The Bergecco-Parc Consulting Inc. logo of the Six Trees (based on the six founders of the company). Our Motto:
“A Tree grows from the strength of its roots and not from the top of the Tree” meaning that all employees opinions are noted and respected.
My boss contacted me after my Summer I class was done and asked if I could teach the Summer II class too with the same schedule After the success of our first class project, I said yes but with one catch. I had one less week to teach the class.
My first class’s final exam was on Monday and then classes started Wednesday. Because we met on Monday’s and Tuesday’s were the class days we would not meet until the next week and that fell on the Forth of July weekend so in the first two weeks of classes we met the first Tuesday of the second week of classes and that put us two weeks behind.
So on the third week of classes, we finally met with the full schedule. I had a lot of catching up to do. That being said, I had to get their Team project done and we were playing with time. I had to have at least two weeks to do the project and unlike the Critchley’s Candies project, I wanted to keep it closer to home.
The blog on the successful Critchley’s Candies Team Project:
My blog on Critchley’s Candies:
I thought of three Merchants in Hasbrouck Heights that I thought could use some help with their Digital Marketing and Online presence. I talked with Roy Vorisek, the owner of Heights Flower Shoppe, who I have known for years and asked if he would partner with me this semester. I thought it might be a nice idea to promote one of our Merchants this time around. He loved the idea, but the only problem was that he would be leaving for a trip with his family before the Presentation and would not be returning until we finished class.
The Heights Flower Shoppe at 209 Boulevard in Hasbrouck Heights, NJ (decorated for Halloween)
https://www.heightsflowershoppe.com/
My review on TripAdvisor:
My review on LittleShoponMainStreet@Wordpress.com:
I was concerned that no one would be there to see the Presentation but he could send one of his family members who worked at the store so she could give her opinions. We then worked out of game plan of things he wanted to promote and ideas for Digital Marketing that the students could work on. I presented him all my ideas based on his needs in the store and then I presented the Team Project to my students.
The Proposal for “Bergecco-Parc Consulting Inc. Heights Flower Shoppe-We Keep Growing”:
We were under a lot of time constraints just like the Summer One course in that we only had six full weeks of class, and we would miss two more days of class, so we were going to be rushing through this project. Funny though, this is what I told the students they will be experiencing for the rest of their lives. Last minute requests from both bosses and clients that you might have to achieve and finish in a weekend.
So I prepared the field trips. The first one was an optional extra credit trip the Thursday after I handed out the assignment and then the next Tuesday I met me students for a formal tour of Heights Flower Shoppe and then our Team lunch at Bella Pizza a few doors down. This is when the real work begins.
In a now in a class this quick, you do not have the time to goof around and I made my students fully aware of this. So I arranged the field trip with Ray and his staff, made sure that all my students attended and we started the tour of the store.
We started the tour with a discussion on the history of the store and Ray’s career in the flower business
The owner, Ray Vorisek, gave my students a talk first on the history of the store, his career as a florist and how the whole family participates in the business. Then he took us on a tour of the second floor that will be used for the new Christmas shop and bridal salon in the future. Then I let my students walk around and talk to the owner and his staff, who were working feverishly getting out orders that afternoon.
My students listening to Ray discuss the flower business
Ray explaining the assortment of flowers
My students touring the store and studying the merchandise
Our Team picture after the tour
The students had about a week after this tour to finish and present the project to myself and the owners niece, who would be working at the store as the rest of the family members would be away on vacation. We finished the visit in less than an hour.
As part of the tour, I took the students out for lunch five doors down at Bella Pizza at 197 Boulevard for Cheese pizza and soda. I find that when a Team ‘breaks bread’ with one another, they gel together.
Bella Pizza at 197 Boulevard in Hasbrouck Heights, NJ
https://www.bellapizzahasbrouckheights.com/
My review on TripAdvisor:
Our ‘Business Lunches’ are a way for the student consultants to get to know one another and start talking about the project in a more casual manner. There was a lot to discuss and it is easier over lunch with a few laughs.
The Special Events and Marketing Team having lunch
The Special Events and Marketing Team dining together
Members of the Marketing and Special Events Team dining together
Ray Vorisek and his daughter, Gabriella with our Senior Vice-President of Operations
It was a really nice lunch and I got to talk with Ray about some of the challenges of the business and catch up on ways he was promoting the business. Heights Flower Shoppe is a very successful business with a good following but the issue is that his core customer base was getting older and things like the way holidays were being celebrated were changing. It was going to be out job to tap into what the younger customers were looking for and how to reach them.
For the next ten days, my students worked hard, had challenges to overcome, co-workers who could be somewhat uncooperative and worked late nights to finish the project in time for our presentation on August 5th, 2025. I thought for a barely two week time frame, the student consultants did a wonderful job on the project and here is their hard work.
The PowerPoint Presentation:
https://drive.google.com/file/d/1JDFmug-kFsZ1IKHsOQNvTS-9bab_MhUc/view?usp=drive_web
The Corporate website:
https://fenilpatel1110.wixsite.com/project-heights-shop
The new Website for the store that was created by the Marketing Team:
https://daort600.wixstudio.com/flower-shop
This was the commercial that the Marketing Team put together for store to promote it for the Digital Age:
The Commercial on Heights Flower Shoppe
The Team Presentation on YouTube
The Presentation was a huge success with both the Marketing Team and the Special Events Teams presenting their ideas with new logos, interesting Tik Tok and YouTube videos promoting the store and new special promotions such as ‘Children’s Bundles’ and holiday events highlighting Christmas, Easter and the Wedding season.
Ray’s niece, Nicole, attended the Presentation and gave us wonderful feedback on some of the ideas. Which ones were realistic and which ones would need more work. I do admit the students can be elaborate with the project and their ideas, but it is best to present all ideas first and then tailor them down to the clients budget and logistics.
The Corporate Picture for the Paramus Team-Heights Flower Shoppe with CEO Professor Justin Watrel at the end of the Team Presentation
After the Presentation was over, I hosted a small reception for both the students and our attending guests. I bake cookies, brownies and bring in snacks like chips, sodas and waters for the students and their guests for a job well. Our last time ‘breaking bread’ with one another for the conclusion of the project. It was a bit rushed but I think the Team did a great job.
The Bergecco-Parc Consulting Inc. Corporate reception for the Paramus Team
The next week before Final Exam, we had the Team Wrap up and each student discussed what they learned from the project. This is where I get my insights on the project and where I need to tailor my CEO skills. Just as much as the students learn from me, I learn so much from them as well. “From the students we are taught” from the ‘King and I’.
Then I presented my President of the Division her official Bergecco-Parc Consulting Inc. Presidential hat, of which she seemed very excited to receive. It was a very difficult project to do in less than two weeks and she was up to the challenge. Respect well-deserved!
It was another successful Team Project.
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