The students of my Business 101 class keep dazzling me!
Bergecco-Parc Consulting Team Spring 2022 with the Mayor and Council and Chamber of Commerce from Rutherford, NJ on April 28th, 2022
The Creation of the Case Study Project “Rocking it in Rutherford: Being a tourist in your own Town”:
I have been teaching “Introduction to Business 101” at Bergen Community College for several years now and in the era of COVID, it has been especially difficult. With businesses shutting down never to reopen getting students to understand that business must go on and pivot is a difficult thing to do. You have to learn to adapt and survive or else everything fails.
This is happening in small downtowns all over the country. You have to learn to adapt, or you will fail. Things have gotten better though with the dropping of the mask mandates and businesses opening up.
In my live classes, I open my consulting company, “Bergecco-Parc Consulting Inc.”, for business and the whole class bands together and we have one big project. In the era of COVID and online learning, I was lucky that I was able to teach one of the live classes on the Bergen Community College, Paramus Campus. It was such a pleasure welcoming students back to campus with live lectures and conversing with them.
The Bergecco-Parc Consulting Inc. corporate logo of the six trees
In the past, I have created these projects under the Bergecco-Parc Consulting Inc. banner, the main consulting company, the Orion Malls banner, a Mall design company and the Buscomonzefi.com banner, my Tech Division. Each business does its best to be creative, forward thinking and have a thought producing presentations. I also challenge the students to top on another in their presentations and build on what they have seen others do in the past.
Professor Justin Watrel, CEO & Co-Founder of Bergecco-Parc Consulting Inc.
This semester’s project “Rocking it in Rutherford: Being a Tourist in your own Town” was inspired by the success of the “Take me back to Paterson, NJ” project in 2019. I loved how the students really had to learn about the history of the City of Paterson and about New Jersey history in general. This is something not being taught in schools today.
The blog on Day One Hundred and Fifty-Five: “Take me back to Paterson, NJ” in 2019:
I chose Rutherford because it was the next town over from the Lyndhurst campus where I was teaching and the fact that Lyndhurst did not have a cohesive downtown area to promote. When I walked it, their downtown was in sections instead of one long stretch. Also, Downtown Rutherford had more of a history to it and was picturesque with its old buildings, classic look of an old church dominating the downtown and a park with a band shell at the top of the shopping district. There was more you could do with it.
The town is on two major bus routes one into New York City and one into Newark as well as being a railroad head for New York City. The town has become more desirable for people moving out of New York City for more open space, better schools and the amenities that come with living in the suburbs. They still want a ‘citified’ atmosphere though with good restaurants, clean safe parks to relax in and a strollable downtown with lots to offer for both shopping and eating. Rutherford has all of these.
I assembled the project together in two days after walking the downtown several times getting inspiration of how to market it and ideas that I had seen in the past in other towns of what they run at various times of the year drawing ideas from towns in the Hudson River Valley.
I entitled the project “Rocking it in Rutherford: Being a tourist in your own Town”, a creative approach to market the downtown for tourists to come visit from all over New Jersey and New York especially the City, the way Rhinebeck and Beacon do for dining, shopping and special events like “First Monday’s” and “Sinterklaas”.
The second week back from the Spring Break I presented the project and handed out the positions of the company and then explained the project. I go the usual ‘Yeahs’ and ‘groans’ from the students. I also got those panicked looks from the students who looked at me like they could never handle their position in the company. I would like to think as a CEO, I know them better than they know myself. After that, I had the Teams break up into their groups, met with my Executive Team and then met with the President and Senior Vice-President of Operations before they left for the night. It is always an interesting experience when meeting your Executive Team for the first time. They look nervous about being in charge.
The Project “Rocking it in Rutherford: Being a Tourist in your own Town”:
The accompanying papers that the students worked on to support the project:
This all changes over the next few weeks as the students start up group chats and meet with one another after class. Then it was time to take the students out “into the field”. Right before COVID hit, I was going to take my class who were creating the project “From Revolution to Revelation-Visiting Historic Bergen County, NJ” out to visit historical sites, museums and farms all over the county. Then the virus hit, and we could not do any of that. I had seen how successful these field trips had been just by visiting our own campus or our trip to Downtown Paterson, NJ. I had to help the students overcome their fear of that city and see it gems and benefits.
I arranged for the students to take a field trip to Downtown Rutherford, NJ one night of class three weeks after the Spring Break. Of course, it has been raining the whole week and I asked the students in advance if they wanted to take the field trip even if there was a chance of rain. My Senior VP of Operations emailed me and said that people did not have a problem with it. It was the most rainy, miserable night to walk around a town!
We all met in class where I gave my speech about behaving themselves on a field trip and how they are representing Bergen Community College. That always helps. Then the heavens opened up on our way to the first stop, the First Presbyterian Church of Rutherford, an elegant church at the top of the downtown that was going to serve as the location for the “Snowflake Festival”.
The First Presbyterian Church of Rutherford at 1 East Passaic Avenue
The church was an example of Victorian architecture not seen today
I could not believe how beautiful this church was with it wooden carved benches, Tiffany windows and elegant pews. The whole church was done in carved wood and since it had an endowment to keep it up, the church was immaculate. It was one of those churches that you want to attend during the holidays to enjoy the pipe music and flowers. It also had lots of meeting spaces that were perfect for the project. I could tell that the students were impressed.
The inside the First Presbyterian Church of Rutherford is so elegant
After we left the tour of the church, we had to endure the elements and walk to Lincoln Park across the street to view the band shell for the “Big Band” concerts that we would be holding there in the month of August. I could not believe that most of the students were not carrying umbrellas (this is after I told them all to bring an umbrella with them twice). The rain was really coming down at that point.
We walked the park and I showed them how we could set the whole thing up and how operations could work. We could even use the meeting rooms at the church and their kitchen to cook the refreshments for the concerts. While we were finishing, one of the students snapped a group shot of us at the band shell.
My class at the Band Shell in Lincoln Park in Rutherford, NJ on that rainy night
After the tour of the band shell, we walked the entire side of the downtown going south with me pointing out historical points like the WWII Memorial at the circle and historic businesses like Varrelman’s Bake Shop at 60 Park Avenue (it was closed at this point of the evening). We then stopped at the railroad station and talked for a bit where there was a covering from the rain.
I explained how people could come into town by both rail and by bus where they did not need a car. This way people from other parts of New Jersey could join in the fun without having to look for parking.
Then we walked north up the other side of Park Avenue to our final destination, dinner at Da Mario Pizza at 25 Park Avenue for dinner. I had planned a pizza dinner for my class (which I pay for) which is a Team building event and also gives the students a chance to bond as a group. Plus, I feed them and on this gloomy night, they deserved it.
Da Mario Pizza at 25 Park Avenue
My review on TripAdvisor:
I ordered five large cheese pizzas and then let the students pick their beverages. I gave a little speech about the town and then about the project. We would be having another series of field trips to other places in town over the next few weeks while they worked on their project. They would also have to take trips to the town on their own. After that, I let the groups get together and work on their game plans for the project.
It was nice to just get out of the rain. I was hoping by the time we got out of the restaurant that the rain would stop. It poured more! After dinner, the Teams walked to the Williams Center to see the complex and I explained what would be happening in the future to the site with a new condo building and parking garage. It would bring more people to the downtown creating a new base of customers to the businesses downtown. Then I let them go home. It was a wet evening.
“Welcome to Rutherford” video promoting the attributes of the town
Over the next two weeks, there were two extra credit trips, one to the Meadowlands Museum on a Saturday so that the students could see the museum with time to visit all the exhibitions. The other trip was to City Hall for a Council Meeting to meet the Mayor and the Borough Council. Those were eye openers for not just the students but myself as well. These were the trips that I was to take with my students two years earlier to promote their projects before COVID shut us down. I could imagine the extra work that could have been done on those projects if the virus had not come.
I was able to arrange with the Meadowlands Museum, a small historical museum in Rutherford that concentrates on both the town and the County’s history from the Native Americans to the rise of the agriculture industry in Bergen County. I lead my class on a tour before class one Thursday evening and it was an eye-opener to students who lived nearby and never knew the museum existed.
The Meadowlands Museum at 91 Crane Avenue
My review on TripAdvisor:
The video promoting The Meadowlands Museum
We toured the first floor with its local art exhibition, communications display and section dedicated to a local doctor. Then to the second floor where children’s toys were located, the mining exhibition and a display of glowing minerals to show off New Jersey’s Mining past. Then it was to the basement level where spinning wheels, farm equipment and a turn of the last century kitchen was displayed. Some of the students had never seen displays like this before. After the tour, it was back to class for their quiz and lecture.
My class touring the Meadowlands Museum during class time
For the next three weeks, I gave the students class time to work with their Teams on the project and then on their own they revisited the town, created their commercials and put together their presentations.
The Historical tour of Rutherford, NJ brought to YouTube
On the night of April 28th, 2022, the students dressed in professional dress and presented their project to the Honorable Mayor Frank Nunziato and the Rutherford Borough Council. This is when I present a group of Generation Z students as Generation X consultants, and they are the executives of Bergecco-Parc Consulting Inc.
Each group presented their part of the presentation to our invited guests and creatively introduced their section of the project. I could not have been prouder.
The PowerPoint Presentation of “Rocking it in Rutherford: Being a Tourist in your own Town”:
These videos of the presentation are available on YouTube:
The Introduction and the Talent Team:
My Introduction of the Project and the Talent Team Presentation
The Historical Team Presentation:
The Historical Team describes their ideas for the Historical Tour and updates at the Meadowland Museum
The Marketing Team Presentation:
The Marketing Team presented their ideas for Special Events and Advertising plus the new town song “Rutherford 07070”.
When the presentation was over, I could see that the Mayor and the Council as well as the Vice-President of the Chamber of Commerce were blown away by the whole presentation. They were so impressed by the work that the student consultants did on the project. I had not seen the full presentation at that point and have to say that I was blown away as well.
Everyone had such great questions for the student consultants, and they were up for the challenge. I even had our Team Leader sing “Rutherford 07070” live to the Mayor and his Team and everyone enjoyed that.
The song “Rutherford 07070”
Each of the Council men and women got up and talked with each Team on their ideas and were very impressed by the thoroughness of the budgets and the realistic numbers that they presented. They even noted the student’s followed things like budgeting for the police and DPW for the Special Events. They also liked that everyone from locating our offices in the Rutherford area to using downtown restaurants for catering and for our company “Wrap Up” party. Everyone got a chance to give the student consultants their input on the project.
After the presentation, the Mayor and the Council along with the Vice-President of the Rutherford Chamber of Commerce took a group shot with my class and that meant a lot to me. It showed both myself and the students that they took the presentation seriously.
My Business 101 student consultants with the Mayor and Council and Chamber of Commerce of Rutherford, NJ
After we finished, I had a light reception for the students, their families and our invited guests. It was a nice evening, and I was so proud of my students. It was another group that has now entered to the Alumni of “Bergecco-Parc Consulting Inc.” (Acronym for Bergen Community College-Paramus Campus).
I went to Heights Bar & Grill that evening to celebrate their success. It had been a long semester in the post-COVID era. We overcame the difficulties with masks and stress and achieved the goal! This is when a thin-crusted pizza and a drink taste even better.
Heights Bar & Grill at 163 Boulevard
My review on TripAdvisor:
Please see the whole project on the new “Bergecco-Parc Consulting Inc.” website:
The website for the Lyndhurst Team for “Rocking it in Rutherford: Being a Tourist in your own Town”:
The PowerPoint for the presentation: