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Saks Fifth Avenue boarded up

Day One Hundred and Sixty-Six: “Another City, Not My Own”: Manhattan reopens under Phase One-The Fifth Anniversary of MywalkinManhattan.com’ June 15th, 2020

I never thought I would see the day that Manhattan would look like Beirut.

Author Dominick Dunne wrote a book years ago entitled “Another City, Not My Own” about his return to Los Angeles after years of being away. It has been four months since  the Membership Night at the Met Breuer and I swear it was almost surreal going back into New York City for the first time in over four months. I felt like I was in exile.

First barely anyone was on the bus into New York. I was one of about seven people on the bus that had to stop in Union City, NJ first before getting into Manhattan. It was strange to see everyone with masks on. It was a real eye opener. I felt like I was entering a different world and you could feel it when we arrived in Port Authority Bus Terminal.  I had never seen the terminal so quiet in all my years coming into the City. Even late at night when I used to take the 12:20am or 1:20am buses out of Manhattan, there will still people all over the place at night.

When you get into Port Authority Terminal, there is not a lot of people hanging around anymore. All the stores and restaurants are closed except for a few fast food coffee places as not everything has opened up yet.  Coming out of the terminal, there are no longer the crowds hanging out outside the terminal like there used to be. Everyone is on their way to where they have to go.

I started my walk up Eight Avenue past all the bodegas, fast food restaurants and many closed hotels. This stretch of Avenue was very quiet and because of the recent protesting and looting due to the George Floyd incident in Minneapolis, the Theater District was completely fenced off. You could not walk through that section of the neighborhood. There were a few fast food places open for take out and the popular Shake Shack, the upscale hamburger restaurant, was open for take out and going strong with the few tourists and business people in the area.

Some businesses were still closed  and boarded up due to the nights of looting the first week of June during the protests. Plywood covered some of the smaller stores and hotels while most everything else was either starting to open up or opened. This was a very different scene from a week ago.

When I arrived at Columbus Circle, my end point for the project on the West Side, Columbus Circle Park has fencing and guard rails around it. They were trying to protect the statue of Christopher Columbus that stands tall atop a pedestal.

Columbus Circle

Columbus Circle in its better days

All over the county, people are vandalizing statues of what they conceive as ‘controversial’ historical figures and Christopher Columbus seems to now be a major target. The statue, created by artist Gaetano Russo, was donated by Americans of Italian decent and lead by publisher Carlo Barsotti, was dedicated in 1892 on the 400th Anniversary of Columbus arriving in the New World.

Gaetano Russo

Artist Gaetano Russo

https://www.askart.com/artist/artist/11066965/

Now the statue, fountain and park are behind fencing to keep vandal from defacing the statue. It is a sad day in this Country when people try to ‘erase’ history because they do not agree with it. Trust me, the police were all over Columbus Circle.

Christopher Columbus Statue II

The Christopher Columbus Statue at Columbus Circle

It was even stranger as I walked down 59th Street toward Fifth Avenue. All the hotels were boarded up on the lower levels, the apartment buildings had guards inside and out and to see plywood across the Plaza Hotel and the Park Lane Hotel it almost makes me wonder what Leona Hemsley, who once owned the hotel, would say? The guards and the doorman were standing tall in front of the hotels trying to direct people.

Turning the corner to Fifth Avenue was very calming. All over Fifth Avenue merchants were either taking down the plywood or had taken it down by Monday afternoon when I started my walk. Just six days earlier, businesses were scrambling to put the boards up and now they were taking them down. The guards were still there but there was security inside and out in stores up and down Fifth Avenue.

Bergdorf-Goodman Boarded Up

Bergdorf-Goodman with plyboards (has since come down)

The new Nordstrom Department Store that opened on Broadway was just taking the last of their plyboards down when I took a quick on Broadway to see the store. By the time I passed The Plaza Hotel, Bergdorf-Goodman and the Apple Store had either taken their boards down or were just finishing. Walking further down Fifth Avenue, the condition of the shopping area went block by block.

Fifth Avenue Boarded up for Business

Fifth Avenue boarded up (still up at the time of this writing)

The exclusive stores on one side of St. Patrick’s Cathedral were still boarded up and Saks Fifth Avenue had taken all the plyboards down but still had guards all around the store. Even Rockefeller Center which just five and a half months ago was mobbed with people for the holidays was fenced off with guards and police all around it. You could only see the fountain in the distance.

Fifth Avenue Boarded up

Fifth Avenue north of St. Patrick’s Cathedral (still up at the time if this writing)

Saks Fifth Avenue had been really closed off with plywood on the doors and windows and barbed wire against the building. Armed guards with watch dogs monitored the store for several days. When I got there on Monday, the guards and dogs were still there but the boards were taken down but the store still looked eerie.

Saks Fifth Avenue boarded up

Saks Fifth Avenue boarded up (has since come down)

The guards did not look like anyone’s fools and I walked by quickly on my way down Fifth Avenue to East 44th Street. The Cornell Club which is where I work when I am in Manhattan working on the blog, was closed tight and would not be opening according to the sign until July 1st. Across the street from the club, the headquarters for Brooks Brothers Men’s store, which just declared bankruptcy, was still boarded up tight like that whole section of Madison Avenue. Madison Avenue also was just opening up the afternoon I was in Manhattan.

From East 44th Street, I walked down Fifth Avenue through the old shopping district below East 42nd Street and it was sad to see the old Lord & Taylor building being torn apart for an office building.  A company that has been in business since 1826 declared bankruptcy and will be liquidated as soon as stores are allowed to fully open. This was a company that was once one of the best women’s stores in the world reduced to closing because of bad management.

Lord and Taylor Building II

Even Lord & Taylor could not get a break from all this

I rounded the corner at West 34th Street to see Macy’s Herald Square, where I had worked for four years back in the 1990’s when the neighborhood was not that great. The store had just taken the plywood off the store and the windows that were damaged on the night of the looting a week ago had been replaced. There was security and guards all around the store and strangely enough people were eating their lunch in the plaza by Herald Square like nothing had happened a few days earlier.

NYC Boarded Up XV

Macy’s Herald Square boarded up ( has since come down)

I could not believe what I saw on TV the night it was being looted and their were small fires outside the store. I had been working at the store during the Rodney King riots, the first attack on the World Trade Center and the problems in Crown Heights but I never thought I would see anything like this as the neighborhood is far better today then it was back then.

NYC Boarded Up XIII

Macy’s the night of the looting a week ago

I never thought I would live to see this at a store I worked at for four years

 

As I walked by the store filled with colorful displays and ‘reopening soon’ signs you would have never known any of this had just happened a week earlier. People were just walking along the sidewalks like it was a regular day.

My walk continued down Seventh Avenue past the Fashion Institute of Technology, which was all boarded up since the campus is closed for classes and guards were all over the place. Here and there small restaurants and shops had now opened for curve side business and deliveries.

I crossed over to West 23rd Street to Ninth Avenue and again small take out places had reopened and drug stores were buzzing with people. There was a lot of people walking around in the neighborhood, taking to one another or walking their dogs. I walked past Holy Apostles Soup Kitchen which was gated at that time as service ended at 1:00pm and there was newsletters and posts on the fence that dated back to March 13th when the Soup Kitchen closed for business.

I walked up Ninth Avenue and crossed over again onto West 38th Street to where all the reasonable restaurants and take out places who cater to the Garment District are located. Most were closed for business but there were still a few Chinese places still open to the workers in the area.

I walked back into Times Square and took the subway to Chinatown. Now that was unusual. The platform had about four other people on it and it was spotless. There were no homeless people hanging around and the everything was very clean. I took the N Subway downtown and the car was spotless as well. I had never seen such a clean subway car. There was only two of us on the car and he was about ten feet away from me. We got to Chinatown the quickest I ever had in all the time I took the subway. Another eerie thing was all the posters on the walls of the subways were dated back from either February or March. By Chinatown, there is still a poster for a failed Christmas film.

Chinatown in lower Manhattan is usually a bustling neighborhood where you can barely walk the streets because there are so many people on the sidewalks. The sidewalks are usually lined on all sides by fruit and vegetable vendors and people selling  prepared foods. I had not seen the neighborhood this quiet ever. Even when I visited Chinatown after 9/11 for my birthday dinner it was not this quiet. Almost all the businesses were still closed.

Mott Street which is the heart of Chinatown was deserted. Most of the popular restaurants and take out places were closed. Wonton Noodle Garden, my go to place for Cantonese Wonton Soup, was just doing take out and delivery. It is hard to believe the last time I had eaten there was March 9th and it was almost empty then.

Chinatown Closed

Most of Mott Street and the side streets were closed for business.

It was strange to walk down a street of closed restaurants and stores. Unlike Little Italy located across Canal Street, they have never closed Mott Street down for outside dining. There were a few restaurants opened here and there and I was surprised that Chinatown Ice Cream Factory on Bayard Street was open that afternoon and they looked busy.

I walked all over the neighborhood and one after one of my favorite spots to eat where either closed down or were in the process of opening up again. There were not too many choices to eat at in the late afternoon. Still I walked to Chrystie Street and my old standby, Chi Dumpling House at 77 Chrystie Street A, for some fried pork and chive dumplings ($2.00). I swear that just cheered my up after everything I saw.

Chi Dumpling House

Chi Dumpling House at 77 Chrystie Street

I sat in Sara Delano Roosevelt Park and just enjoyed the warm sunny day. The food at Chi Dumping House could put a smile on anyone’s face. These plump pork and chive dumplings are perfectly fried and crisp and crackle when you bite into them. With a little hot sauce, it was the perfect meal.

Chi Dumpling House

The dumplings here are so good

The people who were walking around seemed happy to be outside and that there was calm in the air. It was a beautiful sunny day and people were sitting and talking, jogging around the park and talking to their kids. There was some normalcy in the world that afternoon.

As I traveled back down Canal Street, I needed something sweet to finish off the meal and everyone one of my favorite bakeries was closed so I tried New Cameron Bakery at 242 Canal Street.

New Cameron Bakery

New Cameron Bakery at 242 Canal Street

The selection was pretty small that afternoon and I chose one of their Sweet Topped Buns ($1.35). A couple of bites of that and it really made the afternoon.

Sweet Topped Bun

 

The sweet topped bun

Before I took the E Subway back up town to leave the Manhattan, I took a quick stroll through SoHo (South of Houston), which once upon a time when I was growing up was a manufacturing district and then was an artist enclave in the late 70’s and through the 80’s. By the 2000’s, it had become an extremely expensive and exclusive neighborhood. After a night of looting and stealing, the whole neighborhood boarded up.

SoHo boarded up

SoHo boarded up

I had not seen the neighborhood look like this since the 1970’s and I can’t believe it looked the same when I was a kid. I have to admit the graffiti on the plywood was interesting but not something I really wanted to see here now.

NYC Boarded Up VIIII

This was truly pathetic

It is a sad day when you see human nature at its worst but I am still convinced that there are more good people in this world then bad and I still think we are winning!

 

Places to eat (that are open):

 

Chi Dumpling House

77 Chrystie Street A

New York, NY  10002

(212) 219-8850

https://www.facebook.com/pages/Chi-Dumpling-House/659479701195439

Open: Sunday-Saturday 10:00am-10:00pm

My review on TripAdvisor:

https://www.tripadvisor.com/Restaurant_Review-g60763-d4277315-Reviews-C_L_Dumpling_House-New_York_City_New_York.html?m=19905

My review on DiningonaShoeStringinNYC@Wordpress.com:

https://wordpress.com/post/diningonashoestringinnyc.wordpress.com/727

 

New Cameron Bakery

242 Canal Street

New York, NY  10013

(212) 660-9889

Open: Call the bakery at this time

My review on TripAdvisor:

https://www.tripadvisor.com/Restaurant_Review-g60763-d21014810-Reviews-New_Cameron_Bakery-New_York_City_New_York.html?m=19905

 

Videos from that night you would not believe:

 

Human Nature at its worst

People destroying their own city

 

Human Nature at its best:

Thank you for speaking for all of us! God Bless you!

 

 

Bergecco-Parc Consulting Inc. presents "From Revolution to Renewal"

Day One Hundred and Sixty-Five: Bergecco-Parc Consulting Inc. presents “From Revolution to Renewal-Exploring Historic Bergen County, NJ” Essentials of Marketing Class Project-Bergen Community College April 27th, 2020

I had the most interesting semester for Spring Term at the college where I work. Everything started off fine. We had classes in the the afternoon, good discussions on Marketing and had a very successful Team Project marketing the Lyndhurst Snack Shop, the new Bulldog Cafe, for business (See Day One Hundred and Fifty-Nine in MywalkinManhattan.com):

https://wordpress.com/post/mywalkinmanhattan.com/12969

BCC Bulldogs

The Bulldog Cafe on the Third Floor of the Bergen Community College Campus

https://www.facebook.com/gdsbulldogcafe/

My review on TripAdvisor:

https://www.tripadvisor.com/Restaurant_Review-g46586-d20210133-Reviews-Bulldog_Cafe-Lyndhurst_New_Jersey.html?m=19905

The Project I gave the students:

BCC-Bergecco-Parc Consulting Inc. Snack Shop Project 2020

I had just handed out the next Team Project, “From Revolution to Renewal: Exploring the  Historic Bergen County”, a major tourism project I wanted to the students to work on for the remainder of the semester the week before the break. I had the students to break up into groups and get to know one another and get their game plans in order before the Midterm. We had only one class to introduce the project and they set their group chats up and introduced themselves. The next week I gave the Midterm and then left for the Spring Break.

Easton Tower: From Revolution to Renewal
Easton Tower is located in Paramus, NJ right next to the Garden State Plaza. It was the theme for our project “From Revolution to Renewal: Exploring Historic Bergen County”.

Here’s the project I gave the students:

BCC-Bergecco-Parc Consulting Inc. 2020 Project III Lyndhurst Team

This project had been inspired by a couple of things. One was the fact that many of these students did not know their own County. They knew nothing of its history let alone had ever really explored it. It amazed me how many of them did not know the history of the towns they lived in and if there was a well-known cultural site in the town they lived in they never visited it. A few students said to me when I asked had they visited this or that in their town the answer always seemed to be “well I passed it but never really noticed it.”

Another thing that inspired the project was the Northwest Bergen Historical Coalition. Every year this historical group runs a “History Day” for the historical sites of northwest Bergen County. When I asked a friend who worked for the County why they did not have a weekend with all the sights in Bergen County, she said that it would be too difficult to put together. That was what I needed to hear to put this project together. To prove that it could be done.

Northwest Bergen History Coalition “History Day”:

http://www.nwbergenhistory.org/

The Northwest Bergen History Coalition video

 

It wasn’t just that. Many of the these sites were never visited and some were only open once or twice a year to visitors because their volunteers were getting too old. Many people were not taking these sites seriously in the role they played in not just the formation of the County but the United States. When you really read the history of the people who lived there or what the site meant, it was interesting to see what role it played in the history of Bergen County.

As I said in my previous blog on my Introduction to Business class creating the Ambassador Program, it was a harder go with my Essentials in Marketing class. They were a younger group who did not know much about the history of Bergen County let alone their own towns. I had poised the question many times in class about where they had visited in the County and mentioned many historical sites in towns which they lived in. Only a few had ever visited them or if they had had been way back in elementary school when it was considered part of a school field trip.

This is when I created “From Revolution to Renewal: A Historical Weekend in Bergen County, NJ”. This would be a two day weekend with an opening private cocktail party of the Arts Community and VIP’s followed by a two day tour of all of Bergen County’s historical sites with side trips to our wonderful historical restaurants and a scavenger hunt to wrap it all up.

I had started to arrange a series of field trips that we were going to take over the last week of school and the first week of Spring Break. I had planned a trip to Downtown Hackensack, NJ to see the Courthouse, visit two Dutch Reformed Churches and the cemeteries and then visit White Mana, a very well-known hamburger place that has been around since the 1940’s.

Bergen County Courthouse

The Bergen County Courthouse, The Green and the Dutch Reformed Church in Downtown Hackensack, NJ

https://en.wikipedia.org/wiki/Bergen_County_Court_House

My review on VisitingaMuseum.com:

https://wordpress.com/block-editor/post/visitingamuseum.com/926

 

Our second field trip was going to be to The Pascack Historical Society, the Dutch Reformed Church, the Wortendyke Barn and then a tasting at Demerest Farms, a well known farm stand in Hillsdale,NJ.

Pascack Historical Society

The Pascack Historical Society in Oakland, NJ

Home

My review on TripAdvisor:

https://www.tripadvisor.com/Attraction_Review-g46713-d12610386-Reviews-Pascack_Historical_Society_Museum-Park_Ridge_New_Jersey.html?m=19905

My review on VisitingaMuseum.com:

https://wordpress.com/block-editor/post/visitingamuseum.com/1147

 

Another field trip that I started to look into was the Aviation Hall of Fame in Teterboro, NJ and then a tasting at Spindler’s Bakery and Lovey’s Pizzeria in Hasbrouck Heights, NJ and then on to Mills Bakery in Wood Ridge, NJ.

Mills Bakery

Mills Bakery in Wood Ridge, NJ

Home

My review on TripAdvisor:

https://www.tripadvisor.com/Restaurant_Review-g46937-d4735011-Reviews-Mills_Bakery-Wood_Ridge_New_Jersey.html?m=19905

My review on DiningonaShoeStringinNYC@Wordpress.com:

https://wordpress.com/post/diningonashoestringinnyc.wordpress.com/463

 

I was doing this while running in and out of New York City for the Restaurant Show and a Michigan State University Alumni Night for the Big Ten Championship game against Ohio State University. I was just getting everything organized and then planning a quick trip to visit my mother when all hell broke loose and the government started to shut everything down. From a Wednesday Membership Night at the Met Breuer to a Thursday morning shut down of New York City and all air travel to Europe, the world changed.

Our Spring Break was extended a week to see what the State of New Jersey was going to do with the educational system and with that at the end of the week we were informed that we would not be returning to school. Not only did that mean no field trips it meant no more live class and I would not be seeing my students again. I was not sure how like my other class we were going to pull this project off.

None of my students had visited practically any of these sites or been to any of the restaurants on the project. Almost everything was closed. You could see some of the sites like the churches and memorials from the street but everything inside was closed. Everything would have to be done online.

The one thing I did have was belief in the class that they could do the work. I had been so impressed by their work on the Snack Shop project that I knew they could do the work. It was the intense research that would have to be done online. A crisis is when you see the best in people. I did.

While my other class had a better head start of the Student Ambassador Project, my Historic Bergen County Team had a lot of ingenuity. The one thing they didn’t know was the history of Bergen County, NJ. I could have asked them to visit some of the sites around the County which would not have been hard as the Reformed Dutch churches could be seen from the sidewalks as well as the cemeteries that surrounded them.

Places like the Camp Merrill Memorial and the Baylor Massacre site were open to the public in obscure areas and not in big parks that would have been closed during the pandemic so it would have been no problem visiting them. I did not want to put anyone at risk of anything at this time so I nixed them leaving their homes. I just did not want to be responsible for anyone getting sick.

 

Baylor Massacre Site

The Baylor Massacre site in Rivervale, NJ

https://www.rivervalenj.org/233/Baylor-Massacre

My review on TripAdvisor:

https://www.tripadvisor.com/Attraction_Review-g46777-d12277914-Reviews-Baylor_Massacre_Burial_Site-River_Vale_New_Jersey.html?m=19905

My review on VisitingaMuseum.com:

https://wordpress.com/block-editor/post/visitingamuseum.com/30

 

Once we realized that we were not returning, I started to contact the President and Senior Vice-President of Operations who I chose for the project and started to get underway. Just like my other class, the students all had their own situations. Some students got sick, some just did not communicate with me, some had changes in their family situations and some had communications problems with me. On top of all of this, the Teams of Student Consultants regrouped and really worked their butts off to make it work.

The Talent Team who was responsible for for setting up the salaries and benefits for the three month Division formation had already started doing their work. They had found the location for the office before the break and had a lot of ideas they were contemplating during the break. Since the two Teams of students from Paramus and Lyndhurst would not be meeting up as I had originally planned, I had the Lyndhurst Team develop their own unique plan for their Division of the company.

The Talent Division set up their office design, created a Wrap Up party for the Division, created a set of ‘perks’ for the Division staff and developed a very fair package of benefits for the staff (see their website below).

The Marketing Division I created for the Team Project had the bulk of the work. I broke the Division down into three sections:

The Historical Museums/Parks/Homes & Zoo Division was responsible doing the research on every historic tourist site in the County. This included the historical homes, churches, parks, cemeteries, monuments and the zoo. They had to do the research on each and then for the website put together a small bio on them so that tourists could find them when using the website on their smartphones. This also included a Scavenger Hunt in the buildings that they had never been inside of before.

They also had to set up a cocktail party opening event at The Gallery Bergen, our on campus art gallery at Bergen Community College. The cocktail party was being created for Museum Curators, Historians, members of the Arts Community, Artists and VIP’s from the County.

The second Division was the Historical Restaurant Division whose job it was to find restaurants all over the County that predated 1980. We were looking showcase well-known restaurants with years of longevity in the County that were well-known not just in the community but around the country with foodies. Places like White Mana in Hackensack, NJ and Hirim’s Hot Dogs in Fort Lee, NJ.

White Manna

White Manna at 358 River Street in Hackensack, NJ

https://www.whitemanna.com/

My review on TripAdvisor:

https://www.tripadvisor.com/Restaurant_Review-g46480-d458302-Reviews-White_Manna-Hackensack_New_Jersey.html?m=19905

 

The Third Division of the Marketing Team was the History Division whose job it was to research Bergen County’s History from the Lennape Settlements with the Dutch to the Revolutionary War to World War II. Bergen County played such a huge role in all the wars from setting up and training troops to munitions being developed here to battle grounds between the wars.

They were also responsible for researching a list of the ‘first family’s’ of Bergen County. People like the Zabriskie’s, the Demerest’s, the Terhune’s and the Haring’s played a big part not just in the development of Bergen County but in the formation of the United States especially during the Revolutionary War.

The Marketing Division itself was responsible for for creating the Bergecco-Parc Consulting Inc. websites for the client that were eventually merged into one. The Marketing Team would be gathering information from the three Teams that made up the Division and create the site for tourists and residents who were going to attend the three day History Event.

They were also responsible for filming two commercials. One commercial would be on the role of Bergen County in the United States foundation from the Revolutionary War to World War II.

The Team’s commercial on the ‘History of Bergen County’ for “From Revolution to Renewal-A Historical Weekend in Bergen County, NJ”

The second would be inviting people to come to visit Bergen County and all it has to offer:

The Team’s commercial on “Welcoming people to Bergen County, NJ” in many languages for “From Revolution to Renewal-A Historical Weekend in Bergen County, NJ”

 

This was a very extensive project and I could not wait to come back to school after the break and start the project. When I took my students ‘out into the field’ (ie field trips) to the location, these projects made more sense to the class. The field trips to Paterson, NJ and to the Snack Shop on the Bergen Community College Lyndhurst, NJ campus resulted in extremely creative work and the students being able to see first hand what it was they were marketing. This would be put to the test when we did not return to the college.

I have to say of all my classes, I have never seen a collective of students regroup and get the job done. The Talent Team was very diligent and got their work done on a timely basis. My senior executives for that division lead their Team and created a game plan to get their job accomplished.

It was much harder in our Historical Division in that there was a lot of research to do with each site, restaurant and family that had to be carefully explored and researched in detail. It was not so easy with no access to certain books as all libraries were shut down and not everything was on an Ebook.

Almost all the restaurants on the list were not open at the time of the project (a lot of them have since opened for take out only) and since this was a younger group of students, they did not know a lot of the restaurants that had been opened for years. Here I was able to assist as a CEO and be able to add to the project. With the help of my aunt, who had lived in Bergen County since the 1950’s, we were able to create a list of about thirty five restaurants, candy and ice cream stores and bakeries all over Bergen County that tourists and residents alike would enjoy when they were touring on the Historical Weekend.

Since all the cemeteries and churches were off limits for the duration of the project (they have now started to open), everything had to be done online by the help of Google. All the wonderful historic cemeteries that we were going to tour in Ridgewood, Hackensack, Dumont and Bergenfield were closed to us and I would not be able to show the significance of the families and how they intertwined with marriage.

Dutch Reformed Church of Hackensack II

The Dutch Reformed Church and cemetery on the Green in Hackensack, NJ

My review on VisitingaMuseum.com:

https://wordpress.com/block-editor/post/visitingamuseum.com/1891

 

It was a rough first two weeks as communication was limited to just campus email but as things like Zoom and WebEx video conferencing started to be introduced then we were raring to go. My students were already group chatting and video conferencing with each other before my training was over and then it was ‘Zooming’ in meetings for the rest of the semester.

Some of my students needed to learn how to time prioritize and some of them needed to take their work much more seriously but when I read their final papers on the project, I realized that was not always so easy.

Some students were taking care of loved ones who were sick or had been sick themselves, some had multiple classes and not much access to computers and had professor’s like myself emailing them all the time so they got over-whelmed. It was a real challenge but I knew this Team of Student Consultants was up for the sense of self-accomplishment.

For the  next three weeks before the Monday, April 27th presentation, I have never emailed so many people so many times answering questions, trying to find information and trying to guide people to doing their best work.

One of the attributes I let the students use was my blog site, VisitingaMuseum.com:

https://visitingamuseum.com/

This way it would save them time in their research. I had found when I was putting the site together that many of these smaller historical sites in Bergen County did not even have their own websites. We also discovered as a Team that there was no site in the County or in the State that showed off all of Bergen County attributes.

To add to the historical sites and the historical restaurants, I had all the students in both classes do research on every town in Bergen County to add to the website. This way it would tie everything you needed to know about the County with the families, where they lived, who they were, how they played a role in the development of the County, the towns that they lived in and by the way when you are visiting all the great long service restaurants to dine at for the weekend.

All of this was a major challenge as the Team had never put a website together and the one that the mythical client,  the New Jersey Historical Guild of Bergen County, had wanted had an interactive map. This all had to be created from scratch.

I am not sure what went on behind the scenes as I was not privy to the Group Chat but I could tell there was a lot of conversation back and forth on everything. I was lucky that I created an Executive Team who saw this as a challenge themselves. Nothing like this had ever been attempted by the County or the State of New Jersey Tourism that I knew of in past history.

On Monday, April 27th at 11:00am, the students presented me their Power Point Presentation and their commercials. If ever there was a Professor that was prouder of his students, it was me. The Team took all the proposed ideas that I came up with plus adding the history of every town in Bergen County (all 70 of them) and came up with a very creative website not just for the Historical Sites, History of the Country and Historic Restaurants but the Talent Division created their own website as well.

The Power Point presentation was attended not just by myself  but with other members of the Historical Community of Bergen County and that made the presentation really special that the students would get that feedback.

I have to say that I was totally blown away by not just the Power Point Presentation but by the commercials and the websites that they created. The one thing I knew is that the global pandemic did not stop this Team of students from accomplishing the task.

Both of my classes exceeded and impressed me with all of their ideas. Hats off to all the students involved in both projects. You should be proud of yourselves!

Here is the Bergecco-Parc Consulting Inc. Historical Website of Bergen County, NJ:

https://bergecooparc.wixsite.com/bergen

 

Here is the Bergecco-Parc Consulting Inc. Lyndhurst Talent Team website:

https://bergenconsulting2.wixsite.com/bergeccoparc

 

Here is the Bergecco-Parc Consulting Inc. website that contains the Power Point for the Project and all the commercials:

https://bcpccom.wordpress.com/

 

Again, congratulations to everyone who made this possible. You did an excellent job!

Justin Watral

Professor Justin Watrel, CEO & Co-Founder

Bergecco-Parc Consulting Inc.

Bergecco-Parc Logo

Bergen Community College Athletic Program

Day One Hundred and Sixty-Four: Bergecco-Parc Consulting Inc. presents “Go Bulldogs Go-A Student Ambassador Program”-Introduction to Business Project-Bergen Community College April 24th, 2020

I had the strangest semester this quarter at Bergen Community College where I work. The semester started off normal and was the typical night class. I would get in about an hour and a half early and prepare for class. Then it was lecture, class participation and then quizzes and exams. I had just given my midterm exam and then we left for Spring Break. I knew the outside issues that were surrounding us but the problems of the COVID-19 seemed so far away.

Even so in the back of my mind I knew this was going to be a problem experiencing what I did at the New York Restaurant Show and at the Chinese New Year Parade in Chinatown in the same time frame. Even Groundhog’s Day and the Big Ten Championship seemed subdued. I guess I just waited for someone to finally pull the plug and did they EVER IN A BIG WAY!

Two weeks before we left for Break, I reopened the Bergecco-Parc Consulting Inc. concept for my Introduction to Business class and gave out the Team Project and went over the guidelines of the project. I have to say that the students seemed pretty excited about the prospect of running a company. My President and Senior Vice-President were raring to go and the next two classes, the last one being the night of the Midterm, we were able to meet and it gave the students time to meet up and get to know one another. I knew it would be a successful project.

Bergecco-Parc Logo

The Bergecco-Parc Consulting Inc. logo

I had thought about this semester’s Team Project for the class while we were presenting the Paterson Project last semester and thought about what many students had told me about their experiences at the College. Most seemed alienated from the other students. Others who had attended bigger four year colleges in the past felt their was no cohesiveness to the school, no connection because it was a commuter school. Others told me that they did not know anyone at the school until they did their group project. The one thing was true was there was no school spirit.

This gave me the idea this semester to do something to focus on the students and their experience at the college. While my Marketing class created a project for tourism in Historical Bergen County, I had my Introduction to Business class create a Student Ambassador Program that would welcome students to the college starting with the student getting accepted in high school and then take them on the whole experience of welcoming them once they got to Bergen Community College.

I decided to expand the “Welcome Week” project I did two years ago (see ‘Day One Hundred and Twenty Seven’ in MywalkinManhattan.com) that welcomed students and alumni back to the college and create an ambassador program as another part of welcoming students to campus.  The Welcome Week project gave the students an opportunity to be involved with the campus when they graduated but I wanted to see something when they first got the letter of acceptance. So I created a Team Project that would combine the whole experience.

The Welcome Week Project-“Follow the Yellow Brick Road back to Bergen Community College-Welcome Week 2019”:

https://wordpress.com/post/mywalkinmanhattan.com/8022

BCC Bergecco Parc Welcome Week Logo

The Welcome Week Logo of 2018

My questions was ‘How do we engage students when they are accepted to the college and then when they get here?’ ‘How are we sure that they do not get lost in the crowd?’ Since it is a commuter campus, how do we keep them engaged once they start classes? This was the challenge for the students to tackle with this Team project. We used the last two classes of the semester to meet and get everyone acquainted and have the Teams start the project. It started very smoothly.

Here was the inspiration for the Ambassador Program:

Here was the welcome to the college from the “Welcome Week” Team!

While on Spring Break, I got a memo from the college while attending the Restaurant Show that the college was going to extend the Spring Break a week to see what the State of New Jersey was going to do to handle the COVID-19 situation.

So I just continued on with the first week of break, attending the Restaurant Show, going to Blondie’s on the West Side to the Alumni Night for the Big Ten Championships, attending a 90’s Tech retrospect at the Anthology Archives and going to the Members night at the Met Breuer. All of this while I felt that everyone I was with at these events  with were looking over their shoulders wondering what would happen next (See Day One Hundred and Sixty-“On Leave from “MywalkinManhattan.com” in MywalkinManhattan.com).

https://wordpress.com/post/mywalkinmanhattan.com/12972

I was planning on visiting my mother on Thursday of first week of break so after the Restaurant Show closed I got my car serviced, my haircut, my dry cleaning and banking done and finished my housework in anticipation of my upcoming trip. Still everything loomed in the distance. The next morning all hell broke loose and the borders were shut in the United States and the stock market went wild! The market was dropping like crazy.

So in between talking to my mother, my broker and other family members everything was cancelled and I stayed home and by March 13th, the whole country started the lock down. I could not go into the City and continue my walk of the Theater District or work in the Soup Kitchen as everything in the City immediately shut down. I just wondered how this would play out with the College. Even before the break many of my students had been asking questions about this that I could not answer.

While we were on break a lot of my students kept in touch with one another and we were working on the project during the second week of the break. I was only allowed to email students if they emailed me (they were still on their break) but I would CC everyone on my emails to keep the lines of communication open. It was only at the end of the second week that we knew we would not be going back to school and all the classes would go virtual. It was then I was emailing my students and going over what we needed to do to proceed with the project. This is when the project got interesting.

Some of the students had kept in touch over the break and had gotten the framework done for their sections and had some ideas of what they wanted to do. So we were better prepared than the other class I had who had one afternoon to get their game plan together. When we realized we would not be going back to class and everything would have to be virtual, it made the class even more interesting and a big challenge. Most of the students had a good handle on the work and many parts of the project had been started.

The Ambassador Project:

BCC-Bergecco-Parc Consulting Inc. 2020 III (Revised)

The project was broken down into sections. Bergecco-Parc Consulting Inc. (an acronym for Bergen Community College-Paramus Campus) is a hierarchy in company form. I set up my Executives and broke them down into different divisions. My President and Senior Vice-President ran the show. They would report to me and let me know how the project was progressing. They were in charge of putting the Power Point presentation together and finding our headquarters.

 

Bergecco Parc Consulting Inc. saying

The slogan that the Team came up with for the project.

My Talent Division was in charge of setting up salaries, the benefits package and the office space design for a three month period that we would be working on the proposal for the client. Once the President and Senior Vice-President of Operations found the location for the offices, it would be the Talent Team’s responsibility to design and furnish the office. They would also set up a series of ‘perks’ for the office, things like snacks for the office, team building projects and employee relation items like Daycare and transportation reimbursement.

My Marketing Team was responsible for setting up the Corporate Website (based on the one that had been set up for the Paterson Project) and expand it to include all Bergecco-Parc Consulting Inc. projects from the past, shoot commercials welcoming students to campus and what it is like to attend Bergen Community College and set up the logos along with the Spirit Division and then find ways to ‘market the college’ to the incoming students. They were also in charge of designing the new “Ambassador” uniforms for the Student Ambassadors to wear when attending events.

My Spirit/Special Events Team was responsible for all the ‘spirit’ related projects. They were responsible for setting up our Spirit Welcome’s to incoming high school students and once they got to campus, organizing a series of events to get the students involved in the campus. They were also assigned to set up the special events to welcome parents and students to campus.

On the High School Level, the Spirit/Special Events Division was to create a “Spirit High School Welcome” that entailed the Student Ambassadors visiting each high school in the are where students had been accepted to Bergen Community College along with some students athletes and hold a “Meet & Greet” over a pizza lunch with the incoming students to welcome them to campus.

Here is the commercial that welcome’s new students to campus!

On the College Level, the Spirit/Special Events Division was to create a series of events for when the incoming students arrived as well as events that current students could attend called it the “College “Bulldog” Spirit Welcome” and this included:

*A formal Campus Tour that each student was to take when they arrived on campus. This way each student knew where things were located on campus and become acquainted with what services were available to them.

*A Parent’s of Athletes Reception and Pep Rally which was to be an evening exclusively catering to student athletes coming to Bergen Community College and their parents which included a light dinner and pep rally that included the cheerleaders, the dance team and other student athletes that was to be held the night of our rival Men’s Basketball game with Passaic Community College.

*A Parent/Student Barbecue which was to be held the weekend of the first home Men’s Soccer game that invited all incoming students and their parents plus the members of the Men’s and Women’s Soccer teams and their parents. The barbecue was to have an extensive menu of all sorts of fall favorites.

*A First Night at the College that was to be held the First Friday after the College resumed that included a night in the gym getting to know the clubs and organizations on campus. This also included snacks provided for the evening and then the evening ended with a concert for all the students.

The Spirit/Special Events Team was also responsible for designing a new School Mascot, Spirit Shirts for the the Men and Women’s Basketball Teams and create a School Fight Song. I know it would be a lot of work but it is fun to see the creativity of the students when put under pressure.

Here is the commercial that promotes the college when students come to campus!

It was even more pressure when we did not return to campus and the whole project had to be done by email and then Zoom meetings. I would not see my students again for the rest of the semester and because of  school policy I could not speak to them over the phone. Until I learned what Zoom was and was allowed to have video conferences with them toward the end of the semester, I have never written so many emails before in my life. I swear I was on the computer everyday all day especially on Mondays, Wednesdays and Fridays. I never left my home office the whole day.

It got even more confusing when a few of my students disappeared at the beginning of the semester, a few students got sick and then it was the disagreements and misunderstandings you have when emailing people. I had never worked so hard pulling a project off before. Communication was limited until the use of Zoom videoconferencing came into play. Even then that was toward the end of the project so everything was being done through long lengthy emails.

Then for about two weeks I heard nothing from the team as members of the Executive Team had not been in contact with me. We were at the height of the COVID-19 crisis and I was worried about my students. Some just stopped answering emails and I would find out later that some of them or their family members were sick. It was a trying time in the trenches.

Then I sent out an email about two and a half weeks before the presentation and everyone started to contact me. What floored me was how far the students had come along with the project with little assistance from me.  Some of them took me ideas and just ran with them.

Some of them came up with their own version of my ideas which I liked. They created home and away shirts for the basketball games, set up spirit sections, came up with new ideas for food venues like having Boston Market take out meals for the ‘Parent’s of Athletes Reception’ and the Team’s creative ideas on a new school fight song. The Team even developed a new school mascot, “The Bulldog”.

Bulldog Mascot

The new Bulldog Mascot Costume

We ended up having both a WebEx meeting and a Zoom Meeting before the presentation on Friday, April 24th at 8:00pm. It was so nice to see everyone again. I had not seen my students since the Midterm exam and it was good to see that everyone was doing okay. Their lives like my own were turned upside down but we all had to make the best of it.

On the night of presentation was interesting. It was not the most pleasant weather and I was afraid that the computer would go down. We lucked out that everything went by smoothly and the presentation went by fine. What was nice was our Head of Athletics and our Head of Public Relations for the college were able to join us for the presentation.

Here is the new Bergecco-Parc Consulting Inc Website:

https://bcpccom.wordpress.com/2020/04/15/the-bergen-community-college-student-ambassador-program/

Here you can see the full Power Point Presentation and the Commercials.

I could not have been prouder of a group of students who under all the pressure of not being in class, people suffering from the illness. family situations at home, job issues and personal stress made the project work.

Follow us on Facebook:

https://www.facebook.com/pages/category/Education/Bergecco-Parc-Consulting-Inc-110359220628892/

Follow us on Instagram:

https://www.instagram.com/bergeccoparcconsulting/?utm_source=ig_embed&utm_campaign=loading&hl=bg

Follow us on Twitter:

 

The students at Bergen Community College’s Business/Hotel Management School proved to me that they can compete with the best. I was happy to give a lot of “A’s” this semester!

Justin Watral

Professor Justin Watrel, CEO & Co-Founder

Bergecco-Parc Consulting Inc.

 

 

 

Bergecco-Parc Consulting Inc. Productions 2020

Featured Image -- 13148

Bergecco-Parc Consulting Inc. Projects in Spring 2020.

 

 

Justin Watral

Justin Watrel, CEO & Co-Founder

Bergecco-Parc Consulting Inc.

 

Please check out our Corporate Website:

https://bcpccom.wordpress.com/

The Website was created by Vice-President Alex Tejeda of the Marketing Division for the Paramus Division of Bergecco-Parc Consulting Inc.

 

Check out our Historical Bergen County Websites on Wix.com:

https://bergecooparc.wixsite.com/bergen

Check out our Human Resource Website for the Historical Bergen County Lyndhurst Team:

https://bergenconsulting2.wixsite.com/bergeccoparc

The Website was created by President Penny Patel, Senior Vice-President of Operations Maria Betancount and Vice-President of Talent Brianna Guido for the Lyndhurst Division of Bergecco-Parc Consulting Inc.

bergencountycaregiver

via Productions

Justin Watral

Justin Watrel, CEO & Co-Founder

Bergecco-Parc Consulting Inc.

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Bergecco-Parc Consulting Inc. :The Bergen Community College Student Ambassador Program 2020

Welcome to the Bergecco-Parc Consulting Inc. Alumni!

Our Corporate Website:

https://bcpccom.wordpress.com/

Featured Image -- 13148

The Website was created by Vice-President Alex Tejeda of the Marketing Division of the Paramus Team.

Justin Watral

Justin Watrel, CEO & Co-Founder

Bergecco-Parc Consulting Inc.

Bergecco-Parc Consulting Inc.

Overview

We have been tasked with creating a fun and effective student ambassador program to expand the marketing of the college, for students, by students! Our team has worked closely with school staff to design and generate budget of the operations. Collateral assets have also been created which will be used in the future promotion of the school to incoming and prospective students.

Goal

Some of our main goals are to make sure that anyone coming to our school feels like they are being embraced as a student and as part of the Bergen community. Some of the wonderful assets put together by our team are:

  • Proposed ambassador uniforms
  • Ideas for the welcome tour on the first night
  • An introduction to the many programs offered
  • Ideas to include parents into the experience
  • Actual cost estimates for the program

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Visiting Stone Street in Lower Manhattan

Don’t miss Historic Stone Street in warmer weather. When New York City opens back up don’t miss dinner and drinks here.

Visiting a Museum: The Unique, Unusual, Obscure and Historical

Visiting Stone Street in Lower Manhattan:

As part of my tour of Historic Bars and Pubs on Day One Hundred and Thirteen with the Cornell Club on May 9th, 2018, we toured the famous ‘Stone Street’ one of the original paved streets of Manhattan. You will not find architecture or pavings like this left in New York City. Here and there are streets or buildings that represent these times during the early to mid-1800’s but they are few and scattered in remote spots all over the island. Here the street still represents a different era of Manhattan.

Stone Street IV

The stores in the 90’s had been either boarded up or were used but in horrible shape. During the business hours not too many people inhabited this area of Lower Manhattan and it was ignored. The neighboring South Street Seaport was being transformed in the mid 80’s into a type of historic theme…

View original post 648 more words

Midtown Manhattan

Day One Hundred and Sixty-Three: Manhattan on Lock Down and Closed for Business April 2nd, 2020

I was watching this video on YouTube that someone took of Midtown Manhattan on the day before the Mayor put the City on a lock down. It is almost shocking how quiet the City was that afternoon. Even in the early morning hours, I had never seen it like this.

It looked like the last day on earth!

Here is a copy of the video:

 

 

The ironic part was that my next walk was in the Theater District. It is strange how two weeks make such a difference.

I credit this video to YouTuber IURETA and them full credit for this video.

I Love New York logo

Day One Hundred and Sixty-Two: “I Love New York” from the 1970’s, 80’s and Today! March 30th, 2020

I was just watching ’60 Minutes’ tonight and it has never been scarier to be in New York City. The hospitals are being over-whelmed by patients that are low on supplies and the medical staffs are tired, burnt out and still stepping up to the plate to help get people better. The streets are empty with people as the last of the tourists left two weeks ago and the crowded streets of Manhattan that only in December were packed with so many people that you could not walk seems like a distant memory.

NY Restaurant Show II

https://www.internationalrestaurantny.com/

What should have been a great night for everyone. Michigan State WON 80-69!

 

As you have read from my last two blog entries, I was in Manhattan from March 7th until March 10th walking the International Restaurant Show, watching the Michigan State-Ohio State Basketball game at Blondies Bar on the Upper West Side for who would be the Big Ten Champion (MSU won Go Green Go White) that Sunday night, at the Anthology Film Archives watching Sandra Bullock in “The Net” for a series the movie theater had on 1990’s Internet films on Monday night and then my last night in the City on Tuesday, March 10th for the Gerhard Richter Exhibition at the Met Breuer for a Private Members Night. All this while everything was going on around us.

Met Breuer

The Met Breuer at 945 Madison Avenue

https://www.metmuseum.org/visit/plan-your-visit/met-breuer

Anthology Film archives

The Anthology Film Archives at 32 Second Avenue

http://anthologyfilmarchives.org/

The night I went to the Anthology Film Archives,  I stopped in Chinatown first to go to Wonton Noodle Garden on Mott Street (see review on TripAdvisor) for dinner. What shocked me was how empty the place was that evening. This is a restaurant that is packed all the time and it is open until 2:00am. The only people who were there were myself and two tables of NYU students.

Wonton Noodle Garden II

Wonton Noodle Garden at 56 Mott Street

http://www.wontonnoodlegarden.com/

When I asked the waiter where everyone was, he through up his shoulders and said “Everything going on in the world”. I knew it did not look good that night as the rest of Chinatown was empty. The East Village was hopping with college students and the neighborhood around me was busy but you could feel the mood shifting.

Wonton Noodle Garden

Wonton Noodle Garden’s Cantonese Wonton Soup with Egg Noodles and Roast Pork can cure all ills.

‘The Net’ Trailer

Sandra Bullock can cheer anyone up!

I felt this at the Restaurant Show where you could walk down the aisles of the show and never bump into anyone. The Tuesday afternoon that I went in to see the show one last time by 3:30pm most people had packed up and gone. The show did not close until 4:30pm. They were ready to go by early that morning. So my last five days in Manhattan I felt the mood changing as people were not sure what to do.

That last night at the Met Breuer as  I walked the crowded floors of the museum enjoying the Gerard Richter Show before the opening to the public, I could hear in the corners members saying “I am really surprised they did not cancel this.” and “Could you believe this crowd with what’s going on?” It was like all of us knew this was the last night of “ballyhoo”.

 

Gerhard Ritcher artist

Artist Gerhard Richter in front of his works

https://www.gerhard-richter.com/en/

All over the world people are banding together to contribute what they can and keep the human spirit alive by volunteering where they can and helping one another out. I know that between my work at the College and the Fire Department everyone has me running around and my spirit of volunteerism is never lacking.

So to all my readers especially the ones who are displaced New Yorkers remember that New York City has seen it darker days in the past and has risen to overcome them. There is a real spirit in the City that is not replicated anywhere else in the world and we saw that in the 1970’s, 80’s 90’s and on 9/11 to current days.

That was until 1977 when we rediscovered that spirit and said “I LOVE New York!”

To cheer everyone up, I pulled the old campaign from YouTube from the dark days of the 1970’s and 80’s to show how the human spirit can overcome anything if we pull together. So this special entry of “MywalkinManhattan” is dedicated to all of you who will never let that spirit die both here and where you live now. We will get through this!

I love New York III

After all “WE LOVE NEW YORK!”

The song that started it all:

 

The original campaign videos:

 

 

 

 

New York City after 9/11:

 

 

 

The Original Campaign videos from the 1980’s 1-5:

 

 

 

 

 

 

 

How the “I LOVE NEW YORK” campaign came about:

 

This excellent documentary was done by a New York High School student in 2006.

 

Songs that represent the true spirit of New York City:

Native New Yorker by Odyssey:

 

The Great Liza Minnelli singing the best version of “New York New York”

 

We will get through this everyone and God Speed!

The Hasbrouck Heights Men's Association

Day One Hundred and Sixty-One: The Hasbrouck Heights Men’s Association: Celebrating our “Men” of the Year Chief Angelo Roccamo of the HHFD and HHMA Member Kyle Kasper February 29th, 2020

This article was released around the time of the local shut-downs. I thought this might cheer people up with the celebration of The Hasbrouck Heights Men’s Association of Hasbrouck Heights, NJ their “Men” of the Year, ‘Man of the Year’ Chief Angelo Roccamo of the Hasbrouck Heights Fire Department and Hasbrouck Heights Men’s Association ‘Member of the Year’ Kyle Kasper.

We want to thank these members of the Hasbrouck Heights Community for their dedication to the Borough of Hasbrouck Heights, NJ.

My recent article:

The Hasbrouck Heights Men’s Association honors Retired Chief Angelo Roccamo as “Man of the Year” for his 39 years of service to the Hasbrouck Heights Fire Department and to ‘Member of the Year’, Kyle Kasper for his years of service to the HHMA

By Justin Watrel

On the evening of Saturday, February 29th at their Annual Members Dinner, the Hasbrouck Heights Men’s Association of Hasbrouck Heights, NJ honored Retired and Outgoing Chief of the Hasbrouck Heights Fire Department Angelo Roccamo as their “Man of the Year”.

The Executive Board of the Men’s Association voted unanimously for Chief Roccamo and the way he has served his town and the Fire Department over his 39 years of service.

HHMA Dinner 2020 Man of the Year II

The Hasbrouck Heights Men’s Executive Board with Chief Angelo Roccamo, the HHMA “Man of the Year”

Under the direction of the Hasbrouck Heights Men’s Association President Steve Palladino, the Executive Board presented Chief Roccamo with the award in front of members of the organization and Chief Roccamo’s extended family. He said he was honored to receive the award and had enjoyed his many years on the Department. He was joined by his wife, Vivian in the presentation of the award.

HHMA Dinner 2020 III Roccamo Family

Chief Angelo Roccamo, “Man of the Year”  with his family at the HHMA Dinner

The Men’s Association read off many of the Chief’s accomplishments including serving the Department for a second time around over the last three years.

HHMA Dinner 2020 Man of the Year

Chief Angelo Roccamo with his wife, Vivian

The Executive Board also chose their ‘Member of the Year’ and it was with much praise that we awarded it to Kyle Kasper for his outstanding work in every project that he tackles for the organization. Mr. Kasper has lent his many talents to increasing business for our Annual Christmas Tree Sales.

HHMA Dinner 2020 Member of the Year

The Hasbrouck Heights Men’s Association Executive Board with “Member of the Year” Kyle Kasper

The Executive Board and Membership of the Hasbrouck Heights Men’s Association recognizes all its members for all their efforts in making Hasbrouck Heights a better community.

HHMA Dinner 2020
The members of the Hasbrouck Heights Men’s Association of Hasbrouck Heights, NJ.
The Bulldog Cafe

Day One Hundred and Fifty Nine: Bergecco-Parc Consulting Inc. presents the new “Bulldog Cafe” at the Lyndhurst Campus-Bergen Community College Marketing 201 February 17th, 2020

The Bulldog Cafe

Third Floor Lyndhurst Campus

Bergen Community College

1280 Wall Street

Lyndhurst, NJ  07071

Monday-Thursday 7:30am-2:30pm/Friday 7:30am-1:30pm

My review on TripAdvisor:

https://www.tripadvisor.com/Restaurant_Review-g46586-d20210133-Reviews-Bulldog_Cafe-Lyndhurst_New_Jersey.html?m=19905

 

Every semester I like to challenge my students to top what the other group has done in full team projects and it is a chance for the students to get to know one another better. In a commuter college like ours it is very difficult as students go to class and then go home or to work right after it is over.

This semester I challenged my two hundred level Marketing students to market the Lyndhurst campus Snack Shop on the third floor of the building. The Snack Shop is run by an outside company who lease the space from Bergen Community College and run the kitchen aspect of the business. The vending machines and the cafeteria sitting area are still run by the college.

Several years ago when I worked in the Lyndhurst campus to teach a Customer Service course, I challenged the students to redesign the snack shop for business. Walking around the Lyndhurst campus for the first time in four years, I noticed that things had not changed much and it was the same lackluster snack shop.

I started to talk to the managers that worked their and as I got to know them I heard their frustrations about running a business in an off main campus site that had very little traffic due to the amount of students in the building. One of the biggest frustrations was the lack of advertising they were allowed in the building.

Since I had always enjoyed the food and service there and the managers I got to know at the beginning of the semester were really nice I thought this could be an interesting project to see how to look at the business through the students eyes. What would they want to see? How could it be made more desirable for them? If they were given the opportunity to change things, how would they do it differently?

Bergecco-Parc Logo

Bergecco-Parc Consulting Inc. logo

So I arranged my first field trip with the students and on the third week of class, I took them out of the classroom and gave them their first real life marketing assignment. I treated my students to a pizza lunch and sat them down while they ate and told them about their first research paper. They would be writing their first paper on what would they do differently. I wanted to see the individual ideas that they could come up with on their own. I thought the pizza was pretty good that afternoon and would be a good start.

So I opened Bergecco-Parc Consulting Inc., my fictional consulting company for my business classes, again for business and made them all Marketing Consultants in the company. This was their first corporate gig with the company.

BCC-Bergecco-Parc Consulting Inc. Snack Shop Project 2020

In the next class, I brought the manager, Deborah, in to discuss some of the issues she had running the business and the successes that she had with creating a menu within the guidelines of the company she worked for and the students that she catered to in the building. The students, many of them whom have worked or are working in the food service industry understood what she was saying. It was a very engaging question and answer session.

I gave the students a week and a half to write their papers and submit them to me. I have to say that I was very impressed with the ideas that the students had to promote the Snack Shop, ideas on new signage, ideas to expand the menu with more international foods (I hate the word ‘ethnic’), creating a new design for the facility with a nicer paint job and rounded tables for better conversation and more social media promoting.

The student consultants came up with interesting menus, dynamic graphics for logos and interesting concepts in social media marketing that included Facebook, Instagram and Snap Chat. I had not even though about these things and the students really enlightened me even after all my years of marketing.

Most of my students got ‘A”s on their papers and since they all did such a good job and I was impressed with their input,  I broke the students into teams of three and had them work together to present their ideas as a group, pooling their papers together and creating new ideas as a group to present the project to myself and the Management team of the Snack Shop that included the head of Bergen Community College’s Campus Foodservice.

On the afternoon of February 17th, we spent class time with all the student groups giving their presentations to myself, the manager of the Snack Shop and the head of Campus Foodservice. I have to say that all three of us were impressed with what we saw. Each student group came up with a Power Point presentation of their work, pooled their ideas, created multiple logos and new concepts of marketing.

Many came up with new ideas for menu changes and new food items to be served. Their ideas of signage with new catchy names for the Snack Shop and new menu design had the three of us shaking our heads in amazement. I have to say that I was very proud of what students could accomplish in a two week period and the cause and affect of the business.

Needless to say within a two week period of the presentation, the Management Team of the Snack Shop renamed it the “Bulldog Cafe”, revised their menu, added things like freshly baked cookies and some ‘International Items’, got a table on the first floor entrance to post their menus, started posting signs in the elevator, got the cafe mentioned on the “Bergen Daily” email posting every week (our online campus newspaper) and even opened a Facebook and Instagram accounts to promote the new “Bulldog Cafe”. They even started a bonus program that if you bought a certain item multiple times, you would get a free item. It was very impressive what from the project was able to be incorporated into the business.

BCC Bulldogs

The new “Bulldog Cafe” concept

Traffic in the cafe seemed to be on the uptick right before we left for the Spring Break. Then came the extension of the Spring Break due to the Coronaviris outbreak and then the closure of the College for the rest of the semester. So we will never really know what the end result would have been by the end of the Spring Semester but I know that as a businessman and a restaurateur that we would have seen big changes in the business in the new “Bulldog Cafe” concept.

Congratulations members of the Bergecco-Parc Consulting Team for your hard work.

Good Luck to the Lyndhurst Team as they promote next “Historical Bergen County: From Revolution to Revelation”, our big team project.

Some of the Logos the Students came up with:

https://mail.google.com/mail/u/0?ui=2&ik=7efd505d2b&attid=0.1&permmsgid=msg-f:1657722343356444938&th=170169b033fd310a&view=att&disp=safe

Some Team members were very creative:

Bergecco-Park Consultants Snack Shop

They were insightful:

Bergecco-Parc Consulting Inc. Snack Shop II

They even did menu’s:

Bergecco-Parc Consulting Inc. Snack Shop

The Team Slide Show Presentation:

https://docs.google.com/presentation/d/1MWzTjn9oJ_gRkDCb1teiPlN72j-LD7PPZhbb8TRtNcQ/edit?usp=drive_web

The Team Video Presentation: