The Bergecco-Parc Consulting Inc. Executive Team picture in the Bergen Room on the Bergen Community College campus for the project “Dining at the Bergen Room: the Ultimate Dining Experience” on April 24th, 2024.
In my live classes, I open my consulting company, “Bergecco-Parc Consulting Inc.”, for business and the whole class bands together and we have one big project. In the era of post-COVID and online learning, I was lucky that I was able to teach one of the live classes on the Bergen Community College, Paramus Campus. It was such a pleasure welcoming students back to campus with live lectures and conversing with them.
The Bergecco-Parc Consulting Inc. corporate logo of the six trees
In the past, I have created these projects under the Bergecco-Parc Consulting Inc. banner, the main consulting company, the Orion Malls banner, a Mall design company and the Buscomonzefi.com banner, my Tech Division. Each business does its best to be creative, forward thinking and have a thought producing presentations. I also challenge the students to top on another in their presentations and build on what they have seen others do in the past.
Professor Justin Watrel, CEO & Co-Founder of Bergecco-Parc Consulting Inc.
Two semesters ago we created the project “It’s Cultural on Campus-Bergen Community College” publicizing the Gallery Bergen, The Ciccone Theater and the Bergen Room Bistro to the outside community. It was a ‘Digital Campaign’ to bring people to the Bergen Community College campus from all over Bergen County, NJ to enjoy all the wonderful things to do and see on our campus. The project was a huge success and all the Professors and Departments involved really enjoyed the Presentations (See Day Two Hundred and Sixty-Six):
Day Two Hundred and Sixty-Six: “It’s Cultural on Campus”:
One of my counterparts on campus loved the campaign and ‘hired’ (asked me) to expand the project for a “Digital Campaign” for the Bergen Room and expand the project with all new menus, commercials and create a special Themed Dinner for the student dining room. This resulted in “Dining in the Bergen Room”:
I got Professor Drakeford and Professor/Chef Morrisey involved in the project and we worked together to see the best ways to promote the success of the Culinary Program’s Student Run Dining Room.
I created the Teams two weeks before the Spring Break and got them started on their project. When we returned from the Spring Break, we arranged for the class to dine in the Bergen Room. Chef Morrisey and his Team of Culinary Students created a special menu for us when the Bergen Room was closed and the students got feast on a four course meal courtesy of the Culinary Arts Department.
Having lunch with my students at the Bergen Room on the Bergen Community College Campus in Paramus, NJ:
We started the Testing Menu with a Pumpkin Carrot Ginger Soup.
Then we had the second course with a Toasted Green Salad with a light Cream Dressing.
The main course was a Chicken in a Creamy Peppercorn Sauce, Baked Pasta and Roasted Brussel Spouts.
The meal was completed with a Cream Cheesecake that tasted more like a cream cake and topped with Fresh Strawberries.
All the Teams got to dine with one another and get to know each member in a less formal setting.
This meal got the students to know their product better and look around the Bergen Room and see how they could take this student run dining room and transform it to a special themed event that would dazzle myself and the other Professors and bring in the paying public. Here are some of their ideas:
Along the way, I had various speakers come in to talk to the students. Professor Tim Blunk from the Art Department and the Curator for Gallery Bergen, our on campus Art Gallery came in to talk to the students about the artists that are available on campus and the number of students on campus who are looking for projects for their portfolios. He also discussed some of the happenings at Gallery Bergen.
Professor Jim Bumgarner, the head of our Theater Department, came in to talk to the students on the student singers, actors and dancers that study at the college. He discussed upcoming shows and theater events planned for the future. He added too that there are a lot of students looking to add to their resumes on projects like this.
Our last in house field trip was to the Horticultural Department and to the Greenhouses in Ender Hall. Dr. Steven Fischer, who is head of the Holocultural Program, gave us a tour and talk on the growing seasons, the plants that are grown and available in the greenhouses, the arrangements that are created for the Bergen Room Bistro.
The tour of Greenhouses on our last inhouse field trip with Dr. Fischer explaining the greenhouses.
Asking questions about the floral arrangements used for the Bergen Room.
Discussion of the grounds of the Horticulture Department grounds.
It was a good tour and opened the students eyes on how events were decorated and where the flowers came from and how they were grown. The students were creating their centerpieces for their theme dinners and I wanted them to see where they would get the flowers from.
My President and SVP of Operations on the field trip to the Greenhouses.
We finished our last Board meeting the week before the Presentation and then the Executive Team had a week to make the adjustments. We would be presenting the Project in the Bergen Room Bistro on April 24th, 2024.
The new Corporate website for the Bergen Room Team:
The Presentation Day had some hiccups along the way but overall it was a great Presentation. I was so proud of the students. Each of the competing Teams set up for extra credit a table in the Bergen Room on how their Dining Experience would be set for the evening of their meal. I have to say that the Teams did a nice job with the decorations and all received extra credit for their place settings. There was a lot of creativity in this class.
The were the three Team tables on how they would be set for their ideas for the Student Fundraiser.
Team One’s Display Table
Team Two’s Display table (The Wining Team)
Team Three’s Display Table
The Three Teams then started their Presentations to Chef Morrisey and his student staff, invited guests and friends of the students who came to see the Student Consultants ideas. What creativity! Each team had to present their theme, their menus, music for the event, artwork, floral arrangements and Social Media campaigns. It was an afternoon of a lot of creativity and though that went into each Teams ideas.
Here are their Commercials promoting the Bergen Room:
Team One:
Team Two:
Team Three:
Here are their Presentations from the afternoon. Each Team had to ‘pitch’ their ideas to the Culinary Team.
Team One:
Team Two:
Team Three:
The Teams competed for the prize being the most creative and effective project to sell the Bergen Room Bistro to the outside community.
Team Three even created for extra credit a AI version of visiting the Bergen Room.
After the Team conclusion, it was time for questions and answers. The point of the whole project was to get the students ready for a career in business and marketing and there were questions of why the project was taken so seriously. The answer I had for one parent was that you want your son or daughter to get a good job out of college? It is better they get their lumps here than on a new job. They will be more prepared for the workforce.
One parent did compliment me in that his son was so excited about the project and it really showcased his son’s talents in filming and graphics. That was nice to hear that students are excited about their work. I know that these are the students that will get good jobs out of college and be prepared for Corporate expectations.
I couldn’t more proud of a group of students that banded together to showcase this wonderfully run student dining room.
Have you been there yet?
I took pictures with my Executive Team before the Presentation. I very proudly wore my Alumni Chef’s Jacket from when I graduated from the Culinary Institute of America in 1998. I don’t think it had been out of the dry cleaning plastic since that time.
Professor/Chef/CEO Justin Watrel with SVP of Operations Ayesha Zulfiqar and President Tugay Bera Bozogluer.
Professor Justin Watrel with the winning Team Project from Team Two. I was very impressed with their work. The Team was lead by Vice-President Mauricio Benitez and Team Leader Dennis Shkembi.
My group picture with Team Three lead by Vice-President Taner Ender and Team Leaders Kane Cheng.
Our Corporate picture for the Bergen Room Team at the end of the Presentation.
I am so proud of my students each semester. I like knowing I am training the next group of Executives for their future.
In my live classes, I open my consulting company, “Bergecco-Parc Consulting Inc.”, for business and the whole class bands together and we have one big project. In the era of post-COVID and online learning, I was lucky that I was able to teach one of the live classes on the Bergen Community College, Paramus Campus. It was such a pleasure welcoming students back to campus with live lectures and conversing with them.
The Bergecco-Parc Consulting Inc. corporate logo of the six trees
In the past, I have created these projects under the Bergecco-Parc Consulting Inc. banner, the main consulting company, the Orion Malls banner, a Mall design company and the Buscomonzefi.com banner, my Tech Division. Each business does its best to be creative, forward thinking and have a thought producing presentations. I also challenge the students to top on another in their presentations and build on what they have seen others do in the past.
Professor Justin Watrel, CEO & Co-Founder of Bergecco-Parc Consulting Inc.
Recently our college was talking about recruitment to the school and the outreach to the high schools. I had seen the recent “Open House’ flyers and emails on campus and sent to my email and I thought the event could have a bit more pizzaz to it. You were trying to recruit students to come to the college and I thought there could be more to it. Working from our Homecoming, Welcome Week and Ambassadors programs that we had done in the past, I thought of “Go Bulldogs Go!-Open House Spring 2024”, a reinvented Open House with dinners, events, concerts and fun activities for the high school students, their parents and current students to enjoy.
“Go Bulldogs Go-Open House 2024 at Bergen Community College Project:
From here I picked my Executive Team and the various Divisional Teams to complete the project. We had the Talent Team, which pays for everything and get the Benefits package together along with the creating the Holiday Party at the end of the project. The Entertainment Team, who would provide all the musicians and musical performances to all the events that we had planned, the Food Service Team, which created all the menus, meals and ideas for serving food and snacks at all the functions. The most important Team was the Marketing Team, who had to promote the whole program to the high schools, Administration, Students and Parents, to all the events and to the Alumni. It was a big job and we only had seven weeks to put the whole thing together.
Being a CEO does have its headaches though. When you have a class of thirty people working on a project, there is a lot going on and there are those who try to ‘piggyback’ off other students and some just disappear. I had both of those. There were a lot of students I had to work with going forward on this project and a lot of leading I had to do. Having three projects going simultaneously was a lot of work for myself and my Executive Teams but I knew all of them could do it.
This was a project that I really wanted to come to life. I think we can do more for our student recruiting and wanted the programs to really shine to show the best of the college and all its attributes. The first day of the project, I broke the class up into Teams and discussed the project.
The Open House that we were creating was a three day event where we engaged both high school students and their parents, the current student body of Bergen Community College and Alumni.
I challenged the students to put a Pep Rally together for the sports teams on campus, a active concert and games, a nice International dinner and a breakfast brunch with music and an active tour of campus while promoting the campus for students to attend. The tours were created to show the best attributes of campus such as the music labs, the AI labs, the Ciccone Theater, the Bergen Room, Gallery Bergen and all our sporting facilities. There is so much at our campus that people do not see on these tours. I also do not like the idea that we burden students with financial aid issues not instead of when they accept coming so I put less emphasis on that. I want them to know all the great cultural things they can enjoy when they do decide to come to Bergen Community College.
As part of the class, I had an in class field trip around campus. I could not believe that most of these students didn’t know that all these things existed on campus. I should have learned from previous classes. This is how this all got inspired. When I asked all the students what their experience was like on campus, most of them just said that they came to class and went home. They never ventured around the campus. A few ate in the cafeteria and one or two had been to the Ciccone Theater and a few more had heard of Gallery Bergen.
The in class trip included Gallery Bergen, with its new contemporary art exhibition, the Bergen Room (in its old location) and the Ciccone Theater, where Professor Baumgartner was doing dress rehearsals but always has time to talk about the Theater Department. That really helps. Then we went outside to the new outdoor courtyard to show the students the logistics of where the concerts and some of the cultural events would take place. Then it back to the classroom to start getting the groups to work on the project. The majority of the students finally got what I was talking about and got to work. Then we started our weekly board meetings.
After seven weeks, the Teams were preparing for our Presentation on December 6th, 2023. I have to say that I was going through a lot in my personal life. Sinterklaas weekend had been the weekend before and all I had done is run around the Hudson River Valley with the Snowflake and Sinterklaas festivities in both Kingston and Rhinebeck, NY. There was a lot of running around the two towns plus running to Ringwood Manor before I left to take pictures of the mansion’s decorations for Christmas. I was not too sure how much time I would have after Christmas (I found that I had none) and was on a picture taking tour.
Then I had my own class presentations in Digital Marketing and Customer Relations class with much stress to get them right (I got ‘A’s on them both) and then had two days of my own students presentations to be followed by another presentation I had to make in Bloomingdales President Marvin Traub with his book “Like No other Store in the World” for my Hotel Sales & Marketing Class (another ‘A’) and then lead to another weekend of picture taking upstate of historical homes and towns. I never sat still and got very little sleep.
In the morning, I had presented my “I’m Glad I’m in Glen Rock, NJ” project with my Marketing class and that went off perfectly so I had high expectations of this class. My President and Senior Vice-President of Operations did not let me down. We had a few hiccups with the presentation but overall it was excellent and I was very impressed by the work and effort the students.
The project results were wonderful and it really showcased the campus with wonderful events to engage the students and their parents over a three day period. I know if the campus really put this whole event on, we would recruit a lot more students with no problems.
What was nice that evening was talking with the parents after the presentation. They were not only impressed by their sons and daughters presentation but impressed by the whole class. That all keep wondering how I get them all to dress up and especially shave. I always reply the same thing, I grade them. I really think though it is the pride that the students have in doing a good job and wanting the look the part of being an executive representing the company. This project prepares them for a future that is unknown to them but now a lot less scary.
This contains all the commercials, artwork, the PowerPoint and headquarters plans.
The Holiday Party Project:
In lieu of the traditional quiz, I have the students get back in their groups and create ideas for a Corporate Christmas Party for the New Brunswick headquarters. It always amazes me what the Teams can do in an hour. The funny part by this point is that they are so used to working with one another it becomes second nature to them. This quiz is a nice way to end the semester and maybe create some new friendships amongst the students.
In my live classes, I open my consulting company, “Bergecco-Parc Consulting Inc.”, for business and the whole class bands together and we have one big project. In the era of post-COVID and online learning, I was lucky that I was able to teach one of the live classes on the Bergen Community College, Paramus Campus. It was such a pleasure welcoming students back to campus with live lectures and conversing with them.
The Bergecco-Parc Consulting Inc. corporate logo of the six trees
In the past, I have created these projects under the Bergecco-Parc Consulting Inc. banner, the main consulting company, the Orion Malls banner, a Mall design company and the Buscomonzefi.com banner, my Tech Division. Each business does its best to be creative, forward thinking and have a thought producing presentations. I also challenge the students to top on another in their presentations and build on what they have seen others do in the past.
Professor Justin Watrel, CEO & Co-Founder of Bergecco-Parc Consulting Inc.
I had recently been at a series of special events at the Bergen County Historical Society both for Christmas in 2022 and for more recent events as the Harvest Festival and a walking tour of the property in 2023. Although the events were interesting and the Christmas event with the period live music and the Pub set up in the Christie House, the attendance seemed rather low.
When I Googled the Historical Society, their social media and digital marketing were not as prominent as they should be either in describing their events or with a series of current pictures or videos. Their digital footprint needed some work. Also, their events never changed year after year. They had the exact same events with the same theme for each season.
This I could see was a problem as people want to have different experiences when they visit a place. These sites do not have to alter the events but do need to update and ‘freshen up’ their offerings with a different twist to keep people coming. Others wise, it it the same thing year after year. Also, they were not marketing the site for people outside of Bergen County let alone for foreign tourism. This is where the idea for “Tourism for the Bergen County Historical Society” project for Bergecco-Parc Consulting Inc. came into creation.
The Project “Bergecco-Parc Consulting Inc. presents “Tourism at the Bergen County Historical Society”:
As a member of the Bergen County Historical Society for about five years I had to say the Society does have a tendency to run the same events over and over again and the attendance, especially when it came time for the weather, could really damper the attendance since most events were held outdoors. Plus they attracted the same crowd of older patrons and needed a new clientele to attend to give a fresh perspective to these events.
This is where I wanted to challenge both the students to look at the site from the idea of what would bring them to the Bergen County Historical Society and how the Society could look at making updates to bring that younger, family friendly crowd who was interested in the history of Bergen County but still wanted to have a good time and be engaged by the event. That can be a delicate balancing act in the age of social media and cellphone distraction.
It took some convincing from both sides to get this project off the ground. The Society kept thinking we were a real consulting firm and were hesitant to do the project. The none of my students had ever been to the Bergen County Historical Society let alone want to go there. The schools in Bergen County no longer even studied American history the way we did when I was in junior high or high school nor did they take the field trips to Trenton or Washington DC that we did back in the 1970’s. This is when I knew this would be a learning experience for both parties.
The goal was to bring more tourists both domestic and international to the Bergen County Historical Society with a series of new events for both Halloween and Spring/Easter that were both inclusive and family friendly that had a contemporary but historical twist to them. I asked the students to look at the history of both holidays and what the meaning of the Fall festivals and Spring Festivals meant to people through the ages. The third event the students had to create was a fundraiser for the Society that would raise $25,000 to raise money for the new museum on the Society’s property. I saw some shocked looks on the students faces but I knew they could do it.
There were some major challenges logistics wise for the project as well. I had to arrange a visit to the site because the students would never go out on their own to see it, plus the site was not open on a Thursday night so that would take some coordination. Also, being the Fall semester we always worried about the problem with the weather and the night of the tour it threatened to rain (it didn’t Thank God). Lastly, I only had four weeks to put this project together and get it presented to the Historical Society before I had to give the final exam and post grades by the end of the semester. This on top of all the projects and papers I myself had to do for Graduate school gave me many stressful nights. Somehow, we pulled it all off to a huge success.
The week after I presented the project to the students with a few groans, we were off the next Thursday night to a mandatory (and I mean mandatory!) field trip to the Bergen County Historical Society in River Edge, NJ to see all the buildings and learn about the history of the site and the importance of it during the Revolutionary War. The time change after Halloween meant we would be having the tour in the dark with not a lot of light to shine the way.
Parking at the site needed to worked on as well as their parking lot was hard to maneuver if you did not know the area and had some sharp turns to get to when parking your car. Still I got all the students there and basically on time (except one) and we got the tour underway with the former and current Presidents of the Society. I could not believe how well it worked out for everyone.
First I had to make sure that everyone was there the night of the tour which was difficult because people were coming from work and the traffic being what is was at 6:30pm at night but again everyone was ready to go. We started at the Campbell-Christie House, which was used as the pub for the Christmas event I had been at the year earlier. It had also been used as the gathering place for the tree lighting ceremony when COVID hit in Christmas 2020.
Starting our class tour of the Bergen County Historical Society at the Campbell-Christi House
Starting the tour at twilight. It was really dark on the Bergen County Historical Society site.
Entering the Campbell-Christie House for the tour.
The Campbell-Christie House during the day.
We toured the house and talked about its history and how it was moved to this location to save it from demolishment. Also the uses of the house in different programs.
We then moved onto the Demarest House which is the next house over. The home is much smaller but its significance in Bergen County history is the same as the Campbell-Christie. This type of Dutch style architecture is unique to this part the country where the Dutch had to adapt to weather conditions and building materials that could be found.
The Demarest House during the day.
Its ownership to one of the most prominent families gave it even more importance. We were able to see the loft space and how the family lived on a daily basis in the two rooms.
Our class touring the Steuben House toward the end of the tour.
Then it was on to the Steuben House which was the home of the Zabriskie family but given to General Steuben by the patriots for his assistance during the Revolutionary War. This is the main house that most activities take place in including lectures and musical performances. In each of the homes,.
Ex-President of the Society Deborah Powell lead the students on a very engaging tour of the Steuben House. It has an interesting and intriguing past.
The two Presidents of the Society who joined us told me later how impressed they were that the students were so engaged in the conversation and wanted to learn so much about the site. For all of my students this was the first time any of them had been to the Bergen County Historical Society, so it was a treat for them as well. I could see that they all learned so much from ‘being in the field’.
My student consultants from Bergecco-Parc Consulting Inc. with former President Deborah Powell in our group shot at the main room at the Steuben House. It was at the end of the tour.
The Steuben House during the day.
After the tour was over and the questions were answered, our group left for dinner. I can always tell the success of these projects when we all have dinner together. I chose a pizzeria around the corner from the Historical Society that I had never been to before but plan on returning to, Napolimania at 450 Hackensack Avenue in the Home Depot mall. It had the perfect amount of space for our group of 30 students, who were both hungry and cold. Both the pizza and the pizzeria were wonderful and we had such a good time.
The Bergecco-Parc Consulting Inc. student consultants enjoying dinner.
Dinner at Napolimania Pizzeria for dinner after the tour.
Napolimania at 450 Hackensack Avenue in Hackensack, NJ TripAdvisor review:
I think one of the most important aspects about this project is that the Team “breaks bread” with each other (have a business meal). It is one of the biggest parts of Team Building and a way for strangers to get to know one another. I have seen more friendships formed over these meals and a transition of how the students treat this project. Most of them start taking it more seriously and then the work begins. By the way, the pizza was excellent that night and I highly recommend the restaurant for the food and service.
The next week, I started to give more time in the classroom for the students to work on their project as it was crunch time and they only had three weeks to complete it and present it to me. This is when the stress levels of the Teams start because then you see the people who will really work and the ones that put in the minimum and trust me, they make their feelings known. I had my share of headaches before this presentation but for the other 95% of the class, I saw some major transformations in the students, their attitudes towards the project and a lot of creativity.
We had the presentation in the fifth floor conference room at the Lyndhurst campus of Bergen Community College and this is only the second time I have used this room but it is the best one to present the project in.
The Presentation welcome:
CEO Watrel’s welcome
President Beqo welcome:
President Sorak Beqo opening the program for “Bergecco-Parc Consulting Inc. presents “Tourism at the Bergen County Historical Society” on the night of December 7th, 2023.
The Executive welcome and headquarters plan.
Our honored guests that night were the President of the Bergen County Historical Society, the former President of the Society and one of the Board members. I would have hoped we would have had a better turn out from the Society but I understood that it was the holiday season and everyone had so many commitments plus it was later in the evening and down in Lyndhurst. Still, it was nice to have the ladies attend for feedback on the Presentation.
Each group gave their Presentation along with creating two commercials, one promoting their events on the Society grounds and then one promoting the Society for tourism.
Team One Presentation:
Team One presenting their ideas for events and fundraising at the Bergen County Historical Society.
Team One presenting their ideas to raise money for the new museum.
Team One’s Presentation on YouTube.
Team Two Presentation:
Team Two pitching their ideas for the Bergen County Historical Society.
The ideas for fundraising for the new Museum at the Bergen County Historical Society.
The extra credit project that Team Two created was one of the reasons they won the contest.
Team Two Presentation on YouTube.
Team Three Presentation:
Team Three making their pitch for new events at the Bergen County Historical Society. They gave one of the most professional presentations that I had seen in a long time.
Team Three making their pitch on their ideas for fundraising for the new Museum.
Team Three Presentation on YouTube
Closing Remarks on YouTube:
Being only given four weeks to pull this project off, the student consultants did an excellent job on this project. The projects were creative, inventive and showed that they had studied and visited the historical site more than once. They used all the buildings on the property for different events coming up with new ideas on old events and creating new ones.
I liked the ideas of the Easter Egg hunts and Bunny visits as well as how to approach Easter as a secular event taking its Pagan roots and putting a new twist on it. For Halloween, the students incorporated old ideas such as apple bobbing and hayrides around the property with utilizing the historic homes as haunted houses. The winning group even used a haunted maze and a petting zoo to the mix.
For the museum fundraiser, the student consultants had some creative ideas to raise money for the museum. One group used a food truck event, another used a full day event and for their extra credit event was a “Revolutionary Dance” that I thought was really interesting. It always amazes me the way that students give such a fresh perspective to a project. I could tell that the Board members of the Society were blown away by the ideas that the students came up with to bring more people to the site.
After the Q & A for the project, we took our Corporate shot for Bergecco-Parc Consulting Inc. headquarters. I was impressed with what a sharp group we made.
The Bergecco-Parc Consulting Inc. Corporate shot-Lyndhurst “Tourism at Bergen County Historical Society” Team December 2023.
All three Teams were given the task by one of the founding members of Bergecco-Parc Consulting Inc. to create ideas for the Corporate Christmas Party. The students were tasked with creating a menu with one appetizer, a main dish and a dessert with a signature drink and then had to create a corporate message in both English and Spanish. It is always fun to see the results on this:
In my live classes, I open my consulting company, “Bergecco-Parc Consulting Inc.”, for business and the whole class bands together and we have one big project. In the era of post-COVID and online learning, I was lucky that I was able to teach one of the live classes on the Bergen Community College, Paramus Campus. It was such a pleasure welcoming students back to campus with live lectures and conversing with them.
The Bergecco-Parc Consulting Inc. corporate logo of the six trees
In the past, I have created these projects under the Bergecco-Parc Consulting Inc. banner, the main consulting company, the Orion Malls banner, a Mall design company and the Buscomonzefi.com banner, my Tech Division. Each business does its best to be creative, forward thinking and have a thought producing presentations. I also challenge the students to top on another in their presentations and build on what they have seen others do in the past.
Professor Justin Watrel, CEO & Co-Founder of Bergecco-Parc Consulting Inc.
To continue the tradition of marketing small Bergen County towns for foreign and domestic tourism, I had been eyeing Glen Rock, NJ as the next town to promote. A small upper middle class town in the northern part of Bergen County, Glen Rock is rich in history. Known for the famous “Rock” just off the southern part of the downtown that the town is named for and a small but vibrant downtown and a small historical museum that was in need of some social media attention, I thought this was the best town to choose this time around.
I spent a couple of days exploring the downtown to get some inspiration and ate lunch in a local pizzeria that I was not thrilled with. I made some adjustments to the project when I looked at the town’s Facebook page to see what types of activities that they hold. I saw that they needed more detailed events at all the holidays, a stronger downtown presence and a new town logo. This is when these projects become fun. You want to show a town its potential for tourism in the future both domestic and foreign. There was so much to show off in the town of Glen Rock, NJ.
The Project “I’m Glad I’m in Glen Rock, NJ: Be a Tourist in your own Town”:
These projects take about six to seven weeks to pull together. I had seen my class roster several weeks earlier and I knew most of the students who were in my class had taken my Introduction to Business class so I knew where to plug in most of this semester’s executives of the company.
The “I’m Glad I’m in Glen Rock” Team on our tour of the Town of Glen Rock, NJ for our project with the Honorable Councilwoman Jill Orlich.
Glen Rock does not the historic downtown that Paterson, Rutherford or Westwood have but they do have a wonderful museum with the “Museum at the Station”, their small historical society at the Glen Rock Train Station and of course “The Rock”, a famous Lenape tribe marker located south of the downtown. There was a lot of history in the town and many places that tourists would like to visit.
I built on some of the ideas that I had used in the Rutherford and Westwood projects, creating new Christmas, Halloween and Summer events based on what we did for the other towns. I knew there were some problems with the Tree Lighting ceremony in town so we created the “Snowflake Festival” with Mr. and Mrs. Snowflake as the ‘grand marshals’ of the event as opposed to Santa Claus.
For Halloween, we created the “Pumpkin Festival” with the theme around the movie “The Nightmare Before Christmas”, which was a series of tents with all sorts of activities from face painting, pumpkin decorating and watching the film that evening.
For the Summer, I saw that Glen Rock does a lot for their Senior residents. This is not the “Big Band” era group but the “Disco Era” group of seniors so I wanted to create something special for them as well. So I created a “Seniors and the 70’s” event where bands that played 1970’s music would be featured for a full month in their bandstand in Veteran’s Park.
For our Historical Team, they were tasked with creating a Lenape tribe event in honor of the long history with the town’s origins, a historical tour of the town starting in the downtown area and creating an ad campaign and commercial to promote the “Museum at the Station”. It is such a great museum so why weren’t people visiting it? Plus the group’s each had to come up with a series of new logos for the town.
The new Lenape Indian logo by the Historical Team
It was an ambitious group of events.
I knew the students were up for the challenge. Still it was a challenge for me to get some of the students to buy into the concept. Every semester it is the same thing. Eighty percent of the students buy into the group project and then there are the few who do nothing. I could see that this semester as well.
The Lenape Event created by The Historical Team
We started the project myself introducing the project to the students four weeks into the course and explaining the project and how I wanted to approach it. Since a third of the class had taken my course in Introduction to Business, they had all worked on similar projects in the past and understood what was expected of them.
Our fifth week into class, I took the students on a walking tour and lunch in Glen Rock, NJ’s downtown and parks so that they would know what the town was all about and its attributes. On a sunny but really cold day, we met at “The Rock” to start the tour of downtown. We started with the history of “The Rock” and the part it played in Lenape life. We were joined on the tour by the Honorable Councilwoman Jill Orlich.
Myself with my student consultants in Veteran’s Park in Glen Rock, NJ where most of the proposed special events would take place.
We then moved on to the Museum at the Station which was closed for the day. I had taken the students here Halloween weekend on the only Sunday afternoon that they were open and gave them extra credit for coming. We filled the museum to capacity for the entire afternoon and the students were able to see what the history of the town was about. We just took pictures and noted parking for the events that would be planned here.
The Museum by the Station-The Glen Rock Historical Society at
We then did a loop of the Downtown, stopping in stores and visiting parks and the train stations to see how people from the community commute to jobs in Newark, Jersey City and New York City. This is also how outside tourism can be attained and people can commute into the town to attend anyone of the festivities.
We ended the tour with a Team lunch at Francesca’s Brick Oven Pizza and Pasta at 234 Rock Road in Downtown Glen Rock. The food and the service were excellent. It gave the student consultants as chance to ‘break bread’ and get to know one another better. This is a good Team building exercise plus a chance to experience their first business lunch with a company.
The Marketing Team Dining with each other at Francesca’s.
The Talent Team dining together at Francesca’s.
By our last Board Meeting, I thought we were ready and on December 6th, we made the formal presentation to the ladies at the Museum by the Station and a few invited guests. Being an afternoon class, I could not force people to change their schedule’s but it would have been nice to see more people at the Presentation.
The Presentation went by well and it was handled very professionally but we had some problems in the Marketing Division on what should have been included and what should not. They gave a whole presentation on the attributes of Marketing and that was not what was asked of them. I later found out they were doing project at the last minute and that did not thrill me. I could see this in the slides, menus and concepts. Still they created some memorable commercials promoting the town and the new Town Song. The logos they created for Glen Rock were excellent. All of this was changed and reorganized when we went to present the project to the Mayor and Council at Glen Rock City Hall on December 19th.
The newly created town logo for Glen Rock, NJ.
The Marketing Team proposals:
The Marketing Commercial:
The Glen Rock Town Song:
Welcome to Glen Rock commercial (the old commercial):
The Presentation of “I’m Glad I’m in Glen Rock, NJ-Be a Tourist in your own Town” in the classroom on December 6th, 2023. The Presentation went by very well and I was really impressed with the way the students handled themselves:
The PowerPoint presentation of “I’m Glad I’m in Glen Rock, NJ:
After the Presentation was over, I hosted a light reception for the students, our invited guests and family members. The ladies from the Museum by the Station/Glen Rock Historical Society had a lot of nice praise for the project and some interesting questions.
On December 19th, 2023 at the request of the Mayor, we presented a revamped version of the project with new ideas from the Marketing Team along with the selection of bands that would be used for the “Seniors and the 70’s” series of concerts. By the end of the Presentation, I could see that the Mayor and Councilwoman who showed up for the evening. They had a lot of intriguing questions from the stance of budgeting and attainment of volunteers and how to run the events.
The Presentation in Glen Rock City Hall in Glen Rock, NJ:
Part One:
Part Two:
Part Three:
This was filmed at Glen Rock City Hall in Glen Rock, NJ.
I treated the project as a real proposal and informed the Mayor and Council that Bergecco-Parc Consulting Inc. would try to obtain things like Corporate sponsorship for the big events and that we could work with the local colleges and the high school for volunteerism to help out to help defer costs.
We were also joined that evening by many parents of the student consultants who could not attend the first Presentation due to work commitments. It was a nice evening out for everyone and productive in giving the town some fresh ideas with an international prospective (at no cost to them) to tourists visiting the town.
Trust me, I was just as blown away by the project as the Mayor and Council were that evening, I would not have believed a group of students put all of this together but they did.
I really was “Glad I was in Glen Rock, NJ”.
The Bergecco-Parc Consulting Inc.-Glen Rock Team Corporate picture on December 6th, 2023.
The website for the Glen Rock Team of Bergecco-Parc Consulting Inc.:
As part of Quiz Four for the class, I have the students create a Corporate Holiday Party for the Glen Rock Division for Corporate New Brunswick. Here are their ideas:
In my live classes, I open my consulting company, “Bergecco-Parc Consulting Inc.”, for business and the whole class bands together and we have one big project. In the era of post-COVID and online learning, I was lucky that I was able to teach one of the live classes on the Bergen Community College, Paramus Campus. It was such a pleasure welcoming students back to campus with live lectures and conversing with them.
The Bergecco-Parc Consulting Inc. corporate logo of the six trees
In the past, I have created these projects under the Bergecco-Parc Consulting Inc. banner, the main consulting company, the Orion Malls banner, a Mall design company and the Buscomonzefi.com banner, my Tech Division. Each business does its best to be creative, forward thinking and have a thought producing presentations. I also challenge the students to top on another in their presentations and build on what they have seen others do in the past.
Professor Justin Watrel, CEO & Co-Founder of Bergecco-Parc Consulting Inc.
This time around I got a request from a fellow professor who wanted to promote Gallery Bergen, our on-campus art gallery, for outside tourism. I liked the challenge of that because I have used Gallery Bergen in the past for cocktail parties and gatherings in my other projects such as Welcome Week, Homecoming and visiting the campus. I had always opened my events or included Gallery Bergen in some way in the past projects.
Now Professor Tim Blunk, the art professor who runs the gallery, gave us the challenge of how-to bring people from the Bergen County community into the gallery for the then current Faith Ringgold exhibition “From Jones Road”. Since I had so many students in the class, I thought about a competition between three groups as I had for the “Caribe Cafe” project in which each group would a presentation on the same subject, but I thought we really needed to promote other parts of campus as well.
The interview with Professor Tim Blunk on Gallery Bergen. The inspiration for this project.
So I added The Bergen Room, our Culinary Department’s student dining room and the Ciccone Theater and the Theater Department. I asked all the professors who are involved in these different departments, and they were all enthusiastic about the project. They have been helpful in many of my projects over the last decade.
This time around I had an Executive Team to run the whole show. In the ‘Caribe Cafe’ concept, I had Team Leaders run each Team but with no one in charge of the whole project. I needed an Executive Team to run the presentation, put the website together, put the Team Wrap Up party at the end of the project together and create the budget.
I was very lucky in that one of my students had been the Team Leader for Marketing for our “Springfest” project was in my Marketing class and I knew who was going to get the top spot (and as the CEO/Co-Founder of Bergecco-Parc Consulting Inc I know who’s talented). I picked another student whose “Be a tourist in your own Town” paper on Dumont was excellent to be the Senior Vice-President of Operations. Both ladies work was wonderful and could not have been more professional. They both did an excellent job on putting the whole project together and running the presentation.
The President and Senior Vice-President of Operations ran the presentation, engaged with the Executive Team their ideas for the Office Space for the Team and their ideas for the Wrap-Up Party. Their ideas were well received by the Team.
Then each Team presented their section of the project which consisted of ideas to promote their site, presentation of their commercial and their interview with the professor who ran that division of campus. Each Team member discussed their section of the project and the ideas they had to bring in more of the Bergen County community to the college.
The Proposal for the project “It’s Cultural on Campus”:
CEO Professor Justin Watrel with President Valery Cardona and SVP of Operations Rachel Montpellier and their Team of Vice-Presidents and Team Leaders and Members.
The day of the presentation since it had to be done during the day all four of the professors who assisted in the project were in classes but one parent did show up and she was the one who took our picture. That made me happy.
The presentation was wonderful as each group presented their ideas to better advertise and promote each facility to the Bergen County and beyond target market of customers. The student dining room was presenting lunch each Thursday afternoon at 11:00am, the Faith Ringgold exhibition was in full swing at Gallery Bergen and the Theater Department was promoting their showcase so there was a lot going on at the Bergen Community College campus. The students presented the way to get people there.
We had a small Q & A because there were just two of us there. This was followed by a light reception for the students before they had to head to their next classes and work. I could not have been more proud of a group of students accomplishing this project.
Bergecco-Parc Consulting Inc. headquarters thanks you too!
Commercials:
The Gallery Bergen Team:
An Excellent job promoting the “Faith Ringgold” exhibition (in Spanish)
The Bergen Room Team:
The Ciccone Theater Team:
We got to see part of the latest production from the theater and interview with the director
You can see the interviews with the Professors for each department on the full presentation.
I wanted to thank Professors Tim Blunk of Gallery Bergen, Professor Jim Bumgardner of the Theater Department & Ciccone Theater and Professor Rhonda Drakeford and Chef/Professor Aaron Morrisey for their assistance in making this project the success it was for the students. A special thank you to my boss, Dr. Pierre Laguerre for his constant support on making these projects possible.
A big congratulations to the Marketing Team. You are the ones that brought the project to life!
In my live classes, I open my consulting company, “Bergecco-Parc Consulting Inc.”, for business and the whole class bands together and we have one big project. In the era of post-COVID and online learning, I was lucky that I was able to teach one of the live classes on the Bergen Community College, Paramus Campus. It was such a pleasure welcoming students back to campus with live lectures and conversing with them.
The Bergecco-Parc Consulting Inc. corporate logo of the six trees
In the past, I have created these projects under the Bergecco-Parc Consulting Inc. banner, the main consulting company, the Orion Malls banner, a Mall design company and the Buscomonzefi.com banner, my Tech Division. Each business does its best to be creative, forward thinking and have a thought producing presentations. I also challenge the students to top on another in their presentations and build on what they have seen others do in the past.
Professor Justin Watrel, CEO & Co-Founder of Bergecco-Parc Consulting Inc.
This semester I wanted to do something different and I decided to partner with our new foodservice vendor for the college, American Dining Creations and figure out a way to promote the business to the students and faculty. I know that the pizzeria has been very successful as well as the Starbucks on the first floor but the cafeteria has been struggling even with the change of the menu.
So the proposal that I had for the students was how can we market, advertise and promote our food service facilities. How can we engage with the students and faculty to get them to eat here? How could we promote the Loyalty program to get more people eating in all outlets?
I also wanted the students to create new brand logos to have a theme more related to the campus. I wanted to see their creativity with creating commercials to promote the outlets. I know I expect a lot in a short period of time but every semester, I know the students are up for the challenge.
As usual I break the students up in Teams lead by a Vice-Presidents and Team Leaders. I found last semester with the ‘Caribe Cafe’ concept that I still need someone to coordinate the whole thing, so I choose my President and Senior Vice-President of Operations from the pool of student resumes that I get every semester. Some are good, some are not good and some are indifferent but I have knack for raw talent. I do every semester.
I chose my president and SVP of Operations from the pool of students and they did not disappoint me. They held their meetings, organized their meetings with their Vice-Presidents and Team Leaders, organized their Wrap Up Party and had to find their office space. It is quite the challenge.
Every semester I have those students that just do not get the project and can’t seem to handle the work. They challenge the work and just don’t want to do it. This is a reflective of how they will behave in the work force when they graduate. These are the ones who when they fill out faculty evaluations can’t gasp that I preparing them for a life after graduation. This reflects in their presentation.
It was a challenge as it is every semester. I have my internal challenges with the students. I have to keep everyone motivated. This is why I have an Executive Team to run things. I let the students work this out amongst themselves.
Like all my projects, I really got to see the student Team’s creativity. I asked the students to come up with a game plan to bring more students and faculty to dine at the cafeteria. The would create new logos for the outlets, new menus and food ideas and a series of commercials to promote the two outlets. I also asked them to think of design ideas for the cafeteria. There were a lot of creative ideas that came from rebranding the two outlets.
Where there were a lot of creative and unique ideas was in the menus and the diversity of food that the students had for the main cafeteria.Some Teams developed dishes with an Asian fusion influence. Some came up with Tapas and many Spanish influenced ideas. Turkish food and a Middle Eastern influence has become popular and I saw many different ideas for this as well. Some kept it classic and wanted to see more sandwiches and maybe an ice cream bar.
All the ideas kept the concept fresh and it was not always the traditional burgers, chicken sandwich and fingers and subs that the cafeteria in the past was featuring. This is good as a sample but students tastes are changing. Also with such a diverse student body and people being more adventurous eaters, I think their ideas were brilliant.
The night of the presentation went off very well. Like all my other presentations, I wish the attendance had been a bit better. We had a nice nice amount of family and friends of the students but no one from Administration came which bummed me out. I thought this was a major way to contribute to a new vendor with input from the students.
My Executive Team just like the morning class really impressed me. Some students who I was not sure how they would present really impressed me with their ideas, their creativity and especially the way they were dressed. The students came ‘Dressed for Success’ in suits, blazers, dresses, skirts and matching pant suits. I have a lot of convincing of the students that this will be the wave of the future when people start heading back to the offices in droves. People will want to see well dressed workers in the office.
Some of the things that impressed me the most was the use each Team had in creating a mobile App for the cafeteria. I thought this was a good idea and could control orders, pick up and food waste. The commercials were especially impressive with a lot ways to get students in the door. What I also liked was some Teams thought out of the box and came up with creative solutions on how to redesign the cafeteria dining room to make it more user friendly. I liked the idea of couches, new seating and things like ping pong games and video games for the students in between classes.
By the end of the evening, Jack seemed very impressed by the whole presentation and asked some interesting questions. He told me later on he could not believe all of this came from students. I told him from the beginning that this is his target market and you have to ask them what they want from the food service on campus. Even some of the parents walked up to me and could not believe this was a student presentation. They were impressed by the professionalism of it all. I told them that this is where their tuition dollars were going.
We concluded with a small reception of my homemade cookies and brownies where once again nothing was left. It was another success promotion by the executives of Bergecco-Parc Consulting Inc.
The project “Feasting at Bergen Community College: Breakfast, Lunch and Dinner”:
The Executive Team for “Feasting a Bergen Community College: Breakfast, Lunch and Dinner”:
Bergecco-Parc Consulting Inc. President Angelo and Senior Vice-President of Operations Olga Medina and their Executive Team of Vice-Presidents, Team Leaders and Team Members on Presentation Night.
The Team Presentations:
Team One Presentation:
Team Two Presentation:
Team Three Presentation:
The week after the presentations, I gave the students Quiz Four. Just like last semester, I decided to make ti a group project and had the students create a Summer Barbecue concept. Read an imaginary letter from one of my partners about organizing a Corporate Barbecue dinner and the students had to create an invitation, a menu and then a video welcome. Everyone in the class got an “A” and here is some of their ideas:
Spring Quiz Four (The Shared Project with my morning class):
I find this a lot more fun than a standard quiz and the students get a kick out of the Team building. That and everyone got an “A” on Quiz Four.
I wanted to thank Jack Yukel from American Dining Creations for being so helpful to me and to the class and so supportive of this project. It was his input that made this Team project so successful. Second I wanted to thank all the students in my Introduction to Business class who made this project come to life. It is your creativity each semester that make this projects the success that they are for the class.
I do not know where time went. One day I am cutting the lawn in 70-degree weather and the next day it is 32 degrees, and everyone is freezing. The weather has been going up and down like a yoyo and everyone is getting sick right before the holidays. Every other day the weather was changing, and this is the way the temperature would be every day for the month of December. One day it is Spring or Fall and the next everyone is bundling up.
Don’t be fooled by all the pictures and activities. There were a lot of late nights, a lot of driving and a lot of arranging to pull the holidays off this year. Teaching three classes and taking four classes in Grad school on top of volunteer work that I was committed to and getting ready for the holidays and all its expectations I had a lot of nights where I did not go to bed until two in the morning. I would study on busses and in hotel rooms and I never worked like this before in my life. Still it was a Merry Christmas and I consider myself a lucky person to see all these wonderful things.
All I did was run in and out of New York City every week for classes and work. There were so many historical sites that I wanted to visit over the holidays to update previously blogs that every moment of my day was taken up with touring. Still, I enjoyed taking my time to walk to school through Greenwich Village. The residents and merchants here know how to celebrate the holidays.
Christmas in Greenwich Village. I saw this home after class and I knew Santa was on his way
Walking past the train station on the way back to Port Authority was even festive.
With Grad School taking up so much of my time and I just finished all my presentations at Bergen Community College where I work (please see all three Bergecco-Parc Consulting Inc. projects), it’s now the final project for Grad School and getting ready for the holidays that are taking up my time. It is only two more weeks.
Thanksgiving with my cousins and aunt at the Lambertville Inn
Christmas started for me right after Thanksgiving with my family when the next day we had Christmas Tree delivery for the Hasbrouck Heights Men’s Association. We had 390 Christmas Trees delivery and we emptied the truck in one hour. By 10:30am, we sold our first Christmas tree and by the end of the first weekend, we sold 134 trees and 8 stands. We just missed last year’s numbers. It had rained most of Sunday so we missed that afternoon and evening of that day.
Christmas Tree drop off is right after Thanksgiving at 8:00am the next morning
The guys on the Men’s Association after we finished tagging and unloading the trees
Friday was a busy day selling. It often amazes me how many trees sell that first weekend. Last year we sold out in 11 days and people were disappointed that they had to wait. Many said that this year, they arrived early to get the tree they wanted. Even with the rain on Sunday, we did very well and were anticipating another get year (we sold out by December 9th on the morning shift).
My blog on Christmas tree drop off for the Men’s Association:
I knew it was Christmas when my neighbors set out all their decorations
The next evening after Thanksgiving was the Annual Parade and Tree Lighting ceremony in Downtown Hasbrouck Heights. Since we were opening the tree stand and I was on leave from the fire department this year, I did not go. Instead I stayed at the tree stand that evening and sold trees on my first split shift. We sold 44 trees on the first day of sales.
The Christmas Tree at the Circle in Downtown Hasbrouck Heights, NJ
The Gazebo at the Firemen’s Circle Memorial in Downtown Hasbrouck Heights, NJ
I have to admit, Thanksgiving weekend and the subsequent week were all about grad school. We would be wrapping up classes in two weeks (classes ended on December 14th) and I had three major papers due, one for each class. With the exception of my Data Analytics class, I had one partner on each paper I really did not know if I could count on so there would be a lot of extra work to do.
Heights Bar & Grill at 163 Boulevard became a place to relax and unwind with a pizza and a drink
Heights Bar & Grill was very festive during the holidays
My post birthday dinner became my pre Christmas/post class dinner
The next weekend was Sinterklaas weekend, and I knew I had to be in Rhinebeck and then Boonton, NJ for the Bergen County Firemen’s Home Association Christmas Party that I committed to last month. When you’re on all the Executive Boards of these organizations, you have to be there.
Still on the way back and forth to classes starting from mid-November until classes ended, I enjoyed my walks from the Port Authority to the NYU campus in the Village to admire all the decorations, display windows and Christmas tree setups all over the Village. Even before Christmas started, this section of the City is very traditional ‘Old New York’ and when it is all ready for the holidays it puts you in the Christmas spirit.
Christmas in Greenwich Village really kept my spirits up between classes
Selling Christmas trees in New York City was not difference from us but in prices.
The window displays in the Greenwich Village stores and boutiques were really creative. I loved walking all the side streets to discover what shop owner did that was so different from the others and these are some of my favorites. They really cheered me up as the pressure of the assignments built up.
Window display in the Village after they changed from Halloween to Christmas
Window display in the Village
Window display in the Village
Christmas display inside and outside at Greenwich Village store
More Christmas trees for sale on lower Seventh Avenue
The Washington Square Park Christmas tree was so beautiful both during the day and night. It was so nice to pass every evening I was coming back from class. It really put me in the holiday spirit especially when I was stressed out on my last three research papers of the semester. I took the time to just walk around the park and enjoy the cool air.
The Washington Square Park Christmas tree by day
The Washington Square Park Christmas tree at night
In between classes and work, I had to decorate and get my own house ready for the holidays. I have never worked so hard trying to pull off the holidays with so much going on in my life. Still I thought the house looked very nice. I decorated both the living room and dining room and it looked really festive. It was too bad there was no time for entertaining. That and the fact that everyone else was so busy, it made it impossible to do anything.
I keep it simple but elegant in my house
For years, I used to have a Christmas dinner but with everyone’s schedules and COVID still around, I am finding more and more people don’t want to get together. Again my schedule was no better this December. Still I worked my own “Santa” magic with other things I did for friends, neighbors and family.
From December 1st to the 31st, my feet never touched the ground. From unloading trees for the Men’s Association to watching the ball drop to completing three major projects for my job at Bergen Community College to the three major papers at school, my laptop followed me everywhere and was prominent in each of my hotel rooms as a worked on every business trip for my work with this blog. Who says that life is boring? The fun began as it does every year with Sinterklaas weekend in Rhinebeck.
My blog on Sinterklaas/ The Snowflake Festival weekend in Rhinebeck Day Two Hundred and Fifty-Six:
I had to plan Sinterklaas weekend like D-Day. I had a major presentation on the Metaverse when I returned back on the next Monday night so I had to finish the framework for the paper the Friday night before the parade. I was visiting the Culinary Institute of American to interview one of my old chefs at the college but I was not able to get in touch with him.
Still I was able to leave a message for an appointment and then tour the campus. I forgot how beautiful the campus is and I never saw it during Christmas time. I had been on my Externship my first year at the CIA so I never experienced the holidays at the CIA.
Roth Hall decorated for Christmas
The Christmas tree in the outside courtyard
I did not have any plans that Friday evening and I looked at the papers and saw that there was a Snowflake Festival in Downtown Kingston, NY. So that evening after a nice nap at the hotel, I headed there for the evening. It was just what the doctor ordered. It was a cool but not cold evening full of activities and lots of Christmas decorations and a festive environment.
Downtown Kingston, NY the night of the Snowflake Festival
It was a nice evening of Christmas activities, horse drawn carriage rides, visiting the firehouse, beautifully decorated windows of the local merchants and people just having a good time amidst COVID problems and a bad economy. People ‘needed a little Christmas now’ (Please read the blog below on the Snowflake Festival and the Sinterklaas Parade).
The line to see Santa was impossibly long. I think everyone needed him this year.
The Christmas tree in Downtown Kingston, NY
My homebase for the weekend was the Quality Inn Hotel in Hyde Park, which is becoming a tradition with me. I love the location and the comfortable beds. If you get a room facing the field to the right, you can see the stonewall that lines the property. Plus, they have the best fresh waffle station every morning.
The Quality Inn Hyde Park at 4142 Albany Post Road
Sinterklaas morning was a really gloomy day. Even if the weather outside that morning was gloomy, the spirit of Sinterklaas was in full swing inside the Beekman Arms Hotel for the Opening Ceremony.
The Opening Ceremony at Sinterklaas with Founder Jeanne Fleming and the Pocket Lady
The animal being celebrated this year was the porcupine and this was his home in the courtyard in Downtown Rhinebeck. This wise woman told us his tale.
The “Into the Light” show at the local church
The parade is the highlight of the evening and we lucked out that night as the weather broke by the afternoon. The sun started to come out and it was a much nicer evening with a cool but not cold feel and you could see the stars out on this clear evening. The parade is always exciting especially as we walk down the hill into Downtown Rhinebeck.
The parade begins at the Starr Library
The serpents are always a big hit at the parade
The stars always lead the parade down the hill
I marched at the end of the parade so all I saw was everyone’s backs. The crowds were not the same because of the weather that morning but they were still pretty large once we got into the core of downtown. Because of the weather earlier in the day, I could tell we had a more local crowd which was nice because Downtown Rhinebeck can only handle so many people.
All the characters come together at the closing ceremony
I swear that this parade like selling Christmas trees goes by faster and faster every year. I come to Rhinebeck in the Spring and the Summer and it just seems like I am counting the weeks until it starts all over again. After the parade was over, I stopped at Village Pizza for a few slices with the last of the parade stragglers. There were maybe three families eating a late dinner. By the time I warmed up and finished my pizza I walked around the downtown one more time. It was so quiet and peaceful with the exception of the saxaphone player who plays downtown at night. You would have never known there was a parade that night.
My review on TripAdvisor on Village Pizza in Rhinebeck, NY:
After a very sound sleep, I ate breakfast and enjoyed the waffle bar. Then I headed down to Boonton, NJ for the Bergen County Firemen’s Home Association Christmas Party that we were hosting at the home. Again, the year seems to go by fast.
The Executive Board the day of the party (I’m third to the right)
Because of COVID, the party is more subdued and families are still not allowed back with any great crowds. Still we had a DJ and Jerry Naylis’s daughter and granddaughters entertained the residents of the home. We really had a nice afternoon.
The Naylis family entertaining the residents
After the party was over, a few of us went the Columbia Inn for dinner. There was only a small group of us this year because again many of the guys were worried about COVID and large crowds. Still we toasted in the holiday season and after dinner, it was right back home to do my homework for school and classwork for my students. It would be never ending for the next three weeks.
The week between Sinterklaas and the next weekend of the Mills Mansion Party and exploring the decorated mansions to update my blogs for work, classes in both schools took a frenzy of activity on. I had to finish papers on the Metaverse and complete my White Paper on the Travel Industry and we started our paper on Mapping the Rockaways. I don’t think I ever went to bed before 2:00am every night for the next three weeks.
The “Dining on the Metaverse” paper required me to run around and interview chefs on the what their thoughts were on the Metaverse. I first went to the Ivy Inn in Hasbrouck Heights and talked with the Chef/Owner Jack. His thoughts on the Metaverse in dining were pretty strong and I needed a second interview so back to the Culinary Institute of America I went to talk to my former Chef at the college. He just happened to reach out to me that week so I stopped in to see him late on Friday.
The Ivy Inn at 268 Terrace Avenue in Hasbrouck Heights, NJ decorated for the holidays
I had an offer to revisit the Brinckerhoff Homestead the next afternoon before they ran a Afternoon Tea fundraiser to take pictures of the home decorated for Christmas for work and was able to get a last minute invitation acceptance for the Mills Mansion fundraiser, I decided to spend the night again at the Marriott in Fishkill, NY. It would be another long weekend of running around. So I booked a room at the Marriott Courtyard Fishkill, where I had stayed twice before and it would be close to all the sites and headed Upstate.
The Marriott Courtyard Fishkill at 17 Westage Drive & Route 9
I got up to the CIA before 4:30pm and walked around campus and enjoyed the Christmas lights again. The campus was starting to wind down for the holidays as the students would be leaving for break in a week and a half but the restaurants were busy with weekend reservations and by 4:30pm, I stated my interview on “Dining on the Metaverse” with the last chef I had before I graduated in 1998. I had not seen the guy in almost 25 years. Still he was just as nice as he was when I had him as an instructor and we had a good interview for almost two hours.
The campus was at twilight and it showed its true beauty next to the Hudson River.
The Culinary Institute of America at sunset
The Christmas tree lit at the Culinary Institute of America
We had our interview and it was nice talking with a Instructor that I had a lot of respect for years ago. It was nice of him to meet me after almost 25 years.
My TripAdvisor review on my lunch at the Apple Pie Bakery Cafe:
We bullshitted for the first hour and knowing that I had to be at the Mills Mansion by 6:30pm (the party was only going to 8:30pm), we had to get down to business. We spent the next hour talking about the effects of dining on the Metaverse and what it could do to the business in the future. His thoughts were pretty much the same as the Ivy Inn but it was an engaging conversation and I was able to take notes and write that section of the paper before I left for the weekend. Then it was off to the Mills Mansion for the Masquerade Cocktail Party fundraiser. That got my mind off a lot.
I had not been to a fundraiser here for the holidays since 2018 (COVID and work stopped me from going in the past) and it was a last minute thing I was able to attend. The President of the Friends of the Mills Mansion graciously let me come since it was sold out. I did not get there until almost 7:15pm by the time I left the CIA and got to Staatsburg and then had to park all the way down the hill.
The entrance to Staatsburgh, The Mills Mansion at 75 Mills Mansion Drive the night of the party
I was not too keen on wearing a mask since I had to wear glasses but I still had a nice time. The band was excellent and the singer wore an outfit that looked like it was from the early 1920’s. The food was wonderful and they had nice passed appetizers and wine and champagne to drink. The mansion’s Dining Room was decked out with masks and everyone was dressed to the nines. I had not seen people so dressed up in years. It was so impressive to see how elegant the evening was like something out of the mid-1980’s. No one had dressed up this much in years and it made the whole event feel so festive and special.
The band with the singer with the 1920’s outfit
I was able to catch up to people I had not seen in two years (since the last Afternoon Tea lecture in February of 2020 right before the shutdown) and we had a nice time talking about what had been happening over the last two years. It was a nice evening to get my mind off school and work. I slept so soundly that night when I got back to the hotel.
It was a very elegant party that night
The Mill’s would have been proud of this party
The day after the interview and the party, off I went early in the morning to visit the decorated mansions and take the tours. The Brinckerhoff House was my first stop and I would not be there long because they had a fundraiser at 1:00pm and I promised to be there, take the pictures and leave because they would be busy for the rest of the afternoon. The house looked just as pleasant as it did when I visited it over the summer but the nice part was the fireplaces were going giving that house that winter smell of firewood and pine.
The Brinckerhoff House at 68 North Kensington Drive at Christmas
The house was set up and decorated for an Afternoon Tea fundraiser
The Christmas tree at the Brinckerhoff house
I only stayed for about an half hour as volunteers were showing up to assist with the event and then I was off to my next house which was the Vanderbilt Mansion. This was a big weekend for the decorated homes and I figured I should visit them since I would not have time in the future.
The Vanderbilt tour was booked solid as people had the same idea that I had. I got on the 1:00pm tour and off we went to tour the mansion. I had been there many times before but never to see the Christmas decorations. When I had visited back in 2019, they were taking the decorations down when I got there. By the time we left, most everything on one side of the house was gone. Today though, the mansion was in its full glory.
The Vanderbilt Mansion at 4097 Albany Post Road in Hyde Park
The house was tastefully but not over-decorated as Fredrick Vanderbilt and his wife never used the home for Christmas. They were in Manhattan for the Christmas and the beginning of the social season that would last from Christmas to about Easter when everyone would head to their Spring homes in the country or in Florida.
The entrance hall to the Vanderbilt Mansion
The Dining Room set for a formal Christmas dinner
The Living Room with the family Christmas tree
The full tour of the mansion was very interesting and you got to hear the stories of Fredrick and the last years of his life. He simplified matters, sold all his other homes and moved here until he passed away. He wife had died and he stopped the social swirl and concentrated on his job with the railroad.
After the tour was over, the tour guide told me that FDR Estate was having a big Open House that day and that I should head over before they closed at 5:00pm. Myself and pretty much everyone on my tour headed over to Springwood, the home of Franklin Delano Roosevelt.
Springwood Mansion at 4097 Albany Post Road in Hyde Park, NY
The first floor was decorated as it would have been for FDR and his family’s last Christmas when he was alive. The decorations were taken from old pictures of the house the year that he passed.
The entrance hall of Springwood decorated for Christmas
The library decorated for FDR’s last Christmas
The Dining Room was set for Christmas supper
The mansion again like the Vanderbilt Mansion was tastefully decorated but not overdone. The library had a tree with decorations and the many presents that the large extended family would have opened that day. The Dining Room was set for the family dinner with a children’s table in the back. It would have been a nice family affair.
We got to tour the rest of the house and head back to the Visitors Center for Hot Chocolate and cookies that they set up in the snack shop. That evening around 6:00pm, the Bard College music department was putting on a recital but I had to leave right after the tour as I had a tone of assignments and homework that I had to do for both colleges. At least I was finally able to see both mansions in their full glory at Christmas.
As I left the Vanderbilt and Roosevelt mansions, I passed Downtown Hyde Park, NY which has a small downtown with about two blocks of historical buildings and admired the lights and how the businesses decorated the lights and buildings. I stopped to take a picture of their Christmas tree which was ablaze with lights on this snowy night. It really did look like Christmas.
Downtown Hyde Park, NY
The Hyde Park, NY Christmas tree a block from downtown
I got home early that night to finish my papers on the Metaverse and my White Page on the visitors we had to our Travel Trends class. It was an uphill battle that night and on Monday for both presentations. We got a “B+” on the Metaverse paper and an “A” on the White Page and in both classes I got an “A”. The Mapping project would go on until December 22nd. It would take five revisions and a lot of late nights. We were able to pull out a “B+” on the Mapping paper of the Rockaways right as my own classes were ending.
That last week of school Monday classes ended and after the Tuesday class my classmates wanted to go for an evening of Karaoke. I had papers to grade when I got home so I declined and took a walk up to see the tree and clear my head before heading home.
Christmas in New York City is always a pleasure and with the City opened back up to tourism, it made it exciting again. The anticipation of Christmas in Manhattan is something to experience if you have never done it before. It all started for me when I declined a karaoke night with my classmates and went to see the Rockefeller Center Christmas tree. I just needed a walk after my Data Analytics class. It had been a rough semester. Just seeing the tree put me in the Christmas spirit.
The Tree as we call it in Rockefeller Center December 2022
I walked around Midtown along Fifth Avenue, looking at Saks Fifth Avenue’s windows, admiring the lights and looking at the skyline. I forgot how beautiful this area of the City is at night. It was a mild Tuesday night when I was walking around and there were not too many people around. the tourists had not arrived in full swing yet. Being a Tuesday night, it was relaxing being able to walk around the Rockefeller Center area without the crowds.
The side streets were particularly elegant
West 58th Street in its glory
The Plaza Hotel in all its glory that night
I saw this playful sculpture along with others on Fifth Avenue but it was near my old haunt FAO Schwarz
This was the best display window at Bergdorf-Goodman on Fifth Avenue
Still what stood out to me on that glorious evening was the beauty of Midtown Manhattan at night. Even though it was still early in the evening, it might have well been 11:00pm because the streets were so quiet that evening. This is why I love Manhattan.
The beauty of Midtown Manhattan at night
The Plaza Hotel and Bergdorf-Goodman shined that evening
This little trip to Midtown after class really cheered me up. It had been a long semester and I needed this little Christmas break from school. It really put me into the holiday spirit. On my way back to Port Authority to head home, I passed the New York Public Library on my way through Bryant Park to see the Christmas Village
Outside the New York Public Library where the lions were decorated for the holidays.
As the school year ended at Bergen Community College and classes were wrapping up, I was getting tired of giving the traditional quizzes so for Quiz Four I gave all three classes from Bergecco-Parc Consulting Inc. The students were asked by Corporate to arrange the company Christmas Party. They were asked to create the Invitation, the menu with an appetizer, main dish, dessert and a signature drink.
Then were asked to create a Christmas Corporate message and two classes were asked to create an original Christmas song. It is amazing what a group of students can accomplish in an hour. Everyone in all three classes got an “A” and I did not have to drag home quizzes to grade. I will remember this quiz in the future.
The Paramus Business 101 Team’s idea for the Corporate Christmas Event
The Marketing 201 Team’s Ideas for the Corporate Christmas Event
The original Christmas song from the Marketing 201 Team for the Corporate Christmas Party
The ideas that the students came up with in ONE HOUR were just fantastic. This is why I love being a College Professor when you can get this type of creativity out of your students.
This Christmas message won the competition from my Business 101 Lyndhurst Team
As we put the revisions to the Mapping paper for my Data Analytics class and I prepared the final exams for my students and graded my other classes work, I planned another trip to the Hudson River Valley to visit the rest of the decorated mansions on my list and update all my blogs for work. This was a long and very productive weekend. It would be capped off with a last minute Historical Christmas concert at the Bergen County Historical Society. I had not been to one of these in three years.
The Marriott Courtyard Fishkill is where the adventure began. I revisited Staatsburgh (The Mills Mansion) and Wilderstein and then on Saturday I went to the Meiser Homestead in Wappinger Falls for their Holiday Open House. I had to time everything perfectly because I had to be in Manhattan for a Christmas concert at Carnegie Hall at 8:00pm. I timed everything perfectly.
The Marriott Courtyard Fishkill was decorated nicely for Christmas
The Marriott did a nice job decorating the hotel for the holidays
I started my trip on a snowy Friday afternoon (it was funny that the weather was just cloudy down by us) and I made it for my 11:00am appointment to see Staatsburgh. I had been to the Mills Mansion fundraiser the week before but the whole house was not open that evening and I had only been there for an hour. Now I was able to tour the house at my leisure. I was even interviewed for the local papers by a woman who was doing an article on the decorated mansions of the area.
I returned to Staatsburgh on snowy cold afternoon so the mansion was pretty quiet for touring. There were only two people on the walking tour of the mansion that afternoon. The roads up to Hyde Park were not the best.
Staatsburgh-The Mills Mansion at 75 Mills Mansion Drive on that snowy afternoon
It was nice to tour the house in peace and quiet. The party the week before had been a lot of fun but you could not see the rest of the house. All the rooms were so beautifully decorated, and the Dining Room was decorated to the hilt with masks, the theme of the party the week before. Since there was only two of us touring around, I got interviewed by the local paper by a reporter doing the same thing I was doing, visiting these beautiful homes. Visit my blog, VisitingaMuseum.com to see all my stories on my visits to these beautiful mansions.
My last stop that evening was to Woodstock, NY. I had planned to come this year for the parade but with my brother coming in for Christmas that changed my plans. I figured this was the last time I was going to be able to come up before the holidays. So I braved the slush and snow and drove the long roads up to Woodstock. It never disappoints me.
The Village Square at Woodstock, NY during the holidays
The Woodstock, NY Christmas tree is always interesting
After dinner, I slept so soundly at the hotel again. The Marriott Courtyard in Fishkill, NY is in the perfect location with Route 84 and the mountains right behind it. Easy to get to the highway home but still the best views when you wake up.
The amazing view from my hotel room at the back of the hotel facing the mountains
I had to rush to go on the 10:30am tour of Locust Grove, the former home of Samuel Morse, that I wanted to photograph before I left for the Meiser Homestead. There was not time to eat this morning. Thank God I had some baked goods in the hotel room.
The Christmas tree in the formal Living Room in the Tower section of the home
The Dining Room at Locust Grove at Christmas
The Billiards Room at Locust Grove at Christmas
I toured the whole house in our private tour at 10:30am. There were so many people on the tour, they called a special docent in to run the tour and we had the house to ourselves. Ehtel lead the tour and we took time to enjoy each room. Then it was off the Meiser Homestead for their Open House.
The Mesier Homestead at 2 Spring Street in Wappingers Falls, NY
The Foyer at the Meiser Homestead decked out for the holidays
The Living Room with the Christmas tree
The Dining Room set for Christmas lunch
Downtown Wappingers Falls during Christmas
The Wappingers Falls Christmas tree in the downtown
After I returned home from the Meiser Homestead Open House, it was change clothes again and into the City I went. I did not have much time to do anything in the evenings when classes were going on at NYU so after the semester was over and my third class was finished for the semester at Bergen Community College, I got a last minute ticket to see NY Pops at Carnegie Hall with singer Ingrid Michaelson. What a concert!
I had not been to Carnegie Hall since 2019 in pre-COVID and this always is a tough concert to buy tickets for but I snagged a Saturday night ticket in Row H on the aisle (I have long legs) and it was fate.
The entrance to Carnegie Hall at 57th and Seventh Avenue on the night of the concert. Our concert is to the left.
The inside of Carnegie Hall decorated for the holidays. The crowds were getting settled into the theater.
The stage at Carnegie Hall decorated for Christmas
The excitement built when I entered the hall and it was all decked out for Christmas. It was a site to see. The surprising part was how casual everyone was dressed for the evening. I was really thrown by this especially at the holidays. My seatmate was also dressed to the nines and she made the same comment. She introduced herself and I thought it was funny that a recently married woman would come to the show by herself but there we were acting like two single people.
The beauty of the stage that night just as the NY Pops members started to come on to the stage
Ingrid Michaelson and her fellow singers on stage
The whole concert was amazing and Ingrid Michaelson was fantastic that evening. What I thought was funny was the end of these concerts end with a sing along with Santa on stage and that did not happen this time. She ended the show with one of her signature songs. Maybe her Friday night concert had that. Even though, the concert was excellent and I shared the two songs below that were my favorite from the show.
This was my favorite song from the concert “Christmas Valentine” a new classic. This was written by both Ingrid Michaelson and Jason Mraz who performed it that night on stage.
The other great song from the concert was “Christmas Time is Here”:
“Christmas Time is Here” by Ingrid Michaelson
Even though it was a almost a two hour concert, it just seemed to end very quickly. After the concert was over, I just exploring the area around Lincoln Center. What a beautiful evening it was right before Christmas. People were talking in the local parks, admiring the Christmas lights in trees all over the neighborhood. Christmas tree stands were running in full force as people were decorating their homes on top of the their busy schedules.
Christmas tree sales by Carnegie Hall
For both lunch and dinner I returned to Amore Pizza cafe at 370 West 59th Street, which is down the road from Carnegie Hall. I swear that their food is the best.
I stopped in for a slice of Meat Lovers Pizza which was more than enough before the show and after the show I was still hungry. I went back and had a Chicken Parmesan Hero, which was good but it had been made from chopped fried chicken breasts instead of a freshly fried breast. It was good but not as good as the pizza was that night. After dinner, I just walked around Midtown and down Fifth Avenue admiring the windows.
The Meat Lovers Pizza at Amore Pizza Cafe is excellent
The weekend was not finished yet as I had an early morning walking tour of the Philipsburg Manor in Sleepy Hollow and then I had a Christmas concert at the Bergen County Historical Society in River Edge. Since I had to extend my leave with the fire department, I missed the first “Santa Around Town” in eighteen years. This on top of the fact that I was supposed to run it. With my work and college schedule, I had to ‘cry uncle’ and give it up which really disappointed me. I had some really good plans for it. In the end only thirteen guys showed up out of fifty and they had a fire call before the event ended. Thank God it was just a block chimney.
I left for the last day walking tour of the Philipsburg Manor before the house closed for the season. I was on the last walking tour of the house. Since the house was not insulated and the weather gets bad for the winter, the house will not open again until April. So I was hoping to get some picture taking in and see the decorations. The house was not decorated for the holidays but still the tour was interesting.
The Philipsburg Manor house 381 North Broadway in Sleepy Hollow, NY
The tour was about an hour and we had indoor and outdoor activities that we got involved with cooking hardtack, touring the house and grounds and helping in the barn beating out the wheat seed. When the actors who worked at the site (who must have been freezing their butts off because it was cold that morning) told us and demonstrated the work that had been done on the estate, this was hard work! This was a working farm and business transport spot, not where a family lived and entertained. When Mr. Philips was on property, he was here for business and nothing else. The staff ran this farm.
Us making Hardtack at the outdoor oven
Our visit to the barn where were loosening the wheat seeds. This poor woman was out there all morning in the cold!
The tour was about an hour and I thought that the house would have had some Dutch Christmas decorations but again the tour guides and historians said that the house for business and visiting not for the day in day out lives of the family. Still it was interesting. After our tour finished, I toured the gift shop and then headed home to get ready for the concert.
The Bergen County Historical Society at New Bridge Landing brought back their indoor concerts for Christmas including opening the Blackhorse Pub (The Campbell-Christie House) for dinner before and after the concerts. It was so nice to come to this again. The crowds were a little light at the second concert at 7:45pm on a Sunday night but it made it more fun that we could still socially distance from each other and there was plenty of space to spread out.
I started the evening early at the pub eating my dinner before the concert. The pub had a limited but very nice menu based on what foods that may have been served at the time period (with a modern twist of course). There was Shepard’s Pie, a Ploughman’s Plate, Onion Pie, Trifle and Dutch Cookies and desserts on the menu..
The Campbell-Christie House at 1209 Main Street in River Edge, NJ at the Bergen County Historical Society
The Campbell-Christie House was used as the “Blackhorse Tavern” for the evening where pub food could be ordered for dinner. It was really beautiful that night with all the tables a glow from the candles and the room decorated with holly, garland and wreaths for the holidays.
The Blackhorse Tavern for dinner
After dinner was over, I had plenty of time to explore the gift shop and wonder around the property to see the other decorations. The other buildings on the property were closed that evening but still decorated so I followed the lantern filled pathway and looked at the decorations.
Before the second concert that evening that I would be attending at 7:45pm I wondered around the museum part of the Steuben House where the concerts were taking place. The exhibits were set up with a holiday/Christmas theme in mind. One display was on a candy maker who once had a store in Downtown Hackensack.
Bogert’s Candy Shop in Downtown Hackensack closed in 1934
Decorating the house both during the Revolutionary War and during the Victorian Age was a very extensive affair of preparing the house for entertainment. Garland, holly and pine would have been important to decorate with but it was the Christmas ornaments of the Victorian age and trimming trees with ornaments that would have made the tree very festive.
There were also displays on entertaining during that time period and soldiers lives while the war was going on and what would be needed. It could be lonely at the holidays.
We started to settle in as the second concert was about to start. The room was decorated for the holidays with a combination of Victorian and Revolutionary decorations.
The ballroom at the Steuben House
We were then treated to a concert by the great Linda Russell whose interpretations of Revolutionary Christmas songs is well known. We had a hour long concert of favorite songs, talks about the times and a history of the music itself. She shared with us her insights towards the holidays of New Jersey versus New England and their Puritan ways. Thank God we knew how to party then too.
Linda Russell (to the far left) and her group entertained us for the evening with songs, talks, a few jokes and a wonderful night of excellent music.
“I saw Three Ships Sail In” my favorite song from Linda Russell
We were entertained for about an hour and got time during the intermission to talk with the musicians who shared their experiences with us and about the musical equipment that they were using that evening. It was an interesting talk and a wonderful concert. I highly recommend visiting the Bergen County Historical Society during this time of the year. They do a nice job with this concert and the site is so beautifully decorated for the Christmas holiday season.
Before my the last day of classes at Bergen Community College on December 22nd, I made one last trip into the City before I left for my mother’s. The house had to get cleaned and the laundry had to get done and I got all my errands done before I left. I just wanted to walk around and get my mind off both colleges. It had been a long semester and I was burnt out. The City could not have been more beautiful.
Christmas on Park Avenue
Park Avenue was lined with Christmas trees lighting up before it got dark
Homes on the Upper East Side were beautifully decorated for the holidays
Homes on the Upper East Side were decorated so nicely and some blocks there seemed to be a competition for whose house was nicer.
I went to Rockefeller Center one more time to see the tree and it was like a madhouse so I just looked at it from across the street and continued walking around the Upper East Side down to the Cornell Club where I relaxed for a bit before I went home. People would start taking their decorations down after the holidays and I wanted to take one more glimpse of the neighborhoods before that happened.
The Empire State Building from the Flatiron District
Christmas Eve morning, I visit the cemeteries and pay my respects to my family before I leave for my mother’s. I think it’s important to pay your respects. After fighting the crowds at Mills Bakery on Christmas Eve morning to get a Seven Layer Cake and breakfast cakes and doughnuts for the next day, I left for Rehoboth Beach. I swear the roads were really quiet and it was the first time that I got down to my mom’s in three and a half hours.
Mills Bakery at 275 Valley Boulevard in Wood Ridge, NJ had the most festive cakes, pies and cookies for the holidays
I had just seen my mother in September after the Firemen’s Convention but this was the first time since 2019 that we had spent Christmas together. COVID has really wreaked havoc on the holidays.
Christmas Eve and Day were spent at my mom’s which we have not done since the pandemic. It kept us away and it was strange not having a family get together for three years. It was nice to get together as a family again. On Christmas Eve, we went to a Chinese restaurant for dinner and the place was a madhouse.
Confucius Chinese Restaurant in Rehoboth Beach, DE
My review on TripAdvisor of Confucius Chinese Restaurant:
Even with all the crowds, it was nice to just sit back and enjoy the meal and not have to do anything. I slept so soundly that night knowing that I did not have to be anywhere for a month.
My mother really decorated the house beautifully.
The House at Christmas.
Jane set the table so elegantly.
Cooking this year like in 2019 is now a family affair. My Mom relinquish some control of the kitchen over the last couple of years as dinner was getting to be too much for her to do alone so we all help now. My brother and I coordinate the schedules and plan the menu with my mom and we each did part of the meal and cooked it. This is what the Team work produced:
The Appetizers and Desserts being prepped for dinner:
Mom should be hired by Nancy Meyers to do visuals for her films.
The Potato Croquettes that I prepared for dinner, the Broccoli Casserole and the homemade Apple Pie my mother prepared for dinner (my mom makes the best pies).
We were all getting ready to cook our portion of Christmas Dinner.
My mother preparing the Sauteed String Beans
Me preparing the Potato Croquettes (which by the way were a big hit I think I look like a French Chef).
My brother getting the Roast carved before the start of dinner.
My Mother with the final Christmas dinner that was the Team effort
Christmas Dinner 2022 and everyone loved it! The dinner was Roast Fresh Park, Potato Croquettes, Apple Sauce, Broccoli Souffle and Sauteed String Beans.
The Desserts were Homemade Apple Pie and a Seven Layer Cake that I brought from Mills Bakery. My brother also made all the Christmas cookies.
My family on Christmas Day after dinner (minus my younger brother and his kids).
We had such a nice time with my mother and her friends at dinner and it was a nice quiet and mellow Christmas. It was what I needed after a long school year.
The day after Christmas while my brother headed to New York City, I took the ferry from Lewes to Cape May to spend the night and admire all the decorations all over town. I only spent one night in Cape May but with how relaxing, beautiful and quiet it was that evening I felt like I had been there for a week. I always say in my blogs that the only town to rival Rhinebeck, NY at Christmas is Cape May, NJ.
I took the ferry the next day from Lewes, DE to Cape May, NJ and thank God the weather was nice. We had really light waves and the trip went by really quick. We got into Cape May in a little over an hour and a half. Since I did not have to check into my hotel and it was getting late, I decided to head over to Sunset Beach and watch the sun set. That really relaxed me. In any weather, I swear the beach is always full of people doing the same thing. It was relatively warm that day and when I got to the park, people were playing miniature golf at the little range they have there. I thought that was amusing.
The sunset was fantastic! The weather had really cleared that evening and the colors were so entrancing.
The sun preparing to set that night
The hues at Sunset Beach make this place very special
I just stayed until it got a bit dark and then I headed to the hotel. I stay at the Chalfonte in the winter time in their Souther Quarters (the regular hotel is not insulted and closed until May) and I always enjoy the rooms with their cheery shabbiness and the way the place is always decorated for the holidays. You have to like these old hotels.
The Southern Quarters at the Chalfonte Hotel at 301 Howard Street
I have been coming to the hotel for Christmas for the last several years and last year when COVID again shut things down for Christmas, I stayed here while visiting my younger brother in Rehoboth Beach when he came for a visit. I love Cape May at Christmastime.
The hotel has that festive home away from home feeling with poinsettias around the hotel, Christmas candies and chocolates at the front door and Christmas lights around the building.
I like the shabby chic of the place
My room was really nice and the bed was so comfortable
The room has just been renovated but still had a water spot on the ceiling. That is the charm of the Chalfonte. It reminds you that it is an old hotel. I ventured out to the downtown and the Washington Mall that evening to see the true magic of what makes Cape May a Christmas town. All the lights, trees and decorations make sure that Santa does not miss this town.
The town square with it’s Christmas tree in the bandstand and white lights all over the little part are whimsical and magically as you walk through them. It always reminds me of “Whoville” in the “Grinch that stole Christmas”.
Cape May Town Square at Christmas
The bandstand and Christmas tree are amazing at night
The Cape May Christmas tree
I spent a good part of the my evening admiring the lights of downtown and of Washington Mall which is the downtown section of Cape May. The whole neighborhood was ablaze with lights, decorations and beautiful Christmas displays in the windows. Cape May knows how to decorate for the holidays.
The Washington Mall at night
The Washington Mall in Cape May decorated for the holidays
Our Lady of the Star Sea Church at 525 Washington Street in Downtown Cape May
After a long walk picture taking everything in the downtown from every angle (I have pictures that I ended up using for other sites), I went back to the room to relax. I just sunk into the pillows and went out like a light. I woke up two hours later and got to bed. I slept so soundly again.
The next morning was rested and ready to go. I had my usual post-Christmas game plan. I started with breakfast at the Mad Batter, a local well known restaurant in Cape May and the food is always excellent. I have eaten here several times and I highly recommend it.
The food and the service are always very good. That morning there seemed to be only one waitress on the floor and I swear that this woman handled the dining room like a pro. The service was flawless and she never panicked.
The Bacon and Cheese Omelet with home fries was outstanding
After breakfast was over, I gathered my things at the hotel and dropped off my keys and then spent the afternoon visiting historical sites. Most everything I was surprised were closed so I took exterior shots to update my blogs.
While walking downtown, I saw that Our Lady of the Star Sea, the Catholic Church in the Washington Mall was having service at 11:00am. Since I did not go to church services on Christmas Eve or Day, I went in for the post-Christmas services. I was surprised how crowded they were that morning. I found out that a young new priest has just come from the seminary and started that day. I found him very inspirational and very enthusiastic.
The church was so beautifully decorated for the holidays
Our Lady Star of the Sea for the Christmas holiday season
After church services were over, I toured around Cape May. I had a noon time appointment at the Physick Mansion to see their Christmas decorations so I stopped at a few of the museum around the downtown area but again all closed.
The Physick Mansion tour at the holidays I have taken many times and it is one of the nicest homes decorated for the holidays. Many people would not have decorated every nook and cranny of the house the way this is but like Locust Grove, it gives you an idea of how the Victorians celebrated the holidays.
The decorations were amazing and the house was decked to the hilt for the Christmas holidays. We got to tour the entire house and every room has such festive garland and Christmas trees. The family seemed to know how to celebrate the holidays.
The Living Room at the Physick Estate
The Dining Room
The Parlor with the ‘Tabletop’ Tree in the corner
We went room by room with the tour guide explaining how the family would prepare for Christmas and the preparations that would have to be done by the staff for guests and for the family dinner. There would be many trips to Philadelphia department stores for gifts for the family. You felt on the tour that the family had just left for the day.
After the tour, I headed over to West Cape May to see the Cape May Lighthouse and was surprised that it was open that day. With everything else being closed, it was a treat to be able to climb it again. The drive in was nice as people decorated their homes nicely and being a warm day around 50 degrees (Christmas just seems to be getting warmer), I drove around for a bit to admire them.
The entrance to the Borough of Cape May Point decked for the holidays
The outdoor Christmas display in West Cape May
The Cape May Lighthouse and grounds were really busy with visitors and being such a warm day many were walking on the beach or admiring the park. Several passed me as I climbed the lighthouse which I had not done in a few years. The view on this clear sunny day was great.
The views from the top were so clear and beautiful and being so clear you could see the entire surrounding community.
The view from the top of the Cape May Lighthouse
After climbing up and back down, I passed more people who I could not believe were complaining on how hard it was to walk it. I got up in about ten minutes with a couple of stops and then was back down again once reaching the top. It is not that hard and is well worth the trip up.
Watching the time, I wanted to visit the farms in the area but Rea Farm was closed for the season so I headed to Beach Plum Farm, which has become quite the tourist stop since my first trip to Cape May. It is such a picturesque farm but it looks very planned. When I first started coming here is was a more local farm. Now it looks like a gourmet shop and it has gotten more expensive.
The entrance to Beach Plum Farm at 140 Stevens Street
I toured around the gift shop and admired the beautiful displays of gourmet foods. The place was almost empty as I could see that they must have had a very good Christmas. There was some serious restocking that needed to be done.
The wonderful gourmet items at Beach Plum Farm
I ended my afternoon feeding the chickens before I left the farm. God they were so excited to see me. I just had a little feed and they ran all around me like groupies. I guess this is how the farm feeds them. It was the best quarter I spent on the trip.
The chickens were a very excited bunch that afternoon
Before I left Cape May that day for home, I visited Sunset Beach one more time to enjoy the weather. The beach was pretty crowded again as everyone waited to see the sun set again on Cape May. Like I said before, you can see this a hundred times but it is never boring.
Sunset Beach on a warmish sunny day attracts a lot of visitors
From Sunset Beach, I headed home. I stopped for a quick slice of pizza on the way and then I had to leave Cape May (until the next time). There was a lot to do and I had places that I wanted to visit before the holidays were over. I could not believe how much work I got done on this two day trip to Cape May. I got to see a lot.
In the week between Christmas and New Year’s, I made another trip around the City. Since I did not have to return to classes until the end of January, I was able to take my time and explore around campus and the Village. Christmas was still in full swing.
Christmas in Greenwich Village
Decorations in one of the pocket parks on Greenwich Street
Homes decked out for the holidays
Townhouses decked out for the holidays
I also made a special trip to the Metropolitan Museum of Art to see the Christmas tree and decorations before the museum took them down after the Epiphany. I love seeing them every year. It still is a big attraction at the museum and you have to visit it before that first weekend in January is over.
The Metropolitan Museum of at at 1000 Fifth Avenue:
My last holiday event before school started again was Epiphany services at the Reformed Church of Paramus and visiting my father for his birthday. It can be sobering but I try to still celebrate his life and going to this church puts me into the Christmas spirit.
The Paramus Reformed Church in Ridgewood, NJ
Christmas services at the Paramus Reformed Church
The Paramus Reformed Church’s decorations by Route 17 are always tasteful
After services were over, I stayed and joined the other parishioners for Tea and snacks after the service and talked with other parishioners. It was nice to sit back after a long holiday season and just relax. After services were over, I went to pay respects to my father for his birthday (which is the reason why I come here for church as its on the way home). The cemetery was filled to the brim with wreaths and grave blankets so even though it was a cemetery, there was still a festive feel to the fact that so many people paid their respects to their families.
My aunt took me out on the last day of the Epiphany weekend for my combination birthday/Christmas present dinner to the Ivy Inn. What a nice evening we had and it was the perfect way to end the holiday season. The Chef/ Owner was not there that day but we were able to discuss with the staff the paper I wrote on the Metaverse. They seemed amused by it all (see my review on dinner on my TripAdvisor review above by the Metaverse paper story).
The Ivy Inn decorated for Christmas
The beauty of the dining room decorated for the holidays
The delicious salad I started with
The delicious Penne with Sundried Tomatoes and Sweet Sausage that I had that evening
My aunt and I shared this wonderful Zeppoles with Chocolate and Raspberry sauces
It was a magical evening with good food and company in a festive environment. I really needed this with all the running around with school, work, blogging and research that I had done from Thanksgiving to the Epiphany. It was a lot for one person to pull off and somehow I managed it all. I am lucky that I have supportive friends and family.
I had the entire month of January to relax before the whole thing began again for Spring Semester and that is all I wanted to do. It didn’t quite happen that way but I finally got time to myself which I needed.
My work for my blogs took me all over New York and New Jersey, visiting small towns, admiring Christmas decorations and supporting many community events. Please visit my other blogs DiningonaShoeStringin NYC@Wordpress.com, LittleShoponMainStreet@Wordpress.com and VisitingaMuseum.com to see all the updates, more detailed stories on the mansions and events and all my updated pictures.
I got my final grades by the end of the semester and it was straight “A”‘s. This was the first time in my life I ever did that! Don’t even ask me how I pulled this all off!
Merry Christmas and Happy New Year!
The Empire State Building from the NoMAD section of Manhattan just off Broadway
I constantly try to come up with innovative ideas to promote Bergen Community College with engaging ideas to get students involved the way the four year colleges get their students involved. The courtyard by the main building was just finished being renovated and it is a really nice place for students to gather. There are a lots of places to sit and for people to talk. We have been using it for smaller events when the weather is nice but not in the way to get the whole college involved. I was thinking of ideas of how to get my Introduction to Business students engaged this semester and I had a big group of students (32) to get motivated. Things have changed since COVID started.
In my live classes, I open my consulting company, “Bergecco-Parc Consulting Inc.”, for business and the whole class bands together and we have one big project. In the era of post-COVID and online learning, I was lucky that I was able to teach one of the live classes on the Bergen Community College, Paramus Campus. It was such a pleasure welcoming students back to campus with live lectures and conversing with them.
The Bergecco-Parc Consulting Inc. corporate logo of the six trees
In the past, I have created these projects under the Bergecco-Parc Consulting Inc. banner, the main consulting company, the Orion Malls banner, a Mall design company and the Buscomonzefi.com banner, my Tech Division. Each business does its best to be creative, forward thinking and have a thought producing presentations. I also challenge the students to top on another in their presentations and build on what they have seen others do in the past.
Professor Justin Watrel, CEO & Co-Founder of Bergecco-Parc Consulting Inc.
I came up with “Springfest” when I was looking for names of college events and it sounded like a fun name. I thought back to “Dragon Days” at Cornell and how much fun the students had during that week. At Michigan State, we did not have too many of these campus wide when I was there and we created our own when I lived at Wilson Hall. Welcome Week, Winter Carnival, State is Great Week, and Spring Fling were on their way to becoming traditions at our hall.
At Bergen Community College, we don’t have any big traditional events like these since we are commuter campus. I wanted to change that and I challenged the students to come up with ideas that would involve the whole college. In the past semesters we have created an Student Ambassador Program, Welcome Week for new students, Homecoming for students and Alumni and Springfest would be another big student/alumni event. It would be a series of concerts, dinners, a pep rally and an alumni breakfast that students could join in. It would also be a community event and introduce new students to campus.
Springfest would bridge that gap and a way to show off the campus and all its attributes. I also challenged the students to write a school song. This is the third time that I have done this and the students always do a different take on it. I like the different versions of the song that come from each group.
Like my other two classes, my Marketing class was creating “It’s Wonderful in Westwood, NJ-Be a Tourist in your own Town” and my other Introduction to Business class was creating “Caribe Cafe-A Taste of the Caribbean”, I used the Hierarchy system and created an Executive Team with a President, SVP of Operations, Vice-Presidents, Team Leaders and Team Members. Like my other classes, I had a lot of drama with this group.
“Springfest 2023” was to be a three day Spring Festival with concerts every night, a pep rally for all the sports teams, a barbecue, a student organization introduction, welcome to new students, a carnival with games and actors walking around, food trucks and an alumni breakfast. The students made all of this come to life with creative and innovative ideas in their proposal. I was impressed by the ingenuity that the student consultants showed that evening. My President and Senior Vice-President of Operations showed a cool and calm front and the utmost professionals that evening, leading their Team to success in the presentation.
The project was not without its share of problems and it is all things we see in the real world in the workforce. I had Team members I had to constantly talk to about their performances, their lack of input and not communicating with the Vice-President. I swear I had not done this much discipline since I worked at Macy’s. So this is what the modern CEO is going through. I know that cellphones are going to the bain of our society and our modern business world.
Even through all the drama that I had to endure and what challenges I put the Executive Team through, the student executives overcame it and put together one hell of a presentation. In the end though I had to fire three students from the project and I never did that before but again the modern CEO has a company to run and people who will not do the work can’t be part of the results. They need to find another place to work.
Still, I was proud of the students and here is the project “Springfest 2023”:
The Marketing Team’s “Welcome to Bergen Community College” Video:
The Marketing Team’s Instagram Account:
The Entertainment Team’s video on the new school song:
See the presentation below
The Presentation of the Paramus Team Project “Springfest 2023”:
In lieu of giving a forth quiz, I gave the Teams the scenario that my Corporate partner, Susan Gonzales Honan, was impressed by the Team’s performance on the project and challenged the four Teams to come up with ideas for the New Brunswick Corporate Christmas Party. The project included creating an invitation, a menu with an appetizer, main dish, dessert and a signature Christmas drink. The Entertainment Team was asked to create an original Christmas song for the company. They came up with a very interesting rap song. Here are the results from each Team.
CEO Justin Watrel with Vice-President of Entertainment Joshua Manns and his Executive Team on the night of the presentation.
It is amazing how a small conversation about importing gourmet products from the Dominican Republic can lead to such a detailed and interesting project. Every semester these students amaze me and this group of Business 101 students really ‘knocked it out of the ballpark”. I was really impressed by the results of each group as well as all the parents and invited guests were as well.
In my live classes, I open my consulting company, “Bergecco-Parc Consulting Inc.”, for business and the whole class bands together and we have one big project. In the era of post-COVID and online learning, I was lucky that I was able to teach one of the live classes on the Bergen Community College, Paramus Campus. It was such a pleasure welcoming students back to campus with live lectures and conversing with them.
The Bergecco-Parc Consulting Inc. corporate logo of the six trees
In the past, I have created these projects under the Bergecco-Parc Consulting Inc. banner, the main consulting company, the Orion Malls banner, a Mall design company and the Buscomonzefi.com banner, my Tech Division. Each business does its best to be creative, forward thinking and have a thought producing presentations. I also challenge the students to top on another in their presentations and build on what they have seen others do in the past.
Professor Justin Watrel, CEO & Co-Founder of Bergecco-Parc Consulting Inc.
How this project was created was when the class was having a discussion importing and exporting. I asked some of the students whose families have either lived or are from the Dominican Republic about food products that manufactured in their country. Could they sell here to non-Dominican customers, or should these vendors cater exclusively to one type of customer? What was the class thoughts on it? I have to say that the class as a whole did not have much of an opinion on this, but it got me thinking.
I had to put together a group project for the students and since one of my classes was already out in the field with the “It’s Wonderful in Westwood” project, I did not want to take any more students out of the classroom. So, we would have to do an in-class project. I approached a group of the students who I had had a discussion with that week on their thoughts on importing products into the country and how they would sell. Again, not many opinions but they thought it might work if it was done in conjunction with either a grocery store or a restaurant. Also, it might be better to use the whole Caribbean as a market.
So, I went home and thought about ideas for a restaurant/gourmet foods Panera type Spanish restaurant concept that might work in the suburbs and “Caribe Cafe” was created under the Bergecco-Parc Consulting Inc. banner.
The Bergecco-Parc Consulting Inc. “Caribe Cafe” proposal project:
The project was to create the “Caribe Cafe” concept from ground up. The students would be serving as consultants for the company pitching their concepts to future investors. I broke the students up into four groups and they had to create:
*The Floor Plan
*The Menu with a Caribbean theme
*A Gourmet Department with food items from Spanish/Caribbean vendors
*Have a music soundtrack of Spanish/Caribbean artist
*Create design of the restaurant with Spanish/ Caribbean art work from /well-known and. or local artists.
*Design the restaurant with ideas on the color scheme and furniture for the interior
*Set up a Marketing campaign that included Restaurant Opening ideas, a Membership Program, a Coupon Program and Advertising.
*Film a commercial to promote their Restaurant concept
From there, things that they added like staffing, prices, menu breakdown etc. that it takes to open a restaurant would be considered extra credit. How far they wanted to take the project and in-depth they wanted to be in the presentation was up to the individual teams. Then I put the students into their groups and left the last forty-five minutes of each class for them to meet. Then I dangled the prize for the best team, a half grade bump up in their final grade for the class. That got everyone motivated.
For the next five weeks I saw the enthusiasm of the project build and everyone come up with ideas and brainstorm their projects. I also saw by two weeks before the project was due was the grumbling many Team members whose partners were not stepping up the plate and not doing their jobs. The Team Leaders also complained to me of members who would not listen and not meet deadlines. I told everyone that this is why “they were the boss” and that we would have two more meetings before the project was due. Every week we had Board Meetings to check on progress and I reminded everyone that we would be presenting this project on November 17th right before Thanksgiving. They needed to be finished and ready to go the week before.
The Teams presented these ideas for logos to Corporate:
The day of the Presentation, I got in early to set up with the AV representative and set up for the reception. Each of the Teams got there early to set up their Team displays of foods that they would be featuring and getting their Dress Code grades.
The day of the presentation was not without its drama with some students still arguing with one another on the project and the kids who did not want meet the Dress Code standard. Then there were the students who did not show up or did not present that evening. Being the CEO of a company does come with its pitfalls. Still the presentations were excellent and the Food Displays were fantastic. I saw so much creativity with the food selections.
The presentations were all done in English and Spanish and with the amount of visitors including family members and friends who do not speak English well, this project makes them feel more comfortable and part of the business equation. I reminded the students that not every investor would be a English speaker. We are ‘pitching’ this idea to an International crowd of investors.
This is the Bergecco-Parc Consulting Inc. website for the “Caribe Cafe” project:
These videos represent the students ideas and presentations by Team groupings. It also includes their proposals for the Company Corporate Christmas party.
The Project “Caribe Cafe”: A taste of the Islands commercials to promote the restaurant:
Group One’s Commercial for “Caribe Cafe”:
Not Available
Group Two’s Commercial for “Caribe Cafe”
Team Three’s Commercial for “Caribe Cafe”:
Not Available
Team Four’s Commercial for “Caribe Cafe”
Team Commercial for “Caribe Cafe”
These are the Team Presentations that were filmed by our AV Department for the class. Each Team presented their proposals to the audience of International investors in English and Spanish. I could tell the students were nervous but watching these videos again even I did not know these were a group of students. They became the Consultants that they were trained to be. I could not have been prouder of them.
The Group Presentations:
The Opening Remarks by CEO/Cofounder Justin Watrel
Group One:
Group Two:
Group Three:
Group Four:
The Bergecco-Parc Consulting Inc. Corporate Christmas Project:
I was tired of giving traditional quizzes by this point of class, I decided to do something different for the class. I was so impressed by the competition between the student groups that I created this project where the students had to create a Corporate Christmas Party idea for a Partner who was impressed by their Team project. They had to create a Invitation, a menu with an appetizer, main dish, dessert and signature Christmas drink. They also had to create a greeting for Corporate in English and Spanish. These are their ideas:
I have been teaching “Marketing 201” at Bergen Community College for several years now and in the era of COVID, it has been especially difficult. With businesses shutting down never to reopen getting students to understand that business must go on and pivot is a difficult thing to do. You have to learn to adapt and survive or else everything fails.
This is happening in small downtowns all over the country. You have to learn to adapt, or you will fail. Things have gotten better though with the dropping of the mask mandates and businesses opening up.
In my live classes, I open my consulting company, “Bergecco-Parc Consulting Inc.”, for business and the whole class bands together and we have one big project. In the era of post-COVID and online learning, I was lucky that I was able to teach one of the live classes on the Bergen Community College, Paramus Campus. It was such a pleasure welcoming students back to campus with live lectures and conversing with them.
The Bergecco-Parc Consulting Inc. corporate logo of the six trees
In the past, I have created these projects under the Bergecco-Parc Consulting Inc. banner, the main consulting company, the Orion Malls banner, a Mall design company and the Buscomonzefi.com banner, my Tech Division. Each business does its best to be creative, forward thinking and have a thought producing presentations. I also challenge the students to top on another in their presentations and build on what they have seen others do in the past.
Professor Justin Watrel, CEO & Co-Founder of Bergecco-Parc Consulting Inc.
This semester’s project “It’s Wonderful in Westwood, NJ: Being a Tourist in your own Town” was inspired by the success of the “Take me back to Paterson, NJ” project in 2019 and “Rocking it in Rutherford” in 2021. I loved how the students really had to learn about the history of the City of Paterson, the Borough of Rutherford and about New Jersey history in general. This is something not being taught in schools today.
The blog on Day One Hundred and Fifty-Five: “Take me back to Paterson, NJ” in 2019:
I chose Westwood, NJ this semester because of all the years spent shopping and eating in Westwood with my family who live in the Township of Washington the next town over and many of the long term businesses that dot the downtown shopping district. Downtown Westwood had more of a history to it and was picturesque with its old buildings, classic look of the train station dominating the downtown and a park with a band stand in Veterans Park in the heart of the downtown. It was a traditional downtown in New Jersey.
The town is on two major bus routes one into New York City as well as being a railroad head for New York City. The town has become more desirable for people moving out of New York City for more open space, better schools and the amenities that come with living in the suburbs. They still want a ‘citified’ atmosphere though with good restaurants, clean safe parks to relax in and a strollable downtown with lots to offer for both shopping and eating. Westwood, NJ has all of these.
I assembled the project together in two days after walking the downtown several times getting inspiration of how to market it and ideas that I had seen in the past in other towns of what they run at various times of the year drawing ideas from towns in the Hudson River Valley.
I entitled the project “It’s Wonderful in Westwood: Being a tourist in your own Town”, a creative approach to market the downtown for tourists to come visit from all over New Jersey and New York especially the City, the way Rhinebeck and Beacon do for dining, shopping and special events like “First Monday’s” and “Sinterklaas”.
The Project “It’s Wonderful in Westwood, NJ: Be a Tourist in your own Town”:
BCC-Bergecco-Parc Consulting Inc. 2022 Project It’s Wonderful in Westwood, NJ
When I presented the project, I got the usual moans and groans from some of the students and excitement from the others (it all depends on their position in the company and their enthusiasm in group projects). I got the Teams organized, had them meet up with one another and exchange emails and planned my field trip to Westwood, NJ as part of the project. It took some doing.
Two weeks later, I took my class on a field trip to Westwood, NJ to walk the downtown business district, to see where the Westwood Heritage Museum was located and to visit the shops and restaurants in the downtown area. The week in between me presenting the project and us visiting Westwood, NJ, I started to make contacts in the town.
I started by dropping off a copy of the project with City Hall and hoping to get the Mayor and Council involved the way we did in both Paterson and Rutherford, talking with the head of the Chamber of Commerce and then talking to merchants who I wanted to visit that included Hartly’s, a well known Women’s Store and Conrad’s, a very well-known Ice Cream and Candy store.
We really lucked out the day of the tour. It was a beautiful day but a little windy. We started out at the bandstand which is a symbol of the town. I never realized the historical significance that the bandstand had played in the town and in it’s history. It had been an important part of the social fabric of the town during the turn of the last century and still used for concerts today.
We were joined by the Honorable Beth Dell, the President of the Westwood Town Council and I thought this was a very nice honor that the town wanted to get involved in the beginning of the project. We really had a productive afternoon.
The tour of the downtown started in Veterans Park with the Team trying to figure out on how to create some of the activities that we would be creating such as the “Halloween in the Park”, the “Nick in Time” event and the “Jazz Summer Concert” events. We used the parks layout and logistics to figure out how to configure the usage of space. Before we toured the historic train station, we took our first in a series of corporate pictures.
Our Group picture at the Westwood Bandshell at the start of the tour (Councilwoman Dell and I to the right)
We continued on to the historic Westwood Train Station, which is the home to the Westwood Heritage Museum one day a month. It had not been operating recently because of COVID but I wanted the students to see the potential in how the museum could be updated and advertised to increase traffic.
The Train Station marker in Veterans Park
We toured the station and looked over the architecture and location of the station to understand why the location of the station has helped shape the way the downtown has been built around it.
The next part of the tour, we met with the head of the Westwood Chamber of Commerce at his business, Westwood Gallery, Michael Fitzsimmons. Mr. Fitzsimmons and I had met the week before and I knew how busy he would be so we had to plan the whole visit on a timely basis.
Not only did he spend a lot of time with us but introduced the class to members of ‘Celebrate Westwood”, a group of volunteers who help organize special events in the town. Talk about a productive and very engaging conversation on what both organizations do for the benefit of the town. The students, especially the Executive and Marketing Teams, gained a lot of knowledge and expertise from it.
Our second stop on the tour was a quick one through B & S Kitchen, an innovative sandwich shop a few doors down. I had just eaten lunch there the week before and thought that the food and selection of homemade soups were excellent. With a lunch special of a half a sandwich with a side of soup for $9.95, I saw this as an excellent business decision considering the quality of the food and service. It was so busy that morning the owners did not have a chance to talk to us but I was able to share my experience with the students while visiting there.
Our third stop on the tour was Hartly Fashion women’s store, which I think is one of the finest independent women’s clothing stores in the state. For a small store, it has some of the finest merchandise for work, parties and weddings. The service they have does not exist in stores anymore where salespeople will call you when items come in and will work with you on a personal one on one basis. Hartly is in a league all its own.
The manager, Jo and I had talked about the tour and I could tell she was a bit sceptical when I mentioned it but myself and the students came in, she captured the students attention on what quality and customer service meant to people. Especially when she described women travelling from places like Long Island, Manhattan and Connecticut to come shop in the store.
With pride, we walked through the store and were given a very detailed description on the type of customer that shopped here, what she was looking for in clothes and the attention to detail she would get in the shopping experience. It was a real eye-opener to many of the students who are completely online shoppers.
We walked the rest of the Downtown to Firemen’s Park and I discussed the pride that the town takes in its fire service and described my own time on the fire service and what a park like this means to the fire fighting community.
We toured the other side of Westwood Avene, the main street of the downtown and I discussed the amount of men’s and women’s clothing and accessory stores in the downtown area. You do not see this many clothing stores in one concentration in a downtown anymore being so close to the amount of malls we have in Bergen County. Westwood had become a destination for shopping and I discussed because of quality merchandise and good customer service these stores have thrived and propersed. To some of students, I could see this was alien to them. They were a generation where you pushed the button and it came to you.
I stopped by Pompilio’s Pizzeria at 223 Westwood Avenue to check on our lunch reservation on our way back to the train station. This is where I would be taking the Team for lunch that afternoon. With that taken care of, we made our last stop of the trip at Conrad’s Ice Cream and Candy store at 107 Westwood Avenue. I could tell for the students that was the best part of the tour. The owner Connie and the manager, Sue and the rest of the staff could not have been nicer or more accommodating to the students.
I just thought we would have a little talk on the history of the business and a small walk through but the ladies really gave the students a thorough talk on not just the history of the business but on how homemade ice cream and candy are both made (they are made on premise), how the family got involved in the business, how Connie’s son has now taken over the business and has been growing it, new product developments and how they handled COVID era shopping and how it changed the way the business is run (they now have food trucks for parties and events).
The ladies led a very engaging talk with the students, let them tour around the store and Sue ended the discussion with giving each student a small package of Conrad’s homemade caramel corn. I have never seen so many excited students! You would have thought they won the lottery. The students left so happy and I thought this was a very smart business move. Start to capture the customer while they are in the store. I found out later that many students revisited the store throughout the project.
The Conrad’s Ice Cream counter
The students used Conrad’s as the inspiration as for corporate gifts
We finished the tour with lunch at Pompilio’s Pizzeria at 223 Westwood Avenue. I have been coming to Pompilio’s Pizzeria since I was a freshman in high school when my aunt and uncle took us here for dinner when we were visiting them one summer. I also knew that they had ordered here a few times when we visited the house. Funny what you remember when you were a kid. The pizza is just as excellent as it was back in the 1980’s.
As tradition with the Town projects that make up the Bergecco-Parc Consulting Inc. umbrella, I break bread with the students and this is my way of getting them to know one another. I found this very successful when we went to the Lunch Box in Paterson, NJ (now closed) as a group during our walking tour of Downtown Paterson and found it effective in Team building. I also get to know the students as well.
I ordered six large Cheese Pizzas and pitchers of soda and we just relaxed and reviewed our walking tour of the downtown area and how to better promote it for the town. The Team sat with their groups and brainstormed ideas over lunch. In the middle of lunch, the owner of Pompilio’s came out and discussed his family business with us and how his father’s family came from Italy and how they started the business in Westwood. I thought it was nice of the owner to come out and spend time with us seeing that he was so busy that afternoon. It was nice to see the merchants support this project.
The students created this new logo for the Town of Westwood, NJ:
The logo that was created for Westwood, NJ for ‘It’s Wonderful in Westwood, NJ: Be a Tourist in your own Town”
During class time, I tried to give the students as much time as I could but much of the work was done outside the classroom. Being a Hybrid class, I had to train the students to realize that class was not just in the one hour and fifteen minutes that we had in the classroom. This was lecture time and they needed to understand the theory of what they were doing, why they were doing it and how to understand the outcome. Most of them did very well in the academic part of the work.
The Saturday before the presentation, I took the students on a optional tour of the Westwood Heritage Museum, which is located in the Train Station of Westwood, NJ the second Saturday of every month. The Westwood Heritage Society sets the station up for visiting from 10:00am-12:00pm and I met the students at 10:30am at the museum. My entire Historical Team showed up along with about five other students which meant about half the class showed up.
The displays at the Westwood Heritage Society Museum in the Train Station
Westwood Heritage Society displays
The members of the Westwood Heritage Society gave us a tour of the museum, explained how it worked and how they set things up each month. Then they gave us a talk on the history of the town and the historical attributes of the downtown. The students got a feel for how the museum worked and how we could better promote it to the outside community.
The tour concluded with visit to the WWII bunker at the bottom of the train station. Both myself and the students were equally impressed by this.
As we prepared for the final touches on the presentation, the student Executives were nervous about the presentation. I had a very good Executive so I was not worried. I just wanted a good representation from the town.
We had to delay the presentation twice. Once because the Town Council asked if we would like to present it at City Hall and the Council was going to a conference the day of our presentation. Then it was delayed again because the day we were supposed to present it, it was the Wednesday before Thanksgiving and even I did not realize that we had the day off. So presentation day would be when we returned back from the Thanksgiving break, November 30th, 2022.
The day of the presentation I got there early so that I could set the room up for the presentation. I had the Reception to set up and make sure that everything in the room was working. My President and Senior Vice-President of Operations arrived early as well and then most of the Team showed up much earlier than class time. They wanted to get their groups settled in.
I also had to give the students their Dress Code grade and I have to say that I was annoyed when I saw two students wearing sneakers to the presentation. Trust me, they were graded accordingly. Every semester it is the same thing, the ladies always blow away the men.
We were joined that afternoon with Council President the Honorable Councilwoman Beth Dell, the Borough Administrator and another Councilwoman plus two members of the Westwood Heritage Museum whom we had met on a trip to the museum the previous Saturday. I thought it was very nice of all of them to come out and support the students.
The Presentation:
The Town Logo
The Historic Walking Project
The Town Song that was created and performed by student/songwriter Arnav Sharma
This is the presentation that everyone saw that afternoon:
The Bergecco-Parc Consulting Inc. “It’s Wonderful in Westwood: Be a Tourist in your own Town” website and Powerpoint presentation:
The Marketing 201 Executive Team the day of the Presentation on the Bergen Community College Paramus Campus with the Council women from Westwood, NJ:
The Paramus Executive Team for “It’s Wonderful in Westwood, NJ-Be a Tourist in your own Town” with Council members and guests.
The full Executive Team with members of Westwood City Council and members of the Westwood Heritage Society Museum
CEO and company Co-Founder Justin Watrel receiving a gift of a Conrad’s Chocolate Champagne bottle presented to him by Team Leader of Talent, Eva Sipos, of the Paramus Team.
The Commercials:
Here is the Team’s video Marketing the Town for Tourism in English and Spanish:
The Historical Team was tasked with creating a new video to promote the Historical Section of Westwood, NJ:
The Historical Team created this video to promote the Westwood Heritage Museum:
The Team created a new Town song for Westwood, NJ “The Hub”:
This is the Team Presentation of “It’s Wonderful in Westwood-Be a Tourist in your own Town” to the Honorable members of the Westwood Town Council and the Westwood Heritage Museum:
Part One:
Part Two:
Part Three:
This was one of the smoother presentations that I have had in the last two or three semesters. The students did an excellent job with the presentation. We had enough time for a question and answer session before the students had to leave for their next classes. Being an one hour class, we had to stay on a strict schedule. This differs from my night classes.
Still it was one hell of a presentation!
The Team to finish out their project arranged a company Christmas party for Corporate Headquarters. The students had to create an Invitation to the Party, A Christmas Poem, the Party Dinner menu and an original Christmas song. Here are the ideas:
mywalkinmanhattan 