Tag Archives: Bergen 250

Day Three Hundred and Eighty Three Bergecco-Parc Consulting presents “Bergen 250: Exploring Bergen County’s Revolutionary War Era Cemeteries and Graveyards” April 29th, 2026

Every semester for my Business Marketing, Management and Communications classes, I create one big Team assignment for my students. In a Commuter College, it is a lot tougher for students to get to know one another between their studies and their jobs, so I create these projects to foster learning, creativity and especially Teamwork.

This semester I taught International Marketing. This is a tough course to teach as you always have students of various age groups and various levels of industry experience. The Spring semester was no different. This makes the class more interesting yet more challenging to teach. I still challenge them and test them to see what type of future executives they will become.

I also taught Principles of Management and International Marketing which came with their own challenges. It was the amount of people in each class and what projects would they be working on. I knew the things I wanted to work on, I just had to figure out how to frame them.

In the past, I have created these projects under the Bergecco-Parc Consulting Inc. banner, the main consulting company, the Orion Malls banner, a Mall design company and the Buscomonzefi.com banner, my Tech Division.

Each business concept does its best to be creative, forward thinking and have a thought producing presentations. I also challenge the students to top on another in their presentations and build on what they have seen others do in the past.

The Bergecco-Parc Consulting Inc. concept is an acronym for Bergen Community College Paramus campus where I work. It came to me one night around 3:00am in the morning when I was trying to figure out a project for my students to work on.

Professor Justin Watrel, CEO Bergecco-Parc Consulting Inc.

Our Corporate site (created my one of my former President’s:

This semester I attempted one of the toughest and most extensive Team projects in all the historical projects I have created, taking the listing of the Daughters of the American Revolution created for Bergen County Historical Division for the “Bergen 250”and we took it to another level.

I challenged the students to visit all the cemeteries and graveyards on the listing (using my blog if needed), find the tombstones of the veterans of the Revolutionary War and photograph them. Next they needed to create a biography of each of the veterans.

From there, they needed to create a short video of that gravesite and put it all into a QR code so visitors can find them. It was a big challenge but I knew this class could do it. There was something about the personality of this class that would make it work.

I then planned a series of field trips so that the students could visit particular sites in a more formal tour. I asked a lot of the contacts who I have met over the years to help me out, so the students could see why this project was so important to the 250th Anniversary to both our County and our Country. It took a lot to plan and execute. I gave them six weeks to do the research and create other sections of the project.

Bergecco-Parc Consulting Inc. Project Proposal:

The project came in four different sections:

A. They had to take the listing of all the veterans and their list of grave sites and play ‘detective’ to find the tombstones and then film and create the QR codes.

B. They had to create a special “250th Medallion’ that would be placed at each veteran’s tombstone to honor them on the “Bergen 250”. These pieces of art were very clever.

C. They had to create a “Farm to Table” fundraiser with three courses and an American selection of wines, one being from New Jersey. They also had to create the menu and the invitation to the event. The Teams created the menu, cost and budget to show how much they would raise for the event.

D. As an extra credit assignment, I had the Teams create a special “Halloween Tour”, with a special concession menu, tour script of the cemetery or graveyard of their choice and create the logo and advertising for it. Three of the four Teams created this.

Then I planned a series of field trips to visit the most important sites in Bergen County, some were tiny stand alone family cemeteries, some were historical sites and some were very important church graveyards with family plots.

I think this is where the students had the most fun. This is where the comradery of the class was created. As I took the Team out to many of the sites on their listings, the Teams got to see the concept of “Dark Tourism”, the desire to visit places were either bad things have happened, the site has an evil past or something to do with death. This has become a popular form of Tourism in the Twenty-First Century. (Think the 9/11 Memorial).

It was also a chance to get out of the classroom and get some fresh air and sunshine. These are some of the places our Team visited.

My Graveyard and Cemetery Team “Out in the Field”:

The first site I took my Team to was the Baylor Massacre site in River Vale, NJ, where the British had ambushed a battalion of soldiers and killed them. The site has a rather dark history from the war.

Touring the Baylor Massacre site

https://www.discoverbergencounty.com/baylor-massacre-burial-site

https://en.wikipedia.org/wiki/Baylor_Massacre

My review on TripAdvisor:

https://www.tripadvisor.com/ShowUserReviews-g46777-d12277914-r1054278914-Baylor_Massacre_Burial_Site-River_Vale_New_Jersey.html?m=19905

My review on VisitingaMuseum.com

My Team tour of the Baylor Massacre site

The Team tour of the site

Tour of the Baylor Massacre site

Touring the Baylor Massacre site

The irony about the site is that all my students were from Bergen County and none of them had been here before. I had taken my previous ‘Bergen 250’ class here as well as our next stop, the Haring Farm Cemetery just a few blocks away.

The Team picture at the Baylor Massacre site

We next toured the Haring Family Cemetery down the road on Old Haring Farm Road. This was one of the many examples of small family cemeteries that used to be placed at the edge of family farms, who wanted loved ones buried close by or the distance to the family church was too far away at that time.

Touring the Haring Family Cemetery

The Haring family is one of the most important and prominent Colonial families in New Jersey (and are very distantly related to me by marriage), so I felt this site was very important to visit to show the family dynamic of that era.

Our Team at the Haring Farm Cemetery at Old Haring Farm Court

https://www.findagrave.com/cemetery/1974293/haring-family-cemetery

My review on TripAdvisor:

https://www.tripadvisor.com/ShowUserReviews-g46777-d33055554-r1054278214-Haring_Farm_Cemetery-River_Vale_New_Jersey.html?m=19905

My review on VisitingaMuseum.com:

We then went on our Team lunch at Pompilio’s Pizzeria in Downtown Westwood, NJ. I feel on projects like this to build comradary and for the students to start their projects, we need to ‘break bread’ with one another and get to know each other in a relaxed place. Plus the students seem to love free pizza and Coke. This lunch has started many successful projects.

Our Team Divisional at lunch at Pompilio’s Pizzeria:

Our Team lunch at Pompilio’s Pizzeria

We all had such a nice time at lunch and feel this is the best way to get to know one another. The food at Pompilio’s is also excellent. I always host the lunch with large Cheese Pizza and Coke.

My Executive Team at our lunch

Our next Field Trip was the Old Stone Church in Saddle River at 481 East Saddle River Road in Saddle River, NJ. This is one of the oldest churches in Bergen County and in New Jersey.

The Old Stone Church at 481 East Saddle River Road in Saddle River

https://oldstonechurchonline.org

https://en.wikipedia.org/wiki/New_North_Reformed_Low_Dutch_Church

My review on TripAdvisor:

https://www.tripadvisor.com/ShowUserReviews-g46882-d33349708-r1053127966-Saddle_River_Reformed_Church_and_Cemetery-Upper_Saddle_River_New_Jersey.html?m=19905

My review on VisitingaMuseum.com:

Touring the oldest part of the graveyard

This church has the most complete set of tombstones of Revolutionary War veterans and the church website has some of the most complete information on their veterans.

Our group picture at the Old Stone Church

Our next trip was to the First Reformed Church of Hackensack, the second oldest church in New Jersey and one of the most important for the Revolutionary War. Their graveyard has the most amount of Revolutionary War veterans in Bergen County.

My students outside the First Reformed Church of Hackensack at 42 Court Street

https://en.wikipedia.org/wiki/First_Dutch_Reformed_Church,_Hackensack

https://dspace.njstatelib.org/items/4de999c0-1b3c-442a-867c-c3d5e3ee75e7

My review on TripAdvisor:

https://www.tripadvisor.com/ShowUserReviews-g46480-d34352436-r1058240159-First_Reformed_Church_of_Hackensack-Hackensack_New_Jersey.html?m=19905

My review on VisitingaMuseum.com:

The historic outside cornerstones of the church with the original family founder names carved in the bricks

The family keystones

John Paulson keystone

Henry Berry keystone

Albert C. Zabrifky keystone

The Historic First Reformed Church pews and stained glass windows.

The first floor of the church and the inside pews

The alter

The view of inside of the church

The Revolutionary War artifacts

My student visit on the second floor of the church. The church’s artifacts are displayed in the cases here.

Tour of the church

The Child’s family windows

Voorhis-Lozier-Moore Windows

The Kraissi family windows

The Van Valen windows

The War years windows

The church is the second oldest church in New Jersey and one of the oldest in the country. We then walked outside to tour the historic graveyard in the back of the church. It had the most amount of Revolutionary War veterans buried in Bergen County, NJ.

Many of the veterans of the American Revolution were buried closest to the church, which was the tradition of the time to be buried as close to the church as possible. Their graves were marked by Revolutionary War medallions and American flags.

The Demarest-Voorhis Revolutionary War graves

General Poor’s grave

Albert Romin grave Revolutionary War veteran

The front part of the church by the Hackensack Green was the resting place of many of these heros

Our Team of Student Consultants picture inside the historic graveyard

It is also the resting place of General Enoch Poor, who died during battle, whose funeral was attended by General George Washington himself. We took this group picture by the General’s grave.

Our Team pictures with General Poor

Our last field trip and one of our most important was to the Old South Presbyterian Church in Bergenfield. This was the place of the Demarest family plot, which is currently under a full renovation.

The Old South Presbyterian Church and Graveyard

https://www.southchurchtoday.org

My review on TripAdvisor:

https://www.tripadvisor.com/Profile/R4960NKjustinw/mediabatch/13264450?m=19905

My review on VisitingaMuseum.com:

We worked with Melissa Naylis, who is leading the renovation of the church and master carver, Bob Carpenter, who showed us how he is restoring the graveyard. He had led one of my previous classes when we visited the graveyard for my ‘Bergen 250’ project.

Master Carver Bob Carpenter leading our tour

The South Presbyterian Church and the Demarest family plot

The Demarest family plot

Melissa Naylis starting the tour with us

The students got to learn of the important history of the grave sites and why they are an important piece of the United States founding. The were the men who fought for our freedom and the wives and families that supported the effort.

Melissa leading the tour and introducing Bob Carpenter to us

Melissa Naylis explaining the work that is being done in the graveyard

Bob Carpenter explains his work

Some of the earliest tombstones in the graveyard

Bob Carpenter explaining the renovation

Bob Carpenter talking about the Demarest plot renovation

Pastor Glen from the Old South Presbyterian Church introducing himself to the students and joining us on this part of the tour.

Talking about the care of the tombstones

Talking about care of the tombstones

We then moved to tombstone of the founder of Rutgers University for a marble carving demonstration. Bob Carpenter wanted the students to know the effort into carving into stone and brought the tools of that era and a piece of marble for the students to use. The students got a kick out of this and some really enjoyed it.

Bob explaining the work of a marble carver

Describing the process

My students giving it a try

My student Amy, carving marble

My student, Walid, carving on marble

Demonstrating the process

After the demonstration, we talked about the work of the Demarest family and their contributions within Bergen County.

The founder of Rutgers University, John Henry Goetscheus and a member of the extended Demarest family.

Our Team picture after the tour

Taking a quick tour of the graveyard after the formal tour, the Blauvelt-Kipp family burial ground

I found that being ‘out of the field’ really exposed the students to not just to visiting parts of the county they had never seen but showing them how cemeteries and graveyards are part of our culture of respect and memory. They can be looked at less as religious standpoint but as a historical value of who we are and how it part of all of our pasts.

We also looked about how these sites could play a role of building Bergen County tourism by promoting these sites as a part of the history of our country. Not just during the Revolutionary War but as part of our cultural fabric.

On April 29th, 2026, the students made their formal Presentation of the project and showed off their research of the sites and their fundraising tools to support the restoration of these sites.

Here is their work:

The Bergen 250 PowerPoint:

https://docs.google.com/presentation/d/1WdalxqzFy9NJE-6D2Y9nRrHBTB9Z14N2WgSzn119EqM/edit?slide=id.p1#slide=id.p1

The Bergen 250 Website:

https://sites.google.com/me.bergen.edu/bergecco-park-consulting-inc/our-journey

The Bergen 250 Presentation Video:

https://drive.google.com/file/d/1ow37gAAbXF22uoae_bwix6mAseVn_TXy/view

The Bergen 250 YouTube Video:

This was an amazing project that will benefit so many people from historians to researchers to people who love the Revolutionary War and its history to family members looking for loved ones.

It is my class’s contribution as well as other future and past projects to benefit the “Bergen 250” and the rich history of Bergen County, NJ. Our County has contributed so much to not just the building of the state but of the United States as well. It was one of the best projects I ran as CEO of Bergecco-Parc Consulting Inc.

Our Executive Picture:

The “Cemetery and Graveyards” Team

Our Reception following the Presentation

Our Presentation was followed by a Q & A with many people we had met along the way from our visits “out in the field” who had come to see the final project and this was followed by our Corporate Team picture and then a reception in honor of the Student Consultants who made this important possible and come to life.

Great job Team!

Day Three Hundred and Twenty-Eight Bergecco-Parc Consulting Inc. presents “The Bergen 250: Visiting Bergen County, NJ Museums: Promotional Plan for Visiting the Behnke Museum, Bergenfield Museum, Walking Tour of Coopers Pond Park and a Graveyard Walk of the South Presbyterian Church” December 11th, 2024

In my live classes, I open my consulting company, “Bergecco-Parc Consulting Inc.”, for business and the whole class bands together and we have one big project. In the era of post-COVID and online learning, I was lucky that I was able to teach one of the live classes on the Bergen Community College, Paramus Campus. It was such a pleasure welcoming students back to campus with live lectures and conversing with them.

The Bergecco-Parc Consulting Inc. corporate logo of the six trees

Contact Us

In the past, I have created these projects under the Bergecco-Parc Consulting Inc. banner, the main consulting company, the Orion Malls banner, a Mall design company and the Buscomonzefi.com banner, my Tech Division. Each business does its best to be creative, forward thinking and have a thought producing presentations. I also challenge the students to top on another in their presentations and build on what they have seen others do in the past.

Professor Justin Watrel, CEO & Co-Founder of Bergecco-Parc Consulting Inc.

The Behnke Museum Project:

I created the Behnke Museum promotion as a way to promote this wonderful museum located right next to the Bergen Community College campus for tourism. It is such a terrific museum but it never seemed to have any visitors. Not only that, it seemed that no one at the college including the Professors had been there or even knew what it was as they passed it everyday on their way to work. This project, which was the first project in the class, was going to change all of that.

With the help of Fred Behnke and the Board of Volunteers, we partnered together to help the museum promote itself for tourism and put the museum on the map. I created with the help of the Executive Team and the Student Consultants, a series of promotions, commercials and ideas to bring traffic into the museum. The Student Consultants also created an Instagram site for the museum, helped create a website and translated pamphlets into Spanish, Korean and Pilipino to help promote the museum to an outside audience where English may not be the first language. We started the project out with a tour of the museum.

The Fred Behnke Museum at 330 Paramus Road

https://www.facebook.com/FritzBehnkeMuseum/

My review on TripAdvisor:

https://www.tripadvisor.com/Attraction_Review-g46712-d4973052-Reviews-Fritz_Behnke_Historical_Museum-Paramus_New_Jersey.html

My review on VisitingaMuseum.com:

The Sunday Extra Credit tour that my class at the museum

On the Sunday before the formal Class tour of the museum, I gave the students extra credit towards their project to come in on a Sunday and tour the museum at their leisure. About a third of the class took advantage of it.

The next class, I picked my Teams, set up the Executive Team and then it was ‘full steam ahead’ with the project.

The Team:

The Project:

We arrived at the museum later that week for our formal walking tour of the museum and the class was broken up into two teams one upstairs and one downstairs.

The Class Field Trip to the Behnke Museum as part of the project

The Team Field Trip to the Behnke Museum

Touring the first floor of the museum

After the tour was over, we took our official Team Corporate picture for the project. Even though it was a gloomy day, it was all energy and smiles and a lot of promise to help the museum gain more visitors.

The Bergecco-Parc Consulting Inc. Behnke Museum Team picture with the Museum Volunteer Staff

The Student Consultants had a week to put the Presentation together and create a commercial to promote the museum and their PowerPoint on their ideas to create excitement at the museum. Here is their project Presentation and PowerPoint on the project. Please remember that they had seven days to do this.

The PowerPoint:

https://drive.google.com/file/d/1atn7BlTHfG88tND0P8fU1yNzmEpFrEG4/view?usp=gmail

The Video of the Presentation:

https://www.youtubeeducation.com/watch?v=krZNmHevETA

The Team Picture after the Behnke Museum Presentation to the Museum Volunteer Staff:

The Bergecco-Parc Consulting Inc. Paramus Team for the Behnke Museum

The Behnke Museum Volunteer Staff was impressed with the students ideas and thought there was a lot good ideas that they can use.

Commercial Group One:

Commercial Group Two:

Marketing Commercial Team Two:

Commercial Group Three:

Marketing Commercial Team Three:

Commercial Group Four:

The Bergenfield Tourism Project: The Bergenfield Museum, Coopers Pond Park and South Church Graveyard Tour Project:

This is when I got the idea of doing the same project in a larger form. I saw the Bergenfield Museum, a small gem on the other side of Coopers Pond Park, that did not much traffic considering the museum is open both during the week and the weekend. The building was an original Demarest homestead and the family had their family plot in the South Church which is located right next to the park. So I approached both the museum and the church to partner with me in creating a project to promote this corner of Bergenfield, NJ for tourism.

Cooper’s Pond Park during the Summer months

So I set up the next series of tours for my students that encompassed the Bergenfield Museum, Coopers Pond Park and the historical South Church graveyard where the Demarest family plot was located. The Bergenfield Museum building is the original Demarest family homestead so it tied in nicely to the project.

Walking through Coopers Pond Park inspired this fascinating project

https://bergenfield.com/notices-announcements/oem-notices/cooper-s-pond-update

Two weeks after the Behnke Museum project, I introduced this project and the next week we took a walking tour of all three sites starting with walking through Cooper Pond Park, a WPA project and one of the most beautiful and underrated parks in Bergen County.

We met with the Bergenfield Volunteer Board at the museum to start the tour

The Bergenfield Museum at 100 Cooper Street in Bergenfield, NJ

https://bergenfield.com/museum-society

https://www.facebook.com/bergenfieldmuseum/

My review on TripAdvisor:

https://www.tripadvisor.com/Profile/R4960NKjustinw/photo/776032151?m=19905

My review on VisitingaMuseum.com:

The President of the Bergenfield Museum Board, Joanne, helped me organize the Team Field Trip of the museum. She had four other docents from the Board helping in four different rooms so each Team would follow each other through the rooms. Each Team had about ten minutes in each room for the docent to explain the collection to them. The Student Consultants got to visit the museum on their own time as well.

Our class being greeted by the President of the Bergenfield Museum, Joanne

Touring the Living Room of the old Demarest Homestead

Touring the old Dining Room and the Chair Factory display in the museum

Touring the Kitchen area of the old homestead

Touring the Military Room of the museum

Discussions of the function of the kitchen on the farm

Discussing the Chair manufacturing in Bergenfield, NJ

The Student Consultants touring the Living Room

The Teams taking notes during the tour

After our tour of the museum was over, we took a group picture outside of the museum with the Board of the museum.

The Student Consultants from Bergecco-Parc Consultants Inc. visiting the Bergenfield museum

After we took the group shot, we walked through the park again to my take note of its Depression era past and beautiful views and colors and made our way to the historic South Presbyterian Church and its historic graveyard where the second half of the project would take place.

South Presbyterian Church at 150 West Church Avenue

https://www.southpresbyterian.net/

https://www.facebook.com/southpres/

The historic marker for the church

My review on TripAdvisor:

https://www.tripadvisor.com/ShowUserReviews-g46301-d32842329-r988828266-South_Presbyterian_Church-Bergenfield_New_Jersey.html?m=19905

My review on VisitingaMuseum.com:

https://visitingamuseum.com/author/jwatrel/page/2/

The Demarest Family plot in the church graveyard

Touring the South Church graveyard for the historical walking tour with members of the Church volunteer staff

The tour was lead by Bob Carpenter, a historian who is helping renovate this historical graveyard

The tour of the historical Demarest family plot, which ties into the museum building’s historical past, was lead by historian Bob Carpenter, who is helping the church renovate and restore the graveyard. Mr. Carpenter explained to us how he was fixing all the plots and historic tombstones and how the maintenance of the stones needs to be carefully done.

Mr. Carpenter explains how to maintain the tombstones in these historic graveyards

Video of the walking tour of the historic graveyard:

Both the church volunteers and Mr. Carpenter explaining to the students how families were buried in the 1700and 1800’s

We finished the tour that afternoon inside the South Church to learn its history in the community. Though it will not be part of the project, the church offered the students a glimpse into Bergen County’s past as the original church was built before the Revolutionary War.

The Student Consultants touring the pews of the South Church

Once the tour was complete, the Student Consultants had a better understanding of the locations where the project will take place.

The new project will include walking tours, historical aspects of all three locations, and ways of creating a Destination Marketing Plan for domestic and foreign tourism. This will take place when the Student Consultants present their ideas to myself and the museum and church staffs.

The student consultants had four weeks to this project and put together their game plans. The had to put together commercials to promote the Bergenfield Museum, Coopers Pond Park and the historical cemetery of the South Church. As an extra credit assignment, I had the students develop a Halloween walking tour with food and create a separate commercial for this of which three of the for groups completed.

Quiz Four-The Holiday Project

Before the Team made their final presentation, they created Quiz Four-The Corporate Holiday Party

The Proposal for the Holiday Party Project:

Video of the Team’s Holiday Party Project:

They did a great job on the ideas for the Corporate Holiday Party and came up with some clever menus and logos.

The Holiday Project PowerPoint:

The Christmas Greeting from the Executive Team:

Executive Greeting:

Team One Greeting:

Team Two Greeting:

Team Three Greeting:

Team Four Greeting:

Then came the big Presentation on December 11th, 2024 and this group did an amazing job with ideas for the Town of Bergenfield promoting the Bergenfield Museum, Coopers Pond Park and the South Church’s Historic Cemetery. Each Team tried to top one another.

The whole idea of the Bergenfield Project was not just to promote the museums, parks and historic churches but to create Destination Marketing Project to promote the Town of Bergenfield as a place to visit for both domestic and foreign tourism. This is the project that promotes that vision:

The Bergenfield Team website for Bergecco-Parc Consulting Inc:

https://bergeccoparcconsultinginc4.wordpress.com/

The presentation on the Bergenfield Museum

The day of the presentation the students had to be in professional dress with men expected to be in Jacket and tie or a suit and the ladies in blouses, slacks, suits and dresses. We presented this project to the Board and members of the Bergenfield Museum and to the Communications director of Bergenfield, NJ, which really gave the students a stamp of approval.

Video of the Presentation:

Part One:

Part Two:

PowerPoint of the Presentation:

https://docs.google.com/presentation/d/1VUbI7TwxcOVTjXf-Ra-7GbC7fErs0-VU2JSHVMDX9rc/edit?usp=sharing

I thought the commercials the students came up with were very clever.

The Commercials of the Bergenfield Museum:

Team One:

Team Two:

Team Three:

Team Four:

The Children’s Walking Tour of the Bergenfield Museum:

Team One:

Team Two:

Team Three:

Team Four:

The Coopers Pond Walking Tour:

Coopers Pond Park sits between the Bergenfield Museum and the South Church and is one of the most beautiful parks and underrated parks in Bergen County. The students were tasked with creating a Walking Tour of the park.

The beauty of Coopers Pond Park in Bergenfield, NJ during the Christmas Holiday season.

Team One:

Commercial One:

Commercial Two:

Team Two:

Team Three:

Team Four:

The Historic Graveyard Tour of the South Church:

The South Church Cemetery is one of the oldest and historic cemeteries in Bergen County and home to the Demarest family plot, one of the most prominent families in Bergen County. The students were tasked with creating a short Walking Tour video promotion for the project to promote the South Church for tourism.

Team One:

Commercial Two:

Team Two:

Team Three:

Team Four:

Some of the Student Consultants also for extra credit created a Halloween Walk for the Church.

The Corporate Picture at the end of the Presentation:

The Executive Team of the Bergenfield Museum project

Another excellent Project from the Student Consultants of Bergecco-Parc Consulting Inc.-Paramus Benhke/Bergenfield Team

I couldn’t have been more proud of a group of students who created an excellent project!

Bergecco-Parc Consulting Inc. presents "From Revolution to Renewal"

Day One Hundred and Sixty-Five: Bergecco-Parc Consulting Inc. presents: “The Bergen 250-From Revolution to Renewal-Exploring Historic Bergen County, NJ” April 27th, 2020

I had the most interesting semester for Spring Term at the college where I work. Everything started off fine. We had classes in the afternoon, good discussions on Marketing and had a very successful Team Project marketing the Lyndhurst Snack Shop, the new Bulldog Cafe, for business (See Day One Hundred and Fifty-Nine in MywalkinManhattan.com):

https://wordpress.com/post/mywalkinmanhattan.com/12969

BCC Bulldogs

The Bulldog Cafe on the Third Floor of the Bergen Community College Campus

https://www.facebook.com/gdsbulldogcafe/

My review on TripAdvisor:

https://www.tripadvisor.com/Restaurant_Review-g46586-d20210133-Reviews-Bulldog_Cafe-Lyndhurst_New_Jersey.html?m=19905

The Project I gave the students:

BCC-Bergecco-Parc Consulting Inc. Snack Shop Project 2020

I had just handed out the next Team Project, “From Revolution to Renewal: Exploring the Historic Bergen County”, a major tourism project I wanted to the students to work on for the remainder of the semester the week before the break. I had the students to break up into groups and get to know one another and get their game plans in order before the Midterm. We had only one class to introduce the project and they set their group chats up and introduced themselves. The next week I gave the Midterm and then left for the Spring Break.

The Easton Tower in 2024

Our Logo:

Easton Tower: From Revolution to Renewal
Easton Tower is located in Paramus, NJ right next to the Garden State Plaza. It was the theme for our project “From Revolution to Renewal: Exploring Historic Bergen County”.

Here’s the project I gave the students:

BCC-Bergecco-Parc Consulting Inc. 2020 Project III Lyndhurst Team

This project had been inspired by a couple of things. One was the fact that many of these students did not know their own County. They knew nothing of its history let alone had ever really explored it. It amazed me how many of them did not know the history of the towns they lived in and if there was a well-known cultural site in the town they lived in they never visited it. A few students said to me when I asked had they visited this or that in their town the answer always seemed to be “well I passed it but never really noticed it.”

Another thing that inspired the project was the Northwest Bergen Historical Coalition. Every year this historical group runs a “History Day” for the historical sites of northwest Bergen County. When I asked a friend who worked for the County why they did not have a weekend with all the sights in Bergen County, she said that it would be too difficult to put together. That was what I needed to hear to put this project together. To prove that it could be done.

Northwest Bergen History Coalition “History Day”:

http://www.nwbergenhistory.org/

The Northwest Bergen History Coalition video

It wasn’t just that. Many of the these sites were never visited and some were only open once or twice a year to visitors because their volunteers were getting too old. Many people were not taking these sites seriously in the role they played in not just the formation of the County but the United States. When you really read the history of the people who lived there or what the site meant, it was interesting to see what role it played in the history of Bergen County.

As I said in my previous blog on my Introduction to Business class creating the Ambassador Program, it was a harder go with my Essentials in Marketing class. They were a younger group who did not know much about the history of Bergen County let alone their own towns. I had poised the question many times in class about where they had visited in the County and mentioned many historical sites in towns which they lived in. Only a few had ever visited them or if they had had been way back in elementary school when it was considered part of a school field trip.

This is when I created “From Revolution to Renewal: A Historical Weekend in Bergen County, NJ”. This would be a two day weekend with an opening private cocktail party of the Arts Community and VIP’s followed by a two day tour of all of Bergen County’s historical sites with side trips to our wonderful historical restaurants and a scavenger hunt to wrap it all up.

I had started to arrange a series of field trips that we were going to take over the last week of school and the first week of Spring Break. I had planned a trip to Downtown Hackensack, NJ to see the Courthouse, visit two Dutch Reformed Churches and the cemeteries and then visit White Mana, a very well-known hamburger place that has been around since the 1940’s.

The Bergen County Courthouse, The Green and the Dutch Reformed Church in Downtown Hackensack, NJ

The General Poor statue in the Hackensack Green

https://en.wikipedia.org/wiki/Bergen_County_Court_House

My review on VisitingaMuseum.com:

https://wordpress.com/block-editor/post/visitingamuseum.com/926

Our second field trip was going to be to The Pascack Historical Society, the Dutch Reformed Church, the Wortendyke Barn and then a tasting at Demarest Farms, a well known farm stand in Hillsdale, NJ.

The Pascack Historical Society in Oakland, NJ

The inside of the Pascack Valley Historical Society

https://pascackhistoricalsociety.org/

My review on TripAdvisor:

https://www.tripadvisor.com/Attraction_Review-g46713-d12610386-Reviews-Pascack_Historical_Society_Museum-Park_Ridge_New_Jersey.html?m=19905

My review on VisitingaMuseum.com:

https://wordpress.com/block-editor/post/visitingamuseum.com/1147

Another field trip that I started to look into was the Aviation Hall of Fame in Teterboro, NJ and then a tasting at Spindler’s Bakery and Lovey’s Pizzeria in Hasbrouck Heights, NJ and then on to Mills Bakery in Wood Ridge, NJ.

Mills Bakery

Mills Bakery in Wood Ridge, NJ

My review on TripAdvisor:

https://www.tripadvisor.com/Restaurant_Review-g46937-d4735011-Reviews-Mills_Bakery-Wood_Ridge_New_Jersey.html?m=19905

My review on DiningonaShoeStringinNYC@Wordpress.com:

https://wordpress.com/post/diningonashoestringinnyc.wordpress.com/463

I was doing this while running in and out of New York City for the Restaurant Show and a Michigan State University Alumni Night for the Big Ten Championship game against Ohio State University. I was just getting everything organized and then planning a quick trip to visit my mother when all hell broke loose and the government started to shut everything down. From a Wednesday Membership Night at the Met Breuer to a Thursday morning shut down of New York City and all air travel to Europe, the world changed.

Our Spring Break was extended a week to see what the State of New Jersey was going to do with the educational system and with that at the end of the week we were informed that we would not be returning to school. Not only did that mean no field trips it meant no more live class and I would not be seeing my students again. I was not sure how like my other class we were going to pull this project off.

None of my students had visited practically any of these sites or been to any of the restaurants on the project. Almost everything was closed. You could see some of the sites like the churches and memorials from the street but everything inside was closed. Everything would have to be done online.

The one thing I did have was belief in the class that they could do the work. I had been so impressed by their work on the Snack Shop project that I knew they could do the work. It was the intense research that would have to be done online. A crisis is when you see the best in people. I did.

While my other class had a better head start of the Student Ambassador Project, my Historic Bergen County Team had a lot of ingenuity. The one thing they didn’t know was the history of Bergen County, NJ. I could have asked them to visit some of the sites around the County which would not have been hard as the Reformed Dutch churches could be seen from the sidewalks as well as the cemeteries that surrounded them.

Places like the Camp Merrill Memorial and the Baylor Massacre site were open to the public in obscure areas and not in big parks that would have been closed during the pandemic so it would have been no problem visiting them. I did not want to put anyone at risk of anything at this time so I nixed them leaving their homes. I just did not want to be responsible for anyone getting sick.

The Baylor Massacre site in Rivervale, NJ

The graveyard at the Baylor Massacre Site

https://www.rivervalenj.org/233/Baylor-Massacre

My review on TripAdvisor:

https://www.tripadvisor.com/Attraction_Review-g46777-d12277914-Reviews-Baylor_Massacre_Burial_Site-River_Vale_New_Jersey.html?m=19905

My review on VisitingaMuseum.com:

https://wordpress.com/block-editor/post/visitingamuseum.com/30

Once we realized that we were not returning, I started to contact the President and Senior Vice-President of Operations who I chose for the project and started to get underway. Just like my other class, the students all had their own situations. Some students got sick, some just did not communicate with me, some had changes in their family situations and some had communications problems with me. On top of all of this, the Teams of Student Consultants regrouped and really worked their butts off to make it work.

The Talent Team who was responsible for setting up the salaries and benefits for the three-month Division formation had already started doing their work. They had found the location for the office before the break and had a lot of ideas they were contemplating during the break. Since the two Teams of students from Paramus and Lyndhurst would not be meeting up as I had originally planned, I had the Lyndhurst Team develop their own unique plan for their Division of the company.

The Talent Division set up their office design, created a Wrap Up party for the Division, created a set of ‘perks’ for the Division staff and developed a very fair package of benefits for the staff (see their website below).

The Marketing Division I created for the Team Project had the bulk of the work. I broke the Division down into three sections:

The Historical Museums/Parks/Homes & Zoo Division was responsible doing the research on every historic tourist site in the County. This included the historical homes, churches, parks, cemeteries, monuments and the zoo. They had to do the research on each and then for the website put together a small bio on them so that tourists could find them when using the website on their smartphones. This also included a Scavenger Hunt in the buildings that they had never been inside of before.

They also had to set up a cocktail party opening event at The Gallery Bergen, our on campus art gallery at Bergen Community College. The cocktail party was being created for Museum Curators, Historians, members of the Arts Community, Artists and VIP’s from the County.

The second Division was the Historical Restaurant Division whose job it was to find restaurants all over the County that predated 1980. We were looking showcase well-known restaurants with years of longevity in the County that were well-known not just in the community but around the country with foodies. Places like White Mana in Hackensack, NJ and Hiram’s Hot Dogs in Fort Lee, NJ.

White Manna

White Manna at 358 River Street in Hackensack, NJ

https://www.whitemanna.com/

My review on TripAdvisor:

https://www.tripadvisor.com/Restaurant_Review-g46480-d458302-Reviews-White_Manna-Hackensack_New_Jersey.html?m=19905

The Third Division of the Marketing Team was the History Division whose job it was to research Bergen County’s History from the Lenape Settlements with the Dutch to the Revolutionary War to World War II. Bergen County played such a huge role in all the wars from setting up and training troops to munitions being developed here to battle grounds between the wars.

They were also responsible for researching a list of the ‘first family’s’ of Bergen County. People like the Zabriskie’s, the Demerest’s, the Terhune’s and the Haring’s played a big part not just in the development of Bergen County but in the formation of the United States especially during the Revolutionary War.

The Marketing Division itself was responsible for creating the Bergecco-Parc Consulting Inc. websites for the client that were eventually merged into one. The Marketing Team would be gathering information from the three Teams that made up the Division and create the site for tourists and residents who were going to attend the three-day History Event.

They were also responsible for filming two commercials. One commercial would be on the role of Bergen County in the United States foundation from the Revolutionary War to World War II.

The Team’s commercial on the ‘History of Bergen County’ for “From Revolution to Renewal-A Historical Weekend in Bergen County, NJ”

The second would be inviting people to come to visit Bergen County and all it has to offer:

The Team’s commercial on “Welcoming people to Bergen County, NJ” in many languages for “From Revolution to Renewal-A Historical Weekend in Bergen County, NJ”

This was a very extensive project, and I could not wait to come back to school after the break and start the project. When I took my students ‘out into the field’ (i.e. field trips) to the location, these projects made more sense to the class. The field trips to Paterson, NJ and to the Snack Shop on the Bergen Community College Lyndhurst, NJ campus resulted in extremely creative work and the students being able to see first hand what it was they were marketing. This would be put to the test when we did not return to the college.

I have to say of all my classes, I have never seen a collective of students regroup and get the job done. The Talent Team was very diligent and got their work done on a timely basis. My senior executives for that division lead their Team and created a game plan to get their job accomplished.

It was much harder in our Historical Division in that there was a lot of research to do with each site, restaurant and family that had to be carefully explored and researched in detail. It was not so easy with no access to certain books as all libraries were shut down and not everything was on an eBook.

Almost all the restaurants on the list were not open at the time of the project (a lot of them have since opened for take-out only) and since this was a younger group of students, they did not know a lot of the restaurants that had been opened for years. Here I was able to assist as a CEO and be able to add to the project. With the help of my aunt, who had lived in Bergen County since the 1950’s, we were able to create a list of about thirty five restaurants, candy and ice cream stores and bakeries all over Bergen County that tourists and residents alike would enjoy when they were touring on the Historical Weekend.

Still we were able to create an interesting commercial on the restaurants that were open since before the 1970’s. Here is the commercial for “Historic Restaurants of Bergen County” that the students put together:

This commercial really highlights the older restaurants of Bergen County, NJ.

Since all the cemeteries and churches were off limits for the duration of the project (they have now started to open), everything had to be done online by the help of Google. All the wonderful historic cemeteries that we were going to tour in Ridgewood, Hackensack, Dumont and Bergenfield were closed to us and I would not be able to show the significance of the families and how they intertwined with marriage.

The Dutch Reformed Church and cemetery on the Green in Hackensack, NJ

The Dutch Reformed of Hackensack NJ

My review on VisitingaMuseum.com:

https://wordpress.com/block-editor/post/visitingamuseum.com/1891

It was a rough first two weeks as communication was limited to just campus email but as things like Zoom and WebEx video conferencing started to be introduced then we were raring to go. My students were already group chatting and video conferencing with each other before my training was over and then it was ‘Zooming’ in meetings for the rest of the semester.

Some of my students needed to learn how to time prioritize and some of them needed to take their work much more seriously but when I read their final papers on the project, I realized that was not always so easy.

Some students were taking care of loved ones who were sick or had been sick themselves, some had multiple classes and not much access to computers and had professor’s like myself emailing them all the time so they got over-whelmed. It was a real challenge but I knew this Team of Student Consultants was up for the sense of self-accomplishment.

For the  next three weeks before the Monday, April 27th presentation, I have never emailed so many people so many times answering questions, trying to find information and trying to guide people to doing their best work.

One of the attributes I let the students use was my blog site, VisitingaMuseum.com:

https://visitingamuseum.com/

This way it would save them time in their research. I had found when I was putting the site together that many of these smaller historical sites in Bergen County did not even have their own websites. We also discovered as a Team that there was no site in the County or in the State that showed off all of Bergen County attributes.

To add to the historical sites and the historical restaurants, I had all the students in both classes do research on every town in Bergen County to add to the website. This way it would tie everything you needed to know about the County with the families, where they lived, who they were, how they played a role in the development of the County, the towns that they lived in and by the way when you are visiting all the great long service restaurants to dine at for the weekend.

All of this was a major challenge as the Team had never put a website together and the one that the mythical client,  the New Jersey Historical Guild of Bergen County, had wanted had an interactive map. This all had to be created from scratch.

I am not sure what went on behind the scenes as I was not privy to the Group Chat but I could tell there was a lot of conversation back and forth on everything. I was lucky that I created an Executive Team who saw this as a challenge themselves. Nothing like this had ever been attempted by the County or the State of New Jersey Tourism that I knew of in past history.

On Monday, April 27th at 11:00am, the students presented me their Power Point Presentation and their commercials. If ever there was a Professor that was prouder of his students, it was me. The Team took all the proposed ideas that I came up with plus adding the history of every town in Bergen County (all 70 of them) and came up with a very creative website not just for the Historical Sites, History of the Country and Historic Restaurants but the Talent Division created their own website as well.

The Power Point presentation was attended not just by myself  but with other members of the Historical Community of Bergen County and that made the presentation really special that the students would get that feedback.

I have to say that I was totally blown away by not just the Power Point Presentation but by the commercials and the websites that they created. The one thing I knew is that the global pandemic did not stop this Team of students from accomplishing the task.

Both of my classes exceeded and impressed me with all of their ideas. Hats off to all the students involved in both projects. You should be proud of yourselves!

Here is the Bergecco-Parc Consulting Inc. Historical Website of Bergen County, NJ:

https://bergecooparc.wixsite.com/bergen

Here is the Bergecco-Parc Consulting Inc. Lyndhurst Talent Team website:

https://bergenconsulting2.wixsite.com/bergeccoparc

Here is the Bergecco-Parc Consulting Inc. website that contains the Power Point for the Project and all the commercials:

Again, congratulations to everyone who made this possible. You did an excellent job!

Justin Watral

Professor Justin Watrel, CEO & Co-Founder

Bergecco-Parc Consulting Inc.

Bergecco-Parc Logo