Tag Archives: Bergen County Zoo

Bergecco-Parc Consulting Inc. presents "From Revolution to Renewal"

Day One Hundred and Sixty-Five: Bergecco-Parc Consulting Inc. presents “From Revolution to Renewal-Exploring Historic Bergen County, NJ” Essentials of Marketing Class Project-Bergen Community College April 27th, 2020

I had the most interesting semester for Spring Term at the college where I work. Everything started off fine. We had classes in the the afternoon, good discussions on Marketing and had a very successful Team Project marketing the Lyndhurst Snack Shop, the new Bulldog Cafe, for business (See Day One Hundred and Fifty-Nine in MywalkinManhattan.com):

https://wordpress.com/post/mywalkinmanhattan.com/12969

BCC Bulldogs

The Bulldog Cafe on the Third Floor of the Bergen Community College Campus

https://www.facebook.com/gdsbulldogcafe/

My review on TripAdvisor:

https://www.tripadvisor.com/Restaurant_Review-g46586-d20210133-Reviews-Bulldog_Cafe-Lyndhurst_New_Jersey.html?m=19905

The Project I gave the students:

BCC-Bergecco-Parc Consulting Inc. Snack Shop Project 2020

I had just handed out the next Team Project, “From Revolution to Renewal: Exploring the  Historic Bergen County”, a major tourism project I wanted to the students to work on for the remainder of the semester the week before the break. I had the students to break up into groups and get to know one another and get their game plans in order before the Midterm. We had only one class to introduce the project and they set their group chats up and introduced themselves. The next week I gave the Midterm and then left for the Spring Break.

Easton Tower: From Revolution to Renewal
Easton Tower is located in Paramus, NJ right next to the Garden State Plaza. It was the theme for our project “From Revolution to Renewal: Exploring Historic Bergen County”.

Here’s the project I gave the students:

BCC-Bergecco-Parc Consulting Inc. 2020 Project III Lyndhurst Team

This project had been inspired by a couple of things. One was the fact that many of these students did not know their own County. They knew nothing of its history let alone had ever really explored it. It amazed me how many of them did not know the history of the towns they lived in and if there was a well-known cultural site in the town they lived in they never visited it. A few students said to me when I asked had they visited this or that in their town the answer always seemed to be “well I passed it but never really noticed it.”

Another thing that inspired the project was the Northwest Bergen Historical Coalition. Every year this historical group runs a “History Day” for the historical sites of northwest Bergen County. When I asked a friend who worked for the County why they did not have a weekend with all the sights in Bergen County, she said that it would be too difficult to put together. That was what I needed to hear to put this project together. To prove that it could be done.

Northwest Bergen History Coalition “History Day”:

http://www.nwbergenhistory.org/

The Northwest Bergen History Coalition video

 

It wasn’t just that. Many of the these sites were never visited and some were only open once or twice a year to visitors because their volunteers were getting too old. Many people were not taking these sites seriously in the role they played in not just the formation of the County but the United States. When you really read the history of the people who lived there or what the site meant, it was interesting to see what role it played in the history of Bergen County.

As I said in my previous blog on my Introduction to Business class creating the Ambassador Program, it was a harder go with my Essentials in Marketing class. They were a younger group who did not know much about the history of Bergen County let alone their own towns. I had poised the question many times in class about where they had visited in the County and mentioned many historical sites in towns which they lived in. Only a few had ever visited them or if they had had been way back in elementary school when it was considered part of a school field trip.

This is when I created “From Revolution to Renewal: A Historical Weekend in Bergen County, NJ”. This would be a two day weekend with an opening private cocktail party of the Arts Community and VIP’s followed by a two day tour of all of Bergen County’s historical sites with side trips to our wonderful historical restaurants and a scavenger hunt to wrap it all up.

I had started to arrange a series of field trips that we were going to take over the last week of school and the first week of Spring Break. I had planned a trip to Downtown Hackensack, NJ to see the Courthouse, visit two Dutch Reformed Churches and the cemeteries and then visit White Mana, a very well-known hamburger place that has been around since the 1940’s.

Bergen County Courthouse

The Bergen County Courthouse, The Green and the Dutch Reformed Church in Downtown Hackensack, NJ

https://en.wikipedia.org/wiki/Bergen_County_Court_House

My review on VisitingaMuseum.com:

https://wordpress.com/block-editor/post/visitingamuseum.com/926

 

Our second field trip was going to be to The Pascack Historical Society, the Dutch Reformed Church, the Wortendyke Barn and then a tasting at Demerest Farms, a well known farm stand in Hillsdale,NJ.

Pascack Historical Society

The Pascack Historical Society in Oakland, NJ

Home

My review on TripAdvisor:

https://www.tripadvisor.com/Attraction_Review-g46713-d12610386-Reviews-Pascack_Historical_Society_Museum-Park_Ridge_New_Jersey.html?m=19905

My review on VisitingaMuseum.com:

https://wordpress.com/block-editor/post/visitingamuseum.com/1147

 

Another field trip that I started to look into was the Aviation Hall of Fame in Teterboro, NJ and then a tasting at Spindler’s Bakery and Lovey’s Pizzeria in Hasbrouck Heights, NJ and then on to Mills Bakery in Wood Ridge, NJ.

Mills Bakery

Mills Bakery in Wood Ridge, NJ

Home

My review on TripAdvisor:

https://www.tripadvisor.com/Restaurant_Review-g46937-d4735011-Reviews-Mills_Bakery-Wood_Ridge_New_Jersey.html?m=19905

My review on DiningonaShoeStringinNYC@Wordpress.com:

https://wordpress.com/post/diningonashoestringinnyc.wordpress.com/463

 

I was doing this while running in and out of New York City for the Restaurant Show and a Michigan State University Alumni Night for the Big Ten Championship game against Ohio State University. I was just getting everything organized and then planning a quick trip to visit my mother when all hell broke loose and the government started to shut everything down. From a Wednesday Membership Night at the Met Breuer to a Thursday morning shut down of New York City and all air travel to Europe, the world changed.

Our Spring Break was extended a week to see what the State of New Jersey was going to do with the educational system and with that at the end of the week we were informed that we would not be returning to school. Not only did that mean no field trips it meant no more live class and I would not be seeing my students again. I was not sure how like my other class we were going to pull this project off.

None of my students had visited practically any of these sites or been to any of the restaurants on the project. Almost everything was closed. You could see some of the sites like the churches and memorials from the street but everything inside was closed. Everything would have to be done online.

The one thing I did have was belief in the class that they could do the work. I had been so impressed by their work on the Snack Shop project that I knew they could do the work. It was the intense research that would have to be done online. A crisis is when you see the best in people. I did.

While my other class had a better head start of the Student Ambassador Project, my Historic Bergen County Team had a lot of ingenuity. The one thing they didn’t know was the history of Bergen County, NJ. I could have asked them to visit some of the sites around the County which would not have been hard as the Reformed Dutch churches could be seen from the sidewalks as well as the cemeteries that surrounded them.

Places like the Camp Merrill Memorial and the Baylor Massacre site were open to the public in obscure areas and not in big parks that would have been closed during the pandemic so it would have been no problem visiting them. I did not want to put anyone at risk of anything at this time so I nixed them leaving their homes. I just did not want to be responsible for anyone getting sick.

 

Baylor Massacre Site

The Baylor Massacre site in Rivervale, NJ

https://www.rivervalenj.org/233/Baylor-Massacre

My review on TripAdvisor:

https://www.tripadvisor.com/Attraction_Review-g46777-d12277914-Reviews-Baylor_Massacre_Burial_Site-River_Vale_New_Jersey.html?m=19905

My review on VisitingaMuseum.com:

https://wordpress.com/block-editor/post/visitingamuseum.com/30

 

Once we realized that we were not returning, I started to contact the President and Senior Vice-President of Operations who I chose for the project and started to get underway. Just like my other class, the students all had their own situations. Some students got sick, some just did not communicate with me, some had changes in their family situations and some had communications problems with me. On top of all of this, the Teams of Student Consultants regrouped and really worked their butts off to make it work.

The Talent Team who was responsible for for setting up the salaries and benefits for the three month Division formation had already started doing their work. They had found the location for the office before the break and had a lot of ideas they were contemplating during the break. Since the two Teams of students from Paramus and Lyndhurst would not be meeting up as I had originally planned, I had the Lyndhurst Team develop their own unique plan for their Division of the company.

The Talent Division set up their office design, created a Wrap Up party for the Division, created a set of ‘perks’ for the Division staff and developed a very fair package of benefits for the staff (see their website below).

The Marketing Division I created for the Team Project had the bulk of the work. I broke the Division down into three sections:

The Historical Museums/Parks/Homes & Zoo Division was responsible doing the research on every historic tourist site in the County. This included the historical homes, churches, parks, cemeteries, monuments and the zoo. They had to do the research on each and then for the website put together a small bio on them so that tourists could find them when using the website on their smartphones. This also included a Scavenger Hunt in the buildings that they had never been inside of before.

They also had to set up a cocktail party opening event at The Gallery Bergen, our on campus art gallery at Bergen Community College. The cocktail party was being created for Museum Curators, Historians, members of the Arts Community, Artists and VIP’s from the County.

The second Division was the Historical Restaurant Division whose job it was to find restaurants all over the County that predated 1980. We were looking showcase well-known restaurants with years of longevity in the County that were well-known not just in the community but around the country with foodies. Places like White Mana in Hackensack, NJ and Hirim’s Hot Dogs in Fort Lee, NJ.

White Manna

White Manna at 358 River Street in Hackensack, NJ

https://www.whitemanna.com/

My review on TripAdvisor:

https://www.tripadvisor.com/Restaurant_Review-g46480-d458302-Reviews-White_Manna-Hackensack_New_Jersey.html?m=19905

 

The Third Division of the Marketing Team was the History Division whose job it was to research Bergen County’s History from the Lennape Settlements with the Dutch to the Revolutionary War to World War II. Bergen County played such a huge role in all the wars from setting up and training troops to munitions being developed here to battle grounds between the wars.

They were also responsible for researching a list of the ‘first family’s’ of Bergen County. People like the Zabriskie’s, the Demerest’s, the Terhune’s and the Haring’s played a big part not just in the development of Bergen County but in the formation of the United States especially during the Revolutionary War.

The Marketing Division itself was responsible for for creating the Bergecco-Parc Consulting Inc. websites for the client that were eventually merged into one. The Marketing Team would be gathering information from the three Teams that made up the Division and create the site for tourists and residents who were going to attend the three day History Event.

They were also responsible for filming two commercials. One commercial would be on the role of Bergen County in the United States foundation from the Revolutionary War to World War II.

The Team’s commercial on the ‘History of Bergen County’ for “From Revolution to Renewal-A Historical Weekend in Bergen County, NJ”

The second would be inviting people to come to visit Bergen County and all it has to offer:

The Team’s commercial on “Welcoming people to Bergen County, NJ” in many languages for “From Revolution to Renewal-A Historical Weekend in Bergen County, NJ”

 

This was a very extensive project and I could not wait to come back to school after the break and start the project. When I took my students ‘out into the field’ (ie field trips) to the location, these projects made more sense to the class. The field trips to Paterson, NJ and to the Snack Shop on the Bergen Community College Lyndhurst, NJ campus resulted in extremely creative work and the students being able to see first hand what it was they were marketing. This would be put to the test when we did not return to the college.

I have to say of all my classes, I have never seen a collective of students regroup and get the job done. The Talent Team was very diligent and got their work done on a timely basis. My senior executives for that division lead their Team and created a game plan to get their job accomplished.

It was much harder in our Historical Division in that there was a lot of research to do with each site, restaurant and family that had to be carefully explored and researched in detail. It was not so easy with no access to certain books as all libraries were shut down and not everything was on an Ebook.

Almost all the restaurants on the list were not open at the time of the project (a lot of them have since opened for take out only) and since this was a younger group of students, they did not know a lot of the restaurants that had been opened for years. Here I was able to assist as a CEO and be able to add to the project. With the help of my aunt, who had lived in Bergen County since the 1950’s, we were able to create a list of about thirty five restaurants, candy and ice cream stores and bakeries all over Bergen County that tourists and residents alike would enjoy when they were touring on the Historical Weekend.

Since all the cemeteries and churches were off limits for the duration of the project (they have now started to open), everything had to be done online by the help of Google. All the wonderful historic cemeteries that we were going to tour in Ridgewood, Hackensack, Dumont and Bergenfield were closed to us and I would not be able to show the significance of the families and how they intertwined with marriage.

Dutch Reformed Church of Hackensack II

The Dutch Reformed Church and cemetery on the Green in Hackensack, NJ

My review on VisitingaMuseum.com:

https://wordpress.com/block-editor/post/visitingamuseum.com/1891

 

It was a rough first two weeks as communication was limited to just campus email but as things like Zoom and WebEx video conferencing started to be introduced then we were raring to go. My students were already group chatting and video conferencing with each other before my training was over and then it was ‘Zooming’ in meetings for the rest of the semester.

Some of my students needed to learn how to time prioritize and some of them needed to take their work much more seriously but when I read their final papers on the project, I realized that was not always so easy.

Some students were taking care of loved ones who were sick or had been sick themselves, some had multiple classes and not much access to computers and had professor’s like myself emailing them all the time so they got over-whelmed. It was a real challenge but I knew this Team of Student Consultants was up for the sense of self-accomplishment.

For the  next three weeks before the Monday, April 27th presentation, I have never emailed so many people so many times answering questions, trying to find information and trying to guide people to doing their best work.

One of the attributes I let the students use was my blog site, VisitingaMuseum.com:

https://visitingamuseum.com/

This way it would save them time in their research. I had found when I was putting the site together that many of these smaller historical sites in Bergen County did not even have their own websites. We also discovered as a Team that there was no site in the County or in the State that showed off all of Bergen County attributes.

To add to the historical sites and the historical restaurants, I had all the students in both classes do research on every town in Bergen County to add to the website. This way it would tie everything you needed to know about the County with the families, where they lived, who they were, how they played a role in the development of the County, the towns that they lived in and by the way when you are visiting all the great long service restaurants to dine at for the weekend.

All of this was a major challenge as the Team had never put a website together and the one that the mythical client,  the New Jersey Historical Guild of Bergen County, had wanted had an interactive map. This all had to be created from scratch.

I am not sure what went on behind the scenes as I was not privy to the Group Chat but I could tell there was a lot of conversation back and forth on everything. I was lucky that I created an Executive Team who saw this as a challenge themselves. Nothing like this had ever been attempted by the County or the State of New Jersey Tourism that I knew of in past history.

On Monday, April 27th at 11:00am, the students presented me their Power Point Presentation and their commercials. If ever there was a Professor that was prouder of his students, it was me. The Team took all the proposed ideas that I came up with plus adding the history of every town in Bergen County (all 70 of them) and came up with a very creative website not just for the Historical Sites, History of the Country and Historic Restaurants but the Talent Division created their own website as well.

The Power Point presentation was attended not just by myself  but with other members of the Historical Community of Bergen County and that made the presentation really special that the students would get that feedback.

I have to say that I was totally blown away by not just the Power Point Presentation but by the commercials and the websites that they created. The one thing I knew is that the global pandemic did not stop this Team of students from accomplishing the task.

Both of my classes exceeded and impressed me with all of their ideas. Hats off to all the students involved in both projects. You should be proud of yourselves!

Here is the Bergecco-Parc Consulting Inc. Historical Website of Bergen County, NJ:

https://bergecooparc.wixsite.com/bergen

 

Here is the Bergecco-Parc Consulting Inc. Lyndhurst Talent Team website:

https://bergenconsulting2.wixsite.com/bergeccoparc

 

Here is the Bergecco-Parc Consulting Inc. website that contains the Power Point for the Project and all the commercials:

https://bcpccom.wordpress.com/

 

Again, congratulations to everyone who made this possible. You did an excellent job!

Justin Watral

Professor Justin Watrel, CEO & Co-Founder

Bergecco-Parc Consulting Inc.

Bergecco-Parc Logo

The Tales of Flying Monkeys

Day Fifty-Nine: The Bergen County Zoo “Follows the Yellow Brick Road Back to the Lodi Memorial Library” for ‘Wizard of Oz’ themed event with the Friends of the Lodi Memorial Library November 10, 2016.

I have had to put my walk on hold again for a month as I was organizing another visit from the Bergen County Zoo to the Lodi Memorial Library. The Friends of the Lodi Memorial Library decided to do a series of events with the theme “Follow the Yellow Brick Road Back to You Library”.

Our first event was the visit from Miss New Jersey 2016 Brenna Weick and finished with a huge fundraiser at Friendly’s Restaurant in Woodland Park, New Jersey. We reached out to the Lodi Community and the surrounding towns with engaging, innovative programming that appeals to all ages.

This event featured two innovative programs that were created by the Bergen County Zoo exclusively for the library, “Dorothy’s Barnyard Animals” and “The Tales of Flying Monkey’s”. Both programs included a reading of the book ‘The Wizard of Oz’ tailored to that program.

Flying Monkeys

The Tales of Flying Monkeys was the first theme of the event

In the first program, “Dorothy’s Barnyard Animals”, zoo educator Carol Fusco created a program to show the children and their parents what animals live in a barnyard and what animals ‘Dorothy’ might have taken care of while working on the farm. She went through what animals are available to see at the zoo versus what animals you might  see on a working farm in New Jersey and beyond. She then asked the kids what animals they have seen recently to a very engaging discussion of what is in their own backyards.

Dorothy's Barnyard Animals

Dorothy’s Barnyard Animals was the second theme for the event

Then she brought out a special guest, ‘Butterscotch’ the chicken, who came out to visit us all the way from the Bergen County Zoo. This gentle little bird was so friendly I swear that she smiled at me. The kids just loved her and some of them got to pet her. I can tell you that that chicken did not blink and the kids got such a kick out of it (I could tell the parents did as well with the big smile on some of their faces).

FOLML Spring Event II

The second program, “The Tales of Flying Monkey’s”, Carol and her partner from the zoo read a section of the book after Dorothy had melted the Wicked Witch of the West and how the monkeys were indebted to Dorothy for freeing them from the clutches of the evil witch. They explained who the monkey’s really were to the kids and made them less afraid of them. I thought it was an interesting they took that perspective on how misunderstood the characters were in the movie versus the book.

Flying Monkeys

“Tales of Flying Monkeys”

Then there was a discussion of mammals who fly and there place in the wild. There was an interesting discussion how animals fly and the place in nature that they had. The educators passed around pictures of different animals and explained how they live in the wild. For a program that was geared to kids from the first grade to third grade I really learned a lot. I never knew that much about animals from the perspective of the zoo keepers but it opened my eyes on their place in society. Plus I got a kick out of holding the chicken. It is really a great chicken.

We had about 30 people at the event and a mixture of age groups including a lot of parents and grandparents join us for the afternoon. I even had the parents walk up to me and say that they learned a lot as well. That made me feel good that the Friends could offer such a nice educational program that engaged the kids and got them off their cell phones. It was a younger crowd then I had thought we would attract but it seemed to me that the families all had a good time and were happy that the zoo came to them.

The program was followed by a light reception with all sorts of cookies, fresh fruit, wrap sandwiches and chicken fingers that were donated by Inserra ShopRite of Lodi. We want to thank them and Inserra Supermarkets for their support. Thank you!

For those who have never been to the Bergen County Zoo, it is a real treat. It is located in Paramus, New Jersey in the Van Saun Park off Forrest Avenue. It is a real treat and has a nice selection of animals to visit and more creative programming to experience. A big Thank you to Carol Fusco and her team for creating such a great program for the Friends of the Lodi Memorial Library.

Thank you to everyone who participated and we hope you enjoyed the program.

Articles on the Friends of the Lodi Memorial Library events:

https://www.northjersey.com/story/opinion/2017/01/10/letter-lodi-library-has-successful-year/96403338/

http://lodi.bccls.org/friends-of-the-library.html

The Friends of the Lodi Memorial Library

Day Forty: Meeting ‘Lodi Larry at the Library’ First Day of Spring Event with the Friends of the Lodi Memorial Library March 21, 2016

I took some time out from my walk to run an event for the Friends of the Lodi Memorial Library which is located in Lodi, NJ. I started to get involved in the Friends group last September and that has lead to many interesting visits from celebrities and athletes. Our latest guest helped us welcome in the first day of Spring (which ironically came after a snow storm the day before in which the heat melted all the snow before the event). His name was ‘Lodi Larry, the Rabbit’ and his home is the Bergen County Zoo.

The event was in response to our version of ‘Groundhog’s Day’, when we could not find a groundhog anywhere in Bergen County, NJ. Not one zoo or natural center had one. So when I approached a friend of mine who works at the zoo about one and she could not find one, she suggested the rabbit that they use for children’s events. With that in mind and not wanting to get caught in a snow storm for the event, we moved the event to the first day of Spring with the theme “Lodi Larry comes to the Library”.

FOLML Spring Event

I was supposed to have only 25 children and their parents but word got out and we ended up with almost 40 children and almost 50 parents and grandparents. This was the first of the three events that I ran for the library since I joined that was a complete sell-out and then some. It was nice to see kids of all ages out to hear the program and participate in the question and answer session.

The only big problem we had was one of the volunteers from the zoo. The program was called “Lodi Larry comes to the Library on the First Day of Spring”. She got up and said, “I don’t know about the rabbit being from Lodi, but this rabbit’s name is Roger, not Larry.” Then she proceeded on with the event. If ever there was a time that someone screwed up, it was then. I was lucky that no one really noticed and the kids and parents had such a good time for the two programs that it was forgotten. I pulled her aside later and explained everything in detail about the program.

FOLM Lodi Larry II

Outside that little mishap, the programs went off without a hitch. Our first event was a program called ‘Wild & Crafty Animal Tales’, where the kids listened to the story “Make room for the Bunny” and then did a bunny craft. After that the kids got in line to meet the rabbit. That was a big deal for all the small kids. The rabbit seemed very happy with the kids and did not make a fuss. All the kids seemed to enjoy petting the rabbit.

Then our second program “In My Backyard”, took place right after the first program. The theme was that the zoo is a great place to see exotic animals but children can see wild animals every day right in their own backyards. The program induced children to identifying and safely observing New Jersey’s wildlife. Here the kids got to see a real turtle, something that has become very rare in the wilds of New Jersey. I was amazed on how children were so excited on seeing a turtle.

After both programs were over, we had a question and answer time with the staff from the zoo. Some of the questions these kids had were so observant and interesting. So much for the theory that kids today are obsessed with their cellphones. Put a turtle or a rabbit in front of them and they are no different then we were in the 70’s and 80’s.

When the question and answers were over, we had a really nice reception that was catered by our local ShopRite supermarket. Everyone was really impressed with the food. We had a six foot Italian sub that was cut into pieces for us, five pounds of Italian cookies, five pounds of cut fruit, bags of salty snacks and assorted water and juices. I have never seen such a reaction to food before. The site of a colorful buffet of refreshments really brought out the excitement of people. They formed two lines and when I am saying there was not a crumb left of food, there was nothing left. The platters were stripped clean. I was happy that there were no leftovers.

FOLML Spring Event Refreshments

People left and they were all saying that they had a good time. The kids loved their little crafts and clean up was so easy because they brought everything home. Its nice to see a crowd of happy faces leaving the library and hopefully this starts a trend of very successful programming.

I wanted to send a big ‘thank you’ to Mayor Emil Carafa and the entire Lodi Borough Council for their support, Superintendent of School’s Frank Quatrone for all his help getting the word out to the schools, the Lodi Boys & Girls Club, the Lodi Senior Club, Library Director Siobhan Koch and her staff for the filming of the program, picture taking and for helping with the reservations. A big ‘thank you’ to the Lodi Memorial Library’s Library Board and a another big ‘thank you’ to Friends President Judy Schroeder, Treasurer Edith Witte and Board Member Marilyn De Molli for all of their assistance on the event plus all the support from the Friends of the Lodi Memorial Library.

Now back to the ‘Walk in Manhattan’.

Enjoy this three part video of the event at the Lodi Memorial Library. It would have been one solid video but one the volunteers made a serious boo-boo during the event.

 

 

 

Articles on The Friends of the Lodi Memorial Library:

https://www.northjersey.com/story/opinion/2017/01/10/letter-lodi-library-has-successful-year/96403338/