Tag Archives: Professor Justin Watrel

Day One Hundred and Ninety-Seven Walking the Streets of Midtown West/ Clinton/Hell’s Kitchen West 42nd-59th Streets from 8th-10th Avenues May 12th-19th, 2021 (again July 17th, 2024)

With classes finally behind me for the term and the Summer break here, it is time to start exploring the West side of Manhattan. I had started the borders of Midtown West/ Clinton/Hell’s Kitchen before Final exams and just finished before we ended the semester (See Day One Hundred and Ninety-Four) and it took time.

The neighborhood which is located next to the Theater District on the other said of Eighth Avenue is a mess. That part of the neighborhood is loaded with closed theaters, hotels and restaurants and loaded with graffiti. You would think the City would have had these business owners clean their buildings on a regular basis.

Day One Hundred and Ninety-Four: Walking the Borders of Midtown West/Clinton/Hell’s Kitchen:

https://wordpress.com/post/mywalkinmanhattan.com/17414

I swear sometimes I never realize the ground I have to cover for this project. I have been walking the streets of Hell’s Kitchen for three days and I am only doing half of the area. That stretch of walking back and forth through the neighborhood from Eighth to Tenth Avenues can be exhausting. This neighborhood is much different from the others I have walked in the past as most of the housing is low level former tenement buildings with a few small apartment buildings on the edges of the neighborhood. It looked like Mayor Bloomberg did not zone this area for much development.

Still block by block each is unique in its own way. Here and there tucked in a corner or on a wall is an interesting piece of street art, a pocket park, a small restaurant or an interesting quirky store and occasionally face stares at you from a building. This part of Midtown West/Clinton/Hell’s Kitchen has what we call ‘character’. Even though it still has that rough look about it, the area has pretty much been fully gentrified.

Those small tenement buildings have been sandblasting back into pristine form and many have small gardens, plantings and artwork incorporated to their entrances. A newer much younger resident has replaced the people who used to call this place “Hell’s Kitchen” and use the more historical name of “Clinton” after the family estate that used to dominate this area of the island before the Civil War. Governor George Clinton called this place home just until after the Civil War when the real changes in the neighborhood happened.

George Clinton

Governor George Clinton

https://en.wikipedia.org/wiki/George_Clinton_(vice_president)

I started my walk on West 43rd Street around the corner from Eighth Avenue. This area has been going through a transition since the Bloomberg Administration rezoned the area and parts of Eighth Avenue have been rebuilt with larger hotels and office buildings. Even though COVID has emptied these areas out for the time being, the whole district around the Port Authority building has become home to more company offices and has started already to return the workers that crowded the streets here.

As I walked each street, they are pretty much lined with older tenement buildings that have been renovated and sandblasted back into more luxurious homes. I can see this in the details such as the fancier gates, the ornate door knobs, the flowering pots and small gardens that are surrounding each home. Here and there are small treasures such as interesting street art and small pocket parks and community gardens. Each block has it own attributes.

As you walk down West 43rd Street from Eighth Avenue you will pass the Martin Luther King Jr. Labor Center building for the Health Care Worker Association the 1199SEIU at 314 West 43rd Street. On the side of the building is the tile art by artist Anton Refregier that was created in 1970.

Anton Refregiermosaic

The Anton Refregier mosaic at 314 West 43rd Street. This will be demolished soon.

It captures the ideals of the labor movement with the wording saying “If there is no struggle, there is not progress”. Unfortunately this well-known mosaic can’t be moved and the building is scheduled for demolition this year. A copy is being created in the new headquarters to replace it (W42nd Street.nyc , O’Brien 2021).

Anton Refregier artist

Anton Refregier artist

https://en.wikipedia.org/wiki/Anton_Refregier

Artist Anton Refregier was born in Moscow and moved to Paris as a teenager. He immigrated to the United States in 1920. He graduated from the Rhode Island School of Design and worked for the WPA/FPA as an artist through the Depression and was known for many of his works.

The beauty of the gardens and landscaping in front of 423 West 43rd Street

Venturing further down West 43rd Street, I stopped in front of 421 West 43rd Street and admired the embellishments and decorative carvings on the building. The front of the entrance has interesting details around the entrance. The elegant building was built in 1910 (Realty.net).

421 West 43rd Street stands out amongst the smaller tenements

The entrance to the building

https://streeteasy.com/building/421-west-43-street-new_york

The interesting landscaping at 413 West 43rd Street

Reaching Tenth Avenue, I travelled back down West 43rd Street and stopped in McCaffrey Playground at 341 West 43rd Street, where groups of families were chasing their small children around the park. I needed to take a break and relax so I sat towards the back of the playground. I must have stood out at 6: 4 with tinted glasses because many of the parents gave me a funny look.

McCaffrey Playground at 341 West 43rd Street

The history of the park

https://www.nycgovparks.org/parks/mccaffrey-playground

The park at a quiet time in the summer of 2024

The little oasis of green was named after Monsignor Joseph A. McCaffrey, known as the ‘Bishop of Times Square’, who fought against crime in Times Square. It was at his urging of the City that the land was bought for a park to be developed for neighborhood children. It was one of the many parks built during the Robert Moses era (NYCParks.org). The playground has been renovated many times with modern play equipment and many shade trees for the weary traveler like myself.

Monsignor Joseph A. McCaffrey who the park is named after

https://www.findagrave.com/memorial/90207590/joseph-a_-mccaffrey

The historic plaque at the park

I had read online that the Little Pie Company was on this block and I made a B-line to the bakery. The bakery is known for their small five inch individual pies and I wanted to try one.

Little Pie Company is at 424 West 43rd Street

Home

Little Pie Company is located at 424 West 43rd Street and was founded in 1985 by actor Arnold Wilkerson who was inspired by his grandmother’s baking. I have to tell you that the Three Berry pie was delicious (see my review on TripAdvisor) and was reasonable at $10.95.

THe Three Berry Pie at Little Pie Company is terrific

I stopped at the little park down the block and ate my little pie with gusto and ‘MMM ing’ the whole time at the tart sweet taste. Even the pigeons stared at me to get a taste.

After about fifteen minutes of relaxing and getting more stares, I moved on down West 43rd Street and turned the corner of West 44th Street. Much of the block around Eighth Avenue has been rebuilt with modern buildings but still there are many gems tucked here and there.

The Lattice Peach Pie is delicious too

Being so close to the theater district, I passed two famous studios for actors. First was the New Dramatists building at 424 West 44th Street. The organization is located in the former All People’s Church which was built in the 1880’s in the Gothic Revival style for St. Matthews German Lutheran Church. The New Dramatists are an organization of playwrights founded in 1949. Playwrights serve a seven year residence here as they hone their skills (Wiki).

New Dramatist building

https://newdramatists.org/

The historic plaque for the building

Further down the street is The Actor’s Studio at 432 West 44th Street, which is world renown as a place for actors to ‘hone their craft’. Founded in 1947 by Elia Kazan, Cheryl Crawford and Bobby Lewis and it known as the home for ‘method acting’ (The Actors Studio History Website).

The Actors Studio at 432 West 44th Street

Home

I was not sure if either organization was open at the time I was in the neighborhood because they both looked so quiet. With the theaters scheduled to open at the end of September (some say closer to December), this will become a much busier block.

Walking back down from Tenth Avenue, I passed a tiny gift shop, Domus-unaffected living at 413 West 44th Street. This quirky little store was closed on my first tour of the neighborhood and I made this my first place to visit when I came the second day (see my review on LittleShoponMainStreet@Wordpress.com and on TripAdvisor).

Domus-unaffected living at 413 West 44th Street

https://wordpress.com/post/littleshoponmainstreet.wordpress.com/1037

The inside of the show

Domus-unaffected living is an interesting little gift and home furnishing store that carries many unique items from handmade throw pillows and table runners to toys, books and games for some lucky child. They carry porcelain from a local artist in the neighborhood to handmade jewelry. The store also supports small female owned manufactures and artists both here in the States and abroad and I thought that was important direction the store was taking. The owner is really nice and spent time with me explaining her business.

There is a little something for everyone at Domus-unaffected living

The fun merchandise on their display tree

Walking down West 45th Street was interesting at the blocks between renovated tenements and small restaurants along the Avenue corridors. I was entering the core of the residential section of the neighborhood and was impressed by the pride people took in caring for their homes. Even in the pandemic, people took time to tend to their gardens and showcase their flowers which were blooming all over the neighborhood.

I stopped at Mathews-Palmer Playground at 445 West 45th Street for a quick rest. I am not sure what I am doing when I enter a park but I could see those little stares again as a single man walking into a playground to take a rest. This busy little park stretches from West 45th to West 46th and is extremely busy in the afternoons with families. Kids were running all over the place chasing one another while parents chatted.

The Mathews-Palmer Playground at 445 West 45th Street

https://www.nycgovparks.org/parks/matthews-palmer-playground

The inside of the park

The mural inside the park

The park has all sorts of interesting equipment to play on and the shade trees are really nice as the weather is getting warmer. It is just fun to watch the families interacting with one another even as COVID rolls on.

The inside of the park

The park is named after two neighborhood activists May Mathews, who worked and lived in the neighborhood eventually working at the Hartley House as the head social worker until 1954. Alexandra Palmer was a long time resident of West 46th Street who worked tirelessly to maintain the park and work with its upkeep (NYCParks.org).

The inside of the park

Behind scaffolding in the park is a well known mural “Against Domestic Colonialism” by artist Arnold Belkin. You could not see it from the park side so I had to look up. The work was finished in 1972 during the time the artist was living in New York City between the late 60’s and early 70’s. It has been deteriorated over the last few decades (Boston.com).

Arnold Bel

The Arnold Belkin mural “Against Domestic Colonialism” before the scaffolding (still being renovated in 2024)

http://www.mathews-palmer-playground-mural-arts-program.com/

The mural is currently undergoing a major restoration by restoration artist Denise Penizzotto.

Arnold Belkin

Artist Arnold Belkin

https://en.wikipedia.org/wiki/Arnold_Belkin

Mr. Belkin was born in Canada and started his training at the Vancouver School of Art and continued his training later at the Banff School of Fine Arts. The artist is known for his murals large and small and his work with plastic.

Artist Denise Penizzotto

Artist Denise Penizzotto, who is handling the restoration

https://denisepenizzottostudioarts.com/home.html

Ms. Penizzotto is a professional artist with experience in project and arts management both here and abroad. She is currently attending and working at Hunter College in New York and has studied at St. Cloud University.

Another interesting mural in the park that you can see from the playground is the “Kids Project 1991” mural at the front of the park.

The “Kids Project 1991” in Mathew-Palmer Playground

(NYCParks.org/Artists Bios)

When I entered West 46th Street, most of the street was barricaded off for outdoor dining for “Restaurant Row”, a well-known group of eating establishments that cater to the theater crowd. Many of these were closed at the time I made my first visit to the neighborhood when it was colder but as the weather has gotten nicer the tables have been set up and people are enjoying outdoor dining again. The closed off block is only between Eight and Ninth Avenue.

As I passed through, I stopped to admire the plaque at the Hartley House located at 413 West 46th Street. This important establishment has been helping neighborhood residents since 1897 founded on providing education, volunteerism and charity (Hartley House History).

The Hartley House at 413 West 46th Street

http://www.hartleyhouse.org/

The historic plaque

https://www.facebook.com/HartleyHouse/

Tucked behind an alleyway and gate is the only remainder of the old Clinton estate, the old carriage house which is now a private home. You really have to look for this hidden entrance as it is in the middle of two buildings down a narrow alley. It is like a hidden kingdom.

The Clinton Court gate leading back to the old carriage house

The building in front of the court

https://untappedcities.com/2017/06/30/inside-nycs-clinton-court-the-secret-courtyard-and-former-carriage-house-in-hells-kitchen

The carriage house is said to date back to the 1820’s and may be the last reminder of the old estates that used to be part of this neighborhood before the Civil War. The Clinton family had owned most of the land in this neighborhood (Untapped Cities/Emphemeralnewyork@Wordpress.com). As several bloggers mentioned, you can’t see the carriage house from the street and it is private property.

Clinton Court

The old Clinton Carriage House at 420-422 West 46th Street

https://ephemeralnewyork.wordpress.com/tag/clinton-court/

I finished up the first day of walking the neighborhood exhausted. It had been a hot day and it was a lot walking from West 43rd to West 46th from Eighth to Tenth Avenues after a long day of running around. It was also still getting dark early so I finished the evening here.

I returned a few days later to finish the rest of the streets and this time left plenty of time to really look things over that I might have missed. I started my afternoon by revisiting a restaurant that had been closed for a while in Murray Hill, Hop Won at 149 East 45th Street. It was so nice that the restaurant reopened. I was scared that it had closed permanently.

The family that runs the restaurant looked like they happy to see me on that late afternoon. I had the Combination Roast Duck and Pork plate with white rice with an egg roll (see my review on TripAdvisor) and it was so good. I munched down on that for lunch and that got me through the rest of the afternoon of walking.

Don’t miss Hop Won Express at 149 East 45th Street in Midtown East

https://hopwonrestaurant.netwaiter.com/

The roasted meat combination plates are Hop Won are wonderful

I walked from the east side to the west side after lunch and revisited some of the spots that I needed more time at like rewalking restaurant row (it was much busier on this warmer day) and Mathew-Palmer park to take a better look at the restoration after reading up on it.

I then turned the corner onto West 47th Street and came upon another painting outside the restaurant Anejo, a Mexican and Tequila Bar at 668 10th Avenue. It seems that a lot of the restaurants in the City are using artists to decorate the side walls of their restaurants.

As I walked down the street I came across the Actors Temple at 339 West 47th Street. This interesting building was built in 1917 as the West Side Hebrew Association. Because of a dwindling membership, the synagogue now rents out the space for dance, music performances and religious services (The Actors Temple NYCArts.org).

The Actors Temple at 339 West 47th Street

https://www.facebook.com/actorstempletheatre/

The Actors Temple stained glass window

I took a moment to relax and finish my notes at Ramon Aponte Park at 343 West 47th Street, a small pocket park in the middle of the neighborhood. This busy little park had kids running all over the place like many of the parks in the neighborhood while the parents talked amongst themselves.

Ramon Aponte Playground sign

The history of the park

https://www.nycgovparks.org/parks/ramon-aponte-park/highlights/14756

This wonderful little park was named after Ramon Aponte, who was the former President of the 47th/48th Street Association. When the Police Station that once stood in this spot was knocked down the spot became a vacant lot and stood empty during the high crime years of the City. He and many concerned residents of the Association thought it would make a nice green space for the neighborhood. The park opened in 1979 and it was transferred to the New York Parks system in 1987 (NYCParks.com).

Ramon Aponte Playground on a sunny afternoon

I picked up the pace a bit when I got to West 48th Street. I wanted to make it to West 58th Street before dark and I was spending too much time looking at every building carefully. I was amazed for small tenement buildings that people had done such a nice job fixing them up. I wonder what the residents from thirty and forty years ago who lived in the neighborhood would think of this.

On West 48th Street, I passed the Clinton Community Garden which was closed for visitors because of COVID but I could see the volunteers working inside. The garden was not in full bloom yet from what I could see but it looked very impressive and I will have to revisit it in the future.

The Clinton Community Garden at 434 West 48th Street

The inside of the garden in the summer of 2024

http://clintongarden.org/

When the Clinton Community Garden was started over thirty years ago, it was vacant lot with a lot of illegal activity in a time when the City was falling apart. Volunteers cleaned the plot up and planted the area. When the lot was threatened to be sold, the volunteers from the neighborhood appealed to the City to buy it. It was transferred to the Parks system in 1984 and now is run along with the Clinton Garden non profit. Many special events happen in the Garden during the warmer months (NYCParks.org).

The outside of the garden in the summer of 2024

When I reached Tenth Avenue again, I relaxed in Hell’s Kitchen Park which lines Tenth Avenue between West 47th and 48th Streets. This restful park was always busy when I walked in the neighborhood and was a nice place to bring my lunch on several afternoons when I want to rest from a long day under the shade.

Hell’s Kitchen Park is on Tenth Avenue between West 47th and 48th Street

https://www.nycgovparks.org/parks/hells-kitchen-park

Hell’s Kitchen Park has an interesting history in that it had once been a parking lot. Since there was not a lot of green space in this area of the City since it was developed, the City bought this land which had been condemned at the time and developed into the current park that opened in 1979. Today it is one of the hubs for the neighborhood (NYCParks.org).

The relaxing benches of Hell’s Kitchen Park

When I visited, there was always a pickup game of basketball and the kids populated the park after school. I enjoyed eating my lunch here and watching the families enter the park and have a nice time. It is nice to relax on the benches below the shade trees and nod off.

Relaxing in Hell’s Kitchen Park on a hot day

After my break at the park, I turned the corner again and walked down West 49th Street from Tenth Avenue. As I passed the Mather Building Arts and Craftsmanship High School at 439 West 49th Street. On the side of the building, there was another interesting piece of outdoor art by artist Hans Hofmann called ‘Untitled’. The mosaic was created in 1957.

“Walls of Color” on the Mural of Hans Hofmann

Hans Hofmann artist

Artist Hans Hofmann

https://en.wikipedia.org/wiki/Hans_Hofmann

Artist Hans Hofmann was born in Germany and started his career in public service but always leaned towards the creative arts. On encouragement, his studied at the Academie de la Grande Chaumiere and the Academie Colarossi in Paris and immersed himself in the Avante-Garde scene. He moved to the States in the thirties to teach and remained in the United States for the rest of his life becoming a citizen in 1941 (Wiki).

Next to the high school was the closed and probably much needed Gutenberg Playground at 420 West 49th Street named after Johann Gutenberg, the inventor of moveable type in printing and was noted for creating the ‘Mazarin Bible’ also known as the ‘Gutenberg Bible’. The playground was built next to the high school in 1958 and was transferred to the NYC Parks Department in 1959. The playground is currently getting an update (NYCParks.org).

The Gutenberg Playground at 420 West 49th Street

The inside of the playground

The painting inside of the park

https://www.nycgovparks.org/parks/gutenberg-playground

Jo

Printer & Artist Johannes Gutenberg

https://www.britannica.com/biography/Johannes-Gutenberg

Artist Ernst Plassmann’s bronze sculptures of celebrated printers Benjamin Franklin and Johann Gutenberg , which were created in 1872, are located outside lobby (NYCParks.org).

https://www.nycgovparks.org/parks/gutenberg-playground/history

The Johann Guttenberg statue outside the entrance of the school

The Benjamin Franklin statue outside the school

Artist Ernst Plassmann

https://www.askart.com/artist/Ernst_Plassmann/10042681/Ernst_Plassmann.aspx

Artist Ernest Plassmann was a German born artist known for his realistic life sized sculptures. These are two of his most famous works.

Walking back to Eighth Avenue, I had to make another rest stop in the courtyard of the World Wide Plaza Residence at 350 West 50th Street which stretches from West 49th to 50th Streets. It is a nice place to take a break and just relax from the traffic of the City.

In the middle of the courtyard of the building that is open to the public, is the most unusual and beautiful fountain. The fountain called “The Four Seasons” was designed by artist Sidney Simon and each of the four female statutes holds up a globe and represents the four seasons. The statutes were modeled by Molly Ackerman (Wiki).

The World Wide Plaza Fountain “The Four Seasons” by artist Sidney Simon

Sidney Simon artist

Artist Sidney Simon

https://en.wikipedia.org/wiki/Sidney_Simon

Sidney Simon was an American born artist from Pennsylvania. He was educated at Carnegie-Mellon and graduated from the University of Pennsylvania with a BA in Fine Arts and at the Pennsylvania Academy of the Fine Arts. Known as a sculpturist, the fountain at World Wide Plaza was considered one of his most noted works (Wiki).

Walking along West 50th Street in front of 423 West 50th Street

https://streeteasy.com/building/423-east-50-street-new_york

When I turned the corner onto West 50th Street and walked down the street, I passed the Stella Tower at 425 West 50th Street which was an elegant building in the middle of a neighborhood of small structures. The apartment house was built in 1927 and designed by architect Ralph Walker and was named after his wife, Stella. It is considered a prime example of Pre-War architecture with art deco details (StreetEasy.com/CityRealty.com)

425 West 50th Street-The Stella Tower

https://streeteasy.com/building/stella-tower

I walked down the rest of the street admiring the small buildings and the array of restaurants that lined the Avenues.

When I started my walk down West 51st Street, I came across the most intriguing and colorful paintings outside ‘ritas Restaurant at 756 Ninth Avenue. The colors are so vibrant and the skull in the middle of the mural is pretty powerful. The reviews on online say that the food is excellent.

The Mural at ‘ritas Restaurant at 756 Ninth Avenue should not be missed

https://www.ritashk.com/

As I walked towards Tenth Avenue, I noticed the beautiful Sacred Heart of Jesus Church at 457 West 51st Street. What an interesting little church. Even though the cornerstone was laid in 1884, there is some debate on when the church was finished and designed by who. The church says it was finished in 1885 and the AIA Guide to New York said it was finished in 1901 and designed by the architects at Napoleon DeBrun & Sons. The church is designed in red brick and terra cotta (Wiki).

Sacred Heart of Jesus Church at 457 West 51st Street

The details of the church

https://shjnycparish.org/

Walking back down the street, I noticed to beautifully detailed buildings that stood out amongst all the others. One was at 330 West 51st and the other was at 306 West 51st Street. They stood out amongst the smaller tenements buildings on the block.

The stone work and carvings of 330-332 West 51st Street was built in 1920 and has interesting archway entrances. The building is an SRO and was just renovated. There is an elegant beauty to it with its faded stone work.

330-332 West 51st Street-The Stardom Building

The details of 330 West 51st Street

https://streeteasy.com/building/330-west-51-street-new_york

314 West 51st Street

https://streeteasy.com/building/314-west-51-street-new_york

https://www.corcoran.com/building/midtown-west/349640

This recently renovated apartment building was built in 1920.

The faces that stare at 314 West 51st Street

The faces that stare at 314 West 51st Street

The stone work of 306-310 West 51st Street also shows an elegant beauty in its stonework and impressive entrance. This apartment building was built in 1945 (StreetEasy.com).

306-310 West 51st Street

The details of 306 West 51st Street-The Lincoln Apartments

https://streeteasy.com/building/306-west-51-street-new_york

There were also two interesting restaurants that I popped my head into when I was walking around. The Hudson Market Place Deli at 755 Ninth Avenue and another small restaurant that just opened Seguidilla Empanadas at 455 West 51st Street.

Seguidilla Empanada at 455 West 51st Street

https://www.seamless.com/menu/seguidilla-dominican-bistro-465-w-51st-st-new-york/6201056

My review on TripAdvisor:

https://www.tripadvisor.com/Restaurant_Review-g60763-d19340572-Reviews-Seguidilla-New_York_City_New_York.html?m=19905

Both look really nice and are pretty popular in the neighborhood.

Seguidilla Empanada just opened their doors and did this video on YouTube:

The owner welcomes you to his business.

When I walked the neighborhood another afternoon and was traveling the border of the neighborhood I stopped in for a snack. I tried the Chicken Empanada ($2.99) and they were really good. The empanadas were filled with chicken and served it with a pink sauce. They also carry a Dominican soda called ‘Country Club’ and the orange really hit the spot. They have a nice menu.

They were really good here

Turning the corner onto West 52nd, there was a lot to see. At 348 West 52nd Street is an empty carriage house that was in the process of being renovated. The carriage house was built somewhere in the 1870’s by owner, John Newcomb, who ran an auction business. He used this carriage house for his stables for delivery. Since his ownership, the building has had many incarnations up until recently when it was a trendy bar called ‘Therapy’ (Daytonian 2019).

348 West 52nd Street-The John Newcomb Stable now “Therapy”

http://daytoninmanhattan.blogspot.com/2019/08/the-john-newcomb-stable-348-west-52nd.html

The mural on the side of the building (could not find the artist for this)

Outside Crispin’s Restaurant at 764 Tenth Avenue off West 52nd Street is an unusual mural outside the restaurant that I thought was very amusing. This wonderful Italian restaurant I have read has excellent food.

Crispin’s Restaurant mural on West 52nd Street and Tenth Avenue (did not the artist for this too)

https://www.instagram.com/crispinsrestaurant/?hl=en

The restaurant is now called Semes and the mural has been tagged and painted over since my original walk

By this point, I needed a break for dinner myself and I was dying for a hamburger. Lucky for me that I found Lucky’s Famous Burger restaurant at 370 West 52nd Street. This little hole in the wall burger place is excellent. They are also very reasonable. For $12.95, I had one of their combination meals of a Cheeseburger with fries and a large coke. The amount of food I got was a lot.

Lucky’s Famous Burgers at 370 West 52nd Street

https://www.luckysfamousburgers.com/

The cheeseburger was incredibly juicy and the fresh toppings really made the burger and the fries were cooked to perfection and the portion size was more than generous (please read my review on TripAdvisor).

The Lucky’s Burger combination platter of a Cheeseburger with fries and a Coke.

The burgers are amazing!

After dinner was over, I was done for the day. It was getting dark out and I could not see much in the dark. I just could not believe how fast these days went.

Don’t miss their Chicken Fingers either. The meal is a real treat!

When I returned a few days later, the weather finally broke and it was nice outside. It was a breathtaking beautiful sunny afternoon when I arrived in Midtown West/ Hell’s Kitchen again. It was the perfect day to walk around.

I started by walk on the top of West 52rd Street, passing the many businesses I had just visited the other day and then rounded the corner to West 53th Street. Most of the block was non-descrip with the exception of an unusual mural someone spray painted behind a fence at 333 West 53rd Street.

As I rounded the corner onto West 54th Street off Eighth Avenue, I was struck by the beauty of the Saint George Greek Orthodox Church at 307 West 54th Street. This beautiful church was constructed in 1886 and has served many purposes over the years. In the 1950’s, the church took over this spot (Saint George Greek Orthodox Church history)

307 West 54th Street-Saint George Greek Orthodox Church

The amazing stained glass window

Home

Further down the block, when I passed 341 West 54th Street, I saw a series of faces staring back at me. I love these buildings with faces all over them. I was in need of something sweet to keep me going with all the walking that I had to do this afternoon, so I stopped at Huascar & Company Bakery at 453 West 54th Street. This tiny bakery is tucked into a corner near a building that is being renovated so it is easy to miss.

Huascar & Company at 453 West 54th Street

https://www.hbake.com/

The Alfagar cookie’ at Huascar & Company bakery

Not wanting to have the usual cupcakes and cookies, I saw in a jar a small cookie that the woman behind the counter said was a traditional South American cookie, a Alfagar, a type of sugar cookie with a caramel filling and powdered sugar on top. It was a little expensive at $3.50 (now $4.50 in 2024) but it was delicious and worth the price.

The cookie is wonderful to look at

The taste is amazing! Thick and creamy Dolce Leche (or Caramel not sure) inside two thick sugar cookies. It is delicious.

After having some refreshments inside me, I walked down West 55th Street and noticed the elegance of the Sherwood Apartments at 340 West 55th Street. The Sherwood was built in 1925 and is a combination of stone and brick and has some stand out balconies. It stands out from the other residences on the blocks between Eighth and Tenth Avenues (StreetEasy.com). It even has a planted roof deck.

340 West 55th Street-The Sherwood Apartments

https://streeteasy.com/building/340-west-55-street-new_york

When walking down West 56th Street, I noticed that the block had some interesting artwork all along the block in places you would never think. In front of 424 West 56th Street, you are greeted by a purple figure smiling at you. I figured a local artist lives here.

They must have also decorated the fence across the street which has all this unusual stuff attached to the webbing of the fence. It will be hard to keep up when the construction finishes on the site.

310

This is a portion of the fencing at 310 West 56th Street (the fence is not there anymore)

The current fencing by the park

Tucked into the public plaza at 330 West 56th Street, there was an unusual bird sculpture located near the entrance, but I did not know who made it. It had the strangest shape to it.

The bird sculpture outside of 330 west 56th Street (artist unknown)

Walking through the courtyard of The Sheffield at 322 West 57th Street from the West 56th Street side, I came across the unusual sculpture ‘IKON’ by artist David Hostetler. This strange portrait of a woman made an impression on everyone relaxing in the garden. The sculpture has an unique form and stands out in the courtyard.

The sculpture “IKON” by artist David Hostetler at between West 56th and 57th courtyard of The Sheffield complex

From another view with the gardens

The plaque

Artist David Hostetler

Artist David Hostetler

Artist David Hostetler is an American born artist from Ohio. He graduated with a BA from Indiana University and a MFA from Ohio University. He specialty was wooden and bronze sculpture and known for his ‘feminine’ works (Artist Bio).

When I rounded West 57th Street from Eighth Avenue passing the The Sheffield again I passed another building at 309 West 57th Street. On the outside of the building was a plaque to the composer Bela Bartok.

The plaque dedicated to Hungarian composer Bela Bartok, one most influential composers of the 20th Century. Mr. Bartok was born in Hungary and studied at Royal Academy of Music in Budapest and studied under many well known composers. He migrated to the United States in 1940 with his wife when he refused to recognize the Nazi regime. He remained in New York for the rest of his life working for Columbia University

https://en.wikipedia.org/wiki/B%C3%A9la_Bart%C3%B3k

YouTube video on his life on the block:

When I walked along West 58th Street again, I noticed that a lot of the restaurants and stores had closed during the era of COVID. This part of the City has really taken a hit with the lack of tourists and office workers. There is only so much the local residents can support. I walked towards the back of the Time Warner Building and walked past the back entrance to the Time Warner Building and I noticed a piece of street art that I had not noticed on my last few trips in the neighborhood. That statue is called “Asaf and Yo’oh” by artist Boaz Vaadia and is tucked into the entrance of the building at 25 Columbus Circle-1 Central Park West.

Asaf and Yo’oh statue by artist Boaz Vaadia

The statues in front of the hotel

Boaz V

Boaz Vaadia Artist

http://www.vaadia.com/

The statues decorated for Christmas 2023.

The entrance to the building at Christmas time.

Columbus Circle decorated at Christmas.

The artist was born in Israel and came from a farming background. He studied at the Avni Institute of Fine Arts in Tel Aviv and was sent to the United States on a grant from the American-Israel Cultural Foundation and then studied at Pratt. His works are made of varies mediums of stone (Artist Bio).

It was surprising how quiet the hotel looked as the Mandarin Hotel was one of the few uptown hotels that are still open during the pandemic. No one was around so it gave me a chance to peek inside the building which looked empty. With most people still working from home I did not expect to see a lot, but the area is getting busier.

I ended my walk on the last afternoon at 57 Taco Express for lunch. I was in the mood for a Cheese and Chicken Quesadilla ($5.99) and ordered one and took it down to Hell’s Kitchen Park for lunch. It was nice to just sit back and relax and watch the world go by. The quesadilla was pretty good. It was nice to eat it in a sunny park under the trees watching everyone have a great time around me. Some people have not let the pandemic totally control their life.

Midtown West/Hell’s Kitchen offers so much so take time to stroll each street and take it all in.

With the College in Summer recess, its full steam ahead!

Check out the other walks of Hell’s Kitchen/Clinton/Midtown West on the blog:

Walking the Border and Avenues of Hell’s Kitchen Day One Hundred and Ninety Four:

https://wordpress.com/post/mywalkinmanhattan.com/17414

Walking the Streets of Hell’s Kitchen Day One Hundred and Ninety Seven:

https://wordpress.com/post/mywalkinmanhattan.com/17711

Walking the Borders of Hell’s Kitchen (Western Side) Day One Hundred and Ninety Nine:

https://wordpress.com/post/mywalkinmanhattan.com/18087

I had to split the neighborhood into two parts separated by 10th Avenue as there was so much to see and the complexity of the neighborhood changes on each side.

Places to Visit:

McCaffrey Playground

West 43rd Street

New York, NY 10036

(212) 639-9675

https://www.nycgovparks.org/parks/mccaffrey-playground

Open: Sunday-Saturday 7:00am-6:00pm

Mathews-Palmer Playground

445 West 45th Street

New York, NY 10036

(212) 639-9675

https://www.nycgovparks.org/parks/matthews-palmer-playground

Open: Sunday-Saturday 7:00am-6:00pm

Ramon Aponte Playground

343 West 47th Street

New York, NY 10036

(212) 639-9675

https://www.nycgovparks.org/parks/ramon-aponte-park/highlights/14756

Open: Sunday-Saturday 7:00am-6:00pm

The Clinton Community Garden

434 West 48th Street

New York, NY 10036

https://www.nycgovparks.org/about/history/community-gardens/greatness

https://www.facebook.com/pages/category/Community-Service/Clinton-Community-Garden-318178681536860/

Open: Please visit the website

Hell’s Kitchen Park

10th Avenue between West 47th and 48th Streets

New York, NY 10036

(212) 639-9675

https://www.nycgovparks.org/parks/hells-kitchen-park

Open: Sunday- Saturday 9:00am-6:00pm

Gutenberg Playground

420 West 49th Street

New York, NY 10036

(212) 639-9675

https://www.nycgovparks.org/parks/gutenberg-playground

Open: Sunday-Saturday 6:00am-7:00pm

Places to Shop:

Domus-Unaffected Living (Closed December 2025)

413 West 44th Street

New York, NY 10036

https://www.facebook.com/domusnyc/

Open: Sunday-Saturday 12:00pm-6:00pm

My review on TripAdvisor:

https://www.tripadvisor.com/ShowUserReviews-g60763-d23393394-r789072137-Domus_unaffected_Living-New_York_City_New_York.html?m=19905

My review on LittleShoponMainStreet@Wordpress.com:

https://wordpress.com/post/littleshoponmainstreet.wordpress.com/1037

Places to Eat:

Little Pie Company

424 West 43rd Street

New York, NY 10036

(877) 872-7437

https://www.facebook.com/LittlePieCompany/

Home

Open: Sunday 10:00am-6:00pm/Monday-Friday 9:00am-6:00pm/Saturday 10:00am-6:00pm

My review on TripAdvisor:

https://www.tripadvisor.com/Restaurant_Review-g60763-d1008105-Reviews-Little_Pie_Company-New_York_City_New_York.html?m=19905

Hop Won Chinese Noodle Shop

139 East 45th Street

New York, NY   10017

https://hopwonrestaurant.netwaiter.com/

Telephone: (212) 661-4280/867-4996

Fax: (212) 867-0208

Open: Sunday Closed/Monday-Friday 10:00am-8:45pm/Saturday 11:00am-7:30pm

My review on TripAdvisor:

https://www.tripadvisor.com/Restaurant_Review-g60763-d4760804-Reviews-Hop_Won_Restaurant-New_York_City_New_York.html?m=19905

*Just reopened in March 2021 for indoor dining

Lucky’s Famous Burgers

370 West 52nd Street

New York, NY 10019

https://www.luckysfamousburgers.com/

Open: Sunday-Saturday 11:00am-11:00pm

(212) 247-6717

My review on TripAdvisor:

https://www.tripadvisor.com/Restaurant_Review-g60763-d946855-Reviews-Lucky_s_Famous_Burgers-New_York_City_New_York.html?m=19905

Huascar & Company

453 West 54th Street

New York, NY 10019

(212) 933-1041

https://www.facebook.com/hbakeshop/

Open: Sunday 11:00am-8:00pm/Monday-Saturday 10:00am-8:00pm

My review on TripAdvisor:

https://www.tripadvisor.com/Restaurant_Review-g60763-d12120864-Reviews-Huascar_Co_Bakeshop-New_York_City_New_York.html?m=19905

57 Taco Express

858 Tenth Avenue

New York, NY 10019

(212) 489-5007/(212) 586-0685

https://www.seamless.com/menu/57-taco-express-fresco-tortillas-858-10th-ave-new-york/2027174

Open: Sunday 11:00am-10:30pm/Monday-Friday 10:30am-10:30pm/Saturday 11:00am-10:30pm

My review on TripAdvisor:

https://www.tripadvisor.com/ShowUserReviews-g60763-d23406045-r789262819-57_Taco_Express-New_York_City_New_York.html?m=19905

Seguidilla Empanadas

465 West 51st Street

New York, NY 10019

(917) 409-01863/(917) 409-0194

https://www.instagram.com/_seguidilla/?hl=en

My review on TripAdvisor:

https://www.tripadvisor.com/Restaurant_Review-g60763-d19340572-Reviews-Seguidilla-New_York_City_New_York.html?m=19905

The bird sculpture outside of 330 west 56th Street

Saugerties Lighthouse 168 Lighthouse Drive Saugerties, NY 12477

Don’t miss this interesting historical park in Saugerties, NY.

A big “Thank You” for preserving this important historical site.

The views of the Hudson River

The views of the Hudson River down the pathways

jwatrel's avatarVisiting a Museum: The Unique, Unusual, Obscure and Historical

Saugerties Lighthouse

168 Lighthouse Drive

Saugerties, NY 12477

(845) 247-0656

https://www.facebook.com/SaugertiesLighthouse/

Open: Please check the website for hours/Seasonal

Admission: Free for the Grounds/Check the website for the B & B availability

https://www.lighthousefriends.com/light.asp?ID=678

My review on TripAdvisor:

https://www.tripadvisor.com/Attraction_Review-g48564-d4214114-Reviews-Lighthouse-Saugerties_Catskill_Region_New_York.html

I was recently travelling through Saugerties, New York recently and saw the small sign for the historical Saugerties Lighthouse and decided to take the road path down to the river. This interesting little site is hidden behind a wetlands area and neighborhood of homes and a Coast Guard station.

Saugerties Lighthouse

The Historical Saugerties Lighthouse in Saugerties, NY

I walked through the wetlands park through a pathway of bridges and paths and suggest by the walk do not go after it has just rained. Also do not go after dark as the path is not lite. Still it is fascinating walk through the wetlands passing streams and patches of beautiful flowers and trees. Take…

View original post 1,334 more words

Banh Mi Place 824B Washington Avenue Brooklyn, NY 11238

The front of Bahn Mi Place at 824b Washington Avenue

Don’t miss this wonderful little sandwich shop in Prospect Heights Brooklyn. The food here is amazing.

The inside of Bahn Mi Place

Don’t miss this wonderful little hole in the wall sandwich shop in Prospect Heights Brooklyn.

The Classic Bahn Mi sandwich with Pork and Pate

The Pork Chop sandwich

The front of the restaurant at 824b Washington Place

jwatrel's avatarDining on a Shoestring in the New York City area and beyond.

Banh Mi Place

824B Washington Avenue

Brooklyn, NY 11238

(718) 552-2660

https://banhmiplacebklyn.com/

Open: Sunday 11:30am-9:00pm/Monday-Thursday 11:30am-9:30pm/Friday & Saturday 11:30am-10:00pm

My review on TripAdvisor:

https://www.tripadvisor.com/Restaurant_Review-g60827-d8530850-Reviews-Banh_Mi_Place-Brooklyn_New_York.html?m=19905

I ordinarly try a restaurant a few times before I recommend it for this site but this evening I had the most amazing sandwich for dinner and I had to share this with the world.

Banh Mi Place

Banh Mi Place at 824B Washington Avenue

I was at this tiny sandwich shop in Prospect Heights, Brooklyn, Banh Mi Place at 824B Washington Avenue ordering a sandwich before an event at the Brooklyn Botanic Garden. I was in the mood for something different for dinner so I ordered the Classic Sandwich which is pate, Vietnamese ham, roasted ground pork with mayo, cucumbers, julienne carrots and daikon radish and cilantro and it was served on a toasted French baguette.

Classic Sandwich

The Classic Vietnamese sandwich at Banh Mi Place

The sandwich was mind-blowingly…

View original post 145 more words

Petals & Moss 6 East Market Street Red Hook, NY 12571

Don’t miss this interesting flower and gift shop in Downtown Red Hook, NY. Check out my blog on Exploring Downtown Red Hook, NY.

Check out my blog on Exploring Downtown Red Hook, NY for more stores in the town:

https://wordpress.com/post/mywalkinmanhattan.com/14144

The fresh cut flowers from the owner’s garden.

jwatrel's avatarLittle Shop on Main Street

Petals & Moss

6 East Market Street

Red Hook, NY 12571

(845) 758-9964

https://www.petalsandmossflorals.com/

https://www.facebook.com/petalsandmoss/

Open: Sunday 12:00am-4:00pm/Monday-Wednesday Closed/Thursday-Saturday 11:00am-5:00pm

My review on TripAdvisor:

https://www.tripadvisor.com/Attraction_Review-g48473-d20029389-Reviews-Petals_and_Moss_Floral_Design-Red_Hook_New_York.html

My blog on Exploring Downtown Red Hook, NY:

https://wordpress.com/post/mywalkinmanhattan.com/14144

I was walking around Downtown Red Hook to update a blog I wrote on the town and I passed Petals & Moss, a local flower and gift shop. What attracted me to the store was the unique window display of arrangements of flowers and the very simple and rustic look of the display. It really showcased the flowers in their simplest form and showed off their beauty. It was also the elegant wreaths that showed the creativity of the owner, Nancy Lee.

Petals & Moss

Petals & Moss has such a welcoming and artisan look to it from the outside

When I went inside to see the store I was greet by the owner in a very friendly and…

View original post 492 more words

Cat on the Corner 362 Main Street Catskill, NY 12414

Don’t miss this wonderful little shop in Catskill, NY. Check out my blogs on visits to the Hudson River Valley.

Don’t miss this this Cat themed little gift shop in Downtown Catskill, NY and be on the look out for my blogs on visiting the Hudson River Valley.

What a nice store!

jwatrel's avatarLittle Shop on Main Street

Cat on the Corner

362 Main Street

Catskill, NY 12414

(518) 719-9080

https://www.catonthecorner.com/

https://www.facebook.com/catonthecorner/

Open: Sunday 11:00am-4:00pm/Monday-Wednesday Closed/Thursday-Saturday 11:00am-5:00pm

My review on TripAdvisor:

I was exploring downtown Catskill, NY one afternoon after reading an article about the ‘Brooklynization’ of the Hudson River Valley and wanted to see how true it was. A lot of these small Upstate New York towns are indeed changing and I can see it in the historic buildings being renovated, the amount of restaurants and shops that are opening that cater to tourists than to locals and the caliber of merchandise being carried.

Cat on the Corner

Cat on the Corner is located at 362 Main Street in Catskill, NY

I found it in one unusual themed store called “Cat on the Corner”, a unique little store run by owner and proprietor Kira Goldfarb, a Catskill native. She has really opened a really interesting store because it is part pet…

View original post 492 more words

First Shearith Israel Graveyard/Chatham Square Cemetery 55-57 St. James Place New York, 10038

The entrance to the Cemetery

There are times that I walk around Manhattan and things just pop out at you. Tucked inside small pockets of the City are small community gardens, detailed statues, street art and sometimes a small cemetery. I had passed the First Shearith Israel Graveyard or also known as the Chatham Square Cemetery many times when visiting Chinatown since I was a kid. This tiny elevated pocket square of land is located next to a building and locked behind a gate just off St. James Place right at the end of Mott Street strip of Chinatown.

You really have to look for this at the side of 55-57 St. James Place

This is the oldest Jewish Cemetery in Manhattan that was in use from 1683 to 1833. The site of the cemetery was originally on a hill overlooking the East River in an open area at the northern periphery of the British-Dutch colonial settlement. The plot was purchased in 1682 by Joseph Bueno de Mesquita and the cemetery’s first interment was for his relative, Benjamin Bueno de Mesquita. The cemetery expanded in the 1700’s from Chatham Square to the upper part of Oliver Street to Madison Avenue (Wiki).

The original map of the Dutch Colony (New York Historical Society)

In 1823, a City ordinance prohibited burials south of Canal Street and the congregation opened a second burial spot at West 11th Street. A third cemetery was opened at 21st Street west of Sixth Avenue. The size of the cemetery has been reduced over the years because of development and most of the bodies were removed and moved to the other cemeteries. In 1851, the City again prohibited burials below 86th Street and the congregations again opened a fourth cemetery in Ridgewood, Queens. In 1855, with more development changing the area again and over two hundred graves were removed from the site. Only about hundred remain (Wiki).

The inside of the cemetery

Two of the most notable people buried here are Reverend Gershom Mendes Seixas (1745-1816), the first American born Jewish spiritual leader and Dr. Walter Jonas Judah, the second person of the Jewish faith to attend an American Medical School (now Columbia University) and the first native born one. (Wiki). There are also 18 Jewish Revolutionary War era veterans and patriots buried here.

History of the Jewish Settlement in Dutch New York:

In September of 1654, just after the Jewish New Year, twenty-three Jews, mostly of Spanish and Portuguese origin arrived in Manhattan. These people had been living in Recife, the former capital of the 17th Century Dutch Brazil. When the Portuguese defeated the Dutch for control of Recife and brought with them the Inquisition, the Jews of that area left. Some returned to Amsterdam, where they had originated and others moved around the Caribbean to other islands. These twenty-three arrived in New York due a series of unseen events (Big Apple Secrets).

Governor Peter Stuyvesant did not want to permit them to stay but these settlers fought for their rights and won permission to remain. In 1655, the Jewish settlers applied to the Dutch authorities for permission to purchase a parcel of land as an exclusive place to bury their dead. In February of 1656, appealed “that consent may be given” for the purchase. In 1644, the British took New Amsterdam and renamed it New York and the Jews were granted more civil rights. In 1706, they had organized their own congregation, Shearith Israel (Big Apple Secrets).

The cemetery for the most part is pad locked but you can view the outside from the street level. The cemetery is open on Memorial Day for services to the members of the armed services but for the most part you have to view the cemetery from the street level.

Chatham Square Cemetery

The plaque that you can see at eye level just inside the cemetery.

This unique plot of land is easy to miss so look for the plaque at eye level as you pass it.

jwatrel's avatarVisiting a Museum: The Unique, Unusual, Obscure and Historical

First Shearith Israel Graveyard/Chatham Square Cemetery

55-57 St. James Place

New York, NY 10038

(212) 873-0300

https://shearithisrael.org/content/chatham-square-cemetery

Open: 24 Hours

Fee: Free

My review on TripAdvisor:

There are times that I walk around Manhattan and things just pop out at you. Tucked inside small pockets of the City are small community gardens, detailed statues, street art and sometimes a small cemetery. I had passed the First Shearith Israel Graveyard or also known as the Chatham Square Cemetery many times when visiting Chinatown since I was a kid. This tiny elevated pocket square of land is located next to a building and locked behind a gate just off St. James Place right at the end of Mott Street strip of Chinatown.

Chatham Square Cemetery

You really have to look for this at the side of 55-57 St. James Place

This is the oldest Jewish Cemetery in Manhattan that was in use from 1683 to…

View original post 531 more words

Day One Hundred and Ninety-Five: Bergecco-Parc Consulting Inc. presents: The Creation of the Case Study for the shop “Scoops & Sundaes” May 14th, 2021

The Creation of the Case Study “Scoops & Sundaes”:

Every semester when I am teaching “Introduction to Business 101” at Bergen Community College, I have my class create a major class project in which the whole class becomes part of an Executive team of a mythical company. This way the class benefits from getting to know one another and starting to form their connections with each other both professionally and as a student body.

In the past we created Bergecco-Parc Consulting Inc., my main company that I have used for the last three semesters, Orion Malls Inc., a Mall design firm and Buscomonzefi.com, my Tech company. Each was an example of how a business team needs to interact with one another and create their part of the business. It has been tough since we took our live classes to online classes so I refigured the project to an individual basis and asked each student to create one project from their standpoint.

The Bergecco-Parc Consulting Inc. corporate logo

Professor Justin Watrel, CEO Bergecco-Parc Consulting Inc.

I had the class work on their project “Scoops & Sundaes”, an artisan ice cream shop. While my other class worked on their business project “Mother Goose’s Toy Chest” (See Day One Hundred and Ninety Six), the members of this class created an interesting shop many carrying homemade ice cream, baked items and gift products.

Day One Hundred and Ninety Six-“Mother Goose’s Toy Chest”

https://wordpress.com/post/mywalkinmanhattan.com/17707

Using the textbook “Understanding Business” by William Nickels and James and Susan McHugh as our guide, we covered chapter by chapter on how to build a small business. Each student was asked to create their own store concept by reading Chapter Five “How to Form a Business” and Chapter Six “Entrepreneurship and Starting a Small Business”. We started the project when I assigned the concept and the first extra credit project by creating the logo for the store.

Here is some of the creativity of the logo’s for the store:

Logo One: “Scoops & Sundaes”

Logo Two: “Scoops & Sundaes”

Logo Three: “Scoops & Sundaes”

Logo Four: “Scoops & Sundaes”

Logo Five: “Scoops & Sundaes”

When we studied Chapter Seven “Management & Leadership” I had them create their Mission Statement to tell me who they were as a store owner and as a company. We then studied Chapter Eight “Structuring Organizations for Today’s Challenges” and Chapter Nine “Production and Operations Management”, I had them design their store layout and how they would show how it would work.

Store Design: “Scoops & Sundaes”

I gave a long lecture on Chapter Ten “Motivating Employees” and Chapter Eleven “Human Resources” to help the students understand that they can’t do it all themselves. There will be a point in the business where they will need to hire a few part timers for the Summer and Christmas holidays months when things get busy. Who are they looking for? What characteristics do they want in an employee? This lead to me asking them to create an ad for a Job Description. Looking for the perfect employee can be tough.

In Chapter Fourteen “Developing and Pricing Goods and Services”, I had the students think about promotions and how to sell multiples to help increase the bottom line and then in Chapter Sixteen “Using Effective Promotions”, when we studied ‘word of mouth’ and ‘sampling’ I had the students work on a Bundling Ad top promote their goods for sale as a promotion. This helped them understand how to increase sales in a tough COVID economy. I also had create a menu for their store as well. How will you stock your store and with what items?

Some of the menus they created were very clever:

The prototype for Menu One: “Scoops & Sundaes”

Menu Two: “Scoops & Sundaes”

Menu Three: “Scoops & Sundaes”

Some of the promotions for the “Bundling of Products” were highly effective. I had to explain to the students that Bundling is taking different products and promoting them a certain price point to make them seem more cost effective to buy in a grouping as McDonald’s does with their “Extra Value Meals”. Try to imagine if you had to buy the products on an individual basis.

Their ideas were very clever.

Bundling Ad for “Scoops & Sundaes”

The students earned extra credit for creating their Logos , The Mission Statement, their Menu, the Store Design, A Job Description and a Bundling Ad. Some students took full advantage of the project and the extra credit and it resulted in good grades.

To finish the project, I assigned their final two papers to discuss how they developed the project and then what they learned from it. For the most part the class understood and had a good time building their business.

Who knows, we may see a “Scoops & Sundaes” chain in the future.

Here is the supporting work for the project:

The Class Participation Questions to help build the project “Scoops & Sundaes”:

The Quizzes that also built onto the Project:

The Papers that showed their final results of the Project:

Day One Hundred and Ninety-Six: Bergecco-Parc Consulting Inc. presents: The Creation of the Case Study for the shop “Mother Goose’s Toy Chest” May 14th, 2021

The Creation of the Case Study Project “Mother Goose’s Toy Chest”:

I have been teaching “Introduction to Business 101” at Bergen Community College for several years now and in the era of COVID, it has been especially difficult. With businesses shutting down never to reopen, I think some of my students thought it was an unusual time to open a business. This is when you need to test your entrepreneurship when times are tough.

In my live classes, I open my consulting company, “Bergecco-Parc Consulting Inc.”, for business and the whole class bands together and we have one big project. In the era of COVID and online learning, these projects become impossible to do as a group so each student got the opportunity to create their own store.

The Bergecco-Parc Consulting Inc. corporate logo

Contact Us

In the past, I have created these projects under the Bergecco-Parc Consulting Inc. banner, the main consulting company, the Orion Malls banner, a Mall design company and the Buscomonzefi.com banner, my Tech Division. Each business does its best to be creative, forward thinking and have a thought producing presentations.

Professor Justin Watrel, CEO & Consultant Bergecco-Parc Consulting Inc.

While my other class worked on their case study project, “Scoops & Sundaes”, an artisan ice cream shop (Day One Hundred and Ninety-Five), I decided to have this group of students create a shop based on the increases we are seeing in the toy industry of traditional playthings. It seems in the era of COVID, people want puzzles, board games and dolls and stuffed animals again. I have watched my Mattel stock double and Hasbro has been increasing as well.

The “Scoops & Sundaes” case study project: Day One Hundred and Ninety-Five:

https://wordpress.com/post/mywalkinmanhattan.com/17700

I created the concept of the toy store, “Mother Goose’s Toy Chest” based on the all the wonderful little artisan toy stores I have visited over the years, showcasing one of kind merchandise made by local artists and specialty manufactured goods by small companies. I also asked the students to think about imported goods handmade from other countries and add in supporting small manufactures here in the states. I wanted to promote American made products.

Using the textbook, “Understanding Business” by William Nickels and James and Susan McHugh, we studied and covered every chapter in the book. By Chapter Five “How to Start a Business”, I had the students start the project and introduced the store concept. I gave a WebEx lecture on starting a business and my expectations for the project. Then I assigned the first extra credit project for the assignment, creating a logo for the store.

Here are some of my favorites:

Logo One: Mother Goose’s Toy Chest

Logo Two: Mother Goose’s Toy Chest

Logo Three: Mother Goose’s Toy Chest

We then moved onto Chapter Six on “Entrepreneurship” and I asked the students what types of products they would like to sell in the store and how they might want the store designed. I then asked them create a ‘Mission Statement” to tell me as a consumer who they wanted to be in the marketplace.

Chapter Seven had the students thinking about ‘Management and Leadership’ skills. Who did they want to be as a business owner? What type of leadership skills would they need? Chapter Eight had the students studying about “Production and Operations Management” and I then had the students create their store layout.

We next moved on to who your staff would be in Chapter Ten “Motivating Employees” and Chapter Eleven “Human Resource Management” and how you would recruit them? I then had the students create a Job Description to find the perfect employee for the store that they needed when it got busy or during the holiday season.

I had the students thinking about merchandise for the store in Chapter Thirteen “Marketing: Helping Buyers Buy”. I asked the students to create a Birthday Party/Summer Camp Registry” for the store so that children could pick out things for their events and get the items they want for each.

In Chapter Sixteen “Using Effective Promotions” I had the students create a ‘Bundling Ad’ to promote a grouping of products for sale at the store. How could they use a grouping of products at a discounted price to promote the store.

To explain the concepts of “Sexual Harassment” on the job, I used the movies “9 to 5” and “How to Succeed in Business without even Trying” as examples of how to deal with and recognize these issues.

“A Secretary is not a Toy” is the clip that I like to use to explain this.

By the end of the class, I saw many different ways of looking at the business that was created as each student put their own touches on it. Some had their businesses in New York City, some in the New Jersey suburbs, some went to malls or strip malls and some opened in local downtowns. Others went out of town to places like Orlando and San Jose, CA.

Their selection of toys went from the classics such as board games, Barbies and puzzles to more upscale selections of handmade and one of kind objects. I had to remind them that they had to be realistic as they needed to make a profit to pay the bills.

On their final exam, I had them look at the famous scene from the movie “Big” to ask how the use of “Product Placement” of FAO Schwarz Toy Store in the famous film promoted the store. It got some interesting answers.

The famous “Piano” scene from the movie “Big”

I thought this scene would motivate the students.

Overall I was impressed by their projects but was surprised by how many students did not take advantage of the extra credit projects as I would like to have visually have seen what the students were thinking in their ideas.

It was another wonderful project under the independent “Bergecco-Parc Consulting Inc.” banner to promote Entrepreneurship and a sense of business creativity.

The Project “Mother Goose’s Toy Chest”:

The Class Participation Questions and Quizzes I used:

The Final Papers I assigned to finish the case study:

Catherine Deli & Bagels 43 Catherine Street New York, NY 10038

Don’t miss this wonderful little deli for high quality meals at reasonable prices.

Catherine Deli & Bagels is located on the edge of Chinatown near the waterfront.

The breakfast sandwiches here are amazing!

jwatrel's avatarDining on a Shoestring in the New York City area and beyond.

Catherine’s Deli & Bagels

43 Catherine Street

New York, NY 10038

(212) 285-1010

https://zmenu.com/catherine-deli-and-bagel-new-york-online-menu/

Open: Sunday-Saturday 6:00am-12:00am

My review on TripAdvisor:

https://www.tripadvisor.com/Restaurant_Review-g60763-d23296551-Reviews-Catherine_s_Deli_And_Bagels-New_York_City_New_York.html?m=19905

Each neighborhood in New York City has its share of bodegas and delis that supply everything from grocery items, cleaning supplies and in some cases hardware items for last minute touch ups in apartments.

Where these stores differ from one another is their prepared food sections. This is where you can get your all day Bacon, Egg and Cheese sandwich on a hero roll to a Chopped Cheese (Two hamburgers chopped with spices and topped with American Cheese, chopped lettuce and chopped tomato) to the classic Bacon Cheese Burgers, Grilled Cheese and a variety of wraps.

I came across Catherine’s Deli & Bagels when touring Chinatown and I just stopped in to look around. I saw the sandwiches that were being made and what was on the grill…

View original post 355 more words

Day One Hundred and Ninety-Two Walking the Streets of Koreatown/Midtown South/ NoNaNe between East/West 31st-33rd Streets from Sixth to Lexington Avenues February 28-March 4th, 2021 (NYU Walking Tour September 7th, 2022, and February 20th, 2025 and March 9th, 2026)

I have experienced many cold but sunny days when I finished walking the Streets of Koreatown/Midtown South/NoNaNe. I have never seen so many named neighborhoods overlap one another in Manhattan. The one major thing I did observe is how the whole neighborhood is going through a rebirth and either being gutted, sandblasted or rebuilt. For a City in the throngs of COVID, I have never seen such building activity. The City continues to roll ahead without the businesspeople and will look different when they return.

Koreatown during the day

I returned to the neighborhood a few days after exploring the borders of the neighborhood on a sunny afternoon. On a cool Sunday Koreatown was in full swing a big difference from the downtown streets of Chinatown which seems to have been forgotten by office workers and tourists. It is the proximity to the southern part of Midtown, the shopping district of 34th Street, the location near Penn Station and location next to Macy’s Herald Square that keeps this area of the City vibrant. Plus a lot of Koreans who live and work near the neighborhood keep the restaurants and shops filled at all time of the day.

My day started with organizing notes in Greeley Square and using one of the few decent public bathrooms in the area where you do not have to eat anything (the other being the lower level Men’s Store at Macy’s). Still I want to let readers know that it closes by 4:30pm. Even in Greeley Square in the cold afternoons that I was there every seat was taken and as the restaurants have started to open indoor dining not every restaurant was doing it so people had to take their lunches outside in 43 degree weather.

I started my walk of the Streets of Koreatown at West 31st Street having walked the borders of West 30th Street so many times that I could start naming the buildings. Being on the cusp of Midtown South, the area transitions from the old Beaux Arts style buildings to the newer Art Deco styles that started to come in the 1930’s. This is as businesses started to move uptown.

As I rounded Sixth Avenue onto West 31st on my way to Lexington Avenue, I passed the beauty of 1234 Broadway again. This amazing Victorian building is currently being renovated back to its original glory.

1234 Broadway in all its elegance, the former Grand Hotel

1234 Broadway during the day

https://www.apartments.com/1234-broadway-new-york-ny/7sl8cjy/

https://daytoninmanhattan.blogspot.com/2010/07/1868-grand-hotel-broadway-and-31st.html

1234 Broadway on the corner of Broadway and West 31st Street, a elegant Victorian building with a standout mansard roof and elaborate details on the roof and windows. I did not realize that it was the Grand Hotel built in 1868 as a residential hotel. The hotel was commissioned by Elias Higgins, a carpet manufacturer and designed by Henry Engelbert. Currently it is being renovated into apartments (Daytonian). It shows how the City keeps morphing over time as this area has become fashionable again.

Walking west to east down 31st Street revealed a treasure trove on interesting buildings and hotels with graceful architecture and richly embellished features. The first building I passed was 38 West 31st Street which I discovered is the back part of the same building. I had read some horrible reviews on TripAdvisor that this was an operating hotel. The reviews were scary to say the least.

38 East 31st Street

https://www.cityrealty.com/nyc/midtown-west/38-west-31st-street/2564

https://streeteasy.com/building/grand-hotel-1226-broadway-new_york/145

You really have to look at the beauty of 38 West 31st Street that was built in 1890. The interesting details of the building really standout.

The outside details of 38 West 31st Street

Another old hotel with interesting design was at 19 West 31st Street The Luxe Life Hotel New York. This elegant building was originally the Life Magazine Building and was designed by architects Carrere & Hastings in the Beaux Arts style and built in 1895 for the magazine’s offices. The gilded design of the cherub “Winged Life” above the doorway was the symbol of the magazine. The magazine left the building during the Great Depression and was left as a residence hotel. It was renovated in 1988 as the Herald Square Hotel and now serves as the Luxe Life Hotel (Daytonian).

19 West 31st Street-The Luxe Life Hotel New York

The details of the hotel.

The decorations of the Luxe Hotel

https://www.luxehotels.com/hotels/life-new-york

Another hotel stands out down the block with the beautiful and graceful Hotel Wolcott at 4 West 31st Street. This elegant hotel was built in 1904 by architect John H. Duncan in the French Beaux Arts and French Neo-Classical styles and was named after businessman Henry Roger Wolcott. In the beginning of its illustrious history famous guest lived here such a dancer Isadore Duncan and socialite Doris Duke. It also has a reputation of being haunted. Since 2020, it has been turned into a transitory hotel (Wiki).

The Hotel Wolcott at 4 West 31st Street

https://www.wolcott.com/

The detail work on the hotel

The embellishments on the hotel.

Reaching Fifth Avenue I noticed the beauty of 303 Fifth Avenue on the corner of Fifth Avenue and East 31st Street. This interesting building was designed by architect Buchman & Fox in the Beaux Arts style and was built in 1909. Known as the ‘Jewelry Building’, it has been home to many prominent retailers in the past such as FAO Schwarz and now serves as office and retail space (MetroManhattan).

303 Fifth Avenue-The Jewelry Building

https://www.metro-manhattan.com/buildings/303-fifth-avenue/

Another impressive hotel is the Hotel Chandler at 12 East 31st Street. The hotel was built in 1905 by architects Buchman & Fox as the Hotel Le Marquis. The hotel was designed in the Beaux Arts style and served as a high end hotel going through major renovation in 2012. It now serves as a homeless shelter for City families during the pandemic (Hospitality History).

12 East 31st Street-The Chandler Hotel

http://www.hotelchandler.com/

The Chandler Hotel embellishments on the building.

As I walked back towards the border of the neighborhood with Kips Bay at Lexington Avenue, I passed Hotel 31 at 120 East 31st Street. This recently renovated hotel was built in 1902 and was designed in the Beaux Arts style it had opened as The Dunsbro, a resident hotel. The hotel has had an interesting history until its renovation in 2007 to the Hotel 31 (Daytonian). The hotel is an interesting addition to the block of small brownstones on this tree lined block.

120 East 31st Street-The Hotel 31

https://www.hotel31.com

At the end of the block as you head towards Lexington Avenue that shares the border with Kips Bay are all the old brownstones that line this part of East 31st Street. It is a reminder that it is still a residential neighborhood.

As you back down East 31st Street to Greeley Square, you pass two more impressive buildings. At 35 East 31st Street is a beautiful apartment building that was built in 1914. It looked more like it was once an office building but has been sandblasted back to life as a luxury apartment building. Look at the interesting details of this Neo-Classical Beaux Arts building.

31 East 31st Street

https://streeteasy.com/building/31-east-31-street-new_york

The embellishments on the building

The final building that impressed me in their treasure trove of architectural styles was 35 East 31st Street. Built in 1904, this intricate building now houses renovated apartments.

I needed a break after walking back and forth to Kips Bay again and I stopped by my new favorite restaurant in the neighborhood Fresh Pizza and Deli at 826 Sixth Avenue and ordered an vegetable Samosa (see my review on TripAdvisor and DiningonaShoeStringinNYC@Wordpress.com).

Fresh Pizza and Deli at 826 Sixth Avenue

https://www.seamless.com/menu/fresh-pizza–deli-876-6th-ave-new-york/2406485

My review on TripAdvisor:

https://www.tripadvisor.com/Restaurant_Review-g60763-d23125364-Reviews-Fresh_Pizza_And_Deli-New_York_City_New_York.html?m=69573

My review on DiningonaShoeStringinNYC@Wordpress.com:

For a dollar, it made an amazing snack that packed with flavors of the well spiced ingredients. I took my snack and relaxed in Greeley Square watching the people snake in and out of the park, heading for the Korean restaurants that line West 32nd Street. It was nice to just relax and soak up the sunshine.

Chicken samosa

The Samosas here are really good

When I revisited the neighborhood during the Spring Break in 2026 (the weather was a balmy 72 degrees), I stopped in for a quick breakfast/lunch before I started my walk. I had a Bacon, Egg and Cheese sandwich on a roll with a Coke. This was so good and the perfect amount of calories to start the day.

My lunch, a Bacon, Egg and Cheese sandwich on a hard roll

The Bacon, Egg and Cheese sandwich here is so good!

I headed down West 32nd Street next following the crowds into the heart of Koreatown. As I walked out of Greeley Square I saw to the left the scaffolding of the old Martinique Hotel. It brought back a floor of memories and not such good ones of the days when this was a welfare hotel and was nothing but problems for the neighborhood. I remember one evening when I was working in Training Squad at Macy’s that there was a line of fire trucks in front of the hotel with people screaming out the windows at them and then all the crime at the store that was talked about. Now it sits idle awaiting it current renovation to be finished.

The former Martinique Hotel is at 49 West 32nd Street (1260-1266 Broadway). This was also built by William R. H. Martin in 1898 with the design by architect Henry Janeway Hardenbergh in the French Renaissance style. The hotel had a notorious reputation in the 1970’s and 80’s as a welfare hotel that closed in 1988. It is now a Curio Hotel of Hilton Hotels (Wiki).

1260 Broadway-49 West 32nd Street-The Martinique Hotel

https://www.themartinique.com/

Next to The Martinique Hotel is the Stanford Hotel with its Beaux Arts design and intricate details. The hotel was built in 1896 by architect Ralph S. Townsend and opened as the Hotel Pierrepont. In 1986, the whole received a gut renovation and opened as the Hotel Stanford (Wiki).

43 West 32nd Street-Hotel Stanford

https://www.hotelstanford.com/

My review on TripAdvisor:

Once you pass the hotels, you are in the heart of Koreatown with all its interesting restaurants and shops. One of my favorite places to go for a snack is the Food Gallery 32 at 11 West 32nd Street.

Food Gallery 32 at 11 West 32nd Street

https://foodgallery32nyc.com/

Ever since the City reopened indoor dining and the weather has gotten nicer, this food court has been very busy. It is so much fun to walk around and see the sites and smells of all the food vendors. You could spend about two hours just watching everyone cook and then observe what people are ordering making it harder to choose.

Many of the booths offer Korean dishes and barbeque but there is also please to buy simple but amusing looking desserts in the shape of fish and the vendor by the front door offers churro desserts and ice cream in whimsical shapes and colors. They are desserts for the senses. I am slowly eating my way through the food court.

My first visit to the Food Gallery, I made an exploration trip just to see what was available and took some mental notes and then on the second trip I knew where my first stop would be and I chose MaMa K-food, a stall that sells buns, croissants, Matcha Taiyaki a type of fish shaped waffle that is filled with either red bean paste, custard, cream cheese or Nutella chocolate and Delimanjoo which is a smaller version of the fish shaped treat in original or chocolate filled.

I chose the Matcha Taiyaki filled with custard ($6.50-see review on TripAdvisor).The waffle was good but it was not as creamy as I thought it would be. Still it warmed me up on a cool afternoon.

The Cream and Nutella fish

MaMa

MaMa K Food at Food Gallery 32

My third trip to the food court I visited Sweet Churro for their specialty the Churro Dog ($6.50-see review on TripAdvisor). I have never had something so simple and so mind blowingly good. The stall takes a hot dog, cooks it and then wraps it in sweet churro batter and then deep fries it. When it comes out, the churro is crisp and golden brown and the hot dog crackles. Then they dip the churro in cinnamon sugar and tops it with a honey mustard glaze. I took it into Greeley Square to eat and I swear that people were observing me have a good time untangling it and happily chomping it down. It is a great combination of sweet and savory flavors.

Sweet Churros is located to the left as you walk into the Food Gallery 32

The Churros and Korean hot dogs.

I love the food here. I recently came to lunch and had to get my fix of fried food. I had one of the Potato encrusted Mozzarella stuffed Hot Dogs and a Fruitti Pebble Churro. They were both delicious and made for a wonderful lunch. Admittingly I can’t do this everyday but every once in a while it tastes really good and is a treat.

My Lunch at Sweet Churro in Koreatown

The Potato Encrusted Hot Dog

I highly recommend this hot dog for lunch or dinner (but only every once in a while).

The Passion Fruit Lemonade is so refreshing on a hot day.

The Frutti Pebble Churro

The Fruitti Pebble Churro that you have to try when you are in Koreatown.

https://www.sweetchurros.com

My first week at New York University for Graduate School on September 7th, 2022, I took a food walking tour of Koreatown, and returned to the area for lunch but this time with classmates (who were all thirty years younger than me). I ordered my lunch from BBQ Chicken at 25 West 32nd Street.

https://bbqktownnyc.com/

My review on TripAdvisor:

https://www.tripadvisor.com/Restaurant_Review-g60763-d14990480-Reviews-BB_Q-New_York_City_New_York.html?m=69573

This was a group shot of all of us at the tour ordering lunch at the Food Gallery.

Group shot of us from NYU for the Koreatown walking tour on September 7th, 2022

We joined each other for lunch in the Broadway sitting area that borders West 33rd and 32nd Streets. This is next to Greeley Square Park. It was a nice way to introduce myself to other students in the SPS Program. I felt less nervous about school. Martin, our tour guide was really nice and really took us around Koreatown and learning about the restaurants in the neighborhood.

Us from NYU at lunch during the Koreatown walking tour

It was nice to visit the neighborhood again that afternoon. It brought back good memories of visiting the area a few years earlier for lunch.

The Fried Chicken here is excellent

The Fried Chicken dishes here are so good. I had the Honey Garlic Chicken both times I came here, and it is just excellent. The portion sizes here are very generous and I was stuffed after lunch.

The Honey Garlic Chicken

The chicken here is the best!

For dessert, I stopped at Paris Baguette at 6 West 32nd Street. I never knew that Paris Baguette was a Korean chain. The pastries were much different from the other branches they have. I had the most interesting apple doughnut there. You need to check them out here.

Paris Baguette at 6 West 32nd Street

Paris Baguette’s cases of baked goods

Paris Baguette’s selection of pastries

https://parisbaguette.com/locations/ny/new-york/6-west-32nd-street

My review on TripAdvisor:

https://www.tripadvisor.com/Restaurant_Review-g60763-d2460381-Reviews-Paris_Baguette_Bakery_Cafe-New_York_City_New_York.html?m=69573

After eating my lunch that warmed me up, I continued walking down West 32nd Street past all the busy restaurants and people happily eating both outside and inside on this cool day. It was nice to spend the afternoon with my future classmates.

As I made my way to Fifth Avenue that splits the neighborhood from west to east, I passed the elegant 315 Fifth Avenue.

315 Fifth Avenue-The Rock Building

https://streeteasy.com/building/315-5-avenue-new_york

The building is known as “The Rock Building” and was built in 1907 for owner Mathias Rock, a local merchant and tailor who made a fortune in his trade and had this building built for his business. The architects for the building were Maynicke & Franke and the building was a hybrid of French Classical and Beaux Arts trim with cast iron show windows and heavy decoration are the room and around the top windows (Daytonian). The beauty of this building is that it is tall and narrow and the way it fits into its space on Fifth Avenue.

Located in the bottom level of 315 Fifth Avenue is the museum/cafe Ginseng Museum Cafe by CheongKwanJang. This unique little museum/retail store has the most beautifully wrapped merchandise and tells the history, production and trade of Ginseng Tea (Closed August 2025).

Ginseng Museum Cafe by CheongKwanJang at 315 Fifth Avenue (closed August 2025)

https://www.kedglobal.com/newsView/ked202109170005

Sitting at the end of the block between East 32st and East 33nd is the Design Building on Lexington Avenue at 200 Lexington Avenue on the border with Kips Bay. You have to walk the width of this building to appreciate its beauty.

The New York Design Center Building at 200 Lexington Avenue stands out for its detailed beauty and its embellishments that accent the outside of the building. It was built in 1926 and designed by architect Ely Jacques Khan as the New York Furniture Exchange. The building was to cater to furniture and department store buyers. It now caters to the full interior design experience with furniture, lighting and textiles.

200 Lexington Avenue-The New York Design Center

What I love about this building is the beautiful merchandise you can see in its windows and the displays of furniture. The upper part of this neighborhood has a lot of design and home furnishings stores on the side streets.

The embellishment on the Design Building.

On the way back down the block I passed the the HG Hotel at 34 East 32nd Street, one of the Small Luxury Hotels in the World. The hotel was built in 1920 as the St. Louis Hotel and was designed in the Beaux Arts style (HGU Hotel History and StreetEasy).

34 East 32nd Street-The HG Hotel

https://www.hgunyc.com/

As I walked further down the street, I peeked over some of the scaffolding to see another interesting building being renovated at 29 East 32nd Street, The Grolier Club building. This was the second home of this private club now located at 87 East 60th Street. This building was the second home for the club and was built in 1890 and designed by architect Charles W Romeyn in the Romanesque Revival design. The club left this building in 1917 for its new home uptown (Wiki and Daytonian).

The historic plaque for The Old Grolier Club at 32 East 32nd street

29 East 32nd Street-The old Grolier Club buildings

https://en.wikipedia.org/wiki/29_East_32nd_Street

Two other hotel buildings stood out on the walk back down to the west side of 32nd Street. The first one being at 15 West 32nd Street, The Hotel at Fifth Avenue. This was the former Aberdeen Hotel. This beautiful hotel was designed by architect Harry B. Mulliken in the Beaux Arts style with immense detail and opened in 1904 as an ‘apartment hotel’ (Daytonian).

15 West 32nd Street-The Hotel at Fifth Avenue

https://www.hotelatfifthavenuenyc.com/

The entrance to the hotel in all its glory.

Crossing the street, I took a detour back to Keki Modern Cakes (now a Hokkaido Bakery) at 315 Fifth Avenue, a small Korean bakery that sells cream puffs and fluffy cheese cakes. I had to try one of their Milk flavored cream puffs.

At $4.00, these were a little pricey but the quality is excellent. The outside is crisp and sweet and the inside is a silky creamy filling. I was so impressed that I came back at second time to try the Ube version of the cream puff and was told that it is a type of sweet potato. This version had a sweet purple cream inside.

Keki Modern Cakes

Keki Modern Cakes at 315 Fifth Avenue (Closed December 2025)

https://www.kekimoderncakes.com/menu

Hokkaido Baked Cheese Tart at 315 Fifth Avenue

https://www.hokkaidobakedcheesetart.com/

My review on TripAdvisor:

https://www.tripadvisor.com/ShowUserReviews-g60763-d28127187-r1052560468-Hokkaido_Baked_Cheese_Tart-New_York_City_New_York.html?m=19905

The inside of Hokkaido

Ube cream puff

Inside the cream puff

Having a little sugar inside me gave me that extra boost of energy and turned the corner to walk down West 33rd Street. Here’s where the architecture starts to change from the beautiful Beaux Arts buildings of the lower 30’s to the more Art Deco style and contemporary designs of the progress of the neighborhood.

There were still the holdouts with the Herald Towers, the old Hotel McAlpin, 1282-1300 Broadway once the largest hotel in the world. The hotel was built in 1912 by architect Frank Mills Andrews for hotelier General Edwin A. Alpin. The hotel had the most modern touches of its era and remained a hotel until it was converted into apartments in the 1980’s (Wiki).

1282-1300 Broadway-The Herald Towers/McAlpin Hotel

https://en.wikipedia.org/wiki/Hotel_McAlpin

Across the street is 1270 Broadway

1270 Broadway

https://www.squarefoot.com/building/ny/new-york/1270-broadway

1270 Broadway, known once as the Wilson Building, was built between 1912 and 1913 in the class Beaux Arts style. It now serves as an office building. You have to look up from the square to admire its beauty.

Still the most amazing building in the neighborhood is the Empire State Building on the corner of Fifth Avenue between West 33rd and 34th Streets. It’s the most impressive and well known building in the neighborhood is the former tallest building in the world at 102 floors, the Empire State Building at 2-20 West 34th Street.

The Empire State Building is probably the most famous building in New York City outside of maybe Rockefeller Center and one of the most prominent. The building sits on the side of the former Astor Mansion and the first Waldorf-Astoria Hotel before the current one was built in the 1930’s on Park Avenue.

The Empire State Building was inspired during the “Race to the Sky” movement in New York City during the 1920’s prosperity with builders vying for the “World’s Tallest Building” title. This was going on in cities all over the US at a time of great innovation in building. The building was conceived in 1929 long before the Stock Market Crash of 1929 as 40 Wall Street and the Chrysler Building were being constructed (Wiki).

The Empire State building at 20 West 34th Street

https://www.esbnyc.com/

The building is known just by its appearance and is probably best known for the movie “King Kong” back in the 1930’s and most recently “Sleepless in Seattle” in the 1990’s. The movies don’t do the building justice from its sky decks with views of Manhattan and beautiful Art Deco details on the elevators and in the lobby. The 102 story building is one of the ‘Seven Wonders of the Modern World’ and was the tallest building in the world until the World Trade Center opened in 1970 (Wiki). It is now the second tallest building in New York City.

The famous clip of the original “King Kong”

The security has gotten tighter around the building lately so you have to move quickly if you are going to take pictures. The Skydeck and the Museum at the Empire State Building just reopened and is opened with timed tickets.

I ended back at Lexington Avenue on the other side of the Design Building and then turned around as it started to get dark that evening. This is where the neighborhood starts to modernize with newer buildings along Park and Madison Avenue and the parts in between East 33rd Street.

I got back to Greeley Square as the sun started to go down. On my first night in the neighborhood before indoor dining opened, I stopped at BBQ Chicken Ktown at 25 West 32nd Street for dinner.

BBQ Chicken Ktown at 25 West 32nd Street

https://bbqktownnyc.com/

They have a nice assortment of to go dinners, and I grabbed a box of their Honey Garlic Glazed Chicken. It was delicious and on a cold night was the perfect dinner. The only problem was I had to eat it on stone barrier in Greeley Square and it must have been 32 degrees and windy that night. Still the sticky sweetness of the chicken pieces warmed me up as the wind whipped by.

The Honey Garlic Glazed Chicken is delicious. It is a real treat!

On another trip to finish the neighborhood, I stopped at Teso Life at 1265 Broadway just off Greeley Square. This small but unique Japanese department store carries all sorts of cosmetic and care products on the first and second floor. On the second floor, it has a snack and small grocery department where they have the best assortment of unusual bagged snacks.

I grabbed two bags of snacks, Wagaya Corn Hot & Salty puffs ($1.39) and Sanko Karikari Twist Cheese Swirls ($1.99). They were salty and savory and I devoured both bags in record time. I love it when you find such unique places to shop.

The Snack department at Teso Life Department store. The different flavors of chips.

Teso at 1265 Broadway

https://www.tesolife.com/en/stores

Snacks at the store.

When visiting Koreatown/Midtown South it offers such a distinct amount of experiences. You are seeing the old mix with the new in this ever changing neighborhood. Koreatown has expanded its original borders from West 32nd and 33rd Streets from Sixth to Fifth Avenues to almost Park Avenue with some new restaurants bordering Lexington Avenue.

NoMAD (North of Madison Square Park) is expanding as well to what was once called Herald Square and Greeley Square with the ongoing renovation of the older buildings for newer businesses. The neighborhood is coming full circle again as the center for the Tech and Media industries and the expansion of the City’s colleges.

The old is becoming new again!

Koreatown at night

Koreatown is still expanding across Fifth Avenue towards Lexington Avenue. There are more shops and restaurants opening along Fifth Avenue and the side streets from East 34th to East 32nd Streets. The popularity of the neighborhood during lunch and dinner time has gotten a lot busier since the pandemic ended and people want to enjoy the neighborhood.

Read my other blogs on Exploring Koreatown/Midtown South/NoNaNe:

The Borders of the Koreatown:

https://wordpress.com/post/mywalkinmanhattan.com/16912

The Avenues of the Koreatown:

https://wordpress.com/post/mywalkinmanhattan.com/17304

Places to visit:

Greeley Square

Between 33rd and 32nd Streets/Broadway to Sixth Avenue

New York , NY 10001

(212) 639-9675

https://www.nycgovparks.org/parks/greeley-square-park

https://www.nycgovparks.org/parks/greeley-square-park/history

Open: Sunday-Saturday 7:00am-6:00pm

My review on TripAdvisor:

https://www.tripadvisor.com/Attraction_Review-g60763-d3529407-Reviews-Greeley_Square_Park-New_York_City_New_York.html?m=19905

The Empire State Building/Skydeck and Museum

20 West 34th Street

New York, NY 10001

(212) 736-3100

https://www.esbnyc.com/

https://www.esbnyc.com/buy-tickets

Open: Sunday-Saturday 1:00pm-10:00pm

My review on TripAdvisor:

https://www.tripadvisor.com/Attraction_Review-g60763-d104365-Reviews-Empire_State_Building-New_York_City_New_York.html?m=19905

Teso Life Department Store

1265 Broadway

New York, NY 10001

https://www.tesolife.com/en/local-stores

(917)409-0462

Open: Sunday-Saturday 12:00pm-9:00pm

My review on TripAdvisor:

Places to Eat:

Fresh Pizza & Deli

876 Sixth Avenue

New York, NY 10001

(212) 779-7498

https://99centsfreshpizzaanddelinewyork.mybistro.online/

Open: Sunday-Friday 6:00am-12:00am/Saturday 24 hours

My review on TripAdvisor:

https://www.tripadvisor.com/Restaurant_Review-g60763-d23125364-Reviews-Fresh_Pizza_And_Deli-New_York_City_New_York.html?m=19905

My review on DiningonaShoeStringinNYC@Wordpress.com:

https://wordpress.com/post/diningonashoestringinnyc.wordpress.com/2000

Food Gallery 32

11 West 32nd Street

New York, NY 10001

(718) 210-6577

Open: Sunday-Saturday 11:00am-9:00pm

https://foodgallery32nyc.com/

My review on TripAdvisor:

https://www.tripadvisor.com/ShowUserReviews-g60763-d2306797-r783758087-Food_Gallery_32-New_York_City_New_York.html?m=19905

Sweet Churro

My review on TripAdvisor:

https://www.tripadvisor.com/ShowUserReviews-g60763-d15173948-r784500382-Sweet_Churros-New_York_City_New_York.html?m=19905

MaMa K Food

My review on TripAdvisor:

Keki Modern Cakes (Closed December 2025)

315 Fifth Avenue

New York, NY 10016

(212) 889-0251

https://www.kekimoderncakes.com/locations

Open: Sunday-Thursday 12:00pm-7:00pm/Friday and Saturday 12:00pm-10:00pm

My review on TripAdvisor:

https://www.tripadvisor.com/Restaurant_Review-g60763-d14208455-Reviews-Keki_Modern_Cakes-New_York_City_New_York.html?m=19905

Hokkaido Baked Cheese Tarts

315 Fifth Avenue

New York, NY 10016

(917) 261-5820

https://www.hokkaidobakedcheesetart.com/

Open: Sunday 9:00am-9:00pm/Monday-Thursday 8:00am-9:00pm/Friday 8:00am-10:00pm/Saturday 9:00am-10:00pm

My review on TripAdvisor:

https://www.tripadvisor.com/ShowUserReviews-g60763-d28127187-r1052560468-Hokkaido_Baked_Cheese_Tart-New_York_City_New_York.html?m=19905

BBQ Chicken KTown

25 West 32nd Street

New York, NY 10001

https://bbqktownnyc.com/

Open: Sunday-Saturday 11:00am-10:00pm

My review on TripAdvisor:

https://www.tripadvisor.com/ShowUserReviews-g60763-d14990480-r782553557-BB_Q-New_York_City_New_York.html?m=19905

Paris Baguette

6 West 32nd Street

New York, NY 10001

(212) 244-0404

Home

My review on TripAdvisor:

https://www.tripadvisor.com/Restaurant_Review-g60763-d2460381-Reviews-Paris_Baguette_Bakery_Cafe-New_York_City_New_York.html?m=19905

Ginseng Museum Cafe by CheongKwanJang

315 Fifth Avenue

New York, NY 10016

(212) 685-1003

https://kgcus.com/

Open Sunday 12:00pm-6:00pm/Monday-Saturday 11:00am-7:00pm

My review on TripAdvisor:

https://www.tripadvisor.com/Restaurant_Review-g60763-d6809267-Reviews-Korean_Ginseng_Corp-New_York_City_New_York.html?m=19905