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Author and Fire Fighter Justin Watral

Day Three Hundred and Ninety-My Life as a Fireman: The 20th Anniversary of my novel, “Firehouse 101” September 9th, 2026

Author and Fire Fighter Justin Watral
Author and Fire Fighter Justin Watrel with his novel, “Firehouse 101” on sale at IUniverse.com.

Exert from my Novel “Firehouse 101” Chapter “A Trip to the Firehouse”:

In 2005, just as I was interviewing to become a Hasbrouck Heights Fire fighter, I published my novel, the second in a New York City Trilogy (that I am still working on), titled “Firehouse 101”. I had been writing the book since January 2002, inspired by my best friend who had survived the Towers that tragic day.

This was the story of Alex Livingston, a Honolulu Hotel executive, who moves from Waikiki to Brooklyn, NY when the Marriott hotel he works at transfers him when business declined at his hotel in Hawaii a year after the attacks.

While living in Brooklyn, Alex befriends Ryan Callahan, a member of the FDNY and a third generation firefighter. Ryan’s survival the day of the attacks still haunt him over a year later and Alex sees a community still reeling from the attacks.

Firehouse 101: available for sale on the following platforms:

IUniverse.com:

https://www.iuniverse.com/BookStore/BookDetails/101408-FIREHOUSE-101

Amazon:

https://www.amazon.ae/Firehouse-101-Justin-Watral/dp/0595367712

Walmart Books:

https://www.walmart.com/ip/FIREHOUSE-101-9780595367719/150132437

If you want to read a section of the novel, you can read it on Google Books:

Google Books:

From the Chapter “Visiting the Firehouse” storyline:

In the novel, Alex goes to Firehouse 101 located just off Boerum Hill, Brooklyn to assist Ryan in cooking a monthly family breakfast that has occurred every month since the attacks to bring families together with the current firefighters families so they do not feel forgotten. This is when Alex, a Hotelier and Culinarian with the Marriott Metrotech, realizes that Ryan can’t cook.

I have posted darker excerpts of the book online but this is one of the funnier parts of my novel. To read the rest of the story to see what happens next, you can buy the book through IUniverse.com, my publisher, Amazon, Walmart, Barnes & Nobel or any other online book company. “Firehouse 101” is a print on demand book and an eBook.

“A Visit to the Firehouse”:

Saturday night Alex went to bed early. He could not believe he had to get up this early to cook with Ryan. Who even heard of a guy that couldn’t cook? An Italian guy at that? This was the twenty first century and people have progressed on. Leslie had told Alex that Ryan’s life was similar to a 50’s sitcom. Was that why Leslie and Ryan broke up? She did not see herself in the 50’s? Or was it the other way around and Ryan could not leave his secure world for the unknown? Some people have a tough time letting go of what they’ve lived their whole life.

            After 9/11, the outside world had finally seen inside the fire fighters world. It had opened people’s eyes. They found it fascinating, like a new stage play. But as Leslie pointed out, fame is fleeting. It was Andy Warhol’s term “15 minutes of fame”. Leslie said the media makes something a hot topic and it stays that way until the next hot topic comes around. Alex turned and went to sleep. That night, he had that dream again about running down the stairs as fast as he could, this time hearing crashing noises above.

            Alex got up at five the next morning and decided to get to the firehouse early. He was groggy, but knew that after working many a breakfast at both Marriott’s and Hiltons, it pays to be early and set up. It was still dark outside as Alex walked down the quiet streets of Boerum Hill. He relished the silence. Alex paused and looked at the tree lined side streets. It really was a beautiful neighborhood, full of character. It was a special neighborhood; he could see why the association worked so hard to protect it.

            The door to the firehouse was open, Alex was glad as he wasn’t sure of how else to get in. One of the guys was downstairs manning the radio. Alex looked out of place with his chef’s whites and checked pants. When business got slow in Hawaii, just like in New York, Alex worked in the kitchen, honing the skills that he had learned at UNLV. The Marriott gave him the uniform to keep just in case.

            “Hi,” Alex said softly to the guy at the radio. “I’m a friend (was he?) of Ryan’s. I’m helping him out this morning with breakfast. Where can I find him?” “Yous helping Ryan?” the guy yawned. He had the thickest Brooklyn accent Alex had ever heard. “He’s upstairs in the kitchen, top of the stairs and turn left,” he said and went back to work. Another firefighter walked down the stairs as Alex went up. He stared at Alex and said, “Are yous catering or somethin’?”  “I’m here to help Ryan out with breakfast,” Alex said. “Thank God, his food tastes like shit,” the guy grumbled as he passed Alex. I love the way New Yorkers phrase things. There is no holding back, Alex said to himself as he finally found the kitchen.

            It was not very impressive. The equipment seemed old but functional. There were two ovens, a stove, and a griddle with enough room to work with on the side. It wasn’t a huge kitchen but it would do.  Alex wondered if it fit all the guys in the house at one time. The building was old. Alex wondered if these walls could talk what would they say? About losses and triumphs of the past? Tales of fires big and small and stories of probies (probationary officers) past? There was a lot of history here. Alex pondered the past. He was so deep in thought that he didn’t see Ryan enter.

            “What? Are you okay?” Ryan asked. “Sorry, I was thinking of something. So what are we doing this morning? What did you want to make?” Alex asked, rubbing his hands together. Ryan told him that there would be more people than expected. “How many?” Alex asked, “Fourteen, fifteen?” “Are you kidding me? Try twenty six!” Ryan said. Alex looked surprised and said, “Twenty six? Jesus Christ, we have to get to work,” Alex said collecting himself. He would kill Ryan later. “Okay, what do we have to do first?” Alex looked at the clock, it was now six. How was he going to pull this off?

            With so many people, everything was going to be served buffet style. Thank God, Alex thought, for the old buffet line. “So what are we making?” Alex asked. “Bacon, eggs, toast, potatoes, French Toast, sausage, muffins, and we have some melons,” Ryan replied. “Okay, so what has been done?” Alex asked. “Nothing,” Ryan said innocently, pointing to several bags of groceries. Alex looked incredulously at the bags and yelled, “Nothing?! I can’t believe it, when does all this have to be done by?” “Between seven thirty and eight,” Ryan replied. “If I weren’t in a rush, I’d kill you now. Let’s get to work,” Alex said, emptying the bags as fast as he could. Alex suggested Ryan peel the potatoes and put them in water so they didn’t brown. He would get the muffins started. Alex asked where the muffin pans were and Ryan pointed to the bags again. Ryan was surprised as he heard Alex mutter a few swear words in Italian that he had picked up from his grandfather. So that’s when the Italian shows, Ryan said to himself.

            As they unloaded the bags, Alex looked Ryan square in the eye and said, “I’ll get you for this.” Ryan peeled the potatoes and put them in the water, while Alex preheated the oven and read the directions on the muffin package. These were easy, two eggs and water and mix. The muffins would only take twenty five minutes. Alex cut the four loaves of bread for the French toast and asked, “Why are there four full loaves with so much other food?” “You’ve never been in a firehouse for breakfast before have you?” Ryan asked, taking his time to peel the potatoes. He was not doing that great a job.

            Alex finished slicing the bread and put it aside. He cracked several eggs in a bowl and mixed it with milk and vanilla. “Ryan, I’ve told you about my pancake breakfasts with my mother’s cousin up in Greenwich. Now where is the cinnamon and nutmeg?” Ryan pointed at a spice rack and said, “Alex, serving people at a pancake breakfast and cooking for a group of fire fighters are two different things.” “Ryan, please,” Alex said stirring the cinnamon mixture with sugar and putting it into the refrigerator to cool and said, “How much can people possibly eat?” “Just wait,” Ryan said with a smile. Alex started to get the bacon ready on sheet pans to put under the broiler, and then realized that the muffins weren’t done yet. He looked at the time, shit it was getting late.

            “Ryan, can you speed it up a bit with those potatoes, it’s getting late.” Alex dropped a pound of butter in a pot for clarified butter for the potatoes and the buzzer finally went off for the muffins. Damn these things come out perfect Alex said to himself. Why do people even bother making them from scratch? Alex threw the bacon in the broiler and set the griddle for the sausage and French toast. He looked at Ryan, who was still peeling potatoes and said to himself, he’s worthless in here. Alex was ready to kick him out of the kitchen.

            Didn’t this guy know the meaning of the words “Mise en place”? (Everything in its place). Alex cut the sausage into patties and put them on the griddle. On the other side of the griddle, he started the French toast. Ryan finally finished peeling the potatoes. “The best thing to do now is cut them in sixths and we’ll make them with the onions you have over there. Then crack the eggs, we can scramble them last,” Alex said as he turned the bacon over, flipped all the sausage and finished the first batch of French toast. Alex stopped for a second and wondered who was in charge here? How come Ryan wasn’t moving faster?

            Ryan finished cracking the eggs and scrambled them with milk as Alex got the bacon out of the oven and drained it in batches. There was some commotion in the other room as the men started to get up. All of sudden a little boy burst into the kitchen and caught Alex off guard. He almost dropped hot bacon on the kid.

            “Uncle Ryan,” the child yelled as he grabbed Ryan’s leg and hugged him. “Alex, this is Patrick Jr.,” Ryan said with a big smile as he reached down and hugged the child. Alex looked at the time and panicked. Crunch time. “Hi Kiddo,” is all Alex could mutter. The sausages were being drained, the bacon was now done and the next batch of French toast was on the griddle. “Patrick is my friend Patrick’s son. He’s four years old,” Ryan explained. Alex stopped in his tracks. This was Patrick’s son!? Patrick had children? Alex looked at the little boy; it was so sad that he left such a charming son behind.

            “Where are you’re sisters?” Ryan asked. Sisters? “They’re outside with everyone else, come with me,” Patrick Jr. said. “Do you mind?” Ryan said and he followed Patrick Jr. out the door, leaving Alex alone in the kitchen. He was lucky that no one went into the kitchen. He grabbed the four platters and ran through each dish one by one.

            He lined the platters with paper for the bacon and the sausage and put them in the warmer, finished the French toast and put the platter in the warmer. He placed the muffins on a platter off to the side. He then took two sheet pans and started the toast. He thought about what Roger had said. Was Ryan using survivor guilt on him?

            Two more children burst into the kitchen and yelled, “We’re hungry! Who are you?” as they gave Alex a strange look. Alex looked back, not knowing how to explain it to two little kids and said, “I’m a cook.” They looked at one another, as if Alex was a Martian. They asked together, “Can we have something to eat?” “No. You’ll ruin your breakfast,” Alex tried to say. “Whahhhhh, we’re hungry!” they screamed. “Okay, okay,” Alex said giving them some muffins and quickly turned over the toast. “Here you go, now make like bananas and split,” Alex said shooing them out of the kitchen. “He’s just like my mom,” one kid said to the other. “Yeah, bossy!” the other said as they ran out the door with their muffins. All Alex could think was that these kids had inherited their parents’ way of speaking. It was funny to hear these accents on seven year olds.

            Ryan came back into the kitchen as Alex turned over the toast one more time in the broiler. “Where have you been? It’s like the attack of the little kids in here,” Alex said pulling the toast out. “I forgot to tell you the wives bring their kids,” Ryan said. “So I found out. I had to bribe two little kids to get them out of the kitchen. They told me that I acted like their mother,” Alex said out of breath.

            “They’re typical kids,” Ryan said. Alex heard a lot of talking in the dining area. “Are the guys up?” Alex asked throwing the potatoes on the grill with some chopped onions and butter. “Yeah, some of the guys are greeting their wives that showed up for breakfast,” Ryan said as he started to cut up the five melons.  Alex flipped the potatoes. “Do you have a brush?” Alex asked. “For what?” Ryan wanted to know. “The toast! Honestly Ryan, I don’t get you. You plan all this out and you act like you don’t know what to do. How did you ever do this in the past? Magic?” Alex said flustered. Ryan looked down at the floor and said, “I always had Patrick with me and he knew what to do.” Alex immediately went quiet.

            He looked at Ryan for a second like he was ready to cry. “I’m sorry. I just want this to come out right,” Alex said. Ryan controlled himself and said, “I’m sorry for leaving you in the kitchen.” He saw the brush they used to make barbecued chicken and handed it to Alex, who at this point was suffering from a massive guilt complex.

            “Thanks,” Alex said taking the melted butter and brushing it on the toast, cutting it and putting it on another platter. Ryan finished cutting all the melon cut and put it on another platter. “Oh, I forgot to make the cawfee,” Ryan said to Alex who then burst out laughing. “What’s so funny?” Ryan asked. “The way you said it “Cawfee”, I want some cawfee and cake, like a true New YAWKA,” Alex said shaking his head (no matter how Alex tried, he just liked to make fun of Ryan). Ryan was fed up with Alex’s criticism of the way he talked and walked up to him and said in a serious tone, “Alex, I would cut the crap with this accent stuff. All the guys in the house talk like this. This is Brooklyn. No one speaks your perfect lockjaw ‘Connecticut English’. Did you know you sound funny to us?” “Hey, you want me to leave?” Alex said, “I don’t seriously need this crap on my day off.” Alex was exhausted and still had a batch of potatoes and the eggs to finish and Ryan was no help with any of it!

            “I’m sorry, but watch it,” Ryan said, “some of the guys won’t appreciate it.” Alex put this into perspective. The idea of twenty guys with easy access to fire axes shut him up. “I’ll keep quiet,” Alex said turning the last batch of potatoes as Ryan arranged the melon on the platter. They were in the home stretch when two guys in jeans and ‘Firehouse 101” tee shirts walked into the kitchen. “Ryan, when the hell are we going to eat? We’re starved!” they yelled. They stopped in their tracks and looked at Alex.

            They looked at Ryan and said, “Who the hell is this? You had to hire a cook to help you?” Alex held back from cracking up again and just smiled. “This is Alex; he works over at the Marriott…”Ryan started to say. “How did he get here?” one of the guys said. “We live in the same building and Ryan asked me for help,” Alex said, “we’ll have everything out in five minutes. I promise,” Alex said professionally. “Okay, but this better be good,” the other guy said. As they headed through the doors, they yelled in the room, “Hey everyone, Ryan’s got a chef in here!” Alex looked at Ryan and said, “I hate you”.

            The only thing left were the scrambled eggs. Alex said, “I’ll finish the eggs. Why don’t you get all the rest of the stuff out so it does not get cold and those kids don’t come back in here,” Alex said as Casey and two new probies came into the kitchen. “Who’s the cook?” a probie said as he saw Alex putting the rest of the rest of the potatoes on the platter. “What’s he doing back here?” Casey asked pointing his finger at Alex, “don’t you have a home to go to?” He and the guys laughed. Alex had enough and said, “Look why don’t you shut up and be helpful. These platters aren’t going to walk out on their own, so get them out.” He had put up enough with this shit. “Fine, you don’t have to yell at us,” one of the probies said. Alex handed each of them a towel and a platter and said that the platters were hot. They let the room grumbling. “Ryan, could you take the French Toast out. I don’t want to over cook it,” he said as he powered sugared it, “it’s too bad we have no orchids. They look great on platters.” “Huh?” Ryan questioned.

            “In Hawaii, we put orchids on out platters,” Alex said, “it makes a nice effect on the presentation.” “You are truly weird,” Ryan said as he took the French toast and bacon out. Alex cleaned the griddle and started the eggs. Thank God they are quick. Alex looked at the time. It was 8:10 am. They were just a little behind schedule. Alex put the eggs on the platter, picked up the platter of potatoes and walked out the door. He was not expecting a crowd watching him.

            Alex walked into the dining area. There were about thirty people sitting around laughing. They took one look at him and everyone went silent. Alex stood there with the platters in hand when one of the little kids said, “That’s the guy who gave us the muffin. See, he does exist, Mommy!” Alex said “Hi, here are the eggs, Ryan. I’ll have the toast out in a minute,” and darted back into the kitchen. God, that was embarrassing. They looked at him like he was from Mars.

            As he finished the last platter, Ryan came back into the kitchen. “You made a splash,” Ryan said. “Shut up and take this platter out,” Alex said tired. “Are you coming in to eat?” Ryan asked. “I’m fine. I had a piece of French toast. I can’t eat this much this early in the morning. You go with your guests and the rest of the guys and I’ll clean up,” Alex said. “You sure?” Ryan asked. “I’m fine, unless we need more food,” Alex kidded. “We’ll be okay for right now. I’ll keep you posted,” Ryan said as he went back into the dining area. ‘I’ll keep you posted?’ Alex thought to himself as he started to clean up.

            As Ryan exited, Captain Giovanni entered the kitchen. Alex looked up and thought to himself, ‘oh this just keeps getting better’. “Hi Carmen,” Alex said innocently as he was wiping the table down. “Alex, what are you doing here? Can’t get enough of the firehouse? I told you, you can get sucked in,” Carmen kidded. “Carmen, Ryan asked me to help him with the breakfast,” Alex started to explain, “I hope I’m not crossing any boundaries.” Alex was still afraid he was trespassing. “Don’t worry about it, Alex. It’s just funny to see you in our kitchen,” Carmen said looking over the mess that Alex was cleaning up. “You are staying to clean up, right?” Carmen asked. “Will all be done soon,” Alex said getting back to work.

            As Alex washed the sheet pans, dried the utensils and neatly stacked everything, he couldn’t believe the looks he got from the people outside. Alex felt like he was in a fishbowl. In Greenwich, those visits were like visiting someone’s house. He never felt this uncomfortable at those pancake breakfasts but then he was a little kid whom the guys would throw over his shoulder. As he thought harder, he always wondered why Alex Senior had not done the same. Other guys talked about playing horsy and the piggy-back rides their dads gave them as kids. At his house, it was golf, swimming and tennis lessons at the club. The world changes as you get older and the things that you did as a child differ from those as an adult. Alex cleaned up the rest of the kitchen and put everything away.

            Alex tied up the garbage and as he finished mopping the floor, Ryan walked in. “Thanks for leaving me here to clean up,” Alex said. “You said to go outside and join the guests,” Ryan said defending himself. “I’m sorry, I’m tired. Where does the trash go?” Alex asked. Ryan grabbed the trash and dropped it out the window. He looked out the window to see two garbage cans with the tops off. The garbage bag went directly in. That’s convenient Alex thought to himself.

            Alex asked if they had enough food. Ryan laughed and told him they just made it. The last muffin had been grabbed as he walked into the kitchen. “You’re kidding me, right?” Alex said almost shocked, “Ryan that was three pounds of bacon, three pounds of sausage, ten pounds of potatoes, two loaves of bread and that was just for the toast, not to mention the French Toast, muffins and three dozen eggs.” “You forgot the melon,” Ryan smiled. “Who the hell can eat all that food so early in the morning?” Alex questioned. “Look outside the kitchen,” said Ryan. It was too much for him to eat so early. He preferred brunch where you could eat later. Having those waffles the other day with Leslie was even a stretch for him.

            “Alex, these are fire fighters and their families. Trust me, these guys can eat. You need the strength for the job,” Ryan said. “To do what, lift an elephant?” Alex said. Although Ryan and a few of the other guys were in good shape, most of the guys looked like Casey, slightly over-weight with a small gut hanging over their pants. I guess they just work it off Alex thought and shrugged it off.

Hasbrouck Heights firehouse chef:

Art imitates life. Me cooking the last Engine One barbecue before I left for Grad School. Me setting up the buffet for dinner June 2022.

Author and Bloggers Note:

You can see what happens next by reading the novel “Firehouse 101”.

Retired Fire Fighter Justin Watrel, 19 year veteran of the Hasbrouck Heights Fire Department in Hasbrouck Heights, NJ.

My blog “My Life as a Fireman”:

https://mywalkinmanhattan.com/category/my-life-as-a-fireman-ff-justin-watrel

My Life as a Fireman: The Brothers of the Bergen County Firemen’s Home Association have began their Annual Fundraising Drive January 18th, 2026

The members of the Bergen County Firemen’s Home Association met at the Harrington Park Fire House to start the stuffing of the envelopes for the fundraising efforts of the organization. Monies raised by the fundraiser help pay for entertainment, refreshments, the food for the barbecue, gifts to the residents and for items that residents might need.

The members of the Bergen County Firemen’s Home Association at our 2025 Christmas Party for the residents

Santa joining us for the Annual Christmas party at the home

This fundraising effort does so much for our fellow firefighters at the home. It provides entertainment, refreshments, gifts at the holidays, special projects at the home that benefit everyone and funds for us to run our annual barbecues and Christmas parties.

Chef Prince cooking at our Annual Barbecue in August 2025

The wonderful barbecue feast made for the residents of the NJ State Firemen’s Home at the August 2025 Barbecue

If you are interested in becoming a member of the Bergen County Firemen’s Home Association, please attend one of our meetings at the Boonton Firemen’s Home in Boonton, NJ. Our meetings are in February, April, June, August, October and the first weekend in December for our Annual Holiday Party.

Members enjoying breakfast at our November meeting hosted by the Wyckoff Fire Department

The members of the Bergen County Firemen’s Home Association

If you would like to make a donation to our organization, please send it to:

BCFHA

C/O Jeff Parma

277 Harriott Avenue

Harrington Park, NJ 07640

Please make the checks out to the Bergen County Firemen’s Home Association

Our 2026 Meeting Schedule:

All our meetings at the home start at 12:00pm at the NJ State Firemen’s Home in Boonton, NJ:

February 15th

April 19th

June 13th (June Barbecue)

August 15th (August Barbecue)

October 18th

December 6th (Annual Christmas Party)

A big “Thank you” from The Bergen County Firemen’s Home Association Executive Board 2026

The Museum of Reclaimed Urbanspace 155 Loisadia Avenue (Avenue C) New York, NY 10009

The Museum of Reclaimed Urbanspace

155 Loisaida Avenue (Avenue C)

New York, NY 10009

(917) 577-5621

Open: Sunday 12:00pm-5:00pm/Monday-Tuesday Closed/Wednesday-Saturday 12:00pm-5:00pm

Admission: Suggested donation $5.00

My review on TripAdvisor:

https://www.tripadvisor.com/ShowUserReviews-g60763-d4459121-r1027918582-Museum_of_Reclaimed_Urban_Space_MoRUS-New_York_City_New_York.html?m=19905

The Museum of Reclaimed Urbsn Space at 155 Loisaida Avenue (Avenue C)

The Mission of the museum:

(from the museum website)

The Museum of Reclaimed Urban Space preserves the history of the Lower East Side’s grassroots activism and promotes environmentally-sound, community-based urban ecologies.

We do this by:

*Archiving and documenting the history of the Lower East Side’s activism.

* Educating visitors with exhibitions and guided tours of the neighborhood.

*Empowering individuals to participate in the drive for sustainable change with workshops and events.

Information of the museum

While walking around Alphabet City for my blog, MywalkinManhattan.com, I came across the Museum of Reclaimed Urban Space on the fast gentrifying Avenue C. Alphabet City, technically part of the East Village, has been going through mass gentrification since the early 2000’s. One of the reasons why the neighborhood has not been fully gentrified as been the Public Housing in the upper parts of the neighborhood and lining Avenue D.

The predicament though is even the public housing is going through a renewal with the renovation of the grounds and the buildings with new lighting, landscaping and sidewalks. Hurricane Sandy had really damaged the infrastructure of the complex and the City has been working on this for a few years (Hurricane Sandy was in 2012).

What has been happening in the lower parts of Manhattan as well as parts of Harlem, East Harlem and Washington Heights is that these have become the ‘last frontiers’ for gentrification as New York City keeps getting more expensive. The museum captures the transition of the neighborhood from a burnt out section of the Lower East Side with the bankruptcy of the City to show the grit of the neighborhood not to let their neighborhood decline.

What I enjoyed seeing is how the neighborhood residents banded together to take empty lots and turn them into community gardens, many of them still exist today. These tiny pockets of green have made the neighborhood more desirable to live in. With the expansion of NYU and Pace into the neighborhood and boom of college students moving into the neighborhood made safer by these long term residents have been changing the makeup of Alphabet City. The museum did a wonderful job showing how they banded together and fought the City as it improved in the 1990’s and tried to ‘plow over’ these gardens. There presence today is what gives the neighborhood its character.

The founding of the museum

The history of the neighborhood

The History of the Museum:

(from the museum website)

he Museum of Reclaimed Urban Space (MoRUS) was founded in 2012 by members of Times Up! environmental organization and based in C-Squat. As a living history of urban activism, MoRUS chronicles the LES community’s history of grassroots action. It celebrates the local activists who transformed abandoned spaces and vacant lots into vibrant community spaces and gardens. Many of these innovative, sustainable concepts and designs have since spread out to the rest of the city and beyond.

The museum showcases an often untold version of New York City history through photography, videography, authentic artifacts, and documents. MoRUS is a 100% volunteer-run organization committed to open, community-based action. With this space, we invite visitors to learn, engage, and participate in grassroots activism of the past, present, and future.

One of the interesting masks that dot the corners of the museum

A view of the inside of the museum

The Collection and Purpose of the Museum:

(from the museum website)

MoRUS was born in the East Village out of the observation that the neighborhood and its inhabitants, undergoing rapid transformations, are beginning to forget about their own history. When New York City almost went bankrupt in the seventies, community members struggled to preserve and restore their neighborhood. These activists have become fewer, and the new residents, who reap the benefits of their predecessors’ efforts, are left unaware.

Noticing it, Bill DiPaola and Laurie Mittelmann, both long-term residents of the East Village and members of Time’s Up! Environmental Organization, were determined to provide new opportunities for long-term activists to share their story and to pass on their experience and knowledge firsthand to new generations.

Located in the historic building C-Squat, MoRUS officially opened its doors in 2012 as a non-profit organization. The museum’s storefront was renovated almost entirely by volunteers. They did electrical work and plumbing, built walls, ceilings, and floors, and constructed furnishings such as a reception desk and an elaborate mosaic sign. This process took eight months, and involved other volunteers simultaneously sourcing funds and exhibitions, designing tours, and creating structure for the volunteer collective that runs the museum, such as guidelines, by-laws and committees.

Decisions are reached, events are planned, and new volunteers are plugged in through weekly general meetings and committee meetings. Committees include marketing, fundraising, administrative, merchandise, programming, tours, and exhibition/graphic design.

The Museum has become an important fixture in the neighborhood, not only to preserve the untold story of the East Village, but also to encourage community activism and sustainable development.

Day Three Hundred and Forty ‘Create Tomorrow’-An evening with the Bergen Institute for the Creative Arts (BICA) at Bergen Community College-A Local Journey May 22nd, 2025

On the evening of May 22nd, 2025 our college, Bergen Community College, on the Paramus Campus held a wonderful evening of music, dance, art, fashion and culinary delights through the partnership of the Colleges of Art, Music and Culinary Arts in the School of Business/Hotel Management, which make up the incubator, the Bergen Institute of Creative Arts (BICA). This evening showcased the talents of not just the students but the Professors who taught them as well.

The opening reception welcoming everyone

We started the evening with a wonderful cocktail party which the Culinary students created for everyone to enjoy. The food was wonderful and so beautifully displayed.

The delicious crab cakes and beef and cheese tartlets on the table.

The Caramelized Pork Belly has an Asian flair to it

The Vegetarian Quesadilla

The crab cakes were a big hit

The infused Water, Freshly Brewed Ice Tea and Virgin Sangria were offered as beverages

During the Cocktail Party, I got to talk to some my counterparts and some of the students on their works that night. They had done a wonderful job. The Art Department had their works hung all around the Cocktail Party.

The artwork’s theme dealt with the Migrant Crisis

Pictures of people involved in the Agricultural industry

The Fashion Program also put their designs and fashions on display during the party as well.

The student designers that evening showed their designs first at the Cocktail Party

After the Cocktail Party, we moved into the auditorium for an evening of entertainment. We would be getting to see the talents of the Theater, Dance and Music departments as well. The first to perform were members of the Theater Department, who did a wonderful job with their performances. These students could really belt out a tune.

The musical performance of student singer, Francesca Muffoletto, singing “Always Something More”

Then student singers, Ashlyn Kurtzmann and Christine Dunning performed “Perfect Strangers” from the musical “The Mystery of Edwin Drood”.

The start of the performance

The student singers performing “Perfect Strangers”

Our Dance Department performed next and student dancers, Manna Tao and Lila Knowles performed the dance, “La Bicicleta”.

The student dancers performing “La Bicicleta”

Then our Music Department performed next and one of our Professor’s in the Music Department, Professor John La Barbara, performed with students Steven Hanst and Haydn Day, original songs that he had written. All the music was a Brazilian theme and harmony was brilliant.

Professor John La Barbera with his trio performing “Aqua De Coco”

Professor La Barbera’s original song “Aqua De Coco”

After his performance with his trio, Professor La Barbera performed music from the movies with musician Gunnar Marks, one of our Music students on campus.

The last performance was all the music students, Gabrielle Buttacavole on vocals and Gunnar Marks, Steven Hanst on guitar, Aden Even-Ezra on bass and Michael Ramirez on keyboards performing original songs by both Gabrielle Buttacavole and Gunnar Marks.

The students performing “Share Air” written by the students

After the Intermission, Professor Mary Bays from the Fashion Department introduced her student designers and then they started the fashion show.

Professor Mary Bays introducing the student designers and they started the fashion show.

The Fashion show

The Fashion Show

The Fashion show

The Fashion show

The Fashion Show

Then the student designers came out with their models and did the runway finish with all their creations. These above creative designs were by student designers Michael Agostino, Camila Stefania Rodriguez Cervantes, Ediliana Pena, Priscilla Reyes, Donna Mendoza and Maritza Gomez. Their designs were quite unique.

The student designer and his creations

The student designer and her creations

The student designer and her creations

The student designer and her creations

After the Fashion Show was over to a very rounding success, Professor Ronda Drakeford, Chairwoman of the Hotel and Restaurant program thanked her students for providing the wonderful food for the program. The Culinary students did a wonderful job with both the cocktail hour and the desserts that followed the end of the program.

Then the performances ended and we all went outside the Ciccone Theater to have the dessert hour, which was not quite an hour as all the students, parents and faculty enjoyed the sweets and they were devoured quickly.

The Raspberry Tartlets served after the show

The Raspberry Chocolate Tartlets after the show

It was an excellent evening of students and faculty showing the immense talent of the students at Bergen Community College on our Paramus Campus and the skills they will bring forward in their future colleges and their careers. Congratulations to all our students involved with the Bergen Institute for the Creative Arts (BICA).

It was a wonderful evening everyone!

Day Three Hundred and Twenty-Eight Bergecco-Parc Consulting Inc. presents “The Bergen 250: Visiting Bergen County, NJ Museums: Promotional Plan for Visiting the Behnke Museum, Bergenfield Museum, Walking Tour of Coopers Pond Park and a Graveyard Walk of the South Presbyterian Church” December 11th, 2024

In my live classes, I open my consulting company, “Bergecco-Parc Consulting Inc.”, for business and the whole class bands together and we have one big project. In the era of post-COVID and online learning, I was lucky that I was able to teach one of the live classes on the Bergen Community College, Paramus Campus. It was such a pleasure welcoming students back to campus with live lectures and conversing with them.

The Bergecco-Parc Consulting Inc. corporate logo of the six trees

Contact Us

In the past, I have created these projects under the Bergecco-Parc Consulting Inc. banner, the main consulting company, the Orion Malls banner, a Mall design company and the Buscomonzefi.com banner, my Tech Division. Each business does its best to be creative, forward thinking and have a thought producing presentations. I also challenge the students to top on another in their presentations and build on what they have seen others do in the past.

Professor Justin Watrel, CEO & Co-Founder of Bergecco-Parc Consulting Inc.

The Behnke Museum Project:

I created the Behnke Museum promotion as a way to promote this wonderful museum located right next to the Bergen Community College campus for tourism. It is such a terrific museum but it never seemed to have any visitors. Not only that, it seemed that no one at the college including the Professors had been there or even knew what it was as they passed it everyday on their way to work. This project, which was the first project in the class, was going to change all of that.

With the help of Fred Behnke and the Board of Volunteers, we partnered together to help the museum promote itself for tourism and put the museum on the map. I created with the help of the Executive Team and the Student Consultants, a series of promotions, commercials and ideas to bring traffic into the museum. The Student Consultants also created an Instagram site for the museum, helped create a website and translated pamphlets into Spanish, Korean and Pilipino to help promote the museum to an outside audience where English may not be the first language. We started the project out with a tour of the museum.

The Fred Behnke Museum at 330 Paramus Road

https://www.facebook.com/FritzBehnkeMuseum/

My review on TripAdvisor:

https://www.tripadvisor.com/Attraction_Review-g46712-d4973052-Reviews-Fritz_Behnke_Historical_Museum-Paramus_New_Jersey.html

My review on VisitingaMuseum.com:

The Sunday Extra Credit tour that my class at the museum

On the Sunday before the formal Class tour of the museum, I gave the students extra credit towards their project to come in on a Sunday and tour the museum at their leisure. About a third of the class took advantage of it.

The next class, I picked my Teams, set up the Executive Team and then it was ‘full steam ahead’ with the project.

The Team:

The Project:

We arrived at the museum later that week for our formal walking tour of the museum and the class was broken up into two teams one upstairs and one downstairs.

The Class Field Trip to the Behnke Museum as part of the project

The Team Field Trip to the Behnke Museum

Touring the first floor of the museum

After the tour was over, we took our official Team Corporate picture for the project. Even though it was a gloomy day, it was all energy and smiles and a lot of promise to help the museum gain more visitors.

The Bergecco-Parc Consulting Inc. Behnke Museum Team picture with the Museum Volunteer Staff

The Student Consultants had a week to put the Presentation together and create a commercial to promote the museum and their PowerPoint on their ideas to create excitement at the museum. Here is their project Presentation and PowerPoint on the project. Please remember that they had seven days to do this.

The PowerPoint:

https://drive.google.com/file/d/1atn7BlTHfG88tND0P8fU1yNzmEpFrEG4/view?usp=gmail

The Video of the Presentation:

https://www.youtubeeducation.com/watch?v=krZNmHevETA

The Team Picture after the Behnke Museum Presentation to the Museum Volunteer Staff:

The Bergecco-Parc Consulting Inc. Paramus Team for the Behnke Museum

The Behnke Museum Volunteer Staff was impressed with the students ideas and thought there was a lot good ideas that they can use.

Commercial Group One:

Commercial Group Two:

Marketing Commercial Team Two:

Commercial Group Three:

Marketing Commercial Team Three:

Commercial Group Four:

The Bergenfield Tourism Project: The Bergenfield Museum, Coopers Pond Park and South Church Graveyard Tour Project:

This is when I got the idea of doing the same project in a larger form. I saw the Bergenfield Museum, a small gem on the other side of Coopers Pond Park, that did not much traffic considering the museum is open both during the week and the weekend. The building was an original Demarest homestead and the family had their family plot in the South Church which is located right next to the park. So I approached both the museum and the church to partner with me in creating a project to promote this corner of Bergenfield, NJ for tourism.

Cooper’s Pond Park during the Summer months

So I set up the next series of tours for my students that encompassed the Bergenfield Museum, Coopers Pond Park and the historical South Church graveyard where the Demarest family plot was located. The Bergenfield Museum building is the original Demarest family homestead so it tied in nicely to the project.

Walking through Coopers Pond Park inspired this fascinating project

https://bergenfield.com/notices-announcements/oem-notices/cooper-s-pond-update

Two weeks after the Behnke Museum project, I introduced this project and the next week we took a walking tour of all three sites starting with walking through Cooper Pond Park, a WPA project and one of the most beautiful and underrated parks in Bergen County.

We met with the Bergenfield Volunteer Board at the museum to start the tour

The Bergenfield Museum at 100 Cooper Street in Bergenfield, NJ

https://bergenfield.com/museum-society

https://www.facebook.com/bergenfieldmuseum/

My review on TripAdvisor:

https://www.tripadvisor.com/Profile/R4960NKjustinw/photo/776032151?m=19905

My review on VisitingaMuseum.com:

The President of the Bergenfield Museum Board, Joanne, helped me organize the Team Field Trip of the museum. She had four other docents from the Board helping in four different rooms so each Team would follow each other through the rooms. Each Team had about ten minutes in each room for the docent to explain the collection to them. The Student Consultants got to visit the museum on their own time as well.

Our class being greeted by the President of the Bergenfield Museum, Joanne

Touring the Living Room of the old Demarest Homestead

Touring the old Dining Room and the Chair Factory display in the museum

Touring the Kitchen area of the old homestead

Touring the Military Room of the museum

Discussions of the function of the kitchen on the farm

Discussing the Chair manufacturing in Bergenfield, NJ

The Student Consultants touring the Living Room

The Teams taking notes during the tour

After our tour of the museum was over, we took a group picture outside of the museum with the Board of the museum.

The Student Consultants from Bergecco-Parc Consultants Inc. visiting the Bergenfield museum

After we took the group shot, we walked through the park again to my take note of its Depression era past and beautiful views and colors and made our way to the historic South Presbyterian Church and its historic graveyard where the second half of the project would take place.

South Presbyterian Church at 150 West Church Avenue

https://www.southpresbyterian.net/

https://www.facebook.com/southpres/

The historic marker for the church

My review on TripAdvisor:

https://www.tripadvisor.com/ShowUserReviews-g46301-d32842329-r988828266-South_Presbyterian_Church-Bergenfield_New_Jersey.html?m=19905

My review on VisitingaMuseum.com:

https://visitingamuseum.com/author/jwatrel/page/2/

The Demarest Family plot in the church graveyard

Touring the South Church graveyard for the historical walking tour with members of the Church volunteer staff

The tour was lead by Bob Carpenter, a historian who is helping renovate this historical graveyard

The tour of the historical Demarest family plot, which ties into the museum building’s historical past, was lead by historian Bob Carpenter, who is helping the church renovate and restore the graveyard. Mr. Carpenter explained to us how he was fixing all the plots and historic tombstones and how the maintenance of the stones needs to be carefully done.

Mr. Carpenter explains how to maintain the tombstones in these historic graveyards

Video of the walking tour of the historic graveyard:

Both the church volunteers and Mr. Carpenter explaining to the students how families were buried in the 1700and 1800’s

We finished the tour that afternoon inside the South Church to learn its history in the community. Though it will not be part of the project, the church offered the students a glimpse into Bergen County’s past as the original church was built before the Revolutionary War.

The Student Consultants touring the pews of the South Church

Once the tour was complete, the Student Consultants had a better understanding of the locations where the project will take place.

The new project will include walking tours, historical aspects of all three locations, and ways of creating a Destination Marketing Plan for domestic and foreign tourism. This will take place when the Student Consultants present their ideas to myself and the museum and church staffs.

The student consultants had four weeks to this project and put together their game plans. The had to put together commercials to promote the Bergenfield Museum, Coopers Pond Park and the historical cemetery of the South Church. As an extra credit assignment, I had the students develop a Halloween walking tour with food and create a separate commercial for this of which three of the for groups completed.

Quiz Four-The Holiday Project

Before the Team made their final presentation, they created Quiz Four-The Corporate Holiday Party

The Proposal for the Holiday Party Project:

Video of the Team’s Holiday Party Project:

They did a great job on the ideas for the Corporate Holiday Party and came up with some clever menus and logos.

The Holiday Project PowerPoint:

The Christmas Greeting from the Executive Team:

Executive Greeting:

Team One Greeting:

Team Two Greeting:

Team Three Greeting:

Team Four Greeting:

Then came the big Presentation on December 11th, 2024 and this group did an amazing job with ideas for the Town of Bergenfield promoting the Bergenfield Museum, Coopers Pond Park and the South Church’s Historic Cemetery. Each Team tried to top one another.

The whole idea of the Bergenfield Project was not just to promote the museums, parks and historic churches but to create Destination Marketing Project to promote the Town of Bergenfield as a place to visit for both domestic and foreign tourism. This is the project that promotes that vision:

The Bergenfield Team website for Bergecco-Parc Consulting Inc:

https://bergeccoparcconsultinginc4.wordpress.com/

The presentation on the Bergenfield Museum

The day of the presentation the students had to be in professional dress with men expected to be in Jacket and tie or a suit and the ladies in blouses, slacks, suits and dresses. We presented this project to the Board and members of the Bergenfield Museum and to the Communications director of Bergenfield, NJ, which really gave the students a stamp of approval.

Video of the Presentation:

Part One:

Part Two:

PowerPoint of the Presentation:

https://docs.google.com/presentation/d/1VUbI7TwxcOVTjXf-Ra-7GbC7fErs0-VU2JSHVMDX9rc/edit?usp=sharing

I thought the commercials the students came up with were very clever.

The Commercials of the Bergenfield Museum:

Team One:

Team Two:

Team Three:

Team Four:

The Children’s Walking Tour of the Bergenfield Museum:

Team One:

Team Two:

Team Three:

Team Four:

The Coopers Pond Walking Tour:

Coopers Pond Park sits between the Bergenfield Museum and the South Church and is one of the most beautiful parks and underrated parks in Bergen County. The students were tasked with creating a Walking Tour of the park.

The beauty of Coopers Pond Park in Bergenfield, NJ during the Christmas Holiday season.

Team One:

Commercial One:

Commercial Two:

Team Two:

Team Three:

Team Four:

The Historic Graveyard Tour of the South Church:

The South Church Cemetery is one of the oldest and historic cemeteries in Bergen County and home to the Demarest family plot, one of the most prominent families in Bergen County. The students were tasked with creating a short Walking Tour video promotion for the project to promote the South Church for tourism.

Team One:

Commercial Two:

Team Two:

Team Three:

Team Four:

Some of the Student Consultants also for extra credit created a Halloween Walk for the Church.

The Corporate Picture at the end of the Presentation:

The Executive Team of the Bergenfield Museum project

Another excellent Project from the Student Consultants of Bergecco-Parc Consulting Inc.-Paramus Benhke/Bergenfield Team

I couldn’t have been more proud of a group of students who created an excellent project!

Day Three Hundred Twenty-Nine: Bergecco-Parc Consulting Inc. presents “Promoting Bergen County Farms: Visiting Old Schraalenburgh Farm and Farm Stand in Closter, NJ” December 12th, 2024

In my live classes, I open my consulting company, “Bergecco-Parc Consulting Inc.”, for business and the whole class bands together and we have one big project. In the era of post-COVID and online learning, I was lucky that I was able to teach one of the live classes on the Bergen Community College, Paramus Campus. It was such a pleasure welcoming students back to campus with live lectures and conversing with them.

The Bergecco-Parc Consulting Inc. corporate logo of the six trees

Contact Us

In the past, I have created these projects under the Bergecco-Parc Consulting Inc. banner, the main consulting company, the Orion Malls banner, a Mall design company and the Buscomonzefi.com banner, my Tech Division. Each business does its best to be creative, forward thinking and have a thought producing presentations. I also challenge the students to top on another in their presentations and build on what they have seen others do in the past.

Professor Justin Watrel, CEO & Co-Founder of Bergecco-Parc Consulting Inc.

I had done a blog promoting the farms (what is left of them) in Bergen County and thought this might be an interesting subject to research further. Farms are destination not just for walking around but for shopping, dining and for entertaining.

I chose Old Schraalenburgh Farm because of the beauty of the farm during the various seasons, the quality of the food and dining options and the location of the farm in comparison from the other larger farms like Alba and Demarest, who have bigger options such as apple picking and hayrides.

Old Schraalenburgh and Farm Stand at 110 Schraalenburgh Road in Closter, NJ:

https://www.abramdemareehomestead.org/the-farm

https://www.facebook.com/abramdemareehome/

My review on TripAdvisor:

https://www.tripadvisor.com/Restaurant_Review-g46367-d5269898-Reviews-The_Farm_Stand-Closter_New_Jersey.html?m=69573

My review on LittleShoponMainStreet@Wordpress.com:

I talked with their manager one day after class and he seemed intrigued by the idea of new promotions for the farm stand and restaurant. So I put the proposal together, presented the project to the students and then I arranged the Team Field Trip and then we visited as a class.

The Proposal for the project “The Farms of Bergen County, NJ: Visiting Old Schraalenburgh Farm and Farm Stand”:

On a sunny October afternoon, we spent class time touring the farm with the manager of the farm. It was the first time some of the students had had a field trip like this before for a business project.

Our Team visit to the farm in early October

Our host and partner in the project, Manager of the farm Nick Griepenburg, explaining the workings of the farm

Explaining the growing season at the farm and the honeybee business

Visiting the honeybee hives and the honey business on the farm that supplies fresh honey to baked items and for sale in jars on the farm

Visiting the chicken coops which supply eggs for baked goods and fresh eggs sold in the farm store

The Teams feeding the chickens on the farm and hearing about how they supply items sold on the farm

The Team on the Farm

The Team at the end of the tour

After the tour, we went took our Team picture for the Paramus Team working with the farm. This helps the Student Consultants create their own memories of the project and is part of their resume building.

Our group shot at the farm

After the tour, I took the Student Consultants to lunch at Pompilio’s Pizzeria at 223 Westwood Avenue in Downtown Westwood, NJ for a pizza lunch and time for them to get to know each other. These are always successful meals and gives everyone a chance to talk.

Pompilio’s Pizzeria & Restaurant at 223 Westwood Avenue in Westwood, NJ

https://www.pompiliospizzeria.com/

My review on TripAdvisor:

https://www.tripadvisor.com/Restaurant_Review-g46923-d4643410-Reviews-Pompilio_s_Pizzeria_Restaurant-Westwood_New_Jersey.html?m=69573

Team Two having lunch together and creating their game plan for the project

Team Three enjoying a pizza lunch together

This is how we create Team Building and getting the Student Consultants to get to know one another. It is an important part of the project. We break bread with one another and it is how we start the Team project. It was a nice afternoon over good food and conversation and how we are going to market this wonderful farm to foreign and domestic visitors.

Now four Teams will compete with one another to create a Digital Marketing Campaign, Special Events and promoting their wonderful bakery, restaurant, ice cream and flower businesses. Each Team will create a new logo, a commercial for the farm and develop three holiday events to bring families to the farm.

What was good about the project is that is that I hope it helps build their bakery, jelly and ice cream businesses as well.

Their ‘cottage’ businesses during Valentine’s Day

The homemade ice cream business

The homemade jelly business

One event is “Spring in the Air”, will promote the flower gardens and the floral business. They will create an event entitled “The Bunny Visits” with an Easter Egg Hunt on the farm with candy souvenirs. Another event is “The Spirits of Halloween”, for families looking for Fall events like Hay Rides, Corn Mazes and a Haunted Barn event. They will create a special Halloween menu from the Farm’s restaurant list for visitors. It will also promote the pumpkin and apple business.

The last event in development for the Teams is a winter event entitled “Mr. and Mrs. Snowball Arrive”, a secular event enjoyed by all families. This event will open the holiday season on the farm.

After the tour was over, the students spent the next five weeks creating their game plans and putting their creativity to good use developing commercials and shooting them on the farm, formulating logos to rebrand the farm and figuring out how to bring more traffic to the farm.

The student presented the project to myself and to Nick, the manager of the farm who helped me judge the presentations. It really was a great afternoon of new ideas and new ways of looking at the business.

The Corporate Website for the Farm Division of the Paramus Team:

https://bergeccoparcconsultingfirmcom.wordpress.com/

The Presentation of “Visiting the Farms of Bergen County”:

The presentation is done in various languages: English, Spanish, Arabic, Albanian, Korean, and Persian.

The PowerPoint Presentation for the Presentation:

The Farm Commercial for Team One:

See PowerPoint Presentation

The Farm Commercial for Team Two:

https://www.youtubeeducation.com/watch?v=VKzaIIcvNWo

The Farm Commercial for Team Three:

See PowerPoint Presentation

The Farm Commercial for Team Four:

See PowerPoint Presentation

The Holiday Dinner Project (Quiz Four):

For Quiz Four, I developed the Holiday project to build comrade and prepare the students for their formal presentation. The students are requested by Corporate to create a Holiday menu, an invitation and a holiday greeting in English and Spanish. They have forty-five minutes to create all this and it is always fun to watch how it all comes together.

The PowerPoint presentation on the Holiday Project:

The video on the Holiday Project:

The Presentation Day December 11th, 2024:

I have to admit I was a little nervous about the Presentation to the Farm that morning. Nick , the manager of the farm showed up on time as well as several parents and friends of the students showed up to watch as well. It ended up being a very fine Presentation with not too many hiccups and I was very proud of the students for all their hard work on the project. Since much of the work was done ahead of time, there was time to fine tune the project before the Presentation and that made a difference.

What I liked about the Presentation was the at the Introduction was done in English and Arabic with my Introduction in English and Spanish. About six languages were spoken during the Presentation and I saw some students confidence rise when they spoke in their native tongue. This gave the Presentation a more International appeal and I hope for that when people watch these videos all over the world in the future.

Me with my SVP of Operations Moamen Abdallah and President Gianna Cantatore after the presentation

The Corporate shot of me with the Paramus Farm Team after the Presentation

What I liked about the projects that this Team created is that they are so workable and can be adapted quickly with not a lot of expenses. Since the farm has all the products the Teams used either to raise money or use as refreshments, its a win win for the farm.

I found Nick, the Manager of the farm, to be very open to the student’s suggestions and it gave him many new ways of looking at the farm. After the Presentation was over, there was time for a Question & Answer session where Nick made some really good points. The students did an excellent job creating menus for the restaurant, interesting ideas on promoting the ice cream, bakery and honey businesses and general merchandising and packaging ideas to promote all the wonderful merchandise sold at the farm. It really was an afternoon of creative Marketing and all of this was done in five weeks.

What was the best part of this project was that I felt we made a real contribution in promoting this wonderful farm for domestic and foreign tourism and hope it has an impact in the farm’s future.

Now you have to go and try their farm burger!

Yum!

The Farm during the Christmas holidays after the project was over December 2024:

The outside of the farm decorated for Christmas

The decorations were very festive

The outside of the farm at the holidays

The inside of the Farm Stand Restaurant during the holidays

The delicious looking holiday pies at the farm stand

The farm is a lot of fun any time of the year.

Day Three Hundred and Thirty- Three Hasbrouck Heights Men’s Association Christmas tree sale going, going, gone! Sold Out! Closed for Business & Cleaned Up! November 29th-December 15th, 2024/January 18th, 2025

The sun rose on the day after Thanksgiving to start the sale

The day after Thanksgiving only means one thing to me (and that wasn’t why I had Pesto Pasta on Thanksgiving), we are getting ready for the Christmas tree drop off and the start of the sale in Hasbrouck Heights, NJ.

The set up for the sale

The week before many of the guys cleaned the site on the corner of Terrace and Jefferson Avenues and set the stands and the new ‘shed’ up for the start of the sale the next week. It amazing how fast the holiday season creeps up with us and then we are cleaning the lot again.

The organizing of the Christmas tree drop off

The truck turned the corner and parked by the lot at 7:30am with manhood the guys already there waiting to empty the truck.

The truck arrived at 7:30am

The guys preparing the truck for emptying out

Member Vinnie Decicco unloading trees

Around 8:00am we were joined by a group of high school students who made unloading so much quicker. With most of our members there, we were done unloading and organizing in about forty-five minutes.

Starting the line of members unloading

Unloading and unloading

And unloading

Video on the Unloading:

And unloading

Finishing the unloading

The finished unloading of the trees

The site open for business

The site open for business

Open for business

The members of the Hasbrouck Heights Men’s Association

About ten of us stayed through the first two shifts from 10:00am-2:00pm and from 2:00pm to 6:00pm. I stayed through the drop off, the three shifts, the parade and came back to finish the shift and close for the evening. It ended up being a thirteen hour day but we sold fifty-one trees and four stands, a new record.

We also added a float that helped with publicity.

The Men’s Association Float in the 2024 Hasbrouck Heights Holiday Parade

Selling into the late night

Our float in the parade that evening

Characters marching in the parade behind us

The first day of the sale after the Drop Off, I worked a triple shift and marched in the parade handing out candy canes, knowing that I would not be around for the next two weekends and I would be presenting back to back projects at work. So I worked a thirteen hour day plus the Drop Off and the Parade that night and then coming back and closing shop at 9:00pm. It was a long day!

On the night of December 13th, we gathered for our Annual Christmas Tree lot Party for the Men’s Association. I arrived at 9:00pm because I had so many papers to grade. The guys had to force me from my warm home to attend the party and I had a good time as I normally do.

Late night on the first night of the sale

Twenty-Five trees left the night of our Annual Tree Stand Party on December 13th, 2024

Us socializing at the December 13th Christmas Tree Lot Party. Twenty five trees left at this point

By Sunday night, December 15th, we were down to our last two trees. With not much stock left to sell, we put everyone on the honor system that they would pay for their trees by dropping the money off with our members. We think this is a fair system. After all, the money is for our Scholarship program.

The last two trees on the lot at 5:00pm

Not much left after that busy drop off just three weeks earlier

We put people on the honor system

All 427 trees sold out! Another great Christmas tree sale for the Hasbrouck Heights Men’s Association

Another great year and more scholarship money to give out next year.

On January 18th, 2025, it was time to close the lot down again after another successful selling season. About twenty of us got up at 8:00am and worked until 10:00am to put everything away and clean up the lot. We have to leave it better than when we got it.

Getting everything racked up

Packing up all the stands and equipment

Keeping it all organized for next year

The lot left better than when we found it

See you all on November 28th, 2025. We will be back!

Thank you everyone for another great sale!