Tag Archives: Small Museum of New Jersey

Day Three Hundred and Eighty Four Bergecco-Parc Consulting presents “Bergen 250: Touring & Marketing the Pascack Historical Society Museum in Park Ridge, NJ for Tourism” April 29th, 2026

"A Local Journey: Exploring the outskirts of New York City, Bergecco-Parc Consulting Inc. Projects, Dedication to Warren Watrel, Exploring Historic Bergen County NJ, Exploring Historic Towns in New Jersey, Exploring Manhattan Block by Block, Exploring New Jersey, Exploring New York City by foot, Exploring Paramus NJ, Exploring the Island of Manhattan, Exploring the State of New Jersey, Historic New Jersey Towns and Neighborhoods, Historical Towns of New Jersey, My walk in Manhattan (MywalkinManhattan.com), MywalkinManhattan-Bergecco-Parc Consulting Inc., Small museums in New Jersey, Smile! Your Visiting New Jersey!, The Bergen 250-250th Anniversary of the Revolutionary War in Bergen County, NJ, Uncategorized, Visiting a Museum in New Jersey, , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Every semester for my Business Marketing, Management and Communications classes, I create one big Team assignment for my students. In a Commuter College, it is a lot tougher for students to get to know one another between their studies and their jobs, so I create these projects to foster learning, creativity and especially Teamwork.

This semester I taught two sections of Business 101-Introduction to Business, which is the entry level course to the Business/Hotel Management School. This is a tough course to teach as you always have students of various age groups and various levels of industry experience.

The Spring semester was no different. This makes the class more interesting yet more challenging to teach. I still challenge them and test them to see what type of future executives they will become.

I also taught Principles of Management, which came with its own set of challenges. It was the amount of people in the class and what projects would they be working on.

In the past, I have created these Team projects under the Bergecco-Parc Consulting Inc. banner, the main consulting company, the Orion Malls banner, a Mall design company and the Buscomonzefi.com banner, my Tech Division. All of these business concepts are simulated.

Each business does its best to be creative, forward thinking and have a thought producing presentations. I also challenge the students to top on another in their presentations and build on what they have seen others do in the past.

The Bergecco-Parc Consulting Inc. concept is an acronym for Bergen Community College Paramus campus where I work.

Professor Justin Watrel, CEO Bergecco-Parc Consulting Inc.

Our Corporate site (created my one of my former President’s:

Additional Resources

While my morning Business 101 classes worked on their ‘Breakfast at Primo Pizza’ project and my International Marketing students worked on their “The Historic Revolutionary War Graveyards and Cemeteries of Bergen County” projects, I had my Principle of Management students create a game plan to market the Pascack Historical Society Museum in Park Ridge, NJ to a younger, more modern audience.

When choosing a project for this class, I had had two other ideas that fell through, then I had remembered working with the Pascack Historical Society Museum the prior year for my “Bergen 250” Team Project. We had proposed a Farm to Table Dinner at the Wortendyke Barn down the road with the dinner starting with a Cocktail Party here with a tour of the museum. I asked the museum again to partner with me on this project.

The “Bergen 250” Project in Spring 2025:

Day Three-Hundred and Thirty-Seven Bergecco-Parc Consulting Inc. presents “The Bergen 250-the 250th Anniversary of the Revolutionary War in Bergen County, NJ” April 23rd, 2025

The Video Presentation of the “Bergen 250” in 2024:

The museum had created a wonderful exhibition for the “Bergen 250” but when I went to visit it, no one was at the museum but myself. When I asked the volunteers that day how many people had visited the museum, they told me I was the first one. That got me thinking why people were not visiting this wonderful museum with its interesting artifacts and intriguing displays.

The outside of the Pascack Historical Society Museum at 19 Ridge Avenue in Park Ridge, NJ

Then I looked at their website and their displays. I realized that the museum was not adapting to the cellphone age. There were no QR codes at any of the displays, not enough pictures of the display on their website and their scavenger hunt bingo game needed an update to engage a younger crowd.

Home

https://www.facebook.com/pascackhistoricalsociety

My review on TripAdvisor:

https://www.tripadvisor.com/ShowUserReviews-g46713-d12610386-r1051662243-Pascack_Historical_Society_Museum-Park_Ridge_New_Jersey.html?m=19905

My review on VisitingaMuseum.com:

Pascack Historical Society Museum (John C. Storms Museum) 19 Ridge Avenue Park Ridge, NJ 07656

That’s when I came up with a Marketing plan for the museum and proposed it to their Executive Board. We worked together to come up with new ways to promote the museum and its collection. This was our combined idea and we looked at how to bring more traffic to the museum.

The Proposal for “Bergen 250: Touring the Pascack Historical Society Museum”:

BCC-Bergecco-Parc Consulting Inc. 2026 Touring the Pascack Valley Historical SocietyDownload

I presented the project to my students after the Spring Break and then the next week took my students on a mandatory field trip to the Pascack Historical Society Museum in early April. The Board members of the Museum led us on a tour of all the exhibitions, then discussed their plans for the “Bergen 250” and then discussed some of the challenges that the museum faced with attendance.

Touring the museum

The students on their part took pictures and notes about the museum and their displays. Many would make various trips back to the museum to crest the QR codes for the displays and map the museum’s backyard for the Farm to Table fundraiser and a proposed afternoon tea.

Touring the museum

Touring the museum

Touring the museum with the Board of the museum

The museum’s Board members could not have been nicer and more helpful to the students and myself. We got a lot of insights on what direction the Board wanted to go.

Our Team picture at the museum

The tour of the museum took about an hour. We then had a Division Team Dinner at Pompilio’s Pizzeria in Downtown Westwood, NJ:

https://www.pompiliospizzeria.com

My review on TripAdvisor:

https://www.tripadvisor.com/ShowUserReviews-g46923-d4643410-r1053567938-Pompilio_s_Pizzeria_Restaurant-Westwood_New_Jersey.html?m=19905

Dinner with my Divisional Team

I find that these Team dinners and lunches are very helpful in getting the students together to get to know each other and we share a nice meal as a Team should. We asked the Board to join us so we could continue the conversation.

Dinner with both the Board and my Team

For the next five weeks the three Teams broken into Marketing, Historical and Foodservice created their ideas and game-plans to help the museum increase traffic by trying to bring a younger and tech savvy visitor into the space.

The Pascack Historical Society PowerPoint:

https://onedrive.live.com/personal/de20296acb6718c2/_layouts/15/Doc.aspx?sourcedoc=%7Bbc38ac22-58a7-444e-8a3d-919c9e880890%7D&action=default&redeem=aHR0cHM6Ly8xZHJ2Lm1zL3AvYy9kZTIwMjk2YWNiNjcxOGMyL0lRQWlyRGk4cDFoT1JJbzlrWnllaUFpUUFXUktobTlXakl2R3NEUUZhQ0k5OFA4&slrid=f6a013a2-4017-1000-b492-bb60994c6fcb&originalPath=aHR0cHM6Ly9vbmVkcml2ZS5saXZlLmNvbS86cDovZy9wZXJzb25hbC9kZTIwMjk2YWNiNjcxOGMyL0lRQWlyRGk4cDFoT1JJbzlrWnllaUFpUUFXUktobTlXakl2R3NEUUZhQ0k5OFA4P3J0aW1lPW1yVHgtT3V4M2tnJnJlZGVlbT1hSFIwY0hNNkx5OHhaSEoyTG0xekwzQXZZeTlrWlRJd01qazJZV05pTmpjeE9HTXlMMGxSUVdseVJHazRjREZvVDFKSmJ6bHJXbmxsYVVGcFVVRlhVa3RvYlRsWGFrbDJSM05FVVVaaFEwazVPRkE0&CID=35417700-9c90-4764-923b-3c9c9a5a6ca3&_SRM=0%3AG%3A58&file=The%20Bergen%20250%20-%20Promoting%20the%20Pascack%20Valley%20Historical%20Society.pptx

The Pascack Historical Society Corporate Website:

https://ekucevic4.wixsite.com/bergecco-parc-consul

The Pascack Historical Society YouTube Presentation:

The video of our Presentation to the Board of the Pascack Historical Society Museum on the evening of April 29th, 2026

On the evening of April 29th, the Board members of the museum joined us for the Presentation of ideas the students came up with including setting new QR codes for all the displays, a revamped Marketing plan to showcase the museum, a new historical walking tour, one aimed at adults and one to children and the ideas for the fundraising dinner, a children’s birthday party concept and a Afternoon Tea fundraiser.

After the Presentation, we had a Q & A on the ideas and after the Presentation was over, we had a reception for our guests and for the student consultants. Then we took our Corporate Team picture.

My Divisional Team the night of the Presentation

Our reception after the Presentation

It was another successful project accomplished and it looked like the Board went home with new ideas and the students learned a few things about themselves. I could not have been more proud of the students.

Shivers House Museum/Sign of Key Tavern 68 North Main Street Woodstown, NJ 08098

"A Local Journey: Exploring the outskirts of New York City, Dedication to Warren Watrel, Exploring Historic Salem County, NJ, Exploring Historic Towns in New Jersey, Exploring Manhattan Block by Block, Exploring New York City by foot, Exploring the Island of Manhattan, Exploring the State of New Jersey, Historic New Jersey Towns and Neighborhoods, Historical Towns of New Jersey, My walk in Manhattan (MywalkinManhattan.com), Smile! Your Visiting New Jersey!, Uncategorized, Visiting a Museum in New Jersey, , , , , , , , , , , , , , , , , , , , , ,

Shivers House Museum/Sign of Key Tavern

68 North Main Street

Woodstown, NJ 08098

(609) 216-8815

http://www.salemcountyclocks.com/the-big-red-house

Open: By Appointment Only-Please call/Special Events

My review on TripAdvisor:

https://www.tripadvisor.com/ShowUserReviews-g46943-d34027431-r1039569744-Shrivers_House_Museum-Woodstown_New_Jersey.html?m=19905

The Shivers House at 68 North Main Street in Woodstown, NJ

The front of the Shivers House Museum at 68 Main Street from across the street

I got a personal tour of the Shivers House Museum and the Sign of Key Tavern, which is attached to the main house of the Shivers Family. The first part of the tour was of the Sign of Key Tavern, which consisted of The Hearth Room, where all the cooking took place and the Cage Bar room, where meals would be eaten and used for socialization.

I could see that the family business was very popular at the time when transportation was slower and these areas in the early 1700’s were barely populated. So this became the focal point of the communities. These taverns were part of the communication and transport systems of the country up until the Revolutionary War.

Later, family members built the the main house of which the tavern would be attached and thus began the home’s transformation to modern times. The house from the outside has a more symmetrical appearance but these changes on the outside altered the historic inside.

The History of the Shivers House:

In 1668, John Shivers at the bequest of King William of England was given thousands of acres to promote the hamlet development with what was then known as West Jersey.

Upon arrival, Shivers constructed on the property, utilizing Native American labor, a dam and saw mill on what would become Woodstown Lake. From here he milled the timber for his tavern. The tavern, The Sign of the Key, operated for 65 years on the corner of what is today Routes 40 and 45. Travelers could sleep, eat meals, communicate and trade furs from the area. After Shivers death, it was moved to its present location by his son, Samuel, as an addition to the current house.

The Shivers family owned the house through marriage through the Nineteen century.

The outside sign of the house

The informational sign on the history of the home and construction

The sign of the clock repair and antique shop business inside the house

(Much of the following research comes from owner Gregg Perry’s personal research on the house and family and from the personal tour Mr. Perry gave me of the house and grounds).

The first part of the house tour I took was of the old tavern section of the house. This had once been in a different area and moved here by the family and connected to the newly built house around 1726 when Tavern owner, John Shivers died.

The Cage Bar/ Dining room

The Dining Room area

The pewter materials in the Dining Room

The tavern was open in 1669 for business. The tavern has been here open for business from 1669 to 1720 until John Shivers died. The first part of the building served as the Kitchen area with an open hearth for cooking and serving. Meals were prepared here as well as keeping the building warm for guests who might stay overnight upstairs.

The second part of the building served as the Dining Room for the old Tavern. Visitors would have their meals served here and converse and socialize in this room. There is a rebuilt Cage Bar for serving alcohol. The old Tavern section of house has since been restored and has period furnishings and decorations.

The Cage Bar in the Tavern Room

The Tavern kitchen

The Hearth of the Kitchen is eleven feet wide by three feet deep by five feet high in opening containing two mobile cranes. The back firebox bricks are laid in a herringbone style pattern. A tavern hearth of this dimension would have allowed the cook to have multiple fires going in the firebox (Gregg Perry research).

The Kitchen of the Tavern

This is the room where all meals were prepared and served. It was also used as the central heating for the tavern in colder weather. It is decorated in period furnishings and pewter ware decorates the walls. This would have been used in serving at that period in the 1700’s.

The pewter materials

For the price of a penny today, a patron could have his choice of a tankard of ale or hard cider and a plate of whatever the entree was of the day as well as have the option to spend the night on the floor of the second floor with a burlap blanket. They could also have the horse fed and boarded if needed. The tavern had been in business in one form or another until the 1930’s when it closed for business during the Great Depression (Gregg Perry research).

The Main Part of the house was build 1723. This section of the home was built by John Shivers, whose portrait sits above the mantle.

The Grand Reception Room

The Grand Reception Room was built to impress visitors to the house and for entertaining for this prominent family. As the family accumulated wealth and social prominence in the area, the house was meant to impress people with its large fireplaces and tall ceilings.

The Portrait of John Shivers in the Grand Reception Room

The Grand Room

Much of the period furniture of the room has been restored back to its original form and the woodwork to the room is from the original house. Period clocks and decorations are from that period and part of the owners collection.

The Grand Room looking into the old Tavern

In the back of the Grand Reception room is the Keeping of Family Room where things were less formal. The room had been set up for Christmas. In the Keeping Room is the portrait of Samuel Shivers, John Shivers son above the fireplace.

The Keeping Room

This cosy room was set up and lit for the holidays. The lights put a nice glow on the original woodwork.

The Keeping Room at Christmas

Samuel Shivers painting in the Keeping Room

The house decorated for the Christmas holiday season

The Social Media for the house:

Video on the tour of the Tavern:

Part Two:

U.S. Life Saving Station 30 801 East 4th Street Ocean City, NJ 08226

"A Local Journey: Exploring the outskirts of New York City, Dedication to Warren Watrel, Exploring Historic Atlantic County NJ, Exploring Historic Ocean County, NJ, Exploring Manhattan Block by Block, Exploring New Jersey, Exploring New York City by foot, Exploring Ocean City NJ, Exploring the Island of Manhattan, Exploring the Jersey Shore, Exploring the State of New Jersey, Historic New Jersey Towns and Neighborhoods, Historical Towns of New Jersey, My walk in Manhattan (MywalkinManhattan.com), Smile! Your Visiting New Jersey!, Uncategorized, Visiting a Museum in New Jersey, Walking the Ocean City NJ Boardwalk, , , , , , , , , , , , , , , , , , , , , ,

U.S. Life Saving Station 30 Museum

801 East 4th Street

Ocean City, NJ 08226

(609) 398-5553

https://uslifesavingstation30.com/

https://www.facebook.com/U.S.LifeSavingStation30/

https://www.ocmuseum.org/about-us/museum-history

Open: Sunday 10:00am-4:00pm/Monday-Friday Closed/Saturday 10:00am-4:00pm

My review on TripAdvisor:

https://www.tripadvisor.com/ShowUserReviews-g46696-d14961805-r1033640492-U_S_Life_Saving_Station_30-Ocean_City_Cape_May_County_New_Jersey.html?m=19905

The front of the museum

The front sign of the building

Short History of the Museum:

(from the museum website)

Also known as the U.S. Coast Guard Station No. 126, this is the only life-saving station (now museum) of its design in NJ (1 of 6 in the country) still in existence. The designer and architect was James Lake Parkinson in a Carpenter Gothic style. This building is one of 42 stations built in New Jersey. It was also the workplace of the brave surfmen who were the beachfront First Responders of the day.

The anchor outside the building

The historical plaque outside the building

The History of the Building and Museum:

(from the State of NJ Historic website)

The U.S. Life Saving Station in Ocean City is significant as an example of a significant type of life saving station and for its association with the activities of the U.S. Life Saving Service. The building was constructed in 1885 in what was referred to as the “1882 type.” There were 25 life-saving stations constructed in this style. In 1905 the building’s footprint was expanded to nearly twice its original size. The expansion was done in a style unique to New Jersey Life Saving Stations.

In 1915 the U.S. Life Saving Service and the Revenue Cutter Service were combined to form the U.S. Coast Guard. The Coast Guard continued to utilize the building until it was decommissioned during the 1940s and sold. It was used as a private residence until the City purchased it in May 2010.

The first room inside was the formal dining room where guests who visited or who had been rescued had dined. It was a rather formal affair.

I visited the museum on a weekend day to learn of the rescue procedures and the job these men did on a day to day basis. The first thing I learned was how shifting tides can change an island.

This building which now sits about four blocks inland was once at the shoreline a hundred years ago. Talk about change and Mother Nature’s role in this.

The first room I visited was the formal dining room in the newer extension of the building. This would be where the officers and men would entertain guests and visitors to the building. It could be a casual or formal affair.

The first floor formal dining room

The entertainment for the evening was either board games or a music box

Some of the items salvaged from the sea

The Life Guard officer formal outfit was worn for formal affairs

The officers would be dressed formally to receive guests

The next room over was the Rescue room and door where the boats and other equipment would be held when the alarm sounded.

The docent discussed how the doors were opened and the boats needed to be pulled out on a stormy night. Everything you needed had to be close by, in good shape and ready to go.

The rescue boats and pulleys that would be used in the sea

The ropes and pulleys used to assist in the rescue

The lanterns were used as communication between shore watch and the tower

The equipment used to repair the items used for rescue

The rescue boat and the items used for a water rescue

The additional boats used in rescue

Some boats were used for fishing and collecting shell fish

The Sneak Box was used for duck hunting to camouflage yourself

The sneak box

We then toured the second floor sleeping room for the crew. This offered a great view of the sea when the building was at shore line. These men were given good accommodations for the time.

While not very private, it was comfortable and served its purpose for a job where you might not get a good nights sleep.

The sleeping quarters

The main sleeping room was for a crew of six

The loft lead to the tower where the look out for the evening would sleep (it is not open to tours right now).

The loft area from the window

We then headed back downstairs where we toured the station manager’s room and office.

The station manager’s room off from the kitchen

The station manager’s office where all the monthly paperwork was done and business was conducted.

The kitchen

The Station Manager’s office was right next to the kitchen stove so that the room was kept warm during the winter months and on cool nights.

The kitchen stove

All the meals for the crew and visitors were cooked either by the men or their wives might be allowed to visit and assist in duties in the building.

The kitchen

All the storage of the foodstuffs has to be accounted for because getting them was rough with no cars for transportation and no bridges to cross to the mainland.

The gift shop

The museum and grounds

The museum offers a glimpse of the everyday life of these brave men who were on call 24/7 and performed such dangerous work. Ocean City has done a wonderful job preserving this legacy.

The museum has docents on hand for more formal tours and are very detailed on their knowledge of the building and its contents. It is a very interesting look at Ocean City’s past.

Millville Army Air Field Museum 1 Leddon Street Millville Airport Millville, NJ 08832

Dedication to Warren Watrel, Exploring Historic Cumberland County, NJ, Exploring Historic Towns in New Jersey, Exploring Manhattan Block by Block, Exploring Millville NJ, Exploring New York City by foot, Exploring the Island of Manhattan, Exploring the State of New Jersey, Historic New Jersey Towns and Neighborhoods, Historical Towns of New Jersey, My walk in Manhattan (MywalkinManhattan.com), Uncategorized, Visiting a Museum in New Jersey, Walking in Downtown Millville NJ, , , , , , , , , , , , , , , ,
Barbara and Lillian

The front of the Millville Army Air Field Museum

The Japanese WWII exhibit

The back display of Gallery One and all the wonderful artifacts from the war years