Every semester for my Business Marketing, Management and Communications classes, I create one big Team assignment for my students. In a Commuter College, it is a lot tougher for students to get to know one another between their studies and their jobs, so I create these projects to foster learning, creativity and especially Teamwork.
This semester I taught two sections of Business 101-Introduction to Business, which is the entry level course to the Business/Hotel Management School. This is a tough course to teach as you always have students of various age groups and various levels of industry experience.
The Spring semester was no different. This makes the class more interesting yet more challenging to teach. I still challenge them and test them to see what type of future executives they will become.
I also taught Principles of Management, which came with its own set of challenges. It was the amount of people in the class and what projects would they be working on.
In the past, I have created these Team projects under the Bergecco-Parc Consulting Inc. banner, the main consulting company, the Orion Malls banner, a Mall design company and the Buscomonzefi.com banner, my Tech Division. All of these business concepts are simulated.
Each business does its best to be creative, forward thinking and have a thought producing presentations. I also challenge the students to top on another in their presentations and build on what they have seen others do in the past.
The Bergecco-Parc Consulting Inc. concept is an acronym for Bergen Community College Paramus campus where I work.
Professor Justin Watrel, CEO Bergecco-Parc Consulting Inc.
Our Corporate site (created my one of my former President’s:
While my morning Business 101 classes worked on their ‘Breakfast at Primo Pizza’ project and my International Marketing students worked on their “The Historic Revolutionary War Graveyards and Cemeteries of Bergen County” projects, I had my Principle of Management students create a game plan to market the Pascack Historical Society Museum in Park Ridge, NJ to a younger, more modern audience.
When choosing a project for this class, I had had two other ideas that fell through, then I had remembered working with the Pascack Historical Society Museum the prior year for my “Bergen 250” Team Project. We had proposed a Farm to Table Dinner at the Wortendyke Barn down the road with the dinner starting with a Cocktail Party here with a tour of the museum. I asked the museum again to partner with me on this project.
The “Bergen 250” Project in Spring 2025:
The Video Presentation of the “Bergen 250” in 2024:
The museum had created a wonderful exhibition for the “Bergen 250” but when I went to visit it, no one was at the museum but myself. When I asked the volunteers that day how many people had visited the museum, they told me I was the first one. That got me thinking why people were not visiting this wonderful museum with its interesting artifacts and intriguing displays.
The outside of the Pascack Historical Society Museum at 19 Ridge Avenue in Park Ridge, NJ
Then I looked at their website and their displays. I realized that the museum was not adapting to the cellphone age. There were no QR codes at any of the displays, not enough pictures of the display on their website and their scavenger hunt bingo game needed an update to engage a younger crowd.
https://www.facebook.com/pascackhistoricalsociety
My review on TripAdvisor:
My review on VisitingaMuseum.com:
That’s when I came up with a Marketing plan for the museum and proposed it to their Executive Board. We worked together to come up with new ways to promote the museum and its collection. This was our combined idea and we looked at how to bring more traffic to the museum.
The Proposal for “Bergen 250: Touring the Pascack Historical Society Museum”:
I presented the project to my students after the Spring Break and then the next week took my students on a mandatory field trip to the Pascack Historical Society Museum in early April. The Board members of the Museum led us on a tour of all the exhibitions, then discussed their plans for the “Bergen 250” and then discussed some of the challenges that the museum faced with attendance.
Touring the museum
The students on their part took pictures and notes about the museum and their displays. Many would make various trips back to the museum to crest the QR codes for the displays and map the museum’s backyard for the Farm to Table fundraiser and a proposed afternoon tea.
Touring the museum
Touring the museum
Touring the museum with the Board of the museum
The museum’s Board members could not have been nicer and more helpful to the students and myself. We got a lot of insights on what direction the Board wanted to go.
Our Team picture at the museum
The tour of the museum took about an hour. We then had a Division Team Dinner at Pompilio’s Pizzeria in Downtown Westwood, NJ:
https://www.pompiliospizzeria.com
My review on TripAdvisor:
Dinner with my Divisional Team
I find that these Team dinners and lunches are very helpful in getting the students together to get to know each other and we share a nice meal as a Team should. We asked the Board to join us so we could continue the conversation.
Dinner with both the Board and my Team
For the next five weeks the three Teams broken into Marketing, Historical and Foodservice created their ideas and game-plans to help the museum increase traffic by trying to bring a younger and tech savvy visitor into the space.
The Pascack Historical Society PowerPoint:
The Pascack Historical Society Corporate Website:
https://ekucevic4.wixsite.com/bergecco-parc-consul
The Pascack Historical Society YouTube Presentation:
The video of our Presentation to the Board of the Pascack Historical Society Museum on the evening of April 29th, 2026
On the evening of April 29th, the Board members of the museum joined us for the Presentation of ideas the students came up with including setting new QR codes for all the displays, a revamped Marketing plan to showcase the museum, a new historical walking tour, one aimed at adults and one to children and the ideas for the fundraising dinner, a children’s birthday party concept and a Afternoon Tea fundraiser.
After the Presentation, we had a Q & A on the ideas and after the Presentation was over, we had a reception for our guests and for the student consultants. Then we took our Corporate Team picture.
My Divisional Team the night of the Presentation
Our reception after the Presentation
It was another successful project accomplished and it looked like the Board went home with new ideas and the students learned a few things about themselves. I could not have been more proud of the students.
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