I have never taught Personal Finance and the way it has been taught in the past by previous Professors I had no interest in following. I could not see a course that was to prepare you for your financial future that could be that dry. A course with online quizzes and tests could not possibly be the best way to learn about retirement. Having experienced investing with the stock market, CD’s and Mutual Funds, I know personally the pitfalls of investing in this current very shaky market and that’s what I wanted to teach the students. Not to be afraid to start NOW!
The logo for “Lertaw Investment Inc. -Growth comes from Within”
In the past, I have created these projects under the Bergecco-Parc Consulting Inc. banner, the main consulting company, the Orion Malls banner, a Mall design company and the Buscomonzefi.com banner, my Tech Division. Each business does its best to be creative, forward thinking and have a thought producing presentations. I also challenge the students to top on another in their presentations and build on what they have seen others do in the past.
Professor Justin Watrel, CEO Lertaw Investment Inc.
So for my personal finance class, I got away from the traditional Bergecco-Parc Consulting Inc. banner that I use for my Marketing, Management and Communications classes and created Lertaw Investment Inc. Lertaw is my last name spelled backwards (okay, I thought it was clever).
So I created the scenario of the Team Project was I was the CEO of a family Investment company with headquarters in Newark, NJ, where it was founded back in the early 1800’s. This company was an offshoot of another family company that was founded after the Revolutionary War. All the students were new hires who were on probation with the company and had to prove themselves.
The Original Project and Teams with the First Task:
With so many students in this class, (I originally started with 35 students that went to 31 by the time the class was over), I broke each Team up into a Team of five lead by a Divisional Vice-Presidential and an Investment Advisor who would be their second in command. They were assigned with giving everyone a part of each week’s tasks.
For the next four weeks what I would do is give each group a series of tasks and activities that the student financial consultants had to work on as a Team. Each Team was given a budget of $25,000 and had to use this investing account to pay for client purchases and for Team expenses.
While I was doing that, each individual student had to write their own investment paper. The scenario I gave each student was that their great aunt died and left them $5,000 with the stipulation that they could not spend the money but invest it for their future. I gave a series of scenarios here as well. I figured this paper would force them to think more about the overall project. It really got them thinking.
Paper Three: Creating a Personal Financial Plan from a $5,000 inheritance from your Great Aunt:
The first Task: Opening a CD at your local bank for $1,500.
Over the next three weeks while I had the students working on their Team Project, I gave each of the students tasks to invest in for their money from their Great Aunt. The first task was they had to go to the bank and get information for opening a CD for $1,500. This way I forced all these students to talk to their banks to get a perspective on HOW to invest their money in the future.
Paper Three Task Two:
The next task was to spend $1,200 on a series of stocks that include one Tech Company, two Food Companies and one Banking Company
The last task was to open a Bond for $300 (I made a math mistake and it would have been $3,000). Oh well, this way they had money left over to keep for emergencies.
While the students were writing Paper Three for the class and doing their research for the their personal papers, which was a big part of their grades, they were using some of their personal research for their Team assignment. This way each Student Investor brought their own research and perspective to the project. This way the project got five different opinions.
Task One for the Team Project included:
(This is part of the initial package that I gave the students)
Invest $4000 in two high interest CDs for a client. This is where the individual research came in handy and each student could contribute their research on this part of the project.
Buy $6,000 of stocks in Two Tech Companies. Two Energy Companies, Two Foodservice and Two Travel Stocks. The Student Investors got to pick the companies and the amount at each company that they wanted to spend.
Plan a Cocktail party with creating a menu, invitation and budget between $1000 and $1200 in our Newark Headquarters. The Cocktail Party was going for be for both perspective clients and established customers plus Corporate members wanting to meet everyone.
The Vice-President and the Financial Advisor had to take a Business Trip to Boston, MA to meet with clients. The rest of the Team will stay behind in the office. You have to set up a travel budget for your trip for Lertaw Investments for the trip. This money will be deducted from your $25,000 so you need budget. The company will let you travel First Class if you want but it will lower your investment amount.
The top executives had to book either a Railway Ticket Round Trip or an Airline Ticket from Newark to Boston and back, a hotel room for two nights (Breakfast is included in the hotel stay), meals for lunch and dinner and extra money to see the sites in Boston if you want. Please set up the travel budget for two people and how much the Business Trip will cost.
They had to buy $5,000 worth of Mutual Funds (Vanguard, American Century Investments, T. Rowe Price etc.) for the client. You need to tell me what funds you want to buy and how much. The client is leaving this at your discretion.
Their Client wanted them to buy $2,500 worth of McDonalds stock. They want to buy as much as possible with the $2,500 so you need to watch the stock price of McDonalds and what day you will buy it. Your Team needs to tell me when you bought it, how much you bought and at what price did you buy it at.
Lertaw Investments is looking for a new Healthcare plan. The company wants proposals for new Dental, Visual and Medical plans for each of your Teams
Please sell $1,500 shares of McDonalds stock and note on your account whether you had a profit or loss on the sale. Please by $1,500 worth of Chipotle and Krispie Kreme stock. You can buy whatever shares you want of the stock but the client wants the most for their money. The remainder of the $1,000 worth of McDonald’s stock will stay in the account and please monitor the profit/loss on this investment.
Corporate liked your proposal for the cocktail party and your budget for the business trip up to Boston. They have reimbursed you for the expenses so put the money back into your account. You know must buy $1,500 worth of Automotive and Airline stocks. Please pick two automotive and one airline stock. The client is leaving the discretion of the number of shares of stock up to the Team.
The Team needed to arrange a Team Dinner for the members of your Team. Please pick a restaurant in Newark, anyone you like, and tell me the name, provide menu and pictures and what your Team will order. Remember you are considered over 21 and can drink so please think of the wine and cocktail menus as well. Your budget for dinner must be $1,000 and below. Remember that tax and tip need to be included. Some restaurants have fees for parties over five so this needs to be included.
With the remaining money in their budget, they could buy stocks of their choice. The Client now trusts you and your Team can use its discretion.
To end this project, the Team should have a remaining budget of $1,000.00 left or as close to it as possible. There are always emergencies that need to be covered and there should be this amount left in your account. The rest of the money should be spent.
The final part of the project, the Team should finish their last report with a complete breakdown of how your Team spent their $25,000.00 budget as the final page of the report and I wanted to see everything footnoted.
Each class I would do my lecture on the chapters in the book which covered the topics in the scenarios and then leave them the last half hour to meet with their Teams in class. Each Team then had to submit their findings in a full report, which they had three attempts to get correct. Only one Team of the five did it correctly and even they made mistakes.
I also set up a prize for this two step process. The Team with the best report would get ten (10) points added to their Midterm (and trust me, the class Midterm results were not that good) and then that Team would get promoted to the President and SVP of Operation’s and create the Corporate website and PowerPoint presentation for the project. I swear, I have the eye for Corporate talent and the Team that won did an excellent job with both.
The pitfall with this project like any Team project, both in school and in the workforce, there are those who do not want to do their work or milk their share of the project so they do not have to do anything else. I had to ‘fire’ (i.e. fail) one student, who did not seem to care anyway (he spent the entire time in class on his cellphone texting his friends). I also had Student Investors who spent three weeks working on a simple Cocktail Party or Team Dinner (which had nothing to do with Personal Finance), so I had to grade them on this and deal with items like this.
I had to be a very proactive CEO with over thirty Student Investors doing all different types of investing and projects for their teams. The Vice-Presidents and Team Advisors had to hand in a report to me three times before their Final Team Report was due the week before the final exam and do their breakdown of how they spent their money. You see what people are made of when they had to do basic math. I had to check each report thoroughly, add up all their business expenses and make sense of everything. Only two groups got close to a professional type of report but I could see where the frustrations came in. Again some of the Team Members did not do their job properly and I had to deal with this. I now know why so many CEOs are so frustrated today and this is just a simulated project. Still I was very proud of these students who accomplished so much and learned the book’s subject matter on their own in a pace that made sense to them.
This is what learning is about especially about Personal Finance. You have to spend the time figuring it out for yourself and that is the hardest part of life.
During the Presentation, each Team had fifteen minutes to explain how they spent and invested their money, how they planned their dinners and cocktail parties and how they researched their business trip to Boston.
I was floored by each Team’s creativity and the selection of stocks, bonds, and CDs they chose as no two Teams were the same. With the exception of the winning Team, all the other Teams got an ‘A-‘ on their projects. I found this is a better way to teach rather than trying to get them to learn it from the book.
I am constantly amazed at what happens when you challenge students to learn. We are in a new era where just reading the book and exams will not be the norm. I just love the challenge of seeing students learn and having fun doing it.
The Bergecco-Parc Consulting Inc. Executive Team picture in the Bergen Room on the Bergen Community College campus for the project “Dining at the Bergen Room: the Ultimate Dining Experience” on April 24th, 2024.
In my live classes, I open my consulting company, “Bergecco-Parc Consulting Inc.”, for business and the whole class bands together and we have one big project. In the era of post-COVID and online learning, I was lucky that I was able to teach one of the live classes on the Bergen Community College, Paramus Campus. It was such a pleasure welcoming students back to campus with live lectures and conversing with them.
The Bergecco-Parc Consulting Inc. corporate logo of the six trees
In the past, I have created these projects under the Bergecco-Parc Consulting Inc. banner, the main consulting company, the Orion Malls banner, a Mall design company and the Buscomonzefi.com banner, my Tech Division. Each business does its best to be creative, forward thinking and have a thought producing presentations. I also challenge the students to top on another in their presentations and build on what they have seen others do in the past.
Professor Justin Watrel, CEO & Co-Founder of Bergecco-Parc Consulting Inc.
Two semesters ago we created the project “It’s Cultural on Campus-Bergen Community College” publicizing the Gallery Bergen, The Ciccone Theater and the Bergen Room Bistro to the outside community. It was a ‘Digital Campaign’ to bring people to the Bergen Community College campus from all over Bergen County, NJ to enjoy all the wonderful things to do and see on our campus. The project was a huge success and all the Professors and Departments involved really enjoyed the Presentations (See Day Two Hundred and Sixty-Six):
Day Two Hundred and Sixty-Six: “It’s Cultural on Campus”:
One of my counterparts on campus loved the campaign and ‘hired’ (asked me) to expand the project for a “Digital Campaign” for the Bergen Room and expand the project with all new menus, commercials and create a special Themed Dinner for the student dining room. This resulted in “Dining in the Bergen Room”:
I got Professor Drakeford and Professor/Chef Morrisey involved in the project and we worked together to see the best ways to promote the success of the Culinary Program’s Student Run Dining Room.
I created the Teams two weeks before the Spring Break and got them started on their project. When we returned from the Spring Break, we arranged for the class to dine in the Bergen Room. Chef Morrisey and his Team of Culinary Students created a special menu for us when the Bergen Room was closed and the students got feast on a four course meal courtesy of the Culinary Arts Department.
Having lunch with my students at the Bergen Room on the Bergen Community College Campus in Paramus, NJ:
We started the Testing Menu with a Pumpkin Carrot Ginger Soup.
Then we had the second course with a Toasted Green Salad with a light Cream Dressing.
The main course was a Chicken in a Creamy Peppercorn Sauce, Baked Pasta and Roasted Brussel Spouts.
The meal was completed with a Cream Cheesecake that tasted more like a cream cake and topped with Fresh Strawberries.
All the Teams got to dine with one another and get to know each member in a less formal setting.
This meal got the students to know their product better and look around the Bergen Room and see how they could take this student run dining room and transform it to a special themed event that would dazzle myself and the other Professors and bring in the paying public. Here are some of their ideas:
Along the way, I had various speakers come in to talk to the students. Professor Tim Blunk from the Art Department and the Curator for Gallery Bergen, our on campus Art Gallery came in to talk to the students about the artists that are available on campus and the number of students on campus who are looking for projects for their portfolios. He also discussed some of the happenings at Gallery Bergen.
Professor Jim Bumgarner, the head of our Theater Department, came in to talk to the students on the student singers, actors and dancers that study at the college. He discussed upcoming shows and theater events planned for the future. He added too that there are a lot of students looking to add to their resumes on projects like this.
Our last in house field trip was to the Horticultural Department and to the Greenhouses in Ender Hall. Dr. Steven Fischer, who is head of the Holocultural Program, gave us a tour and talk on the growing seasons, the plants that are grown and available in the greenhouses, the arrangements that are created for the Bergen Room Bistro.
The tour of Greenhouses on our last inhouse field trip with Dr. Fischer explaining the greenhouses.
Asking questions about the floral arrangements used for the Bergen Room.
Discussion of the grounds of the Horticulture Department grounds.
It was a good tour and opened the students eyes on how events were decorated and where the flowers came from and how they were grown. The students were creating their centerpieces for their theme dinners and I wanted them to see where they would get the flowers from.
My President and SVP of Operations on the field trip to the Greenhouses.
We finished our last Board meeting the week before the Presentation and then the Executive Team had a week to make the adjustments. We would be presenting the Project in the Bergen Room Bistro on April 24th, 2024.
The new Corporate website for the Bergen Room Team:
The Presentation Day had some hiccups along the way but overall it was a great Presentation. I was so proud of the students. Each of the competing Teams set up for extra credit a table in the Bergen Room on how their Dining Experience would be set for the evening of their meal. I have to say that the Teams did a nice job with the decorations and all received extra credit for their place settings. There was a lot of creativity in this class.
The were the three Team tables on how they would be set for their ideas for the Student Fundraiser.
Team One’s Display Table
Team Two’s Display table (The Wining Team)
Team Three’s Display Table
The Three Teams then started their Presentations to Chef Morrisey and his student staff, invited guests and friends of the students who came to see the Student Consultants ideas. What creativity! Each team had to present their theme, their menus, music for the event, artwork, floral arrangements and Social Media campaigns. It was an afternoon of a lot of creativity and though that went into each Teams ideas.
Here are their Commercials promoting the Bergen Room:
Team One:
Team Two:
Team Three:
Here are their Presentations from the afternoon. Each Team had to ‘pitch’ their ideas to the Culinary Team.
Team One:
Team Two:
Team Three:
The Teams competed for the prize being the most creative and effective project to sell the Bergen Room Bistro to the outside community.
Team Three even created for extra credit a AI version of visiting the Bergen Room.
After the Team conclusion, it was time for questions and answers. The point of the whole project was to get the students ready for a career in business and marketing and there were questions of why the project was taken so seriously. The answer I had for one parent was that you want your son or daughter to get a good job out of college? It is better they get their lumps here than on a new job. They will be more prepared for the workforce.
One parent did compliment me in that his son was so excited about the project and it really showcased his son’s talents in filming and graphics. That was nice to hear that students are excited about their work. I know that these are the students that will get good jobs out of college and be prepared for Corporate expectations.
I couldn’t more proud of a group of students that banded together to showcase this wonderfully run student dining room.
Have you been there yet?
I took pictures with my Executive Team before the Presentation. I very proudly wore my Alumni Chef’s Jacket from when I graduated from the Culinary Institute of America in 1998. I don’t think it had been out of the dry cleaning plastic since that time.
Professor/Chef/CEO Justin Watrel with SVP of Operations Ayesha Zulfiqar and President Tugay Bera Bozogluer.
Professor Justin Watrel with the winning Team Project from Team Two. I was very impressed with their work. The Team was lead by Vice-President Mauricio Benitez and Team Leader Dennis Shkembi.
My group picture with Team Three lead by Vice-President Taner Ender and Team Leaders Kane Cheng.
Our Corporate picture for the Bergen Room Team at the end of the Presentation.
I am so proud of my students each semester. I like knowing I am training the next group of Executives for their future.
In my live classes, I open my consulting company, “Bergecco-Parc Consulting Inc.”, for business and the whole class bands together and we have one big project. In the era of post-COVID and online learning, I was lucky that I was able to teach one of the live classes on the Bergen Community College, Paramus Campus. It was such a pleasure welcoming students back to campus with live lectures and conversing with them.
The Bergecco-Parc Consulting Inc. corporate logo of the six trees
In the past, I have created these projects under the Bergecco-Parc Consulting Inc. banner, the main consulting company, the Orion Malls banner, a Mall design company and the Buscomonzefi.com banner, my Tech Division. Each business does its best to be creative, forward thinking and have a thought producing presentations. I also challenge the students to top on another in their presentations and build on what they have seen others do in the past.
Professor Justin Watrel, CEO & Co-Founder of Bergecco-Parc Consulting Inc.
Recently our college was talking about recruitment to the school and the outreach to the high schools. I had seen the recent “Open House’ flyers and emails on campus and sent to my email and I thought the event could have a bit more pizzaz to it. You were trying to recruit students to come to the college and I thought there could be more to it. Working from our Homecoming, Welcome Week and Ambassadors programs that we had done in the past, I thought of “Go Bulldogs Go!-Open House Spring 2024”, a reinvented Open House with dinners, events, concerts and fun activities for the high school students, their parents and current students to enjoy.
“Go Bulldogs Go-Open House 2024 at Bergen Community College Project:
From here I picked my Executive Team and the various Divisional Teams to complete the project. We had the Talent Team, which pays for everything and get the Benefits package together along with the creating the Holiday Party at the end of the project. The Entertainment Team, who would provide all the musicians and musical performances to all the events that we had planned, the Food Service Team, which created all the menus, meals and ideas for serving food and snacks at all the functions. The most important Team was the Marketing Team, who had to promote the whole program to the high schools, Administration, Students and Parents, to all the events and to the Alumni. It was a big job and we only had seven weeks to put the whole thing together.
Being a CEO does have its headaches though. When you have a class of thirty people working on a project, there is a lot going on and there are those who try to ‘piggyback’ off other students and some just disappear. I had both of those. There were a lot of students I had to work with going forward on this project and a lot of leading I had to do. Having three projects going simultaneously was a lot of work for myself and my Executive Teams but I knew all of them could do it.
This was a project that I really wanted to come to life. I think we can do more for our student recruiting and wanted the programs to really shine to show the best of the college and all its attributes. The first day of the project, I broke the class up into Teams and discussed the project.
The Open House that we were creating was a three day event where we engaged both high school students and their parents, the current student body of Bergen Community College and Alumni.
I challenged the students to put a Pep Rally together for the sports teams on campus, a active concert and games, a nice International dinner and a breakfast brunch with music and an active tour of campus while promoting the campus for students to attend. The tours were created to show the best attributes of campus such as the music labs, the AI labs, the Ciccone Theater, the Bergen Room, Gallery Bergen and all our sporting facilities. There is so much at our campus that people do not see on these tours. I also do not like the idea that we burden students with financial aid issues not instead of when they accept coming so I put less emphasis on that. I want them to know all the great cultural things they can enjoy when they do decide to come to Bergen Community College.
As part of the class, I had an in class field trip around campus. I could not believe that most of these students didn’t know that all these things existed on campus. I should have learned from previous classes. This is how this all got inspired. When I asked all the students what their experience was like on campus, most of them just said that they came to class and went home. They never ventured around the campus. A few ate in the cafeteria and one or two had been to the Ciccone Theater and a few more had heard of Gallery Bergen.
The in class trip included Gallery Bergen, with its new contemporary art exhibition, the Bergen Room (in its old location) and the Ciccone Theater, where Professor Baumgartner was doing dress rehearsals but always has time to talk about the Theater Department. That really helps. Then we went outside to the new outdoor courtyard to show the students the logistics of where the concerts and some of the cultural events would take place. Then it back to the classroom to start getting the groups to work on the project. The majority of the students finally got what I was talking about and got to work. Then we started our weekly board meetings.
After seven weeks, the Teams were preparing for our Presentation on December 6th, 2023. I have to say that I was going through a lot in my personal life. Sinterklaas weekend had been the weekend before and all I had done is run around the Hudson River Valley with the Snowflake and Sinterklaas festivities in both Kingston and Rhinebeck, NY. There was a lot of running around the two towns plus running to Ringwood Manor before I left to take pictures of the mansion’s decorations for Christmas. I was not too sure how much time I would have after Christmas (I found that I had none) and was on a picture taking tour.
Then I had my own class presentations in Digital Marketing and Customer Relations class with much stress to get them right (I got ‘A’s on them both) and then had two days of my own students presentations to be followed by another presentation I had to make in Bloomingdales President Marvin Traub with his book “Like No other Store in the World” for my Hotel Sales & Marketing Class (another ‘A’) and then lead to another weekend of picture taking upstate of historical homes and towns. I never sat still and got very little sleep.
In the morning, I had presented my “I’m Glad I’m in Glen Rock, NJ” project with my Marketing class and that went off perfectly so I had high expectations of this class. My President and Senior Vice-President of Operations did not let me down. We had a few hiccups with the presentation but overall it was excellent and I was very impressed by the work and effort the students.
The project results were wonderful and it really showcased the campus with wonderful events to engage the students and their parents over a three day period. I know if the campus really put this whole event on, we would recruit a lot more students with no problems.
What was nice that evening was talking with the parents after the presentation. They were not only impressed by their sons and daughters presentation but impressed by the whole class. That all keep wondering how I get them all to dress up and especially shave. I always reply the same thing, I grade them. I really think though it is the pride that the students have in doing a good job and wanting the look the part of being an executive representing the company. This project prepares them for a future that is unknown to them but now a lot less scary.
This contains all the commercials, artwork, the PowerPoint and headquarters plans.
The Holiday Party Project:
In lieu of the traditional quiz, I have the students get back in their groups and create ideas for a Corporate Christmas Party for the New Brunswick headquarters. It always amazes me what the Teams can do in an hour. The funny part by this point is that they are so used to working with one another it becomes second nature to them. This quiz is a nice way to end the semester and maybe create some new friendships amongst the students.
In my live classes, I open my consulting company, “Bergecco-Parc Consulting Inc.”, for business and the whole class bands together and we have one big project. In the era of post-COVID and online learning, I was lucky that I was able to teach one of the live classes on the Bergen Community College, Paramus Campus. It was such a pleasure welcoming students back to campus with live lectures and conversing with them.
The Bergecco-Parc Consulting Inc. corporate logo of the six trees
In the past, I have created these projects under the Bergecco-Parc Consulting Inc. banner, the main consulting company, the Orion Malls banner, a Mall design company and the Buscomonzefi.com banner, my Tech Division. Each business does its best to be creative, forward thinking and have a thought producing presentations. I also challenge the students to top on another in their presentations and build on what they have seen others do in the past.
Professor Justin Watrel, CEO & Co-Founder of Bergecco-Parc Consulting Inc.
This time around I got a request from a fellow professor who wanted to promote Gallery Bergen, our on-campus art gallery, for outside tourism. I liked the challenge of that because I have used Gallery Bergen in the past for cocktail parties and gatherings in my other projects such as Welcome Week, Homecoming and visiting the campus. I had always opened my events or included Gallery Bergen in some way in the past projects.
Now Professor Tim Blunk, the art professor who runs the gallery, gave us the challenge of how-to bring people from the Bergen County community into the gallery for the then current Faith Ringgold exhibition “From Jones Road”. Since I had so many students in the class, I thought about a competition between three groups as I had for the “Caribe Cafe” project in which each group would a presentation on the same subject, but I thought we really needed to promote other parts of campus as well.
The interview with Professor Tim Blunk on Gallery Bergen. The inspiration for this project.
So I added The Bergen Room, our Culinary Department’s student dining room and the Ciccone Theater and the Theater Department. I asked all the professors who are involved in these different departments, and they were all enthusiastic about the project. They have been helpful in many of my projects over the last decade.
This time around I had an Executive Team to run the whole show. In the ‘Caribe Cafe’ concept, I had Team Leaders run each Team but with no one in charge of the whole project. I needed an Executive Team to run the presentation, put the website together, put the Team Wrap Up party at the end of the project together and create the budget.
I was very lucky in that one of my students had been the Team Leader for Marketing for our “Springfest” project was in my Marketing class and I knew who was going to get the top spot (and as the CEO/Co-Founder of Bergecco-Parc Consulting Inc I know who’s talented). I picked another student whose “Be a tourist in your own Town” paper on Dumont was excellent to be the Senior Vice-President of Operations. Both ladies work was wonderful and could not have been more professional. They both did an excellent job on putting the whole project together and running the presentation.
The President and Senior Vice-President of Operations ran the presentation, engaged with the Executive Team their ideas for the Office Space for the Team and their ideas for the Wrap-Up Party. Their ideas were well received by the Team.
Then each Team presented their section of the project which consisted of ideas to promote their site, presentation of their commercial and their interview with the professor who ran that division of campus. Each Team member discussed their section of the project and the ideas they had to bring in more of the Bergen County community to the college.
The Proposal for the project “It’s Cultural on Campus”:
CEO Professor Justin Watrel with President Valery Cardona and SVP of Operations Rachel Montpellier and their Team of Vice-Presidents and Team Leaders and Members.
The day of the presentation since it had to be done during the day all four of the professors who assisted in the project were in classes but one parent did show up and she was the one who took our picture. That made me happy.
The presentation was wonderful as each group presented their ideas to better advertise and promote each facility to the Bergen County and beyond target market of customers. The student dining room was presenting lunch each Thursday afternoon at 11:00am, the Faith Ringgold exhibition was in full swing at Gallery Bergen and the Theater Department was promoting their showcase so there was a lot going on at the Bergen Community College campus. The students presented the way to get people there.
We had a small Q & A because there were just two of us there. This was followed by a light reception for the students before they had to head to their next classes and work. I could not have been more proud of a group of students accomplishing this project.
Bergecco-Parc Consulting Inc. headquarters thanks you too!
Commercials:
The Gallery Bergen Team:
An Excellent job promoting the “Faith Ringgold” exhibition (in Spanish)
The Bergen Room Team:
The Ciccone Theater Team:
We got to see part of the latest production from the theater and interview with the director
You can see the interviews with the Professors for each department on the full presentation.
I wanted to thank Professors Tim Blunk of Gallery Bergen, Professor Jim Bumgardner of the Theater Department & Ciccone Theater and Professor Rhonda Drakeford and Chef/Professor Aaron Morrisey for their assistance in making this project the success it was for the students. A special thank you to my boss, Dr. Pierre Laguerre for his constant support on making these projects possible.
A big congratulations to the Marketing Team. You are the ones that brought the project to life!
I constantly try to come up with innovative ideas to promote Bergen Community College with engaging ideas to get students involved the way the four year colleges get their students involved. The courtyard by the main building was just finished being renovated and it is a really nice place for students to gather. There are a lots of places to sit and for people to talk. We have been using it for smaller events when the weather is nice but not in the way to get the whole college involved. I was thinking of ideas of how to get my Introduction to Business students engaged this semester and I had a big group of students (32) to get motivated. Things have changed since COVID started.
In my live classes, I open my consulting company, “Bergecco-Parc Consulting Inc.”, for business and the whole class bands together and we have one big project. In the era of post-COVID and online learning, I was lucky that I was able to teach one of the live classes on the Bergen Community College, Paramus Campus. It was such a pleasure welcoming students back to campus with live lectures and conversing with them.
The Bergecco-Parc Consulting Inc. corporate logo of the six trees
In the past, I have created these projects under the Bergecco-Parc Consulting Inc. banner, the main consulting company, the Orion Malls banner, a Mall design company and the Buscomonzefi.com banner, my Tech Division. Each business does its best to be creative, forward thinking and have a thought producing presentations. I also challenge the students to top on another in their presentations and build on what they have seen others do in the past.
Professor Justin Watrel, CEO & Co-Founder of Bergecco-Parc Consulting Inc.
I came up with “Springfest” when I was looking for names of college events and it sounded like a fun name. I thought back to “Dragon Days” at Cornell and how much fun the students had during that week. At Michigan State, we did not have too many of these campus wide when I was there and we created our own when I lived at Wilson Hall. Welcome Week, Winter Carnival, State is Great Week, and Spring Fling were on their way to becoming traditions at our hall.
At Bergen Community College, we don’t have any big traditional events like these since we are commuter campus. I wanted to change that and I challenged the students to come up with ideas that would involve the whole college. In the past semesters we have created an Student Ambassador Program, Welcome Week for new students, Homecoming for students and Alumni and Springfest would be another big student/alumni event. It would be a series of concerts, dinners, a pep rally and an alumni breakfast that students could join in. It would also be a community event and introduce new students to campus.
Springfest would bridge that gap and a way to show off the campus and all its attributes. I also challenged the students to write a school song. This is the third time that I have done this and the students always do a different take on it. I like the different versions of the song that come from each group.
Like my other two classes, my Marketing class was creating “It’s Wonderful in Westwood, NJ-Be a Tourist in your own Town” and my other Introduction to Business class was creating “Caribe Cafe-A Taste of the Caribbean”, I used the Hierarchy system and created an Executive Team with a President, SVP of Operations, Vice-Presidents, Team Leaders and Team Members. Like my other classes, I had a lot of drama with this group.
“Springfest 2023” was to be a three day Spring Festival with concerts every night, a pep rally for all the sports teams, a barbecue, a student organization introduction, welcome to new students, a carnival with games and actors walking around, food trucks and an alumni breakfast. The students made all of this come to life with creative and innovative ideas in their proposal. I was impressed by the ingenuity that the student consultants showed that evening. My President and Senior Vice-President of Operations showed a cool and calm front and the utmost professionals that evening, leading their Team to success in the presentation.
The project was not without its share of problems and it is all things we see in the real world in the workforce. I had Team members I had to constantly talk to about their performances, their lack of input and not communicating with the Vice-President. I swear I had not done this much discipline since I worked at Macy’s. So this is what the modern CEO is going through. I know that cellphones are going to the bain of our society and our modern business world.
Even through all the drama that I had to endure and what challenges I put the Executive Team through, the student executives overcame it and put together one hell of a presentation. In the end though I had to fire three students from the project and I never did that before but again the modern CEO has a company to run and people who will not do the work can’t be part of the results. They need to find another place to work.
Still, I was proud of the students and here is the project “Springfest 2023”:
The Marketing Team’s “Welcome to Bergen Community College” Video:
The Marketing Team’s Instagram Account:
The Entertainment Team’s video on the new school song:
See the presentation below
The Presentation of the Paramus Team Project “Springfest 2023”:
In lieu of giving a forth quiz, I gave the Teams the scenario that my Corporate partner, Susan Gonzales Honan, was impressed by the Team’s performance on the project and challenged the four Teams to come up with ideas for the New Brunswick Corporate Christmas Party. The project included creating an invitation, a menu with an appetizer, main dish, dessert and a signature Christmas drink. The Entertainment Team was asked to create an original Christmas song for the company. They came up with a very interesting rap song. Here are the results from each Team.
CEO Justin Watrel with Vice-President of Entertainment Joshua Manns and his Executive Team on the night of the presentation.
I have been teaching “Introduction to Business 101” at Bergen Community College for several years now and in the era of COVID, it has been especially difficult. With businesses shutting down never to reopen getting students to understand that business must go on and pivot is a difficult thing to do. You have to learn to adapt and survive or else everything fails.
This is happening in small downtowns all over the country. You have to learn to adapt, or you will fail. Things have gotten better though with the dropping of the mask mandates and businesses opening up.
In my live classes, I open my consulting company, “Bergecco-Parc Consulting Inc.”, for business and the whole class bands together and we have one big project. In the era of COVID and online learning, I was lucky that I was able to teach one of the live classes on the Bergen Community College, Paramus Campus. It was such a pleasure welcoming students back to campus with live lectures and conversing with them.
The Bergecco-Parc Consulting Inc. corporate logo of the six trees
In the past, I have created these projects under the Bergecco-Parc Consulting Inc. banner, the main consulting company, the Orion Malls banner, a Mall design company and the Buscomonzefi.com banner, my Tech Division. Each business does its best to be creative, forward thinking and have a thought producing presentations. I also challenge the students to top on another in their presentations and build on what they have seen others do in the past.
Professor Justin Watrel, CEO & Co-Founder of Bergecco-Parc Consulting Inc.
This semester’s project “Rocking it in Rutherford: Being a Tourist in your own Town” was inspired by the success of the “Take me back to Paterson, NJ” project in 2019. I loved how the students really had to learn about the history of the City of Paterson and about New Jersey history in general. This is something not being taught in schools today.
The blog on Day One Hundred and Fifty-Five: “Take me back to Paterson, NJ” in 2019:
I chose Rutherford because it was the next town over from the Lyndhurst campus where I was teaching and the fact that Lyndhurst did not have a cohesive downtown area to promote. When I walked it, their downtown was in sections instead of one long stretch. Also, Downtown Rutherford had more of a history to it and was picturesque with its old buildings, classic look of an old church dominating the downtown and a park with a band shell at the top of the shopping district. There was more you could do with it.
The town is on two major bus routes one into New York City and one into Newark as well as being a railroad head for New York City. The town has become more desirable for people moving out of New York City for more open space, better schools and the amenities that come with living in the suburbs. They still want a ‘citified’ atmosphere though with good restaurants, clean safe parks to relax in and a strollable downtown with lots to offer for both shopping and eating. Rutherford has all of these.
I assembled the project together in two days after walking the downtown several times getting inspiration of how to market it and ideas that I had seen in the past in other towns of what they run at various times of the year drawing ideas from towns in the Hudson River Valley.
I entitled the project “Rocking it in Rutherford: Being a tourist in your own Town”, a creative approach to market the downtown for tourists to come visit from all over New Jersey and New York especially the City, the way Rhinebeck and Beacon do for dining, shopping and special events like “First Monday’s” and “Sinterklaas”.
The second week back from the Spring Break I presented the project and handed out the positions of the company and then explained the project. I go the usual ‘Yeahs’ and ‘groans’ from the students. I also got those panicked looks from the students who looked at me like they could never handle their position in the company. I would like to think as a CEO, I know them better than they know myself. After that, I had the Teams break up into their groups, met with my Executive Team and then met with the President and Senior Vice-President of Operations before they left for the night. It is always an interesting experience when meeting your Executive Team for the first time. They look nervous about being in charge.
The Project “Rocking it in Rutherford: Being a Tourist in your own Town”:
This all changes over the next few weeks as the students start up group chats and meet with one another after class. Then it was time to take the students out “into the field”. Right before COVID hit, I was going to take my class who were creating the project “From Revolution to Revelation-Visiting Historic Bergen County, NJ” out to visit historical sites, museums and farms all over the county. Then the virus hit, and we could not do any of that. I had seen how successful these field trips had been just by visiting our own campus or our trip to Downtown Paterson, NJ. I had to help the students overcome their fear of that city and see it gems and benefits.
I arranged for the students to take a field trip to Downtown Rutherford, NJ one night of class three weeks after the Spring Break. Of course, it has been raining the whole week and I asked the students in advance if they wanted to take the field trip even if there was a chance of rain. My Senior VP of Operations emailed me and said that people did not have a problem with it. It was the most rainy, miserable night to walk around a town!
We all met in class where I gave my speech about behaving themselves on a field trip and how they are representing Bergen Community College. That always helps. Then the heavens opened up on our way to the first stop, the First Presbyterian Church of Rutherford, an elegant church at the top of the downtown that was going to serve as the location for the “Snowflake Festival”.
The First Presbyterian Church of Rutherford at 1 East Passaic Avenue
The church was an example of Victorian architecture not seen today
I could not believe how beautiful this church was with it wooden carved benches, Tiffany windows and elegant pews. The whole church was done in carved wood and since it had an endowment to keep it up, the church was immaculate. It was one of those churches that you want to attend during the holidays to enjoy the pipe music and flowers. It also had lots of meeting spaces that were perfect for the project. I could tell that the students were impressed.
The inside the First Presbyterian Church of Rutherford is so elegant
After we left the tour of the church, we had to endure the elements and walk to Lincoln Park across the street to view the band shell for the “Big Band” concerts that we would be holding there in the month of August. I could not believe that most of the students were not carrying umbrellas (this is after I told them all to bring an umbrella with them twice). The rain was really coming down at that point.
We walked the park and I showed them how we could set the whole thing up and how operations could work. We could even use the meeting rooms at the church and their kitchen to cook the refreshments for the concerts. While we were finishing, one of the students snapped a group shot of us at the band shell.
My class at the Band Shell in Lincoln Park in Rutherford, NJ on that rainy night
After the tour of the band shell, we walked the entire side of the downtown going south with me pointing out historical points like the WWII Memorial at the circle and historic businesses like Varrelman’s Bake Shop at 60 Park Avenue (it was closed at this point of the evening). We then stopped at the railroad station and talked for a bit where there was a covering from the rain.
I explained how people could come into town by both rail and by bus where they did not need a car. This way people from other parts of New Jersey could join in the fun without having to look for parking.
Then we walked north up the other side of Park Avenue to our final destination, dinner at Da Mario Pizza at 25 Park Avenue for dinner. I had planned a pizza dinner for my class (which I pay for) which is a Team building event and also gives the students a chance to bond as a group. Plus, I feed them and on this gloomy night, they deserved it.
I ordered five large cheese pizzas and then let the students pick their beverages. I gave a little speech about the town and then about the project. We would be having another series of field trips to other places in town over the next few weeks while they worked on their project. They would also have to take trips to the town on their own. After that, I let the groups get together and work on their game plans for the project.
It was nice to just get out of the rain. I was hoping by the time we got out of the restaurant that the rain would stop. It poured more! After dinner, the Teams walked to the Williams Center to see the complex and I explained what would be happening in the future to the site with a new condo building and parking garage. It would bring more people to the downtown creating a new base of customers to the businesses downtown. Then I let them go home. It was a wet evening.
“Welcome to Rutherford” video promoting the attributes of the town
Over the next two weeks, there were two extra credit trips, one to the Meadowlands Museum on a Saturday so that the students could see the museum with time to visit all the exhibitions. The other trip was to City Hall for a Council Meeting to meet the Mayor and the Borough Council. Those were eye openers for not just the students but myself as well. These were the trips that I was to take with my students two years earlier to promote their projects before COVID shut us down. I could imagine the extra work that could have been done on those projects if the virus had not come.
I was able to arrange with the Meadowlands Museum, a small historical museum in Rutherford that concentrates on both the town and the County’s history from the Native Americans to the rise of the agriculture industry in Bergen County. I lead my class on a tour before class one Thursday evening and it was an eye-opener to students who lived nearby and never knew the museum existed.
We toured the first floor with its local art exhibition, communications display and section dedicated to a local doctor. Then to the second floor where children’s toys were located, the mining exhibition and a display of glowing minerals to show off New Jersey’s Mining past. Then it was to the basement level where spinning wheels, farm equipment and a turn of the last century kitchen was displayed. Some of the students had never seen displays like this before. After the tour, it was back to class for their quiz and lecture.
My class touring the Meadowlands Museum during class time
For the next three weeks, I gave the students class time to work with their Teams on the project and then on their own they revisited the town, created their commercials and put together their presentations.
The Historical tour of Rutherford, NJ brought to YouTube
On the night of April 28th, 2022, the students dressed in professional dress and presented their project to the Honorable Mayor Frank Nunziato and the Rutherford Borough Council. This is when I present a group of Generation Z students as Generation X consultants, and they are the executives of Bergecco-Parc Consulting Inc.
Each group presented their part of the presentation to our invited guests and creatively introduced their section of the project. I could not have been prouder.
The PowerPoint Presentation of “Rocking it in Rutherford: Being a Tourist in your own Town”:
These videos of the presentation are available on YouTube:
The Introduction and the Talent Team:
My Introduction of the Project and the Talent Team Presentation
The Historical Team Presentation:
The Historical Team describes their ideas for the Historical Tour and updates at the Meadowland Museum
The Marketing Team Presentation:
The Marketing Team presented their ideas for Special Events and Advertising plus the new town song “Rutherford 07070”.
When the presentation was over, I could see that the Mayor and the Council as well as the Vice-President of the Chamber of Commerce were blown away by the whole presentation. They were so impressed by the work that the student consultants did on the project. I had not seen the full presentation at that point and have to say that I was blown away as well.
Everyone had such great questions for the student consultants, and they were up for the challenge. I even had our Team Leader sing “Rutherford 07070” live to the Mayor and his Team and everyone enjoyed that.
The song “Rutherford 07070”
Each of the Council men and women got up and talked with each Team on their ideas and were very impressed by the thoroughness of the budgets and the realistic numbers that they presented. They even noted the student’s followed things like budgeting for the police and DPW for the Special Events. They also liked that everyone from locating our offices in the Rutherford area to using downtown restaurants for catering and for our company “Wrap Up” party. Everyone got a chance to give the student consultants their input on the project.
After the presentation, the Mayor and the Council along with the Vice-President of the Rutherford Chamber of Commerce took a group shot with my class and that meant a lot to me. It showed both myself and the students that they took the presentation seriously.
My Business 101 student consultants with the Mayor and Council and Chamber of Commerce of Rutherford, NJ
After we finished, I had a light reception for the students, their families and our invited guests. It was a nice evening, and I was so proud of my students. It was another group that has now entered to the Alumni of “Bergecco-Parc Consulting Inc.” (Acronym for Bergen Community College-Paramus Campus).
I went to Heights Bar & Grill that evening to celebrate their success. It had been a long semester in the post-COVID era. We overcame the difficulties with masks and stress and achieved the goal! This is when a thin-crusted pizza and a drink taste even better.
I cannot believe that another Christmas has come and gone and COVID is still raging around. Talk about having to adapt to a new world a lot wiser and more aware. I have just become more careful over the last year and kept my activities to a minimum (yeh right, I still run all over the place for work and keeping people informed about happenings all over the place). I just try to stay safe. I put my walk of the Garment District on hold for the Christmas holidays and all that came with it.
Christmas started right after I came home from Thanksgiving dinner in Lambertville when the next morning, I had to wake up at 6:00am to get ready to go to the Christmas tree lot for the Annual Hasbrouck Heights Men’s Association Christmas Tree Drop Off of the trees. We had 390 trees being delivered and it was all hands-on deck.
Setting up the Christmas trees
Who knew that the truck would arrive at 8:00am and we got caught off guard. No one expected it to come until at least 10:30am. So, at 9:00am, over thirty members and their children emptied all 390 Christmas trees off the truck (they shorted us ten trees), got them tagged and ready to sell. We had not even finished tagging the trees and our first tree sold at 10:30am.
The Hasbrouck Heights Men’s Association at Christmas tree set up 2021
I stayed on the site until 4:30pm and we had already sold the first twenty-one trees. I could not believe how fast the trees sold that day. The only reason why I left is that I had to help with the Hasbrouck Heights Fire Department on the town’s Annual Holiday Parade. God did it get cold that night.
The night after Thanksgiving, the Hasbrouck Heights Chamber of Commerce holds the Annual Holiday Parade and the Hasbrouck Heights Fire Department is always a participant from helping Santa enter town in the Parade to setting up the sound system for the Tree Lighting Ceremony. I swear it got so cold that night by the time the town lit the tree it must have gone down to 35 degrees. Thank God we bundled up!
The Hasbrouck Heights Fire Department at the Annual Hasbrouck Heights Holiday Parade
After the tree was lit, I never saw a place empty out so fast. People were so cold! Even with all our layers, we were cold too.
I did an about face and the next morning left for Beach Haven, NJ to attend some of Long Beach Island’s Christmas activities. The day ended up being much nicer and was a bit warmer. It is a two-hour trip to the shore and you would think that a beach community is not the place to spend an early Christmas weekend but you would be amazed at the activities they had planned all over the island that day.
I left the house around 8:30am on what started out as a gloomy morning that turned sunny and clear by the time I reached Long Beach Island. I decided to visit the Barnegat Lighthouse first to see if it was decorated with lights like the lighthouse at Montauk Point. That was always impressive the years I went out to visit my friend, Lillian.
The lighthouse was not decorated for the holidays but was finally open to walk in and climb the stairs. It was over a hundred steps up and back down. What a view all the way up. There were small stops on the way up with views on each level landing. By the time I reached the top of the stairs there were only three of us up there and God was it windy. I only lasted at the top of the lighthouse a few minutes before I almost blew off. What views of the waves coming in!
The Barnegat Lighthouse at the tip of Long Beach Island
Before I made the journey to the southern part of the island on my November trip, I stopped by the “Santa’s Viking Christmas Village” to see the arts and crafts festival at Viking Village at 19th and the Bay Barnegat Light. It was a sunny but cool afternoon but the winds had calmed down and I was able to walk the booths with no problems. I was in search of homemade Santa’s for my mother’s upcoming birthday. I found them in two different booths, one made of a conch shell and another made of wood.
The craft fair was very busy that afternoon.
The local seafood restaurant was open for takeout and you could smell the fried fish in the distance along with the horrible singing by a guitarist who could not carry a note. Thank God he took a break in time for the Barnegat Light Fire Department to bring Mr. and Mrs. Claus to the Village for a visit to the local children.
Santa’s Viking Christmas Village at dusk at closing
Santa and Mrs. Claus arrived right before I left the Village that afternoon.
After touring the Village, I made my way back down Long Beach Boulevard to the LBI Foundation of The Arts & Sciences Holiday Market 2021, which was mostly full of more expensive artwork and home decor products. It was not as festive as the Village Market and all our mask wearing steamed up everyone’s glasses which was a big complaint.
My next stop was the Long Beach Island Historical Society which sponsored an “Elves Workshop” for kids and their parents with all sorts of arts and crafts happening at twelve different tables lining the front room of the museum. There was cookie decorating and Christmas tree creation with beads and cloth and gingerbread house making. To end the evening, they had Smores and Marshmallows roasting over open firepits in the park across the street.
The Elves Workshop at the Long Beach Island Historical Society
The museum knows how to welcome in the holiday season.
The Christmas display at the front of the Long Beach Island Historical Society
After my visit to the Historical Society, I went down the road and revisited the NJ Maritime Museum 528 Dock Road right by the water. I had read so much at the shark attacks in New Jersey back in 1916 and wanted to see the exhibition again. I also wanted to see the exhibition on shipwrecks again so I spent the rest of the afternoon at the museum and then walking down to the harbor to watch the sun set. The sun sets on that island are amazing.
For dinner that night, I went back to the Chicken or the Egg at 207 North Bay Avenue in the Beach Haven downtown. The food and the selection here is just excellent and the perfect place for comfort foods on a cool night. My waiter could not have been nicer and recommended the White Clam Chowder, which was so thick and rich and you could taste the cream and fresh clams in every bite. God the seafood was so sweet.
The Chicken or the Egg at 207 North Bay Avenue in Beach Haven, NJ
For dinner, I started with the New England Clam Chowder and did it hit the spot. Loaded with clams and potatoes in a rich cream soup. It warmed me up inside. I ordered the Chicken Pot Pie for the entree, which was delicious as well. Chunks of chicken and fresh vegetables in a flaky crust and a rich gravy. On a cool night by the shore, there is nothing like it to warm you up. Talk about making the perfect choices for dinner.
Kapler’s Pharmacy had refreshments and Horse Drawn carriage rides that afternoon.
After dinner on my visit in November of 2021 at the Chicken or the Egg, I finished dessert at The Woo Hoo and walked up through the downtown to see the last of the people roasting marshmallows in the park and walked to Kapler’s Pharmacy at 1 South Bay Street. The drug store was sponsoring horse drawn carriage rides around the neighborhood.
The rides were completely full that afternoon and evening as the weather was really nice that day.
I thought what a nice way to end the evening with a twilight view of the sun setting and watching the Christmas lights going on at houses around the neighborhood. The Jersey Shore at Christmas can really surprise you.
Kapler’s Pharmacy event at 1 South Bay Avenue in 2021
I thought it was a nice group of visits to get my mind off what is going on in the world. What’s better than the Jersey Shore in warm weather? Visiting at all times of the year in warm weather and then returning for the Christmas holiday events. Who says the Shore closes at Labor Day?
Later that day I found out that Michigan State beat Penn State 30-27. What a way to end the day on my November trip!
After a short trip down to my mom’s for her birthday and two Private Member Nights in New York City at The Met and the Museum of the City of New York (see blog below):
Day Two Hundred and Eight: Private Members Nights in NYC:
it was back to Rhinebeck, NY for the Sinterklaas Parade and Celebration on Saturday, December 4th. I swear I was running from one place to another the whole week but was looking forward to the parade that had been cancelled last year because of COVID.
I travelled back up to Rhinebeck again for the festivities and got there by 10:00am in time to help unload the truck at the Starr Library. That brought back a lot of memories from parades past and it was so nice to walk around the cool air of Upstate New York. What started off as a very gloomy morning cleared up and it ended up being a clear, sunny and mild day in Rhinebeck.
We unpacked the familiar floats and puppets from years past and put together the bees, owls, geese, knights and dragons, horses that would lead Sinterklaas down his route and Children’s puppets that had children hoping for better times ahead. I always enjoy the comradery of the morning of putting the puppets together for the parade. Our theme this year was “Miss Mouse and Mr. Toad get married” so our events were based on the two characters getting hitched.
(I wanted to thank volunteer Jonathan Green for these pictures)
Me (in the jacket and khakis at the set up for the ‘Sinterklaas Parade’ in Rhinebeck, NY
Setting up the puppets for the parade is interesting
All the latest puppets ready to enter the parade
Mr. Toad preparing for his marriage to Miss Mouse
Miss Mouse preparing for her marriage to Mr. Toad in the Sinterklaas Parade
The Dragon is preparing for his duel with the knights of the parade
The puppets were set up in record time and we were finished by 11:45am
After we were done with the puppets, I drove down to Downtown Rhinebeck and parked a few blocks away and walked over to Main Street and joined in the opening festivities at the Beekman Arms. The restaurant was already packed with customers when I got there and the banquet room was full of visitors at the Opening Ceremony.
I had already checked in to my hotel, so I did not have to come back to the hotel until later that evening. This time I stayed at the Marriott Poughkeepsie which was much closer to Rhinebeck than staying at the one in Fishkill. I have to say that both hotels were wonderful when I was visiting the area.
The Marriott Poughkeepsie at 2641 South Road/Route 9
The inside lobby of the Marriott Courtyard Poughkeepsie
The Opening Ceremony at the Beekman Arms is always a lot of fun. All the costumed characters are introduced like the Pocket Lady, Mother Holly (who is always feeling jolly), the Queen Bee and the Snow King and Queen. They also introduced the Mayor of Rhinebeck and his wife, who portrayed Mr. Toad and Miss Mouse and reconfirmed their wedding vows in real life in front of the whole crowd. I thought that was very touching and I told her this later when I ran into her at another event.
The Opening Ceremony at Sinterklaas.
After the marriage ceremony and the traditional Polar Bear Dance, Jonathan Kruk, a well-known storyteller, told the story of Sinterklaas. Mr. Kruk is a wonderful speaker and knows how to tell a story. He always captivates a crowd. Even though I have heard the same stories for years, I still enjoy listening to him speak.
No one is better at storytelling then Jonathan Kruk at Sinterklaas
Because I said that I would help with the checking in with the volunteers for the parade, I had to be back to the library by 4:00pm so that only gave me about a little over two and a half hours this time to enjoy the festivities.
What was nice was the policy blocked off the Downtown area so that everyone could walk in the streets and watch the performers do their thing. There were bands on stilts performing rag time music and holiday classics, the Polar Bear danced around and greeted visits with a quick spin on the street and I visited the Toad Stool where Mr. Toad and Miss Mouse greeted each visitor with a bundle of ribbons so that you could give them to strangers for good luck. I had never heard of that tradition before but it was interesting to walk through a giant toadstool.
I also walked around the businesses that were open and admired the store window displays. It was as if each store was trying to outdo the other for creativity and beauty of the Christmas season. My favorite was Samuel’s Sweet Shop at 42 East Market Street in Downtown Rhinebeck.
I watched the Grumpuses, Sinterklaas’s helpers do their traditional dance, singing groups entertain the outdoor crowds (Keeping COVID safe) and performers with sticks doing their routine. What I liked about Sinterklaas this year is that there were a lot of outdoor venues, so people were not cooped up inside wearing masks.
By 3:00pm I was starved and knowing that I would not be able to eat until way after the parade was over, I stopped at Pete’s Famous at 34 East Market Street. I love dining here and like their generous portions and the friendly service. I had my favorite Turkey Club sandwich with French Fries which is always good.
They roast their own fresh turkey every day for their sandwiches.
The day started to fall into dusk and the whole town was being lit up. This is when Rhinebeck shows its true beauty as a Christmas village. All the trees in the Downtown are lit with white lights and adorned with paintings of the Sinterklaas Festival and ribbons. Also, all the stores light their windows and it makes the whole town look like a Currier & Ives woodprint.
Downtown Rhinebeck at dusk
Downtown Rhinebeck at night when its magic comes to life
I got back to the library at 4:00pm and assisted the staff in getting everyone ready for the parade, explaining how to work the puppets and hold them and making sure that everyone knew to listen to the marshals who were running the parade when it started.
It had been two years since we had a parade but it felt like time had not even passed by. I love to watch the parade come to life. As everyone lines up, the lights go on at each puppet and the bands get into high gear. Then there is the excitement of walking down the hill into Downtown Rhinebeck to the adoring crowds of the parade.
The crowds have tripled in the decade that I have been volunteering for the parade. The first time that I volunteered it was in 2010 with my father on my first trip up to Rhinebeck since being at the Culinary Institute and then I started volunteering again in 2014 when I started working on the Halloween Parade in the City. Just like that parade, excitement builds as the parade starts.
Walking down that hill is an amazing thing as people get so excited to see the floats and hear the music especially at this time with COVID raging on. Things seemed more festive as this is an outdoor event and it was two weeks before the omicron outbreak raged the country. It was a night of revelry and welcoming in the holiday season.
Sinterklaas is a magically evening in Downtown Rhinebeck
Opening Ceremonies at The Beekman Arms
Because the positions in the parade and the puppets were all filling myself and the other person, I worked with on checking people in took the “Follow the Banner in the Parade” banner down the hill to get everyone to the staging area for the conclusion of the parade. We were right behind the drumline of women who concluded the parade and whipped spectators into a dancing frenzy. I watched as people literally danced in the streets happy to be outside enjoying this evening. It was so nice to see families have such a good time.
This wonderful view of the parade that was posted online of ‘Sinterklaas 2021’
The parade ended in the community parking lot with all the characters are introduced and the well wishes to Sinterklaas and his entourage. There was music and the fire eaters showing their talents off to the large crowd who were looking towards a much happier holiday season. It was just nice to see everyone having a festive evening.
After the ceremony was over, I just walked around Downtown Rhinebeck, admiring the beautifully decorated windows and admiring the white lights adorning the trees. I love this downtown at Christmas.
The Downtown Rhinebeck Christmas Tree near the Community parking lot.
I stopped at Village Pizza for dinner and it was nice to just warm up. God is their pizza delicious.
After dinner, it was another quiet walk around downtown Rhinebeck to admire the lights and the window displays. I love walking around this town.
Downtown Rhinebeck before dusk
Downtown Rhinebeck’s merchants go all out for the holidays
The next morning, I was off early to join some of the other members of the Bergen County Firemen’s Home Association for a modified Christmas hello to all our retired firefighters living in the NJ State Firemen’s Association.
Since our party was cancelled for the residents due to COVID, we gave our gift to the residents the week before (we got each resident a long-sleeved shirt that was monogramed with their name on it which I heard they all loved) and we also had a special Jersey Mike’s lunch for the residents the month before to ring in the holiday season.
Because of COVID regulations, we could only have a few members come but myself and the President of the Bergen County Firemen’s Home Association talked with our fellow firefighters during ‘Holiday Bingo’ or walked around to greet them and wish them a ‘Merry Christmas’.
Santa greeting guests at the NJ Firemen’s Home in Boonton, NJ in 2019 in better times
It was just for a short time that we were allowed to stay but the members of the home appreciated it. We wanted to let our fellow firefighters know that we did not forget them during the holidays.
Members of the NJ State Firemen’s Home enjoying the Jersey Mike’s dinner we sponsored
Classes took up most of next week for me as we prepared for my Introduction to Business class to make their big presentation to me for their final grade. So, I was running around most of the week working with both my online class and my live class as we were getting ready for final exams.
On Thursday, December 9th, I took a break from all of my grading and went to see the production of “A Christmas Pudding” at Bergen Community College where I work. The students were putting on a Christmas retrospect of songs and readings which was a very nice performance.
The Theater students sang many traditional and contemporary songs from the American songbook with one student singing a very emotional version of “Have Yourself a Merry Little Christmas” from the movie “Meet Me in St. Louis”. Considering everything that was going on with COVID, I thought it was very touching. The students did a good job with the production and it really put me into the Christmas spirit.
The Play “A Christmas Pudding” at Ciccone Theater at Bergen Community College on December 9th
Another thing that put me into the Christmas spirit was all the new songs coming out this year. Did we need some Christmas cheer this year! I wanted to share two of my favorites that came to me via YouTube.
These two songs appeared on the Internet when I was writing this blog and I thought they were very symbolic of what is going on right now during the holidays as we try to resume to a new normal. I wanted to share them with all of you.
John Legend’s new Christmas song: “You Deserve it All”
Nora Jones new Christmas song: “Christmas Calling”
Kohmi Hirose did this great version of “Sleigh Ride” in English
On December 10th, my students presented their Class Group Project entitled “I’ve got a Golden Ticket to Bergen Community College-Homecoming 2022” and the students did a terrific job with the project.
The students logo to “I’ve got a Golden Ticket to Bergen Community College-Homecoming 2022”.
Here is the presentation with all the commercials:
Day Two Hundred and Nine on my “MywalkinManhattan.com” blog:
This “Willy Wonka and the Chocolate Factory themed project was inspired by the 50th Anniversary of the film. I had the students watch the film for inspiration and ideas, then put the framework for the project together and they took it from there.
There is a message from me their CEO as well:
A welcome from CEO/Co-Founder of Bergecco-Parc Consulting Inc.
I could not have been prouder of my students both in my live class and in my online class who created the individual Class Project, “Market Street Candy & Confections”, reopening a 100-year-old candy store with a modern twist.
Here is the project with all the graphics that the students created:
Day Two Hundred and Ten on “MywalkinManhattan.com”:
With the major class projects over with, I prepared the students final exams and emailed off my online students their exam first. While they came in, I was able to grade along the way. Taking a break from that over the weekend, I visited Hope, NJ for a Lantern Walking Tour of the town and then a Candlelight Church Service at the Methodist church.
The Hope Annual Moravian Christmas Tour and Church service in Hope, NJ
I discovered this tour when I was traveling out to the Delaware Water Gap when I was updating my blog on “Visiting Budd Lake” and I stopped in Hope before heading to Blairstown, where I had wanted to visit the Blairstown Museum at the end of the day (it had closed by then). I saw this flyer when one of the shopkeepers in town handed it to me and I thought it would be an interesting event. What an eye opener!
I never heard of the history of the Moravian religion before and how they founded the town. We toured all the former factories and homes that had been built around the turn of the last century and then heard actors talk about that time during Christmas. Life just seemed slower then.
This is also where the opening scenes of the cult film “Friday the 13th” were shot. The initial scene where Annie arrives in Crystal Lake for her journey to the camp. I included the clip from the opening scene and the what the current locations look like now.
“Friday the 13th” from 1980 filmed in Hope, NJ
The famous opening scene from the film “Friday the 13th”
The inside of the Hope Junction Antiques with one of kind artwork and antiques.
This unique store carries an array of local and regional artists work, the owner’s personal art pieces and a selection of decorative items and antique pieces. It had an interesting selection of holiday items when I visited the town both on my journey through Budd Lake and Route 46 and when I took the walking tour on December 11th. The store was open still right before the tour.
Burgdorff Realty at 2 Walnut Street where Annie enters the truck
The cemetery is the ‘crossroads’ but is actually right down the block from the antique store and the realty company. This is now part of the St. John’s Methodist Church. This is where the Candlelight Services were held.
But I was not there for a movie tour but a cheerful Christmas tour of Moravian history. I met my tour group at the Hope Community Center which was beautifully decorated for Christmas. Before the tour started, the Hope Historical Society who was running the tour was selling food and Christmas items as a fundraiser. We started the Lantern Tour from this location.
The Hope Community Center at 5 Walnut Street decorated for Christmas
The Festival of Trees inside the Community Center
The Festival of Trees
When we finished visiting some of the old factories, we visited ‘Trout Alley’, where people used to travel to get around the toll booth when they arrived in Hope. The path is now used to get to the antique store at the end of the path.
The Hope Historical Society was the sponsor of this program and was open the evening of the tour. We got to walk inside and look at old pictures of the town, old maps and artifacts that have been donated over the years by local residents that are part of the history of the town. The small one room building also houses vintage furniture and household and dress items. Please look at my blog at VisitingaMuseum.com above.
Looking down the street from Downtown Hope, NJ to the Inn at Millrace Pond where the Festival of Trees was located.
The house on High Street where we heard about Moravian Christmas traditions
Costumed characters sat on the porch that evening and reminisced about life at the turn of the last century as they prepared for the Christmas holidays. They talked about the hours needed to prepare the decorations and food for the legions of relatives and friends that would be visiting.
It was more spectacular at dusk when it was lit for Christmas
The First Hope Bank and Moravian homes that are now private residences
The bank was called the Gemeinhaus, which was the church/community center of the village. It was built in 1781. The house next door which is part of the bank is the Caleb Swayze House that was built in 1832.
Moravian Residences by the bank
The Caleb Swayze is the house towards the right and it was built in 1832. It is now part of the bank.
The homes and the current bank at dusk lit for Christmas
The Toy Chest Toy Store at 335 High Street a former Moravian home
I have been to the Toy Chest Toy Store many times on my journey to Hope, NJ and it has the most amazing selection of toys, games and collectibles in the area.
Moravian home where the Manger program was performed and after it was over, we visited many local homes of prominent residents from the area. To end the tour, we visited the back of someone’s garage where there was a live nativity scene performed that evening with actors reading from the Bible.
The live Nativity performance
This interesting little barn/garage is across from the church and I thought looked quite festive
St. John’s Methodist Church at 354 High Street and the former Moravian Church where the Candlelight services were held. The service is posted on their Facebook page below.
I attended the Candlelight Christmas services at St. John’s Methodist Church which had once served as the Moravian Church and the service was followed as it would have been at the turn of the last century.
The inside of the church during the holidays
The Christmas tree at the church
The visiting priest had once been head of the church here and gave a very inspirational talk on the holidays that was followed by the lights being dimmed and caroling by candlelight which gave the whole church an interesting glow (you can see the whole service on the church’s Facebook page attached).
The start of the Candlelight ceremony at the church
The downtown lit up for the holidays
Afterwards I took one last walk around Hope to admire all the lights and decorations. After a quick slice of pizza at Hope Pizzeria at 435 Hope Blairstown Road, I was on my way home through the darkness. It really does get dark on these back roads until you hit Route 80. The little pizzeria is tucked into a small strip mall on the side of the road and has great pizza. It really was a festive and interesting evening.
Hope Pizza and Catering at 435 Hope Blairstown Road
For my Christmas present to myself every year, I go to Carnegie Hall for the NY Pops Christmas Concert but it ended up being on the night of my final exam and there was no way to cancel it, so I had to miss it again this year (COVID cancelled it last year).
When I visited the City the Sunday before for the “Shark” exhibition at the American Museum of Natural History, I walked back to Port Authority through Lincoln Center and I wanted to see what was going on this Holiday season and I saw that Kristin Chenoweth was performing a one woman show to promote her new Christmas album that Monday night. I was on the Internet that night to see if there were tickets left for the show.
The “Shark” exhibition at the American Museum of Natural History at Central Park West at 79th Street
The next night I had tickets in hand and off I went to Lincoln Center which I had not been to in two years since I had seen “Whipped Cream” in December of 2019 for the holidays. It was so nice be dressed up and going to the Met again. The theater was packed with people with the same idea. The City was ablaze with Christmas colors and lights.
Lincoln Center in all its glory at Lincoln Center Plaza
What a concert! Talk about being in sync with the holidays and just what the doctor ordered after a long semester. I needed a good concert and this really put me into the holiday spirit. Ms. Chenoweth was really in great spirits that night and brought the house down with these two songs from her album plus playing from Broadway shows and the Great American Songbook. It was a great Christmas concert and I left humming down Eighth Avenue.
This song opened the show at the Metropolitan Opera House on December 13th, 2021
I was starved when I left for the theater since I was in a rush to get into the City that afternoon with enough time to make the concert and still grade quizzes that were coming in from my online class at the Cornell Club.
I had a sudden craving for Linguini in White Clam Sauce so off I went to Amore Pizza Cafe at 370 West 58th Street which I had visited over the summer. I ordered their Linguini in White Clam sauce which ended up being a piping hot almost pound of pasta with a quarter pound of clams on top ($10.95) with a Coke. Talk about excellent and the perfect dinner on a cool night. The sauce was so flavorful and the clams were so sweet and fresh. I ate contently and the manager was so happy when I told her the food was excellent. Talk about an end to a wonderful evening.
The Linguini with White Clam Sauce was just superb that night at Amore Pizza Cafe
For the rest of the week, I had visited the Met and the Museum of the City of New York for private events and while seeing the new “Shark” exhibition at the American Museum of Natural History, I went to see the “Origami Tree”, that has been a staple of the museum for years. All of these events really put me in the Christmas spirit and put the ghosts of last Christmas behind me. It was not too last.
The Origami Tree at the American Museum of Natural History
I wanted to visit the Hudson River Valley again before the holiday season was over and I saw on the Dutchess County Tourism site that Mount Gulian, a mansion near Beacon, NY was being decorated for the holidays and December 15th was the first day it would be open for touring.
I grabbed my aunt and we decided to spend the day visiting decorated homes and towns for the Christmas season. Our first stop was Beacon, NY to visit some of the stores on my website, LittleShoponMainStreet@wordpress.com, Colorant and Flora a Good Time both located in the downtown area and then off to Mount Gulian, a decorated mansion up Route 9.
Downtown Beacon, NY at Christmas
Mount Gulian was the home of the Verplanck’s for generations, the original house burned to the ground in 1938 and this house is a replica of the original sitting on the original home’s foundation. The house is decorated in many of the Verplanck’s family heirlooms donated by branches of the family over the years.
The main rooms on the first floor of the home including the former living room, dining room, sitting room and library were all decorated for the Victorian Christmas holidays. The hallways and doorways were also adorned with garland and bows and lights giving a festive and warm appearance to the house.
The tour took about an hour (see my blog on VisitingaMuseum.com) and the history of the house was discussed at various times and how family members called it home. Our tour guide also gave us interesting facts on the family and their connection with the house today. It is so nice to hear that various members of the Verplanck’s family still take an interest in the home.
Mount Gulian’s Dining Room decorated for Christmas Dinner
The sitting room at Mount Gulian
The Library decorated for the holidays
After the tour was over, the tour guide invited us to enjoy refreshments of hot cider and home baked goodies. Since there were only three of us on our tour, it gave us a chance to discuss the history of the families in the Hudson River Valley, the status of these famous homes and the future of historic sites of the region. It was really an engaging and interesting afternoon and the tour guide could not have been nicer. The whole event really represented what the Christmas experience is in the Hudson River Valley.
Between the Sinterklaas Parade in the beginning of the month, visiting the decorated homes of the region and walking the festive downtowns of the area giving them a “Currier & Ives” look about them. Dutchess, Ulster, Greene and Columbia counties really know how to convey the holiday spirit.
Downtown Rhinebeck, NY at Christmas
Our next stop was visiting Rhinebeck, NY which we arrived before dusk. The town was just lighting the trees and all the storefront windows were beautifully decorated for the holidays as they were on the night of the Sinterklaas Parade. The only town I know that can compete with Rhinebeck for the title of ‘Christmas Village’ is Cape May, NJ.
Rhinebeck has a magical look at nightfall
Samuel’s Sweet Shop at 42 East Market Street gets into that spirit every year
I love the way they merchandise the store for the holidays and their prices are very fair on their candies and desserts. You have to try their doughnuts.
The delicious candies and baked goods at Samuel’s Sweet Shop
Our next stop after leaving Rhinebeck was downtown Red Hook, NY which to me represents the best in small towns in the Hudson River Valley with excellent reasonable restaurants, creative store owners and a blend of old and new in architecture. Plus, everyone is so friendly when you shop and dine there.
Downtown Red Hook, NY at Christmas
I have written about my many trips to Red Hook in my blog “MywalkinManhattan.com” and discussed visiting the downtown and its proprietors.
The Red Hook town Christmas tree is such a great addition to the downtown and it more amazing at night as is the rest of the town when it is lit. When it gets dark in town, Red Hook gets that classic Americana feel to it.
Downtown Red Hook’s Christmas Tree
Downtown Red Hook, NY at dusk is so beautiful
After the walk around Red Hook (most of the stores closed early that night), my aunt and I crossed the Kingston Bridge and visited the ‘Stockade District”, the historical and shopping district of Downtown Kingston, to see how the town prepared itself for the holidays. It really was beautiful even with the light rain.
Downtown Kingston, NY at Christmas
The businesses had garland and beautiful white lights adorning them and the windows were very festive as in the other towns. Large snowflakes decorated the main streets which were lit brilliantly.
Downtown Kingston, NY Christmas tree
The Kingston, NY Christmas tree is right in the middle of the downtown shopping district and gives off such a holiday vibe. It is also so beautifully decorated. It really brightens up this stretch of the street.
Our last stop that evening was visiting Woodstock, NY, where I had spent three wonderful Christmases and is a place that I highly recommend spending the holidays. The Christmas Parade every year is so festive and well organized. The town is also so nicely decorated for Christmas and the square always has the most unconventional Christmas tree. They are usually oddly shaped and decorated and that’s their charm.
By the time we got to town that evening, all the stores were closed for the night and we dined for our early Christmas dinner at Shindig at 1 Tinker Street.
The love the Christmas tree in Downtown Woodstock, NY. It always looks so unusual.
Downtown Woodstock, NY square and Christmas tree
My visits to Woodstock, NY during Christmas meant a lot to me and I always loved going to the town’s Christmas Parade on Christmas Eve night. Santa always makes such interesting entrances.
Shindig has the best hamburgers and some of the most delicious mac & cheese. Talk about great comfort food on a cool misty night in the Catskills. We were the last customers to dine there that night, so they did not rush us as they were cleaning up for the night. Don’t miss their Cowboy burger. I highly recommend it.
Shindig at 1 Tinker Street in Woodstock, NY (Closed June 2022)
We had such a wonderful time visiting all the towns with their Christmas decorations and beautiful window displays. The Hudson River Valley is a wonderful place to get into the Christmas spirit. Who knew with all this Christmas cheer that all hell would break loose two days later.
Thank God I did all these events when I did because by Friday, December 17th, the night of my final exam, there was panic all over the country with the spread of a new variant of COVID, Omicron. All of a sudden, this new variant from South Africa started to move like wildfire all over the country and New York City was inundated by it.
I had to stay home all weekend and grade final exams because grades had to be posted by Tuesday. All I heard on the Internet and on TV was the rapid spread and the almost panic mode that everyone went into. I hauled up in the house and concentrated on school and getting the students emailed with their grades so that they could relax and enjoy their Christmas break.
I posted all my grades by Monday night and had to drop off all the paperwork on Tuesday at the college. I was just glad that they had not cancelled classes on Friday night when I was giving my exam. That would have been too much on me scrambling to get the exams done. Since I was the only one teaching on a Friday night, I was hoping they just forgot about me and the class would just happen which it did. Thank God!
Tuesday afternoon, we had a sparsely attended Faculty Party which I thought was very nice considering what was going on all over the country. We kept our masks on while we were walking around the room and enjoyed a lot of finger foods made by our Culinary Department and soft drinks. It was nice to just talk to people through our masks and catch up with people I had not seen all semester.
On the Sunday, December 19th, the Sunday before Christmas, the Hasbrouck Heights Fire Department held its Annual “Santa Around Town”, one of the highlights of the holiday season for both the town and the department. Last year because of COVID rules, we could only drive down each street slowly waving at residents.
This year we were able to go back to making stops and greeting each resident and taking pictures with children and their families. Even a family dog decked out in its Christmas jacket joined in the fun. It was nice to see people outside and engaging with their neighbors.
The Hasbrouck Heights Fire Department’s ‘Annual Santa Around Town’
The Hasbrouck Heights Fire Department’s “Santa Around Town” 2021
By Monday, December 20th, it seemed that the whole country was going crazy with the new COVID variant. Flights were being cancelled, people were putting get togethers on hold and families were abandoning their plans for the holidays. Our family seemed fine until one by one, things kept happening the whole week and everything was derailed by Christmas Eve.
First my brother’s flight was cancelled and he could not get another flight until late Christmas Day so he nixed coming to Delaware for Christmas. Then a family member got sick so my mother cancelled all Christmas plans including our family dinner. She did not want anyone at the house who was not vaccinated. This derailed the plans even more as family members and friends were not vaccinated so no one was going to visit her house that day.
So when my mother called me to tell me that everything was being cancelled, I immediately looked into going back to Woodstock, NY where I had spent many happy Christmases. These plans were abandoned when my other brother’s flight was fine and he was coming for Christmas and he did not want to spend it alone in Rehoboth Beach.
So, I changed my plans again and booked a room at the Chalfonte Hotel’s Southern Quarters and Thank God was able to book the last room at the resort. The main hotel was closed for the season but the Southern Quarters is the small B & B concept they have next door, which serves guests all throughout the winter months (the main hotel will not reopen until May).
This was the weird part about the eve before Christmas Eve, it snowed overnight which it was not in the forecast and it looked like we would have a white Christmas. Since it was supposed to rain all day on Christmas, I looked at the weather and thought ‘great having to walk around with wet weather on Christmas’ but like the rest of the holiday season, Christmas Day brought its own surprises. After paying my respects at the cemeteries, it was off to Cape May to start the holidays.
My Christmas Eve was spent as it had three years earlier, going to dinner at the Boiler Room at The Congress Hotel for dinner. I love their coal-burning oven pizzas and their fresh salads. The dinner was really amazing and the restaurant was pretty busy all things considered. I guess some people were not going to be spooked by everything going on around us, myself included. I figured I was fully vaccinated and if I wore my mask every place, I needed to I would be fine.
The Boiler Room Pizzeria at The Congress Hotel in Cape May, NJ at 200 Congress Place
I had the most wonderful dinner. I started with a Mixed Green salad with Balsamic dressing and chopped strawberries which had the most complex flavor with the sweetness of the strawberries playing off the Balsamic vinegar. The greens were so fresh that they crunched when I bit into them.
The Mixed Greens were so fresh and crisp
For the entree, I had the Prosciutto and Arugula Pizza with fresh mozzarella. Talk about a crisp pizza and the sauce could not have been more delicious with the fresh tomatoes and olive oil.
The Prosciutto Arugula Pizza at the Boiler Room
(sorry the pictures have such a strange light but that is the dining room)
After dinner was over, I walked all over The Congress Hotel which is always so beautifully decorated for the Christmas holidays. The halls are lined with white lights and garlands and a fire roaring in the fireplace in the main hall. Outside on the lawn, there a colorfully decorated tree and decorated tables with pool heaters for people to sit under.
Congress Hall Hotel Lobby decorated for Christmas
Seeing the casual and engaging conversations the other guests were having you would have never known that there was a major outbreak going on. Most people walking around the hotel were not even wearing masks.
After walking through the grounds and through all the gift shops to see what was for sale (their gift shops are really nice and they have an interesting bakery), I walked the Washington Mall which serves as the Cape May downtown. All the stores were closed by this point but I got to admire all the beautiful window displays and the white lights adorning the trees. The only town that can rival Cape May at Christmas is Rhinebeck, NY. Both have that Christmas feel to them.
The Gazebo in Downtown Cape May
After my walk around Downtown Cape May, I went to 9:00pm Christmas Eve mass at Our Lady Star of the Sea Church in Downtown Cape May at 525 Washington Street. I needed some spiritual guidance at this time of the year as well as the rest of the congregation did as well. What really surprise me again was that 95% of the parishioners did not wear masks. I guess people in Cape May thought they were away from the danger (I wore mine through the whole service, hey you never know).
Our Lady Star of the Sea Church at 525 Washington Street in Cape May, NJ
It was a beautiful service with the choir singing and a very inspirational Christmas talk from the priest. The service could not have been more perfect and the church was so beautifully decorated with Christmas trees with white lights and poinsettias all over the place. Very secular but still in the spirit of the holidays.
Christmas services at Our Lady Star of the Sea Church
The next morning, I had to be on the Cape May ferry at 10:15am and there was literally nothing open for breakfast without going to one of the hotels and there was no time for that. There was no food service at the ferry and the woman at the ferry was unsure if food was going to be available on the boat (it was we both found out later), so I left the ferry and had to go to the local WaWa around the corner at 3719 Bayshore Road.
If there was ever a meeting place on Christmas Day that everyone congregated at it was the local Wawa. The place was mobbed with people socializing with one another and wishing everyone else a Merry Christmas. You would have thought I was at City Hall or a Town Square. Everyone knew everyone else in the store and they were all ordering their breakfasts, getting coffee or their takeout orders or filling up on gas for a trip somewhere. I felt like I was in Mayberry.
The surprising part was I ordered a Bacon, Egg and Cheese omelet on a fresh hoagie and it was really good! I was amazed. The All-Berry Smoothie that I ordered with it was also terrific. I was blown away on my Christmas breakfast which I ate on the back of my car since there was no place to sit down.
After breakfast, I noticed the gloomy morning was starting to clear up and by the time the ferry left Cape May for Lewes, DE, it was becoming sunny and bright. When we got to Lewis by noon, it was sunny, clear and going up into the 60’s. It ended up being 65 degrees and sunny the whole day. God answered my prayers for a warm Christmas!
By the time I got off the ferry at noon in Lewes, De, it was a bright sunny and warm day. This is when the forecasters predicted rain all day. The entire afternoon was in the high 60’s, sunny and clear. It was the perfect day to be at the shore.
After dropping some presents off at my mom’s and wishing her a Merry Christmas, my brother, niece, my brother’s girlfriend and I went to Dos Locos in Downtown Rehoboth Beach for Christmas lunch. Unusual choice but it was the only place open. I had the most delicious Shrimp Quesadilla for lunch and that was more than enough after the big breakfast I had two hours earlier.
Before we left the restaurant, we took a memorable group shot in front of their Christmas tree. As we were leaving, I was amazed by how many people had the same idea we had and the restaurant really started to fill up.
My family at Dos Locos for our Christmas Dinner
To work off lunch (and my earlier breakfast), we walked all over the boardwalk that afternoon. Being such a nice day, again everyone had the same idea and we were wishing other families a “Merry Christmas” as they walked on the beach and walked their dogs around the downtown area. It was also ideal to go window shopping. By 3:30pm, it had reached almost 67 degrees and we walked along the beach and watched as one brave soul took a Christmas swim in the ocean. I know it was warm but it was not that warm outside.
My family by Santa’s House on the Rehoboth Beach Boardwalk
We took a lot of family shots around the Rehoboth beach Christmas Tree and at Santa’s House. He had left for the North Pole, so he was not around at this point. Still, everyone on the boardwalk was taking pictures by the tree.
My brother and I by the Christmas tree in Downtown Rehoboth
My brother and I in the bandstand in Downtown Rehoboth Beach
Me at the holiday displays in the Bandstand in Rehoboth Beach
The Manger at the bandstand in Rehoboth Beach with Santa’s House in the background
It started to get dark by 5:45pm at that point (the days are starting to get longer) and we headed back to my brother’s hotel as they prepared for dinner and I had to head back to the ferry to go back to Cape May.
I was surprised on how well Christmas had turned out. For a day that started off as the original ‘Clusterfuck’, it is amazing how plans change and the day can still turn out to be pretty good. I got on the 7:45pm ferry back to Cape May and we were in by 9:00pm. Again, not much was open on Christmas Day for dinner and I refused to have dinner at WaWa.
When I got back into town, the only two restaurants were the Chinese restaurant in the mall but they were closing for the night. So, I went to the Ugly Mug at 426 Washington Street in the Washington Mall for a snack. It was the only place open besides going back to Congress Hall.
Talk about crowded for a Christmas night! All the locals either had tired from their families, tourists need to get out of their hotels or people had just gotten off their shifts from work, people lined the bar having a good time eating, drinking and laughing. The Christmas games were going on and the bar was in full swing.
The inside of the Ugly Mug
With only five minutes left to order, the manager of the restaurant who was eating right next to me was eating a cheesesteak and highly recommended it. So, it was a cheesesteak and a Coke for me on Christmas night. It was nice to sit back and talk with the other patrons and bartenders in a relaxed environment.
The Cheesesteaks at The Ugly Mug are fantastic. Just like Philly!
The cheesesteak was so good
I spent the rest of Christmas night walking along the shore, listening to the waves hoping to get a glimpse of Santa on his way back to the North Pole. For the craziest Christmas Day with twists and turns, it ended up being a really great day. Not at all what we had planned but sometimes things work out for a reason. I ended up getting the best night’s sleep.
The day after Christmas my plans changed when a friend of mine who came into town changed the plans again and I decided to go to the theater at the Cape May Stage at 405 Layfette Street. I saw the final show of the season “Adopt a Sailor: The Holiday Edition”, which was performed by the Theater Director and his wife who are professional actors.
The Cape May Stage: Adopt a Sailor: The Holiday Edition
It was a clever story about a Manhattan couple that ‘adopt’ a sailor from the deep south for Christmas Eve. I thought it was a bit predictable with the stereotype of the uptight Upper West Side couple and the ‘naive’ sailor from the South but it ended up being a very bittersweet story about the couple looking within on their own relationship with this sailor shipping out on Christmas to a dangerous part of the world. It made them think about how small their own problems were and what Christmas was all about.
After the show was over, I decided to spend my last night in Cape May watching the sunset at Sunset Beach in West Cape May at 502 Sunset Boulevard. If you ever want to see the most spectacular sunset in the world and I have literally seen them all over the world, this is the most fantastic location to see the sunset over the Delaware Bay.
I stayed until after 5:00pm to watch the sun dip below the bay in most spectacular fashion. It really does amaze the way it slowly disappears into the bay and then the whole sky is a brilliant variety of colors. People were literally applauding the sun setting. I left Cape May for home after this.
You have to see the sun set at Sunset Beach at least once
In the week between Christmas and New Year’s, I spent the night in the City before the Ball dropped museum hopping between the Met and the MoMA trying to see the current exhibitions before they closed and taking the long ride up to Inwood to see the Cloisters decorated for Christmas and the current exhibition “Spain: 1000-1200” and taking a second look at the Christmas decorations all over the City.
I wanted to explore the neighborhood for changes since COVID and my last trip to the area since the summer, so I walked from The Cloisters to West 155th stopping for lunch and visiting stores and bakeries that I had written about in the past.
I stopped for lunch at the New Golden Star Chinese Restaurant at 4247 Broadway, a restaurant that I had passed many times on my walks down Broadway and had wanted to try. The food is excellent and the service could not have been nicer. I had a Chicken with Broccoli ($11.95) with Hot & Sour Soup and an eggroll.
New Golden Star Chinese Restaurant at 4247 Broadway
The Chicken with Broccoli was delicious and the sauce with a combination of Hunan and Soy really made the dish. The Hot & Sour Soup was one of the best I have had recently. The chili peppers added some kick to the soup and it was loaded with vegetables and sliced pork. The service could not have been nicer.
The Chicken with Broccoli was excellent
After lunch, I continued my walk down Broadway. I had originally planned had planned to go the Met on Fifth Avenue but it was too late for that and then I decided to walk down Broadway but by the time I got to West 155th Street near the cemetery I was pooped. I needed something sweet, so I stopped at one of my favorite bakeries uptown Five Star Estrella Bakery at 3861 Broadway for a snack.
I had the most amazing Vanilla and Strawberry Iced Doughnut ($2.00) and between the sweet thick icing on top and the rich dough, every bite was heaven. I was reenergized but my feet were beginning to kill me. I stopped at Ilka Tanya Payan Park and sat down to finish my doughnut and relax.
I just admired the Christmas tree in the park for a bit before taking the subway back to midtown. I never knew that the park was named after the actress and activist, Ilka Tanya Payan. I thought it was nice of community to set such a beautiful tree up for the holidays and it was nicely decorated. I was finished for the day.
Ilka Tanya Payan Park at Edward Morgan Place & Broadway
New Year’s Eve this year was a quiet evening at home watching the ball drop on TV. There was no way I was going back to the City with those crowds in that cold. Thank God that 2021 is now over and hopefully better days ahead!
This was not the Christmas I planned but things took so many twists and turns that I just went with the flow. This is why I am fully vaccinated. Life needs to go on as normal in these unnormal times.
Merry Christmas & Happy New Year!
My three favorite Christmas songs: These are the songs that I wait to hear on the radio.
The Ronette’s: Sleigh Ride:
Ray Parker Jr.: Christmas Time is Here
The Waitresses: Christmas Wrapping
I also thought these Christmas songs in Chinese were interesting when I found them on YouTube:
I find it intriguing how other countries see Christmas and interpret it.
The Creation of the Case Study Project “Market Street Candy & Confections”:
I have been teaching “Introduction to Business 101” at Bergen Community College for several years now and in the era of COVID, it has been especially difficult. With businesses shutting down and reopening in a different business environment, I think some of my students thought it was an unusual time to open a business. This is when you need to test your entrepreneurship when times are tough.
In my live classes, I open my consulting company, “Bergecco-Parc Consulting Inc.”, for business and the whole class bands together and we have one big project. In the era of COVID and online learning, these projects become impossible to do as a group so each student got the opportunity to create their own store.
In the past, I have created these projects under the Bergecco-Parc Consulting Inc. banner, the main consulting company, the Orion Malls banner, a Mall design company and the Buscomonzefi.com banner, my Tech Division. Each business does its best to be creative, forward thinking and have a thought producing presentations.
Professor Justin Watrel, CEO & Consultant Bergecco-Parc Consulting Inc.
While my other class worked on their case study project, “I’ve got a Golden Ticket to Bergen Community College-Homecoming 2022”, a full-blown Group project for my live class, I had my online class create their own business with the project “Market Place Candy & Confections”, a artisan candy and dessert shop that is a 100-year-old business they bought and are now reopening with a modern twist.
Bergecco-Parc Consulting Inc. Presents: “I’ve got a Golden Ticket to Bergen Community College-Homecoming 2022”
The concept of the project was to reopen a traditional candy shop in a town or city that had recently closed and the furnishings and decorations were sold off for profit to pay bills, so the building and store were now gutted and had to be rebuilt and redesigned with a modern twist and concept. They had to now had to know their target market, stock the store with product and prepare it for opening by hiring staff and creating an ad for the “100th Anniversary Celebration” of the store.
The students now had the store and name of the store but little else to start with other than a past reputation. Here I had the students use their creativity to remake the store from the ground up. Our textbook for the class “Understanding Business” by Nickels & McHugh broke the way you start a business chapter by chapter and that is what I had the students do to open the store.
We start the project by Chapter Five in the book “How to form a Business” when talking about starting a business as a “Sole Proprietorship or Partnership” and then to Chapter Six “Entrepreneurship and Starting a Small Business” with logos and Brand Recognition. I challenge the students to show me what they want their store to represent and what type of imagine that they want to portray to the customers. I remind them that this is the first thing that the customers will see and remember them by.
The logos for “Market Street Candy & Confections”:
Market Street Candy & Confections: Logo One
Market Street Candy & Confections: Logo Two
Market Street Candy & Confections: Logo Three
Market Street Candy & Confections: Logo Four
Market Street Candy & Confections: Logo Five
Market Street Candy & Confections: Logo Six
Market Street Candy & Confections: Logo Seven
We next covered Chapter Seven “Management and Leadership” where we worked on the goals and objectives of a business. This is where the students worked on their strategic planning of the business. When we talk about who we strive to be as a business, this is when we form the Mission Statement, which is an outline of the fundamental purposes of an organization.
The Mission Statements:
Mission Statement: One
Mission Statement: Two
We discussed in Chapter Eight “Structuring Organizations for Today’s Challenges”, where we talked about the hierarchy of a corporation and then Chapter Nine “Production and Operational Management”, where we learned about concepts of Facility Location, where we have to select the location for the company’s operations. When creating the concept, I also have them design what the inside of the store should look like to the customer.
The Market Street Candy & Confections Store Design:
Market Street Candy & Confections: Store Design One
Market Street Candy & Confections: Store Design Two
Market Street Candy & Confections: Store Design Three
Market Street Candy & Confections: Store Design Four
Chapter Thirteen “Marketing: Helping Buyers Buy” with selling concepts of merchants. We talked about target markets, geographic segmentation and consumer marketing. I was trying to get the students to how to reach out to customers.
We started by advertising the store for its “100th Anniversary Celebration” is a way to bring more customers into the store to let them see the new developments they would be making. We built this even further in Chapter Fourteen “Developing and Pricing Goods and Services”, when picking or creating product lines for a company.
The Market Street Candy & Confections Bundling & 100th Anniversary Ads:
Market Street Candy & Confections: 100th Anniversary Ad One
Market Street Candy & Confections: 100th Anniversary Ad Two
Market Street Candy & Confections: 100th Anniversary Ad Three
Market Street Candy & Confections: 100th Anniversary Ad Four
Market Street Candy & Confections: 100th Anniversary Ad Five
Market Street Candy & Confections: 100th Anniversary Ad Six
When discussing Chapter Fourteen, I also had the students create a Bundling promotion of putting two or more items together and promoting them at one price but I have no artwork for that. With Chapter Sixteen “Using Effective Promotions”, I asked them how this anniversary event might promote new items at the store and what classic candies they might want to carry.
The last project that unfortunately I was not able to give them because of the Thanksgiving Break and the way it fell was from Chapter Eleven “Human Resource Management: Finding and keeping the Best Employees”, the Job Description project, where they would create an ad for hiring new employees. The deadlines for the project just got too close.
By the end of the semester, about a third of the class successfully opened their store for business with a location of the town where they bought the business, their created image, the product that they wanted to sell and the people they wanted to hire. They were then ready for opening day for the “100th Anniversary of the Store”.
It always amazes me what these students are thinking and where they want to take their businesses. Some of them look ready to open the store in real life. That is when this project gets to be interesting and fun.
This was an interesting project that I want to share with other College Professors who might want to rework and use the project if they teach an Introduction to Business class as well:
The students of my Business 101 class keep dazzling me.
The Creation of the Case Study Project “I’ve got a Golden Ticket to Bergen Community College-Homecoming 2022”:
I have been teaching “Introduction to Business 101” at Bergen Community College for several years now and in the era of COVID, it has been especially difficult. With businesses shutting down never to reopen getting students to understand that business must go on and pivot is a difficult thing to do. You have to learn to adapt and survive or else everything fails.
In my live classes, I open my consulting company, “Bergecco-Parc Consulting Inc.”, for business and the whole class bands together and we have one big project. In the era of COVID and online learning, I was lucky that I was able to teach one of the live classes on the Bergen Community College, Paramus Campus. It was such a pleasure welcoming students back to campus with live lectures and conversing with them.
What I discovered later on is that we were the only class on campus that night and it was pretty gloomy walking the halls all by myself late on a Friday evening. The upside of all of this is that we had the whole campus to stretch out in and later in the class I changed rooms to a more formal lecture room for the presentation. I thought this was more COVID safe for the students.
The Bergecco-Parc Consulting Inc. corporate logo of the six trees
In the past, I have created these projects under the Bergecco-Parc Consulting Inc. banner, the main consulting company, the Orion Malls banner, a Mall design company and the Buscomonzefi.com banner, my Tech Division. Each business does its best to be creative, forward thinking and have a thought producing presentations.
Professor Justin Watrel, CEO & Consultant Bergecco-Parc Consulting Inc.
My welcome to Bergecco-Parc Consulting Inc. from the CEO of the company:
While my other class worked on their case study project, “Market Street Candy & Confections”, a 100-year-old candy store concept, “I’ve got a Golden Ticket to Bergen Community College-Homecoming 2022”, a project promoting Bergen Community College to the Alumni got off to the ground running.
In a class that has to stay socially distanced and met only once a week it got difficult.
Our Logo from the novel “Charlie and the Chocolate Factory by author Ronald Dahl.
“I’ve got a Golden Ticket to Bergen Community College”
Every semester it is the same thing with the students. Some take the project seriously and some think it is a chore and go back to looking at their cellphones the whole semester. As usual, those are the students whose work shows it and gets the lower grades.
When I put my executive team together this semester, I found a nice combination of students who really worked well together. How I choose my executives is the same way any CEO would, I get a copy of their resume which serves as my first paper for the class. I work with the students to be sure that their resume is ready for future job interviews and internships or transfers to another four-year school. This is where I can see where the students experience lies and what skills they can perform.
The second paper I have the students write is “What would I do Better?”, a two-page paper on a situation on a job or extra-curricular activity that went terribly wrong and how they might have fixed it. The paper always shows me how the student would handle adversity under pressure. It also shows me the student’s character. This is how I pick my executives plus I use my gut instinct on how they act in class. Almost 95% of the time, I am correct.
The students I chose for my Executive Team were all Bi or Tri-Lingual, all were pretty ambitious and I thought had a sense of creativity. One of my Executives went AWOL after the second class and one of his Team Members took over the VP roll. I could not have asked for a more prepared student of the role of Vice-President. This is when students can surprise you with their flexibility and creativity under pressure.
So, every week we had Board Meetings to check progress and see how each Team was performing and getting their work done. I always have my procrastinators but for the most part everything was handled on time and towards the last two weeks I saw the students ban together to get the work done. Still, I had a few students either go AWOL or just drop the class and that was it so there was some rearranging to do along the way. This is what happens in a real corporation, so it was just like real life.
The night of the presentation, it was nice to see the students all dressed up. All the women looked so professional in suits, skirts, slacks and dresses while most of the men were in either suit and tie or jacket and tie. I few I will have to teach how to iron a shirt or tie a tie correctly.
I could not have been prouder of my student executives on their presentation. They put together a wonderful presentation in promoting Bergen Community College to Alumni and students, promoting our Athletic program with student athletic and parent events with Alumni attendance and meals that would bring Alumni together in the “Bulldog” tradition. All throughout the presentation we kept the “Willy Wonka” theme in all of our events.
What really impressed me was the touching dedication to the late Gene Wilder, the star of the original 1971 film from the Executives to both him and his widow, Susan Wilder. I think that showed the heart of the project of how much this film means to people.
Congratulations everyone on this excellent project and Happy New Year!
*Please watch and read the different parts of the project to see its progress.
The Project:
“I’ve got a Golden Ticket to Bergen Community College-Homecoming 2022”
The Creation of the Case Study “Scoops & Sundaes”:
Every semester when I am teaching “Introduction to Business 101” at Bergen Community College, I have my class create a major class project in which the whole class becomes part of an Executive team of a mythical company. This way the class benefits from getting to know one another and starting to form their connections with each other both professionally and as a student body.
In the past we created Bergecco-Parc Consulting Inc., my main company that I have used for the last three semesters, Orion Malls Inc., a Mall design firm and Buscomonzefi.com, my Tech company. Each was an example of how a business team needs to interact with one another and create their part of the business. It has been tough since we took our live classes to online classes so I refigured the project to an individual basis and asked each student to create one project from their standpoint.
The Bergecco-Parc Consulting Inc. corporate logo
Professor Justin Watrel, CEO Bergecco-Parc Consulting Inc.
I had the class work on their project “Scoops & Sundaes”, an artisan ice cream shop. While my other class worked on their business project “Mother Goose’s Toy Chest” (See Day One Hundred and Ninety Six), the members of this class created an interesting shop many carrying homemade ice cream, baked items and gift products.
Day One Hundred and Ninety Six-“Mother Goose’s Toy Chest”
Using the textbook “Understanding Business” by William Nickels and James and Susan McHugh as our guide, we covered chapter by chapter on how to build a small business. Each student was asked to create their own store concept by reading Chapter Five “How to Form a Business” and Chapter Six “Entrepreneurship and Starting a Small Business”. We started the project when I assigned the concept and the first extra credit project by creating the logo for the store.
Here is some of the creativity of the logo’s for the store:
Logo One: “Scoops & Sundaes”
Logo Two: “Scoops & Sundaes”
Logo Three: “Scoops & Sundaes”
Logo Four: “Scoops & Sundaes”
Logo Five: “Scoops & Sundaes”
When we studied Chapter Seven “Management & Leadership” I had them create their Mission Statement to tell me who they were as a store owner and as a company. We then studied Chapter Eight “Structuring Organizations for Today’s Challenges” and Chapter Nine “Production and Operations Management”, I had them design their store layout and how they would show how it would work.
Store Design: “Scoops & Sundaes”
I gave a long lecture on Chapter Ten “Motivating Employees” and Chapter Eleven “Human Resources” to help the students understand that they can’t do it all themselves. There will be a point in the business where they will need to hire a few part timers for the Summer and Christmas holidays months when things get busy. Who are they looking for? What characteristics do they want in an employee? This lead to me asking them to create an ad for a Job Description. Looking for the perfect employee can be tough.
In Chapter Fourteen “Developing and Pricing Goods and Services”, I had the students think about promotions and how to sell multiples to help increase the bottom line and then in Chapter Sixteen “Using Effective Promotions”, when we studied ‘word of mouth’ and ‘sampling’ I had the students work on a Bundling Ad top promote their goods for sale as a promotion. This helped them understand how to increase sales in a tough COVID economy. I also had create a menu for their store as well. How will you stock your store and with what items?
Some of the menus they created were very clever:
The prototype for Menu One: “Scoops & Sundaes”
Menu Two: “Scoops & Sundaes”
Menu Three: “Scoops & Sundaes”
Some of the promotions for the “Bundling of Products” were highly effective. I had to explain to the students that Bundling is taking different products and promoting them a certain price point to make them seem more cost effective to buy in a grouping as McDonald’s does with their “Extra Value Meals”. Try to imagine if you had to buy the products on an individual basis.
Their ideas were very clever.
Bundling Ad for “Scoops & Sundaes”
The students earned extra credit for creating their Logos , The Mission Statement, their Menu, the Store Design, A Job Description and a Bundling Ad. Some students took full advantage of the project and the extra credit and it resulted in good grades.
To finish the project, I assigned their final two papers to discuss how they developed the project and then what they learned from it. For the most part the class understood and had a good time building their business.
Who knows, we may see a “Scoops & Sundaes” chain in the future.
Here is the supporting work for the project:
The Class Participation Questions to help build the project “Scoops & Sundaes”:
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