The Bergecco-Parc Consulting Inc. Executive Paramus, NJ Team December 10th, 2025
My Executive Team for ‘Sounds and Subs”
Every semester for my Business Marketing, Management and Communications classes, I create one big Team assignment for my students. In a Commuter College, it is a lot tougher for students to get to know one another between their studies and their jobs, so I create these projects to foster learning, creativity and especially Teamwork.
This semester I taught three sections of Business 101-Introduction to Business, which is the entry level course to the Business/Hotel Management School. This is a tough course to teach as you always have students of various age groups and various levels of industry experience. The Fall semester was no different. This makes the class more interesting yet more challenging to teach. I still challenge them and test them to see what type of future executives they will become.
This semester I created three restaurant concept projects for my students, “Sounds and Subs”, a music store and sub/sandwich shop concept based on Mike’s Sub Shop in Boonton, NJ, “Farmer’s Market”, a farm to table concept based on The Corner Counter in Red Hook, NY and then “Pasta and Pies”, a sweet and savory pie concept with pasta dishes based on Nobel Pies out of Beacon, NY.
My morning Business 101 class worked on the “Sounds and Subs” concept where they were challenged to create a music based restaurant concept with a menu of creative sub and sandwiches, interesting salads, a mocktail menu, an opening party, social media and a gift shop selling items from their menu plus records, CDs and musical products. They also had to pick the location and figure out all the budgets.
They also had to create a stage area for bands and local performers for ‘Open Mic nights’. The results were amazing to see and what students with a little creativity, a lot of time (six weeks) and a little push can accomplish. I also liked the bands they chose to perform at their restaurants,
In the past, I have created these projects under the Bergecco-Parc Consulting Inc. banner, the main consulting company, the Orion Malls banner, a Mall design company and the Buscomonzefi.com banner, my Tech Division. Each business does its best to be creative, forward thinking and have a thought producing presentations. I also challenge the students to top on another in their presentations and build on what they have seen others do in the past.
The Bergecco-Parc Consulting Inc. concept is an acronym for Bergen Community College Paramus campus where I work.
Professor Justin Watrel, CEO Bergecco-Parc Consulting Inc.
Our Corporate site (created my one of my former President’s:
This class created menus with creative subs and sandwiches, salads, soups and unique signature desserts. They had to also create a mocktail menu. Some students kept the menus safe while others really put their heart and sole into it and showed how creative they were with their menus.
Each project had to include the location of where the restaurant would in what town in Bergen County, the social media, the menu, the opening party and what would be featured in their gift shop. They had a to figure out the budget for everything as well.
Before we did the formal presentation, I had the students create the ‘Holiday Presentation’ where corporate requested that our Teams represent the company in creating the invitation, menu and holiday greeting for the Corporate party in the New Brunswick headquarters. This is the presentations:
One Wednesday morning, December 10th, the class presented their ideas to me and these are the results of the individual Teams. Each Team came up with different and unique concepts.
The day of the project, I have the students dress in professional dress to present their ideas to the clients. The student executives presented their ideas on location, design, menus, social media and creating an opening party for the restaurant. They also came up with ideas for local musicians who could entertain on a nightly basis. The client was looking for a concept that would attract music lovers not just from the suburbs but from Manhattan, Brooklyn and Newark.
Here are examples of ideas of what the Student Consultants would work in the town that they chose:
Team Three making their initial pitch to the client
Team Three explaining their proposal for the floor plan of their restaurant
Team Five starting their presentation
What I found interesting what the musicians who the Student Consultants chose for both their Opening Parties to promote the restaurant and to play at the restaurant on a circulating schedule. They were some pretty sophisticated musical groups which showed me the tastes of these students in their music selections.
After the presentations were over, we had a Q & A and then we had a light reception. For each of my classes, I baked cookies, brownies and rice crispy treats along with a variety of chips, sodas and waters for all of my students to show my appreciation for their hard work.
It really was an interesting presentation and I was very proud of my students.
My Executive Team from the ‘Farm to Table’ Restaurant concept in our Corporate picture
Every semester for my Business Marketing, Management and Communications classes, I create one big Team assignment for my students. In a Commuter College, it is a lot tougher for students to get to know one another between their studies and their jobs, so I create these projects to foster learning, creativity and especially Teamwork.
This semester I taught three sections of Business 101-Introduction to Business, which is the entry level course to the Business/Hotel Management School. This is a tough course to teach as you always have students of various age groups and various levels of industry experience. The Fall semester was no different.
This makes the class more interesting yet more challenging to teach. I still challenge them and test them to see what type of future executives they will become.
This semester I created three restaurant concept projects for my students, “Sounds and Subs”, a music store and sub/sandwich shop concept based on Mike’s Sub Shop in Boonton, NJ, “Farmer’s Market”, a farm to table concept based on The Corner Counter in Red Hook, NY and then “Pasta and Pies”, a sweet and savory pie concept with pasta dishes based on Nobel Pies out of Beacon, NY.
My morning Business 101 class worked on the “Farmer’s Market” concept where they were challenged to create a restaurant with a menu of creative sandwiches, soups, interesting salads, a mocktail menu and a gift shop selling items from their menu plus homemade jams, jellies.
They also were tasked in finding local farms to supply the restaurant concept with fresh produce and meats. The results were amazing to see and what students with a little creativity, a lot of time (six weeks) and a little push can accomplish.
In the past, I have created these projects under the Bergecco-Parc Consulting Inc. banner, the main consulting company, the Orion Malls banner, a Mall design company and the Buscomonzefi.com banner, my Tech Division. Each business does its best to be creative, forward thinking and have a thought producing presentations. I also challenge the students to top on another in their presentations and build on what they have seen others do in the past.
The Bergecco-Parc Consulting Inc. concept is an acronym for Bergen Community College Paramus Campus where I work.
Professor Justin Watrel, CEO Bergecco-Parc Consulting Inc.
Our Corporate site (created my one of my former President’s:
This class created menus which reflected the seasons and had to choose one season to feature. The menu had to reflex fresh ingredients from that period with a selection of soups, salads, sandwiches and desserts. Some students kept the menus safe while others really put their heart and sole into it and showed how creative they were with their menus.
The students also had to create a gift shop concept with items from the menu, items like fresh jellies and jams, a variety of baked goods and then novelty items such as shirts, bags and aprons. For extra credit, I asked them to source the items for menus. I saw the most interesting results that afternoon.
The Holiday project normally serves as Quiz Four for my class but I wanted the students to concentrate on their Academics this semester so I used this as an extra credit project.
Each Team has been requested by corporate in New Brunswick, to create a proposal for the Corporate Holiday Party that includes a invitation with a Christmas themed logo, a menu proposal with an appetizer, entree, and a dessert along with a signature holiday drink.
Then the Team had to film a video greeting in English and Spanish wishing everyone a Happy Holiday season. They had forty-five minutes to pull it off and these were the result of that project.
One Wednesday morning, December 10th, the class presented their ideas to me and these are the results of the individual Teams. Each project was so different for the same concept.
Team Two’s diorama of their restaurant concept
Team Four presenting their project presentation
Team Three starting their presentation
Each Team had to present their ideas on their location for the restaurant, budget, layout, menu, gift shop ideas and advertising. Each Team had their own unique way of interpreting the restaurant concept and bring their fresh ideas to their Presentation.
Of my three classes in the Fall 2025 semester, this class came up with some of the most clever ideas and all five Teams seemed the most competitive of all the classes.
After the presentations were over, we had a Q & A and then we had a light reception. For each of my classes, I baked cookies, brownies and rice crispy treats along with a variety of chips, sodas and waters for all of my students to show my appreciation for their hard work.
It really was an interesting presentation and I was very proud of my students.
The Bergecco-Parc Consulting Inc. Executive Paramus, NJ Team December 10th, 2025
My Executive Team Team picture
Every semester for my Business Marketing, Management and Communications classes, I create one big Team assignment for my students. In a Commuter College, it is a lot tougher for students to get to know one another between their studies and their jobs, so I create these projects to foster learning, creativity and especially Teamwork.
This semester I taught three sections of Business 101-Introduction to Business, which is the entry level course to the Business/Hotel Management School. This is a tough course to teach as you always have students of various age groups and various levels of industry experience.
The Fall semester was no different. This makes the class more interesting yet more challenging to teach. I still challenge them and test them to see what type of future executives they will become.
This semester I created three restaurant concept projects for my students, “Sounds and Subs”, a music store and sub/sandwich shop concept based on Mike’s Sub Shop in Boonton, NJ, “Farmer’s Market”, a farm to table concept based on The Corner Counter in Red Hook, NY and then “Pasta and Pies”, a sweet and savory pie concept with pasta dishes based on Nobel Pies out of Beacon, NY.
My evening Business 101 class worked on the “Pasta and Pies” concept where they were challenged to create a restaurant with a menu of sweet and savory pies, creative pasta dishes, a mocktail menu and a gift shop selling items from their menu plus clothing and gifts. The results were amazing to see and what students with a little creativity, a lot of time (six weeks) and a little push can accomplish.
In the past, I have created these projects under the Bergecco-Parc Consulting Inc. banner, the main consulting company, the Orion Malls banner, a Mall design company and the Buscomonzefi.com banner, my Tech Division. Each business does its best to be creative, forward thinking and have a thought producing presentations. I also challenge the students to top on another in their presentations and build on what they have seen others do in the past.
The Bergecco-Parc Banner is an acronym for Bergen Community College Paramus Campus where I work. I use this concept to teach the lessons in the book.
Professor Justin Watrel, CEO Bergecco-Parc Consulting Inc.
Our Corporate site (created my one of my former President’s:
This class created menus with creative pies and what delicious ingredients that can be tucked into them, selective pasta dishes with side salads and unique signature desserts. Some students kept the menus safe while others really put their heart and sole into it and showed how creative they were with their menus.
One Wednesday night, December 10th, 2025, the class presented their ideas to me and these are the results of the individual Teams.
Each of the Team members are required to be in Professional dress when presenting their project to the fictional client as they would in task life.
Team Four starting their presentation
Team One presenting their presentation
Team Two’s winning presentation and I wanted to add the best dressed Team
Some of the creative Gift Shop ideas from Team Two
Team Four presenting their project featuring their logo
Team Five making their presentation of their Team
Some very creative advertising from Team Five
At the end of the presentation and after the Q& A, we take the Corporate picture, which I do to show feature recruiters what these students are made of and what seasoned executives they will make in the future. I really am proud of the students that accomplish this project.
Our Corporate picture at the end of the evening
At the end of the evening, I always have a small reception after the presentation. Many of the groups brought samples of their pies for extra credit and our President was the manager of a bakery and brought this beautiful sheet cake with the company logo on it. I thought this was very clever.
The President’s Cake at our reception after the presentation
I bake a variety of cookies, brownies and rice crispy treats along with providing a variety of chips, sodas and waters for the reception. It is my way of recognizing a job well done.
The students did a nice job interpreting what the ideas and theme of the project was and what the client might be expecting.
It was a very interesting evening of which I hope the students carry with them in the future not just to other classes but into the workplace as well.
This is the first time in my career at Bergen Community College that I have taught a summer class and it was a very interesting experience. I have taught Business 101, which is the Introduction to Business class for many years but not in a modified seven week period. Normally this important entry level course is taught in fourteen weeks.
With an issue with my car the first day of class and then the Memorial Day holidays the next week put us two days behind and then I had to work on a modified Team project for the students. This would be a challenge. I had done all the on campus events I wanted and there was not much time for one of the bigger more detailed events. So I decided to reach out to a local business to help me out.
I was going to use the florist across the street from the campus and thought that would be the perfect client. The couple unfortunately was selling the business and even though they liked the idea thought it would not work since it would not help them as they were looking for a buyer of the business.
I then had another idea with a business I passed all the time driving up and down Kinderkamack Road on my was back and forth to work, Critchley’s Candies in River Edge, NJ. The business had been around for seventy years and I had met the owner once before. I thought would he help me out?
I was very lucky in that the store had a new owner, Rossana, who was willing to partner with me and liked my proposed ideas. I was lucky that she was looking for ideas to expand her business so it was a win win for the two of us. This would give her free marketing and a fresh perspective from a younger customer and would give the students an opportunity to help a small business owner.
I made two trips to the store to get some ideas and look over the merchandise. They have a nice selection of candies and chocolates and a whole new line of handmade candies that are made in store.
The inside of Critchley’s Candies
The selection of candies at Critchley’s
The selection of handmade candies
Once myself and Rosanna, the owner, worked together to fine tune the project, I brought my class to the store for their field trip. We had a two week deadline on this project and there was a lot to do (they actually did the whole project in ten days).
Over the weekend, I picked my Executive Team and fine tuned the project with more details to each section of the project. It had to be pared down because unlike many other Team projects, we had only two weeks to pull this off and present it to the client.
The proposed project:Critchley’s Candies: We’re Making it!
On one of the rainiest mornings we had in a long time (it never stopped raining for a month), I met my students to tour the candy store. We had a really nice time touring the store that morning and Rossana’s full time employee, Nancy, led the tour with myself and the class.
My students on the tour of the store
My class getting a feel of the merchandise
Nancy, one of the employees of the store led the tour discussing the different lines of merchandise.
We discussed the different types of gummies, jellies and hard candies the store carried.
The video of the tour of Critchley’s Candies that day:
My class and I touring Critchley’s Candies with Nancy, one of the long service employees at the store. She explained all the candy lines to us and what chocolates were made in house.
She then discussed the individual chocolates that are on sale for creating boxes for gift giving.
Me tasting the homemade Milk Chocolate Covered Oreo
When we finished the tour, we had a candy tasting. Everyone got a chance to taste either a homemade Milk or Dark Chocolate Covered Marshmallow or Oreo Cookie. It was a sweet way to end our tour of Critchley’s Candies. Then it was on to our Team Lunch.
After the tour was over, our class took a group shot at the store with Nancy.
After the tour was over, I took my students on their first ‘Business lunch’ and we met as a class at Pompilio’s Pizzeria at 223 Westwood Avenue in Downtown Westwood, NJ. I have taken students here before for lunch on about five other Team projects.
This gives the students the opportunity to get to know each other and have some Team bonding. The pizza is also excellent here too and they have very fair prices and a wonderful ‘school special’.
The Team Lunch:
Pompilio’s Pizzeria & Restaurant at 223 Westwood Avenue in Downtown Westwood, NJ
Some of my students at our Business Team building lunch
The pizza here is excellent
From this point on the students were on their own to create the project. We have already had a series of Board meetings in class and I have had to face two students dropping the class ( I just don’t think this is for everyone).
For the next two weeks, technically ten days, the students worked with their teams on completing the assignment. This meant meeting on their own time and trips back to Critchley’s Candies to film commercials and Tik Tok videos.
We had our last Board meeting the day before the Presentation to wrap things up and go over any missing items. I strictly informed about dress code and performing the role as Student Consultants. From this point on, it would be up to them. They were also assigned two papers to finish the project up.
Paper Three: What would I change in the store if I bought Critchley’s Candies from the owner:
On Tuesday morning, June 24th, 2025, the Presentation took place in our classroom. The first mode of business for each student was to pass the ‘Dress Code’ grade. I have students come in formal business attire. My way of turning group of Gen Zers in to Gen X. Image is very important when trying to sell a concept or program and you must look the role.
With the exception of a few hiccups, the whole class looked very professional considering it was 95 degrees outside. It not been this hot all week but it felt like 100 degrees. Thank God the air conditioning was working in our part of the building that day and the classroom was very comfortable.
The Presentation started late as one student got a flat tire and we had to wait for him. At the same time the owner of the store had an issue at her full time job that got resolved just as the student arrived in class. We started the Presentation at 11:00am and now it was full attention on the project.
The President this semester, Peter McNamara and the Senior Vice-President of Operations JC Abella welcoming everyone and starting the Presentation.
Marketing Team Member Kim Perez discussing the history of Critchley’s Candies to the audience.
The Marketing Team discussing the new ‘Store Jingle’ for the commercial
The Commercial on YouTube:
This includes the store jingle at the end of the commercial.
The students also created a Tik Tok video on the store and its wonderful selection of chocolates.
The Tik Tok video:
The Tik Tok video on Critchley’s Candies
Marketing Team member Matthew discussing the creation of the ‘Store Jingle’
The Product Development and Special Event’s Team discussing the QR Codes Program for the store’s boxed and individual candies.
Product Development/Special Events Team Member Aisha Martinez discussing the new ‘Summer Camp Care package’ proposal. This included a prototype of the packaging.
Team Leader of the Product Development/Special Events Liam discussing the ‘In-house Birthday Party’ program. This caters to that jaded Bergen County child who has seen it all. This birthday concept was very creative. It made it fun to have a birthday at the store.
His proposal for the ‘Birthday Party’ invitation with Vice-President of Product Development/Special Events Joel Fife to the right and President McNamara and SVP Arabella to the left looking on.
The Presentation concluded on time with a Q&A and a discussion on some of the ideas needing adjustments. Overall the owner of Critchley’s Candies, Rossana Rossi, who I partnered on this project seemed very impressed by the results. Then we took our Team picture with the owner and her employee, Nancy, who had led us on the tour of the store two weeks earlier.
The Paramus Critchley’s Candies Team with the owners of Critchley’s Candies.
After the Presentation was over, everyone took their jackets off and I hosted a reception for the students and our guests. I baked cookies and brownies and had an assortment of snacks and sodas for the students. I thought this went by very well for a class that had been here for only seven weeks.
The reception at the end of the Presentation
This is when I can say that I am very proud of my students!
The Official Bergecco-Parc Consulting Inc. website for the project with QR codes, Commercials, Logos and pictures from all the visits and the presentation:
Every semester for my Business Marketing, Management and Communications classes, I create one big Team assignment for my students. In a Commuter College, it is a lot tougher for students to get to know one another between their studies and their jobs, so I create these projects to foster learning, creativity and especially Teamwork.
This was the first time I had ever taught International Marketing and it was a challenge I really wanted to tackle. With International Tourism in a state of flux due to the economy and politics, what type of creative programming and offerings do we have to attract a foreign customer?
Promoting Bergen County, NJ for tourism has been one of biggest challenges I have had and how we get all these places to enter the modern era with a fresh approach to getting people to visit their establishment. The ‘Bergen 250-the 250th Anniversary of the Revolutionary War in Bergen County’ has been our most ambitious project to date. We took the website and plans the County of Bergen had planned and expanded it in every direction.
We added in special events, fundraising ideas, scavenger hunts and walking tours along with a new direction in promoting these sites through Digital Marketing and outlets like Tik Tok, YouTube and using QR codes so that the younger generation can use their phones interactively.
In the past, I have created these projects under the Bergecco-Parc Consulting Inc. banner, the main consulting company, the Orion Malls banner, a Mall design company and the Buscomonzefi.com banner, my Tech Division. Each business does its best to be creative, forward thinking and have a thought producing presentations. I also challenge the students to top on another in their presentations and build on what they have seen others do in the past.
Professor Justin Watrel, CEO Bergecco-Parc Consulting Inc.
Our Corporate site (created my one of my former President’s:
As my International Marketing class entered its second month and before I ran the Midterm, I introduced the Team Project, similar to the one I created in 2020 just as COVID hit “From Revolution to Renewal-Exploring Historic Bergen County, NJ”:
The project that we started right before COVID closed the college:
With that class, I had planned a series of field trips once we got back from Spring Break but we never went back to campus. That project was done with work that had to be done online and with what we had because we could not leave our houses at that time. This project was to do what that project could not accomplish.
So I approached Vivian Davis, of the Bergen County Historic Division, who I had worked with for years in my time at the Department of Disabilities Services for the County, and who I initially worked with on the first project and asked her to help me again. She is running the ‘Bergen 250-the 250th Anniversary of the Revolutionary War in Bergen County’ event. Would she let me help her coming up with a different angle on advertising the event and some new ideas for special events and a fresh perspective on looking at the event from the students viewpoint?
It would be one of the most ambitious projects that I had ever attempted for this company model. She agreed to let me help in my own way plus be available for being a listening ear for the students and assist us on the Team site visits and tours.
It was a great partnership as she got much needed research and ideas for advertising while the students learned something new about their communities that they did not know. Even I learned about historical sites that I never knew existed and I have lived here off and on for the last thirty years. Everyone got something positive out of it and it was a win-win partnership.
I put together the project and had Vivian look it over and with some adjustments, it was a go and I presented to my students two weeks before the Spring Break in March. We would work on this project for the next seven weeks along with a series of site trips to places in the ‘Bergen 250’ roster. It would be an eye opener project for everyone involved.
The initial project concept for the Bergecco-Parc Consulting Inc. Team Project “The Bergen 250”:
I chose my Executive Team from a series of what I call “Alumni Students”, who I had in other classes and I knew their work and how they had performed in other Team Projects that I had run. I chose the remainder Student Executives from a look series of papers I had them write for the class promoting Foreign Tourism and Advertising.
Paper Two: Promoting McDonalds Foreign Food items for the American Market:
These two papers are how I determined who would be on what Teams and how they might perform on that section of the project. For the most part I was right. I saw this at the end of the project.
I broke the class into the following Teams: Marketing, Talent, Historical and Food Service with each Team having their own responsibilities (Please read the project). They were led by the President and Senior Vice-President of Operations, who reported to me as their CEO. Both of these students had participated in previous projects that had been equally ambitious.
The two weeks before the Spring Break, the Student Consultants got their game-plans together, divided the responsibilities and started their research on the historical sites being promoted by the ‘Bergen 250’. There are a lot of historical sites in Bergen County that date back to the Revolutionary War and before To the time of Dutch settlements.
When we arrived back from the break, I arranged a series of Field Site visits that I took my student to so that they could experience and tour the sites up close. These were also location trips for of Food Service division who would be arranging a series of special meals at these sites.
The first place the Team visited was the Garretson Forge & Farm in Fair Lawn, NJ. This historic home and grounds were going to be one of the locations for a special event for the Food Service Division.
The Garretson Forge & Farm at 4-02 River Road in Fair Lawn, NJ
We had done a promotional project on the site a few semesters before with much success and now we would be arranging a ‘rustic’ Afternoon Tea on the grounds and promoting the gardens with a Flower sale.
The Student Consultants starting a tour of the Garretson Forge & Farm led by historian Vivian Davis.
The students touring the historical kitchen
The students touring the historical room at the Garretson Forge & Farm
Our class picture at the site
Our host and ‘Client’ Vivian Davis joining us in the group picture
The trip to the Garretson Forge & Farm was one of a series of trips that I thought would be important to the students to get a feel for these sites rather than just passing by. We also could incorporate layouts and use of historical items for our Scavenger Hunt that people could download to their phones that our Marketing Team was creating for their part of the project.
The next week we went out into the field again, this time to the Baylor Massacre site in Old Tappan, Nj and the Haring Farm Cemetery, a tiny family plot on what used to be the Haring Farm both in Old Tappan, NJ.
The Baylor Massacre site is where the Patriots had gotten ambushed by the British on a tip from a local resident and instead of following protocol of war, the British bayoneted the troops and through their bodies in a ditch. The bodies had been rediscovered only in the last fifty years when they wanted to develop the land.
With the Haring Farm Cemetery, this was the final resting place of Abraham Haring, a prominent farming family in the area, on what was once hundreds of acres of land of the Haring family. As Vivian explained to us, these families always assumed that the farm would be there and in the family hands.
The Baylor Massacre site at 486 Rivervale Road in River Vale, NJ
Walking around the site before the students arrived
The site of the graves
The location of the old mill where the bodies were thrown
Vivian’s counterpart in the Historic Division, Colin, joined us on this day for this tour and was better than me on explaining everything.
Before everyone got there, I had been to the sites the day before and while the Baylor Massacre site is well taken care of by the County, the Haring Farm Cemetery was a mess of fallen fences, fallen trees and branches all around the site, making it dangerous to walk around. I even touched a dead branch and it came crashing down.
The entrance to the Haring Farm Cemetery at Old Haring Farm Court in River Vale, NJ
The cemetery looked so much nicer when it was cleaned up
I always felt like the family was watching me as I had such a positive feel at the site
Even the family tombstones looked a lot better
Being married into the Haring family via my father’s older brother’s wife sister in law, I felt an obligation to clean this place up. So in a two piece suit the next day, I got to the graveyard early, removed all the branches, raked the whole site, fixed the fence and raked the entire site, cleaning the tombstones while I was doing all this.
There is a good feeling when you honor and respect the dead
After cleaning the site, I got myself together and went back to the Baylor Massacre site and started to meet the students. Some arrived early and started to walk around to get a feel for the site.
Colin and I talking to the students about the incident at the site during the Revolutionary War
The Baylor Massacre site was going to be used for a Jazz Concert to honor the soldiers and Patriots whom had passed with a food truck event to go with it along with historical walking tours that evening. The evening event was planned with luminaries lining the paths and the gravesite being lit for the evening to honor those who had passed.
First we walked the entire site to understand the logistics of the event
After the tour and discussion of the site we took a few group pictures of us at the site. In some cases, this was the first time almost all the students had visited the site. This shows how these sites need to be better publicized.
My class at the site with the Memorial in sight
The Bergecco-Parc Consulting Inc. Team Picture at the Baylor Massacre site
After the tour of the Baylor Massacre site, we headed up to the Haring Farm Cemetery, which was up the road. When we all got there, Colin explained to us that rather than burying their loved ones in a church graveyard, some families wanted to have their loved ones buried close by and again these families thought these farms would always be in the family hands.
Vivian had explained to the students at the initial meeting that one of the past times people had during the Revolutionary War was picnics at cemeteries and graveyards. This is where we got the idea of graveyard tours with a box lunch. We would create an interactive map with QR codes that people could tour with their ‘to go’ lunch.
We arrived at a cleaned up cemetery
The renovation of the site was done by an Eagle Scout
We took some time to understand burial rights of farming families and get a feel for the family members
We toured the small site and Colin explained to the students that Bergen County was dotted with these types of sites because of the number of family farms that once made up Colonial Bergen County, NJ.
We took our group shot while respecting the resting place
After all my students left after the both tours, I went back for one more look and again, I felt such a positive presence as if the family were so happy that we visited.
The weather prevented the next field trip and we had to concentrate on the project so after lecture, the students worked with their groups. Throughout this part of the semester, I would alternate between lecture one day and being ‘out in the field’ the other. This the students had a better experience of being ‘in the industry’.
As the project progressed and started to come together, we took our last and most ambitious field trip to Park Ridge, NJ, to the sites of the ‘Farm to Table Dinner’. This site tour included the Wortendyke Barn, the Pascack Reformed Church, where the Candlelight Tour of the Wortendyke family graveyard would take place and then to the Pascack Valley Historical Society, where the Cocktail Party would take place to open the event.
Then after the site visit, I would be wrapping the afternoon with lunch at Pompilios Pizzeria in Downtown Westwood, NJ for a Team dinner. It was a long afternoon but the students got to experience so much and see a lot.
Our first stop was the Wortendyke Barn, one of the few surviving Dutch-American examples of early American barns.
The barn in the early Spring on one of the few nice days of the week
Vivian met us again for the first part of the tour and explained how the barn was designed, who the Wortendykes were as a family presence in Bergen County and the use of the barn since it became County parkland.
We then moved on to take the next tour at the Pascack Reformed Church, one of the oldest churches in the State of New Jersey. Our tour was hosted by Pastor Sharon Gross-Gill, who had joined the church and loved the idea of the project promoting the church and its historic values.
The Team touring the second level of the church
The team touring the bell tower of the church
Our Vice-President of Marketing ringing the church bell. Each Team member could ring the bell if they wanted to try it.
We were then joined by the church historian who gave us the tour of the Wortendyke family plot
Touring through the Wortendyke family plot
Our Team picture with Pastor Sharon Gross-Gill at the Pascack Reformed Church graveyard
We then moved on to a quick tour of the Pascack Historical Society, which has an interesting display of early Dutch artifacts and only Wampum making machine (Native American currency) in the United States Almost all my students had not seen these things before.
The Pascack Valley Historical Society at 19 Ridge Avenue in Park Ridge, NJ
I have to thank the amazing support of the Pascack Valley Historical Society Board for coming out in full force to help support this project.
The Board touring with us at the museum
The Team with Board member, Peter Meany, as he explains how the Wampum machine worked.
Our Team group picture with the Board of the Pascack Historical Society
I wanted to thank Board Members Kristin Beuscher, Peter Meany, Ralph Donnell Jr., Christopher Kersting and Patrick Dolan for being our hosts, leading the tours and some of them showing up for our presentation of the final Presentation.
After the tours were all over, I took the entire Team to lunch in Downtown Westwood for a Team building pizza lunch/dinner. It had been a long day and the students had worked so hard the whole day, it was nice to break bread with the Team plus the pizza here is excellent. We had a really good time at lunch and everyone got to know each other a little better.
Pompilio’s Pizzeria & Restaurant at 233 Westwood Avenue in Westwood, NJ
Members of the Talent Team with the Marketing Team
Members of the Historical Team dining with the Executive Team
The pizza here is delicious and I love taking my Teams here for lunch
This was the last of the field trips before the presentation two weeks later. One of the pitfalls of the projects that I did that semester was the Spring Break in March and then the Easter Break in late April which had some of my students traveling for the break. I am happy to say that everyone showed up and did their work.
The presentation went by really well and was well attended for an afternoon event. Several parents as well as boyfriends and girlfriends showed up. Vivian and Colin both showed up with their boss from the Division, so the real life ‘clients’ were there for the presentation.
The formal Presentation on YouTube of Bergecco-Parc Consulting Inc. “Bergen 250-The 250th Anniversary of the Revolutionary War in Bergen County, NJ”:
Senior Vice-President of Operations Gabriela Chavasco welcomes everyone
The Executive Team leading the Presentation
Vice-President of Operations Brandon Robertson leads the presentation of Foodservice Special Events
Vice-President of Marketing Bart Potensky leads the Marketing Team in their presentation of the Advertising gameplay
Vice-President Kate Trinidad leads the Talent Team on the inside operations of keeping the company well supported from Corporate
After the successful Presentation was over, we took the official Bergecco-Parc Consulting Inc. Corporate pictures.
It was a job well done for the entire Team. I also want to thank Vivian Davis and Colin Fitzpatrick from the Historic Division of the County of Bergen in New Jersey for all their support and guidance and feedback on this assignment. It really was a “Team Effort” from everyone involved.
The Bergecco-Parc Consulting Inc. Spring 2024 Executive Team for the “Bergen 250: Visiting the Garretson Forge & Farm” project.
In my live classes, I open my consulting company, “Bergecco-Parc Consulting Inc.”, for business and the whole class bands together and we have one big project. In the era of post-COVID and online learning, I was lucky that I was able to teach one of the live classes on the Bergen Community College, Paramus Campus. It was such a pleasure welcoming students back to campus with live lectures and conversing with them.
The Bergecco-Parc Consulting Inc. corporate logo of the six trees
In the past, I have created these projects under the Bergecco-Parc Consulting Inc. banner, the main consulting company, the Orion Malls banner, a Mall design company and the Buscomonzefi.com banner, my Tech Division. Each business does its best to be creative, forward thinking and have a thought producing presentations. I also challenge the students to top on another in their presentations and build on what they have seen others do in the past.
Professor Justin Watrel, CEO & Co-Founder of Bergecco-Parc Consulting Inc.
This semester I thought back to our project last semester on the Bergen County Historical Society and the success it was and how impressed both myself and the Executive Board of the Bergen County Historical Society both were that evening.
The Project “Bergecco-Parc Consulting Inc. presents “Touring at the Bergen County Historical Society”:
I think a lot of these historical sites do not get the attention they deserve and with the 250 Anniversary of the Revolutionary War happening in two years, these wonderful sites needed to be showcased. They needed to dusted off, revamped and a fresh perspective was needed to tell their story. This is where the project for the “The Bergen 250: Tourism at the Garretson Forge & Farm” came from.
The project “Bergecco-Parc Consulting Inc. presents “Bergen 250-Touring the Garretson Forge & Farm”:
That and the tour the former President gave me during the holiday season when I begged to see the Christmas decorations for the Sinterklaas celebrations were still up. I needed pictures for my blog, “VisitingaMuseum.com” and “MywalkinManhattan.com”.
My blog on Touring the Garretson Forge & Farm on VisitingaMuseum.com:
When I toured the home during the holidays, I approached them on using the home as a future project and she seemed to like the idea. This is where the partnership for the project came from.
Our first visit to the site was on “Pea Day” in March 2024 for an extra credit assignment to start the project off so that the students could see the grounds and experience the farm and its attributes.
Visiting the Garretson Forge & Farm in Fair Lawn, NJ for “Pea Day”
Visiting the farm house and gardens on “Pea Day”
The volunteers planting at the Garretson Forge & Farm on “Pea Day”.
Observing the Master Gardeners and Volunteers on “Pea Day”.
The students coming in on their day off to attend “Pea Day”
Everyone took turns getting their hands dirty on “Pea Day”
We also had a special field trip to the Garretson Forge & Farm on class day so that everyone could tour the farm and the farmhouse. Outside “Pea Day”, it was the first time anyone in my class had ever visited the site.
We started the tour on a rather gloomy night. We had just had a rain storm but that did not stop our visit. Our whole class attended the trip (it is a mandatory part of both the project and the class) and it was a interesting tour for all of us.
Our host was the President of the Friends group that helps raise money for the site. We started the tour after the rain storm with a trip through the barns to see some of the old farm equipment. The were some interesting artifacts that included farm plows and horse drawn articles to carriages and sleds.
Then we toured the gardens where the volunteers had just finished the plantings of the summer fruits and vegetables. The President explained that the fruits and vegetables that were grown here were donated to a soup kitchen in Paterson. I thought this was a great idea.
Then were toured the farmhouse, which I had just been to for a private tour during the holidays. The kitchen was set up for a harvest meal now and I explained to some of the students how food was cooked back then in the hearth.
Then we toured the small museum and looked at the family tree, where generations of Garretson’s had lived. Our last stop on the tour of the farmhouse was the main living room where the Sinterklass event was held and many of the talks on domestic life on the farm.
This is where we concluded the tour and many students asked questions about life at that period of time. After the tour was over, I took the students out to dinner as part of their Team Building. It is important for the students to get to know one another.
The start of the tour near the barns.
Our tour of the grounds, the barns and life on the farm.
The grounds near the second barn. Touring the gardens at twilightTour of the kitchen.
Discussing the expression “Sleep tight don’t let the bed bugs bite” and where it came from.
Discussion on the second floor.
The second floor had been added on years later.
Discussion on farm living.
Discussing the furnishings and how the farmhouse ran as a farm and a home.
Continuing our discussion of life on the farm.
Talking about life on the farm.
The Bergecco-Parc Consulting Inc. tour of the site.
Our group shot with President of the Garretson Forge & Farm April Barth.
After the tour was over, I took my class to Bella Vita Pizzeria in Fair Lawn, NJ for their first Corporate dinner and Team building exercise. The dinner was wonderful, and the pizza was excellent. It really warmed us up after a cold night of touring and the students seemed to enjoy getting to know each other over a hot pizza dinner.
Bella Vita Pizzeria at 1761 River Rd A, Fair Lawn, NJ 07410:
My Teams dining together at a “Corporate” pizza dinner.
The company Team dining together that night.
The aspect of dining together is an important part of the Team Building exercise and you can tell by the pictures that my students enjoyed it.
The next few weeks were preparing the project for the presentation. We had a visit from Vivian Davis, who I had known for years from working in the Division of Disability Services when she was one of our speakers. She now was running the “Bergen 250: The 250th Anniversary of the Revolutionary War in Bergen County” and we had incorporated part of this in the project. I had given her a copy of the project and she came into the class to discuss what she was planning and the significance of the Revolutionary War had on the towns in Bergen County. It was a real history lesson on some of the towns in Bergen County and some of the historical homes and sites in Bergen County.
This project was a bit more intense than my morning class. While they designed the rigors of the Bergen Room Bistro, my evening class was putting together an entire game plan of Revolutionary War events for the ‘Bergen 250’.
I had the students working on an Independence Day event, a Children’s Walking tour of the property, a Mid Summer dinner with a Revolutionary War themed dinner, a continuation of the Sinterklaas event that would extend visiting the decorations in the house another two weekends and then a new Digital Marketing campaign for the site with a commercials and posters.
The night of the presentation on April 24th, it all came to life. The students each showed the PowerPoints with their ideas, menus and commercials to promote the site. They really had some interesting ideas.
Finishing the evening with my Student Consultants was great. The students were so excited to finish and I have to admit it was quite the journey for me too. It was a lot of work (and money) to pull this event off but it went by well. The Board of the Garretson Forge & Farm really seemed to enjoy it and asked lots of questions.
Vivian Davis, who is running the “Bergen 250″ asked the most important question of the night, if I was to run all of these events, would your age group come?” This got the students thinking and one said, “We are a busy group with college and work. If you want our age group to come, you are going to have to cater to things we like.” I thought that was fair and gave her something to think about as well.
We then took our Board picture. I am always so proud of my Student Executive Consultants. They come dressed for work.
The Bergecco-Parc Consulting Inc. “Bergen 250″: Garretson Forge & Farm” Executive Team.
I want to thank my President of the Team Project, President TJ Fischer and SVP of Operations Camila Alvarado and the entire Team of Vice-Presidents, Team Leaders and Team Members for tackling this very difficult and very detailed job of promoting this wonderful historical site with such detail.
The questions on the project were excellent and direct and audience was very impressed by how thorough the project was done that evening. To all my Student Consultants, you did an excellent job!
The Bergecco-Parc Consulting Inc. Executive Team picture in the Bergen Room on the Bergen Community College campus for the project “Dining at the Bergen Room: the Ultimate Dining Experience” on April 24th, 2024.
In my live classes, I open my consulting company, “Bergecco-Parc Consulting Inc.”, for business and the whole class bands together and we have one big project. In the era of post-COVID and online learning, I was lucky that I was able to teach one of the live classes on the Bergen Community College, Paramus Campus. It was such a pleasure welcoming students back to campus with live lectures and conversing with them.
The Bergecco-Parc Consulting Inc. corporate logo of the six trees
In the past, I have created these projects under the Bergecco-Parc Consulting Inc. banner, the main consulting company, the Orion Malls banner, a Mall design company and the Buscomonzefi.com banner, my Tech Division. Each business does its best to be creative, forward thinking and have a thought producing presentations. I also challenge the students to top on another in their presentations and build on what they have seen others do in the past.
Professor Justin Watrel, CEO & Co-Founder of Bergecco-Parc Consulting Inc.
Two semesters ago we created the project “It’s Cultural on Campus-Bergen Community College” publicizing the Gallery Bergen, The Ciccone Theater and the Bergen Room Bistro to the outside community. It was a ‘Digital Campaign’ to bring people to the Bergen Community College campus from all over Bergen County, NJ to enjoy all the wonderful things to do and see on our campus. The project was a huge success and all the Professors and Departments involved really enjoyed the Presentations (See Day Two Hundred and Sixty-Six):
Day Two Hundred and Sixty-Six: “It’s Cultural on Campus”:
One of my counterparts on campus loved the campaign and ‘hired’ (asked me) to expand the project for a “Digital Campaign” for the Bergen Room and expand the project with all new menus, commercials and create a special Themed Dinner for the student dining room. This resulted in “Dining in the Bergen Room”:
I got Professor Drakeford and Professor/Chef Morrisey involved in the project and we worked together to see the best ways to promote the success of the Culinary Program’s Student Run Dining Room.
I created the Teams two weeks before the Spring Break and got them started on their project. When we returned from the Spring Break, we arranged for the class to dine in the Bergen Room. Chef Morrisey and his Team of Culinary Students created a special menu for us when the Bergen Room was closed and the students got feast on a four course meal courtesy of the Culinary Arts Department.
Having lunch with my students at the Bergen Room on the Bergen Community College Campus in Paramus, NJ:
We started the Testing Menu with a Pumpkin Carrot Ginger Soup.
Then we had the second course with a Toasted Green Salad with a light Cream Dressing.
The main course was a Chicken in a Creamy Peppercorn Sauce, Baked Pasta and Roasted Brussel Spouts.
The meal was completed with a Cream Cheesecake that tasted more like a cream cake and topped with Fresh Strawberries.
All the Teams got to dine with one another and get to know each member in a less formal setting.
This meal got the students to know their product better and look around the Bergen Room and see how they could take this student run dining room and transform it to a special themed event that would dazzle myself and the other Professors and bring in the paying public. Here are some of their ideas:
Along the way, I had various speakers come in to talk to the students. Professor Tim Blunk from the Art Department and the Curator for Gallery Bergen, our on campus Art Gallery came in to talk to the students about the artists that are available on campus and the number of students on campus who are looking for projects for their portfolios. He also discussed some of the happenings at Gallery Bergen.
Professor Jim Bumgarner, the head of our Theater Department, came in to talk to the students on the student singers, actors and dancers that study at the college. He discussed upcoming shows and theater events planned for the future. He added too that there are a lot of students looking to add to their resumes on projects like this.
Our last in house field trip was to the Horticultural Department and to the Greenhouses in Ender Hall. Dr. Steven Fischer, who is head of the Holocultural Program, gave us a tour and talk on the growing seasons, the plants that are grown and available in the greenhouses, the arrangements that are created for the Bergen Room Bistro.
The tour of Greenhouses on our last inhouse field trip with Dr. Fischer explaining the greenhouses.
Asking questions about the floral arrangements used for the Bergen Room.
Discussion of the grounds of the Horticulture Department grounds.
It was a good tour and opened the students eyes on how events were decorated and where the flowers came from and how they were grown. The students were creating their centerpieces for their theme dinners and I wanted them to see where they would get the flowers from.
My President and SVP of Operations on the field trip to the Greenhouses.
We finished our last Board meeting the week before the Presentation and then the Executive Team had a week to make the adjustments. We would be presenting the Project in the Bergen Room Bistro on April 24th, 2024.
The new Corporate website for the Bergen Room Team:
The Presentation Day had some hiccups along the way but overall it was a great Presentation. I was so proud of the students. Each of the competing Teams set up for extra credit a table in the Bergen Room on how their Dining Experience would be set for the evening of their meal. I have to say that the Teams did a nice job with the decorations and all received extra credit for their place settings. There was a lot of creativity in this class.
The were the three Team tables on how they would be set for their ideas for the Student Fundraiser.
Team One’s Display Table
Team Two’s Display table (The Wining Team)
Team Three’s Display Table
The Three Teams then started their Presentations to Chef Morrisey and his student staff, invited guests and friends of the students who came to see the Student Consultants ideas. What creativity! Each team had to present their theme, their menus, music for the event, artwork, floral arrangements and Social Media campaigns. It was an afternoon of a lot of creativity and though that went into each Teams ideas.
Here are their Commercials promoting the Bergen Room:
Team One:
Team Two:
Team Three:
Here are their Presentations from the afternoon. Each Team had to ‘pitch’ their ideas to the Culinary Team.
Team One:
Team Two:
Team Three:
The Teams competed for the prize being the most creative and effective project to sell the Bergen Room Bistro to the outside community.
Team Three even created for extra credit a AI version of visiting the Bergen Room.
After the Team conclusion, it was time for questions and answers. The point of the whole project was to get the students ready for a career in business and marketing and there were questions of why the project was taken so seriously. The answer I had for one parent was that you want your son or daughter to get a good job out of college? It is better they get their lumps here than on a new job. They will be more prepared for the workforce.
One parent did compliment me in that his son was so excited about the project and it really showcased his son’s talents in filming and graphics. That was nice to hear that students are excited about their work. I know that these are the students that will get good jobs out of college and be prepared for Corporate expectations.
I couldn’t more proud of a group of students that banded together to showcase this wonderfully run student dining room.
Have you been there yet?
I took pictures with my Executive Team before the Presentation. I very proudly wore my Alumni Chef’s Jacket from when I graduated from the Culinary Institute of America in 1998. I don’t think it had been out of the dry cleaning plastic since that time.
Professor/Chef/CEO Justin Watrel with SVP of Operations Ayesha Zulfiqar and President Tugay Bera Bozogluer.
Professor Justin Watrel with the winning Team Project from Team Two. I was very impressed with their work. The Team was lead by Vice-President Mauricio Benitez and Team Leader Dennis Shkembi.
My group picture with Team Three lead by Vice-President Taner Ender and Team Leaders Kane Cheng.
Our Corporate picture for the Bergen Room Team at the end of the Presentation.
I am so proud of my students each semester. I like knowing I am training the next group of Executives for their future.
I constantly try to come up with innovative ideas to promote Bergen Community College with engaging ideas to get students involved the way the four year colleges get their students involved. The courtyard by the main building was just finished being renovated and it is a really nice place for students to gather. There are a lots of places to sit and for people to talk. We have been using it for smaller events when the weather is nice but not in the way to get the whole college involved. I was thinking of ideas of how to get my Introduction to Business students engaged this semester and I had a big group of students (32) to get motivated. Things have changed since COVID started.
In my live classes, I open my consulting company, “Bergecco-Parc Consulting Inc.”, for business and the whole class bands together and we have one big project. In the era of post-COVID and online learning, I was lucky that I was able to teach one of the live classes on the Bergen Community College, Paramus Campus. It was such a pleasure welcoming students back to campus with live lectures and conversing with them.
The Bergecco-Parc Consulting Inc. corporate logo of the six trees
In the past, I have created these projects under the Bergecco-Parc Consulting Inc. banner, the main consulting company, the Orion Malls banner, a Mall design company and the Buscomonzefi.com banner, my Tech Division. Each business does its best to be creative, forward thinking and have a thought producing presentations. I also challenge the students to top on another in their presentations and build on what they have seen others do in the past.
Professor Justin Watrel, CEO & Co-Founder of Bergecco-Parc Consulting Inc.
I came up with “Springfest” when I was looking for names of college events and it sounded like a fun name. I thought back to “Dragon Days” at Cornell and how much fun the students had during that week. At Michigan State, we did not have too many of these campus wide when I was there and we created our own when I lived at Wilson Hall. Welcome Week, Winter Carnival, State is Great Week, and Spring Fling were on their way to becoming traditions at our hall.
At Bergen Community College, we don’t have any big traditional events like these since we are commuter campus. I wanted to change that and I challenged the students to come up with ideas that would involve the whole college. In the past semesters we have created an Student Ambassador Program, Welcome Week for new students, Homecoming for students and Alumni and Springfest would be another big student/alumni event. It would be a series of concerts, dinners, a pep rally and an alumni breakfast that students could join in. It would also be a community event and introduce new students to campus.
Springfest would bridge that gap and a way to show off the campus and all its attributes. I also challenged the students to write a school song. This is the third time that I have done this and the students always do a different take on it. I like the different versions of the song that come from each group.
Like my other two classes, my Marketing class was creating “It’s Wonderful in Westwood, NJ-Be a Tourist in your own Town” and my other Introduction to Business class was creating “Caribe Cafe-A Taste of the Caribbean”, I used the Hierarchy system and created an Executive Team with a President, SVP of Operations, Vice-Presidents, Team Leaders and Team Members. Like my other classes, I had a lot of drama with this group.
“Springfest 2023” was to be a three day Spring Festival with concerts every night, a pep rally for all the sports teams, a barbecue, a student organization introduction, welcome to new students, a carnival with games and actors walking around, food trucks and an alumni breakfast. The students made all of this come to life with creative and innovative ideas in their proposal. I was impressed by the ingenuity that the student consultants showed that evening. My President and Senior Vice-President of Operations showed a cool and calm front and the utmost professionals that evening, leading their Team to success in the presentation.
The project was not without its share of problems and it is all things we see in the real world in the workforce. I had Team members I had to constantly talk to about their performances, their lack of input and not communicating with the Vice-President. I swear I had not done this much discipline since I worked at Macy’s. So this is what the modern CEO is going through. I know that cellphones are going to the bain of our society and our modern business world.
Even through all the drama that I had to endure and what challenges I put the Executive Team through, the student executives overcame it and put together one hell of a presentation. In the end though I had to fire three students from the project and I never did that before but again the modern CEO has a company to run and people who will not do the work can’t be part of the results. They need to find another place to work.
Still, I was proud of the students and here is the project “Springfest 2023”:
The Marketing Team’s “Welcome to Bergen Community College” Video:
The Marketing Team’s Instagram Account:
The Entertainment Team’s video on the new school song:
See the presentation below
The Presentation of the Paramus Team Project “Springfest 2023”:
In lieu of giving a forth quiz, I gave the Teams the scenario that my Corporate partner, Susan Gonzales Honan, was impressed by the Team’s performance on the project and challenged the four Teams to come up with ideas for the New Brunswick Corporate Christmas Party. The project included creating an invitation, a menu with an appetizer, main dish, dessert and a signature Christmas drink. The Entertainment Team was asked to create an original Christmas song for the company. They came up with a very interesting rap song. Here are the results from each Team.
CEO Justin Watrel with Vice-President of Entertainment Joshua Manns and his Executive Team on the night of the presentation.
It is amazing how a small conversation about importing gourmet products from the Dominican Republic can lead to such a detailed and interesting project. Every semester these students amaze me and this group of Business 101 students really ‘knocked it out of the ballpark”. I was really impressed by the results of each group as well as all the parents and invited guests were as well.
In my live classes, I open my consulting company, “Bergecco-Parc Consulting Inc.”, for business and the whole class bands together and we have one big project. In the era of post-COVID and online learning, I was lucky that I was able to teach one of the live classes on the Bergen Community College, Paramus Campus. It was such a pleasure welcoming students back to campus with live lectures and conversing with them.
The Bergecco-Parc Consulting Inc. corporate logo of the six trees
In the past, I have created these projects under the Bergecco-Parc Consulting Inc. banner, the main consulting company, the Orion Malls banner, a Mall design company and the Buscomonzefi.com banner, my Tech Division. Each business does its best to be creative, forward thinking and have a thought producing presentations. I also challenge the students to top on another in their presentations and build on what they have seen others do in the past.
Professor Justin Watrel, CEO & Co-Founder of Bergecco-Parc Consulting Inc.
How this project was created was when the class was having a discussion importing and exporting. I asked some of the students whose families have either lived or are from the Dominican Republic about food products that manufactured in their country. Could they sell here to non-Dominican customers, or should these vendors cater exclusively to one type of customer? What was the class thoughts on it? I have to say that the class as a whole did not have much of an opinion on this, but it got me thinking.
I had to put together a group project for the students and since one of my classes was already out in the field with the “It’s Wonderful in Westwood” project, I did not want to take any more students out of the classroom. So, we would have to do an in-class project. I approached a group of the students who I had had a discussion with that week on their thoughts on importing products into the country and how they would sell. Again, not many opinions but they thought it might work if it was done in conjunction with either a grocery store or a restaurant. Also, it might be better to use the whole Caribbean as a market.
So, I went home and thought about ideas for a restaurant/gourmet foods Panera type Spanish restaurant concept that might work in the suburbs and “Caribe Cafe” was created under the Bergecco-Parc Consulting Inc. banner.
The Bergecco-Parc Consulting Inc. “Caribe Cafe” proposal project:
The project was to create the “Caribe Cafe” concept from ground up. The students would be serving as consultants for the company pitching their concepts to future investors. I broke the students up into four groups and they had to create:
*The Floor Plan
*The Menu with a Caribbean theme
*A Gourmet Department with food items from Spanish/Caribbean vendors
*Have a music soundtrack of Spanish/Caribbean artist
*Create design of the restaurant with Spanish/ Caribbean art work from /well-known and. or local artists.
*Design the restaurant with ideas on the color scheme and furniture for the interior
*Set up a Marketing campaign that included Restaurant Opening ideas, a Membership Program, a Coupon Program and Advertising.
*Film a commercial to promote their Restaurant concept
From there, things that they added like staffing, prices, menu breakdown etc. that it takes to open a restaurant would be considered extra credit. How far they wanted to take the project and in-depth they wanted to be in the presentation was up to the individual teams. Then I put the students into their groups and left the last forty-five minutes of each class for them to meet. Then I dangled the prize for the best team, a half grade bump up in their final grade for the class. That got everyone motivated.
For the next five weeks I saw the enthusiasm of the project build and everyone come up with ideas and brainstorm their projects. I also saw by two weeks before the project was due was the grumbling many Team members whose partners were not stepping up the plate and not doing their jobs. The Team Leaders also complained to me of members who would not listen and not meet deadlines. I told everyone that this is why “they were the boss” and that we would have two more meetings before the project was due. Every week we had Board Meetings to check on progress and I reminded everyone that we would be presenting this project on November 17th right before Thanksgiving. They needed to be finished and ready to go the week before.
The Teams presented these ideas for logos to Corporate:
The day of the Presentation, I got in early to set up with the AV representative and set up for the reception. Each of the Teams got there early to set up their Team displays of foods that they would be featuring and getting their Dress Code grades.
The day of the presentation was not without its drama with some students still arguing with one another on the project and the kids who did not want meet the Dress Code standard. Then there were the students who did not show up or did not present that evening. Being the CEO of a company does come with its pitfalls. Still the presentations were excellent and the Food Displays were fantastic. I saw so much creativity with the food selections.
The presentations were all done in English and Spanish and with the amount of visitors including family members and friends who do not speak English well, this project makes them feel more comfortable and part of the business equation. I reminded the students that not every investor would be a English speaker. We are ‘pitching’ this idea to an International crowd of investors.
This is the Bergecco-Parc Consulting Inc. website for the “Caribe Cafe” project:
These videos represent the students ideas and presentations by Team groupings. It also includes their proposals for the Company Corporate Christmas party.
The Project “Caribe Cafe”: A taste of the Islands commercials to promote the restaurant:
Group One’s Commercial for “Caribe Cafe”:
Not Available
Group Two’s Commercial for “Caribe Cafe”
Team Three’s Commercial for “Caribe Cafe”:
Not Available
Team Four’s Commercial for “Caribe Cafe”
Team Commercial for “Caribe Cafe”
These are the Team Presentations that were filmed by our AV Department for the class. Each Team presented their proposals to the audience of International investors in English and Spanish. I could tell the students were nervous but watching these videos again even I did not know these were a group of students. They became the Consultants that they were trained to be. I could not have been prouder of them.
The Group Presentations:
The Opening Remarks by CEO/Cofounder Justin Watrel
Group One:
Group Two:
Group Three:
Group Four:
The Bergecco-Parc Consulting Inc. Corporate Christmas Project:
I was tired of giving traditional quizzes by this point of class, I decided to do something different for the class. I was so impressed by the competition between the student groups that I created this project where the students had to create a Corporate Christmas Party idea for a Partner who was impressed by their Team project. They had to create a Invitation, a menu with an appetizer, main dish, dessert and signature Christmas drink. They also had to create a greeting for Corporate in English and Spanish. These are their ideas:
I have been teaching “Marketing 201” at Bergen Community College for several years now and in the era of COVID, it has been especially difficult. With businesses shutting down never to reopen getting students to understand that business must go on and pivot is a difficult thing to do. You have to learn to adapt and survive or else everything fails.
This is happening in small downtowns all over the country. You have to learn to adapt, or you will fail. Things have gotten better though with the dropping of the mask mandates and businesses opening up.
In my live classes, I open my consulting company, “Bergecco-Parc Consulting Inc.”, for business and the whole class bands together and we have one big project. In the era of post-COVID and online learning, I was lucky that I was able to teach one of the live classes on the Bergen Community College, Paramus Campus. It was such a pleasure welcoming students back to campus with live lectures and conversing with them.
The Bergecco-Parc Consulting Inc. corporate logo of the six trees
In the past, I have created these projects under the Bergecco-Parc Consulting Inc. banner, the main consulting company, the Orion Malls banner, a Mall design company and the Buscomonzefi.com banner, my Tech Division. Each business does its best to be creative, forward thinking and have a thought producing presentations. I also challenge the students to top on another in their presentations and build on what they have seen others do in the past.
Professor Justin Watrel, CEO & Co-Founder of Bergecco-Parc Consulting Inc.
This semester’s project “It’s Wonderful in Westwood, NJ: Being a Tourist in your own Town” was inspired by the success of the “Take me back to Paterson, NJ” project in 2019 and “Rocking it in Rutherford” in 2021. I loved how the students really had to learn about the history of the City of Paterson, the Borough of Rutherford and about New Jersey history in general. This is something not being taught in schools today.
The blog on Day One Hundred and Fifty-Five: “Take me back to Paterson, NJ” in 2019:
I chose Westwood, NJ this semester because of all the years spent shopping and eating in Westwood with my family who live in the Township of Washington the next town over and many of the long term businesses that dot the downtown shopping district. Downtown Westwood had more of a history to it and was picturesque with its old buildings, classic look of the train station dominating the downtown and a park with a band stand in Veterans Park in the heart of the downtown. It was a traditional downtown in New Jersey.
The town is on two major bus routes one into New York City as well as being a railroad head for New York City. The town has become more desirable for people moving out of New York City for more open space, better schools and the amenities that come with living in the suburbs. They still want a ‘citified’ atmosphere though with good restaurants, clean safe parks to relax in and a strollable downtown with lots to offer for both shopping and eating. Westwood, NJ has all of these.
I assembled the project together in two days after walking the downtown several times getting inspiration of how to market it and ideas that I had seen in the past in other towns of what they run at various times of the year drawing ideas from towns in the Hudson River Valley.
I entitled the project “It’s Wonderful in Westwood: Being a tourist in your own Town”, a creative approach to market the downtown for tourists to come visit from all over New Jersey and New York especially the City, the way Rhinebeck and Beacon do for dining, shopping and special events like “First Monday’s” and “Sinterklaas”.
The Project “It’s Wonderful in Westwood, NJ: Be a Tourist in your own Town”:
BCC-Bergecco-Parc Consulting Inc. 2022 Project It’s Wonderful in Westwood, NJ
When I presented the project, I got the usual moans and groans from some of the students and excitement from the others (it all depends on their position in the company and their enthusiasm in group projects). I got the Teams organized, had them meet up with one another and exchange emails and planned my field trip to Westwood, NJ as part of the project. It took some doing.
Two weeks later, I took my class on a field trip to Westwood, NJ to walk the downtown business district, to see where the Westwood Heritage Museum was located and to visit the shops and restaurants in the downtown area. The week in between me presenting the project and us visiting Westwood, NJ, I started to make contacts in the town.
I started by dropping off a copy of the project with City Hall and hoping to get the Mayor and Council involved the way we did in both Paterson and Rutherford, talking with the head of the Chamber of Commerce and then talking to merchants who I wanted to visit that included Hartly’s, a well known Women’s Store and Conrad’s, a very well-known Ice Cream and Candy store.
We really lucked out the day of the tour. It was a beautiful day but a little windy. We started out at the bandstand which is a symbol of the town. I never realized the historical significance that the bandstand had played in the town and in it’s history. It had been an important part of the social fabric of the town during the turn of the last century and still used for concerts today.
We were joined by the Honorable Beth Dell, the President of the Westwood Town Council and I thought this was a very nice honor that the town wanted to get involved in the beginning of the project. We really had a productive afternoon.
The tour of the downtown started in Veterans Park with the Team trying to figure out on how to create some of the activities that we would be creating such as the “Halloween in the Park”, the “Nick in Time” event and the “Jazz Summer Concert” events. We used the parks layout and logistics to figure out how to configure the usage of space. Before we toured the historic train station, we took our first in a series of corporate pictures.
Our Group picture at the Westwood Bandshell at the start of the tour (Councilwoman Dell and I to the right)
We continued on to the historic Westwood Train Station, which is the home to the Westwood Heritage Museum one day a month. It had not been operating recently because of COVID but I wanted the students to see the potential in how the museum could be updated and advertised to increase traffic.
The Train Station marker in Veterans Park
We toured the station and looked over the architecture and location of the station to understand why the location of the station has helped shape the way the downtown has been built around it.
The next part of the tour, we met with the head of the Westwood Chamber of Commerce at his business, Westwood Gallery, Michael Fitzsimmons. Mr. Fitzsimmons and I had met the week before and I knew how busy he would be so we had to plan the whole visit on a timely basis.
Not only did he spend a lot of time with us but introduced the class to members of ‘Celebrate Westwood”, a group of volunteers who help organize special events in the town. Talk about a productive and very engaging conversation on what both organizations do for the benefit of the town. The students, especially the Executive and Marketing Teams, gained a lot of knowledge and expertise from it.
Our second stop on the tour was a quick one through B & S Kitchen, an innovative sandwich shop a few doors down. I had just eaten lunch there the week before and thought that the food and selection of homemade soups were excellent. With a lunch special of a half a sandwich with a side of soup for $9.95, I saw this as an excellent business decision considering the quality of the food and service. It was so busy that morning the owners did not have a chance to talk to us but I was able to share my experience with the students while visiting there.
Our third stop on the tour was Hartly Fashion women’s store, which I think is one of the finest independent women’s clothing stores in the state. For a small store, it has some of the finest merchandise for work, parties and weddings. The service they have does not exist in stores anymore where salespeople will call you when items come in and will work with you on a personal one on one basis. Hartly is in a league all its own.
The manager, Jo and I had talked about the tour and I could tell she was a bit sceptical when I mentioned it but myself and the students came in, she captured the students attention on what quality and customer service meant to people. Especially when she described women travelling from places like Long Island, Manhattan and Connecticut to come shop in the store.
With pride, we walked through the store and were given a very detailed description on the type of customer that shopped here, what she was looking for in clothes and the attention to detail she would get in the shopping experience. It was a real eye-opener to many of the students who are completely online shoppers.
We walked the rest of the Downtown to Firemen’s Park and I discussed the pride that the town takes in its fire service and described my own time on the fire service and what a park like this means to the fire fighting community.
We toured the other side of Westwood Avene, the main street of the downtown and I discussed the amount of men’s and women’s clothing and accessory stores in the downtown area. You do not see this many clothing stores in one concentration in a downtown anymore being so close to the amount of malls we have in Bergen County. Westwood had become a destination for shopping and I discussed because of quality merchandise and good customer service these stores have thrived and propersed. To some of students, I could see this was alien to them. They were a generation where you pushed the button and it came to you.
I stopped by Pompilio’s Pizzeria at 223 Westwood Avenue to check on our lunch reservation on our way back to the train station. This is where I would be taking the Team for lunch that afternoon. With that taken care of, we made our last stop of the trip at Conrad’s Ice Cream and Candy store at 107 Westwood Avenue. I could tell for the students that was the best part of the tour. The owner Connie and the manager, Sue and the rest of the staff could not have been nicer or more accommodating to the students.
I just thought we would have a little talk on the history of the business and a small walk through but the ladies really gave the students a thorough talk on not just the history of the business but on how homemade ice cream and candy are both made (they are made on premise), how the family got involved in the business, how Connie’s son has now taken over the business and has been growing it, new product developments and how they handled COVID era shopping and how it changed the way the business is run (they now have food trucks for parties and events).
The ladies led a very engaging talk with the students, let them tour around the store and Sue ended the discussion with giving each student a small package of Conrad’s homemade caramel corn. I have never seen so many excited students! You would have thought they won the lottery. The students left so happy and I thought this was a very smart business move. Start to capture the customer while they are in the store. I found out later that many students revisited the store throughout the project.
The Conrad’s Ice Cream counter
The students used Conrad’s as the inspiration as for corporate gifts
We finished the tour with lunch at Pompilio’s Pizzeria at 223 Westwood Avenue. I have been coming to Pompilio’s Pizzeria since I was a freshman in high school when my aunt and uncle took us here for dinner when we were visiting them one summer. I also knew that they had ordered here a few times when we visited the house. Funny what you remember when you were a kid. The pizza is just as excellent as it was back in the 1980’s.
As tradition with the Town projects that make up the Bergecco-Parc Consulting Inc. umbrella, I break bread with the students and this is my way of getting them to know one another. I found this very successful when we went to the Lunch Box in Paterson, NJ (now closed) as a group during our walking tour of Downtown Paterson and found it effective in Team building. I also get to know the students as well.
I ordered six large Cheese Pizzas and pitchers of soda and we just relaxed and reviewed our walking tour of the downtown area and how to better promote it for the town. The Team sat with their groups and brainstormed ideas over lunch. In the middle of lunch, the owner of Pompilio’s came out and discussed his family business with us and how his father’s family came from Italy and how they started the business in Westwood. I thought it was nice of the owner to come out and spend time with us seeing that he was so busy that afternoon. It was nice to see the merchants support this project.
The students created this new logo for the Town of Westwood, NJ:
The logo that was created for Westwood, NJ for ‘It’s Wonderful in Westwood, NJ: Be a Tourist in your own Town”
During class time, I tried to give the students as much time as I could but much of the work was done outside the classroom. Being a Hybrid class, I had to train the students to realize that class was not just in the one hour and fifteen minutes that we had in the classroom. This was lecture time and they needed to understand the theory of what they were doing, why they were doing it and how to understand the outcome. Most of them did very well in the academic part of the work.
The Saturday before the presentation, I took the students on a optional tour of the Westwood Heritage Museum, which is located in the Train Station of Westwood, NJ the second Saturday of every month. The Westwood Heritage Society sets the station up for visiting from 10:00am-12:00pm and I met the students at 10:30am at the museum. My entire Historical Team showed up along with about five other students which meant about half the class showed up.
The displays at the Westwood Heritage Society Museum in the Train Station
Westwood Heritage Society displays
The members of the Westwood Heritage Society gave us a tour of the museum, explained how it worked and how they set things up each month. Then they gave us a talk on the history of the town and the historical attributes of the downtown. The students got a feel for how the museum worked and how we could better promote it to the outside community.
The tour concluded with visit to the WWII bunker at the bottom of the train station. Both myself and the students were equally impressed by this.
As we prepared for the final touches on the presentation, the student Executives were nervous about the presentation. I had a very good Executive so I was not worried. I just wanted a good representation from the town.
We had to delay the presentation twice. Once because the Town Council asked if we would like to present it at City Hall and the Council was going to a conference the day of our presentation. Then it was delayed again because the day we were supposed to present it, it was the Wednesday before Thanksgiving and even I did not realize that we had the day off. So presentation day would be when we returned back from the Thanksgiving break, November 30th, 2022.
The day of the presentation I got there early so that I could set the room up for the presentation. I had the Reception to set up and make sure that everything in the room was working. My President and Senior Vice-President of Operations arrived early as well and then most of the Team showed up much earlier than class time. They wanted to get their groups settled in.
I also had to give the students their Dress Code grade and I have to say that I was annoyed when I saw two students wearing sneakers to the presentation. Trust me, they were graded accordingly. Every semester it is the same thing, the ladies always blow away the men.
We were joined that afternoon with Council President the Honorable Councilwoman Beth Dell, the Borough Administrator and another Councilwoman plus two members of the Westwood Heritage Museum whom we had met on a trip to the museum the previous Saturday. I thought it was very nice of all of them to come out and support the students.
The Presentation:
The Town Logo
The Historic Walking Project
The Town Song that was created and performed by student/songwriter Arnav Sharma
This is the presentation that everyone saw that afternoon:
The Bergecco-Parc Consulting Inc. “It’s Wonderful in Westwood: Be a Tourist in your own Town” website and Powerpoint presentation:
The Marketing 201 Executive Team the day of the Presentation on the Bergen Community College Paramus Campus with the Council women from Westwood, NJ:
The Paramus Executive Team for “It’s Wonderful in Westwood, NJ-Be a Tourist in your own Town” with Council members and guests.
The full Executive Team with members of Westwood City Council and members of the Westwood Heritage Society Museum
CEO and company Co-Founder Justin Watrel receiving a gift of a Conrad’s Chocolate Champagne bottle presented to him by Team Leader of Talent, Eva Sipos, of the Paramus Team.
The Commercials:
Here is the Team’s video Marketing the Town for Tourism in English and Spanish:
The Historical Team was tasked with creating a new video to promote the Historical Section of Westwood, NJ:
The Historical Team created this video to promote the Westwood Heritage Museum:
The Team created a new Town song for Westwood, NJ “The Hub”:
This is the Team Presentation of “It’s Wonderful in Westwood-Be a Tourist in your own Town” to the Honorable members of the Westwood Town Council and the Westwood Heritage Museum:
Part One:
Part Two:
Part Three:
This was one of the smoother presentations that I have had in the last two or three semesters. The students did an excellent job with the presentation. We had enough time for a question and answer session before the students had to leave for their next classes. Being an one hour class, we had to stay on a strict schedule. This differs from my night classes.
Still it was one hell of a presentation!
The Team to finish out their project arranged a company Christmas party for Corporate Headquarters. The students had to create an Invitation to the Party, A Christmas Poem, the Party Dinner menu and an original Christmas song. Here are the ideas:
mywalkinmanhattan 