stopped the spirit of the neighborhood from progressing and moving forward.
What I have always liked about Ninth Avenue near Midtown is the character of the neighborhood. There are still old tenements and brownstones along the Avenue from 42nd Street down into Chelsea. Here and there old restaurant and provision shops sit along side newer delis and retail shops that show the change in the make up of the neighborhood. Still with the rezoning of the area I am not too sure how long this will last.
Ninth Avenue not only offers an array of many interesting ethnic businesses but many reasonable and interesting delis, take-out places and restaurants that won’t break the budget. Many of the dining establishments featured on my DiningonaShoeStringinNYC@Wordpress.com site are found in the Garment District on its borders and streets that will save you money and the food is wonderful.
Starting right at the border of the neighborhood right across the street from the Port Authority is Capizzi Pizza at 547 Ninth Avenue. Their delicious small pizzas are all homemade down to the sausage made for the toppings. When I ate there a few years ago they were noted for their small pepperoni pizza which was excellent. The service was very friendly and very authentic. It can be pricey though but the quality is excellent.
A block down and across the street from the Port Authority is the original Two Brother Pizza at 542 Ninth Avenue. This place has been around for years and has one of the best $1.00 slices of pizza in Manhattan. This is my ‘go to’ place when I need a quick snack and want something substantial. To my knowledge, it is one of the original dollar slice places in the City.
The restaurant is in a rather shady section of the shadow of the Port Authority. During the day it is okay but the later at night you get it does attract some interesting characters especially if you eat outside on one of the cocktail tables. The pizza is really good and is one of the few dollar pizza places where the pizza tastes like something. Most places I find in the City the pizza is just something to fill you up.
Across the street from Two Brothers Pizza and our ‘go to’ place for breakfast during the Christmas holidays was Hell’s Kitchen Deli, a relatively new place to the neighborhood. This is where I ordered Bacon, Egg and Cheese sandwiches. The place is really clean and has a nice selection of snacks and sandwiches.
Hell’s Kitchen Deli at 535 Ninth Avenue has the best breakfast sandwiches
Though most of the housing in this part of the neighborhood is old tenement housing, you can look up from a distance and see some unusual carvings in the buildings. The building at 510-508 Ninth Avenue has some strange faces staring back at you from above. The building was built in 1920 (Apartments.com/StreetEasy.com).
When walking down Ninth Avenue, you will see the signs of the past not just in the architecture but in former restaurants and provision stores that used to line the Avenue. First there is Esposito Meat Market at 500 Ninth Avenue which has been in business since 1932. You can see the selection of meats and different cuts from the window. The one time I walked in you could smell the aroma of the freshly cut meats. The store prides itself on always delivering quality (Esposito Meat Market website).
Years ago I did an article on Manganaro’s Grosseria Italiano at 488 Ninth Avenue when owner Seline Dell’Orto still owned and worked at the store. The famous Italian provision store closed about ten years ago after years of squabbling but the sign is still there. It is now Tavolo Restaurant.
Manganaro’s Grosseria Italiano at 488 Ninth Avenue in 2011
Enjoy the article I wrote on Manganaro’s years ago:
One of the places that had inspired my dining site, “DiningonaShoeStringinNYC” is the 9th Avenue Gourmet Deli (Formerly the AM/PM & Juniors Deli) at 480 Ninth Avenue. This amazing little deli has it all, a nice grocery department, cold drinks and wonderful hot and cold food section that never ceases to amaze me.
The breakfast platters here are heaping with eggs, pancakes and sausage and the sandwich platters fill the take out containers. Everything is freshly cooked and delicious. Their burgers are cooked perfectly and they don’t skimp on the fries. The best part is that they are open 24 hours.
Another great place that I love to stop at is Kashmir 9 at 478 Ninth Avenue. The cuisine of the restaurant is traditional Bangladesh and Pakistani food with all sorts of baked goods and entrees. I have had their Lamb Kebobs, Chicken Patties, Potato Cutlets and the Vegetable Samosas are out of this world.
When you walk in the whole restaurant has the wonderful smell of curry and spices with the hustle and bustle of many languages being spoken. There is even a prayer rug in the back section of the restaurant for those on their breaks which I thought was a nice touch for their busy customers.
The kebobs here are delicious
The lunches here are reasonable and delicious
As I passed all the restaurants, I walked down Ninth Avenue to a small park that I never really noticed before. At least that it was a park. This little park called “The Canoe” Plaza is part of the Hudson Yards/Hell’s Kitchen Alliance and is at the corner of Ninth Avenue and West 37th Street. This was the creation of the design team of Design Wild and was convert the block to a flowery heaven right at the entrance of the Lincoln Tunnel (Hudson Yards Alliance/Design Wild).
Jordan Baker-Caldwell is an American born artist from New York City and is the youngest artist in the history of New York to have a permanent public sculpture. The artist’s work has been noted as evoking questions about gravity, structure, balance and the human body in relation to space (Artist’s bio).
Please watch the video of the artist describing his work in the park
As I turned the corner of the border of the neighborhood at West 34th Street, I saw a familiar restaurant from Christmas time, Golden City Chinese Restaurant at 423 Ninth Avenue. This is where we ordered in our Christmas dinner. I have to admit that their fried rice is really good but the rest of the meal was okay.
Golden City Chinese Restaurant at 423 Ninth Avenue (Closed January 2024)
Walking down West 34th Street brought back memories of my years at Macy’s. It is truly amazing how the City keeps changing. When I worked in the City in the early 1990’s, West 34th Street was not a place you wanted to walk at night or sometimes even during the day. From Sixth Avenue to Eighth Avenue was particularly sketchy. Now it is all new office buildings with most of the old neighborhood from Eighth to Seventh Avenue either completely knocked down or renovated.
Still there are a couple of old standbys still left. One of them before you arrive at Macy’s is the Hotel New Yorker on the corner of Eighth Avenue and West 34th Street at 481 Eighth Avenue. The hotel was designed by architects Sugarman and Berger and designed in the Art Deco style. The hotel was constructed in 1928 and opened in 1930. The hotel now managed by Wyndam Hotels put the hotel through a full renovation in 2006 to bring it back to its glory years now reflected the resurgence of the neighborhood (Hotel New Yorker History website/Wiki).
I continued walking down West 34th Street to Seventh Avenue I arrived at Macy’s at 151 West 34th Street. Things have changed so much in thirty years. The whole area has gotten so much better. It was so run down when I worked there. Also the retail scene was so much different with new retail stores lining this part of West 34th Street that used to be discount retailers.
Where the H & M store at 1293 Broadway is now used to be Herald Center, an upscale mall that never did well and the concept closed two years later when I returned to work in the buying offices. The only thing that survived was the food court on the top floor.
Before 1965, this was home to Saks 34th Street before its move to its current Fifth Avenue location. The store was founded by Andrew Saks and opened its doors in Herald Square in 1902 just five weeks before Macy’s opened their doors. The store was designed by architects Buchman & Fox in the Classical style. The store was bought by the Gimbel family in 1923 and that is when it was moved to its current location at 511 Fifth Avenue. The original store is now covered with new siding to give it its modern look for H & M (NYC Circa). The building stretches from West 34th to West 33rd Street along the Broadway corridor.
The Saks 34th Street Building on the corner of West 34th Street and Broadway at 1293 Broadway
Next door to that was the old Gimbel’s Department Store building that closed in 1986, a year and a half before I started at Macy’s. Gimbel’s had always been considered our rival for years but I think because of the sheer size of Macy’s I have a feeling that we beat them in sales. Gimbel’s had come to New York City by way of Philadelphia by the Gimbel’s family. It was founded by Adam Gimbel in 1887. The store in Herald Square opened in 1910 in the classical style by architect Daniel Burnham (Wiki). The store stretches from West 33rd to West 32nd Streets along Broadway.
Gimbel’s Department Store at Sixth Avenue and 33rd Street
There are still traces of Gimbels Department Store
When the store closed in 1986, it was renovated and was called A & S Plaza when that store moved into the space. When A & S closed in the mid 1990’s when it merged with Macy’s, the store was renovated again and now is called Manhattan Mall. It is mostly office space now (Wiki).
In the middle of this former shopping district and just south of Herald Square is Greeley Square named after Horace Greeley, the editor of the New York Tribune. The square was acquired by New York City in 1846 and turned into the park. The statue that dominates the southern end of the park was designed by sculptor Alexander Doyle in 1890 (NYCParks.org).
Greeley Square was named after Horace Greeley, who published the first issue of The New Yorker magazine and established the New York Tribune. He was also a member of the Liberal Republican Party where he was a Congressman and ran for President of the United States after the Civil War.
Publisher and Politician Horace Greeley famous for his quote “Go West, young man, Go West”
The Horace Greeley statue is located in the park just south of Herald Square in Greeley Square.
The statue at Christmas time
The statue was created by artist Alexander Doyle. Alexander Doyle was an American born artist who studied in Italy with several artists. He is best known for his marbles and bronze sculptures of famous Americans including many famous Confederate figures that have come under fire recently.
Reaching the border with Murray Hill to the east is the former B. Altman Department Store that closed in 1989 and in the other corner is the Empire State Building, once the tallest building in the world.
The B. Altman Building at 361 Fifth Avenue was built by Benjamin Altman for the new location for his ‘carriage trade’ store. The store was designed by architects Trowbridge & Livingston in the “Italian Renaissance Style” in 1906. The palatial store was home to couture clothing, fine furniture and expensive art work.
The former B. Altman Department Store at 361 Fifth Avenue
As the shopping district left Sixth Avenue below 23rd Street, the former “Ladies Shopping Mile” (read my Victorian Christmas Blog on the shopping district) gave way to stores opening between 34th Street to 42nd Street and eventually to the Fifth Avenue locations between 50th and 60th Streets where what is left of the great stores stand today.
The Ladies Shopping Mile on the Sixth Avenue corridor at the turn of the last century
My blog on the Ladies Shopping Mile and a “Victorian Christmas”:
Across the street from the old B. Altman’s building is another impressive building also under scaffolding 10 East 34th Street, The Ditson Building. The impressive building with it intricate details was built in 1906 and designed by architects Townsend, Steinle & Haskell in the Beaux-Arts style for Charles H. Ditson. Mr. Ditson ran the New York division of his family’s company, Charles H. Ditson & Company, a publisher and musical concern (Daytonian).
Crossing Fifth Avenue, I continued to walk down West 34th Street once a major shopping district lined with shops and department stores. The most impressive and well known building in the neighborhood is the former tallest building in the world at 102 floors, the Empire State Building at 2-20 West 34th Street.
The Empire State Building is probably the most famous building in New York City outside of maybe Rockefeller Center and one of the most prominent. The building sits on the side of the former Astor Mansion and the first Waldorf-Astoria Hotel before the current one was built in the 1930’s on Park Avenue.
The Empire State Building was inspired during the “Race to the Sky” movement in New York City during the 1920’s prosperity with builders vying for the “World’s Tallest Building” title. This was going on in cities all over the US at a time of great innovation in building. The building was conceived in 1929 long before the Stock Market Crash of 1929 as 40 Wall Street and the Chrysler Building were being constructed (Wiki).
The building is known just by its appearance and is probably best known for the movie “King Kong” back in the 1930’s and most recently “Sleepless in Seattle” in the 1990’s. The movies don’t do the building justice from its sky decks with views of Manhattan and beautiful Art Deco details on the elevators and in the lobby. The 102 story building is one of the ‘Seven Wonders of the Modern World’ and was the tallest building in the world until the World Trade Center opened in 1970 (Wiki). It is now the second tallest building in New York City.
The famous Empire State Building scene from “King Kong” in 1933
The building is a major tourist site and it was so strange to see no one in line for the now open sky ride to the sky decks where you can see across the whole City. The lines are usually really long down West 34th Street but there were just a few people talking to the guards the days I passed. If you get a chance to walk around the lobby it really is beautiful but that was pre-COVID. You have to have preassigned tickets to get into the building.
As I continued down West 34th Street, I saw the old Ohrbach’s Department Store building at 7 West 34th Street. The store was still open when I started to work at Macy’s in 1988 but it closed about a year later to be followed by B. Altman & Company in 1990. That left Macy’s alone on West 34th Street until a branch of the A & S opened in the Gimbel’s building in the 1990’s (that would close when A & S merged with Macy’s in 1995).
7 West 34th Street-McCreeyers/Ohrbach’s Department Store
What I did not know was the building has an older past by its original owner James McCreeyer & Company, a luxury department store that had started in the 1860’s and had closed this location in 1953 due to changing styles and business. Ohrbach’s bought the store in 1954 and ran it as a moderate department store until it closed in 1988 (Wiki and Defunct Department Stores).
Another impressive building on the this former shopping street is 19 West 34th Street, The Martin Building. The building was built and finished in 1907 for the Réveillon Freres, a leading manufacturer of furs and accessories. The building was designed in the Italian Renaissance style with Beaux Arts features. The company moved out of the building and further uptown in 1918 and leased the building out (Daytonian). The building now serves as offices on top and retail on the bottom.
17-19 West 34th Street-The Martin Building/Revillon Freres Building
Another standout building I saw was 31 West 34th Street the former Oppenheim, Collins & Company Department Store building. The store was built in 1907 for the Oppenheim, Collins & Company wholesalers when they decided to open a retail store in the location. The former department store was designed by architects Buchman & Fox in the Beaux Arts style. The store existed until 1963 when it was merged by the owner of the store with Franklin Simon & Company Department Store and the name disappeared. The store closed in 1977 (Daytonian).
31 West 34th Street-The Oppenheim, Collins & Company/Franklin Simon & Company building
The last building I noticed for its beauty was on the corner of Sixth Avenue and West 34th Street, 47 West 34th Street (1378 Broadway or 2 Herald Square) the Marbridge Building. The Marbridge Building was by architects Townsend, Steinle & Haskell in 1909 in the Classical Beaux Arts style and has been used as an office building since its opening (Wiki/Photo/Street).
It is funny that in all the years I had worked at Macy’s Herald Square, I either never noticed these buildings on all my walks along 34th Street or never gave them a lot of though. When you realize the rich architectural history of the neighborhood and the role it played in the retail history of New York it really amazed me how prominent a shopping area this once was between 1900-1960. This growth came about as the retail district moved further uptown from the Ladies Shopping Mile district on Sixth Avenue below West 21st Street.
I finished my walk of the borders of this neighborhood with a quick break by relaxing in Greeley Square again and using one of the few public bathrooms in the area (the other being Macy’s lower level Men’s Department) and just sat back and admired the Horace Greeley statue. I wondered how many people passed this statue and never gave it any thought. I wondered what he might of thought of the changes here in the last 100 years. The neighborhood is so rich in history of the development of the business sector in New York City.
As I walked up Fifth Avenue, the western border of the neighborhood, I was struck by all the other beautiful buildings that must have housed fine retail stores as the shopping district moved to this area.
At the corner of Fifth Avenue and West 36th Street is 390 Fifth Avenue that was designed by the architectural firm of McKim, Mead & White for the Gorham Manufacturing Company of fine silver products in 1903. It was designed in the “Italian Renaissance Style” and was used for manufacturing and their showroom. It later became Russeks Department store and has now found other uses.
390 Fifth Avenue-The Gorham Manufacturing Building
Another standout building is 383 Fifth Avenue. These two interesting twin buildings were built in the mid-1800’s as private homes and then converted to office space in the 1890’s.
Further up is the dazzling 373 Fifth Avenue which was built in 1800’s for the home of Charles H. Russell when the area was dominated by great mansions. As one by one the mansions were razed for commercial use, the home was razed in 1906 and architects Hunt & Hunt built the current office building in 1906 for Joseph Fahys & Company and for silversmiths Alvin Manufacturing Company (Daytonian).
Walking further up Fifth Avenue into the 400 block, more unique buildings fascinated me. The first that has always caught my eye is 401 Fifth Avenue, the old Tiffany & Company building. The building was designed for the company by Stamford White of McKim, Mead & White and was completed in 1905. The building was used by the jewelry store until 1940 when it moved to its new location further up Fifth Avenue. The building was inspired by the Palazzo Grimani de San Luca in Venice, Italy (Wiki).
Another standout building further up is 411 Fifth Avenue with its interesting trim and sculpture along the sides and top of the building. This building was built in 1915 again by the architectural firm of Warren & Wetmore with what was considered baroque trim that included urns, flowers and heads with facial reliefs (Daytonian). The building was used for small luxury manufacturing for things like millinery, lace and silversmiths. Today it is used as an office building.
Approaching the New York Public Library again, I passed what were some of the great department stores along the Fifth Avenue retail corridor that once dominated between 34th and 42nd Streets.
The detail of the top of 411 Fifth Avenue.
The former Lord & Taylor headquarters store that opened in 1914 just recently closed with a sale to the now imploded We Works company and was just sold to Amazon for 985 million dollars. This former ‘grand carriage trade’ store replaced the former headquarters store at Broadway and 20th Street by Union Square and opened at this location at 424-434 Fifth Avenue. The 11 story building was designed by architects Starrett & Van Vleck in the ‘Italian Renaissance Revival’. The store closed for business in January of 2019 after over one hundred years in the location.
Lord & Taylor was founded in New York City in 1826 and has moved around the City several times in its long history. I will miss walking around the store and wondering through the store at Christmas time which was always magical in the store’s heyday. I like everyone in the City will miss their Christmas windows.
I’m not sure if Amazon will continue this tradition
Another great retailer was at 452 Fifth Avenue, the former home to Knox Hat Company which was incorporated into the HSBC Tower in 1984. The glass tower was built around the Beaux Arts building for the HSBC and it was considered an architectural marvel when it opened. The Knox Building was built in 1902 and is considered on of the finest examples of ‘Beaux Arts style’ in Manhattan.
452 Fifth Avenue-The Knox Hat Company Building part of the HSBC Building
The Knox Hat Company was considered one of the finest hat companies for men when it was founded in 1838. It once had 62 retail stores and was sold in all the finest stores. It did not survive the Great Depression and was merged with three other companies in 1932 to form Hat Corporation of American (Hat Co) (Bernard Hats history).
The last interesting building I saw before returning to the library to relax by the fountains again was 454 Fifth Avenue at 40th Street, the old Arnold Constable & Company department store.
Fifth Avenue at 40th Street-Arnold Constable & Company Department store
The building opened in 1915 and closed when the company went out of business in 1975. It is now part of the New York Public Library. Arnold Constable & Company was founded in 1825 and was considered one of the oldest stores in New York City. The building was created as the shopping district moved further uptown. The company closed for business in the 1990’s.
I reached Bryant Park by the afternoon and it was just beautiful that afternoon. The park has gotten more crowded with each month that the City has opened. The tables and chairs are ‘socially distanced’ and park patrons did their best to stay away from each other. It also has the nicest and cleanest public bathrooms in Manhattan so it is worth the wait in line.
Years ago when I worked in Manhattan in the early 90’s, Bryant Park was only used for drug dealing and criminal activity and was best avoided. What twenty years and a major renovation can do to a park. Today you can walk along the flowering paths and think you are in Paris. In the past there have been concerts and movies in the park but because of COVID-19, you can just sit in the park on a chair or bench and enjoy the sunshine and admire the flowers.
Just walking along the paths of Bryant Park can make you forget your troubles especially in the summer.
I continued my walk of the Garment District passing the New York Public Library admiring the stone carvings and statuary that is part of the entrance of the famous library. The library had just had a recent refreshing and looked magnificent with the fountains flowing and patrons filling the tables outside the building.
The New York Public Library guards the borders of Murray Hill from Fifth Avenue during COVID
This famous iconic building was designed by the firm of Carrere and Hastings in the Beaux-Arts style and opened its doors May 23, 1911. The founding for this important library came from patronage of the wealth members of society who believed in the value education and opened it to the people.
The famous lion statues that grace the entrance of the library were designed by American sculptor Edward Clark Potter and they were carved by the Piccirilli Brothers, American stone carvers whose business was based in the Bronx.
The Lion Statues
Edward Clark Potter is an American born artist who studied at the School of the Museum of Fine Arts in Boston and at the Academie Julian in Paris where he studied ‘animalier’, animal sculpture.
The Piccirilli Brothers were a family of stone carvers and artists in their own right who were from Massa, Italy and owned a business in the Bronx. There were responsible for many famous statues all over the City including the Maine Memorial in Columbus Circle and the Firemen’s Memorial in Riverside Park.
Artist Attilio Piccirillo , one of the most famous from the family
Another feature of the famous building and I had never noticed before was the elegant fountains that flank the entrance to the library. I did not realize that these fountains had just been restored in 2015 after thirty years of not functioning. They were restored with a grant from the Robert W. Wilson Charitable Trust (NYPL Site).
The fountain “Beauty”
The fountain “Truth”
These beautiful fountains were designed by artist Frederick MacMonnies, an American born artist who studied at the Ecole des Beaux Arts in Paris.
Tucked to the side of the library that I never noticed before was the plaque dedicated to Wendall Wilke, an American lawyer and the 1940 Republican Presidential Candidate.
The Wendall Wilke plaque on the side of New York Public Library.
I relaxed under the trees and took a break from the walking. It is a funny thing that I have noticed at the park and it seems like no one is ever working. Everyone is either eating or talking. It has been so different since COVID started. You never see dressed businesspeople in the park taking a break. It looks more like it is full of tourists visiting.
Enjoy the opening scene of “Ghostbusters” from 1984 shot at the NY Public Library:
Enjoy this scene from “Ghostbusters” from 1984 shot at the NY Public Library
The opening of the film “Ghostbusters” was shot inside the New York Public Library
Still when the park is in full bloom there is nothing like it. It is surrounded by classic architecture and beautiful buildings. They even were bringing back the “Bryant Park Film Festival” by the end of the summer. One Monday night I took a break from walking and watched the film “Moonstruck” which I had seen outside once at the Brooklyn Botanical Garden. Even tough I had seen it hundreds of times since it came out I never tire of watching the film.
The library at the end of the evening.
The library at Christmas time
There have been many changes around Bryant Park in the last twenty years. Most of the older buildings of Times Square have been long knocked down and the area rebuilt which needed it. Now the impressive Bank of America building at 1111 Sixth Avenue (or also known as One Bryant Park) graces the corner of West 42nd Street and Sixth Avenue (trust me, no one in New York City calls Sixth Avenue “The Avenue of the Americas”).
This innovative building was designed by architect Rick Cook from the firm of Cookfox Adamson Associates. The building was designed with a clear ‘Curtin wall’ and several diagonal planes for wind resistance. The building was also awarded a LEED (Leadership in Energy and Environmental Design) for sustainable ‘green’ architecture (Wiki/Durst website).
The further you walk down West 42nd Street, the more you see how the block has changed in the last thirty years. All the older theaters and office buildings were knocked down and cleared out back in the 1980’s when Times Square went through urban renewal. The more historical theaters and old hotels have since been refitted and renovated.
Across the street in Three Bryant Park’s plaza is an interesting statue entitled “The Guardians: Hero” by artist Antonio Pio Saracino. This unique sculpture in made in layers and created from marble set in precision stone. The statue is done in repeated planes of marble . The sculpture is a modern representation on Michelangelo’s “David” Stoneworld/APS Designs).
Artist Antonio Pio Saracino is an Italian born artist currently working in New York City. He is a graduate of Sapienza University of Rome and works as an architect and designer. He has had shows all over the world (Wiki).
At the corner of West 42nd Street and Broadway is the Knickerbocker Hotel at 6 Times Square. This hotel has had many incarnations over the years including an apartment house. As the neighborhood has improved, the historical buildings in the area have been renovated back to their former selves.
The Knickerbocker Hotel was built by John Jacob Astor IV and it opened in 1906. The hotel was designed by the firm of Marvin & Davis in the Beaux-Arts style. The outside of the hotel was built in red brick with terra cotta details. The hotel was fully renovated in 2015 (Wiki).
One building that stands tall in Times Square is One Times Square known as 1475 Broadway. Once the home headquarters for the New York Times was opened in 1904. The building was designed by architect Cyrus L.W. Eidlitz. The original façade was of stone and terra cotta but this has been mostly stripped and is now home for mostly advertising. The ball still drops from the top of the building every New Year (Wiki).
What is left of the old ’42nd Street’ Theater District has been renovated and refitted of its historic theaters. The rest of the block was knocked down and new office buildings were built starting in the late 1980’s and throughout the 1990’s. This is still a major gateway to the City especially from the Lincoln Tunnel and the Port Authority (NYCEDC/42nd Street Redevelopment Project).
The original 42nd Street Redevelopment project (NYCEDC)
In the early 1980’s to the early 90’s until Mayor Rudy Giuliani took office, this area was being touted for redevelopment. It had started before the 1987 Stock Market Crash and then stalled for almost eight years. In the early 1990’s, the whole block between Seventh and Eighth Avenues along West 42nd Street were torn down, the theaters started to get renovated and new office buildings were built. If someone left New York City in 1990 and came back today, they would not recognize the neighborhood to the changes made.
Some of the changes has been the renovation and restoration of three beautiful theaters, the New Victory Theater at 209 West 42nd Street, the New Amsterdam Theater at 214 West 42nd Street and the former Empire Theater now the AMC Empire Theater at 234 West 42nd Street. Each of these architectural wonders used to be major theater houses before they became porn theaters and are now back to their original glory.
The New Victory Theater was one of the first theaters to reopen under the new plan.
The New Victory Theater was built by Oscar Hammerstein I in 1900 and was designed by architect Albert Westover. It opened as the Theatre Republic in 1900 and showed live stage shows. It did not become a movie theater until 1942 and by 1972 it became a porn theater. it resumed legitimate theater by the 1990’s when it was refurbished in 1995 and was the first theaters renovated in the 42nd Development plan (Wiki).
The New Amsterdam Theater is one of the oldest theaters in the area having been built between 1903 and 1904. The theater was built by Klaw and Erlanger for live theater and was designed by architects Herts &Tallant with a Beaux Arts exterior design and an Art Deco interior. The embellishments and details on the outside are quite elaborate (Wiki).
The theater was home to the Ziegfeld Follies from from 1913 to 1927 and hosted the elaborate shows of their day. It then was converted to a movie theater in 1937 until 1983 when it was leased to the Walt Disney company and renovated between 1995 and 1997. It is now operated by Disney Theatrical Productions for their live shows (Wiki/Walt Disney Company)
The former Empire Theater now the AMC Empire 25 was built in 1912 for producer Al H. Woods and was designed by architect Thomas W. Lamb in the Beaux Arts style. The theater was for live stage performances until 1943 when it was converted into a movie palace. It closed for good in the 1980’s as the area declined (Cinema Treasurers).
In 1998, the theater was moved from its location at 236 West 42nd Street and moved down the street to its present location at 234 West 42nd Street. The exterior was largely kept intact and the present theater interior was built inside of it enhancing the beauty of the present building (Cinema Treasurers/Wiki).
These theaters showed the testament of time and this type of architecture now is appreciated and being refitted to modern uses like the buildings I had seen in NoMAD (North of Madison Square Park) and in the Flatiron District.
A lot of the businesses on West 42nd Street heading back to the Port Authority have started opening up again. Sidewalk cafes were out with the warmer weather and customers were milling around. I saw this happening on my walks into the Hell’s Kitchen/Clinton section just north of the border of the Garment District.
One of my favorite Chinese restaurants from the 1990’s, Ollies at 411 West 42nd Street had not just opened their dining room but their outside cafe dining. Ollies had once been a popular restaurant in the Theater district at the corner of West 46th Street off Broadway and one of my favorite places to eat after work. It is still popular but the chef has since changed.
One building that stood out amongst the smaller tenement buildings of West 42nd Street was the Holy Cross Church at 329 West 42nd Street, which was decorated by plantings of many flowers that gave it a festive appearance.
The building has a interesting history. The parish was established in 1852 and the original building was built in 1852 but it was outgrown so a new building was built in 1854. This building was hit by lightning in 1867 and the current building was built in the same spot in 1870. It was built by architect Henry Englebert and is the oldest building on 42nd Street (Wiki and Holy Cross History).
Once I got back to Port Authority it was back for a bathroom break as there are not many public toilets in the neighborhood. Then I made the walk around the second time around the perimeter of the Garment District admiring the buildings and businesses walking the other side of the street. I could see by the traffic that the east side of Eighth Avenue was very quiet near the now closed theaters.
This area was hit hard by COVID pandemic and it is rumored that Broadway theaters should open between September and December (at the time of this writing of this blog, some of the theaters started to open up and some closed immediately). Slowly over the past month and a half the night foot traffic has increased with the opening of live theater and the loosening restrictions at the movie theaters. This has lead to the restaurants in the area reopening as well so there are lights on now on these blocks at night. They have also gotten cleaned up more.
The changes of the Upper Part of the Garment District along with Hell’s Kitchen have changed tremendously in the last thirty years with completion of the 42nd Street Redevelopment projects, more new hotels opening and the rezoning of the area under the Bloomberg Administration. We will start to see even more changes in this area as development post COVID starts to open. The funny part is that even when I entered the City again last June, it never stopped.
Bryant Park at night in the summer.
This part of Manhattan keeps moving forward with new buildings, new restaurants and new ideas.
Please check out my other blogs on the Garment District:
Day Two Hundred and Twelve: Walking the Avenues of the Garment District:
I had to split the neighborhood into two parts separated by 10th Avenue as there was so much to see and the complexity of the neighborhood changes on each side.
Walks in the surrounding neighborhoods of Murray Hill and Kipps Bay:
You really do learn something new every day!
Check out my other blogs on Murray Hill as well:
Walking the Avenues of Murray Hill on August 14th, 2020:
The Sea Isle City Historical Museum is located inside the Sea Isle Library at 4800 Central Avenue just off Downtown Sea Isle City, NJ
On a recent trip of touring the small towns of the Jersey shore, I set out to visiting many of the historical societies that tell the histories of these towns and how they have progressed from small Native American fishing villages to the resort and residential towns of today. Each of these museum has their own unique focus to how they tell their story.
The entrance of the museum from the hallway of the library
The Sea Isle City Historical Museum at 4800 Central Avenue is located in the back of the Municipal Building right next to the Sea Isle City Library. This small museum that is manned by volunteers is packed with local historical artifacts, pictures and exhibitions of the items in the museum. You have to walk to the back of the building to find the museum just off the library entrance.
When you walk into the museum, you are greeted by an exhibition of ‘Wedding Dresses through the Ages’, created by curator the late Marie Thompson Stafford, which shows various styles of wedding dresses from 1880 until current day that were worn by brides from Sea Isle City, NJ. Each dress was accompanied in most cases by the owner on her wedding day and gives a unique view of the changing of styles over the last century.
The back part of the museum is broken down into sections. Part of the museum is an on-going library of the history of the families have lived in town over the generations. What I thought was interesting about this was that each family had their own notebook binder to contribute family history and pictures of the family events. They could update their notebook by coming into the Historical Society and personally adding to the book. There have been 30 years of donations to the museum according to the volunteers.
The family history binders and the hat collection of the museum
There were also shelves of books on the Sea Isle City School district, the fire department, the police department and the Municipal departments of the town. These featured old pictures of the departments, artifacts over the years and documents of what happened in the town.
There was a section on the old hotels and restaurants of Sea Isle City at the turn of the last century until today. Various clapboard Victorian hotels used to line the shores here but many had succumbed to either fires or beach erosion. Several of the old restaurants like Cronecker’s Restaurant had just closed over time.
There was an interesting exhibition on the Sea Isle City Beach Patrol and the members who made up the squad. This is a very important part of the culture of the shore towns and their competitions are a very big deal. You can see the bragging rights of the towns over decades of summers. These lifeguards take their jobs very seriously.
Another exhibition was the “Armed Forces in Sea Isle City” and the EMS Armed Patrol. This small exhibition showed the uniforms and items used by the squads who lived in Sea Isle City. It showed the contributions of a small town.
In one corner, there was a display of kitchen wares from the turn of the last century featuring all sorts of kitchen gadgets, an old oven and stove and various household items like an old washing machine that show how things have changed over the year but not by much. We have just modernized what was once considered old.
There was an interesting exhibition on Toys through time with all sorts of games, books and dolls that children used up until the 1960’s. It still resonates with me the idea of ‘creative play’ when I see these old dolls and how mature they looked. The board games also challenged the mind the way no cellphone will to a young person.
The last exhibit I looked at was the town history of Sea Isle City by founder Charles K Landis, who the main street of the town is named after who helped create the town in 1882. He also founded Vineland, NJ. This was a small display of pictures and artifacts of the early settlement.
The 1924 Bathing Beauty Contest reminded me of the last scene of ‘The Shining’
Outside the museum is a protected area for the Diamondback Terrapin Turtle as their Nesting Grounds. According to one of the docents, they breed during the Spring and lay their eggs by the shore so the area has to be protected from humans and other wild animals.
Also outside to the side of the building is the Memorial Garden with its seasonal plantings, small waterfall and statue of Neptune. The Garden is located adjacent to the Historical Museum and offers a quiet and relaxing place to enjoy the natural area that surrounds it. You can purchase a paver to help support the museum and to proudly display your family or loved one’s name on our “Memory Lane Walkway”.
This wonderful little gem of museum is open during the week and is free to the public. They are always docents and volunteers around to answer questions.
History of the Sea Isle Historical Society:
(from the Sea Isle City Historical Museum website)
In 1982, Sea Isle City celebrated the 100th Anniversary of its founding, an occasion which led to the creation of the Sea Isle City Historical Society and Museum. The museum formally opened on January 26th, 1983 in a temporary space in the city public school and moved 17 months later to a building behind the former City Hall. Harriet Reardon Bailey was elected first president and also served as its Curator for thirty years.
One of the stained glass windows from a local church
In 1990, Michael Stafford was elected President. Mike guided the museum through its next 25 years of growth and recognition in the community, resulting in the many displays and programs described throughout the website. The museum moved to larger quarters at 4208 Landis Avenue in 1995 and subsequently in 2011 to its present modern facility as part of the Sea Isle City Library building. Since his retirement in 2014, Mike Stafford has been succeeded by Mike McHale and then by our current President, Abby Powell.
One of the stained glass windows from a local church in the Judeo-Christian theme
Our Facility:
The museum is designed with an open floor plan to allow easy access as you move from exhibit to exhibit. We also provide an area to sit and conduct research, take notes or simply browse through our many articles, books and thousands of photographs. The museum features a unique bridal gown display, more than 200 family albums generated by the families themselves as well as an abundance of artifacts related to Sea Isle and the surrounding area.
Our Mission:
To acquire, preserve, display, celebrate and promote archives and artifacts relevant to the development of our unique cultural heritage and to delight, inspire and educate present and future generations about the story of Sea Isle City, NJ. The Sea Isle City Historical Society and Museum is a certified 501C3 nonprofit organization.
Our Vision:
To be an inviting, informative, educational and innovative community resource that is recognized and respected as the place for exploring and celebrating the rich cultural heritage of Sea Isle City and the surrounding areas.
The Memorial Garden began many years ago at the Pfeiffer’s home in Sea Isle City. In 1996, existing memorial pavers and the statue of Neptune were installed in the Sea Isle City Historical Museum’s Memorial Garden at 4208 Landis Avenue. A formal dedication of the garden tool place on July 8, 2001. In 2001, the Memorial Garden received the coveted Sea Isle Beautification Award.
On August 4, 2012, the garden was dedicated at its new museum home at 4800 Central Avenue. Today, a project is nearly completed to enhance the garden with new landscaping, a diamondback turtle protection station and an active water feature which represents the flow of Sea Isle’s history from the past, to the present and onto the future.
On April 27th, 2016, the enhanced Memorial garden was formally dedicated to or past President, Mike Stafford and his late wife, Marie, both of whom did so much to nurture and grow the Historical Museum to what it is today.
The Sea Isle City Museum is located inside the Sea Isle Library at 4800 Central Avenue just off Downtown Sea Isle City, NJ
On a recent trip of touring the small towns of the Jersey shore, I set out to visiting many of the historical societies that tell the histories of these towns and how they have progressed from small Native American fishing villages to the resort and residential towns of today. Each of these museum has their own unique focus to how they tell their story.
The Sea Isle City Museum at 4800 Central Avenue is located in the back of the Municipal Building right next to the Sea Isle City Library. This small museum that is manned by volunteers is packed with local historical artifacts, pictures and exhibitions…
Franconi’s Pizzeria is at the corner of Oak Avenue and the Boardwalk in Wildwood, NJ.
Sometimes there are just establishments that don’t fit into the traditional mold of this blog but when I find one that stands out it really makes it special. There is something about the boardwalk businesses at the Jersey shore that just different.
Maybe it is just the sites and smells or just the combination with the sea air and the beautiful weather with the aroma of good food. This is how Franconi’s Pizzeria & Ristorante on the corner of Oak Avenue & the Boardwalk in Wildwood, NJ makes your mouth water.
The inside of Franconi’s at the beach early in the morning
The one thing I have to say about the staff at Franconi’s is that they are ambitious. They are always handing out menus and are outside on the Boardwalk encouraging you to come in and try their food. There are also large sandwich boards outside the restaurant with prices and menu items to lure you in.
Inside Franconi’s at the beach early in the morning before the other diners arrived that morning
The one thing I have to say about the staff at Franconi’s is that they are ambitious. They are always handing out menus and are outside on the Boardwalk encouraging you to come in and try their food. There are also large sandwich boards outside the restaurant with prices and menu items to lure you in.
The inside of Franconi’s Pizzeria in the summer of 2025
This is how I tried it the first time in 2019. I was looking for a place for breakfast and they had a wonderful “Firemen’s Special” that was some breakfast. The breakfast platter consisted of three scrambled eggs, bacon, sausage, toast and potatoes. It was some breakfast to finish. It was big enough for two people and everything was delicious. The eggs had been cooked in clarified butter and you could taste the flavor in the eggs.
Later that afternoon, I went for a couple of slices of pizza for the “Firemen’s Lunch Special” . The pizza is good here but I found other places on the Wildwood Boardwalk that I liked better. Still the pizza is pretty good at Franconi’s.
When I returned to Wildwood two years later (the Firemen’s Convention had been cancelled in 2020) for the Convention 2021, I started visit with dinner at Franconi’s with one of their cheese steak platters with fries and pickles.
Their cheesesteaks are excellent. Since the Wildwoods cater to a largely to a Philadelphia crowd, the cheesesteaks around here had better be up to “Philly standards”. Unusually cheesesteaks in New Jersey don’t come anywhere near going to the Reading Market in downtown Philly but Franconi’s does a great job.
The steaks were those thin little steaks that I love so much not sliced steak for a steak sandwich which so many places pass off as cheesesteak. They grill them to a caramelized perfection and then topped it all with Cheese Wiz which I am convinced is the best cheese for it. It was served on a large chewy hoagie roll that was grilled slightly with clarified butter. Each bite was heaven and you could taste the complexity of flavors.
I was looking forward to breakfast the next morning after we voting for the NJ Firemen’s Association election. I made a b-line down the boardwalk to Franconi’s for breakfast again and I ordered the #8 Breakfast special . That was a nice feast that included two pieces of French Toast, two scrambled eggs, two slices of bacon and two pieces of sausage with a side of perfectly cooked home fries. It was so big that it took up two plates.
The breakfast specials at Franconi’s are always a feast.
The French Toast was cooked on the grill with a combination of a custard cinnamon mixture with clarified butter that made the dish crisp on the outside and soft on the inside. The meats were cooked crisp on the grill and the potatoes were cooked with clarified butter that were nicely spiced. The breakfast filled me up for both breakfast and lunch.
In 2022, I attended the NJ State Firemen’s Convention again and had dinner at Franconi’s, which is now becoming a tradition. I stopped in for dinner on Saturday night and walked the boardwalk. After a long stretch, it was time for a late lunch/early dinner, and I needed something to tide me over until my dinner reservation at 8:00pm. I decided to have a Meatball Hoagie Parmesan ($9.95) for a six-inch sandwich.
It was wonderful. Their red sauce has so much flavor to it and is so well spiced. The meatballs are freshly made and have the taste of beef, pork and garlic and are perfectly cooked. It was such a nice combination of flavors. The bread was fresh and chewy as I would expect a Jersey sub to be at the shore.
I returned for the Convention in 2023 and ate both my breakfasts at Franconi’s and the food is consistent and wonderful everytime I eat there. The first morning I had the the Firemen’s Special which is two pancakes, two scrambled eggs, home fries and sausage. It was some breakfast.
The pancakes were light and fluffy and had that nice malt taste.
The second morning I ordered the #8 again with two pieces of French Toast, two scrambled eggs, two pieces of bacon and two sausage. This is enough food for two people but I always manage this breakfast on my own. It is so good!
I came back in 2024 for Convention and basically ran to Franconi’s for breakfast again. I was looking forward to another feast at breakfast and was not disappointed. The first morning the breakfast at the hotel was not enough and I had to have another breakfast because of a long day of traveling ahead of me. So I had a Bacon and Cheese Omelet with a side of home fries. God that hit the spot.
The Omelet must have had three eggs in it and was perfectly cooked
The second morning, I was in a rush to vote and sign in and then get to my next destination. So I checked out of the hotel early and I headed to the Boardwalk for my next delicious breakfast. I wanted to try something new on the menu, so I had the Bacon, Egg and Cheese Breakfast sandwich and on the side, a Belgian Waffle. Both were wonderful and served as my breakfast and lunch as it was going to be another long day.
When I returned again in 2025, I have to admit that the prices have gone up by two or three dollars for both the entrees and sandwiches but every place on the Wildwood Boardwalk has done the same. Still for the portion size and the quality of the food it is well worth it.
I decided on a Chicken Parmesan sandwich (don’t call it a hero in South Jersey)
The sandwich was filled with freshly fried breaded chicken cutlets and topped with a delicious red sauce and lots of mozzarella cheese. The sandwich was served with pickles, which no Italian would ever do. Still it worked and the sandwich was delicious.
I enjoyed my lunch so much that I came back for lunch the next morning. I was so tired of the scrambled eggs and pancakes choices I decided to try something different and ordered some Biscuits and Sausage Gravy and a Grilled Buttered Sticky Bun. I thought this would be different.
It was so decadent and sweet and it is a real winner. It is also not on the menu so you have to ask for it. What an amazing breakfast it was!
When I returned for the next convention, I stopped in for lunch after the first set of meetings. I did not want to have a huge lunch because I had plans for dinner. So I thought I will just order sausage calzone. Big mistake, the thing was huge!
When the waitress brought it out, I thought she brought me the big one
I wondered how I would finish this thing
This calzone was the size of a small pizza
It was delicious and what a lunch
The lunch was so good that I stopped in for Breakfast the next morning. I had one of the Firemen’s Special breakfast’s that had three eggs, your choice of bacon or sausage, hashbrowns and two blueberry pancakes (I paid three dollars for these but well worth it).
The Scrambled eggs were excellent and everything on the plate was perfectly cooked and spiced
I don’t what it is about Franconi’s that makes it so special to eat here. Maybe it is the location on the boardwalk so close to the beach and the sea air or the sounds of the ocean and the boardwalk or just people enjoying themselves.
It is also the excellent food, friendly service and maybe that “Jersey Shore” attitude during the warmer months that creates a memory. Along with Ravioli House in Wildwood, NJ, these are my two ‘go to’ places when I visit Wildwood, NJ and I highly recommend them. Friendly service, generous portions, fair prices and excellent food.
This is what the Jersey shore such a great experience.
Sometimes there are just establishments that don’t fit into the traditional mold of this blog but when I find one that stands out it really makes it special. There is something about the boardwalk businesses at the Jersey shore that just different. Maybe it is just the sites and smells or just the combination with the sea air and the beautiful weather with the aroma of good food. This is how Franconi’s Pizzeria & Ristorante on the corner of Oak Avenue & the Boardwalk in Wildwood, NJ makes your mouth water.
Franconi’s Pizzeria & Ristorante at Oak Avenue and the Boardwalk
The one thing I have to say about the staff at Franconi’s is…
I came across Lucky’s Famous Burgers while walking the Hell’s Kitchen/Clinton neighborhood for my blog, “MywalkinManhattan.com” and thought it looked like a nice little neighborhood restaurant. It is an excellent combination of food, atmosphere and good customer service. For a burger place, I thought the food was excellent and the portion sizes were really fair.
They have a nice selection of combination meals on the menu to choose from and after walking all day long I was starved. I settled for the Lucky’s Original Special with French Fries and a Boylan’s Black Cherry Soda from the fountain. That was a real treat because I love their sodas and you don’t see them on the fountain too much…
The Flower District is alive and well in the Chelsea neighborhood although it has gotten a lot smaller in the last twenty years. Rezoned for residential and commercial in a new way, most of the lower part of Sixth Avenue from West 34th to West 23rd Streets has changed dramatically with new residential high rises being built along the avenue. Still on the side streets, small ‘Mom & Pop” businesses still thrive making this area a haven for fresh cut flowers, potted plants, garden equipment & accessories and many floral gifts and arrangements.
Foliage Paradise at 113-115 West 28th Street in the heart of the “Flower District”
*Milanes Restaurant closed for business in June 2022. I stopped by to see if the hours had changed and there is a “For Rent” sign on the business. It is too bad because the food was excellent and very reasonably priced. The owners were also super nice.
Sometimes you just stumble across a restaurant when you are walking down a street that catches your attention. That is how I felt when I was staying in Manhattan for Spring Break from school and was staying at the Sheraton Four Points a few doors down from Milanes Restaurant.
I saw how reasonable the restaurant was and the nice selection of dishes for breakfast and lunch. This Spanish restaurant has a Dominican influence in its cooking from it owners and chefs.
I stopped in for breakfast after seeing the menu and had never had a Dominican Breakfast before. My selection though ended up being very American with me ordering two breakfasts. I had an order of French Toast which was two very thick slices of bread dipped…
The Titanic Memorial Lighthouse sits just in front of the entrance to the South Street Seaport.
I have been to the South Street Seaport dozens of times over the years and can’t believe that I never noticed this memorial dedicated to those lost in the Titanic disaster. I was visiting the Seaport recently after finishing another walk down the length of Broadway for my blog, “MywalkinManhattan.com” and was walking past the Seaport on my way to Chinatown. Something about it this time caught my attention and I stopped to look at the dedication of this small lighthouse.
It was really touching to see that the people from the 1912 disaster were not forgotten in New York City, its ultimate destination. This was the work of Molly Brown, the ‘Unsinkable Molly Brown’ from the movie. She wanted to be sure that the people who survived were never forgotten. The small lighthouse structure sits at the entrance to the main part of the seaport on an island just off the cobblestone walkway into the complex.
The tower that it was originally placed a top of the Seamen’s Church Institute Building and it was put up for sale and demolished in 1965 and the small lighthouse memorial was donated to the South Street Seaport Museum. It was placed in its current location in 1976 (Friends of the Lighthouse).
The little lighthouse is a touching reminder of Manhattan’s connection to the event over 100 years ago. Try not to miss it when you are visiting the Seaport.
The history of the Titanic Memorial Lighthouse:
(This is from the Friends of the Titanic Memorial Lighthouse website)
On April 15th, 1913, one year after the sinking of the Titanic, the Titanic Memorial Lighthouse and Time Ball, mounted atop the Seamen’s Church Institute, were dedicated to honor the passengers, officers and crew who perished in the tragedy. The dedicatory service opened with a hymn and prayer and then Rt. Rev. David h Greer, Bishop of New York, read the following lines of dedication:
“To the glory of Almighty God and in loving memory of those passengers, officers and crew who lost their lives in the foundering of the steamship, Titanic, on April 15, 1912, I, David Hummell Greer, Bishop of New York and president of the Seamen’s Church Institute of New York, do solemnly dedicate the Titanic Memorial Lighthouse Tower. As its light by night shall guide pilgrims and seafaring men from every clime into this port, so may they follow Him who is the Light of Life across the waves of this troublesome world to everlasting life and looking at noon toward this place to note the time of day, may they remember that our days pass as the swift ships and in view of the shortness and uncertainty of human life, strive to fulfill their duty well as the beat preparation for Eternity. Amen.”
The Titanic Memorial Lighthouse exhibited a fixed green light that could be seen throughout New York harbor and down as far as Sandy Hook. Five minutes before noon each day, a time ball would be hoisted to the top of a steel rod mounted atop the lighthouse and dropped at the stroke of twelve as indicated over the wires from Washington DC. According to The Lookout, the magazine of the Seamen’s Church Institute, the Titanic Memorial Lighthouse would be a much needed daily reminder for ‘in a busy, carless city the average person so soon forgets’.
The Seamen’s Church Institute was established in 1834 and had announced plans for its new twelve story headquarters at South Street and Coenties Slip in Lower Manhattan several years before the loss of the Titanic. The Flemish style building was meant to reflect new York’s Dutch origins and was to be crowned by a tower whose beacon would welcome incoming seamen. The cornerstone for the building was laid one day after the sinking of the Titanic and a week later the institute announced the lighthouse atop their building would be a memorial to the victims of the tragedy.
I have been to the South Street Seaport dozens of times over the years and can’t believe that I never noticed this memorial dedicated to those lost in the Titanic disaster. I was visiting the Seaport recently after finishing another walk down the length of Broadway for my blog, “MywalkinManhattan.com” and was walking past the Seaport on my way to Chinatown. Something about it this time caught my attention and I stopped to look at the dedication of this small lighthouse.
It was really touching to see that the people from the 1912 disaster were not forgotten in New York City, its ultimate destination. This was the work of Molly Brown, the ‘Unsinkable Molly Brown’ from the movie. She wanted to be…
