The Prospect Park Zoo is one of my ‘go to’ places along with the Brooklyn Museum and the Brooklyn Botanical Garden when visiting Brooklyn. The three popular destinations are all in the same neighborhood and if you have a full day is worth the subway ride from Manhattan to visit.
The entrance to the Prospect Park Zoo
On a nice day, the best place to start is the Brooklyn Botanical Garden at opening, then head over through the back part of the garden to Prospect Park and walk to the entrance near Flatbush Avenue and go past the carousel and enter the Zoo past the old Leffert’s Homestead. The Zoo is just past that.
I had the most interesting semester for Spring Term at the college where I work. Everything started off fine. We had classes in the afternoon, good discussions on Marketing and had a very successful Team Project marketing the Lyndhurst Snack Shop, the new Bulldog Cafe, for business (See Day One Hundred and Fifty-Nine in MywalkinManhattan.com):
I had just handed out the next Team Project, “From Revolution to Renewal: Exploring the Historic Bergen County”, a major tourism project I wanted to the students to work on for the remainder of the semester the week before the break. I had the students to break up into groups and get to know one another and get their game plans in order before the Midterm. We had only one class to introduce the project and they set their group chats up and introduced themselves. The next week I gave the Midterm and then left for the Spring Break.
The Easton Tower in 2024
Our Logo:
Easton Tower is located in Paramus, NJ right next to the Garden State Plaza. It was the theme for our project “From Revolution to Renewal: Exploring Historic Bergen County”.
This project had been inspired by a couple of things. One was the fact that many of these students did not know their own County. They knew nothing of its history let alone had ever really explored it. It amazed me how many of them did not know the history of the towns they lived in and if there was a well-known cultural site in the town they lived in they never visited it. A few students said to me when I asked had they visited this or that in their town the answer always seemed to be “well I passed it but never really noticed it.”
Another thing that inspired the project was the Northwest Bergen Historical Coalition. Every year this historical group runs a “History Day” for the historical sites of northwest Bergen County. When I asked a friend who worked for the County why they did not have a weekend with all the sights in Bergen County, she said that it would be too difficult to put together. That was what I needed to hear to put this project together. To prove that it could be done.
It wasn’t just that. Many of the these sites were never visited and some were only open once or twice a year to visitors because their volunteers were getting too old. Many people were not taking these sites seriously in the role they played in not just the formation of the County but the United States. When you really read the history of the people who lived there or what the site meant, it was interesting to see what role it played in the history of Bergen County.
As I said in my previous blog on my Introduction to Business class creating the Ambassador Program, it was a harder go with my Essentials in Marketing class. They were a younger group who did not know much about the history of Bergen County let alone their own towns. I had poised the question many times in class about where they had visited in the County and mentioned many historical sites in towns which they lived in. Only a few had ever visited them or if they had had been way back in elementary school when it was considered part of a school field trip.
This is when I created “From Revolution to Renewal: A Historical Weekend in Bergen County, NJ”. This would be a two day weekend with an opening private cocktail party of the Arts Community and VIP’s followed by a two day tour of all of Bergen County’s historical sites with side trips to our wonderful historical restaurants and a scavenger hunt to wrap it all up.
I had started to arrange a series of field trips that we were going to take over the last week of school and the first week of Spring Break. I had planned a trip to Downtown Hackensack, NJ to see the Courthouse, visit two Dutch Reformed Churches and the cemeteries and then visit White Mana, a very well-known hamburger place that has been around since the 1940’s.
The Bergen County Courthouse, The Green and the Dutch Reformed Church in Downtown Hackensack, NJ
Our second field trip was going to be to The Pascack Historical Society, the Dutch Reformed Church, the Wortendyke Barn and then a tasting at Demarest Farms, a well known farm stand in Hillsdale, NJ.
The Pascack Historical Society in Oakland, NJ
The inside of the Pascack Valley Historical Society
Another field trip that I started to look into was the Aviation Hall of Fame in Teterboro, NJ and then a tasting at Spindler’s Bakery and Lovey’s Pizzeria in Hasbrouck Heights, NJ and then on to Mills Bakery in Wood Ridge, NJ.
I was doing this while running in and out of New York City for the Restaurant Show and a Michigan State University Alumni Night for the Big Ten Championship game against Ohio State University. I was just getting everything organized and then planning a quick trip to visit my mother when all hell broke loose and the government started to shut everything down. From a Wednesday Membership Night at the Met Breuer to a Thursday morning shut down of New York City and all air travel to Europe, the world changed.
Our Spring Break was extended a week to see what the State of New Jersey was going to do with the educational system and with that at the end of the week we were informed that we would not be returning to school. Not only did that mean no field trips it meant no more live class and I would not be seeing my students again. I was not sure how like my other class we were going to pull this project off.
None of my students had visited practically any of these sites or been to any of the restaurants on the project. Almost everything was closed. You could see some of the sites like the churches and memorials from the street but everything inside was closed. Everything would have to be done online.
The one thing I did have was belief in the class that they could do the work. I had been so impressed by their work on the Snack Shop project that I knew they could do the work. It was the intense research that would have to be done online. A crisis is when you see the best in people. I did.
While my other class had a better head start of the Student Ambassador Project, my Historic Bergen County Team had a lot of ingenuity. The one thing they didn’t know was the history of Bergen County, NJ. I could have asked them to visit some of the sites around the County which would not have been hard as the Reformed Dutch churches could be seen from the sidewalks as well as the cemeteries that surrounded them.
Places like the Camp Merrill Memorial and the Baylor Massacre site were open to the public in obscure areas and not in big parks that would have been closed during the pandemic so it would have been no problem visiting them. I did not want to put anyone at risk of anything at this time so I nixed them leaving their homes. I just did not want to be responsible for anyone getting sick.
Once we realized that we were not returning, I started to contact the President and Senior Vice-President of Operations who I chose for the project and started to get underway. Just like my other class, the students all had their own situations. Some students got sick, some just did not communicate with me, some had changes in their family situations and some had communications problems with me. On top of all of this, the Teams of Student Consultants regrouped and really worked their butts off to make it work.
The Talent Team who was responsible for setting up the salaries and benefits for the three-month Division formation had already started doing their work. They had found the location for the office before the break and had a lot of ideas they were contemplating during the break. Since the two Teams of students from Paramus and Lyndhurst would not be meeting up as I had originally planned, I had the Lyndhurst Team develop their own unique plan for their Division of the company.
The Talent Division set up their office design, created a Wrap Up party for the Division, created a set of ‘perks’ for the Division staff and developed a very fair package of benefits for the staff (see their website below).
The Marketing Division I created for the Team Project had the bulk of the work. I broke the Division down into three sections:
The Historical Museums/Parks/Homes & Zoo Division was responsible doing the research on every historic tourist site in the County. This included the historical homes, churches, parks, cemeteries, monuments and the zoo. They had to do the research on each and then for the website put together a small bio on them so that tourists could find them when using the website on their smartphones. This also included a Scavenger Hunt in the buildings that they had never been inside of before.
They also had to set up a cocktail party opening event at The Gallery Bergen, our on campus art gallery at Bergen Community College. The cocktail party was being created for Museum Curators, Historians, members of the Arts Community, Artists and VIP’s from the County.
The second Division was the Historical Restaurant Division whose job it was to find restaurants all over the County that predated 1980. We were looking showcase well-known restaurants with years of longevity in the County that were well-known not just in the community but around the country with foodies. Places like White Mana in Hackensack, NJ and Hiram’s Hot Dogs in Fort Lee, NJ.
The Third Division of the Marketing Team was the History Division whose job it was to research Bergen County’s History from the Lenape Settlements with the Dutch to the Revolutionary War to World War II. Bergen County played such a huge role in all the wars from setting up and training troops to munitions being developed here to battle grounds between the wars.
They were also responsible for researching a list of the ‘first family’s’ of Bergen County. People like the Zabriskie’s, the Demerest’s, the Terhune’s and the Haring’s played a big part not just in the development of Bergen County but in the formation of the United States especially during the Revolutionary War.
The Marketing Division itself was responsible for creating the Bergecco-Parc Consulting Inc. websites for the client that were eventually merged into one. The Marketing Team would be gathering information from the three Teams that made up the Division and create the site for tourists and residents who were going to attend the three-day History Event.
They were also responsible for filming two commercials. One commercial would be on the role of Bergen County in the United States foundation from the Revolutionary War to World War II.
The Team’s commercial on the ‘History of Bergen County’ for “From Revolution to Renewal-A Historical Weekend in Bergen County, NJ”
The second would be inviting people to come to visit Bergen County and all it has to offer:
The Team’s commercial on “Welcoming people to Bergen County, NJ” in many languages for “From Revolution to Renewal-A Historical Weekend in Bergen County, NJ”
This was a very extensive project, and I could not wait to come back to school after the break and start the project. When I took my students ‘out into the field’ (i.e. field trips) to the location, these projects made more sense to the class. The field trips to Paterson, NJ and to the Snack Shop on the Bergen Community College Lyndhurst, NJ campus resulted in extremely creative work and the students being able to see first hand what it was they were marketing. This would be put to the test when we did not return to the college.
I have to say of all my classes, I have never seen a collective of students regroup and get the job done. The Talent Team was very diligent and got their work done on a timely basis. My senior executives for that division lead their Team and created a game plan to get their job accomplished.
It was much harder in our Historical Division in that there was a lot of research to do with each site, restaurant and family that had to be carefully explored and researched in detail. It was not so easy with no access to certain books as all libraries were shut down and not everything was on an eBook.
Almost all the restaurants on the list were not open at the time of the project (a lot of them have since opened for take-out only) and since this was a younger group of students, they did not know a lot of the restaurants that had been opened for years. Here I was able to assist as a CEO and be able to add to the project. With the help of my aunt, who had lived in Bergen County since the 1950’s, we were able to create a list of about thirty five restaurants, candy and ice cream stores and bakeries all over Bergen County that tourists and residents alike would enjoy when they were touring on the Historical Weekend.
Still we were able to create an interesting commercial on the restaurants that were open since before the 1970’s. Here is the commercial for “Historic Restaurants of Bergen County” that the students put together:
This commercial really highlights the older restaurants of Bergen County, NJ.
Since all the cemeteries and churches were off limits for the duration of the project (they have now started to open), everything had to be done online by the help of Google. All the wonderful historic cemeteries that we were going to tour in Ridgewood, Hackensack, Dumont and Bergenfield were closed to us and I would not be able to show the significance of the families and how they intertwined with marriage.
The Dutch Reformed Church and cemetery on the Green in Hackensack, NJ
It was a rough first two weeks as communication was limited to just campus email but as things like Zoom and WebEx video conferencing started to be introduced then we were raring to go. My students were already group chatting and video conferencing with each other before my training was over and then it was ‘Zooming’ in meetings for the rest of the semester.
Some of my students needed to learn how to time prioritize and some of them needed to take their work much more seriously but when I read their final papers on the project, I realized that was not always so easy.
Some students were taking care of loved ones who were sick or had been sick themselves, some had multiple classes and not much access to computers and had professor’s like myself emailing them all the time so they got over-whelmed. It was a real challenge but I knew this Team of Student Consultants was up for the sense of self-accomplishment.
For the next three weeks before the Monday, April 27th presentation, I have never emailed so many people so many times answering questions, trying to find information and trying to guide people to doing their best work.
One of the attributes I let the students use was my blog site, VisitingaMuseum.com:
This way it would save them time in their research. I had found when I was putting the site together that many of these smaller historical sites in Bergen County did not even have their own websites. We also discovered as a Team that there was no site in the County or in the State that showed off all of Bergen County attributes.
To add to the historical sites and the historical restaurants, I had all the students in both classes do research on every town in Bergen County to add to the website. This way it would tie everything you needed to know about the County with the families, where they lived, who they were, how they played a role in the development of the County, the towns that they lived in and by the way when you are visiting all the great long service restaurants to dine at for the weekend.
All of this was a major challenge as the Team had never put a website together and the one that the mythical client, the New Jersey Historical Guild of Bergen County, had wanted had an interactive map. This all had to be created from scratch.
I am not sure what went on behind the scenes as I was not privy to the Group Chat but I could tell there was a lot of conversation back and forth on everything. I was lucky that I created an Executive Team who saw this as a challenge themselves. Nothing like this had ever been attempted by the County or the State of New Jersey Tourism that I knew of in past history.
On Monday, April 27th at 11:00am, the students presented me their Power Point Presentation and their commercials. If ever there was a Professor that was prouder of his students, it was me. The Team took all the proposed ideas that I came up with plus adding the history of every town in Bergen County (all 70 of them) and came up with a very creative website not just for the Historical Sites, History of the Country and Historic Restaurants but the Talent Division created their own website as well.
The Power Point presentation was attended not just by myself but with other members of the Historical Community of Bergen County and that made the presentation really special that the students would get that feedback.
I have to say that I was totally blown away by not just the Power Point Presentation but by the commercials and the websites that they created. The one thing I knew is that the global pandemic did not stop this Team of students from accomplishing the task.
Both of my classes exceeded and impressed me with all of their ideas. Hats off to all the students involved in both projects. You should be proud of yourselves!
Here is the Bergecco-Parc Consulting Inc. Historical Website of Bergen County, NJ:
I had the strangest semester this quarter at Bergen Community College where I work. The semester started off normal and was the typical night class. I would get in about an hour and a half early and prepare for class. Then it was lecture, class participation and then quizzes and exams. I had just given my midterm exam and then we left for Spring Break. I knew the outside issues that were surrounding us but the problems of the COVID-19 seemed so far away.
Even so in the back of my mind I knew this was going to be a problem experiencing what I did at the New York Restaurant Show and at the Chinese New Year Parade in Chinatown in the same time frame. Even Groundhog’s Day and the Big Ten Championship seemed subdued. I guess I just waited for someone to finally pull the plug and did they EVER IN A BIG WAY!
Two weeks before we left for Break, I reopened the Bergecco-Parc Consulting Inc. concept for my Introduction to Business class and gave out the Team Project and went over the guidelines of the project. I have to say that the students seemed pretty excited about the prospect of running a company. My President and Senior Vice-President were raring to go and the next two classes, the last one being the night of the Midterm, we were able to meet and it gave the students time to meet up and get to know one another. I knew it would be a successful project.
The Bergecco-Parc Consulting Inc. logo
I had thought about this semester’s Team Project for the class while we were presenting the Paterson Project last semester and thought about what many students had told me about their experiences at the College. Most seemed alienated from the other students. Others who had attended bigger four year colleges in the past felt their was no cohesiveness to the school, no connection because it was a commuter school. Others told me that they did not know anyone at the school until they did their group project. The one thing was true was there was no school spirit.
This gave me the idea this semester to do something to focus on the students and their experience at the college. While my Marketing class created a project for tourism in Historical Bergen County, I had my Introduction to Business class create a Student Ambassador Program that would welcome students to the college starting with the student getting accepted in high school and then take them on the whole experience of welcoming them once they got to Bergen Community College.
I decided to expand the “Welcome Week” project I did two years ago (see ‘Day One Hundred and Twenty Seven’ in MywalkinManhattan.com) that welcomed students and alumni back to the college and create an ambassador program as another part of welcoming students to campus. The Welcome Week project gave the students an opportunity to be involved with the campus when they graduated but I wanted to see something when they first got the letter of acceptance. So I created a Team Project that would combine the whole experience.
The Welcome Week Project-“Follow the Yellow Brick Road back to Bergen Community College-Welcome Week 2019”:
My questions was ‘How do we engage students when they are accepted to the college and then when they get here?’ ‘How are we sure that they do not get lost in the crowd?’ Since it is a commuter campus, how do we keep them engaged once they start classes? This was the challenge for the students to tackle with this Team project. We used the last two classes of the semester to meet and get everyone acquainted and have the Teams start the project. It started very smoothly.
Here was the inspiration for the Ambassador Program:
Here was the welcome to the college from the “Welcome Week” Team!
While on Spring Break, I got a memo from the college while attending the Restaurant Show that the college was going to extend the Spring Break a week to see what the State of New Jersey was going to do to handle the COVID-19 situation.
So I just continued on with the first week of break, attending the Restaurant Show, going to Blondie’s on the West Side to the Alumni Night for the Big Ten Championships, attending a 90’s Tech retrospect at the Anthology Archives and going to the Members night at the Met Breuer. All of this while I felt that everyone I was with at these events with were looking over their shoulders wondering what would happen next (See Day One Hundred and Sixty-“On Leave from “MywalkinManhattan.com” in MywalkinManhattan.com).
I was planning on visiting my mother on Thursday of first week of break so after the Restaurant Show closed I got my car serviced, my haircut, my dry cleaning and banking done and finished my housework in anticipation of my upcoming trip. Still everything loomed in the distance. The next morning all hell broke loose and the borders were shut in the United States and the stock market went wild! The market was dropping like crazy.
So in between talking to my mother, my broker and other family members everything was cancelled and I stayed home and by March 13th, the whole country started the lock down. I could not go into the City and continue my walk of the Theater District or work in the Soup Kitchen as everything in the City immediately shut down. I just wondered how this would play out with the College. Even before the break many of my students had been asking questions about this that I could not answer.
While we were on break a lot of my students kept in touch with one another and we were working on the project during the second week of the break. I was only allowed to email students if they emailed me (they were still on their break) but I would CC everyone on my emails to keep the lines of communication open. It was only at the end of the second week that we knew we would not be going back to school and all the classes would go virtual. It was then I was emailing my students and going over what we needed to do to proceed with the project. This is when the project got interesting.
Some of the students had kept in touch over the break and had gotten the framework done for their sections and had some ideas of what they wanted to do. So we were better prepared than the other class I had who had one afternoon to get their game plan together. When we realized we would not be going back to class and everything would have to be virtual, it made the class even more interesting and a big challenge. Most of the students had a good handle on the work and many parts of the project had been started.
The project was broken down into sections. Bergecco-Parc Consulting Inc. (an acronym for Bergen Community College-Paramus Campus) is a hierarchy in company form. I set up my Executives and broke them down into different divisions. My President and Senior Vice-President ran the show. They would report to me and let me know how the project was progressing. They were in charge of putting the Power Point presentation together and finding our headquarters.
The slogan that the Team came up with for the project.
My Talent Division was in charge of setting up salaries, the benefits package and the office space design for a three month period that we would be working on the proposal for the client. Once the President and Senior Vice-President of Operations found the location for the offices, it would be the Talent Team’s responsibility to design and furnish the office. They would also set up a series of ‘perks’ for the office, things like snacks for the office, team building projects and employee relation items like Daycare and transportation reimbursement.
My Marketing Team was responsible for setting up the Corporate Website (based on the one that had been set up for the Paterson Project) and expand it to include all Bergecco-Parc Consulting Inc. projects from the past, shoot commercials welcoming students to campus and what it is like to attend Bergen Community College and set up the logos along with the Spirit Division and then find ways to ‘market the college’ to the incoming students. They were also in charge of designing the new “Ambassador” uniforms for the Student Ambassadors to wear when attending events.
My Spirit/Special Events Team was responsible for all the ‘spirit’ related projects. They were responsible for setting up our Spirit Welcome’s to incoming high school students and once they got to campus, organizing a series of events to get the students involved in the campus. They were also assigned to set up the special events to welcome parents and students to campus.
On the High School Level, the Spirit/Special Events Division was to create a “Spirit High School Welcome” that entailed the Student Ambassadors visiting each high school in the are where students had been accepted to Bergen Community College along with some students athletes and hold a “Meet & Greet” over a pizza lunch with the incoming students to welcome them to campus.
Here is the commercial that welcome’s new students to campus!
On the College Level, the Spirit/Special Events Division was to create a series of events for when the incoming students arrived as well as events that current students could attend called it the “College “Bulldog” Spirit Welcome” and this included:
*A formal Campus Tour that each student was to take when they arrived on campus. This way each student knew where things were located on campus and become acquainted with what services were available to them.
*A Parent’s of Athletes Reception and Pep Rally which was to be an evening exclusively catering to student athletes coming to Bergen Community College and their parents which included a light dinner and pep rally that included the cheerleaders, the dance team and other student athletes that was to be held the night of our rival Men’s Basketball game with Passaic Community College.
*A Parent/Student Barbecue which was to be held the weekend of the first home Men’s Soccer game that invited all incoming students and their parents plus the members of the Men’s and Women’s Soccer teams and their parents. The barbecue was to have an extensive menu of all sorts of fall favorites.
*A First Night at the College that was to be held the First Friday after the College resumed that included a night in the gym getting to know the clubs and organizations on campus. This also included snacks provided for the evening and then the evening ended with a concert for all the students.
The Spirit/Special Events Team was also responsible for designing a new School Mascot, Spirit Shirts for the the Men and Women’s Basketball Teams and create a School Fight Song. I know it would be a lot of work but it is fun to see the creativity of the students when put under pressure.
Here is the commercial that promotes the college when students come to campus!
It was even more pressure when we did not return to campus and the whole project had to be done by email and then Zoom meetings. I would not see my students again for the rest of the semester and because of school policy I could not speak to them over the phone. Until I learned what Zoom was and was allowed to have video conferences with them toward the end of the semester, I have never written so many emails before in my life. I swear I was on the computer everyday all day especially on Mondays, Wednesdays and Fridays. I never left my home office the whole day.
It got even more confusing when a few of my students disappeared at the beginning of the semester, a few students got sick and then it was the disagreements and misunderstandings you have when emailing people. I had never worked so hard pulling a project off before. Communication was limited until the use of Zoom videoconferencing came into play. Even then that was toward the end of the project so everything was being done through long lengthy emails.
Then for about two weeks I heard nothing from the team as members of the Executive Team had not been in contact with me. We were at the height of the COVID-19 crisis and I was worried about my students. Some just stopped answering emails and I would find out later that some of them or their family members were sick. It was a trying time in the trenches.
Then I sent out an email about two and a half weeks before the presentation and everyone started to contact me. What floored me was how far the students had come along with the project with little assistance from me. Some of them took me ideas and just ran with them.
Some of them came up with their own version of my ideas which I liked. They created home and away shirts for the basketball games, set up spirit sections, came up with new ideas for food venues like having Boston Market take out meals for the ‘Parent’s of Athletes Reception’ and the Team’s creative ideas on a new school fight song. The Team even developed a new school mascot, “The Bulldog”.
The new Bulldog Mascot Costume
We ended up having both a WebEx meeting and a Zoom Meeting before the presentation on Friday, April 24th at 8:00pm. It was so nice to see everyone again. I had not seen my students since the Midterm exam and it was good to see that everyone was doing okay. Their lives like my own were turned upside down but we all had to make the best of it.
On the night of presentation was interesting. It was not the most pleasant weather and I was afraid that the computer would go down. We lucked out that everything went by smoothly and the presentation went by fine. What was nice was our Head of Athletics and our Head of Public Relations for the college were able to join us for the presentation.
Here is the new Bergecco-Parc Consulting Inc Website:
Here you can see the full Power Point Presentation and the Commercials.
I could not have been prouder of a group of students who under all the pressure of not being in class, people suffering from the illness. family situations at home, job issues and personal stress made the project work.
The students at Bergen Community College’s Business/Hotel Management School proved to me that they can compete with the best. I was happy to give a lot of “A’s” this semester!
I was just watching ’60 Minutes’ tonight and it has never been scarier to be in New York City. The hospitals are being over-whelmed by patients that are low on supplies and the medical staffs are tired, burnt out and still stepping up to the plate to help get people better. The streets are empty with people as the last of the tourists left two weeks ago and the crowded streets of Manhattan that only in December were packed with so many people that you could not walk seems like a distant memory.
What should have been a great night for everyone. Michigan State WON 80-69!
As you have read from my last two blog entries, I was in Manhattan from March 7th until March 10th walking the International Restaurant Show, watching the Michigan State-Ohio State Basketball game at Blondies Bar on the Upper West Side for who would be the Big Ten Champion (MSU won Go Green Go White) that Sunday night, at the Anthology Film Archives watching Sandra Bullock in “The Net” for a series the movie theater had on 1990’s Internet films on Monday night and then my last night in the City on Tuesday, March 10th for the Gerhard Richter Exhibition at the Met Breuer for a Private Members Night. All this while everything was going on around us.
The night I went to the Anthology Film Archives, I stopped in Chinatown first to go to Wonton Noodle Garden on Mott Street (see review on TripAdvisor) for dinner. What shocked me was how empty the place was that evening. This is a restaurant that is packed all the time and it is open until 2:00am. The only people who were there were myself and two tables of NYU students.
When I asked the waiter where everyone was, he threw up his shoulders and said “Everything going on in the world”. I knew it did not look good that night as the rest of Chinatown was empty. The East Village was hopping with college students and the neighborhood around me was busy but you could feel the mood shifting.
Wonton Noodle Garden’s Cantonese Wonton Soup with Egg Noodles and Roast Pork can cure all ills.
‘The Net’ Trailer
Sandra Bullock can cheer anyone up!
I felt this at the Restaurant Show where you could walk down the aisles of the show and never bump into anyone. The Tuesday afternoon that I went in to see the show one last time by 3:30pm most people had packed up and gone. The show did not close until 4:30pm. They were ready to go by early that morning. So, my last five days in Manhattan I felt the mood changing as people were not sure what to do.
That last night at the Met Breuer as I walked the crowded floors of the museum enjoying the Gerard Richter Show before the opening to the public, I could hear in the corner’s members saying “I am really surprised they did not cancel this.” and “Could you believe this crowd with what’s going on?” It was like all of us knew this was the last night of “ballyhoo”.
All over the world people are banding together to contribute what they can and keep the human spirit alive by volunteering where they can and helping one another out. I know that between my work at the College and the Fire Department everyone has me running around and my spirit of volunteerism is never lacking.
So, to all my readers especially the ones who are displaced New Yorkers remember that New York City has seen it darker days in the past and has risen to overcome them. There is a real spirit in the City that is not replicated anywhere else in the world and we saw that in the 1970’s, 80’s 90’s and on 9/11 to current days.
That was until 1977 when we rediscovered that spirit and said “I LOVE New York!”
To cheer everyone up, I pulled the old campaign from YouTube from the dark days of the 1970’s and 80’s to show how the human spirit can overcome anything if we pull together. So, this special entry of “MywalkinManhattan” is dedicated to all of you who will never let that spirit die both here and where you live now. We will get through this!
After all “WE LOVE NEW YORK!”
The song that started it all:
The original campaign videos:
New York City after 9/11:
The Original Campaign videos from the 1980’s 1-5:
How the “I LOVE NEW YORK” campaign came about:
This excellent documentary was done by a New York High School student in 2006.
Songs that represent the true spirit of New York City:
Native New Yorker by Odyssey:
The Great Liza Minnelli singing the best version of “New York New York”
Welcome to Bergecco-Parc Consulting Inc. from Professor Justin Watrel, CEO & Co-Founder:
“This is the second time I have opened the firm, Bergecco-Parc Consulting Inc., for my Introduction to Business 101 class. As a College Professor, I have always felt that the only way that the students are going to learn is by doing the work in real life. So every semester we do a group project that encompasses everything we are learning in the text book. The entire class becomes members of the Paramus-branch Team and they have to do a real life project that has to be presented in front of a group. This project took it one step further as the Team was invited to present the project to His Honorable Andre Sayegh, Mayor of Paterson and his Executive Team.”
The website for Bergecco-Parc Consulting Incorporated’s latest project: “Take me back to Paterson, NJ”:
For this semester, I developed something different from the previous projects. I had been in Paterson, NJ visiting some sites for my blog, “VisitingaMuseum.com” that is available on WordPress.com as well, that is an off-shoot of my main blog, “MywalkinManhattan.com”.
I had visited the Paterson Museum one afternoon and then walked to the Paterson Falls, which is the second highest Falls east of the Mississippi. Along the way I had a hot dog and fries at Libby’s Lunch, a restaurant that has been in Paterson since 1936 (See my review on TripAdvisor-Now closed in 2021).
The Paterson Museum at 2 Market Street
Inside the Paterson Museum
While I was walking around the Falls after lunch and admiring them for all directions, I wondered why people don’t come down and visit them.
The Paterson Falls in the Summer
Paterson, NJ does not have the best reputation in the State of New Jersey. The schools, the gang problems and the poverty rate does not add to the reputation of a city that has been left behind. It was once the shopping and entertainment mecca from the end of the
Second World War until the riots of 1967. ‘
White flight’ and the closing of manufacturing plants sealed the fate of the city and the 1991 fire of Meyer Brothers Department Store in the downtown area just personified the problems of the City.
Downtown Paterson, NJ
The former Quackenbush Department Store
Yet I still saw something there. There is a lot of beauty to the City. Walking from the Falls back to the Paterson Museum I decided to find Lou Costello Park, a small square that is dedicated to the Comedian Lou Costello of the comedy team of Abbott & Costello. This small park just down the street from the Falls and was weed investing and full of homeless people. It was a little scary walking through the park, more for the homeless than for me as they thought I was an undercover policeman.
Lou Costello Memorial Park
The park in the summer
Walking down the street from the park leads to “Little Lima” the home of one of the largest population of Peruvian-Americans in the county. This vibrant neighborhood contains restaurants, retail stores, bakeries and salons and there is a lot to offer. This was once home to a large Irish population who used to work in the Mills and then it was Paterson’s Italian “Little Italy” until about the 70’s when most families moved to the suburbs.
Little Lima in Paterson, NJ
I stopped in Los Immortales at 21 Market Street, a deli/bakery (see review on TripAdvisor) for a snack. They had the most delicious dulce de leche doughnuts, filled with a kind of caramel tasting sweetened milk filling. They also had delicious pastilitos, similar to empanadas, a pastry filled with beef or chicken.
Los Inmortales at 21 Market Street
On another trip I made to the City later that week to finalize the field trip, I ate at Central City Pizza at 301 Main Street (see my review on TripAdvisor). Their pizza was amazing for a small pizzeria. The slices were huge, the pizza sauce amazing and at $2.00 a slice was well within budget.
All of these sites were only within a few blocks of one another. As I was walking back to the car at the museum, it dawned on me why people were not coming here with these free cultural sites and reasonable meals. This is where the idea for marketing Paterson, NJ for tourism came about.
The front of the Paterson Museum
The front of the museum
This semester I wanted to introduce my business students to the concept of marketing and using their business tools from class to see the same vision of the City that I was seeing. So I presented the project, “Take me back to Paterson, NJ”, to the class. How could we take the second largest City in New Jersey, one that was surround by some of the wealthiest suburbs and make it a destination to travel to for entertainment?
Our logo promoting the City of Paterson, NJ
Another proposal on the logo for the City
What I like about working with students in the entry level classes is their eagerness to look at things in a new light and their ambition to push themselves on their own. When I set the Executive Team up, it was interesting to see how they all come together. It takes time but I always see new relationships and friendships come out of it.
Walking through ‘Little Lima’, the Peruvian section of the City of Paterson
It was a slow start on the project as the students had to get to know their groups and the trust factors start. I saw the project start to jell when I arranged a trip ‘into the field’ to Paterson, NJ after our Midterm exam. I was surprised how happy some of the students were to go on a field trip. We lucked out and the weather was terrific, warm and sunny, a perfect fall day.
Our trip to the falls really amazed them
The interesting part of this trip I found out later on in their research papers on the project was that many of them were worried about visiting Paterson, NJ. The reputation was already established in their minds and it was my job as their CEO of the company to change it.
As a group, it was an information trip and I could tell really opened the eyes of the students. Not only were they really surprised by what they saw but I liked how they bonded together both over lunch at Libby’s for a hot dog and fries and touring the Falls for a second time.
We started the trip by visiting the Paterson Museum first and meeting the curator and staff. I don’t think the students realized what a rich history Paterson had and the role it played in the history of this country. The Paterson Museum covers from the time of the Lenape Indians when they used this area as a fishing site and for worship to when Alexander Hamilton created the first planned City using the water source as energy and this lead to the creation of the Silk Industry henceforth the nickname “Silk City “.
The Museum covers the history of the City of Paterson including famous individuals such as Lou Costello the Comedian, the growth the aerospace business of Curtis-Wright, the gun manufacturing industry, the silk industry and locomotive industry. There is also displays of minerals from the area as well as art work. Some of the students from our Talent Division had to plan a press party here so they asked lots of questions.
The history of ‘Silk City’ at the Paterson Museum
Touring the museum
After our tour of the Paterson Museum, we started our first part of the tour of the Paterson Falls before lunch. Since the day got clearer and sunnier, the Falls were in their prime. It was just beautiful to enter the Paterson Falls National Park.
The Paterson Great Falls in the Great Falls District of the City of Paterson at 72 McBride Avenue
This is where the students were able to capture of the real beauty of the City. The Falls were just beautiful with all the leaves changing colors behind them. We saw the entrance to the park for a quick explanation of the Falls and how they developed and how the Indians used this area as their summer camp.
The Paterson Falls
Before we took a full tour of the Falls, I took the students to Libby’s Lunch at 98 McBride Avenue (See review on TripAdvisor-Closed in 2020), a small diner restaurant that has been by the Falls since 1936. We had a group lunch of hot dogs and French fries (some of the students had turkey burgers) and Cokes. This is where I really saw my students bond. There was a lot of laughing and talking around the table and I could see that everyone was having a good time. The service could not have been nicer and more friendly and our waitress handled this large crowd well.
Libby’s Lunch in Paterson, NJ at 98 McBride Avenue (Closed in 2020-now Silk City Cafe)
After lunch, some of the students had to leave for work and other classes (they would return later for future visits) and the rest of the class and I continued on with our tour of the falls. We walked from the restaurant to the top part of the river and walked over the bridge covering the Falls and then we walked over the Falls. That’s when I knew I had their attention. The Falls are just so majestic and natural that when you hear the roar of the Falls it is enjoyable.
The hot dogs and fries were terrific
I gave the students about twenty minutes to walk around the park and just admire the view. I could see that many of the them were captured by the beauty of the park and after walking all over the park, some of them met on the benches below and just talked. it was nice to see that they were getting along so well.
Our next stop was Lou Costello Park, a tiny triangle of land down the block from the Falls and into the Mill district. This small park was dedicated to the famous comedian is located just behind the ‘Little Lima’ neighborhood District just off Ellison Street.
Lou Costello Park on Van Houten Street
The information sign in the park
It is a sad reminder of the famous comedian. The park was falling apart and I had to warn the students of the homeless who took up residence here. For the most part, our group seemed to scare away everyone and we were able to walk the whole park with no problems. The statue could have used a good sandblasting and the lawn a good mowing and trimming but overall it was a good tour. There were not a lot of homeless that day in the bandstand.
Our next part of the tour was to “Little Lima’, the Peruvian-American district of shops, bakeries and restaurants that is tucked between Downtown Paterson and the Paterson Museum. Little Lima is between Main Street, Spruce Street, McBride Avenue, Cianci Street and Ward and Olive Streets. The border is with the Paterson Museum.
We walked all the streets in the neighborhood and on the edge of Downtown Paterson, where I showed the students all the Beaux-Arts buildings that once made up all the upscale department and specialty stores, office buildings and hotels. The one thing our little group did was shock all the merchants and patrons who looked at us like “Oh, no gentrifiers!” If I saw a mixed combination of students and a professor walking through my neighborhood, I would think the same thing.
Walking down Market Street in Paterson, NJ once the shopping hub of North Jersey
We walked all the side blocks so that I could show them the businesses that were open and the condition of the neighborhood. We walked all around the church area and parking lot for a view of where we could hold events. Then I took them to Los Immortales at 21 Market Street (see my review on TripAdvisor) for dessert. We had the most delicious doughnuts filled with dulce de leche that I had eaten a few weeks before and cookies filled with the same. Each of the students took time to walk in and check out the store. Some even bought pastiletos, a type of empanada even after the big lunch. We really wiped out their baked goods. The staff got a kick out of it.
Los Immortales at 71 Market Street in Paterson, NJ
We walked back to the Paterson Museum and ate our dessert outside on the benches. We discussed the day and then the next group of students had to leave for classes and work and the last group of us headed to Lambert Castle.
Lambert Castle is located away from the downtown and we had to go to Garret Mountain Reserve Park to visit the former mansion of silk baron, Catholina Lambert. The home was closed as it was getting ready for the annual bazaar and then after the holidays it would close for a five-year renovation.
We got to walk the grounds and admire the castle with its spectacular views of Paterson and New York City plus the glorious foliage that surrounded the house and the hillside. We got to walk the fountains and walkways around the house and discussed how this could be used for parties and get togethers. From there, we finished our visit and now it was up to the students to work their magic.
From that afternoon on until the presentation on November 22nd, we met at the end of class to have Board Meetings and group discussions on our progress. Some of groups gelled better than others and with each class that I have done this there are always the ones who think they don’t have to do anything. They always stand out in the crowd.
Then there was a weird twist to the project. I stopped in City Hall in Paterson to see the Mayor and drop off a copy of the project to see if he and the Council would come and hear the presentation. Because of a mix-up in appointments, he thought I was someone else and being in a blue suit I am not sure knew who I was or what I was doing there (the intern who told me to come in was off that day and did not leave the message).
Paterson City Hall at 155 Market Street
We had a good laugh and I proceeded to tell his Honorable Andre Sayegh about our project for my class. We had a long discussion about what I wanted to do and the things I wanted the students to achieve on the project. He liked the ideas and came up with a better idea then him coming to class (he worked as a college professor as well and his class was right after mine). Why didn’t bring my class to City Hall to meet him? I loved it and told the Mayor I had to check with the school and then with the students but it should not be a problem.
The next week after our quiz and then lecture, almost everyone in my class got into their cars and off we went to Paterson City Hall on Market Street for our visit with the Mayor. I will tell you, it was a great meeting. The Mayor Sayegh is so personal and so enthusiastic about building the City of Paterson back to being an entertainment and dining destination that he embraced the project and encouraged all of my students with ideas and questions that we might have on how to bring tourists and surrounding residents back to the City.
My class and I meeting with His Honorable Mayor Andre Sayegh
With that I invited the Mayor and the Council to come to campus to hear our ‘pitch’ on how to sell the City of Paterson as a destination. He upped it more and asked if we would like to make the presentation in Paterson City Hall the morning of the project.
The class got all excited and high-fived one another. I asked everyone to slow down as permission to do this project would have to come from the Dean’s Office. I just can’t take thirty students to City Hall on a Saturday morning to present a project without permission. So with the help of my Chairman, Dean and the Vice-President of the College, we got the approval to present the project in Paterson City Hall.
I am the first one to say that I was really nervous about the presentation. I had not seen a dry run of it before that day and I found out later in the student’s papers that I read that there was a lot of last minutes preparations for the presentation up to that morning. When we got to City Hall I could see that a lot of students were nervous and when they were giving their presentations there were some that ummed their way through. This was not a problem as when you are giving your first presentation especially in a real life situation, it can be nerve wracking.
Presenting the project at Paterson City Hall
Even before the presentation I was giving the students their Dress Code grade. Getting a group of Millennials and Generation Z students to dress like it was the Reagan Administration was a challenge. Some of the men did not own suits or a blue blazer, so I allowed sweaters. Some did not know how to tie a tie but I have to admit they all had shoes that were shined. Still they presented themselves as gentlemen. The ladies were completely professionally dressed in dresses, skirts, blouses and pantsuits.
Still I opened the presentation to the Mayor of who I was as CEO, who we were and the presentation that we were about to give. After that I had the President and the Senior VP of Operations take over and what a job they did. We were working without a screen, monitor or projector that worked (surprising for a City Hall) but our President took full control of the situation and she and the Senior VP can it like pros.
Each team gave their presentation group by group. We started with the Special Events team with a presentation by their VP and her teams. We had the Lambert Castle team, The Paterson Falls Team, The Paterson Museum Team and the Abbott & Costello Film Retrospect Team. Each gave their presentation on how they would promote their areas followed by commercials promoting their section.
The Paterson Falls Team Commercial:
The Paterson Museum Team Commercial:
The Lambert Castle Team Commercial:
Then our Restaurant Team made their presentation promoting “Little Lima” as a dining and entertainment district in the way of the new “Ironbound Section” as in Newark, NJ. Our VP of the Restaurant Division also came with samples of Peruvian cookies for everyone to sample which I thought was a nice touch.
The ‘Little Lima’ Restaurant Team Commercial:
Our VP of Talent & Security and her team gave their presentation on how we were going to pay for the Paramus Division. She and her team gave their report of salaries, benefits and perks of the company. As a progressive and innovative company, Bergecco-Parc Consulting Inc. wants to keep the employees happy.
The President and Senior VP lastly gave their report on where we would be running the Division from and picked out the location in an office space in Downtown Paterson, NJ right near City Hall where we could work with the Mayor and his team.
When the students finished their presentation, I was floored by the professionalism of the project, the details and just the way the students presented themselves. I swear I thought the whole thing was really real as did the Mayor and his team.
When we opened it up for questions of the Executive Team, I enjoyed hearing how the students could justify their work and research with the field trip and then their own visits to Paterson on their own. Some of the questions got so detailed that I thought they believed this was a presentation by an outside firm. It was a great relief when it was over. The students were happy and the Mayor and his team seemed impressed.
Our last order of business was taking a picture of the Bergecco-Parc Team with the Mayor and his team. That was a thrill for me. You will never know how proud of I was of this group of students (and of all my students who do this project.
The Bergecco-Parc Consulting Inc. team Fall 2019 with his Honorable Mayor Andre Sayegh and his Executive Team at Paterson, NJ City Hall November 22, 2019.
Here is the attachment to the Bergecco-Parc Website:
The Presentation was feature in the recent “Inside Edition” of Bergen Community College Number 8:
As the team broke up and I talked with the Mayor, I saw the team leave one by one with new found respect for one another. Frustrations, concerns and last minute details over. Was the presentation 100%? There were some things we needed to work on including some dress-code issues, articulation in speeches and some of the details of the Power Point but this is what a real team faces everyday when they go to work. Who really does the work, who doesn’t, who thinks they can ‘coast by’ and who does the extra mile. I hope they all thought of this by the time we got back to class after the Thanksgiving break.
I said my goodbyes to everyone and had a quick conversation with my President and Senior VP of Operations to tell them how proud I was of the ladies for leading such a good presentation and taking control of the situation with the IT.
The only bad part is I never got to taste one of the muffins that the Mayor brought in for the team for breakfast. When I finally left, everything on the breakfast table was gone (more like stripped away).
When I came back from Florida after my break, I called the Mayor to hear his feedback and the best part was he said ‘he would hire us’. That was nice to hear!
If there was ever a Professor that felt prouder of his students it was me!
After my long walks around the classic New York neighborhoods of Sutton Place, Beekman Place and Turtle Bay, it was now time to turn my attention to the commercial part of Manhattan and the shopping districts that are popular with the tourists. This neighborhood is in a whirlwind of change right now as everything old is being knocked down and replaced with shiny new office towers and large glass boxes. Slowly the character of this part of Midtown is changing from the old stone buildings with the beautifully carved embellishments to a lot of glass towers lining both the Avenues and the Streets of the neighborhood. I have never seen so many changes over a twenty year period.
I have also seen the decline of the Fifth and Madison Avenue exclusivity in the shopping district from East 60th Street to East 43rd Street right near the New York Public Library. All the big department stores one by one have closed leaving only Saks Fifth Avenue and specialty store Bergdorf Goodman both Men’s and Women’s stores left. Even those stores have gone from elegant well-bred stores to somewhat showy and glitzy as I am not sure they know who their customer is anymore. There are a lot of empty storefronts because of the rising rents.
The selection of stores and restaurants lining this side of the neighborhood are still somewhat exclusive but it reminds me more of North Michigan Avenue in Chicago than Fifth Avenue in New York City. There seems to have been a dispersion of stores from the street over the last two years to areas like Madison Avenue or even SoHo or Tribeca downtown. There are a lot of empty store fronts both on Fifth and Madison Avenue which you never saw until the Stock Market Crash of 2008. The area has not fully recovered from that yet.
Still the borders of the neighborhood still hold some of the most iconic and famous buildings in Manhattan and interesting shops and restaurants along the way. Some of the most famous hotels in New York City are located in this neighborhood with their classic old world charm and their elegant stonework entrances.
I started my tour of the neighborhood by revisiting the length of Lexington Avenue from East 43rd Street and walking up the Avenue to East 59th Street and then crossing over East 59th to Fifth Avenue. First I stopped for some lunch at Hop Won Chinese Noodle Shop at 139 East 45th Street between Lexington and Third Avenues (See reviews on TripAdvisor and DiningonaShoeStringinNYC@Wordpress.com).
Hop Won Chinese Noodle Shop is one of the few remaining restaurants in the former brownstone section of the neighborhood that has not been razed for an office building. The food is so good and different from the other Chinese take out places in Midtown. They specialize in roasted meats, noodle soups and dishes while keeping the traditional Cantonese favorite for the busy office workers in the area.
Hop Won Chinese Noodle Shop at 139 East 45th Street
My first and second trips to the restaurant I wanted to concentrate on the roasted meats. You could not taste a more moist or succulent meat outside of Chinatown. The Roast Pork, Roast Duck and Boneless Roast Pork with rice makes a nice lunch. The meats are perfectly marinated, lacquered and roasted to perfection with crackling skin and the taste of soy and honey. Their prices are very fair and the selection of combination dishes all run under $10.00.
The delicious roasted meats at Hop Won
After lunch, I walked up the familiar Lexington Avenue to East 59th Street, passing well-known hotels and office buildings that still make up the character of the neighborhood. One place you will have to stop in and try is Hotel Chocolat at 441 Lexington Avenue for dessert and chocolates.
Hotel Chocolat at 441 Lexington Avenue (Closed in March 2022)
I stopped at the store on a revisit to the neighborhood and had the most amazing sundae called “The Billionaire’s Sundae” ($6.00). This is the most delicious dessert I have had in a long time. The sundae was a soft swirl of vanilla ice cream with chocolate pieces, crunchies, caramel and then topped with a chocolate/caramel topping. It was decadent.
‘The Billionaires Sundae’ at the Hotel Chocolat
In between the ‘glass boxes’ there are still many buildings that stand out and you can read about them more in my travels around Turtle Bay (Day One Hundred and Forty Walking Turtle Bay).
As I rounded along East 59th Street, I saw in the distance the now bankrupt Barney’s specialty store. Talk about a store that traveled in full circle from a discount store to exclusivity now into bankruptcy with the changing tastes and buying habits of customers all over the city. I’m surprised with the rent for this location they are bothering to keep it open.
Further down the street passing various stores and restaurants on the corner of Fifth Avenue and East 59th Street is the famous Sherry-Netherland Hotel at 781 Fifth Avenue. Built between 1926-27 by the architects Schultz-Weaver with Buckman and Kahn in the Neo-Romanesque/Neo-Gothic style and you can see the stone work details around the edges of the building. It was once the tallest apartment hotel in New York City.
When walking around the corner East 59th Street to Fifth Avenue, you will pass the General Motors Building at 767 Fifth Avenue. This modern skyscraper was designed in the ‘International style’ by architects by Edward Durell Stone & Associates with Emory Roth & Sons in 1968 and is one of the few buildings that utilizes a full city block (Wiki). The building was used by General Motors as their New York headquarters until 1998 when they sold the remaining interest in the building.
Next door to the GM Building is 745 Fifth Avenue, the home of Bergdorf-Goodman Men’s Store and once the home to FAO Schwarz Toy Store from 1932-1986. You can see this classic New York skyscraper in many TV shows and movies including the theme song for the opening of “That Girl” and in the FAO Schwarz scene of the movie “Baby Boom” with Diane Keaton. This beautiful ‘art-deco style’ building was designed by architects Buckman-Kahn in 1930.
745 Fifth Avenue on TV in the opening of “That Girl” with the Bergdorf-Goodman store window on the corner of 5th Avenue and 59th Street where she is looking into. Check it out in this episode of “The Apartment”.
The architecture continues to evolve on Fifth Avenue as you continue to make your way down the street.
Watch the traffic and security as you pass Trump Tower at 721 Fifth Avenue. I could write an entire book on the building of this famous and iconic structure of the 1980’s. The building was designed by architect Dur Scutt of Poor, Swanke, Hayden & Connell. It is tough to visit the building with all the security but still it is interesting to see the shops and inside design.
There is a combination of building designs and structure along the way. Located on the corner of Fifth Avenue and 55th Street is one of the most famous hotels in New York City, The St. Regis Hotel. This luxury hotel on the corner of 55th Street between Fifth and Madison Avenue’s at 2 East 55th Street was built in 1904 by John Jacob Astor IV.
The hotel was designed by architects Trowbridge & Livingston in the French Beaux-Art style and was the tallest hotel in New York when it was built. Take time to go inside and see the true beauty of this hotel which was fully renovated in 2013. There are interesting restaurants to eat at and they have a wonderful (but very pricey) Afternoon Tea. The hotel which is a Five Star and Five Diamond hotel has been featured on countless TV shows and movies.
The Front entrance of the St. Regis Hotel off Fifth Avenue
On the corner of Fifth Avenue and 52nd Street sits a true jewel box in the Cartier store at 653 Fifth Avenue. The store was once home to Morton Freeman Plant, the son of railroad tycoon Henry B. Plant. The home was designed by architect Robert W. Gibson in 1905 in the ‘Neo-Renaissance style’. Mr. Plant felt later that the area was getting too ‘commercial’ and moved further uptown and Cartier bought the building in 1917 (Wiki).
Cartier finished a renovation on the store in 2016 to bring back the true beauty and elegance of the store and of the building. Don’t miss the opportunity to walk around inside and see the refined displays of merchandise.
The Cartier store after the renovation
Next to the Cartier store at 647 Fifth Avenue is the next Versace store which is housed in the left side of the Vanderbilt ‘ marble twin mansions. The Vanderbilt family had bought the land and built twin buildings on the site at 647-645 Fifth Avenue. Designed by architects Hunt & Hunt in 1902, the homes were first leased out as homes until about 1915 when businesses and trade came to the area.
647 Fifth Avenue in 1902
After passing out the Vanderbilt family in 1922, the building went through many incarnations and 645 Fifth Avenue was torn down for the Best & Company Department store in 1945 only to be torn down again in 1970 for the Olympic Tower (which still stands in the spot). The building was renovated in 1995 by Versace as their Fifth Avenue store and spent six million dollars to create the store that greets customers today.
The true catalyst and center of the luxury shopping district though is St. Patrick’s Cathedral which sits gracefully at the corner of Fifth Avenue between 51st and 50th Streets. The Diocese of New York was created in 1808 and the land for the Cathedral was bought in 1810. The Cathedral was to replace the one in lower Manhattan.
This current Cathedral was designed by architect James Resnick Jr. in the Gothic Revival style. Construction was started in 1850 and was halted because of the Civil War and continued in 1865. The Cathedral was completed in 1878 and dedicated in 1879. The Cathedral was renovated in 2013 and this shows its brilliance (Wiki).
During the holiday season the Cathedral is beautifully decorated, and the music can be heard all over Fifth Avenue.
Next door to St. Patrick’s Cathedral is Saks Fifth Avenue’s headquarters. The business was founded by Andrew Saks in 1876 and was incorporated in 1902. After Mr. Saks died in 1912, the business was merged with Gimbel’s Brothers Department Store as Horace Saks was a cousin of Bernard Gimbel. In 1924, they opened the new store at 611 Fifth Avenue and changed the name of the store to Saks Fifth Avenue (The old store had been on 34th Street previously and called Saks 34th). The building was designed by architects Starrett & Van Vliet and designed in a ‘genteel, Anglophile classicized design’. (Wiki).
The store has recently gone through a major multi-million dollar renovation and is worth the time to look around the new first floor. The new cosmetic department is on the lower level along with jewelry so it is a different shopping experience.
Another former business that was well known on Fifth Avenue for years was located at 597 Fifth Avenue was Charles Scribner Sons Building. It originally housed the Charles Scribner Book Store replacing the old store on lower Fifth Avenue. The building at 597 Fifth Avenue was designed by architect Ernest Flagg in the Beaux Arts style between 1912-13 (Wiki). The bookstore moved out in 1980 and the company became part of Barnes & Nobel Bookstores and the building has been sold since. It now houses a Lululemon Athletica store but you can still see the Scribner’s name on the outside of the building and the Landmarked bookshelves inside the store.
The Charles Scribner Sons Building at 597 Fifth Avenue
The rest of Fifth Avenue is newer office buildings with retail space on the bottom levels some filled and some empty. When I was growing up, this part of Fifth Avenue was filled with high end stores. Today it is a combination of chain stores found in the suburbs or are just sitting empty, a trend found all over this part of Midtown East.
At 551 Fifth Avenue another interesting building, The Fred French Building really stands out. The building was created by architects H. Douglas Ives and Sloan & Robertson in 1927 in the ‘Art Deco Style’. Really look at the detail work all the up the building which was done in an ‘Eastern Design’ style with winged animals, griffins and golden beehives made to symbolize according to the architect ‘commerce and character and activities’ of the French companies. The outside material used on the building is faience, a glazed ceramic ware (Wiki).
The detail work on the top of the Fred French Building
When you cross over to West 43rd Street, you will see the elegant Grand Central Station complex which covers from West 42nd to West 45th Streets with the train station facing the West 42nd Street entrance to the MetLife Building (forever known at the Pan-Am Building for those of us to remember it) toward the back. It hovers over Grand Central like a modern gleaming giant. It should never been built there but that was the modern way of doing things in the 1960’s.
One of the best movie scenes of Fifth Avenue & the Pan-Am Building from “On a Clear Day you can see Forever”
Grand Central Station, once the home of the New York Railroad is one of the famous buildings in New York City. Saved from demolition in the 1960’s by Jacqueline Kennedy Onassis and other concerned preservationists.
Grand Central Terminal dominates this part of the neighborhood at 89 East 42nd Street
The magnificent clock “The Glory of Commerce” in front of the East 42nd Street skyline.
Grand Central Terminal was built between 1903-13 and opened in 1913. This beautiful rail station was designed New York Central Vice-President William J. Wilgus and the interiors and some exteriors by architects Reed & Stem and Warren & Wetmore in the Beaux Arts design. The exterior facade of building including the famous “Glory of Commerce” were designed by French artists and architects Jules Felix Coutan, Sylvain Salieres and Paul Cesar Helleu (Wiki).
There is a true beauty to the statuary and stone carvings on the outside of the building.
‘The Glory of Commerce’ at the front of the building.
The terminal housed the New York Central Railroad and some of the busiest routes. It now houses the New Haven, White Plains and Poughkeepsie lines and stop overs for some Amtrak lines. In 2020, it was house the new lines of the Long Island Railroad.
The interior of the building is just as spectacular. When you walk into the building and stare from the top of the stairs, you see the power and bustle of New York City. When you look up you will see the famous ‘Constellation’ ceiling cleaned and lit with all the stars in the sky. There is still a small portion of the ceiling that was not cleaned to show how dirty it once was before the renovation.
Take time in the building to walk around and look up and down. This is an amazing building that takes time to look around. I will admit that security is tight around the building so don’t be to obvious as a tourist. Take the escalator to the bottom level to the Food Court. If you can’t find it down here, you won’t find it. Every restaurant is represented down here and there are public bathrooms as well.
After touring Grand Central station, I walked back down West 43rd Street to Fifth Avenue. Outside the Emigrant Bank is the statue of ‘Kneeling Fireman’ which was once placed by Times Square when it first arrived in this country from Parma, Italy. The statue arrived in this country on September 9, 2001, on its way to Missouri as it had been commissioned for the Firefighters Association of Missouri (Wiki).
After the attacks on 9/11, the statue was presented to the Federal Law Enforcement Foundation as a gift to the City. With funding from the Milstein family, the statue was mounted and placed in front of their hotel, The Milford Plaza which is in the Times Square area. It was a placed of remembrance for people to gather after the attacks (Ciston 2011).
The Kneeling Fireman outside 6 East 43rd Street
The Statue is now placed in front of the Emigrant Savings Bank headquarters at 6 East 43rd Street and funding from the Millstein family provided a permanent home for the statue.
The Kneeling Fireman with the Fireman’s Prayer in the front of it
The Kneeling Fireman Plaque outside the building
People still come to visit the statue (which had been in storage for a decade until 2011) but its meaning seems different now with so many years passing. Still, it is an important part of the City’s history at a time when it brought everyone together.
The other plaque
Across the street from the statue, I noticed an unusual building that was part marble and part modern. This is the Fifth Church of Christ Scientist. The building was built in 1921 for the Church in the Classic Revival style and as part of the agreement there is a 21-story glass tower on top of it (Wiki). It really does stand out for its unique design. Still, it does not look that big from the outside but the building does seat 1800.
The Fifth Church of Christ Scientist at 340 Madison Avenue
From 43rd Street, I walked back up Fifth Avenue to the other side of the street and the buildings on this side of the street contains its share of architectural gems. The lower part of this side of Fifth Avenue is going through a transition as a lot of buildings exteriors are either being renovated or the building itself is being knocked down and a new one is rising. Many of the buildings here are quite new or just don’t stand out.
Once you get to West 49th Street things start to change when you enter Rockefeller Center which is across the street from Saks Fifth Avenue. The Rockefeller Center complex covers 22 acres with 19 buildings including Radio City Music Hall and the famous ice-skating rink that is holiday tradition once the famous tree is lite. The complex stretches from East 48th to East 51st Street from Fifth to Sixth Avenues. Rockefeller Center was built in two sections, the original 16 building of the complex and then the second section west of Sixth Avenue (Wiki).
Rockefeller Center at 45 Rockefeller Plaza on Fifth Avenue
The land under Rockefeller Center was owned by Columbia University (which was later sold) and the building of the complex started at the beginning of the Great Depression. Construction started in 1931 with the first section opening in 1933 and the remainder of the complex opening in 1939 (Wiki).
The original section of the complex was built in the ‘Art Deco style’ and the extension on Sixth Avenue was built in the ‘International style’. Three separate firms were hired to design the complex with the principal architects being Raymond Hood of Hood, Godley and Fouilhoux who was a student in the Art Deco style, Harvey Wiley Corbett and Wallace Harrison of Corbett, Harrison & McMurray and to lay the floor plans for the project L. Andrew Reinhard and Henry Hofmeister of Reinhard & Hofmeister. They were working under the Associated architects so that no one person could take the credit for the project (Wiki). Two of the original tenants including Radio Corporation of America (RCA) and National Broadcasting Company (NBC) which still exist.
The original section of Rockefeller Center
Radio City Music Hall, known for the elaborate shows and the Rockettes, was finished in 1932 and the ice-skating rink was finished in 1933 and the first Christmas tree was erected by the workers who were doing all the building.
The first tree in Rockefeller Center in 1933 with the constructions workers who erected it.
The rest of the complex went up over the next five years with extensions and renovations being done over the next fifty years. Many famous companies made Rockefeller Center their headquarters or moved their offices to the complex over the years. Still most tourists find their way to the restaurants and the famous rink at the holidays.
Rockefeller Center and the famous tree today
Of all the beautiful artwork that line the walls and courtyards of the complex, two stand out. Prometheus is a beautiful statue that stands proud above the ice-skating rink. This beautiful cast iron, gilded sculpture was made in 1934 by artist Paul Manship. The work is of the Greek legend of Titan Prometheus who brought fire to mankind by stealing it from the Chariot of the Sun (Wiki).
Mr. Manship was a well-known American artist who noted for his specialized work in mythological pieces in the classic style. He was educated at the St. Paul School of Art and at the Pennsylvania Academy of Fine Arts.
The other standout statue is of the God Atlas that guards the courtyard of the International Buildings. The sculpture was created by artist Lee Lawrie with the help of Rene Paul Chambellan. The statue was created in the Art Deco style to match with the architecture of the Center and depicts Atlas carrying the celestial vault on his shoulders.
Atlas at Rockefeller Center
Mr. Lawrie was known as a architectural sculptor whose work is integrated into the building design. His work in the Art Deco design fit perfectly into the new building. Mr. Lawrie was a graduate of the School of Fine Arts at Yale.
Touring around Rockefeller Center can take a full afternoon itself especially at the holidays but in the summer months with the outdoor cafe open on the skating rink it is much more open. Also visit the underground walkways of shops and restaurants and visit the new FAO Schwarz that opened in the center.
Leaving Rockefeller Center and heading up Fifth Avenue you will pass the rest of the complex that was designed in a combination of the International and Art Deco design. When reaching the corner of East 53rd Street another historic church, Saint Thomas Church Fifth Avenue stands guard. Though the church has been part of Manhattan since 1823, the current church was built here by 1914 and consecrated in 1916 as an Episcopal parish (Wiki).
The church was designed by architects Ralph Adams Cram and Bertram Grosvenor Goodhue of the firm Cram, Goodhue & Ferguson with added sculpture by Lee Lawrie. The building is designed in the French High Gothic style and has magnificent deals (Wiki). Even if you are not Episcopalian, going to services at the church is a nice experience. The services are always very relaxed and the Saint Thomas Choir of Men and Boys is excellent. The music and songs are wonderful to hear and the concerts in the afternoon and weekends are a treat.
The next block up is a combination of unique buildings back-to-back with the University Club of New York (Princeton) and the Peninsula Hotel. These buildings are so beautiful in their place on Fifth Avenue.
The University Club of New York is a private social club and is just as elegant inside as it is outside. The building was designed by the firm of McKim, Mead & White in 1899 and was designed in the Mediterranean Revival Italian Renaissance palazzo style.
The University Club of New York at 1 West 54th Street
Next door to the club is the New York branch of the Peninsula Hotel located at 700 Fifth Avenue at West 55th Street. The hotel opened in 1905 as the Gotham Hotel designed in the neoclassical style. The hotel lived in the shadow of the St. Regis across the street and the Plaza Hotel up the road and went bankrupt in 1908. The hotel had many incarnations over the next eighty yeas until 1988 when it was bought by the Peninsula Group. They spent forty-five million dollars in a renovation (Wiki).
Take time to go inside and see the elegant public rooms and take a walk down the hallway to see the inside of the hotel. During the holidays it is beautifully decorated and their restaurants are considered excellent.
The Peninsula Hotel is especially beautiful at Christmas time.
The beauty of the details of the hotel.
The historical plaque for the hotel.
Across the street from the Peninsula Hotel is the Fifth Avenue Presbyterian Church at 7 West 55th Street. The church was founded in 1808 and has been on this spot since 1875. The church was designed by architect Carl Pfeiffer in the Victorian Gothic style. The church is built with New Jersey Red Sandstone and the interesting part of the structure is that the clock tower has the original clockworks since 1875 and must be wound each week by hand (Wiki).
Fifth Avenue Presbyterian Church at 7 West 55th Street
On an Avenue of churches and department stores, another office building does stand out so you really have to look up and admire the detail work of the Crown Building at 730 Fifth Avenue one of the buildings that was gilded and gold leafed in the 1980’s.
The Crown Building was built in 1921 and was designed by architects from Warren & Wetmore who you will note had designed Grand Central Terminal and the Helmsley Building on Park Avenue. They changed the name to the Crown Building in 1983 because of the ‘crown like look’ when illuminated at night. The building has been owned by many well-known families including the Marcos Family from the Philippines and the Spitzers of New York (Elliot Spitzer was New York’s former Governor). It has been many ownerships over the years and their are considerations by the new owner to turn it into condos (Wiki).
The last building, I visited on my walk up Fifth Avenue was my old employer, Bergdorf-Goodman Specialty store. This is truly the palace of luxury and innovation in fashion. There are designers here that keep popping up that I have never heard of all displayed in elegant fashion where the store looks more like a art gallery of fashion than just a store.
The Cornelius Vanderbilt II house on the site before Bergdorf-Goodman
Bergdorf-Goodman was once the location of the Cornelius Vanderbilt mansion (which was torn down in 1926) and was opened in this location in 1928. The store was founded by Herman Bergdorf and was later owned by Edwin Goodman. The store is designed in the Beaux-Arts style and the inside of the store just went through a multi-million dollar renovation.
Bergdorf-Goodman is a lot of fun to walk around. My favorite floors are the first floor where Jewelry and Accessories is located. The displays of merchandise look like a museum and the Seventh Floor is stocked with interesting home furnishings, creative dishware and very pretty restaurant that overlooks Fifth Avenue and the park below. Pack your credit cards because you will find something you like here. Visit the store at Christmas for the creative window displays, the well-stocked Holiday Department or just go for Afternoon Tea in the restaurant. It’s fun to window shop here.
The last place I visited was Pulitzer Plaza to sit down and relax from all of the walking and see the Pulitzer Fountain. This unique fountain was built at a time when the sculpture was considered risqué and even Cornelius Vanderbilt faced his room away from it.
Pulitzer Plaza and Fountain at 1 Pulitzer Plaza (the park is currently under renovation in 2024)
This busy little park is a refuge for people shopping on Fifth Avenue, tourists wanting to take pictures of the Plaza Hotel and the pigeons so watch out. The park is of the Grand Army Plaza that extends to the other side West 59th Street.
The fountain was designed by sculptor Karl Bitter and the park by architect Thomas Hastings of the firm Carrere & Hastings. The statue is of the Pomona, the Goddess of Abundance who is holding a basket of fruit.
When Mr. Bitter died in a car accident, the statue was finished by his assistant, Karl Gruppe with the help of Isidore Konti. The fountain was dedicated in 1916 (Wiki).
The Goddess Pomona statue by artist Karl Bitter
While sitting in the park watching the tourists walk by muttering things about the “Home Alone” film that had been shot at the Plaza Hotel, it really struck me about the treasure trove of architectural styles, immense detail work on the buildings and the interesting statuary that lines this part of East Midtown. It is its own open-air museum if you really take the time to look up and around and admire the true beauty of the neighborhood. Some of the most famous buildings in Manhattan are located right here.
I ended my walk back at the corner of Lexington and East 59th Street, revisiting the Turtle Bay neighborhood that I walked a few months earlier. As much as this neighborhood is changing, there still is enough of the past to admire. Look to see how the future intertwines with the past in Midtown East.
Check out my other blogs on Walking Midtown East:
Day One Hundred and Forty-Three-Walking the Borders of Midtown East:
There are so many wonderful and beautiful buildings to see in this neighborhood that I mentioned their addresses in the main part of the walk rather one by one. Please walk both sides of Fifth Avenue and look across the street to admire the true beauty of these magnificent buildings.
Places to Eat:
Hop Won Chinese Restaurant
139 East 45th Street (between Lexington & Third Avenue)
The reason why I have not been posting so much on “MywalkinManhattan.com” over the last few months has been tenfold. Work around the house, work at the fire department, concentration on building my caregiver blog, “BergenCountyCaregiver.com”, which is taking off all over the world (now in 45 countries) and work. At the last minute in the beginning of the semester, my boss offered for me to teach “Introduction to Business 101” at Bergen Community College. I jumped at the chance to teach a new class.
As with my Communications classes the last two semesters, I ended the class with a big group project that included the whole class. To match what we were learning in class, which was the whole gamut of the Business world, I decided that this semester we would renovate and remarket a Mall. Since Paramus, New Jersey is the Center of Mall construction in the country and one of the busiest shopping areas in the United States of America, I decided that we should locate the mall here.
Patterned after the Paramus Park Mall on Route 17 North in Paramus, NJ, we created a similar Mall named the “Paramus Garden Mall” (combination of names of Paramus Park Mall and Garden State Plaza Mall) and renovate and update it with the new name, “The Shops at Paramus Gardens Mall”.
I broke the class up in teams and as usual made the students work with total strangers. To top that each team had to work with the other teams to achieve their grade. This way the whole class gets to know one another and learn to communicate with the rest of the class. Projects like these are interesting not just for the research that the students come up with but how the students react to one another. I am never disappointed when I read the emails that are CCed to me as the CEO of the project.
I made myself as the Professor, the CEO of Orion Malls Inc., a large chain of Middle Class and Luxury Malls throughout the Northeastern part of the United States. Orion Malls Inc. had just bought the dowdy “Paramus Garden Mall”, a middle class mall in suburban Paramus, NJ. The mall, while successful and a money maker, was due for a huge makeover. With Malls surrounding it renovating and updating and just getting bigger, the Mall was falling behind its counterparts in the town by way of traffic and the diversity of stores.
Orion Malls Inc. logo
So I challenged the management team of the Mall with ideas for the new concept, “The Shops at Paramus Gardens”. This required a new logo, new signage, ways of reaching out to the community, new uses for the now closed “Bon-Ton Department” space for entertainment, a new restaurant concept in the food court area, outreach to Community organizations, a new marketing concept, making the mall more eco-friendly and greener and the updates in concepts and merchandising in the Sears and Lord & Taylor stores that still anchored the mall. We needed to update the Juniors, Children’s and Gift Departments. As usual the students did not disappoint me.
The former “Paramus Garden Mall”
I started with my design team and wanted them to come up with a concept of adding more green landscaping to the mall with trees, gardens, fountains and paths. I wanted them to convert the ‘open court’ in the middle of the mall that currently has four trees and a fountain and turn it into a village square with gardens, trees and tables. I also wanted them to figure out a way to make the mall more ‘eco-friendly’.
Greenery in Malls
With my Food Court team, I wanted them to add new restaurants to the food court that reflected the changing demographics of Bergen County and New Jersey in general. Also I wanted them to find a way to make the food court more family friendly and ways of getting people from the surrounding office buildings to get out of the office and dine with us.
Adding Jollibee to the Food Court
The Community Service and Outreach Team was in charge of engaging in the surrounding communities and reaching out to local organizations about using the Mall for functions and charity events. I also wanted to see how we could utilize the Mall for functions for businesses within the Mall.
The Marketing & Advertising Team was in charge of reworking the old Mall logo from the 80’s and coming up with a whole new concept of shopping. We wanted to reach new markets with advertising campaigns and working with our Community Service team to present the Mall in a more ‘downtown’ aspect.
Our Entertainment Team was in charge of redesigning the former “Bon-Ton Department Store” space into a family friendly entertainment complex. I told them since they were presenting ideas to fill the space not to look at budgeting but look at what might attract families and business people coming off work. They had two floors of space and almost 180,00 square feet of space to fill.
Lastly, the last two anchor stores of the Mall needed an updating of merchandise and a refreshing of the stores so I challenged the Lord & Taylor and Sears stores to revamp their merchandise in the Juniors, Children’s and Gifts Departments to make the store more ‘family friendly’ and make it a shopping destination not just a place to shop. I also wanted them to work with the Community Outreach team to look at charity and special events that the stores could sponsor to promote the store and the Mall as well.
Attached below is the project and the ideas set forth by the teams. We also added the Power Point Presentation as well.
It is never easy saying Goodbye to a close friend especially ones that you have known for thirty years. I know that the holidays are never easy but when you had to attend as many wakes, Memorial services and funerals as I did this year, it puts the holiday season into perspective.
The toughest is when you lose a friend who has seen you from everything from the beginnings of your career to the loss of a family member and all your successes and failures in life and at the same time never judges you for it but still offers sound advice. That is what a real friend does.
I just lost two friends I have long mentioned in my blogs, Helen Chao and Lillian Heckler, who have known for thirty and twenty-five years respectively.
Helen, I had met on my second day of work at R. H. Macy when our Executive Training Program class took our tour of the Herald Square store. We started at the bottom the store and worked our way up the eight floors of selling space. One of the stops was in the Visitors Center on the Mezzanine of the store. We were introduced to the people who worked there and took some time to look around.
Helen Chao, my ‘Macy Mom’
One of my best friends was living in Singapore at the time and I wanted to get him a store directory in Chinese as a gift to show him where I was working. So, on lunch hour I doubled back to the Visitors Center to find one. This is how I met Helen. I asked her where I could find one and at the time there was none in Chinese only Japanese. Since he spoke both French and English on top of Chinese, I got him the directories in English, French and Japanese as a gift.
We just got to talking and we ended up talking the whole lunch hour. Later on, that week I stopped by again to say hello and that started the friendship between myself, Helen and another woman, Linda, who also worked in the Department. We just got along so well that I would stop by every once in a while, when I was in Training Squad classes.
That blossomed into a long friendship between the three of us that lasted until Linda left the company three years later. When I returned from a two-year job experience in our New Haven store (now closed) as a manager and then was promoted back to the Herald Square store as an Assistant Buyer, Helen and I resumed our friendship. We would go out to lunch when the two of us had time and would visit the store for the Flower Show and for Christmas when we were both off from work.
Helen, Linda and I at Linda’s ‘Going Away’ party in 1988
Over the years, we exchanged laughs and lots of stories. Helen told me how her family had come to America after the Cultural Revolution and her father had been an educator and had to leave the county. Her mother was Japanese, and I am sure that did not make it easier for the two of them in those difficult times. I always found the stories about her life fascinating. She would also give me the latest stories of her children and grandchildren and their doings.
Helen and I at the Macy’s Herald Square Flower Show 1988
After her retirement from Macy’s and her family’s move from Valley Stream, NY to Flushing, NY admittingly like a lot of friends the connection that bound us, Macy’s, was gone and she was not in the City as much. Still over the years we kept in touch and would meet to see the Macy’s Flower Show in the Spring and in Chinatown for Dim Sum when she was at a doctor’s appointment. As time went on though, these became less and less as work and commitments took away our free time.
Helen and I towards the back with members of the Macy’s Visitor Center Staff at Chinese New Year in 1994
In the later years, we saw one another at least once a year and I always called her on her birthday (we were ten days apart), Chinese New Year and Christmas and I always sent cards out to her. I had seen her for the last time in 2015 when I read about a Dim Sum Palace in Flushing that was noted as the best in the City and we decided to meet there. It was nice to see her again but even I had to admit things had changed. We ended up talking about the past and she wasn’t as chatty as she used to be. We had a nice time but it did not seem the same. The sad part was one month after our lunch, Helen suffered a stroke. I found that out about four months later when I was finally able to reach her husband.
Helen at one of our lunches after her retirement. This is us on Park Avenue
Having taken care of my own father after his stroke and being the primary caregiver (Visit my blog, ‘BergenCountyCaregiver.com’ on WordPress.com), I was Helen’s biggest cheerleader. I would call at the holidays and her birthday to encourage her, send her cards to cheer her up and just be a friend. I always got the impression she did not want me to visit her so I respected that.
Me on Park Avenue that afternoon of our lunch
The last time I talked to her was on her birthday on October 1st, 2018 and we had a nice conversation. I could tell she was tired but she was happy I called and told me she had gotten my birthday card. She thanked me for always remembering after all these years. I did not realize that she had turned 90.
Justin Watrel at the Macy’s Herald Square Flower Show in 1988
My last phone to Helen was on December 22, 2018, right before Christmas. I would be visiting my mother and our family at the holidays and would not have time to make my traditional phone calls Christmas morning as I had done the previous four years. This is when her husband had told me that she had passed away the night before. We had a very heartfelt conversation that lasted almost an hour and I gave him my condolences. He said that she always appreciated all those years of phone calls and cards and how much it meant that I never forgot her at the holidays and her birthday.
As we said our goodbyes and I wished him and his family a happy holiday season in these difficult times, it was surreal to know that I would not be talking to her again after thirty years of friendship. The one impression I got was that in some small way I was cheering her up and encouraging her all those years and maybe that made a small difference in her life that a friend did not forget her. I was glad she was part of my life.
My friendship with Lillian happened many years later when I was a Manager at FAO Schwarz Fifth Avenue, the upscale toy store on Fifth Avenue. I had worked at the store as a manager from July of 1995 to February of 1996 right before I left to attend the Culinary Institute of America. I had casually met her and talked to her when I ran the Boy’s Action Department which was right next to the Pre-School Department where she worked.
Lillian Heckler, the ‘Grandma’ of FAO Schwarz
How I got to know Lillian better is when I had to leave school in 1997 to earn money for my last semester and went back to FAO for seven months to work the holiday season as a full-time manager. Management placed me in the Pre-School Department as a Manager as some of the other managers in the store said it was ‘difficult to work there’ because of all the long service employees that dominated the department. I ended up blossoming in the department and it was one of the best managerial experiences I had had in years.
Barbara Gurtov, Lillian and myself at Christmas dinner 2007
Lillian greeted me in the Pre-School Department with “Hi Justin, I’m Lillian but you can just call me ‘Grandma’ if you like.” I told her I preferred to keep it professional, and I would just call her ‘Lillian’. I loved her energy and the fact that she was 77 at the time and she could ring circles around most of the staff in the store. She and the other long service employees in the department Barbara, Clover and Shirley I found to be a real asset to the department in that they never called in sick, knew their merchandise, knew how to merchandise and could sell up a storm. We did a lot of laughing as well.
After I finished my holiday stint at FAO, I continued to stop in the store on my weekends home when I was in the City and would visit the ladies. We would still continue our conversations and I would regale my stores of what was happening in cooking school. Later on, after graduation, I would work in the store again for another four months for the holiday season and would cover the department again. It was nice to work with that staff for the holidays.
Lillian, myself and our friend, Barbara Gurtov
After that, I moved on to Hawaii and California after graduation but I still kept in touch with Lillian and Barbara until they both retired from the company and eventually FAO would close the Fifth Avenue store after bankruptcy. Lillian, Barbara and I would continue to meet up in the City about four times a year for lunch and dinner and I would visit Lillian in Astoria, Queens when she got into her late 80’s and early 90’s. She lived by herself until she was 95.
A broken hip that year and some time in rehab led Lillian to an assisted living facility out in North Shore of Long Island near the fork of the North and South Shore of the Hamptons. I started to visit her again to catch up with her. After my own father passed (who this blog is dedicated to), I started to visit her more often especially close to her birthday and the holidays.
Lillian and I with our friend, Barbara Gurtov at the Bryant Park Grill for Lillian’s 90th birthday, June 5th, 2008.
The last two years I had spent Easter, her birthday in June, Thanksgiving, pre-Christmas events and at least one day during the summer to visit her. I always brought out lunch for us (she liked to have Italian and Chinese because the facility did not serve the types she liked) and baked goods from the local bakery. In the warmer months, I would take her to the courtyard or patio and we would talk and converse with other caregivers and their families. We continued to have our long talks, our heart to hearts and laugh at old stories.
People at the facility that she was living at I could sometimes see could not understand why we were friends. This was considering the fact that I had known the woman for twenty-four years and we had seen each other through the ups and downs of life. I never saw Lillian as being her age, I just saw her as being Lillian. I spent her 100th birthday with her on June 6th, 2018 (See Day One Hundred and Fourteen of “MywalkinManhattan.com”) and she had just as much pep that day as she always did. I drove her around the facility with balloons on her wheelchair and the staff and residents alike wish her a Happy Birthday. I could see the lives she touched there as well.
The last time I saw her was in December for the “Family Dinner” we had on her floor at the facility. I gave Lillian a choice when I came out to visit for Christmas, I could come to the dinner or to the concert the next week. It would be hard to do both with my work schedule and we chose the dinner. We had such a nice time (See Day One Hundred & Twenty-Four of “MywalkinManhattan.com”) and did a lot of laughing and talking. My visits always cheered her up:
Lillian and I at the Christmas Dinner in 2018 with the gift I gave her, Penelope the Pup from FAO Schwarz, a toy she sold many times
Something struck me though on my way to the facility. As I got closer and pulled off the highway, I had the sinking feeling that this was going to be the last time I would be visiting. It had really struck me hard.
I shook it off and decided to just have a good time. After the dinner was over, I headed home because I had to work the next day. Before I left, I talked with Lillian’s roommate’s daughters who joined us for dinner and gave them my number and my email address and asked them to contact me if anything were to happen to Lillian. It was them who told me that Lillian had passed.
I went to Northport for the wake and funeral and met Lillian’s grandchild and great grandchildren. We spent the night of the wake just sitting around talking. There were no other visitors besides myself and her family. We told our ‘Lillian’ stories. After the wake and her family left, I took a ride around Northport, NY and did not realize that such a pretty shore town existed.
Since Lillian had passed during the Epiphany, the town’s Christmas tree was still up at the harbor and I could not believe how beautiful and picturesque it was that night. I though “Lillian would have loved this”. I think that was the last gift she gave to me. They had a beautiful service for her and I said my goodbyes.
The Northport, NY Christmas tree added some cheer on a gloomy evening
It was a tough time before and after Christmas but I am the one who was blessed with two wonderful friends who saw me through the beginnings of my career, my years in school and develop into the person I am now and was glad went through all the steps along the way.
Myself, Lillian and Barbara in Bryant Park for Lillian’s 90th birthday
So, with much love, I dedicate this blog, One Hundred and Thirty and my midpoint of the island of Manhattan of my walk at 59th Street, to two very special “Ladies” in my life, Mrs. Helen Chao and Mrs. Lillian Heckler. Ladies, thank you for your love and friendship both for over twenty-five years. You are the best and I will not forget you!
I put “MywalkinManhattan.com” on hold for work the Fall months. I taught Business Communications 105 again this semester at Bergen Community College in Paramus, NJ and this was the final presentation of the group project I had my students create. I have my Communication students do this to get them to actually talk to one another and get to know all the other students in class. This has become harder since the advent of cellphones and texting. The art of conversation seems to have gone out of vogue. I worry that they losing the act of getting to know other people and even having a ‘college experience’.
I established the company, “Bergecco-Parc Consultants Inc.” an acronym for Bergen Community College, Paramus Campus and established an Executive Team. From there, I put together a Talent/Security team, Marketing Team and a Special Events team each lead by a Vice-President and Directors and Team Leaders. Since all the departments had to talk to one another to do the project, I made sure that each team would need the other to create each section of the project.
(CEO Watrel promoting his first book at the Brooklyn Book Festival)
The theme of the project was “Welcome Week 2019-Follow the Yellow Brick Road Back to Bergen Community College”. The premise was that MGM/Turner Classics had found the famous “Jitterbug” number from the 1939 film “The Wizard of Oz” and had restored it back in the film. Now the film was being shown at its ‘World Premiere” at Bergen Community College during Welcome Week (we were chosen over Rutgers and Princeton).
The filming of the “Jitterbug” scene in 1939
The college had then hired us as a consulting firm to come in and do a series of activities in honor of the event as well as promote the Bergen Room, the on-campus student run dining room, Gallery Bergen, our student run Art Gallery and the Ciccone Theater (see reviews on TripAdvisor), where student run plays were shown to the public by the campus Theater Department. The company was also to promote the Athletic Department with a Pep Rally and Bonfire.
This was an extensive project that required all the students to do research and ask questions all over campus. Many students would later comment in their papers that this was the first time they were exposed to what the Bergen Community College campus had to offer and had been to different parts of campus. They also discovered our Athletic programs and our cultural activities and realized that we were very similar to a major campus with a lot of the same things to get involved with as a student.
Bergecco-Parc Consulting Inc.
Bergecco-Parc Consulting Inc. Logo:
Six trees representing the six original creators of the company. The meaning: Trees continue to grow and make an impact on the nature of the world.
Bergecco-Parc Consulting Inc. was founded by six Rutgers students who had been a competing in a contest against other well-known marketing firms. over creating a Welcome Week concept for the Rutgers’s New Brunswick campus. They won the contest and upon graduation, started a small company concentrating on helping colleges promote activities on their campuses.
When you have thirty two students (unlike my last semester when I had eighteen students creating Buscomonzefi.com) there is a lot to manage. This time I added a layer of management and a few extras to make sure that everyone worked.
Here’s our logo, “Follow the Yellow Brick Road back to Bergen Community College”
My Talent Team created the Human Resources department from scratch putting a budget together for the entire Paramus department as well as the executives who were part of the New Brunswick branch of the company. They research the benefits, perks of working there and some extras that Google and Facebook hadn’t even thought of like a Dog Walking service and an English as a Second language classes for our international employees. In real life, I don’t know how a small company could have paid for some of the things they suggested but I let them make that decision.
The Marketing Department was in charge of promoting The Bergen Room, the student run dining room, The Gallery Bergen, the student art gallery and The Ciccone Theater, where our theater department puts on shows.
Here is their commercial promoting the campus to incoming students in many languages that the student body of the class spoke. We had students speak twelve languages and most participated in the commercial.
Welcome to Bergen Community College:
The next part of the project that were marketing was “Welcome Week 2019-Follow the Yellow Brick Road back to Bergen Community College” a Wizard of Oz themed event with the showing of the film, the play version of the ‘Wizard of Oz’ , a special theme dinner with a Wizard of Oz concept and a Pep Rally and Bonfire for our Athletic teams on campus. One of my students even wrote a new school song and another a fight song that were performed that night.
The commercial promoting the events:
One of my students was legally deaf and I wanted to make sure that every activity that we promoted was ADA compliant with the laws of New Jersey and the campus regulations. Here he created a commercial for the hearing impaired. I will tell you that as an educator I have never been prouder of a student and watched him shine as this one did for this part of the project.
Their commercial for the hearing impaired students:
The Special Event’s Team created the Pep-Rally and Bonfire, which was an interesting concept as the Director and his team created a program where the students athletes would burn the witch in effigy with our rivals name followed by a fire works display and snacks for the students.
Another team in the Special Events division created a theme dinner starting with a cocktail party in Gallery Bergen, with the show theme ‘Over the Rainbow Surrealism’ with surrealist art based on the movie by the art department students and clothing from the Retailing program.
Since we had so many students that spoke different languages, they created the menus in about seven different languages. The students also added trivia from the movie as well as fun facts about the actors. They even looked into food trucks for those who could not get into the Special dinner. The event would be finished off with the stage version of ‘The Wizard of Oz’.
This version was performed by the Ann Arbor Student Theater group and I give them full credit for this performance:
Needless to say as a company, you always have those who chose not to take it seriously but those things were addressed. I had a student hierarchy that we followed and as the CEO and one of the Co-Founder’s of the company, I made sure that we followed protocol by CCing everyone on emails and letting them fight their own battles. We did have some battles along the way right up to the night of the presentation.
The presentation was done not just in front of their classmates but the heads of the Theater, Alumni, Art Gallery, Special Services and Alumni Foundation. They all seemed blown away by a project that had a five week lead time. The comments I got from fellow professors and administrators was wonderful and the students seemed very proud. They all could not understood how I got them all to dress up with the ladies in skirts and dresses and pantsuits and the men in suits and jacket and tie. They looked really sharp as a class!
Even to keep the real life simulation project going, I even created a small reception for everyone by baking desserts and providing non-alcoholic beverages. A lot of the people that participated got a kick out of that. I even entered the project in the campus’s Innovation Award but it did not win ( I was bummed for all these students that worked so hard on it).
The funny part of being an educator is the reviews and reactions we get as professors. When I read some of the reviews, some of the students did not understand why we did such a project and what did dressing up for a project have anything to do with business communications?
I think the true reality everyone who is reading this is that everything we do in the business world is communication. From the texts and emails we send, to the activities we plan for fellow employees, to the way we present ourselves to others by the way dress and speak and the way we stand. Everything in life we do conveys a message.
I know that most of the students learned something new and were excited about the project and coming to class. This is what getting an education is all about and I could not have been prouder of a class!
This blog is dedicated to the great and wonderful author, Mary Rodgers, in honor of her visit six years ago to the Hasbrouck Heights Library in honor of the 40th Anniversary of her best-selling book, “Freaky Friday” on July 13th, 2012. This was one of the best Special Events programs that I ever ran outside “Parent’s Weekend” my senior year at Michigan State University. It was a big thrill for me to meet an author whom not only I had grown up with but whose books and movies I enjoyed not just then but even now. The original ‘Freaky Friday’ I saw as a kid when it first came out in 1977 and I still enjoy it today.
I had founded the Junior Friends of the Hasbrouck Heights Library in 2011 on the premise that there should be more for kids to enjoy at the library other than “Mommie & Me” classes, teen book clubs and arts and crafts for kids. As a child I hated all that ‘baby stuff’ preferring ‘Nanny & the Professor’, ‘The Lucy Show’ and ‘That Girl’ over shows like ‘Sesame Street’ and ‘Mr. Rodgers Neighborhood’. I thought the shows were for ‘little kids’ as early as six. When it came time for movies, I enjoyed ‘On a Clear Day you can see Forever’ and ‘What’s Up Doc?’ to any of the kiddie fare they make kids watch at that age.
When Disney films like ‘Escape to Witch Mountain’, ‘Freaky Friday’ and ‘The Bad News Bears’ came out it really showed how kids behaved back then and the independence our parent’s generation gave us as children. They expected not ‘little adults’ but kids to be mature, have responsibility and respect for the people around them as well as be our own person. We were the generation to mature at our own pace and probably the last.
I wanted to share this experience with kids who were like minded, who wanted more than just the run of the mill activities. Plus I was patterning the organization on some of the groups catering to kids in the city at the Museum of Modern Art and the Film Forum, bringing the city to the kids of Hasbrouck Heights with sophisticated programming that including classic and independent films, celebrity visits and contemporary activities. The year 2012 was the leap year for the organization with goal of innovative programming and special guests.
I put my game plan of ideas together and came up with a “Freaky Friday” night at the library on Friday the 13th and because of the way Friday the 13th landed that year, July 13th that year was around the opening of the library’s Summer Reading Program. So the Junior Friends would tie their event around that. I never thought in a million years Mary Rodgers would come. I knew nothing about her whereabouts or her life. This is why I love Google.
One late night I was Googling her and did not realize that she had been the President of the Richard Rodgers Foundation and at the bottom of the screen there was a comments section. I went to it and wrote that the library was having a 40th Anniversary of her book, “Freaky Friday” and we wanted her to be our guest. Would she consider coming to the library to read the book? I could not believe it when she said yes the next day!
Thus started the plans for her visit. We bought copies of the novel, organized a small reception and had an area set up in the early afternoon for the reading. We would show the original 1977 film first in the private meeting room across the hall to be followed by the 2003 remake. We had planned something a little more elaborate but I could not get anyone to agree to it.
I had long emails for the next three weeks back and forth with her assistant, Ruschika, getting everything organized. It was like planning D-Day with all the conversations on a two hour visit. The way I was understanding it was that I was dealing with a very frail woman but when I met her she could have been nothing further from the truth. She was a spunky big kid who could not have been more engaging to both the adults and the kids. I knew that when I first introduced myself.
Me with Mary Rodgers and the Friends of the Hasbrouck Heights Library Executive Board and Library Director on Friday, July 13th, 2012
I kept saying Mrs. Rodgers this and Mrs. Rodgers that and she finally said to me “Justin, after all this just call me ‘Mary'”. I knew she was cool even at 83. She could not have been more engaging and openly friendly with everyone there and the kids loved her. Most of these kids were two generations ahead of her, she being the R.K. Rowling of her time. You could not have asked for a bigger author of kids books with comparison to Maurice Sendak, Norton Juster and Judy Bloom. For my generation, she was huge! (It would be years later that I would discover that she had been suffering from terminal cancer at the time of the visit and she died just a few months before my dad in 2014).
Author Mary Rodgers reading her book “Freaky Friday”
It could not have been a better afternoon as the weather cooperated and because it was early traffic, she arrived over an hour early so she was able to settle in and talk with all the patrons on a personal basis. It really was a magical afternoon.
Mary talked to the audience of about 40 patrons about growing up as Richard Rodgers daughter and living in the shadow of fame while carving her own career out of it. She talked about growing up in a musical family, writing stories with her sister and time creating such shows as “Once Upon a Mattress” and “A to Z”. I even remembered when she worked on “Free to be you and Me” that Marlo Thomas had created in the 70’s for kids.
The best part of the program is when she talked about growing up and said, “Annebelle is me! I was a tough kid when I was growing up and had my own opinions.” She and her mother had obviously butted heads when she was growing up and based the book on her early childhood growing up in New York.
She then talked about working with Disney Studios to adapt the book into a movie and writing the screenplay. She told us of having to write a sexy secretary into the script to please one of the studio heads. She talked about the rewrites and finally how proud she was when the movie came out. She admitted though when asked whether she liked the original film or the 2003 remake, she admitted to us “I thought the remake was more true to the theme of the book.”
After a long discussion, we made our presentations to her. I made her the first ‘Honorary Member of the Junior Friends of the Hasbrouck Heights Library and the Mayor of Hasbrouck Heights at the time, Mrs. Rose Heck, read a proclamation declaring it ‘Mary Rodgers Day’ in Hasbrouck Heights. We even had the electric board out front of the Municipal Building read “Welcome Mary Rodgers”. We then had the book signing and she continued the discussion with many of the patrons and kids.
Mayor Rose Heck presents Mary Rodgers with our version of the ‘Key’ to Hasbrouck Heights
After that she joined for a bit for the reception and then headed back into the City before rush hour began. We did keep in touch for bit writing to one another and me sending out press clippings and pictures from the event. (Years later after she passed away, Mayor Heck had told me she had just sent her a birthday card. Even the two of them had kept in touch long after the event).
After she left, we watched the original 1977 film with Jody Foster and Barbara Harris, then we stopped for intermission and had a pizza and brownie dinner and then showed the 2003 film with Lindsey Lohan and Jamie Lee-Curtis. The original film was a big hit with the kids many of whom had never seen it before. We ended up being at the library for over four hours and the last of the patrons walked out at 9:15pm with everyone raving about the event.
All these years later when older members of the organization get together, we still talk about the wonderful afternoon we had when Mary Rodgers visited us.
So on this Friday the 13th, six years to the date of the original event on July 13th, 2012, I dedicate this blog to a true New Yorker, Mary Rodgers-Guettel and the wonderful afternoon we had sharing stories, reading the book and watching her films. The kids may not known who she was when they came but they sure knew who she was when she left.
In Memory to the very first ‘Honorary Member of the Junior Friends of the Hasbrouck Heights Library and one of my literary idols, Mary Rodgers-Guettel January 1931-June 2014.
The Opening of the Original “Freaky Friday”
Closing Song from Freaky Friday remake 2003
Special Note: I was very proud to discover in 2014 that BCCLS, the governing body Bergen County Cooperative Library System for all libraries in Bergen County, New Jersey, honored the Junior Friends of the Library for our 2013 programming and the organization itself. It was nice to see that someone noticed!
Some articles that were posted online of the event:
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