The Creation of the Case Study “Scoops & Sundaes”:
Every semester when I am teaching “Introduction to Business 101” at Bergen Community College, I have my class create a major class project in which the whole class becomes part of an Executive team of a mythical company. This way the class benefits from getting to know one another and starting to form their connections with each other both professionally and as a student body.
In the past we created Bergecco-Parc Consulting Inc., my main company that I have used for the last three semesters, Orion Malls Inc., a Mall design firm and Buscomonzefi.com, my Tech company. Each was an example of how a business team needs to interact with one another and create their part of the business. It has been tough since we took our live classes to online classes so I refigured the project to an individual basis and asked each student to create one project from their standpoint.
The Bergecco-Parc Consulting Inc. corporate logo
Professor Justin Watrel, CEO Bergecco-Parc Consulting Inc.
I had the class work on their project “Scoops & Sundaes”, an artisan ice cream shop. While my other class worked on their business project “Mother Goose’s Toy Chest” (See Day One Hundred and Ninety Six), the members of this class created an interesting shop many carrying homemade ice cream, baked items and gift products.
Day One Hundred and Ninety Six-“Mother Goose’s Toy Chest”
Using the textbook “Understanding Business” by William Nickels and James and Susan McHugh as our guide, we covered chapter by chapter on how to build a small business. Each student was asked to create their own store concept by reading Chapter Five “How to Form a Business” and Chapter Six “Entrepreneurship and Starting a Small Business”. We started the project when I assigned the concept and the first extra credit project by creating the logo for the store.
Here is some of the creativity of the logo’s for the store:
Logo One: “Scoops & Sundaes”
Logo Two: “Scoops & Sundaes”
Logo Three: “Scoops & Sundaes”
Logo Four: “Scoops & Sundaes”
Logo Five: “Scoops & Sundaes”
When we studied Chapter Seven “Management & Leadership” I had them create their Mission Statement to tell me who they were as a store owner and as a company. We then studied Chapter Eight “Structuring Organizations for Today’s Challenges” and Chapter Nine “Production and Operations Management”, I had them design their store layout and how they would show how it would work.
Store Design: “Scoops & Sundaes”
I gave a long lecture on Chapter Ten “Motivating Employees” and Chapter Eleven “Human Resources” to help the students understand that they can’t do it all themselves. There will be a point in the business where they will need to hire a few part timers for the Summer and Christmas holidays months when things get busy. Who are they looking for? What characteristics do they want in an employee? This lead to me asking them to create an ad for a Job Description. Looking for the perfect employee can be tough.
In Chapter Fourteen “Developing and Pricing Goods and Services”, I had the students think about promotions and how to sell multiples to help increase the bottom line and then in Chapter Sixteen “Using Effective Promotions”, when we studied ‘word of mouth’ and ‘sampling’ I had the students work on a Bundling Ad top promote their goods for sale as a promotion. This helped them understand how to increase sales in a tough COVID economy. I also had create a menu for their store as well. How will you stock your store and with what items?
Some of the menus they created were very clever:
The prototype for Menu One: “Scoops & Sundaes”
Menu Two: “Scoops & Sundaes”
Menu Three: “Scoops & Sundaes”
Some of the promotions for the “Bundling of Products” were highly effective. I had to explain to the students that Bundling is taking different products and promoting them a certain price point to make them seem more cost effective to buy in a grouping as McDonald’s does with their “Extra Value Meals”. Try to imagine if you had to buy the products on an individual basis.
Their ideas were very clever.
Bundling Ad for “Scoops & Sundaes”
The students earned extra credit for creating their Logos , The Mission Statement, their Menu, the Store Design, A Job Description and a Bundling Ad. Some students took full advantage of the project and the extra credit and it resulted in good grades.
To finish the project, I assigned their final two papers to discuss how they developed the project and then what they learned from it. For the most part the class understood and had a good time building their business.
Who knows, we may see a “Scoops & Sundaes” chain in the future.
Here is the supporting work for the project:
The Class Participation Questions to help build the project “Scoops & Sundaes”:
The Creation of the Case Study Project “Mother Goose’s Toy Chest”:
I have been teaching “Introduction to Business 101” at Bergen Community College for several years now and in the era of COVID, it has been especially difficult. With businesses shutting down never to reopen, I think some of my students thought it was an unusual time to open a business. This is when you need to test your entrepreneurship when times are tough.
In my live classes, I open my consulting company, “Bergecco-Parc Consulting Inc.”, for business and the whole class bands together and we have one big project. In the era of COVID and online learning, these projects become impossible to do as a group so each student got the opportunity to create their own store.
In the past, I have created these projects under the Bergecco-Parc Consulting Inc. banner, the main consulting company, the Orion Malls banner, a Mall design company and the Buscomonzefi.com banner, my Tech Division. Each business does its best to be creative, forward thinking and have a thought producing presentations.
Professor Justin Watrel, CEO & Consultant Bergecco-Parc Consulting Inc.
While my other class worked on their case study project, “Scoops & Sundaes”, an artisan ice cream shop (Day One Hundred and Ninety-Five), I decided to have this group of students create a shop based on the increases we are seeing in the toy industry of traditional playthings. It seems in the era of COVID, people want puzzles, board games and dolls and stuffed animals again. I have watched my Mattel stock double and Hasbro has been increasing as well.
The “Scoops & Sundaes” case study project: Day One Hundred and Ninety-Five:
I created the concept of the toy store, “Mother Goose’s Toy Chest” based on the all the wonderful little artisan toy stores I have visited over the years, showcasing one of kind merchandise made by local artists and specialty manufactured goods by small companies. I also asked the students to think about imported goods handmade from other countries and add in supporting small manufactures here in the states. I wanted to promote American made products.
Using the textbook, “Understanding Business” by William Nickels and James and Susan McHugh, we studied and covered every chapter in the book. By Chapter Five “How to Start a Business”, I had the students start the project and introduced the store concept. I gave a WebEx lecture on starting a business and my expectations for the project. Then I assigned the first extra credit project for the assignment, creating a logo for the store.
Here are some of my favorites:
Logo One: Mother Goose’s Toy Chest
Logo Two: Mother Goose’s Toy Chest
Logo Three: Mother Goose’s Toy Chest
We then moved onto Chapter Six on “Entrepreneurship” and I asked the students what types of products they would like to sell in the store and how they might want the store designed. I then asked them create a ‘Mission Statement” to tell me as a consumer who they wanted to be in the marketplace.
Chapter Seven had the students thinking about ‘Management and Leadership’ skills. Who did they want to be as a business owner? What type of leadership skills would they need? Chapter Eight had the students studying about “Production and Operations Management” and I then had the students create their store layout.
We next moved on to who your staff would be in Chapter Ten “Motivating Employees” and Chapter Eleven “Human Resource Management” and how you would recruit them? I then had the students create a Job Description to find the perfect employee for the store that they needed when it got busy or during the holiday season.
I had the students thinking about merchandise for the store in Chapter Thirteen “Marketing: Helping Buyers Buy”. I asked the students to create a Birthday Party/Summer Camp Registry” for the store so that children could pick out things for their events and get the items they want for each.
In Chapter Sixteen “Using Effective Promotions” I had the students create a ‘Bundling Ad’ to promote a grouping of products for sale at the store. How could they use a grouping of products at a discounted price to promote the store.
To explain the concepts of “Sexual Harassment” on the job, I used the movies “9 to 5” and “How to Succeed in Business without even Trying” as examples of how to deal with and recognize these issues.
“A Secretary is not a Toy” is the clip that I like to use to explain this.
By the end of the class, I saw many different ways of looking at the business that was created as each student put their own touches on it. Some had their businesses in New York City, some in the New Jersey suburbs, some went to malls or strip malls and some opened in local downtowns. Others went out of town to places like Orlando and San Jose, CA.
Their selection of toys went from the classics such as board games, Barbies and puzzles to more upscale selections of handmade and one of kind objects. I had to remind them that they had to be realistic as they needed to make a profit to pay the bills.
On their final exam, I had them look at the famous scene from the movie “Big” to ask how the use of “Product Placement” of FAO Schwarz Toy Store in the famous film promoted the store. It got some interesting answers.
The famous “Piano” scene from the movie “Big”
I thought this scene would motivate the students.
Overall I was impressed by their projects but was surprised by how many students did not take advantage of the extra credit projects as I would like to have visually have seen what the students were thinking in their ideas.
It was another wonderful project under the independent “Bergecco-Parc Consulting Inc.” banner to promote Entrepreneurship and a sense of business creativity.
The Project “Mother Goose’s Toy Chest”:
The Class Participation Questions and Quizzes I used:
When you think of the words ‘rural’ and ‘farmland’ these are not terms you hear a lot in Bergen County, NJ, one of the heaviest populated counties to surround New York City. Yet the county has a rich history in farming and agriculture from the late 1600’s up into the 1970’s when development pressures got too strong and most of what was left of the farms of the area got plowed over for development.
Early in our county’s history, the Dutch and then the English supplied much of the fruits and vegetables for the New York City markets. Much did not change until the suburban expansion after WWII and many strawberry, celery and potato farms were plowed under for shopping malls and housing developments. Since that time and with the help of the Right to Farm Act, The Open Space Act and Farmland Preservation of the State of New Jersey, it is helping many small farmers in the state preserve their land for agriculture.
“From Revolution to Renewal” our Historical Bergen County project
This is why in Bergen County we revere our farms and our agricultural past. Last semester when I taught Marketing at Bergen Community College, I had my students create an extensive project describing and promoting our Colonial Heritage and our agricultural past. This included promoting many of our remaining farms.
Our small farms in Bergen County do more than just provide fruits and vegetables for our tables. They are open air classrooms to our agricultural past, places to buy fresh produce and baked goods to support local family farm stores and for interesting special events and outings for families. During the holiday season, some of these farms have haunted hayrides, turkey pardons and visits from Santa all while selling Christmas trees and wreaths.
This lead me to explore many of the small farms that make up the fabric of Bergen County all while seeing how the owners are reinventing the way they do business with today’s consumer. How do we react with nature and the great outdoors? So I walked through farm stands and fields and across parking lots looking for our rural past in the year 2020.
The Farm Cafe for wonderful breakfasts and lunches
I drove to Closter, NJ on my first stop to Old Schraalenburgh Farm and Farm Stand at 40 Old Hook Road and the Abram Demaree Homestead at 110 Schraalenburgh Road on the corner of Schraalenburgh Road. For years I had passed this farm and never gave it much thought until two summers ago I noticed the sign for the ‘farm burger’ and had to stop to see what it was all about. What a burger! (see my review on TripAdvisor).
Old Schraalenburgh Farm in the warmer months of fall 2022
The Corn Maze in fall 2022
I have since have had lunch here many times mostly when the weather is warmer. What I love about the Old Schraalenburgh Farm is that it is under the radar from most of the commercial farms in the county like Abma and Demarest farms which have all the family activities like hayrides and pumpkin and apple picking events.
The farm in the fall months
Old Schraalenburgh has a smaller restaurant and bakery and in the summer months tables outside to eat breakfast and lunch while admiring the fields of flowers and the barns and chicken coops.
The wonderful selection of gourmet items at Old Schraalenburgh Farm
The farm items are various at the farm stand
The Sweet and Savory pies
What I love about their restaurant is the quality of the food here. The ‘Farm Burger’ which they tout so much is much worth the ride here. This juicy burger loaded with cheese and fresh vegetables and a mayo type sauce and is a mouthful in each bite. Bring your appetite because this burger is large! (see review on TripAdvisor).
The “Farm Burger” at the Old Schraalenburgh Farm Stand restaurant
Their chicken pot pie is another lunch item I would recommend. They make them fresh here and bake them with a golden crust and when you let it cool is a mouthful of creamy sauce, hunks of chicken and fresh vegetables. You won’t need dinner after this entree.
The Chicken Pot Pie at the farm is delicious.
Digging into the layers of Chicken and Vegetables of the Pot Pie.
I recently stopped at the Farm Cafe for breakfast after an appointment and their well known Bacon, Egg and Cheese sandwich ($5.95). It was amazing. The eggs used on the sandwich were fresh from their chicken coops and picked up daily. Topped with crisp bacon and American cheese on a toasted brioche bun it was heaven.
It was nice to just take my sandwich and eat it on one of the picnic tables overlooking the fields that were in the process of beginning to grow this seasons crops. On a sunny morning, there is nothing like this.
The Bacon, Egg and Cheese here is excellent
For dessert though, even with the options of their fresh brownies and homemade ice cream, you have to try their freshly baked fruit pies and pie cookies. The chocolate and fruit filled pie cookies resemble small fruit filled deep dish pies and are a delight in every bite.
The blueberry pie cookies
The bakery also has something called “Burnt Cookies” (.50 cents) that are in jars near the register. I thought someone made a mistake and overcooked them. The woman at the counter said “Oh no. People like a crisper cookie.” I still say they were selling a mistake but they were really good! I had the sugar, chocolate chip and an oatmeal cookies and they were really crisp.
To tell you how popular they are I dropped a piece at the chicken pen and the chickens and roosters got all excited and ran out of their pen to eat the piece that had fallen on the ground. That’s an endorsement.
The chicken coops are busy when you feed the chickens
During the summer months, it is fun to walk through the fields and admire all the beautiful rows of flowers growing and visiting the barn and chicken coops. During the holiday months, the store and restaurant were decorated for Christmas and were stocked with handmade gifts and artwork. The bakery section had a selection of meat and fruit pies for the holidays.
The bakery case at the farm
Walking across the street to the Abram Demaree Homestead and Farm across the street from the farm stand, the main house and barn were also decorated for the holidays. All the tables, counters and shelves were stock with all sorts of decorative objects, antiques, furniture and artwork. These treasures can decorate any home contemporary or historical.
The antiques and holiday decorations at the Abram Demaree Homestead
Off to the side of the main building, they were selling Christmas trees and holiday decorations for the home. The buildings with Christmas retro items and tree ornaments really put me into the holiday spirit. The homestead is fun to walk around in to see how our Colonial past played a part in the growth of Bergen County.
The beautiful old buildings on the farm
The beautiful old antiques on sale
During Halloween, the farm was busy with visitors buying preserves and jellies, baked products for home and people eating lunch on a warm afternoon.
The Skeletons guard the farm at Halloween at Old Schraalenburgh Farm
History of the Old Schraalenburgh Farm and the Abram Demaree Homestead:
In 1677, David Des Marest, a French Huguenot, purchased a large tract of land from the Tappan Native American tribe. This land passed from Dutch control to British rule and through the American Revolution, which produced an uncertain concept that became the United States.
In 1769, Abram Demaree, David Des Marest’s grandson, bought the house and ran it as a General Store and Tavern at the crossroads of one of the busiest intersections of colonial roads in Bergen County. His son, David, added to the house in 1809. The conjoined Demaree house along with a colonial Dutch-style barn, servants house and blacksmith shop form the original Abram Demaree Homestead (Farm History website).
The Abram Demaree Homestead in the Summer months
In the 1970’s, the house and property was falling apart and a group of citizens fought to get the homestead on the National Register of Historic Places. Since then, the home and farm have been part of a non-profit, The Demaree Homestead & Farm, with all the proceeds going to restoring and maintaining the home and farm. The farm and farm stand cafe are open to the public and the profits go to maintenance of the property. The Farm Stand Cafe features in season items grown right on the farm (Farm History website).
Across Old Hook Road from the Demaree Homestead is their working farm, The Old Schraalenburgh Farm, which has been continuously farmed since the 18th Century. Every Spring, the farm plants corn, tomatoes, lettuce, peppers, apples, blueberries and pumpkins, among other fruits, vegetables and flowers (Farm History website).
Leaving the Old Schraalenburgh Farm, I headed down Old Hook Road on my way back to Westwood and stopped at the Old Hook Farm Stand for a look at their Christmas trees. The Old Hook Farm Stand is at 650 Old Hook Road in Emerson.
The Old Hook Farm at 650 Old Hook Road in the fall months
Old Hook Farm in the Fall
What I like about the Old Hook Farm is the selection of grocery products in their General store. They have an assortment of organic meats, dairy products, vegetables and baked goods that include delicious looking freshly baked pies, breads and cider doughnuts.
The Fall bounty is on sale at Old Hook Farm
Their shelves are stocked with all sorts of jellies, jams and condiments along with dry and snack goods that are accented by antiques and farm paraphernalia. This gives the store a feel of a turn of the last century General store that used to dot the towns of rural Bergen County.
The Old Hook Farm grocery section of the General store
In the Spring and Summer, the greenhouse stocks all sorts of decorative plants, flowers and garden supplies and I am sure is better stocked in the summer months for lawn care and landscaping. In the Spring, the tables are stocked with all sorts of seedlings for gardens, decorative plants for the home and gardening supplies and landscaping decorations including stones and layerings.
All sorts of decorative plants available in the Fall
In the Fall, the farm is awash with pumpkins, gourds and decorative plants for designing the house in a festive mood. There are all sorts of items for the Halloween holidays.
Blogger Justin Watrel at Old Hook Farm for the Halloween season
During the holiday season, there were all sorts of wreaths, cemetery blankets and Christmas trees to choose from. The perfect assortment to ‘deck the halls’ for the holidays.
Like everyone else in the County, when I got there, there was only a few trees to choose from. They had sold out early in a year when everyone wanted a fresh tree. Still the atmosphere with the atmosphere of fresh pine and snow gave the farm that old fashioned ‘1970’s feel’ when I used to visit the farms in Bridgewater, NJ growing up. Things seemed a lot slower then and you could just relax and enjoy the sites and smells of a farm.
The Christmas trees were pretty much sold out when I visited
From a distance behind the greenhouse, you could see under the snow that had just fallen, the fields where the crops are grown in the warmer months. The old farmhouse on the property was decorated for Christmas as well and looked like a home out of a Currier & Ives print.
History of the Old Hook Farm:
The town of Emerson did not exist during the Native American origin. The name ‘Old Hook’ on the east side of the town came from the Dutch word ‘Hoek’ meaning ‘angle’ or ‘corner’. The angle of the land was created by the three connecting water ways, the Hackensack River, the Pascack Brook and the Musquapsink Brook. The first person to make their home here was William Rutan, who settled on a parcel of land just west of today’s ‘Old Hook Farm’ sometime around 1748 (Emerson Town History).
The current ‘Old Hook Farm’ was bought by current owner, Bruce Marek’s grandfather in 1925 as a weekend getaway. He rented the farm and the farm house to a local resident for 35 years and the family had a large garden on the property until about 1948. Then his father took over the land and cleared the fields and had Soil Conservation come in and do contours and started to grow in the greenhouse. When his father died in 1973, he took over the farm and within eight years, reopened the garden store and started to experiment and grow organic crops (Bruce Marek’s interview with ‘Bergen Save the Watershed Action Network’).
The old farm house at Old Hook Farm
I next ventured to Hillsdale, NJ, two towns away to visit one of the most beloved farms in Bergen County, Demarest Farms at 244 Werimus Road, right off the Garden State Parkway. I have been visiting the farm since the early 1970’s when I used to visit my family who lived just two blocks away. Back then it was just a small farm stand just outside the family homestead. In 1991, they build the big store across the street.
The Demarest Farm Store at 244 Werimus Road
The farm stand building is always a buzz with people coming and going. People buying sandwiches, soups, hot entrée items and baked goods for lunch and dinner. There is a large selection of in season produce (which is a little pricer than most supermarkets) as well as jams and jellies.
Fall decorations at Demarest Farms in 2022
Where the market really shines is their bakery filled with cookies, brownies, freshly baked pies and their well-known cider doughnuts. They also have great potato pancakes that taste good hot or cold (in the era of COVID the food has been toned back a little from the past).
Demarest Farm store carries an array of fruits and vegetables at all times of the year
Demarest Farms in October 2022
The stand also has a nice garden section during the Spring and Summer seasons with everything you need for lawn care and for landscaping your home or decorating inside. During the Fall, there is all sorts of decorative items for the Thanksgiving and Christmas holiday season.
Demarest Farms right before Halloween 2021
During every season, Demarest Farms is always full of activities. During the Summer months (Pre-COVID), there was the big barbecues that the farm sponsored that got so popular that they had to have the police direct traffic into the complex. These ‘All You Can Eat” affairs were so much fun. It was like a throw back to the 1970’s when families used to dine out together in the Summer months. You could listen to a local band play while chomping on endless hot dogs, barbecue chicken, fresh corn on the cob, baked beans, salad and watermelon for dessert. There were also be chests of ice full of Coke, Sprite and Bottled waters (see reviews on TripAdvisor). Eating at the farm is fun.
Dining at Demarest Farms is a treat on a warm afternoon. I recently stopped in for some apple cider and decided to stay for lunch. I have the most delicious Chicken Salad sandwich with one of their potato pancakes which they are know for. I had a pint of their wonderful Apple Cider to finish the meal and everything was great. It is so nice to sit out on the tables and just watch everyone come back from their hayrides laughing and having fun.
My lunch that afternoon: A Chicken Salad sandwich on a roll, their well-known potato pancakes and their house made Apple Cider.
Demarest Farms is known for their Potato Pancakes,
The farm is known for their Apple Cider.
The Chicken Salad here is excellent (See TripAdvisor review)
During the Fall months, there would be Hayrides through the orchards, Pumpkin and Apple Picking that are so popular you need a reservation and Haunted Halloween events that have people driving from all over Northern New Jersey to attend.
Getting ready for Halloween at Demarest Farms
The farm was packed with people during Halloween 2022 with the weather being in the sixty degree area. The farm had hayrides, pumpkin picking, apple picking and a maze for the children. The lines to get into the farm stand were fifty deep and traffic was crazy. One of the employees said that people were traveling as far as Long Island to come to the farm.
The maze at Demarest Farm Halloween 2022
Pumpkins of all sizes at Demarest Farms 2022
This Christmas, in the era of COVID, the farm really outdid itself ringing in the holiday season. The farm stand sold an array of Christmas trees, wreaths and cemetery blankets, all sorts of holiday treats in the store including cookies, pies and jams and jellies. There was also a nice selection of holiday decorations. By the last week before Christmas, most everything was sold out.
What I thought was fun and it was the first time the farm had done this was the “Holiday Light Show” through the Demarest Farm orchard which is across the street from the farm stand. This show was sold out every night for almost three weeks ending on January 3rd.
Demarest Farm Store decorated for Halloween and the Fall
The tour started at the farm stand where you could buy S’ mores to roast at the fire pit next to the nursery ($6.50). I thought it was a little expensive for two graham crackers, two marshmellows and a small bar of chocolate but people scooped them up and were roasting away. There were also cut outs from the holidays to take pictures and there was a small light show of singing reindeer performing all the classic Christmas songs.
Then it was time to take the drive through the orchard. We started the tour at farm stand and then drove across the street to the family homestead which was ablaze with colorful lights on the house and the surrounding trees. I took a slow drive through the orchard carefully following the cars in front of me to keep pace.
The apple and pear trees were decorated with multi color lights, Santa’s and Snowmen winked and greeted you at every turn. The barns were decorated with white lights and there was a tunnel of flashing lights to greet you and exit from. All along the way I listened to the Classical music channel to enhance the mood of the trip. It may have only been a half an hour but it was mesmerizing trip through a fantasy land of lights that put me back into the Christmas spirit. Demarest farms seems to have that effect at the holidays.
The History of Demarest Farms:
The Demarest family has been present in the New York area since David DeMarest arrived to New Amsterdam in 1663. The current farm has been in the Demarest family from Bergen County since 1886. In the 1970’s, Peter Demarest and his wife, Marsha introduced the pick your own apples and pumpkin business and eventually added peaches to the mix.
The Demarest Family history at the farm
In 1991, the family opened the current farm store on what had once been corn fields. The store today has evolved into a selection of fresh produce, prepared foods, baked goods, apple cider, jams and jellies and homemade crafts (Demarest Farm website).
The flowers at Demarest Farm are colorful
In 2014, Peter Demarest decided to retire and the sold the farm stand and farm to longtime employees Jason DeGise and Jim Spollen. The farmland had been preserved under the Farmland Preservation Fund and by the Open Space Trust Fund. The 27 acres are to be preserved as farmland and can only be used for agriculture (NJ.com).
Demarest Farms put out this wonderful promotional video on the event
Leaving Demarest Farms, I headed north taking the turns on Route 17 and Route 208 and headed up to Wyckoff. My first stop was the Goffle Road Poultry Farm at 549 Goffle Road. The farm which once must have taken up much more area has been reduced down to a few acres with chicken coops and hatcheries and the farm store.
The parking lot was a mob scene of people trying to get in and out of the driveway and being directed by one man in a mask. When I finally was able to get out of my car and park, I asked him if they were giving money away. He just laughed and said, “I wish”. He quickly said to me it was busier at Thanksgiving and they had lines going down Goffle Road.
Goffle Road Poultry Farm at 549 Goffle Road
I just walked in the store to look around passing all the people in line who were waiting to pick up their pre-orders. The store is stocked with all things poultry with fresh eggs. whole roasters and butchered chicken parts. In the freezer there were crab cakes, chicken nuggets and chicken and turkey pot pies, all of which they are known for and sought out.
The stand at Goffle Road Poultry Farm
Here there are no hayrides or special events although they told me Santa had already visited the farm. Just high quality food and excellent service done by a staff that looked very over-whelmed at the holidays.
When I returned recently to the Goffle Road Poultry Farm, I was able to buy some of their brown jumbo eggs ($2.95) and one of their frozen Chicken Pot Pies to bring home with me. There really is a difference in the fresh eggs versus the commercial ones. There is a richer flavor to the taste when you have them scrambled and in a omelet.
The Brown eggs at Goffle Farms have a richer flavor
The Chicken Pot Pie tasted more like a chicken pie, which has less chicken gravy in it, but it pretty much follows the same Bisquick recipe that I have at home with a mixture of vegetables and canned cream of chicken soup as its base. Still, it cooked up nicely and a flaky golden crust. It is worth it to stop and do some shopping here.
The Goffle Farm Pot Pie is more like a Chicken Pie
History of Goffle Road Poultry Farm:
The Goffle Road Poultry Farm has been a family owned and operated business for four generations. Joseph and Rose Silvestri came over from Italy in 1920 and started Belmont Poultry in Paterson, NJ in the 1930’s. In 1948, Joseph and Rose’s son, Dominic, started Goffle Road Poultry Farm of Wyckoff, NJ. To this day, the Goffle Road Poultry Farm is operated as a family owned business by the current owner and grandson, Joseph Silvestri and great grandson, Brian Silvestri. The family has found it hard to keep up with demand on such a small plot and is now partnering with Amish farmers in Pennsylvania who share the same standards of raising animals (Goffle Road Poultry Farm website).
Goffle Road Poultry Farm at the Halloween Holidays
My last stop on this journey was the largest farm of them all, Abma’s Farm at 700 Lawlins Road in Wyckoff, NJ. Abma’s is an impressive working farm with many greenhouses, large fields, a gift shop, nursery, and a farm store. They also have a large petting zoo to amuse children and adults alike.
The Abma Farm at 700 Lawlins Road in Wyckoff
I have to admit that I have only visited the farm in the cooler months and with COVID going on, the petting zoo was closed the day I was there and it looked like you needed a reservation to get in. The price is $3.00 unless you join their Barnyard Loyalty Program by accumulating 30 points from their farm store and nursery.
The greenhouses were pretty empty the afternoon I visited. What was left of wreaths and Christmas trees dotted the the nursery area. I am sure it was totally stocked with all sorts of items to decorate the house. There was still a nice assortment of wreaths to choose from and garland to decorate the banisters and hallways with for Christmas. The Christmas tree selection was down to about ten trees and they were very sad looking. Being right before Christmas, the selection was limited.
Abma Farm during the Fall of 2022
In the Summer months, the greenhouses were full of flowers and decorative plants and the fields are ablaze with colors. It will be about four months before we see that again but Spring is not that far away.
Halloween at the farm
The farm store was buzzing with people and it was hard to find a parking spot after the snow storm we had just had. Some of the drifts made parking tough but there was someone in the lot who made it easy to park.
Abma’s Farm Market & Garden Center in the Fall of 2021
The farm store at Abma Farm is full of fresh vegetables and fruits, a whole selection of bakery products including cookies, brownies, freshly baked pies and cider doughnuts. The prepared food section has all sorts of salads and sandwiches available and there is a selection of soups. There are also crafts available for sale.
The Abma Farm Store stocked with delicious foods
Though some of the special events on the farm have been cancelled because of COVID, they did have a socially distanced “Story with Santa” program and “You Pick” events for strawberries, potatoes, pumpkins and tomatoes during the different seasons. Events like pony rides and Easter themed events have been put on hold for the time.
The farm stand with fruits and vegetables
What I really enjoy about visiting Abma Farm is just walking around the farm itself. I was able to walk through some of the greenhouses and see the trees and decorative items, look at the vast field and can’t wait to return in the Spring when we can see the fields of growing produce and greenhouses full of flowers and plants.
The History of Abma Farm:
The Abma Farm
First generation of the family, Barney Abma, was born on April 25th, 1901. He came to America for the first time in 1917 when he was 17 years old searching for a new beginning. After spending a few years out west, then a short stay in Pennsylvania, he went back to Holland to marry. Barney and his new wife, Anna, settled in Wyckoff at the present location of Abma’s Farm in the late 1920’s (Abma Farm History website).
The front of the farm stand
The couple began working for the ‘Yeoman Farm’ and rented out part of the original farmhouse from owner, Daniel Yeoman. The farm was next passed on to Mr. and Mrs. George Fox (nee Yeoman). Barney Abma bought the farm from the couple in 1932 for $6,000. Part of the 50 acre farm was sold off and it is now the current 32 acre farm that it is today (Abma Farm History website).
The farm is now under the ownership of the forth and fifth generations of the Abma family under Barney and Anna’s son, James and his family.
I love this video on the family and about the farm.
There are also a few smaller farms in the County I was not able to visit before they closed for the season. Also most farm stands have closed for the Winter so there will be a lot to visit in the warmer months.
Still the holidays at the farms in Bergen County, NJ have a special place in our lives and have become part of the traditions of many families.
Have a Merry Christmas and Happy New Year and look forward to updates in the Spring!
Spring and Summer of 2021:
As the weather has gotten warmer, I have been revisiting the farms that were closed right after the holidays . As the warmer months have come upon us, April has ushered in warmer weather and the bounty of Spring has arrived. The greenhouses are starting to fill with plants and shrubs and the farm stands.
The entrance to Stokes Farm at 23 DeWolf Road
I made my first trip to Stokes Farm at 23 DeWolf Road in Old Tappan, NJ. The farm stand has just opened since it has closed up shop right after Christmas. The shelves of the farm were starting to fill with fresh produce from the warmer states and there were all sorts of colorful fruits and vegetables.
Stokes Farm in the fall of 2022
The farm stand also has a bakery that has pies, cookies and cider doughnuts. The problem is that because of COVID all the items were prepackaged in large packages and you could not buy individual pieces. The woman at the counter said things will go back to normal business once all of this passes. By 2022, the bakery was up and running in full force.
The Stokes Farm Stand bakery area
The delicious pies and Bundt cakes
Still the refrigerator cases are lined with fresh eggs, Amish butter, honey and cheese from the Amish Country in Pennsylvania and the shelves are full of jellies, jams, salsas and pickles that are made for the farm.
The private label sauces, syrups and jellies
The farmstand is just opening and there will be more to come as we move into the warmer months.
All sorts of delicious items line the shelves
The inside of the farm stand
I made my way out to the greenhouse in the back where plants are being grown for planting and for decorating the house. Most of the plants are still so small but as May and June arrive, these greenhouses will burst of all sorts of plants.
The plants and greenhouses
The front of the greenhouses
The flowers in the greenhouses
The colorful potted plants
Though the part of the farm that you can visit is small, you can see that the farm is lined with greenhouses going back many acres and next to the stand is a farmhouse that was built in 1890. It is nice to just walk around and enjoy the fresh air at the farm.
The farm was getting ready for Halloween
The History of Stokes Farm:
In 1873, Isaiah Stokes headed out on a ship to America from his home in England. When he arrived, he purchased 40 acres of land in Old Tappan, NJ where he started a farm. He thought this would be a good location for selling produce, as Old Tappan is very close to New York City, as well as many established towns along the Hudson River.
His products included chickens, eggs, milk, hay, asparagus, beets and other assorted vegetables. As time went on, his son, Joseph Stokes took over the farming. The Stokes family continued sowing and growing into the early 1900’s. Joseph Stokes and his wife, Anna, worked very hard and soon developed a produce route through Piermont, Nyack and points further north along the river. They were one of the first farms to have a truck in the area when farms were still powered by men and horses.
The Greenhouses and gardens
Joseph Stokes had one child, Madeline, who married Ernie Binaghi in 1927. Madeline ran the farm and Ernie was a carpenter. The farm carried on through WWII. Madeline and Ernie had one child, Ronald, who after dropping out of NYU Music School in the early 1950’s , came home to help out with the chores. Ron married Jean and she moved into the farmhouse to become a farmer too.
The Stokes farmstead
In 1955, they opened a roadside farm stand, which was a four post open air shed. The stand did well, selling from the five acres of strawberries, five acres of tomatoes, in addition to peppers, eggplant and asparagus.
The garden plants for sale outside
As the years went on, Ron and Jean started selling produce at the Paterson Farmers Market. It was here that a farmer could sell his produce directly to the consumer or to wholesalers. The farm stand was rebuilt in 1966.
In the early 1970’s, the energy crunch started and the farm stand began to flounder. It was then that Bob Lewis came to visit Ron and Jean with a proposal. He asked them to participate in the first NYC Greenmarket at 59th and Second Avenue. So in 1976, Ron and his sixteen year old son, Ron Jr. ventured into the big city. Their lives changed that day. After the people bought everything on the truck, Ron Sr. was heard to say, “Is there a famine in this City?” Ron Jr., then sixteen started selling produce at the now famous Union Square market on 17th Street and it seemed that this type of market suited the farm quite well. Greenhouses were built in the 1980’s and the bedding plant business started to thrive.
The Stokes Farmstand and the farmstead behind it
High tech growing coupled with practical family values, helped the farm to grow steadily into the 1990’s. Ron Jr. and his wife, Jeanine, took over the day to day operations of the farm and the Greenmarket stands, while Ron Sr. and Jean continued to run the farm stand.
Grocery items at Stokes Farm
In 2000, Ron Jr. was named “Outstanding Young Farmer of the Year” for the State of New Jersey. This award is given to a farmer who has made his farm better over the years and also is active in his community. Ron went to Indiana to the national competition, where he placed fifth in the nation.
Ron Binaghi Jr. at Stokes Farm in Old Tappan, NJ
Today the farm is seventeen acres with 40,000 square feet of greenhouses. It is the goal of the farm to grow the best possible product to keep the customers healthy and happy and to keep the land as a farm for future generations.
The extensive amount of produce and baked goods are perfect for the holidays
Another farm that I missed during the holiday season was DePiero’s Farm at 156 Summit Avenue in Montvale, NJ. I have been coming to DePiero’s Farm for years at the old farm stand where the current Wegmans Supermarket and mall now stands.
Halloween at DePiero’s Farm
Haunted happenings at DePiero’s Farm Stand
Here used to be the large farm stand building that had everything from produce and baked goods to arts and crafts items and gardening equipment. That was torn down in the early 2000’s. I thought that they had closed for business until I rediscovered it again.
Depiero’s Farm Stand at 156 Summit Avenue . This is the original farm sign.
When I visited recently, I asked the woman who was working the counter about the history of the farm. She said that she had worked for the DePiero family for years and told me that this was the original farm stand until the family built the larger one down the road. When that was torn down to make way for the market strip mall, they moved the operations back to the original stand on the original farmland. I thought that was interesting.
The original farmstead building is currently being renovated and expanded. The tables around the store are ladened currently with fresh produce from the Hunts Market (until the summer when local produce will be offered), there is a small bakery area with fresh pies ($18.00-$20.00), fresh pickles and peanut butter from the Amish Country. The shelves are lined with honey and fresh jellies that are made for the farm.
Early Fall at DePiero’s Farm
Outside the farm stand, there is a large greenhouse with rows of tables lined with all sorts of flowering plants and small vegetable plants growing. The larger greenhouse is surrounded by smaller greenhouses growing more plants. It is a large operation.
The greenhouse at DePiero’s Farm is full of flowers and decorations for the Fall
What amazes me is how the farm has survived with all the suburban sprawl surrounding it. On land that was once the farm, all sorts of new condos are going up, the second farm stand is now a mall and office buildings surround the whole small patch of farm.
DePiero’s Farm Stand decorated for Halloween
The History of DePiero’s Farm:
The DePiero Farm has been an owned and operated farm since 1924. The original farm was about 250 acres that stretched from Montvale, NY to New Paltz, NY. In 1987, the opened the original farm store that was popular for years. That facility closed in 2015 and has since been replaced with a new shopping complex anchored by a Wegmans.
The family has since reopened the original farm stand which is farmed on limited basis where they sell farm products, baked goods and Christmas items like wreaths and Christmas trees.
The outside of the original family farm stand
(NJ.com-Myles Mia 2015-“Longtime Montvale Farm closes its doors”)
My last farm that I did not have a chance to visit during the Christmas holidays but had opened on April 1st was Secor Farms at 85 Airmont Avenue in Mahwah, NJ. I would consider Secor Farms more like a giant nursery. Both on the outside and inside the greenhouses, you can walk around rows of flowers, decorative plants and seedlings for the vegetable gardens. The greenhouses are fun to walk in as you can see plantings at different stages of growth. It will be interesting to come back towards the summer to see how many of these plants progress to full form.
Secor Farms greenhouse is laden with flowers and plants
There is also a small shop to make your purchases. Here they sell gardening supplies, decorative objects for the home, hand creams and soaps, honey and candies and their homemade cider doughnuts that are unfortunately only packaged in bags of six ($5.95). Still they smell so good and the girl working the counter said that they are made fresh daily. I could see by the signs when the fresh produce starts to come in during the summer and fall that they sell this in the gift shop as well.
The Cider Doughnuts and other treats on sale at Secor farms in the Fall
Outside the gift shop, the parking lot is laden with bags of mulch and soil for garden beds awaiting their Spring cleaning. The lot is well stocked as we are just starting the gardening season.
Secor Farms in Mahwah, NJ
Ready for Halloween at Secor Farms in Fall 2021
The spooky entrance to Secor Farms at Halloween 2021
In the Fall especially around Halloween, the whole farm looks like Disneyland with Haunted Hay Rides, Pumpkin Picking, Fall decorative items for sale and the general atmosphere that welcomes in Halloween with a bang. The whole place was filled to the brim with cars ready for a long day at the farm.
Pumpkin picking at Secor Farms in Fall 2021
All of these farms in Bergen County, NJ have their own attributes so try to visit them all when you are visiting the area.
The History of Secor Farms:
Begun by Darryl Secor’s great grandfather when he moved to the area from Paterson nearly 80 years ago, the farm originally consisted of 50 acres in Upper Saddle River. In 1973, the family expanded into Mahwah.
The Secor Farm at the Fall Holidays
Secor Farms not only has been a famous landmark passed down through three generations: The Secors themselves have been extremely active in supporting the town (Mahwah-Ramsey Daily Voice 2017).
Fall at Secor Farms in Mahwah, NJ
The Fall produce at Secor Farms during the Halloween 2021 holiday weekend
Farms to Visit:
Old Schraalenburgh Farm Stand and Abram Demaree Homestead
177 Schraalenburgh Road
Closter, NJ 07624
(201) 289-3627
Open: Farm Stand Cafe: Wednesday-Friday 11:00am-5:00pm/Saturday and Sunday 11:00am-7:00pm
The Creation of the shop “Bud N’ Mud” a Coffee/Flower Shop:
Every semester when I am teaching ‘Introduction to Business 101’ at Bergen Community College, I have my class create a major class project in which the whole class becomes part of an Executive team of a mythical company. This way the class benefits from getting to know one another and starting to form their connections with each other both professionally and as a student body. As a commuter campus, you don’t get to know each other too well.
In the past we created Bergecco-Parc Consulting Inc., my main company that I have used for the last three semesters, Orion Malls Inc., a Mall design firm and Buscomonzefi.com, my tech company. Each was an example of how a business team needs to interact with one another and create their part of the business. It was a real chore last semester when the College shut down because of the COVID pandemic and we had to do finish both projects virtually.
The Bergecco-Parc Consulting Inc. logo from last semester
This semester because the classes were all virtual and stayed virtual, I had to create an individual project that each student could do and had to be consistent with the rest of the class. Inspired by a real life store, Remi Flower & Coffee in the Turtle Bay section of Manhattan, at 906 Second Avenue, I created the a similar store, “Bud N’ Mud”. “Bud” coming from the part of the flower that blooms and “Mud” which is slang for coffee.
One of my student’s “Bud N’Mud” logos
From here as we covered Chapter by Chapter of the textbook “Understanding Business” by Nickels and McHugh covering such subjects as job creation, small business creation, customer service, hiring and job descriptions, store design and flow, ad creations and promotions and Mission Statements for a firm. I also got the students to think less as students and more as new entrepreneurs. I wanted this project to be a stepping stone in creating a new business which many of them put as one of their goals in class.
Another great “Bud N’ Mud” logo created my one of my students
First I assigned the project. I had just finished walking the Turtle Bay neighborhood for my blog project, “MywalkinManhattan.com” and passed Remi Flower & Coffee when I was walking around the neighborhood.
I thought what a clever idea it was to combine the two totally different products and thought that the students would come up with some interesting ideas if I let their creativity run wild. It was to be an interesting semester in watch the project unfold.
So chapter by chapter we built the store from ground up. First I had each student create a logo for their store, then we moved on to the menu of the items that they each wanted to carry in their store, then we moved to store design and layout, where they had to show me how the flowers were going to combine with the food and beverages.
Their menu’s got very creative with various beverage and pastry options
We moved next on creating a Mission Statement for their store. I asked them what their business was all about and who did they want to be in the community. I had them then create a job description to hire employees as their business grew and the last thing I had them do was design an ad for a Bundling idea to promote sales in their store (Bundling is a business concept when you promote various items with one price like a two for one or a combination meal).
The store designs got very creative
The ideas flowed out of these students as if they were currently running the business and I saw many different approaches on how to run a business. When I wrapped the project up at the end of the semester, I heard from all the students on what they learned from the project and how they felt about the business they created.
What I enjoyed was that many of them thought they were really running the business as we were creating it and how much they took each part of the project personally especially when I questioned them on how they would do what they were doing and how it would make a profit. Some of them didn’t realize that you can do just what you want to do precariously. You had to have reasons and think it through. I saw a lot of students grow in this class without ever meeting them.
Some of the students even created flower menus
This was the interesting part, I felt like I was teaching blind. I had no idea who these students were or what they looked like because when I offered the optional lecture twice a week so few students (especially many who needed it) did not take advantage of it. When they did, I never got to see what they looked like because they hid behind the computer. It did add an air of mystery to it but still I like to have that one on one with my students. This is something that COVID has robbed from most in the teaching profession.
One of my favorite “Bud N’ Mud” logos
Still the project was a complete success for the class in general and I saw quite a few students really put their all into their work. They really did run their own business for three months. This is what makes being a CEO & an Consultant fun as a Professor. You get to live out your own dreams while watching others do the same. I credit my Fall Semester students with their creative and ingenuity of the above work.
I had the most interesting semester for Spring Term at the college where I work. Everything started off fine. We had classes in the afternoon, good discussions on Marketing and had a very successful Team Project marketing the Lyndhurst Snack Shop, the new Bulldog Cafe, for business (See Day One Hundred and Fifty-Nine in MywalkinManhattan.com):
I had just handed out the next Team Project, “From Revolution to Renewal: Exploring the Historic Bergen County”, a major tourism project I wanted to the students to work on for the remainder of the semester the week before the break. I had the students to break up into groups and get to know one another and get their game plans in order before the Midterm. We had only one class to introduce the project and they set their group chats up and introduced themselves. The next week I gave the Midterm and then left for the Spring Break.
The Easton Tower in 2024
Our Logo:
Easton Tower is located in Paramus, NJ right next to the Garden State Plaza. It was the theme for our project “From Revolution to Renewal: Exploring Historic Bergen County”.
This project had been inspired by a couple of things. One was the fact that many of these students did not know their own County. They knew nothing of its history let alone had ever really explored it. It amazed me how many of them did not know the history of the towns they lived in and if there was a well-known cultural site in the town they lived in they never visited it. A few students said to me when I asked had they visited this or that in their town the answer always seemed to be “well I passed it but never really noticed it.”
Another thing that inspired the project was the Northwest Bergen Historical Coalition. Every year this historical group runs a “History Day” for the historical sites of northwest Bergen County. When I asked a friend who worked for the County why they did not have a weekend with all the sights in Bergen County, she said that it would be too difficult to put together. That was what I needed to hear to put this project together. To prove that it could be done.
It wasn’t just that. Many of the these sites were never visited and some were only open once or twice a year to visitors because their volunteers were getting too old. Many people were not taking these sites seriously in the role they played in not just the formation of the County but the United States. When you really read the history of the people who lived there or what the site meant, it was interesting to see what role it played in the history of Bergen County.
As I said in my previous blog on my Introduction to Business class creating the Ambassador Program, it was a harder go with my Essentials in Marketing class. They were a younger group who did not know much about the history of Bergen County let alone their own towns. I had poised the question many times in class about where they had visited in the County and mentioned many historical sites in towns which they lived in. Only a few had ever visited them or if they had had been way back in elementary school when it was considered part of a school field trip.
This is when I created “From Revolution to Renewal: A Historical Weekend in Bergen County, NJ”. This would be a two day weekend with an opening private cocktail party of the Arts Community and VIP’s followed by a two day tour of all of Bergen County’s historical sites with side trips to our wonderful historical restaurants and a scavenger hunt to wrap it all up.
I had started to arrange a series of field trips that we were going to take over the last week of school and the first week of Spring Break. I had planned a trip to Downtown Hackensack, NJ to see the Courthouse, visit two Dutch Reformed Churches and the cemeteries and then visit White Mana, a very well-known hamburger place that has been around since the 1940’s.
The Bergen County Courthouse, The Green and the Dutch Reformed Church in Downtown Hackensack, NJ
Our second field trip was going to be to The Pascack Historical Society, the Dutch Reformed Church, the Wortendyke Barn and then a tasting at Demarest Farms, a well known farm stand in Hillsdale, NJ.
The Pascack Historical Society in Oakland, NJ
The inside of the Pascack Valley Historical Society
Another field trip that I started to look into was the Aviation Hall of Fame in Teterboro, NJ and then a tasting at Spindler’s Bakery and Lovey’s Pizzeria in Hasbrouck Heights, NJ and then on to Mills Bakery in Wood Ridge, NJ.
I was doing this while running in and out of New York City for the Restaurant Show and a Michigan State University Alumni Night for the Big Ten Championship game against Ohio State University. I was just getting everything organized and then planning a quick trip to visit my mother when all hell broke loose and the government started to shut everything down. From a Wednesday Membership Night at the Met Breuer to a Thursday morning shut down of New York City and all air travel to Europe, the world changed.
Our Spring Break was extended a week to see what the State of New Jersey was going to do with the educational system and with that at the end of the week we were informed that we would not be returning to school. Not only did that mean no field trips it meant no more live class and I would not be seeing my students again. I was not sure how like my other class we were going to pull this project off.
None of my students had visited practically any of these sites or been to any of the restaurants on the project. Almost everything was closed. You could see some of the sites like the churches and memorials from the street but everything inside was closed. Everything would have to be done online.
The one thing I did have was belief in the class that they could do the work. I had been so impressed by their work on the Snack Shop project that I knew they could do the work. It was the intense research that would have to be done online. A crisis is when you see the best in people. I did.
While my other class had a better head start of the Student Ambassador Project, my Historic Bergen County Team had a lot of ingenuity. The one thing they didn’t know was the history of Bergen County, NJ. I could have asked them to visit some of the sites around the County which would not have been hard as the Reformed Dutch churches could be seen from the sidewalks as well as the cemeteries that surrounded them.
Places like the Camp Merrill Memorial and the Baylor Massacre site were open to the public in obscure areas and not in big parks that would have been closed during the pandemic so it would have been no problem visiting them. I did not want to put anyone at risk of anything at this time so I nixed them leaving their homes. I just did not want to be responsible for anyone getting sick.
Once we realized that we were not returning, I started to contact the President and Senior Vice-President of Operations who I chose for the project and started to get underway. Just like my other class, the students all had their own situations. Some students got sick, some just did not communicate with me, some had changes in their family situations and some had communications problems with me. On top of all of this, the Teams of Student Consultants regrouped and really worked their butts off to make it work.
The Talent Team who was responsible for setting up the salaries and benefits for the three-month Division formation had already started doing their work. They had found the location for the office before the break and had a lot of ideas they were contemplating during the break. Since the two Teams of students from Paramus and Lyndhurst would not be meeting up as I had originally planned, I had the Lyndhurst Team develop their own unique plan for their Division of the company.
The Talent Division set up their office design, created a Wrap Up party for the Division, created a set of ‘perks’ for the Division staff and developed a very fair package of benefits for the staff (see their website below).
The Marketing Division I created for the Team Project had the bulk of the work. I broke the Division down into three sections:
The Historical Museums/Parks/Homes & Zoo Division was responsible doing the research on every historic tourist site in the County. This included the historical homes, churches, parks, cemeteries, monuments and the zoo. They had to do the research on each and then for the website put together a small bio on them so that tourists could find them when using the website on their smartphones. This also included a Scavenger Hunt in the buildings that they had never been inside of before.
They also had to set up a cocktail party opening event at The Gallery Bergen, our on campus art gallery at Bergen Community College. The cocktail party was being created for Museum Curators, Historians, members of the Arts Community, Artists and VIP’s from the County.
The second Division was the Historical Restaurant Division whose job it was to find restaurants all over the County that predated 1980. We were looking showcase well-known restaurants with years of longevity in the County that were well-known not just in the community but around the country with foodies. Places like White Mana in Hackensack, NJ and Hiram’s Hot Dogs in Fort Lee, NJ.
The Third Division of the Marketing Team was the History Division whose job it was to research Bergen County’s History from the Lenape Settlements with the Dutch to the Revolutionary War to World War II. Bergen County played such a huge role in all the wars from setting up and training troops to munitions being developed here to battle grounds between the wars.
They were also responsible for researching a list of the ‘first family’s’ of Bergen County. People like the Zabriskie’s, the Demerest’s, the Terhune’s and the Haring’s played a big part not just in the development of Bergen County but in the formation of the United States especially during the Revolutionary War.
The Marketing Division itself was responsible for creating the Bergecco-Parc Consulting Inc. websites for the client that were eventually merged into one. The Marketing Team would be gathering information from the three Teams that made up the Division and create the site for tourists and residents who were going to attend the three-day History Event.
They were also responsible for filming two commercials. One commercial would be on the role of Bergen County in the United States foundation from the Revolutionary War to World War II.
The Team’s commercial on the ‘History of Bergen County’ for “From Revolution to Renewal-A Historical Weekend in Bergen County, NJ”
The second would be inviting people to come to visit Bergen County and all it has to offer:
The Team’s commercial on “Welcoming people to Bergen County, NJ” in many languages for “From Revolution to Renewal-A Historical Weekend in Bergen County, NJ”
This was a very extensive project, and I could not wait to come back to school after the break and start the project. When I took my students ‘out into the field’ (i.e. field trips) to the location, these projects made more sense to the class. The field trips to Paterson, NJ and to the Snack Shop on the Bergen Community College Lyndhurst, NJ campus resulted in extremely creative work and the students being able to see first hand what it was they were marketing. This would be put to the test when we did not return to the college.
I have to say of all my classes, I have never seen a collective of students regroup and get the job done. The Talent Team was very diligent and got their work done on a timely basis. My senior executives for that division lead their Team and created a game plan to get their job accomplished.
It was much harder in our Historical Division in that there was a lot of research to do with each site, restaurant and family that had to be carefully explored and researched in detail. It was not so easy with no access to certain books as all libraries were shut down and not everything was on an eBook.
Almost all the restaurants on the list were not open at the time of the project (a lot of them have since opened for take-out only) and since this was a younger group of students, they did not know a lot of the restaurants that had been opened for years. Here I was able to assist as a CEO and be able to add to the project. With the help of my aunt, who had lived in Bergen County since the 1950’s, we were able to create a list of about thirty five restaurants, candy and ice cream stores and bakeries all over Bergen County that tourists and residents alike would enjoy when they were touring on the Historical Weekend.
Still we were able to create an interesting commercial on the restaurants that were open since before the 1970’s. Here is the commercial for “Historic Restaurants of Bergen County” that the students put together:
This commercial really highlights the older restaurants of Bergen County, NJ.
Since all the cemeteries and churches were off limits for the duration of the project (they have now started to open), everything had to be done online by the help of Google. All the wonderful historic cemeteries that we were going to tour in Ridgewood, Hackensack, Dumont and Bergenfield were closed to us and I would not be able to show the significance of the families and how they intertwined with marriage.
The Dutch Reformed Church and cemetery on the Green in Hackensack, NJ
It was a rough first two weeks as communication was limited to just campus email but as things like Zoom and WebEx video conferencing started to be introduced then we were raring to go. My students were already group chatting and video conferencing with each other before my training was over and then it was ‘Zooming’ in meetings for the rest of the semester.
Some of my students needed to learn how to time prioritize and some of them needed to take their work much more seriously but when I read their final papers on the project, I realized that was not always so easy.
Some students were taking care of loved ones who were sick or had been sick themselves, some had multiple classes and not much access to computers and had professor’s like myself emailing them all the time so they got over-whelmed. It was a real challenge but I knew this Team of Student Consultants was up for the sense of self-accomplishment.
For the next three weeks before the Monday, April 27th presentation, I have never emailed so many people so many times answering questions, trying to find information and trying to guide people to doing their best work.
One of the attributes I let the students use was my blog site, VisitingaMuseum.com:
This way it would save them time in their research. I had found when I was putting the site together that many of these smaller historical sites in Bergen County did not even have their own websites. We also discovered as a Team that there was no site in the County or in the State that showed off all of Bergen County attributes.
To add to the historical sites and the historical restaurants, I had all the students in both classes do research on every town in Bergen County to add to the website. This way it would tie everything you needed to know about the County with the families, where they lived, who they were, how they played a role in the development of the County, the towns that they lived in and by the way when you are visiting all the great long service restaurants to dine at for the weekend.
All of this was a major challenge as the Team had never put a website together and the one that the mythical client, the New Jersey Historical Guild of Bergen County, had wanted had an interactive map. This all had to be created from scratch.
I am not sure what went on behind the scenes as I was not privy to the Group Chat but I could tell there was a lot of conversation back and forth on everything. I was lucky that I created an Executive Team who saw this as a challenge themselves. Nothing like this had ever been attempted by the County or the State of New Jersey Tourism that I knew of in past history.
On Monday, April 27th at 11:00am, the students presented me their Power Point Presentation and their commercials. If ever there was a Professor that was prouder of his students, it was me. The Team took all the proposed ideas that I came up with plus adding the history of every town in Bergen County (all 70 of them) and came up with a very creative website not just for the Historical Sites, History of the Country and Historic Restaurants but the Talent Division created their own website as well.
The Power Point presentation was attended not just by myself but with other members of the Historical Community of Bergen County and that made the presentation really special that the students would get that feedback.
I have to say that I was totally blown away by not just the Power Point Presentation but by the commercials and the websites that they created. The one thing I knew is that the global pandemic did not stop this Team of students from accomplishing the task.
Both of my classes exceeded and impressed me with all of their ideas. Hats off to all the students involved in both projects. You should be proud of yourselves!
Here is the Bergecco-Parc Consulting Inc. Historical Website of Bergen County, NJ:
I had the strangest semester this quarter at Bergen Community College where I work. The semester started off normal and was the typical night class. I would get in about an hour and a half early and prepare for class. Then it was lecture, class participation and then quizzes and exams. I had just given my midterm exam and then we left for Spring Break. I knew the outside issues that were surrounding us but the problems of the COVID-19 seemed so far away.
Even so in the back of my mind I knew this was going to be a problem experiencing what I did at the New York Restaurant Show and at the Chinese New Year Parade in Chinatown in the same time frame. Even Groundhog’s Day and the Big Ten Championship seemed subdued. I guess I just waited for someone to finally pull the plug and did they EVER IN A BIG WAY!
Two weeks before we left for Break, I reopened the Bergecco-Parc Consulting Inc. concept for my Introduction to Business class and gave out the Team Project and went over the guidelines of the project. I have to say that the students seemed pretty excited about the prospect of running a company. My President and Senior Vice-President were raring to go and the next two classes, the last one being the night of the Midterm, we were able to meet and it gave the students time to meet up and get to know one another. I knew it would be a successful project.
The Bergecco-Parc Consulting Inc. logo
I had thought about this semester’s Team Project for the class while we were presenting the Paterson Project last semester and thought about what many students had told me about their experiences at the College. Most seemed alienated from the other students. Others who had attended bigger four year colleges in the past felt their was no cohesiveness to the school, no connection because it was a commuter school. Others told me that they did not know anyone at the school until they did their group project. The one thing was true was there was no school spirit.
This gave me the idea this semester to do something to focus on the students and their experience at the college. While my Marketing class created a project for tourism in Historical Bergen County, I had my Introduction to Business class create a Student Ambassador Program that would welcome students to the college starting with the student getting accepted in high school and then take them on the whole experience of welcoming them once they got to Bergen Community College.
I decided to expand the “Welcome Week” project I did two years ago (see ‘Day One Hundred and Twenty Seven’ in MywalkinManhattan.com) that welcomed students and alumni back to the college and create an ambassador program as another part of welcoming students to campus. The Welcome Week project gave the students an opportunity to be involved with the campus when they graduated but I wanted to see something when they first got the letter of acceptance. So I created a Team Project that would combine the whole experience.
The Welcome Week Project-“Follow the Yellow Brick Road back to Bergen Community College-Welcome Week 2019”:
My questions was ‘How do we engage students when they are accepted to the college and then when they get here?’ ‘How are we sure that they do not get lost in the crowd?’ Since it is a commuter campus, how do we keep them engaged once they start classes? This was the challenge for the students to tackle with this Team project. We used the last two classes of the semester to meet and get everyone acquainted and have the Teams start the project. It started very smoothly.
Here was the inspiration for the Ambassador Program:
Here was the welcome to the college from the “Welcome Week” Team!
While on Spring Break, I got a memo from the college while attending the Restaurant Show that the college was going to extend the Spring Break a week to see what the State of New Jersey was going to do to handle the COVID-19 situation.
So I just continued on with the first week of break, attending the Restaurant Show, going to Blondie’s on the West Side to the Alumni Night for the Big Ten Championships, attending a 90’s Tech retrospect at the Anthology Archives and going to the Members night at the Met Breuer. All of this while I felt that everyone I was with at these events with were looking over their shoulders wondering what would happen next (See Day One Hundred and Sixty-“On Leave from “MywalkinManhattan.com” in MywalkinManhattan.com).
I was planning on visiting my mother on Thursday of first week of break so after the Restaurant Show closed I got my car serviced, my haircut, my dry cleaning and banking done and finished my housework in anticipation of my upcoming trip. Still everything loomed in the distance. The next morning all hell broke loose and the borders were shut in the United States and the stock market went wild! The market was dropping like crazy.
So in between talking to my mother, my broker and other family members everything was cancelled and I stayed home and by March 13th, the whole country started the lock down. I could not go into the City and continue my walk of the Theater District or work in the Soup Kitchen as everything in the City immediately shut down. I just wondered how this would play out with the College. Even before the break many of my students had been asking questions about this that I could not answer.
While we were on break a lot of my students kept in touch with one another and we were working on the project during the second week of the break. I was only allowed to email students if they emailed me (they were still on their break) but I would CC everyone on my emails to keep the lines of communication open. It was only at the end of the second week that we knew we would not be going back to school and all the classes would go virtual. It was then I was emailing my students and going over what we needed to do to proceed with the project. This is when the project got interesting.
Some of the students had kept in touch over the break and had gotten the framework done for their sections and had some ideas of what they wanted to do. So we were better prepared than the other class I had who had one afternoon to get their game plan together. When we realized we would not be going back to class and everything would have to be virtual, it made the class even more interesting and a big challenge. Most of the students had a good handle on the work and many parts of the project had been started.
The project was broken down into sections. Bergecco-Parc Consulting Inc. (an acronym for Bergen Community College-Paramus Campus) is a hierarchy in company form. I set up my Executives and broke them down into different divisions. My President and Senior Vice-President ran the show. They would report to me and let me know how the project was progressing. They were in charge of putting the Power Point presentation together and finding our headquarters.
The slogan that the Team came up with for the project.
My Talent Division was in charge of setting up salaries, the benefits package and the office space design for a three month period that we would be working on the proposal for the client. Once the President and Senior Vice-President of Operations found the location for the offices, it would be the Talent Team’s responsibility to design and furnish the office. They would also set up a series of ‘perks’ for the office, things like snacks for the office, team building projects and employee relation items like Daycare and transportation reimbursement.
My Marketing Team was responsible for setting up the Corporate Website (based on the one that had been set up for the Paterson Project) and expand it to include all Bergecco-Parc Consulting Inc. projects from the past, shoot commercials welcoming students to campus and what it is like to attend Bergen Community College and set up the logos along with the Spirit Division and then find ways to ‘market the college’ to the incoming students. They were also in charge of designing the new “Ambassador” uniforms for the Student Ambassadors to wear when attending events.
My Spirit/Special Events Team was responsible for all the ‘spirit’ related projects. They were responsible for setting up our Spirit Welcome’s to incoming high school students and once they got to campus, organizing a series of events to get the students involved in the campus. They were also assigned to set up the special events to welcome parents and students to campus.
On the High School Level, the Spirit/Special Events Division was to create a “Spirit High School Welcome” that entailed the Student Ambassadors visiting each high school in the are where students had been accepted to Bergen Community College along with some students athletes and hold a “Meet & Greet” over a pizza lunch with the incoming students to welcome them to campus.
Here is the commercial that welcome’s new students to campus!
On the College Level, the Spirit/Special Events Division was to create a series of events for when the incoming students arrived as well as events that current students could attend called it the “College “Bulldog” Spirit Welcome” and this included:
*A formal Campus Tour that each student was to take when they arrived on campus. This way each student knew where things were located on campus and become acquainted with what services were available to them.
*A Parent’s of Athletes Reception and Pep Rally which was to be an evening exclusively catering to student athletes coming to Bergen Community College and their parents which included a light dinner and pep rally that included the cheerleaders, the dance team and other student athletes that was to be held the night of our rival Men’s Basketball game with Passaic Community College.
*A Parent/Student Barbecue which was to be held the weekend of the first home Men’s Soccer game that invited all incoming students and their parents plus the members of the Men’s and Women’s Soccer teams and their parents. The barbecue was to have an extensive menu of all sorts of fall favorites.
*A First Night at the College that was to be held the First Friday after the College resumed that included a night in the gym getting to know the clubs and organizations on campus. This also included snacks provided for the evening and then the evening ended with a concert for all the students.
The Spirit/Special Events Team was also responsible for designing a new School Mascot, Spirit Shirts for the the Men and Women’s Basketball Teams and create a School Fight Song. I know it would be a lot of work but it is fun to see the creativity of the students when put under pressure.
Here is the commercial that promotes the college when students come to campus!
It was even more pressure when we did not return to campus and the whole project had to be done by email and then Zoom meetings. I would not see my students again for the rest of the semester and because of school policy I could not speak to them over the phone. Until I learned what Zoom was and was allowed to have video conferences with them toward the end of the semester, I have never written so many emails before in my life. I swear I was on the computer everyday all day especially on Mondays, Wednesdays and Fridays. I never left my home office the whole day.
It got even more confusing when a few of my students disappeared at the beginning of the semester, a few students got sick and then it was the disagreements and misunderstandings you have when emailing people. I had never worked so hard pulling a project off before. Communication was limited until the use of Zoom videoconferencing came into play. Even then that was toward the end of the project so everything was being done through long lengthy emails.
Then for about two weeks I heard nothing from the team as members of the Executive Team had not been in contact with me. We were at the height of the COVID-19 crisis and I was worried about my students. Some just stopped answering emails and I would find out later that some of them or their family members were sick. It was a trying time in the trenches.
Then I sent out an email about two and a half weeks before the presentation and everyone started to contact me. What floored me was how far the students had come along with the project with little assistance from me. Some of them took me ideas and just ran with them.
Some of them came up with their own version of my ideas which I liked. They created home and away shirts for the basketball games, set up spirit sections, came up with new ideas for food venues like having Boston Market take out meals for the ‘Parent’s of Athletes Reception’ and the Team’s creative ideas on a new school fight song. The Team even developed a new school mascot, “The Bulldog”.
The new Bulldog Mascot Costume
We ended up having both a WebEx meeting and a Zoom Meeting before the presentation on Friday, April 24th at 8:00pm. It was so nice to see everyone again. I had not seen my students since the Midterm exam and it was good to see that everyone was doing okay. Their lives like my own were turned upside down but we all had to make the best of it.
On the night of presentation was interesting. It was not the most pleasant weather and I was afraid that the computer would go down. We lucked out that everything went by smoothly and the presentation went by fine. What was nice was our Head of Athletics and our Head of Public Relations for the college were able to join us for the presentation.
Here is the new Bergecco-Parc Consulting Inc Website:
Here you can see the full Power Point Presentation and the Commercials.
I could not have been prouder of a group of students who under all the pressure of not being in class, people suffering from the illness. family situations at home, job issues and personal stress made the project work.
The students at Bergen Community College’s Business/Hotel Management School proved to me that they can compete with the best. I was happy to give a lot of “A’s” this semester!
The Website was created by President Penny Patel, Senior Vice-President of Operations Maria Betancount and Vice-President of Talent Brianna Guido for the Lyndhurst Division of Bergecco-Parc Consulting Inc.
We have been tasked with creating a fun and effective student ambassador program to expand the marketing of the college, for students, by students! Our team has worked closely with school staff to design and generate budget of the operations. Collateral assets have also been created which will be used in the future promotion of the school to incoming and prospective students.
Goal
Some of our main goals are to make sure that anyone coming to our school feels like they are being embraced as a student and as part of the Bergen community. Some of the wonderful assets put together by our team are:
Welcome to Bergecco-Parc Consulting Inc. from Professor Justin Watrel, CEO & Co-Founder:
“This is the second time I have opened the firm, Bergecco-Parc Consulting Inc., for my Introduction to Business 101 class. As a College Professor, I have always felt that the only way that the students are going to learn is by doing the work in real life. So every semester we do a group project that encompasses everything we are learning in the text book. The entire class becomes members of the Paramus-branch Team and they have to do a real life project that has to be presented in front of a group. This project took it one step further as the Team was invited to present the project to His Honorable Andre Sayegh, Mayor of Paterson and his Executive Team.”
The website for Bergecco-Parc Consulting Incorporated’s latest project: “Take me back to Paterson, NJ”:
For this semester, I developed something different from the previous projects. I had been in Paterson, NJ visiting some sites for my blog, “VisitingaMuseum.com” that is available on WordPress.com as well, that is an off-shoot of my main blog, “MywalkinManhattan.com”.
I had visited the Paterson Museum one afternoon and then walked to the Paterson Falls, which is the second highest Falls east of the Mississippi. Along the way I had a hot dog and fries at Libby’s Lunch, a restaurant that has been in Paterson since 1936 (See my review on TripAdvisor-Now closed in 2021).
The Paterson Museum at 2 Market Street
Inside the Paterson Museum
While I was walking around the Falls after lunch and admiring them for all directions, I wondered why people don’t come down and visit them.
The Paterson Falls in the Summer
Paterson, NJ does not have the best reputation in the State of New Jersey. The schools, the gang problems and the poverty rate does not add to the reputation of a city that has been left behind. It was once the shopping and entertainment mecca from the end of the
Second World War until the riots of 1967. ‘
White flight’ and the closing of manufacturing plants sealed the fate of the city and the 1991 fire of Meyer Brothers Department Store in the downtown area just personified the problems of the City.
Downtown Paterson, NJ
The former Quackenbush Department Store
Yet I still saw something there. There is a lot of beauty to the City. Walking from the Falls back to the Paterson Museum I decided to find Lou Costello Park, a small square that is dedicated to the Comedian Lou Costello of the comedy team of Abbott & Costello. This small park just down the street from the Falls and was weed investing and full of homeless people. It was a little scary walking through the park, more for the homeless than for me as they thought I was an undercover policeman.
Lou Costello Memorial Park
The park in the summer
Walking down the street from the park leads to “Little Lima” the home of one of the largest population of Peruvian-Americans in the county. This vibrant neighborhood contains restaurants, retail stores, bakeries and salons and there is a lot to offer. This was once home to a large Irish population who used to work in the Mills and then it was Paterson’s Italian “Little Italy” until about the 70’s when most families moved to the suburbs.
Little Lima in Paterson, NJ
I stopped in Los Immortales at 21 Market Street, a deli/bakery (see review on TripAdvisor) for a snack. They had the most delicious dulce de leche doughnuts, filled with a kind of caramel tasting sweetened milk filling. They also had delicious pastilitos, similar to empanadas, a pastry filled with beef or chicken.
Los Inmortales at 21 Market Street
On another trip I made to the City later that week to finalize the field trip, I ate at Central City Pizza at 301 Main Street (see my review on TripAdvisor). Their pizza was amazing for a small pizzeria. The slices were huge, the pizza sauce amazing and at $2.00 a slice was well within budget.
All of these sites were only within a few blocks of one another. As I was walking back to the car at the museum, it dawned on me why people were not coming here with these free cultural sites and reasonable meals. This is where the idea for marketing Paterson, NJ for tourism came about.
The front of the Paterson Museum
The front of the museum
This semester I wanted to introduce my business students to the concept of marketing and using their business tools from class to see the same vision of the City that I was seeing. So I presented the project, “Take me back to Paterson, NJ”, to the class. How could we take the second largest City in New Jersey, one that was surround by some of the wealthiest suburbs and make it a destination to travel to for entertainment?
Our logo promoting the City of Paterson, NJ
Another proposal on the logo for the City
What I like about working with students in the entry level classes is their eagerness to look at things in a new light and their ambition to push themselves on their own. When I set the Executive Team up, it was interesting to see how they all come together. It takes time but I always see new relationships and friendships come out of it.
Walking through ‘Little Lima’, the Peruvian section of the City of Paterson
It was a slow start on the project as the students had to get to know their groups and the trust factors start. I saw the project start to jell when I arranged a trip ‘into the field’ to Paterson, NJ after our Midterm exam. I was surprised how happy some of the students were to go on a field trip. We lucked out and the weather was terrific, warm and sunny, a perfect fall day.
Our trip to the falls really amazed them
The interesting part of this trip I found out later on in their research papers on the project was that many of them were worried about visiting Paterson, NJ. The reputation was already established in their minds and it was my job as their CEO of the company to change it.
As a group, it was an information trip and I could tell really opened the eyes of the students. Not only were they really surprised by what they saw but I liked how they bonded together both over lunch at Libby’s for a hot dog and fries and touring the Falls for a second time.
We started the trip by visiting the Paterson Museum first and meeting the curator and staff. I don’t think the students realized what a rich history Paterson had and the role it played in the history of this country. The Paterson Museum covers from the time of the Lenape Indians when they used this area as a fishing site and for worship to when Alexander Hamilton created the first planned City using the water source as energy and this lead to the creation of the Silk Industry henceforth the nickname “Silk City “.
The Museum covers the history of the City of Paterson including famous individuals such as Lou Costello the Comedian, the growth the aerospace business of Curtis-Wright, the gun manufacturing industry, the silk industry and locomotive industry. There is also displays of minerals from the area as well as art work. Some of the students from our Talent Division had to plan a press party here so they asked lots of questions.
The history of ‘Silk City’ at the Paterson Museum
Touring the museum
After our tour of the Paterson Museum, we started our first part of the tour of the Paterson Falls before lunch. Since the day got clearer and sunnier, the Falls were in their prime. It was just beautiful to enter the Paterson Falls National Park.
The Paterson Great Falls in the Great Falls District of the City of Paterson at 72 McBride Avenue
This is where the students were able to capture of the real beauty of the City. The Falls were just beautiful with all the leaves changing colors behind them. We saw the entrance to the park for a quick explanation of the Falls and how they developed and how the Indians used this area as their summer camp.
The Paterson Falls
Before we took a full tour of the Falls, I took the students to Libby’s Lunch at 98 McBride Avenue (See review on TripAdvisor-Closed in 2020), a small diner restaurant that has been by the Falls since 1936. We had a group lunch of hot dogs and French fries (some of the students had turkey burgers) and Cokes. This is where I really saw my students bond. There was a lot of laughing and talking around the table and I could see that everyone was having a good time. The service could not have been nicer and more friendly and our waitress handled this large crowd well.
Libby’s Lunch in Paterson, NJ at 98 McBride Avenue (Closed in 2020-now Silk City Cafe)
After lunch, some of the students had to leave for work and other classes (they would return later for future visits) and the rest of the class and I continued on with our tour of the falls. We walked from the restaurant to the top part of the river and walked over the bridge covering the Falls and then we walked over the Falls. That’s when I knew I had their attention. The Falls are just so majestic and natural that when you hear the roar of the Falls it is enjoyable.
The hot dogs and fries were terrific
I gave the students about twenty minutes to walk around the park and just admire the view. I could see that many of the them were captured by the beauty of the park and after walking all over the park, some of them met on the benches below and just talked. it was nice to see that they were getting along so well.
Our next stop was Lou Costello Park, a tiny triangle of land down the block from the Falls and into the Mill district. This small park was dedicated to the famous comedian is located just behind the ‘Little Lima’ neighborhood District just off Ellison Street.
Lou Costello Park on Van Houten Street
The information sign in the park
It is a sad reminder of the famous comedian. The park was falling apart and I had to warn the students of the homeless who took up residence here. For the most part, our group seemed to scare away everyone and we were able to walk the whole park with no problems. The statue could have used a good sandblasting and the lawn a good mowing and trimming but overall it was a good tour. There were not a lot of homeless that day in the bandstand.
Our next part of the tour was to “Little Lima’, the Peruvian-American district of shops, bakeries and restaurants that is tucked between Downtown Paterson and the Paterson Museum. Little Lima is between Main Street, Spruce Street, McBride Avenue, Cianci Street and Ward and Olive Streets. The border is with the Paterson Museum.
We walked all the streets in the neighborhood and on the edge of Downtown Paterson, where I showed the students all the Beaux-Arts buildings that once made up all the upscale department and specialty stores, office buildings and hotels. The one thing our little group did was shock all the merchants and patrons who looked at us like “Oh, no gentrifiers!” If I saw a mixed combination of students and a professor walking through my neighborhood, I would think the same thing.
Walking down Market Street in Paterson, NJ once the shopping hub of North Jersey
We walked all the side blocks so that I could show them the businesses that were open and the condition of the neighborhood. We walked all around the church area and parking lot for a view of where we could hold events. Then I took them to Los Immortales at 21 Market Street (see my review on TripAdvisor) for dessert. We had the most delicious doughnuts filled with dulce de leche that I had eaten a few weeks before and cookies filled with the same. Each of the students took time to walk in and check out the store. Some even bought pastiletos, a type of empanada even after the big lunch. We really wiped out their baked goods. The staff got a kick out of it.
Los Immortales at 71 Market Street in Paterson, NJ
We walked back to the Paterson Museum and ate our dessert outside on the benches. We discussed the day and then the next group of students had to leave for classes and work and the last group of us headed to Lambert Castle.
Lambert Castle is located away from the downtown and we had to go to Garret Mountain Reserve Park to visit the former mansion of silk baron, Catholina Lambert. The home was closed as it was getting ready for the annual bazaar and then after the holidays it would close for a five-year renovation.
We got to walk the grounds and admire the castle with its spectacular views of Paterson and New York City plus the glorious foliage that surrounded the house and the hillside. We got to walk the fountains and walkways around the house and discussed how this could be used for parties and get togethers. From there, we finished our visit and now it was up to the students to work their magic.
From that afternoon on until the presentation on November 22nd, we met at the end of class to have Board Meetings and group discussions on our progress. Some of groups gelled better than others and with each class that I have done this there are always the ones who think they don’t have to do anything. They always stand out in the crowd.
Then there was a weird twist to the project. I stopped in City Hall in Paterson to see the Mayor and drop off a copy of the project to see if he and the Council would come and hear the presentation. Because of a mix-up in appointments, he thought I was someone else and being in a blue suit I am not sure knew who I was or what I was doing there (the intern who told me to come in was off that day and did not leave the message).
Paterson City Hall at 155 Market Street
We had a good laugh and I proceeded to tell his Honorable Andre Sayegh about our project for my class. We had a long discussion about what I wanted to do and the things I wanted the students to achieve on the project. He liked the ideas and came up with a better idea then him coming to class (he worked as a college professor as well and his class was right after mine). Why didn’t bring my class to City Hall to meet him? I loved it and told the Mayor I had to check with the school and then with the students but it should not be a problem.
The next week after our quiz and then lecture, almost everyone in my class got into their cars and off we went to Paterson City Hall on Market Street for our visit with the Mayor. I will tell you, it was a great meeting. The Mayor Sayegh is so personal and so enthusiastic about building the City of Paterson back to being an entertainment and dining destination that he embraced the project and encouraged all of my students with ideas and questions that we might have on how to bring tourists and surrounding residents back to the City.
My class and I meeting with His Honorable Mayor Andre Sayegh
With that I invited the Mayor and the Council to come to campus to hear our ‘pitch’ on how to sell the City of Paterson as a destination. He upped it more and asked if we would like to make the presentation in Paterson City Hall the morning of the project.
The class got all excited and high-fived one another. I asked everyone to slow down as permission to do this project would have to come from the Dean’s Office. I just can’t take thirty students to City Hall on a Saturday morning to present a project without permission. So with the help of my Chairman, Dean and the Vice-President of the College, we got the approval to present the project in Paterson City Hall.
I am the first one to say that I was really nervous about the presentation. I had not seen a dry run of it before that day and I found out later in the student’s papers that I read that there was a lot of last minutes preparations for the presentation up to that morning. When we got to City Hall I could see that a lot of students were nervous and when they were giving their presentations there were some that ummed their way through. This was not a problem as when you are giving your first presentation especially in a real life situation, it can be nerve wracking.
Presenting the project at Paterson City Hall
Even before the presentation I was giving the students their Dress Code grade. Getting a group of Millennials and Generation Z students to dress like it was the Reagan Administration was a challenge. Some of the men did not own suits or a blue blazer, so I allowed sweaters. Some did not know how to tie a tie but I have to admit they all had shoes that were shined. Still they presented themselves as gentlemen. The ladies were completely professionally dressed in dresses, skirts, blouses and pantsuits.
Still I opened the presentation to the Mayor of who I was as CEO, who we were and the presentation that we were about to give. After that I had the President and the Senior VP of Operations take over and what a job they did. We were working without a screen, monitor or projector that worked (surprising for a City Hall) but our President took full control of the situation and she and the Senior VP can it like pros.
Each team gave their presentation group by group. We started with the Special Events team with a presentation by their VP and her teams. We had the Lambert Castle team, The Paterson Falls Team, The Paterson Museum Team and the Abbott & Costello Film Retrospect Team. Each gave their presentation on how they would promote their areas followed by commercials promoting their section.
The Paterson Falls Team Commercial:
The Paterson Museum Team Commercial:
The Lambert Castle Team Commercial:
Then our Restaurant Team made their presentation promoting “Little Lima” as a dining and entertainment district in the way of the new “Ironbound Section” as in Newark, NJ. Our VP of the Restaurant Division also came with samples of Peruvian cookies for everyone to sample which I thought was a nice touch.
The ‘Little Lima’ Restaurant Team Commercial:
Our VP of Talent & Security and her team gave their presentation on how we were going to pay for the Paramus Division. She and her team gave their report of salaries, benefits and perks of the company. As a progressive and innovative company, Bergecco-Parc Consulting Inc. wants to keep the employees happy.
The President and Senior VP lastly gave their report on where we would be running the Division from and picked out the location in an office space in Downtown Paterson, NJ right near City Hall where we could work with the Mayor and his team.
When the students finished their presentation, I was floored by the professionalism of the project, the details and just the way the students presented themselves. I swear I thought the whole thing was really real as did the Mayor and his team.
When we opened it up for questions of the Executive Team, I enjoyed hearing how the students could justify their work and research with the field trip and then their own visits to Paterson on their own. Some of the questions got so detailed that I thought they believed this was a presentation by an outside firm. It was a great relief when it was over. The students were happy and the Mayor and his team seemed impressed.
Our last order of business was taking a picture of the Bergecco-Parc Team with the Mayor and his team. That was a thrill for me. You will never know how proud of I was of this group of students (and of all my students who do this project.
The Bergecco-Parc Consulting Inc. team Fall 2019 with his Honorable Mayor Andre Sayegh and his Executive Team at Paterson, NJ City Hall November 22, 2019.
Here is the attachment to the Bergecco-Parc Website:
The Presentation was feature in the recent “Inside Edition” of Bergen Community College Number 8:
As the team broke up and I talked with the Mayor, I saw the team leave one by one with new found respect for one another. Frustrations, concerns and last minute details over. Was the presentation 100%? There were some things we needed to work on including some dress-code issues, articulation in speeches and some of the details of the Power Point but this is what a real team faces everyday when they go to work. Who really does the work, who doesn’t, who thinks they can ‘coast by’ and who does the extra mile. I hope they all thought of this by the time we got back to class after the Thanksgiving break.
I said my goodbyes to everyone and had a quick conversation with my President and Senior VP of Operations to tell them how proud I was of the ladies for leading such a good presentation and taking control of the situation with the IT.
The only bad part is I never got to taste one of the muffins that the Mayor brought in for the team for breakfast. When I finally left, everything on the breakfast table was gone (more like stripped away).
When I came back from Florida after my break, I called the Mayor to hear his feedback and the best part was he said ‘he would hire us’. That was nice to hear!
If there was ever a Professor that felt prouder of his students it was me!
Welcome to my consulting company, Bergecco-Parc Consulting Inc. which is part of my Business 101-Introduction to Business class at Bergen Community College. The students in my December 2019 class presented their project on marketing the City of Paterson, NJ to tourism.
The presentation was a huge success.
The Bergecco-Parc Consulting Inc. Logo for the City of Paterson, NJ.
mywalkinmanhattan 